Shows
C-Suite SecretsThe operational wins that happen when founders stop doing everything with Dan SalganikShow Notes:
In this episode, Heather talks with Dan Salganik, Co-Founder of VisualFizz, about the realities of growing an agency, stepping into the full CEO role, and reshaping a business through strategic focus.
Dan shares his journey of letting go of day-to-day client work, trusting his team, and protecting his time so he can focus on sales, long-term initiatives, and aggressive revenue goals. He explains how freeing himself from weekly project execution allowed his agency to rapidly launch major campaigns, rebuild branding, and expand their pipeline.
Heather and Dan explore the value of...
2025-12-1651 min
Simple WinsHow to Build Client Loyalty with Dan SalganikAre you a B2B founder struggling to keep clients past the six-month mark? Stop the revolving door! In this episode of Simple Wins, Dan Salganik, the Managing Partner and CEO at Visual Fizz, reveals the blueprint for developing deep, long-lasting client loyalty that keeps your business growing for years.
We dive into the simple win that transforms short-term projects into multi-year partnerships, starting with crucial early-stage communication. You’ll discover how to set honest expectations from the very first call and what to do in the critical “honeymoon stage” of client onboarding to build immediate trust.
...
2025-10-2915 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing AgenciesHow To Find and Keep the Right People to Scale Your Agency with Dan Salganik | Ep #838Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Is hiring one of the biggest challenges you've faced when it comes to running your agency? How do you sift through hundreds of applications when most don't even read the job description? Today's featured guest opens up about the realities of building a team, the role that gave him his time back, and why finding the right people, not unicorns, but the right fits can make or break an agency's growth. Dan Salganik is the managing partner and CEO...
2025-09-2127 min
HabitStack PodcastThe Intersection of Heritage and Innovation: Dan Salganik on Modern MarketingIn this episode of the Habit Stack Podcast, host Scott Ward interviews Dan Salganik, CEO and Founder of VisualFizz. The conversation explores the journey of VisualFizz, focusing on the agency's strategic positioning as a specialist in established B2B markets. Dan shares his views on effective leadership and the balance between internal and client projects. Touching on the importance of historical context in branding and rebranding, the discussion also highlights the challenges and strategies of scaling a business while maintaining high standards of service.
2025-07-3041 min
Fully ManagedThe Importance of Cultural Perspectives in Global BusinessHere are three things you’ll learn in this episode: 1. Entrepreneurship and Agency Management: Dan shares his journey of starting Visual Fizz, including his background in entrepreneurship, experiences working at various agencies, and the decision to focus on established B-to-B clients. He also discusses the evolution of Visual Fizz and their approach to marketing in the digital age, including the use of AI. 2. Marketing and Business Tips: The podcast focuses on discussing marketing and business tips to assist listeners in their business journeys. Dan Salganik shares insights about Visual Fizz, a B-to-B focused agenc...
2025-04-2135 min
Leadership in ManufacturingE90, How to Leverage Digital Tools for Enhanced Manufacturing MarketingJoin host Sannah Vinding of the Leadership In Manufacturing Podcast as she interviews Dan Salganik, managing partner at VisualFizz, on revolutionizing the manufacturing sector with cutting-edge digital marketing strategies. Uncover the secrets to adapting your traditional manufacturing business to thrive in the digital age. Discover the importance of SEO, video marketing, and social media in driving your business forward. Don’t miss these enlightening insights that could redefine success for your business!
Leadership In Manufacturing Podcast - Episode 90
You can reach Dan here:
https://www.linkedin.com/in/dansalganik/
Or email; hello@visualfizz.com
For more content like this, subscribe to...
2024-05-2133 min
VisualFizz Growth Marketing Podcast Series2023 Year In Review with Dan | EP 19If you enjoyed this episode, like or comment below.
FOLLOW VISUALFIZZ
▶︎ https://www.visualfizz.com/growth-series
▶︎ https://www.Instagram.com/visualfizz
▶︎ https://www.Twitter/visualfizz
▶︎ https://www.facebook.com/visualfizz
▶︎ https://www.linkedin.com/company/visualfizz
Join VisualFizz co-founder, Dan Salganik, as he discusses year-end planning and a straightforward approach to maximizing 2024 business efforts in this episode of our Growth Series.
Here are a few tips as our agency plans for 2024.
Conduct a Comprehensive Analysis
Identify Your SMART Goals
Prioritize Content
Integrate AI
Refresh Your Website
Reinvest Budget into Marketing
►SUBSCRIBE to VisualFizz’s channel for all the latest official music videos, album...
2024-03-1205 min
VisualFizz Growth Marketing Podcast SeriesTechnical SEO | EP 18Technical SEO matters. That's, of course, if you want more sales and more leads from search engines. Technical SEO can be directly connected to more revenue with the correct tracking in place.
You spend all of this time to create a beautiful website with great content, and can still fall flat with page speed and crawlability. Technical SEO auditing and updates will help give your website the attention that it deserves from search engines.
VisualFizz team members, Jenn Feldmann (SEO specialist) and Marissa Ryan (Co-Founder) discuss Technical SEO in this episode of our Growth Series.
Follow VisualFizz!
▶︎ https://www.visu...
2024-03-1223 min
VisualFizz Growth Marketing Podcast SeriesHow to Order HTML Headings | EP 17There are proper ways to use headings, and if you get it wrong, you could end up confusing users and search engines without even knowing it. Fortunately, the rules are simple. Hierarchy is an important concept in UX.
By using headings the right way, you'll create a hierarchy that helps ensure your content has a logical flow that is easy for users to understand, helps improve SEO and accessibility.
VisualFizz team member, Eric Castillo (Developer) discusses HTML headings in this episode of our Growth Series.
Follow VisualFizz!
▶︎ https://www.visualfizz.com/growth-series
▶︎ Instagram: @visualfizz
▶︎ Twitter: @visualfizz
▶︎ Facebook: http://www.facebook.com/vis...
2024-03-1205 min
VisualFizz Growth Marketing Podcast SeriesSecrets of Great Design | EP 16Let's say that you just created a LinkedIn infographic. The aesthetic appears 'pretty' and polished but people are not feeling it. They might actually be overwhelmed by the shapes, colors and the layout.
They are not getting a sense of who you are and your brand through your style.
Great design means design is clear, distinctive, and appropriate with attention to the pillars of design.
VisualFizz team member, J Manuel (Designer) discusses the secrets of design in this episode of our Growth Series.
Follow VisualFizz!
▶︎ https://www.visualfizz.com/growth-series
▶︎ Instagram: @visualfizz
▶︎ Twitter: @visualfizz
▶︎ Facebook: http://www.facebook.com/visualfizz
▶︎...
2024-03-1208 min
VisualFizz Growth Marketing Podcast SeriesBuilding a New Coffee Brand with Loud Brew Founder, Zach Rudd | EP 15VisualFizz is joined by Zach Rudd, Founder of Loud Brew. In this event, VisualFizz and Zach discuss:
/// Building a Business
/// Building Your Dream Team
/// Coffee Development Process
Zach Rudd is a Founder and the CEO of an exciting new cold brew beverage company called Loud Brew. In addition to Loud Brew, he's been a filmmaker for over 15 years. Zach spent many years in sales and marketing.
All of his experience has led to Loud Brew’s creation. He has been passionate about starting a company that allowed him to be creative with a product he believed in. His other in...
2024-03-1250 min
VisualFizz Growth Marketing Podcast SeriesConverting Visitors Into Customers with Khalid Saleh and Marissa Ryan | EP 14
VisualFizz is joined by Khalid Saleh, Bestselling Author. In this event, Marissa Ryan from VisualFizz and Khalid Saleh discuss:
/// Building a Business
/// Conversion Rate Optimization
/// CRO Tools
Khalid Saleh is the CEO of Invesp, a global provider of conversion optimization services. He is also is the co-founder of FigPii, a conversion marketing platform.
Khalid is a recognized expert of marketing strategy and author of Amazon.com bestseller “Conversion Optimization: The Art and Science of Converting Visitors into Customer.” Khalid has been presenting at marketing conferences across the globe since 2006.
Connect with Khalid on Linkedin @ https://www.linkedin.com/in/khal...
2024-03-121h 12
VisualFizz Growth Marketing Podcast SeriesHow I Built Ticket Time Machine with Matt Wolff | EP 13
VisualFizz is joined by Matt Wolff, Owner of Ticket Time Machine. In this event, Sydney Oberholtzer at VisualFizz and Matt Wolff discuss:
/// Building a Business during Covid
/// Converting an Idea to Reality
/// Networking on LinkedIn
Matt is the Founder & CEO of Ticket Time Machine, a souvenir ticket company that specializes in commemorative keepsakes. He grew up in Marlboro, NJ and graduated from the University of Florida (Go Gators!) in 1998 with his twin brother. Matt started his career in the ticket industry with Worldwide Ticketcraft. After 5+ successful years, he moved to LexisNexis where he sold Anti-Money Laundering solutions and achieved...
2024-03-1254 min
VisualFizz Growth Marketing Podcast SeriesHow I Built KOVAL Distillery with Dr. Sonat Birnecker Hart | EP 12
VisualFizz is joined by Dr. Sonat Birnecker Hart, Owner of KOVAL Distillery. In this event, VisualFizz and Dr. Sonat discuss:
/// Building a Business in Chicago
/// Changing Laws
/// Being Efficient with Your Time
As owner and president of KOVAL, she has spearheaded product development, distribution, and marketing, turning her family business into an international presence with availability in over 55 export markets. In light of the COVID-19 health crisis, she led KOVAL’s transition into producing much-needed hand sanitizer for those on the front lines, including medical organizations, first responders, and community non-profits. Sonat is also involved in a number of ph...
2024-03-121h 01
VisualFizz Growth Marketing Podcast SeriesHow to Build Profitable Businesses with Founder of Protein Bar | EP 11
VisualFizz is joined by Matt Matros, Founder of Protein Bar, Limitless and Shopflix. In this event, VisualFizz and Matt discuss:
/// How to start a business
/// Seeing Opportunity & Taking it
/// Adapting your business to succeed
/// Knowing your customer habits & lifestyle
/// How to raise money
Matt Matros is one of America’s leading consumer-focused entrepreneurs, having founded and successfully exited two businesses since 2009. Matt is the founder of PROTEIN BAR & KITCHEN®, a wildly popular chain of healthy fast-casual restaurants he sold to to private equity firm L Catterton in 2013. Matt also founded LIMITLESS®, an innovative beverage company he sold to Keurig Dr P...
2024-03-1257 min
VisualFizz Growth Marketing Podcast SeriesNonProfit Growth with Founders Bri Caplan + Marissa Ryan | EP 10VisualFizz is joined by Bri Caplan, Founder of Code Your Dreams and CoderHeroes. In this event, Marissa Ryan from VisualFizz and Bri Caplan discuss:
/// Trial & Error for Growth
/// Challenges of running a nonprofit organization
/// Lack of access to technology
/// Building critical partnerships and gaining fast funding
While working as a Data Scientist at a technology startup, Brianne Caplan founded "Code Your Dreams" with the mission of driving equity in computer science education and building pathways for underrepresented groups to enter into the technology sector. Brianne has since left the technology sector to focus on this mission for her nonprofit...
2024-03-1243 min
VisualFizz Growth Marketing Podcast SeriesSparking Creative Inspiration with Jason Pirock | EP 9VisualFizz is joined by Jason Pirock, Head of Marketing for Aparium Hotel Group. In this event, VisualFizz and Jason discuss:
/// Where do you get your creative inspiration from?
/// What practices do you implement in your daily routine to ensure you carve out time for creativity?
/// How can we encourage creativity in our workplace?
/// When do you find time to pursue your personal passions?
Jason Pirock is a marketing veteran with a passion for bloody marys. He has juggled his professional career in hospitality and retail with content creation for 4 years. He started an Instagram account @eatdrinkandbloodymary which initially started...
2024-03-1254 min
VisualFizz Growth Marketing Podcast SeriesInfluencer Marketing and Social Media Strategy | EP 8
We discuss social media and community building in this Growth Series event. We all need a couple of tips on how to engage with our target audience on 1:1 basis especially when increasing exposure for a new brand.
Julia Rosinus has been managing national and local social media campaigns for luxury, CPG, political and entertainment brands for ten years. Her specialties include social media campaign development (paid and organic), social channel community management, custom content development and blogger and influencer engagement. Julia manages a few clients for 26Digital including She Runs It and GoHydrate.
Reserve your spot at future free...
2024-03-1252 min
VisualFizz Growth Marketing Podcast SeriesE-Commerce and Performance Marketing with Farmer's Fridge | EP 7Transitioning from aviation to operations to marketing. Why? Marketing isn't black and white. There's room for strategy and creativity. In this event, we learn about the strategy it takes to thrive during covid.
As the Head of Marketing for Farmer’s Fridge, Meghan Hurley leads a multi-functional team and drives the company’s narrative through a rapidly evolving business model. She previously worked at Trunk Club, A Nordstrom Company, leading brand strategy and CRM. Earlier in her career, Meghan worked in marketing across a number of food and retail companies. She has a diverse food category background including retail, CPG...
2024-03-1257 min
VisualFizz Growth Marketing Podcast SeriesLuxury Branding Tips with Sam Tobias and Dan Salganik | EP 6
Do you know the #1 most important business strategy you should adopt for your company? Building connections with others. VisualFizz explores business branding, luxury trends in 2020 and consumer habits in the first virtual VisualFizz Growth Series. Check out our first virtual event to explore more luxury branding tips.
Samantha Tobias is a seasoned marketing professional with over 12 years of experience specializing in brand management, media relations, events and partnerships. As the Director of Marketing at Modern Luxury Chicago, Sam led the market’s eight affluent-focused multi- media platforms in the areas of sales support, partnerships, events and PR.
Samantha Tobais (17:24): I...
2024-03-121h 00
VisualFizz Growth Marketing Podcast SeriesReach New Audiences through Data with Kraft Heinz Marketer, Audrey Burger | EP 5
“I loved the idea of human behavior.” Audrey Burger discusses how she leverages data to identify brand positioning and marketing tactics for CPG; and provides insight on important data sources every business can use to understand their businesses and ideal consumers. This VisualFizz Growth Series features data driven marketing strategies, ecommerce strategy and digital marketing for business owners. Some key takeaways:
1. Be Consistent with your communication with your consumers and your team members.
2. Understand your data- who is engaging with your content and what does their network look like.
3. Find your "Super Fans."
“It all comes down to execution.” A lot of...
2024-03-1255 min
VisualFizz Growth Marketing Podcast SeriesPivot Your Business to Survive Covid with Coffee Connoisseur, Kyle Hodges | EP 4“We're builders in the sense that we build culture.”
Kyle Hodges knows how to pivot. He has pivoted in his career and he has helped his company pivot during covid. In this Growth Series event, Kyle Hodges discusses how to stay afloat during covid, offline and organic strategies to expand brand awareness and how to build a community around your product.
When Kyle started at Dark Matter Coffee in Chicago, he had no connections and no budget for marketing. His main objective strategy to grow the brand and be a staple in Chicago was to be a major culture driv...
2024-03-121h 00
VisualFizz Growth Marketing Podcast SeriesMaster Instagram and Google Algorithms with Joe Calderone + Marissa Ryan | EP 3Joe Calderone and Marissa Ryan @ VisualFizz discuss how they grew their social accounts organically, how to maintain the growth and when the right time to run paid ads.
Joe Calderone began his career in the music industry with Wavefront Music Festival, Spybar and Paradigm Presents as a Digital Strategist and Community Manager. With over 10 years of experience in digital strategy, he drove event engagements online and on-site activations, leading to sales and exposure. He returns to the music industry after six years in the corporate agency world, working with the likes of Bosch, Allstate, The Chicago Auto Show and...
2024-03-1254 min
VisualFizz Growth Marketing Podcast SeriesDoes Your Business or Brand need a Mobile App? | EP 2
VisualFizz is joined by Sean and Kevin, founders of Calibrate. In this event, they discuss when businesses need mobile apps, how they can leverage mobile apps and the benefits apps bring to online stores.
Kevin is a former collegiate athlete and entrepreneur with a diverse background. Sean is a UI/UX designer by trade and entrepreneur at heart. Both have developed apps and sold their companies. They then started to help others’ ideas become reality in the most visually stunning way possible by crafting the UX and assisting with software implementation. They founded Calibrate after identifying the need for co...
2024-03-1259 min
VisualFizz Growth Marketing Podcast SeriesLuxury Branding on Social Media with Elise Schmitt and Dan Salganik | EP 1
Elise Schmitt of HMR Designs joins Dan Salganik on the VisualFizz Growth Series to tell you how she grew her company's business through social media and boosting their eCommerce platform. Schmitt leveraged the importance of consumer experience with high quality social media aesthetics to push their consumers online when they typically were driven by events.
“You want to bring the experience home.” says Schmitt, in regards to "Do It Yourself floral designs" since more people are spending their time at home with the desire to improve their home environment.
Since Elise joined HMR Designs, she increased the Instagram following from...
2024-03-1259 min
The Set Up | Marketing and MusicGetting Discovered with SEO Expert, Marissa Ryan | EP 51SEO is about creating relevant content, having a place to house the content, and allowing an audience to find you. It is about being discovered through the search engines by giving their users what they are looking for. Google, Spotify, YouTube...all allow their users to discover new music and new musicians.
Marissa Ryan is a 3x founder and with her most recent venture as Co-Founder of VisualFizz, a digital marketing agency in Chicago. She has a decade of Search and Media marketing experience. Marissa has been published in Forbes, Buzzfeed, Apple News, INC., and more on...
2021-08-1155 min
Mission Matters Marketing with Adam TorresCommoot Launches Advertising Space on Semi Truck Trailers with Dan SalganikHave you ever been stuck in traffic next to a semi-truck looking at a blank white trailer? What if that blank white canvas was a moving billboard? In this episode, Adam Torres and Dan Salganik, Founding Partner at VisualFizz and Commoot, explore out of home marketing and how Commoot aims to transform truck trailers into advertising opportunities. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule.Apply to be interviewed by Adam on our podcast:https://missionmatters.lpages.co/podcastguest/
2020-02-2809 min
The Agile Entrepreneurship PodcastStarting a Digital Marketing Agency from Scratch with Serial Entrepreneur Dan Salganik – AEP #26Subscribe & Download
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Guest: Dan Salganik
Company / Business name: VisualFizz and Commoot
Dan Salganik has been a serial entrepreneur since his sophomore year in college. He is currently the co-founder at VisualFizz, a digital marketing agency, and Commoot, a new billboard, and data company. He has managed hundreds of team members and run over 8 figures in marketing campaigns. Some notable campaigns include stakeholders such as former President Obama, Yoko Ono, and the Emperor of Japan. Dan has worked on a diverse set of projects/clients ranging from half million dollar w...
2019-09-0525 min
The Trust Factor RadioDan Salganik - Founder of Visual Fizz on How To Have An Analytical Approach To Emotional SellingIn this episode, host Neil Howe talks to Dan Salganik, founder of Visual Fizz about using emotion in marketing to trigger a response and measuring that response to see what works!Dan helps companies ranging from growth-based start-ups to fortune 500 companies, and everyone in between. He and his firm help them create a more succinct and well-rounded digital (and physical) marketing strategy that instills emotions, while also leveraging data to make marketing decisions.Listen in as Dan shares his innovative offline strategy to revolutionize the billboard industry. To learn more about Dan Salganik and...
2019-01-2532 min
Mind Your Own Marketing BusinessMaximizing Digital Value with Smart ExecutionOn this week’s episode of fjorgecast, we are joined by Marissa Ryan of digital marketing agency, Visualfizz. Visualfizz, founded in February of this year, specializes in experiential marketing – a unique combination of human emotion with effective digital execution. Tim and Marissa discuss this, employment strategies, digital marketing processes. They also delve into marketing complications in regulated markets and the recent trend of “savagery” in social media.
2017-11-2900 min
Mind Your Own Marketing BusinessMaximizing Digital Value with Smart ExecutionOn this week’s episode of fjorgecast we are joined by Marissa Ryan of digital marketing agency, Visualfizz. Visualfizz is an agency founded in February of this year that uses experiential marketing - a unique combination of human emotion with effective digital execution. They discuss this, employment strategies, digital marketing processes, and more! They also delve into the complications of marketing for more regulated markets and the recent trend of “savagery” in social media.
2017-11-2027 min
2017-10-231h 01