Shows
Growth Elevated Leadership PodcastDave Carruthers - Co Founder of VoxpopmeIn this episode of the Growth Elevated Leadership Podcast, we speak with Dave Carruthers the Co Founder and former CEO of Voxpopme, a leading digital insights platform for large consumer product companies. Dave describes the lessons from his journey of expanding into the US market and growing the Company into an industry leader.
For more resources on how to be a a better leader in business, please visit us at GrowthElevated.com, and follow us on LinkedIn.
Timestamps (by podsqueeze):
The founding of Voxpopme (00:00:02) The journey of building a tech com...
2024-05-0837 min
Insights, Marketing & Data: Secrets of Success from Industry LeadersVOXPOPME - Jamin Brazil, CRO. Discover the 4 key filters for a successful new business/ product extension. Why qual will outgrow quant; how to shape data so it sticks; the role of a CRO.Send us a textIf you’ve ever worked with a survey, attended a focus group, watching a video interview with a customer - or possibly even thought that there must be a better way to teach your kids maths - then you’ve probably worked with some of the companies Jamin Brazil has set up. Jamin was the co-founder and CEO of Decipher, the CEO of Confirmit, the founder and exec Chairman of HubUX, which was sold to VoxPopMe where Jamin is now the CRO. He's also an advisor/ board member for Parsec Education, Michig...
2023-11-2744 min
Reel Talk: The Customer Insights Show124: Why a Connected Insights Team Can Propel Your Business to Success - a chat with Ryan JenkinsTeammates can become isolated nowadays, and that's a problem for companies that try to drive results with their customer insights. Author Ryan Jenkins joins us on this live recording of "Reel Talk: The Customer Insights Show" to discuss how leaders can ensure insights teams stay connected and drive the best possible results together. Join us and grab a copy of Ryan's book "Connectable" here: https://lnkd.in/gfDxBMAt
Read next:
From the start: The Essential Guide to Building a Market Research Team https://site.voxpopme.com/building-a-market-research-team/
Unlocking Consu...
2023-05-0827 min
Reel Talk: The Customer Insights Show123: Get Ahead of the Competition with a Customer-Led Strategy: Here's How! A chat with Georgiana LaudiGeorgiana Laudi returns to the show to discuss her new book “Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue.” Let’s find out what is a customer-led strategy and how you implement it.Grab a copy of the book here: https://amzn.to/3NElC4w
Related content:
What goes into implementing product-led growth strategies? https://site.voxpopme.com/product-led-growth/
How to use the Jobs to be Done framework https://site.voxpopme.com/jobs-to-be-done/
How to develop continuous discovery habits https://site.voxpopme.com/how-to-d...
2023-05-0533 min
Reel Talk: The Customer Insights Show119: How Consumer Insights Drives Strategy at MANSCAPED - a chat with Monica AguiloConsumer insights are most powerful when they are used to drive decisions and strategy for a brand, which is exactly what MANSCAPED is doing to understand its customer.How the company trims those insights to make decisions is something we’ll get the down low on from Monica Aguilo, who leads consumer insights, strategy, and social impact at MANSCAPED.
How Voxpopme power users get the most out of this qualitative research software
Create Products Customers Crave: Design Thinking 101
What business growth strategies are best for my business?
2023-04-2028 min
Reel Talk: The Customer Insights Show116: Let’s fix this: The Solution to the Data Quality Problem - a chat with Vignesh Krishnan of Research DefenderData quality issues distract us from truly understanding what matters - our customers. So the data quality problem is worth fixing. To discuss that topic, Jennifer Mancusi (Vogel) is joined by Vignesh Krishnan, CEO of Research Defender.Join us and check out Research Defender here: https://lnkd.in/gxBeTFji
"Reel Talk" is presented by Voxpopme, the leader in conversational insights. Learn more here: http://voxpopme.com
Don't miss these episodes:
Do you follow these steps to ensure data quality in research?
Industry-leading qualitative tech p...
2023-03-2135 min
Reel Talk: The Customer Insights Show115: Gain a Competitive Edge with Advanced Research Methods - a chat with Laura Eddy of Realtor.comThe research industry certainly has evolved and continues to evolve. So does consumer behavior, and one way to stay connected to the consumer is to use advanced research methods.
To discuss this topic, Jennifer Mancusi is joined by Laura Eddy, VP of Research and Insights at Realtor.com, who has led teams to implement advanced research methods.
Join us and for more insights content and to learn about conversational insights visit http://voxpopme.com
2023-03-1938 min
Reel Talk: The Customer Insights Show114: Unlocking Greater Sales Powered by Customer Insights - a chat with Brett Townsend of QuesterInsights are most powerful when they help us bring value to our customers, which also shows up in sales and renewed sales. Quester’s SVP of Strategy, Brett Townsend, joins Jennifer Mancusi (Vogel) on this episode to discuss the topic.
Join us for this episode of the market research podcast "Reel Talk: The Customer Insights Show."
"Reel Talk" is presented to you by Voxpopme, the leader in conversational insights. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
Connect with Brett: https://www.linkedin.com/in/brettrtownsend/...
2023-03-1548 min
Reel Talk: The Customer Insights Show113: Why Transformative Brands are the Future of Customer ConnectionLet's talk about the impact transformative brands have and how companies go about creating them. To discuss that topic, Jennifer Mancusi welcomes back to “Reel Talk” Emmanuel Probst, Senior Vice President - Brand Health Tracking, at Ipsos, and author of “Assemblage: The Art and Science of Brand Transformation.”
Join us and grab a copy of Emmanuel's book here: https://lnkd.in/ghC2J8AX
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market r...
2023-03-1040 min
Reel Talk: The Customer Insights Show110: Is your research team a strategic partner in the business? A chat with Jill BurnettThe topics of proactive research and insights teams being strategic partners to the rest of the company are important. But how can insights teams be strategic partners? Let’s find out.
Global insights leader Jill Burnett joins us on this episode of "Reel Talk: The Customer Insights Show."
Connect with Jill here: https://www.linkedin.com/in/jill-burnett-65346214/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://si...
2023-01-3038 min
Reel Talk: The Customer Insights Show109: TLDR: In case you missed what the experts told us about customer insightsAfter Year 2 of “Reel Talk: The Customer Insights Show”, we analyzed all episodes of 2022 to see what the topics were that are top of mind for insights leaders.
We ran all content through the Voxpopme software to get a quick analysis of what themes were constant and what our expert guests said about them. We’ll share the results on this livestream with Jennifer Mancusi (Vogel) and Andy Barraclough.
Join us and feel free to check out Voxpopme.com for your own analysis.
Listen to our most popular podcast episodes:
How humanizing the cu...
2023-01-261h 07
Reel Talk: The Customer Insights Show108: Are you measuring audience engagement correctly? A chat with Pedro AlmeidaHow do we measure audience engagement in media correctly and most accurately? To discuss the topic, Jennifer Mancusi is joined by Pedro Almeida, Founder and CEO at MindProber.
We discuss:
What actually is audience engagement?
Why does audience engagement matter in media?
What are some examples of audience engagement?
And more...
Join us.
Learn more about Pedro's company here: https://lnkd.in/gemT2WnE
Related episodes to listen to:
How to do audience research on social media and the web - feat. Rand Fishkin
2023-01-1936 min
Reel Talk: The Customer Insights Show107: Why aren’t people buying my product? - a chat with Sherwette MansourAt times, we might wonder: Why aren’t consumers buying this product? As far as we know, it’s a great product, and people sounded excited about it.
To discuss that topic and hear some tips on understanding consumer behavior, Jennifer Vogel is joined by Sherwette Mansour, author of “Why no one is buying your product” and senior manager of customer experience and business design at EY.
Join us for this live episode of the market research podcast "Reel Talk: The Customer Insights Show."
Grab a copy of Sherwette's book here: https://lnkd.in/g2gzc...
2023-01-1331 min
Reel Talk: The Customer Insights Show106: Interviewing an AI human: Does AI in research have a place?In this interview, Jennifer Vogel will interview an AI-created human to give us the details on AI in research. I asked my questions in the Open AI platform, and the AI gave us answers which Synthesia used to created this human-like expert that I'm interviewing on this episode.
Join me.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
2023-01-0524 min
Reel Talk: The Customer Insights Show105: How can we fill 2023 with joy for more people?Who doesn’t need more joy in their lives? To wrap up the year, Host Jennifer Vogel talks with Debby Schlesinger-Hellman, who is behind The Art and Science of Joy. She'll tell us about her new project and how it will help us have a year that is filled with joy.
Visit The Art and Science of Joy here: https://theartandscienceofjoy.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research he...
2022-12-2031 min
Reel Talk: The Customer Insights Show104: How to moderate a virtual focus group - a chat with Jamin BrazilA couple of months ago, we shared on an episode that Voxpopme has acquired HubUX, and with that acquisition, it’s now easier than ever to run virtual focus groups. But what goes into moderating a virtual focus group, and what should be considered to make it a success?
To discuss that topic, Jamin Brazil, founder of HubUX and now managing director at Voxpopme, returns to this market research podcast.
We discuss:
When should companies use virtual focus groups?
What are moderating best practices?
What goes into successful preparation?
And more.
Join us.
Wa...
2022-12-1640 min
Reel Talk: The Customer Insights Show103: The role of insights in new product innovation - a chat with Marnie Steffe of Elida BeautyInnovation can make or break a company's future, but what’s the role of insights teams in helping innovative products be successful?
To discuss the topic, Host Jennifer Vogel is joined by Marnie Steffe, Insights and Innovation Director at Elida Beauty and a valued member of the Voxpopme Advisory Board.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
2022-12-0247 min
Reel Talk: The Customer Insights Show102: How to keep your research creativeOne way to keep research interesting is by being creative when we roll it out. But how do we do that in practice, and are there - dare we say - creative ways to be more creative? To discuss the topic, Jennifer Vogel is joined by Daniel Berkal, SVP Research at The Palmerston Group.
Join us for this live episode of the "Reel Talk: The Customer Insights Show" podcast.
Learn more about Daniel's company here: https://lnkd.in/gxhG4vJG
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is...
2022-11-2829 min
Happy Market Research PodcastEp. 574 – The Future is Video Feedback: Voxpopme Acquires HubUXHi Fam!
You are listening to the happy market research podcast.
Be warned, today's episode is a bit self serving.
In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation.
Why?
Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don't even have time to create ads that can benefit from trends. By the time these trends hit their radar they are already on the down in favor of something el...
2022-10-2625 min
Podcast Series – Happy Market ResearchEp. 574 – The Future is Video Feedback: Voxpopme Acquires HubUXHi Fam!
You are listening to the happy market research podcast.
Be warned, today’s episode is a bit self serving.
In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation.
Why?
Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don’t even have time to create ads that can benefit from trends. By the time these trends hit their radar they are already on the down in favor of som...
2022-10-2625 minHappy Market Research PodcastEp. 574 – The Future is Video Feedback: Voxpopme Acquires HubUXHi Fam!
You are listening to the happy market research podcast.
Be warned, today's episode is a bit self serving.
In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation.
Why?
Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don't even have time to create ads that can benefit from trends. By the time these trends hit their radar they are already on the down in favor of something else.
Keeping track of today's consumers is like watching humming birds on...
2022-10-2625 minHappy MR Podcast Archives - Happy Market ResearchEp. 574 – The Future is Video Feedback: Voxpopme Acquires HubUX
Hi Fam!
You are listening to the happy market research podcast.
Be warned, today’s episode is a bit self serving.
In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation.
Why?
Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts to changing trends. Brands don’t even have time to create ads that can benefit from trends. By the time these trends hit their radar they are already on the down in favor of som...
2022-10-2625 min
Reel Talk: The Customer Insights Show100: Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUXVoxpopme, the world’s leading video feedback and analytics company, has entered into a definitive agreement to acquire HubUX.
Recognizing customer and market demand, Voxpopme and HubUX began partnering to offer the next generation of end-to-end qualitative solutions. Hearing the customer feedback and the value of these two platforms combined, it was clear this acquisition would help bring a completely new and necessary approach to qualitative to the market.
The two platforms bring together both live and unmoderated qualitative insights, offering the first all-in-one qualitative offering designed to merge empathy with agility in a way nev...
2022-10-2623 min
Reel Talk: The Customer Insights Show99: Do you follow these steps to ensure data quality in research? A chat with Lisa Wilding-Brown of InnovateMRLisa Wilding-Brown, CEO at InnovateMR and an ESOMAR Council Member, joins Jenn Mancusi on this episode to discuss the topic of data quality. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
2022-10-2540 min
Reel Talk: The Customer Insights Show98: What to do with incomplete surveys? A chat with Karine PepinSometimes people don’t finish surveys for one reason or another, but what can and should we do when that happens?
Jennifer Mancusi is joined by Karine Pepin, Head of Quant at 2CV, to discuss the topic.
Join us for this live podcast episode to get the answers to:
What incompletions are the most common?
Why do they happen?
Are there strategies to minimize incompletions?
And more...
Read more about the topic here: http://site.voxpopme.com/what-to-do-with-incomplete-survey-responses
"Reel Talk" is presented to you by Voxpopme, th...
2022-10-1640 min
Reel Talk: The Customer Insights Show97: How to run a product-led growth strategy - with Wes BushWes Bush, CEO at ProductLed and author of “Product-led growth: How to build a product that sells itself,” joins Jennifer Vogel on this episode to discuss what goes into a product-led growth strategy.
Join us and check out his book here: https://lnkd.in/g-kXPM_H
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
2022-10-1139 min
Reel Talk: The Customer Insights Show96: How to develop continuous discovery habits - with Teresa TorresCreating what customers want is certainly something all of us are after, but how do we create the habits to continuously understand what works, what doesn’t, and what if we are wrong?
Host Jennifer Vogel discusses the topic with Teresa Torres, author of the No. 1 best-seller “Continuous Discovery Habits" on this live podcast episode of the "Reel Talk: The Customer Insights Show."
Join us and grab a copy of Teresa's book here: https://lnkd.in/eYFkM2Wq
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you...
2022-10-0636 min
Reel Talk: The Customer Insights Show95: How to recession-proof your business - a chat with Will Wu of West MonroeWe are seeing the headlines of a recession, mass layoffs, and changing customer trends, but how can companies weather a recession and move forward successfully? In this episode, host Jennifer Vogel is joined by Will Wu, managing partner - high-tech and software - at West Monroe - the national digital services firm, to discuss the topic. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
2022-09-3030 min
Reel Talk: The Customer Insights Show94: How an NFL franchise took command of fan feedback - a chat with Jason Wright of the Washington CommandersFans of professional football have opinions about the sport, their teams, and everything related to the fan experience.
To discuss how to get the most out of fan feedback, Jennifer Vogel is joined by Washington Commanders President Jason Wright.
Jason reached out to fans for specific feedback before the season and is often seen talking with fans at games and other Commanders' events. Join us for this live podcast episode to hear Jason's story.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the le...
2022-09-2336 min
Reel Talk: The Customer Insights Show93: How can you create better customer experiences - a chat with CX leader Colin ShawColin Shaw, a global influencer in customer experience and marketing; and founder and CEO of Beyond Philosophy. Colin joins host Jenn Vogel to cover a host of topics, including:
Survey responses
How to listen better to customers
What is important to customers
And more...
Join us and check out Colin's company here: https://beyondphilosophy.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
2022-09-1853 min
Reel Talk: The Customer Insights Show92: Why your mom is not going to give you actionable insightsAsking the wrong questions of consumers can lead us down the wrong path. People try to please others, so we can’t just ask questions like “do you like my idea?”
To discuss that topic and how we can do better, Jennifer Vogel is joined by Rob Fitzpatrick, author of “The Mom Test” on this episode.
Join us and check out Rob's book here: https://lnkd.in/gn8Z58Su
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more a...
2022-09-1049 min
Reel Talk: The Customer Insights Show91: Presenting data in research in a way that makes senseGetting actionable insights is one crucial strategy; presenting them in a way that engages our stakeholders and drives business decisions is another.
So what should we consider when presenting data in research that drives action?
Host Jennifer Vogel is joined by Brad Dancer, SVP, Insights & Data Analytics at WWE, to discuss the topic. Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about using video surveys in your market research here: http://site.voxpopme.com.
...
2022-09-0637 min
Reel Talk: The Customer Insights Show90: Bringing the sizzle for your product innovation and getting steakholder buy-inAs we’ve discussed before, product innovation is critical to get right, and insights are crucial in bringing innovation to market - at all stages. No pressure. In today’s episode, Jenn Vogel is grilling Jason Alleger, senior director of consumer insights & strategy at Traeger, on how we can get product innovation right.
They cover:
How do you know if a product is innovative?
What goes into creating an innovative product?
What are some examples of innovative products?
How do we share findings and ideas for innovative products internally?
Catch previous episodes: https://site.voxpopme.com...
2022-09-0141 min
Reel Talk: The Customer Insights Show89: What is Natural Language Processing?MR tech can help us improve workflows, increase the speed of projects and even help us understand consumers at scale.
One way to do that is by using Natural Language Processing. But what is it, how does it work, and what do we need to be aware of?
To discuss the topic, Voxpopme Founder and CTO Andrew Barraclough returns to “Reel Talk.”
Join us for this conversation.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more...
2022-08-2540 min
Reel Talk: The Customer Insights Show88: How to drive business impact through proactive research and foresight - a chat with Kyle Papanikolas of McDonald'sWe’ve heard guests talk about being proactive, getting ahead of trends, and integrating foresight into their market research strategy. But, what does it mean to do proactive research, how do companies start, and how does it help the business? Jenn Vogel is joined by Kyle Papanikolas, global insights senior director at McDonald's, to discuss that topic.
Join us.
Don't miss these episodes:
Is your research team a strategic partner in the business? A chat with Jill Burnett
Interviewing an AI human: Does AI in research have a place?
Pres...
2022-08-1633 min
Reel Talk: The Customer Insights Show86: How to humanize businessWe talk about human insights a lot to help us humanize business. But what does it mean to humanize business, and how do we do that?
To discuss the topic, Jenn Vogel is joined by Lonnie Mayne, author of “Red Shoes Living” and executive chairman of Voxpopme.
Join us and grab a copy of Lonnie's book here: https://lonniemayne.com/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your...
2022-08-0437 min
Reel Talk: The Customer Insights Show85: Why Americans don’t trust the polls and how to fix themOn this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel is joined by John Geraci, president at Crux Research and author of “POLL-ARIZED: Why Americans Don’t Trust the Polls and How to Fix Them Before It’s Too Late.”
Join us for this discussion and grab a copy of John's book here: https://lnkd.in/gygyJmGw
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: ht...
2022-07-2842 min
Reel Talk: The Customer Insights Show82: Why is product positioning so hard anyway?In this episode of "Reel Talk: The Customer Insights Show," we are talking about positioning.
Why is it so hard
How can we get it right
How do we know we are done with it?
To discuss that topic, Jennifer Vogel is joined by April Dunford, founder of Ambient Strategy and author of “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.”
Join us and check out April's book here: https://lnkd.in/gZpZzqyi
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presente...
2022-07-0745 min
Looking OutsideLooking Outside true crime: Jenn Vogel, Chief Revenue Officer, VoxpopmeEpisode 15 takes us outside the comfort zone in looking at the darkness in life and in people. We’re talking about True Crime with Jenn Vogel, Chief Revenue Officer, Voxpopme.Both fans of the true crime genre, Jenn and Jo discuss their seemingly irrational (but actually very rational) fascination with criminal acts, and the true circumstances surrounding them, and what that tells about human limitations and moral boundaries. As a people-first leader in the business of playing detective (that is, uncovering the human motivations behind our actions), Jenn speaks of our need to solve mysteries an...
2022-07-0533 min
Reel Talk: The Customer Insights Show81: Unleashing the power of your brand to influence customer decisionsJennifer Vogel talks with the co-author of the new book “Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers” Rebecca Brooks.
Rebecca is the Founder and CEO of market research consultancy Alter Agents. She says that “shopper promiscuity is on the rise, but market researchers are struggling to find insights. They are trapped in a framework defined by Brand Narcissism.”
Join us for this live conversation.
Check out the book here: https://lnkd.in/gWT32TFK
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is prese...
2022-07-0132 min
Reel Talk: The Customer Insights Show79: Will my marketing really fail if I don’t talk to consumers?Host Jenn Vogel talks to a content thought leader who tweeted “How to fail at marketing: Decide to know what your audience wants without talking to them.” I couldn’t agree more. Ashley Cummings is a content expert that writes content for eCommerce and marketing and advertising and is joining me on today’s episode.
They discuss:
What prompted Ashley to send the tweet?
Are companies really not talking to customers?
How can companies have better conversations?
And more...
Connect with Ashley here: https://www.ashleyrcummings.com/
Catch previous episodes: https://site.voxpopme.com/reel...
2022-06-2126 min
Reel Talk: The Customer Insights Show78: How insights help us understand customer journey stagesIn this episode of "Reel Talk: The Customer Insights Show," we discuss the role of insights to understand the different stages of the customer journey. That could include a strategy to democratize research across an organization and to share the results differently to drive better results.
To discuss that topic, Jennifer Mancusi is joined by Jorge Calvachi, a global thought leader, director of insights at La-Z-Boy, and member of the Voxpopme advisory board.
Join us for the discussion.
More episodes of interest:
How to conduct multicultural research
Proactive research an...
2022-06-1439 min
Reel Talk: The Customer Insights Show77: What's an actionable insight anyway? A chat with Barry JenningsYou have heard us talk about actionable insights from time to time on Reel Talk. But what are actionable insights exactly, how do we get them and how do we ensure actions are actually taken from them?
To discuss the topic, Jennifer Vogel is joined by Barry Jennings, Director, Cloud and Commercial Business Planning Insights at Microsoft, where he leads a team focused on delivering actionable insights that support Microsoft's commercial business units including Server, Data Platform, AI, Development Tools, Cloud and Enterprise Solutions. Barry is also a member of the Voxpopme Customer Advisory Board.
T...
2022-06-0744 min
Reel Talk: The Customer Insights Show76: How important should the Metaverse be to your brand?Faith Popcorn, futurist to the Fortune 500, best-selling author, and renowned global speaker, joins host Jennifer Vogel to discuss the Metaverse, including:
How to think about it
Why brands should care
How to get started in the Metaverse
And more...
Read our article on what consumers are saying about the Metaverse: https://site.voxpopme.com/consumer-study-do-consumers-care-about-brands-being-in-the-metaverse/
Learn more about Faith: https://faithpopcorn.com/
2022-05-3138 min
Reel Talk: The Customer Insights Show75: The importance of agile qual in ad testing - a chat with Thomas Ware of Liberty Mutual InsuranceOn this eisode of "Reel Talk: The Customer Insights Show," we discuss the role agile qualitative research plays in ad testing.
To discuss the topic, Jennifer Mancusi Vogel is joined by Thomas Ware, senior researcher at Liberty Mutual Insurance. Thomas recently won a Viddy for his ad-testing efforts. Congratulations and welcome to the show, Thomas.
Join us for the discussion.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market...
2022-05-2430 min
Reel Talk: The Customer Insights Show74: How to build genuine relationships with external suppliers - a chat with Brianna Boyer of aytmA few weeks ago, we talked with Zoe Dowling of Microsoft about building genuine relationships. Today, let's expand on that conversation, even more, to see how we can really make a difference by working with the right partners.
Host Jenn Mancusi is joined by Brianna Boyer, director of enablement at aytm, to dive into the subject.
Connect with Brianna here: https://www.linkedin.com/in/briannalboyer/
More on the topic: http://site.voxpoppme.com/genuine-relationships
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you...
2022-05-1839 min
Reel Talk: The Customer Insights Show73: How to always stay curiousLet’s talk about how we make sure to always stay curious - something that is especially important when it comes to understanding our customers.
Host Jenn Vogel is joined by Meghan Lacy, director of enterprise expansion at Suzy, to dive into the topic.
They discuss:
What does it mean to stay curious?
Steps to stay curious
How important is curiosity to understand customers?
How do we know what to be curious about?
Do we know if curiosity paid off?
Connect with Meghan on LinkedIn here: https://www.linkedin.com/in/meghan-lacy-568713ba/
C...
2022-05-1133 min
Reel Talk: The Customer Insights Show72: How do you know your customer service is actually good or bad?Author and customer service expert Marsha Collier joins Jennifer Vogel on this episode of "Reel Talk: The Customer Insights Show."
They discuss:
What is good customer service anyway?
How to create a good customer service experience?
How do brands know their customer service is actually good?
And more...
Join us and learn more about Marsha here: https://lnkd.in/gD2fcb6u
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video survey...
2022-05-0338 min
Happy Market Research PodcastEp. 522 – IA Annual 2022 Conference Series: Jennifer Vogel, Senior Vice President of Marketing at VoxpopmeFind Jennifer Online:
LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: jenn.vogel@voxpopme.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3...
2022-04-1810 min
Happy Market Research PodcastEp. 522 – IA Annual 2022 Conference Series: Jennifer Vogel, Senior Vice President of Marketing at VoxpopmeFind Jennifer Online:
LinkedIn: https://www.linkedin.com/in/jennifer-mancusi-vogel-3a84981b/ Email: jenn.vogel@voxpopme.com
Find Jamin Online:
Email: jamin@happymr.instawp.xyz LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil
Find Us Online:
Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com
Music:
“Clap Along” by Auditionauti: https://audionautix.com “I Love Rock 'N Roll” by Joan Jett: https://youtu.be/wMsazR6Tnf8 Gibbs SR - First Television Advert 1955: https://youtu.be/Eeu3U0nqcpE
This Episode is Sponsored by:
The Michigan State University’s Master of Science in Ma...
2022-04-1810 min
Reel Talk: The Customer Insights Show71: Helping consumers find your brand on the web when it mattersIn this episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Crystal Carter, head of SEO communications at Wix, talk about how companies can use consumer insights to create a better digital experience.
Connect with Crystal here: https://www.linkedin.com/in/crystal-carter-digital/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
2022-04-1844 min
Reel Talk: The Customer Insights Show70: How to understand your reputation and manage it betterIn this episode of "Reel Talk: The Customer Insights Show," Jennifer Mancusi and Rachel Heseltine discuss how to manage your company’s reputation and how to know what a brand’s reputation even is.
Rachel is vice president of consumer growth at Trader Interactive.
We discuss:
What does brand reputation management entail?
What impacts a brand's reputation?
How can brands work on their reputation?
How to stay updated on a brand's reputation?
And more...
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leade...
2022-04-1141 min
Reel Talk: The Customer Insights Show69: How to bring the consumer voice to trends reportingIn this episode of "Reel Talk: The Customer Insights Show," we discuss how to bring consumer voices into the company to make your research more memorable. To dive into the subject, Jennifer Vogel is joined by Elena Lyrintzis, Marketing and Culture Insights Lead, Devices and Services at Google.
Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
2022-04-0743 min
Ponderings from the PerchMarketing for the Insights Industry with Jenn Vogel of VoxpopmeInsights and marketing professionals are under a lot of pressure. Mmm num ba deDum bum ba beDoo buh dum ba beh beh How quickly can that campaign get out? How quickly can you generate more leads? Increase revenue! Optimize your team!Um ba ba beUm ba ba beDe day daEe day da, that's okayJenn Vogel, Senior Vice President of Marketing at Voxpopme joins us wi...
2022-04-0127 min
Reel Talk: The Customer Insights Show68: The importance of communicating results - a chat with Hannah ShamjiIn this episode of "Reel Talk: The Customer Insights Show," Jennifer Mancusi and Hannah Shamji, a customer research consultant, talk about communicating results.
Why that can be hard, but why it's necessary to communicate. As Hannah has said: "Crazy how useless all that customer research is if it's not in the hands of the people making decisions." Let's find out how we can get it into their hands. Join us for this episode.
Connect with Hannah here: https://www.linkedin.com/in/hannahshamji/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Ree...
2022-03-3143 min
Reel Talk: The Customer Insights Show67: How to use agile innovation to propel your business forwardNic Umana, global agile innovation leader at Mars, joins Jennifer Vogel on this episode to discuss agile innovation and how you can use this strategy to understand your customers better.
We discuss:
How to put structure around chaos
What is agile innovation?
The role of talking to customers in the process
And more...
Join us.
Connect with Nic: https://www.linkedin.com/in/nic-umana-88706735/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys...
2022-03-2143 min
Reel Talk: The Customer Insights Show66: Why you need genuine relationships to understand customers - a chat with Zoe Dowling of MicrosoftWhy you need genuine relationships to understand customers Zoe Dowling, Ph.D., principal research program manager at Microsoft, joins Jennifer Mancusi to discuss how we can and must build relationships - internally as well externally - to truly understand our customers.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: https://site.voxpopme.com/.
2022-03-1438 min
Reel Talk: The Customer Insights Show65: How to start or evolve a customer experience programIn this episode, we talk about customer experience and how companies can go about running a successful customer experience program.
To discuss the topic, Jennifer Vogel is joined by Dennis Wakabayashi. Dennis is a global voice of #CX, a connector of people and resources to transform business, author, and keynote speaker.
Connect with Dennis here: https://www.linkedin.com/in/denniswakabayashi/
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys...
2022-03-0727 min
Reel Talk: The Customer Insights Show64: How to build a consumer-first mindsetLet's talk about how we can truly create a consumer-first mindset in our business, product, and marketing strategies.
To discuss that topic, Jennifer Vogel is joined by Jennifer Pembroke Johnson.
Our guest is a global insight, innovation, and strategy leader with experience with category favorites in QSR + CPG - double cheeseburgers, minty chewing gum, and favorite ice cream treats. She loves leveraging macro trends and keeps up on what consumer behaviors are changing and why.
Connect with Jennifer here: https://www.linkedin.com/in/jennifer-pembroke/
Catch previous episodes: https://site.voxpopme.c...
2022-02-2852 min
Reel Talk: The Customer Insights Show63: Does market influence work better through intimacy or authority?In this live episode of "Reel Talk: The Customer Insights Show," we discuss how to influence customers.
To discuss that topic, Jennifer Vogel is joined by Emmanuel Probst, senior vice president - brand health tracking, at Ipsos.
We discuss:
Why is consumer influence so important?
How do you influence through intimacy or authority?
The importance of customer conversations
And more...
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in...
2022-02-1541 min
Reel Talk: The Customer Insights Show62: How to use new qual research methods in a 136-year-old companyOn this episode of "Reel Talk: The Customer Insights Show," we talk about bringing newer qual research methods into well-established companies. To discuss the topic, Jennifer Vogel is joined by Jo Munton, global insights senior manager at Avon.
We discuss:
How to use insights to compete with challenger brands
The role of technology
Insights in product launches
And more...
Join us.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how...
2022-02-1041 min
Reel Talk: The Customer Insights Show61: How Can We Reverse the Decline of Empathy in Society - a chat with Rob VolpeIn this episode, we talk about the empathy shortage. Why does this even exist as a problem and what can we do about it? To discuss the topic, Jennifer Vogel is joined by Rob Volpe, whose new book “Tell Me More About That: Solving the Empathy Crisis One Conversation at a Time” is out soon and available for pre-order now.
Order here: https://lnkd.in/gTGdngZU
Don't miss these episodes:
Industry-leading qualitative tech platform Voxpopme acquires research ops platform HubUX
Why aren’t people buying my product? - a chat with Sherwe...
2022-02-0150 min
Reel Talk: The Customer Insights Show60: How to track a brand's healthIn this episode of "Reel Talk," we discuss how to track a brand's health and what that even means.
Jennifer Vogel is joined by Jay Lister, global consumer insights director at Reebok, to discuss the topic. At Reebok, she leads a team of researchers to provide actionable insights and champions a people-first approach for the brand.
We discuss:
What is brand health tracking?
How do you track it?
How do you use what you learned to make business decisions?
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to...
2022-01-2437 min
Reel Talk: The Customer Insights Show59: DIY market research: The how-to-guideIn this episode, Jennifer Vogel and Voxpopme Vice President of Research Brian Monschein discuss the ever-evolving field of Do-It-Yourself market research.
They discuss:
How DIY market research has evolved
Barriers team face doing DIY market research well
How to pick the right DIY market research technology
And more.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
2022-01-1841 min
Reel Talk: The Customer Insights Show58: TLDR: In case you missed every episode last year!After Year 1 of “Reel Talk: The Customer Insights Show,” we analyzed all episodes of 2021 to see what the topics were that are top of mind for insights leaders. We did that by running the episodes through the Voxpopme market research platform.
Topics of the discussion with Jenn Vogel and Voxpopme CEO and Co-Founder Dave Carruthers include:
Insights across an organization
How to collaborate and what barriers teams have faced
The importance of processes
How to truly understand consumers
Why research needs to be an ongoing activity
The importance of research being actionable
The role of technology
Cat...
2022-01-121h 00
Reel Talk: The Customer Insights Show57: CMOs say these are the most important research practicesIn this livestreamed episode of "Reel Talk: The Customer Insights Show," Jennifer Vogel and Carol Haney, head of research and data science at Qualtrics.com, talk about the seven steps CMOs use in their research strategies.
Catch previous episodes: https://site.voxpopme.com/reel-talk-market-research-podcast/
"Reel Talk" is presented to you by Voxpopme, the leader in video surveys. Learn more about how you can use video surveys in your market research here: http://site.voxpopme.com.
Links from the episode:
The episode was dedicated to Daniel Walker.
What surveys really say...
2021-12-1545 min
Reel Talk: The Customer Insights Show56: How market researchers can stay relevant in this changing landscapeIn this episode, we continue our series on the ever-changing market research landscape.
That includes the democratization of market research and ever-changing consumer behaviors and trends.
To dive into that topic, Jennifer Vogel is joined by Ryan Barry, president at Zappi. As Ryan says he’s passionate about building business the right way - where people are empowered to be great, where products make people's lives easier and where big hairy problems are tackled by teams without ego. I’m interested to learn how he goes about accomplishing that.
Follow Ryan on LinkedIn here...
2021-12-0538 min
Reel Talk: The Customer Insights Show55: Are you asking the right demographic questions in your surveys?Part of good survey design certainly also includes having inclusive demographic questions. But how much time and effort do market researchers put into their demographic questions? And how can we make them better?
The Insights Association recently released “The Evolution of Demographic Questions” and Jennifer Vogel is joined by two research veterans who sit on the association’s IDEA Council, which authored the report.
Shannon N. Danzy and Tchicaya Ellis Robertson, Ph.D. join us to discuss:
What we need to consider when it comes to demographic questions - such as sex, gender, sexual orientat...
2021-11-301h 05
Reel Talk: The Customer Insights Show49: Finding the right participants for your quant and qual studiesLet's talk about how to use online panels in your qual and quant studies. To dive into the topic, Jennifer Vogel is joined by Voxpopme's Data Scientist and Community Manager Matthew Handegaard.
We discuss:
What makes a good online panel
How to recruit participants
How to ask good questions
And much more.
Join us.
Watch previous livestreams of our podcast: https://bit.ly/3FFOkLU
2021-10-1337 min
Reel Talk: The Customer Insights Show46: Shortening the distance from the consumer to maker - a chat with Priscilla McKinneyPriscilla McKinney on this episode joins Jennifer Mancusi to discuss the topic. Priscilla is the CEO of Little Bird Marketing and works at the intersection of marketing, business and market research. She’s joining us to discuss how we can shape better stories and shorten the distance from consumer to maker. Join us.
Read more about customer empathy here: http://site.voxpopme.com/customer-empathy
2021-09-2137 min
Reel Talk: The Customer Insights Show41: Did you know this about Gen. Z? A chat with Hana Ben-ShabatOn this "Reel Talk" episode, we want to talk about Gen Z. That’s the age group born between 1998 and 2016. Certainly that’s an age important to many brands. But what are we missing about this generation?
To find out, Jennifer Mancusi chats with Hana Ben-Shabat, author of the No. 1 new release in demography “Gen Z 360: Preparing for the Inevitable Change in Culture, Work, and Commerce.”
Join us and check out her book: https://amzn.to/3feh3f0
Try conversational insights today to understand Gen Z: http://voxpopme.com
2021-08-1048 min
Reel Talk: The Customer Insights Show039: Are you using Zoom like this to get customer feedback?On this episode, Jennifer Vogel chats with Voxpopme’s Director of Product Niamh Jones and Product Marketing Manager Betsy Nelson to talk about customer interviews and how to use Zoom specifically for the interviews.
Join us.
Please vote for us to be awarded Market Research Podcast of the Year: https://lnkd.in/ebqFkKd.
Try video surveys now: https://bit.ly/3zCEGWB
2021-07-2736 min
Reel Talk: The Customer Insights Show037: Unpacking the 2021 GRIT Most Innovative listThree Voxpopme leaders discuss our second-consecutive No. 1 ranking for Qualitative Solution on the GRIT report. Join us.
Read the entire report here: https://www.greenbook.org/mr/grit/business-innovation-edition/
To learn more about qual research with video surveys: https://bit.ly/3r57ROW
Our podcast is a finalist for market research podcast of the year. Please vote for us here: https://lnkd.in/ebqFkKd
2021-07-1532 min
Reel Talk: The Customer Insights Show035: How to conduct multicultural research - a chat with Kalil ViciosoJennifer Mancusi chats with Kalil Vicioso, board member of Insights in Color, about the importance of multicultural research.
They discuss:
What is multicultural research
Why it's important
How to do multicultural research better
And much more....
Join us.
Read the article here: https://site.voxpopme.com/multicultural-research/
More about Insights in Color: https://lnkd.in/ehYb5bj
More about Tiny Hat Consulting: http://tinyhat.consulting
Learn about using video surveys: https://bit.ly/2SST0ul
Resources mentioned on the show:
Diversity...
2021-06-3033 min
Reel Talk: The Customer Insights Show034: How to use augmented reality in market researchJennifer Vogel chats with Jude Olinger of the The Olinger Group to discuss the topic.
Voxpopme has partnered with Jude’s company to marry video surveys with augmented reality in market research.
Join us for this live discussing. Feel free to ask questions in the comments of this post.
Learn more about The Olinger Group here: https://lnkd.in/eg9cidy
Learn more about video surveys in market research here: https://bit.ly/3wEafyj
2021-06-2336 min
Reel Talk: The Customer Insights Show33: Your brand wants to be socially active, but how do you know what your customers care about?Many brands are being socially active or are considering it, but how do you know what to focus on?
Gilad Barash, vice president of analytics at Dstillery, joins me on this episode of "Reel Talk: The Customer Insights Show" presented by Voxpopme to share ideas and dive into the topic. Join us.
Check out Gilad's podcast, "Who's Your Data", that discusses life, data, AI and how they all interconnect!"
On Apple: https://podcasts.apple.com/us/podcast/whos-your-data-podcast/id1550972541
On Spotify: https://open.spotify.com/show/5sM6fmBKW7ttoCk6Vswa5a
...
2021-06-1626 min
Reel Talk: The Customer Insights Show031: What Your Customer Wants and Can’t Tell You - a chat with Melina PalmerCommunication certainly can be difficult. People don’t say what they mean and sometimes don’t say anything at all. While we have plenty of things to say on the show it is a real problem out in the real world. On this episode, we are joined by Melina Palmer - podcast host, author and instructor in behavioral science. Her new book “What your customers want but can’t tell you” just hit the bookshelves.
Grab a copy of her book here: https://lnkd.in/ehrG5KZ
To learn more about Voxpopme and video surveys: https://bi...
2021-06-0231 min
NerdBrand PodcastE58: Startup Stories #2 - Tactical Entrepreneurship with Guest Dave Carruthers of VoxpopmeSend a textToday we’re discussing Dave Carruther’s winding story of entrepreneurship, the difference between having an idea vs. an executable vision, and strategy vs. tactics.We’ll also touch on how Dave and his team at Voxpopme use data alongside video to help brands make better product development and marketing decisions.Dave is a passionate entrepreneur who’s focused on using video as the primary medium for collecting feedback. This feedback goes on to build great brands, products, and customer experiences.Check out Dave at https://site.voxpopme.com/https://www.linkedin.com/company/voxpopme...
2021-05-281h 02
Reel Talk: The Customer Insights Show030: Are you sure your customer relationships are actually healthy?Who wants to be in a toxic relationship? No one. Hopefully none of your customer relationships ever go from love to toxic but what if it goes from love to the friend zone?
Let’s have a Reel Talk about customer health today!
Jennifer Vogel chats with Braden Johnstone, senior vice president of customer success at Voxpopme where he builds lasting business relationships with customers, on this episode.
Join us.
To learn more about video surveys and Voxpopme: https://bit.ly/2ShYa29
2021-05-2529 min
Reel Talk: The Customer Insights Show027: How to do audience research on social media and the web - feat. Rand FishkinJenn Vogel chats with Rand Fishkin, Founder of Moz and now SparkToro.
He launched SparkToro to help you identify your customers' biggest sources of influence, and the hidden gems—so you can reach them where they hang out. Join us.
To learn more about Voxpopme and video surveys: https://site.voxpopme.com/
For more about SparkToro: http://sparktoro.com
2021-05-0653 min
Reel Talk: The Customer Insights Show026: Making disruption happen for big brandsDisruption mixes with large enterprises about as well as oil and water. But it doesn’t have to be that way. David S. Kidder (CEO of Bionic) has a unique perspective on how to innovate to meet customer needs that you need to know about.
Jenn Vogel interviewed David at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
2021-05-0238 minReel Talk: The Customer Insights Show025: Insights without an insights team?! 🤯Consumer research has primarily been the task of the insights team for ages. But can it be done without an insights team?
What does the future of our industry look like if more companies move in that direction? Lauren Stafford-Webb (CMO of SoFi) and Jean-Michel Hoffman (VP of Brand Marketing at SoFi) have thoughts on this subject to share.
Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
2021-05-0144 minReel Talk: The Customer Insights Show024: Think you can’t learn from a SaaS company? Think again!SaaS start-ups operate in a different world from big consumer brands, right? Maybe. But that doesn’t mean we can’t learn a thing or two from one of the biggest SaaS brands around. And there’s no one better to learn it from than David Cancel, CEO of Drift.
Zappi President Ryan Barry interviewed David at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
2021-04-3034 minReel Talk: The Customer Insights Show023: Making insights simple when revenue streams and customer groups are complexWe’ve all heard of Ring, the consumer security camera. Ring has seen huge growth in recent years, and you probably won’t be surprised to hear that a deep understanding of consumer needs is at the heart of that story. Mimi Swain, Ring’s CRO, sits right at the center of marketing, sales, and customer teams — so you know she has an interesting view of insights we can all learn from.
Jenn Vogel interviewed Mimi at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpo...
2021-04-2935 minReel Talk: The Customer Insights Show022: New trends, iconic brands. How do they fit together?The consumer landscape is always changing. Even big, iconic brands must grow and evolve or risk getting left behind. But how do you maintain your established brands while taking advantage of new trends? As Global CMO of PepsiCo, Jennifer Saenz has a lot of experience growing a portfolio of brands. Let’s peek inside her brain!
Zappi President Ryan Barry interviewed Jennifer at the Virtual Insight Summit in 2021.
For more on the conference: https://www.virtualinsightsummit.com/
For more on Voxpopme: https://site.voxpopme.com/
2021-04-2843 minReel Talk: The Customer Insights Show021: How to actually implement the customer feedback you’ve heardHost Jennifer Vogel is joined by Ross Wainwright, CEO at Alida, one of Voxpopme’s partners, to dive into the topic.
As Alida’s leader, Ross believes in a world where the best business decisions are those made with customers, not for them.
Join us for this conversation to find out how companies can partner with customers.
More about video surveys: https://bit.ly/3ndDNPj
More about Alida: https://www.alida.com/
2021-04-2725 min
Reel Talk: The Customer Insights Show020: Getting leadership support and keeping it for market researchVideo surveys have made it easier for brands to get feedback from customers quickly and in a way that they can use to improve customer experiences. On this episode, Jennifer Mancusi is joined by an award-winning insights professional who has used video surveys to the fullest.
Elisabeth Trawinski and the Insights & Analytics team won an internal award for “Putting Consumers First” at Reckitt and also the Video Customer Insight Award at the 2021 Viddys.
To learn more about video surveys and the Viddys go here: https://bit.ly/32mszhO
Read the article version of this...
2021-04-2033 min
Reel Talk: The Customer Insights Show19: Technology needs assessment: How to pick the right tech in your market research - a chat with Khary Y. CampbellJennifer Mancusi is joined by Khary Y. Campbell, an experienced insights executive and who has led cross-functional teams to use insights to drive customer understanding. He continuously focuses on using the best technology platforms available to help him reach his goals. Let’s find out how he does that.
Read our blog post on technology assessments here: https://site.voxpopme.com/technology-needs-assessment/
To learn more about video surveys: https://bit.ly/3a4D2mh
2021-04-1350 min
Reel Talk: The Customer Insights Show018: Building high-performing teams - a chat with Tara RobertsonOffering good customer experiences across the company certainly is important. One way to do that is by building teams that work well together and make customer-centricity a priority. We want to talk about building teams that work and that can help us understand our customers and create great experiences for them.
To discuss the topic, Jennifer Vogel is joined by Tara Robertson. Tara has built and continues to build high-performing teams. She’s the CMO at Teamwork and formerly at Sprout Social. Of course we want to hear how building teams that work can help us with cu...
2021-04-0943 minReel Talk: The Customer Insights Show017: Voxpopme updates platform to only share positive feedbackToday, Voxpopme is pleased to announce a groundbreaking online survey enhancement: Our state-of-the-art Positivity Filter is now available to customers in the United States and will roll out next month worldwide.
We listened to you and know that having to hear negative feedback is just too difficult. It hurts, doesn’t feel good and sometimes can bring down the entire day. You know how it is. Ten seconds of negativity can ruin the rest of the day. So this product update is for those of you who only want to hear the positive things – or sometimes nothing at a...
2021-04-0123 minReel Talk: The Customer Insights Show016: How does content optimization fit into the customer experience?We dive into the importance of content optimization and testing to create the best possible experience.
To discuss the topic, VP of Marketing Jennifer Vogel is joined by Bianca Pryor, vice president of insights at BET, where she leads content optimization - and tests everything, including loglines, talent, pilots, series and promos.
To learn more about video surveys to gather and analyze customer feedback check out this article: https://bit.ly/3d8tNlD
2021-03-3129 min
Reel Talk: The Customer Insights Show15: How market research technology helps in customer-centricity - a chat with Rick Kelly of FuelCycleToday, we dive into how market research technology can help us understand our customers and create great experiences for them.
On today's "Reel Talk: The Customer Insights Show", Jennifer Mancusi is joined by Rick Kelly, chief product officer at Fuel Cycle - one of Voxpopme’s longest partners. Fuel Cycle is a cloud-based experience management platform for supercharging the relationship between humans and brands. Through community, panel, progressive profiling, and a partnership exchange of 30+ end-point solutions,
For more on video surveys: https://bit.ly/3928eBW
2021-03-2531 min
Reel Talk: The Customer Insights Show014: This episode's guest is against customer feedback! Why? Let’s find out...This might be our most controversial topic, yet. Our guest is an outspoken critic against customer feedback so we wanted to find out why and see what we can learn from his thoughts … to maybe understand our customers better.
Jennifer Vogel is joined by James Dodkins, who was listed as the UK’s #1 CX Influencer by Customer Experience Magazine 2020 and the UK’s Most Outstanding CX Keynote Speaker by Corporate Vision Magazine 2021.
Learn more about video surveys here: https://bit.ly/3eosfWQ
Connect with James here: jamesdodkins.com
2021-03-1742 minReel Talk: The Customer Insights Show013: How to build your company with customer-led business growth strategiesWe all want our businesses to grow. For that we need customers - and repeat customers for that matter.
Jennifer Vogel is joined by Georgiana Laudi, a longtime marketing executive and growth advisor to subscription businesses. She’s co-founder at Forget the Funnel where she helps marketers, consultants, startup founders and product managers leverage Customer-Led Growth strategies. She’s an exec-level growth strategist and supports scaling SaaS businesses and helps marketing and growth leaders be more effective.
Use video surveys to level up your customer understanding: https://bit.ly/38vQMFS
Learn more about Forget...
2021-03-1144 min
Reel Talk: The Customer Insights Show009: Customer-led product development through design thinkingDoing what’s best for our customers certainly can help our brands be successful long-term. But what are the best strategies to help us get there? Design thinking is one and can make our products better for customers. Today, let’s talk through the steps of customer-led product development and design thinking.
Andy Barraclough, co-founder and CTO at Voxpopme, joins Jenn Vogel on today's episode.
Try video surveys to know what your customers are thinking: https://bit.ly/3aL9QAo
2021-02-1441 minReel Talk: The Customer Insights Show005: The evolution of consumer insights going into 2021Voxpopme CEO Dave Carruthers joins Host Jenn Vogel on this live recording of the Reel Talk: The Customer Insights Show to discuss:
How did companies get consumer insights before 2020?
How has customer behavior changed going into 2021?
How did brands go about getting customer insights quickly when things changed in 2020?
What does this mean for 2021 and beyond?
How do brands move to making getting and using customer insights a priority?
And more...
Learn more about Voxpopme: https://bit.ly/38z2ujC
2021-01-2531 minReel Talk: The Customer Insights Show004: Exploring the evolution of digital insightsThis episode discusses insights evolution and how having better insights can be a competitive advantage.
Jenn Vogel is joined on this episode by:
Lori Hermann of Mondelez International
Michelle Gansle of Mars
Matt Landen of Perfect Snacks
You can also watch the video version of this conversation here: https://voxpopme.wistia.com/medias/z153uiqsc0
To learn more about how to get customer insights through video feedback: https://bit.ly/38z2ujC
2021-01-2530 min