Shows
Email Einstein Ingenious eCommerce Email Marketing by FlowiumTop 5 Email Marketing Trends to Watch in 20251 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member.Stay tuned for monthly episodes packed with valuab...2025-01-2841 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumMother’s Day: Top Email Marketing Strategies and Campaign Ideas to Drive Sales193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day. Watch the video showcasing all email design examples here!You’ll LearnHow to tie your products with your email marketing strategyOne segmenting strategy you should implement before Mother’s DayThe differences between marketing Mother’s Day in the UK, the US and CanadaEmail campaign ideas fo...2024-03-2644 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow to Pick a Name for an eCommerce Business: 12 Best Practices192 - Dive into the art of naming your eCommerce business with our 12 best practices! Join our hosts Andriy and Vira as they share insightful tips and humorous anecdotes, including the stories behind their own business names.Watch the full episode!You’ll LearnThe story behind Flowium’s brand nameThe first thing to consider when picking a name for your businessDomain value: Andriy and Vira’s insights on pricing Best advice on validating your brand name Amazon’s original name and why Bezos discarded itThe technical advice for choosing a strong brand nameOne th...2024-03-1955 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow to Start an eCommerce Business188 - Our Founder & CEO Andriy Boychuk is launching his first eCommerce business, and he’s here to walk you through the inner workings of this exciting venture.Watch the full in-person episode here! You’ll LearnThe reason Andriy is doing it now, after 7 years in eCommerceAndriy’s top advice for choosing a nicheBuilding from scratch vs. buying an existing business: pros and consGetting started: research tips and key considerationsOur co-host Vira’s top tips for market research and analysisHow Andriy plans to validate his conceptChoosing the right eCommerce program: what to c...2024-02-2045 minEmail Einstein Ingenious eCommerce Email Marketing by Flowium7 Ways to Improve Email Click-Through Rate (CTR) | Email Examples185 - In this episode, Andriy and Vira explore various strategies and email examples for enhancing your email Click-Through Rate (CTR), which, in turn, boosts deliverability and contributes to the overall health of your account.Resources Mentioned in This EpisodeYouTube video 7 Ways to Improve Email Click-Through Rate (CTR) and Email Examples CTRProven Strategies for Valentine’s Day SuccessJones Road Beauty - Clean No-Makeup MakeupChubbies Shorts - Proper Length Men's ShortsDignitasFeastableGmail & Yahoo 2024 Updates / Inactive Google Account PolicySpotify - Web Player: Music for everyoneBaboon To The Moon · Baboon to the MoonLast Crumb | Luxury cookies born in LAM...2024-01-3041 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumAnimated GIFs for Emails: A Brief Guide For Marketers (with Examples & Resources)182 - Gone are the days when GIFs were only used for a quick laugh. The truth is, they’re a great engagement and conversion tool, and in this episode, we’ll break down how to use them strategically to captivate your audience and boost conversion rates. Watch the full video here! You’ll LearnUnderstanding GIFs: pros, cons, and strategic moves for successful email marketingIncrease clicks: how to craft compelling emails with GIFsGIFs that pass spam filters: Ensure deliverability without losing engagementWeighing the pros and cons of GIFs in email signaturesGIFs demystified: Top re...2024-01-0949 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumGrowth Game Plan: The 4 Critical Levers to Help You Scale an eCommerce Business179 - Join Vira and Andriy as they break down the four indispensable levers you need to take your business to the next level.Watch the full episode here! Do you think we need more or less dad jokes from Andriy? Join our Whatsapp community to share your feedback on our podcast. Click here: https://flowium.com/whatsapp. You'll LearnHow to assess your lead generation strategiesYour website’s role in conversion optimizationHow to assess your entire customer processWhat assessments to perform on a monthly and weekly basis How to use you...2023-12-1922 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumTop 50 Email Marketing Mistakes You Can’t Afford to Keep Making178 - Join our hosts, Andriy Boychuk and Vira Sadlak, as they dissect the 50 critical mistakes that could be holding back your strategy and costing you significant revenue.Have topics you’d like us to cover in the future? Let us know here: https://flowium.com/whatsapp.You’ll LearnThe top factor hurting your deliverability and hindering your reachThe must-have flows you can’t afford to overlookThe silent threat affecting your campaign tracking numbers The one seemingly insignificant detail that could be stalling your list growthThe top spam-trigger words you should never use in...2023-12-1229 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumThis vs. That: Guessing the Winning Options in A/B Tests177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.Watch the full episode here! You’ll LearnDiscount vs. No discount in the hero image One vs. two CTA buttons in opt-in formsShort- vs. long-form campaignsDark vs. light mode for CTRLifestyle vs. product images in the hero imageAn image of a model vs. the image of the brand’s CEO in an opt-in formThe secret tool we’re testing at Flowium for A/B testingResources Mentioned...2023-12-0540 minEmail Einstein Ingenious eCommerce Email Marketing by Flowium12 Strategies to Boost AOV During BFCM173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!Watch the full video here! You’ll LearnWhat AOV is and why it’s so importantThe factors that influence AOVThe one thing to fix to cut your abandoned cart ratesA time-tested strategy that organically boosts your AOVThe right way to bundle products How to take your subscriptions to the next levelThe difference between bundles and bu...2023-11-0744 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumBFCM Conversion Secrets: Unleashing Strategies and Irresistible Offers172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.Watch the full video here! You’ll LearnAndriy’s thoughts on BOGO dealsDifferent ways to organize a BOGO saleAndrea’s take on mystery discounts for BFCMThe right way to incorporate Gift Guides into your BFCM emailsTiered discounts and how to use them for BFCMResources Mentioned in This EpisodeFowium Whatsapp Channel - Join and Have Yo...2023-10-311h 01
Email Einstein Ingenious eCommerce Email Marketing by FlowiumNeil Patel's Secrets to eCommerce Success: Interview169 - In this episode, our brilliant host Vira Sadlak sits down with Neil Patel, a globally renowned digital marketing expert and bestselling author. Join us as Neil shares his favorite email marketing strategies, the surprising truths behind online shopping, and his insights into the evolving landscape of eCommerce trends. Get ready to learn from the industry’s best!You’ll LearnHTML vs. text-based emails: Neil reveals his preferenceThe surprising truth behind one-click purchasesNeil’s favorite AI tools for email marketingThe one thing to look out for when followi...2023-10-1029 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumBFCM Prep: How to Prep Your Lists and Revamp Flows168 - In this episode, our host Vira and Founder & CEO, Andriy Boychuk, share their battle-tested insider tips on fine-tuning your email strategy for BFCM.You’ll LearnHow to use email marketing to create anticipation for the biggest sale of the yearThe 3 crucial automations you should set up from scratch for BFCMVira’s go-to content trick to consider for your emails as you approach BFCMWhy you shouldn’t rush turning on your BFCM automationsResources Mentioned in This EpisodeFlowium Whatsapp Channel - Join and Have Your Questions Answered in our...2023-10-0327 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumBFCM: Best Email Deliverability Practices167 - Join us as our host Vira Sadlak sits down with Flowium’s Founder & CEO Andriy Boychuk to dive into the world of email deliverability. Get Andriy's insider tips to boost your deliverability ahead of BFCM.Interview QuestionsWhat are the best practices for prepping deliverability for BFCM?Are dedicated domains important for businesses of all sizes?Should brands secure Verified Blue Checkmarks in Gmail ahead of BFCM?What is email clipping and how does it affect deliverability?Resources Mentioned in This EpisodeBoost Email Performance with the Sunset Flow (ak...2023-09-2626 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumEmail Marketing for CBD Brands with BATCH’s Dennis Mistrioty166 - Join our host Vira Sadlak and Dennis Mistrioty, co-founder & CEO of BATCH, as they dive into the CBD industry’s inner workings. Discover BATCH's standout strategies, learn how they use their SEO prowess to generate leads, and hear about their journey through advertising hurdles.https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2023-09-1938 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumTurning Customer Service into a Profit Center: Chat with Gorgias163 - Join our host Vira Sadlak and Gorgias’ Rohan Kapoor as they delve into the fascinating world of customer service, like you’ve never experienced it before.You’ll LearnWhat Gorgias is, how it’s different from other helpdesks, and how you can use it to manage all your eCommerce toolsHow to elevate Customer Support to boost engagement, brand loyalty, and salesSmart Customer Support strategies to maximize revenue and minimize costsConverting leads into customers: how to tackle common pitfalls to effectively enhance conversion rateshttps://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email...2023-08-2933 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumMastering Market Insights: Leveraging Particl’s AI for Smart Product Strategies161 - Join our host Vira Sadlak and Particl’s Ben Reynolds as they explore the power of AI's real-time insights, from optimizing market research to propelling successful product strategies.About today’s guestBen Reynolds is a Head of Partnerships and Sales Development in Particl, an eCommerce database that allows you to access real-time product sales and pricing data.You’ll LearnHow to use Particl to research market-product fit?How to use Particl to make faster and more secure decisions using real-time SKU data instead of mon...2023-08-1531 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumAI for Email Marketing: Advanced Chat GPT and AI strategies159 - In this exciting episode, Email Einstein host Vira, Flowium's CEO Andriy and Head Copywriter Irina dive into the world of AI-powered marketing strategies. Join us as we uncover the secrets to understanding your audience better and taking your email marketing to the next level, even if you're a one-person team or a startup. Get ready for expert tips, insider reveals, and super engaging discussions.You'll LearnHow to leverage AI to understand your target audience betterAI hacks for startups: how to elevate email marketing for 1-person teamsVira's data analysis tricks: master large data...2023-08-0141 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumBusiness Exit Strategies: Essential Tips for Successfully Leaving Your eCommerce Venture155 - Join our host Vira Sadlak for this interview with Reed O'Brien, Strategic Partnerships Manager at Empire Flippers, where he reveals expert tips for planning a successful business exit. Discover insider strategies for selling small or large businesses, and learn how to avoid common pitfalls while preparing for a smooth and lucrative business sale.https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2023-07-0435 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumThe Ultimate Deliverability Q&A: Unlocking the Industry Secrets153 - Our Klaviyo superstar Bobi Nikolovski and Email Einstein’s host Vira Sadlak sit down to discuss all things deliverability.Offering an impressive track record in email marketing, Bobi shares valuable insights to help you navigate the complex landscape of email deliverability. Plus, with Vira’s quick-witted questions that had Bobi share insider knowledge and lots of behind-the-scenes, this is an episode you don’t want to miss.https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short...2023-06-2040 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumRev Up Your 4th of July Sales with These Email Campaigns152 - In this action-packed episode, our very own Erik Tharp, a brilliant email marketing specialist at Flowium, and our host Vira Sadlak sit down to discuss the latest trends and best 4th of July practices for both American and international brands. You’ll learnCritical segments to target for 4th of JulyOne creative way to segment your audience for 4th of July The best way to personalize your 4th of July campaignsImportant considerations around 4th of July segmentation Examples of great 4th of July campaignsA time-tested promotion trick you can’t afford to ignoreWhat you nee...2023-06-1341 min
Email Einstein Ingenious eCommerce Email Marketing by Flowium8 Simple Ways to Grow Your Email List145 - Listen to our fresh episode with Vira Sadlak and Andrea Pohlmann talking about 8 popular strategies to grow your email list. https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2023-04-2544 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumAdvanced Segmentation to Boost Email Performance139 - In this short episode, Vira Sadlak talks about an advanced segmentation strategy that will help you win back your customers. All You Need to Know About Email Segmentationhttps://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2023-03-1408 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumMaximize Profits By Learning Customer's Opinions138 - Today, our host Vira Sadlak talks with the Co-Founders of ProductPinion, Matthew Kostan, and Andri Sadlak. In this exciting episode, these eCommerce experts talk about split testing, shopper interviews, and analyzing customer behavior to improve your customers' journey. Get actionable insights from today's episode, and level up your brand with Email Einstein!https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2023-03-0737 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Gather and Organize Valuable Zero-Party Data135 - Could a bad review actually help your brand? In this week's episode, we learn how to boost your marketing stack with zero-party data. Our host Vira Sadlak chats with Gabrielle San Nicola from Okendo*. She talks about collecting valuable zero-party data and how to use that data to strengthen your brand & bring in more sales. Tune in to learn this week's super informative episode of Email Einstein. *Watch the short video about Okendo here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/2023-02-1434 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow Direct Mail Can Help Your eCommerce Business126 - Is direct mail marketing a thing of the past? This week, our host Vira Sadlak talks with Michael Epstein of PostPilot to discuss how direct mail marketing remains a highly effective marketing channel. With increasing digital fatigue, brands can utilize direct mail marketing to retain, win back, and acquire customers.Tune in to learn about PostPilot, and how your eCommerce business could benefit from direct mail marketing.https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review...2022-12-1337 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumImprove Your Post-BFCM Sales with Cohley125 - In this week’s episode of Email Einstein, our host Vira Sadlak meets with Brian Petracca to discuss improving post-BFCM sales with Cohley. Tune in and learn how your brand can drive more sales by implementing influencer marketing into your email marketing strategy with Cohley. https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2022-12-0635 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumCreative Campaign Ideas for December123 - In need of email inspiration for your December campaigns? We’ve got you covered. In this episode, our host Vira Sadlak meets with Flowium’s Sr. Email Marketing Specialist to chat all things for December email marketing campaigns!Learn more here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2022-11-2233 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHoliday Influencer Marketing - Best Practices from Gatsby121 - In this highly informational episode, our host Vira Sadlak chats with Brett Bernstein, the founder & CEO of Gatsby, to talk about influencer marketing, ambassador programs, and how this relates to Email/SMS marketing. With Black Friday Cyber Monday season just around the corner, Brett explains how this technology can make your approach to the holiday season even smarter.Check additional resources here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review an...2022-11-0828 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumEmail Marketing Tips to Make 2022 Your Best BFCM Yet116 - Want to maximize your Black Friday and Cyber Monday (BFCM) as much as possible? In this episode of Email Einstein, Vira Sadlak and Allie Guertin address everything you need to know about email and SMS marketing for this upcoming BCFM. You’ll LearnHow to use email marketing and SMS to maximize your 2022 BFCMHow to determine promotional offers for this upcoming BFCMSegmentation and frequency for BFCMRecommendations for VIP segmentsDos and Don’ts of BFCMGet our Black Friday Cyber Monday & Holiday Email Marketing Guide for free! https://flowium.com/l...2022-10-0441 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumAll You Need to Know About RFM Segmentation115 - This episode is all about RFM segmentation, and how you can utilize it to drive engagement, boost conversions, and encourage your customers to take action. Our featured guest is none other than Flowium’s CEO and Founder, Andriy Boychuk. That means you’re learning from the master! Black Friday Cyber Monday & Holiday Email Marketing Guidehttps://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowi...2022-09-2739 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumWhat Email Marketing Trend will Help Marketers Succeed in 2022? 100th Episode Special!100 - One. Hundred. Episodes. This episode is a celebration of a milestone that the entire team behind Email Einstein is incredibly proud of. From everyone at Email Einstein, thank you to every single listener. We would not be here without you. One hundred is a big number, and we have a big episode to celebrate! This week Vira and Flowium’s founder Andriy Boychuk sit down to discuss what trends will take off for email marketers in 2022. We’ll discuss where this industry is headed and what you need to kno...2022-06-1449 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumBlack Friday Cyber Monday Strategy: The Early Bird Opt-In68 - The early bird opt-in is a great way to get your list primed and ready for the big shopping days, but it’s also a really good strategy when you want to get them on board before the holiday season starts!Listen to the episode and learn more! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-10-2619 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumCreative Promotion Ideas for Black Friday Cyber Monday67 - Black Friday and Cyber Monday are just around the corner! If you're looking for creative promotion ideas to get your store noticed, this episode is for you. Learn how to use percentage discounts, dollar discounts, free shipping, and other ways to drive sales during one of the busiest times of the year! Tune in here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-10-1832 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHigh-Ticket Sales: 3 Ways to Sell an Expensive Product66 - Businesses and marketers who want to conquer the luxury consumer market need to learn the new rules of communication, localization and design if they want to be successful. In this episode, you’ll learnHow often to send emails if you sell a luxury productHow to keep the quality of your emails consistent with your products and customer experienceHow luxury brands are redefining the language of luxury today to serve millennials and gen zTune in here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy thi...2021-10-1229 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow Apple's Mail Privacy Protection Impacts Email Marketing 65 - iOS 15 is now out, and it has marketers and eCommerce business owners preoccupied. Apple introduced a new Mail Privacy, aka the death of the open rate. In this episode, we’re discussing how this new development is going to affect marketers, business owners and consumers, and what you can do to continue sending the right messages to the right people on your list.http://flowium.co/episode65https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a shor...2021-10-0532 minEmail Einstein Ingenious eCommerce Email Marketing by Flowium4 Key Segments You Need To Send To This Black Friday64 - Holidays are approaching fast, so if you haven’t started preparing for the holiday season, you need to start now. In this episode, we’re talking about how to create the right segments, so you can send the right message to the right person for better results. Tune in here: http://flowium.co/episode64https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-09-2835 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Build Your Ecommerce Empire, Interview With Doone Roisin63 - This is an inspirational interview with Doone Roisin. She shares her story of going from working in an office to freelancing for Snapchat to launching her own brand – her obstacles, learnings, and triumphs.Tune in here: http://flowium.co/episode63https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-09-2137 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Keep Your Customers Coming Back For More62 - In this week’s episode, we’re interviewing Ricky Joshi, the Co-Founder of Saatva. Ricky shares the best tips on how to grow an eCommerce business and become a disruptor even in such a traditional industry as mattresses.Tune in for this fun and insightful interview: http://flowium.co/episode62https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-09-1429 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumLeverage Two-Way Communication With Customers For More Engagement And Sales61 - In this episode, Vira and Alissa share the best ways to build trust and spark engagement with your customer so you can get valuable feedback on your product, get inspiring testimonials, and prove to your customers you’re the best brand for them. Tune in here: https://flowium.co/episode61https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-09-0721 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Turn Your Customers Into Loyal Fans Through Email60 - This time, Alissa and Vira sit down to talk email with Shianne Smalling, the CRM specialist at Andie. Tune in for this insightful conversation and don’t forget to grab a notepad because this episode is full of stellar email strategy tips you’ll want to write down: http://flowium.co/episode60 https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-08-3135 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow to Leverage SEO to Sell Your Products Without Wrecking Your Marketing Budget59 - In this episode, we’re joined by Vincent Moreau, the founder and CEO of SEO Therapy. Listen to this episode packed with actionable insights and SEO banter: http://flowium.co/episode59https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-08-2443 minEmail Einstein Ingenious eCommerce Email Marketing by Flowium3 Golden Rules of Effective Email Newsletters People Actually Read58 - In this episode, our hosts Alissa and Vira share the 3 golden rules of creating the kind of eCommerce newsletters your customers look forward to, impatiently refreshing their inbox. Learn more here: http://flowium.co/episode58https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-08-1725 minEmail Einstein Ingenious eCommerce Email Marketing by Flowium4 Proven eCommerce Conversion Rate Optimization Hacks57 - In this episode, Vira and Alissa share the 4 proven eCommerce conversion rate hacks that they’ve learned over the years of working with eCommerce businesses across dozens of different industries. So if you’re not sure why your emails aren’t converting the way you’d hoped, or wish your conversion rate was higher, this episode is for you: https://flowium.co/episode57https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and 2021-08-1030 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumWhat Is The Best Time To Send Emails?56 - With different people having so many different daily routines, it can be tricky to figure out when to send your flash sales and product release campaigns. But fret not – in this episode, we’re sharing the best times to send marketing emails to maximize your conversion rates. Tune in here: http://flowium.co/episode56https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flo...2021-08-0327 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow Do You Calculate Email Marketing ROI?55 - Is it even worth it to invest in email marketing? Spoiler alert, it is – and in this episode, we share exactly how to calculate your email marketing ROI as an eCommerce business. Tune in here to find out: http://flowium.co/episode55https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-07-2728 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumDIY Email Marketing vs. Hiring an Agency?54 - This time, Alissa and Vira chat with Andriy Boychuk, an email marketing mastermind and the founder of Flowium. In the episode, they discuss the 5 key points to consider when deciding whether to hire an agency or DIY your email marketing.Tune in here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-07-2024 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow To “Humanize” Your Emails To Drive Revenue Growth53 - Today, all your marketing communications need to be “relationship-first” – when you nurture relationships with your customers by providing to-die-for-experiences and sharing stories, rather than just selling run-of-the-mill products. In this episode, we interview a guest who can help you do exactly that – Ashley DeLuca, an Email Marketing Strategist, helps eCommerce and service-based businesses increase open rates and boost their sales in as little as 30 days by turning their emails from transactional into transformational. Tune in here! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did yo...2021-07-1344 minEmail Einstein Ingenious eCommerce Email Marketing by Flowium10 Email Marketing Lessons Learned From 1 Year of Doing This Podcast52 - We are going to share with you 10 of the most useful email marketing lessons learned from 1 year of doing this podcast.Tune in here: http://flowium.co/episode52https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-07-0646 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumSMS Marketing Tactics with Klaviyo51 - SMS Marketing has taken the world by frenzy and if you are an eCommerce business owner or work for an eCommerce brand you’ve either heard of it and are wondering “is it too good to be true?” or you’ve already started implementing your own SMS marketing.Listen to this episode with our guests from Klaviyo, Navin Jain and Stephanie Flynn!https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you...2021-06-2945 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow to Win Your Customers Back With Email50 - Every business has lapsed customers who haven’t interacted with your brand or purchased in a while. Even though 70% of businesses agree it’s cheaper to retain customers than it is to find new ones. However, only 30% make efforts to win back customers they haven’t seen in quite a while. Listen to this episode to learn some win back tips and tricks! https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we...2021-06-2242 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Increase Your Mobile Conversion Rate49 - In the first quarter of 2021, mobile devices generated 54.8% of global website traffic. However, this mobile traffic is converting at less than half the rate of that on desktop, at 2.25% compared to 4.81% for desktop. It seems that people are happy to browse on mobile, but many still prefer to buy on desktop.In this episode, we’ll look at the reasons why and how you can increase your mobile conversion rates in 2021.http://flowium.co/episode49https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy th...2021-06-1543 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumKey Productivity Principles And Mistakes In eCommerce: Interview With Paul Minors48 - In this episode, we interview Paul Minors, the King of Productivity, who will share key productivity principles, the most common productivity mistakes and some productivity tools and apps that are essential for eCommerce business. Tune in to learn more: http://flowium.co/episode48https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-06-0844 minEmail Einstein Ingenious eCommerce Email Marketing by Flowium5 Steps To Get Out Of The Spam Folder47 - Have your open rates suddenly plunged to single digits without warning or explanation? In 99% of these cases, your extremely low open rate is a result of your newsletter accidentally ending up in that nasty place we call the spam folder.In this podcast, we will share some of the best ways to get out of the spam folder!Tune in here: http://flowium.co/episode47https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review...2021-06-0139 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumBuilding Trust With Your eCommerce Customers: An Interview With Marcus Sheridan46 - Our special guest for this episode of Email Einstein is Marcus Sheridan, a highly sought-after international keynote speaker. Listen to the episode to dig some sales & marketing gems and to learn how to build trust with your eCommerce customers. Find more information here: http://flowium.co/episode46https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-05-2531 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Improve Your Website Conversions With Reese Spykerman45 - In this episode, we interview Reese Spykerman, an eCommerce conversion expert who has spent more than 15 years working closely with entrepreneurs and brands on their online marketing.Tune in to learn how to improve your website conversion: http://flowium.co/episode45https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-05-1847 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumSign Up Forms Best Practices44 - There are many factors that go into creating a high-converting sign up form. Here are some of the best sign up forms practices to help improve your customer experience and increase conversions.http://flowium.co/episode44https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-05-1138 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumScaling Your eCommerce Business in 202143 - In this episode, we interview Chase Clymer, co-founder of Electric Eye Agency. He shares his best tricks for eCommerce brands trying to scale in this pandemic/post-pandemic world.Tune in here: http://flowium.co/episode43https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-05-0445 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Hire The Right Email Marketing Agency For Your eCommerce Store42 - How to make sure that you're making the right choice when hiring an email marketing agency for your eCommerce store? What are some tips for hiring the right email marketing agency? What are some major digital marketing agency red flags to look out for? Listen to the episode and find out the answers! http://flowium.co/episode42https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we...2021-04-2749 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To 10X Your Repeat Purchases With One Click41 - In today’s episode, we interview Ben Fisher, Co-founder of 1-Click Pony and CartHook.. Ben walks us through what is 1-Click Pony and how to use it to drive sales for your eCommerce business by getting your customers to repurchase.Learn more here: flowium.co/episode41https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-04-2041 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Combine Social Media And Email Marketing To Drive More Sales40 - Email marketing and social media are two of the most powerful marketing tools for growing your audience and building your brand. How to marry them together? Learn more here: http://flowium.co/episode40https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-04-1336 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Increase Average Order Value39 - Most online store owners spend the majority of their marketing budget trying to attract new business when they should be selling more to their existing customers.But in addition to trying to win over new customers, you can squeeze more value out of your existing ones. That means you can grow the business without sending marketing, advertising, and other costs through the roof.In this episode, we’ll be talking about how to get the most out of you existing list and how to generate more sales from each order. Learn more he...2021-04-0639 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumCritical Marketing Emails For Subscription Companies38 - In this podcast episode, we focus on 4 important strategies that are the bare minimum for what you need to incorporate into your marketing strategy if you are a subscription-based company or offer subscription products.Learn more here: http://flowium.co/episode38https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-03-3037 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumWhy Your Abandoned Cart Emails Aren’t Working And How To Optimize Them37 - This week’s episode is for you if you’re looking for ways to optimize your abandoned cart and make it work for your eCommerce business. Learn more here: http://flowium.co/episode37https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-03-2334 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumConvert Your Customers Into 2X Buyers Through Automated Email Sequences36 - In this week’s episode, we cover the exact email automations (aka flows if you’re using Klaviyo) that you can set up to nurture your 1-time buyers into loyal customers.Learn more here: http://flowium.co/episode36https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.2021-03-1639 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Measure The Success Of Your Email Marketing: Klaviyo Benchmarks35 - “What gets measured, gets managed". There is no way to create a profitable email program without being able to measure the effectiveness of what you do. In this week’s episode, we are joined by Jon Palmer, a Product Marketing Manager at Klaviyo, who helps us figure out the best way to measure the success of email marketing and navigate Klaviyo’s newly released feature Benchmarks.http://flowium.co/episode35https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy t...2021-03-0931 minEmail Einstein Ingenious eCommerce Email Marketing by FlowiumWhat Is Email List Cleaning And How To Do It34 - The money is in the list as the saying goes. But the truth is, the money is in a well segmented and thoroughly scrubbed list. In this week’s episode, our hosts Vira and Alissa talk about list cleaning – why it’s crucial to the success of your email marketing, its key principles, and the exact steps you should take to clean your list. Tune in here: http://flowium.co/episode34https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so...2021-03-0233 min
Email Einstein Ingenious eCommerce Email Marketing by FlowiumHow To Turn Your Hard-Earned Sales Into Repeat Customers, Smile.io33 - Loyalty programs are still one of the most powerful and effective ways to increase your customer lifetime value. In this episode of Email Einstein, our hosts Vira and Alissa are joined by Tim Peckover, Senior Manager of Marketing & Community at Smile.io, the world’s largest loyalty platform, providing easy-to-use reward programs that help scaling eCommerce brands transform one-time sales into repeat, loyal customers. http://flowium.co/episode33https://flowium.com/lp/email-design-makeover/ https://flowium.com/lp/email-design-makeover/Did you enjoy this episode? If so, please leave a...2021-02-2349 min