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Nerds of Business
UNCUT: Neuroscience In Marketing, with Simon Hawk
BONUS: special 'uncut' episode.Simon Hawk is the best-selling author of The Decision Expedition and the instructor for the Nerds of Business course, Neuroscience Your Marketing. In this interview he explains what neuroscience is, why it's so important in marketing, and how it can help boost sales and cut ad spend.Guest Bios: Simon Hawk is the founder of https://www.thedecisionexpedition.com/What to listen out for:05:00 What is Neuroscience10:50 The nerd bot awakens – Choice Architecture16:55 Simon’s experience with BIG corporate brands20...
2022-10-04
41 min
WebBuzz:The Real Talk Around Real Estate Marketing
#040 How SEO Generated 4 Deals in 5 Weeks For This Real Estate Investor
Roger and Shawn are back with a new season and a new focus for the WebBuzz podcast. Real talk around Real Estate Marketing. On this episode, they talk with two rockstars from Ohana Legacy Properties out of Houston, TX. Listen in and hear how the switch to SEO has made a massive impact on their overall business. Want automation in your follow up process? https://leadvaultcrm.com Want a FREE Online Audit? Sign up here - Https://REIToolbox.com/breakthroughcall or Https://TopResultsConsulting.com/breakthroughcall ...
2022-08-29
1h 15
Nerds of Business
"The Lead Generation Chronicles" - Season 4 Trailer
A reliable source of qualified leads is the lifeblood of business for millions of entrepreneurs. But there’s almost an infinite number of ways to generate leads. So how do you work out which channel, strategy or platform will work best for your business?I’m Darren Moffatt, host of the Nerds of Business podcast. In season 4 I’m joined by marketing experts, founders, and entrepreneurs from around the globe as we embark on a quest for answers in the Lead Generation Chronicles.We go put on the 80’s gear and look at the old-scho...
2022-08-11
01 min
Inspo with Mark Bowness
Not for the faint hearted
Darren Moffatt is an award-winning business person, public speaker and podcast host who is passionate about entrepreneurialism. He is a recognised leader in both the financial services and digital marketing industries, and over a period of twenty years has helped hundreds of businesses grow. Since 2014 Darren has been Director of Digital Strategy & Content at 5 star digital marketing agency Webbuzz The Growth Marketing Agency. Darren, his partner Ben Carew & the team, have generated 150,000+ online leads for SME’s across a diverse range of industries. In 2012 Darren co founded a tech start-up ‘Facebook for Neighbours’ called Housenet. The social networking site w...
2022-07-14
49 min
Nerds of Business
#34. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson pt 2
BONUS: special 'uncut' episode – Part Two.Jessica Alderson is the founder of app So Syncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.Guest Bios:Jessica Alderson is the founder of https://www.sosyncd.com/What to listen out for:2:12 Jessica talks about the benefits she has found working together with her sister Lou.5:45 The personality traits Jessica draws upon as a business leader.8:58 Jessica’s inciting event which pushed her onto her own business path.12:48 Jessica’s most i...
2022-05-23
24 min
Nerds of Business
#33. UNCUT: Founder of SoSyncd.com dating app, Jessica Alderson
BONUS: special 'uncut' episode.Jessica Alderson is the founder of app Spsyncd. In interview she shares her story with Nerds of Business host, Darren Moffatt.Guest Bios:Jessica Alderson is the founder of https://www.sosyncd.com/What to listen out for:4.33 How the So Syncd app works7.27 Darren tells us his personality type and it is SPOT ON!11.30 Does the So syncd app attract a certain personality?13.54 The beginnings of so syncd21.09 Jessica talks to us on the topic of...
2022-04-07
25 min
Nerds of Business
#32. UNCUT: How A.I is disrupting content creation, with Suzette Bailey
BONUS: special 'uncut' episode.Suzette Bailey is the founder of SimpleMarketing.ai. In interview she shares her story with Nerds of Business host, Darren Moffatt.Guest Bios:Suzette Bailey is the founder of https://simplemarketing.ai/What to listen out for:0.55 Suzette Bailey's Journey to becoming the founder of a content AI company11.54 When Humans & AI work together16.24 The traits Suzette draws upon as an entrepreneur20:21 Suzette's Drive25.07 The definition of bootstrap25.51 Who Suzette draws inspiration from29.23...
2022-03-02
37 min
Leadership Conversations with Jonno White Podcast
Leadership Conversation- Episode 69 with Darren Moffatt
Name: Darren MoffattCurrent title: Director - Strategy & ContentCurrent organisation: WebbuzzDarren is an award-winning entrepreneur, with a proven track-record of online success. An insightful digital strategist, he is an in-demand speaker at business events on the topic of online marketing and digital disruption, and regularly features in the media.Resources mentioned in this episode:Free Download of The Leadership Survival Guide (10 World-Class Leaders Reveal Their Secrets)The Leadership Conversations PodcastThe Jonno White Leadership PodcastThe Leadership Question of the Day...
2022-02-18
41 min
Nerds of Business
#31. How to apply the leadership lessons of disruptive entrepreneurs to bring your vision to life!
Season 3: 'Mindset of the disruptive entrepreneur', Episode 6In the final episode of this six-part series, host Darren Moffatt and his guests uncover the BIG leadership lessons of disruptive entrepreneurs, and how to apply them for success in your business.Guest Bios:Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/Chris Brycki is the CEO and founder of Stockspot.com ht...
2022-01-24
43 min
Nerds of Business
#30. When entrepreneurs go BAD: sociopaths, burnout & destructive behaviours that ruin people & kill companies
Season 3: 'Mindset of the disruptive entrepreneur',Episode 5There is a 'dark side' to the entrepreneurial journey. In this episode we interview a business psychologist to explore the challenges of working with sociopaths, and how to deal with them. We also look at the Theranos story and the phenomenon of entrepreneur 'burnout'.Guest Bios:Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/What to listen out for:3:30 The story of Elizabeth Holmes12:45 The definition of a sociopath14:30 Behaviours...
2021-12-09
39 min
Nerds of Business
#29. Superhuman work ethic: how to leverage ambition and competitiveness to boost your entrepreneurial drive
Season 3: 'Mindset of the disruptive entrepreneur', Episode 4Success in business is almost impossible to achieve without working seriously hard. In this episode a business psychologist, a start up guru, and a tech founder share what it takes to maximise 'entreprenuruial drive'.Guest Bios:Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/Jonty Hirsowitz is the cofounder of Deferit https...
2021-11-25
57 min
Nerds of Business
#28. The ultimate 'X-factor': how confidence drives entrepreneurs to bend rules & supercharge profits
Season 3: 'Mindset of the disruptive entrepreneur', Episode 3There's an argument that success in business all starts with a strong sense of confidence. In this episode a business psychologist, a start up guru, and an indigenous entrepreneur share what it takes to 'bend the rules', and why having the courage to be disliked is so important.Guest Bios:Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www...
2021-11-02
50 min
Nerds of Business
#27. How to harness to entrepreneurial creativity to disrupt markets & smash your competitors!
Season 3: 'Mindset of the disruptive entrepreneur', Episode 2Creativity is the key personality trait of entrepreneurs who succeed in generating exponential value creation. In this episode a business psychologist, a start up guru, and three entrepreneurs reveal how to be more creative.Guest Bios:Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/Sam White is the founder of Freedom Services...
2021-10-13
50 min
Nerds of Business
#26. How ‘disruptive’ entrepreneurs are using resilience to power a winning mindset
Season 3: 'Mindset of the disruptive entrepreneur', Episode 1Resilience is a key personality trait of any entrepreneur who gets to the top, but especially those who are disrupting markets. In this episode a business psychologist, a start up guru, and two entrepreneurs reveal how to be more resilient .Guest Bios:Stephanie Thompson is business psychologist & the founder of Insight Matters https://www.linkedin.com/in/insightinitiatives/Rachael Neumann is the founder of Flying Fix Ventures and is a board member of StartupAus https://www.linkedin.com/in/rachaelneumann/Sam White...
2021-09-27
46 min
Nerds of Business
Season 3 Trailer: "Mindset of the disruptive entrepreneur"
We live in an age where the most iconic global brands arerun by disruptive entrepreneurs.Companies such as Uber, Tesla, Facebook, Amazon, and otherslike them are hard-wired to move fast and break things.They re-write the established rules to crush powerful,incumbent players, dominate industries and create entirely new markets.Famous founders such as of Elon Musk, Jeff Bezos, and MarkZuckerberg have amassed BILLION dollar fortunes and generated untold wealth forshareholders.But cultural influence is perhaps their...
2021-08-30
02 min
Nerds of Business
UNCUT: Elite Australian business coach Kerwin Rae – part 2
BONUS: special 'uncut' episode.Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the second of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.Guest Bios:Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) What to listen for:3:05 One killer tip to business owners to change their own story6:53 Which Kerwin Rae doe...
2021-08-18
26 min
Nerds of Business
UNCUT: Elite Australian business coach Kerwin Rae - part 1
BONUS: special 'uncut' episode.Kerwin Rae is an entrepreneur, leading business coach & motivational speaker. With 2 million social media followers and a hit podcast 'Unstoppable' he's a powerhouse of inspiration. In the the first of a two-part interview, he shares his incredible story with Nerds of Business host, Darren Moffatt.Guest Bios:Kerwin Rae (https://www.linkedin.com/in/kerwinrae/)– founder & CEO of Business Mastery International (https://www.kerwinrae.com) What to listen for:3.00 How does someone become a 'motivational speaker'?5.06 What it's like being ADHD and dyslexic, and...
2021-06-16
34 min
Nerds of Business
#22. Launch marketing: how to promote your new product or service to market for the first time
Season 2: 'Product development', Episode 10The 'go to market' phase is when sh*t gets real for new products. In This Episode two product experts and four top entrepreneurs reveal how it's done.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Jessica Sepel (https://www.instagram.com/jshealth/?hl=en...
2021-05-20
46 min
Nerds of Business
#21. Seller beware! Navigating the pro's & con's of E-commerce & online distribution platforms
Season 2: 'Product development', Episode 9Selling via Online Platforms & Distribution Partnerships Can Be a Powerful way To Extend the Reach of Your Product. But You Need To Be Careful. In This Episode Three Top Entrepreneurs Reveal How It's Done.Guest Bios:Dr Wei Shin Lei (https://www.linkedin.com/in/weishinlai/)and Jason Wolfe are the founders of Acoustic Sheep, the manufacturing company of Sleepphones (https://www.sleepphones.com/).Jessica Sepel (https://www.instagram.com/jshealth/?hl=en) is the founder of JS Health Vitamins (https://jshealthvitamins.com/)Anson Parker...
2021-04-08
42 min
Nerds of Business
#20. Raising capital for startups: how, when - & what venture capitalists look for in a product
Season 2: 'Product development', Episode 8Raising capital Is often a key step in the product development cycle of startups. If you need to raise capital, how do you get investors excited enough to Invest in your company? In this episode a venture capitalist, entrepreneur, & product experts reveal how it's done.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us...
2021-03-17
55 min
Nerds of Business
#19. We need to talk about 'Business Models': choosing the right pricing & distribution for your product
Season 2: 'Product development', Episode 7Pricing & Business Model Is A Key Step in The Development Cycle of Any Product. If You've Developed A Great Product Or Service, How Do You Structure your Business model to become the market Leader? In This Episode Product Experts & Leading Entrepreneurs Reveal How It's Done.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us...
2021-02-24
40 min
The Unicorns Podcast
Meet the new nerd of business - Darren Moffatt from Webbuzz
In this instalment, Justin speaks with Darren Moffatt - co-founder of digital marketing agency Webbuzz. Learn more about your ad choices. Visit megaphone.fm/adchoices
2021-02-19
31 min
WebBuzz:The Real Talk Around Real Estate Marketing
#013: A large octopus that can reach around the globe - Octopus Marketing!!
A large octopus that can reach around the globe. That is what your marketing should be like. Larger arms mean more to suck in. Shawn and Roger break down exactly what this means in episode #13 of the WebBuzz podcast. ...
2021-02-15
43 min
Nerds of Business
#18. Sourcing & manufacturing: how to build out (or improve) a supply chain for your business or start up
Season 2: 'Product development', Episode 6A supply chain is a crucial component of any business. If you've developed a great product or service, how do you create a winning supply chain to bring it to market? In this episode Product Experts & Leading Entrepreneurs Reveal How it's done.Guest Bios:Sven Almenning (https://www.linkedin.com/in/sven-almenning-a8554b20/) is founder & CEO of the Speakeasy Group, a leading Australian hospitality group. (https://speakeasygroup.com.au/)Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency...
2021-02-14
48 min
Nerds of Business
#17. The I.P Conundrum: when - or even if - to protect your business with patents & trademarks
Season 2: 'Product development', Episode 5'Intellectual Property' Protection Is A Key Step In The Product Or Service Development Cycle. In This Episode Leading Entrepreneurs & Legal Experts Debate When Companies Should Use Intellectual Patents & Trademarks.Guest Bios:Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Chris Baxter (https://www.linkedin.com/in/sydneypatentattorney/) is a leading Australian patent attorney & founder of Baxter IPBen Thompson (https://www.linkedin.com/in/bthompsonemploymentinnovations/) is CEO of HR platform...
2021-01-28
55 min
Nerds of Business
#16. Prototyping is fun! How to bring your product (or service) to life for testing and production
Season 2: 'Product development', Episode 4'Prototyping' Is A Key Step In The Product Or Service Development Cycle. In This Episode Design Experts & Leading Entrepreneurs Reveal How To Use Prototyping To Get Your Product Or Service Ready For Production.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Dr Wei Shin Lei...
2021-01-13
47 min
Nerds of Business
#15. Product planning: how to develop your 'idea' into a real thing people will actually buy
Season 2: 'Product development', Episode 3'Product planning' is a key step in the product or service development cycle. In this episode design experts & leading entrepreneurs reveal how to take your raw idea into an actual thing people will buy.Guest Bios:Ross Gales (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Anson Parker (https...
2020-12-16
55 min
Nerds of Business
How to validate your product idea, & avoid creating a 'money pit' that destroys your life!
Season 2: 'Product development', Episode 2A good business idea or new product/Service is just the start. In this episode Product Design experts & leading entrepreneurs reveal how to validate your idea - & avoid problems.Guest Bios:Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Mina Radhakrishnan is founder & CEO of...
2020-12-01
44 min
WebBuzz:The Real Talk Around Real Estate Marketing
#001: Welcome to WebBuzz Podcast [What is The WebBuzz Podcast]
On this episode of the WebBuzz podcast, Hosts Shawn Tiberio and Roger Valdez discuss what the new WebBuzz Podcast is all about. Topics of future episodes include: Digital Marketing Trends Inbound Marketing for Success Keyword Research Why Backlinks Help How To Do SEO Website Architecture Pilar Pages and Why You Need Them If you are looking for a show to bring you all the hype, trends and insight to grow your online marketing, be sure to tune in weekly, subscribe to this channel or check out the audio only versi...
2020-11-24
33 min
Nerds of Business
#13. Product ideation: how to 'think' your way to a BILLION dollar business idea
Season 2: 'Product development', Episode 1All great products start out as an idea. In this episode product design experts and leading entrepreneurs reveal how the secrets to design thinking for success.Guest Bios:Ross Gales Rob Newman (https://www.linkedin.com/in/rossgales/) is Director of Design & Strategy at leading product design agency Pollen. (https://pollen.com.au).Carrie Peters (https://www.linkedin.com/in/carriepeters/) is Product Design Principal at product design agency Us Two. (https://www.ustwo.com.au/)Mina Radhakrishnan is founder & CEO of 'proptech' platform Different...
2020-11-17
1h 01
Nerds of Business
UNCUT: The mindset secrets of top entrepreneurs - part 2
BONUS: special 'uncut' episode.'Entrepreneur Mindset' Is A Key Input Into The Success Of Any Business Or Start-Up. In Part 2 of the Mindset Special, Three More Top Entrepreneurs Share Their Secrets For Channeling The Creativity That Is At The Heart Of All Problem Solving.Guest Bios:Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Andre Eikmeier – cofounder of $100 million online wine retailer, (https://Vinomofo.com.au) Also founder of The Good Empire and Year of the Planet....
2020-11-04
13 min
Nerds of Business
UNCUT: The 'mindset secrets' of top entrepreneurs revealed - part 1
BONUS: special 'uncut' episode.'Entrepreneur Mindset' is a key input into the success of any business or start-up. In this episode, three top entrepreneurs share their secrets for channeling the creativity that is at the heart of all problem solving.Guest Bios:Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR’s young rich list.Victoria Coster (https://www.linkedin.com/in/creditfixsolutionscreditrepair/) is a Telstra Business Person of the Year finalist 2019, & founder of Credit Fix Solutions (ht...
2020-10-21
16 min
Nerds of Business
#10. UNCUT: How to get & keep 'momentum' in your business w/ Mike Berland
BONUS: special 'uncut' episode.How to get & keep 'momentum' in your business: Interview with Mike BerlandGuest Bios:Mike Berland (https://www.linkedin.com/in/mike-berland-a3968012/)– founder & CEO and image consultant, director at the Decode M (https://www.decode-m.com/) What to listen for:5.09 “I always knew that I wanted to be a King maker and not a King”.9.03 Mike’s new book is called "Maximum momentum - how to get it and how to keep it".13.19 The story of Crocs shoes as a winner in the pandemic15.06...
2020-10-06
49 min
Nerds of Business
#9. Uh-oh brand damage: what to do when your brand turns to sh*t
Season 1: 'The Branding Series' / Episode # 9'Brand damage' Is A real risk for all business owners. Top reputation management experts Reveal how you can prepare for crisis, What to do to protect your brand, and Why It's So Important.Guest Bios:Jon Michail (https://www.linkedin.com/in/jonmichail-imageconsultant-personalbrandingcoach/)– brand expert and and image consultant, director at the Image Group (https://www.imagegroup.com.au/) Sam Wilkinson (https://www.linkedin.com/in/samuelawilkinson/) is head of digital at Wilkinson Butler (https://www.wilkinsonbutler.com)What to listen out for:2...
2020-09-23
50 min
Nerds of Business
#8. B2B branding: how it's different, and what you can do to be #1 in your B2B market
Season 1: 'The Branding Series' / Episode # 8'B2B Branding' is a bit different from Consumer Branding. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And Whether It's Harder Or Easier Than B2C Marketing.Guest Bios:Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).
2020-09-08
37 min
Mid Market Matters
Marketing to what your target market needs with Darren Moffatt
It doesn’t matter what you sell, it’s all about understanding the psychology of your customers!Darren Moffatt, Director of WebBuzz, speaks on growth marketing. Darren has an impressive history of being the youngest bank manager. However, after the GFC, he found that marketing was his calling. In this episode, Darren addresses the most common questions asked by mid-market business owners: growth, attracting more customers and growth marketing of businesses. As soon as a business’ branding and marketing fails to resonate with customers, sales will decline, and revenue will drop. Therefore, branding and marketing must constantly be ref...
2020-09-07
26 min
Mid Market Matters
Marketing to what your target market needs with Darren Moffatt
It doesn’t matter what you sell, it’s all about understanding the psychology of your customers!Darren Moffatt, Director of WebBuzz, speaks on growth marketing. Darren has an impressive history of being the youngest bank manager. However, after the GFC, he found that marketing was his calling. In this episode, Darren addresses the most common questions asked by mid-market business owners: growth, attracting more customers and growth marketing of businesses. As soon as a business’ branding and marketing fails to resonate with customers, sales will decline, and revenue will drop. Therefore, branding and marketing must constantly be refres...
2020-09-07
26 min
Nerds of Business
#7. Brand loyalty: how to turn 'customers' into raving 'fans' who grow the business for you!
Season 1: 'The Branding Series' / Episode # 7Growing Your Brand Loyalty Is Essential For More Sales Per Customer, and For Higher Margins. Branding Experts And Top Entrepreneurs Reveal What It Takes To Get It Right, Why It's So Important, And The Key Opportunities You're Probably Missing In Your Own Brand Marketing.Guest Bios:Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider, Nearmap. (https://nearmap.com.au).Pic Picot (https://twitter.com/pics_uk) is the founder international food brand, Pic’s Peanut Butter (https://ww...
2020-08-25
36 min
Nerds of Business
#6. How to use 'brand equity' to fatten profits & extract a higher sale price for your business upon exit
Season 1: 'The Branding Series' / Episode # 6Brand equity Is the key higher margins now, & bigger price when you sell the business later. Branding Experts And Top Entrepreneurs Reveal how to grow brand equity, why its such a driver of wealth.Guest Bios:Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.Fred Schebesta (https://www.linkedin.com/in/fredschebesta/)is co-founder of $250 million comparison site Finder (Finder.com.au) He is listed #22 on AFR's young rich...
2020-08-12
40 min
Nerds of Business
#5. How to grow 'brand awareness' for maximum impact, with the least amount of effort
Season 1: 'The Branding Series' / Episode # 5Growing your brand awareness is a key driver of sales growth and revenue. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand marketing.Guest Bios:Neil Luo (https://www.linkedin.com/in/neil-luo/)is the Global Head of Growth at Airwallex (https://www.airwallex.com ), a $1 BILLION fintech start up.Dr Rob Newman (https://www.linkedin.com/in/rob-newman-007757/) is CEO of ASX 200 online mapping technology provider...
2020-07-29
41 min
Nerds of Business
#4. Rebranding is HOT: when is the right time for you, & how to make it work for staff, customers & shareholders
Season 1: 'The Branding Series' / Episode # 4Rebranding a business is HOT. When is the Right time for you, & how to make it work for staff, customers & shareholders. Brand Experts reveal what it takes, why it's important, top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.Feature Story: The COO of a Australia's best known real estate company, LJ Hooker, Ruth Trewhella, shares the story of their recent brand refresh and why they dumped the iconic tagline 'Nobody does it better' after nearly 40 years.“When we reflec...
2020-07-14
37 min
Nerds of Business
#3. How to launch a brand (or startup / product) with no money, get attention, & look like a complete superstar!
Season 1: 'The Branding Series' / Episode # 3‘How To Launch A Brand (or startup/product) With No Money, Get Heaps Of Attention, & Look Like A Complete Superstar'.Want to get some attention for your business? Nothing beats a brand or product launch for concentrated marketing power. Brand experts reveal what it takes, why it's important, and top entrepreneurs share true stories that will help you ‘crack the code’ to growth in your own venture.Feature Story: The founder of iconic food brand Pic’s Peanut Butter, Pic Picot, shares the story of why - and how - he launche...
2020-06-29
36 min
Nerds of Business
#2. Brand positioning: how to 'carve out' market share & annoy the hell out of your competitors
Season 1: 'The Branding Series' / Episode # 2The Secret To Building Your Brand? The Positioning. You Need To Stand Out & Connect With The Emotions Of Your Customers. Brand Experts Reveal What It Takes, Why It's Important, And Top Entrepreneurs Share True Stories That Will Help You ‘Crack The Code’ To Growth In Your Own Venture.Feature Story: The CEO of a $1 BILLION company shares, Rob Newman of Nearmap, shares his story on how brand positioning helped them scale in the North American market.“Actually, what you need to do is focus, focus, focus. Who is the on...
2020-06-15
41 min
Nerds of Business
#1. How to create a $100 million brand: the secret to designing a brand identity so good it can take you from start-up to the 'rich list'
Season 1: 'The Branding Series' / Episode # 1Building your brand all starts with the brand identity. Branding experts and top entrepreneurs reveal what it takes to get it right, why it's so important, and the key opportunities you're probably missing in your own brand identity.Feature Story: Andre Eikmeier of Vinomofo and Why a one letter change in the brand name was a key inflection point to achieving a $100 million valuation.“In the context of branding it’s really important to reflect on the fact that we didn’t set out to call this Vinomofo. We did...
2020-05-31
41 min
Nerds of Business
'Nerds Of Business' - Podcast Trailer
Everyone knows running a business is hard. But no one talks about how it makes you feel.The reality is that entrepreneurs are often stressed, or frustrated.I’m Darren Moffat, your host. I’ve founded two companies, and as a director at Webbuzz the growth marketing agency I’ve worked with hundreds of business owners.This podcast has a simple vision: to make entrepreneurs happier!We do it by finding answers to the key challenges all businesses must overcome. Each episode is a piece in the puzzle to help you ‘crack th...
2020-04-26
02 min
Crypto Rich
A "cool" ICO from an already successful company!
In this video, I take another look at Cool Cousin, principally from how other media outlets' have reviewed the Cool Cousin app. LINKS: Website: https://www.coolcousin.com/ico Whitelist: https://www.coolcousin.com/ico/whitelist/ Blog: https://blog.coolcousin.com/ Bitcointalk ANN: https://goo.gl/ZUU7sn Twitter: https://twitter.com/coolcousinco Facebook: https://www.facebook.com/CoolCousin Instagram: https://www.instagram.com/coolcousinofficial/ Youtube: https://goo.gl/W4ZpLm Subreddit: https://www.reddit.com/r/CoolCousin/ LinkedIN: https://www.linkedin.com/company/10053626/ Whitepaper: https://goo.gl/NAMRW4 http://www.latimes.com/travel/la-tr-webbuzz-20170115-story.html https://www.pcmag...
2018-02-20
16 min