Shows
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips148| Why Video Feels So Hard After 40 (and What to Do About It)If you're a woman over 40 who feels like your brain is constantly working against you… you're not alone. Between perimenopause, brain fog, second-guessing everything, and just trying to show up, YouTube can feel impossible. Today we’re walking through some of the crazy symptoms and frustrations women over 40 face when it comes to content creation..how you can recognize them, address them and move forward. Save $300 when you join This Is YouTube School before Monday July 14th. The price goes up Sunday night at midnight. Click here to learn more. Have ques...2025-07-1114 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips139| 10 things I quit at 50 to be happierI'm sharing how I reinvented my life at 50. Here are 10 things I quit after 50 to be more at peace. If you'd like to watch this podcast you can find it on YouTube at Virginia Kerr The Podcast.2025-02-1820 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsWhy My Simple Sales Model Makes MONEYI'm sharing my simple sales model and how simple growing your online business can really be. Doing less and having a bigger outcome is possible. You don't have to show up everywhere to grow your audience. You can do one thing really well..and that one thing can be what grows your profitable online business. Listen in as I walk you through this simple sales model. See ya there, Virginia Next Steps: Check out This Is YouTube School the mastermind Check o...2023-07-0626 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsWhy Is Everyone Jumping on The New App Clapper?I've been testing content on a new platfrom- actually it's not new. Just new to most people. It's called Clapper. And I'm LOVING IT. In this epsiode I'm telling you why it's different. Why I like it. And why you should go check it out. :) Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen to it on Spotify here. Let's connect on social media! Yo...2023-04-0709 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsIt's Time to Change Social Media: We can't live in fear if we want to make a differenceIf we want social media to be a tool to make a REAL difference in the world, if we want to make Instagram more authentic, if we want to give people hope- we have to commit to sharing real life in our content. I know- sounds like I'm telling you to go outside your niche. I am. Kind of. In this episode, I'm telling you how I'm commiting to add real life to my content and starting to share my faith. Something I've been afraid to do. Still am. But I'm doing it...2023-03-2915 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsNever Run Out of Content Ideas: Your Bulletproof Content PlanIf coming up with video content ideas is a problem for you. If you are tired of talking about the same topics. If you thing your content is boring... Get ready to take notes- I'm giving you the exact content system I teach in my program This Is Video School. You'll be able to plan your content for a month or more after you listen to this. Let's go! Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE P...2023-03-1717 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsPlanning Your Video Content: Here's my weekly schedule and systemFinding Instagram, YouTube and podcast content can be overwhelming. Then you gotta make time to create the ideas and post them. It's so much work! BUT I found a way to take one idea and plan my entire week's worth of content around it. That's what I'm unveiling in this podcast. My content planning, creating and posting system for the week. Let's go! Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? ...2023-03-1013 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsThe Number 1 Reason Your Reels Aren't Growing Your Instagram AccountIt's time we have the talk. As in, the real reason your Reels aren't getting you the views and followers you think you deserve. We can talk niche and keywords all day but the number one reason comes from one engagement signal that matters more than all the others. This is part of the recent changes on Instagram, but the good news is- when you figure this out you'll improve your video content on all social media platforms. I'm explaining how to analyze your reels and start creating reels that reach people who a...2023-02-0316 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips113| Content Ideas to Post When Life Gets HardOne of the hardest parts of social media and marketing is showing up for your audience when life is not going well behind the scenes. You feel fake, you feel uninspired, you feel ridiculous. I have found three types of content that help me connect with my audience and slowly get back in the groove of posting. They're simple..because if they weren't you wouldn't do them and they woulnd't work. Not always easy but for sure simple. Take care of you. Let me know if this episode is helpful :) Join t...2023-01-2712 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsStop Being FAKE on Camera: 5 Secrets to Being the Real You on VideoDo you feel robotic on video? Like a over produced version of yourself? It's something I've struggled with on Reels and I finally figured out what was causing me to look so FAKE. I'm sharing 5 techniques and formats that have helped me bring the relaxed, genuine version of me to video. Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen to it on Spotify here. ...2023-01-1220 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips5 Ways to Reinvent Your Identity on Social MediaHow do you reinvent yourself on social media? How do you pivot the way you connect with your audience and change your brand voice in your videos? If your engagment is tanking, your conversions are flat or you just don't like the content you're creating anymore- you may need to reinvent your identity on social media. Today we're going to find out if that's you. And if it is- I'm walking you through the 5 ways to reinvent your idenitiy on socila media. Join the Video Creator Newsletter HERE. Join THIS IS...2023-01-0524 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips10 Content Changes I'm Making In 2023New Year! New Strategy! What's not new...VIDEO IS KING. Short Form Video will only get bigger. BUT a lot is changing too. Today I'm breaking down the 10 content changes I'm making in 2023 to make more money, save more time and get more real! Join the Video Creator Newsletter HERE. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen to it on Spotify here. Let's connect on social media! You can find me at:2022-12-2822 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsThis Tip Will Get People to Watch Your ReelWelcome back to This Is Virginia Kerr- The Podcast! This small tweak will get your Ideal Person to stop and watch your reel! Plus you can listen to LIVE coaching inside my program This Is Video School. Join THIS IS VIDEO SCHOOL HERE Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen to it on Spotify here. Let's connect on social media! You can find me at: YouTube: https://www.youtube.com/c/ThisIsVirginiaKerr ...2022-12-1510 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsGet More Sales with Video! 8 Easy Ways to Boost Your ConversionsWish you could make more money with your social media videos? You know video is the best and fastest way to get people to know, like and trust you but for some reason your Reels and other videos aren't converting people into customer and clients. I have discovered 8 easy ways to get more sales with your video content--I'm sharing them with you! Getting more sales is not only helping your business - it's also creating more opportunities to create super fans who will tell their friends about the results they got with your service and...2022-12-0724 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsStand Out From Your Competition By Adding These 5 Elements to Your VideoDo you look like everybody else doing what you do? Feel like you have nothing different to offer? Or maybe you just don't know how to show how you're different? It's easy to buy that lie when you consume a bunch of your competitors videos and forget what sets you apart. But the truth is you ARE different- you just need ot know where to find what makes you different and how to add that to your videos. And that's exactly what I'm explaining how to do in this episode. I'm giving you...2022-11-2921 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHow to Use Original Video Content to Build Your Business on Instagram with Hafsa Saleem: This Is Video School Student Success StoryWhen you look at the Reels page does it feel like you have to make Reels with trending sounds to be seen? Does it seem like only certain types of industries are doing well on Instagram? Are you tired of looking for the latest trends and sounds to create your content? None of that is needed to build an audience and business on social media and Hafsa Saleem is here to prove it. She built a 6 figure online business in less than two years using original video content. In this episode, she's sharing how she...2022-11-1424 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsThe 5 Elements Your Content Has to Have to Create Loyal Customers and Super FansIf you're checking off all the content boxes and not making the kind of money you want to be making....then you're missing one or more of the 5 must have elements. And no I'm not just talking about content strategy. I'm talking about what needs to be in your videos and messaging if you want people to come back for more and tell their friends about you. Today I'm breaking down these 5 must have elements and giving you real life and real people examples to explain how you can add these elements to your video content. 2022-11-0827 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips4 Video Styles To Position Yourself As An ExpertWhat kind of expert are you and do you know how to position yourself as an authority in your field? When you know these four expert types and video styles you can come up with more and better content. And the best part is these video styles can be used on any video platform. Because it's the kind of video content that works anywhere! Wanna check out This Is Video School- THE PODCAST? Listen to it on Apple here. Listen to it on Spotify here. To learn m...2022-11-0110 min
This is Video School8. Content That Sells with EaseSelling on-camera can feel really nerve-wracking. You want to get your point across without feeling pushy or sleazy. It’s a delicate balance, but no worries, because this is something covered in This is Video School! There are different types of sales pitches and they’re detailed in the course with examples so that you can utilize them in your content. There are appropriate times to implement certain ones and times when that type of pitch isn’t the best way to communicate with your audience. You’ll get to know each type and how you can b...2022-10-2605 minThis is Video School9. The Power of Short-Form Content with MarkIn this episode, my student Mark, a realtor, shares why he decided to uplevel his video content and purchase This is Video School. He started utilizing video content for his real estate business heavily in 2016. But in 2020, he started noticing the shift to short-form videos. He happened to see my video content and realized that This is Video School would be a perfect fit for him to learn the ins and outs of newer content styles. He wanted to learn how to convey a strong message in a short period of time. Mark goes into ho...2022-10-2611 minThis is Video School10. Strategy is Your Key to Video SuccessContent without strategy is a waste of time. In This is Video School, we’ll cover how different strategies apply to different platforms. In module 4, you’ll see how to get really specific with your Instagram strategy. Stories, reels, lives we’ll cover it all! One thing about the course that is a major benefit is that it’s growing and changing with social media changes. If we know one thing, it’s that social media makes big changes to algorithms without much (if any!) prior notice. Throughout this course, you’ll be creating a strategy that...2022-10-2604 minThis is Video School6. How to Develop an On-Camera PresenceOne major mindset shift that will help you conquer any on-camera fears is to think of yourself as talking to one person. This helps you relax and really connect with your message. It also will make your content more casual and conversational. The connection between your content and your audience is vital to keep them coming back and engaging. This isn’t something that you can develop in a few videos. This is something you want to keep revisiting. If you’re watching your old videos and not cringing then you’re not growing. That’s not a go...2022-10-2606 minThis is Video School7. Are You Stopping the Scroll?Let’s get real. If you have low views on your videos, it’s because people aren’t stopping their scroll to watch your content. But how do you change that? Great question! We’re digging into the strategies that stop people and get their attention. The biggest mistake I see people make is starting their videos completely still. You need to be moving slightly, even leaning into the camera a bit, to show that there is something coming that they’ll want to engage with. Just a little bit of movement could make or break your v...2022-10-2605 minThis is Video School4. Looking at Social Media Through a Business Lens with JanIn this episode, you'll hear from Jan, a business strategist and This is Video School student. She decided to invest in This is Video School when she wanted to uplevel her Instagram videos. Jan knew her audience was on Instagram but she didn’t understand the strategy behind using videos for her business. You’ll love hearing her perspective about how her background in on-camera experience didn’t translate into Instagram video success. She was consistently posting videos, but she was leaning into the trends and wasn’t reaching the right people that would be her ideal...2022-10-2614 minThis is Video School5. Content Creation Systems are Your Best FriendAre you consistently posting content? In order to grow your audience and nurture your current followers, you need to have an idea of the amount of content you should be publishing weekly. There are many different strategies that can be used to create a successful system so in This is Video School, there are samples of schedules to test and find your best fit. Written content is also covered because a firm foundation is vital to successful content strategies. By the end of the course, you’ll be able to loo...2022-10-2604 minThis is Video School3. Connection is Key to Loyal Customers and ClientsThink of some of your favorite people to follow on social media… why do you like them? Why do you continue to follow them and consume their content? There’s a reason. Maybe it’s their sense of humor or authenticity, but somehow they’ve made a connection to you. This is Video School puts a major emphasis on figuring out what makes you different than the rest of your industry. This looks different for every individual, at every level. But helping you get out of your comfort zone is very important. 2022-10-2604 minThis is Video School2. Making Video Content Creation SimpleThis is Video School makes using video content easy to understand and it’s simple for you to follow the step-by-step process. You'll know what to post, get a system and schedule and have a solid structure and strategy. This course is for anyone who wants to improve their video content, even if you’ve never created it before. It takes you through the entire process of creating video from start to finish, including personality development. Each module of This is Video School really builds on the last and there are checklists included so that you ca...2022-10-2607 minThis is Video School1. This is Your Introduction to Video! (and Virginia Kerr)If you are curious about what's inside This Is Video School and want to see if it's the right fit for you- listen to my limited series podcast, This is Video School. This podcast will take you through all the details of how This is Video School can help you up-level your storytelling, content strategies, and technical skills. In the first episode, you’ll learn more about me and my background, and how This is Video School came to be. In 2019, I knew I wanted to simplify my life. I took my background as a...2022-10-2607 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips8 Steps to Finding Your Creativity AgainHow's your creativity doing? Thriving? Floundering? Nowhere to be found? Creating content is hard enough on its own but it feels impossible when you can't find ideas or you've lost your creativity altogether. I put together an 8 step plan to help you find your creativity and discover new fresh styles of video content. It's the same plan I used to get back posting after I took over a month long break and went through a dark time. You don't have to use all 8 but I know you'll find a new outlook...2022-10-2434 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips6 Simple Editing Hacks to Get More ViewsCan't figure out how to get more views? How to get more people watching your video longer? Yes, the algorithm plays a part in our views but that doesn't mean you can't get it to push it out to more people. The algorithm doesn't like or dislike a video..it just gets triggered and sends your video out to more people when it's watched longer. So if you can figure out how to get more people to watch longer, then you'll trigger the algorithm! Today I'm giving you 6 simple editing hacks that anyone c...2022-10-1818 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsWhy Instagram Makes Us Feel Bad and What to Do About ItHow is your emotional relationship with Instagram? Does it make you feel good after you've been on it? Or do you feel worse? Do you enjoy posting or dread it? Our brains were wired to focus on negative things to protect us. But our reptile brains aren't doing us any favors when it comes to social media. We compare ourselves and pay attention to what we don't have if we aren't careful. Today we're talking with Carli from Clutter Free Carli. She recently hit over 100k followers and it didn't feel good. It...2022-10-1036 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsThis Is DepressionDo you feel overwhelmed? Anxious? Blah? For the last several weeks I've been feeling all of the above and then some. And then I realized..I'm not burnt out- I'm depressed. Today I'm sharing what happened, signs of depression and how we can prevent depression as well as how to get back on our feet after it. For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com Let's connect on social media! You can find me at: YouTube: https://www.yo...2022-10-0329 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHow to Get Out of a Content FunkIs creating video content a chore for you right now? You don't enjoy it like you once did. You can't stand the videos you're creating? And that's a problem because you need to post consistently to build your audience and build your business right? Yes and no. Sometimes we have to slow down to rev back up again. I know I do and I am right now. I am in a content funk and coming out of it by doing some things you may now expect. Want to fall back in...2022-09-0233 min
HP Podcast Backlog 2Being YOU on Camera (Virginia Kerr)Struggle being yourself on camera? Worried about what other people will think of you? Want to use your story, or bring more life to your work…but not sure how?Our guest this week, Virginia Kerr has been in the TV and video industry for more than 20 years. Four TV newsrooms, hundreds of videos, blogs, and podcasts later, she became a top leader in an award-winning network marketing company. She says she is an “Alabama-raised video strategist, content creator, educator, podcaster, and introvert who plays an extrovert on camera. and I’m doing it all from my laundr...2022-09-0130 min
The (re)education Experience | A Modern Realtor’s Playbook by Darren LangilleEpisode 42: Learn from Video Strategy Coach Virginia Kerr!I'm so excited to have video strategy coach Virginia Kerr (instagram handle @thisisvirginakerr) with me on this (RE)Education experience podcast episode.
Virginia & I talk all things video to help Realtors improve their content creation all focused on the art of using video for their marketing.
Virginia has so much amazing free content on her channel, so be sure to follow her & check out her YouTube, but she also has a fantastic course offering too. Here is her website link
Take me to the resources!
2022-08-2659 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHer Sales Exploded After She Did This with Instagram Reels: Student Success Story with Karen LienDo you feel like you are in a content rut? All your videos feel and look the same? You haven't grown your following in months? That was Karen Lien. She was frustrated with how little she was growing on Instagram. But it all changed when she added this simple element to her Instagram reels. No trending audio, no super fast edits..she didn't even keep them under 15 seconds. So what did she do to grow her account by more than 80k in three weeks and explode her sales? You're about to hear all...2022-08-2617 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsWhy You Need to Start A YouTube ChannelIf the Instagram updates and changes have you frustrated. If you are seeing a dip in engagement and sales- It's all the more reason to consider starting a YouTube Channel. No it doen't mean you have to spend all day every day on there. Or that you have to add more stress to your business. It really is the gift that keeps on giving. I'm breaking down all the benefits of having a YouTube Channel and how to get started in today's episode. It's a juicy one for sure! For more information about...2022-08-1915 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips5 Reasons You're Not Attracting Your Ideal PersonAttracting the wrong person is more than frustrating...it's a waste of your time. You need the right people or you won't get sales..or you will get people who aren't a good fit for you and your business. Coming up with an avatar and creating content in your niche does not mean you are gauranteed to attract your Ideal Person. You need a strategy and you need to know how to grab them at the beginning of your video. I'm breaking down the 5 reasons people don't attract they're Ideal Person and why they don't...2022-08-1025 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips95| 7 Ways to Tell a Story on Instagram ReelsYou may not think you have a story to tell...but the truth is you have stories- you just don't know how to tell them. You need to know which stories to tell and how to tell them, if you want to stand out, be remembered and connect with your Ideal Person with your Instagram reels. In this episode, I'm breaking downt the three types of stories you need to tell and the 7 ways you can tell them on Reels. Grab a pen and paper because you're about to get a lot of...2022-08-0518 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHow He Gets Clients and Stands Out with Reels: Student SpotlightWant ideas to standout, grow your audeince and get clients messaging you just from your videos? That's what video is doing for this realtor from Michigan. Mark Shaftner was using video before he joined This Is Video School but he wasn't using storytelling and he wasn't getting clients. Now he can make a compelling Reel from idea to posting in less than 30 minutes and gets clients from Reels he posted months ago! This episode gives you Reels ideas and breaks down what you can expect from my course This Is Video...2022-07-2714 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsIncrease Your Reach with Instagram & TikTok's New SEO Lots of changes are happening on Instagram and TikTok...and these are GOOD changes. Changes that can help you get discovered by more people in your target audience. The two platforms are getting in on search. Meaning they are competing with Google when it comes to SEO and search engines. In this episode I'm breaking down how you can take advantage of this by simply tweaking a few things in your videos to not only rank in search results, but grab your Ideal Person's attention. These are easy changes you can make right n...2022-07-2218 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHow to Find Ideas and Create Videos Your Ideal Person Will LoveCreating videos on a consistent basis can be daunting if you don't have a system to find new ideas and you don't know what kind of videos your Ideal person likes to watch. Without a content ideas system, you won't post on a regular basis. And if you don't post the right kind of videos, your Ideal Person won't watch. That hurts views, growth and sales. That's exactly why I created this. In this episode, you're getting three solid ways to come up with ideas in your niche and three video styles that will help...2022-07-1523 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsCracking Instagram's New Algorithm and Why It's Now Harder to GrowSay goodbye to Instagram as you knew it. As in as you knew it just a few months ago. I'm breaking down the new Instagram algorithms- yes there are several- and I'm explaining why you're seeing a drop in views, engagement and followers. I'm also giving you ways to attract your Ideal Person and use some of Instagram's new features to help you keep them coming back for more of your content. For more information about the podcast, or to learn more about This is Video School, visit www.thisisvirginiakerr.com ...2022-07-0816 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips90|Storytelling with Reels: Student Success StoryRunning out of reels ideas? Curious how to use storytelling in video to grow your business? We're talking with This Is Video School member Revital. She helps parents and teachers engage with children through storytelling. But wasn't clear on how to use Reels to attract her ideal audience and build her business on Instagram with Reels. In this episode we discuss the power of storytelling and the different types of storytelling you can use to attract, connect and convert with Reels. Check out Revital on Instagram at https://www.instagram.com/st...2022-07-0119 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsTime Saving Video Hacks to Keep You ConsistentIs your video content creation taking you way too much time? Does it stress you out having to come up with ideas and how to turn them into a Reel? It's frustrating. And it can cause you to be less consistent if it takes too long. Help is one the way! I'm sharing my video shortcuts I've used for years to help me plan ahead and stay consistent. These are hacks you can turn around and use right now! For more information about the podcast, or to learn more about This...2022-06-2415 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsStand Out and Get More Sales By Adding THIS to Your VideosIf you want people to remember you, to want your services and products over your competition's - then you have to connect with them on a deeper level. You have to start sharing your process in your videos. But you can't just share The How. You also need to share The Who. Your discoveries, beliefs, mistakes, memorable moments. In this episode, I'm breaking down how to find video content on any given day to connect with your audience, stay consistent and increase sales. For more information about the podcast, or to...2022-06-1734 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips87. Video Strategies to Grow Your Audience with Instagram’s NEW UYou were just getting used to posting Reels and now they’re making brand new changes to the Reels features and there’s a new feed that will totally change the look and feel of your Instagram experience. The changes feel never ending. Frustrating. It’s hard enough keeping up with your business and content but now you have to try and keep up with the updates too. Not to mention all these changes are affecting the number of views you get on your content and your account. Don’t worry because I...2022-06-1024 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsStop Posting Out of Fear: Why I Quit Social Media For A MonthPosting out of fear is scarcity marketing. It's posting just to post. Posting because you're afraid if you don't, you'll be forgotten. It's posting for your ego and not your ideal person. In today’s podcast episode, I’m sharing why I took a break from social media for an entire month. You’ll hear what led up to me taking the break, the signs that you need to take a break and what I’m doing differently now because of that break. I was going to wait to tell you this. But I think updating you along the way as I imp...2022-06-0319 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsShe 10Xed Her Business with Video!| This Is Video School Student Spotlight with Jasmine MaysMeet a graduate of This is Video School who is on Instagram absolutely killing it- gym owner, fitness expert and my friend Jasmine Mays. With her exuberance and enthusiasm it’s no surprise that she always had what it took to be a successful entrepreneur in the digital space, and I’m thrilled that I was able to help her explode her following and her business using the program I’ve created. On this latest episode we chat about: Her experiences in This is Video School The differences between my program and others Effective ways to create consistent content How to att...2022-05-2736 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsVideo Equipment on a $100 BudgetDo you think that in order to create videos that people want to watch- videos that look spectacular and show you in your best light you have to spend a fortune? Well, think again, because you don’t need to go broke to get the gear you need to create easy and quality videos that help grow your business and your audience. On this episode of This is Virginia Kerr, The Podcast I go more into: Video Tips that are absolutely free The things you truly need to buy How to get them in an affordable way A...2022-05-2018 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHow to Create a Vlog on Reels and TiktokLet’s talk about vlogs, and; no I’m not talking about an hour-long scripted production on YouTube. If you want to do that, that’s cool but vlogs don’t have to be lengthy or hard to churn out. I’m here today with the vlog tips you need to produce engaging and relatable vlog content for Reels and TikToks. In this episode I’ll cover: How to best use vlogs for Reels and TikTok How to find the narrative in everyday activities Vlogs will give your audience a quick peek into your daily life, and help them se...2022-05-1312 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHow to Avoid BurnoutIf there’s one thing I see time and again, it’s those of us who use social media as a business validating our lives based on our followers and burning ourselves out when we feel like we’re losing followers. If you’re experiencing a dip in engagement, it could be life trying to tell you that you need to take a break. In this episode we’ll talk more about: How breaks are a good thing Your business will be fine if you rest Social media is not real life It’s important to remember that as impo...2022-05-0620 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips81| Find Your Style by Testing Your ContentTesting content changes will make you a better creator. Feedback from the changes you try will help inform your strategy to ensure that you are growing with your audience. Conversely, if the feedback you get is negative, it’s a nice confirmation that your current strategies are working and that they still resonate with your audience. In this episode we’ll talk more about: The benefits of testing different social media techniques What happened when I changed up my posts Nothing keeps your content fresh quite like branching out and trying something new. Even if it flops, at least now...2022-04-2920 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsYou're Not Shadowbanned, It's Your ContentIf you are struggling to grow your account on Instagram, it’s most likely that you’re posting bad content. You’re not shadowbanned. Instagram doesn’t have your picture hanging in the office taped to a dartboard. It’s your content. But don’t worry, this is fixable. You just have to own the mistakes you were making and get a better Reel strategy going forward. That’s why in the latest episode of This is Virginia Kerr, The Podcast I talk about: The most common mistakes I see in Reels How to overcome them to grow your account...2022-04-2218 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips79| This Major Marketing Mistake Hurts Your Views and Your BrandIf you spend all your time answering the same questions as everyone else you’re going to run into a couple of problems; relying on market research only goes so far in helping you connect to your audience. You’re going to blend in with the other person who do what you do. What sets you apart is how you’re different, and the different strategies you use to make your content pop. In this episode of This is Virginia Kerr, the Podcast we’ll take a closer look at The pitfalls of relying too much on market research Alternatives to help y...2022-04-1525 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsWhy Trendy Reels Aren't the Best Way to Grow on InstagramHow much have you actually grown in the last 3 months? Because if you only post trendy Reels, you could be hurting your account. Sure trends are popular. But if you only do trends it’s easy for your content to get lost and blend in with everyone else’s. That’s why you need to learn how to create original content that grabs people’s attention and gets them to remember you. In the latest episode of This Is Virginia Kerr the Podcast, we’ll talk more about: Why trends aren’t great for account growth What to focus on ins...2022-04-0813 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsIs Collaborating With Your Competitors a Good Idea?Letting the fear of competition win out over the power of collaboration is one of the worst things you can do for your business. Instead of a scarcity mindset when it comes to clients, why not embrace the fact that there’s enough business for everyone, and collaborate with like-minded people AND grow your own reach? In this episode I talk more about: The benefits of collaboration Different strategies you incorporate collaboration in your overall strategy There are so many ways to utilize the power of collaboration and have fun at the same time. You could do a...2022-04-0118 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsGet Noticed Through StorytellingWhat’s the right balance between storytelling and educational content? You don’t want your content to be all about you…but you want make sure you’re part of your content so they relate to you and remember you. That means making it about your ideal person while telling stories about you. Storytelling is what will help you standout and be remembered. In this episode of This is Virginia Kerr, The Podcast, I go over: Effective ways to utilize storytelling in your branding Things to avoid when sharing bits about your personal...2022-03-2515 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsWhat's Not Working on Your Instagram Account? Here's How to Find OutTo know if your content is reaching new audiences and connecting with current ones, you need to examine the analytics of your content as well as your profile itself. It can be hard to even know where to start, so that’s why in this latest episode of This is Virginia Kerr, The Podcast we go into: What your instagram profile should look like/contain More into how the algorithm works for stories Stats to look for to help you analyze your content results Consistently posting will go a long way in maintaining your audience and finding ne...2022-03-1824 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsSecrets to Looking Natural and More Interesting on VideoAre you totally fine with sales and marketing until you hear that little click of the camera as it starts to record? The second you’re rolling do you feel like your soul leaves your body and you forget how to form coherent sentences? And your hands! What the heck do you do with your hands? This is Virginia Kerr, the Podcast to the rescue! In episode 74 I talk about: Ways to improve your on screen performance How to feel more comfortable and confident on camera Some of it is just getting the practice under your belt, bu...2022-03-1116 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsVideo Strategies that ConvertNothing kills creativity and motivation quite like pressure to crank out content. That’s where a content strategy comes in to save the day. The key here is to create consistent AND quality content, you need to know your audience and remember to post for them; let them inform your content, not trends, bells, or whistles. In this episode we talk more about: Posting for your audience and not an algorithm Strategies to ensure a balance between consistency and overwhelming your audience Even some light planning can help make sure you stay consistent in reaching your audience wit...2022-03-0436 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsFrom 0 to 10k in a Month on Instagram with Video! Student Success Story with Jan DitchfieldEspecially if you’re over a certain age, Instagram can feel like a members-only club of 20 somethings all running around with their giant smoothies and 47 snake plants. Young people love their trends, and why wouldn’t they? A lot of their social media usage is purely for entertainment/garnering popularity among their viewers. Trends are great for that. What they are NOT great for, is converting your audience into customers. On this episode of This is Virginia Kerr, the Podcast, we discuss ways to incorporate social media into your small business in ways that make it work for...2022-02-2538 min
A Cup of Confidence with Erin RectorCreating Characters with Virginia KerrEpisode Summary:In today's episode of A Cup of Confidence, we are joined by an extraordinary guest, Virginia Kerr, a video strategist, entrepreneur, and the Founder and Creator of This Is Video School. Virginia shares her journey from having a nervous breakdown in her laundry room to figuring out who she wants to be and creating her own company! She also shares with us that it doesn’t matter what age you are or how many followers you have. You should always enjoy the process of being creative! This episode is fun and exciting! You do...2022-02-2434 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsHow to Make TikTok Work FOR You, Not AGAINST YouTikTok tries, it really does. And it actually has things that other platforms lack. Do I love it like I used to? Nope. But I can admit that are some things it just does *better*. That’s why on this episode I go more into: More positive aspects of TikTok How I protect myself while I use it In terms of your brand and content, TikTok is a useful tool. The problem is when you start relying on it as a source of self-confidence or start listening to the trolls. Because the app is showing your videos to...2022-02-1818 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsI May Be Leaving TikTokTikTok. You know it, you love it, you spend hours scrolling on it…should you delete it? But then what would get you through the unending workday/parenthood/existential dread? Also, don’t I literally run a program that offers video coaching to help you grow your brand? Indeed I do, but not at the expense of security, safety, or brain development. That’s why on this episode we’ll take a closer look at: Some of the reasons TikTok is a risky app to indulge in Things to anticipate if you continue using the app I can’t...2022-02-1111 min
Mitchell Report Unleashed PodcastEpisode 332: Use The Intention Of Video Strategy To Create With Virginia KerrVirginia Kerr is a video communications expert, and in today's episode she's giving out her best tips. We cover how to look better, sound better, tips for your first video, content strategy, and even key equipment. With 20 years, four TV newsrooms, and hundreds of videos, blogs, and podcasts. She became a top leader in an award-winning networking marketing company. Virginia delivers so much context in production with video and communication aka we like to call it on this platform reach one to teach one. Enjoy the episode. 29: You have been into TV and video for...2022-02-0732 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips69| Low Views? It's Not You, It's Your AudienceWhat exactly are transitions? They’re creative edits that grab people’s attention and keep them watching your video longer. We’re talking about the best ways to use transitions! We’re also talking about trends. Should you use them! What’s the best way to use them so you stand out? Not all trends work for all people. Today I’m giving you ideas on how to use trends and get creative with them. In this episode we’ll go over: 2022-02-0425 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsAre You Too Late for Video?Is everybody making videos but you? With all the content out there, it’s easy to feel that way. Like there’s no room for anything new from you. You should just give up now, take up knitting, and settle in for a quiet, Reel-less life, right? Wrong. In this episode we’re going to talk more about how: Why now is the time to start using video How your perspective is what sets you apart What to focus on so you can start the right way I know how discouraging it can feel to watch s...2022-01-2814 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsVideo Strategies for Busy Boring PeopleThink you’re “too boring” to create video content? Or that it's too time-consuming, or that you’ll be horrible at it? None of this is true and I’m telling you why in the latest episode of This is Virginia Kerr, the Podcast, so we can put these lies to rest, once and for all. We’ll cover: The most common excuses about using video How to overcome those excuses How to find inspiration and tap into the Real You on camera I know video is intimidating. That’s why I’m here. To show you turnkey- f...2022-01-2123 min
The COLABCOLAB - Special Guest Jesse Kerr from the SandboxThis week special guest is one that is close to our hearts! Jesse Kerr is the Senior LEAD of Innovation & Engagement at the Sandbox Centre here in Barrio Ontario. Tune in to hear all about the Sandbox Centre and all of their amazing work with entrepreneurs. Find them here: https://sandboxcentre.com Join Jamie, the Executive Director of Research, Innovation and Entrepreneurship, and Virginia, the Maker Space Coordinator of the Peter B. Moore Maker Space at Georgian college on their webcast The COLAB, the central Ontario laboratory. Where we use Ideation, Research, Entrepreneurship, and...2022-01-2026 minThe Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsMy Video Mistakes: What I’d Do Differently If I Started TodayIf you’re afraid of posting video on Instagram, this one's for you. I dreaded making video content for social media when I started. I was lost and intimidated. I posted random stuff on Instagram and only trends and silly videos on TikTok. This was not the way to build my business with video. To do that, I was going to have to get real and actually speak on camera. In this episode we’ll talk more about: Things I’ve learned along the way Tips and tricks to help you create consistent videos Letting go of fear/e...2022-01-1418 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video TipsIncrease Your Reach With My 2022 Posting StrategyHow do you get views on Instagram? Maybe you’re just starting out on Instagram. Or maybe you’ve noticed your views have taken a dip post-holidays (this is very common, don’t panic). How do you fix it so you reach more people? We’ll go into all this and more in this episode of This is Virginia Kerr. I’m taking a deep dive into: How Instagram actually works in terms of the algorithm Techniques to make your content stand out while retaining your sanity A steady combination of planning a...2022-01-0734 min
The Business of Good#44: How to Grow Your Business Using Video with Virginia KerrHate the thought of having to get on video to market your business? Then this is the episode you've been waiting for!This week on the podcast I have a VERY special guest who is someone I’ve admired for a long time, Virginia Kerr! She sat down with me, and we had a phenomenal conversation about improving how we use video to grow our business. With over 177,000 followers on Instagram and 942,000 followers on Instagram, she knows a thing or two when it comes to video strategy. Using her 20+ years of exper...2021-12-1646 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips64| LIVE COACHING! Set Up Your Video Strategy and Goals for the New Year!Are you posting random videos? Posting videos like everyone else hoping you'll get good results too? The people crushing their business goals online..aren't posting just Reels. And they certainly aren't posting random videos. I'm breaking down exactly what your videos need to do to make you money. And I 'm doing it by sharing a training inside my program This Is Video School. Use this information to set up your goals and strategy for the New Year so you are productive, take action and get the results your want! And if you want to...2021-11-1219 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips63| Secrets to Being Confident on CameraLooking and feeling confident on camera can be accomplished quickly when you know what you need to do and how you need to think. When you understand something you are already less afraid of it. Knowledge and action will conquer your fear..but you need both. I am giving you what you need so you can instantly look and feel more confident on video. And if you want more strategy and accountability so you can get seen and get paid with video, grab my program This Is Video School. Today is the last day to...2021-11-0920 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips62| Stop Overthinking Your Video with My Baby Step PlanDoes video scare you? Do you overthink it? Run out of ideas? Worry that you'll look dumb and people will talk about you? I was that person too! I came up with a step by step plan to help me overcome my fear and get on Instagram stories, LIVE, Reels and Instagram video (formally known as IGTV.) I used it to get on TikTok and YouTube too! I am giving you my exact plan today!! I'm also giving you my holiday special on my program This Is Video School!!! If you liked this episode y...2021-11-0823 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips61| Attract the Right People with This Brand StrategyYou brand isn't just about who you are. It's also about who you are not. Today we're walking through how to identify what make you different and how to express is with your video marketing. You want to weed out the people who aren't for you and your business and the best way to do that is to straight up tell them you are not for them. You want to eliminate your competition- show off how you are NOT like them. Let's get into it so you can stand out and make money with your video! 2021-10-2925 min
Creatives On Fire® Podcast | Blogging & Online Business Growth StrategiesThis is Video School with Virginia KerrVideos on social media are bigger now than they've ever been. Everyone wants to know how to increase their views and how to capture an following. Enter my guest, Virginia Kerr, a very successful video marketing coach. With over a million viewers across multiple platforms, Virginia talks to us today about building trust and authority with your audience and being intentional with your content. She also gives some great tips on converting followers into customers and standing out from the crowd. Virginia Kerr is the host of the podcast This is Virginia Kerr and runs the video c...2021-10-2625 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips60| Wanna Stand Out Online? Do This!We are diving into what gets people noticed and remembered on social media. This type of content and branding means less time creating content and more people coming to see your content. If you're ready to get remembered and get a simple system that will help you always have something to post- get ready! This is how you do it. And if you want to learn how to master this check out my program This Is Video School. Warning: It is not your every day Reels course. It's a video marketing course to hep you ma...2021-10-2333 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips59| Stop Relying on Reels to Build Your BusinessInstagram Reels are hot right now, but only using Reels is not a good video marketing strategy. We are breaking down what types of videos you need to be posting to grow your business. We will also talk about the different types of platforms and how some are better than others for business. And how you can repurpose your videos and make more money with them! If you are overwhelmed and frustrated that your videos aren't converting people into customers, this episode is for you!!! And if you want more of this s...2021-10-1521 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips58| Instagram Changes and Crashes: What Do We Do Now?We’re breaking down the new changes on Instagram, the lessons we can learn from last weeks Instagram's crash and how we need to tweak our online video strategy for the new year. We’re all feeling angst on so many levels with the changes online but mostly OFF LINE. We can't live on autopilot. We need to be aware of what's taking our time and whether it deserves that time and energy. How are we going to show up for the people in our lives and for the RIGHT people!? How are we going to scale a profitable business with...2021-10-0826 min
Online Business for Christian Women | GOD-LED BUSINESS, Start a Podcast, Work From Home, Podcasting, Online Marketing288 | 75K Launches, a Signature Program, & 75K IG Followers?! CLIENT SUCCESS STORY with Virginia KerrSister,
In today's episode, I am doing a debrief with one of my most successful clients, Virginia Kerr, on how together we built her multi-six-figure passive income business using podcasting, video, and courses.
Virginia will share with you what it's like to be on the other side of a Zoom from Stef Gass for over a YEAR! She will share with you HOW she has implemented everything from our sessions, taken massive action, and built a successful biz, from her laundry room.
Psst.... you can too.
I pray this blesses you.2021-05-1335 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips57| Testing Your VideosYes video can be scary. Frustrating. Overwhelming. But when you see each video as an experiment. As a test. It gets easier and you get better at much more quickly. Today I am sharing how I tested my way from no video on social media...all the way to becoming a video coach and cranking out video on multiple platforms every day. I'm also sharing how I am currently testing a concept and you can steal my strategy to use on your next test. Also, the next Reels Challenge starts Monday April 5th inside my course This Is Video...2021-04-0120 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips56| Your Reels InsightsHere's how to breakdown your Instagram Reels to figure out what's working and what's not working. I'm taking you into a Q and A session with the members of my course This Is Video School. You'll hear how to get people back to your account with Reels and how to analyze a Reel to see why it was successful or why it wasn't successful. We also talk about Reels cover images and why you need them. Grab my FREE Reels Cover Templates so you always have an image ready to go!2021-03-2419 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips55| Results from My 30 Day Reels ChallengeWhat happens when you post 30 Reels in 30 days...you learn a lot. Here's a break down of the lessons I learned. While I did gain 10,000 new followers by posting every day for 30 days I also learned what people like and what they don't like. I discuss what worked and what did not work in this live training I did inside my video course This is Video School.2021-01-2017 min
The Video Strategy Show: YouTube Tips for Business Owners, Video Marketing, Video Content Ideas, Camera Confidence, Video Tips54| Your Reels Strategy PlanReels can grow your audience but you want to grow your audience with the followers who want and need your services and products. This is a Reels training I did in my Real Reels Challenge Facebook Group. You will learn exactly how to plan and prepare your Reels so you can start creating them now and attract the right people too your account. This is also a sample of what my video course This Is Video School is all about. And this week only you can save $100 on lifetime access to the course.2021-01-1242 min