Shows
LPO: Landing Page OptimizationHow To Use Persuasion To Build Trust With Calum CoburnWhen you’re attempting to persuade, do you emphasize the positive aspects of your offering or the potential loss of not taking action? This negotiation concept is called “prospect theory,” and today’s guest is an expert. Literally.Calum Coburn is the Director and Vice President of The Negotiation Experts, a training and consulting firm that enables sales teams to drive measurable profit improvements. On today’s show, Calum and Brian discuss the finer points of “prospect theory,” along with how to start building the foundations of trust as soon as your prospects see your web copy.
2020-04-0142 minLPO: Landing Page OptimizationWhat The Data Says About Turning Marketing Leads Into SalesWhat The Data Says About Turning Marketing Leads Into Sales with Sammy James. Sale's is a conversation, so how can you expect to sell if that conversation never happens, or doesn’t happen fast enough? On today’s show, Brian chats with Sammy James, CEO and founder of Speak2Leads, automated lead response and follow-up tool.
2020-03-1852 minLPO: Landing Page OptimizationWhat The Data Says About Podcasting | Rob WalchWhat would it look like if you could give your digital brand a human voice? On today’s Landing Page Optimization, we brought in Rob Walch, VP of Podcaster Relations at Libsyn, the world’s leading podcast hosting site.
2020-03-1145 minLPO: Landing Page OptimizationThe Cluetrain Manifesto for a New Generation | Tara Hunt Part 2The Cluetrain Manifesto for a New Generation | Tara Hunt Part 2. Listen in to Part 2 of Brian Massey’s conversation with Tara Hunt, CEO of Truly., as they continue to discuss the Cluetrain Manifesto. You can check out Part 1 by dialing back one episode in this feed or visit our show page for a full list. You can also hear Brian’s reading of the full Cluetrain Manifesto on this feed. Tara is a digital marketing "native" (meaning she’s been working in digital since 1992, not that she’s a millennial) with over 19 years of experience, the author of one of the firs...
2020-03-0437 minLPO: Landing Page OptimizationYou kids get off my lawn! And Other Things Old Marketers Say | Tara HuntYou kids get off my lawn! And Other Things Old Marketers Say | Tara Hunt. Contrarians. They're trouble. At least they're trouble in structured organizations. They are the "But maybes" in your "Of courses!” They come up with exceptions to your rules.It's hard for businesses to find a place for contrarians. But, when they do find their place, the results can be incredible. Think Steve Jobs: He was kicked out of the company he founded before returning to it at a desperate hour.
2020-03-0247 minLPO: Landing Page OptimizationCelebration and Behavioral Change: We're so glad you're here! | BJ Foggn this episode of LPO, we’re talking to BJ Fogg, Ph.D., author and founder of the Behavior Design Lab at Stanford University. His new book, "Tiny Habits," has turned business management lessons into a program for individual behavioral change.
2020-02-0535 minLPO: Landing Page OptimizationWhat Data Tells Us About Email | Liz WillitsAfter almost four decades, I believe the best choice for another shot at a conversion is still that quaint old communication medium: email.Email still can't be beat for rich content, for conversations that feel one-to-one, and for getting another shot at a future customer. It's the original social media platform. Liz Willits is a self-professed email marketing nerd, and the Senior Content Marketing Specialist at AWeber, one of the ‘OG; email services. She has worked with some of the most successful marketers in the world to help them with their email marketing strategies. Li...
2019-12-1849 minLPO: Landing Page OptimizationHow to Know if Your CMO is Lost in the Weeds | Laura Patterson"CMOs are abdicating their strategic position in their businesses."Just when I was marveling at how much CMOs really must do for their brands, Laura Patterson, President of VisionEdge Marketing, said the above statement that stopped me in my tracks.Laura has been focused on performance marketing and the proper use of data since before it was "cool,” and if anybody knows what's going on with CMOs, it's her.A few weeks later, I was on a panel that brought up the Fornaise Marketing Group study. This study states that of the 1,200 CEOs polled, 80% of...
2019-12-0445 minLPO: Landing Page OptimizationBridging the Canyon Between Marketing and Sales | Chris Wallace"Marketing needs to generate more leads," says sales. "Sales needs to follow up on the leads we're sending them," says marketing. Sales and marketing: two functions that are critical to a business’s success. And from the first time something was sold, sales and marketing have worked independently. This gulf, this canyon, this gaping sinkhole between sales and marketing has been around for a long time. That’s where Chris Wallace (@ChrisWallaceIVG), Co-Founder and President of marketing consulting firm InnerView, comes in. In this episode, you’ll hear Chris’ solution on how to bridg...
2019-11-2745 minLPO: Landing Page OptimizationUnderstanding Marketing Through Time, Expertise, and InterestHaving a true understanding of your target customer is the first step in building an effective marketing plan. How are they spending their time? Are they able to use the time they have to focus on their area of expertise? And do they have an interest in doing even better work?Come to think of it, we could ask these same questions of ourselves. It’s a full-circle approach that leads to better clarity about our target audience, enabling a more robust and focused marketing strategy.In this episode, Josh Thomas, Director of Marketing at...
2019-11-2740 minLPO: Landing Page OptimizationWhy B2B Marketers Shouldn't Mourn the Death of the FunnelPeople like funnels because they provide us with some sense of progress in our marketing efforts, but the marketing funnel is under attack, especially in the B2B lead generation space.Carman Pirie (@pirie) is the co-founder of Kula Partners, an agency built to help leading manufacturers digitally transform marketing and sales to deliver more leads, close more prospects, and grow their competitive edge.The solutions that purport to step into the funnel's place come with their own baggage. The more interactions with someone, the more likely they are to be a prospect, right? However, this...
2019-11-1341 minLPO: Landing Page OptimizationMobile CTA Buttons: Best Guidelines for Placement, Copy, and Design | Brian MasseyMobile best practices don’t really exist. Every audience is different, and Intended Consequences host Brian Massey has the tests to prove it. What works for one business doesn’t always work for others.In this episode, you’ll hear design ideas for your website’s mobile call-to-action buttons, so you can test them and discover what works.How can mobile call-to-action buttons increase conversions? Can you place more than one CTA per mobile page? What are the top placements for these buttons? Brian answers these questions and more on this week’s episode.
2019-10-1520 minLPO: Landing Page OptimizationHow to AB Test Your Copy | Olivia RossWe're told terrifying things: that people have the attention span of a goldfish, that Millennials don't read, that we only have 8 seconds to make our point. No wonder we're confused about how to communicate through copy.However, the words we use to establish our value and persuade visitors to take action can be tested. Data to the rescue!Olivia Ross (@ortdesign) is the Director of Conversion Rate Optimization at Directive Consulting. She is a designer turned conversion optimizer who believes that copy is at the core of any great customer journey.How does Olivia...
2019-10-1537 minLPO: Landing Page OptimizationDo This First: How to Improve Website Performance According to Google | Lukas HaenschThere is a ceiling on your conversion rate. It's not your price. It's not your copy. It's not your form.It's eating your website from the inside out. It's causing your SEO to atrophy. It's causing your paid search placement to drop. It's causing your visitors to bounce, and it's only getting worse as mobile traffic grows. What is the ceiling on your conversion rate? It may be....your page load time.On this episode, Lukas Haensch, founder of Pathmonk and former Google performance analyst, is bringing load time down to a level that...
2019-10-1537 minLPO: Landing Page OptimizationUnderstanding Your Users: Leveraging Tools to Grow Your WebsiteTime is precious for overburdened marketers. On this show, we seek to understand which tools are truly valuable, and which are just giving us “interesting” insights.We install something like Hotjar on every one of our client sites when optimizing.Tools like Hotjar are a part of what I call ‘the golden age of marketing’. These tools are continually evolving, getting easier to use and less expensive.These are the tools that buy you more time to be creative, ground breaking and successful.We start off the podcast talking about all of the things Hotjar brings to the t...
2019-05-1532 minLPO: Landing Page OptimizationAgency Relationships with Garrett MehrguthIn this episode of LPO, we’re digging into agency management - how to leverage the relationship and how to think about the relationship.You’ll hear from Garrett Mehrguth (@gmehrguth), CEO of Directive Consulting, on why regardless of the research done, the pitch meeting is a tough time for the agency.That initial agency pitch meeting brings out bias. It becomes about pleasing the client - not the client’s customers. This is how failed campaigns get launched. This is how agencies get canned.Garrett tells us how to solve these problems in this week’s episode.
2019-05-0730 minLPO: Landing Page OptimizationThe People Behind The Numbers | Evan HillKey Takeaways:Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves.
2019-05-0227 minLPO: Landing Page OptimizationTwo Scientists: The New Way Redesign | Joel Harvey & Brian MasseyOn this episode of LPO, host Brian Massey (@bmassey) is pulling in Joel Harvey (@JoelJHarvey) - Chief Operating Officer at Conversion Sciences - and they’re talking website redesigns. In this episode, the duo is going to tell you something that may surprise you. Website redesigns don’t have to be all or nothing. You don't have to push all your budget in and wait 3, or 6 or even 12 months later.Brian and Joel are letting you in on a little secret: slow and steady wins the [website redesign] race. If you can incrementally test your way thro...
2019-05-0230 minLPO: Landing Page OptimizationThe People Behind The Numbers | Evan HillKey Takeaways:Exit Intent: Gain insights from Evan on exit intent in this week’s show.What Happens When a Site Bug Goes Unchecked: You’ll hear stories on the impact a site bug can have on your website - and we’re talking a $1.2 million impact.Tips on Conversation with Executives: Gain knowledge and tips from Evan on how to have conversations with your marketing executives, such as sharing clear examples and reports that show how certain initiatives speak for themselves.
2019-05-0127 minLPO: Landing Page OptimizationOptimizing Your Testing Program with Ton WesselingTim Ash speaks to the founder of Testing.Agency about the common mistakes that split testers make, the limitations of tactical testing and the need for periodic site redesigns, and Ton's past life as a techno-music DJ in Holland. Don't miss this final episode of the LPO podcast!
2016-06-2033 minLPO: Landing Page OptimizationCreating Video Ads That Convert with Jake LarsenTim Ash speaks with the CEO of Video Power Marketing about how to make YouTube paid ads work for your business. He covers display formats, calls-to-action, timing, and the best way to remarket or find look-alike audiences. Jake's Hollywood origins are also revealed..
2016-06-0631 minLPO: Landing Page OptimizationSocial Media ROI with Dennis YuBlitzMetrics CEO Dennis Yu downloads some amazing and practical techniques for measuring direct ROI and conversion amplification via Facebook. Don't miss this fast paced discussion and the story of his crazy attempt to swim off of Alcatraz without a wetsuit - not to be missed!
2016-05-2432 minLPO: Landing Page OptimizationUnderstanding Financial Modeling to Create Better User Experiences with Soren RyherdUnderstanding Financial Modeling to Create Better User Experiences with Soren Ryherd as Tim Ash speaks to the founder of Working Planet about the need to better understand the value of your customer segments, and how that informs your CRO and what you should be willing to pay for traffic. He also explores how Soren was arrested for accidentally wandering across the border into Saudi Arabia.
2016-05-1631 minLPO: Landing Page OptimizationMapping Content to Buying Stages with Arnie KuennMapping Content to Buying Stages with Arnie Kuenn as Tim Ash speaks with the CEO of Vertical Measures about creating appropriate content for each stage of the buying journey, millennial content consumption, and Arnie's dream of living on a sail boat... don't miss it!
2016-05-0232 minLPO: Landing Page OptimizationBig Company CRO with Mike LoveridgeTim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies for expanding your influence. Also find out why Mike was chasing people in the woods in a bear suit and trying to scare them...
2016-04-2529 minLPO: Landing Page OptimizationThe Politics of Ecommerce Website Redesigns with Khalid SalehTim Talks to the CEO of Invesp about navigating the treacherous waters of ecommerce website redesigns, and how to involve both creative designers and IT people in the project for maximum results. He also chats about Khalid’s run-ins with famous Secretaries of State Clinton and Kerry.
2016-04-1828 minLPO: Landing Page OptimizationSegmentation and Smart Targeting with Janet Driscoll MillerSegmentation and Smart Targeting as Tim Ash talks to Janet Driscoll Miller, the President and CEO of MarketingMojo, about creating personas, advanced targeting on Facebook and LinkedIn, and personalized content on your website to maximize conversions on mobile. Also find out about the Girl Scout’s plot to cover the world with their cookies…Janet Driscoll Miller brings over fifteen years of search engine marketing experience to Marketing Mojo and is considered a leading expert in her field. Janet has spoken at search engine and marketing conferences including SMX Advanced, Search Engine Strategies, MarketingProfs B2B and Pubcon, has pub...
2016-04-1535 minLPO: Landing Page OptimizationUnderstanding Your Customer From All Side with Graham CookeTim Ash speaks with Qubit’s CEO about understanding your prospects and customers to discover your most valuable segments across all channels. Find out why the mobile phone is your personal identifier, why Las Vegas treats their whales so well, and how Graham got to be in five major release movies during his summer breaks..
2016-04-0529 minLPO: Landing Page OptimizationAnalytics and Conversion with Nick IyengarAnalytics and Conversion as Tim Ash speaks with Associate Director of Digital Intelligence at Cardinal Path Nick Iyengar.Nick is responsible for helping his clients improve their profitability by building their analytics capabilities. He recently returned to Cardinal Path for his second tour of duty, having recently completed his MBA at the University of Michigan Ross School of Business.At Cardinal Path, Nick has led Google Analytics implementations for dozens of organizations in a wide variety of industries. In addition, he has helped organizations get the most out of their implementations by leveraging deep s...
2016-03-2129 minLPO: Landing Page OptimizationWeb Usability and Informal User Testing with Karl GillisWeb Usability and Informal User Testing, how many people do you need for user testing and how flexible can you be for your selection as Tim Ash welcomes Karl Gilis, Co-Founder of AGConsult.Karl Gilis is co-founder and managing partner of AGConsult, Belgium’s leading web usability agency. AGConsult does research, organises seminars and gives advice about usability and information architecture to privately owned businesses and government agencies. The team of AGConsult has been involved in numerous award winning web projects for companies such as Microsoft, Renault, Toyota, Daikin and Bridgestone. With more than 10 years of experience in the...
2016-03-0729 minLPO: Landing Page OptimizationReal CRO with Michael AagaardTim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the customer. Also find out why Vikings burn their boats on the shore, and have quickie weddings.
2016-02-1535 minLPO: Landing Page OptimizationSenior ConversionReal CRO with Michael Aagaard - Tim Ash speaks with Michael about the limitations of dumb split testing, the importance of understanding statistics, and the need to have a relentless focus on the customer. Also find out why Vikings burn their boats on the shore, and have quickie weddings.
2016-02-0135 minLPO: Landing Page OptimizationPsychological Architectures for Conversion with Brian CugelmanTalking Psychological Architectures for Conversion such as the ignorance of Online Marketers who are more focused on technology instead of the operating system as Tim Ash welcomes Brian Cugelman, Senior Scientist and Director at AlterSpark.Since 1997, Brian Cugelman, PhD has built an extensive career in social mobilization, digital engagement, and data science. He has has trained well over 150 companies on the science of persuasive technology, through his popular York University workshop on Persuasive Psychology and Interactive Design, which frequently sells out. His research on the psychology of health behavior change websites is published in the worlds top scientific e-health journal...
2016-01-1830 minLPO: Landing Page OptimizationChris Gibbins from RedEyePersonalization with Chris Gibbins - Tim Ash speaks to Red Eye's head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it's potential in any size company. Also find out about Chris' artistic aspirations...
2016-01-0431 minLPO: Landing Page OptimizationPersonalization with Chris GibbinsTim Ash speaks to Red Eye’s head of CRO, UC, and Personalization about the practicalities of starting with personalization, and how to unlock it’s potential in any size company. Also find out about Chris’ artistic aspirations…
2016-01-0431 minLPO: Landing Page OptimizationPeep Laja from ConversionXLSplit Testing Mistakes with Peep Laja - Tim Ash talks to Conversion XL's founder about common lading page testing mistakes, and how to avoid them. Peep's secret rock-and-roll hairstyle is also revealed for the first time... don't miss it!
2015-12-2129 minLPO: Landing Page OptimizationContent Marketing Essentials with Barry FeldmanTim Ash speaks with a top content marketing consultant about the role of text within multimedia online experiences, how to understand the needs of your web visitors, the differences between downloadable and online content, and Barry’s rock and roll obsession.
2015-12-0730 minLPO: Landing Page OptimizationStirring Up Innovation with Mona PatelTim Ash speaks to the author of the bestselling book Reframe about how to create a culture of innovation from the ground up. Get rid of your excuses and start contributing to the key problems that you need to solve. Also find out how parents torture their kids for three days on a luge run...
2015-11-1629 minLPO: Landing Page OptimizationGoogle Analytics Insights with Simo AhavaTim Ash speaks with the popular Google Analytics blogger about common analytics mistakes, the three essentials for doing analytics correctly, and even gets Simo to perform on his ukulele live!
2015-11-0227 minLPO: Landing Page OptimizationCRO Strategy for AdvertisersTim Ash speaks with the CEO of Wordstream, who spoke on CRO Strategy for Advertisers: Proven Secrets for 5X Conversion Lift at Conversion Conference 2015 in Las Vegas
2015-10-1928 minLPO: Landing Page OptimizationBig Company CRO with Mike LoveridgeTim Ash speaks to Humana's head of CRO about optimization inside of a large company. Learn how to leverage small wins, ask for forgiveness rather than permission, and executive air-cover as strategies for expanding your influence. Also find out why Mike was chasing people in the woods in a bear suit and trying to scare them...
2015-10-0529 minLPO: Landing Page OptimizationEssential Usability Research with Scott GunterTim Ash speaks to the COO of Usability Sciences about how to collect user feedback before you commit to building your website, the challenges and constraints of mobile design, keys to creating cross-device experiences, and how to make wine in your bathtub at home...
2015-09-2230 min
Spreaker Live ShowSLS24: Brandy Shapiro-Babin, President of WebmasterRadio.FM / CannabisRadio.comSpreaker Live Show #24 for Sept 9th, 2015:Guest: Brandy Shapiro-Babin, President of WebmasterRadio.FM / CannabisRadio.comHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dot)comShow Topics: - How did you get started in Online Radio and Podcasting?- Being a woman business owner, how has that impacted your experiences? - Tell us about Webmaster Radio and the shows available today- Tell us about Cannabis Radio Network and the purpose and focus of the shows on the network? - What is the opportunity you...
2015-09-1043 minLPO: Landing Page OptimizationGenerating Revenue with an Ecommerce Site with Tom BowenAttempting to generate revenue with an ecommerce site? Tim Ash helps generate website traffic with Tom Bowen President of WebsiteOptimizers.com. Peer into the history of online marketing and idenitfy the leaps and bounds the industry has made thus far. The Tips and tricks to thriving in this current climate, and the madness ensues as Tom reflects on his NCAA March Madness cravings.
2015-08-3132 minLPO: Landing Page OptimizationStop Ignoring Marketing Fundamentals with Theresa BaioccoTim Ash speaks with the founder of ConversionMax about marketing fundamentals often ignored by optimizers. Find out why segmenting your aaudience considering your competitors, performing a SWOT analysis, and defining the right positioning are still the keys to CRO success. Oh, and find out why Theresa jumped out of a perfectly good airplane – twice…
2015-08-1731 minLPO: Landing Page OptimizationWinning Through Analytics and Audience Surveying with Dan McGawTim Ash interviews the founder of Effin Amazing about the power and limitation of analytics, how to include voice-of-customer in your testing, and how to fall 25 feet of of a bridge in Ireland and survive - don't miss it!
2015-08-0331 minLPO: Landing Page OptimizationWhat Constitutes Good Websites and Landing PagesTim Ash speaks with Andy Crestodina, the Principal and Strategic Director of Orbit Media about his company helps other companies get better results with their sites. They also talk about the reasons for making a new website and what things could take it off track from a conversion perspective. We also learn about Andy’s pretty good reason for not being able to speak at this year’s Conversion Conference.
2015-07-2031 minLPO: Landing Page OptimizationPage Loading Speed Deep-dive with Tammy EvertsTim Ash speaks with SOASTA.com’s Sr. Researcher and Evangelist about the critical and often-ignored essentials of faster loading pages. Learn how to speed up your rendering and improve conversions. Also hear about Tammy’s misadventures squeegeeing random strangers in a dust storm at Burning Man…
2015-07-0634 minLPO: Landing Page OptimizationSmall Business Ecommerce Conversion with Alex HarrisTim Ash talks to the AlexDesigns.com founder about the particular challenges of optimizing smaller ecommerce sites, the importance of qualitative voice-of-customer tools and how to avoid breaking bones while skateboarding.
2015-06-0132 minLPO: Landing Page OptimizationManipulating Attention on Landing Pages with Oli GardnerTim Ash talks to the co-founder of Unbounce about design principles for directing and channeling attention on a landing page, the dangerous and misspent youth in a Scottish beehive factory also comes up - dont miss it!
2015-05-1831 minLPO: Landing Page OptimizationMultivariate Email Testing with Basile FattalTim Ash speaks to one of the principals of 8Seconds about the intricacies of email testing and mobile conversion. Basile’s polyglot capabilities are also touched on… Don’t miss it!
2015-05-0431 minLPO: Landing Page OptimizationSolutions For Segmenting Your Visitors and Mobile Ecommerce Mistakes Made with Zee AganovicLearn ways to segment your visitors and measure where they are coming from., plus what are the big mistakes peopleare making with mobile ecommerce as Tim Ash welcomesZee Aganovic, CEO of HiConversion .
2015-03-1632 minLPO: Landing Page OptimizationIrrational Behavior with Bart SchutzTim Ash talks with Online Dialogue's co-founder about neuromarketing and persuasion of the subconscious. Manipulating and focusing visual attention, depletion of rational thinking, and classic cars are all discussed. Don't miss this lively discussion!
2015-03-0432 minLPO: Landing Page OptimizationThe Emotion of Conversion with Talia WolfTim speaks to the Conversioner CEO about the need to understand the fundamental emotional motivations of your web visitors. Get beyond simple features, to a breakthrough understanding of the importnace of your brand for conversion. Also find out about Talia's obsession with skydiving!
2015-02-1632 minLPO: Landing Page OptimizationMobile Optimization and Corporate Change Agents with Chris GowardTim Ash talks with Wider Funnels CEO about the radically different landscape of mobile landing page testing, as well as the need for fundamental organizational support for CRO activities. Oh yeah, they also talk about jazz and eating reindeer in Canada
2015-02-0231 minLPO: Landing Page OptimizationVideo for Conversion with Greg JarboeThe President and co-founder of SEO PR talks with Tim Ash about the growing importance of video, how to produce content cost effectively, and how to add conversion hooks to your videos. Greg also shares about his sordid spear-carrying college past in Scotland...
2015-01-1931 minLPO: Landing Page OptimizationUser Experience and Conversion with John WhalenTim discusses User Experience and Conversion with Principal of Strategy andUser Experience of Brilliant Experience, John Whalen. John is aUser-Centered Design expert specializing in strategic consulting services.
2015-01-0631 minLPO: Landing Page OptimizationSo You Want to be a CRO Consultant? with Daniel GonzalezTim speaks with ConversionLoves' Daniel Gonzalez about becoming a CRO consultant. They cover the pros and cons of full service landing page testing, dealing with creative and IT within the client company, as well as their shared love for Salsa dancing.
2014-12-1632 minLPO: Landing Page OptimizationHow to Make Email Marketing Convert with Hunter BoyleLearn how to make email marketing convert as Tim speaks withcontent andmarketing optimization pro Hunter Boyle, theSenior business development manager at AWeber. Hunter shares with Tim what it takes tomake you a better email marketer.
2014-12-0131 minLPO: Landing Page OptimizationIncreasing Your Website Conversion with Amy AfricaIncreasing Your Website Conversion as Tim speaks with mobile retailing and ecommerce expert Amy Africa, the CEO of Eight by Eight.Amy has been in the forefront of web usability studies, web design improvement, and successful e-commerce for over 15 years
2014-11-1731 minLPO: Landing Page OptimizationThe ROI of Content and Social MediaTim Ash speaks with Overdrive Interactives Harry Gold about selling the thought leadership content - not your own services, the ROI of social media, and scuba-diving for lobsters by hand off the coast of New England...
2014-11-0332 minLPO: Landing Page OptimizationEmail Pitfalls and Best Practices with Craig SwerdloffEmail pitfalls and best practices - Tim Ash speaks with LeadSpend CEO Craig Swerdloff about the latest privacy and anti-spam laws, keeping your email list clean, and running marthathon distances in NYC after Hurricane Sandy.
2014-10-2133 min
PPC PlaybookHow To Work With Low Search VolumeYou may have a product or service that either people don’t know about or just aren’t actively searching for. Shane and Maria discuss various strategies to deal with low search volume including near matches, targeted placements, videos, direct mail, email marketing, partner outreach and affiliate marketing.To learn more about Display Network placements and YouTube Advertising visit the PPC Professionals AdWords Best Practices Tutorial.
2014-10-0931 minLPO: Landing Page OptimizationThe Power of User Research with Alfonso de la NuezTim Ash speaks with UserZooms co-founder about the power of user testing and usability research. Learn how to do unmoderated remote testing to get insights about your audience, benchmark the performance of key tasks on your site, and validate ideas for improving the customer experience on your website. Also find out how Alfonso's Hoop Dream propelled him from Madrid to Silicon Valley entrepreneur.
2014-10-0734 minPPC PlaybookAdWords Attribution Modeling: Everything You Need To KnowShane and Maria guide you through the tangled web of attribution models. The Attribution Modeling report in AdWords gives you the ability to analyze keywords, ad groups and campaigns to see how they are contributing to the conversion funnel. Learn the difference between Last Click and First Click conversions and the five attribution models available in Adwords. Plus, discover additional conversion reports that help decipher attribution models and common mistake to avoid.A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.
2014-10-0231 minPPC PlaybookGenerate Traffic and Profit Using Facebook AdvertisingTake advantage of an additional stream of profitable traffic that is very easy to setup. Dustin Miller joins Maria to discuss the ways you can leverage Facebook Advertising to target current customers, leads, lookalike audiences and users who have visited your website, but have not converted. Learn how to setup basic ads as well as more advanced ads using Power Editor to convert these users into customers.A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.
2014-09-2533 minLPO: Landing Page OptimizationSite Search Micro-Conversions with Jordi TorrasTim talks to the Inbenta CEO about how to help people find the right products in large online catalogs. The search-to-cart ratio is very important to the success of many online businesses. Learn about this important topic (as well as blues guitar) on this informative episode.
2014-09-2233 minPPC Playbook5 PPC Tips You May Not Have TriedShane and Maria reveal five basic and advanced PPC tips that you might not have tried in your AdWords campaigns. Listen as they explain why it’s important to bid on your own brand, test for optimal ad position, utilize time lag reports to find out exactly how long it takes for your users to convert, optimize across different dimensions and use search query reports like a pro. These are tips you can start implementing today to improve your PPC campaigns, so start now!A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.
2014-09-1810 minPPC PlaybookBing Ads Gets More FamiliarShane and Maria discuss changes to Bing Ads with evangelist John Gagnon. Bing Ads began rolling out a new interface and new features in early August, including a faster user interface, Top Movers report, Opportunities tool and auto-tagging, to name a few. Changes to Bing Editor now makes the AdWords/Bing transition somewhat smoother with new features like Negative Keyword Lists, Ad Scheduling at 15-minute intervals and new Report Export Options. Plus, Bing starts testing close variants for exact match keywords with one key difference, the ability to opt-out.
2014-09-1133 minLPO: Landing Page OptimizationBusiness-to-Business Conversion with Anita PerezBusiness-to-business conversion with Anita Perez - Tim Ash talks to TopSpots VP of Operations about how to help specialized B2B clients convert. The interview spans content marketing, micro-conversions, and optimizing your call responses. Also some tips on how far apart to space out your kids... dont miss it!
2014-09-0834 minPPC PlaybookMobile Devices Impact Your BusinessTraffic from mobile devices is up, most websites are seeing more than 40 percent of total traffic originating from a mobile device. Shane and Maria discuss the impact of mobile traffic to your business and help you understand the difference between website conversions and phone call conversions from mobile leads. Learn how to set bid modifiers for mobile and desktop traffic, setup mobile targeted ads, bid aggressively for top mobile positions, force click-to-call ads, optimize mobile landing pages and setup conversion tracking, including call tracking.A step-by-step guide and AdWords Best Practices Tutorial is available at PPCProfessionals.com.
2014-09-0429 minPPC PlaybookBig AdWords Changes – Close Variants and Call Conversion TrackingPhrase Match and Exact Match as we know it has changed. Listen as Shane and Maria go through the benefits and pitfalls of Google’s decision to remove the ability to opt-out of close variant keywords for phrase and exact match keywords. You need to hear how this could impact your PPC campaigns. Plus, Google announces a new Call Conversion Tracking feature. Don’t just jump on the bandwagon yet, hear why you still might need to use third-party call tracking solutions to supplement Google’s new tool.To learn more about Keyword Match Types and Conversion Tracking visit the PP...
2014-08-2832 minPPC PlaybookOwn the Back to School SeasonShane and Maria show you how you can take advantage of the second largest retail opportunity of the year, Back to School. They discuss the increase in activity for Back to School related businesses and the need to pull back if you are not marketing a product or service related to this busy season. Learn how to analyze data from the previous year, identify your best sellers, be aware of the different first days of school across the country and sales tax holidays, optimize your Google Shopping Campaigns and be mobile-ready for the Back to School season.BONUS...
2014-08-2231 minPPC PlaybookTop Strategies for Using Negative KeywordsShane and Maria discuss the importance of utilizing Negative Keywords to exclude traffic for irrelevant search queries, which can improve CTR if done correctly. Learn how to access pre-defined negative keyword lists for your industry, dig through your search query reports for both negative and positive keyword opportunities, the proper match type for negative keywords, the frequency at which you should be adding negative keywords and the quick fix of turning off close variants when your CPA is out of control.A step-by-step guide to creating Negative Keyword lists and Keyword Mining with SQR’s can be found in...
2014-08-1432 minLPO: Landing Page OptimizationTesting, Testing, Testing with Kyle RushTim talks to the Head of Optimization at Optimizely about how long you should run your tests, how to create a testing culture, when you should redesign your site instead, as well as the number of outfits a stylish Maltese dog needs in New York City... dont miss it!
2014-08-1133 minPPC PlaybookOptimize Your Google Display Network StrategyShane and Maria highlight that finding the right placements and focusing in on them is the key to success on the Google Display Network. Learn how to setup Display campaigns using automatic placements (for research) and managed placements for the best performing websites and web pages. Also, learn how to review Display reports to figure out which are your best and worst performing Display placements.Additional information including examples about the Google Display Network is available in the PPC Professionals AdWords Best Practices Tutorial.
2014-08-0732 minPPC PlaybookWriting Effective Adwords Text AdsLearn how to craft the perfect AdWords text ads to improve click-through rates and keyword quality score. Shane and Maria walk you through the process of creating great ads, the anatomy of text ads, types of ads, ad extensions, ad relevancy and the benefits/dangers of Dynamic Keyword Insertion (DKI).Additional information about PPC ad writing is available in the PPC Professionals AdWords Best Practices Tutorial.
2014-07-3135 minLPO: Landing Page OptimizationTesting and Website Redesigns with Kevin EichelbergerTim speaks with the CEO of Blue Acorn about the role of testing and optimization in the context of website redesigns. Also, find out why being a long-suffering sports fan can eventually have a payoff.
2014-07-2835 minPPC PlaybookAdvanced Tracking with Analytics Expert Feras AlhlouShane and Maria discuss advanced tracking with analytics expert Feras Alhlou. Learn all about goal types, event tracking, assigning a conversion value to goals, reconciling data between analytics platforms, analytics hacks, upgrading to Universal Analytics, cohort analysis and analytics for live chat software.In case you missed it, listen to Episode 5 for a basic understanding of Google Analytics and how to link Adwords to Google Analytics for better reporting. Visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking and Conversions.
2014-07-2532 minPPC PlaybookLink AdWords with Google Analytics for Enhanced ManagementLearn how to enhance your AdWords PPC management with important data from Google Analytics. Shane and Maria discuss why it is important to track conversions/leads, why you should use Analytics conversion data instead of Adwords and how to properly link AdWords with Google Analytics. Also, learn about more advanced tracking methods like event tracking and offline conversion tracking.A step-by-step guide to linking AdWords with Google Analytics is available on our website. Be sure to visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking and Conversions.
2014-07-1729 minLPO: Landing Page OptimizationCreating Offers That Convert wth Jeremy SchoemakerCreating Offers That Convert wth Jeremy Schoemaker - Tim Ash speaks with ShoeMoney founder about building a business from the ground up, and persuading people to act online. Key priciniples for building and engaging with your audience are discussed, as is lunching with Hulk Hogan - don't miss this entertaining and fast-paced episode.
2014-07-1433 minPPC PlaybookWhat You Can Expect At Ticket Summit 2014Ticket Summit is the place where promoters, ticket sellers, sports team executives and tech companies come together to network and attend educational sessions. Shane speaks to TicketNetwork Co-Founder Don Vaccaro about what Ticket Summit has to offer and the secondary ticket market. You can expect to hear industry experts speak about affiliate marketing, email marketing, pay-per-click advertising, social media marketing, white label website solutions, intellectual property issues and new software advancements.Shane will be speaking at Ticket Summit on Friday, July 18 about AdWords Account Structure and Segmentation. Learn more about AdWords marketing strategies using the AdWords Best Practices T...
2014-07-1000 minPPC PlaybookTransitioning to Google Shopping CampaignsTake advantage of the new Google Shopping Campaigns and transition out of Product Listing Ads. Dustin Miller joins Maria to discuss the benefits of Shopping Campaigns for ecommerce advertisers including new custom labels, tools to help analyze your competitors and ways to optimize your product campaigns.A step-by-step guide to setting up Google Shopping Campaigns and Optimizing Product Feeds is available in the PPC Professionals AdWords Best Practices Tutorial.
2014-07-0432 minPPC PlaybookMerging SEO and PPC IdeologiesLearn how to take advantage of basic SEO tactics and apply them to your PPC campaigns to save 20-30 percent on your ad spend. Jim Hedger joins Shane and Maria to discuss onsite SEO best practices, keyword relevancy, user experience and quality score.Additional information about effective PPC Landing Pages and their effect on Quality Score is available in the PPC Professionals AdWords Best Practices Tutorial.
2014-06-2634 minPPC PlaybookAdwords Account Structure Best PracticesLearn how to structure your AdWords account to produce the most conversions at the lowest CPA. Hosts Shane Ryans and Maria Perilli discuss proper match type sorting, the negative effects of broad match keywords and how to route traffic correctly between your ad-groups by using negative keyword lists.
2014-06-1928 minLPO: Landing Page OptimizationDesigning for People in a Multi-Device World with Richard BanfieldThe CEO of digital experience design firm Fresh Tilled Soil speaks about the reality of designing for multiple devices, the future of embedded and wearable technology, having to work for a living on a tropical island, and why most responsive websites are actually infinitely scrolling pieces of crap.
2014-06-1735 minLPO: Landing Page OptimizationHow Not To Do CRO With Christina IngeTim speaks with experienced digital Marketer Christina Inge about the pitfalls of getting CRO programs off the ground. Addressing the needs of all stakeolders and considering the political dynamics within the company take center stage - along with Christina's ability to swear in five languages...
2014-06-1038 minLPO: Landing Page OptimizationUser Research for Higher Conversion with Pamela PavliscakTim talks with Pamela Pavliscak, the founder of Change Sciences, about competitive research, user testing and observations, and her change of career plans after thinking about spying on the Russians... don't miss it!Related articles across the webThe Intersection of Technology and Marketing with Kate O'NeillModern Content Management Systems with Oli GardnerMerging Direct Response Copywriting with SEO with Heather Lloyd MartinImportance of Web Analytics with Jim SternePerformance-based Online Marketing with David Szetela
2014-06-0234 minLPO: Landing Page OptimizationThe Power of Simplicity with Ben HuntTim Ash speaks to the author of Convert! about making every pixel count and getting rid of the clutter. The conversation spans zen-like simplicity, personalizing for each visitor, to geocaching treasure hunts.Related articles across the webThe Intersection of Technology and Marketing with Kate O'NeillModern Content Management Systems with Oli GardnerMerging Direct Response Copywriting with SEO with Heather Lloyd MartinBrain Types & Personas with Bryan EisenbergPerformance-based Online Marketing with David Szetela
2014-05-2634 minLPO: Landing Page OptimizationTesting the Mobile User Experience with Michael MaceTesting the Mobile Experience as Tim speaks with Michael Mace, mobile strategist at UserTesting.com. The former Apple and Palm executive discusses the needs for Accessibility, context-sensitivity and searchability to optimize the mobile user experience. We also learn about his Lost in Space experience.
2014-05-1231 minLPO: Landing Page OptimizationPayment Optimization with Rey PasinliPayment Optimization with Rey Pasinli as Tim talks to the executive director of Total-apps.com about the state of the payment processing industry and the latest innovations he thinks can boost checkout conversions. Find out also about Reys high flying ways and where he got his nickname Fingers.Related articles across the webAnimated Characters for Conversion with Jake LevantSite Speedup and Easy Device-Level Customization with Ari WeilPredicting the Conversion Impact of Site Content with Aaron MaassContent Marketing and Social Conversions with Kipp BodnarImportance of Web Analytics with Jim S...
2014-03-1733 minLPO: Landing Page OptimizationAnimated Characters for Conversion with Jake LevantAnimated Characters for Conversion with Jake Levant as he discusses adding animated conversion helpers to your landing page. Find out what aspects of character appearance, script, and presentation result in the best performance. Also learn how Jake went from the nerdy object of ridicule to a tough head-kicking martial artist - dont miss it.
2014-03-1033 minLPO: Landing Page OptimizationPaywall Optimization with David TorchianoTalking Paywall Optimization as Tim talks with New York Times Director of Optimizaiton David Torchiano about getting people to pay for premium content, prioritizing landing page tests, and where to get the best sushi in the USRelated articles across the webThe New York Times paywall overtakes digital adsPaywalls justifiable
2014-03-0430 minLPO: Landing Page OptimizationSite Speedup and Easy Device-Level Customization with Ari WeilSite speedup and easy device-level customization with Ari Weil - Tim chats with Yotta's Director of Product about how improving site performance and customizing the user experience for different devices (without I.T. support) can quickly improve conversion. Find out about Ari's 101 skydiving jumps as well.
2014-02-1732 minLPO: Landing Page OptimizationTesting Screwups and Igloo Building with Joel HarveyTesting Screwups and Igloo Building with Joel Harvey as Timtalks to the managing partner of Conversion Sciences about landing page testing mistakes, quality assurance of test designs, and winter camping.
2014-02-0333 min
Plugins: WordPress Plugins PodcastPlugins 029 – Max Sweet from WebmasterRadio.FMIn this episode we’re speaking with Max Sweet (TimeStampStudios.com), a WordPress plugin developer and web designer for WebmasterRadio.FM. Max discusses why his employer moved to WordPress and how the custom plugins he’s developed meet specific needs for the online radio station.
Max explains why they’re using WordPress and a briefly explains the plugin he developed that manages the images that scroll across the top of the WebmasterRadio.FM web site.
We talk about Yoast and his Sociable plugin. Yoast is a plugin developer who has created a lot of very powerf...
2009-10-3023 min
Plugins: WordPress Plugins PodcastPlugins 029 – Max Sweet from WebmasterRadio.FMIn this episode we're speaking with Max Sweet (TimeStampStudios.com (http://timestampstudios.com/)), a WordPress plugin developer and web designer for WebmasterRadio.FM (http://webmasterradio.fm/). Max discusses why his employer moved to WordPress and how
2009-10-3002 minPlugins: WordPress Plugins PodcastPlugins 029 – Max Sweet from WebmasterRadio.FMIn this episode we're speaking with Max Sweet (TimeStampStudios.com (http://timestampstudios.com/)), a WordPress plugin developer and web designer for WebmasterRadio.FM (http://webmasterradio.fm/). Max discusses why his employer moved to WordPress and how
2009-10-3002 minLPO: Landing Page OptimizationPerformance-based Online Marketing with David SzetelaTim interviews guest Clix Marketing CEO David Szetela (and host of WebmasterRadio.FM's PPC Rockstars) about the critical role of conversions in performance based marketing programs. Driving quality traffic is not enough – a clear and persuasive connection needs to be made between the traffic source and the landing page.
2009-04-1333 min
RainmakerAudience Numbers for WebmasterRadioHear the audience numbers for the podcasts of your favorite WebmasterRadio.FM shows plus recaps SES New York and previews our upcoming tradeshow schedule including plans for future SearchBash and AffiliateBash parties
2008-03-2739 min