Shows
ForwardSlashHow B2B Buyer Journeys have Evolved Since Rand Fishkin's Last GigIn this episode, I sit down with Rand Fishkin, founder/ex-CEO of Moz and founder/CEO at SparkToro, to talk about the importance of understanding your audience's sources of influence, finding SparkToros positioning, how B2B tech buyer journeys have changed and many (if not most) marketers don't know how to catch up, as well as the problem with SaaS product design.
2023-08-1839 minForwardSlashThe Different Elements of Brand & Their Roles in B2B Tech GrowthIn episode 21, Adam speaks with Melissa Rosenthal, Chief Creative Officer of ClickUp, to talk about the different elements of "brand" and the roles they play in B2B tech GTM, especially in crowded categories. Melissa educates us on ClickUp's approach to brand, why they decided it would play a central role from the very beginning, how brand influences ClickUp's website strategy and UX, and the future of B2B tech website experiences at large.
2023-08-1736 minForwardSlashRethink Your ABM & WebsStrategy (Listen Up PLG!)In this episode, Adam sits down with the veritable Chris Walker, CEO of Refine Labs, to talk about B2B tech GTM issues, the misconceptions most have on CAC and CAC payback, why PLG struggles with enterprise ABM motions (and vice versa), and how marketing website can help.
2023-08-0241 minForwardSlashHow Aligned GTM Teams Boost Demand Generation & Website EffectivenessIn this episode Adam sits down with David Newton, VP of Product, Customer Success and Marketing at Handle Global, to talk about go to market strategy, aligning go to market teams, and how to harness the marketing website with this aligned, cross-functional understanding.
2023-07-2431 minForwardSlashLaunching the ForwardSlash Podcast: A Cautionary TaleIn this episode, Adam was on the other side of the coversation. He sat down with Corrina Owens, Head of ABM at Gong, and Taylor Young, Head of ABM at Terminus, to discussed the lessons learned in launching the ForwardSlash podcast, a podcast that explores the roles marketing websites play in B2B tech growth.
2023-07-0528 minForwardSlashLaunching a Headless CMS In a Saturated Market for B2B SaaS MarketersIn this episode, Adam speaks with Alan Gleeson, CEO and Co-Founder of Contento.io, about his strategy behind launching a headless CMS platform, a crowded space with around 80 competitors. They also talk about what B2B SaaS is getting wrong with GTM in general and the roles websites play in revenue growth.
2023-06-0225 minForwardSlashGetting B2B SaaS Competitive Strategy Right with the Jobs to Be Done FrameworkIn this episode, Adam and Tony dive into the Jobs to Be Done Framework, a framework pioneered by Tony Ulwick and Clayton Christensen in the 1990s to guide product innovation. They discuss how it can be used for B2B SaaS competitive strategy, an element currently rife with bias across industries and chokes revenue engines; how it helps align GTM teams; and the role of websites in ABX.
2023-05-2354 minForwardSlashB2B SaaS GTM Strategy: Going Upmarket in 2023 & BeyondIn this episode, Adam sits down with Nadia Milani, VP of Marketing at Proposify, to learn about her foray into ABM/ABX; how she's figuring out how to move upstream with a traditionally PLG-led motion; and how websites/microsites can support the different tiers of ABM/X. Let's get into it.
2023-05-2239 min
ForwardSlashHow FullStory Upgraded their Website to a Pipeline-Generating Machine with Sarah Sehgal of FullStoryIn this episode, Sarah Segal, Director of Demand Generation at FullStory, took me through her thoughts on the state of demand generation, how she's building her team and setting them up for success, how she aligned with sales to build a chatbot that pushed $500,000 in pipeline in a single quarter, and where she thinks B2B tech websites can improve across the board.
2023-05-0238 min
ForwardSlashHow Websites Help Challenger PLG Brands Increase Customer Acquisition with Lori Sullivan of MangomintIn this episode, Lori Sullivan, CMO at Mangomint, takes me through why vertical SaaS platforms are all the rage, why PLG brands need to use actual product imagery on their websites (instead of abstract images), and why B2B tech marketing teams should have dedicated development resources.
2023-05-0136 min
ForwardSlashWhat You're Doing Wrong with ABM & How Microsites Can Help w/ Corrina Owens of GongIn this episode, Corrina Owens, Senior ABM Manager at Gong, explains the major misunderstandings and misconceptions around ABM, how companies need to shift their thinking around ABM's function, when B2B tech companies should consider an ABM motion, how she goes about understanding buyer groups, and the tactics she uses to infiltrate target accounts.
2023-04-2751 minForwardSlashThe Truth About ABM Strategy & How Websites Support It w/ Corrina Owens of GongIn this episode, Corrina Owens, Senior ABM Manager at Gong, explains the major misunderstandings and misconceptions around ABM, how companies need to shift their thinking around ABM's function, when B2B tech companies should consider an ABM motion, how she goes about understanding buyer groups, and the tactics she uses to infiltrate target accounts.
2023-04-251h 04
ForwardSlashMisconceptions around PLG, Data Capture & ABX w/ Francis Brero of MadKuduIn this episode, I sit down with Francis Brero, Co-founder and CPO at MadKudu, to discuss the state of PLG, four key (and surprising!) GTM findings from a recent marketing leadership discussion Francis attended, a use case that covers how Lucid increased revenue by 60% from product users, and what he thinks are the most significant weaknesses with B2B SaaS websites today.
2023-04-0648 min
ForwardSlashRedefining the Growth Mindset w/ Pedro Clivati of Growth HackersIn this episode, I speak with Pedro Clivati, Head of Growth at Growth Hackers, to discuss the misconceptions around the meaning of “growth hacking,” what it means to be a true growth-minded B2B SaaS organization, and how companies can harness go-to-market website experimentation to spark fast, scalable, and profitable growth. Let’s get into it.
2023-03-1550 min
ForwardSlashWebsite Tactics the Fastest Growing B2B Tech Companies Use w/ Camille Trent of PeerSignalIn this episode, I speak with Camille Trent, Director of Content & Community at PeerSignal—a B2B and SaaS go-to-market benchmark insight provider—to discuss how the biggest and fastest-growing B2B SaaS companies are approaching their website experiences and emerging trends around UX and hiring going into 2023. Let’s get into it.
2023-03-1550 min
ForwardSlashMarketing in a Young Product Category in 2023 w/ Drew Brucker of LassoIn this episode, we sit down with Drew Brucker, VP of Growth at Lasso, to discuss marketing a vertical B2B SaaS company in a young product category, the challenges and advantages it brings in 2023, the importance of alignment between all GTM teams (marketing, sales, CS, product), and how to engage dark social by building utility into marketing websites. Let's get into it.
2023-03-1554 min
ForwardSlashGetting Customer-centric Content Right w/ Yaag Ganesh of AvomaIn this episode, I speak with Yaag Ganesh, Director of Content Marketing at Avoma and four-time book author, to discuss how his approach to content marketing has positioned Avoma’s website as an educational platform that helps prospects and customers tackle pain points outside the realm of its product while still driving demand, activation, retention, and evangelism for its product. Let’s get into it.
2023-03-1551 min
ForwardSlashFractional CMOs, Positioning & Building Utility into B2B Tech Websites w/ Mark Evans of Marketing SparkIn this episode, I sit down with Mark Evans, fractional B2B SaaS CMO and host of the podcast Marketing Spark, to talk about the state of fractional CMOs in B2B SaaS, the importance of getting back to marketing basics with proper positioning, and how marketers need to be more entrepreneurial to drive demand in 2023 and beyond. Let's get into it.
2023-03-1555 min
ForwardSlashHow the JTBD Framework Futurizes Your Website w/ Jon Dome of StrategynIn this episode, we sit down with Jon Dome, Head of Marketing at Strategyn, the agency that pioneered the Jobs to Be Done Needs Framework with legendary Harvard Business School professor Clayton Christensen. We discuss how every job (whether you're brushing your teeth or hosting an event) has eight steps how this understanding can help drive customer-centric website and content strategy to drive ABM and engage dark social. Let's get into it.
2023-03-1558 min
ForwardSlashGetting Demand Generation Right in 2023 w/ Tara Robertson of Chili PiperIn this episode, we sit down with Tara Robertson, Head of Demand Generation at Chili Piper, to talk about the state of demand generation in 2023 and how B2B SaaS companies need to shift their perspective when it comes to creating demand and capturing leads, as well as how building "utility" into marketing websites can help feed, engage, and nurture dark social. Let's get into it.
2023-03-1535 min
ForwardSlashMaking B2B Tech Positioning Work in 2023 w/ April DunfordIn this episode, we sat down with the exceptional April Dunford, serial B2B tech VP of Marketing and author of the wildly popular book "Obviously Awesome," a DIY manual on how to get positioning right. We dive into why there's a resurgence in interest in positioning, when to start taking positioning seriously, how often positioning exercises should take place, and how it affects the website.
2023-03-1558 min
ForwardSlashThe New Look of SEO in 2023 w/ Farzad Rashidi of ResponaIn this episode, I speak with Farzad Rashidi, co-founder and Lead Innovator at Respona, to discuss the “new look” of SEO, how content strategy shifts between different go-to-market motions, and how to strategize the organic content and formatting your B2B SaaS website needs. Let’s get into it.
2023-03-1546 min
ForwardSlashHow Interactive Demos Help B2B SaaS Companies Navigate 2023 w/ Natalie Marcotullio of NavatticIn this episode, we talk interactive demos with Natalie Marcotullio, Head of Growth & Operations at Navattic, and how they're perfectly positioned to help B2B SaaS companies navigate the economic realities of 2023. Let's get into it.
2023-03-1528 min
2023-02-1555 min
1UP Revenue Podcast#80 | How to RevOps with Jeff Ignacio | AWS | Google | AccentureMeet Jeff Ignacio, a respected Revenue Operations Leader in the early-staged SaaS space.
Highly strategic and analytical, Jeff started off his career early on as a Business Analyst at Accenture.
Worked his way up the ranks including Google and AWS. Currently servicing as the Head of Sales Operations at Forethought, he is an advisor for Scratchpad, Sonar, Everstage, Sonar and Webstacks.
He is the host of The Revenue Architect Podcast and creator of the RevOps four pillars known as “PEAS” (Process, Enablement, Advisory, Systems).
Key Takeaways:
- [ ] What is RevOps?
- [ ] Why is RevOps important?
- [ ] How to RevOps?
Bonus:
The...
2022-09-2329 min
Predictable B2B SuccessPowerful marketing strategies you should copy to grow your company fastBrady Werkheiser is an SEO analyst for Webstacks which is a company that offers full-stack product teams a business can count on to start, run and grow web operations.
In this episode, Brady shares his experience and thoughts on how we can leverage powerful marketing strategies based on developments in the blockchain and cryptocurrency space to scale growth quickly. Insights he shares include:
What is blockchain marketingThe correlation between SEO and cryptoAre terms like blockchain marketing taking away from the critical elements of marketing and a focus on peoplePowerful marketing strategies that leverage community building and...
2021-12-2149 min
8px Radio#4 – Kate Kassab: Visual and 3D designer at Webstacks00:00 – Hello
1:15 – Question #1
4:41 – Random question
6:32 – Question #2
11:29 – Question #3
14:30 – Word from our sponsors
14:54 – Question #4
18:06 – Question #5
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Kate's Twitter: https://twitter.com/kate_kassab
Kate's website: https://www.katekassab.com/
2021-07-1120 min
Headless { Creator Podcast }E4 | A Conversation about Gatsby and Static Site Generators | Nikan ShahidiMy special guest is Nikan Shahidi, the founder of Webstacks, a digital agency who specializes in various web technologies including Contentful and Gatsby.js. In this episode, Nikan and Marcelo chat all about Static Site Generators (SSGs) and more specifically, dig into the details of Gatsby.js
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Questions Asked
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Tell us about your background.
What language did you first code in?
Tell us about your firm, WebStacks.
Are you guys Certified Contentful Professionals?
What are SSGs?
Are SSGs dynamically generated on request or pre-generated during build time?
2020-04-2615 min