Shows
Deal Forge#3 - Wayne Aston (The School of Hard Knocks and Raising Billions)Wayne Aston is a seasoned real estate entrepreneur and developer. He has raised hundreds of millions of dollars over multiple funds for development efforts across a variety of asset classes.He brings a powerful perspective on what it really takes to raise capital at an elite level and deploy it effectively in today’s evolving market. You can find Wayne Aston on LinkedIn. Check out his podcast “The Frontier Line” for more.
2025-05-301h 04
ASTON INCORPORATEDEpisode 18- Fight Fire with Superior Fire- Combat Tactics for Business Success: Embracing Aggression and Resilience in EntrepreneurshipEver wondered what military strategies can teach us about thriving in the cutthroat world of business? My co-host, Dallin, and I draw from my Marine Corps School of Infantry experience to share the audacious tactic of 'fighting fire with superior fire' and its surprising relevance to facing challenges in entrepreneurship. We dissect the aggressive stance Utah's Crumble Cookies took in their legal battles and discuss when it might be time for businesses to charge forward into the fray, rather than duck and cover.As we navigate through the episode, expect to unravel the secret sauce to setting...
2022-08-1041 minASTON INCORPORATEDEpisode 17- Collision for Expansion: Transforming Conflict into Unity and Personal GrowthEver found yourself sidestepping a tough conversation, only to have it loom larger in your mind? You're not alone. Dallin and I take an unflinching look at the role conflict plays in our personal and professional lives, and why embracing it could be the key to unlocking growth. We swap stories and strategies, pulling from the sage advice of therapists and life coaches, to walk you through the transformative idea of "Collision for Expansion." It's a candid exploration of how direct confrontations, often seen as a negative force, can actually fortify bonds and lead to profound personal development.
2022-08-0326 minASTON INCORPORATEDEpisode 16- Mastering the Art of Negotiation: Real Estate Deals and Relationship Dynamics with Chris VossEver wondered what it takes to transform a tense negotiation into a triumphant agreement? Our latest episode features Chris Voss, former FBI negotiator and acclaimed author of "Never Split the Difference," who joins Wayne and me in an eye-opening discussion on mastering this essential skill. We delve into the real-world applications of negotiation, from sealing the deal in high-stakes real estate to ensuring harmony in our personal lives, all while maintaining integrity and steering clear of manipulation.As the conversation unfolds, we peel back the layers of negotiation within business and real estate, unearthing the delicate balance...
2022-07-2644 minASTON INCORPORATEDEpisode 15- Integrity: Cultivating Extreme Ownership and Transforming LeadershipDiscover the unyielding power of integrity and how it's the bedrock of extreme ownership in our latest episode, drawing from the wisdom of Jocko Willink and Leif Babin's transformative principles. We lay it all on the line, discussing the highs and lows of standing by your commitments, adjusting on the fly when life throws a curveball, and the vital importance of transparent communication. Trust is a fragile treasure, and we're here to show you how to guard it with your life. Our candid conversation will challenge you to differentiate between genuine integrity and the all-too-common excuse-making that undermines personal...
2022-07-1931 minASTON INCORPORATEDEpisode 14- Harnessing Debt as a Wealth-Building Ally: Real Estate Strategies and Financial Acumen with Wayne and Dallin AstonStrap in as Wayne Aston and Dallin Aston unravel the mysteries of leveraging debt to your advantage! We'll share war stories, including my own brush with a mountain of debt, and show you how to turn what many see as a financial foe into an ally. Whether you're a newbie or a financial veteran, this episode promises to shift your perspective on the power of smart borrowing.We dedicate a good chunk of our conversation to the art of structuring debt for real estate ventures, breaking down the complexities of the capital stack. Explore with us how...
2022-07-1234 minASTON INCORPORATEDEpisode 13 -The Obstacle is the Way : Embracing Stoic Wisdom in Real Estate and InnovationHave you ever considered that the roadblock in your path may just be the stepping stone you need? Join Wayne and me as we tap into the wisdom of Ryan Holiday's "The Obstacle is the Way" and the time-tested Stoic principles of Marcus Aurelius to unearth how our perceptions not only shape our responses to life's hurdles but can transform them into opportunities for unrivaled growth. Our discussion traverses my journey as a resilient real estate developer who, faced with innumerable challenges, learned to harness optimism to forge ahead where others might retreat.We take you through...
2022-07-0543 minASTON INCORPORATEDEpisode 12- Lead with Love: Unleashing Team Potential Through Compassion and RespectCould the secret to unparalleled team performance lie in the heart, not just the mind? Join us as we, Wayne and Dalin Aston, tackle a leadership approach that’s as unconventional as it is powerful - leading with love. Our journey through the worlds of military precision, athletic triumph, and entrepreneurial spirit reveals how a pinch of compassion can yield a heap of loyalty. We aren't shy about sharing stories from my time as a Marine Corps machine gunner, state championship football player, and now a devoted resort developer. Discover how simple acts of empathy and genuine concern for th...
2022-06-2825 minASTON INCORPORATEDEpisode 11- Dollars Follow ValueEver wondered why some businesses flourish while others flounder? The secret is simple yet profound: dollars follow value. In our latest Universal Principles series, we unravel this truth and how a value-centric approach can spell success for entrepreneurs. I'll take you through a transformative moment from my past that turned my focus from chasing money to creating value, and discuss Russell Brunson's ingenious value bundle strategy, which has revolutionized product marketing by amplifying appeal and worth.Venture further into our exploration as we dissect the power of a unique value proposition in today's experience economy. You'll hear...
2022-06-2138 minASTON INCORPORATEDEpisode 10- Maximizing Profits in Vacation Rentals: Demystifying OTA Fees and the Power of Direct BookingsEver wondered how much of a bite Online Travel Agencies (OTAs) like Airbnb and Booking.com take from your nightly rental earnings? Wayne and Dallin Aston are here to unravel the hefty fees charged by these platforms and explore the tantalizing possibility of boosting your profits through direct bookings. We're peeling back the curtain to give you an insider's look at the behind-the-scenes of channel management strategies and the vast landscape of over 300 OTAs that could be at your fingertips. It's not just about saving on fees; we're diving into the exposure these giants provide and weighing it against the...
2022-06-1416 minASTON INCORPORATEDEpisode 9- Mastering Brand Identity: A Deep Dive into Branding, Marketing, and Profitable StrategiesUnlock the secrets to elevating your business with a masterclass in distinguishing branding from marketing and advertising, as Dalin and I, Wayne Aston, dissect these vital concepts. With Dalin’s marketing prowess, we bring you a riveting discussion that will reshape your understanding and equip you with the tools for creating a robust market identity. Our conversation dives into the game-changing rebrand of Maverick's convenience stores, a testament to the orchestrated power of these three pillars when harmonized effectively.We’re living in an age where a brand is the beating heart of your enterprise, setting the stag...
2022-06-0727 minASTON INCORPORATEDEpisode 8- Navigating the Realms of Real Estate: Syndication vs. Fund InvestingEmbark on a journey through the world of real estate investment with Dallin and me as we peel back the layers of syndication and fund structures, revealing how anyone can take a slice of the property pie. We swap tales from the trenches, mine peppered with the highs and lows of syndication, while Dallin charts his ascent from financial uncertainty to commanding investment funds. Our candid conversation promises to arm you with the wisdom to navigate the legalities of LLCs and the fortitude to embrace both the stumbles and strides of your investment odyssey.Tune in for...
2022-05-3147 minASTON INCORPORATEDEpisode 7- Mastering the Art of Short-Term RentalsHave you ever fantasized about running your own Airbnb and transforming idle space into a buzzing profit generator? Wayne and I are here to turn that dream into a roadmap, guiding you through the thrilling world of Airbnb entrepreneurship. Our latest exchange is crammed with actionable insights that will help you carve out your niche in a marketplace where the right strategy can turn your property into a sought-after destination. We'll navigate you through the maze of creating an experience that leaps out from the millions of listings, ensuring your space isn't just another option, but the option for...
2022-05-2433 minASTON INCORPORATEDEpisode 6- The Two PathsVenture beyond the safety of the everyday blueprint and tap into the uncharted territories of success with your hosts, Wayne and Dallin Aston. As trailblazers ourselves, we're peeling back the curtain on the sacrifices and the seismic shifts in social circles that often accompany the rise to the top. Our candid discussions unearth the raw truth about what it takes to break the social agreement and navigate the waters of envy that success can stir, sharing stories that promise to challenge your perception of what it means to truly 'have.'This episode is not just about...
2022-05-1741 minASTON INCORPORATEDEpisode 5- Expansion is an ObligationEmbark on a transformative journey through the four pillars of a harmonious life: body, balance, being, and business. We unravel the tapestry of true success, which weaves together the threads of physical wellness, strong relationships, spiritual growth, and professional achievement. Join us as we chart the course towards a holistic triumph that redefines prosperity beyond the bank account, emphasizing the integration of the four Bs into a seamless blend that sings with personal fulfillment.Our conversation takes a disciplined leap into the realm of fitness, where the might of a strict diet and rigorous workout routine does...
2022-05-1132 minASTON INCORPORATEDEpisode 4- Unlocking the Secrets of Profitable Nightly Rentals and the Art of Hospitality InvestmentDiscover the allure of resort-grade amenities and higher revenue potential in nightly rental markets—could this be your next investment move? Wayne and Dallin Aston are back for another session at Aston Incorporated, where we peel back the layers of the real estate sector. From the charm of a 100-unit nightly rental to the diverse classes of multifamily apartments, we dissect the financial dynamics and emotional reasons that influence our choices in property investments. If you're looking to understand how deal quality impacts profit margins or why locations like Moab, Utah, are a goldmine for savvy investors, you've come to...
2022-05-0441 minASTON INCORPORATEDEpisode 3- Bootstrap and Build: A Real Estate Investment GuideEver dreamt of stepping into the dynamic realm of real estate investment? This episode promises to offer an in-depth understanding of the world of real estate, transforming your ambitions into achievable endeavors. We kick-start the conversation by sharing our personal journeys, including triumphs, pitfalls, and continuous adaptability in the ever-evolving real estate landscape.Transitioning into the world of real estate can often feel like navigating uncharted territory. Dallin, our co-host, illuminates this process by sharing his personal transition into the industry, offering invaluable insights into how to tackle the unknowns and ask the right questions. He also...
2022-04-2645 minASTON INCORPORATEDEpisode 2- Discovering Your Why: Unveiling the Deeper Drive Behind Life and LegacyWhy do we climb out of bed every morning and face the day ahead? This burning question is at the heart of our latest heart-to-heart on the podcast, as Dallin and I, Wayne Aston, delve into the motivations that steer our ship through life's tumultuous seas. Embark on a journey of reflection and self-discovery with us, as we recount the pivotal moments and sage advice that shaped our quest for success. We reminisce about early career crossroads, where the wisdom of grandfathers and fathers clashed, guiding us to learn trades or chase academic accolades. Experience our realizations that the...
2022-04-2043 minASTON INCORPORATEDEpisode 1- Cracking the Code of Successful Entrepreneurship: Insights from Wayne and DallinCrack the code of successful entrepreneurship with us as we hear from Wayne, a former college dropout turned passionate developer, and Dallin, a young entrepreneur with a deep desire to learn and maximize his life. Their tales of resilience, passion and taking calculated risks will undoubtedly light a spark in you. We explore the power of connection and the art of navigating the world of entrepreneurship with a strategic eye.Ever wondered what sets a successful entrepreneur apart? The answer lies in embracing the unknown and staying true to your passion. Wayne and Dallin are the perfect e...
2022-04-1240 min