Shows
Create great.Episode 18 with Oskar LübeckThe 18th podcast features the wonderful Oskar Lübeck, Founder / Chief Creative Officer of Bold Scandinavia, the international brand consultancy which unites strategy, creativity and design to create meaningful impact.We talk about Oskar's journey into design which began unexpectedly during his military service, where creativity became an escape from structure. Inspired by Swiss typography and timeless logos, he pursued studies in Gothenburg, Japan, New York, and London, culminating in a master’s degree in typography at Central Saint Martins.After stints at Pentagram and Brand Union, he returned to Stockholm to found Bold, a bran...
2025-11-2049 min
Create great.Episode 17 — Tom HingstonThis episode was recorded at Tom’s London studio, a beautiful space that perfectly reflects the creativity and craft of his team’s work. As always, we begin with Tom’s journey into design before diving into the story behind his iconic Massive Attack cover a piece that remains as striking and relevant today as when it was first released.We hope you enjoy listening.
2025-09-0550 min
Create great.Episode 16 — Tom CrabtreeIn this episode Create Great, I catch up with Tom Crabtree Co-founder & Creative Director of his studio Manual, Tom reflects on the studio’s ethos and origins. We speak candidly about the studio’s evolution, from early experimental projects to more refined, purpose-driven work. We hope you like this episode, thanks for taking time to listening.
2025-07-2834 min
Create great.Episode 15 — Tyler EideWelcome to Episode 15 of the Visuelle: Create Great podcast. It’s been a little while since our last episode, but I promise this one is well worth the wait.In this episode, I chat with Tyler Eide, Principal Creative Director of Parker Studio, which he founded in 2018. Based in Seattle, Tyler shares his journey into design, the influences that shaped his path, and as always we touch on a few recurring themes like soundtracks, Sonic, and AI.I hope you enjoy the episode.
2025-05-0550 min
Create great.Episode 14 — Mark Bloom CoTypeIn this, the 14th episode of Create Great, I catch up with Mark Bloom, founder of CoType Foundry and Mash Creative. We talk about his journey into design, setting up CoType Foundry as well as his prized 1971 Mini, rave flyers and more.
2024-10-3047 min
Create great.EP13 — James KapeIn this episode, I got to talk to James Kape founder and co-creative director at https://www.omse.co – A creative studio combining strategy and design to craft simple, striking brands.
We spoke about his design journey the different decisions made along with the ups and downs of owning and running a studio.
I'd like to thank James for his honest and open conversation, so great insights and stories were shared.
2024-07-2841 min
Create great.EP12 — Mike AbbinkThis edition of Create Great features the wonderful Mike Abbink, In August 2020, Mike joined IBM Software as Executive Creative Director and focused on the Carbon Design System which we talked about and also looked back at his design journey and the studios he's worked in and helped set up a truly inspirational conversation.
I had a great time talking to Mike and I hope you enjoy the conversation and insights.
2024-06-2655 min
Create great.EP11 VUCKOI caught up with Andrew Vucko founder and CD of motion studio VUCKO, a global studio that builds transformative motion identities, systems, and applications for leading brands. We spoke about his design journey and some of the recent brand-led motion projects and processes.
I'd like to thank Andrew for the great conversation – really enjoyed this one.
2024-03-1436 min
Create great.EP10 NorthSo it's been a while since my last podcast, but time flies when you're having fun. This podcast was on the cards for a while but I was so pleased to be able to head to North to record the conversation in person.
A massive thank you to Sean, Stephen & Jeremy for this episode, we cover the start of North some projects that I still hold up as a massive influence on me, (RAC Identity Programme) and talked about the last project I featured here Factory International a collaboration between North and Peter Saville
2023-12-0144 min
Create great.EP09 DixonBaxiToday’s podcast guests are the creative duo of Simon Dixon & Aprova Baxi and otherwise known as DixonBaxi.
A global brand agency, the team at DixonBaxi use creativity to design a better future for brands that seek to challenge convention. This includes the likes of Hulu, AT&T, ViacomCBS, British Land, V&A, IMAX, Channel 4, Netflix and AC Milan.
DixonBaxi believe In a world that’s moving faster than ever before, the stakes for brands have never been higher.
2023-05-1856 min
Create great.EP08 Giles DuleyToday’s podcast guest is Giles Duley – CEO of the Legacy of War Foundation and an activist for the rights of those living with disability.
Giles is a portrait and documentary photographer, writer, and presenter. Duley also cooks, and writes about food and food politics, under the name The One Armed Chef.
The first time I got to know Giles, was when he kindly came into the studio to talk about his humanitarian work. It was a very powerful and challenging experience that will stay with me forever.
Storytelling and compassion is key to h...
2023-03-0157 min
Create great.EP07 Thomas KurppaWelcome to the first episode of 2023! Today’s podcast guest is Thomas Kurppa, Chief Creative Officer & Co-founder of the superb Kurppa Hosk.
Kurppa Hosk is a brand agency with 80+ employees and offices in Stockholm and New York. We solve complex business problems by combining the sharpest strategic minds with the best designers in the industry. They collaborate with brave organisations – from early stage startups, to some of the world's most admired companies.
The first time I got to know Kurppa Hosk was probably 10 years ago, I remember even to this day how great the work was...
2023-02-0146 min
Create great.EP06 Rejane Dal BelloToday’s podcast guest is Rejane Dal Bello, an amazing designer with over 20 years of experience in graphic design and branding, including stints at renowned agencies such as Wolff Olins (UK) and one of my favourites Studio Dumbar (NL), and recently she wrote the ‘Citizen First, Designer Second‘ book published by Counter-print.
The first time we met was at a typo circle talk – and what I loved about her work was how playful it was.
Rejane is founder of Studio Rejane Dal Bello (SRDB), a design studio, creating work that is meaningful, engaging and lasting to address...
2022-12-0148 min
Create great.EP05 Anthony BurrillMy guest joining me today on the 5th episode of create great is graphic artist
- Anthony combines a knack for simplicity that packs a punch with analogue craft skills and powerful, positive messages.
Burrill frequently collaborates with other forward-thinking creatives across disciplines spanning music, architecture, curation, education and more; pushing his traditional discipline of choice, letterpress printing, into bold new territories.
His work is held in the permanent collections of the Victoria and Albert Museum in London, the Cooper-Hewitt National Design Museum in New York, and has been exhibited in museums around...
2022-10-2850 min
Create great.EP04 Mouthwash StudioMy guest joining me today is Abraham Campillo, Co Founder of Los Angeles based Mouthwash Studio. Mouthwash Studio are a creative company rooted in narrative and built on collaboration.
Their work has been featured a lot on Visuelle, for me it was great seeing your work, it felt new and exciting and is a constant source of reference.
I believe the first feature was back in August 2020 for Waka Waka who focus on wood furniture and functional objects designed and handcrafted by Shin Okuda.
2022-10-0543 min
Create great.EP03 Studio.BuildMy guest joining me today is Michael C Place, founder and Creative Director of Studio Build.
Studio Build is an award-winning creative agency with an international reputation for creating strong visual narratives.
Michael has worked with Nike, Made, The Stow Brothers and Generation Press, amongst others.
I first met Micheal at an ‘twitter meet up’ in Shoreditch London probably back in 2015? It was the first time we had met, and found out that we both really like Duval, which is probably one of the best beers and beer logos out there.
He’s wor...
2022-07-0158 min
Create great.EP02 dn&coMy guest this week is Joy Nazzari, founder of the creative brand and design consultancy dn&co. dn&co are a dedicated team of experts, specialising in culture and place who work closely with corporate clients, museums and neighbourhoods.
Joy not only runs dn&co, but also has a tech startup called Showhere and a publishing imprint called Place Press She is also a fellow of the Royal Society of the Arts and a trustee at Design South East.
Together we talk about how she got into placemaking, her many achievements and how she set...
2022-04-2147 min
Create great.EP01 Studio BlackburnMy first guest is somebody I’ve got to know recently, Paul Blackburn. Paul is the founder of Studio Blackburn, an international brand strategy and design studio. They inspire desire for brands and businesses that improve peoples' lives.
Recently Studio Blackburn rebranded SO Energy and their great print and digital campaign called ‘We mean Green’ which ran for eight weeks used to promote the environmental benefits of rail travel during COP26… which when posted on Instagram few ‘creatives’ reacted to.
Together we talk about his journey into design, the ups and downs of running a successful s...
2022-03-1459 min