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The Unexpected Lever
Treating AI Like a Teammate with Bill Balnave, Mezmo
AI promises speed and leverage, but trust is still the missing piece.In this episode of The Unexpected Lever, Jarod Greene is joined by Bill Balnave, Head of Customer Success at Mezmo. Bill has led post-sale, solutions, and customer teams through real AI adoption under real constraints.Bill shares how necessity forced action, why trust slows teams down, and how leaders should rethink AI as part of their workforce.In this episode, you’ll learn:Why trust breaks AI adoption – Teams hesitate when answ...
2026-02-05
16 min
AI Snacks With Romy & Roby
60: LLMs That Reason: Knowledge Graphs, Ontologies, and the Future of AI with Joe Miller
SummaryAnastassia and Joseph Miller delve into the complexities of artificial intelligence, particularly focusing on the limitations of large language models (LLMs) and the importance of embedding causality and reasoning into AI systems. Joseph critiques the current transformer model architecture, explaining how it lacks a true understanding of causality, which is essential for meaningful interactions. He emphasizes that while LLMs can generate convincing language, they lack a world model that would enable them to reason or understand the implications of their outputs. This leads to discussions on the necessity of ontologies and knowledge graphs to provide a...
2026-02-03
50 min
The Unexpected Lever
Where Small AI Wins Add Up with Terence Falk, 8am
Is high velocity sales really automatable in the age of AI?In this episode, we discuss how sales teams are using AI without breaking what makes selling work. Jarod Greene sits down with Terence Falk, VP of Sales at 8am, to talk about pipeline generation, qualification, and the risks of over automating human work. Terence shares how his team uses AI to remove friction from research, routing, and prep while keeping judgment, communication, and emotional awareness firmly in the hands of sellers. You will hear why quality beats scale, where AI actually earns its k...
2026-01-29
18 min
The Unexpected Lever
How AI Guides Sales Decisions with Scott Peyser, CBTS
Sales and ops leaders are pressured to adopt AI, but struggle to turn the noise into revenue-driving decisions.In this episode of The Unexpected Lever, Jarod Greene is joined by Scott Peyser, Senior Vice President of Operations at CBTS. Scott brings more than 20 years of experience leading sales operations, forecasting, and go to market strategy across global organizations.Scott shares how leaders should think about AI in practical terms, where insight turns into action, and how to avoid overcomplicating adoption.In this episode, you’ll learn:Why focus matters in AI – Solving one problem beat...
2026-01-22
18 min
The Unexpected Lever
A New Season Of The Unexpected Lever
AI is no longer an experiment happening on the sidelines of sales. It’s showing up in workflows, conversations, decisions, and forecasts, and teams are figuring it out in real time.Season 2 of The Unexpected Lever explores how sales leaders and technical teams are actually working alongside AI. Not the hype, not the theory, but the honest stories of what’s working, what’s not, and where human judgment still matters most.Join us for real conversations with the people navigating AI inside sales teams. You’ll hear what they’re learning, what they’re rethinkin...
2026-01-15
00 min
The Unexpected Lever
No One Cares About Your Slides
Marketers are wasting time on decks.In this episode of V5, Jarod Greene, CMO at Vivun, explains why marketing should step away from slide creation and focus on owning the message. After two decades of building decks for every sales moment, Jarod realized the problem wasn’t about how decks looked or how long they were; it was about who controlled the story.He discusses how giving reps ownership of the story, supported by strong positioning and AI-powered tools, creates faster, more effective conversations with buyers.In this episode, you’ll learn:Wh...
2025-12-11
07 min
The Unexpected Lever
The Four Things Every Great Seller Does with Ryan Heinig, 2X
Great selling starts with simplicity.In this episode of V5, Jarod Greene sits down with Ryan Heinig, CRO at 2X, to talk about the fundamentals that separate top sellers from everyone else. Ryan discusses the four things every great seller does, and why mastering the basics is what drives consistent wins.Ryan also explains the real role of sales enablement, the power of coaching within teams, and how community-driven relationships keep buyers engaged long before they enter a sales cycle.In this episode, you’ll learn:What the best sellers focus on ev...
2025-12-04
07 min
The Unexpected Lever
Value Is Earned, Not Explained with Em Daigle, OTTO-MATES
Most teams talk about value without ever earning the right to use that word. In this episode of V5, Jarod Greene sits down with Em Daigle, Founder and Chief Automation Officer at OTTO-MATES, to discuss how to really build trust with buyers and how “value” has become a buzzword in sales, often used without any real connection to what customers actually care about.Em explains why enablement misses the mark when it skips the human side of discovery, and shares how better questions (not just more of them) can completely change the trajectory of a deal...
2025-11-27
06 min
The Unexpected Lever
Why Forecasting Is the New Closing with Ann Davis, Crunchbase
Forecasting isn’t just for finance anymore. Ann Davis, SVP of Sales at Crunchbase, says it’s the edge every seller needs to stay ahead.On this episode of V5, Jarod Greene chats with Ann about why top-performing reps are rethinking how they prioritize accounts and spend their time.Ann explains that selling today is more about spotting signals early, sometimes before buyers even realize a need exists. She discusses the role of predictive intelligence, why historical data is insufficient, and how modern sellers can minimize noise by acting on forward-looking patterns. With millions of comp...
2025-11-20
08 min
The Unexpected Lever
How Risk, Not ROI, Closes Deals with Daryl Weldon, Verisys
The best sellers don’t just sell value, they sell peace of mind.In this episode of V5, we talk about why risk mitigation, not ROI, is what actually unlocks budgets and moves deals forward. Jarod Greene chats with Daryl Weldon, VP of Sales at Verisys, about why so many deals stall at the procurement stage and how to address this issue.Daryl shares what sellers miss when they push growth over protection, and explains how compliance, legal, and brand concerns influence decisions long before signatures are signed. She lays out what it looks like to...
2025-11-13
05 min
The Unexpected Lever
Why Knowing the Product Isn’t Selling the Product with Tim O’Neil, 6sense
Are reps who lead with product knowledge killing their own deals?In this episode of V5, we look at why curiosity, not memorization, is the skill top sellers rely on to win today.Jarod Greene sits down with Tim O’Neil, Chief Sales Officer at 6sense, to talk about how sales has evolved and why old habits are no longer effective. Tim explains how low-interest markets rewarded feature-heavy pitches, but today’s buyers expect reps to ask sharper questions, address real business pain, and connect with the right decision-makers. He also shares how he hire...
2025-11-06
06 min
The Unexpected Lever
Why Face-to-Face Selling Still Wins with Wendy Petty, WorkFusion
Why do so many sellers miss the mark in enterprise deals without realizing it?In this episode, Jarod Greene talks with Wendy Petty, CRO at WorkFusion, about the lost skill that still drives the biggest wins in sales: meeting face-to-face.Wendy explains why sellers who rely on video calls are often leaving trust, nuance, and real connection on the table. She makes the case that younger reps, shaped by Zoom culture, need coaching to develop the in-person skills that build long-term connections. Her approach? Show up, in person, and lead by example.In...
2025-10-23
06 min
The Unexpected Lever
Is the SDR Role Still Relevant as AI Transforms Sales?
Should the SDR role still exist in today’s sales environment?In this episode, Jarod Greene talks with Kate VanLue, VP of Revenue at AudiencePlus, about why she believes AEs should own the full journey from meeting booked to closed revenue.Kate shares how the traditional SDR model has shifted into pure volume work that adds little value for sellers or prospects. She explains why compensation plans should reward AEs for carrying opportunities end-to-end, and how AI, events, and human connection are shaping better ways to create pipeline. Her perspective is clear: the future belongs to...
2025-10-16
08 min
The Unexpected Lever
Why 'Proven VPs' Fail in Startup Sales — with Lindsay Rios (PowerChord, Inc.)
Is hiring someone who’s “done it before” actually the safer bet?In this episode of V5, Jarod Greene sits down with Lindsay Rios, Fractional CRO of PowerChord, Inc., to question the logic behind experience-based executive hiring.Lindsay challenges the assumption that startup success requires a leader who’s already taken a company from $10M to $50M ARR. She points out how this mindset leads to overpaying for familiarity while overlooking talented operators who already match the company's values, pace, and potential. Rather than chasing repeatable playbooks, she makes the case for finding someone ready to grow...
2025-10-09
07 min
The Enterprise Edge
The Enterprise Edge - Joseph Miller, Chief AI Officer, Vivun
Unlock the science behind sales AI success. Dive into a fascinating conversation with physicist Joseph Miller, Chief AI Officer at Vivun, as he reveals why most AI implementationsfail and what separates transformative agents from glorified chatbots. From particle accelerators to Bridgewater's systematic trading floors to revolutionizing sales engineering, Joe breaks down the critical concept thatseparates correlation from causation: world models. Discover why Vivun bet their company on agentic AI, anchored by its sales engineering agent “Ava,” how expert systems trump pattern-matching LLMs when stakes are high, and whyknowing what you don't know is the secret to AI that works inmi...
2025-10-03
33 min
The Unexpected Lever
AI Exposes the Gap Between Good and Great Reps, with Mike Head, CRO of PartnerStack
Most reps won’t get better with AI. They’ll just get lazy.That’s what Mike Head, CRO at PartnerStack, tells Jarod Greene in this episode of V5, as he shares his two bold takes on the future of sales teams.Mike argues that AI is creating a wider gap between top sellers and everyone else. With prep work and research now outsourced to tools, many reps are starting to lean too hard on automation and skipping the fundamentals. This results in many people doing just enough to get by, but those who still put in...
2025-10-02
07 min
The Unexpected Lever
Why Great Reps Still Win with Outbound in the Age of AI
Is outbound selling still worth the effort in the AI era?In this episode, we explore how AI tools are changing outbound sales, and what separates average reps from great ones. Jarod Greene sits down with Austin Hitchcock, Senior Director of Account Development at Highspot, to discuss the future of pipeline generation, how AI is being misused by sales teams, and why human-first, creative outreach still wins. Learn how to build a high-output SDR team, avoid AI crutches, and drive pipeline in 2025.In this episode, you’ll learn:Why AI makes average reps wo...
2025-09-25
08 min
Leader Generation
EP144: The Future of Work: AI Challenges & Opportunities With Joseph Miller
AI isn’t just about writing emails faster; it’s about capturing and scaling the expert knowledge that actually wins deals. In this conversation, Vivun’s Chief AI Officer Joseph Miller explains why most “just add a chatbot” projects stall, and how building a real-world model of your business (your terms, processes, and judgments) unlocks meaningful results. He breaks down the difference between low-stakes productivity and high-stakes outcomes—and what it takes to get from New York to San Francisco, not just Newark. You’ll hear practical guidance for marketers, sales leaders, and operators: how to codify triba...
2025-09-24
35 min
The Unexpected Lever
The Real Job of Sales Isn’t Selling, Says Salesloft’s CRO Mark Niemiec
Is sales really a job or just the outcome of doing your real work well?On this episode of V5, Jarod Greene chops it up with Mark Niemiec, CRO at Salesloft, to unpack what sales is when you strip away the pipeline noise and pressure to close.Mark believes a sale serves as proof that you helped a customer solve a priority business problem. He shares why discovery, creativity, and empathy matter more than pitch decks. He believes the best sellers operate like curious business thinkers. Mark also shares how an internal debate over using...
2025-09-18
06 min
The Unexpected Lever
What’s Wrong About So Much Go-to-Market Advice with Todd Busler, Champify
Are bold LinkedIn takes helping or hurting your sales motion?In this episode of V5, Jarod Greene sits down with Todd Busler, CEO and co-founder of Champify, to question the certainty behind today’s loudest go-to-market opinions.Todd sees a problem with the way leaders chase what’s trending, speaking in absolutes about which industries and approaches are 'dead,' without accounting for the complexity of different categories, motions, and stages of scale. He argues that most teams are too focused on cold outbound and not nearly focused enough on the rich first-party data already sitt...
2025-09-11
06 min
The Unexpected Lever
Rethinking Territory Planning with Andrew Berger, Capchase
Is your team still stuck in the old way of territory planning?In this episode of V5, Jarod Greene is joined by Andrew Berger, VP of Revenue at Capchase, to challenge a long-standing sales tradition. Andrew argues that quarterly and annual planning sessions waste more time than they’re worth. With countless hours spent on formatting, presenting, and guessing what will matter months from now, he believes the ROI just isn’t there. Instead, he’s pushing for a new approach that’s faster, more flexible, and powered by AI. By connecting systems and promptin...
2025-09-04
07 min
The Unexpected Lever
Why People-Centered Leaders Build Resilient Teams with Kelley Hippler, Briefly
Why do so many sales leaders fail before they even get started?In this episode, Jarod Greene chats with Kelley Hippler, CRO at Briefly, about why people-centered leadership is the key to building sales teams that last.Kelley explains how CROs fall into the trap of managing up, missing what their team really needs. She talks about the pressure leaders feel from day one and how it pulls them away from trust-building and coaching. Her mission is simple: leadership should clear the path, not block it. That starts with getting real feedback, removing friction...
2025-08-28
09 min
Dynamic Decisions Podcast
Dynamic Analogies with Trevor Jett, Chief Revenue Officer, Vivun
In this head on episode of Dynamic Decisions Podcast, host Teasha Cable talks with Trevor Jett, Chief Revenue Officer at Vivun, on what it really takes to lead when everything feels like it's moving too fast. Trevor gave us some straight talk (and colorful analogies) about the tough calls that drive real results.Trevor breaks it down:Ditch the vanity metrics - Why most dashboards are useless and what to track insteadThe team tells the truth - Spotting real problems by watching how your whole squad performs"You're fam...
2025-07-17
26 min
The Unexpected Lever
Fixing the Broken B2B Buying Journey with James Kaikis, TestBox
Is your buying experience built for the customer or just convenient for you?In this episode, Jarod Greene welcomes James Kaikis, CRXO at TestBox, to challenge how SaaS companies treat their customers after the deal closes.James shares his frustration with buying software today, calling out the friction, the lack of follow-through, and the disappearing act many sales teams pull once a contract is signed. He makes the case that real value doesn’t come from the pitch but from what happens after. His fix? Rethink the roles we’ve boxed people into, especially Solutions Engi...
2025-07-17
06 min
The Unexpected Lever
Replacing Sales Bloatware with AI That Works
Why does so much sales tech still feel like extra work? And how can AI actually make life easier for AEs and SEs instead of adding to the noise?In this episode, Vivun’s senior selling team, Account Executive Mike Capitolo and Sales Engineer Clay Killgore, join Vivun CEO Matt Darrow to reveal where most sales tools go wrong and what it looks like when AI is built with the rep in mind. They share how agentic AI helps cut prep time, eliminate Frankenstack bloat, and support strategic selling without getting in the way.I...
2025-06-03
21 min
The AI for Sales Podcast
AI's Impact on the Customer Journey
Summary In this episode of the AI for Sales podcast, Chad Burmeister interviews Matt Darrow, co-founder and CEO of Vivun. They discuss the significance of the name 'Vivian', which means 'lever' in Finnish, and how it relates to the company's mission of creating AI sales engineers that provide leverage to organizations. The conversation explores how AI is transforming the customer journey, the importance of human interaction in sales, and the misconceptions surrounding AI deployment. Matt shares insights on leveraging AI for sales efficiency, ethical considerations in AI, and the critical role of data management in maximizing AI's potential. Takeaways The...
2025-05-10
25 min
The Unexpected Lever
Is AI Exposing Marketers Who Can’t Connect? with Lucas Welch
Can AI make us more human in how we go to market?In this episode, Jarod Greene sits down with Lucas Welch, VP of Corporate Marketing at Highspot, for a conversation about authenticity, AI, and the power of personal connection in modern marketing.Lucas shares how AI isn’t replacing relationships but encouraging deeper ones, especially when go-to-market teams build experiences that reflect what people actually care about. He walks through how his team uses tools like intent data and Mentimeter to shape events that feel personal, not prescriptive.Tune in to ge...
2025-05-08
16 min
The Unexpected Lever
The Truth About Scaling GTM with AI with Jarod Greene
How do you scale a team without scaling headcount? And why are some companies still slow to adopt AI despite clear advantages?In this episode, Vivun CEO Matt Darrow sits down with CMO and fellow podcast host Jarod Greene to discuss how marketing and sales teams can operate at a higher level using AI without losing the human element.They share how a five-person marketing team can outperform teams four times its size, what gets in the way of broader AI adoption, and why the best enablement isn’t more training, but less friction.
2025-04-22
25 min
The Unexpected Lever
The Rise of SEs in Sales with Michelle Afshar
Is the traditional sales model evolving with the rise of SEs?In this episode, Jarod Greene sits down with Michelle Afshar, Global Head of Enablement at Darktrace, to unfold the shifting dynamics within B2B sales teams, focusing on the increasing importance of SEs.Michelle explains why the future of sales belongs to sales engineers, emphasizing the need for sellers to be more technical. She argues that aligning SEs and AEs is essential for closing deals in today’s tech-driven landscape. Tune in to learn why modern sales roles are evolving.In...
2025-04-17
16 min
The Unexpected Lever
Leveraging AI for Meaningful Market Research with Claudia Natasia, Riley AI
Are you using AI correctly for market research? In this episode of V5, Jarod Greene sits down with Claudia Natasia, CEO of Riley AI, to discuss the evolving role of AI in customer insights.Claudia breaks down how AI is transforming market research, but she’s quick to caution against a plug-and-play approach. Off-the-shelf tools or LLMs alone won’t cut it if you want a real edge. She shares why blending proprietary data with AI is the key to unlocking insights your competitors will miss. With Riley’s innovative approach, they're helping businesses uncove...
2025-04-10
06 min
The Unexpected Lever
The Future of CROs in B2B Sales with Kelly Lewis
Is the CRO role changing to meet modern sales demands?In this episode, Jarod Greene connects with Kelly Lewis of B2B Go-To-Market Strategy, to discuss the ever-evolving nature of the CRO role and B2B selling teams in general.Kelly explains why today’s CROs need more than just sales skills. They have to master strategy, operations and even AI to lead teams effectively and scale success. She also predicts a rise in CRO educational programs to meet these needs.Listen to learn how sales leaders can evolve into CROs and adapt to...
2025-04-03
18 min
The Unexpected Lever
Software Is a Commodity with Margaret Kelsey, Kodaris
Is brand the last real differentiator?In this episode of V5, Jarod Greene talks with Margaret Kelsey, CMO of Kodaris, about the shifting landscape of B2B marketing.Margaret argues that software has become a commodity—AI has made it easier than ever to build and replicate products. Yet many companies still rely on outdated go-to-market strategies instead of investing in brand and creative distribution. She explains why personal brands, employee advocacy, and strong cultural alignment are the key to standing out in a crowded market.In this episode, you’ll learn:Wh...
2025-03-27
08 min
The Unexpected Lever
What Sales Leaders Actually Need to Know About AI with Trevor Jett
What actually is an AI agent vs. a personal productivity tool? And how do you navigate the vast vendor landscape? AI is changing the sales game, but are leaders truly harnessing its potential? In this episode, Vivun CEO Matt Darrow and CRO Trevor Jett break down what sales leaders need to know about AI agents.From cutting through vendor noise to understanding the real impact on sales productivity, they bring clarity to an often-misunderstood topic. With firsthand insights from scaling high-performing teams, they explore how AI can democratize expertise, not replace sales roles.
2025-03-25
22 min
The Revenue Insiders
Disruptive AI: How Vivun and Their AI Sales Engineer are Solving for the Messy Middle
Join us for an exciting and insightful discussion with Jarod Greene from Vivun, as we delve deep into the transformative world of AI in sales engineering.In this engaging conversation, we will explore the ways in which AI agents are revolutionizing the role of Sales Engineers (SEs) and redefining the dynamics between Account Executives (AEs) and SEs. Jarod will share invaluable insights into Vivun's cutting-edge platform, specifically designed to empower and equip sales engineers with the tools they need to succeed in the AI era. Additionally, he will provide a glimpse into their groundbreaking AI agent and...
2025-03-24
34 min
The Unexpected Lever
Why Discovery Wins Deals with Tom Josephson
Are sales engineers too focused on features instead of what customers really need?In this episode, Jarod Greene connects with Tom Josephson, Senior Director of Solution Consulting at TCP Software, to explore the power of discovery in building solid relationships with buyers.Tom explains why curiosity is a superpower for SEs, how the right questions reveal real customer needs, and why great SEs show less, not more.This episode gets into how SEs can shift their approach from demonstrating technical prowess to being strategic partners who understand the customer's goals.
2025-03-20
18 min
The Unexpected Lever
What Separates Great Sales Engineers from the Rest with Marjorie Abdelkrime
Are sales engineers relying too much on technical expertise and missing what truly drives customer decisions?In this special V15 episode, Jarod Greene sits down with Marjorie Abdelkrime, Head of US West and Healthcare Solutions at VMware by Broadcom, to explore what separates great SEs from those who get stuck. Marjorie shares why curiosity is the most critical trait for success, how Sales Engineers can build trust by admitting what they don’t know, and why AI-powered demos provide an opportunity to elevate the human element in technical sales. She unpacks the evolution of the SE role, fr...
2025-03-13
16 min
The Unexpected Lever
Why Sales Teams Struggle to Connect with Customers with Jeff Margolese
Are sales teams too focused on flashy demos and missing what really matters to customers?In this episode of V5, Jarod Greene welcomes Jeff Margolese, SVP of Global Solution Consulting at ServiceNow, to break down one of the biggest challenges in B2B SaaS: showing real customer value. Jeff shares why sales teams often get caught up in showcasing features without connecting them to business impact—and how to fix it. He explains the power of storytelling, why ‘before and after’ framing is crucial, and how differentiation is more important than ever in a crowded AI market.F...
2025-03-06
06 min
The Unexpected Lever
AI Agents & Security: Safeguarding Your Data in an Evolving Threat Landscape
Is AI security keeping up?Agentic AI is poised to transform B2B, but will security concerns block its potential? In this episode of The Unexpected Lever, Vivun CEO Matt Darrow sits down with security leaders Jamie Brown and Jessica Siclari to separate fact from fear in AI Agent security.From navigating the evolving threat and regulatory landscape to designing a framework for AI vendor evaluations, they cut through the hype and provide a practical lens into how businesses can embrace AI Agents without compromising security.In this episode, you’ll learn:...
2025-02-25
15 min
The Unexpected Lever
AI-Driven Presales: Faster Onboarding, Smarter Selling with Toby Penn
Is an AI Sales Engineer the key to faster presales onboarding and smarter sellers?In this episode of V5, Jarod Greene sits down with Toby Penn, an experienced global presales leader, to explore how AI agents are transforming sales engineering. Toby shares how AI, specifically Vivun’s AI Sales Engineer, Ava, is helping presales teams ramp faster, stay ahead of process changes, and focus on high-value tasks. He discusses the role of AI in simplifying sales enablement, fielding complex technical questions, and even empowering Account Executives with better decision-making. From scaling SE expertise to improving sal...
2025-02-20
06 min
The Unexpected Lever
Marketing Channels are Dead with Mark Kilens, TACK
Are marketing channels dead?In this episode of The Unexpected Lever, Jarod Greene sits down with Mark Kilens, CEO and Co-Founder of TACK, to challenge a long-held belief in B2B marketing. Mark argues that traditional channels—email, paid ads, and SEO—are losing effectiveness while networks are becoming the real drivers of growth. He breaks down the shift from channels to networks and why companies need to rethink their marketing strategy. From building a network map to understanding the power of trust, this conversation explores a new way to connect with buyers.In th...
2025-02-13
05 min
The Unexpected Lever
Why the Traditional SaaS Model Is Broken with Bill Balnave, Mezmo
Is the traditional SaaS sales model holding us back?In this episode, Jarod Greene welcomes back Bill Balnave, Vice President of Technical Services of Mezmo, to explore how outdated sales processes are creating unnecessary friction for buyers and sellers alike. Bill shares why software should sell itself and how empowering buyers with the right tools and information can revolutionize the industry. From the evolving role of SDRs to cutting out red tape in SaaS deals, this conversation dives into bold ideas for a frictionless future.In this episode, you’ll learn:The real role of...
2025-01-23
08 min
The Unexpected Lever
Designing AI Agents that Work with Humans, with Stephany Cardet
What if your tools worked like your best teammate?In this episode, Vivun CEO Matt Darrow talks with Vivun’s Lead AI Product Designer, Stephany Cardet, about what goes into designing AI Sales Assistants that don’t just follow your lead—they help you stay ahead.Stephany shares how Vivun’s tool Ava takes the guesswork out of the process—anticipating next steps, simplifying complex tasks, and making collaboration natural. Learn how smarter design can help you do your best work, every time.In this episode, you’ll learn:From Buttons...
2025-01-21
18 min
Born In Silicon Valley
Inspired Campervan Traveler launches a $130M funded AI Startup
In this episode, we sit down with Matt Darrow, Co-Founder and CEO of Vivun, to discuss his journey from Deloitte technology consultant to revolutionizing the world of technical sales. Matt shares his early exposure to enterprise software and how it sparked his passion for blending technical expertise with business acumen in the role of Sales Engineering. With over a decade of experience in technical sales leadership, Matt reveals the challenges and rewards of his career and how it led to co-founding Vivun, a platform that serves as the Technical Copilot for Sales teams. Host: Jake Aaron Villarreal, leads the...
2025-01-16
34 min
The Unexpected Lever
Boosting Sales Alignment Through SE Quotas with Nicole Kawamoto, ServiceTitan
Are individual quotas the secret to SE-Sales team synergy??In this episode, Jarod Greene sits down with Nicole Kawamoto, Director of Solutions Engineering from ServiceTitan, to explore how a shift in quota strategy can transform team dynamics and drive performance. Nicole shares why she moved her Solutions Engineering team to a hybrid quota model, the surprising impact it had on morale, and how it aligns SEs and AEs to crush sales goals together. In this episode, you’ll learn:Why individual quotas matter for SE teams: Introducing a hybrid quota model boosts performance, aligns SEs...
2025-01-16
05 min
Shift & Thrive: CEO Insights on Driving Change
Embracing Change with Agentic AI - Matt Darrow - Shift & Thrive - Episode # 027
In this episode of Shift & Thrive, host Natalie sits down with Matt Darrow, CEO and co-founder of Vivun, to explore his journey from consulting to leading innovations in AI sales engineering. Matt shares insights on transforming Vivun’s SaaS offerings into AI-native solutions, navigating organizational change, and maintaining leadership vision during times of transition. From his global upbringing to risk-taking hobbies, Matt offers a fascinating perspective on leadership, adaptability, and the future of AI in sales. Tune in for actionable advice and inspiring stories from one of the industry's boldest innovators.Takeaways:Remain ag...
2025-01-15
48 min
The Unexpected Lever
Multi-Product Generalists Are on Their Way Out with Dave Greene, Gainsight
Are solution consultants the key to bridging the gap between pre-sales and post-sales success?In this episode, Jarod Greene sits down with Dave Greene, Regional Vice President of Solution Consulting at Gainsight, to unpack why the days of multi-product generalists are fading fast. Dave explains why buyers demand deeper expertise from SCs and how specialization is driving better outcomes for both customers and teams.In this episode, you’ll learn:Why specialization is the future of solution consulting: Dave explains why the shift away from multi-product generalists is critical to meeting buyer expectations an...
2025-01-09
05 min
The Unexpected Lever
The Future of Human-AI Interactions in SaaS with Russell Witham, Vivun
Is AI about to blur the lines between human and machine interactions?In this episode, Jarod Greene chats with Russell Witham from Vivun, to unpack how AI is reshaping your interactions with vendors and customers. From near-human digital assistants to AI systems that can tackle the unexpected, Russell shares his take on why the next few years could redefine the way we work and communicate.In this episode, you’ll learn:The future of AI-driven customer interactions: Why AI-powered tools are poised to blur the line between human and machine in customer support and be...
2024-12-26
05 min
The Unexpected Lever
Adapting Sales Engineering to Buyer Behavior with Dave Schultz, Employ
Is the role of the Sales Engineer or Solution Consultant evolving faster than we can keep up with?In this episode, Jarod Greene sits down with Dave Schultz, Head of Solution Consulting at Employ, to explore how flexibility and adaptability are transforming the SE role. From navigating unpredictable buyer behavior to leading with empathy in new leadership roles, Dave shares his insights on building agile teams and creating impactful strategies that align with the shifting needs of modern B2B sales.In this episode, you’ll learn:Evolving the SE Role: The Sales En...
2024-12-19
06 min
The Unexpected Lever
Sales Teams Must Plan Purposefully with Julia Lustig, Seismic
Is your team ready to tackle the next year head-on?In this episode, Jarod Greene sits down with Julia Lustig, Head of Sales Engineering for Southern Europe at Seismic, to discuss what sales teams need to be thinking about. With budgets tighter than ever, Julia shares how to make data-informed decisions, foster collaboration, and stay flexible while maintaining focus. You’ll discover why small, intentional changes can drive big results and how aligning your team around a shared mission sets the stage for success.In this epi...
2024-12-12
05 min
The Unexpected Lever
This Is Gen AI’s Role in Sales Engineering with Taylor Bukowski, Vivun
AI isn’t taking your job—but the SE who knows how to use it, might.In this episode, Vivun CEO Matt Darrow talks to Senior Sales Engineer Taylor Bukowski about the evolving role of AI in sales engineering. As an early adopter of generative AI and Vivun’s AI Sales Engineer in particular, Taylor shares her firsthand experience using it to level up her workflow, career, and customers’ experiences. All without replacing the human touch that makes SEs irreplaceable.Tune in to learn how to use AI not as a replacement but as a par...
2024-12-10
25 min
The Unexpected Lever
Stop Wasting Time on Prompt Engineering with Kyle Coleman, Copy.ai
Is prompt engineering really a skill you need to master?In this episode, Jarod Greene chats with Kyle Coleman, CMO of Copy.ai, to break down the hype around prompt engineering and uncover how AI can deliver real value to sales and marketing teams. Kyle shares why teaching your team to write perfect prompts might be a waste of time and how the best AI solutions simplify the process for seamless integration.In this episode, you’ll learn:Why Prompt Engineering Is Overrated: Kyle explains why expecting your team to master complex prompting sk...
2024-12-05
06 min
The Unexpected Lever
From Help Desk to Sales Engineering Executive with Marjorie Abdelkrime, Broadcom
Is career progression in tech more accessible than we think?In this episode, Jarod Greene chats with Marjorie Abdelkrime, Head of US West and Healthcare Solutions at Broadcom, to unpack the many pathways into the Sales Engineering career. From breaking into the field to thriving in a highly technical industry, Marjorie shares her unconventional journey and offers practical advice for leveling up your SE career.In this episode, you’ll learn:Breaking Industry Stigma: Marjorie challenges the traditional view of SE roles. Varied career experiences—from IT to project management—can be the perfect...
2024-11-21
05 min
The Unexpected Lever
How Zach Miller Built a $22M Pipeline in a Year
Building a new sales motion from scratch—where do you start? In this episode, Jarod Greene sits down with Zach Miller, CRO of VanillaSoft, about the real challenges of creating an enterprise sales strategy without disrupting a successful SMB pipeline. Zach shares the hurdles of transitioning to long-cycle, multi-stage deals and the importance of surrounding yourself with the right team. In this episode, you’ll learn:Building an Enterprise Sales Motion from Scratch: Establishing an enterprise sales motion requires careful planning to maintain an existing SMB pipeline, balancing new processes with proven success in sm...
2024-11-14
05 min
The Unexpected Lever
Preventing Hallucination in Agentic AI
Most AI knows how to respond—but does it know how to solve real SE problems?In this episode, CEO Matt Darrow sits down with Vivun’s Sr. Machine Learning Engineer, Chen Liang, to explore why most AI just isn’t cut out for sales engineering—yet. While language models like ChatGPT are powerful, they lack the insider knowledge and finesse that make sales engineers irreplaceable. Matt and Chen dive into Vivun’s unique approach to building AI agents that don’t just predict answers but deliver reliable, actionable insights grounded in real-world experience. Discove...
2024-11-12
24 min
The Unexpected Lever
Are AI SDRs the Key to Better Buyer Experiences? with Blue Bowen, G2
Is the future of inbound sales powered by AI SDRs?In this episode, Jarod Greene sits down with Blue Bowen, Research Principal at G2, to explore the game-changing role of AI SDRs in inbound lead management. AI is reshaping the buyer experience, and if companies shift focus to inbound leads, it can provide immediate wins. Tune in to learn how companies can leverage AI tools to drive more meaningful connections with potential customers.In this episode, you’ll learn:How AI SDRs Can Enhance the Buyer Experience: Using AI-powered SDRs for inbound leads ca...
2024-11-07
04 min
The Unexpected Lever
Hidden Pricing Hurts Sales with Mark Huber, UserEvidence
Is hiding your pricing costing you more than you realize?In this episode, Jarod Greene sits down with Mark Huber, VP of Marketing at UserEvidence, as he shares his candid thoughts on the frustration of hidden pricing in B2B SaaS. He unpacks why transparent pricing is needed to build trust with buyers and how outdated sales tactics waste time for both teams and customers.In this episode, you’ll learn:The Importance of Price Transparency: Openly sharing your pricing can build trust with buyers and lead to faster decision-making.Avoid Time-Wasting Sales Tactics: Hi...
2024-10-31
05 min
The Unexpected Lever
Why ChatGPT Isn’t Ready to Be an SE
ChatGPT may excel in conversation, but it’s not equipped to tackle the complex challenges that sales engineers face.In this episode, CEO Matt Darrow speaks with Vivun’s Product & AI Leader, Russell Witham, about the criteria for AI that actually “gets” sales engineering. Most existing models fail to appreciate the complexity and true value of SE work, resulting in outputs that fall short of what great sales engineers produce. Tune in to discover a new, innovative approach to empowering sales engineers with AI that understands them. In this episode, you’ll learn:...
2024-10-29
17 min
The Unexpected Lever
Why Sales Engineers Shouldn't Be Pooled with Kyle Smith, The Bridge Group
Time is a critical factor in B2B sales success.In this episode, Jarod Greene sits down with Kyle Smith, Managing Partner at The Bridge Group, to discuss the impact of direct alignment between sales engineers and account executives on customer experiences. Kyle shares his insights from the Sales perspective on how avoiding pooled resources can lead to smoother interactions and stronger client relationships.In this episode, you’ll learn:The Dangers of Resource Pooling: Kyle explains why pooling sales engineers can create a disconnect in the sales process and how it can le...
2024-10-24
05 min
The Unexpected Lever
Letting Buyers Lead in B2B Sales with Natalie Marcotullio, Navattic
Are we truly listening to our buyers?In this episode, Jarod Greene sits down with Natalie Marcotullio, Head of Growth and Operations at Navattic, as she shares about the pitfalls of traditional sales approaches, the importance of empowering buyers with the information they need, and how shifting our mindset can lead to stronger, more effective sales relationships.In this episode, you’ll learn:Trust Your Buyers: Buyers often have a deeper understanding of their own problems than sales representatives do about the product. Respect and leverage buyer insights to your advantage.Rethink Sales Int...
2024-10-17
04 min
The Unexpected Lever
Boosting PreSales Productivity with AI with Leah McTiernan, Docusign
AI is transforming the way PreSales teams operate. In this episode, Jarod Greene sits down with Leah McTiernan, Global Vice President of PreSales at Docusign, as she shares her perspective on how AI is streamlining workflows, boosting team morale, and enabling more meaningful, strategic work. Learn how AI is enhancing the PreSales role to build stronger customer relationships and deliver greater value.In this episode, you’ll learn:How AI Transforms PreSales Efficiency: Leah explains how AI automates time-consuming tasks like demo creation and research, allowing PreSales teams to focus on more str...
2024-10-10
06 min
The Unexpected Lever
Scaling PreSales' Number One Commodity with David Yockelson, Gartner
Time is the most valuable commodity for pre-sales teams. In this episode, Jarod Greene sits down with David Yockelson, Distinguished Vice President and Gartner Fellow, as he shares his insights on how driving efficiency in collaborative efforts with account executives can lead to more effective business cases and stronger customer relationships.In this episode, you’ll learn:The Importance of Time in PreSales: David highlights how presales teams often struggle with managing their time effectively. Streamlining processes like demo automation and interactive demos can give them valuable hours to focus on higher-level tasks.Col...
2024-10-03
07 min
The Unexpected Lever
Prioritize Discovery Over Demos with Tom Josephson, TCP Software
Is discovery or demos the secret weapon in sales?In this episode of V5, host Jarod Greene chats with Tom Josephson, Director of Solution Consulting at TCP Software, about a controversial take: demos aren’t as crucial as everyone believes. Find out how mastering discovery can lead to deeper customer connections and more successful deals.In this episode, you’ll learn:The Power of Discovery: Tom explains why understanding your buyer’s needs through effective discovery can give you an edge over competitors, even when pricing becomes a factor.Shifting the Focus: Settin...
2024-09-26
06 min
The Unexpected Lever
Have Multiple Sales Engineers on One Deal with Deirdre Sommerkamp, Skillibrium
How can tapping into your team's strengths transform sales engineering, boost win rates, and forge stronger customer connections?In this episode, Jarod Greene, host of V5, and Deirdre Sommerkamp, Chief Solutions Officer at Skillibrium, discuss the benefits of assigning SEs based on their specific skills for different stages of the sales cycle. In this episode, you’ll learn:The Power of Strengths-Based Sales Engineering: Deirdre introduces the concept of assigning multiple SEs to opportunities based on their unique strengths, leading to a more effective sales process.The Importance of...
2024-09-19
06 min
The Unexpected Lever
The Impact of AI on Sales Engineering
How is AI transforming the role of sales engineers, and what does this mean for the future of B2B revenue streams?In this episode, Matt Darrow, CEO and Co-founder of Vivun, and Joseph Miller, Co-founder and Chief Data Scientist at Vivun, share how AI will affect sales engineering teams. They explore concepts like the integration of top-down and bottom-up approaches and how AI technologies are fundamentally altering the nature of labor in B2B sales. You’ll also learn the critical skills sales engineers need to have to stay competitive in an increasingly AI...
2024-09-17
29 min
The Wandering Tech Podcast
Episode 18 - "You say AT&T is suing Broadcom, and I just think Alien vs Predator— whoever wins, we lose."
In this new, refreshed and totally revamped (ok.. it’s still a work in progress) edition of The Wandering Tech Podcast… Lidia and Paul dive into a couple of different topics. Is the era of public cloud infrastructure over? It depends. If you ask the CEO of Broadcom you’ll get one answer, but Paul and Lidia discuss why it may not be quite so simple. And why when two big companies fight - we all lose…Then the question of whether or not there is yet ANOTHER hat that Presales a...
2024-09-10
48 min
The Unexpected Lever
This Is The Unexpected Lever
What’s the real secret to sales success? It’s all in the pre-sale. On The Unexpected Lever, we’re diving deep into what happens before the deal closes and why it’s more than just demo automation. It’s about understanding real problems and providing meaningful solutions. Brought to you by Vivun, this show celebrates the unsung heroes—sales engineers—who drive revenue growth by connecting with clients, solving challenges, and delivering results.Whether you're aiming for stronger revenue, higher retention, or shorter sales cycles, remember: the pre-work makes the dream...
2024-09-09
00 min
DealMakers: Entrepreneur | Startups | Venture Capital
Matthew Darrow On Raising $131 Million To Create The AI-Powered Platform For PreSales
In a recent episode of the Dealmakers' Podcast, Matthew Darrow, Co-founder of Vivun, shared his remarkable journey from being an engineer to founding a B2B enterprise software company. His experiences growing up in different parts of the world and his background in engineering laid the foundation for his entrepreneurial spirit. His venture, Vivun, has attracted funding from top-tier investors like Tiger Global Management, Salesforce Ventures, Accel, and Menlo Ventures.
2023-10-05
37 min
PreSales Heroes
Andy Raskin on the Power of Storytelling
Join special guest Andy Raskin for his perspective on the power of storytelling for Solutions teams–a topic he'll address in his UNXPCTD keynote. Andy has helped some of the biggest names in tech align their teams around a strategic narrative to drive success across GTM. Save your seat for the full talk at https://unxpctd.vivun.com/.
2022-08-18
26 min
20MinuteLeaders
Ep885: Matt Darrow | CEO & Co-Founder, Vivun
Matt's an enterprise software leader with experience growing businesses, building global teams, and delivering products. Before founding Vivun, he worked at Zuora, BigMachines, and Deloitte.
2022-08-15
22 min
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
How Nextdoor found product-market fit: Sarah Leary shares how pivoting helped Nextdoor scale to over 250,000 neighborhoods
How do you know when an early-stage startup idea is working, and what do you do if it isn’t? Today we talk with Sarah Leary, the Co-Founder of Nextdoor, the iconic neighborhood network that enables local communities to receive trusted information, give and get help, get things done, and build real-world connections with those nearby. Sarah gives us insight into the early days of Nextdoor: the pivots they made, community-building strategies they used, and how they found product-market fit on their path to being adopted by over 250,000 communities in 11 countries. Join us as we disc...
2022-08-01
54 min
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
How Snyk found product-market fit: Guy Podjarny on building a dev-centric security company
When running a startup, finding product-market fit is a crucial measurement to the success of the business. Today, we talk about the cybersecurity company over 2.5 million developers have tried, Snyk. Snyk is a developer-friendly security platform for anyone responsible for securing code. Hear our conversation with Co-Founder Guy Podjarny and Ben Williams, VP of Product at Snyk, about the early days of Snyk and how they have found product-market fit. How Snyk has found product-market fit How Snyk has scaled over the last two years How Snyk’s GTM helped them climb to over 5,000 customers More informa...
2022-07-18
1h 04
Startup Field Guide by Unusual Ventures: The Product Market Fit Podcast
Finding product-market fit: An introduction to the Startup Field Guide with Sandhya
How do software startups find product-market fit? How do you know if you have it? What does it take to get there? These questions keep every early stage founder up at night. In this introductory episode, we discuss our goals for the show and who it’s for. Hear our conversation with Sandhya Hegde, General Partner at Unusual Ventures about The biggest challenges faced by the startup ecosystem today Why we are launching this podcast for early stage enthusiasts Why the product-market fit playbook matters so much More information about Sandhya Hegde and today’...
2022-07-11
08 min
PreSales Heroes
Adapting to Win: An AE Learns from PreSales
Account executive, Robert Crayton III, discusses how adopting PreSales traits helps him reach sales-proof buyers at a lean startup.
2022-06-22
25 min
PreSales Heroes
Scaling up to Deliver a Differentiated Buying Experience
Find out how Stephen Morrow, Solution Engineering leader at Devo, keeps up with the demand for PreSales in an industry where buyers need to get hands-on with products in virtually every deal.
2022-03-18
24 min
Sijoituskästi
#70 Velalla sijoittamisen ABC + Q&A
Puhuimme velasta ja siitä, miten sitä voi käyttää sijoittamisessa. Vastasimme myös kysymyksiinne ja pohdimme muun muassa opintolainan sijoittamista sekä sitä, miten varallisuutesi on todellisuudessa jonkun toisen velkaa. Tässä muutama mielenkiintoinen jakson aiheisiin liittyvä linkki: Mitä se raha oikeasti on: https://www.suomenpankki.fi/fi/opi-taloudesta/opi-taloudesta/mita-raha-on/ Katso Suomen velan määrä tällä sekunnilla ja paljonko siitä kuuluu sinulle: http://www.velkakello.fi/ Loistava dokumentti fiat valuutoista YouTubessa: https://youtu.be/bgPDW0ZpgJU Timestampit: intro (00:00) vivun käytön perusidea...
2022-02-22
56 min
PreSales Heroes
How to Arm Your PreSales Team to Own Their Performance
Tune in to hear how a PreSales Individual Contributor, Katie Barends, Senior Solutions Consultant at Iterable, leverages data to unlock her full potential. In addition to working closely with sales to win deals, she also gets to be the voice of the customer before they become customers and share tribal knowledge across her department and the business.
2022-01-19
31 min
Mind Your Marketing
MYM #168 - How Marketers Can Prove Their Worth Within an Organization With Greg Howard (Vivun)
Having trouble proving your worth to your organization? If so, this episode is for you. We sat with Greg Howard from Vivun, to talk about how marketers can (i) grow pipeline and (ii) show the internal team that they drove the lead.Cave Social - https://www.cavesocial.com/greg-howardLinkedIn: Greg Howard - https://www.linkedin.com/in/greghoward-vivun/#Website: Vivun - https://vivun.com/Jordan's LinkedIn: https://www.linkedin.com/in/jordanscheltgen/Jordan's X: https://twitter.com/jordanscheltge...
2022-01-14
15 min
PreSales Heroes
Susan Beal on "The Other Side of the Table: Acquiring a Platform for PreSales"
Learn how and why the Corporate VP of PreSales at Blue Yonder acquired a platform for her org. Susan Beal shares what it was like being on "the other side of the table" to buy software for her department and details her mission to get better visibility and elevate the role of PreSales.
2021-12-10
24 min
PreSales Unleashed | Sales Engineering im B2B Software Vertrieb
🇬🇧 Why PreSales is booming, with Matt Darrow CEO @ Vivun (070)
PreSales is booming 💥 But why? Today, we are joined by Matt Darrow, CEO of Vivun. While we also learn about his founder story, we talk about the following: ➡️ PreSales has been booming in the past few years. Why? ➡️ Why PreSales should connect GTM and Product Development? ➡️ How to give presales a seat at the executive table? Thanks for joining us on the show, Matt! 💡 Your path is an inspiration for all of us in PreSales. Let’s continue to strengthen the role and give it the attention (and the tools) it deserves t...
2021-09-28
44 min
PreSales Heroes
Ramzi Marjaba on Getting the Tech Win
In this episode of PreSales Heroes, you'll get key finding's from Vivun's most recent benchmark report along with insights from our guest Ramzi Marjaba of We the Sales Engineers.
2021-09-08
32 min
PreSales Heroes
Vivun CEO on creating a new category: PreSales Intel & Ops
Learn why Matt Darrow cofounded the first AI-driven platform for PreSales and what it does for industry-leading companies in B2B tech.
2021-07-28
35 min
The AI for Sales Podcast
Helping Sales Professionals Trust AI
AI technology is here to help us. It can make increase research, decision-making, and efficiency in your business. AI is not here to get your job, it's here to simplify it. Join your host, Chad Burmeister and his guest Joseph Miller to talk about the usefulness of AI in the PreSales space. Joseph is the co-founder and Chief Data Scientist of Vivun. Vivun is an enterprise software company that is focused solely on presales. Learn what the job is of the AI in Vivun and it enhances the job of a sales engineer. The AI for...
2021-07-18
30 min
PreSales Heroes
Empowering Women in PreSales
Learn how to build gender balance into your PreSales team and within your mentorship network.
2021-06-09
25 min
PreSales Heroes
Is POV (Proof of Value) the new POC?
PreSales' Role in Value Selling according to Bob Burkhardt, the VP of Global Systems Engineering at Sumo Logic. Learn how to leverage POVs in the sales cycle to make your buyers (and deals) more successful.
2021-05-19
33 min
PreSales Heroes
An Opera Singer's Guide to Pre and Post-Sales Harmony
Tia Wucher, Customer Engineering Director at Sourcegraph discusses how to build a technical team who will own the entire customer journey.
2021-04-20
37 min
PreSales Heroes
Building Customer Empathy in PreSales with Tosin Ajayi
Hear from Tosin Ajayi, Director of Solutions Architecture at MongoDB, how succeeding in PreSales is all about having empathy for your prospects and customers.
2021-04-05
42 min
PreSales Heroes
Bringing Product and PreSales Together with AI
Tune in to hear how Product teams build better software with PreSales inputs and data science.
2021-03-18
34 min
Sales Influence Podcast
This Week in Sales with Victor Antonio and Will Barron
EP18 - THIS WEEK IN SALES On this week in sales we'll be looking at: Salesforce declaring the 9-to-5 workday dead HubSpot Signs Agreement to Acquire The Hustle (and proves us right) Boutique CRMs Yext, Inc., the Search Experience Cloud company, announced the promotion of David Rudnitsky to President and Chief Revenue Officer. B2B sales data startup Lusha secures $40 million Series A funding SugarCRM Users Can Now Utilize Exceed's Conversational AI to Automate Lead Qualification Vivun raises $35 million to advance presales engineering platform The Top Real Estate CRM software Market Leader Follow Up Boss
2021-02-16
1h 05
PreSales Heroes
The Path from IC to Executive Leadership
In this episode you'll gain insights into the evolution of a leader and how we do Presales at Vivun.
2021-01-22
19 min
PreSales Heroes
Presales Heroes from Vivun - Resolutions for Presales Leaders in 2021
Today’s topic is “Resolutions for Presales Leaders in 2021”, our guest Chris Browne, Director of Solutions Consulting at Dynamic Signal, will share some compelling best practices to help presales leaders build happy, strategic and effective teams.
2021-01-07
25 min
PreSales Heroes
Presales Heroes from Vivun - How to Train Your Team to be Storytellers
Brian Cotter, VP Global Sales Engineering at Seismic Software, discusses how he trains his team to become amazing storytellers. He outlines his framework, and offers how he uses a combination of the Seismic and Vivun platform to create additional impact.
2020-11-09
34 min
PreSales Heroes
Presales Heroes from Vivun - Unlocking Your Team's Strategic Potential
Marjorie Abdelkrime is a Sr. Director of Sales Engineering at VMWare, and she discusses her approach to raising her team's strategic profile. What part should they play in the sales forecast, and how does she coach them to think more about the business than technical features?
2020-11-03
24 min
PreSales Heroes
Presales Heroes from Vivun - Navigating your POC
Tony Matos, Director of Sales Engineering at Citrix, discusses his recently published book: The Essential Guide to Navigate your Proof of Concept.
2020-10-27
28 min
PreSales Heroes
Presales Heroes: Hiring, Onboarding, and Managing Great Talent
Lara Meadows, VP Sales Engineering at ThreatConnect, discusses her approach to hiring, onboarding, and managing great talent.
2020-10-19
26 min
PreSales Heroes
Presales Heroes from Vivun: Jeff Beane, Director of Technical Sales, Microsoft
Jeff Beane talks about his experiences as fast-growth startups as well as large enterprises, and switching hats from Sales to Presales -- and back again.
2020-09-22
23 min
PreSales Heroes
Presales Heroes from Vivun - Dave Russell, VP Solutions Engineering, Grafana Labs
Dave Russell, VP Solutions at Grafana Labs, discusses his playbook for being the first presales hire at a fast-growth startup and then building up a high performance team. He also discusses his strategy for managing a highly distributed team -- something he's done for years.
2020-09-21
29 min
PreSales Heroes
Presales Heroes from Vivun: Shannon Holgate from Oracle
Shannon Holgate, Solutions Engineering at Oracle discusses how Oracle sources the next generation of presales leaders out of college, and also some surprising insights in regards to how presales should work when an enterprise like Oracle is moving down market and selling to smaller companies.
2020-09-04
26 min
PreSales Heroes
Presales Heroes from Vivun: Joe Miller, Chief Data Scientist
Vivun's Chief Data Scientist Joe Miller discusses how he's using data science to help presales leaders improve forecast accuracy, as well as identify patterns that help them assign the right presales team members to particular opportunities.
2020-08-04
26 min
PreSales Heroes
Presales Heroes from Vivun: Leah McTiernan, VP at Docusign
Leah McTiernan, VP Solutions Engineering at Docusign discusses her career path -- including an aborted foray into software development -- and her work at Docusign building W.I.S.E (Women in Solutions Engineering). She talks about why sales engineering is an incredible career for women, and how she uses her work to positively impact the business.
2020-07-31
29 min
PreSales Heroes
Presales Heroes from Vivun: Scott Wood, VP at Hewlett-Packard Enterprises
Presales Heroes interviews with leaders and incredible people in the presales and sales engineering fields. From Vivun. In this episode, Scott talks about his 32-year career at Hewlett-Packard Enterprises and the strategies he uses to manage a 600+ team. He also talks passionately about his program to identify and recruit brand new presales talent directly out of college -- and how he knows he's found the next superstar.
2020-07-28
29 min