Viveca Hess - Podcast Details

Shows

Smart Lawyers Position to TransitionThe Power of Connections with Viveca HessJoin host Victoria Collier in an inspiring conversation with Viveca Hess, founder of Hess Connect, as they explore "The Power of Connections" and its impact on lawyers and law firms. Discover how LinkedIn and other online marketing tools can transform your business relationships and brand positioning. Viveca's unique insights and actionable strategies will help you navigate the evolving world of professional networking. Embrace authenticity, showcase your personality, and attract high-quality connections to position your law firm for success. Don't miss this opportunity to unlock the true potential of LinkedIn and take your legal practice to new heights.2023-08-0325 min

Helios Consulting Podcast NetworkPocket Change: Meet Viveca Hess J.D, Lawyer, Consultant and Founder of HessConnectJoin Kait as she welcomes Viveca Hess J.D, Lawyer, Consultant and Founder of HessConnect. A vibrant, effervescent and positive presence that shows us the magic of LinkedIn. Viveca and Kait share the benefits and pitfalls often seen on LinkedIn. This conversation is packed to the brim with soul and heart, demonstrating the evolved modernity of our socially dynamic world. Focusing on not just the changes shown on LinkedIn as a platform, but the evolution of rhetoric we share on this platform. Have someone you’d like to see us feature? Want to share content idea...2023-01-2050 min

The Social Lawyer ShowEpisode #093 Lawyers Lunch & Launch: Guest Darcel Lobo & Starting Your Own Law FirmHow to open your law firm without breaking the bank and making sure you set a solid foundation is what my guest, attorney and entrepreneur Darcel Lobo will share with us! Specifically, we’ll cover… The plan - big picture decisions (niche, best client, opening date) How to define your target audience (practical steps) How to use LI to get visibility and start building authority (free account) 2021-04-3033 min

The Social Lawyer ShowEpisode #092 Lawyers Lunch & Launch: Spring into Practice with New Tools, LinkedIn Creator ModeIf you have a law practice and you are looking to grow your practice, book of clients, referral network, then you are a CREATOR! If you are in business, you are a creator. Why? Because you should be creating content for your audience whether direct to clients, individuals or businesses, or to your piers, a referral network. Realize that though more time goes into creating your original content (rather than simply sharing, commenting or engaging in someone else’s content), you are positioning yourself as the authority in your industry. You are building and sh...2021-04-2220 min

The Social Lawyer ShowEpisode #091 Lawyers Lunch & Launch: Spring into Practice with New Tools, LinkedIn StoriesWait, what, LinkedIn Stories? Yep, it seemed to be working for Instagram, so LinkedIn created their own, business toned version! Much like the introduction of Instagram Stories, LinkedIn Stories offers a huge opportunity to create a stronger, more personable dialogue with your audience in this new “snackable” format to show case your knowledge and authority in a fun/engaging way. But before jumping straight into your new LinkedIn Stories content strategy, it’s worth considering who you’re talking to and why you want to capture their attention. Understanding the audience you’re talking to, what they a...2021-04-1519 min

The Social Lawyer ShowEpisode #090 Lawyers Lunch & Launch: Spring into Practice with New Tools, LinkedIn EventsOne of the most valuable tools LinkedIn rolled out a midway through last year was EVENTS. This past year interactions rapidly transitioned from in person to online, and this particular tool became an efficient way LI offered to promote, well, your events including webinars, zoom based or otherwise, workshops, announcements and updates related to your firm. So, let’s talk about what this is, how to implement, and leverage it for your law practice as we evaluate what new approach or strategy you can adopt in this second quarter of Spring to meet your business goals!2021-04-0913 min

The Social Lawyer ShowEpisode #089 Lawyers Lunch & Launch: The Right Visibility for LawyersAre you ready to be visible? Are you ready to step up and show up for your online audience in the same way you would in your real, offline, life, for clients, referrals, business partners? It’s time! For those of you who have been online (anyone not?) and you are at all wondering how to create those client relationships, pay attention. Everyone wants to jump right into the client engagement stage, and I get it, everything else in your life moves at rapid pace. But, here’s where you’re going to have to slow dow...2021-03-1812 min

The Social Lawyer ShowEpisode #088 Lawyers Lunch & Launch: My Why for creating Linked-In Leveraged Lawyers™This one is a personal. It will be a bit out of the ordinary, and go deep(er than usual) on a personal level than what I usually serve up here on the Lawyers Lunch and Launch show. How? I’m going to share with you my big WHY(s) for creating my LINK-IN LEVERAGED LAWYERS™ course, which is really more of a journey, for lawyers. I’ve been hinting at this LINKED-IN LEVERAGED LAWYERS™ course offer over the last few weeks. Then, suddenly someone asked me WHY? Why are you putting all this energy, effort...2021-03-1118 min

The Social Lawyer ShowEpisode #087 Lawyers Lunch & Launch: LinkedIn Sales Navigator - What & Why!A few months ago, I received a message from someone who said “I see you may be interested in purchasing real estate in New Zealand.” Really?! How, why, and what on earth is it about my profile that gives you that idea in any way?! Today we get hit up by plenty of attempts to connect on LinkedIn, and sadly most are not a good fit. We’re busy, we are getting more and more selective about where we spend our time - so be respectful of this! One of the best ways I’ve found to show...2021-03-0410 min

The Social Lawyer ShowEpisode #086 Lawyers Lunch & Launch: Your Online Profile, Presence, & Brand Matters!When someone comes knocking on your law practice door, you don’t welcome them in to your office consisting of torn carpeting, broken furniture, or peeling paint, right?! Of course not! Similarly, as you open your virtual office door - especially this year of offline, virtual touch points - you should not welcome anyone to a default, ‘broken’ online profile or presence! This is why I’ve focused steadily on ensuring you are not that ‘default’ (broken) attorney, but rather taking a proactive approach to engaging relationships. Isn’t this what you would do in real life? You don’t just...2021-02-2513 min

The Social Lawyer ShowEpisode #085 Lawyers Lunch & Launch: What the Tech!Many of us have been doing plenty of navel gazing this past year - wait what? Yes, today defined as ‘self-absorbed pursuit’ - as in we’ve had more time (non-existent or very short commute) to evaluate and turn our gaze inward asking ourselves how to interact, engage in that non-physical, online kind of way. On this episode I talk about the third most common objection or frustration I hear from lawyers related to their online positioning and engagement…“I don’t even know where to start”, “I’m not tech-savvy”, or “lack of know-how”….So let’s talk about a few easy, act...2021-02-1816 min

The Social Lawyer ShowEpisode #084 Lawyers Lunch & Launch: Time, really?This month of February I continue to to address THE most common pain points, misunderstandings and questions I’ve heard from lawyers this last year when it comes to their online presence and engagement. This week I dive into the matter of time. Really? Nope. There's more to this than simply concern about wasting those non-billable hours. If you knew, understood, or believe (as you should) that your online presence, activity, and engagement directly correlated to the growth of your law practice and quality of clients - would you be willing to spend a few hour...2021-02-1021 min

The Social Lawyer ShowEpisode #083 Lawyers Lunch & Launch: Online Positioning #1 IssueThis month of February I am going to address THE most common pain points, misunderstandings and questions I’ve heard from lawyers this last year. This week I'll start off with “SEO” - What is it? How has it evolved? And, as always, the 3 things you can do right now to optimize (ie rank more highly) w/in the search engines…. Of all the online channels/social media tools, LinkedIn is the most familiar and meaningful to lawyers because it was built as a business based channel. Reminder - it is SO MUCH MORE tha...2021-02-0417 min

The Social Lawyer ShowEpisode #082 Lawyers Lunch & Launch: Wrapping Up Your Online Profile & BonusWhy bother with optimizing my LinkedIn profile? Does it even matter? How do I know or measure whether it makes a difference in growing my law practice? Of all social media platforms, LinkedIn, which is considered the “professional” social network, is far and away the most popular with attorneys. Due to its professional tone, lawyers naturally feel comfortable participating on LinkedIn. According to a 2019 ABA Legal Technology Survey Report, over 98% of lawyers now use the platform. But simply having a basic or worse default profile on the platform isn’t enough to leverage it for your ben...2021-01-2826 min

The Social Lawyer ShowEpisode #081 Lawyers Lunch & Launch: Feature Section for DimensionThis one area of LinkedIn is often overlooked but has some incredible potential to help you stand out and show clients what you’re all about. Any guesses what it could be? Alright, I’ll tell you... It’s the LinkedIn Featured section, and it’s a visual opportunity for you to present a clear picture of who you are, what you do, and your expertise. 2021-01-2621 min

The Social Lawyer ShowEpisode #080 Lawyers Lunch & Launch: About You - Personal & ProfessionalIn this show I talk about the ABOUT section of your LinkedIn Profile (that really relates to any online channel and positioning). I’ll relate today’s topic specifically to three past clients and how we positioned these entrepreneurial and visionary attorneys to step up and truly stand out! (Catch visuals from my LinkedIn Profile). 2021-01-1426 min

The Social Lawyer ShowEpisode #079 Lawyers Lunch & Launch Your Online Profile: Clients Don't Want To Hire Default AttorneysYour headline is one of the most visible parts of your LinkedIn Profile and it’s a huge factor in that person’s decision to reach out to you or move on to the next person. It’s also a major factor in LinkedIn’s search algorithm. Headlines carry a lot of weight when the platform is deciding which profiles to serve up for different queries. Optimized headlines = more searches, more searches = more views, and more views = more opportunities and deals.At the end of the day, LinkedIn is a search engine just like Google, YouTube, or Amazon, and you are...2021-01-0709 min

The Social Lawyer ShowEpisode #078 Lawyers Lunch & Launch: Why are you not booking clients on LinkedIn?Can I trust this person? Can I respect this person? Is there warmth and competence? From my experience, here are the top 3 reasons you are not efficiently connecting and generating high quality client relationships optimization, regular engagement, and providing a personality-infused presence!2021-01-0714 min

The Social Lawyer ShowEpisode #077 Lawyers Lunch & Launch: Wrapping It Up and Preparing for the New YearTo best prepare for this new year and accelerate the success of your law practice, start looking at how to start uncovering what you uniquely bring when you step into your leadership role as partner, managing partner or founder of a law practice. Having these keys in hand will make it easier to operate as partners, and resonate with your prospective clients! My guests - joining live all the way from Geneva, Switzerland - share some valuable insight with us, including elaborations on these three points… 1. WHY YOUR UNIQUENESS DRIVES SUCCESS 2. PERSONALITIES AR...2021-01-0739 min

The Social Lawyer ShowEpisode #076 Lawyers Lunch & Launch: Leveraging Search Engine OptimizationIn a sea of sameness, what are you doing to stand out in in a way that will give them a reason to trust you with their big business dreams, pain points, and aspirations? Combine your voice with relevant keywords to leverage all the search engine optimization juice you deserve.2021-01-0713 min

The Social Lawyer ShowEpisode #075 Lawyers Lunch & Launch: An Opportunity to Convey Your Personal BrandThe Feature section is located toward the top of your profile between the About section and Activity section. This is where you have an opportunity to convey your personal brand to anyone.2021-01-0715 min

The Social Lawyer ShowEpisode #074 Lawyers Lunch & Launch: My LinkedIn About SectionMy LinkedIn “About” section should be all about me right? It’s my profile. Wrong! It should be all about you to the extent its all about the value and experience you bring to your audience of readers!2021-01-0721 min

Maximum Lawyer"LinkedIn for Lawyers" w/ Viveca Hess 280This week we have Viveca Hess as a guest on the podcast! As a recovering lawyer, Viveca had over a decade since creating her own law marketing agency to figure out a few stress-relieving, results-driven strategies to grow and streamline a lawyer's life and practice. Studying people, human nature and how we communicate to build meaningful relationships is her passion, always has been. But, it wasn’t until several years after graduating from law school she owned up to her passion for blending creative story-crafting with the design and psychology of communication. She initiated, cre...2020-12-0131 min

The Social Lawyer ShowEpisode #073 Lawyers Lunch & Launch: Smart Lawyers Leverage TechnologyThe work is piling up. Sometimes it feels like it’s just you. As if you’re the only one that’s struggling to get all of these menial repetitious tasks done. But it isn’t. Lawyers everywhere have too much to do and too little time. Applying the right approach, you can automate, semi-automate, outsource and delegate your non billable work! Let's look at a few tools.2020-11-2814 min

The Social Lawyer ShowEpisode #072 Lawyers Lunch & Launch: Why Should You Care About Email MarketingSo, why should you care about email marketing in 2020?? Over 60% of the global population has internet access, and nearly everyone has an email address. If you are a digital marketer - aren’t we all nowadays - you should be incorporating email into your overall business development…. ESP (no not mind reading), but Email Service Provider to keep in touch, in reach, in trust 2020-11-2815 min

The Social Lawyer ShowEpisode #071 Lawyers Lunch & Launch: Think Total Revenue EarningsThink total revenue earnings correlate strongly between the number of lawyers hired and number of clients and matters worked? Surprisingly, no!2020-11-2311 min

The Social Lawyer ShowEpisode #070 Lawyers Lunch & Launch: Pivoting Interview with Attorney David SenoffJoin me for an interview with David Senoff - a premier appellate attorney who also handles class action, insurance bad faith, and election law. He is the founder and managing member of First Law Strategy Group together with his partner Hillary Weinstein. Starting in 2008 he has been named one of Pennsylvania’s “Super Lawyers” as well as ‘Best Lawyers in America” starting in 2013 to present. We discuss his firm setup from ground up using various apps, social media marketing (so relevant now that we cannot enjoy face-face marketing/networkign), and finally how he managed to transition f...2020-06-1538 min

Cultivating Business GrowthThe Legal Series - Optimize Your LinkedIn Profile for Firm Growth featuring Viveca HessWe are learning how to optimize your LinkedIn profile for firm growth in this episode! Founder of Hess Connect, host of the Social Lawyer Show and host of the LinkedIn Live, Lawyers That Lunch and Launch, Viveca Hess joins us for this episode to highlight the importance of using LinkedIn in your law firm.2020-06-0854 min

The Social Lawyer ShowEpisode #069 Lawyers Lunch & Launch: The Transformation of How Legal Services are DeliveredAfter listening carefully to the online conversations, concerns and questions from both my own attorney clients and generally, how we move forward is turning on how the future for the delivery of legal services will look like following this period of lockdown, remote working environments and online meetings…. Even before these trying times however we began seeing a conversion from live enterprises to their online counterparts, and here are the three main areas where I’ve seen significant transformation already. I want to share these so you are as well prepared as possible - whatever that looks like...2020-05-2713 min

The Social Lawyer ShowEpisode #068 Lawyers Lunch & Launch: Positioning Lawyers Online and Building Your NetworkWe’re learning that more than ever your prospective clients are consuming content through online articles, video, podcasts and webinars, along with more conversations and connections being made initially online in a way we’ve never quite seen before. The Social Network of choice for most attorneys and many of their clients is LinkedIn to both begin and continue relationships. As a Professional Network LinkedIn is where we’re spending most of our time for the purpose of doing business. The number one mistake I see on this channel is attorneys who are themselves using it as pa...2020-05-2014 min

The Social Lawyer ShowEpisode #067 Lawyers Lunch & Launch: Moving Forward, Lessons Learned & Future LeverageThe COVID-19 crisis is upon us, and lawyers are in the eye of the storm. When crisis hits, businesses, individuals, and institutions turn to lawyers for calm and measured counsel. At the same time, calm is hard to come by these days—even for the most seasoned lawyers. Here we'll talk from specifics to more general; Force Majeure clauses, firm preparedness and tech setup, to finally our biggest takeaways so far. 2020-05-1312 min

The Social Lawyer ShowEpisode #066 Lawyers Lunch & Launch: Online Tools for Lawyers - Navigating Sales NavigatorTogether with my LinkedIn expert guest, Gordon Ho of Rainmaker Dots, we discuss LinkedIn and specifically, how to use premium level Sales Navigator as a platform providing several features focusing on helping you find the right prospects. We'll talk about the many benefits for lawyers and their practice, and how to manage easily, efficiently. 2020-05-0341 min

The Social Lawyer ShowEpisode #065 Lawyers Lunch & Launch: Online Tools for Lawyers - CRMCLIENT RELATIONSHIP MANAGEMENT - CRMs are essential to managing client relationships from your first meeting in person and especially, if that first introduction was online. From marketing, outreach, that first meeting i person and as today, more likely, online, to scheduling consultations, to booking appointments, to communications generally this can all take place within the CRM that suits your particular needs and practice. Here are the three most important questions to ask yourself as you choose what will work for your particular law practice....2020-05-0322 min

The Social Lawyer ShowEpisode #064 Lawyers Lunch & Launch: Linkedin Ads with AJ WilcoxIf you ever had questions about what types of LinkedIn ads are available, whether it's the right strategy for your law firm or business, and associated costs, listen up! AJ Wilcox is one of the foremost experts on all things having to do with Linkedin Ads and has handled some of the world's largest accounts successfully. He has several pointers for you to consider here...2020-03-2531 min

The Social Lawyer ShowEpisode #063 Lawyers Lunch & Launch: Lawyers Thinking Outside Box Interview with Joseph WilsonThis attorney has got some big out of the box thinking using Instagram in all the right ways! Striking a balance between professional, personal and personalizing the professional to build trust is key - and Attorney Joseph Wilson does it well! Join in and learn how it can be done to build quality client relationships (and your bank account). 2020-03-1324 min

The Social Lawyer ShowEpisode #062 Lawyers Lunch & Launch - 3 Top Tips for Lawyers from Social Media Marketing World 2020 2020-03-0918 min

The Social Lawyer Show#061 Lawyers Lunch & Launch: Tips, Tools & Strategies, Unboring Compliance Interview w/Linsey Levine, Esq.As founder of Linsey Shae Consulting, Linsey Levine, brings over a decade of experience in corporate America, including Comcast and the Miami Heat. After graduating from New York Law School, Linsey worked as in-house counsel for Comcast where she was promoted to Chief Compliance Officer of her division. It was there she realized the importance of having a strong compliance program, no matter the size of the company. While most people see compliance as a tedious task that restricts companies from working in the most productive way, Linsey’s unique approach takes into account organizational efficiency whil...2020-02-2729 min

The Social Lawyer Show#060 Lawyers Lunch & Launch: Tips, Tools & Strategies, LinkedIn Optimization Interview w/John NemoThis one is good - all about positioning online, and specifically on LinkedIn! With top influencer, business coach, speaker, John Nemo who is a bestselling LinkedIn Author & Trainer. He has been featured by LinkedIn's official marketing blog, Social Media Examiner, Entrepreneur on Fire, Inc. Magazine, Huffington Post, Business Insider and many others. John has personally rewritten the LinkedIn profiles of Chris Brogan, John Lee Dumas, John Jantsch (Duct Tape Marketing), Mari Smith, Dan Miller, Ray Edwards, Tom Ziglar (son of Zig Ziglar), Jairek Robbins (son of Tony Robbins) and many other A-List business names and entrepreneurs. This...2020-02-2251 min

The Social Lawyer Show#059 Lawyers Lunch & Launch: Tips, Tools & Strategies, Contrarian Referral Generation Interview w/Stacey Brown RandallToday I am thrilled to offer up a special guest, Stacey Brown Randall, who is the Contrarian Referral Ninja! She offers a very unique system and approach starting with redefining how most of us have understood the concept of referral, her proprietary system in a nutshell, and a few very successful lawyer case studies. Don't miss this sustainable, replicable and meaningful channel for growing your law practice! 2020-02-0649 min

The Social Lawyer Show#058 Lawyers Lunch & Launch: 2020 Vision Habits, Goals and Procrastinator Punching Interview w/Andy KemalThis first month of 2020, we refine our 2020 VISION for articulating our goals, shaping our habits, and follow through. Specifically on this episode I interview bow-tied Brit, tech executive, and business coach Andy Kemal of Infix and his top three tips for thwarting procrastination - all very doable - so stop procrastinating and start listening to get start off your 2020 strong! 2020-01-2924 min

The Social Lawyer Show#057 Lawyers and Storytelling Video Interview with McClatchyWhy video? Video is quick, easy, and most importantly when done well, it's meaningful. Video also has the power to answer your clients’ questions before they even walk in your door or pick up the phone. You look knowledgeable and generous for sharing your expertise, and your passion and personality become a part of the information your viewers take away. Video lets viewers start to feel like they know you, and they are converted when you give them something of real value to take away and use to solve their problems. Video is al...2019-10-1044 min

The Social Lawyer Show#056 How to Share Your Lawyer StoryGood lawyers have an ability to tell stories. Whether they are arguing a murder case or a complex financial securities case, they can capably explain a chain of events to judges and juries so that they understand them. The best lawyers also create narratives that have an emotional impact on their intended audiences. But how can lawyers go about constructing a great story? Today we'll address, through examples, how to transform a cold presentation of yourself and your practice into a seamless, captivating story that resonates and builds trust with your particular prospective clients, while s...2019-09-2714 min

The Social Lawyer Show#055 Lawyers Avoiding Myths to Build StoriesWith technology advancing at breakneck speed, the bullhorn and big marketing budgets are no longer the most relevant game changer! And, still most lawyer marketing looks the same. Potential clients will connect with an attorney more if that lawyer has an interesting story to tell. Storytelling allows lawyers to differentiate themselves and connect with clients and make them want to work with you. We’re hardwired to learn, and most importantly, connect through stories.2019-09-1309 min

The Social Lawyer Show#054 Interview with Joseph Wilson Masterful Public Speaker and AttorneyJoseph Wilson is a personal injury trial lawyer and the owner of JL Wilson Trial Law located in Atlanta, Georgia. He is also the creator of Fearless Public Speaking in 45 Days, which is a 6 week transformational online program for business professional and entrepreneurs who have fear or anxiety of public speaking, and who want to transform into masterful public speakers. Joseph is also a Masterful Instagrammer and knows how to position, combine and share his professional and personal life in an intentional and elegant way to build relationships! 2019-08-2222 min

The Social Lawyer Show#053 Interview with Law Firm Culture Shifter David FreemanDavid H. Freeman, J.D., is an award-winning law firm adviser and multiple best-selling author who helps firms build strong cultures of business development. For 3 consecutive years, David was voted the "Best Business Development Coach and Consultant" in National Law Journal surveys. For over 24 years, he has worked with thousands of lawyers in hundreds of law firms world-wide, including nearly half of the AmLaw 200. In this interview he shares his best law firm business building tips and strategies from his Cross Serving platform, and decades of experience as a coach to lawyers. 2019-08-1632 min

The Social Lawyer Show#052 Interview with Stress Reliever Dina CataldoIf you are a driven lawyer who's overwhelmed and craving a bit of ease (I know there are a few out there!), then this is for you! Dina Cataldo has developed several strategies, and methods to design the life you deserve. Dina is on a mission to help lawyers live better, and she really knows what she's talking about coming from what used to be a 70 hour work week... She continues her lawyering while also helping people cultivate clarity, and you can hear the passion and joy in what she has to offer. She's learned h...2019-06-2829 min

The Social Lawyer Show#051 Interview with Business Coach, Andy KemalAndy Kemal has been coaching small businesses since 2011. He had a long successful career as a technology executive of 30 years, where he made his millions building and managing large $100m+ organizations. He retired from technology after 2 decades where he led multinational technology groups building businesses in the fast-paced mobile tech industry. As a leader in business and technology, he found that his skill for leading and teaching could be utilized to help small businesses get focused and achieve greater results, therefore he followed his passion and started INFIX (Kemal Consultants, LLC)....2019-06-0725 min

The Social Lawyer Show#050 Advanced LinkedIn Voice Messaging for Lawyers 4/4Have you ever typed out a long message and thought about how much faster and easier it would be to say it out loud? And, as a time-strapped attorney, saving time is key. To give you more ways to have conversations, LinkedIn has now added the ability to record and send voice messages to your first degree connections of up to one minute in on mobile. Whether you’re responding while walking or multitasking, or need to give an in-depth explanation, voice messages let you more easily and quickly communicate in your own voice with your connections....2019-05-2305 min

The Social Lawyer Show#049 Advanced LinkedIn Video Captions for Lawyers 3/4Why video needs captions? Research shows that only around a third of people watching video on mobile have the sound on, and about half watching from desktop. That means most LinkedIn members will be watching your video as if it’s a silent film. Prepare accordingly by including descriptive images, explanatory infographics, and even expressive body language. Even if your video isn’t speech heavy, adding captioning will make them more accessible. Plus, since LinkedIn just added a captioning feature there’s no excuse for your videos to not have subtitles. Here are...2019-05-1609 min

The Social Lawyer Show#048 Advanced LinkedIn Video General for Lawyers 2/4Since the launch of LinkedIn native video in 2017, it's clear that LinkedIn is much more than just a platform for long-form business content. In one year since 2017 LinkedIn video posts generated more than 300 million impressions, an average of three times the engagement of text posts, and native videos are five times more likely than other content to start a conversation among LinkedIn members. Here are my five top tips for creating compelling video content, and delivering a valuable experience for your selected audience... 2019-05-1010 min

The Social Lawyer Show#047 Advanced LinkedIn Lawyer Tools & Tips 1/4Content is king right? You’ve put thought, effort, and time into that LinkedIn article, and what happens? Crickets! What’s the point you wonder if nobody is even paying attention. We’ve all been there… Unfortunately, that's the all-too-common story of business owners (and time-strapped lawyers) who try to grow their personal brand, position on LinkedIn. You put all this time and effort into content and nobody sees it. Here are my top three, easy to implement (and proven) tips for garnering much more attention, more views and engagement…2019-05-0308 min

Nemo RadioBuilding A Powerful (and Approachable!) Personal Brand With Viveca HessViveca Hess specializes in helping Attorneys, C-Suite Executives and other high-level professionals develop a more powerful (and yet approachable!) personal brand online. Discover Viveca's top tips for making yourself more appealing to potential clients online without sacrificing any of your professional standing! EPISODE LINKS Visit Viveca's Website: http://hessconnect.com/ Connect with Viveca on LinkedIn: https://www.linkedin.com/in/vivecahess/ Listen to Viveca's Podcast: http://hessconnect.com/thesociallawyershow/2019-04-3000 min

Nemo RadioBuilding A Powerful (and Approachable!) Personal Brand With Viveca HessViveca Hess specializes in helping Attorneys, C-Suite Executives and other high-level professionals develop a more powerful (and yet approachable!) personal brand online. Discover Viveca's top tips for making yourself more appealing to potential clients online without sacrificing any of your professional standing!EPISODE LINKSVisit Viveca's Website: http://hessconnect.com/Connect with Viveca on LinkedIn: https://www.linkedin.com/in/vivecahess/Listen to Viveca's Podcast: http://hessconnect.com/thesociallawyershow/2019-04-3030 min

The Social Lawyer Show#046 A Whole New Mindset for LawyersLawyers are under a lot of pressure and don't necessarily take comfortably to rapid technology changes, big data or process development. Clients are demanding greater responsiveness at lower costs and may more readily send work to offshore, automated or online providers. The successful lawyers will be leaders and problem-solvers. Unnecessary conflicts are out; civility, professionalism and especially personality are more important than ever. Way back when, lawyers became subject matter experts and were on the top of their game for many years. Today change is occurring at an exponential rate, information is available 24/7...2019-04-2512 min

The Social Lawyer Show#045 Lawyer Productivity - Healthy YouAs an attorney, you likely have a lot of people depending on you – law firm staff, clients, professional acquaintances, and family. Trying to meet everyone’s needs can become an extremely stressful endeavor. That’s why it’s so important for you to put yourself on that long list of responsibilities. In order to practice law at your most effective level, your health and wellness must be a priority in your life. Here are 5 tips that will help provide a satisfying and sustainable practice...2019-04-1809 min

The Social Lawyer Show#044 Lawyer Productivity Tools IThis month I'm focusing on productivity for your law office, and for yourself. Search the term “productivity” in the App Store, and you will find hundreds of results. There’s never been more software and apps to help people better manage their time. In addition to the many marketing and practice management tools, there’s an overwhelming list of tools claiming to boost your productivity. I've narrowed down a few that are both relevant to law firms as well as secure, inexpensive, and easy to implement. The first two weeks I'm showing a few reliab...2019-04-0407 min

The Social Lawyer Show#043 Navigating LinkedIn Sales Navigator for LawyersIf you are looking to grow your law practice by generating more qualified leads on LinkedIn, LinkedIn's Sales Navigator is for you. If you are wondering how LinkedIn Sales Navigator can help, listen in here as I walk you through some basics and a few of the most recent updates that will give you an edge in outreach - to the right kind of clients or referral network! 2019-03-2816 min

The Social Lawyer Show#042 Lawyers Content Outside the BoxIf you are at all active online, you know the feeling of stressing out over your content at the last minute... You try to stick to a regular content schedule and so you scramble to write a quick blog post just to hit the weekly quota. This isn’t just an isolated event. There’s a massive problem in the legal industry with people who are unsure about how to create a sustainable content marketing strategy - especially when they are also meeting billable hours, handling a large case load and simply lawyering! 2019-03-2105 min

The Social Lawyer Show#041 Lawyer Sharing SlideShare on LinkedInThis gem of a slide-hosting platform is the “sleeping giant” that all content marketers should befriend. There are 40 different content categories on SlideShare, so the competition for your particular niche is probably relatively small – providing you with a relatively uncluttered distribution channel. Also, 80% of SlideShare traffic comes from search engines - now if this doesn’t set your SEO happiness-receptors aglow, I don’t know what will! Using SlideShare a no-brainer. With minimal effort, you can even upload existing slide presentations you’ve already created in a variety of formats! 2019-03-1409 min

The Social Lawyer Show#039 A Story Narrative for your Law ClientsA content marketing strategy which is what I’ve been chatting about on these last three shows is nothing without a story that weaves us in, that makes us feel, that makes us willing to take a journey away from our day to day schedules. Just like the point of content marketing, story telling is not to so much selling as it is building strong, loyal relationships. People want more than data, they want to be transported, they want and love stories.2019-02-2810 min

The Social Lawyer Show#038 Know Your Client Audience for Successful Content MarketingThe most important way to develop a keen understanding of your ideal client is of course to have conversations directly with them, and this can come from your past experiences handling their needs, or in the case of pivoting your practice in a different direction, about listening carefully online. Social media audience analysis can give you insight to what content topics are most relevant and meaningful to your specific audience, and you can them map out your content marketing strategy, to move your prospects from awareness to evaluation to the conversion stage.2019-02-2107 min

The Social Lawyer Show#037 Content Marketing Plan and Strategy for your Law ClientsNo one plans to fail, but fail to plan - and we know how that ends. In this episode I’m talking about having a plan and strategy for your content marketing. As mentioned in last weeks podcast, content marketing is all about providing useful, meaningful content to your clearly and specifically defined audience of prospective clients to drive qualified in-bound traffic. Nowadays there are lots of content marketing channels and strategies, so let me cover at least the basic element that must be in place for content marketing to work as intended…2019-02-1406 min

The Social Lawyer Show#036 Content Marketing Value for your Law ClientsThis month will be all about content marketing - because useful content should be at the core of all your marketing! Traditional marketing is becoming less effective and I want you to understand there is a better, more efficient, and more meaningful way! First, what is content marketing? It gets used and misused all the time, so let’s set the understanding straight... Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.2019-02-0809 min

The Social Lawyer Show#035 Future Pacing LinkedIn for LawyersAs you may have noticed, this first month of 2019 has been all about LinkedIn's newest features and how to leverage these to grow your law practice, position yourself more efficiently online, or build out your network generally. In this last segment of LinkedIn’s newest features, I’m going to future pace, meaning I’ll give you a heads up on preparation for 2019 LinkedIn trends based on several interviews, podcasts conducted and given, and hundreds of hours worth of research from this past year. In 2018, Linkedin turned out to be one of the biggest game change...2019-01-3107 min

The Social Lawyer Show#034 Use Your Living Lawyer Voice to PersonalizeA few months ago, LinkedIn rolled out its voice message feature within their app platform giving the ability to send voice messages within a private message. Why is this important? So, for those attorneys who are slightly time-strapped (no, I don’t know of one who has all the time in the world!), you can now easily and efficiently record a message and hit send, rather than typing out an entire message. Safe to say that sending off 10 personalized voice messages will save time over typing in 10 messages (that are much less personal) - right?2019-01-3104 min

The Social Lawyer Show#033 Newest LinkedIn Features for LawyersAs you may (or not) know, LinkedIn has been adding features at warp speed, some of which I’ve cherry picked out for you as most relevant to growing your law practice and positioning lawyers for authority building, and easy engagement. For 2019 the next generation of LinkedIn Company pages has been completely rebuilt to create and nurture conversations with LinkedIn now nearly 600 million member community (and 30 million pages). Here are a few of the new capabilities of these Company Pages... 2019-01-2406 min

The Social Lawyer Show#032 Sales Navigating Your Law PracticeAs we start the new year of 2019, I’ll be sharing a new up-leveled version of LinkedIn with you. I’ll be showing you around LinkedIn's premium level of services, Sales Navigator and all the benefits, ins, outs, and tips surrounding this tool! And, coming up later this month also a few other updates that are kicking in for LinkedIn this new year including voice messaging (more ways to have conversations!), a relaunch of LinkedIn pages with new business features, and much more about video as well! 2019-01-1708 min

The Social Lawyer Show#031 Lawyer Branding? Res Ipsa Loquitur!Personality Branding is a foreign concept to most attorneys. This is true for most forms of marketing in the legal field. Attorneys simply do not have time to brand themselves, or take branding into consideration when operating their firm. Who can blame them? Let’s face it, time is limited. However, branding is something that you cannot overlook. Who you are and what you are known for will eventually be made known. Do you want to be in charge of letting people know who you are, or do you want to leave it up to someone else to...2018-12-2116 min

The Social Lawyer Show#030 Branding and the Spaghetti Toss Part 2When we consider branding and balance, the focus should be on finding the right proportion of you relative to your narrowly defined audience. Spoiler alert - it’s not all about you. Though I see this running rampant on law firm website and online messaging! Your accolades, your recognition, your huge pre-court multi-million dollar settlements - these are all great, commendable, but make sure they are positioned so your specific audience (whether B2C or B2B) can identify with this messaging. This is the balance we have to strike. Very practically speaking, this is one of th...2018-12-1307 min

The Social Lawyer Show#029 Branding and the Spaghetti Toss Part 1Here’s the takeaway and business lesson: And, this is also why I named this first of two episodes the “Branding and Spaghetti Toss” - in all we do you must prepare. Otherwise, what are we doing? Just tossing the spaghetti against the wall to see if it sticks! I’ve been guilty of this toss! Have a marketing strategy, and prepare. No matter how much you pay for those Google adword campaigns, or how much time you put into your LinkedIn outreach and referral partner nurturing, it’s no good if you don’t prepare by thinking thr...2018-12-0706 min

The Law EntrepreneurHow to Build a Better Online Presence & Develop a Message That Sets You Apart - with Viveca HessViveca Hess is the CEO and founder of HessConnect, a full-service legal marketing service for estate planning and business attorneys who want to find more qualified clients. Viveca herself has nearly a decade of estate planning and business experience that gives her a unique insight into the needs of these businesses, as well as the challenges they face. We discuss how you can integrate the technical aspects of internet marketing with your brand messaging, allowing you to both reach more potential clients and demonstrate how you can provide value to them.2018-12-0340 min

The Social Lawyer Show#028 Storytelling Lawyers That ResonateYou can be bold enough to share your own story, the peaks, and most importantly the valleys and how you got through these rough patches. Because guess what? We’re all human, and we can all identify with life’s spills. People relate to stories! They see bits of themselves in the story teller, and this is all part of how you build the know, like and especially trust in a very competitive area. Because no one else has your story, you own it outright, and this means no one can compete on this level!2018-11-0209 min

The Social Lawyer Show#026 Lawyers Get Niche-PickyNiche marketing or ‘power niching’ as I’ve also heard it referred to as - as opposed to mass marketing positions you to speak in the most relevant way with your ideal audience of prospective clients. Other benefits including cost efficiency (so you can focus your resources on a specific group/industry), expert branding (you become the industry expert), level playing field (as an expert in a particular area, whether you are part of an Am Law 100 firm or solo practitioner, many clients aren’t too concerned about size as long as you knowledgeable on issues they need addr...2018-10-1905 min

The Social Lawyer Show#025 LinkedIn for Lawyers - More Than A Resume Portal!This past week I presented on social media to the Ca Special Districts Association Annual Conference in a very hot (110) Palm Springs. As I chatted with attorneys from various larger law firms who provide services to many public agencies across the country. As the eternal curious student I asked what they are currently doing in terms of engagement, and outreach to their relevant audience - in this case - stakeholders from public agencies including general managers, staff, and directors. I mean they were there at the conference setting up a booth and rubbing shoulders to k...2018-10-0706 min

The Social Lawyer Show#024 LinkedIn Positioning and Niche MarketingThis month we’ll take it further and explore how to re-evaluate the way to think of your legal services. You’ve heard it before, but it bears repeating - the riches really are in the niches. So, when I see yet another attorney profile that offers every imaginable legal service area, and claims to have expertise in several legal fields, it causes confusion. Realize that when you speak to everyone, you speak to no one. Like any other rainmaking effort, niche marketing will not bring you all the clients you can handle overnight. You must...2018-09-2115 min

The Social Lawyer Show#023 LinkedIn Update: Your Lawyer Profile & Summary 2/4This week I’m talking about two updates LI recently made and you should be aware of for the many opportunities these changes mean for business building. Let’s update your profile image and summary so you are leveraging these changes to build your practice. First, Your headshot has shifted to the left-hand side rather than centered on your profile. Because your background image is no longer obstructed by your headshot, you have more open space to work with, even though the size of the background photo is the same (1584 x 396 pixels).2018-07-1208 min

The Social Lawyer Show#022 LinkedIn Update: Native Video for Lawyers 1/4This week we’ll chat about how you can employ LI’s native video. And it used to be only available from your personal profile, but as of March this year, it is now available for B2B outreach purposes from your Business Page. LI is going all in with its B2B so companies can easily leverage sponsored content and company pages to reach and engage the right audiences, the right way. Why is a professionally based platform like LI doing this? Quite simply people—including business people—want to watch. Fifty-nine percent of executiv...2018-07-0509 min

The Social Lawyer Show#021 Implementing and Optimizing Your Law Blog Part 4/4This week we’re diving into part 4 of this months 4 part series on auto-piloting your law practice. One of the best tools and returns you can ever get for your marketing dollars is blogging. Because blogging is, and will remain, an essential game plan to reach your audience. You have a 434% higher chance of being ranked highly on search engines if you feature a blog as part of your website. Most importantly, your blog is the human face of your business. It’s where you offer relevant content for your audience as well as you...2018-06-2813 min

The Social Lawyer Show#020 Automating Your Outreach Through CRM Part 3/4This week we’re diving into part 3 of this months 4 part series on auto-piloting your law practice. While I shared a few ways to automate processes within your practice, this one will be about balancing automation with personalization when it comes to your law firm’s external processes. And, one of the most important aspects of any firm’s external processes is that of outreach and engagement. As any attorney, you have a finite amount of time (if any) to dedicate to legal marketing. It therefore becomes so important to have a process that genuinely nurtures a lead along the pat...2018-06-2109 min

The Social Lawyer Show#019 Time Saving Zaps for Law Firms Part 2/4This week we’re diving into part 2 of this months 4 part series on auto-piloting your law practice. This episode will be about easily streamlining through automation those parts of your practice that are repetitive yet necessary for your practice to thrive and scale while freeing up more time for you. It’s no surprise that law practice is one of the professions placing a high premium on time. By implementing a few key workflow automations, you will gain a significant edge in your business.2018-06-1411 min

The Social Lawyer Show#018 Automating While Personalizing Part 1/4This month I’m going to give you a few ways to easily implement automation processes into your practice so you can free up some summer fun, relaxation and time with the family. So, let’s dive into part 1 of this month’s June Auto-Drive… We’ll start by knocking off a few initial key points when it comes to auto-piloting aspects of your business. And, I’ll admit the concept of automating any aspect of my business was tricky for me to grasp and reconcile in my own mind because my business is all about creati...2018-06-0707 min

The Social Lawyer Show#017 Etiquette and Best Practices Off and OnlineYou apply and follow best practices within your firm and as you practice law, so is there any reason you do not on Linkedin? I’ve been experiencing plenty of LI ‘breaches’ from attorneys these last few months and want to make sure we cover these. Sure, most of the best practices I’ll cover seem like common sense, but amazingly, some attorneys seem to drop their common sense off at the office…. Essentially, understanding and employing good etiquette, on LinkedIn or in any situation, helps you to stand out, build relationships, and increase your success and business r...2018-05-2507 min

The Social Lawyer Show#016 GDPR for LawyersSo, all of a sudden, people in the online business world are finally starting to talk about “GDPR” - and it is becoming a big impending deal here in the US, but a big deal in the EU and UK. GDPR stands for General Data Protection Regulation and is a EU law taking effect on May 25, 2018. , On a very basic level is designed to give greater protection to an individual’s personal information and how it’s collected, stored, and used. There will now be very strict requirements placed on companies that possess and process the personal data of p...2018-05-1207 min

The Social Lawyer Show#015 Storytelling to ConnectFacts tell, stories sell. So let’s discuss how you can share your unique attributes and accomplishments, in a story to connect! And, everyone has a story, but no one else has your story... I tell my story all the time. I tell it on my website, in my client conversations, in my workshops, in my bio, anywhere anyone will let me or listen! Why? Because it helps my potential clients connect with me. The goal in telling my story is to show people that you know what it feels like to build a firm, a bu...2018-05-0309 min

The Social Lawyer Show#14 Why Attorneys Should Boldly Share Their UniquenessWe all know it’s a competitive environment however, continuing to view your marketplace as simply competitive will perpetuate the commoditization of you and your services. This is a very strong sentiment within me, the way I run my business and in every way I work with clients. And, I’ll be the first to say that my business model and approach is not a good fit for everyone. For those who believe that growing or evolving their own practice is a zero sum game all based on numbers alone, we’re not a good fit. I’ve said...2018-04-1618 min

The Social Lawyer Show#13 How Lawyers Can Avoid the Pitfalls of Commoditizing ThemselvesAs an attorney, you’ve devoted much of your life to get where you are today. You went to law school and spent countless hours studying. You slaved away for months preparing for the bar exam, and you passed. You’ve worked long hard hours in practice, building up your skills, knowledge, and experience. You’re highly qualified, highly educated…an expert. Very few people have the intelligence and determination required to achieve what you’ve achieved. And for that reason, it’s easy to see why a lot of attorneys cringe at the idea of legal services bec...2018-04-0517 min

The Social Lawyer Show#012 Optimizing Your LinkedIn ProfileWhat provides you with a channel to directly connect with new individual or corporate clients, expand your network, hire for your firm, or stay informed on relevant news and updates from a pool of over 500M members? Yep, that’s LinkedIn! According to a recent ABA survey, LinkedIn is also understandably the most popular and well utilized online channel for lawyers and their firms! With this in mind, your LinkedIn Profile is the most important elements of your LinkedIn experience. Let's explore what it takes to get noticed! 2018-03-2917 min

The Social Lawyer Show#011 Streamlining Your Law Firm ProcessesWhy your law firm practice should be like Starbucks? Because Starbucks has meticulous and detailed procedures for each and every shop so they all operate similarly regardless of location. Can you imagine how efficient your practice would be if you had policies and procedures in place for most aspects? Well, not quite so easy. You are busy lawyering and creating SOPs (standard operating procedures) takes time! Something most attorneys don’t have much of. In this episode I'll share 4 ways you can begin streamlining processes that will make a big, noticeable difference in your practice. 2018-03-2209 min

The Social Lawyer Show#010 Carefully Choosing Your ClientsAs part of this month’s WorkFlow series, # 4 I’ll talk a bit about how attorneys should be more picky about who they take on as clients. I’m going to show you a few ways to efficiently weed out the less than well suited clients for your particular practice, to help get the flow and happy back into your day to day lawyering life. 2018-03-1516 min

The Social Lawyer Show#009 Balance and Changing Career PathsThe legal profession is a stressful one. So it’s no wonder that lawyers suffer from depression at twice the rate of the general population, which means that of the 1.2 million lawyers in the United States, 240,000 of them are clinically depressed. Between the stress and the high levels of depression, it’s no wonder that 7 out of 10 lawyers surveyed by the California Lawyers magazine would change careers if the opportunity arose. But that’s not the only solution. There are plenty of ways to decrease the stress and increase happiness without leaving the profession altogether. However...2018-03-0826 min

The Social Lawyer Show#008 Creating a Peaceful, Calming EnvironmentThis month is going to be our March (not so) madness month and I’ll be focusing on various aspects of creating systems, strategies to streamline your workflow practice with one main focus for each of the next 5 weeks in March. Lawyers work hard. It’s simply the nature of the business. Practicing law is a demanding job that often requires long hours. Your schedule tends to be at the mercy of the court and the unexpected service of opposing counsel’s reply papers on a Friday afternoon can completely derail your weekend plans. That’s why it...2018-02-2813 min

The Social Lawyer Show#007 KHaggard Design Branding for LawyersBranding is so much more than a pretty face. Here we explore all that branding should be, what to consider and understand before deciding it's time to create your platform (or refresh). It's all about you and your business, but only to the extent it relates, benefits and brings value to your target audience! 2018-02-2124 min

The Social Lawyer Show#006 Streamlining, Automating, Attorney Self-LoveWe continue the theme of love and kindness this week by covering some very easy ways to streamline and automate a few aspects of your practice, to free up time to focus on lawyering and spending more time doing all those things you love to enjoy outside of your practice. So, here we go with some self-love strategies for you busy attorneys that don’t spend enough time on yourself!2018-02-1615 min

The Social Lawyer Show#005 Showing Client LoveThis entire month I’ve chosen to celebrate love, kindness and giving back to your prospective clients through your online positioning. Bet you’re not sure how exactly this is going to play into your online visibility, authority building and lead generation! Well, I’m not either, and I can’t wait to hear what I have to say… Alright, I have something to say about showing love, and especially for your prospective clients! Here’s where we all get wrapped up - myself included - into a machine, and strategies that tie our goals too closely...2018-02-0816 min

The Social Lawyer Show#004 A LinkedIn Stellar SummaryWhile your audience may briefly see your name and profile picture first, the summary of a LinkedIn profile is what the vast majority of the site’s 500 million viewers first examine and get to know you in depth. A great summary provides your professional, personal and unique essence to readers, and if it intrigues them, they will keep reading. The summary should be a short version of why you do what you do, in your own words. Use the summary area of your profile to provide a snapshot of your professional journey and aspirations. Write it in fi...2018-02-0117 min

The Social Lawyer Show#003 LinkedIn HeadlinersThis week I’ll be talking about how to optimize your online profile by way of LinkedIn, and specifically focusing on how to elevate your headline for optimal positioning. In this episode I talk about the 6 most essential considerations when creating a Headline that will resonate with your best audience. 2018-01-2500 min

The Social Lawyer Show#002 An Attorney's Watering HoleThe promise of social media derived business has attracted many lawyers and law firms to social networking channels. However, the "secrets" to social media success are complicated causing many to abandon their social media efforts. So you may be wondering: which social media channel is the best and how do I leverage my social media activity in a meaningful way? We'll talk about how to analyze the most popular social media channels among lawyers relative to time commitment and how to make the social media selection. 2018-01-2000 min

The Social Lawyer Show#001 The Who and How of a Lawyer OnlineWhen I say “WHO” you are, I mean who are you as an attorney? You know your niche, legal area of speciality, and expertise. However, I’m referring more to your style, your voice, vision and, really, your unique brand. You may have noticed that as an attorney, a law firm, you have just some competition - especially if you are practicing here in beautiful California! Ahhh, yes, that, the competition. Here’s where you need to take a few minutes (or more) out of your busy, rapid paced day to ask yourself this question: WHAT SETS ME APART F...2018-01-2000 min

The Social Lawyer Show#000 About Viveca and The Social Lawyer ShowHello and welcome to The Social Lawyer podcast - I'm thrilled to have this opportunity to share Strategies, Tips, Tools and timely updates for lawyers and law firms. If you are a lawyer or firm that is looking to stay on top of the ever evolving rules of online advertising, and creative proven strategies to grow your practice, I believe this podcast will benefit you. Particularly if you are looking to increase your client base through the latest, tested, and streamlined online strategies. 2018-01-2000 min