Shows
PPC Weekly Review068: Bullshit Advices about 3rd Party Cookies and How To Performance Max (September 2, 2022)PPC news for September 2, 2022
https://searchengineland.com/ppc-guide-privacy-focused-audience-targeting-387616
https://searchengineland.com/optimization-improving-performance-in-performance-max-3875622022-09-0208 minPPC Weekly Review067: What's Advantage+, PPC Automation for Beginners & Ad Customizers (19. 08. 2022)PPC news for August 19, 2022
https://searchengineland.com/combine-automation-options-ppc-success-387018
https://www.jonloomer.com/advantage-plus-creative-facebook-ads/
https://www.searchenginejournal.com/google-ad-customizers-how-why/459530/2022-08-1907 minPPC Weekly Review066: How to handle inflation, recession and Performance Max settings (August 5, 2022)PPC news for August 5, 2022
https://searchengineland.com/performance-max-campaigns-set-up-386684
https://www.searchenginejournal.com/google-analytics-4-now-reports-on-performance-max-smart-shopping/459136/
https://searchengineland.com/21-ppc-lessons-machine-learning-automation-386794
https://searchengineland.com/ppc-survival-handling-inflation-and-being-ready-for-a-recession-3867172022-08-0509 min
PPC Weekly Review065: How to Test your RSAs, Match Types for Negative KWs and more (June 24, 2022)PPC news for June 24, 2022
https://www.searchenginejournal.com/broad-or-phrase-match-negative/453329/
https://support.google.com/google-ads/answer/2453972?hl=en
https://searchengineland.com/google-responsive-search-ads-improve-conversion-rates-385688
https://searchengineland.com/search-marketers-agree-automation-the-least-favorite-part-of-ppc-3858452022-06-2409 minPPC Weekly Review064: Do You Really Understand the Data You Use? (June 10, 2022)PPC news for June 10, 2022
https://ppc.org/how-to-develop-the-mindset-of-a-ppc-analyst/2022-06-1008 minPPC Weekly Review063: Hacking Performance Max and Creative ways to Use Keyword Planner (May 13, 2022)PPC news for May 13, 2022
https://www.searchenginejournal.com/google-on-performance-max/446049/
https://www.searchenginejournal.com/googles-keyword-planner-creative-uses/447267/2022-05-1305 minPPC Weekly Review062: $800 PPC Audits, Exciting News about Custom Columns and more (April 29, 2022)PPC news for April 29, 2022
https://www.searchenginejournal.com/google-ads-custom-columns/446517/
https://jyll.ca/blogs/learn/google-ads-account-audit-twitter-recap
https://searchengineland.com/performance-max-campaigns-gain-new-customer-acquisition-goals-383823
https://www.searchenginejournal.com/automate-google-ads-no-coding-required/272377/2022-04-2905 minPPC Weekly Review061: Is Crafting Perfect Campaign Enough? Why Learn Scripts and More (April 15, 2022)PPC news for April 15, 2022
https://searchengineland.com/how-paid-search-marketers-can-address-brand-measurement-challenges-and-grow-in-their-careers-383293
https://www.searchenginejournal.com/brand-search-case-study/441763/
https://www.searchenginejournal.com/why-learn-google-ads-scripts/443376/
https://www.vitousladislav.cz/blog/ppc-campaign-anomalies-monitoring-script-for-google-ads/
https://www.jonloomer.com/facebook-ads-and-the-role-of-custom-conversions/2022-04-1411 minPPC Weekly Review060: How to Write the best Ad Copy, SKAGs in 2022 and other news (April 1, 2022)PPC news for April 1, 2022
https://www.ppchero.com/write-an-ad-copy-that-converts/
https://searchengineland.com/how-to-write-compelling-ad-copy-for-a-smart-bidding-landscape-383143
https://www.practicalecommerce.com/are-google-ads-skags-effective-in-2022
https://www.ppchero.com/how-to-craft-the-perfect-ppc-marketing-plan/
https://searchengineland.com/google-ads-editor-v2-supports-performance-max-campaigns-3828952022-04-0109 minPPC Weekly Review059: The End of Universal Analytics and a Charm of Enhanced Offline Conversions (March 18, 2022)PPC news for March 18, 2022
https://blog.google/products/marketingplatform/analytics/prepare-for-future-with-google-analytics-4/
https://www.searchenginejournal.com/google-ads-enhanced-conversions-leads/440883/2022-03-1806 minPPC Weekly Review058: Interesting FB Experiment, Customer Lifecycle in Online Marketing and How to Stay Competitive in 2022 (March 04, 2022)PPC news for March 4, 2022
https://www.jonloomer.com/final-results-can-i-reach-all-of-my-facebook-followers-with-an-ad/
https://searchengineland.com/how-to-be-a-competitive-paid-search-marketer-in-2022-381458
https://www.adleaks.com/ecommerce-lifecycle-marketing-automation/2022-03-0411 minPPC Weekly Review057: Futureproof your marketing, prepare for Performance Max, and brand new script for checking on your campaigns (February 18, 2022)PPC news for February 18, 2022
https://www.adleaks.com/future-proof-ecommerce/
https://www.ppchero.com/google-performance-max/
https://searchengineland.com/standard-shopping-campaigns-to-remain-available-380528
https://www.ppchero.com/google-tag-manager-performance-tracking/
https://www.vitousladislav.cz/blog/ppc-campaign-anomalies-monitoring-script-for-google-ads/2022-02-1809 minPPC Weekly Review056: Performance Max will replace Smart Shopping, How to succeed in Dataless World and other news (February 04, 2022)PPC news for February 04, 2022
https://searchengineland.com/smart-shopping-and-local-campaigns-to-be-transitioned-to-performance-max-by-end-of-sept-2022-379294
https://www.wordstream.com/blog/ws/2022/01/27/google-topics-api
https://searchengineland.com/how-to-win-with-ppc-in-a-dataless-world-379306
https://www.ppchero.com/bmm-keyword-tips-for-2022/2022-02-0410 minPPC Weekly Review055: Save Your Search Terms before it's too Late! (January 21, 2022)PPC news for January 21, 2022
https://anchor.fm/vitous-ladislav/episodes/049-8-Best-Practices-You-Better-Avoid-and-More-Search-Terms-in-ST-Report-September-21--2021-e17ldcp
https://www.jonloomer.com/facebook-auction-overlap/
https://www.ppchero.com/paid-search/2022-01-2106 minPPC Weekly Review054: Interest or Demographic Targeting? TikTok or Instagram? Is There Something as "Good" CPC? (December 10, 2021)PPC news for December 10, 2021
https://www.facebook.com/business/news/insights/interest-vs-demographic-targeting-three-surprising-factors-for-consumer-packaged-goods-brands-to-create-breakthrough-digital-ad-campaigns
https://www.creatopy.com/blog/tiktok-ads-instagram-reels-ads/
https://www.jonloomer.com/facebook-ads-it-depends/2021-12-1007 minPPC Weekly Review053: Smart Shopping Optimization Tips and Why don't Turn Off your Campaigns after Holidays (November 26, 2021)PPC news for November 26, 2021
https://www.optmyzr.com/blog/google-smart-shopping/
https://searchengineland.com/advertisers-can-adapt-to-supply-chain-issues-without-pausing-campaigns-376259
https://www.ppchero.com/top-coding-skills-for-ppc-specialist/2021-11-2609 minPPC Weekly Review052: PPC Strategies that No Longer Work, how to Work with Conversions and Keep your Budget in Control (November 12, 2021)PPC news for November 12, 2021
https://searchengineland.com/google-ads-new-conversion-goals-group-conversion-actions-for-account-and-campaign-level-bidding-optimization-375666
https://www.searchenginejournal.com/adzooma-ppc-strategies-replace/426109/
https://www.searchenginejournal.com/google-ads-pacing-dashboard/424115/2021-11-1211 minPPC Weekly Review051: How NOT to work with data, FB ads optimization issues and how to save money in Google Ads (October 29, 2021)PPC news for October 29, 2021
https://grouptwentyseven.com/are-you-wasting-your-google-ads-budget-11-lessons-learned-in-audits/
https://www.jonloomer.com/facebook-ads-optimization-problems/
https://www.jonloomer.com/url-parameters-facebook-ads/
https://www.wordstream.com/blog/ws/2021/10/14/view-through-conversions2021-10-2912 minPPC Weekly Review050: Data Driven Attribution as New Default in Google Ads and Future of Retail (October 15, 2021)PPC news for October 15, 2021
https://searchengineland.com/google-ads-announces-machine-learning-based-data-driven-attribution-models-in-new-privacy-landscape-374727
https://www.wordstream.com/blog/ws/2021/09/30/data-driven-attribution-default-update
https://www.searchenginejournal.com/google-updates-keyword-matching-processes-for-phrase-broad-match/420849/
https://neptunemoon.net/2021/09/google-ads-updates-keyword-matching-again/
https://www.wordstream.com/blog/ws/2021/10/06/facebook-conversions-api
https://seths.blog/2021/10/a-future-of-retail/2021-10-1510 min
PPC Podcast CZPPC Restart Speciál: Zánik 3rd party cookies, opt-in legislativa, Consent mode a jak se připravit na budoucnostGoogle ruší 3rd party cookies! Ale až v roce 2023. Možná. Nástupcem sušenek se mělo stát FLoC, to by ho ale nesměli všichni velcí hráči odmítnout. Od ledna budeme pro analytiku potřebovat consent. Zachrání nás 1st party data? Co bude s PPC dál? Střízlivý průvodce světem privacy a trackování. Připravte se na budoucnost už dnes!
https://www.slideshare.net/tastecz/ppc-restart-2021-10-ladislav-vitous-zanik-cookies-a-floc-co-to-znamena-a-na-co-se-pripravit2021-10-0831 minPPC Weekly Review049: 8 Best Practices You Better Avoid and More Search Terms in ST Report (September 21, 2021)PPC news for September 21, 2021
https://searchengineland.com/google-search-terms-report-adds-historical-query-data-for-impressions-without-clicks-374323
https://www.searchenginejournal.com/google-to-begin-sharing-more-search-term-data-with-advertisers/419065/
https://www.searchenginejournal.com/when-ppc-best-practice-is-not/419034/2021-09-2107 minPPC Weekly Review048: Performance Max, Sunset of ETA's and Whole New Level of Optimization with Conv. Value Rules (September 3, 2021)PPC news for September 3, 2021
https://ppc.org/google-performance-max-the-future-of-ads/
https://support.google.com/google-ads/answer/10724817
https://searchengineland.com/google-to-sunset-expanded-text-ads-etas-in-june-2022-374153
https://www.searchenginejournal.com/google-ads-new-conversion-value-rules-what-they-are-how-to-use-them/416943/
https://www.optmyzr.com/blog/bid-adjustments-back-smart-bidding-google/2021-09-0306 minPPC Weekly Review047: Is Google Ads still for Small Business? Difference between Paid and Organic Posts (August 20, 2021)PPC news for August 20, 2021
https://www.searchenginejournal.com/google-ads-small-business-woes/416050/
https://www.adleaks.com/differentiate-paid-organic-creative/2021-08-2008 minPPC Weekly Review046: Should we worry about 3-Strikes Policy? How to get Leads from Messenger and other pieces of news (August 6, 2021)PPC news for August 6, 2021
https://www.wordstream.com/blog/ws/2021/07/26/generate-leads-facebook-ads-ios14
https://www.wordstream.com/blog/ws/2021/07/28/google-ads-three-strikes-policy-program
https://www.wordstream.com/blog/ws/2021/07/20/facebook-aggregated-event-measurement
https://www.searchenginejournal.com/ppc-best-practices/274019/2021-08-0608 minPPC Weekly Review045: The future of ecommerce, online vs. offline marketing, news about third-party cookies, Reels, etc. (July 22, 2021)PPC news for July 22, 2021
https://searchengineland.com/floc-and-the-future-of-audiences-understanding-the-limits-and-capabilities-of-floc-fledge-and-turtledove-350420
https://www.optmyzr.com/blog/improve-google-ads-smart-bidding-performance/
https://www.searchenginejournal.com/google-ads-offline-conversions/411801/
https://www.searchenginejournal.com/ppc-for-saas/413652/
https://www.socialmediaexaminer.com/low-cost-social-ad-strategies-that-convert/2021-07-2212 minPPC Weekly Review044: The future of ecommerce, online vs. offline marketing, news about third-party cookies, Reels, etc. (July 2, 2021)PPC news for July 2, 2021
https://zatomarketing.com/blog/the-future-of-smb-ecommerce-is-non-unicorn-stability/
https://ppc.org/ppc-or-traditional-advertising-methods/
https://www.cnet.com/news/google-delays-chromes-cookie-blocking-privacy-plan-by-nearly-2-years/
https://www.searchenginejournal.com/google-announces-new-ads-creative-studio/411133/
https://www.socialmediatoday.com/news/instagram-launches-reels-ads-in-all-regions/601963/
https://www.wordstream.com/blog/ws/2021/06/23/google-ads-disapprovals2021-07-0209 minPPC Weekly Review043: Google Livestream key learnings, Google's App Tracking Transparency, and interesting strategy for your search campaigns (June 18, 2021)PPC news for June 18, 2021
https://adsonair.withgoogle.com/events/google-marketing-live-2021
https://searchengineland.com/google-announces-its-own-version-of-app-tracking-transparency-349272
https://www.wordstream.com/blog/ws/2021/06/08/broad-match-audience-targeting-google-ads
https://adespresso.com/blog/facebook-conversions-api/2021-06-1809 minPPC Weekly Review042: Competitor bidding, monthly spend limits and top 10 data analysis mistakes (June 4, 2021)PPC news for June 4, 2021
https://www.searchenginejournal.com/top-data-analysis-mistakes-digital-marketing/407040/
https://www.vitousladislav.cz/blog/ppc-a-statistika/
https://www.wordstream.com/blog/ws/2021/05/26/google-ads-monthly-spend-limit
https://www.searchenginejournal.com/ad-world-may-2021-takeaways/407745/
https://www.searchenginejournal.com/sem-competitor-bidding/407662/
https://www.focus-age.cz/m-journal/aktuality/google-rozsiruje-nakupovatelny-obsah-o-zdroje-produktu-na-youtube__s288x15972.html
https://hanakobzova.cz/ppc-novinky-kveten-2021/
https://www.searchenginejournal.com/google-floc-explained-a-guide-for-marketers/409379/2021-06-0413 minPPC Weekly Review041: How to scale up your campaigns strategically and important breakthrough in YT measurement (May 21, 2021)PPC news for May 21, 2021
https://blog.google/products/ads-commerce/future-proof-measurement-privacy-safe-solutions/
https://zatomarketing.com/blog/how-to-scale-google-ads-tough-talk-time/
https://www.ppchero.com/video-as-a-non-negotiable-for-digital-marketing/2021-05-2108 minPPC Weekly Review040: The difference between 1st and 3rd party cookies and what its depreciation really means for analytics and ads (May 8, 2021)PPC news for April 8, 2021
https://www.kaspersky.com/resource-center/definitions/cookies
https://www.clixmarketing.com/blog/2021/05/03/does-ppc-work-for-every-business-and-other-faqs-in-digital-marketing/
https://about.ads.microsoft.com/en-us/blog/post/may-2021/our-upcoming-changes-to-phrase-match-and-broad-match-modifier2021-05-0812 minPPC Weekly Review039: Google vs. the World, Auto-applied Recommendations, Top-funnel Targeting and Marketing Psychology (April 30, 2021)PPC news for April 30, 2021
https://searchengineland.com/wordpress-proposes-blocking-floc-by-default-347887
https://www.searchenginewatch.com/2021/04/16/the-search-dilemma-looking-beyond-googles-third-party-cookie-death/
https://www.searchenginejournal.com/google-ads-automatic-recommendations/403050/
https://www.searchenginejournal.com/why-top-of-funnel-matters/403034/
https://www.wordstream.com/blog/ws/2021/04/23/influence-buyers-marketing-psychology2021-04-3011 minPPC Weekly Review038: Let's not pretend 1st party data can replace 3rd party cookies (April 16, 2021)PPC news for April 16, 2021
https://www.searchenginejournal.com/duckduckgo-announces-plans-to-block-googles-floc/401993/
https://www.searchenginejournal.com/google-ads-conversion-updates-global-site-tag-to-set-first-party-cookie-gmp-to-model-conversions-in-europe/402618/
https://www.wordstream.com/blog/ws/2021/04/12/first-party-data
https://www.searchenginejournal.com/breaking-google-announces-new-dynamic-exclusion-list/402600/
https://www.searchenginejournal.com/google-ads-account-takeover-cleanup/401194/
https://searchengineland.com/google-ads-rolling-out-auto-applied-recommendations-347739
https://partnerdash.google.com/apps/auto-applied-recommendations/home2021-04-1610 minPPC Weekly Review037: AI tools for digital marketing, tips on Linkedin and Instagram ads and more (April 9, 2021)PPC news for April 9, 2021
https://www.adleaks.com/ai-and-digital-marketing/
https://www.socialmediaexaminer.com/how-to-optimize-instagram-ads-creative/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/ad-targeting-on-linkedin-made-easy-with-5-helpful-tips
https://zatomarketing.com/blog/video-lets-talk-the-keyword-and-its-future-marketing-millimoment/
https://searchengineland.com/the-concerning-future-of-the-resilient-keyword-3475312021-04-0914 minPPC Weekly Review036: Advertising without cookies and FLoC? Apocalyptic vision is more probable than you though (April 2, 2021)PPC news for April 2, 2021
https://www.socialmediaexaminer.com/how-marketers-can-respond-to-apple-ios-14-privacy-update/
https://www.ppchero.com/the-complete-checklist-for-managing-campaigns-on-facebook-that-will-solve-more-than-90-of-your-problems/
https://www.wordstream.com/blog/ws/2021/03/29/succeed-with-google-ads-broad-match
https://www.facebook.com/business/help/966883707418907
https://www.searchenginejournal.com/facebook-analytics-is-shuttering-on-june-30/401143/2021-04-0210 minPPC Weekly Review035: FLoC is not GDPR compliant, customer reviews in PPC and much more (March 27, 2021)PPC news for March 27, 2021
https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857
https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/
https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/
https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/2021-03-2605 minPPC Weekly Review034: The end of the cookies, FLoC, LTV targeting and much more (March 19, 2021)PPC news for March 19, 2021
https://searchengineland.com/floc-is-coming-heres-what-we-know-so-far-346857
https://www.searchenginewatch.com/2021/03/16/the-five-latest-google-ads-features-and-how-to-make-the-most-of-them/
https://www.ppchero.com/analytics-what-sources-are-stealing-your-paid-revenue-attributio/
https://adalysis.com/blog/two-new-tools-to-help-you-navigate-the-modified-broad-to-phrase-match-changes-in-google-ads/2021-03-1911 minPPC Weekly Review033: March 15, 2021PPC news for March 15, 2021
https://www.ppchero.com/how-to-optimize-your-ppc-campaign-for-saas-products/
https://www.adleaks.com/app-store-ads/2021-03-1508 minPPC Weekly Review032: March 12, 2021PPC news for March 12, 2021
https://www.wordstream.com/blog/ws/2021/03/11/responsive-search-ads-new-default-google-ads
https://www.jonloomer.com/how-to-share-facebook-custom-conversions/
https://www.jonloomer.com/how-to-optimize-for-a-clients-configured-facebook-events/
https://newsfeed.cz/facebook-pridava-reklamy-do-kratkych-videi-a-nabizi-dalsi-moznosti-monetizace/2021-03-1207 minPPC Weekly Review031: March 11, 2021PPC news for March 11, 2021
https://www.searchenginejournal.com/ppc-automation-optimization-magic-wheel/398251/
https://www.ppchero.com/google-is-retiring-tcpa-and-troas-bidding-strategies/
https://about.ads.microsoft.com/en-us/blog/post/march-2021/get-full-control-over-your-dynamic-search-ads-with-static-headlines
https://zatomarketing.com/blog/how-to-fix-a-google-merchant-center-suspension-for-misrepresentation-or-unacceptable-business-practices/2021-03-1107 minPPC Weekly Review030: March 10, 2021PPC news for March 10, 2021
https://kenshoo.com/blog/monthly-paid-media-spend-snapshot-february-2021/2021-03-1002 minPPC Weekly Review029: March 9, 2021PPC news for March 9, 2021
https://www.searchenginejournal.com/global-ad-blocker-trends/398133/
https://blog.google/products/flights-hotels/more-choice-travelers-free-hotel-booking-links/2021-03-0906 minPPC Weekly Review028: March 8, 2021PPC news for March 8, 2021
https://www.adleaks.com/digital-privacy-changes/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/3-b2b-content-marketing-strategies-to-help-startups-boost-lead-g
https://www.socialmediaexaminer.com/customer-lifetime-value-how-to-calculate-ltv-for-facebook-and-instagram/
https://www.searchenginejournal.com/national-international-google-ads-campaign/397101/
https://www.ppchero.com/how-to-do-aso-in-2021-app-store-optimization-tips/
2021-03-0805 minPPC Weekly Review027: March 5, 2021PPC news for March 5, 2021
https://zatomarketing.com/blog/floc-privacy-sandbox-google-ads-privacy-changes-kinda-explained-zato-marketing-moment/
https://searchengineland.com/google-ads-mobile-app-adds-custom-and-performance-insights-notifications-346661
https://www.seroundtable.com/google-ads-evasive-ad-content-policy-31035.html
https://www.ppchero.com/february-2021-updates-to-paid-media-platforms/
https://www.stryde.com/facebook-ios14-update/
https://www.jonloomer.com/prepare-clients-for-ios-14/
https://grouptwentyseven.com/google-ads-got-you-frustrated-try-microsoft/2021-03-0506 minPPC Weekly Review026: March 4, 2021PPC news for March 4, 2021
https://blog.google/products/ads-commerce/a-more-privacy-first-web/
https://www.searchenginejournal.com/google-will-not-track-users-after-replacing-third-party-cookies/397739/
https://www.optmyzr.com/blog/6-google-smart-shopping-optimizations-to-improve-profitability/
http://www.clixmarketing.com/blog/2021/03/03/how-might-ppc-fit-differently-in-your-funnel/
https://www.searchenginejournal.com/pinterest-ads-getting-started/396969/2021-03-0407 minPPC Weekly Review025: March 3, 2021PPC news for March 3, 2021
https://www.searchenginejournal.com/why-guest-blogging-is-the-worst-link-building-strategy/396039/
https://seths.blog/2021/03/the-weight-of-repetitive-tasks/2021-03-0302 minPPC Weekly Review024: March 2, 2021PPC news for March 2, 2021
https://adespresso.com/blog/apple-ios-14/
https://business.linkedin.com/marketing-solutions/blog/linkedin-b2b-marketing/2021/4-tips-for-a-full-funnel-content-marketing-strategy
http://www.clixmarketing.com/blog/2021/03/01/goals-strategies-tactics-which-is-which/
https://www.adleaks.com/amazon-ads-guide/2021-03-0204 minPPC Weekly Review023: March 1, 2021PPC news for March 1, 2021
https://www.socialmediaexaminer.com/facebook-conversions-api-what-marketers-need-to-know/
https://www.adleaks.com/data-capture-solution/
https://kenshoo.com/blog/incrementality-vs-mta/
https://ppchubbub.com/google/google-ads/google-ads-new-improved-match-types-goodbye-bmm/
https://www.searchenginewatch.com/2021/03/01/how-to-best-utilize-the-networks-within-google-adwords/2021-03-0108 minPPC Weekly Review022: February 26, 2021PPC news for February 26, 2021
https://www.jonloomer.com/these-ads-suck/
https://www.searchenginejournal.com/facebook-microsoft-google-ads-comparison/397091/
https://www.searchenginewatch.com/2021/02/26/three-critical-ppc-trends-to-watch-for-in-2021/
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