Shows
Mastering Local MarketingRich Dad Marketing LessonsWhat does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you’d think. In this episode, we break down seven powerful lessons from Robert Kiyosaki’s bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like vanity metrics, we explore how the mindset of the "rich dad" can help you build smarter, more profitable marketing systems. Whether you're stuck in reactive mode or ready to level up, this episode shows you how to shift your thinking and make marketing finally work for...2025-07-0327 min
Mastering Local MarketingSocial Media Audits That WorkIs your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what’s working, what’s not, and where to focus next. You’ll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your marketing or managing a team, this audit will give you clarity and direction in just a few steps. Don’t waste time guessing. Get your social presence back on track with a proven system that actually drives results...2025-07-0124 min
Mastering Local MarketingMeta's A.I.-Powered Ad Revolution w/Dr. Lori FeldmanMeta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today’s episode, I’m joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta’s Advantage AI tools are already helping businesses optimize performance—but at what cost? As Meta tightens its grip on data and decision-making, concerns around transparency, creative control, and bias are growing. Will small businesses benefit from automation, or become even more dependent on a walled garden they can’t se...2025-06-2723 min
Mastering Local MarketingMarketing Lessons from the Flea w/Kristina DoukasKristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line. Learn the most common mistakes new sellers make, the hidden tricks veteran vendors use to increase foot traffic, and how social media can amplify your flea market presence. Whether you’re launching a business or looking for your next growth channel, th...2025-06-2523 min
Mastering Local MarketingA.I. Influencers for Your BrandVirtual influencers are digital personas. Some are powered by AI, others curated by creative teams designed to look, sound, and behave like real people. They’re now getting brand deals, hosting live events, and attracting millions of followers. But why are they so effective? And how can small businesses learn from their rise and use them for their own brands? – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Website Instagram – @MasteringLocalMarketing YouTube – @MasteringLocalMarketing – SUBSCRIBE & REVIEW: If you're finding real...2025-06-2322 min
Mastering Local Marketing7 Ways to Upgrade Your Average OrderWant to make every checkout more profitable? In this episode of Mastering Local Marketing, we reveal seven powerful strategies to lift your average order value—using real-world examples from small businesses that saw immediate results. From clever pricing frameworks to targeted promotions and checkout enhancements, you’ll get actionable steps to implement right away. Tune in to discover how a few smart adjustments can delight your customers, boost your revenue per sale, and transform your bottom line. Don’t miss these simple yet impactful ways to sell more. – LINKS: Follow us for more local ma...2025-06-2123 min
Mastering Local MarketingExpose Your Competitors' Marketing SecretsUnlock the hidden tactics driving your rivals’ success—without lifting a finger (well, almost). In this episode of Mastering Local Marketing, we show you how to peek behind the curtain at your competition’s secret playbook. From the ads they swear by to the emails, pages, and loyalty tricks that keep their customers coming back, you’ll learn clever, ethical ways to adapt proven strategies for your own brand. Tune in and turn their winning moves into your next breakthrough. – EPISODE LINKS: Search Facebook Ads Library For Competitors – LINKS: Follo...2025-06-1920 min
Verlie UnauthorizedVerlie Unauthorized Episode 13- ThrowbackListen to an earlier episode of Verlie on JED in the Region2025-06-1720 minVerlie UnauthorizedVerlie Unauthorized Episode 12- ThrowbackListen to an earlier clip of Verlie on JED in the Region2025-06-1725 minVerlie UnauthorizedVerlie Unauthorized Episode 11- ThrowbackListen to a earlier episode of Verlie on JED in the Region2025-06-1731 minVerlie UnauthorizedVerlie Unauthorized Episode 10- ThrowbackListen to a throwback clip of Verlie on JED in the Region2025-06-1721 minVerlie UnauthorizedVerlie Unauthorized Episode 9- ThrowbackListen to a throwback from verlie on JED in the region2025-06-1713 minVerlie UnauthorizedVerlie Unauthorized Episode 8- ThrowbackListent to a throwback of Verlie and JED on JED in the region2025-06-1725 minVerlie UnauthorizedVerlie Unauthorized Episode 7- ThrowbackListen to a throwback from Verlie on Jed in the region2025-06-1725 minVerlie UnauthorizedVerlie Unauthorized Episode 6- ThrowbackListen to an early episode of Verlie on JED in the region 2025-06-1731 minVerlie UnauthorizedVerlie Unauthorized Episode 5- ThrowbackListen to an early episode of Verlie on JED in the Region2025-06-1725 minVerlie UnauthorizedVerlie Unauthorized Episode 4- ThrowbackListen to an early episode of Verlie on JED in the Region 2025-06-1716 minVerlie UnauthorizedVerlie Unauthorized Episode 3- ThrowbackListen to an early episode of Verlie on JED in the Region2025-06-1722 minVerlie UnauthorizedVerlie Unauthorized Episode 2- ThrowbackListen to a throwback episode of Verlie on JED in the Region2025-06-1727 minVerlie UnauthorizedVerlie Unauthorized Episode 1- ThrowbackListen to some throwback clips from Verlie 2025-06-1716 min
Mastering Local MarketingThree Lever Minimalist Marketing PlaybookTired of bloated marketing plans that go nowhere? In “Three Lever Minimalist Marketing Playbook,” Brittany Downey explains why most businesses spend too much time on tactics that don’t produce results. She reveals how focusing on three core levers can unlock real growth, why clarity matters more than complexity, and how to strip away the noise from your strategy. Tune in for practical guidance that shows you how to do less, achieve more, and build lasting momentum. – GUEST BRITTANY DOWNEY'S LINKS: Downey Strategy LinkedIn – LINKS: Follow us...2025-06-1722 min
Mastering Local MarketingSizzling Summer Activities That Work!Summer brings warm weather and longer days—but for many small businesses, it can also bring unpredictable foot traffic and shifting consumer priorities. In this episode of Mastering Local Marketing, we unpack proven tactics to turn the dog days of summer into your busiest season yet. We’ll walk through real-world examples and by the end of this episode, you’ll have eight new ideas for standing out in a crowded summer marketplace. Finally, you can heat up your sales even when things cool down elsewhere. Tune in for actionable tips you can implement today and get ready to make t...2025-06-1221 min
Mastering Local MarketingStop Building Fragmented Target AudiencesIn this episode of Mastering Local Marketing, we debunk the myth that buyer personas start and end with age, gender, or location. Instead, we explore how understanding your ideal customer’s behaviors—where they consume content, what pain points drive them, and their decision triggers—leads to more effective marketing. We share real-world success stories and outline a clear, step-by-step framework for building behavioral avatars: defining media habits, mapping pain points, and designing offers that resonate. Tune in to redefine your customer profiles and boost engagement, conversions, and ROI. – MEDIA AND INFORMATION HABITS: 1. Channels...2025-06-1023 min
Mastering Local Marketing7 Ways to Turn Consideration into BuyersIn this episode of Mastering Local Marketing, we dive into seven proven “try-and-trust” tactics that move prospects from on-the-fence to sold. You’ll learn how simple but powerful offers—like at-home trial kits and iron-clad guarantees—can remove risk, build confidence, and give your small business an unmistakable edge when you find potential customers stuck at the consideration stage. Whether you’re a retailer, service provider, or maker, these strategies will help you cut through noise and turn curious shoppers into loyal customers. – 7 WAYS: 1. At-Home Trial Kits 2. Special Perk Bundles 3. Money Bac...2025-06-0824 min
Mastering Local MarketingMarketing Success with Cultural Currency, Not Clicks w/Connor TreacyAt just 19, Connor Treacy was recruited by Universal Music Group to scout and develop talent. Since then, he’s helped launch a Grammy-winning album, generated over a billion streams, and built a multimillion-dollar nightlife brand. But his story doesn’t stop at music and nightlife—Connor is now at the intersection of culture, politics, and grassroots engagement, curating experiences that unite artists and changemakers. In this episode, we unpack how he uses grassroots marketing, cultural currency, and word-of-mouth to move people—both on the dance floor and at the polls. – GUEST CONNOR TREACY: Website2025-06-0616 min
Mastering Local MarketingCrafting Subject Lines That Get OpenedIn today’s Mastering Local Marketing episode, we unpack seven high-impact tactics for writing email subject lines that break through the noise and drive opens. From curiosity hooks to data-backed A/B tests, you’ll learn how small businesses—from boutiques to service providers—can instantly boost their open rates and engagement. We’ll share real-world examples, actionable tips, and the “why” behind each approach so you can start writing clickable subject lines today. – 7 WAYS: 1. Curiousity Hooks 2. Personalization 3. Urgency and Scarcity 4. Clarity and Value 5. Emojis and Punctuation2025-06-0424 min
Mastering Local MarketingUnlocking ROI with a Digital Marketing Audit w/Grace ClemensThink your marketing is working just fine? You might be missing critical leaks, wasted ad spend, or underperforming channels. Today we’re joined by Grace Clemens, a seasoned digital strategist and global marketing expert who’s led growth for brands across e-commerce, B2B, nonprofit, travel, and fintech. Together, we dive into what a digital audit actually is, what it uncovers, and why it should be your first move before spending another dollar on marketing. You’ll hear how she uses data to unlock hidden opportunities, avoid common pitfalls, and help businesses build smarter strategies that truly align...2025-06-0223 min
Mastering Local MarketingWhat To Do When Bad Reviews HitIt’s not a matter of if—it’s when. Every small business will face a bad review, a salty comment, or a one-star rating that feels personal. In this episode of Mastering Local Marketing, we talk about how to handle negative feedback online like a pro—without tanking your reputation or sanity. You’ll learn how to respond with strategy (not emotion), when to engage versus ignore, and how to turn public criticism into a trust-building opportunity. Because great businesses aren’t defined by avoiding complaints—they’re defined by how they handle them. – LINKS:2025-05-2926 min
Mastering Local Marketing3 Ways to Hire Marketing Help (Without Regret) w/Dr. Scott CowleyAre you ready to get marketing help but unsure where to start? In this episode of Mastering Local Marketing, we break down the three most common options small businesses consider: hiring a student, a freelancer, or a marketing agency. We cover what to expect from each, how to make the most of your budget, and how to avoid the most common hiring mistakes. Whether you’re overwhelmed or just tired of doing it all yourself, this episode will help you find the right fit—without the regret. – GUEST DR. SCOTT COWLEY: Personal Website ...2025-05-2627 min
Mastering Local MarketingHow a 70-Year-Old Grocer Stays Relevant w/Renee ThometzWhat does it take for a grocery store that opened its doors in the 1950s to not only survive—but thrive—in today’s crowded, convenience-obsessed market? In this episode of Mastering Local Marketing, we sit down with the Renee Thometz, Marketing Manager of one of the Midwest’s most beloved regional grocers—a 23-location chain that has become a cornerstone of its community over the last seven decades. Far from being a relic of the past, this grocery brand is winning today by blending timeless values with innovative, data-driven marketing. The secret? A 360-degree integrated...2025-05-2234 min
Mastering Local MarketingSocial Media Mistakes That Ruin Brands w/ Dr. Sharmin AttaranIn a world where clicks come faster than facts, one careless post can derail years of brand trust. In this episode, we sit down with Dr. Sharmin Attaran—marketing professor, TEDx speaker, and digital transformation expert—to explore the growing risks of misinformation in small business marketing. We’ll uncover how the pressure to stay relevant online often leads to unintentional deception—and what business owners can do to stop it. From red flags in influencer content to real tools for fact-checking, Dr. Attaran shares a practical, no-nonsense approach to protecting your brand’s reputation. Whether yo...2025-05-2021 min
Mastering Local MarketingThe Best Small Business Marketing Campaigns EverNot all great marketing comes from billion-dollar brands. In fact, some of the most creative, viral, and impactful campaigns have come from small businesses with big ideas. In this episode of Mastering Local Marketing, we look back at the greatest small business marketing campaigns of all time—campaigns that broke the mold, built movements, and proved that smart strategy beats big budgets. You'll walk away inspired and equipped with ideas you can adapt for your own business. – LINKS: Follow us for more local marketing tips at Mastering Local Marketing – Website Inst...2025-05-1427 min
Mastering Local MarketingThe 7 Deadly Sins of MarketingYou could have the best product in town—but if you’re making these seven marketing mistakes, your growth is at risk. In this episode of Mastering Local Marketing, we break down the "7 Deadly Sins of Marketing"—the most common (and costly) missteps we see small businesses make. From ignoring data to chasing trends, we’ll help you identify which sins might be hurting your business—and show you how to fix them. This episode is packed with no-fluff and ready-to-use advice to help you clean up your strategy and start seeing better results. – LINKS: Follo...2025-05-1228 min
Mastering Local Marketing30 Days to 100 Customers & No BudgetEPISODE TOPIC: If I opened a local brick-and-mortar business tomorrow and couldn’t spend a single dollar on marketing for the first 30 days, what would I do to get people in the door? In this episode, I walk through the exact grassroots tactics I’d use—from strategic partnerships to attention-grabbing events, sidewalk-level buzz, and tapping into existing communities. Whether you're launching soon or just trying to cut back on marketing spend, these proven, free strategies can spark serious foot traffic—no ad budget required. – LINKS: Follow us for more local...2025-05-1029 min
Mastering Local MarketingWhat Sobriety Taught Me About Starting a BusinessEpisode Topic At 26, most people are figuring life out. Our guest? He’s already turned his most difficult chapter—his journey to sobriety—into a powerful mission. In this episode, we sit down with a rising entrepreneur who built an online following by sharing his raw, unfiltered path to recovery and transformation. Now, he’s channeling that momentum into a new coaching business designed to help others do the same. We talk about what led to his breaking point, how vulnerability built his community, and what it really takes to turn personal growth into a purpose-driven business. Whether...2025-05-0933 min
Mastering Local Marketing5 Must Have Tools for Your WebsiteYour website should be more than just a digital brochure — it should be a lead-generating, revenue-driving machine. But without the right tools in place, you’re missing out on major opportunities. In this episode of Mastering Local Marketing, Matt shares his five favorite website tools that every local business needs to track visitors, capture leads, and turn traffic into paying customers. These are the real, battle-tested tools he recommends after years of helping businesses improve their online performance. If you want a website that works harder for your business — and Matt’s personal recommendations to get you...2025-05-0224 min
Mastering Local MarketingThe Only Ads You NeedNinety-nine percent of ads are bad! Most businesses throw ads out into the world and hope something sticks — but real results come from strategy, not guesswork. In this episode of Mastering Local Marketing, we break down the five essential types of ads every local business needs to have in their back pocket to stay relevant, drive sales, and create momentum year-round. From building brand awareness, to tapping into customer pain points, to maximizing holiday events, these aren’t just "nice to have" — they’re the backbone of a winning ad strategy. If you’ve ever wondered w...2025-04-2925 min
Mastering Local MarketingBrewing Up Success: Pop-Up to Thriving Business w/Brianna AlbaIn this episode of Mastering Local Marketing, we’re joined by the young entrepreneur behind Crema Avenue Coffee, a mobile coffee business that’s been taking Chicago by storm—one handcrafted latte at a time. We dive into how Crema Avenue brewed up a brand from scratch, using three powerful strategies: showing up at the right local events, building genuine community relationships, and leveraging social media to turn followers into fans. Their story is a masterclass in creating buzz without a storefront—and without a huge marketing budget. Whether you’re a coffee lover, mobile business o...2025-04-2329 min
Mastering Local MarketingGourmet Goddess' Growth Formula w/Katie SannitoIn this episode of Mastering Local Marketing, we’re joined by Katie Sannito—better known as the Gourmet Goddess. What started as a passion for creating unforgettable food experiences has grown into a thriving business, featuring curated brunches, cocktail events, and show-stopping grazing tables. Katie shares the three core strategies that fueled her growth: smart collaborations with other local businesses, creating unforgettable value that drives strong referrals, and showing up authentically for her social media community. But even the most successful entrepreneurs have blind spots—Katie opens up about her biggest challenge right now: email market...2025-04-2124 min
Mastering Local MarketingWhy Your Ads Aren't Working. Do This Instead!You’ve poured money into Facebook ads, boosted a few posts, maybe even hired someone to “run your marketing”… and still, no consistent results. So what’s the deal? In this episode of Mastering Local Marketing, we break down why your ads aren’t working—and it has nothing to do with your budget. We’re exposing the common mistakes small business owners make when they think more money will fix bad strategy. You’ll walk away with a smart, 7-step checklist to evaluate and optimize your current marketing efforts—before spending another dollar. Whether you’re running ads n...2025-04-1327 min
Mastering Local MarketingCustomer Referrals Aren’t Luck. They’re a System.Tired of waiting around for word-of-mouth to magically grow your business? In this episode of Mastering Local Marketing, we’re flipping the script on referrals. They’re not a happy accident—they’re a system you can build. We’ll break down a simple, three-part strategy to turn satisfied customers into your most powerful marketing channel. You’ll learn how to create natural referral moments, make sharing effortless, and build a system that keeps customers coming and bringing others with them. Whether you’re a service-based business, a boutique, or a local cafe, this episode will challenge...2025-04-1125 min
Mastering Local MarketingWant to Sell Online? Know This First! – Mastering Local MarketingThinking about launching an online store? Before you dive into the world of eCommerce, there are some things you need to know—things that could save you time, money, and major headaches. In this episode of Mastering Local Marketing, we’re pulling back the curtain on what it really takes to sell online. From hidden costs and legal pitfalls to the pricing strategies and tech decisions that can make or break your success, we’re giving you the real talk most people don’t share. Whether you're adding eCommerce to your local business or starting fresh online...2025-04-1024 min
Mastering Local Marketing5 Local Events That Drive Foot Traffic – Mastering Local MarketingIn this episode of Mastering Local Marketing, we’ll share five types of in-person events that consistently bring new people through your doors, help you build community buzz, and increase sales — even on a tight budget. Whether you're a retail shop, service business, or something in between, these event ideas are designed to create energy, drive engagement, and get your local audience talking. 🔗 Follow us for more local marketing tips: 📺 YouTube 📷 Instagram2025-04-0820 min
Halftime Huddle PodcastHalftime Huddle: EC Coach Alaa Mroueh Joins the Show, IHSAA Changes, NCAA Championship GameCoach Alaa Mroueh joins Sam and Rob to talk about IHSAA changes and the NCAA Championship game between Houston and Florida.2025-04-0759 min
Mastering Local MarketingNonverbal Cues Costing Your Company Sales – Mastering Local MarketingYour customer’s words matter, but their body language, tone, and facial expressions could be making or breaking the deal. In this episode of Mastering Local Marketing, we’re diving into the nonverbal cues that many salespeople overlook—ones that could be costing your business sales. Mastering nonverbal communication can increase conversions, improve customer experience, and build stronger relationships. If your sales team isn’t paying attention to these signals, they’re leaving money on the table! 🎧 Listen now and give your sales team the edge they need! 🔗 Follow us for more local marketing t...2025-04-0224 min
Mastering Local MarketingHealth & Beauty Marketing as Good as Gold w/Summer Borkowski – Mastering Local MarketingIn this episode of Mastering Local Marketing, we’re talking with Summer Borkowski, the owner SummerGold Co. a successful beauty and wellness center that has grown rapidly in three short years. With ten years of marketing experience in the agency world, she’s applied smart strategies to fuel her business’s success. We’ll explore how she’s built strong partnerships and collaborations to expand her reach, developed an effective referral program to turn happy clients into loyal advocates, and leveraged Instagram to attract and engage new customers. But even with these wins, Summer still has challenges...2025-03-3130 min
Mastering Local MarketingWill AI Dominate Marketing? w/Len Ward – Mastering Local MarketingGet ready for a revolutionary shift in the marketing landscape! In this episode, we sit down with AI expert Len Ward to explore the possibility of AI taking over marketing in 2025. From automating tasks to making data-driven decisions, AI is rapidly changing the way marketers operate. But what does this mean for the future of marketing? Will AI augment human capabilities or replace them entirely? Join us as we delve into the world of AI-powered marketing and uncover the possibilities and implications of this emerging trend. Whether you're a marketer, entrepreneur, or simply curious about the future of technology...2025-03-2923 minHalftime Huddle PodcastHalftime Huddle: Sweet 16 Recap, the end of IHSAA Basketball and the Start of Darian Devries Era in BloomingtonSam, Rob, Peter and Andrew discuss March Madness, the end of HS basketball and the beginning of a new era for IU Basketball.2025-03-251h 01
Mastering Local MarketingThe Power of Saying "No" – Mastering Local MarketingAs a small business owner, your time is one of your most valuable assets. But if you’re constantly saying yes to every request, meeting, or low-value task, you’re limiting your growth and success. In this episode of Mastering Local Marketing, we dive into the power of saying no and how it can help you focus on what truly matters. Saying no isn’t about being difficult—it’s about setting boundaries that protect your time, energy, and sanity. We break down six ways that strategic no’s can boost productivity, reduce burnout, and improve your decision-making. Learn how turning d...2025-03-2524 min
Mastering Local MarketingAre You Focusing on the Wrong SEO w/Greg Gifford? – Mastering Local MarketingWhether you're a small business owner, marketer, or SEO enthusiast, this episode is packed with actionable takeaways to help you improve your local search rankings, attract more customers, and stay ahead of Google’s ever-changing algorithm. We sit down with local SEO expert Greg Gifford to learn what really matters for local SEO, how to avoid common pitfalls, and what strategies will keep your business visible in the long run. Follow Guest Greg Gifford:Local Search Tuesdays: https://searchlabdigital.com/local-search-tuesdays/ SearchLab Digital Website: https://searchlabdigital.com/ 🔗 Follow us for more local marketing tips:2025-03-2328 min
Mastering Local MarketingDo Prices Secretly Influence Your Purchasing? – Mastering Local MarketingDo prices really have a hidden influence on our purchasing decisions? In this episode, we're diving into the psychology behind pricing strategies and exploring how companies use pricing tactics to play on our perception of value. From anchoring effects to bundling, we'll discuss the secrets behind how prices can control our minds and wallets. Whether you're a savvy shopper or a business owner looking to optimize your pricing strategy, this episode will give you a fresh perspective on the power of pricing. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-03-2126 min
Mastering Local MarketingBecome the Local Celebrity By Marketing Everywhere! – Mastering Local MarketingTake your small business to the next level with an omnichannel marketing strategy! In today's competitive landscape, it's crucial to provide a seamless branding strategy across all touchpoints. Learn how to integrate your online and offline channels to increase brand awareness, stay ahead of the competition, and become a local celebrity. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-03-1223 min
Mastering Local MarketingSkyrocket Your Small Business With Email Marketing – Mastering Local MarketingAre you tired of feeling like your small business is stuck in neutral? Want to drive more sales, boost engagement, and build a loyal customer base? Look no further! In this episode, we're sharing the secrets to unlocking the full potential of email marketing for your small business. From crafting compelling subject lines to creating high-converting campaigns using personalization, we'll cover it all. Get ready to take your email game to the next level and start seeing real results for your business. Whether you're just starting out or looking to optimize your existing strategy, this episode is packed with...2025-03-1223 minHalftime Huddle PodcastHalftime Huddle: Sectional Opener Recap, IU Falls Late OregonSam and Peter recap the sectional openers and detail IU's path to a tournament birth.2025-03-051h 01
Mastering Local MarketingHow Science Increases Your Store's Sales – Mastering Local MarketingDid you know science plays an integral part in retail store environments? In this episode, Matt dives into scientifically proven methods that increase your store's traffic and sales through relatively no effort on your part. Let's let the store work for you! 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-03-0421 min
Mastering Local MarketingHow Photography Either Helps or Hurts Your Small Business w/Rick Bella – Mastering Local MarketingWith camera phones and AI, many businesses think they have the tools to succeed when it comes to the photography needs of their business. However, in this episode, we sit down with photography expert Rick Bella to discuss how this could hurt your business. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-03-0427 min
Mastering Local MarketingPartnerships Are the Key To Growing Fast – Mastering Local MarketingA team of one is held to the number of hours in a day, but a team of many multiplies your time, productivity, and the size of your business. In this episode we discuss the benefits of partnering with other businesses and specific examples of how that worked. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-03-0422 minHalftime Huddle PodcastHalftime Huddle: Dan McNeil on the Future of Chicago Sports, Sports Media and the Transfer Portal in HS SportsSam and Peter are joined by Dan McNeil to talk about the black hole of Chicago sports, today's lack of good sports coverage across media and how the transfer portal impacts high school sports.2025-02-261h 00Halftime Huddle PodcastHalftime Huddle: Recapping the GBB Semi-State, Setting up the Boys BB Sectional and Can IUBB Make the Tournament?Sam and Peter discuss the Girls Basketball Semi-State round, set up the boys Basketball sectional and recap how IUBB beat Purdue and what happens next for the Hoosiers?2025-02-251h 00
Mastering Local MarketingLet's Automate Your Marketing – Mastering Local MarketingThere's a lot of talk about ChatGPT and AI, but beyond asking it to write your next ad or email, what are some of the other ways marketers are using automation to speed things up and spend less time? Matt discusses a variety of ways his clients are currently using automation and some tips on how you can use it in your business. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-02-2133 min
Mastering Local MarketingThings I Learned During & After Being On Shark Tank – Mastering Local MarketingToday we interviewed Mont Handley, serial entrepreneur who's first small business was funded on Shark Tank by Mark Cuban. Today, he continues to listen to customers in the ag space, which has led him to his latest small business that's revolutionizing an entire industry. Mont provides tips on how to look for opportunities along with funding and patent resources at universities throughout the U.S. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-02-1937 min
Mastering Local MarketingWarning Signs When Shopping for a Website – Mastering Local MarketingDoes your business need a website, or you simply need to update your current website? Today, we sat down with Chris Barbauld, President of the Barbauld Agency to discuss the items that are most important when choosing your next website and the company to design it for you. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-02-1927 minHalftime Huddle PodcastHalftime Huddle: Hoosiers Host UCLA and the future of the NCAASam, Rob and Peter preview IU-UCLA tonight and the future of super conferences in college basketball and football.2025-02-141h 01Halftime Huddle PodcastHalftime Huddle: IU Upsets Michigan St and March Madness is Around the Corner for HS and CollegeSam and Peter talk about IU's win over Michigan St., Purdue's Loss to Michigan and how local sectionals are looking as we reach mid-February.2025-02-1356 min
Mastering Local MarketingWhat Your Customers Actually Want – Mastering Local MarketingDo you actually take the time learn and ask your customers what they need, want, and even demand? Matt discusses how there are two ways to deliver products/services, and why nearly half of you aren't asking the right questions. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-02-1025 min
Mastering Local MarketingDigital Ads Are Less Than Your Daily Coffee – Mastering Local Marketing"We can't afford to do digital advertising" is something we hear on a weekly basis. That is until we breakdown the math and present it in a different context. Digital ads are actually really inexpensive and cost less than your daily coffee. In this episode we strive to introduce you to a world that you might be avoiding due to a simple perception that is wrong. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-02-1026 minHalftime Huddle PodcastHalftime Huddle: Bears Off-season Plans, Cubs the Favorites and Chiefs-Eagles MatchupSam, Rob and Jason Rakos discuss the Bears off-season plans, Cubs in the NL Central and who has the edge in Chiefs-Eagles rematch.2025-02-051h 00Halftime Huddle PodcastHalftime Huddle: Luka Traded to Lakers and How Can IU Basketball Get Back to RelevanceSam Rob and Peter talk about the shocking Luka Doncic trade and discuss IU losing late to Purdue last week.2025-02-041h 01
Mastering Local MarketingOne Thing That Completely Changed My Business – Mastering Local MarketingNinety-five percent of businesses struggle with one thing that's simple to do. In this episode we'll discuss the one tactic that Matt did in his own business that shed light on how he should be running and marketing his business. "It was as if someone took the blindfold off and we knew exactly what was going to happen." 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-02-0424 min
Mastering Local MarketingLess is More. Become a Marketing Expert in One – Mastering Local MarketingWith all of the ways we have to connect with customers, we find ourselves jumping from one platform to the next trying to do everything we can. However, this lack of focus is actually hurting us more than helping us. In this episode, Matt breaks tips to help you focus and find the right marketing tactics that you're good at, as well as comfortable taking on. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-02-0434 minHalftime Huddle PodcastHalftime Huddle: PCC Tourney Recap, Chiefs and Eagles Headed to the Super BowlRob, Peter and Sam talk about the PCC Tourney Championships and the NFL Championship Sunday matchups.2025-01-2856 min
Mastering Local MarketingWhy No One is Seeing Your Social Posts – Mastering Local MarketingOh no, TikTok is gone. Now it's back. We'll briefly discuss the concern you should have regarding your followers. In addition, we get into discussing social engagement, why it is important, and a few ideas to generate engagement from your own followers so they continue to see your posts. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-01-2832 minHalftime Huddle PodcastHalftime Huddle: The PCC Tourney and NFL Championship WeekendSam Rob and Peter talk about the PCC Boys and Girls Basketball Tournament and who has the upper hand this weekend in the NFC and AFC Championship Games2025-01-241h 02
Mastering Local MarketingHow to Spot Good vs. Bad Customers – Mastering Local MarketingMatt shares stories of customers who are good, and bad for your business. Using a simple 3-step way to look at customers, Matt breaks down customers he likes to call the Ghost of Christmas Past, The Open House Grinch, and the Compulsive Returner to name a few. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-01-2131 min
Mastering Local MarketingIncrease Awareness & Drive Traffic Into Your Store – Mastering Local MarketingMatt and Jim discuss how most small business owners believe everyone knows their business. In addition, they share a quick survey proving this theory wrong, while also sharing tips on how to generate awareness in your farm (local market). 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-01-2133 minHalftime Huddle PodcastHalftime Huddle: ND Plays for a Title, PCC Tourney Starts Tonight, and Recapping NFL Divisional WeekendSam, Rob and Peter are joined by ND Fan Nate Jacobs to preview ND-OSU, the guys talk about the PCC tourney history and how this week will play out, and recap NFL Divisional Weekend.2025-01-201h 11
Mastering Local Marketing5 Local Marketing Illusions That Are Costing You Time and Money – Mastering Local MarketingIn this episode, 25+ year marketing veteran and host Matt Hanson discusses with co-host Jim Dedelow the five local marketing illusions that are costing your small businesses time and money. 🔗 Follow us for more local marketing tips: 📺 YouTube: @MasteringLocalMarketing 📷 Instagram: @masteringlocalmarketing2025-01-1443 minHalftime Huddle PodcastHalftime Huddle: ND Headed to Title Game, NFL Playoffs WC RoundSam and Peter talk about Notre Dame's path to the championship game and how this week's results impact the NFL playoffs.2025-01-131h 01Halftime Huddle PodcastHalftime Huddle: HS Basketball Second Half, ND-PSU PredictionsSam, Rob and Peter discuss HS Basketball teams to watch in the second half and what to expect in ND and Penn St. on Thursday.2025-01-081h 00Halftime Huddle PodcastHalftime Huddle: NFL Playoffs Set, ND to Final 4, IUBB Wins 2Sam, Rob, Peter and Andrew talk abou the future of the Bears and Colts, ND to the Final Four, and IUBB off to a good starti n 20252025-01-061h 05Halftime Huddle PodcastHalftime Huddle: Colts Quit, NBA Ratings and the Future of NILSam, Rob and Peter talk about the playoff picture in the NFL, why NBA ratings are down and how NIL is impacting college football and basketball.2024-12-301h 12Halftime Huddle PodcastHalftime Huddle: Notre Dame and IU Play the Biggest College Football Game in Indiana HistorySam, Rob and Peter are joined by Brent Brashier of Doc's Smokehouse to preview the IU-ND showdown tonight and talk the state of college athletics.2024-12-201h 12Halftime Huddle PodcastHalftime Huddle: College Football Playoff and Cubs OffseasonSam, Peter, Rob and Andrew preview IU-ND in the college football playoff and detail what could be next for the Cubs this offseason.2024-12-181h 02Halftime Huddle PodcastHalftime Huddle: Dan McNeil "I Bear Witness"; College Football Playoff PossibilitiesSam, Rob and Peter are joined by Dan McNeil to talk about the recent Bears' news and how it all ties in perfectly to his new book, "I Bear Witness."2024-12-051h 05Halftime Huddle PodcastHalftime Huddle: Bears Lose on the Miracle in Maryland, Colts QB Change, and HS Playoffs are UnderwayRob, Sam, Peter and Andrew talk about the Bears disastrous loss to Washington, Anthony Richardson losing his job and the first week of IHSAA Football playoffs setting up an excting sectional semi-final.2024-10-291h 04Halftime Huddle PodcastHalftime Huddle: Rams Keep Their Season Alive, IU Plays the Biggest Game in School History and IHSAA Sectionals Start TonightSam and Rob recap TNF, Preview IU's Biggest Game in School History and give thoughts on IHSAA Sectionals starting.2024-10-2555 minHalftime Huddle PodcastHalftime Huddle: Indiana Football is Rolling and Playoffs are Around the Corner in the RegionSam Peter and JED talk about Curt Cignetti's success at IU, Don Fischer breaks down the Hoosiers 7-0 start, and HS playoffs start this week.2024-10-2241 minHalftime Huddle PodcastHalftime Huddle: A Busy Weekend of Football, Don Fischer Sets up Big Game vs Nebraska, and HS Sectionals Pairings SetRob, Peter and Sam recap the weekend of football, Don Fischer talks IU Football and a little Men's Basketball, and the IHSAA Sectional Pairings are set.2024-10-1458 minHalftime Huddle PodcastHalftime Huddle: NFL and NCAA Predictions, Week 8 of Friday Night LightsSam, Rob and Peter give a look at the NFL and NCAA slate this weekend, and set the stage for week 8 of the IHSAA Football Season.2024-10-111h 04Halftime Huddle PodcastHalftime Huddle: Robert Saleh Fired, Tim Newton on the Boilermakers, and Exciting MLB PlayoffsSam and Rob discuss Aaron Rodgers role in getting Robert Saleh fired, Tim Newton talks about the Boilermakers struggles, and the guys discuss an exciting start to the MLB playoffs.2024-10-0948 minHalftime Huddle PodcastHalftime Huddle: Bears Slam Panthers; Crazy Finishes in the NFL, and Don Fischer on the 6-0 HoosiersSam and Rob discuss the Bears big win over the Panthers, the NFL delivered crazy finishes on Sunday and Don Fischer recaps the undefeated Indiana Hoosiers getting to bowl eligibility.2024-10-0759 minHalftime Huddle PodcastHalftime Huddle: The NFL Trade Market, Tim Newton on Purdue's Struggles, and a Great Week of HS Football is ComingSam, Rob and Peter discuss the most likely moved players at the NFL trade deadline, Tim Newton discusses Purdue's struggles and the guys preview this week in Region football.2024-10-0358 minHalftime Huddle PodcastHalftime Huddle: NFL and NCAA Recap, Bama-Georgia an All-Timer and the Hoosiers are 5-0Sam, Rob and Peter recap Bears and Colts wins, the ending in Georgia and Alabama and Don Fischer on the 5-0 Hoosiers.2024-09-3058 minHalftime Huddle PodcastHalftime Huddle: A Busy Weekend of Football, Curt Cignetti Asking Fans to Stay, and HS PicksSam, Peter and Rob get you set for the weekend of football, Curt Cignetti is asking IU students to stay the whole game, and who is the favorite for Friday Night Lights2024-09-2749 minHalftime Huddle PodcastHalftime Huddle: MNF Disasters. Tim Newton on Purdue and Terrible TakesSam, Rob and John talk about the Jags/Bengals bad losses, Tim Newton gives his thoughts on the 1-2 Boilermakers, and Terrible Takes.2024-09-2502 minHalftime Huddle PodcastHalftime Huddle: Bears-Colts, Around the NFL, Don Fischer on the Hoosiers and a Few HS ThrillersSam, Rob and Peter look at the Bears road loss in Indy, take you around the NFL in week 3, get an update from Don Fischer on the Hoosiers being 4-0 and recap a few thrillers from IHSAA football in week 5.2024-09-231h 00Halftime Huddle PodcastHalftime Huddle: Bears Travel to Indy, Around the NFL and Eli Manning a HOFer?le: Bears Travel to Indy, Around the NFL and Eli Manning a HOFer?Sam, Rob and Jason Rakos talk Bears-Colts, a look around the NFL and Eli Manning's HOF candidacy.2024-09-1853 min
Halftime Huddle PodcastHalftime Huddle: Falcons Stun Eagles, Bryce Young's Future and the QB Problem in the NFL2024-09-1752 min
The DeJuan Marrero PodcastEps. 163 - WJOB's, JED in The RegionHappy Monday! Joining me this week is WJOB's own, Jim Dedelow. Jim is the Host of his popular morning show, Jed in The Region where he discusses all things about Northwest Indiana from Politics, Sports and Business. Jim has did the honor and has allowed me to host my podcast in his studio. I am very grateful for Jim and the opportunities he has laid out in front of me. Enjoy this conversation.
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YouTube Channel: www.youtube.com/channel/UC5uNsn8rQXbVM2wOAoVC1hw?view_as=subscriber
Spotify Podcast: h...2022-12-051h 01
Our Secret Spot - The PodcastSport P*ssylicking & Masked Bl*wjob - May ReviewThe post 26. Sport P*ssylicking & Masked Bl*wjob – May Review appeared first on Our Secret Spot.2022-06-0136 min