Shows
Cover Story on WebmasterRadio.fmThe PRSA ExperienceMaria Russell of the PRSA discusses her experience with the Public Relations Society of America, and Syracuse University.2019-11-1643 min
Mobile Power and ProfitHow Companies Can Successfully Go MobileThe next generation of vaporizers has arrived! Vuber vaporizers are blazing the way with unparalleled technology for oil, concentrate or dry flower pens. Providing unsurpassed customer service and expert craftsmanship, Vuber vaporizers use cutting edge technology, providing a power packed, smoother vapor, with a lifetime guarantee! Experience vaporizing the way it was meant to be, the Vuber way!2015-12-1429 minMobile Power and ProfitThe Rise of News Aggregation Mobile AppsPeople are turning to news aggregator apps for a curated and personalized experience. But publishers are concerned about losing frontpage readers and control of advertisement placement as thirdparty providers take over the distribution role. Today we have Kan Devnani from Comtext News Network to tell us how aggregator apps are changing the way news is discovered, consumed and packaged.2015-12-0731 minMobile Power and ProfitHow to Plan Your Mobile StrategyAn app is not a mobile strategy but the tip of a much larger and more sophisticated iceberg, and for the first time, 80% of all online adults now own a smartphone. This milestone underscores one crucial fact for any organization: as the number of mobile users rises, so do the opportunities to reach their target audience and increase revenue. But, how exactly do you get the most out of mobile internet users? Today we have Connor Mason from Punchkick Interactive to tell us how a great mobile strategy can help companies of all sizes reach more customers and maintain a...2015-11-3030 minMobile Power and ProfitWearable Technology and the Internet of ThingsWearable and big data technologies are becoming more than just a cool new gadget. As the populace continues to embrace tech on the go, what will this mean for Big Data? Uyen Tieu welcomes Scott Amyx, CEO of Amyx+McKinsey and Managing Partner of Venture1st to talk about wearable technology and the Internet of Things (IoT).2015-11-1634 minMobile Power and ProfitIs Mainstream Media Dead? Discovering the Future of Content MonetizationIs Mainstream Media Dead? We are Discovering the Future of Content Monetization as Uyen Tieu speaks with the CEO and founder of influencer marketing agency Delmondo, Nick Cicero. They discuss Mobile Publishing In the Time of Social Media, Monetizing Content Through Data and more.2015-11-0935 minMobile Power and ProfitMobile Business Apps: Build or Buy?App development is certainly on the rise. The Business category for mobile apps is the most lively and fastestgrowing, with new and diverse apps launching every day for businesses large and small, across industries and niche markets. Today we have Andy LeCates, an executive from Apple’s FileMaker division, to discuss the advantages and disadvantages of mobile business apps.2015-11-0235 minMobile Power and ProfitFrom Comments to ConversationsThere are two seemingly incompatible trends going on in the publishing industry right now. On one hand, there is a number of sites giving up on the idea of “comments”, but on the other, there is a movement to elevate the contributions of the readers. Today we have Nadav Shoval, founder and CEO of Spot.IM, to discuss how the comments box is being reimagined to create true, meaningful conversations that drive engagement.2015-10-2633 minMobile Power and ProfitEvolving Marketing Needs of Mobilefirst CompaniesThere's a lot that goes into making a great app. Big brands are making big investments in mobile as a critical component of a cohesive business strategy; but it doesn’t end once you’ve gone through the planning, building and launch of your app. Today we have David Zhang from Growmobile, to discuss the ever evolving marketing needs of mobilefirst companies.2015-10-1931 minMobile Power and ProfitProgrammatic Media In a Mobile WorldUyen Tieu speaks with Robert Brill, CEO of Brill Media. Uyen asks Robert to enlighten the listeners on some key things to prepare for in the upcoming season. Robert also shares his insights on why he believes there is so much confusion with programmatic media right now.2015-10-0535 minMobile Power and ProfitApple iOS 9, Adblockers and What It Means to PublishersThough the newly released Apple iOS 9 features and capabilities are primarily refinements rather than anything transformative but still worth getting. Most of the attention is going to ad blocking — now the No.1 paid apps in the App Store. Uyen Tieu speaks with a Mobile Software Developer at Rumble about iOS 9, adblockers and what it means to publishers.2015-09-2833 minMobile Power and ProfitMobile Productivity In The WorkplaceThe mobile revolution has forever changed so many of our daily experiences. In this episode, Jason Shah CEO of Do (Do.com) share with us his insights on mobile productivity and explains how enterprise apps are a rapidly growing area of app development2015-09-2833 minMobile Power and ProfitiOS 9 and the Rise of Mobile Content BlockersUyen Tieu talks with Elad Cohen from Rumble about Apple releasing iOS 9 update and the new features and capabilities. Most of the attention is going to ad blocking, which is now the No.1 paid app in the App Store. Uyen and Elad discuss iOS 9, adblockers and what it means to publishers. Further, the tell what adblockers are and why they are making such a big buzz.2015-09-2134 min
Spreaker Live ShowSLS24: Brandy Shapiro-Babin, President of WebmasterRadio.FM / CannabisRadio.comSpreaker Live Show #24 for Sept 9th, 2015:Guest: Brandy Shapiro-Babin, President of WebmasterRadio.FM / CannabisRadio.comHost: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dot)comShow Topics: - How did you get started in Online Radio and Podcasting?- Being a woman business owner, how has that impacted your experiences? - Tell us about Webmaster Radio and the shows available today- Tell us about Cannabis Radio Network and the purpose and focus of the shows on the network? - What is the opportunity you...2015-09-1043 min
Spreaker Live ShowSLS24: Brandy Shapiro-Babin, President of WebmasterRadio.FM / CannabisRadio.comSpreaker Live Show #24 for Sept 9th, 2015:
Guest: Brandy Shapiro-Babin, President of WebmasterRadio.FM / CannabisRadio.com
Host: Rob Greenlee, Head of Content, Spreaker @robgreenlee - rob(at)spreaker(dot)com
Show Topics:
- How did you get started in Online Radio and Podcasting?
- Being a woman business owner, how has that impacted your experiences?
- Tell us about Webmaster Radio and the shows available today
- Tell us about Cannabis Radio Network and the purpose and focus of the shows on the network?
- What is the opportunity you saw with the cannabis industry?
- You have been focused on...2015-09-1043 minMobile Power and ProfitActionable Analytics in a Mobile WorldTalking about Actionable Analytics in a Mobile World as Uyen Tieu speaks with the Founder / CTO at Localytics Henry Cipolla. Localytics allows organizations to gain deep, actionable insights into app user behaviors and leverage these insights to acquire users more efficiently, to drive targeted interactions through push and in-app messaging or re-targeting, and to personalize the in-app experience.2015-08-0338 minMobile Power and ProfitTesting to Optimize ConversionsUyen Tieu discusses Testing to Optimize Conversions with eMarketer Principal social media analyst Debra Aho Williamson. Debra discusses topics including social media marketing, mobile advertising on social media and programmatic creatives.eMarketer is the industry's leading research firm, providing data, insights and perspectives for marketing in a digital world. Marketers worldwide rely on our platform for information on consumer behavior trends and for trusted data on spending, strategies and tactics.2015-06-2334 minMobile Power and ProfitMobile Conversion Optimization, Segmentation and A/B TestingUyen Tieu speaks with Wider Funnel CEO Chris Goward about Mobile Conversion Optimization and the different frameworks and models one can use to go about optimizing and what should people look out for when optimizing for conversions. They also Segmentation and A/B Testing: industry trends - the good and the bad, what is the best way to go about implementing and Mobile vs. Desktop: How does one go about integrating their mobile testing into the holistic picture?2015-06-2234 minMobile Power and ProfitOptimizing Your Business for MobileDiscussion of Optimizing Your Business for Mobile as Uyen Tieu welcomes Ryan Nelsen, who heads up Product and Growth Marketing at Qualtrics.2015-06-1632 minMobile Power and ProfitThe Value of Partnerships In Mobile with Wade BrownUyen Tieu discusses The Value of Partnerships In Mobile with the VP of Operations at SpinGo, Wade Brown. Wade tells us about the power of partnerships in the mobile industry and how using the right data can help you find the best partners to grow your business successfully.2015-06-0831 minMobile Power and ProfitIncreasing User Engagement with Julie AskIncreasing user engagement is our topic as Uyen Tieu speaks with the Vice President at Forrester Research and Co-Author of The Mobile Mind Shift, Julie Ask. They discuss Mobile moments - what exactly are they, and how can we capture, borrow or create them effectively? She also discusses the increasing number of platforms and the difficulty in designing the mobile moment for different platforms as well as the trends that will influence mobile commerce in 2015 and the coming years.2015-06-0233 minMobile Power and ProfitUsing Mobile as the Personal Connection With Puneet MehtaFrom Loyalty Programs to finding the right context to the internet of things, Uyen Tieu discusses Using Mobile as the Personal Connection with Puneet Mehta, the Co-Founder and Chief Executive Officer of MobileROI.2015-05-1832 minMobile Power and ProfitGilad Bechar: Keeping Your App Users EngagedHost Uyen Tieu of Mobile Power and Profit talks to the Founder and CEO of Moburst, Gilad Bechar, about how to keep your users engaged in their mobile apps in the 21st century.2015-05-1134 minMobile Power and ProfitCarson Barker: Marketing Your AppHost Uyen Tieu sits down with Carson Barker, Co-Founder of Appspire, to talk about the best ways to market your App for the future of Mobile.2015-05-0429 minMobile Power and ProfitSocial Media and Marketing Strategies For MobileHost Uyen Tieu of Rumble talks with Brett Relander, Top 100 Social Media Power Influencer, founder and CEO of Tactical Marketing Labs about how to use mobile and social media together as a powerful marketing tool. They hit on the do's and don't in putting together a social campaign that uses mobile, Social Apps and marketing through them as well as how to maximize your marketing budgets. Uyen and Brett also dive deep into the newest trend in mobile, Growth Hacking and look at Future trends in Mobile Marketing.2015-04-2734 minMobile Power and ProfitIncreasing Your Digital Budget With MobileHost of Mobile Power & Profit Uyen Tieu of Rumble speaks with Ramsey Masri, CEO Of Other Levels about the future of Mobile and how business owners across the globe are switching their marketing budgets towards Mobile based advertising and where your business needs to be in the mix of this.2015-04-2033 minMobile Power and ProfitFocusing on the Creative in Mobile AdvertisingIn Today's episode of Mobile Power and Profit host Atul Satija, Chief Revenue Officer at InMobi, talks about the newest mobile advertising platforms that enable brands, developers, and publishers to engage with mobile consumers and how they can help grow your business.2015-04-1434 minMobile Power and ProfitFocusing on the Creative in Mobile AdvertisingFocusing on the Creative in Mobile Advertising as Uyen Tieu discusses responsive web in the mobile space and responsive advertisements with Matthew Snyder, CEO and Co-founder of Responsive Ads.2015-04-0733 minMobile Power and ProfitThe Mobile Technology Firms Use For ConsumersWe Learn about The Mobile Technology Firms Use For Consumers with Sucharita Mulpuru joining us on the show. Sucharita is the vice president and principal analyst at Forrester Research. We learn what mobile element has changed the consumers retail experience, what are the challenges retailers now face and much more.2015-03-3100 minMobile Power and ProfitFinding the Right Mobile Marketing Partner; Building a Successful Multi-Screen CFrom seeking the right mobile marketing partners to pick and choose from to learning what it takes to build a successful multi-screen campaign, Uyen Tieu talks about these topics and more with Craig Weinberg, VP of Mobile Strategy at 3Q Digital.2015-03-2434 minMobile Power and ProfitBeacons, Rich Ads, Multi-Screen Campaigns and Other Mobile Marketing StrategiesTalkjng about how to approach their marketing strategies for the entire digital spectrum, rich media, multi-screen campaigns plus Beacon technology and hyper-localization as Uyen Tieu welcomes the founder and CEO of Fresh Digital Group - Doug Robinson.2015-03-1729 minMobile Power and ProfitThe Potential of Location Based Marketing With Asif KhanDiscussing The Potential of Location Based Marketing and how it is changing mobile as Uyen Tieu speaks with the Founder of the Location Based Marketing Association (LBMA), Asif Khan.2015-03-1032 minMobile Power and ProfitDedicated Mobile Landing Pages Vs. Responsive Web; Mobile Testing and MonitoringDiscussion of why dedicated mobile landing pages trump responsive web, how to make use of mobile specific features (GPS location etc.) to get the most out of your apps/mobile web and best practices when it comes to testing and monitoring as Uyen Tieu speaks with Conversioner CEO Talia Wolf2015-03-0233 minMobile Power and ProfitMobile Engagement and Creating Friction in MobileUyen Tieu discusses Mobile Engagement and Creating Friction in Mobile with Mobile Marketing Influencer, Forbes Contributor and Host of WebmasterRadio.FM Series Mobile Presence Peggy Anne Salz . They discuss how creating friction in mobile to access contextual and assistance related abilities in mobile devices.2015-02-2334 minMobile Power and ProfitMobile Engagement and Creating Friction in MobileUyen Tieu discusses Mobile Engagement and Creating Friction in Mobile with Mobile Marketing Influencer, Forbes Contributor and Host of WebmasterRadio.FM Series Mobile Presence Peggy Anne Salz . They discuss how creating friction in mobile to access contextual and assistance related abilities in mobile devices.2015-02-2334 minMobile Power and ProfitStandardization of Mobile Data Tracking; Delivering Digital Mobile Measurement fUyen Tieu speaks with the Chief Operating Officer of Lithient, Ed Chater. Ed discusses the standardization of mobile data tracking, delivering digital measurement for enterprise clients, driving engagement beyond install, and how re-targeting is now real on mobile.2015-02-1635 minMobile Power and ProfitMobile Publishing and Gaming Examined with Jon WalshMobile publishing and the gaming industry are examined as Uyen Tieu talks to the CEO of Fuse, Jon Walsh. Can you give us a review of major developments and adoption and how will this impact the mobile world going into 2015. What are the next big trends to watch out for and if the future app driven as opposed to using mobile browsers?2015-02-0934 minMobile Power and ProfitAdvancements in Mobile Data CollectingAdvancements in Mobile Data Collecting as Uyen Tieu speaks with the CEO of HipCricket, Doug Stovall. He discusses how mobile marketers use that information to deliver content that can be tailored to a specific individual.2015-02-0331 minMobile Power and ProfitMobile Content Strategies for Publishers; Mobile Browser-Driven Marketing to MobMobile Content Strategies for Publishers and the Evolution from Mobile Browser Driven Marketing to Mobile App-Driven Marketing as Uyen Tieu speaks with David Arkin, the Vice President of Content and Audience for GateHouse Media.2015-01-2735 minMobile Power and ProfitMobile Marketing Changes in 2015 to Big Data, Cloud Technologies and Power of LoUyen Tieu discusses big data, cloud technologies and the power of location services and how have shifted mobile marketing to new, greater paths with Cindy Krum, CEO and Founder of MobileMoxie and the author of Mobile marketing: Finding your customers no matter where they are.2015-01-1933 min
PPC PlaybookHow To Work With Low Search VolumeYou may have a product or service that either people don’t know about or just aren’t actively searching for. Shane and Maria discuss various strategies to deal with low search volume including near matches, targeted placements, videos, direct mail, email marketing, partner outreach and affiliate marketing.To learn more about Display Network placements and YouTube Advertising visit the PPC Professionals AdWords Best Practices Tutorial.2014-10-0931 minPPC PlaybookAdWords Attribution Modeling: Everything You Need To KnowShane and Maria guide you through the tangled web of attribution models. The Attribution Modeling report in AdWords gives you the ability to analyze keywords, ad groups and campaigns to see how they are contributing to the conversion funnel. Learn the difference between Last Click and First Click conversions and the five attribution models available in Adwords. Plus, discover additional conversion reports that help decipher attribution models and common mistake to avoid.A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.2014-10-0231 minPPC PlaybookGenerate Traffic and Profit Using Facebook AdvertisingTake advantage of an additional stream of profitable traffic that is very easy to setup. Dustin Miller joins Maria to discuss the ways you can leverage Facebook Advertising to target current customers, leads, lookalike audiences and users who have visited your website, but have not converted. Learn how to setup basic ads as well as more advanced ads using Power Editor to convert these users into customers.A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.2014-09-2533 minPPC Playbook5 PPC Tips You May Not Have TriedShane and Maria reveal five basic and advanced PPC tips that you might not have tried in your AdWords campaigns. Listen as they explain why it’s important to bid on your own brand, test for optimal ad position, utilize time lag reports to find out exactly how long it takes for your users to convert, optimize across different dimensions and use search query reports like a pro. These are tips you can start implementing today to improve your PPC campaigns, so start now!A step-by-step guide and PPC Best Practices Tutorial is available at PPCProfessionals.com.2014-09-1810 minPPC PlaybookBing Ads Gets More FamiliarShane and Maria discuss changes to Bing Ads with evangelist John Gagnon. Bing Ads began rolling out a new interface and new features in early August, including a faster user interface, Top Movers report, Opportunities tool and auto-tagging, to name a few. Changes to Bing Editor now makes the AdWords/Bing transition somewhat smoother with new features like Negative Keyword Lists, Ad Scheduling at 15-minute intervals and new Report Export Options. Plus, Bing starts testing close variants for exact match keywords with one key difference, the ability to opt-out.2014-09-1133 minPPC PlaybookMobile Devices Impact Your BusinessTraffic from mobile devices is up, most websites are seeing more than 40 percent of total traffic originating from a mobile device. Shane and Maria discuss the impact of mobile traffic to your business and help you understand the difference between website conversions and phone call conversions from mobile leads. Learn how to set bid modifiers for mobile and desktop traffic, setup mobile targeted ads, bid aggressively for top mobile positions, force click-to-call ads, optimize mobile landing pages and setup conversion tracking, including call tracking.A step-by-step guide and AdWords Best Practices Tutorial is available at PPCProfessionals.com.2014-09-0429 minPPC PlaybookBig AdWords Changes – Close Variants and Call Conversion TrackingPhrase Match and Exact Match as we know it has changed. Listen as Shane and Maria go through the benefits and pitfalls of Google’s decision to remove the ability to opt-out of close variant keywords for phrase and exact match keywords. You need to hear how this could impact your PPC campaigns. Plus, Google announces a new Call Conversion Tracking feature. Don’t just jump on the bandwagon yet, hear why you still might need to use third-party call tracking solutions to supplement Google’s new tool.To learn more about Keyword Match Types and Conversion Tracking visit the PP...2014-08-2832 minPPC PlaybookOwn the Back to School SeasonShane and Maria show you how you can take advantage of the second largest retail opportunity of the year, Back to School. They discuss the increase in activity for Back to School related businesses and the need to pull back if you are not marketing a product or service related to this busy season. Learn how to analyze data from the previous year, identify your best sellers, be aware of the different first days of school across the country and sales tax holidays, optimize your Google Shopping Campaigns and be mobile-ready for the Back to School season.BONUS...2014-08-2231 minPPC PlaybookTop Strategies for Using Negative KeywordsShane and Maria discuss the importance of utilizing Negative Keywords to exclude traffic for irrelevant search queries, which can improve CTR if done correctly. Learn how to access pre-defined negative keyword lists for your industry, dig through your search query reports for both negative and positive keyword opportunities, the proper match type for negative keywords, the frequency at which you should be adding negative keywords and the quick fix of turning off close variants when your CPA is out of control.A step-by-step guide to creating Negative Keyword lists and Keyword Mining with SQR’s can be found in...2014-08-1432 minPPC PlaybookOptimize Your Google Display Network StrategyShane and Maria highlight that finding the right placements and focusing in on them is the key to success on the Google Display Network. Learn how to setup Display campaigns using automatic placements (for research) and managed placements for the best performing websites and web pages. Also, learn how to review Display reports to figure out which are your best and worst performing Display placements.Additional information including examples about the Google Display Network is available in the PPC Professionals AdWords Best Practices Tutorial.2014-08-0732 minPPC PlaybookWriting Effective Adwords Text AdsLearn how to craft the perfect AdWords text ads to improve click-through rates and keyword quality score. Shane and Maria walk you through the process of creating great ads, the anatomy of text ads, types of ads, ad extensions, ad relevancy and the benefits/dangers of Dynamic Keyword Insertion (DKI).Additional information about PPC ad writing is available in the PPC Professionals AdWords Best Practices Tutorial.2014-07-3135 minPPC PlaybookAdvanced Tracking with Analytics Expert Feras AlhlouShane and Maria discuss advanced tracking with analytics expert Feras Alhlou. Learn all about goal types, event tracking, assigning a conversion value to goals, reconciling data between analytics platforms, analytics hacks, upgrading to Universal Analytics, cohort analysis and analytics for live chat software.In case you missed it, listen to Episode 5 for a basic understanding of Google Analytics and how to link Adwords to Google Analytics for better reporting. Visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking and Conversions.2014-07-2532 minPPC PlaybookLink AdWords with Google Analytics for Enhanced ManagementLearn how to enhance your AdWords PPC management with important data from Google Analytics. Shane and Maria discuss why it is important to track conversions/leads, why you should use Analytics conversion data instead of Adwords and how to properly link AdWords with Google Analytics. Also, learn about more advanced tracking methods like event tracking and offline conversion tracking.A step-by-step guide to linking AdWords with Google Analytics is available on our website. Be sure to visit the PPC Professionals AdWords Best Practices Tutorial to learn more about AdWords Tracking and Conversions.2014-07-1729 minPPC PlaybookWhat You Can Expect At Ticket Summit 2014Ticket Summit is the place where promoters, ticket sellers, sports team executives and tech companies come together to network and attend educational sessions. Shane speaks to TicketNetwork Co-Founder Don Vaccaro about what Ticket Summit has to offer and the secondary ticket market. You can expect to hear industry experts speak about affiliate marketing, email marketing, pay-per-click advertising, social media marketing, white label website solutions, intellectual property issues and new software advancements.Shane will be speaking at Ticket Summit on Friday, July 18 about AdWords Account Structure and Segmentation. Learn more about AdWords marketing strategies using the AdWords Best Practices T...2014-07-1000 minPPC PlaybookTransitioning to Google Shopping CampaignsTake advantage of the new Google Shopping Campaigns and transition out of Product Listing Ads. Dustin Miller joins Maria to discuss the benefits of Shopping Campaigns for ecommerce advertisers including new custom labels, tools to help analyze your competitors and ways to optimize your product campaigns.A step-by-step guide to setting up Google Shopping Campaigns and Optimizing Product Feeds is available in the PPC Professionals AdWords Best Practices Tutorial.2014-07-0432 minPPC PlaybookMerging SEO and PPC IdeologiesLearn how to take advantage of basic SEO tactics and apply them to your PPC campaigns to save 20-30 percent on your ad spend. Jim Hedger joins Shane and Maria to discuss onsite SEO best practices, keyword relevancy, user experience and quality score.Additional information about effective PPC Landing Pages and their effect on Quality Score is available in the PPC Professionals AdWords Best Practices Tutorial.2014-06-2634 minPPC PlaybookAdwords Account Structure Best PracticesLearn how to structure your AdWords account to produce the most conversions at the lowest CPA. Hosts Shane Ryans and Maria Perilli discuss proper match type sorting, the negative effects of broad match keywords and how to route traffic correctly between your ad-groups by using negative keyword lists.2014-06-1928 minCover Story on WebmasterRadio.fmSEO PR TrainingSEO and social media expert Nichola Stott (Founder, themediaflow) and PR and social media specialist Claire Thompson (Founder, Waves PR) discuss the launch of their new joint venture, SEO PR Training.2011-03-0934 minCover Story on WebmasterRadio.fmThe Wizards of SpinBrandy interviews longtime journalist and public relations specialist John Ruane, author of The Wizards of Spin, which talks about the evolving news media and how this pseudo-journalism is changing America and how citizens get information.2011-02-1634 minCover Story on WebmasterRadio.fmHow to Hire the Right PR FirmHow to Hire the Right PR Firm with guest Katherine Heaviside, President of Epoch 5 Public Relations. We learn the steps you should take when vetting the right PR solution and the need to sign up with a firm for a long term agreement or for a specific project.2011-02-0933 minCover Story on WebmasterRadio.fmYoung EntrepreneurshipScott Gerber is a serial entrepreneur, angel investor, media personality, public speaker and the most-syndicated young entrepreneurship columnist in the world.Scott tells about Sizzle It, a website that featues the latest on entrepreneurship and his book, Never Get A Real Job, which is marketed to 20-somethings who find themselves looking down the long barrel of a traditional career path.2011-01-2638 minCover Story on WebmasterRadio.fmCelebrity and Do-It-Yourself PRMonique Tatum, CEO of Beautiful Planning Marketing discusses Celebrity PR as she tells us about the upcomingReality of Fashion, Reality of Aids Event For Fashion Week 2011, plus she fills us in about the newPRLearningCenter, which offers Do-It-Yourself PR classes.2011-01-1929 minCover Story on WebmasterRadio.fmPublic Relations, Social Media And Customer ServicePublic Relations, Social Media And Customer Service are the focus of a recent blog post by returning guest Shonali Burke. Shonali explains the shoe fiends dream as explained in her Waxing UnLyrical blog.2011-01-1232 minCover Story on WebmasterRadio.fmStrategic Use of Social Media for Brand BuildingBullseye PR CEO and co-founder John Rarrick discusses Strategic use of Social media for brand building, podcasting and other forms with social media for clients.2010-12-2937 minCover Story on WebmasterRadio.fmMeasurement by Quantity, Quality and InfluenceMeasurement by quantity, quality and influence. Shonali Burke, ABC, principal, Shonali Burke Consulting, discusses how measurement has and has not changed, and the most practical way to tackle it.2010-12-1539 minCover Story on WebmasterRadio.fmPersonal Public Relations BrandingPersonal Public Relations Branding, differentiating B2B public relations from B2C public relations, b2b companies leveraging content to promote and market and more are discussed with Award-winning PR and marketing communications executive Wendy Marx.2010-11-1730 minCover Story on WebmasterRadio.fmTaking Command Of Your MessagingTaking Command Of Your Messaging and realizing that social technologies are a priority for public relations professionals. Meg and Brandy discuss a recent blog post on the subject and Brandy tells how this philosophy is being applied to WebmasterRadio.FM and the AffCon 2010 Conference.2010-11-1031 minCover Story on WebmasterRadio.fmJungleBuzz Resource and Discovery for PRJungleBuzz is A New Free Resource and Discovery Site for PR and Communications Professionals, and PRServiceBureau.com: On-Demand PR Services for Behind-The-Scenes Administrative Tasks, are introduced to us by Gina Milani, Founder of PRServiceBureau.com.2010-10-1332 minCover Story on WebmasterRadio.fmBootstrap Your Public RelationsBrandy and Meg look into an Inc.com post entitled How to Bootstrap Your Public Relations They offer examples and analyze ways around hiring a PR specialist or outsourcing your publicity.2010-09-2233 minCover Story on WebmasterRadio.fmMass Interpersonal Persuasion with BJ FoggDr. B.J. Fogg is the founder and director of the Persuasive Technology Lab at Stanford University, where he also teaches Computer Science. Learn how Mass Interpersonal Persuasion can apply to your Public Relations efforts.2010-09-0833 minCover Story on WebmasterRadio.fmSocial Media Helps Traditional PR ThriveMeg recaps her visit to SES San Francisco 2010, plus Brandy and Meg discuss a recent AdAge article on How Social Media Is Helping Public-Relations Sector Not Just Survive, but Thrive, plus PRWeb lists the 25 Essential PR Bloggers You Should Be Reading.2010-08-2537 minCover Story on WebmasterRadio.fmCreative PR and Social Media PolicyDeidre Breakenridge, author, entrepreneur and President/Co-Founder of Mango! Marketing. discusses Creative PR and Social Media Policy with Meg.2010-08-0428 minCover Story on WebmasterRadio.fm5 New Marketing Truths To Attract BusinessMarc Harty, CEO of MainTopic Media, talks to Meg about The Visibility Economy: 5 New Marketing Truths To Attract Business and Build Lasting Authority and more.2010-07-2831 minCover Story on WebmasterRadio.fmThought LeadershipBrandy and Meg have a conversation with Joy Scott, CEO of Scott Public Relations. Joy talks about her exciting new white paper The 7 Steps to Thought Leadership in 2010 – and Beyond. Listen in as they chat about the importance of thought leadership in your field.2010-07-1432 minCover Story on WebmasterRadio.fmVirtual Personal AssistantMeg is joined by Riana Malia,, Head of Operations, North America for Catch Friday and Catch Friday Media. Riana is a successful entrepreneur and founder of Soiree Creative- an event and lifestyle experience firm, as well as one of the most sought after Lifestyle Coaches. Discover how a Virtual Personal Assistant can help your PR Efforts in this edition of Cover Story.2010-07-0730 minCover Story on WebmasterRadio.fmHow To Be a Good PR Person – or PR ClientSteve Safran is senior vice president of Media 2.0 at Audience Research and Development, and editor of the Lost Remote Blog.He discusses a recent blog post entitled, How to be a good PR person – or PR client2010-06-0235 minCover Story on WebmasterRadio.fmSocial Media Strategies and ToolsSerengeti Communications Director of Social Media Li Evans discusses the release of the Social Media Marketing Book, plus a new social media strategy tool called Social Snap, a dashboard that gives organizations quick insights into the results of their Social Media marketing program in one place.2010-05-2633 minCover Story on WebmasterRadio.fmOnline News Release Distribution Global ExpansionVocus Vice President of Product Management Philip Braden tells us about the companys global expansion of their online news release distribution service by acquiring privately-held BDL Media Ltd., a provider of on-demand public relations software and services in China and expanding operations in Europe with addition of over 2,000 customers, a premium media database and media research facilities in France and Morocco.2010-05-1928 minCover Story on WebmasterRadio.fmThrive 2010 Online Web Seminar PreviewMeg and Brandy preview the upcoming Thrive Online Web Seminar, an all-day online conference designed for the business owner and marketing professional focused on maximizing Web presence to drive business. We hear from scheduled speakers Anne Holland from WhichTestWon and Marketing Sherpa, and Chuck Hester from iContact.2010-05-0535 minCover Story on WebmasterRadio.fmOnline News and Real Time SEOCMO of Newsforce Dana Todd discusses the state of online news following her SES New York 2010 presentation on Real Time SEO panel, plus we hear a short preview of a preview of Adtech San Francisco 2010.2010-04-0735 minCover Story on WebmasterRadio.fmAir Date: March 17, 2010Network Solutions Social Media Swami Shashi Bellamkonda discusses the Social Media Results Uncovered in Small Business Success Index Study report that states facts like Social Media Adoption by U.S. Small Businesses has doubled since 2009.2010-03-1734 minCover Story on WebmasterRadio.fmNew Rules for Marketing and PRDavid Meerman-Scott, author of World Wide Rave, Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. David previews his SES New York 2010 keynote presentation, based on one of his best selling books, entitled The New Rules for Marketing and PR.2010-03-0338 minCover Story on WebmasterRadio.fmManaging Society and Celebrity PRSociety and Celebrity Publicist Shamin Abas, who runs her own Palm Beach, Florida based PR Agency, talks about the clients whom she has been able to optimize their exposure and reach to generate ROI.Shamin fills us in on her ongoing business relations with high profile clients like hip hop clothing and music mogul Russell Simmons and advertising guru Jordan Zimmerman.2010-03-0147 minCover Story on WebmasterRadio.fmBuilding Your Business Through Social MediaPaul Chaney, aka the Social Media Handyman, is a social media marketing consultant, coach, speaker, and author of two books, Realty Blogging, and his latest, The Digital Handshake. He discusses strategies for building your business through social media.2010-02-1733 minCover Story on WebmasterRadio.fmSocial Media PR with PitchEnginePitchEngine CEO Jason Kintzler tell us how their Social Media News Release, PR Web Free Releases, Online PR Newsroom and PR 2.0 Social Media Template Tool connects PR pros, agencies, and media who want to engage and implement social media practices.2010-02-1037 minCover Story on WebmasterRadio.fmSocial Media Not for Crisis or Reputation Management?James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP, chairman and president,The Lukaszewski Group Inc discusses Crisis and Reputation Management and how Social Media may not be the best solution to resolve these kinds of issues.2010-02-0337 minCover Story on WebmasterRadio.fmSocial Strategist Stuart FosterJiyan welcomes Stuart Foster, Social Strategist at Mullen and founder of the Lost Jacket Blog, about some recent blog posts he posted on how Viral marketing does not exist unless your content actually goes viral, plus Why would you pitch a story when you could create your own.They also discuss influencer relations, convergence, social media influence in PR and more.2010-01-2733 minCover Story on WebmasterRadio.fmState of the Media: Trends in Media for 2010Vocus Managing Editor, Newspaper Content David Coates and Vocus Managing Editor, TV/Online/Blog/IRO Content Julie Holley elaborate on their white paper study on State of the Media 2010, which takes a look as new media business models and notes that content sharing trends are likely to continue in 2010. The White paper can downloaded at this link: http://www.vocus.com/resources/state-of-media/index.asp2010-01-2041 minCover Story on WebmasterRadio.fmPublic Relations Trends for 2010Christine Perkett, President and Founder of Perkett PR discusses the Public Relations Trends for 2010 that she posted on SmallBizTrends. She describes how social media is enhancing PR and not hurting it plus how social media should be embraced more and how we should definitely advocate transparency.2010-01-1339 min
SEM SynergyHow has Search Changed in 2009Jim Hedger, WebmasterRadio blogger and host of the show Webcology, then joins Virginia to look at the year in search. Mobile’s big break, emerging search deals, and new features at Google all make the cut of top topics of 2009. Wrapping up the last show of the year, Susan, Virginia and Michael Terry look back on what they consider the biggest milestones of 2009.2009-12-3033 minSEM SynergyLessons for Search Marketing in EuropeSusan, Virginia and guest cohost Maryann Robbins go over the latest search headlines including Google Caffeine, Rupert Murdoch saying hell keep Google from indexing News Corp. sites once the media company starts charging for content, and telecom reforms. Plus, Virginia welcomes multinational search marketing expert and cohost of the WebmasterRadio.FM podcast Search Cowboys, Bas van den Beld, to talk about understanding the search economy in light of historical events.2009-11-1831 min
Plugins: WordPress Plugins PodcastPlugins 029 – Max Sweet from WebmasterRadio.FMIn this episode we’re speaking with Max Sweet (TimeStampStudios.com), a WordPress plugin developer and web designer for WebmasterRadio.FM. Max discusses why his employer moved to WordPress and how the custom plugins he’s developed meet specific needs for the online radio station.
Max explains why they’re using WordPress and a briefly explains the plugin he developed that manages the images that scroll across the top of the WebmasterRadio.FM web site.
We talk about Yoast and his Sociable plugin. Yoast is a plugin developer who has created a lot of very powerf...2009-10-3023 min
Plugins: WordPress Plugins PodcastPlugins 029 – Max Sweet from WebmasterRadio.FMIn this episode we're speaking with Max Sweet (TimeStampStudios.com (http://timestampstudios.com/)), a WordPress plugin developer and web designer for WebmasterRadio.FM (http://webmasterradio.fm/). Max discusses why his employer moved to WordPress and how2009-10-3002 minSEM SynergySeasonal PPC Campaign PlanningVirginia and PPC analyst Jim Stratton discuss tips for seasonal PPC campaign planning, including Internal historical data, buzz generation, special offers and campaign structure.David Szetela, CEO of Clix Marketing and host of WebmasterRadio’s PPC Rockstars, comes on with his recommendations for PPC management leading up to the holidays.2009-08-2633 minCover Story on WebmasterRadio.fmTag Records and SuperTeachersWebmasterRadio.FM's Brandy Shapiro-Babin speaks with Jay Gooch, Procter and Gamble’s associate director of External Relations Deodorants and Personal Cleansing, about his company’s PRSA Silver Anvil submission, “TAG Experiences the ‘Clean Smell’ of Success with the Launch of TAG Records.” Also, listen in to learn about the Silver Anvil finalist “SuperTeacher Program” with Jill Vaughn, director of communication for the Virginia Lottery.2009-05-2047 min
LPO: Landing Page OptimizationPerformance-based Online Marketing with David SzetelaTim interviews guest Clix Marketing CEO David Szetela (and host of WebmasterRadio.FM's PPC Rockstars) about the critical role of conversions in performance based marketing programs. Driving quality traffic is not enough – a clear and persuasive connection needs to be made between the traffic source and the landing page.2009-04-1333 minSEM SynergyBranding and the Vince Algorithm ChangeBranding and the Vince Algorithm Change plus how establishing trust, authority and quality is vital on the Web. Also, Jayme Westervelt of Simply Optimized then talks to Virginia about ranking shifts she saw among her clients over the last few months.pp_flashembed(‘powerpress_player_339′,{src: ‘http://www2.webmasterradio.fm/sem-synergy/wp-content/plugins/powerpress/FlowPlayerClassic.swf’, width: 320, height: 24, wmode: ‘transparent’ },{config: { autoPlay: false, autoBuffering: false, initialScale:2009-04-0830 min
RainmakerAudience Numbers for WebmasterRadioHear the audience numbers for the podcasts of your favorite WebmasterRadio.FM shows plus recaps SES New York and previews our upcoming tradeshow schedule including plans for future SearchBash and AffiliateBash parties2008-03-2739 minCover Story on WebmasterRadio.fmLife TipsBrandy talks with Life Tips editor Melanie Nayer on her background with boston.com, Fortune Magazine and Boston Globe and their new radio program with WebmasterRadio.FM.2007-01-0350 minCover Story on WebmasterRadio.fmThe FringeNani Vinken joins Brandy to discuss her past and her plans for a new show on WebmasterRadio.FM called The Fringe.2005-04-1445 min