Shows
The Hear It PodcastBeing Brand Ready for Gen Z with PionWe’re talking about connecting your brand to Gen Z with Alex Haider and Izzy Hall, Senior Content Executives from Pion, an agency that helps brand specialise in student and Gen Z audiences.
Pion is formerly known as Student Beans, Beans ID and Voxburner, before launching as Pion earlier this year. They also run the successful global event, Youth Marketing Strategy (YMS).
We talk about some of the insights from Pion’s recent Youth Trend Report, in particular unhelpful assumptions, tone of voice, aesthetics and pop culture and subcultures and whether cancel culture is done. Alon...
2024-10-0124 min
Caddy CornerCaddy Corner Reacts "10 Things Everyone Gets Wrong About Gen Z" - Episode 34Welcome back everyone. Do we have a great show for you this week. This is our fist ever reacting podcast and we reacted to an article called "10 Things Everyone Gets Wrong About Gen Z" by vovburner.com Link (https://www.voxburner.com/facts-about-gen-z/) If you're now here please rate and review the show and share with your friends and family to help us grow. We love you and we will catch you next week!!
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2022-11-1832 min
Youth TrendsS05 E09: Asifa Lahore, Britain's first Muslim Drag QueenOur guest this week is Asifa Lahore, who joins us to speak about her experience of coming out as transgender in the British Asian community and what she's learned over the 10 years since she became the UK's first Muslim Drag Queen. She gives her advice on what brands can do to support young LGBTQ+ people and shouts out the ones who are getting it right.
You can also catch Asifa on our panel 'Marketing Beyond the Rainbow' at YMS21 LDN, coming up this September at London's Old Truman Brewery.
For more info on Voxburner and...
2021-08-2623 minYouth TrendsS05 E08: Verizon's Mark Melling on virtual reality, the metaverse, NFTs and moreThis week we're speaking to Mark Melling, Head of RYOT International at Verizon Media, ahead of his keynote at our upcoming event, YMS21 LDN. Our conversation covers everything from the metaverse to virtual reality, and how these new tech innovations relate to every brand category from fashion and gaming to sports and music.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
2021-08-1931 minYouth TrendsS05 E07: Student Beans' Ryan Murphy on the student spending trends of 2021Ahead of YMS:ONLINE USA, we're chatting to Ryan Murphy from Student Beans, who'll be speaking at next week's virtual event. He shares his learnings from a year of marketing to Gen Z during a pandemic, and how the student discount platform is growing its user base among the influential college student demographic.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
2021-07-0916 minYouth TrendsS05 E06: YouGov share a preview of their brand new As Told By Teens researchIn this episode, we hear from YMS:ONLINE partners YouGov about their exciting new research into the behaviours and needs of young consumers, As Told By Teens. You'll get a preview of some of the standout findings and learn how the project came together, courtesy of YouGov's Ella Pardoe and Lance Fraenkel.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
2021-07-0820 minYouth TrendsS05 E05: Archrival's Clint! Runge on what we get wrong about digital nativesThis week we welcome back a YMS regular to the podcast: founder of Archrival agency, Clint! Runge. In this episode, he explains the misconceptions many people have about Gen Z, and why in-person social contact is still important to these digital natives. He also shares his experiences of working with top brands during the pandemic, and the learnings that have come from the past year.
Hear more from Clint! at YMS:ONLINE USA this month.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
2021-07-0118 minYouth TrendsS05 E04: Anne Marie Gianutsos from The Drone Racing League introduces the tech-setter generationJoining us this week is Anne Marie Gianutsos, CMO at The Drone Racing League. Drone racing is an innovative, fast-growing new sport that's winning a legion of young, tech-savvy fans - a cohort The DRL describes as "tech-setters." In this episode, you'll learn all about this group and how brands can engage them with exciting content and events, just like The DRL has. If you're an educator looking to partner with The DRL, email them at stem@drl.io.
This episode is sponsored by Radix, providers of the .online domain name. Find out more at get.online.
2021-06-1021 minYouth TrendsS05 E03: Jacee Scoular shares the secrets to Hollister's Gen Z marketing strategyThis week, we're chatting to Jacee Scoular, Senior Director of Brand Marketing Strategy at Hollister. She shares insights and learnings from their collaboration with Charli and Dixie D'Amelio, their youth mental health campaign The Confidence Project, and much more.
This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
2021-06-0224 minYouth TrendsS05 E02: P&G's Alexa Kamm on the Gen Z haircare trends of 2021This week we're chatting to Alexa Kamm, Brand Manager for Gen Z haircare at Procter & Gamble. She shares her learnings from their latest campaigns, how the haircare industry was impacted by COVID-19, and the trends they're tracking in 2021.
This episode is sponsored by ad-lib.io, experts in advertising to Gen Z. Find out more and get in touch at ad-lib.io/yms, or meet them at YMS:ONLINE USA this July.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
2021-05-2121 minYouth TrendsS05 E01: Steve Keith on launching The Queer Student AwardsIn the first episode of season five, Voxburner's General Manager Richard Jackson chats to Steve Keith, a frequent speaker at our YMS events. Steve runs the consultancy The Branding Man and this year is launching The Queer Student Awards, a celebration of the UK's most inspiring LGBTQ+ students, teachers and more. During the episode, he discusses why now is the time to launch this important initiative, and how brands and universities can ensure they are truly inclusive in their Gen Z marketing. The deadline for entries to The Queer Student Awards is 19th May - get your submissions in...
2021-05-1428 min
Have You Got 5 Minutes?Diverse Stock Images and Email NewslettersIn this episode, we look at the increase in demand for representative photography in marketing and communications by audiences. What are the best platforms to use? What are people looking for in images? For our 5 minutes, we talk about email newsletters and why Internal Communications is always the last thought for acquiring sophisticated email marketing platforms. Find out what newsletters we subscribe to and why.
Take stock: how photography is secretly shaping our society - Galdem https://gal-dem.com/stock-images-are-finally-getting-real/
Shutterstock Creative Trends 2021 https://content.shutterstock.com/creative-trends/
Stock...
2021-02-1109 minYouth TrendsS04 E08: Nicola Simmons on Ben & Jerry's' influencer strategyIn our final episode of 2020, we chat to Nicola Simmons, PR & Influencer Manager at Ben & Jerry's. She shares how Ben & Jerry's retains its place as one of Gen Z's favourite brands in the FMCG space, and how PR and influencers fit into their youth marketing strategy.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
This episode is sponsored by Dig-In. Read about their latest student research at www.voxburner.com/blog-source/2020/11/27/best-time-to-market-to-students
2020-12-2121 minYouth TrendsS04 E07: Eastpak's Chris Delahunty on the secret to staying relevant to young people for 70 yearsJoin us this week for a chat with Chris Delahunty, Digital Marketing Director at Eastpak, ahead of our upcoming event YMS:ONLINE, where he'll be joining our panel Rethinking Retail: How to Prepare for the Post-Pandemic Landscape.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
This episode is sponsored by Agorapulse. For your free trial visit www.agorapulse.com/YMS
2020-12-1427 min
Youth TrendsS04 E06: Amy Smith on what brands can learn from TOMS' purpose-driven strategyThis week on the Youth Trends podcast from Voxburner, Amy Smith gives the inside story of how TOMS achieves its mission of making the world a better place, while simultaneously becoming a leading shoe brand just over a decade after it was founded.
For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.
2020-10-1900 minYouth TrendsS04 E05: Krishna Daswani on how Uber adapted during the pandemicIn this episode, you’ll find out how Uber responded when COVID-19 turned their business upside down, and what Krishna has learned from the experience. We also discuss Uber’s strategy to build and retain trust with the Gen Z demographic, and much more.
For more info on YMS and our new Video on Demand offering, check out www.voxburner.com and follow us on socials @voxburner.
2020-10-1200 minYouth TrendsS04 E04: Archrival's Clint! Runge on how Covid-19 has transformed youth marketingVoxburner's Youth Trends podcast returns with a brand new episode ahead of our YMS:ONLINE USA event this October. We catch up with YMS regular and Gen Z marketing expert, Clint! Runge, co-founder and MD of the agency Archrival.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
2020-08-2423 minYouth TrendsS04 E03: Jim Cregan on the story behind Jimmy's Iced CoffeeThis week’s guest is Jim Cregan, co-founder of Jimmy’s Iced Coffee. He was an audience favourite at our youth marketing festival YMS last year, and he’ll be returning for 2020 to share his learnings from launching a successful and sustainable iced coffee brand. Here’s what he had to say when we chatted to him about growing his brand and his predictions for a new decade in youth marketing.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer...
2020-03-0218 minYouth TrendsS04 E02: British Esports Association CEO Chester King on why brands should embrace esportsThis week we're chatting to Chester King, CEO of the British Esports Association. Ahead of his keynote at our youth marketing festival YMS20 LDN this April, he shared why marketers are missing a trick if they're not embracing the esports industry. We also heard how the BEA is addressing the gender gap in esports and Chester's predictions for the next decade in youth marketing.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons...
2020-02-2425 minYouth TrendsS04 E01: Extinction Rebellion's Will Skeaping on how marketers can save the planetThis week’s guest is involved in one of the hottest topics of the past year, the climate change movement. Will Skeaping is Creative Director of Extinction Rebellion, and co-editor of their bestselling book, This Is Not A Drill. Join us for a thought-provoking discussion on how marketers can contribute to saving the planet, and why this issue is so important to today’s young people.
You can hear more from Will this April at our upcoming youth marketing festival, YMS20 LDN, where he’ll be joining a panel including Skyscanner and Too Good To Go to discus...
2020-02-1721 minYouth TrendsS03 E09: LA Sparks' Danita Johnson on doing good through sportsOur guest this week is Danita Johnson, the President and COO of the basketball team LA Sparks. She'll be giving a keynote at this month's YMS SFO on how the team are inspiring the next generation of sports fans, so we gave her a call to get a sneak preview.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-10-0711 minYouth TrendsS03 E08: Jacee Scoular on how Hollister stays relevant to young consumersThis week we chat to Jacee Scoular, Director of Brand Marketing at Hollister. She shares how Hollister stays relevant to the ever-changing youth demographic, ahead of YMS SFO this October, where she'll be joining our panel on the future of retail.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-09-3016 minYouth TrendsS03 E07: Contiki's Toni Ambler on how Gen Z is transforming the travel industryThis week we’re chatting to Toni Ambler, CMO at Contiki. She’ll be joining us next week at YMS NYC for a keynote on sustainable travel, so we caught up with her for a preview of what to expect, and to get her insights on how Gen Z is transforming the travel industry.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-09-0916 minYouth TrendsS03 E06: Josh Yentob on how Appear Here is reviving physical retailOur guest this week is Josh Yentob from Appear Here, one of the fastest growing and most disruptive companies in retail. Here’s what he had to say about how Gen Z is changing the game in his industry, ahead of his session on our Retail & Ecommerce stage at YMS19 NYC.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-09-0215 minYouth TrendsS03 E05: The Sunrise Movement's Arya Burke on tackling the climate crisisThis week we’re chatting to one of the inspiring young people who’ll be joining our Future Leaders panel at YMS19 NYC, Arya Burke from the Sunrise Movement. She shared the story of how they are taking on the climate crisis, and how brands can get involved and support their very important campaign.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-08-2715 minYouth TrendsS03 E04: Chegg's Mitch Spolan on student marketing for 2019This week’s guest is Mitch Spolan, EVP of Marketing at Chegg. If you’ve been to YMS NYC before, you’ll know that Chegg are true experts in student marketing, and this year they’re back hosting our College Marketing track. We spoke to Mitch to get his view on how today’s student audience is unique, and what to expect from Chegg at YMS this September.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyri...
2019-08-1928 minYouth TrendsS03 E03: The Financial Diet's Chelsea Fagan on how to talk to Millennials about moneyThis week on Voxburner’s Youth Trends podcast, we’re chatting to one of our keynote speakers for next month’s YMS NYC: Chelsea Fagan, founder of The Financial Diet. She shared her advice on engaging young people on the tricky topic of managing their money, and the story behind how she turned her side-hustle into a successful media company.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-08-1222 minYouth TrendsS03 E02: Overtime CEO Dan Porter on a new generation of sports fansThis week we’re bringing you an interview with one of America’s most influential tech founders, Dan Porter, who is the CEO of the fast-growing sports app, Overtime. We chatted to him ahead of YMS NYC this September, where he’ll be joining our panel on Peak Choice and the Power of Content Discovery.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-07-2931 minYouth TrendsS03 E01: Starbucks' Tal Hirshberg on brand values and adapting for Gen ZIs the first episode of Season 3, we’ll be chatting to Tal Hirshberg, Product Manager at Starbucks Entertainment, about how America’s favourite coffee shop is adapting to the tastes and expectations of a new generation of consumers. Tal will be joining our panel on Traditional Brands Reinventing for Gen Z at our youth marketing festival YMS19 NYC, taking place September 17-18 at Brooklyn's Industry City.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attr...
2019-07-2223 minYouth TrendsS02 E07: Social Chain's Mike Blake-Crawford on his youth marketing dos and don'tsIn our final episode of Season 2, we chat to Mike Blake-Crawford, Strategy Director at Social Chain, who will be joining us at YMS19 LDN this week to give a keynote on how boring and underwhelming content could be damaging your leads. Here’s what he had to say on the hot topics in youth marketing today, and what he thinks will be on our minds this time next year.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music Al...
2019-04-1518 minYouth TrendsYMS19 LDN Preview: Your guide to the world's leading youth marketing festivalWith just one week to go til YMS19 LDN, we invited some of the key people involved with this year’s festival to give us a sneak peak of what our audience has to look forward to. In this episode you’ll hear from our Chinese Marketing partner Qumin, our Digital Marketing partner Marin Software, and Voxburner founder Simon Eder.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-04-0837 minYouth TrendsS02 E06: Joss Patterson on rebranding ITV2 for the youth marketThis week’s guest is Joss Patterson, Senior Marketing Manager at ITV, who will be joining our panel on peak choice and the power of content discovery at YMS19 LDN this April. Ahead of YMS, she sat down with Voxburner founder Simon Eder to share her learnings from marketing hit shows such as Love Island, and rebranding ITV2 for a new generation of young viewers.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Co...
2019-03-1814 minYouth TrendsS02 E05: The Storm Collective's Laura Colin on how TV goes viralToday’s guest is Laura Colin, formerly a Senior Creative Strategist at BBC Creative, and now forging her own path as co-founder of The Storm Collective. Ahead of her appearance at YMS London this April, she joined us for a chat about her work on some of the BBC’s biggest hit shows and her tips for budding entrepreneurs.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-03-1113 minYouth TrendsS02 E04: Slay In Your Lane co-author Elizabeth UviebinenéThis week our guest is Elizabeth Uviebinené, co-author of Slay In Your Lane, who’ll be speaking at our upcoming youth marketing festival YMS19 LDN. Liz stopped by Voxburner HQ to chat about her crazy year since the release of the award-winning book, and share her advice to the marketing industry on how to support and empower young black women.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-02-2520 minYouth TrendsS02 E03: Youthsight's Josephine Hansom on Glossier, Pepsi, Gillette and moreThis week we’re chatting to Josephine Hansom, Managing Director of Insights at research agency Youthsight, who’ll be joining us at YMS19 LDN this April to speak about the unexpected ways Gen Z is changing the world. She shares her views on what brands are getting right and wrong when targeting this powerful new generation of consumers.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2019-02-1824 minYouth TrendsS02 E02: The Student Room's Hannah Morrish on the modern role modelThis week's guest is The Student Room’s Hannah Morrish, always a popular speaker at our youth marketing festival YMS. She'll be joining us at YMS19 LDN in April for a keynote titled 'Influencers killed the role model star - who inspires Gen Z?' and we invited her into Voxburner HQ to chat about this, plus her thoughts on advertising, student marketing and more, with Voxburner's General Manager Richard Jackson.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Co...
2019-02-1129 minYouth TrendsS02 E01: Microsoft's Purna Virji on 2019's tech trendsOur first guest of Season 2 is Purna Virji, Senior Manager of Global Engagement at Microsoft, who gave a fascinating keynote at YMS NYC a few months ago. Voxburner founder Simon Eder got Purna on the phone to chat about the digital trends impacting the daily lives of Gen Z, and what she's learned from her role at one of the world's largest tech companies.
For more info on YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons...
2019-02-0421 minYouth TrendsYMS18 NYC: Leadership Redefined: Keeping up in the age of disruptionIn the final episode of our mini-series, ahead of the launch of Season 2 in 2019, hear from YMS18 NYC's leadership panel. In this episode, CEOs and senior execs from S'well, Shutterstock, Culture Trip, Fairygodboss, C'est Du Luxe and Industry City share how their businesses are responding to the age of disruption, and preparing for Gen Z's rise to consumer power.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-12-1740 minYouth TrendsYMS18 NYC: The Youth PanelThis week we're giving you an exclusive listen to another of our favourite panels from our recent YMS festival in New York. We brought together a group of inspiring young people to give Gen Z's perspective on the trends set to dominate youth culture in 2019. Thanks to Julia, Jared, Evelyn, Jonas and Julien for taking part.
This bonus episode is the second in a mini series ahead of Season 2 of our Youth Trends podcast, which is coming in the new year.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials @voxburner.
Music...
2018-12-1032 minYouth TrendsYMS18 NYC: Traditional brands reinventing for Gen Z ft. Converse, Disney, AC Hotels & Varsity SpiritTake an exclusive listen to a fascinating panel that took place at our youth marketing festival YMS18 NYC in October, on brands reinventing for Gen Z. This panel was led by Alison Gough from Stylus, and featured Rob Souriall from Disney Music Group, Benoit Racle from AC Hotels, Amber Finlay from Converse, and Nicole Lauchaire from Varsity Spirit.
This bonus episode is the first in a mini series ahead of Season 2 of our Youth Trends podcast, which is coming in the new year.
For more info on Voxburner and YMS, check out www.voxburner.com and follow us on socials...
2018-12-0328 minYouth TrendsS01 E09: COPA90's Will McDonough on the future of footballThis week's podcast features Will McDonough, VP of Brand and Commercial Strategy at COPA90, the world's largest independent football media business. He chats to Voxburner founder Simon Eder about the sport's exciting US growth and how brands can engage its dedicated fan community. Hear more from Will at our youth marketing festival YMS18 NYC this October.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-09-1716 minYouth TrendsS01 E08: HarperCollins' Ebony LaDelle on diversity in YAJoining us this week on Voxburner's Youth Trends podcast is Ebony LaDelle, Senior Marketing Manager at global publishing house HarperCollins. Voxburner founder Simon Eder gave Ebony a call ahead of YMS18 NYC this October, where she'll be taking part in our panel, Representing Youth: Marketing To Diverse Teens. She shared her insights on how Young Adult fiction is keeping Gen Z coming back for more, and the challenges the industry faces in representing and marketing to diverse young people.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You...
2018-09-0319 minYouth TrendsS01 E07: EY's Marcie Merriman on Gen Z changing the worldIn this week’s episode, Voxburner’s General Manager Richard Jackson chats to Marcie Merriman, Executive Director of Digital and Strategy at EY (Ernst & Young). She shares her insights on youth activism, how employers can attract the top Gen Z talent, and the trend she’s most excited about for 2019. Marcie will be giving a keynote at our youth marketing festival YMS18 NYC this October.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-08-2722 minYouth TrendsS01 E06: Alison Flood on BuzzFeed's experiential adventuresThis week, Voxburner founder Simon Eder catches up with Alison Flood, VP Experiential at BuzzFeed, who will be joining our panel How To Reach Gen Z IRL at YMS18 NYC this October. She shares the inside story of how she and her team are bringing the iconic brand to life in the real world.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-08-2014 minYouth TrendsS01 E05: We meet the teens from NCS: The ChallengeIn this week's podcast, we hear directly from the real youth marketing experts: young people themselves. We were visited at Voxburner HQ by a group of teens taking part in a social action project as part of the National Citizen Service (NCS), and we took the chance to chat to them about everything from their favourite brands to their dream jobs and concerns for the future.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-08-1319 minYouth TrendsS01 E04: Michael Goldberg on American Eagle's new grooveThis week's guest is Michael Goldberg, Executive Creative Director at American Eagle. Michael chats to Voxburner founder Simon Eder about the exciting Gen Z-focused initiatives that are catapulting the 40-year-old brand into 2018. He also gives us a sneak preview of his keynote for our upcoming youth marketing festival, YMS18 NYC.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-08-0618 minYouth TrendsS01 E03: Houseparty's Kimberly Kalb on winning over Gen ZIn Episode 3 of Voxburner's Youth Trends podcast, Simon Eder chats to Kimberly Kalb, Head of Marketing at group video chat app Houseparty. Kimberly shares her insights on the defining characteristics of Gen Z and the ethics of marketing to young people.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-07-3015 minYouth TrendsS01 E02: Voxburner's Simon Eder on YMS and trends for 2019This week, our guest is someone you'll definitely know if you've been to our youth marketing festival, YMS: Simon Eder, founder of Voxburner. Simon chats to our General Manager Richard Jackson about the history of YMS, the most exciting moments over the years, and his predictions for the year ahead in youth trends.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: creativecommons.org/licenses/by/4.0/
2018-07-2315 minYouth TrendsS01 E01: Gini Sharvill on Häagen-Dazs's Millennial rebrandIn Episode 1 of Voxburner's Youth Trends podcast, Simon Eder chats to Gini Sharvill, Global Senior Brand Manager at Häagen-Dazs. Gini reveals why the 57-year-old ice cream brand chose to rebrand for the youth market and what they learned along the way.
For more info, check out www.voxburner.com and follow us on socials @voxburner.
Music: May the Chords be With You by Computer Music All-Stars
Copyright: Attribution: http://creativecommons.org/licenses/by/4.0/
2018-07-1130 min
Youth TrendsIntroducing Voxburner's Youth Trends podcastWhat to expect from Season 1 of the weekly Youth Trends podcast from Voxburner, the team behind YMS, the world's leading youth marketing festival. Subscribe so you never miss an episode. Check out www.voxburner.com and follow us on socials @voxburner.
2018-07-0500 min