Shows
Brand ClarityScaling Smart: How Red Rock is Redefining Franchise Growth with Ari O’BrienIn this episode of The Brand Clarity Podcast, host Susie Liberatore chats with Ari O’Brien, Chief Development Officer and co-founder of Red Rock Franchise Development. Ari shares her powerful journey from the corporate world to launching a franchise development firm with her husband, Jason O’Brien—built on values that challenge the traditional Franchise Sales Organization (FSO) model.With a boutique-style approach that prioritizes quality over quantity, Ari breaks down what it truly takes to scale a franchise brand the right way. Whether you're an emerging franchisor looking to gain traction or a busine...2025-05-2018 min
Brand ClarityHow iSMASH Scaled Fast: Turning a Viral Idea into a Franchise EmpirePodcast Show Notes: In this episode of the Brand Clarity Podcast, host Susie Liberatore sits down with Steve Shortino, founder and CEO of iSMASH — the rage room and axe-throwing franchise disrupting the entertainment industry. Steve shares the story behind iSMASH’s explosive growth, with over 60 franchise units sold in just over a year.They discuss what sets iSMASH apart from other entertainment brands, how early proof of concept fueled rapid expansion, and the powerful role digital marketing and AI play in driving franchise sales. Whether you’re a budding franch...2025-04-2921 min
Brand ClarityPaws, Purpose, and Pet-Friendly Franchising: A Conversation with Sally Facinelli of Salty DawgEpisode Intro In this episode, Susie sits down with Sally Facinelli, CEO of Salty Dawg Pet Salon and Bakery, to talk about her unplanned—but incredibly rewarding—journey into franchising. From beloved pet brands to launching a luxury grooming experience built on transparency and heart, Sally shares how Salty Dawg is changing the way we care for our furry companions.They dive into the power of building a people-first culture, the importance of women supporting women in business, and why scaling a franchise isn’t just about numbers—it’s about st...2025-04-0517 min
Brand ClarityThe Power of Ownership & Flexibility with Victoria RaccaPodcast Summary:In this episode of Brand Clarity, host Susie Liberatore sits down with entrepreneur Victoria Racca to explore her inspiring journey from nonprofit work to owning multiple businesses. After facing workplace challenges during a miscarriage, Victoria realized the need for career flexibility and took the leap into entrepreneurship. Today, she successfully runs a beauty business, a trade school, and multiple income streams, including licensing, manufacturing, and coaching.Victoria shares valuable insights on the importance of owning your audience beyond social media and how leveraging email and text marketing can drive long-term business success. She...2025-03-1928 min
Brand ClarityFrom Independent Owner to Franchise Leader: Bill Snow’s Journey with Rad AirPodcast Summary:Bill Snow never set out to become a franchisee—he simply wanted to provide top-tier car care and exceptional customer service. But after connecting with Rad Air, he saw the value in the franchise model and found the perfect fit. Today, Bill not only operates his own Rad Air location but also plays a key role in the brand’s growth as Vice President of Franchise Development and Operations.In this episode, Bill shares his unique perspective on franchise ownership, the importance of local community involvement, and how Rad Air supp...2025-02-2321 min
Brand ClarityMastering The Art of Networking with Sara BranchIn this episode, Susie Liberatore sits down with Sara Branch, CEO of Branch Consulting Group, to uncover the transformative power of networking. Sara shares her journey from the corporate world to entrepreneurship and the essential skills many professionals overlook when it comes to face-to-face networking.
From identifying your ideal customer to crafting a compelling value statement, Sara breaks down the key elements of building meaningful connections. She also dives into the art of one-to-one meetings and how to leverage platforms like LinkedIn for powerful online networking.
Whether you're a...2025-02-1030 min
Brand ClarityMastering Franchise Growth with Erik Van HornSummary:
Eric Van Horn, a seasoned entrepreneur and co-founder of Front Street Equity Partners, joins Susie on the podcast to share expert insights on franchise growth strategies. In this episode, Eric dives into his experience building and selling successful franchises, the art of scaling businesses, and the innovative approaches that drive Front Street Equity Partners. Whether you're an aspiring franchisor or an experienced franchisee, this episode is packed with actionable advice and valuable lessons to help you take your franchise to the next level.
Key Takeaways:
FSO hangover concept
2025-02-0126 min
Brand ClarityFranchising Unveiled: Guide to Entrepreneurial Success with Proven Business ModelsSusie dives deep into the world of franchising—a topic often misunderstood as limited to big names like McDonald's and Starbucks. She explains the opportunities franchising offers and why it’s an avenue worth considering for aspiring entrepreneurs. Susie shares her journey and passion for business ownership, providing insights into the benefits of established brand recognition, proven business models, and the support and training franchises offer. Tune in to discover how franchises remain essential to local communities and why they might be the perfect entrepreneurial venture for you.
Key Takeaways:
Franchise owners are small business owners...2025-01-0810 min
Brand ClarityMastering LinkedIn For Lead Generation with Susie LiberatoreIn this episode, join Susie Liberatore as she takes you on an in-depth journey through LinkedIn, the ultimate platform for lead generation. Susie shares her proven strategies for leveraging LinkedIn to boost growth and drive sales, drawing from her personal successes and expertise.
You’ll discover actionable tips on optimizing your LinkedIn profile, the power of content marketing, and how to streamline your outreach with automated LinkedIn messaging for maximum results. Whether you’re new to LinkedIn or looking to refine your approach, this episode is packed with insights you won’t want to miss.2024-12-2008 min
Brand ClarityTips for Creating a SAAS PlatformSummary:
In this solo episode, Susie takes you behind the scenes for a peak at her journey of creating Franchise Clarity. This software revolutionizes reputation and customer experience management for franchise owners. Susie discusses the crucial steps of discovering customer needs, refining product scope, and the ongoing evolution of developing a minimum viable product (MVP). With insights on the importance of AI and automation, she provides a candid look into navigating the SaaS industry, offering key lessons and advice for entrepreneurs.
Key Points:
Always start with identifying a need for your product concept i...2024-11-1116 min
Brand ClarityFormer Mechanical Engineer Turned President of Mr. Rooter PlumbingSummary:
Susie interviews Matt Kuntz, president of Mr. Rooter Plumbing at Neighborly. Matt followed an unexpected career path, starting as a mechanical engineer, then purchasing a franchise, and now leading a major brand in the franchising industry.
Matt shares insights on the mindset shifts necessary for transitioning from a traditional job to owning a franchise, the importance of continuous personal and team development, and the evolving role of technology in enhancing customer experiences.
Through sharing his story, Matt offers valuable lessons on leadership, overcoming challenges during times of change, and the power of ef...2024-11-0425 min
Brand ClarityHow LinkedIn Helped This Franchise CPA Grow His ProspectsSummary:
Michael Reeder, CPA, CEO of Reeder Group shares how he niched down to the franchise industry and became a trusted resource for franchise consultants and franchisees. He discusses the importance of proactive and strategic CPA services for small business owners and shares three tips for building a network on LinkedIn.
Key Points:
Michael learned about the role of a franchise consultant when he acquired a book of business in Chicago. That relationship led to the development of CPA resources for franchise buyers.
The franchise community is a ver...2024-10-1019 min
Brand ClarityThe Power of Relationship Building In FranchisingSummary:
Toni Harris Taylor shares her journey from a hesitant entrepreneur to a leading figure in business coaching and networking. As a business coach with Drastic Results Marketing and a franchisee of Network in Action, Toni uses proven networking strategies to help her clients make the impact and income they desire. By taking drastic steps herself, Toni discovered the power of building authentic relationships in business. Toni’s story is a testament to perseverance, resilience, and the importance of having a solid “why” in your entrepreneurial journey.
Key Points:
Relationships build the ‘know/like/trust...2024-09-3021 min
Brand ClarityHow This Franchisor Grew His Company Through LinkedINSummary:
Daniel Stein is the CEO of Special Strong, a fitness company with the mission of providing adaptive fitness training to those with mental, physical, and cognitive challenges. Daniel’s own experience with fitness as a means to overcome a learning disability led to the creation of this unique business. This episode offers powerful insights into defining success, entrepreneurship, and the emotional impact of meaningful work. Get ready to be inspired as Daniel's story unfolds and leaves a lasting impression.
Key Points:
Daniel’s mentor gave him the idea and visi...2024-09-1518 min
Brand ClarityWhy Relationship Building Is Key To Franchise SuccessSummary:
Stephanie Ruby is the director of franchise development for BioOne, the first crime and trauma scene cleaning franchise, operating in 41 States with over 100 locations. Stephanie shares her unique transition from retail weight loss into the franchising world and how she found her niche in the biohazard and trauma cleanup business. Susie and Stephanie discuss the increasing presence of women as franchise owners and the importance of building relationships in the industry. Stephanie sheds light on the compassionate and community-driven approach of BioOne, and why women are drawn to this unconventional yet lucrative business model. Listen in...2024-08-1724 min
Brand ClarityGrow Your Franchise Locations With Non-Traditional MarketingSummary:
Jonathan Weathington is the CEO of Shuckin’ Shack Oyster Bar, a franchise with 18 locations. He shares his views on nontraditional marketing, the importance of genuinely knowing your customer, and the impact of authenticity in brand building.
Key Points:
The key to marketing success lies in the ability to deliver on the brand promise through the customer experience.
Creating authentic conversations and genuine connections with the customer, while not typically considered part of the marketing mix, are key to a successful marketing strategy.
Knowing the customer means being able to differentiate between the target audi...2024-07-2525 min
Brand ClarityFrom Trooper to Trailblazer – Daniel Feldman’s Journey to Building The Garage Floor CompanySummary:
Daniel Feldman transitioned from being a state trooper to becoming a successful business owner as the founder of The Garage Floor Company. He was close to buying a franchise when he met his future business partner (a former franchise owner) and they decided to start a flooring business together. After establishing their business, they decided to become franchisors. Daniel shares how his experience with due diligence when he was considered becoming a franchisee changed his path. He also discusses branding, marketing strategies, and the importance of personalize support for franchisees.
Key...2024-06-0322 min
Brand ClarityHow To Create A Successful Franchise With A PassionSummary:
Anthony Farrell is a third generation pest control expert, following in the footsteps of his grandfather and father. He grew up working in the field, starting with stocking trucks. As he worked his way up, he held various positions from secretary to route manager to inside and outside sales.
Anthony provides valuable insights into the intricacies of growing a brand through franchising, and offers advice for those looking to do the same.
Key Points:
Anthony expanded his brand to include both pest and wildlife management services
2024-04-2620 min
Brand ClarityHow One Used Their 30 Years Of Experience To Build Their Own Franchise.Summary:
Susie interviews Matthew Lyons, founder of Disaster Blaster, to discuss his journey in the restoration industry and his unique approach to franchising the business. From addressing seasonality issues to offering a diverse range of services, Matthew shares insights into growing a successful franchise. He also delves into the challenges faced in both the local business and franchising, emphasizing the importance of education-based marketing.
Key Points:
By offering 13 different services that build on each other, Disaster Blaster is better positioned to scale and grow the business.
The scope...2024-02-2716 min
Brand ClarityHow To Create A Successful Franchise Model AccidentlyEpisode Summary:
Bary El-Yacoubi shares the origins of his unique franchise business, initially starting as a concierge service for personal trainers and evolving into a complete home services platform. Send Me A Pro simplifies the process for customers by providing instant transparent pricing and streamlined booking for services ranging from house cleaning to tutoring and more. Bary and Susie discuss marketing strategies, the importance of good content, and advice for aspiring franchisees.
Key Ideas
-The publicity around the app for Send Me A Pro turned Bary into an accidental franchisor
- Se...2024-01-2517 min
Brand ClarityGrowing Multiple Brands in the Franchise IndustryEpisode Summary:
From starting with a single franchise to scaling up to owning multiple brands, Charles discusses the growth and success of his ventures. He delves into the strategic decision-making process behind expanding into different brands and how he navigates the challenges of managing multiple businesses. Charles also provides valuable insights into franchise ownership, marketing strategies, and the importance of empowering employees for a self-running company.
Key Ideas:
Consider available territories before buying into a single franchise as limited availability will ultimately limit your growth potential.
When evaluating a franchise, look at...2024-01-1225 min
Brand ClarityCreating A Successful Franchise That Expanded QuicklyEpisode Summary:
Michael Moorhouse started as a consultant for a lawn care franchisee, and ended up developing his mosquito control side business into a lucrative franchise. Today, Mosquito Shield has 116 franchisees in more than 350 territories across the country.
Key Ideas:
Insights into multi-location franchise ownership and the importance of supporting franchisees' growth.
Valuable tips for aspiring entrepreneurs considering franchise ownership, including the need to jump in and take that leap.
Organic methods have worked well for franchise development
About Michael:
M...2023-12-0819 min
Brand ClarityFrom Business Acquisition to FranchisingEpisode Summary:
Aaron Harper acquired a company and then franchised it to 56 locations in less than a year. He shares the importance of finding a unique business niche within the franchise industry, building a solid infrastructure, and being transparent with potential franchisees. These strategies have been the key to his success with creating profitable franchise systems.
Key Ideas:
If you are considering buying or starting a business, create a checklist of what you want to get out of the business and the attribute you w...2023-11-2020 min
Brand ClarityHow Building A Community Helps Increase Profitability For A FranchiseEpisode Summary:
A business that provides an essential service is recession-proof. Nick and Moe's adds to that with their world-class customer service and commitment to community involvement. Not just another gas station/convenience store, Nick and Moe's was founded on the value that Delighted Associates lead to Delighted Customers. By training and supporting their team, they strive to deliver a consistent customer experience with high-quality food, beverages, reliable products, and services at competitive prices in a safe, clean, fast, fresh, friendly, and hassle-free environment.
Key Ideas:
...2023-10-2614 min
Brand ClarityHow To Skyrocket Your Franchise LocationsEpisode Summary:
Charles Bonfiglio made an early decision to pursue his passion and turned it into a successful franchise. In this interview, he shares his journey in the franchise industry. After encountering many obstacles to starting a car audio and accessory business, he discovered a blueprint for success as a franchisee.
His initial franchise opportunity was in the auto repair business. Charles honed his business skills and in 2007, he was ready to live out his dream of opening a car audio and accessory business. Charles did not want to start from scratch, so he purchased a...2023-09-1927 min
Brand ClarityFranchise Clarity: The All-In-One Franchise Marketing System
In this solo episode, Susie Liberatore announces the launch of Franchise Clarity, an all-in-one franchise marketing system. Susie and her team created this comprehensive suite of tools and features to meet the unique needs of franchisors. It streamlines and automates various aspects of franchise management, including marketing, training, operations, communication, and performance tracking.
After more than 13 years of experience in the marketing industry and running her agency, Visions2images, Susie decided to specialize in the franchise sector. Her focus shifted towards working with franchisors, and took charge of marketing for multiple locations...2023-09-0819 min
Brand ClarityHow To Use Effective Marketing With Your Ideal AudienceEpisode Summary: Ty McBride is the founder of Preservan Wood Rot Repair, a home service business specializing in wood rot repair using an eco-friendly and affordable epoxy solution. He decided to offer franchises so he could grow the company while working alongside small business owners.
Key Ideas:
Franchisees can identify their ideal customer profile by becoming familiar with their city and understanding their neighbors
Having a strong customer profile is the first step to effective marketing
The most effective targeting of specific neighborhoods is done through a combination of traditional and dig...2023-09-0613 min
Brand ClarityHow Delegation Helped This Franchise SucceedEpisode Summary:
Luke Bazely started Driverseat with the intention to franchise and sold his first location after less than a year. He has spent the last 10 years investing in tech and systems to build up the business and is now poised for more growth. His marketing strategy has encompassed four areas - personal brand of the owner/operators, employment branding to attract qualified staff, the services branding to educate the potential clients, and the Driverseat brand focusing on franchising opportunities. Learning how to delegate has been a challenge but also a key factor in driving growth.
...2023-07-1624 min
Brand ClarityHow A Divorced Mom Took A Risk And Created A FranchiseEpisode Summary:
Tammy Rodgers started grooming dogs as a high school student seeking to earn extra cash. A local groomer showed her how to groom a poodle; the rest of her education came from reading books. Her dad acted as her business manager, helping her find clients. Fast forward to adulthood, Tammy went through a rough divorce and moved in with her parents. After working to find herself again, she decided to give the grooming business another try. Tammy worked for a local grooming shop for about a year before deciding that she could run a better...2023-06-1126 min
Brand ClarityWomen in Franchise Business: How A Woman Took A Simple Idea And Turned It Into A FranchiseEpisode Summary:
Loana and her husband began their entrepreneurial journey 12 years ago with a commercial cleaning business before venturing into the tea business five years ago. TeaCupFuls is a place to celebrate and enjoy over-the-top drinks topped with cotton candy, suckers, and other fun add-ons. Loana and Susie discuss the challenges female entrepreneurs often face, along with the importance of elevating women to leadership roles.
Key Ideas:
The stereotypes that plague women in business and how to overcome them
The benefits women bring to leadership
The ROI comes from i...2023-05-2616 min
Brand ClarityWomen In Business: How One Woman Developed a Delicious FranchiseEpisode Summary:
Nicole McIntyre started a dessert food business as a hobby and it morphed into a luxury food truck that is now a franchise.
Key Ideas:
Entrepreneurship is full of challenges, and learning to drive a food truck was a big one for Nicole
The only way to grow is to experience mistakes and be able to move out of your comfort zone to learn new things
Data-driven sales are a backbone for creating value year after year
Cost analysis can help determine be...2023-05-2018 min
Brand ClarityTips for Prospective Franchisees and FranchisorsEpisode Summary:
Richard Gould is CEO of Richard’s Painting, a franchise with 17 locations. He started in the painting business when a friend offered him work. This led to owning and later selling a well-established painting company in New Jersey. After a move to South Carolina in 2007, he decided to launch a new painting business. Richard’s Painting has grown into a brand that people trust by offering quality painting and customer service while building relationships in the communities served. Rich learned how to build a business from the ground up and now he is sharing his expe...2023-05-1021 min
Brand ClarityHow This CEO Turned His Concept Into A Franchise GoldmineEpisode Summary:
After many years in franchising, Jeff Dudan founded Homefront Brands. This company is a multi-brand platform consisting of residential and light commercial property service companies. They provide an experienced home office, a network of growth partners, strong support systems, and in-house consumer-acquisition and customer care services.
Key Ideas:
Homefront invested heavily in building the Cadillac platform of the franchise support system
Data and analytics are better than population and geography for designing territories
Great ideas can come from the franchisees so it is important to have a system in pla...2023-04-1621 min
Brand ClarityHow To Become A Master FranchisorEpisode Summary
Matt Lovasz discovered the business of biohazard cleanup from a refrigerator magnet in the police department break room. He started researching the industry and determined that his skills as a police officer would transfer to this business. He started his own business and eventually bought and sold a franchise before becoming a master franchise owner, buying and selling franchises in six states. He then started TACT and is now selling franchises for this business.
Key Ideas
Good communication with your franchisees about what’s working and what is not wor...2023-04-0811 min
Brand ClarityFranchisee to Franchise ConsultantFranchisee to Franchise Consultant
Episode Summary:
John Francis has been a part of the Franchise industry since childhood. His parents were pioneers in franchising barbershops and hair salons. John grew up learning about franchising and went on to work in the industry as a franchisor, franchisee, supplier, and developer. For the last 10 years he has been an advisor, coach, and speaker.
Key Ideas:
John is known as a ‘franchise fixer’; he helps franchise businesses accelerate growth and avoid problems
John draws on his over 30 years of experience working in all aspects of the...2023-03-0119 min
Brand ClarityFranchise 101 The Basics of FranchisingEpisode Summary:
Susie Liberatore owner of Visions2images and Stacy Swift with Franchise Matchmaker, bust some of the myths around the franchise industry and the path to becoming a franchise owner.
Key Ideas:
What is a franchise
Flexibility is part of a good franchise system
Why Stacy thinks passion is overrated when looking for a business to run
How a broker can make the path to business ownership much easier
What do franchise owners need to do for marketing
About Stacy:
Stacy has over 30 years of small business ownership, management, sales...2023-02-1613 min
Brand ClarityWhy Videos Should Be A Part Of Your Marketing StrategyWhy Videos Should Be A Part of Your Marketing Strategy
Episode Summary:
You’ve heard the statistics- people are watching more videos online than ever before. And this is predicted to keep increasing. You don’t want to be left behind, but you can’t fathom creating those cringy lip syncing videos yourself. Tracy Phillps is here to tell you that’s not how you do it. Video needs to feel genuine to you, and it must help move your business forward. When you take a strategic approach, that is exactly what video will do for you...2022-12-0921 min
Brand ClarityHow You Can Speak Confidently At Any Networking GroupEpisode Summary:
With a little pre-planning, you can be confident when you speak at your next networking opportunity. Attending networking events should be an important part of your marketing plan. But take it a step further and volunteer to speak occasionally. When you are the speaker, you make a meaningful connection with an entire room full of people, not just four or five that you happen to meet during the open networking time.
Key Ideas:
When you are the speaker you make a meaningful connection with everyone in the room
Public speaking is...2022-11-1121 min
Brand ClarityInterview with Lannie Davis Frecker, M.E.d., President & CEO of Julie Billiart SchoolsJoin us for this special episode where Susie Liberatore interviews Lannie Davis-Frecker, President and CEO of Julie Billiart Schools. Julie Billiart Schools is a family of K-8 coeducational, independent day schools based in Northeast Ohio for children with learning differences.
About Julie Billiart Schools:
The Julie Billiart website is a one-stop shop for anyone who wants to learn more about resources, growth, services, admissions, employment, and more.
https://www.juliebilliartschool.org/
Meet Lannie
As President and CEO, Lannie Davis-Frecker is the driving force behind the expansion and growth of...2022-10-0818 min
Brand ClarityRed Flags To Look For When Hiring A Marketing AgencyPodcast Summary: 6 Red Flags To Look For When Hiring A Marketing Agency
Have you been burned by working with a second-rate marketing agency? Is the fear of another bad experience holding you back from getting the help you know that you need? This episode takes a deep dive into what to look for when evaluating marketing agencies. All agencies are not created equal! When you ask the right questions, you can ensure a greater chance of success in hiring an agency that can do the work to improve your bottom line.
Key ideas:
There...2022-10-0412 min
Brand ClarityHow Franchise Consulting Can Leverage Your CompanyEpisode Summary:
The right strategy is crucial to developing a successful franchise concept. The Franchise Dept. works with companies to determine the most effective pathway to profitability through franchising. James and his team provide support from the very first steps of developing the franchise agreement to the grand opening of the first unit and beyond.
Key Ideas:
The franchising industry has expanded in recent years as more local/regional businesses tap into the power of franchising as their growth strategy.
Franchising can be right for the business that has proven its concept in the...2022-09-0821 min
Brand ClarityMarketing in Uncertain Economic TimesPodcast Summary: How do you approach your marketing when times get tough?
Do you pull back, stop altogether, or go full force ahead? The truth is you can’t afford to NOT be marketing! While it may seem counterintuitive to spend money on advertising and promotion when your revenue slows down, you still need to be in front of your audience. The good news is that with the right marketing strategies you can stay top of mind and continue to nurture your customer base.
Key ideas:
If your competition keeps up with marketing when yo...2022-08-1515 min
Brand Clarity"How NFT's Can Help Any Business"Podcast Summary:
In this episode, Jordache Johnson discusses how NFTs are a business asset. He became an early adopter of NFTs to be at the forefront of this emerging digital investment. Listen in to learn the basics of how NFTs function and how they can benefit your business.
Key Ideas:
Creating original NFT's allow people/businesses to make royalty fees.
NFT's are a business asset.
NFT’s come with risk and understanding how they work is key to keeping your NFTs safe.
A mentor can help you if you are interested in becoming an NF...2022-07-2738 min
Brand ClarityWhat is the difference between paid and organic traffic?Podcast Summary:
Do you know the difference between organic marketing and paid advertising? Organic marketing consists of the ‘free’ tactics you use, like posting on social media or having a blog. Paid advertising is simply any marketing tactic you pay a fee to run. They both have a place in your marketing mix, but when you use them together, they have the power to ignite your marketing efforts. Read more here.
Key ideas:
What forms organic marketing can take
The importance of understanding your audience
How SEO boosts your organic efforts
How paid advertising helps...2022-07-1612 min
Brand Clarity"How To Build Brand Authority In The Franchise Industry"Podcast Summary:
In this episode, Chad Harrison and Michael Hutchins speak about their roles with Brand Authority. They coach franchisees on how to set up a franchise and ensure they have all the information needed for success. Listen in as they walk you through some valuable information you might need when starting a franchise.
Key Ideas:
They have a five-week introduction before making any decisions
They connect you and guide you to meet other executives and team members that will help meet your goals.
Have a firm understanding of the financial commitment it will take...2022-06-1218 min
Brand ClarityHow Franchise Owners Can Develop Their CEO SkillsPodcast Summary:
Ever wonder how to grow your franchise? In this episode, I speak with Luke Frey with Bella Vista Executive Advisors, LLC. He is a coach for franchise owners and helps franchise owners develop their CEO skills to run a successful franchise.
Key Ideas:
Franchisees are CEOs.
Growing a successful franchise with over 20 years of experience.
How marketing can affect your franchise.
Selling a franchise and ensuring smooth ownership
Being associated with a group of entrepreneurs can help you succeed.
Make a habit of developing your own personal development skills.
By 2027 Visions2im...2022-05-2313 min
Brand ClarityHow To Create A Banging E-Commerce Store SuccessfullyPodcast Summary:
If you have an e-commerce business, do you think traffic is your company's number one need to increase sales? Listen to my conversation with Dawn Sinkule, Founder of Digital Dawn. She talks about website optimization, pop-ups on websites, how fast your checkout is, the significance of mobile-friendly websites, Tik-Tok, and organic reach through social media.
Key Ideas:
Traffic is not the number one thing to have if you have a web-based business.
Conversion rates are critical for e-commerce stores.
Should your business be on Tik-Tok?
If you have or want to start an e-c...2022-05-1722 min
Brand Clarity(Franchise Clarity) What Is Local Franchise Marketing?Podcast Summary:
Ever wonder what a franchise model is? A franchise is a joint venture between an individual and a franchise. The franchise sells the right to use its name and idea. A franchise has multiple locations or is locally owned and independent. Today I talk about what a franchise and emerging franchises are. I explain the importance of having a local presence in the community. If you prefer reading, go to the blog post here
Key Ideas:
Just like small businesses they are locally owned and operated.
Non-Profits can work as a franchise. Some...2022-05-0820 min
Brand Clarity(Franchise Marketing) How Two Single Moms Left 9 to 5 Jobs To Become EntrepreneursPodcast Summary:
Sharika Kellog is the owner of 25/8 mom. She is a business creation strategist for women. During our conversation, we spoke about being a single mother and how being your own boss can be a great decision in circumstances like this. We touch on some tips on how to start your business the right way and how it’s possible for you to create your own.
Key Ideas:
Creating a business the correct way, the first time.
Not comparing yourself to competitors.
Outsource work, so you can scale your business
Do what you love an...2022-04-1819 min
Brand Clarity(Franchise Marketing) How Autism Society Of Greater Akron Helps Local FamiliesPodcast summary:
I speak with Laurie Crammer, Executive Director of the Autism Society of Greater Akron (AGSA), regarding their re-branding and exciting new resources coming soon. We talk about the difference that ASGA makes in the autism community.
Key Ideas:
How re-branding gives you a better definition of business
Defining your mission statement and its importance
How rebranding is more than just changing your logo
The benefits and resources AGSA provides
About Laurie:
Laurie Cramer is the Executive Director of the Autism Society of Greater Akron. Laurie was hired as the first s...2022-04-1121 min
Brand Clarity(Franchise Marketing) How Copywriting Can Increase Your SalesPodcast Summary:
I spoke with Kristen Westcott about how you can discover your voice and how your unique quirks can make you stand out. There are methods for identifying your natural voice, tips for overcoming your voice, and the best way to write in this episode.
Key Ideas:
Find your voice that fits your personality.
Outsourcing your copywriting where your voice still can be heard
Recognize your natural voice
How you can use copy for all of your marketing materials.
About Kristen:
Kristen Westcott is a business growth strategist and sales p...2022-04-0321 min
Brand Clarity(Franchise Marketing) How To Be Creative With Your MarketingPodcast Summary:
There are plenty of ways to be creative when it comes to your corporate marketing. Creative marketing can help your brand and franchise stand out from your competitors. Check out the blog post if you prefer reading: Here
Key Ideas:
How to find inspiration for your team
Creative marketing needs to be on point with your brand
Define how you can get creative: testimonials, partnerships, investing in the process, and fun campaign ideas.
It might take a few times for creative marketing to be memorable and convert. That is why we hav...2022-03-2710 min
Brand Clarity(Franchise Marketing) How To Develop A Franchise PlanPodcast Summary:
I have a guest, Chad Wilson owner of Engage Virtual Range located in Medina Ohio, and Avon Lake Ohio. We discuss finding how to create an emerging franchise plan, the importance of the process, and why marketing is essential for franchises.
Key Ideas:
How to start up a franchise and build a plan.
How to understand the power of marketing to gain local visibility.
How to create a Unique Selling Strategy.
About Chad:
Experienced entrepreneur with a proven ability to engage teams on business strategy, business transformation, process engineering, and...2022-03-1314 min
Brand Clarity(Franchise Marketing) Why Every Company Needs A Marketing Consultant?Podcast Summary:
Franchise owners often believe they are tied to corporate guidelines. Find out how a marketing consultant can help you overcome the guidelines and increase your local presence. Read more. Read more
Marketing consultants, or agencies, can oftentimes help businesses in a variety of ways:
Key Ideas:
Expertise and experience
Cost Savings and subcontractor fees
Creativity and trend knowledge
Creating strategic action steps
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie L...2022-03-0109 min
Brand Clarity(Franchise Marketing) Make The Most Of Local NetworkingPodcast Summary:
Local networking events are important for any business. It should be incorporated into your marketing. These events apply to any business, not just franchises. Listen in as I walk you through five essential steps to help your business grow and succeed. Read more here
Key Ideas:
Connect with your local Chamber
Prepare in advance
Go alone
Listen to the other person
Follow-up
Let's dive into your business and find the missing gaps in your branding so that you can have a consistent visible look, on all platforms.
Susie Liberatore is the...2022-02-2112 min
Brand ClarityHow To Overcome Stereotypes of Non-ProfitPodcast Summary:
On today’s podcast, I had the pleasure to speak with Katy Fuerst, Executive Director at Feeding Medina County, a non-profit organization. Even non-profits need marketing! Listen in as we talk about how non-profit are stereotyped and overcome the stigma.
Key Ideas:
Stereotypes of non-profit
How one wears many hats in a non-profit
The 10-year growth of a local non-profit
About Katy Fuerst:
Katy Fuerst is the Executive Director at Feeding Medina County. She has worked in the non-profit sector of Northeast Ohio for over a decade and is a member...2022-01-3015 min
Brand ClarityWhen Is the Right Time To Hire A Marketing Agency?Podcast Summary:
Today, I talk about the purpose of hiring a marketing agency and how it can help grow your business. Listen in to learn what platform ranked number one in search and blew google out of the water! Read more here
Key Ideas:
How to put a plan into action
What are your goals?
Tracking the data and trends
What is the deciding factor in knowing why you should work with a Marketing Agency?
Let's dive into your business and find the missing gaps in your branding so that you can have a c...2022-01-1615 min
Brand ClarityThrive Peer Recovery Services RebrandPodcast Summary:
I talked with Tarah King on Today’s podcast at Thrive Peer Recovery Service. She is their PR and Marketing Manager based out of Ohio. Recently they did a rebrand, and we worked together on their logo and colors. It was an exciting journey to pick colors that had meaning for them and their services.
Key Ideas:
Rebranding and keeping your brand equity
Logo - Mission and values
When is it time to do a re-brand?
About Tarah:
Tarah is the PR and Marketing Manager for Thrive Peer Recovery Ser...2022-01-0916 min
Brand ClarityYour Voice Can Be Created Without Having You Do ItPodcast Summary:
Happy New Year! In today's podcast, I talk about Content Writing and how to create your voice. Knowing your audience and what will resonate with them will help you hand it over to an agency, or do it yourself. You will want to build a foundation of what to say, not say, and mission. From there, you can use this voice in all areas of marketing. Read more here
Key Ideas:
Outsourcing content can actually help your voice
How to create your brand voice strategically
Company’s mission and value...2022-01-0211 min
Brand ClarityThe Importance Of Processes In Business With Amy WilliamsPodcast Summary:
In today’s podcast, I have the pleasure to talk with Amy Williams from Afficient Consulting. We discuss reasons why you should set up procedures for your business and why you should treat your business as if it were one of your clients.
Key Ideas:
Documenting your procedures
Outsourcing or automation
Treat your business as a client
About Amy:
Amy Williams, CSEP has a passion for helping others grow in a productive and successful learning environment.
Her hard work and commitment have gained her leadership opportunities through the...2021-12-0516 min
Brand ClarityBest Of Best Businesses Of 2021 In Cleveland OhioPodcast Summary:
In today’s podcast, I am going to talk about my favorite local businesses. I live in the Cleveland area, and I'm talking about the best businesses and organizations of 2021. I discuss some great ways to give back to your community and support locals this holiday season. Read more
Key Ideas:
Giving Back
Supporting your community
Making connections
Building a tribe
Showing up online is critical for any business these days. Growing your business online doesn't have to be hard. If you don't know what to do for your marketing this is...2021-11-2330 min
Brand ClarityHow To Leverage LinkedIn For Your BusinessPodcast Summary:
On today’s podcast, I had the pleasure of talking with Clarene Mitchell. Clarene is the owner of TCM communications, a social media branding firm where she helps entrepreneurs and corporate leaders effectively leverage LinkedIn to generate results. Listen in as we cover some of why LinkedIn is not just for job seekers and how it is different from other platforms.
Key Ideas:
Supports content creators
Company Page
New features on the platform
About Clarene:
Clarene Mitchell is the owner of TCM Communications LLC, a social media branding firm ba...2021-11-1417 min
Brand ClarityBranding Bridge Essentials { How To Stand Out From Your Competitors}Podcast Summary:
Are all the branding gaps in your business complete? Your logo, colors, fonts are all the essential things that make up your brand. Find out in today’s podcast if there is something you can do to bridge the gap in your brand. Read more here
Key Ideas:
Building the gap in your branding
Your branding book to showcase
Strategy
Business owners come to Visions2images knowing that they need help but don’t need to change their logo necessarily. They just need to get brand consistency with what they already have...2021-11-0708 min
Brand ClarityHow To Have Evergreen Emails With Brittany LongPodcast Summary:
Do you ever wonder if having an email list is essential for your business? Today I talked with Brittany Long on the importance of having a list and why it can only help your business. It's never too late to start setting up your systems.
Key Ideas:
Automate
Email sequences/strategy
Nurture your audience
Additional Sales
About Brittany:
Brittany is an email marketer who specializes in the kinds of emails that bring in revenue again and again and again. She co-owns the company Win with Systems and has a mis...2021-10-3117 min
Brand ClarityBrand Visibility For HolidaysPodcast Summary:
November is just around the corner, and it’s time to ramp up your holiday marketing excitement. Today, I have a few tips that you can choose to help increase your brand visibility for the holidays. To read more about this episode, click here.
Key Ideas:
Facebook groups
Educate
Facebook Ads
Share content
Local events
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and cor...2021-10-2513 min
Brand ClarityHow To Gain Power In Your BusinessPodcast Summary:
How do you talk to yourself, and what is your mindset? Today I spoke with Sarah Nemecek, she coaches women entrepreneurs on their money and mindset in business and life. Are you truly clear on what you want in your business and life? Listen to today's episode to see if you can move out of the box mindset.
Key Ideas:
Your mindset
How coaching can help your business
Getting out of your way
Build a life you love
About Sarah:
Sarah coaches women entrepreneurs on their money and mindset...2021-10-1716 min
Brand ClarityHow To Overcome Corporate Marketing As A Franchise OwnerPodcast Summary:
On today's podcast, I have the pleasure to speak with Thomas Riley. He is the regional director and business developer with ServPro, and he has five franchises that he manages in the Boston area. We talk about how important it is to hire an agency to help with your franchise's marketing. To read more about this episode, click here.
Key Ideas:
Outsourcing your Franchise marketing
Time Management
Even though it is a franchise, it is still locally owned
Being consistent in your online presence
About Thomas:
Thomas is the...2021-10-1018 min
Brand ClarityHow To Leverage Video For Your Digital MarketingPodcast Summary:
Today I talked with Mike Hurley on how to leverage video for your digital marketing. He gave us some great tips on how to learn to relax in front of a camera and how you can repurpose some of your longer video content to use on social media. Listen in for more great tips.
Key Ideas:
Start with Facebook or Instagram lives
Use your phone to practice being in front of the camera
Pick a topic and expand on it
Repurpose your long-form video
About Mike:
I have always...2021-10-0314 min
Brand ClarityBest Holiday Promotional ItemsPodcast Summary:
Today I talk about some Holiday Promotional Items that you can give your employees, vendors, or customers to show your appreciation for them and why you should utilize Holiday Marketing. To read more about this episode, click here.
Key Ideas:
Planning Ahead
Utilizing Holiday Marketing
Creating Brand Awareness
Knowing the right gift to give
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate...2021-09-2608 min
Brand ClarityThe Five Principles Of Maximizing YouPodcast Summary:
In this episode, I talk with Marnie Swedberg a Leadership Mentor about how unique you are and how you can draw the things you want in your life to you just by having a vision.
Key Ideas:
How unique you are
Be clear about who you are
Body Electric
Mission Vision
The world is a collaborative effort
To learn more about the free Mentorship Assessment go to marnie.com
About Marnie:
Marnie Swedberg is an international leadership mentor, the author of 13 books, the host of her own...2021-09-1925 min
Brand ClarityHow One Entrepreneur Scaled His Business Into Other Income StreamsPodcast Summary:
Today I am excited to talk with Steve Walbolt, President of MDG Flooring, where we talk about getting out of your own way and taking action to grow your business and expand your income streams.
Key Ideas:
Learn to say no
Invest in yourself
Mastermind groups
Don’t have your hands in everything
Outsource
About Steve:
Steve is the President of MDG Flooring, has a small business mastermind group where he helps other Entrepreneurs scale and grow their business, and has his hands in different Real Estate ventures. Being a bu...2021-09-1216 min
Brand ClarityHoliday MarketingPodcast Summary:
Today I have some tips and tricks for your Holiday Marketing Campaigns. Learn how you can start implementing and planning now for your Holiday Promotions. To read more about this episode click here.
Key Ideas:
Planning your Holiday Marketing Campaigns
Know your audience
Build customer loyalty
Catchy subject line for an email
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a decade of agency and corporate experience, she br...2021-09-0515 min
Brand ClarityWhy Is Branding Important? 7 Reasons That It Pays To Build Your BrandPodcast Summary:
Today I talk about why your business needs branding. Having strong branding for your business will help you connect with your audience on a more emotional level and allow us to identify with the brand. Join me as I go deeper into why having a strong branding presence can help grow your business.
Click here to read more
Key Ideas:
Strong Branding increases the target market
Brand consistency equals improved client attraction
Always know your audience
Strong Branding elevates your company persona
Strong Branding allows you to stand out in...2021-08-2011 min
Brand ClarityHow to Passively Invest in Alternative Assets like ApartmentsPodcast Summary:
In today’s episode, I have the pleasure to speak with Tim Bratz (pronounced “Brotts”) with Legacy Wealth Holdings. Tim started his commercial real estate career in 2007 and, in 2009, bought his first duplex on his credit card. Learn how Tim has transformed his business into what it is today and the tips he gives to anyone who wants to start their own commercial real estate business.
Key Ideas:
Partner with someone who knows what they are doing
Mindset
Join Masterminds
Invest in yourself
It’s simpler than you think
Join real estate investor g...2021-08-1420 min
Brand ClarityWhich Social Media Platform is best for my Business?Podcast Summary:
How do we know which social media platform would be right for our business? In today's episode, I go over how to define your goals and strategy and why your business needs to be on social media.
To read more of this episode, click here
Key Ideas:
Don’t try to be on every platform
What to post, how often to post
Go where your targeted audience is
Define your goals and strategy
To learn more about Pinterest, listen to my episode here
Susie Liber...2021-08-0913 min
Brand ClarityHow To Wear Many Hats and be EfficientPodcast Summary:
In today’s episode, I have the pleasure to speak with Dale Hansen at Family Hearing Better and Cardinal Hearing Centers. He helps us understand the importance of being able to hear so we can connect with the people around us. When we hear better, we do better.
Key Ideas:
How the technology for hearing aids has changed over the years
The warranties they have for hearing is incredible
How we build relationships based on trust.
About Dale:
Dale works at Family Hearing and Balance Center as...2021-08-0213 min
Brand ClarityWhich Web Platform is best for me, and why?PODCAST SUMMARY:
There are so many benefits of WordPress. I've heard it time and time again, that many people come to me and they have their website on Wix, Weebly, GoDaddy, or Squarespace These different platforms can be good to start with if you're just starting off, but eventually when you're really trying to grow your business and take it to the next level, having a WordPress website is a must.
OTHER PLATFORM:
With other platforms, it is more of a plug and plays and there is not a lot of customization that c...2021-07-2410 min
Brand ClarityHow One Christian Overcame The HardshipsPodcast Summary:
I enjoyed this conversation with Staci Diffendaffer. We chat about how she became a Christan author and her journey of overcoming hardship. It is a powerful story, that will have many with tears in their eyes.
You don’t want to miss out on this uplifting episode.
Key Ideas:
How she grew from a traumatic experience
Her new audiobook Unconditioned Love: Healing Hearts and Minds in a Time of Conflict and Division: https://amzn.to/3wA9W6O
How she used her pain to help others
Abo...2021-07-1216 min
Brand ClarityWhat Is Google My Business and Do I Need It?Podcast Summary:
In this episode, I talk about Google My Business. This is an essential key factor for every business; It doesn't matter if you have a location or not. Listen in to find out the benefits of Google My Business.
To read more about this episode, click here!
Key Ideas:
(3:34) What are the benefits of Google My Business
(4:25) Showing up in your reviews
(6:40) Adding your services
(7:22) E-Commerce using Google My Business
(7:40) Adding messages
To...2021-06-2812 min
Brand ClarityHow to Market Your FranchisePodcast Summary:
In today's episode, I sit down and talk about marketing franchises. When it comes to a franchise, there are many different ways one can market. I've helped franchises increase lead generation by 30% within 30 to 60 days!
Key Ideas:
Branding Development
Your Voice Matters
Be Relevant
Matching Graphics
To read more about this episode, click here!
Susie Liberatore is the owner, and Art Director, of Visions2images Creative Services. She helps established businesses grow their brand awareness by using digital marketing and professional branding techniques. With over a...2021-06-1912 min
Brand ClarityHow to use LinkedIn for B2B (business to business).Podcast Summary:
In today's episode, I dive into how anyone can sell on LinkedIn for B2B Customers. Reaching B2B customers on LinkedIn is a whole different game field, and it can be super exciting! Tune in to listen to how I use LinkedIn for B2B and how you can implement it today!
Key Ideas:
How to Beef up your personal and business profile.
How to track your performance.
Knowing your audience and what they want to see.
You should be coming more video content!
Connect Connect Connect
...2021-05-3009 min
Brand ClarityHow SEO Fits Into BrandingPodcast Summary:
Have you ever wondered how SEO fits into branding? I sat down with Meg Casebolt and dove into SEO with Meg Casebolt. She is an SEO specialist whose goal is to show people how to get more visitors to your website, looking for precisely what you have to offer through simple techniques and strategies. We discuss how she started her remarkable career and what she does for her client's SEO strategies. Tune in and listen!
Key Ideas:
What is SEO, and how can you use it for branding.
Why you need...2021-05-2420 min
Brand ClarityHow to Leverage LinkedInPodcast Summary:
In today’s episode, I’m diving into how to leverage your LinkedIn. I’m here to tell you that you can do way more than you think on LinkedIn. I’m going to give you my inside scoop on how to leverage my LinkedIn in just 6 easy tips. To read more about this episode, click here!
Key Ideas:
[02:47] Networking
[03:31] Sharing Posts
[04:20] Commenting
[07:10] Finding common ground
[08:16] Sale Cycle
[10:07] Posting Regularly
Susie Liberatore is the owner, and Art Director, of Visions2...2021-05-1913 minBrand ClarityHow To Use Facebook To Leverage Your BusinessPodcast Summary:
In today’s episode, I’m diving into how to use Facebook to leverage your business. I know what you’re thinking, isn’t Facebook outdated? But I’m here to tell you that Facebook isn’t going anywhere, and I’m giving you the inside scoop of how I was able to use it to grow my business. Tune in to listen to my easy insider tips that you can implement today.
Key Ideas:
[01:54] Facebook groups and how they grow your company
[05:32] Making connections and Friend Requests
[08:22] The truth about Facebook Ads 2021-04-1914 min
Brand ClarityHow Pinterest is Actually A Part of SEOPodcast Summary:
On today’s podcast, we sat down with Karrie Bhurgari and talked about her business in Pinterest Marketing Strategy. During our conversation, we go through her journey from starting out a virtual assistant to finding her niche. She also discusses how to start your Pinterest journey and how it is becoming a growing aspect of any business these days. Tune in to hear the latest episode now.
Key Ideas:
[01:44] About Karrie, starting off as a VA
[03:50] Learning to outsource to the experts
[06:11] Why you should be excited about Facebook Ads
[10:42] Ho...2021-04-1724 min
Brand ClarityHow the city of Massillon Ohio has grownPodcast Summary:
On this episode, I have a very special guest Kathy Catazaro-Perry, Mayor of Massillon, Ohio. We sit down and talk about her motivations and why she got involved in politics. We also discuss the innovative changes that are taking place right now in downtown Massillon whilst staying in compliance with Covid regulations. In addition, we talk about the Golden Key and advocating for children with special needs. Tune in now to hear Mayor Catazaro-Perry's great episode.
Key Ideas:
[01:19] How Kathy got started in politics, and how her dad inspired her to run for o...2021-04-1214 min
Brand ClarityCoaching Real Estate Agents to SuccessPodcast Summary:
In this episode, we are talking about real estate and mentoring. Uniting these two things can lead to success. In our special guest interview with Jon Harp, we discuss his top tips for success in the real estate world. Tune into this episode to find out how he became a real estate agent and what lead him to turn his passion into coaching.
Key Ideas:
* How coaching and mentoring can make a HUGE difference in your success
* How Jon enables agents to reach their ideal goals or transactions
* Why your road m...2021-04-0514 min
Brand ClarityCustomized Healthcare For A Business OwnerPodcast Summary:
In this episode, we talk about health care for small business owners. Among the top concerns, people have when starting a new business is health care coverage. Today I am joined by special guest Sally Thomsen who is a health care provider and helps individuals and families get the health care that they need and deserve.
Key Ideas:
* Different healthcare options for small business owners
* The benefits of a self-paid patient
* Advice for business owners who are just starting out
More About Sally & MPB Health:
I was in...2021-03-2911 min
Brand ClarityWhy You Always Need MarketingPodcast Summary:
In this podcast, we dive into marketing and why it's essential to always maintain your marketing strategy. People often come to me and say that they are not sure whether or not they need marketing or branding. But I’m here to remind you that marketing is essential for any business to succeed. It's even more imperative if you're having a successful year or if you're booked out to maintain that marketing strategy. Tune in now to hear why you always need marketing.
Key Ideas:
* Why you need consistent branding and marketing
* Wh...2021-03-2212 min
Brand ClarityHow To Create A Lucrative Photography CareerPodcast Summary:
Have you ever wondered if you can take your passions and turn them into a business? I sit down with Laura and we discuss how she was able to take a passion and turn it into a lucrative career. Tune in to listen to how she was able to carve out a niche in her field and surpass her business goals.
Key Ideas:
* How one educational journey turned a hobby into a career
* How working in the education field created a niche
* How photography or print design can still translate in...2021-03-1519 minBrand ClarityTop Reasons Why You Should Hire A Marketing AgencyPodcast Summary:
Today we're diving into why you should hire a marketing agency. If you've been on the fence and wondering if you should invest, then you're going to want to listen to this episode. We go over the top questions you might have and give you all the information you need before you invest.
Key Ideas:
* A marketing agency will execute your strategy
* A marketing agency will save you money
* A marketing agency will grow and scale your business
* A marketing agency is a collective mind with expert skillsets
2021-03-1513 min
Brand ClarityWhy Every Business Needs HRPodcast Summary:
Today we’re diving into the HR realm with Scott Hanis, the owner of Fortitude HR Solutions. We discuss how human resources can make the difference in any company’s edge over their competition. Whether you need help hiring a new employee, setting up foundational structures, developing performance management systems, or anything in-between, they can assist with any of your Human Resources needs. You’re not going to want to miss this great discussion with Scott. He’s got the insider tips for you - tune in now!
Key Ideas:
* How the HR industry...2021-03-0922 min
Brand ClarityWhat is Real Estate Investing - Should you be doing in?Podcast Summary
Today we’re diving into investing with special guest Christina Tamas. We go over her journey on how she got started and became a successful coach in the real estate business. She’s giving away her number one advice for investing. If you’ve been thinking of the best ways to invest, you’re not going to want to skip this one.
Key Ideas:
The journey to building an empire: Wholesale, real estate, and coaching
Coaching - exploring the different avenues in real estate
You don’t need a degree to be success...2021-02-2319 min
Brand ClarityHow To Develop An Effective Marketing CampaignPodcast Summary
Today we're diving deep into what a marketing campaign is and what it should do for your business. I'm letting you in on the inside scoop. I talk you through the steps of how we go through the marketing campaign process with my agency and how it's worked for hundreds of my clients. If you've been considering a marketing campaign or wondering why yours isn't working - you're going to want to tune in to this episode.
Key Ideas
What is a marketing campaign & why is it important
Developing a strategy
E...2021-02-1511 min
Brand ClarityThe Number 1 Tip For Effective Facebook Ads with Guest Speaker Ida ButwinPodcast Summary:
Today we're diving in deep with the number 1 tip for effective Facebook Ads. In this episode Ida talks all about her background with ads, and what she does to help make the businesses she works with successful. This episode is packed with tons of useful information, so even if you're not at the point where you want to set up ads yet, you'll want to listen and take notes with this one.
Key Ideas:
How things don't always work out, but will reshape and focus your path
Exploring the gaps in the...2021-02-0821 min
Brand Clarity5 Tips On How You Can Increase Your Local PresencePodcast Summary:
In this episode we talk all about the way to expand your business and how to take advantage of social media platforms. These are quick tips that have worked for me and for my clients. The best part, you can implement these strategies right now!
Key Ideas
Networking - How to do it properly to reach your audience
Facebook Groups - How to learn from them and use them as a great resource
Facebook Ads - Why it works when it’s done properly
Engaging with your audience...2021-02-0508 min
Brand ClarityHow to Find that Signature Business Process with Guest Speaker Elinor CohenPodcast Summary:
In today’s episode we're talking with Elinor Cohen about how her signature process helped her create a meaningful business. We go over the changes in her career and personal life and how it trajected her purpose. She also shares her number one advice in having your own business.
Key ideas:
How Facebook groups can function as a kind of economy.
Understanding your audience through consumer testing
Different seasons in life - Learning to be okay with things not being okay
Finding your why - Tracking your accomplishments
Ab...2021-01-2815 min
Brand ClarityHow I Scaled My Business Part 3 Featuring Renee HribarPodcast Summary:
Today we're talking with Renee Hribar and she's giving us all the key ideas for how to scale your business.
She has been a sales professional since 1994 in New York. Making her first million before she was 25 years old, she has gone on to sell millions of dollars in products and services and train thousands to sell for the first time. Renee is known in her industry as a fun, energetic sales coach who leads with heart. A TEDx speaker who offers training sessions at global conferences, on-demand courses and virtual workshops, she skillfully breaks...2021-01-2416 min
Brand ClarityHow I Scaled My Business Part 2Podcast Summary:
Today we're diving into the story behind my brand, why it's authentic and how it's important to me. I'm giving away all kinds of tips and tricks for you to scale your business. I'm even airing out all my mistakes, so that you don't have to make the same ones! Don't forget to tune into this one, you'll want to take notes.
Key Ideas To Tune In For:
How we rebranded
How we worked on our company mission
New time management strategies
Storytelling - How it's important to every brand2021-01-2419 min
Brand ClarityHow I Scaled My Business In One Year Part 1Podcast Summary:
In this episode, we’re diving deep into how I personally scaled my business, and how you can too. Today we’re talking about mindset and independence and how the affect any business venture. These might seem like some simple steps, but believe me, they make all the difference. Tune it to find out how!
Key Ideas to Tune In For:
How outsourcing is the best way to invest in yourself
Why mindset matters, and how to believe in yourself
How to get more visibility as a business and get...2021-01-1913 min