Shows
Analytics InsightPower of First-Party Data in Multi-Channel Marketing: Insights from Abhijat Shukla, WebEngageAbhijat Shukla of WebEngage shares how first-party data is reshaping multi-channel marketing, improving personalization, and driving customer retention.
2025-07-1431 min
The UpstreamLifeWhy WebEngage is building a platform for startups to meet investors & talk retention metricsIn this episode of theUpStreamLife.com we talk to Nitya Shah, lead WebEngage Startup Program and Anand Lunia from India Quotient who talk about annual demo days and their importance.00:00 - Introduction01:25 - Customer acquisition and retention marketing, what is important?05:27 - Reviewing startups on a demo day.09:00 - Retention metrics and why its important.15:00 - Why WebEngage curates great startups?23:50 - The example of Carwale's success.25:55 - The demo day.Support the showThanks for Listening! Follow Us on Facebook, Instagram, Twitter, LinkedIn or...
2023-11-2939 min
The UpstreamLifeUnderstanding RETENTION MARKETING - Hear Why WebEngage Believes It Can Help Startups | Ft. Nitya ShahIn this episode we talk with Nitya Shah who leads the WebEngage startup program. He discusses why early stage startups need to focus on retention marketing.----------------------------------------------------------► Visit Our Website: www.theupstreamlife.com-----------------------------------------------------------► Facebook : @TheUpstreamLife► Instagram : @TheUpstreamLife► Twitter : @TheUpstreamLife► Youtube : @TheUpstreamLife► Linkedin : @TheUpstreamLife-----------------------------------------------------------Disclaimer: The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.-----------------------------------------------------------00:00 - Intro 00:50 - WebEngage & its startup...
2023-09-1240 min
MarTech Well Done PLHakuj wzrost jak ekspert - Wywiad z Adamem WesołowskimDzisiaj moim gościem jest specjalista od wzrostu, CEO Growth Officer at Edvoy. Osoba, która w internecie i tematach wzrostowych projektów internetowych jest od wielu lat. Rozpoczynał karierę w takich projektach jak Nasza Klasa, Pizza Portal, mentor dla startapów w projektach googlowych, obecnie Growth Strategy Builder w projektach międzynarodowych - Adam Wesołowski.
Sponsorem kanału jest ➡️ https://user.com/pl/
Linkedin Adama: https://www.linkedin.com/in/adamwesolowski/
Linki do firm wspomnianych w artykule:
Edvoy: https://edvoy.com/
Ladder.io: https://ladder.io/
Nasza-klasa: https://pl.wikipedia.o...
2023-02-211h 39
The Growth ChatEpisode 31: The Art of Writing a Perfect B2B Email NewsletterIn this podcast, we sit with Gaurav Arora, Senior Manager - Demand Generation at @WebEngage, to decode the ingredients behind Webengage's super successful email newsletter. The framework and tips are yours to steal.
2022-10-1750 min
The Growth ChatEpisode 3: The Art of Writing a Perfect B2B Email NewsletterIn this podcast, we sit with Gaurav Arora, Senior Manager - Demand Generation at @WebEngage, to decode the ingredients behind Webengage's super successful email newsletter. The framework and tips are yours to steal.
2022-10-1700 min
High IQ: What Is Your IndiaQuotient?Episode 5 - WebEngage’s Journey of Pivoting to a Full Stack Customer Engagement Solution- Ft. Avlesh Singh (Co-founder, WebEngage), Madhukar Sinha (GP, IndiaQuotient), Gagan Goyal (GP, IndiaQuotient)In episode 5 of High IQ podcast, Avlesh Singh talks about his journey of pivoting Webengage from an in-the-moment conversion tool to a full-stack customer engagement solution. He discusses what prompted him to pivot Webengage, the challenges faced in the process, the insights found, and what motivated him to fight the long battle.
2022-09-1256 min
Forbes India - Tech ConversationsAvlesh Singh at WebEngage on the convergence opportunity with first-party data marketingIn this episode, Avlesh Singh, co-founder and CEO of WebEngage, talks about building a profitable $20 million ARR SaaS company – which he expects will grow 100 percent this fiscal year as well, after 2021-22 – in the competitive space of customer engagement and retention. He also talks about the big changes in the world of marketing and ads that will push the idea of first-party data marketing to the top of the CMO’s agenda, and how that presents a large opportunity for WebEngage.
2022-09-0835 min
Fountainhead Leadership Series by WebEngageA Fintech Playbook Like No Other - In conversation with Ajinkya Kulkarni, Co-Founder Wint WealthDigital transformation is surging ahead and among the many industries that illustrate that change, one of them is the Fintech industry bringing in an exponential increase in new technologies, and players in the market.
So how can one ensure their Fintech company sustains the growing change & competition?
Join our latest session from the FountainHead Leadership series where Ajinkya Kulkarni, Co-founder at Wint Wealth, where he'll share how one can build a successful Fintech company, and the growing importance of personal branding & more!
2022-07-0857 min
Fountainhead Leadership Series by WebEngageThe Performance Marketing Puzzle - In conversation with Sachin Uppal, Co-Founder, FanVideoFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
A majority of startups run out of cash because of mismanaged spends on performance marketing and poor attention to repeats. Let's break down what your marketing mix should look like as you grow from zero to one and one to ten.
Join us for a conversation with Ankur...
2022-05-091h 08Fountainhead Leadership Series by WebEngageMoney Matters: Runway, Cashflow, Debt and Profits - In conversation with Abhiroop Madhekar, Co-founder and CEO at VelocityFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
Abhiroop worked as a management consultant at McKinsey for 5 years with experience across Financial Services and Technology in India and SE Asia.Post McKinsey, he co-founded Taskbob (a consumer internet startup) and scaled it to market leadership. Most recently, he worked with SAIF Partners (a top venture capital fund in...
2022-05-0956 minFountainhead Leadership Series by WebEngageWeaponize your consumer business with SaaS powerFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
Rajiv is a high-performing & results-oriented professional with international experience in the areas of - Product Management, Consulting, Business Development, Strategy, Program Management, and Business Analysis. He has a Solid Experience in business intelligence and analytics in financial services and cards industries and also has worked with large data sets and...
2022-04-0551 minFountainhead Leadership Series by WebEngageStarting up: Marathon, Not a Sprint - A conversation with Aloke Bajpai , Group CEO & Co-Founder, ixigoFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
Join us for a fireside chat with Ankur Gattani, VP Growth and Marketing, WebEngage, and Aloke Bajpai, CEO & Co-Founder, ixigo on Starting up: Marathon, Not a Sprint
Aloke Bajpai is ixigo.com’s Co-Founder and CEO. Aloke graduated from IIT Kanpur in 2001 and started his career at Amadeus in...
2022-03-141h 00Fountainhead Leadership Series by WebEngageLet’s Build a Company - A conversation with Harpreet Singh Grover, Co-Founder, CoCubes & Author, Let’s Build a CompanyHarpreet started up in 2007. When it was far from being fashionable to do so. Had a roller coaster ride building CoCubes, a platform to connect colleges and companies, before exiting to AON Hewitt and then turning an author to a popular book that's a must-read-for-every-current-or-aspiring-founder called 'Let's Build a Company'.
Many now-well-known and unknown entrepreneurs from IIT Bombay have been friends and mentees to Happy - his take on a variety of entrepreneurial dilemmas tends to be super real, minus the fluff.
Join us in this conversation as we speak about entrepreneurial motivation, resilience, and...
2022-02-2557 minFountainhead Leadership Series by WebEngageDigesting the Millions : Deploying Capital Well by Revant Bhate, Co-Founder and CEO - Mosaic WellnessFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
Pressure to deploy large amounts of capital can cause indigestion - too many threads /experiments opened at the same time. Speed of hiring can bloat the org, hurt culture, focus, and sustainability.
How do you do this consciously and play the long game? Let's learn from Revant...
2022-02-181h 15Fountainhead Leadership Series by WebEngageThe Tech Conundrum for D2C Brands - Conversation with Deep Ganatra, CTO - Good Glamm GroupFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
Join us for a fireside chat with Ankur Gattani, VP Growth and Marketing, WebEngage and Deep Ganatra, CTO, Good Glamm Group on The Tech Conundrum for D2C Brands.
Deep is an entrepreneur with Over 17 years of experience in leading multiple technology-focused B2B and B2C organizations...
2022-02-1058 minFountainhead Leadership Series by WebEngageBlue Oceans in Edtech - A Conversation with Namita Dalmia, Partner, Enzia VenturesFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
Join us for a fireside chat with Ankur Gattani, VP Growth, and Marketing, WebEngage, and Namita Dalmia, Partner - Enzia Ventures on Blue Oceans in Edtech.
Namita brings deep expertise in the intersection of policy, innovation, and technology in education and leads the Edtech narrative in India. Her...
2022-02-1050 minFountainhead Leadership Series by WebEngageBlue Oceans in EdtechFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks.
Join us for a fireside chat with Ankur Gattani, VP Growth, and Marketing, WebEngage, and Namita Dalmia, Partner - Enzia Ventures on Blue Oceans in Edtech.
Namita brings deep expertise in the intersection of policy, innovation, and technology in education and leads the Edtech narrative in India. Her...
2022-02-1059 minFountainhead Leadership Series by WebEngageBeing an Enterprise CMO todayFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks. We're pretty sure these will educate, inspire and entertain the audience and the proactive ones will use the opportunity to get the hard questions answered.
Join us for a fireside chat with Ankur Gatani, VP Growth&Marketing, WebEngage, and Deepali Naair, Chief Marketing Officer, IBM - India & South Asia, on...
2022-01-1418 minFountainhead Leadership Series by WebEngageThe D2C TakeOff: The Pitfalls to Avoid on AmazonFountainhead Leadership Series by WebEngage intends to bring together leaders and experts from the industry with deep, meaningful, and actionable insights at both strategic and tactical levels to startup founders on ambitious growth journeys and answer nuanced questions that tend to get missed in high-level motivational talks. We're pretty sure these will educate, inspire and entertain the audience and the proactive ones will use the opportunity to get the hard questions answered.
Join us for a session with Srikar Adavi, Senior Manager(Seller Advertising) - Amazon, on The D2C TakeOff: The Pitfalls to Avoid on Amazon.
2022-01-1442 min
The Neon ShowAvlesh Singh on building WebEngage, a 100 cr revenue company and being resilient in the last 10 years# 5M+ Shopping Moments Personalized#400M+ Monthly Active Users Engaged#30B+ Messages Sent Monthly#$10B+ Additional Revenue DeliveredThese are some of the metrics driven by WebEngage, which caters to 400+ global brands as a robust customer data platform, personalization engine, omnichannel campaign manager, and an analytics engine. In today’s episode we have Avlesh Singh, WebEngage’s, CEO & Co-founder, sharing insights on how they’ve built a seamless full-stack Retention OS....
2022-01-0249 minFountainhead Leadership Series by WebEngageYear 27, Still Day 1, Let’s Talk Culture@Amazon With Siddharth NambiarSiddharth Nambiar is the Founder of Amazon Now product from business plan to the largest local selection available in 2 hours, with India-first product inventions layered on Prime Now global platform.
Siddharth has inculcated a healthy culture of collaboration and data-based decision-making among product, category, and marketing teams at Amazon Prime Now. He is logical, transparent, and as a manager provides the required level of air cover for his team.
Key Takeaways from the session:
Scaling your business using culture as a strategic tool
Building a culture you can be proud of
...
2021-12-2450 minFountainhead Leadership Series by WebEngageBranding 101: The Startup AngleVani is a 20 year veteran in Consumer Brand building across Coke, Unilever, PepsiCo. (one of the brands she's built) She was on the ‘Business Today’ list of Hottest Young Executives under 40 in 2015. She now mentors ambitious consumer brands under her consulting play called CherryPeachPlum Growth Partners. Fountainhead Leadership Series by WebEngage is a consolidation of all our Community, Ecosystem, and Education efforts. As the first initiative within this umbrella, we're pleased to invite you to the Fountainhead Leadership Series. It's an expression of our commitment to building an ecosystem of enduring businesses and supporting resilient founders in the ways we c...
2021-12-241h 04Fountainhead Leadership Series by WebEngageBuilding Enduring Businesses: A conversation with Rajan AnandanIn this session you will learn:
- 90% of startups fail as many of them run out of cash. What's been your observation about those who survive? What do they do differently?
- You hear a lot of pitches, see companies in Surge. How mature are the founders in their thinking now?
- Spend-like-this-is-the-last-money-you'll raise. Will that preclude you from investors who like aggressive growth?
- How to recruit your Board to maintain sanity with serious cash in the bank?
- What's the best time to start caring about retention?
2021-12-2446 minFountainhead Leadership Series by WebEngageMetrics that matter for fundraising : A conversation with Karthik ReddyKarthik Reddy is the Co-founder & Managing Partner at Blume Ventures, one of the leading VCs in India. Over the last decade, Karthik has played a key role in overseeing some of the top investments at Blume, including HealthifyMe, Unacademy, Dunzo, Servify, Exotel, and other household names.
What you can listen to and learn in this session:
1. What are the various metrics that early-stage Founders should track
2. When should they start tracking these metrics
3. Retention-related metrics one should track?
4. Vanity metrics and how to stay away from them
2021-12-2438 minFountainhead Leadership Series by WebEngageStarting Up today - Marathon or Sprint?Rahul Chowdhri is an investment professional at Stellaris Venture Partners. An IIT-K and IIM-C alumnus, some of Rahul’s key investments include household names like Mamaearth, Zouk, Simplilearn, and more.
What you will get to hear in this session:
- State of the Ecosystem
- Building Strong Businesses
- Startup Support and The WebEngage Startup Program
- And More...
2021-12-2447 minFountainhead Leadership Series by WebEngageBuilding fundamentally strong businesses using the power of user retention: A fireside chat with Anand LuniaIn this session, you’ll learn:
- How Retention led Moats would separate winners from losers?
- Is there a way to grow aggressively without risking running out of cash?
- Have you seen promising startups struggle because of poor cash management?
- What are your winners doing differently?
- How does one compete in these times?
- What are the cultural implications for a startup hacking growth via shortcuts?
2021-12-2027 min
The Startup OperatorEP 143 : Building a SaaS Business - Avlesh Singh (Co-founder & CEO, WebEngage)Avlesh Singh is the co-founder and CEO of WebEngage, a decade old SaaS platform that powers user retention. In this episode Avlesh spoke about the multiple pivots the company had to go through, what starting a SaaS company is like and more in his conversation with Roshan Cariappa. Topics: 00:00 Introduction 01:33 Founding journey of WebEngage 16:04 Picking the right problem & market 22:12 Starting a SaaS company: 2010 v/s today 25:28 Building in India for the world 31:47 Building a decadal business 36:10 WebEngage Startup Program
2021-12-1649 min
Indian Silicon Valley with Jivraj Singh SacharE40 - Demystifying Venture Capital w/Blume's Karthik ReddyIn this Episode, I (@Jivraj Singh Sachar) speak with Karthik Reddy, Managing Partner of Blume Ventures.
Blume Ventures is an institutional venture capital fund with more than 225 Million Dollars in Assets Under Management. Blume is a homegrown fund, which has scaled exponentially since it was founded in 2010 having institutionalised its approach bagging portfolio companies like Unacademy, Dunzo, WebEngage, Purplle, GreyOrange, Milkbasket, HealthifyMe and more, it has invested cumulatively invested in more than 145 companies to date. Blume is definitely one of the most successful VC Funds in India making it the much coveted cheque that all aspiring Founders...
2021-04-111h 04
The Startup OperatorRoundup #15 : KreditBee, Ally.io, Venture Capital, Space Innovation, Tapchief, and moreWelcome to another episode of The Startup Operator Roundup, where Roshan Cariappa and Gunjan Saha discuss - 👉🏽 Hot takes and news from the week that was in the Startup world 👉🏽 India’s first satellite from a Startup 👉🏽 PM's message to India's Startup founders and more... Enjoy the week's summary with a cuppa as Roshan & Gunjan talk about, - Top funding deals of the week: Zomentum, Ally.io, Zolve, & KreditBee - Freshworks Co-Founder starts a new venture fund for SaaS - Unacademy's acquisitio...
2021-02-2126 min
The Ashish Sinha ShowBeyond Tiktok: Here is how Sumit of Chingari App is focused on growth and retention.Welcome to a fresh episode of GrowthTalkies.com, a series of conversations on growth and retention which NextBigWhat has launched in partnership with WebEngage.
In this episode, we have Sumit Ghosh - running a very hot startup - Chingari app. ̛In this conversation with Ashish Sinha, Sumit shares some real candid perspectives on building a better TikTok alternative.
What’s interesting is Sumit’s candid take on building a mature product company that can go beyond TikTok’s smart machine learning algo and the timeframe it might take to get there.
Meanwhile, Chingari app is he...
2020-08-2442 min
EngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 14- Ashwin Shetty, Senior Manager-Marketing at Adda52EngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Ashwin Shetty, a Senior Marketing Manager looking after Retention, Loyalty, and Analytics at Adda52 - an online gaming platform. Here, he talks about the impact of the COVID-19 on the entire online gaming industry and reveals his insights on the right communication strategy for the marketers around.
2020-07-2428 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 13- Siddharth Dwivedi, Co-Founder & Head Of Marketing at VaizleEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
Siddharth Dwivedi is the Co-founder and Head of Marketing at Vaizle - a social media analysis tool. He is a master of content creation, marketing, and advertising with 6+ years of experience. He has also co-founded XOR Labs - a data-driven performance marketing agency.
2020-07-2132 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 12- Gaurav Bhawnani, Co-Founder, SuperHumans | Ex- Retention at LiciousEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Gaurav Bhawnani, the founder of Superhumans.ai, a SaaS product for people-first organizations. Here, he shares his insights on the need for new marketing and communication strategies for the food and beverage industry as well as the SaaS world.
2020-07-1632 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 11- Divya Dixit, SVP (Direct Revenue) - ALTBalajiEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Divya Dixit, the Senior Vice President of Direct Revenue, Marketing, and Analytics at ALT Balaji - a leading Indian OTT platform. Here, she talks about the impact of COVID on the OTT Industry overall and reveals the new communication strategies they’ve adopted at ALT Balaji.
2020-07-1441 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 10- Damandeep Singh, Ex-MilkbasketEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features, Damandeep Singh Soni, who is a Sr. Advisor for Marketing and Growth for multiple start-ups. He has extensive experience in entrepreneurship, marketing, strategy, growth, and the startup ecosystem. Previously, he was the Vice President of Marketing at Milk Basket, and before that he worked as a CMO for the APAC region at WeCash.
2020-07-0734 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 09- Naman Sarawagi, Co-Founder at Refrens.comEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features, Naman Sarawagi, Co-founder of Refrens.com - a market network for B2B service providers. He is also an independent director of E2E Networks Limited. He is a pioneer in the startup world, investing in different running startups. He also founded FindYogi - a price comparison platform for Indian e-commerce companies. Tune in to this episode!
2020-07-0230 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 08- Dhananjay Yadav, AVP-Growth & Marketing at HomeLaneEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features, Dhananjay Yadav, Associate Vice President of Growth and Marketing at Homelane - a home-designing platform. He has multiple years of integrated marketing experience across digital and outdoor advertising. Previously, he worked as a Head of Marketing at ClearTax India.
2020-06-3035 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 07- Sindhu Biswal, Sr. Growth Marketer at Pocket AcesEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Sindhu Biswal who is the Senior Growth Marketer at Pocket Aces, India’s fastest growing media house. It has 3 media channels Dice Media, Filter Copy, Gobble, and a gaming channel Loco. He played a pivotal role in app marketing, events marketing at PayTm Insider. He also was one of the Founding members and Marketing Lead at Dogether, a social networking platform selected at Facebook Start.
2020-06-2333 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 06- Vibhu Bhushan, Co-Founder & CPO at GradeUpEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Vibhu Bhushan who is the Co-Founder and Chief Product Officer of Gradeup - India’s leading Ed-Tech company. He looks after the growth, product, and marketing strategy as well. He started this in late 2015 and envisions to lead the market in such a short span of time. Previously, he also co-founded Nogle Technologies as well.
Check out all the episodes of EngageCast: https://we...
2020-06-1844 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 05- Rewriting The Marketing Playbook For 2020 & Beyond | Ramalingam SubramanianEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Ramalingam Subramanian - Head of Brand and Communications at CoinDCX. Here, he shares his deep insights on the unusual effects of the pandemic on the cryptocurrency world. He covers the change in the user behavior witnessed during this phase and reveals their unique marketing strategies to combat the change.
2020-06-161h 02EngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 04- Rewriting The Marketing Playbook For 2020 & Beyond | Abhishek PatilEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Abhishek Patil, head of Product and Growth at Cred. He talks about the short-term and long-term impact of COVID on the Fin-Tech ecosystem. Furthermore, he reveals his restructured marketing and engagement strategies that they adopted in Cred.
Check out all the episodes of EngageCast: https://webengage.com/resource/podcast/
2020-06-1131 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 03- Rewriting The Marketing Playbook For 2020 & Beyond | Abhishek ShettyEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
This episode features Abhishek Shetty, CMO and Head of E-Commerce and Omni-Channel Sales of Celio, India. He talks about his re-structured strategies to combat the effects of COVID on the fashion industry and offline retail shops. He is an alumnus of ISB, Hyderabad accompanied by 11+ years of experience in Sales and Marketing.
2020-06-0937 minEngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 02- Rewriting The Marketing Playbook For 2020 & Beyond | Manav SethiEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
In this episode, we are speaking with Manav Sethi, Group CMO of Eros International about the challenges faced by the OTT industry due to COVID-19. He has over 20+ years of experience in marketing and has also been the founding CMO of ALTBalaji, previously.
2020-06-0528 min
EngageCast | Riveting Growth Stories powered by WebEngageSpecial Edition | Episode 01- Rewriting The Marketing Playbook For 2020 & Beyond | Meera IyerEngageCast is back with a special edition series about decoding the impact of COVID-19 on consumer brands, and how user engagement strategy has adapted to humanity's greatest healthcare crisis.
In the first episode, we are in conversation with Meera Iyer (CMO, Medlife), talking about the impact of COVID-19 on Medlife, and the online pharmacy in general. We also discuss how Medlife's marketing and engagement strategy has adapted due to the Coronavirus, and how they are plotting a growth path in 2020 & beyond.
2020-06-0237 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 13- The Art Of Building A Successful Startup And Everything Else In BetweenRand Fishkin is the ex-Founder and CEO of Moz and the current founder and CEO of SparkToro. A leader in the field of search engine optimization, Rand is also an author of the bestselling books “Lost and Founder” and “Inbound Marketing and SEO: Insights from the Moz Blog”.
Some of the notable achievements of his include:
i. In 2009, he was named among the 30 Best Young Tech Entrepreneurs Under 30 by BusinessWeek
ii. Co-founded Inbound.org along with Dharmesh Shah of HubSpot
iii. One of the early introducer of SEO as an Industry
iv. He has r...
2020-03-0359 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 12- How Junglee Games Is Building India's Leading Skill Gaming PlatformBharat Bhatia is the VP of Marketing at Junglee Games - a leading skill games company in India. During his previous stints, he worked as the Deputy General Manager of Marketing at Paytm and Manager of Global CRM at Foodpanda. He is an alumnus of the Institute of Management Technology, Ghaziabad.
In this episode…
We speak to Bharat about user engagement and retention in the online gaming world which includes:
i. The state of real money games in India.
ii. The importance of user experience in online gaming.
iii. Why marketers sh...
2020-01-3047 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 11- Why A Mobile-First CX Strategy Is Critical For Growth In The GCC Region – The Rehlat StoryAvinash Ambati is the Product and Growth head at Rehlat, earlier working as a Product Manager for Mobile Apps at the same company. He is an alumnus of IIM Indore. He has also worked with Mother Dairy and Nuance Communications in the past.
Avinash’s profile at Rehlat includes working on trip module planning, user retention, user engagement, data warehousing, Karam wallet and handling the complete P&L of Flights, Hotels, and Cabs.
In this Episode:
Avinash shares deep insights on the OTA industry whereas he reveals the critical factors necessary in driving gr...
2020-01-021h 14EngageCast | Riveting Growth Stories powered by WebEngageEpisode 10- How ALTBalaji is supercharging growth in the OTT space with an India-first approachIn this episode of EngageCast, we speak with Divya Dixit of ALTBalaji. She heads the marketing at ALTBalaji as their Senior Vice President and Head of Marketing.
Divya leads the marketing at ALTBalaji which is the country’s first large OTT platform with only original content tailor-made for Indian audiences. It is aimed at the urban mass that consumes both popular foreign and Indian shows online. Besides its popularity in the metros, over 80% of its traffic coming from Tier I and Tier II towns.
Within six months of launch, ALTBalaji was ranked among the top th...
2019-12-1255 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 09- How To Create A Robust Full-Funnel Strategy For Scaling FinTech BusinessesDamandeep Singh Soni is a startup growth consultant with an extensive experience of over 20 years in the marketing domain. During his previous stints, he served as the Head of Marketing and Growth at Mobikwik, India Head at LINE messenger and Chief Marketing Officer (APAC) at WeCash – a Chinese fintech unicorn.
In this episode…
We speak to Daman about his experience as a marketing and growth professional and discuss the nitty-gritties of growth marketing, which include:
i. The important aspects of a user journey map in fintech businesses
.
ii. How difficult is it to...
2019-10-241h 00EngageCast | Riveting Growth Stories powered by WebEngageEpisode 08- Top Actionable Strategies To Achieve 10x Growth For FinTech BusinessesUdayan Walvekar is the Product Marketing Manager at Razorpay - one of the leading payment solutions in India. He has over 10 years of experience in growth marketing and has worked across various industries including pharmaceutical, advertising, healthcare, SaaS and fintech. Udayan has been an advisor to multiple startups in the Silicon Valley on their growth strategy.
In this episode, he talks about:
i. Why consumer feedback is important while designing an impeccable product.
ii. How collaboration among the tech, service and marketing team leads to better growth marketing
iii. What is the one...
2019-10-1045 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 07: Delivering Consistent Customer Experience With Multi-Channel EngagementArpan Biswas heads the marketing at Wonderchef- a leading Kitchenware brand, as their Chief Marketing Officer. He is an alumnus of IIT Kharagpur and IIM Calcutta. Arpan has worked across multiple industries such as Textile, Real Estate, Lifestyle, Food, Automobile and Homecare in his career which spans over ten years. Arpan has also worked as the brand manager of Britannia.
In this episode, he will be enlightening us on:
How to effectively craft a brand message
Why content marketing is extremely crucial for Kitchenware products
Choosing a pricing strategy that helps you enhances your brand perception
...
2019-09-1244 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 06- How MedLife Is Creating A Powerful Healthcare Brand With Customer CentricityMeera Iyer is the Chief Marketing Officer of Medlife – a leading online pharmacy. She is a seasoned veteran of the sales and marketing domain for 13+ years. During her previous stints, she has served as the Head of Marketing at Big Basket and Melorra. She has also played a crucial role in handling and managing some of our most loved brands at Unilever.
In this episode we talk about:
1. How online pharmacy is reshaping the healthcare industry in India?
2. Why customer experience is paramount for success in the online healthcare domain?
3. How to create ta...
2019-09-0546 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 05- Creating A High-Performance CRM Strategy for Consumer BusinessesDevam Saxena is the Group CRM Lead at Alshaya, a multinational retail franchise operator headquartered in Kuwait. Devam is a CRM industry veteran currently handling 90+ brands under the Alshaya portfolio. His past experience includes building highly effective marketing strategies for brands like Foodpanda and HCL Technologies.
In this episode, we take a closer look at:
1. How GCC consumers engage with B2C brands as compared to Indian consumers?
2. How CLTV gets affected by your CRM strategy?
3. How user data helps create better brand experiences at scale?
4. Which user engagement...
2019-08-2950 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 04- How To Ace CRO for SaaS & Scaling your Growth TeamLars Lofgren is the CEO of QuickSprout and ex-Director of Growth and Head of Marketing, KISSmetrics. He has considerable experience in growing businesses, building high performing teams and creating actionable CRO tactics for sustainable growth.
We speak to Lars about his experience as a marketing professional and discuss important aspects of SaaS growth marketing and CRO, which include:
1. Key learnings gleaned from working with industry leaders like Neil Patel
2. Things to avoid while building a SaaS business
3. Brilliant Strategies for forming high-performance growth teams
4. Unique CRO tactics and growth hacks to uplift w...
2019-08-231h 03EngageCast | Riveting Growth Stories powered by WebEngageEpisode 03- What is Growth Marketing?Pierre Lechelle– Pierre is a B2B SaaS marketing expert based out of California. He helps SaaS companies generate more revenue through growth marketing. So far he has helped 60+ companies achieve higher goals.
This episode has been hosted by Avlesh Singh, Co-founder and CEO at WebEngage.
We speak to Pierre Lechelle about his experience as a marketing professional and discuss the nitty-gritty of growth marketing, which includes:
1. Fundamental tenets of growth marketing
2. Solving growth problems at the product level
3. The difference between growth hacks and growth marketing
4. How to build gr...
2019-08-1432 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 02- Mastering Customer Experience in a Hyperlocal BusinessAbhishek Patil leads user growth at Dunzo; a billion-dollar company backed by Google. He is an ex-Sokratian who handled the e-commerce team (SOFIE) for scaling early-stage e-commerce business. Abhishek believes that growth can't be a hack and rather is a continuous experimentation process.
In This Episode...
We speak to Abhishek Patil about his journey as a marketing professional and discuss the nitty-gritty of growth marketing which includes:
Exploring specifics of the hyperlocal business’ growth strategy
Understanding how Dunzo tackles its churn rate
Diving deep into Dunzo’s customer engagement and retention strategy
Battling challenges in th...
2019-08-0843 minEngageCast | Riveting Growth Stories powered by WebEngageEpisode 01- The Secret Behind Winning 90% Repeat BusinessGaurav Bhawnani heads retention and revenue at Licious; an online (web & app) meat platform established in 2015. It is one of the front runners in India’s $ 30 billion meat market. Gaurav is a marketing professional with 6+ years of experience in industries ranging from revenue, category management, P&L management, and more. He firmly believes in the school of 'first principle'.
In this episode of EngageCast, we speak to Gaurav Bhawnani about his journey and talk about:
Diving deep into growth and retention strategies for consumer businesses
Understanding user engagement on web and mobile
Creating habit-forming digital experiences
Maxim...
2019-08-0156 min