Shows
Beyond SocialBrands, Politics & Social Issues: Should Companies Take a Stand?In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive into one of the most debated topics in marketing today—should brands take a stance on political and social issues? They explore the historical role of businesses in activism, the risks of polarization, and how social media algorithms amplify extreme viewpoints. Is it better for brands to stay silent, or is inaction also a statement? Plus, they discuss whether we’re reaching the peak of political division and if consumers are simply exhausted by online debates. Try Vista Social for FREE today Book a Demo ...2025-07-0221 minBeyond SocialX vs. The Competition: Will They Survive?In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the evolving landscape of social media competition. With Twitter (now X) facing turbulence under Elon Musk’s leadership, new platforms like Threads, Bluesky, and Mastodon are rising fast. But do they have what it takes to last?We explore:The impact of decentralization and the FediverseWhether brands should invest time in these emerging platformsThe future of ad-free social spacesThe risks and rewards of being an early adopterIf you’re a marketer, brand, or just a social media enthusiast, this epis...2025-06-1817 minBeyond SocialAnswering the Hottest Social Media Questions – ROI, Paid vs. Organic & AI InsightsStruggling to prove the ROI of your social media efforts? Wondering how to balance paid and organic content or stay ahead of ever-changing algorithms? In this episode of Beyond Social, Reggie Azevedo and Vitaly Veksler tackle the most pressing questions from marketers, brands, and agencies. From influencer collaborations to AI-powered content creation, they break down the strategies and tools you need to maximize your social impact.Tune in for expert insights, actionable tips, and a no-nonsense approach to winning on social. Try Vista Social for FREE today Book a Demo 2025-06-0437 minBeyond SocialThe Accidental LinkedIn Influencer: How Jack Pietras Built his Brand on LinkedInWhat if growing your personal brand on LinkedIn didn’t have to feel like a daunting marathon but instead like a strategic sprint?In this inspiring episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler sit down with Jack Pietras, an organic social media marketing expert who skyrocketed his LinkedIn following from 0 to 7,700 in just six months — without any intention of going viral. Jack pulls back the curtain on the strategies that worked, like his $2 rule (leave your 2 cents on 100 posts a week), and why engagement, not perfection, is the ultimate key to building a community that...2025-04-3033 minBeyond SocialUpload, Convert, Conquer: The Hidden Genius Behind Seamless Social, Vista SocialEver tried uploading a video to a platform only to hit an error wall? Frustrating, right?In this behind-the-scenes (and then some) episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler peel back the layers of what it takes to make social media management tools like Vista Social work their magic — without asking users to jump through hoops. From decoding file formats to turning complex video conversions into a seamless user experience, they reveal the nuts and bolts of creating tools that truly serve.But it’s not just tech talk. They explore the phil...2025-04-1612 minBeyond SocialEavesdropping on the Internet: Why Social Listening is Your Secret SuperpowerThink your brand is on top of the conversation just because you’re responding to comments? Think bigger.In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler dive deep into the art and science of social listening — the unsung hero of modern marketing. What’s the difference between listening and monitoring? Why does every brand dream of knowing what their competitors are planning? And, most importantly, how can even small businesses afford the tools to do it?From the challenges of privacy laws to the w...2025-04-0219 minBeyond SocialBenchmark or Bust: Why Brands Can’t Afford to Fly BlindHow do you know if your social strategy is working? No, seriously; how do you really know?In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, dive into the power of industry benchmarking. Forget vague goals and gut feelings, it’s time to measure your brand against the best (and the rest). From follower counts to engagement rates, they unpack how brands can finally answer the question:Are we doing enough?Discover how Vista Social’s new industry insights feature gives bran...2025-03-0509 minBeyond SocialTurning LinkedIn Into Your Personal Brand PowerhouseThink your personal brand is enough to stand out? Think again.In this episode of Beyond Social, host Reggie Azevedo and Vitaly Veksler, sit down with Morgan Cox, CEO of MAC Marketing, to explore the undeniable power of personal branding. Morgan shares her journey of growing from 1,000 to 14,000 LinkedIn followers in just six months, and how that growth didn’t just elevate her personal presence, but also brought new opportunities to her agency.This episode dives deep into:Why authenticity is your strongest currency on LinkedIn.The intersection of personal branding and agency success.Ho...2025-02-1932 minBeyond SocialMeta Threads: A Glimpse Into the Future (Straight from the Source)Threads might just be the “unfiltered” future social media has been waiting for…In this episode of Beyond Social, hosts Reggie Azevedo and Vitaly Veksler, unpack everything they learned from an exclusive in-person Meta event on the topic of Threads. From raw, behind-the-scenes content that outshines polished campaigns to Threads’ role in the decentralized Fediverse, this episode explores why brands and agencies should pay attention to Meta’s bold new direction.Vitaly shares insights on Threads’ rapid growth, unique appeal, and why it’s not just another social network, but a platform built for connection, authenticity...2025-02-0521 min
The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship424: Vista Social: Building a Million-Dollar SaaS in a Crowded Market - with Vitaly VekslerVitaly Veksler is the founder and CEO of Vista Social, a social media management platform for brands and agencies.Show Notes: https://saasclub.io/424Join Email List: Get weekly SaaS learnings, new podcast episodes, and actionable insights right in your inbox: https://saasclub.io/email/Join Community: SaaS Club is the community for early-stage SaaS founders and entrepreneurs: https://saasclub.co/join2025-01-021h 00Beyond SocialBeyond Hacks: Building Real Influence on Social MediaThink you can outsmart social media with a quick hack? Spoiler alert: shortcuts don’t lead to success—they lead to dead ends.In this episode of Beyond Social, Reggie Azevedo and Vitaly Veksler take a sledgehammer to the myth of social media ‘hacks.’ Buying followers? Algorithm tricks? Forget it. These so-called ‘hacks’ don’t just backfire—they can wreck your credibility. Instead, they dig deep into why the real magic formula is trust, consistency, and delivering value to your audience.Want more likes and followers? Building genuine influence doesn’t come from cutting corners—it comes from master...2024-12-1824 minBeyond SocialThe Shadowban Debate: Myths, Realities, and Social Media SecretsIs shadow-banning on social media real?In this can’t-miss episode of Beyond Social, hosts Vitaly Veksler, Reggie Azevedo, and special guest Sabreen Haziq pull back the curtain on the mysterious phenomenon every creator dreads: shadow-banning.What's really happening when your posts go from fire to fizzle? We’re diving deep into what shadow-banning is, what it’s not, and why the entire creator community can't stop buzzing about it.Think your engagement drop is random? Think again. With insider insights straight from Instagram’s Adam Mosseri, we’re here to shatter the myths and...2024-11-1328 minBeyond SocialUnlock Hidden Revenue Streams: Social Media Strategies for AgenciesAre you quietly watching potential profits slip through your fingers?In this electrifying episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo expose the untapped goldmine hidden within your social media services. Whether you’re a marketing agency, freelancer, or solopreneur, it’s time to rethink how you can actually scale your revenue.We’re talking game-changing strategies—from supercharging organic posts with minimal budgets to unlocking the hidden power of bio link pages and employee advocacy. Plus, discover the secret powerhouse: reputation management—your ultimate tool for not just maintaining, but solidifying long-term client rel...2024-10-3023 minBeyond SocialAuthenticity vs. Automation: Finding the Right Balance in Social MediaIs social media automation secretly sabotaging your brand?In this eye-opening episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo tackle the high-stakes world of automation in social media. Automation can be a game-changer, but there's a fine line between boosting productivity and destroying authenticity.We’re pulling back the curtain on tools that promise the world—more followers, more likes—but could leave your credibility in ruins. Discover why not all automation is created equal, and learn how to use the right tools to streamline your workflow without losing your audience’s trust.Thi...2024-10-1616 minBeyond SocialSealing the Deal: Turning Clients into Loyal CustomersWondering how to turn a brand-new client into your biggest advocate in just 100 days?In this must-listen episode of Beyond Social, Vitaly Veksler and Reggie Azevedo pull back the curtain on the exact playbook agencies need to win clients over and keep them hooked for the long haul.We’re diving deep into the critical onboarding phase—the moment where first impressions make or break your success. Learn how to master the art of seamless communication, align goals that actually matter, and nail social media management in ways that build trust from day one. From prof...2024-10-0225 minBeyond SocialThe Ultimate SMM Toolkit: Features that Fuel Your BrandEver feel like social media is more hustle than heart?In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo get real about tools that take the stress out of managing your brand without killing your creativity. They’re not just talking about another fancy feature—these are the essentials that make your grid feel like a story, not a chore, and help you schedule posts that practically write themselves. It’s about making your content flow as naturally as your ideas.From easy content queues that give you time to breathe, to effortless team c...2024-09-1819 minBeyond SocialAI in Marketing: From Captions to CreativityCurious about how AI is revolutionizing marketing?In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating world of AI applications for marketers. Discover how AI is not just a looming presence but a transformative force reshaping the industry. From generating captivating copy and headlines to creating images and handling legal and intent-based tasks, AI's capabilities are expanding at a rapid pace.Join us as we explore practical examples of AI in action, such as using ChatGPT for caption generation and mastering prompt engineering to achieve the perfect brand...2024-09-0421 minBeyond SocialEngagement Metrics That Matter: The Key to Social Media SuccessEver wondered what makes social media content truly pop? Spoiler alert: it's not about flooding your feed with posts; it’s about crafting shareable magic that gets people talking and tagging.In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo dive into the art and science of creating content that’s impossible to ignore. From side-splitting memes to jaw-dropping highlights, they explore why some content goes viral while others flop. Discover how to design content that doesn’t just get likes but sparks those “I have to share this” moments.Vitaly and Reggie rev...2024-08-2132 minBeyond SocialThe Marketer’s Craft: The Art of Crafting Messaging that SticksEver wondered what it takes to be a stellar marketer? Spoiler: it’s not just about crunching numbers or churning out content. In this episode of Beyond Social, Vitaly Veksler and Reggie Azevedo tackle the art and science behind killer marketing.Vitaly and Reggie dive deep into the tightrope walk between creativity and strategy that sets exceptional marketers apart. They peel back the layers of how to position a brand so it strikes a chord with its audience and share the secrets behind those lightbulb moments that lead to impactful campaigns.Get ready to...2024-08-0720 minBeyond SocialDouble Your Impact: Secrets of Employee Advocacy and Social SellingCurious about transforming your employees into brand ambassadors and social selling superheros?In this episode of Beyond Social, hosts Vitaly Veksler and Reggie Azevedo delve into the fascinating worlds of employee advocacy and social selling. Discover the secrets to leveraging your team's social presence to amplify your brand's reach and drive sales. Learn how to seamlessly integrate advocacy and selling strategies, whether you're in real estate, automotive, insurance, or any industry where personal connections matter.Join us as we explore practical tips on setting up a successful employee advocacy program, staying compliant, and measuring earned...2024-07-3123 min
Learn to LeadEvolving Your LeadershipVitaly Veksler, is the CEO of Vista Social, a unified social management tool that has almost 3 million social profiles connected through their platform. On this episode we talk about the defining moments in getting Vitaly to the place he is today and what he has learned along the way. We also talk about lessons around hiring effectively and figure out how to find balance in work and in life.
—
Learn To Lead is brought to you by Abilitie, a leading provider of experiential learning. Abilitie’s simulations and leadership programs have inspired over 100,000 professionals in more...2024-07-1717 min
Finding Unique ValueVitaly Veksler | Investing on a Global ScaleWe all know it’s important to diversify our investments. But, says Vitaly Veksler, founder and CEO of Beyond Borders Investment Strategies, most people don’t have enough exposure – if any – to overseas markets. It might seem counterintuitive, but having 40% to 50% of your portfolio in overseas markets actually minimizes the volatility of your portfolio. Vitaly explains how you can experience significant returns if you put your money into frontier, emerging, and even developed markets around the world. There are dozens of places to potentially invest, but Vitaly shares the systematic approach he uses to determine the best places to invest and when...2019-08-0132 min