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Wayfind Marketing
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Growth-Minded Marketing
Stuck in Your Marketing? A Marketing Coach Might Be the Missing Link
Tired of scrambling for leads? A marketing coach can help you build a real strategy.In this episode of the Growth Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters delve into the importance of marketing coaching for businesses feeling stuck in their marketing efforts. They discuss the pitfalls of relying on disconnected tactics and the need for cohesive marketing leadership. The episode explores how marketing coaching provides strategic guidance to CEOs and their teams, helping them build internal capacities and make informed decisions. With real-world examples, the hosts illustrate how coaching can bridge the gap between...
2025-07-16
35 min
The Gathering Room Podcast
Listen Again: Finding the Field
I’ve long believed that a transformation of human consciousness would take place in my lifetime. And I feel that this “new consciousness” is both a state and a place that we can access. I’ve also been thinking more about what I call “wayfinding” and how it can help us all reach this new consciousness. In this "Listen Again" episode of The Gathering Room, I share how to “wayfind” to the new consciousness—a field of openness holding us all in a matrix of love. Curious? Tune in and meet me in the field! CON...
2025-06-26
31 min
Growth-Minded Marketing
Ask the Coach: Your Real-World Marketing Questions, Answered (Part 1)
You’ve got the GUIDE™ Framework—now what? In this “Ask the Coach” episode, Steve and AnnieLaurie answer the real-world marketing questions that come up as business leaders turn marketing strategy into action. From personas to KPIs to content that actually works, you’ll walk away with practical tips and renewed clarity to keep your marketing moving. In this episode, you'll learn:How to identify your ideal client and build effective marketing personasThe difference between your brand story and your strategy—and how both drive growthHow to align your messaging, marketing, and...
2025-06-24
1h 07
Growth-Minded Marketing
Ep. 6 - Marketing Isn’t Working? You Might Be Tracking the Wrong Things
When was the last time you asked, “Is our marketing actually working?” In the final episode of our GUIDE ™ Marketing Framework series, we unpack the power of evaluation. You’ll learn how to measure the right metrics, track ROI, optimize with intention, and build a repeatable review rhythm that helps you scale with confidence. Whether you’re a CEO or a marketing lead, this episode will give you the tools to stop guessing and start leading.👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so...
2025-06-11
42 min
Growth-Minded Marketing
Ep. 5 - How to Develop and Execute a Sales Plan That Actually Works
👋 New to the podcast? Click here to start with Episode 1 and learn how the GUIDE Marketing Framework begins. Each episode builds on the last—so it’s worth going back to the beginning if you want the full picture.What if your sales team doesn’t need more leads—they just need better alignment? In this episode of the Growth-Minded Marketing Podcast, Steve Phipps and Annie Laurie Walters unpack the fourth step of the GUIDE Marketing Framework: Develop & Execute Your Sales Plan.Whether you're a CEO, sales leader, or marketing manager, this episode gives you pr...
2025-05-22
32 min
Growth-Minded Marketing
Ep. 2 - Is Your Marketing Based on Strategy—or Just Hope?
In this episode of the Growth Minded Marketing Podcast, hosts Annie Laurie Walters and Steve Phipps dive into the first step of the GUIDE™ Marketing Framework—Generate Your Story and Strategy.If you're a B2B business leader relying on random tactics, referrals, or sheer hope to grow, this episode is your wake-up call. You’ll learn how to build a real marketing strategy that drives clarity, alignment, and measurable growth.🔑 In This Episode:Steve and Annie Laurie walk through six strategic guideposts that every B2B company s...
2025-05-18
21 min
The Grounded Mama I Nervous System, Present Mom, Overstimulated, Wellbeing, Work-Life Balance
59 I I AM Identity Series: What Does a Rebalanced Mama Look Like? Take a Seat & Claim Your Reality Today!
🎉 It’s Finally Here! Join my 5 week program The Rebalanced Mama Method https://bit.ly/RebalancedMama 🎉 Enter Code Identity for $50 off so you can Mother with purpose & Embody the mother you desire to be! Doors close today! Don’t miss your chance!Are you ready to reclaim your balance, nurture your well-being, and step into your power as a mother? The Rebalanced Mama Method is a 4-week transformational program designed specifically for mothers who are ready to embark on a journey of self-discovery and personal growth.This comprehensive program combines t...
2025-04-27
20 min
Growth-Minded Marketing
Ep. 1 - Unlock Your Marketing Potential: An Introduction to the GUIDE™ Marketing Framework
🎙️ Episode 1: Why Your Marketing Isn’t Working (And What to Do About It)Welcome to the first episode of the Growth-Minded Marketing Podcast! Hosts Steve Phipps and AnnieLaurie Walters kick things off by tackling a challenge many B2B business leaders face: marketing that feels scattered, unclear, or ineffective.They introduce the GUIDE™ Marketing Framework—a five-part approach designed to bring clarity, focus, and real results to your marketing efforts. Whether you're a CEO or a marketing lead, this episode lays the groundwork for aligning your marketing with your business goals and building trust with the right a...
2025-04-18
28 min
Pattern Shift
#97 - Wayfinding – Rediscovering Your Why – How to reconnect with your purpose when your business starts to drift
Send me a Text Message. SUMMARYWhen your business starts to feel off, it’s often a sign that you’ve drifted from your “why.” In this thoughtful and gently playful episode, I talk about reconnecting with your purpose—what lights you up, what matters to you, and why you started in the first place.Whether you’re feeling stuck in the daily swirl or just getting started with your business, this episode is your invitation to pause, reflect, and get back in touch with what makes your work feel meaningful. This is the...
2025-04-17
27 min
Growth-Minded Marketing
Welcome to the Growth-Minded Marketing Podcast
✏️ Episode Description:Marketing shouldn’t feel like a guessing game—especially for growth-minded CEOs. In this trailer episode of the Growth-Minded Marketing Podcast, hosts Steve Phipps and AnnieLaurie Walters introduce the show and share why they created it: to simplify marketing for B2B leaders who are ready to scale with confidence.Drawing from decades of experience guiding CEOs, marketing teams, and service-based businesses, Steve and AnnieLaurie share what you can expect from this podcast—real strategies, step-by-step coaching, and candid conversations with leaders who've walked the growth path before you.If marketing feels over...
2025-04-14
03 min
The Touch MBA Admissions Podcast
#228 3 Exercises to Design Your Life and Find Best Fit MBA Programs
Darren shares 3 design thinking exercises from Bill Burnett and Dave Evan's Designing Your Life that will help you build a joyful life - and find MBA programs you are excited about. Topics Introduction (0:00) Make Odyssey Plans - Imagining Life 1, 2 and 3 (3:45) Prototype - "Building is Thinking" (8:20) Wayfind - Following Energy and Engagement (13:30) Show Notes Designing Your Life - How to Build a Well-Lived, Joyful Life The Fail-Safe Solopreneur - 6 Essential Practices to Manage Your Well-Being Working for Yourself #46 Steve Dalton’s The 2 Hour Job Search: The 80/20 Formula to Target Employers & Secure First Interviews #188 Steve Dalton’s Th...
2025-02-25
18 min
The Touch MBA Admissions Podcast
#228 3 Exercises to Design Your Life and Find Best Fit MBA Programs
Darren shares 3 design thinking exercises from Bill Burnett and Dave Evan's Designing Your Life that will help you build a joyful life - and find MBA programs you are excited about. Topics Introduction (0:00) Make Odyssey Plans - Imagining Life 1, 2 and 3 (3:45) Prototype - "Building is Thinking" (8:20) Wayfind - Following Energy and Engagement (13:30) Show Notes Designing Your Life - How to Build a Well-Lived, Joyful Life The Fail-Safe Solopreneur - 6 Essential Practices to Manage Your Well-Being Working for Yourself #46 Steve Dalton’s The 2 Hour Job Search: The 80/20 Formula to Target Employers & Secure First Interviews #188 Steve Dalton’s Th...
2025-02-25
18 min
The Touch MBA Admissions Podcast
#228 3 Exercises to Design Your Life and Find Best Fit MBA Programs
Darren shares 3 design thinking exercises from Bill Burnett and Dave Evan's Designing Your Life that will help you build a joyful life - and find MBA programs you are excited about. Topics Introduction (0:00) Make Odyssey Plans - Imagining Life 1, 2 and 3 (3:45) Prototype - "Building is Thinking" (8:20) Wayfind - Following Energy and Engagement (13:30) Show Notes Designing Your Life - How to Build a Well-Lived, Joyful Life The Fail-Safe Solopreneur - 6 Essential Practices to Manage Your Well-Being Working for Yourself #46 Steve Dalton’s The 2 Hour Job Search: The 80/20 Formula to Target Employers & Secure First Interviews #188 Steve Dalton’s Th...
2025-02-25
18 min
The Gathering Room Podcast
Finding the Field
Lately I’ve been thinking a lot about wayfinding and how it can help us create what I call “the new consciousness,” which is both a state and a place that we can access. That’s what I’m talking about on this episode of The Gathering Room podcast—episode 189: Finding the Field. The name of my Wayfinder Life Coach Training program was inspired by the wisdom of ancient “wayfinders”—people who had their own ways of navigating through whatever terrain they lived in, which is what I do as a life coach. There is a scientist named...
2025-01-16
31 min
Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies
Stop Being the Bottleneck! How to Delegate in Order to Scale Your Agency with Steve Phipps | Ep #749
Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training Are you inadvertently holding your agency back? We are all guilty of it! Many agency owners eventually confront a challenging reality: they themselves are the primary bottleneck preventing their business from reaching its full potential. Today's featured agency owner has recognized this critical insight and is actively working to transform his approach. By strategically empowering his team and gradually delegating operational responsibilities, he is creating a pathway for the agency to expand beyond its current limitations. Hear an inspiring conversation about o...
2024-12-15
20 min
The Talent Equation Podcast
"Kindness is infectious, we never know what kind of impact we can have on another person" - a conversation withTroy Urdahl
Troy Urdahl is an award winning high school athletic director, a hall of fame coach and a college professor with more than twenty years experience in leadership and coaching. He is now an accomplished author of a fantastic book called 'Chasing Influence' which uses storytelling as a means to put forward lessons about leadership. Troy shares his journey from a sports-filled childhood to advocating for multi-sport participation, and delves into the philosophy of coaching with an emphasis on 'why' we coach and building life skills through sports. We talk about the balance between high expectations and support, the p...
2024-10-28
1h 01
New Books in Art
Joanne Leow, "Counter-Cartographies: Reading Singapore Otherwise" (Liverpool UP, 2024)
Counter-Cartographies: Reading Singapore Otherwise (Liverpool UP, 2024) draws from a body of Anglophone and multilingual cultural texts created in contemporary Singapore and in its diasporic communities. From banned documentaries to award-winning graphic novels, flash fiction collections to conceptual art, there is a vibrant, growing body of transmedial, multi-genre resistance to an overmapped, hyper-planned, and ecologically destructive postcolonial development.The author proposes methods of cultural analysis and close reading that are “counter-cartographical” --- reading in resistance to and yet pressed up against the regulations of a (post)colonial map. To excavate, wayfind, circumvent, and confabulate in these spaces enables us to unde...
2024-07-10
1h 12
New Books in Literary Studies
Joanne Leow, "Counter-Cartographies: Reading Singapore Otherwise" (Liverpool UP, 2024)
Counter-Cartographies: Reading Singapore Otherwise (Liverpool UP, 2024) draws from a body of Anglophone and multilingual cultural texts created in contemporary Singapore and in its diasporic communities. From banned documentaries to award-winning graphic novels, flash fiction collections to conceptual art, there is a vibrant, growing body of transmedial, multi-genre resistance to an overmapped, hyper-planned, and ecologically destructive postcolonial development.The author proposes methods of cultural analysis and close reading that are “counter-cartographical” --- reading in resistance to and yet pressed up against the regulations of a (post)colonial map. To excavate, wayfind, circumvent, and confabulate in these spaces enables us to unde...
2024-07-10
1h 12
New Books in Critical Theory
Joanne Leow, "Counter-Cartographies: Reading Singapore Otherwise" (Liverpool UP, 2024)
Counter-Cartographies: Reading Singapore Otherwise (Liverpool UP, 2024) draws from a body of Anglophone and multilingual cultural texts created in contemporary Singapore and in its diasporic communities. From banned documentaries to award-winning graphic novels, flash fiction collections to conceptual art, there is a vibrant, growing body of transmedial, multi-genre resistance to an overmapped, hyper-planned, and ecologically destructive postcolonial development.The author proposes methods of cultural analysis and close reading that are “counter-cartographical” --- reading in resistance to and yet pressed up against the regulations of a (post)colonial map. To excavate, wayfind, circumvent, and confabulate in these spaces enables us to unde...
2024-07-10
1h 12
New Books in East Asian Studies
Joanne Leow, "Counter-Cartographies: Reading Singapore Otherwise" (Liverpool UP, 2024)
Counter-Cartographies: Reading Singapore Otherwise (Liverpool UP, 2024) draws from a body of Anglophone and multilingual cultural texts created in contemporary Singapore and in its diasporic communities. From banned documentaries to award-winning graphic novels, flash fiction collections to conceptual art, there is a vibrant, growing body of transmedial, multi-genre resistance to an overmapped, hyper-planned, and ecologically destructive postcolonial development.The author proposes methods of cultural analysis and close reading that are “counter-cartographical” --- reading in resistance to and yet pressed up against the regulations of a (post)colonial map. To excavate, wayfind, circumvent, and confabulate in these spaces enables us to unde...
2024-07-10
1h 12
TIGER TIME
DECISIONS with @8ofPentacles
You don’t wayfind via alphabet.• Eight of Pentacles• @8ofPentacles@stoat.zone—Part of 18 / NAVIGATION MONTHFollow @tigertime@stoat.zoneBook a Fireside Chat with me!
2024-06-14
18 min
Artificial Pulse
Artificial Pulse - December 18, 2023
A song of hype and fire: The 10 bigge... Source: https://go.shr.lc/3tptGhW Exclusive: Jaxon AI teams up with IBM... Source: https://go.shr.lc/48ktHm3 Autonomous subs use AI to wayfind wit... Source: https://go.shr.lc/3NvMAKK Pakistan's jailed Imran Khan uses AI-... Source: https://go.shr.lc/3Tu1gxC CES 2024 will highlight consumer AI —... Source: https://go.shr.lc/4aBpRaa Ad...
2023-12-18
11 min
You Don't Know
16. We Catch It Before // Childhood Sexual Abuse: Children's Center for Hope & Healing (CCHH)
What happens when a child experiences sexual abuse? What happens inside of them - to their brain and body? What kinds of external responses might we see? And what happens, if we discover that the exact same atrocity happened to their mother or father? How can they heal and move beyond the trauma to lead whole, happy, healthy lives? Enter the brilliant work of places like the Children's Center for Hope & Healing (www.HopeAndHealingGA.org).The Children's Center for Hope & Healing's mission is to restore dignity, trust, and hope to individuals and families traumatized by child sexual abuse through acce...
2023-10-03
45 min
You Don't Know
15. Volunteerism
Linds to fill in --- Support this podcast: https://podcasters.spotify.com/pod/show/youdontknowpod/support
2023-08-29
41 min
Kosher Money
How to Find a High-Paying Job That You Love (ft. Adele Dubin & Natasha Srulowitz)
Join us for a transformative episode of the Kosher Money Podcast, featuring the insightful Adele Dubin and Natasha Srulowitz from Wayfind Careers.Passionate about helping individuals flourish in the professional realm, the Wayfind team offers a unique approach that resonates not only with young adults but also with anyone feeling adrift or uncertain in their career. Their mission? To provide clarity and confidence, aiding individuals in navigating their ideal career path by seamlessly connecting their strengths, passions, and the vast array of lucrative job market opportunities.If you've ever faced u...
2023-08-16
1h 14
The Startup Colorado Podcast
Town Hall: How Love of Community Led to an Adventure in Entrepreneurship
When Robin Hall's employer Smartwool announced that she—along with all other employees—would need to relocate from Steamboat Springs to Denver, she was faced with a big decision. Leave the company she thought she'd retire at... or stay in Steamboat Springs and wayfind a new future for herself. With true entrepreneurial spirit, Robin and her co-founders Jay Lambert and Joe Solomon decided to launch a business that was truly rooted in place: Town Hall, a sustainable outerwear brand for kids. Here's how love for the Steamboat community led to an unexpected adventure in entrepreneurship.
2023-08-10
08 min
You Don't Know
14. IT COULD BE YOU: Sexual Assault
Listen in for this youth episode with featured storyteller Meg Channell (mental health info sponge and feelings whisperer) as we carefully discuss the topic of SEXUAL ASSAULT. Walk with us through definitions, info about survivors, and how healthy relationships can bring wholeness. Find outlines, worksheets, insight from experts, and other resources at ItCouldBeYouPod.com Timestamps: I. Intro (00:00-01:18) II. What Is Sexual Assault? (01:18-03:47) III. Uncomfortable Yet Common (03:47-05:39) IV. Survivors (05:39-08:57) V. Why It Matters To You (08:57-11:24) VI. Healthy Relationships (11:24-13:40) ...
2023-06-06
20 min
You Don't Know
13. Who Is Your Neighbor?: Survivors of Sexual Assault
We asked the team at Rape Response to share the stories of some survivors of sexual assault that have walked through their doors. Timestamps I. Intro (00:00-1:33) II. Set Up (1:33-10:37) III. Sarah (10:37-16:11) IV. Sommer (16:11-20:34) V. Sarah + Sommer (20:34-28:42) VI. Sommer, "Men Also Suffer" (28:42-34:27) VII. Lily (34:27-36:05) VII. Caeley (36:05-43:52) VIII. Teardown (43:52-49:48) IX. Outro (49:48-51:32) Groups + Orgs Mentioned Rape Re...
2023-05-30
51 min
You Don't Know
12. It's Not The Creepy White Van // SEXUAL ASSAULT: Rape Response
Rape Response has carried out its mission to provide support, advocacy, and education, providing services to survivors of sexual assault while safeguarding the dignity of each person served since 1988. Their services include a 24-hour crisis line, counseling and support groups, medical accompaniment, crisis intervention, judicial accompaniment and support, professional training, education and community awareness, sexual assault response team coordination, and forensic medical exams. All of this they provide FOR FREE. Rape Response is the local sexual assault center here in our neighborhood. But (and this is very important) - no matter where you are, you p...
2023-05-23
59 min
You Don't Know
11. IT COULD BE YOU: Incarceration
Listen in on our brilliant conversation with featured storyteller Justin Lindsey (urban missionary and community coordinator in Atlanta) as we discuss the topic of INCARCERATION. Walk with us through the stories surrounding incarceration: the dehumanization, why you should care, and how we can come together to support the people impacted. Find outlines, worksheets, insight from experts, and other resources at ItCouldBeYouPod.com Timestamps: I. Intro (00:00-01:14) II. Story (01:14-04:56) III. Dehumanizing (04:56-11:55) IV. Why Should You Care (11:55-13:38) V. What If It Was You (13...
2023-05-16
19 min
You Don't Know
10. Who Is Your Neighbor?: Pregnant + Incarcerated
On this episode we asked two of our formerly pregnant + incarcerated neighbors to share insights from their personal stories. Timestamps I. Intro (00:00-2:41) II. Set Up (2:41-6:22) III. Story: Hayley (6:22-22:02) IV. Break It Down (22:02-25:59) V. Story: Drew (25:59-50:31) VI. Break It Down (50:35-58:27) VII. Outro: (58:27-59:49) Show Music
2023-05-09
59 min
You Don't Know
9. A 360° View // INCARCERATION: Motherhood Beyond Bars
Motherhood Beyond Bars is the only nonprofit organization in the state of Georgia offering pregnancy and postpartum health education and support for justice-involved women, new mothers and caregivers in Georgia. Founded in 2013, they have designed and delivered programs inside two state prisons, launched a statewide caregiver support program, built reentry services for parents and launched a pregnancy health and support program for women on probation and parole. Amy Ard, Founder and Executive Director of Motherhood Beyond Bars sits at the table with us to teach us about the shocking world of incarceration when pregnant. Learn all about...
2023-05-02
1h 11
You Don't Know
8. Shifts + Changes // Wayfind Collective
Linds and D are back at it for the second season! Listen in as we spill the tea for all the newness that's happening this season! --- Support this podcast: https://podcasters.spotify.com/pod/show/youdontknowpod/support
2023-05-02
21 min
You Don't Know
7. *EVERYONE* Is Wayfind
Come sit (and laugh) around the table with Linds and D as they reflect back on our first season of the Wayfind Collective podcast! They share what the podcast learning process has looked like, what they want to do differently in the future, and some of their all-time favorite moments of the season. Timestamps I. Intro (00:00-1:00) II. Discussion: What did we set out to do with this podcast? How did it go? What would we do differently? (1:00-23:30) III. Favorite moments of Season 1 (23:30-42:32) IV. What's to come in...
2022-12-19
50 min
You Don't Know
6. Who Is Your Neighbor?: Homeless In North Georgia
On this episode we asked seven of our homeless neighbors here in North Georgia to share insights from their personal stories. Timestamps I. Intro (00:00-2:10) II. Set Up (2:10-7:24) III. Story: Clarence (7:30-16:06) IV. Story: Tom & Victor (16:06-26:55) V. Story: Harold & Taurus (27:25-33:23) VI. Story: Angela & Sleepy (33:23-44:56) VII. Outro: (44:46-47:22) Show Music Theme Music: “Special (Instrumental)” by Smile High featuring Antwaun Stanley Transitional Music: “Won't You Be My Neighbor” by AQUA STON...
2022-12-09
47 min
Wayspotters - A Niantic Wayfarer Podcast
45. Invasion of the Patreons
Recorded 12th of Nov 2022 Published 20th of Nov 2022 This week - our Patreons invade the recording booth to talk about why they Wayfind, some coal & a mystery topic where Lachlan is away from the microphone. ALSO new Coal of the week intro! Don't forget to reach out @wayspotters on Twitter! Call the hotline!! 704-426-3710 Check out our Twitter: https://twitter.com/wayspotters/ Our Twitter Community: https://twitter.com/i/communities/1506775842692939780 Niantic Wayfarer Twitter: https://twitter.com/ NianticWayfarer Our Website: http://wayspotters.com/ Support Us: https://www.patreon.com/PokemonProfessor Wayfarer Discord: https://discord.gg/niawayfarer Twitch: https://www.twitch.t...
2022-11-20
1h 20
You Don't Know
5. If They Don't Invite You To The Table (Part 2) // HOMELESSNESS: StreetExit
In our last episode, local expert Mike Fisher took us on a tour of the difficulties that our unsheltered homeless neighbors face here in North Georgia… today Mike is going to share a little bit of his own story plus some of the real-life stories of those he's met who are stuck in the vicious cycle of street life. View full story from this episode —> Timestamps I. Intro (00:00) II. Story: StreetExit of North Georgia (4:45) III. Sit With It: (33:31) IV. "Wasn't I Worth It...
2022-11-16
46 min
You Don't Know
4. A Colorful Patchwork Quilt of Misery (Part 1) // HOMELESSNESS: StreetExit
What does it take for a person to become homeless? You probably have some thoughts about it. We all do. Listen in to the first of a two-part episode as Mike Fisher of StreetExit shares a wealth of knowledge and perspective about the folks who are North Georgia’s unsheltered homeless. View full story from this episode —> Timestamps I. Intro (00:00-1:30) II. Setup (1:30-7:39) III. Local Stats with Mike Fisher (7:39-29:58) IV. Outro (29:58-32:02) Groups + Orgs Mentioned StreetExit of North Georgia Contact: Michael.fish...
2022-11-10
32 min
You Don't Know
3. Who Is Your Neighbor?: The Foster Parents
We asked North Georgia area Foster Parents - "What's ONE THING you wish everyone knew about Foster Care?" Timestamps I. Intro (00:00-0:47) II. Set Up (0:48-2:14) III. Stories Of Our Neighbors (2:15-29:51) IV. Tear Down (29:52-31:05) V. Outro (31:05-33:09) Groups + Orgs Mentioned Hall is Home for Kids https://hallishomeforkids.com/ Show Music Theme Music: “Special (Instrumental)” by Smile High featuring Antwaun Stanley Transitional Music: “Won't You Be My Neighbor” by AQUA STONE THRONE Show Produced + Edited + Narrated by Deanna West...
2022-11-03
33 min
You Don't Know
2. The Good People Showed Up // FOSTER CARE: Hall Is Home For Kids
Can you imagine being a little guy or gal and not being with YOUR family for the holidays? In this episode we’re jumping into the topic of foster care with Child Welfare Attorney and co-founder of Hall is Home for Kids - Ari Mathe. Ari explores the different roles that our community must fill if we’re going to see families reunify. And, she points us in the direction of how we can use our gifts to make life a little more jolly for kiddos in hard places. View Story for this Epis...
2022-10-27
44 min
You Don't Know
1. Who is Wayfind Collective?
We believe we all have, built within us, a passion for seeing, learning, and loving our neighbors who may be in difficult circumstances...but sometimes it’s feels impossible to get connected in your area...to know who to contact, when they need volunteers, or how to partner with them. Hello. We are Wayfind Collective. And we’re here to evoke a culture of movement in North Georgia. Curious? Come on! Have we got a story for you. --- Support this podcast: https://podcasters.spotify.com/pod/show/youdontknowpod/support
2022-10-19
36 min
The Startup Visa® Podcast
Why We Must Recapture Unused Visas with Shashi Vijay, Ravi Bulusu and Venkatram Reddy Ravi
Send us a textThank you for tuning in to The Startup Visa Podcast. In this episode, I am honored to speak with Shashi Vijay, Principal Attorney at VJ Law Firm, and friends Ravi Bulusu and Venkatram Reddy Ravi. Shashi founded VJ Law Firm in Fall 2010 with a simple vision: Provide fast, affordable legal services to individuals, families and small-businesses in the Seattle Eastside. She is also the founding member of Washington State Bar Association's Low Bono section and offer probono services to local non-profits through Wayfind, and serve the needs of low-income clients by volunteering at...
2022-02-02
54 min
Tahmina Talks Immigration®
Show #131 Why We Must Recapture Unused Visas with Shashi Vijay, Ravi Bulusu and Venkatram Reddy Ravi
Thank you for tuning in to Tahmina Talks Immigration. In this episode, I am honored to speak with Shashi Vijay, Principal Attorney at VJ Law Firm, and friends Ravi Bulusu and Venkatram Reddy Ravi. Shashi founded VJ Law Firm in Fall 2010 with a simple vision: Provide fast, affordable legal services to individuals, families and small-businesses in the Seattle Eastside. She is also the founding member of Washington State Bar Assoication's Low Bono section and offer probono services to local non-profits through Wayfind, and serve the needs of low-income clients by vounteering at various Eastside neighborhood clinics. She also assisted...
2021-12-23
54 min
Far Queue Podcast
S1 Review: Ep.6 Horomona Horo
Monana Nui greetings to one and allHoromona Horo effortlessly gifted us the wisdom he has gathered through his journey. Sharing the language of the Manu through Taonga pūoro, his connections to whenau (land), people and tūpuna (ancestors). and how the personification of our cultural integrity can hold us all like an "ancestral cloak of love"We all have Mauri (life force) and we all have the opportunity to wayfind what this means to us as individuals. You are invited to return to you. Ask yo...
2021-12-14
08 min
The Marketing Ladder
Ep. 3- The Importance of Wisdom & Relationships w/ Steve Phipps of Wayfind Marketing
2021-11-04
57 min
Bruin Bound Podcast
We know you like SCHOLARSHIPS!
What happens when your calling takes you on an adventure? That's the George Fox way. We follow the path less travelled, wayfind, and blaze our own trails, all the while knowing that the best view comes from the hardest climb.That's why this Fall we're excited to bring you Scholarship Summit. But while we're building all the access trails for you to join us on your own Scholarship Summit, contact your admissions counselor with any questions.
2021-10-04
13 min
Wayfinding Wisdom
Episode 7: Wayfinding vs Planning
What's the Relationship Between Wayfinding & Planning?In this episode, you’ll learn:Why you need to reframe your definition of a “plan” vs. give it up entirelyThe difference between speedboating & sailing your way forwardWhen to backwards plan and when to plan emergentlyHow to plan as you wayfind so that you stay nimble and responsive to your environment & contextCheck out other episodes of Wayfinding Wisdom here. Comment & follow us on Instagram @wayfindingwisdom.
2021-06-09
21 min
Wayfinding Wisdom
Episode 6: The Edge of Your Known World
What's the Relationship Between Wayfinding & Planning?In this episode, you’ll learn:Why you need to reframe your definition of a “plan” vs. give it up entirelyThe difference between speedboating & sailing your way forwardWhen to backward plan and when to plan emergentlyHow to plan as you wayfind so that you stay nimble and responsive to your environment & contextCheck out other episodes of Wayfinding Wisdom here. Comment & follow us on Instagram @wayfindingwisdom.
2021-06-02
15 min
Wayfinding Wisdom
Episode 4: Wayfinding Through Personal Inflection Points
How Does Wayfinding Help You Navigate Personal Inflection Points?In this episode, you’ll learn:How wayfinding will make you more nimble in navigating the inevitable ups & downs in your lifeWhat it looks like to wayfind your way through a personal inflection point in your lifeHow to let go of “figuring it out” in favor of learning & experimenting your way to answers that feel good to youCheck out other episodes of Wayfinding Wisdom here. Comment & follow us on Instagram @wayfindingwisdom.
2021-05-18
17 min
Wayfinding Wisdom
Episode 3: Wayfinding Practices: Collaboration & Learning
Part 2: How Do We Wayfind? (Collaboration & Learning)In this episode, you’ll learn:What collaboration & learning look like and why they are critical wayfinding practicesSimple ways to incorporate more collaboration & learning into your life right nowHow to make changes in your life by strategically positioning yourself in a current rather than swimming against itCheck out other episodes of Wayfinding Wisdom here. Comment & follow us on Instagram @wayfindingwisdom.
2021-05-12
18 min
Wayfinding Wisdom
Episode 2: Wayfinding Practices: Self Inquiry & Experimentation
Part 1: How Do We Wayfind? (Self Inquiry & Experimentation)In this episode, you’ll learn:The difference between processes & practices - spoiler, wayfinding is set of practices, not a process!The four cornerstone practices of wayfindersWhat self-inquiry & experimentation look like & why they are critical wayfinding practicesSimple ways to incorporate more self-inquiry & experimentation into your life right nowCheck out other episodes of Wayfinding Wisdom here. Comment & follow us on Instagram @wayfindingwisdom.
2021-05-04
18 min
Recruit & Retain: Trucking Edition
Episode 161 - Improving Retention Through Remote Driver Testimonials & Feedback
If you’re wondering how you can gather driver feedback and driver testimonials to improve your driver recruitment and retention, even when your drivers are remote. Mark Wayner from Wayfind Creative has come up with an incredible solution - he helps skilled trades attract best-fit candidates with remote employee video testimonials. While cutting his teeth working as a video producer for an HR organization, Mark interviewed a ton of drivers to understand why they liked working for their company and what their companies were doing for them to help keep them safe. “I was starting to un...
2021-04-28
26 min
VINTAGE SOCIETY PODCAST
EP.103 // WILL BLAIR (BLAIR BROTHERS)
Will Blair is a composer for Film and Television, based in Philadelphia. Alongside his brother Brooke he has composed music for films such as Blue Ruin, Green Room and I Don't Feel at Home in This World Anymore. Their latest score for Netlfix's Night Stalker series is available on all music streaming services now. We talk Wayfind Records, the score's relationship to sound design, making music with a Coyote skeleton, repeat collaborations with Jeremy Saulnier, working on the score for Netflix's Night Stalker series, how composing has changed the way he watches movies, transitioning from playing...
2021-04-01
1h 02
Wayfind Marketing Live
Ep. 37: Navigating Opportunity with Diane Smith, Executive Director at Spreading Sunshine
In our current series on Wayfind Marketing Live, we've talked with several business owners about their experiences navigating the unpredictable waters of 2020, but on Friday we turn our attention to the nonprofit arena. Nonprofits that generally rely on fundraising events have had to think through creative ways to continue raising awareness and financial support through virtual means. This is a challenge that our friends at Spreading Sunshine have taken head-on. We are proud to welcome our friend Diane Smith, Executive Director of Spreading Sunshine, to the show this week...
2020-11-23
00 min
Wayfind Marketing Live
Ep. 36: Navigating Opportunity with Noel Fenderson
Faith and business don't often mix. Yet on this week's show, we will hear from Noel Fenderson who does just that. As Partner at My Town Properties, Noel has built multiple multi-million dollar companies—as well as two nonprofits—and he's done it all with the bigger mission of knowing God and making him known through it all. Listen as Noel shares some of the lessons he's learned and how we each have a bigger purpose in leading and serving others through our work. Catch Wayfind Marketing Live on Fridays at 12 pm, CST, on Facebook, LinkedIn, YouT...
2020-11-16
00 min
Wayfind Marketing Live
Ep. 35: Navigating Opportunity With Robby Yates
Imagine that you were planning to launch a mobile app in 2020 to make in-person networking events more productive for business owners, sales professionals, and other business leaders. Then imagine almost every in-person event getting canceled due to the pandemic. I'd like you to meet Robby Yates who been living this all year. Robby started The Follow App in 2019 and planned to launch it this year when COVID struck. In this episode of Wayfind Marketing Live, Robby shares what it's been like developing and launching the app this year and how he's been able to...
2020-11-07
00 min
Wayfind Marketing Live
Ep. 34: This Seven-Part Story Framework Will Grow Your Business in 2021
Did you know that you can harness the power of story to grow your business? There are seven straightforward ways that you can use the age-old principles of storytelling to craft memorable marketing messages. In this episode of Wayfind Marketing Live, we continue our series on Navigating Opportunity by sharing the five storytelling principles you can act on right away to set your marketing on a successful course in 2021. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of...
2020-10-30
00 min
Wayfind Marketing Live
Ep. 33 - Navigating Opportunity with Trevor Roberts, Managing Partner at Cross & Crown
Are you taking advantage of all the opportunities to market your business online? With more people working remotely, the potential for profitability in digital marketing is skyrocketing. From new ways to use video in your marketing strategy to changes in content marketing and search engine optimization, we could all be doing more, but what is the best next step for your business? In this episode of Wayfind Marketing Live, we are joined by one of our long time friends in the marketing industry, Trevor Roberts. Trevor is the managing partner of Cross &...
2020-10-26
00 min
Wayfind Marketing Live
Ep. 32 - Navigating Opportunity with Carolyn Michael-Banks
The tourism industry has been rocked by COVID-19, yet one small business owner has found a way to keep pressing forward through these challenging times. In this episode of Wayfind Marketing Live, we're joined by Carolyn Michael-Banks, owner and operator of A Tour of Possibilities. As the only touring company in Memphis offering regularly scheduled African American History tours, Carolyn is navigating opportunities to pivot her business in creative ways. She shares about the adjustments she's made and the unexpected opportunities she's discovered along the way. Wayfind Marketing Live is hosted by Steve...
2020-10-16
00 min
Wayfind Marketing Live
Ep. 31: Navigating Opportunity
This year has presented us all with a myriad of challenges no one could have planned for or predicted. Amidst the uncertainty, one thing is sure—we will never be the same. But what if, in the midst of it all, there was an unexpected opportunity? As we round the corner into Q4, let's flip the switch on the negative narrative of 2020 and focus on the opportunities set before us. These opportunities may not be obvious, but if you look closely you may discover untapped potential and profitability in pl...
2020-10-04
00 min
Wayfind Marketing Live
Ep. 30: Finding Opportunity in the Midst of a Pandemic
A lot of people are ready to throw in the towel on 2020, and understandably so. No one would argue that this year has not gone as planned for anyone. But what if some of these unexpected detours could actually become pathways to profitability? It takes a great deal of optimism and courage to take the road less traveled, but we know a team of entrepreneurs who did just that. Despite the pandemic, they saw an opportunity, counted the cost, took the risk, and their businesses—and their lives—are better for it. And best of all, they're making other peop...
2020-09-25
31 min
Wayfind Marketing Live
Ep. 29 - How to Make Marketing Easier, Faster, and More Productive
Marketing your business may feel like a heavy lift, but it doesn't have to be a struggle. We want to help make marketing easier for you, so in this episode, we reveal our favorite tips, tools, and marketing hacks that can save you time and relieve some of the burdens you may be experiencing. If you've ever felt like there must be an easier way to do marketing, we can help! Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind...
2020-09-18
27 min
Wayfind Marketing Live
Ep. 28: Part Two—How to Write Blog Posts That Win More Leads
Ever wonder why some blog posts seem to generate a ton of interest while others go unnoticed? There is actually a formula to writing blog posts that can win more leads for your business, and we are sharing the specifics of how to do it in this episode of Wayfind Marketing Live. If you're ready to start writing but aren't sure how to organize your thoughts, watch for ideas to help you get the words from your brain to the screen. Join us for Wayfind Marketing Live on Fridays at noon, CDT on YouTube, LinkedIn, Facebook, or...
2020-09-13
32 min
Wayfind Marketing Live
Ep. 27: How to Write Blog Posts That Win More Leads
In this episode of Wayfind Marketing Live, we are sharing all of our tips and tricks to help you blog better. Whether you're a seasoned blogger or just starting out, we hope you'll join the discussion as we work together to generate more leads for your business. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business owners by sharing simple and practical marketing tips and stories...
2020-09-04
32 min
Wayfind Marketing Live
Ep.26: Top Tips for Social Media Success
Let's face it - a lot of social media content out there stinks like moldy cheese left in a dorm room refrigerator. So in this Livestream, we're talking all about social media - how to plan it out, what tools to use to create great images, how to create a social media calendar, and more. We'll give you all the social media secrets that will keep your social media smelling better than the ribs at the Rendezvous (for our non-Memphis folks, that's a fantastic BBQ restaurant in Memphis). Watch here on YouTube or download the podcast on Apple...
2020-08-28
33 min
Wayfind Marketing Live
Ep. 25: Learn How to Make the Most of Email Marketing
Are you making the most of email marketing? When utilized correctly, email can be one of the most powerful tools in your marketing toolbox; however, email is a marketing tool that is often misunderstood. Some people even say that email is dead! But we think that every business can benefit from email marketing. We will tell you why and how in this episode of Wayfind Marketing Live! Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide...
2020-08-24
27 min
Wayfind Marketing Live
Ep. 24: Does Your Marketing Need Direction?
When you're planning a road trip, you don't guess which roads to take and hope you make it to your destination. So why would you take that same approach when it comes to marketing your small business? If you're not sure what to do, or if you have more questions than answers, it's easy to get lost in the details and feel like you're spinning your wheels. If you're ready to get more traction with your marketing, check out this episode of Wayfind Marketing Live. We are blazing through some of the most...
2020-08-03
31 min
Wayfind Marketing Live
Ep. 23 - Are You Tired of Marketing Your Business Alone?
Most business owners we talk to see marketing as something they need to do, but they'd rather not spend the time doing it. After all, marketing can be really challenging and time-consuming. But it's hard to grow a profitable business without it. If you have questions about how to make marketing easier, we have good news for you. In this episode of Wayfind Marketing Live, we open the show to our viewers to answer your marketing questions. Wayfind Marketing Live is hosted by Steve Phipps and AnnieLaurie Walters. Steve...
2020-07-28
29 min
Wayfind Marketing Live
Ep. 22: The Most Important Part of Your Marketing Strategy
For the last several weeks on Wayfind Marketing Live, we've been talking through the steps to create a one-page marketing roadmap. But if you don't have a tactical marketing plan in place, then the most inspiring marketing messages and compelling images won't win you new business. In this episode, we'll show you the most important part of this process and the key that unlocks the door to increasing leads, customers, and profits. We will also discuss how to determine, set, and schedule your priorities so you can take action and jumpstart your marketing.
2020-07-17
27 min
Wayfind Marketing Live
Ep. 21: What 8 Years at Chick-fil-A Taught Me About Creating Great Customer Experiences
If your marketing is only focused on winning new customers, you're missing out on one of the easiest ways to grow your revenue base. One of the biggest mistakes I see businesses make is, once they win a customer, they move on to winning more new customers and stop nurturing the new relationship they've just won. It's always more profitable to market to your existing customers who already know you, like you, and trust you, than it is to go out and just get new customers. In this episode of Wayfind Marketing Live...
2020-07-13
26 min
Wayfind Marketing Live
Ep. 20: Eleven Marketing Tactics that Will Make You More Money
Does marketing your business feel like throwing spaghetti against the wall to see what will stick? Haphazard marketing tactics randomly thrown together won’t produce sustainable results that grow your business. Good marketing starts with a strategy that matches tactics to each stage of the customer's journey. In this episode of Wayfind Marketing Live, we share eleven marketing tactics that operate in-step with the way your customers buy for bigger results and maximum ROI. Watch the replay by clicking the image above or listening to our podcast on an...
2020-06-26
29 min
Wayfind Marketing Live
Ep. 19: Four Things You Need for a Business-Growing Marketing Plan
Have you ever wanted to create a marketing plan for your business, but just weren’t sure where to start? A strong foundation will win you more business, but you won't get very far by charging forward without a plan. You need a marketing roadmap that establishes your audience, your goals, your "why," and your message. In this episode of Wayfind Marketing Live, we'll discuss four questions you can answer to give clarity and direction to your marketing strategy. 1. Who is your customer? 2. What are yo...
2020-06-19
27 min
Wayfind Marketing Live
Ep. 18: How to Move Prospects from Know, to Like, to Trust
Do you know what it takes to move prospects from know, to like, to trust? Marketing isn't just about making sales and closing deals. It's about building trust-based relationships and that can take time. If we're only focused on selling we run the risk of losing credibility and trust with our customers which may unintentionally damage the relationships we're working so hard to build. In this episode of Wayfind Marketing Live, we are diving into part two of our series on how to create a one-page marketing plan. We give you actionable...
2020-06-17
26 min
Wayfind Marketing Live
Ep. 17: How to Grow Your Business With a One-Page Marketing Plan
Are you tired of marketing that just doesn't work? It's easy to get frustrated. There are a gazillion marketing choices, and there's just not enough time to figure out which ones are best for your specific business. If any of this resonates with you, be sure to tune into Wayfind Marketing Live for our new series: How to Grow Your Business With a One-Page Marketing Plan. In this episode, we introduce the concept of a one-page marketing plan and begin to talk through the process of building a strong foundation for marketing your business that will reduce your frustration...
2020-06-05
25 min
Wayfind Marketing Live
Ep. 16: Three Things You Can Do to Generate More Sales Now
Cranking out new sales isn't always as hard is it seems. On this episode of Wayfind Marketing Live, we talk about three simple and powerful things you can do to generate more business sooner rather than later. Resources mentioned in this show: Win More Leads with These Three Things https://www.wayfindmarketing.com/blog/win-more-leads-with-these-three-things/ Marketing Essentials to Cut Through the Noise & Win More Customers https://www.wayfindmarketing.com/blog/marketing-essentials-to-cut-through-the-noise-win-more-customers-wayfind-marketing-live/ Six Ways to Get...
2020-06-01
22 min
Wayfind Marketing Live
Ep. 15: How to Help Your Customers & Prospects to Commit
Winning new customers is a lot like dating. If you ask someone to marry you on the first date, there's a good chance there won't be a second one. Many businesses miss the chance to win a new customer because they ask too soon ("will you marry me?") or they ask in some vague, hinting, or unclear way ("I like getting coffee with people, don't you?"). On this episode of Wayfind Marketing Live, we'll teach you how to avoid these mistakes and share effective ways to ask your prospects and customers to commit without coming off vague or...
2020-05-24
24 min
Wayfind Marketing Live
Ep. 14: Build Trust. Reduce Risk. Win More Customers.
Marketing to your customers is like taking them traveling. It requires a lot of trust, which is at the heart of every decision your customer will make. If they don't trust you, they won't do business with you. So if you're not building trust in your conversations, on your website, and through all your marketing activities, you are probably losing business. In this episode of Wayfind Marketing Live, we discuss how to weave messages of trust into every aspect of your marketing. Wayfind Marketing Live is based in Memphis, TN, and hosted...
2020-05-18
24 min
Wayfind Marketing Live
Ep. 13: How to Satisfy Your Customer's Curiosity & Win More Deals
What kind of first impression does your website or sales pitch make on potential customers? Does it wow them and keep them dialed in or is their brain telling them it's time to think about something else? In this episode of Wayfind Marketing Live, we talk through the process your customer's brain goes through to decide if your business is relevant (so you win more deals) or irrelevant (lost opportunities) for their needs. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters...
2020-05-12
36 min
Wayfind Marketing Live
Ep. 12: How to Take Your Prospects from Curious to Committed
Do you know the three phases every one of your customers goes through before they become your customer? If you don't, you might be missing out on sales opportunities. Or at the very least, you may find that your marketing activities aren't getting the results you were hoping for. On today's podcast, we introduce the three phases so your marketing sales activities can start generating more wins. Curiosity - your prospects want to know who you are and what you do Enlightenment - they want to know how you solve their...
2020-05-01
36 min
Wayfind Marketing Live
Ep. 11: How to Lead & Innovate Your Organization When Everything Is Changing
In this episode of Wayfind Marketing Live, John Carroll, Executive Director of City Leadership and Founder of Choose901, joins us to share his insight based on years of helping leaders adjust and innovate, whatever the circumstances. You'll come away with ideas that will help you lead your business or nonprofit through the weeks and months ahead. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding business...
2020-04-29
1h 03
Wayfind Marketing Live
Ep. 10: Win More Leads with These Three Things
Good marketing should result in leads that become customers, but we often see marketing efforts fall short of producing the expected results. The good news? There's a simple way to fix it. In this podcast, you will learn how to create downloadable content that generates leads, craft emails, and structure sales letters that actually work. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and president of Wayfind Marketing and a StoryBrand Certified Guide. He shares his years of experience guiding...
2020-04-27
43 min
Wayfind Marketing Live
Ep. 9: Banter, Encouragement, Wisdom, and the Confessions of a Serial Entrepreneur
Sometimes you meet someone in the business world who both challenges and encourages you. That kind of person makes the people around them better. Trey Stafford is one of those people. He started his first business when he was in college (which wasn't that long ago) and went on to start several others, including a moving company, a health store, and a digital marketing agency. He also co-launched Gravity to help connect the Memphis business community through networking events (great events, BTW). Did we mention he's only 26? So why are we telling you...
2020-04-22
39 min
Wayfind Marketing Live
Ep. 8: Six Website Fixes to Win More Customers
Right now, every customer opportunity matters. And your website plays a big part in helping you win those new customers. In this podcast, we share six website fixes you can make so you don't lose those opportunities. Whether you're focused on survival or you're trying to position your business for new growth, each of these will help; and it won't take a rocket scientist to implement. Here are the six fixes: 1. Clarify - make sure your headline and main image answer three critical questions so it can pass the grunt test.
2020-04-18
50 min
The Gravity Network Podcast
How To Market Your Business During COVID-19 with Steve Phipps
Trey and Jakob are joined today by the Founder and CEO of Wayfind Marketing, Steve Phipps. Steve is a visionary, pathfinder, waymaker, and trailblazer. With a zeal for adventure and insatiable curiosity, Steve leads his team and clients on creative expeditions into new and uncharted marketing territories. On this episode, Steve walks us through his marketing and entrepreneur journey and answers the question, “How can you market your business in the middle of COVID-19?” Get in touch with Steve: Wayfind Marketing www.wayfindmarketing.com Conn...
2020-04-17
36 min
Wayfind Marketing Live
Ep. 7: How to Network Like a Champ While We're All Stuck at Home
Does marketing your business depend on getting out and attending networking events and activities? If so, you're not alone. Many of us are having to reinvent how we network and meet people since almost every in-person event has been canceled. In this podcast, we are joined by Jana Cardona, the Executive Director for BNI Midsouth. We discuss how to creatively network and move your business forward, one Zoom meeting at a time. Wayfind Marketing Live is based in Memphis, TN, and hosted by Steve Phipps and AnnieLaurie Walters. Steve is the founder and...
2020-04-15
45 min
Wayfind Marketing Live
Ep. 6: Three Steps to Clarifying Your Marketing Message & Winning More Customers
I'm willing to bet that no one has ever said they love feeling confused. Well, there was that one guy I went to school with, but other than him, people don't like confusion. More importantly, your customers and prospects don't want to be confused, especially when it comes to figuring out how your business can make their life better Because, as the saying goes, if you confuse, you lose. But clarity will win every time. Especially when it comes to marketing and sales. And if your brand can clearly communicate with your audience, you can outrun your...
2020-04-12
46 min
Wayfind Marketing Live
Ep. 5: How Businesses Can Navigate the New Normal When It's Always Changing
Our current events have forced each of us to ask a ton of questions about our business: How to keep it afloat? How should we help our customers? How do we sell without sounding like a jerk? We are also painfully aware of the flaws in our business and are working like mad to keep things running. It's time for a sanity break!! In this podcast, I have a conversation with Don Farrell, Chief Cultivating Officer at Fresh Revenues. Don has years of experience leading and growing his companies...
2020-04-08
38 min
Wayfind Marketing Live
Ep. 4: Three Marketing Essentials to Cut Through the Noise & Win More Customers
There's more noise and clutter on social media and our inboxes than ever before as more people are working from home and using digital channels to communicate. Which means it's easier than ever to ignore your emails and marketing messages. So how does your business stand out from everyone else? How do you get your message across so customers listen and respond? In this episode, we discuss three critical things that every business needs to win more customers. We will also walk through the three stages every customer goes through so you can make better marketing decisions...
2020-04-06
43 min