Shows
The Voiro PodcastRetail Media Isn’t Just a Channel. It’s a Strategy with Akshay Singh - The Voiro PodcastSeason 7, Episode 5: In this episode of The Voiro Podcast, Kavita Shenoy (CEO, Voiro) speaks to Akshay Singh (Majid Al Futtaim) about the rapidly evolving world of retail media, especially in the UAE.They break down:Why retail media is not the same as e-commerce—and how it's becoming a major profit engine for retailers.The growing role of first-party data, clean rooms, and offsite monetisation.Why measuring incrementality is a better north star than just ROAS or CTR.The need for da...2025-06-2735 min
The Voiro PodcastAI, Audiences, and Adtech: Dr. Nage Sethu Talks the Next Frontier in Broadcast - The Voiro PodcastSeason 7, Episode 4: In this compelling episode of the Voiro Podcast, Kavita Shenoy sits down with Dr. Nage Sethu, a seasoned voice in the ad tech and media monetisation world, to explore the seismic shifts redefining how audiences consume content and how broadcasters monetise it.From linear legacy to the rise of connected TV, from first-party data strategy to AI-assisted advertising workflows—this episode is a masterclass in how the convergence of content, data, and commerce is transforming the media ecosystem.Talking Points:The tectonic sh...2025-05-2748 min
The Voiro PodcastIPL, Ads, Dreams & Data: Decoding Modern Media Monetization - The Voiro PodcastSeason 7, Episode 3: What happens when you mix cricket, advertising, tech, and data? You get a powerhouse conversation on the business of media in India’s biggest content season—IPL.This episode is a whirlwind of insights as Kavita, Abash, and Deven:Break down Dream11’s creative genius in ad campaignsUnpack CTV’s rising dominance, pricing models & audience targetingExplore the emotional and business impact of IPL fan loyaltyDiscuss the power and complexity of quick commerce advertisingDeb...2025-04-0846 min
The Voiro PodcastUnlocking a New Ad Sales Channel for Publishers: The Story Behind Brand Center - The Voiro PodcastSeason 7, Episode 2: In this episode of the Voiro Podcast, host Kavita Shenoy (CEO, Voiro) sits down with Abash Sinha (Lead - Enterprise Sales at Voiro) to unveil the product journey behind Brand Center, a bold new self-serve direct sales platform for premium publishers.Brand Center is Voiro’s latest step in reshaping how publishers monetize inventory—opening up access to premium ad slots for SMB brands and agencies without needing a direct sales team. This isn’t another DSP or a repackaged SSP—it’s a supply-side-first marketplace focused on accessibility, efficiency, and publisher empowermen...2025-03-2425 min
The Voiro PodcastTalking Retail Media Trends, ID Graphs, Monetisation and more with Ajio’s Vignesh - The Voiro PodcastSeason 7, Episode 1: Welcome to Season 7 of the Voiro Podcast! In this episode, Kavita Shenoy is back in the hot seat for a deep dive into the evolving landscape of retail media, AI in advertising, and the power of data-driven brand monetisation. Our special guest, Vignesh (Lead - Ad Strategy, Ajio.com), shares insights on:⚡️ Ajio’s monetisation evolution⚡️ His thoughts on data-driven advertising ⚡️ Building a retail ID graph⚡️ Thoughts on Ajio’s adtech infrastructure⚡️ Retail trends in India to watch o...2025-02-0739 min
The Voiro PodcastTalking Media Tech, Content, and Human Connection with Zee’s Asha KulkarniSeason 6, Episode 13: Join us for an insightful conversation with Asha Kulkarni, VP of Partnerships and Ecosystem at Zee, as she shares her extensive experience in India's broadcasting evolution. With over a decade of experience across major broadcasters, Asha offers unique perspectives on the future of content delivery, monetisation, and the role of technology in broadcasting.In this episode, we explore:The transformation of India's broadcasting landscape from linear TV to digital platformsKey strategies for broadcasters to succeed in the next decadeThe importance of balancing subscription...2024-12-1755 min
Adtech UnfilteredDealing with Signal Loss (with Vince Voiro) As advertisers lose more and more classic signals like cookies and MAIDs, adopting effective alternatives for targeting and attribution is more crucial than ever. In this episode, Vince Voiro, Sr. Director of Connectivity & Ecosystem at LiveRamp, shares the latest on one of these alternative solutions: identity resolution. Together with host Noor Naseer, Voiro explores what identity resolution is, what data is needed to enable it, how it can improve activations and measurement workflows, and more.2024-12-0328 min
The Voiro PodcastFrom Bangalore to LA: Kalyani Narayanan's Journey in Tech LeadershipSeason 6, Episode 12: In this inspiring episode of the Voiro Podcast, host Kavita Shenoy sits down with Kalyani Narayanan, Senior Director, Solutions Architecture at Moloco, for an authentic conversation about navigating the tech industry as a woman leader.Key Talking Points:Kalyani's 20-year journey from Bangalore to Los AngelesThe evolution of women in tech across India and the USThe importance of building and nurturing mentor relationshipsThe role of empathy and authenticity in leadershipTransitioning from streaming technology to ad tech2024-11-0437 min
The Voiro PodcastBuilding AI for Ad Businesses: Voiro's Journey with GenieSeason 6, Episode 11: In this episode of the Voiro Podcast, Kavita Shenoy (CEO) sits down with Deven Shah (Product Manager) and Ankit Richariya (Head of Engineering) to discuss Voiro Genie, the company's innovative AI-powered analytics tool for ad monetisation businesses.Key talking points:The evolution of Voiro Genie from initial concept to its current formChallenges in developing AI for the ad tech industryThe shift from instruction-based AI to agent-based AIEnsuring data privacy and security in AI implementationsThe importance of contextual...2024-10-2135 min
The Voiro PodcastTalking About The Future of AI: India’s Journey & Global Implications with Leslie D'Monte - The Voiro PodcastSeason 6, Episode 10: Host Kavita Shenoy engages in a deep conversation with Leslie D'Monte, the Executive Editor at Mint HT Media and a renowned technology and science writer. Leslie brings over three decades of experience covering a wide range of technological advancements, from AI to blockchain, and shares his perspectives on the future of artificial intelligence, particularly within the Indian context.The discussion navigates through the evolution of AI, the concept of generative AI, the ethical challenges surrounding AI adoption, and how India's digital infrastructure positions the country on the global tech...2024-08-3053 min
The Voiro PodcastTalking Gaming, Game Streaming, and Content To Commerce with Rooter CEO Piyush KumarSeason 6, Episode 9: In this insightful episode of the Voiro Podcast, host Kavita Shenoy, CEO of Voiro, engages in a deep conversation with Piyush Kumar, the visionary founder and CEO of Rooter, India's largest gaming and live-streaming platform. As Rooter celebrates its eighth anniversary, Piyush shares the incredible journey of the platform, from its inception to becoming a major player in the Indian gaming ecosystem. They discuss the strategic role of monetization, the evolving gaming landscape, and how Rooter is transforming into a content-to-commerce company. This episode offers a comprehensive view of the gaming industry's future in India and...2024-08-2130 min
The Voiro PodcastReimagining Business Operations with Gen AI with Shellkode’s Arun Kumar🚀 Season 6, Episode 8: Explore the world of Gen AI and its impact on business operations and growth, in this engaging episode of the Voiro podcast, as Kavita Shenoy and Arun Kumar, CEO and Co- Founder ShellKode talk about building Shellkode from the ground up, enabling businesses through Gen AI, empowering solopreneurs and talents from Tier 2 cities of India, and more. ⚡️ Introduction to Arun Kumar's journey in building Shellkode from a 4-member to a 100-plus member team in 2 years⚡️ Shellkode’s philosophy, work ethic and interesting initiatives to...2024-07-0833 min
The Voiro PodcastTalking Ad Tech and Product Management with Vivek Shenoy🚀 Season 6, Episode 7: In this engaging episode of the Voiro podcast, host Kavita Shenoy sits down with Vivek Shenoy, Founder of ProductonDemand, to explore the intricate world of ad tech, product management, and the evolving landscape of media and entertainment. Vivek shares his journey from business research to founding his own consultancy, offering invaluable insights into the challenges and opportunities in the industry.⚡️ Introduction to Vivek Shenoy's journey in business research and consulting⚡️ Experiences working with companies like Dunkin Brands, Infosys, J.P. Morgan, and DoubleClick...2024-06-2643 min
The Voiro PodcastTalking Ad Strategies, Monetisation, and Ad Tech with PhonePe’s Shivani Srivastava🚀 Season 6, Episode 6: In this episode, Kavita Shenoy (CEO, Voiro) hosts Shivani Srivastava (Head of PhonePe Ads) to explore the innovative ad strategies and the journey of building a robust ad monetisation business at PhonePe. They delve into the challenges, successes, and future prospects of the ad tech industry.Key Highlights:1 - Journey at PhonePe:Insights into PhonePe’s evolution from 2016 to present.Building blocks of PhonePe's ad business.Initial challenges and milestones in ad monetisation.2024-06-0640 min
The Voiro PodcastBreaking Barriers: Retail Media Networks, AI, and JioCinema's New SVOD Move🚀 Season 6, Episode 5: Welcome back to a brand new episode of the Voiro podcast with our hosts, Kavita Shenoy and Leena Ghosh. This episode delves into the disruptive strategies shaking up the social media, streaming, and retail industries, AI, and ad tech's rapid evolution.We talk about:✅ Retail Media Networks: Walmart’s moves across the value chain, Swiggy’s SmartLinks, etc.✅ Lane Change: Why Meta wants to be an AI company now✅ Disrupt...2024-04-2635 min
The Voiro PodcastNavigating the Ad Tech Landscape with Jio’s Deepak Gupta🚀 Season 6, Episode 4: Join us in an insightful episode of Voiro Podcast as Kavita Shenoy, CEO of Voiro, sits down with Deepak Gupta, a seasoned Product Manager at Jio. Dive deep into the evolving world of ad tech as they explore:👉 The current state and future of Connected TV (CTV) and its impact on content consumption across diverse demographics.👉 Deepak’s personal anecdotes on media consumption trends within his family, illustrating the shift from traditional to digital media.👉 A critical dis...2024-04-2238 min
The Voiro PodcastTalking Media Evolution and AI Intrigue with Soumya Gupta - The Voiro Podcast🚀 Season 6, Episode 3: Join us for a captivating episode as Kavita Shenoy (CEO, Voiro) and Soumya Gupta (Thecore and TheSignal) delve into the dynamic world of media, ad monetisation, and technological innovations.From the impact of AI on content creation to the surprising resurgence of radio and the intricacies of ad monetisation, this episode is packed with insightful discussions.Highlights include:⚡️Media trends over the past year and the constant evolution in the industry.2024-04-0535 min
The Voiro PodcastSnap, CTV, and Ad:Tech: A Digital Deep Dive🚀 Season 6, Episode 2: Dive into the vibrant world of ad tech with our latest episode, featuring Kavita Shenoy, Abash Sinha, and Leena Ghosh. Recorded in the aftermath of the ad:tech India event, this episode offers a treasure trove of insights from the intersection of social media, entertainment, and advertising. Our hosts dissect the trends and strategies defining the digital landscape, sharing anecdotes and expert analyses on the future of advertising technology.Show Highlights:🎤 Highlights from ad:tech India: Discover the energy and insights from one of...2024-03-2233 min
The Voiro PodcastAR, Sorry, Spatial Computing, Netflix-WWE Tag Team, ATS 2024, and AI at Voiro🚀 Season 6, Episode 1: Welcome to the electrifying first episode of Season 6, where the realm of digital landscapes is dissected and redefined! Join Kavita Shenoy and Anand Gopal as they kick off an exhilarating new season, exploring the uncharted territories of digital media and advertising. This season premiere is packed with insights and discussions that will leave you pondering and wanting more.🎥 1. Screen Gems: Discover the content that's captivating our hosts.🕶️ 2. The Spatial Revolution: Vision PROs have arrived, transcending beyond AR into the realm of Spatial Computing...2024-02-0535 min
The Voiro PodcastWhat's For Dinner, CES 2024, India's Own GPT, and Content Performance[Season 5, Episode 13] In the latest and final episode of Season 5 of the Voiro Podcast, hosts Anand Gopal and Kavita Shenoy bring you a riveting discussion filled with insights and humour. As we wrap up this season, join us in exploring a diverse range of topics:Delving into humanity's second most important query: 'What’s for dinner?'Unpacking the latest buzz from CES 2024 – the forefront of tech innovation.Reflecting on the peculiarities of the post-SAG-AFTRA Golden Globes.OTTVerse’s comprehensive list of OTT events in 2024 (linked below...2024-01-1645 min
The Voiro PodcastAnand and Anil’s 2024 Predictions on AdTech and MarTech[Voiro Podcast - Season 5 Episode 12] Join Anand Gopal and Anil Karat in the latest Voiro Podcast episode as they kick off the year by dissecting adtech and martech predictions. Here’s the rundown:1️⃣ Content Radar: Anand and Anil spill the beans on what's capturing their content attention lately.2️⃣ Google's Cookie Saga: Anand leads with predictions on Google's move to retire 3rd party cookies, prompting Anil to unravel the historical significance and the potential impact on the advertising landscape.3️⃣ AI R...2024-01-0527 min
The Voiro PodcastChristmas Nostalgia, AI’s Impact on Content And Climate Change[Voiro Podcast - Season 5 Episode 11] Anand Gopal and Kavita Shenoy start the last episode of the year on a merry note and talk about the future of AI, content and climate change. In this special episode we talk about:1 - All time favourite Christmas Movies.2 - The impact of AI in the Content Value Chain3 - Change in LLMs from deterministic to contextual4 - Speed of AI development and the costs associated...2023-12-2645 min
Forbes India - The Startup Fridays PodcastStartup Fridays S4 Ep23: Kavita Shenoy, Anand Gopal Part 1: 30k from Nandan Nilekani to multinational customers at VoiroPart one of a conversation with Kavita Shenoy and Anand Gopal, on their 10-year entrepreneurial adventure, building Voiro, an ad-tech SaaS company in Bengaluru. Kavita and Anand are natural conversationalists and story tellers, and produce their own podcast as well.
In today’s episode, they talk about how they started Voiro, and then went from consulting and services and an "excel sheet from hell" to a software product and winning customers like Hotstar.2023-12-2245 min
The Voiro PodcastLooking Back, Looking Forward, and Making Sense of Netflix’s Engagement Data[Voiro Podcast - Season 5 Episode 10] Anand Gopal and Kavita Shenoy are back in the studio/conf room with a lot of excitement to bring you a whole host of things:1 - They begin by talking about what they are watching on TV.2 - They look back on 2023 for newsmakers from retail media, CTV, writer’s strike, consolidation in media and the impact of Generative AI.3 - They look back on the Voiro Podcast in 2023 by picking their fa...2023-12-1538 min
The Voiro PodcastAnand’s South Africa Chronicles, Cost of Streaming, AI, and the Cricket World Cup[Season 5 Episode 9] Anand Gopal and Kavita Shenoy are back this week on the Voiro podcast following Anand’s trip to South Africa. Today, they talk about:🤢David Zazlav blew up Hollywood?*📘Musk's new book✈️Anand’s trip to South Africa🏉 DStv Tech-Day Highlights and SAF Sporting and Work Culture🤝 Interviews with Fahmeeda and Rani on Media Sales🎬 Hollywood Strike Resolution and Impending Content Void🚀 2024 Hot Picks: AI, Content, CTV, Elections Ch...2023-11-1739 min
The Voiro PodcastVoiro in South Africa: A Conversation with DStv’s Fahmeeda Cassim-Surtee and Rani Bisal[Season 5 Episode 8] We have a special episode for you this time around as Anand Gopal packs his bags and travels to the Rainbow Nation, South Africa to talk to two fabulous and fascinating leaders in the media sales industry in—Fahmeeda Cassim Surtee (CEO, DStv Media Sales) and Rani Bisal (GM and Executive HoD, DStv Media Sales). Here are the conversation highlights:🛣️ Fahmeeda's Remarkable Journey: From Journalist to CEO.⚡️ Rani's Insights on the Changing Role of Technology.👍 Navigating the Age of Evolving Content Experiences fo...2023-11-0925 min
The Voiro PodcastNew X Features, Amazon’s Ad Tools, Reflecting on Netflix, Alphabet, and Spotify’s Q3[Season 5 Episode 7] Welcome back dear listeners, your weekly favourite Voiro Podcast is back in our cosy Church Street office in Bengaluru with Kavita Shenoy and Anand Gopal Talking about:🧾 Hasan Minhaj brings receipts.📲 X launches video and audio features.🔎 Alphabet’s Q3 and its bets on AI.💰 Netflix’s ad tier is working—a look at some numbers!⚡️ Is Netflix morphing into Disney by launching experiences?💚 Spotify turns profitable—wow!🤔 Will the Hollywoo...2023-10-2732 min
The Voiro PodcastDecoding the SAG-AFTRA Strike, The Mathematics of Residuals and ICC World Cup[Season 5 Episode 6] 🎙️ Uncover the Latest Podcast Episode: "Decoding the SAG-AFTRA Strike, The Mathematics of Residuals and ICC World Cup"🌟 Hosted by Anand Gopal, and Kavita Shenoy.🌐 In this episode, Anand and Kavita take a deep dive into the ongoing SAG-AFTRA strike, the deal the writer’s guild agreed to, the $480 Million gap between actors and studios and how AI has made the mathematics of residuals more complicated for creators. We bring you the highlights, offering a unique perspective on the entertainment industry's landscape and also discuss...2023-10-1941 min
The Voiro PodcastATS Singapore Takeaway, Twitter, Mean Girls, and The Feds[Season 5 Episode 5] 🎙️ Uncover the Latest Podcast Episode: "ATS Singapore Takeaway, Twitter, Mean Girls, and The Feds"🌟 Hosted by Anand Gopal, Abash Sinha, and Kavita Shenoy.🌐 In this episode, journey with us as we delve deep into the world of advertising and technology. ATS Singapore left us buzzing with insights, from discussions about the economy to the ever-evolving role of ad spend. We bring you the highlights, offering a unique perspective on the industry's landscape.🌍 Explore the ATS Singapore Expe...2023-10-0640 min
The Voiro PodcastChangi Airport, ATS Singapore, and Chicken Rice[Season 5 Episode 4] Get ready for an exciting podcast as Anand Gopal (COO, Voiro) and Abash Sinha (Ad Revenue Expert) take you on a journey to ExchangeWire’s ATS Singapore on October 3rd and 4th. They're buzzing with excitement about this event! 🔥Abash's Top Picks:a) Dive into the world of Programmatic OOH and its impact - Discover the latest in OOH advertising, including measurement techniques. 🌆[Panel: Marilyn Yeong, Jeslyn Tan, Franck Vidal]b) Explore 'The dea...2023-09-2934 min
The Voiro PodcastMurdoch Steps Down, NYT’s Advertising Shakeup, Microsoft’s Conversational AI for Bing Ads[Voiro Podcast - Season 5 Episode 3] In this constantly evolving world of content monetisation, it is essential for players to take control of their monetisation strategies as they scale. Kavita and Anand explore all that’s making news in the world of ads. Here are the highlights:1️⃣ Joy Robin’s (Global Chief Advertising Officer of New York Times) plan for Times’ advertising.2️⃣ What’s next on Netflix’s Ads Business3️⃣ OEMs creating a digital ecosystem of their own 4️⃣ Need for publisher’s to take control...2023-09-2536 min
The Voiro PodcastSherlock Holmes, Rory Sutherland, and The Intersection of Cognitive Psychology and Advertising[Voiro Podcast - Season 5 Episode 2] Discover the captivating world of human behaviour and advertising on the Voiro Podcast! Join us as Varadha Raghunathan from BigBasket takes us on a fascinating journey through the psychology of nudges and decision-making.In this eye-opening conversation, Varadha and Anand explore:1️⃣ [1:08] Varadha’s inspiring journey and his role at BigBasket.2️⃣ [8:45] Uncover the perception of digital nudges in the era of screen overload.3️⃣ [11:05] Behavioural economics in retail and how people perceive4️⃣ [2...2023-09-151h 08
The Voiro PodcastLive Sports, News, YouTube, and Netflix vs. Aaron Paul[Voiro Podcast - Season 5 Episode 1] Kavita Shenoy and Anand Gopal are back in the hot seat to kickstart season 5 and they talk about:1. Content we are watching2. The media universe in 20233. Value of live sports in the streaming playbook4. Value of news content in the streaming playbook5. 15 years of YouTube6. Netflix vs. Aaron Paul7. State of content copyrights and royalties8. What to expect...2023-09-1131 min
The Voiro PodcastSeason 4 Wrap: Looking Back and Looking Ahead[Voiro Podcast - S4E13] As season 4 of The Voiro Podcast comes to an end, Anand and Kavita reflect back on the riveting conversations with Krishna Rao, Shivendra Misra, Lava Kumar about tech, trust, accountability and attention. In this episode, we also talk about:⚡️ Zee Sony Merger in India⚡️ Disney’s Move to the Darker Side⚡️ The Player Publisher Phenomenon⚡️ Generative AI and Personal Productivity⚡️ Future of Attention Economy CC: Attention Coun...2023-08-2245 min
The Voiro PodcastMeasuring Human Attention to Viewing Ads with Lava Kumar (Entropik)[Voiro Podcast - S4E12] We are all bombarded with a ton of ads on the web, on TV, ads inserted while listening to music or podcasts, etc. Have you ever wondered if someone can measure how we react to ads? If you are from the advertising industry or just a keen boffin who wants to understand human behaviour, you will love this episode.Anand Gopal is back in the hot seat, this time with our good friend Lava Kumar (Founder, CPO of Entropik) as a special guest. Kumar is building...2023-08-1141 min
The Voiro PodcastVoiro Completes 50 Episodes: Celebrations and Rapid Fire Questions[Season 4 Episode 11]: As Voiro completes 50 episodes, Kavita, Anand and Leena reflect on their journey on the airwaves, how the podcast has impacted them professionally and personally and what lies in the future. Some questions we pondered about in this special episode:⚡️The Motivation Behind Starting The Podcast⚡️The Preparation Process and What Motivates Us To Tune In Every Week⚡️The Impact of The Voiro Podcast Professionally and Personally⚡️The Secret to Running A Successful Podcast⚡️Favourite Episodes2023-08-0743 min
The Voiro PodcastEarnings Season, Hollywood Strike and Retail Media’s Moment[Season 4 Episode 10]: It’s a bird…it’s an X…it’s Elon Musk. In this freewheeling chat, Kavita and Anand try to figure out the mysterious ways Elon’s mind works and what the rebranding of Twitter means. We also talk about:⚡️A Middling Earnings Season⚡️Why AI Needs Rules⚡️The Successful Marriage Between Retail Media and Content⚡️ Barbenheimer, Mission Impossible and moreChaptersCC: Ben Thompson, Disney, Netflix, Indian Drea...2023-07-3133 min
The Voiro PodcastOpen RTB 2.6, IAB Tech Lab’s Role and Priorities for 2023[Season 4 Episode 9]: If you’ve ever wondered about the role technology plays in democratising the ads ecosystem, this is the podcast to listen to. In this special episode Anand Gopal and Anil Karat invite Shivendra Misra, Director APAC at IAB Tech Lab, into the hot seat and take a deep dive into the world of real-time bidding, the role of IAB Tech Lab in shaping the future of digital advertising and more.⚡️ The Role of IAB Tech Lab in defining technology without borders⚡️ Journey of OpenRTB – Why it’s the Soul...2023-07-2451 min
The Voiro PodcastInsta Threads, Wasted Programmatic Dollars, Voiro’s Retail Media Webinar[Season 4 Episode 8] The Mad Ad World of Social Media has a new entrant: Threads. Kavita and Anand break down what Insta’s Threads is all about, what is Web3’s promise for influencers and other programmatic challenges. In this episode, we cover: ⚡️ Insta’s Threads: What it is all about⚡️ Some Good News For Netflix⚡️ Challenges of The Programmatic Universe and What They Uncovered in Cannes⚡️ Voiro’s Retail Media Webinar and Why It’s a Must WatchChapter...2023-07-0645 min
The Voiro PodcastThe Magic of Movies, AMJ AdTech Highlights and The Retail Media Evolution[Season 4 Episode 7] On a surprisingly sunny day in June, Anand and Kavita journey on with Indiana Jones and talk about the magic of movies, the newsmakers from April, May, and June and the power of retail media. In this episode, we cover: ⚡️ Why June is the Best Month for Theatre⚡️ Newsmakers: IPL, Open RTB for CTV, Linda Yaccarino and Cannes ⚡️ Retail Media and What Is Their North Star⚡️ Sneak Peak Into Upcoming Voiro Webinar on E-Commerce MonetisationChapters2023-06-3037 min
The Voiro PodcastCannes, Context and Creativity[Season 4 Episode 6] Anand and Kavita take a trip to Cannes and ATS London through the airwaves and jam on creativity, capitalism and context. In this episode, we cover: ⚡️ ATS London 2023 and Sustainability⚡️ Why Capitalism Can Be in Service of Life: Brian Morrissey on Cannes 2023 ⚡️ The Big Shift in How Programmatic Works⚡️ Attention as a Metric and What is API (Attention Per Impression)⚡️ Retail Media and CTV: The Problem of FragmentationChapters2023-06-2342 min
The Voiro PodcastWhere’s The Trust?[Season 4 Episode 5] In this episode, Anand and Kavita talk about trust - trust between publishers and advertisers as well as advertisers and consumers. Is trust the biggest currency this industry thrives on? Following are some questions we ask:⚡️ Should Netflix be sharing data with content creators as YouTube does?⚡️ What can we do to build trust between advertisers and consumers?⚡️ What changes will the AI ACT bring?⚡️ Sam Altman’s visit to India. What’s t...2023-06-1636 min
The Voiro PodcastCABSAT, OTT, MENA, and Shawarmas[Season 4 Episode 4] Anand and Kavita welcome back Abash and Jithin from CABSAT in Dubai and explore all that’s happening in the OTT, e-commerce and broadcast market in MENA. This episode explores:⚡️ Apple’s VisionPro: First Thoughts⚡️ Yann Colleter’s The Streaming Lab⚡️ OTT Subscription Fatigue and FAST in MENA⚡️ Creativity in MonetisationCC: Viniit Mehta, Yann Colleter, MBC, Care...2023-06-0737 min
The Voiro PodcastD2C in 2023, What’s Challenging Marketers, Role of AI, Who’s Winning The 1P Race[Season 4 Episode 3] Anand and Kavita get into the trenches with the queen of D2C marketing, Deepti Karthik. This episode explores various facets of marketing and tech.⚡️ Who is a fractional CMO?⚡️ Key points to keep on your radar as a marketer in 2023⚡️ What are the key issues keeping marketers up at night today⚡️ Weaving new tech into marketing: When do I need AI?⚡️ Who’s Winning 1P: Big Box or D2C⚡️ Enriching 1P w...2023-05-2947 min
The Voiro PodcastCTV Performance Measurement, CTV in Ad Buyers Mix, CTV Revenue[Season 4 Episode 2] Anand and Kavita are back in the hot seat. This time with our returning guest Vikram Chande (Samsung Ads). This episode focuses on CTV and here’s the episode’s running order:⚡️ Changing ad buying behaviour⚡️ Where does CTV fit in the ad buyers mix⚡️ How publishers should embrace CTV and generate revenue⚡️ What does CTV demand look like⚡️ CTV data measurement standards⚡️ Samsung’s role in CTV measurement⚡️ Why big players...2023-05-1557 min
The Voiro PodcastHow OTT Works, Delivering VoD vs. Live Stream, Future of Streaming Tech, and What is OTTVerse[Season 4 Episode 1] Kavita Shenoy and Anand Gopal are back in the pod-seat for a brand new season. They are not alone for the first episode as Krishna Rao Vijayanagar, a good friend of Voiro and a quintessential OTT boffin joins the podcast.What’s in this episode:⚡️ Who is Krishna (Editor-in-Chief of ottverse.com)⚡️ Krishna’s masterclass on how OTT works⚡️ NAB and future of broadcast and streaming tech⚡️ Which is ha...2023-05-051h 06
The Voiro PodcastSeason Finale: 3 AdTech Trends, 3 Newsmakers, 3 People and Podcasts to FollowKavita and Anand bring Season 3 of the Voiro Podcast to a close with a freewheeling session on the top highlights and trends of the season and what to look forward to in Season 4!⚡️ CTV: An Opportunity, A Dilemma, A Revolution⚡️Context Stays King⚡️ Consolidation is Key⚡️ Sports Rights - The FutureEnjoy the episode.Show notes:Videoweek on the evolving measurement of CTV Campaigns2023-04-1438 min
The Voiro PodcastOpen Letter to AI, IPL Kicks Off, Upfront’s Here, and What’s Up With Decentralised Social NetworksBangalore is in bloom and Kavita Shenoy and Anand Gopal talk about the season of AI, Cricket and upfronts. In this freewheeling session, our hosts talk about: ⚡️ Open Letter to AI To Pull The Brakes and Why Some Big Names Support It⚡️ IPL Starts Today And The Season of Cricket is Officially On⚡️ Upfront and Newfront season’s Around The Corner: Where are The Advertisers Putting Their Money?⚡️ What’s Brewing In the World of Decentralised Social NetworksE...2023-03-3136 min
The Voiro PodcastNetflix Grows Ad-tier Subs, IPL is Coming, TikTok’s Cliffhanger, Spotify Bets on Video, and GPT-4Kavita Shenoy and Anand Gopal welcome (back) Voiro CTO Jithin George (a.k.a Jimmy) to the pod table on this subdued summer Friday morning. The three musketeers share their thoughts on some heavy-duty stuff this week. So hit that play button and enjoy a very interesting Voiro podcast episode where we talk about:⚡️ What to make of Netflix’s subs growth for their ad-supported tier⚡️ What to expect from the biggest ad-supported live sport streaming event in India (IPL)⚡️ TikTok’s cliffhanger. Will they sell o...2023-03-2441 min
The Voiro PodcastVoiro at Ad:Tech 2023, Future of CTV, Voice Commerce, Open Internet, ChatGPT and MoreThe boys are back from Ad:tech 2023 and bring with them some illuminating insights on all that’s happening in the world of Advertising Tech. Kavita Shenoy and Anand Gopal join Abash Sinha and Deven Shah on the airwaves for a freewheeling chat on: ⚡️CTV, Its Future and The Importance of 9 minutes⚡️Open Internet and The Scope of the Programmatic Future⚡️Contextual Advertising and Personalisation At Scale⚡️The Growing Concern Over Ad Fraud, Measurement and Brand Safety⚡️The Future Of Voice Com...2023-03-2042 min
The Voiro PodcastHow to Crack Large Direct Sales DealsOur webinar on ‘How to Crack Large Direct Sales Deals’ is an amalgamation of industry leaders and thinkers who brought their perspectives, ideas, and best practices on how to win large direct sales deals consistently.Rajeev Dhal (COO, AdOnMo) shares his thoughts on how he has set up a strong foundation to drive direct sales deals at DooH player AdOnMo.Sudarshan Sarma (Sr Director-Monetisation and Product Marketing, Flipkart) brings a ton of experience and perspective on how he is driving direct sales at Flipkart.Anand Gopal (COO, Voiro) brings his perspective as an adte...2023-02-271h 13
The Voiro PodcastAudience Engagement and The Role of Data, Content and Quality AdsKavita Shenoy and Anil Karat talk about all that’s happening in the world of audience targeting and the role tech plays in it.⚡️Audience targeting and making the audience more accessible ⚡️NBC’s #One23 Conference on audience engagement⚡️What a publisher’s workforce going to look like in the future and the role of data engineering⚡️IAB’s Guidelines on data clean room standards CC✅NBC’s #One23 conference...2023-02-2428 min
The Voiro PodcastIs Linear TV Dying, Fragmentation in CTV Ads and YouTube's New CEOKavita Shenoy and Anil Karat ask important questions about the future of television, where we ask:⚡️Is Linear TV Dying?⚡️How is media being bought in the current TV ecosystem?⚡️Why have contextual, emotional ads disappeared?⚡️What role does data play in TV content and advertising today?⚡️YouTube’s New CEO - What does the future look like?CC✅Prasun Basu on Digital Video Consumption: Cord-cutting and the Cross-Screen sto...2023-02-2130 min
The Voiro PodcastSelf-Service in Focus, Generative AI’s Time Has Come, Nebula.tv vs YouTubeKavita Shenoy is joined by our Chief Architect Anil Karat who brings a tech-flavour to this episode where we discuss:⚡️Why Self-Service Is Back In Focus⚡️Generative AI and What It Means for the World of Content and Media⚡️What is Nebula and Why Is It Capturing Creator’s AttentionCC✅ Sid Rath on Generative AI ✅ Ryan Reynolds on ChatGPT2023-02-1124 min
The Voiro PodcastCinema Experience Is Alive, Women’s IPL, Google Vs DoJ, Twitter and CTVAnand Gopal and Kavita Shenoy break down all that’s making news in the world of sports, advertising and entertainment.⚡️Women’s IPL and what it means for advertisers⚡️DOJ and Google Drama⚡️Highlights from IAB/ALM in Florida⚡️Twitter’s new move to woo advertisersCC✅ Palki Sharma on Vantage✅ David J Moore on Apple✅ Deepi...2023-01-2835 min
The Voiro PodcastCTV Ecosystem, Opportunities in FAST, Challenges in Monetising CTVVikram Chande, General Manager, Samsung India joins Anand Gopal and Kavita Shenoy on a special episode of the Voiro Podcast to jam on CTV, FAST and the fast-evolving world of television.⚡️The evolving ecosystem of CTV ⚡️CTV measurement standards and currencies⚡️The CTV story: India vs the US⚡️FAST: What it is and where does the future lie⚡️Monetisation of CTV modelPersonalities referred:Michael Shields...2023-01-2354 min
The Voiro PodcastAmazon’s Own Sports App, Interplay Between Media and Tech and The Need for Sustainable TechAnand Gopal and Kavita Shenoy jam on the marriage between technology and media and where advertising is headed amidst all this:⚡️CES 2023 and the need for responsible technology ⚡️Interplay between media and tech ⚡️Amazon launching its own sports app⚡️Netflix and Nike⚡️Smart TV revolutionPersonalities referred:Allison Schiff and Jason Manningham on Media and Tech Evan Shapiro on responsible technology2023-01-1333 min
The Voiro PodcastTech and People, Netflix Eyes Sports, New Ways To Measure TVAnand Gopal and Kavita Shenoy switch on their mics in a brand new Voiro office at the heart of Bengaluru for the first time in 2023 and they bring news from the world of AdTech covering:⚡️Barriers between tech and people ⚡️VR, AR and Chiplets⚡️Netflix and its Focus on Sports Content⚡️New Currencies in Measurement of TV advertising⚡️What’s Next for Meta⚡️The Trade Desk’s Galilean SatellitesPlease read...2023-01-0731 min
The Voiro PodcastGoogle’s PMax, Looking Back at 2022, and Predicting AdTech Trends for 2023Anand and Kavita end 2022 with all that’s ‘buzzin’ in the world of AdTech. From trendsetters to gamechangers, they break down important events that’s going to change how we interact with ads. ⚡️Google’s Latest Newsmaker—Google PMax ⚡️How Broadcasters and Content Creators Can Ride the CTV Wave⚡️Top Trends and Events in 2023 That Will Impact AdTechYou read our whitepaper on AdTech trends for 2023 herePersonalities referred:Peter Kafka2022-12-2335 min
The Voiro PodcastNetflix’s Rough Ads Debut, FTC puts a Spanner in Microsoft’s ABK Deal, 2023 PredictionsWe end 2022 with a brand new season! Anand Gopal and Kavita Shenoy are back in the hot seat after a break to talk about the world of CTV, Netflix’s bold move and Voiro’s exclusive end-of-the-year paper about trends that are going to impact the AdTech industry in 2023⚡️Netflix Returns Money To Advertisers ⚡️Microsoft’s ABK Acquisition and Why FTC Wants to Block It⚡️Voiro’s Prediction On Top 5 Trends in 2023 That Will Impact AdTech Listen to the episode...2022-12-1923 min
The Voiro PodcastVoiro in London, World of AdTech, CTV Advertising, and Season 2 FinaleAnand Gopal is back from London for the finale of Season 2 of the Voiro Podcast. He and Kavita Shenoy break down all that’s happening in the mad world of ad tech and the key learnings from the UK’s media and ad tech space.⚡️Voiro at #MadtechMoney: Key Takeaways ⚡️Voiro at the DPP Leaders' Briefing 2022: Sustainability, Managing Workflows and Tech Transformation⚡️Challenges in CTV advertising landscape ⚡️The Voiro Podcast Season 2: Highlights2022-11-2335 min
The Voiro PodcastIs It Time To Brace For Impact?, Big Tech Layoffs, What The Future Looks LikeAfter the disappointing Big Tech earning reports, the news this week was all about layoffs. Anand Gopal and Kavita Shenoy talk about the mood of the market and if we need to brace for impact. ⚡️2023: Brace for impact ⚡️Zuckerberg’s expensive Meta bet⚡️Big broadcast channels add sports to their content portfolio ⚡️2023 trendsPersonalities referred:Kara Swisher, Marc Andreessen and Rich Greenfield2022-11-1420 min
The Voiro PodcastYouTube Goes Prime, Insta Gives More Power to Creators and Twitter Feels the BluesAfter the Big Tech earnings calls, many companies are now announcing diversification of their revenue streams. Anand Gopal and Rohan Rangaswami are back in the hot seat to dissect and explore how and why. In this episode they talk about:⚡️YouTube’s Primetime channels ⚡️Meta’s support to creators NFTs⚡️Twitter’s blue tick fee Personalities referred:👉Deborah WYouTube’s D...2022-11-0423 min
The Voiro PodcastCustomer Identity In The World of Advertising, Impact of Apple’s ATT and Google PAIRA lot is happening in the world of cookies, with Google launching Publisher Advertiser Identity Reconciliation or PAIR. Our hosts Anand Gopal and Rohan Rangaswami explore the non-tech aspect of customer identity and answer some burning questions about it. In this episode they talk about:⚡️Privacy, Identity, Measurement, First Party Data and Targeting⚡️ATT and how it is changing the ad landscape⚡️Google PAIRListen to the podcast here: 2022-10-2827 min
The Indian DreamThe Insane Rise in Value of Sports Leagues & Sports Celebrities ft Kavita & Anand, Founders at VoiroIn this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry.Technology has fundamentally changed how we can consume and interact with Sports Content. And that has resulted in a meteoric rise in the value of Sports Leagues and Sports Celebrities. IPL, Formula 1, NBA, NFL, all these leagues have seen tremendous growth in their revenues over the last decade thanks to rising media rights, new ways of monetisation and fan connects! All of this comes down to the evolution of Technology. Smartphones, high-speed internet, social media - everything has...2022-10-1538 min
The Voiro PodcastIs Omni-channel Advertising and Bundling The Future and Netflix Strikes Partnerships for Better Advertising MeasurementA lot has happened over the past week in the world of advertising and our inimitable hosts Anand Gopal, Kavita Shenoy and Rohan Rangaswami are back in the hot seat to talk about:⚡️The World of Omnichannel Advertising and if Bundling is the Answer⚡️Netflix Makes More Bold MovesPersonalities referred:👉 Good Time ShowSriram Krishnan an...2022-10-1323 min
The Voiro PodcastDirect Sales Makes a Comeback, Big Tech Companies Reinvent Themselves, and Will Musk Finally Buy Twitter?In this Voiro Podcast episode Anand Gopal, Kavita Shenoy and Jithin George are back in the hot seat to talk about:⚡️Direct Sales and What It Means In The World of Advertising Today⚡️Big Tech Reinventing Themselves⚡️Will Elon Musk Finally Buy Twitter?⚡️Major League Baseball Partners with Google CloudPersonalities referred:👉 Kara SwisherIn her new podcast, On Wit...2022-10-0728 min
The Indian DreamThe Business of Ad-Tech ft Kavita & Anand, Co-Founders of Voiro - Part 1In this episode, we host Kavita & Anand (Co-Founders at Voiro) to talk about Ad-Tech Industry. We’re all familiar with how big the Digital Ads market has grown over the last decade. To put some numbers, in 2012, the Global Digital Ad spend was close to $100 Billion. Today, that stands at more than 600 Billion dollars - a healthy 20% growth every year. In the next few years, $1 Trillion dollars will be spent on Digital Ads globally. With the rise of Ad Spends, the technology that supports that industry, often called as Ad-Tech has seen an exponential rise. As...2022-10-0146 min
The Voiro PodcastNetflix’s CPM Triggers Furore, YouTube Shorts Revenue Model, And Google Stadia Is GoneIn this Voiro Podcast episode Anand Gopal is back in the hot seat with debutant Rohan Rangaswami (CRO, Voiro) to talk about three massively interesting topics:⚡️ Netflix’s CPM causes a furore⚡️ How YouTube wants to share revenue from Shorts⚡️ Saying goodbye to Google Stadia⚡️ Our love for podcastsPersonalities and Brands referred:👉 Reed Hastings👉 Peter Kafka👉 Neal Mohan2022-09-3029 min
The Voiro PodcastState of Monetisation In Gaming and Thoughts On Seller Defined AudiencesWelcome to the Voiro Podcast. In this episode Kavita Shenoy (CEO, Voiro) is joined by Adtech enthusiast and Chief Architect, Anil Karat to discuss two major topics:Topic 1: Monetising gaming and game streaming - The hosts discuss the following points:The state of monetisation in gaming and game streamingDifferent types of gaming audiencesAdvertising opportunities in gamingImmersive advertising in gamingInMobi’s report about growth in gaming advertisingTopic 2: IAB’s Supply path optimisation via SDA (Seller defined audiences) - The hosts discuss the following points:Is there a need for SDA?Tech...2022-09-2333 min
The Voiro PodcastVoiro And The IBC Chronicles From AmsterdamKavita Shenoy and Anand Gopal give a day-to-day account of #IBC2022 and break down the key takeaways from the mega media tech conference. In this episode they talk about: ⚡️Understanding Consumer Experience and the Importance of Customer Retention⚡️Mega Stalls from Tech Giants⚡️Decoding the true sports fan⚡️Glass to glass value chainPersonalities and Brands referred:👉 Ben Keen👉 Marie Fenner👉 2022-09-1928 min
The Voiro PodcastVoiro On The Road At IBC Amsterdam And The Future Of MediaThis episode comes from IBC - International Broadcasting Convention, Amsterdam, where Kavita Shenoy and Anand Gopal delve into all that’s happening at #IBC2022 and a lot more: ⚡️What’s In Store at IBC⚡️The Future of Media Tech At IBC⚡️Why You Must Read Mark Bergen’s Book on YouTube⚡️11 Media Trends From Summer Of 2022⚡️Data Influencing Media Business DecisionsPersonalities and Bran...2022-09-1013 min
The Voiro PodcastSelf-serve Ad Portals, FOFO in Ad Spend, mDAU And Elon Hates Twitter BotsSelf-Service is the new mantra in the world of advertising. Kavita Shenoy, Anand Gopal, and Jithin George take a look at the self-service advertising platform and several topics including:⚡️Fighting FOFO in Advertising⚡️IPL in Ultra HD⚡️ZEE5’s growing MAUs⚡️Twitter Bots and Why Musk Hates Them⚡️Voiro and The Indian Dream PodcastPersonalities and Brands referred:👉 A...2022-09-0241 min
The Voiro PodcastYouTube Is King, Retail Media Ad Spend, And Streaming Vs CableThe Voiro Podcast | Season 2, Episode 2: As Voiro completes 8 years of its successful journey, for the first time ever we introduce one of Voiro’s Co-Founders, Anil Karat, to the podcast. In today’s episode Kavita Shenoy, Anand Gopal, and Anil Karat take a deep dive into several topics including:⚡️Why YouTube is still king of long-form content ⚡️Retail Media’s Ad Spending Forecast⚡️Cable TV vs. Streaming⚡️VC Interest in Non-US Ad Tech Markets2022-08-2632 min
The Voiro PodcastNew Season, New Guests and Life in the FAST laneWe are back and Season 2 of the Voiro podcast started with a very special guest, Jithin George. Kavita Shenoy, Anand Gopal and Jithin take a deep dive into several topics:⚡️FAST (Free Ad Supported Streaming Television): What it is, what it is not and where is it headed⚡️Apple and ATT⚡️What is BVOD?⚡️Walmart’s Ad RevenuePersonalities and Brands referred:Ben ThompsonJohn David Ra...2022-08-1931 min
The Voiro PodcastApple’s DSP Launch, Power Of Legitimacy, Pay-for-Play Era Of podcastingThe Voiro Podcast | Episode 13: We end season 1 with today’s episode, but we will come back with a new, invigorating, stylish season 2 very soon. So, to keep you engaged, our esteemed hosts Kavita Shenoy and Anand Gopal switch on their mics, sip a cuppa joe and talk about:⚡️Big Tech News: Apple Launches DSP, Google’s Ad Tech Stack and App Tracking Transparency (ATT)⚡️Power of community and Web3⚡️The Pay-for-Play era of podcasting⚡️The Power of Legitim...2022-08-0539 min
The Voiro PodcastGoogle’s Cookie-less World, Ad Spend In Gloomy Times, Meta’s Next PhaseAs CTV advertising becomes more popular, Google delays its plans on a cookieless world and Zuckerberg doubles downs on its Meta OperationsIn this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from:⚡️Are ad spends going to take a massive hit as we head towards a slump? ⚡️Rising popularity of CTV advertising⚡️Google’s delayed plans on a cookie-less world ⚡️Zuckerberg intensifies operatio...2022-07-2945 min
The Voiro PodcastNetflix’s Dilemma, FanCode’s Indian Obsession, DOOH’s Day OutIn this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from:⚡️Netflix’s streaming business model and market dynamics⚡️Is SNAP Inc its own worst critic?⚡️DV360 and FanCode cater exclusively to Indian cricket fans⚡️How Lata Mangeshkar recused Indian Cricket⚡️The value of a sports league in a dynamic economy⚡️Sports Stars to Business Moghuls⚡️You DOOH or you don’t⚡️Is Uber DOOHing it right?⚡️Chennai Super Kings to India’s First Sports Unicorn⚡️Spencer Dinwiddie's attempt to tokenize his own contra...2022-07-2238 min
The Voiro PodcastNetflix’s Dilemma, FanCode’s Indian Obsession, DOOH’s Day OutIn this episode, Kavita Shenoy and Anand Gopal talk about topics ranging from:⚡️Netflix’s streaming business model and market dynamics⚡️Is SNAP Inc its own worst critic?⚡️DV360 and FanCode cater exclusively to Indian cricket fans⚡️How Lata Mangeshkar recused Indian Cricket⚡️The value of a sports league in a dynamic economy⚡️Sports Stars to Business Moghuls⚡️You DOOH or you don’t⚡️Is Uber DOOHing it right?⚡️Chennai Super Kings to India’s First Sports Unicorn⚡️Spencer Dinwiddie's attempt to tokenize his own contra...2022-07-2238 min
The Voiro PodcastTVP - Week In Review - 15 July 2022In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️Netflix partners with Microsoft for Ad Supported Subscription Plan⚡️Disney’s AdTech Deal with The Trade Desk⚡️Unity and ironSource lock in an all-stock deal for gaming⚡️Will Google proactively spin off its ads business⚡️‘Life in the FAST lane’: Where is FAST headed?⚡️Programmatic TV journey and the rise of ad-supported streaming⚡️Data-led media revolutionCatch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode li...2022-07-1537 min
The Voiro PodcastTen Weeks. Ten Episodes. And A Brand New Monetisation Newsletter is BornIn this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️Netflix partners with Microsoft for Ad Supported Subscription Plan⚡️Disney’s AdTech Deal with The Trade Desk⚡️Unity and ironSource lock in an all-stock deal for gaming⚡️Will Google proactively spin off its ads business⚡️‘Life in the FAST lane’: Where is FAST headed?⚡️Programmatic TV journey and the rise of ad-supported streaming⚡️Data-led media revolutionCatch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode li...2022-07-1537 min
The Voiro PodcastTVP - Week In Review - 8 July 2022The Voiro Podcast | Week In Review | Episode 9: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️Why contextual advertising is king⚡️The looming economic crisis and ad spending⚡️The new age of game advertisingCatch all the interesting tidbits, opinions, and predictions from the world of monetisation.Personalities and Brands referred:John Snyder | BIDSTACK | Gacha GamesPublications and businesses referred:👉AdExplainer 👉 DIGIDAY👉 AdExchanger Talks2022-07-0833 min
The Voiro PodcastNew Age Of Game Advertising, Advertising Context, Global SqueezeThe Voiro Podcast | Week In Review | Episode 9: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️Why contextual advertising is king⚡️The looming economic crisis and ad spending⚡️The new age of game advertisingCatch all the interesting tidbits, opinions, and predictions from the world of monetisation.Personalities and Brands referred:John Snyder | BIDSTACK | Gacha GamesPublications and businesses referred:👉AdExplainer 👉 DIGIDAY👉 AdExchanger Talks2022-07-0833 min
The Voiro PodcastTVP - Week In Review - 1 July 2022In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️The debate on CTV as a medium⚡️The Cannes Lions Awards and the Mar-tech Experience⚡️Need for broader conversation on Data Driven TV⚡️Google and Netflix talks⚡️What streaming has done to Wall Street⚡️Is Netflix part of the bigger streaming problem? ⚡️Wikipedia’s new service, Wikimedia Enterprise ⚡️Disney picks up Formula 1 Rights⚡️Yahoo’s post pandemic offeringPersonalities and Brands referred:Peter Kafka | Evan Shapiro| Disney | F...2022-07-0128 min
The Voiro PodcastCTV And Television Sales, The Cannes Lion Awards, Disney Picks Up F1 RightsIn this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️The debate on CTV as a medium⚡️The Cannes Lions Awards and the Mar-tech Experience⚡️Need for broader conversation on Data Driven TV⚡️Google and Netflix talks⚡️What streaming has done to Wall Street⚡️Is Netflix part of the bigger streaming problem? ⚡️Wikipedia’s new service, Wikimedia Enterprise ⚡️Disney picks up Formula 1 Rights⚡️Yahoo’s post pandemic offeringPersonalities and Brands referred:Peter Kafka | Evan Shapiro| Disne...2022-07-0128 min
The Voiro PodcastIndia’s Creator Economy, TikTok Void, Short Video AppsThe Voiro Podcast | Week In Review | Episode 7: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️VC interest in the creator economy⚡️The void TikTok has left behind in India⚡️Short Video Apps and its potential in the looming recession⚡️OTT platforms looking at different revenue sources⚡️Roku and Walmart partnership and what it means for retail media⚡️Netflix’s lost subscribers and its future Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from...2022-06-2428 min
The Voiro PodcastTVP - Week In Review - 24 June 2022The Voiro Podcast | Week In Review | Episode 7: In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️VC interest in the creator economy⚡️The void TikTok has left behind in India⚡️Short Video Apps and its potential in the looming recession⚡️OTT platforms looking at different revenue sources⚡️Roku and Walmart partnership and what it means for retail media⚡️Netflix’s lost subscribers and its future Catch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from...2022-06-2428 min
The Voiro PodcastIPL Mock Bidding, Apple To Stream MLSThe Voiro Podcast | Week In Review | Episode 6In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️ An in-depth analysis of IPL rights auction⚡️Apple bidding on streaming sports (MLS)⚡️Paramount’s collaboration with RelianceCatch all the interesting tidbits, opinions, and predictions from the world of monetisation only on The Voiro Podcast.Personalities and news links:Harsha Bhogle | Peter Kafka | Shapiro | Apple TV | Publications and businesses referred:Mjunction, Reliance2022-06-1723 min
The Voiro PodcastTVP - Week In Review - 17 June 2022The Voiro Podcast | Week In Review | Episode 6In this episode, our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:⚡️ An in-depth analysis of IPL rights auction⚡️Apple bidding on streaming sports (MLS)⚡️Paramount’s collaboration with RelianceCatch all the interesting tidbits, opinions, and predictions from the world of monetisation only on The Voiro Podcast.Personalities and news links:Harsha Bhogle | Peter Kafka | Shapiro | Apple TV | Publications and businesses referred:Mjunction, Reliance2022-06-1723 min
The Voiro PodcastSandberg Moves On, IPL Bidding Wars, New TikTok TrendThe Voiro Podcast | Week In Review | Episode 5In this remote episode (from Singapore) our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:Sheryl Sandberg’s Exit from FacebookAdMonsters Ops Event in New York and Contextual AdvertisingBidding for IPL rights for the next 5 yearsData and AI Use in Sports and Focus on Fan InclusionTikTok and Music MarketingOriginal content: The OTT gambleImportance of Theatrical ReleasesOnline education and its futureCatch all the interesting tidbits, opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in...2022-06-1026 min
The Voiro PodcastTVP - Week In Review - 10 June 2022The Voiro Podcast | Week In Review | Episode 5In this remote episode (from Singapore) our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:Sheryl Sandberg’s Exit from FacebookAdMonsters Ops Event in New York and Contextual AdvertisingBidding for IPL rights for the next 5 yearsData and AI Use in Sports and Focus on Fan InclusionTikTok and Music MarketingOriginal content: The OTT gambleImportance of Theatrical ReleasesOnline education and its futureCatch al...2022-06-1026 min
The Voiro PodcastTwitch vs. TikTok, CTV Advertising, & Gaming RevenueThis week’s Voiro podcast was a star-studded one. In this episode our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:Top Gun, Tom Cruise, LeBron James, Lizzo and celebrity brandingUpfront and its changing narrativeTwitch vs. TikTokThe paradigm shift in CTV advertisingAd world’s preoccupation with gaming influencersCatch this and much more at what’s keeping the Voiro airwaves buzzing. Listen to the opinions, and predictions from the world of monetisation via the episode links from your favourite podcast apps in the comments section.MintVideoweekAdexch...2022-06-0325 min
The Voiro PodcastTVP - Week In Review - 3 June 2022This week’s Voiro podcast was a star-studded one. In this episode our CEO Kavita Shenoy and COO Anand Gopal talk about topics ranging from:Top Gun, Tom Cruise, LeBron James, Lizzo and celebrity brandingUpfront and its changing narrativeTwitch vs. TikTokThe paradigm shift in CTV advertisingAd world’s preoccupation with gaming influencersCatch this and much more at what’s keeping the Voiro airwaves buzzing. Listen to the opinions, and predictions from the world of monetisation via the episode links from your favourite podcas...2022-06-0325 min
The Voiro PodcastTikTok On Our Minds, Advertising In Streaming, Warner Brothers And Discovery’s OfferingIn today’s Week In Review episode, Anand Gopal (COO) and Kavita Shenoy (CEO) talk about the ‘TikTok Boom’ (by Scott Galloway) and how it’s impacting the way we consume content and advertise. Kavita talks about how earlier the rags-to-riches story was commonly associated with a change in geographies.Anand brings to light a recent conversation with Anil Karat (CTO Voiro) and how he pointed out that TikTok has unlocked a new pool of attention, with people watching TikToks in between meetings, during a commute, and even during a conversation. Everyone, from cable to...2022-05-2724 min
The Voiro PodcastTVP - Week In Review - 27 May 2022In today’s Week In Review episode, Anand Gopal (COO) and Kavita Shenoy (CEO) talk about the ‘TikTok Boom’ (by Scott Galloway) and how it’s impacting the way we consume content and advertise. Kavita talks about how earlier the rags-to-riches story was commonly associated with a change in geographies.Anand brings to light a recent conversation with Anil Karat (CTO Voiro) and how he pointed out that TikTok has unlocked a new pool of attention, with people watching TikToks in between meetings, during a commute, and even during a conversation. Everyone, from cable to print to digital...2022-05-2724 min
The Voiro PodcastTVP - Week In Review - 20 May 2022In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts.https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=rThey also discuss an Accenture report by Neeraj Sharma on how the DNA of modern consumers is hard to understand. Anand explains how the way forward is to pay attention to the quality of recommendations to avoid consumer fatigue. He further points out that data sharing ac...2022-05-2029 min
The Voiro PodcastProgrammatic Carbon Footprint, State Of Streaming, And Are We In A Media Reckoning?In this week’s podcast Anand Gopal, COO, Voiro, and Kavita Shenoy, CEO Voiro, talk about sustainability in programmatic advertising and further discuss how important it is to keep sustainability on our radar while the entire industry goes through tectonic shifts.https://newsletter.firstpartycapital.com/p/jeff-green-the-great-soothsayer-of?s=rThey also discuss an Accenture report by Neeraj Sharma on how the DNA of modern consumers is hard to understand. Anand explains how the way forward is to pay attention to the quality of recommendations to avoid consumer fatigue. He further points out that da...2022-05-2029 min
The Voiro PodcastOTT Hates Password Sharing, IPL Ad Trends, TikTok’s InfluenceThis week, on one of the coldest days in May in Bangalore, Anand Gopal, COO Voiro and Kavita Shenoy, CEO Voiro, talk about what’s happening and trending in the AdTech space and the major drivers of growth. Catch their views on the importance of content and consumerism and their key takeaways from the Ad:Tech 2022 event at Delhi. They also talk about IPL Fatigue, Metaverse, and the impact of password sharing on streaming services revenues. Catch this and much more to know what’s happening on the airwaves of Voiro. Tune in for an in-depth analysis of key tren...2022-05-1321 min
The Voiro PodcastTVP - Week In Review - 13 May 2022This week, on one of the coldest days in May in Bangalore, Anand Gopal, COO Voiro and Kavita Shenoy, CEO Voiro, talk about what’s happening and trending in the AdTech space and the major drivers of growth. Catch their views on the importance of content and consumerism and their key takeaways from the Ad:Tech 2022 event at Delhi. They also talk about IPL Fatigue, Metaverse, and the impact of password sharing on streaming services revenues. Catch this and much more to know what’s happening on the airwaves of Voiro. Tune in for an in-depth analysis of key tren...2022-05-1321 min
Advertising is Dead: It's all Business with Varun DuggiralaKavita Shenoy on Connecting the Dots for PublishersOne aspect of the content ecosystem that doesn't get spoken of enough is how technology has enabled every publisher to monetize and measure their audience.With technology at the centre this evolution has been facilitated by partners who have helped in the frameworks of commerce and ad techs in their systems.One such company has been Voiro. On this episode, Varun is joined by Kavita Shenoy, Founder and CEO of Voiro to discuss how a company like Voiro have helped publishers connect their dots with digital ecosystem. Follow Kavita Shenoy on...2021-07-2753 min