Shows
Rock EnrollAdult Learners: Messaging That MattersIn the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study, we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter most, this episode breaks down real survey data and offers tips for crafting messages that cut through the noise and build real trust.
2025-09-0539 minRock EnrollAdult Learners: Nurturing from Interest to EnrollmentIn the third episode of our four-part series on VisionPoint Marketing’s adult learner study, we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand.From email and text strategies to the surprising rise of social media outreach, this episode offers actionable insights on communication preferences, personalization tactics, CRM best practices, and why the “middle of the funnel” may be your most undervalued opportunity.
2025-09-0237 minRock EnrollAdult Learners: Media Consumption HabitsIn the second episode of our four-part series on VisionPoint Marketing’s latest adult learner study, we dig into the media habits that shape how this audience discovers and engages with higher education. Katy Campbell and Becki Murison explore which channels adult learners really use, when they use them, and what that means for institutions building the right media mix. From YouTube’s surprising prominence as a search engine to the realities of LinkedIn’s limited reach, this episode unpacks the platforms that matter most and offers practical recommendations for institutions looking to maximize budget and impact.
2025-08-2817 minRock EnrollAdult Learners: Who They Are and Why They MatterIn the first episode of our four-part series on VisionPoint Marketing’s adult learner study, we unpack why adult learners are essential to the future of higher education.Join Christian Jessup, Katy Campbell, and Matt Walters as they discuss the demographic shifts creating urgency around this audience, the surprising motivations driving adult learners, and the real barriers standing in their way. This conversation offers the insights and "aha" moments from the study to better connect higher ed marketers with this growing population.
2025-08-2534 minRock EnrollMessaging in a Time of CrisisIn this episode of Rock Enroll, we unpack the recent shakeups at the U.S. Department of Education and what they mean for enrollment marketers facing yet another wave of uncertainty. VisionPoint experts Matt Walters, Sarah Mullins, and Katy Campbell explore how institutions can communicate with empathy, lead with clarity, and stay agile in a shifting higher ed landscape.
2025-04-2923 minRock EnrollWhat Keeps You Up at Night: Dr. Joel ShrockThis week Katy Campbell chats with Dr. Joel Shrock, President of Graceland University, about enrollment marketing, student experience, and the challenges facing university presidents. Discover how Graceland’s “radical belonging” approach sets it apart and the role of authenticity, community, and AI in shaping its future.
2025-03-1132 minRock EnrollThe OPM DetoxColleges once relied on Online Program Managers (OPMs) to expand online learning, but concerns over high costs and transparency have sparked a shift. In this episode of Rock Enroll, we explore the evolving relationship between institutions and OPMs, recent policy changes, and how schools can "detox" from OPM contracts to take back control of their online programs.
2025-02-0332 minRock EnrollWhat Keeps You Up at Night: Dr. Jennifer LindonJoin us for our new college president interview series, starting with a thought-provoking conversation with Dr. Jennifer Lindon, President of Hazard Community & Technical College. From navigating the demographic cliff to bridging the gap between admissions and marketing, Dr. Lindon shares the unique challenges facing her institution and the innovative strategies she’s implementing to support her students. Plus, don’t miss her favorite holiday tradition and the one thing she wishes every college president knew!
2024-12-1729 minRock EnrollHow to Use Social Proof in Higher Ed MarketingSocial proof from real student experiences can be the most influential factor in higher education decisions. In today's episode, we break down how prospective college students are approaching their higher education choices looking for authentic experiences, and how institutions can build marketing materials using social proof as their content.
You can read further about this topic in our blog: https://www.visionpointmarketing.com/social-proof/
Some content in this episode was AI generated.
2024-10-2507 minRock EnrollIt’s About More Than Budget: Strategies for the Evolving Media MarketThe landscape of paid media marketing has become increasingly competitive, especially for institutions targeting student enrollment. With limited budgets, institutions must devise strategic approaches to stand out in the noise. In this episode of Rock Enroll, Katy Campbell and Christian Jessup explore effective strategies to optimize paid media campaigns and maximize student enrollment.
2024-10-2239 minRock EnrollDemure, Brat Summer, and Other Recent TrendsThis week we dive into recent Gen Z trends and how higher ed marketers can take part in them. Join our guests Alli Hutchinson, Brooke Brennan, and Emma Provost as they break down the "Brat Summer" aesthetic, “demure,” the Y2K revival, and more. From bold visuals to nostalgic throwbacks, discover how institutions can tap into these trends to capture Gen Z’s attention.
2024-09-1140 minRock EnrollWhat Higher Ed Can Learn From Other IndustriesJoin VisionPointers Sarah Mullins and Kelly Glendenning in this episode of Rock Enroll as they explore what higher education can learn from other industries about marketing and branding. Focusing on the idea that audiences are more than just demographics, they dive into understanding behaviors, interests, and motivations to create personalized marketing strategies. With engaging examples and insights from successful brands like Oura Ring, they provide actionable takeaways for higher ed marketers to move beyond broad categories and focus on specific student aspirations.
2024-07-1247 minRock EnrollEverything You Need To Know About the Recent FAFSA IssuesIn this episode of Rock Enroll, Katy Campbell and Brandi Stocker discuss the FAFSA Simplification Act, its implications for colleges and students, and how institutions can navigate the resulting challenges and delays. From understanding key changes to enhancing communication strategies, join us for essential insights into the current FAFSA situation and actionable solutions for higher education professionals.
2024-05-2343 minRock EnrollGen Z's Relationship With Higher EdIn today's episode of Rock Enroll, Katy Campbell and Sammy Bowen delve into understanding Gen Z's unique relationship with higher ed, exploring their values, media habits, and how institutions can effectively market to them. From embracing social responsibility to navigating digital channels, join us as we uncover strategies to engage Gen Z and prepare for the rise of Gen Alpha.
2024-05-0935 minRock EnrollWhat Would We Do? How We Solve Higher Ed Enrollment ChallengesIn our latest episode of Rock Enroll, Kelly Glendenning and Matt Walters use a randomizer wheel with institution types and different challenges that institutions may face, covering what solutions we would offer for yield, brand, and lead generation problems.
2024-04-2543 minRock EnrollKnow Your Audience: Student Journey Insights From a Higher Ed InsiderIn the latest episode of Rock Enroll, we uncover key insights from Rebecca Stapley’s nine-year tenure at Nazareth College, exploring strategies for capturing student attention, avoiding common mistakes, and fostering collaboration between admissions, PR, and marketing departments. Learn innovative approaches to campus exposure amidst declining visits, harnessing social listening for audience insights, and more!
2024-03-0751 minRock EnrollConference Realignments and the Marketing ImpactHow will NCAA conference realignments impact your institution's prospective audience? Should your marketing efforts change to reflect this? And how can you ensure your athletic events are in synergy with your campus marketing? We cover these topics and more as Erin Ward joins us for this week's episode of Rock Enroll!
2023-11-2942 minRock EnrollNavigating Changes in Higher Ed MarketingJoin us for an insightful episode of Rock Enroll with Leslie Sharpe, a marketing strategist with a rich background in higher ed. Leslie shares her experiences and insights in the evolving landscape of higher ed recruitment, marketing strategies during and post-pandemic, and the critical role of data-driven decision-making in today's digital-driven environment. Discover how institutions are adapting to meet the changing expectations of prospective students in this new era of enrollment marketing.
2023-09-2635 minRock EnrollThreads, Twitter, and X...oh my!How should higher ed marketers use Threads? And what should we make of the latest controversies at Twitter / X? Dana Cruikshank chats with Marketing Manager Christian Jessup and Director of SEO and Analytics Anna Chandler on these topics and more.
2023-08-1734 minRock EnrollHow Has GA4 Changed Analytics?It's been a little over a month since GA4 replaced Universal Analytics as Google's next generation analytics platform. What changes are we noticing in usability and data accuracy? How has the transition impacted higher ed? In this short bonus episode, Anna Chandler and Christian Jessup join Rock Enroll host Dana Cruikshank to discuss.
2023-08-1112 minRock EnrollCrafting Breakthrough Creative with Tony PoillucciIn our latest episode of Rock Enroll, Dana Cruikshank sits down with Tony Poillucci, Vice President and Creative Director at VisionPoint Marketing. Join us as we discuss the power of emotional advertising, how to stand out from the "sea of sameness," and what Tony's dream project would be in higher ed.
2023-07-2638 minRock EnrollRecruiting a Diverse CohortInstitutions should always be on the lookout for new audience segments, and it makes sense to have a diverse pool of applicants that are right-fit students. That being said, now it’s more timely than ever to be considering this topic, given the Supreme Court’s recent ruling against Affirmative Action.
Join us on the newest episode of Rock Enroll as three seasoned higher ed marketing experts dive into the strategies and tactics you can still utilize for recruiting a diverse student cohort. Explore the impact of demographic data, changing platform targeting rules, and the power of p...
2023-07-0632 minRock EnrollCommunity College Marketing with Melony MartinezJoin host Dana Cruikshank on the latest episode of Rock Enroll as he sits down with Melony Martinez, Director of Marketing & Public Relations at National Park College. Discover how marketing and outreach have evolved at NPC over the past two decades, the impact of implementing a new CRM, and the success of NPC's aggressive marketing approach.
2023-06-1427 min
Earfluence: Amplify Your Expertise with PodcastingFinance Mistakes Startups Are Making, with VisionPoint VP of Finance Hayley RogersThroughout her career, Hayley Rogers is usually the first financial person hired at a startup. And when she gets there, things can be a little messy. Find out what mistakes she sees founders making, and what all businesses can be doing better in knowing their numbers to make strategic moves.
Hayley Rogers is the VP of Finance at VisionPoint Marketing.
Today's episode is filmed at the Earfluence Podcast Studio in Downtown Raleigh.
2023-05-3111 minRock EnrollHow to Understand and Reduce Spam LeadsOver the past several months, we’ve observed an increase in low-quality “spam” leads. Vice President Chriss Thompson joins Dana Cruikshank to discuss how to understand and identify spam leads, and the best ways to combat this marketing problem.
Read more about this topic at: https://www.visionpointmarketing.com/spam-leads/
Reach out to us with questions or for a free consultation at info@visionpointmarketing.com.
2023-05-1933 minRock EnrollMaking Your CRM Work for YouWhat CRM is right for you? How do you use your CRM to create less work instead of more? And how does working with a Slate Preferred Partner improve your efficiencies? Danielle Attanasio joins Dana Cruikshank on this week’s episode of Rock Enroll to discuss all things CRM.
Reach out to info@visionpointmarketing.com with any questions or comments!
2023-03-2736 min
Rock EnrollA BRAND New Episode (About Your Brand)Am I best utilizing my brand? Can I break my brand? And how does sound relate to branding? Join Dana Cruikshank and Christian Jessup as they discuss the best ways to honor and evolve your brand in an ever-changing world of "content."
2023-03-0925 minRock EnrollGetting into the Minds of Your Prospective StudentsAre you thinking about your priority audience when marketing to them? On today's episode of Rock Enroll, we interview Bonnie Blumer, director of marketing & partnerships at Rensselaer Polytechnic Institute, as she walks us through the marketing and enrollment tips that she's had success with.
2023-02-2334 min
Rock EnrollBalancing SEO and Information ArchitectureAll too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites can optimize both.
2023-02-0912 min
Rock EnrollThe Garbage Fire Episode (What To Do with Twitter and GA4)VisionPoint's director of SEO and analytics, Anna Chandler, joins Dana Cruikshank as they discuss the current "garbage fire" situations in higher education marketing, Twitter and GA4.
2023-01-2628 min
Rock EnrollInside AdmissionsOn today’s episode, you’ll hear from Dana Cruikshank as he interviews Kim Shank. Kim shares her knowledge from over 13 years in college admissions, and what she's learned now that she's on the other side of things as an Account Director at VisionPoint Marketing.
2023-01-1154 min
Rock EnrollA Conversation with Shane AdamsOn today’s episode, you’ll hear from Dana Cruikshank as he interviews Shane Adams. Adams brings his marketing expertise from his time with brands such as AMC and Chipotle, as well as his knowledge in the higher ed sector, including his current role at Graceland University as Chief Marketing Officer.
2022-08-2931 min
Rock EnrollWhat Is Strategy?How do you define strategy? Ask three different people and you'll probably get three different answers. On today’s episode, you’ll hear from Diane Sutton (Founder and Chairman of VisionPoint), Erica Kim (Director of Strategy), and Dana Cruikshank (Vice President of Market Strategy) as they discuss how institutions can use strategic planning to inform their enrollment marketing efforts.
2022-06-3017 min
Rock EnrollA Conversation with Rock HallOn today’s episode, you’ll hear from Benny Vargas and Josh Dodson as they interview Rock Hall. Rock Hall is a higher education expert with more than 20 years of success and strategic management at institutions such as the University of Utah and the University of Southern California, Los Angeles. He brings his perspective on the world and on higher education to our podcast!
2022-06-0844 min
Rock EnrollThe State of Higher Education, Part 2During this episode of Rock Enroll, Josh and Dana continue their conversation on the current state of higher education.
2022-03-0221 min
Rock EnrollThe State of Higher Education, Part 1During this episode of Rock Enroll, Josh and Dana look at recent trends and discuss the current state of higher education.
2022-02-0921 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Stop Hijacking Yourself: Come to Your Senses” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents powerful advice and an experiential activity for entrepreneurs to help them stop hijacking themselves. When it comes to the podcast focus of “entrepreneuring from the inside out,” this episode focuses on a key component for sustainable success. Listen in as Erica shares:• How Saboteurs can “hijack” us into procrastination, self-doubt, and other negative self-talk.• How “coming to our senses” helps us come to the present moment where clarity, clear-laser-focused action, and creativity live. • An experiential exercis...
2021-10-0511 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Heart of the Matter: Your Well-Being First” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents a brief yet powerful lesson for entrepreneurs that comes from the world within your own body. When it comes to the podcast focus of “entrepreneuring from the inside out,” this episode focuses on a key component for sustainable success. Listen in as Erica shares:• An immediate call to action to assess our Inner Saboteurs: http://EricaRossCoach.com/assessment• An invitation for you to email Erica your assessment results and get a free assessment review: tapwithErica@gmail.com
2021-09-2805 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Whitewater Lessons for Entrepreneurs” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents 3 powerful lessons for entrepreneurs that come from the world of whitewater rafting. When it comes to the podcast focus of “entrepreneuring from the inside out,” this episode focuses on key components for sustainable success. Listen in as Erica shares:• How whitewater rafting is a useful metaphor for entrepreneuring. • 3 whitewater rafting lessons we can apply in our businesses.• The two ways to approach “new rivers” or new entrepreneurial ventures.• The importance of “staying the course.”•...
2021-09-2113 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Turn Off Your Siren and Lights” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents a brief and powerful piece on the universal “Saboteur” called the “Judge.” When it comes to the podcast focus of “entrepreneurial true wealth from the inside out,” this episode focuses on a key component that gets in our way of experiencing inner peace. Listen in as Erica shares:• The 3 arenas our “Judge Saboteur” can wreak havoc.• A powerful essay from her book, Seven Sacred Attitudes, that illustrates the message of the episode.• The importance of “staying in our own...
2021-09-1409 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Your Wealth Pots” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents a brief and powerful piece on the importance of having “wealth pots.” When it comes to the podcast focus of “true wealth from the inside out,” this episode focuses on a key outer wealth practice. Listen in as Erica shares:• Why “wealth pots” are important at your current wealth levels.• A powerful concept from Tony Robbins of “Dream Buckets.”• “Starting rich” vs “getting rich.”• A coach challenge to define your own “wealth buckets.”• An invitation for...
2021-09-0708 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Who’s Messing With You?” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, discusses more on mental fitness, the inner forces that take us off our entrepreneurial game and wreak havoc in our lives, as well as the promise of our inner Sage. Listen in as Erica shares:• The Definition of Mental Fitness and the role it plays in success and happiness.• The 3 core muscles of mental fitness and the roles they play.• The importance of intercepting our Saboteurs.• An overview of each of the top 10 Saboteurs...
2021-08-3119 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Thoughts Shape Circumstances” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents a brief discussion about the inspiring words of author James Allen. Listen in as Erica shares:• A passage she calls “As a Woman Thinketh”, from James Allen’s book, “As a Man Thinketh” but revised in her words with feminine pronouns.• How negative Saboteur thoughts can shape negative circumstances.• How aligning with our Sage, and our Sage’s positivity, helps shape positive circumstances. • An invitation to email Erica at tapwitherica@gmail.com...
2021-08-2410 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutDan Millman, The Peaceful Warrior’s Way®In this episode, Erica Ross-Krieger interviews author, keynote speaker, inspirational teacher, and former world champion athlete, Dan Millman. Dan’s seminal body of work, The Peaceful Warrior’s Way holds valuable wisdom for all entrepreneurs. Listen in as Dan shares:• Key principles of The Peaceful Warrior’s Way that will help entrepreneurs deal with the changes and challenges of the last 18 months.• How listening to “opinions,” on social media and elsewhere, stops us from accessing wisdom from our own hearts.• Why comparing ourselves to others is the greatest insult to our own...
2021-08-1729 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Discipline Equals Freedom” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents a discussion about the inspiring concept that her mentor, Dan Millman, taught her: “Discipline Equals Freedom.” Listen in as Erica shares:• The root of the word “discipline” and how that reframes things.• How discipline helps us access our Inner Sage.• How our Saboteurs can get in the way of our being disciplined.• The importance of focusing on our values and what is important.• An invitation to email Erica at tapwitherica@gmail.com for dates...
2021-08-1009 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“8 Powerful Habits...or...All the Pieces You Need” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents “8 Powerful Habits You Must Adopt to Grow Your Business.” Listen in as Erica shares:• How the “8 Business Habits” help us access our Inner Sage.• How using jigsaw puzzles as a metaphor can inform us as entrepreneurs. • Why our “expectations” need to be managed and how our Inner Saboteurs can get in our own way.• The importance of focus, taking breaks, and clear mission statements• Your “true” job as an entrepreneur...and it’s not what you think...
2021-08-0321 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Access Your Inner Sage” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents a short but sure-fire way to cut through the inner chatter and access your Inner Sage. Listen in as Erica shares:A shout out to this month’s selected listener, whose question sparked the episode.How you can become a selected listener and get your question answered in an episode.How our “Saboteurs” chatter causes unnecessary suffering.How the Sage Perspective is key in successful entrepreneurship.A short but powerful “coming to your senses” exercise to help you access your In...
2021-07-2713 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutConnie Whitman, CEO: “Eliminating Buyer’s Resistance”In this episode, Erica Ross-Krieger interviews Connie Whitman, President and CEO of Whitman & Associates, LLC. With her enthusiastic and heart-centered approach to sales, Connie helps ambitious business owners, leaders, and sales teams build powerhouse organizations. Connie’s an expert in helping people eliminate buyer’s resistance. Erica talks with Connie about her extensive expertise as a sales teacher, coach, influencer, best-selling author, and host of 2 podcasts. Listen in as Connie shares:Her own journey into the world of successful entrepreneurship...including the focus, endurance, passion, and discipline that’s required.A bit ab...
2021-07-2022 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“The Power of Perspective” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, uses an essay from her book, Seven Sacred Attitudes, to present an inspiring entrepreneurial lesson on perspective. Listen in as Erica shares:A teaching essay from her book, about a frustrating day in her early entrepreneurial career.How a traffic jam unexpectedly helped her shift her mindset.How our “Judge Saboteur” causes us unnecessary suffering.Why the Sage Perspective is key in successful entrepreneurship: “what’s presented to you contains a gift or an opportunity and often turns out better than what y...
2021-07-1308 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMaxwell Adekoje: “Never Waste a Crisis”In this episode, Erica Ross-Krieger interviews motivational speaker, coach, and best-selling author of “Just Eat the Worm: 6 Great Strategies That Will Help You Earn More and Never Waste a Crisis,” Maxwell Adekoje. Erica talks with Maxwell (Max) about his inspirational life, books, and message. Listen in as Max shares:His own journey from struggle and growing up in Nigeria to pursuing and attaining his dream of successful entrepreneurship...including the hard work, endurance, passion, and discipline that required.The importance of inspiration to the mind’s well-being and the requirement of hope...
2021-07-0636 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“When Jealousy Struts In” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, discusses and inspires us with the secrets she’s learned for successfully taming the jealousy monster that often sabotages entrepreneurs. Listen in as Erica shares:How jealousy harms us and how, when we unpack the whole lie, we can see the full extent of jealousy’s grip on us.How to recover quickly from a “jealousy” setback.The top Super-Power of the Inner Sage that combats jealousy.The Sage Perspective is key in successful entrepreneurship and your Sage knows why activ...
2021-06-2914 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“The Top 5 Secrets of Working Together” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, discusses and inspires us with the secrets she’s learned for entrepreneurial couples to successfully work together. Listen in as Erica shares:How she’s been able to successfully navigate over 30 years of working together with her husband.The top 5 Secrets she and her husband/business partner have discovered for keeping both their marriage and business in top shape.Why boundaries are so important when you both work from home.How the “yes...and” process* works, fosters innovation, and can help...
2021-06-2222 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“The Power of Pitstops?” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, uses the metaphor of racecar pitstops to present inspiring entrepreneurial lessons. Listen in as Erica shares:Why “pitstops” are as important in business as they are in racing.The price we pay when we skip pitstops and don’t honor their necessity.How spinouts and crashes in our businesses can be avoided.Some simple examples of powerful pitstops.The Sage Perspective is key in successful entrepreneurship and your Sage knows why pitstops are necessary.The lies your Saboteur would have you...
2021-06-1507 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Questions as Passports?” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, uses her client’s story of a stuck elevator event to present inspiring entrepreneurial lessons. Listen in as Erica shares:A teaching essay from her book, about her client’s epiphany in a stuck elevator.How so many of us currently facing so many unanswered questions can use those questions to our advantage.Why it’s important to look at the territory that our questions can take us, rather than trying to force answers.The Sage Perspective is key in succes...
2021-06-0815 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Navigating Blocked Entrepreneurial Streams: The Tao of Impingement” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, uses the metaphors of a blocked stream, the Grand Canyon, and an “impinged” shoulder nerve to present inspiring entrepreneurial lessons. Listen in as Erica shares:A teaching essay from her book, about an old swimming injury, that shows us all how to navigate challenges.How working from within our “limits” can actually be our way through them.Why it’s important to look at the progress we’ve made and not the challenge that remains.The Sage Perspective is key in successf...
2021-06-0112 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Business Lessons from a Spider Bite” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, uses the metaphor of a decade-old spider bite incident to present inspiring entrepreneurial lessons. Listen in as Erica shares:How spiders can teach us a thing or two about business...particularly practices to adopt and to avoid.Why entrepreneurs must “build webs.”Why being reclusive isn’t helping your business.The Sage Perspective is key in successful entrepreneurship: “what’s presented to you contains a gift or an opportunity and often turns out better than what you’d planned.”An invitation to...
2021-05-2513 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Time to Get Off the Fence” with Host, Erica Ross-KriegerIn this episode, “Time to Get Off the Fence”, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents inspirational tips for entrepreneurial decision-making. Listen in as Erica shares:How indecision is a “Success Saboteur” and costs us dearly.How she evaluates her own decision-challenges and then chooses the best decision-making tool to use.How the simple 4-Step-Process tool helps us access our Inner Sage for wise decisions.How you can access the wisdom of your Inner Board of Directors to help you make decisions.How the “Acting as If” tool works an...
2021-05-1816 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“The Art of Refurbishing” with Host, Erica Ross-KriegerIn this brief episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents inspiring information about “The Art of Refurbishing.” Listen in as Erica shares:How a trip to Disneyland when she was a kid, gave her guidance for transforming her businesses many years later.How our judgements of necessary pivots as being “hard, difficult, or frustrating” can actually Sabotage our success.How our Inner Sage’s perspective of “relaxing into the ride” is a powerful way to look at entrepreneurial pivots and refurbishing.A reminder of the 3 mental muscles that we need to buil...
2021-05-1109 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“The Top 10 Lies That Sabotage Success” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents compelling information about “The Top 10 Lies That Sabotage Success.” Listen in as Erica shares:A reminder of key information about Positive Intelligence® that was presented in Episodes 35 & 37. (**Links listed below)Each of the 10 Lies that our inner “Saboteurs,” (such as the Judge, Hyper-Achiever, Hyper-Rational, etc) tells us that actually Sabotage our success.An invitation to rate which of the Lies we most often believe.How our Saboteurs’ lies keep us from accessing our Sage.A reminder of the 3 mental muscl...
2021-05-0412 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutJulie Hood, CEO, CCHQ: “Essentials for Your Profitable Online Eco-System”In this episode, Erica Ross-Krieger invited Julie Hood, CEO of Course Creators HQ (CCHQ) back to the Café for another cup of inspiration and online strategy secrets. As an expert course creation and online marketing guru, Julie’s signature “Online Eco-System” approach helps people easily and efficiently turn their knowledge, gifts, and strengths into powerful and profitable ventures.Erica talks with Julie about all of this and more.Listen in as Julie shares:What really works in online marketing.Why creating an Online Ecosystem is important.The 6 essentials to setting up your online...
2021-04-2732 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“The Sage Perspective for Entrepreneurial Success” with Host, Erica Ross-KriegerIn this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents compelling information about “The Sage Perspective for Entrepreneurial Success.” Listen in as Erica shares:A reminder of key information about Positive Intelligence® that was presented in Episode 35. (*Links listed below)Why the “Sage Perspective” can be so powerful to transform what we’ve formerly seen as “entrepreneurial challenges.”A reminder of the 3 mental muscles that we need to build to strengthen our mental fitness and thereby activate our Sage.How our Saboteurs’ lies keep us from accessing our Sage.How Henry For...
2021-04-2016 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Embracing New Possibilities” with Guest, Dr. Ben LoIn this episode, Podcast Host, Erica Ross-Krieger, interviews Dr. Ben Lo (“Dr. Ben”). Together, they unpack Dr. Ben’s compelling story and invitation in this episode: “Embracing New Possibilities.” Listen in as Dr. Ben shares:His own amazing journey from family physician to entrepreneur with an international business in the healthy-aging & lifestyle arena.The hurdles he had to overcome as well as where he had put his focus in order to embrace new possibilities.His family of his wife and 7 kids as his big “why.”What the key factor was in his evaluation of new opportun...
2021-04-1324 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Why Mental Fitness is the X-Factor in Entrepreneurial Success” with Host, Erica Ross-Krieger:In this episode, Podcast Host, Master Business and Mental Fitness Mindset Coach, Erica Ross-Krieger, presents compelling information in her episode: “Why Mental Fitness is the X-Factor in Entrepreneurial Success.” Listen in as Erica shares:What mental fitness / Positive Intelligence® (PQ)* is and how the work is a synthesis of the latest breakthroughs in 4 disciplines. How Positive Intelligence® (PQ)* is measured.Why only 20% of people reach their potential.What the research of 5000,000 people has shown to be the best predictor of happiness and productivity.The 3 mental muscles that we need to build to raise our PQ score...
2021-04-0615 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMindset Chat #5 with Host, Erica Ross-Krieger: “The Single Next Thing”In this episode, Podcast Host, Master Business and Mindset Coach, and EFT Expert, Erica Ross-Krieger, provides Mindset Chat #5: “The Single Next Thing.” Listen in as Erica shares:• A teaching essay (“The Daffodil Principal” by Jaroldeen Edwards) as presented in Erica’s book.• How “The Daffodil Principal” applies to entrepreneurship.• Why the “one bulb at a time” approach helps eliminate overwhelm.• 5 Coaching Inquiries (questions) for entrepreneurs to contemplate:How do you keep your dreams alive?What could you start right now?Which activities and beliefs do you need to ‘weed’ out of your...
2021-03-3016 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutSheila Kennedy, CEO: “Why Self-Publi$h?”In this episode, Erica Ross-Krieger interviews the CEO of The Zebra Ink. And business coach for authors, Sheila Kennedy. An author, publisher, and marketing and publicity strategist, Sheila opens the doors of opportunity for authors, speakers and entrepreneurs to be seen, heard and hired.Erica talks with Sheila about her expertise in opening those doors of opportunity for entrepreneurs considering authorship. Listen in as Sheila shares:Her own entrepreneurial journey as she founded The Zebra Ink.The challenges with traditional publishing.The advantages of self-publishing.The first steps in writing a book and...
2021-03-2329 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMindset Chat #4 with Host, Erica Ross-Krieger: “What Is Enough?”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Mindset Chat #4: “What Is Enough?” Listen in as Erica shares:What she’s been discussing with clients lately.The irony of what occurred for her last week.A short teaching parable from her book, Seven Sacred Attitudes, that provides food for thought.3 Coaching Inquiries (questions) for entrepreneurs to contemplate.An invitation to join Erica in her FB group to continue these conversations. ••Other Episodes You Might Enjoy•• Mindset Chat #3 – What’s YOUR Brand of Overwhelm? - Episo...
2021-03-1606 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMindset Chat #3 with Host, Erica Ross-Krieger: “Clearing YOUR Brand of Overwhelm”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Mindset Chat #3: Clearing YOUR Brand of Overwhelm - based on principles of Mental Fitness, somatic psychology, and neuroscience. Listen in as Erica shares:What Overwhelm IS and IS NOT.A reminder of Rick Carson’s “Zen Theory of Change.”A practical exercise for you to identify, and begin to clear, YOUR brand of Overwhelm. (With an example of Erica’s own brand of Overwhelm:) [Located at approximately 5:49]How we can physically avoid overwhelm when we stay calm and centered and focused.A...
2021-03-0919 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMindset Chat #2 with Host, Erica Ross-Krieger: “Recovery from Unusual Attitudes”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Mindset Chat #2. Listen in as Erica shares:Her favorite essay from her book, Seven Sacred Attitudes, called “Recovery from Unusual Attitudes.”The definition of an “unusual attitude.”How an airplane flight test illustrates a key mindset lesson.How we can better trust ourselves when we stay calm and centered.An invitation to download Erica’s free gift, The Entrepreneur’s Wealth Kit, and receive updates on her current Success Mindset Masterclasses and courses. ••Other Episodes You Might Enjoy: ...
2021-03-0214 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMindset Chat #1 with Host Erica Ross-Krieger: “Shining the Spotlight on Your Inner Judge”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Mindset Chat #1. Listen in as Erica shares:How our Inner Judge sabotages success.The role the Judge plays in our life, according to the research of Shirzad Chamine, and as presented in his book, Positive Intelligence (PQ).A rich teaching fable to illustrate how our thinking determines how we see things.An invitation to download Erica’s free gift, The Entrepreneur’s Wealth Kit, and receive updates on her current Success Mindset Masterclasses and courses. ••Other Episo...
2021-02-2312 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutKimberly Weitkamp: Breaking Through Top Email Myths for Audience ConversionIn this episode, Erica Ross-Krieger interviews copywriter and marketing strategist, Kimberly Weitkamp, CEO of The Audience Converter. Kimberly’s signature “Audience Conversion Method” helps coaches and consultants convert their audience from strangers to loyal fans. Erica talks with Kimberly about her some of her conversion strategies. Listen in as Kimberly shares: Her own journey of entrepreneurship. The importance of entrepreneurs “getting in front of the right people at the right time with the right message.” How well-crafted email messages can help you build the key factor that leads to audience conversion The top...
2021-02-1624 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutWealth Chat #4 with Host Erica Ross-Krieger: “Strengthening Your Relationship with Money”Show Notes Episode 27 Wealth Chat #4 with Host Erica Ross-Krieger:“Strengthening Your Relationship with Money” In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Wealth Chat #4. Listen in as Erica shares:Rick Carson’s 7-step ICREATE schemata / model for improving relationships.A description of each of the 7 steps.How each step applies to our relationship with money.An exercise with a $1 bill to help you connect with money.An invitation to join Erica in her upcoming masterclass...
2021-02-0915 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutWealth Chat #3 with Host Erica Ross-Krieger: “Assessing Your 7 Types of Money”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Wealth Chat #3. Listen in as Erica shares:The 7 Types of Money - a description of each type.How rating the 7 Types helps you create a “money Map.”The question to ask to rate your relationship with each type of money.What it means when you aren’t at a “10” rating.An invitation to join Erica in her upcoming masterclass, “Tapping into Wealth,” so you can clear the blocks you have in any of the 7 key money types. Tapping into...
2021-02-0210 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutAmanda Kunkel, Universe Liaison “Superhighway to Abundance”In this episode, Erica Ross-Krieger interviews Amanda Kunkel, business psychic, who has almost two decades of professional experience helping high-achieving entrepreneurs increase their results. As her bio mentions, she’s a lifetime psychic and “a direct liaison with the Universe.” The messages she receives, help entrepreneurs world-wide improve their businesses. Erica talks with Amanda about her Superpower and more. Listen in as Amanda shares:• Her background as a psychic.• What’s meant by direct transmission.• How she helps clients tune in to the “Superhighway of Abundance.”...
2021-01-2625 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutJulie Hood, CEO, CCHQ: “7 Steps to Creating a Side Hustle with an Online Course”In this episode, Erica Ross-Krieger interviews Julie Hood, CEO of Course Creators HQ (CCHQ) and expert course creation guru. Julie’s signature helps people easily and efficiently turn their knowledge, gifts, and strengths into powerful online courses. Erica talks with Julie about all of this and more. Listen in as Julie shares:• The 7 steps to creating a Side Hustle with an Online Course.• Why it’s important to pick a course topic that does this.• 2 Different ways to outline your course in no time flat.• Place...
2021-01-1931 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutSusan Bennett Fisher, CEO: “The Body of 9: Decoding Your Natural Physiology”In this episode, Erica Ross-Krieger interviews Susan Bennett Fisher, author, and CEO of Body of 9: Decoding Your Natural Physiology. Susan’s signature approach is a powerful system of body-based natural number identification and teachings. Her work helps entrepreneurs and others gain a new and improved ability to acknowledge and appreciate the innate gifts they’ve been given. Erica talks with Susan about all of this and more. Listen in as Susan shares:Her own journey into entrepreneurship.An overview and brief history of “The Body of 9.”The 9 Natural Numbers and a key descriptor and stre...
2021-01-1244 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMaster Business Coach, Erica Ross-Krieger: “End Well, Start Strong – Part 2: Honorable Beginnings”This second installment of the two-episode series “End Well, Start Strong,” features podcast host, Master Business Coach, and EFT Expert, Erica Ross-Krieger. Erica introduces us to the practice of answering 16 questions as an “Honorable Beginnings process” each new year. Listen in as Erica shares:A brief reminder of why we want to “End Well, Start Strong” each year.What is meant by “Beginnings.”The 16 questions that make up the Honorable Beginnings process.Her invitation to us to review podcast Episodes 18 & 22 to review why honoring endings is important.An invitation to start the new year with a new mindse...
2021-01-0508 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMaster Business Coach, Erica Ross-Krieger: “End Well, Start Strong – Part 1: Honorable Closure”In this first of two episodes in the “End Well, Start Strong,” podcast host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, introduces us to the practice of doing “Honorable Closure” at year end. Listen in as Erica shares:A brief overview of why we want to “End Well, Start Strong” each year.What is meant by “Honorable Closure.”The 16 questions that make up the Honorable Closure process.How this framework is relevant for assessing our business and financial lives this past year.Suggestions for rituals to do upon completing the process.Her invitation to us to review p...
2020-12-2911 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutBrad Yates: Tapping into Entrepreneurial SuccessIn this episode, Erica Ross-Krieger interviews EFT Expert, author, and master teacher Brad Yates. Brad’s signature approach to EFT is known internationally and combines his rich experience as an EFT expert, his background as a hypnotherapist, his sense of humor, and his deep commitment to helping others. Entrepreneurs world-wide seek Brad’s expertise to help them reach new levels of success. Erica talks with Brad about all of this and more. Listen in as Brad shares:His own journey from actor to hypnotherapist to successful EFT “Tapping” expert.An overview of EFT, including i...
2020-12-2241 min
The Entrepreneur’s Café: Creating True Wealth from the Inside Out“Are You Addicted to Intensity?” with Business Coach, Erica Ross-Krieger and Relationship Marketer & Consultant, Don MamoneIn this 2nd-of-6 episodes in the “Abundance and Prosperity Series,” podcast host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, shares the mic with podcast colleague and relationship marketer, Don Mamone. The two discuss an aspect of entrepreneurship that can either help us focus or sabotage success, as they ask listeners to answer, “Are you addicted to intensity?” Listen in as Erica and Don discuss:Their brief bios of how they each came to be entrepreneurs.Their own definitions of “intensity” and their experiences with intensity.How intensity affects their clients / “their people.”How internal and exte...
2020-12-1551 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMaster Business Coach, Erica Ross-Krieger: “The Five Elements of Entrepreneurial Wealth”In this first of six episodes in the “Abundance and Prosperity Series,” podcast host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, introduces us to the Five Elements of Entrepreneurial Wealth. Listen in as Erica shares:A brief history of how she came to study Five Element Theory.An overview of the Five Element Framework used in the world of Traditional Chinese Medicine for centuries.How this ancient framework is relevant for assessing our businesses and our financial lives.The key attributes of each of the Five Elements.Her invitation to us to use the F...
2020-12-0820 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMaster Business Coach, Erica Ross-Krieger: “Are You Chasing Pink?”In this brief but inspiring episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, asks us to ponder a compelling question and provides an EFT “Tapping” round to help us slow down and enjoy the moment. Listen in as Erica shares:A short but powerful metaphor-based story called “Chasing Pink.”How the habit of chasing success can get in the way of receiving success.An EFT tapping round to help clear the habit of chasing and invite in success.Where you can see a free video of Erica demonstrating a round of EFT.Where...
2020-12-0116 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutMaster Business Coach, Erica Ross-Krieger: “EFT: The Smart Entrepreneur’s Wealth Secret”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides an overview of how and why EFT is the smart entrepreneur’s wealth secret. Listen in as Erica answers:What’s EFT (Emotional Freedom Techniques), aka “Tapping?”Why and how does EFT/Tapping clear blocks to wealth and success?Where are the EFT points located on the body?Can a tapping round to clear frustration about goals actually work?Where can you see a free video of Erica demonstrating a round of EFT? Key Takeaways:EFT (Emoti...
2020-11-2424 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutJoy Bufalini: Simplifying’s the Doorway to Multiplying IncomeIn this episode, Erica Ross-Krieger interviews business coach for entrepreneurs, Joy Bufalini. Joy’s signature “Simplify to Multiply Method™” helps her clients significantly increase their sales without doing launches, webinars, sales funnels or ads. Erica talks with Joy about this powerful yet uncomplicated system. Listen in as Joy shares:Her own journey from educator to successful entrepreneur and how the Simplify to Multiply™ method was birthed.The importance of simplifying your business model and how “doing more of all the things” is not serving us.Why consistently “showing” up without a focus isn’t as powerful as “showi...
2020-11-1728 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutJanet K. Fish: The Entrepreneurial MindsetIn this episode, Erica Ross-Krieger interviews business coach, Janet K. Fish. Janet is the author of the Amazon best-selling book Quit Your Day Job – 10 Steps to Finding Financial Freedom, and host of the Breakaway Entrepreneur Podcast. Listen in as Janet shares:Her own journey from corporate exec to entrepreneur.Top ways entrepreneurs get in their own way...and how they can shift that.The need for community.Three ways entrepreneurs are responding to the current climate.The first 5 steps in her 10-step process for building a successful entrepreneurial business and financial freedom.How we ca...
2020-11-1018 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutWealth Chat #2 with Host Erica Ross-Krieger: “Multiple Streams of Income”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Wealth Chat #2. Listen in as Erica shares:Why you need multiple streams of income.5 different revenue stream possibilities.How the 5th type has helped her own business grow.How her colleague, Julie Hood, helps entrepreneurs develop the 5th type of revenue stream.How to get Julie’s free training and workbook about course hosting.How to get Erica’s Entrepreneur’s Wealth Kit. Key Takeaways:Multiple revenue streams are not just possible for you, they are nece...
2020-11-0310 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutWealth Chat #1 with Host Erica Ross-Krieger: “Clear This Type of Clutter to Attract Wealth”In this episode, Podcast Host, Master Business Coach, and EFT Expert, Erica Ross-Krieger, provides Wealth Chat #1. Listen in as Erica shares:Why you are not yet at your next income goal.How outdated beliefs are the clutter blocking your way.Why you need to identify your “inner clutter.”The #1 way she recommends you clear those beliefs.How her free Entrepreneur’s Wealth Kit will help you learn the key inner-clutter-busting technique. Key Takeaways:Outdated beliefs stop us from getting into alignment with wealth and new income goals.Using EFT to clear ou...
2020-10-2707 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutJim Kaspari, CEO: “Confused About On-Line Marketing?”In this episode, Erica Ross-Krieger interviews Jim Kaspari, CEO of Summit Business Marketing, leaders in on-line marketing, web design, SEO, and PEAK business coaching and mentorship. Jim’s also the author of “PEAK Profits, 47 Latest SEO Secrets to Get More Traffic from Google, PEAK Profits Business Journal, and Olympic Gold Medalist quotes.” Listen in as Jim shares:Why the world of on-line marketing can be so confusing and overwhelming.How the world of athletics and sports has lessons we can apply to on-line marketing.The #1 way people can simplify their Unique Selling Proposition (USP).How we c...
2020-10-2037 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutCheri S. Hill, CEO, Protecting Wealth: Is it Time to Incorporate?In this episode, Erica Ross-Krieger interviews Cheri S. Hill, President & CEO of Sage International, Inc., a leading provider of financial education, business development, and wealth protection strategies. She’s also and best-selling author of “Inc. and Grow Rich: How to Cut Taxes 70% and Protect Your Assets Forever.” Listen in as Cheri shares:Her own 27-year entrepreneurial journey. How we can protect our entrepreneurial wealth. The “three flaming arrows of challenge” and how to defend against them. The key types of business entities and when they’re appropriate. How we know when it’s time to incorporate. How t...
2020-10-1330 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutPam Prior, CEO: Can Finance Really Be Fun?In this episode, Erica Ross-Krieger interviews Pam Prior, CEO of Priorities Group, Inc., and best-selling author of “Your First CFO: The Accounting Cure for Small Business Owners.” Listen in as Pam shares:How to turn entrepreneurial finance and accounting from “nightmare” to “best friend.” What she means by “The 67% Entrepreneur and CEO” and what makes the difference between a “hobbyist” and a Business Owner. The 4 obstacles that must be overcome to fully step into the role of Business Owner/CEO. The two key things you can do right now to make Finance fun in your business. K...
2020-10-0630 min
The Entrepreneur’s Café: Creating True Wealth from the Inside OutDoug Sandler, CEO, Turnkey Podcast: Secrets for Creating a Successful PodcastIn this episode, Erica Ross-Krieger interviews Doug Sandler, CEO of Turnkey Podcast. An industry leader and podcast monetization specialist, Doug shares: His own podcasting journey. Why entrepreneurs should consider starting a podcast. The top 3 struggles podcasters face and tips for getting beyond them. Secrets for making your podcast successful. How the Ultimate Podcast Launch Formula can support podcast success. *A free gift, The Turnkey Podcast Toolkit® (*link below) Key Takeaways:Creating a podcast is a great way to leverage your talent, expand your community, and create another revenue stream. It’s usually our own “mind trash” th...
2020-09-2926 minThe Entrepreneur’s Café: Creating True Wealth from the Inside OutRick Carson, Author: Taming Your Gremlin®In this episode, Erica Ross-Krieger interviews Rick Carson, psychologist and author of Taming Your Gremlin®: A Surprisingly Simple Method for Getting Out of Your Own Way, and founder of The Gremlin Taming Institute. Listen in as Rick shares: How to deal with overwhelm by managing your intention.The Zen Theory of Change.An overview of the Gremlin Taming Method and how it provides freedom from self-defeating behaviors and beliefs.The power of Simply Noticing and the importance of practice.A peek into the 2nd book, A Master Class in Gremlin Taming. Key T...
2020-09-2227 minThe Entrepreneur’s Café: Creating True Wealth from the Inside OutPamela Slim: Shape the World Through Your WorkIn this episode, Erica Ross-Krieger interviews Pamela Slim. Pamela Slim is an award-winning author, speaker and business coach who helps people create work that changes the world. She is the author of Escape from Cubicle Nation, and Body of Work, partner of the Quiet Leadership Institute, and the founder of the Main Street Learning Lab in Mesa, AZ, a community-based think tank for small business economic acceleration. Listen in as Pamela shares: The Empire model of building a business and why it is problematic. Where most freelancers fall down in their marketing. An overview of the E...
2020-09-1526 minThe Entrepreneur’s Café: Creating True Wealth from the Inside OutYour Wealth CodeIn this episode, master business coach Erica Ross-Krieger shares: The key first step in expanding your wealth and becoming a great steward of money – setting a Wealth Code The 2 components of a Wealth Code (Definition of Wealth and Money Rules) How to write your own Wealth Code & why to start with your future goal Ideas for Money Rules Invitation to future Money Mindset 12-day Challenges Key Takeaways: Becoming a great steward of wealth and money now, means creating a Wealth Code based on the future. You already have plenty of knowledge to use to deve...
2020-09-0810 minThe Entrepreneur’s Café: Creating True Wealth from the Inside OutJulie Hood, CCHQ: Key Secrets to Creating a Profitable Online CourseIn this episode, Erica RossKrieger interviews Julie Hood, of Course Creators Headquarters (CCHQ). Julie shares:How to determine and use what you already have or know to create a profitable online course.A powerful exercise to determine the focus of your course.Secrets for making your course profitable.Key hurdles Course Creators face and how to jump them.A free gift, How to Determine Where to Host Your Course, listed below.* Key Takeaways:Creating an online course is a great way to leverage your talent and create another revenue stream.You a...
2020-09-0125 minThe Entrepreneur’s Café: Creating True Wealth from the Inside OutTransforming Your Mission & VisionIn this episode, Erica covers:• the importance of a strong entrepreneurial Mission and Vision• a fresh new approach to bringing your Mission and Vision to Life• how your daily shower can play a role in your success, and• a challenge for you this week Get your free Entrepreneur’s Success Toolkit here- https://EricaRossCoach.com/Toolkit Contact Erica Ross-Krieger:Website- www.EntrepreneursCafe.comFacebook- https://www.facebook.com/groups/TheECafeTwitter- https://twitter.com/ericarosscoachLinkedIn- ww...
2020-08-2515 minThe Entrepreneur’s Café: Creating True Wealth from the Inside OutThe Power of AppreciationWhat’s the difference between Gratitude and Appreciation? Why is it important to stop and appreciate? Erica gives a look into a powerful inner-entrepreneuring tool. Get your free Entrepreneur’s Success Toolkit here- https://EricaRossCoach.com/Toolkit Get in touch with Erica:Website: www.EricaRossCoach.comFacebook Group: www.EntrepreneursCafe.comFacebook: https://www.facebook.com/groups/TheECafeTwitter: https://twitter.com/EricaRossCoachFree Toolkit: https://EricaRossCoach.com/ToolkitLinkedIn: www.linkedin.com/in/EricaRossCoach
2020-08-1808 minThe Entrepreneur’s Café: Creating True Wealth from the Inside OutWelcome to The Entrepreneur’s Café with Erica Ross-Krieger!It’s impossible to succeed in the outer “game” of entrepreneurship and wealth if you aren’t committed to also mastering your inner game. Each week, join Erica Ross-Krieger, a master certified business coach, author, EFT (“Tapping”) expert and successful 20-year entrepreneur, as she shares her 19-minute success principles and mindset secrets. She also interviews guest experts who are masters at managing the inner and outer game of entrepreneurship and wealth. Whether you are a seasoned entrepreneur who knows the importance of a strong #mindset, are new to #entrepreneuring, or anywhere in between on your entrepreneurial journey, and you want to take...
2020-08-1204 min
Decoding the CustomerCustomer experience leadership in higher education: interview with Josh Dodson – E74
Vice President of Marketing & Innovation at VisionPoint Marketing, Josh Dodson, shares his insights about how the field of higher education is embracing customer-centricity and responding to the demands of the Age of the Customer. Customer experience leadership is quickly becoming an enabler for success in higher education. Josh and show host, Julia, discuss how changing market dynamics are forcing schools to turn up their game, the importance of ease of use in student journeys, the role of personalization in engaging students and how CX success is measured in higher education. If you’re looking for some insight into how cu...
2020-03-0536 min
Advertising Archives -HMBT #124: Strategy vs Tactics with Josh DodsonJosh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing.
We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords. It is when you get into the weeds. Strategy helps guide you toward your goal.
First, start with a goal, then develop a plan to reach that goal. Next, use the tools at your exposal to execute the plan. If...
2018-03-1317 minHank's Business and Marketing TipsHMBT #124: Strategy vs Tactics with Josh DodsonJosh Dodson is my guest today. He is the Director of Research and integrated Marketing at VisionPoint Marketing.
We discussed marketing strategy vs. tactics. Strategy is a guiding principle for the tactics you use in marketing. Tactics are the specific thing you are doing with marketing. It could be Facebook ads or maybe Google Adwords. It is when you get into the weeds. Strategy helps guide you toward your goal.
First, start with a goal, then develop a plan to reach that goal. Next, use the tools at your exposal to execute the plan. If...
2018-03-1317 min