Shows
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.You're Doing Marketing More Than You Think Most people think marketing is something you learn later, hire out, or turn on once a business is already running. In reality, most of us have been doing marketing long before we ever called it marketing. In this episode of Mastering Local Marketing, Jim and Matt reflect on how their paths into marketing started much earlier than they realized. Matt shares how his interest in marketing began in high school, while Jim talks through wishing he had leaned into it sooner. Together, they unpack a simple but powerful idea: persuasion, storytelling, listening, and gaining support are things...
2025-12-2530 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Outsourced Credibility from the Internet: How Marketing Influence Comes from Others People will drive past a local business they have known for years but only give it a try when a stranger on the internet they have never met says it's good. A one sentence review. A TikTok recommendation. A YouTube comment. Somehow, that feels more reliable than anything else these days. This episode of Mastering Local Marketing explores the strange hierarchy of credibility we have created in the digital age. Why reviews carry so much weight. Why influencers feel more trustworthy than experts. And why social proof often matters more than experience. We break down...
2025-12-2222 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Favorite Marketing Lessons from Our First 100 Episodes If you are new here and just finding the Mastering Local Marketing podcast, welcome. And for everyone who has been here since the early episodes, thank you for sticking with us through one hundred shows. Your support and feedback are the reason we keep building these conversations. For this milestone episode, Matt and Jim go back through the last year of content and pull the strongest ideas, the most practical lessons, and the episodes that created real results for small businesses. They walk through the recommendations that listeners told us changed their marketing. You will hear why...
2025-12-1828 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.One Marketing Metric That Rarely Gets Tracked Today we break down one of the most important marketing metrics that rarely gets tracked. Customer Acquisition Cost, or CAC, tells you exactly how much it costs to bring in each new customer. In this episode we explain what CAC is, how it is calculated, and why it matters for any small business trying to grow profitably and understand their marketing results. We also walk through several practical ways to lower your CAC, and why you should know it across all your advertising methods. In addition, we're comparing CAC to Lifetime Value so you understand how these...
2025-12-1620 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Your 2026 Marketing Readiness Plan This episode walks small business owners through the essential items they must get in line before the new year so their marketing is ready to perform on day one. Most businesses slide into January without a plan, and the lack of preparation shows for the next six months. Today we look at the areas that matter most. Your customer data, your content plan, your offers, your partnerships, your advertising calendar, and your owned audience all need attention before the year resets. The goal is simple. Remove guesswork, tighten clarity, and step into next year with structure. This episode gives...
2025-12-1123 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Marketing Presentation Mistakes That Cost You Business Today we explore real examples of marketing presentations that either landed perfectly or fell apart in the moment. Jim and I break down the factors that made each presentation work or fail, including clarity, pacing, confidence, preparation, and the ability to read the room. You will hear how a strong presentation can create instant buy in and how a weak one can lose attention, credibility, and opportunity within minutes. This episode gives small business owners a clear look at what separates a winning pitch from one that misses the mark. We discuss how presenters can connect with...
2025-12-0827 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.How Your Marketing Bias Can Hurt Your Results In this episode, we dive deep into how marketing bias can undermine your local marketing efforts and overall marketing strategy. Many small business owners create marketing campaigns based on their own daily habits and preferences, but this approach often leads to missed opportunities and weak results. We discuss why you are not your customer, how your target audience consumes local marketing differently than you, and why relying solely on personal assumptions can limit your success. You'll learn practical strategies for stepping out of your marketing bubble by analyzing real customer behavior and using data-driven insights to build...
2025-12-0420 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Expanding Your Local Marketing Sales Funnel Most small businesses spend their time and money focused on generating awareness for their business, but real growth comes from understanding every stage of the sales funnel. In this episode, we break down ways to look at awareness, consideration, and conversion, but also introduce two new areas you need to focus on: trial and lifetime value. Simple data and a little analysis may uncover some new ways to look at your business and also uncover some areas you need to pay a little more attention to in the new year. HAVE A...
2025-12-0123 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Holiday Marketing Ideas for Small Businesses Holiday marketing does not need to be overwhelming or expensive. This episode shares simple and creative ideas that help small and medium businesses stand out during the busiest time of the year. The focus is on connection, visibility, and community rather than flashy campaigns or deep discounts. The ideas are practical, easy to execute, and designed to work for any industry including salons, restaurants, boutiques, pet stores, and service-based businesses. The goal is to help you stay top of mind throughout November and December by showing up early and consistently. By the end of the episode, you...
2025-11-2420 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.When Your Brand No Longer Fits In this episode of Mastering Local Marketing, Matt breaks down one of the most misunderstood topics in business. When should you rebrand? Most small and medium sized companies do not realize that a brand is not their logo. A brand is the promise customers believe you will keep and the story that shapes their expectations. Matt explains how businesses often grow, add new products, or attract new customer groups, but fail to update their identity to match the shift. Using real examples like Dunkin Donuts shortening its name to Dunkin, Matt shows how a rebrand becomes necessary when the...
2025-11-2131 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Building the Right Marketing Team This episode looks at the real state of your local marketing team. Some teams are growing, some are quietly growing cancerous behaviors, and some are stuck in the insanity loop of doing the same thing each day and hoping something will change. Today we talk through what defines a great marketing team, why every person needs a clear role, and how internal and external partners must support the mission with consistency and reliability. Matt shares insights from conversations with several companies this week, where bad attitudes, missed promises, and refusal to adapt have slowed marketing momentum. The...
2025-11-1921 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Maximizing Every Minute: Time Is Marketing In this episode of Mastering Local Marketing, we'll explore how every minute you invest impacts the growth of your small business and marketing success. From answering emails to planning social media posts, each task carries measurable value—or cost—to your bottom line. Many small business owners stay busy but often miss evaluating whether their time contributes to real local marketing success and business growth. We'll challenge listeners to assess their daily activities through a profitability lens: identifying which minutes generate momentum in their local marketing efforts and which drain resources. You'll learn how to assi...
2025-11-1926 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Local Marketing Has a Cloning Problem In this episode of Mastering Local Marketing, we're exposing one of the biggest issues holding small businesses back — cloning. From identical social posts and themed taglines to look-alike ads that blend into the feed, too many businesses are copying each other instead of standing out. Matt is going to explain why "safe" marketing is actually the riskiest strategy of all and how originality creates instant attention, loyalty, and higher conversion. You'll learn how to uncover your unique marketing DNA, use storytelling to separate your brand, and take creative risks that make customers remember you. If your ads fe...
2025-11-1318 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Your Local Marketing Isn't Your Priority Many small businesses struggle to get noticed because their local marketing isn't a priority. In this episode, we dive into the reasons why local marketing strategies often fall by the wayside and why prioritizing these efforts is essential for small business growth. Host Matt Hanson explains how every entrepreneur has a ten million dollar idea but few commit the time and focus needed to turn that idea into a powerful marketing message. In this episode, you'll learn: Practical tips on setting aside time. Identifying and using your strengths. How to harness the ideas that drive...
2025-11-1123 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Email Automations for Small Business Marketers Running a small business means there's never enough time, but what if an unpaid "intern" could handle your follow-ups, reminders, and promotions automatically? In this episode of Mastering Local Marketing, we explore how email automation can be a game-changer for local marketing and small business marketing efforts. You'll learn practical ways to use email automation tools like Mailchimp or Constant Contact to save time, improve communication, and increase sales. Hear inspiring real-world examples, including how a local beauty salon is planning to leverage QR codes to trigger creative email campaigns. We'll cover how to build welcome emails...
2025-11-0626 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Stop Talking! The Art of Listening Effective local marketing starts with understanding your customers, and that means mastering the art of listening. In this episode of Mastering Local Marketing, we explore why the best sales and marketing conversations happen when you talk the least and listen the most. Discover how using silence strategically can close more deals and why asking insightful questions builds trust better than any sales pitch. If you want to enhance your local marketing efforts and genuinely connect with your audience, this episode offers practical insights to help you unlock the true power of listening in growing your small business.
2025-11-0329 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.How We're Implementing Matt's Marketing SystemIn this episode, Jim shares an inside look at how Matt's proven marketing system is being put into action to grow the sports network. From defining audience segments to creating relatable messaging, they discuss the implementation to scale faster and smarter. You'll learn how the team is prioritizing the right goals, creating accountability through structured systems, and using data to guide every move. If you've ever wondered what it looks like to take a marketing framework and truly operationalize it inside a real business, this behind-the-scenes discussion will show you how it's done. H...
2025-10-2932 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.The Power of the Marketing Pause Most small businesses are running full speed every day, reacting to problems instead of planning for progress. The result is a fragmented marketing effort that never feels connected or strategic. In this episode, we talk about the power of pausing, taking a single day to slow down, get organized, and build a clear marketing roadmap can completely change how your business grows. We'll break down how to step back from the daily chaos, identify what's really driving results, and bring your scattered ideas together into one focused plan. You'll see how pausing for clarity leads...
2025-10-2531 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.The Secrets to Higher Website Conversions If your website traffic is growing but your sales aren't, it's time to look at what happens after the click. Every click counts, but not every visitor converts. You'll learn: We explore the key principles behind higher conversion rates and what separates a good website from a great one. We break down what makes customers take action, why small tweaks can create big results, and how you can turn more visitors into loyal buyers. You'll discover the strategies top marketers use to build trust, simplify user journeys, and guide people toward saying yes. Whether...
2025-10-2324 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.The Best Geofencing Marketing Campaigns Ever What if you could deliver an ad to someone the moment they walk past your competitor's door? That's the power of geofencing marketing, and in this episode, we're breaking down five of the best campaigns ever to do it. From boosting foot traffic overnight to turning location data into loyal customers, we'll uncover how they used precision targeting, timing, and creative messaging to drive results. You'll learn: What made each campaign work. How you can apply the same strategies to your own local marketing. Why location-based advertising remains one of the most effective small business...
2025-10-2323 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Turn Your Expertise Into a Marketing Power Every local business has a story worth telling, and yours could be the one your community needs to hear. Podcasting has become one of the simplest ways to share your expertise, build credibility, and connect with customers on a deeper level. Whether you run a small retail shop, a restaurant, or a local service business, your knowledge can position you as the go-to expert people turn to for advice, insight, and solutions. In this episode, we explore how podcasting has evolved into a powerful marketing strategy that levels the playing field for small businesses. You no longer...
2025-10-1424 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.The Marketing Strategy Behind a Logo In this episode, we explore the crucial role of logos in your local marketing strategy. A logo isn't just a design; it's a powerful tool that can significantly influence your marketing efforts. We dive into how exceptional branding goes beyond visuals to tell your unique story, connect with your local audience emotionally, and strengthen your overall marketing impact. From colors that evoke feelings to hidden design elements that convey your mission, every detail matters when building a memorable brand for your small business in your community. Join us as we discuss actionable insights on leveraging your logo...
2025-10-1226 min
2025-10-081h 19
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Shopping Across Generations: A Local Marketing Perspective In this episode of Mastering Local Marketing, we explore the crucial question: where do different generations shop? With shopping habits no longer being a one-size-fits-all, it's essential for small business owners to understand the local marketing implications of generational preferences. From the tech-savvy Gen Z on TikTok and Instagram to the more traditional Gen X shoppers, each generation has distinct go-to channels. We dive into the reasons behind the decline of shopping malls and why online platforms like Amazon and social media are dominating the landscape. In this episode, we explore: How each generation prefers to...
2025-10-0722 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Lessons from Hollywood on Small Business Marketing Did you know Hollywood can unlock powerful insights for your local marketing strategy? In this episode, we'll reveal how the storytelling techniques used in movies can elevate your marketing approach. Hollywood has mastered the art of engaging audiences through compelling narratives, and local businesses can learn from this success. We'll explore how to identify your brand's hero, villain, and supporting characters, translating film storytelling into a brand narrative that customers will notice and remember. Find out how to harness relatability to make your audience support your business and discover the timeless storytelling structures that can turn your...
2025-10-0528 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Best Conversion Rates in Digital Marketing Many small businesses pour endless hours into posting on social media, but is that what drives sales? In this episode, we cut through the noise and reveal what converts. We'll break down seven core digital marketing tactics, from paid search to influencers to SEO, and uncover the average conversion rates you can expect from each. You'll learn which channels are most likely to ring the cash register, where small businesses often waste time chasing vanity metrics, and how to prioritize the strategies that give you the best return on investment. If you've ever wondered whether your marketing...
2025-09-3024 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Is HTML or Plain Text Email Marketing Best? Are your emails polished works of art or stripped-down messages that feel like they came straight from a friend? The format you choose can dramatically impact whether your message gets delivered, opened, clicked, or ignored. In this episode, we explore the pros of both fully designed HTML and plain text emails. You'll discover: Which one builds trust and increases the chance of deliverability. When branding matters, one is clearly the answer. Why time and effort might push you one way or another. HAVE A SHOW IDEA? Do you have an interesting i...
2025-09-2926 minThe Dave Kusiak PodcastThe Dave Kusiak Podcast- Rick RyfaLooking for the pulse of the Region? Tune in to The Dave Kusiak Podcast! Every week, Dave brings you real conversations with people from all walks of life — political leaders, local personalities, and community movers and shakers. Whether it's personal, political, or just plain interesting, The Dave Kusiak Podcast gives the Region a voice. The Dave Kusiak Podcast — straight from the Friday morning show to wherever you get your podcasts.
2025-09-2525 minThe Dave Kusiak PodcastThe Dave Kusiak Podcast- JEDLooking for the pulse of the Region? Tune in to The Dave Kusiak Podcast! Every week, Dave brings you real conversations with people from all walks of life — political leaders, local personalities, and community movers and shakers. Whether it's personal, political, or just plain interesting, The Dave Kusiak Podcast gives the Region a voice. The Dave Kusiak Podcast — straight from the Friday morning show to wherever you get your podcasts.
2025-09-2433 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Marketing Failures That Lead to Success Every small business marketer has efforts that don't go as planned, whether it's a campaign that flops, an ad that falls flat, or a promotion no one responds to. But what if those failures were the steppingstones to a successful marketing future? In this episode, we reframe failure as one of the most valuable tools in your marketing toolkit. You'll hear: How mistakes reveal hidden insights. Why missteps often lead to sharper strategies. Examples of learning lessons that lead to a brighter marketing future. HAVE A SHOW IDEA? Do you have a...
2025-09-2426 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Hidden Money in Plain Sight As a small business, you can probably use every dollar you can find. But did you know that you may already have those dollars sitting there and you're not even using them? Most small business owners don't realize their shelves are hiding thousands of dollars in locked-up cash. Products that turn slowly may look harmless, but they quietly strangle your cash flow and limit your ability to invest in new opportunities. In this episode, we uncover the hidden money sitting in your inventory and show you how to free it. How to identify dead...
2025-09-2321 min2025-09-1914 min2025-09-1826 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Turning Experiences Into Marketing Gold As a small business owner, have you noticed that customers light up more about an experience than a product on a shelf? That's the Experience Effect, the idea that people value memories, feelings, and interactions over material purchases. In today's competitive market, that shift is shaping how consumers decide where to spend their money. In this episode, we'll explore the psychology behind the Experience Effect and why it matters for your business. You'll hear real-world examples of businesses winning by creating unforgettable moments. We'll also share strategies you can apply right now to transform ordinary transactions into...
2025-09-1431 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Lipstick Effect Marketing & Small Business Strategy If you run a small business, you have probably seen it: even when wallets tighten, people still splurge on coffee, accessories, or self-care. Why do those small luxuries survive when bigger spending disappears? Even in tough times, customers still find ways to treat themselves. Psychologists call it the lipstick effect. It is the idea that when budgets shrink, people still splurge on small, affordable luxuries to boost their mood. For small business owners, this is not just an interesting trend; it is a powerful insight into consumer behavior that can shape how you market and sell.
2025-09-1220 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Marketing "Hooks" That Stop the Scroll Are you a small business owner who creates social media video posts and ads, but your targeted audience seems to continue scrolling past them no matter how professional you make them? It is frustrating when your marketing is not driving clicks, customers, or sales—especially when you're already wearing ten other hats just to keep the business running. The problem? Without a strong hook, your videos get lost in the scroll. In this episode, we break down 7 powerful marketing hooks that capture attention instantly and keep viewers watching. You will discover how to ask bold questions, ma...
2025-09-1120 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Social Media Marketing Videos That Convert Are your video ads falling flat? Wondering why they are not pulling in clicks, customers, or sales? You are not alone. Many small business owners put time and money into video marketing content, only to see little return. The problem is not that video does not work, it is that most videos are missing the essential structure that drives attention and action. In this episode, we break down the key components of a successful social media marketing video so your next post or ad will keep them sticking around for more. You will learn:...
2025-09-1126 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Local Sports: The New Marketing Powerhouse Are you a small business in a town that stops when the Friday night lights come on? Or maybe you've seen a shift in recent years where more people are talking about their old high school alma mater – and the amazing year they are having in sports? Local small businesses are increasingly turning to the familiar fields and courts of high school sports as a prime advertising venue. This strategic marketing move is driven by a powerful combination of direct community engagement, targeted marketing, and the potential for a significant return on investment. By aligning your small bu...
2025-09-0423 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Defending Your Small Business Marketing Have you ever lost sleep over what a former employee might say, or even worse, what they might do to affect the reputation of your small business? You're not alone. Maybe you've dealt with it already: someone leaves, and suddenly they're stirring up rumors, posting online, or even opening a competing shop right down the street. As a small business owner, these situations cut deep because they don't just threaten profits; they strike at your reputation and trust. The good news? There are ways to prepare, minimize the damage, and protect the business you've worked so hard to build.
2025-09-0321 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Local Marketing Secret: Experience Sells (Part 2) Do you believe marketing your small business is ONLY about ads, promotions, and social media posts? The truth is your customer experience is your marketing. Every detail, from the way your storefront looks to the personal touches you share with your customers, shapes how people feel about your brand and whether they'll come back. In this two-part episode of Mastering Local Marketing, we uncover nine proven ways to turn everyday customer interactions and experiences into powerful marketing moments. In this episode, you'll learn: The secret message you're sending to your customer that could be...
2025-08-2922 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Local Marketing Secret: Experience Sells (Part 1) Do you believe marketing your small business is ONLY about ads, promotions, and social media posts? The truth is your customer experience is your marketing. Every detail, from the way your storefront looks to the personal touches you share with your customers, shapes how people feel about your brand and whether they'll come back. In this two-part episode of Mastering Local Marketing, we uncover nine proven ways to turn everyday customer interactions and experiences into powerful marketing moments. In this episode, you'll learn: The secret message you're sending to your customer that could be...
2025-08-2822 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.The Best Social Media Campaigns of All Time Are you looking for inspiration for your own social media efforts? Are you feeling stuck and need a little bit of a push? Then this episode is for you! The right social media campaign can do more than generate likes—it can inspire, start conversations, and move people to action. For small business marketers, these campaigns offer more than just marketing wins; they're blueprints for building awareness, connecting with communities, and making a real impact. Large brands may have the budget, but the strategies they use can be adapted into powerful, affordable campaigns for small businesses. ...
2025-08-2319 min
Calumet Painting and RestorationCalumet Painting and Restoration- August 2025🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired...
2025-08-2120 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Create Scroll Stopping Facebook Ads Whether you're currently running Facebook ads or you've tried them and have given up, this episode is for you. Facebook advertising creative should be powerful and an attention grabber — but if it blends into the feed, it's quietly costing you clicks, traffic, and draining your marketing budget. Most small businesses throw together advertisements using random images, a few lines of text, and hope their marketing result work out in the end. But here's the problem: without the right strategy, your ads disappear in a sea of scrolling thumbs, leaving your competitors to take the spotlight. In this ep...
2025-08-2120 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Website Necessities That Build Trust Is your website working to help you build trust and credibility? Your website should be your biggest marketing tool—but if you've overlooked a few critical steps, it could be quietly costing you plenty. Many small businesses launch their websites using prebuilt WordPress templates, add a bit of content, and hit publish. But here's the problem: skipping these three simple tips may make you look less credible than your competitors. In this episode, I'll reveal three costly website mistakes I've seen other small business clients made just this week. Welcome to Mastering Local Marketing, a sh...
2025-08-1909 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Creating Your Own Local EventWhat if your business could create an event that customers look forward to every year? Today explore how small businesses and local brands can invent their own unique events to boost engagement, sales, and community loyalty. We dive into real examples like Three Floyds Brewing's legendary Dark Lord Day—a cult-favorite event that draws thousands and creates massive buzz. Learn how to develop your own local event, attract crowds, and turn a simple idea into an annual celebration that puts your business on the map. In this episode, you'll learn: The benefits of creating a local ma...
2025-08-1619 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.5 Phone Mistakes Costing You MoneyWhat if the biggest reason your phone isn't making you money has nothing to do with your product or service, but everything to do with five mistakes you're making on your incoming phone calls. In this episode, you'll discover five mistakes that are driving customers from yes to no in a matter of minutes. Welcome to Mastering Local Marketing, a show that makes sure you don't let another year go by with the same marketing struggles – learn the strategies that will finally take your small business marketing to the next level. In this ep...
2025-08-1420 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.From Kitchen Startup to Grocery AislesHave you ever had the idea for a unique food product (CPG) that you just knew Whole Foods or Trader Joes needs to carry? Or maybe you've already developed it and you just don't know how to get it to the shelves? Most people wouldn't know where to begin, but Emily Edwards started Paradise – a plant based spread – right in her own kitchen and turned it into a thriving brand through grit, smart partnerships, and relentless hustle. Today we sat down with Emily Edwards and she shared some of her secrets that took Paradise from star...
2025-08-0524 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.One Partnership Tripled AwarenessWhat if one single marketing partnership could triple your brand's awareness? Jim discovered exactly that after rethinking his marketing approach with insights from Mastering Local Marketing. Find out how he landed this game-changing deal and how you can unlock similar growth by tapping into the power of strategic marketing partnerships. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover in a future episode of Mastering Local Marketing? Email matt@masteringlocalmarketing.com and we'll add it to our future ep...
2025-08-0327 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.How to Find and Pitch Local InfluencersWant to team up with local influencers but don't have a big marketing budget? We break down how small businesses can craft compelling pitches that get free marketing collaborations from local influencers. From identifying the right influencers to crafting win-win proposals, you'll learn how to build relationships that boost your brand, drive awareness and reach without spending a dime. Plus, real examples of successful pitches and pitfalls to avoid. HAVE A SHOW IDEA? Do you have an interesting idea for a show topic or a marketing problem that you'd like us to cover i...
2025-08-0124 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.What to Post When Business is SlowEvery business experiences slow periods, but how you handle these lulls can make all the difference. In this episode, we explore creative content ideas to keep your brand visible, engaged, and ready to drive action when business feels slow. You'll learn how to craft content that builds relationships, nurtures your audience, and keeps your marketing momentum going without burning out your resources. From storytelling and behind-the-scenes glimpses to community spotlights and interactive posts, we cover diverse ways to stay relevant. Plus, discover actionable tips to turn slow periods into opportunities for brand growth, customer connection...
2025-07-3026 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Sale Tag Secrets: Color, Words, Placement and MoreEvery small business owner knows that a sale can bring in more customers, but few realize how much the design of that sale tag influences buying decisions. In this episode, we dive into the fascinating psychology behind local sale tags and why the phrasing, color, and placement of these tags matter more than you might think. From color psychology to consumer behavior, we explore how simple tweaks to your sale signage can increase foot traffic, boost impulse purchases, and create a stronger emotional connection with your customers. You'll learn which colors attract attention, what words trigger urgency...
2025-07-2828 minCalumet Painting and RestorationCalumet Painting and Restoration- July🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired.
2025-07-1726 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.8 Marketing Mistakes Businesses Keep Repeating (Part 2)Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up the customer's online experience, and refocus tracking on numbers that actually grow cash flow. You'll hear why owning your audience data outperforms rented reach, how to adapt rivals' ideas without becoming a copycat, and why small, regular tweaks trump one-and-done launches. If you're ready to...
2025-07-1722 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.8 Marketing Mistakes Businesses Keep Repeating (Part 1)Too many local businesses keep recycling the same costly habits which include blurry messaging, weak websites, quick-fix ads, and shallow success metrics, so profits stall while competitors pass them by. This two-part episode offers a fresh roadmap that shifts you from scattered tactics to a unified strategy: we tighten your value promise, tune up the customer's online experience, and refocus tracking on numbers that actually grow cash flow. You'll hear why owning your audience data outperforms rented reach, how to adapt rivals' ideas without becoming a copycat, and why small, regular tweaks trump one-and-done launches. If you're ready to...
2025-07-1523 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.The Secret Power of GeofencingWhat if you could put your ads right in front of your competitors' customers, or even people who were at last month's big concert? With geofencing technology, you can. In this episode of Mastering Local Marketing, we dive into how smart businesses use geofencing ads to draw in hyper-targeted audiences. Whether it's setting up a digital perimeter around a rival's storefront, a bustling gym, a university campus, or even a police station (hello, lawyers), geofencing lets you get incredibly precise with your marketing. In this episode: We'll break down practical examples for local businesses like chiropractors...
2025-07-0927 minCalumet Painting and RestorationCalumet Painting and Restoration- February 2025 Part 1🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired...
2025-07-0426 minCalumet Painting and RestorationCalumet Painting and Restoration- February 2025 Part 2🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired...
2025-07-0426 minCalumet Painting and RestorationCalumet Painting and Restoration- January 2025🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired...
2025-07-0428 minCalumet Painting and RestorationCalumet Painting and Restoration- June 2025🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired.
2025-07-0426 minCalumet Painting and RestorationCalumet Painting and Restoration- May 2025🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired.
2025-07-0422 minCalumet Painting and RestorationCalumet Painting and Restoration- April 2025🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired.
2025-07-0424 minCalumet Painting and RestorationCalumet Painting and Restoration- March 2025🎙️ Welcome to the Calumet Painting and Restoration Podcast 🎙️ Hosted by Rick Suarez, this podcast takes you behind the scenes of one of Northwest Indiana's most trusted names in painting and restoration. Each episode features expert advice, real-life project stories, and conversations about the craftsmanship, customer care, and community impact that define Calumet Painting. Whether you're a homeowner, business owner, or just love hearing about inspiring transformations, this show has something for you. From residential and commercial painting to epoxy flooring, power washing, and restoration work — we cover it all. 🛠️ Tune in, learn something new, and get inspired...
2025-07-0425 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.The Email Playbook: Beyond "Buy Now"Most small businesses only send emails when they're pushing a sale and then wonder why customers tune them out. In this episode of Mastering Local Marketing, we'll show you how to transform your email strategy from spammy to standout. We break down seven essential types of emails every business should be sending. Welcome emails Newsletter updates New inventory Event invitations Survey or feedback Re-engagement campaigns Testimonial or Google reviews Product advice We'll start with welcome emails that make a powerful first impression and set the stage for your relationship. Then we'll talk about how to create newsletters...
2025-07-0421 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Rich Dad Marketing LessonsWhat does Rich Dad Poor Dad have to do with marketing your small business? A lot more than you'd think. In this episode of Mastering Local Marketing, we break down seven powerful lessons from Robert Kiyosaki's bestseller and apply them directly to your marketing strategy. From investing in assets like evergreen content to avoiding liabilities like vanity metrics, we explore how the mindset of the "rich dad" can help you build smarter, more profitable marketing systems. Whether you're stuck in reactive mode or ready to level up, this episode shows you how to shift your thinking and make marketing...
2025-07-0327 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Social Media Audits That WorkIs your social media stuck in neutral? In this episode, we break down how to run a smart, simple audit that shows you what's working, what's not, and where to focus next. You'll learn how to review your profiles, posts, hashtags, engagement, and even your followers to make sure everything aligns with your business goals. Whether you're DIY-ing your marketing or managing a team, this audit will give you clarity and direction in just a few steps. Don't waste time guessing. Get your social presence back on track with a proven system that actually drives results.
2025-07-0124 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Meta's A.I.-Powered Ad Revolution w/Dr. Lori FeldmanMeta just announced its boldest move yet: fully AI-generated ads across Facebook and Instagram by 2026. On today's episode, I'm joined by retired marketing professor and leadership coach Dr. Lori Feldman to unpack what this means for small business owners, marketers, and agencies alike. We explore how Meta's Advantage AI tools are already helping businesses optimize performance—but at what cost? As Meta tightens its grip on data and decision-making, concerns around transparency, creative control, and bias are growing. Will small businesses benefit from automation, or become even more dependent on a walled garden they can't see into?...
2025-06-2723 min
Mastering Local Marketing: How to Increase Your Small Business's Awareness & New Customers Through Digital Marketing, In-store Sales Strategies, and Building a Network of Influence.Marketing Lessons from the Flea w/Kristina DoukasKristina Doukas, Director of Marketing at Swap-o-Rama flea markets, reveals how small business owners and side hustlers can turn weekend booths into serious revenue. From choosing products that actually sell to setting up a booth that draws a crowd, Kristin shares proven strategies that help vendors stand out and boost their bottom line. Learn the most common mistakes new sellers make, the hidden tricks veteran vendors use to increase foot traffic, and how social media can amplify your flea market presence. Whether you're launching a business or looking for your next growth channel, this conversation delivers actionable...
2025-06-2523 min2025-06-2429 min2025-06-2045 min2025-06-1826 min2025-06-1116 min2025-06-0435 min2025-05-121h 092025-05-0544 min2025-04-2830 min2025-04-2123 min2025-04-0854 min2025-03-0645 min2025-03-061h 12
Region Republicans101 | Guest Lake County Chairman Randy NeimeyerRegion Republican Host Bob Starkey sits down with Lake County Republican Chairman Randy Neimeyer to open up the new format for the Lake County Republican Show. We'll talk about the new format, making it a podcast, and the types of local and statewide guests we'll have on. Topics that matter to Republicans in the Region.
2025-02-0438 min
Halftime Huddle PodcastHalftime Huddle: Colts Quit, NBA Ratings and the Future of NILSam, Rob and Peter talk about the playoff picture in the NFL, why NBA ratings are down and how NIL is impacting college football and basketball.
2024-12-301h 12Halftime Huddle PodcastHalftime Huddle: Notre Dame and IU Play the Biggest College Football Game in Indiana HistorySam, Rob and Peter are joined by Brent Brashier of Doc's Smokehouse to preview the IU-ND showdown tonight and talk the state of college athletics.
2024-12-201h 12Halftime Huddle PodcastHalftime Huddle: College Football Playoff and Cubs OffseasonSam, Peter, Rob and Andrew preview IU-ND in the college football playoff and detail what could be next for the Cubs this offseason.
2024-12-181h 02Halftime Huddle PodcastHalftime Huddle: Dan McNeil "I Bear Witness"; College Football Playoff PossibilitiesSam, Rob and Peter are joined by Dan McNeil to talk about the recent Bears' news and how it all ties in perfectly to his new book, "I Bear Witness."
2024-12-051h 05Halftime Huddle PodcastHalftime Huddle: Bears Lose on the Miracle in Maryland, Colts QB Change, and HS Playoffs are UnderwayRob, Sam, Peter and Andrew talk about the Bears disastrous loss to Washington, Anthony Richardson losing his job and the first week of IHSAA Football playoffs setting up an excting sectional semi-final.
2024-10-291h 04Halftime Huddle PodcastHalftime Huddle: Rams Keep Their Season Alive, IU Plays the Biggest Game in School History and IHSAA Sectionals Start TonightSam and Rob recap TNF, Preview IU's Biggest Game in School History and give thoughts on IHSAA Sectionals starting.
2024-10-2555 minHalftime Huddle PodcastHalftime Huddle: Indiana Football is Rolling and Playoffs are Around the Corner in the RegionSam Peter and JED talk about Curt Cignetti's success at IU, Don Fischer breaks down the Hoosiers 7-0 start, and HS playoffs start this week.
2024-10-2241 minHalftime Huddle PodcastHalftime Huddle: A Busy Weekend of Football, Don Fischer Sets up Big Game vs Nebraska, and HS Sectionals Pairings SetRob, Peter and Sam recap the weekend of football, Don Fischer talks IU Football and a little Men's Basketball, and the IHSAA Sectional Pairings are set.
2024-10-1458 minHalftime Huddle PodcastHalftime Huddle: NFL and NCAA Predictions, Week 8 of Friday Night LightsSam, Rob and Peter give a look at the NFL and NCAA slate this weekend, and set the stage for week 8 of the IHSAA Football Season.
2024-10-111h 04Halftime Huddle PodcastHalftime Huddle: Robert Saleh Fired, Tim Newton on the Boilermakers, and Exciting MLB PlayoffsSam and Rob discuss Aaron Rodgers role in getting Robert Saleh fired, Tim Newton talks about the Boilermakers struggles, and the guys discuss an exciting start to the MLB playoffs.
2024-10-0948 minHalftime Huddle PodcastHalftime Huddle: Bears Slam Panthers; Crazy Finishes in the NFL, and Don Fischer on the 6-0 HoosiersSam and Rob discuss the Bears big win over the Panthers, the NFL delivered crazy finishes on Sunday and Don Fischer recaps the undefeated Indiana Hoosiers getting to bowl eligibility.
2024-10-0759 minHalftime Huddle PodcastHalftime Huddle: The NFL Trade Market, Tim Newton on Purdue's Struggles, and a Great Week of HS Football is ComingSam, Rob and Peter discuss the most likely moved players at the NFL trade deadline, Tim Newton discusses Purdue's struggles and the guys preview this week in Region football.
2024-10-0358 minHalftime Huddle PodcastHalftime Huddle: NFL and NCAA Recap, Bama-Georgia an All-Timer and the Hoosiers are 5-0Sam, Rob and Peter recap Bears and Colts wins, the ending in Georgia and Alabama and Don Fischer on the 5-0 Hoosiers.
2024-09-3058 minHalftime Huddle PodcastHalftime Huddle: A Busy Weekend of Football, Curt Cignetti Asking Fans to Stay, and HS PicksSam, Peter and Rob get you set for the weekend of football, Curt Cignetti is asking IU students to stay the whole game, and who is the favorite for Friday Night Lights
2024-09-2749 minHalftime Huddle PodcastHalftime Huddle: MNF Disasters. Tim Newton on Purdue and Terrible TakesSam, Rob and John talk about the Jags/Bengals bad losses, Tim Newton gives his thoughts on the 1-2 Boilermakers, and Terrible Takes.
2024-09-2502 minHalftime Huddle PodcastHalftime Huddle: Bears-Colts, Around the NFL, Don Fischer on the Hoosiers and a Few HS ThrillersSam, Rob and Peter look at the Bears road loss in Indy, take you around the NFL in week 3, get an update from Don Fischer on the Hoosiers being 4-0 and recap a few thrillers from IHSAA football in week 5.
2024-09-231h 00Halftime Huddle PodcastHalftime Huddle: Bears Travel to Indy, Around the NFL and Eli Manning a HOFer?le: Bears Travel to Indy, Around the NFL and Eli Manning a HOFer?Sam, Rob and Jason Rakos talk Bears-Colts, a look around the NFL and Eli Manning's HOF candidacy.
2024-09-1853 min
Halftime Huddle PodcastHalftime Huddle: Falcons Stun Eagles, Bryce Young's Future and the QB Problem in the NFL
2024-09-1752 min
The DeJuan Marrero PodcastEps. 163 - WJOB's, JED in The RegionHappy Monday! Joining me this week is WJOB's own, Jim Dedelow. Jim is the Host of his popular morning show, Jed in The Region where he discusses all things about Northwest Indiana from Politics, Sports and Business. Jim has did the honor and has allowed me to host my podcast in his studio. I am very grateful for Jim and the opportunities he has laid out in front of me. Enjoy this conversation.
DeJuan Marrero Social Media
YouTube Channel: www.youtube.com/channel/UC5uNsn8rQXbVM2wOAoVC1hw?view_as=subscriber
Spotify Podcast: h...
2022-12-051h 01