Shows
The Anycast with Matt LevineICYMI - The Evolution of Podcasting with Hall of Famer Dave JacksonIn Case You Missed It… Podcasting legend Dave Jackson joins us for a captivating conversation that traces his awe-inspiring journey from the early days of podcasting in 2005 to his celebrated status in the industry today. With anecdotes that highlight the global reach of podcasting, including a memorable connection with a listener in Germany, Dave shares the evolution of his career. From launching the School of Podcasting to his impactful roles at Libsyn and PodPage, his story is filled with insights into his professional milestones. We also explore the honor of his Podcasting Hall of Fame induction and it...2025-05-2209 min
5 Random QuestionsFuneral Faux Pas, Long Term Criminal Minds, and More with Tom WebsterOn this week's 5 Random Questions is Tom Webster, partner at Sounds Profitable and a purveyor of podcasting, stats, and jokes.Tom's topics include funeral faux pas, an Italian love story that also has a future crime in store, why regrets can be the best thing to happen, and more. Let's jump in!Answering the questions this week: Tom Webster Tom Webster is a Partner at Sounds Profitable, dedicated to setting the course for the future of the audio business. His interests include podcasting, stats and jokes. Tom is a Podcasting Hall of Fame...2025-05-0844 min
Sounds ProfitablePodcasting's Smart TV Factor, Getting Gaming into Podcast Ads, & MoreThis week in the business of podcasting: Tom Webster talks podcasting's Smart TV consumers and what they can teach us about cross-platform consumption, Edward Fuller details how podcasting can better entice games marketers, Ben Robins recaps the Power of Podcasting Showcase hosted by AudioUK, and Paul Riismandel discusses a distinct lack of discussion of branded podcasts outside of podcasting spaces. Find links to every article mentioned right here at Sounds Profitable.com2025-05-0208 min
Let's Be Well TogetherE170 John Webster GET Wellbeing Strategic PlanLet’s Be Well Together Podcast - Episode 170Date: April 29, 20Participants: Elise Seifert, Sheila Webster and John WebsterGuest: David Amerland (Move That Body)Start Times and Segments:[0:00:35] What’s On Your Mind: Sheila an Elise explore eight ways to display emotional intelligence, including showing empathy, trusting others, pausing before reacting, and asking questions to avoid assumptions. It emphasizes owning mistakes, expressing gratitude, lifting others up, and keeping promises. Each habit fosters stronger emotional connections, encourages personal growth, and creates healthier, more supportive relationships both personally and professionally.[0:12:35] Expa...2025-04-2937 min
The Spoken WorldThe Converging Worlds of Audiobooks, Podcasting & Publishing With Tom WebsterHow can publishers build bridges to connect listeners across multiple formats? In his Parix Audio Day 2025 keynote presentation, Tom Webster with Sounds Profitable suggests ways that podcasting monetization models might be transferable to the audiobook market.A 25-year audio research veteran, Tom Webster has been a co-author and driver behind some of audio’s most influential studies, including the Infinite Dial® series; Share of Ear®; and The Podcast Landscape.2025-04-1125 minSounds ProfitablePodcasting and Spoken Word Discovery, 2025 Ambies Winners, & MoreToday in the business of podcasting: Tom Webster debuts findings from the biggest study in podcast advertising efficacy in the U.S., Digiday looks at the potential of advertising downturn caused by hype, Radiocentre gives a look at podcast growth in the UK, YouTube is on track to outpace Disney in revenue estimates, and the winners of the 2025 Ambies. Links to every article mentioned, as well as signup links to the Sounds Profitable event in May and Tom Webster's upcoming webinar, can be found here on Sounds Profitable. 2025-04-0106 min
Podcasting 2.0Episode 215: Traffic and Weather on the 8'sPodcasting 2.0 March 21st 2025 Episode 215: "Traffic and Weather on the 8's"
Adam & Dave Talk with Tom Webster of Sounds Profitable about the future of podcasting
ShowNotes
We are LIT
From Sounds Profitable - Tom Webster
Tom Webster on the Podcast Consumption - Podcasting 3.0
The whole conversation omitted one thing: It's always the content
The most powerful term in broadcasting today is WHEREVER YOU GET YOUR PODCASTS
One button joy = radio and the joy is time temp and traffic LOL
Serendipity on the ra...2025-03-211h 34
Sounds ProfitableA Real Saab Story About PodcastingAs podcasting veers towards becoming a subgenre of video rather than a thriving audio industry, Tom Webster looks back at an example of what happens when you strip everything unique off a beloved icon..Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteSounds Profitable: Narrated Articles is a production of Sounds Profitable.For more information, visit soundsprofitable.com.2025-03-1909 min
Podcasting TechUnlock Your Podcast’s Full Potential: Dave Jackson’s Secrets from School of Podcasting to PodPageAre you a podcaster and serious about enhancing your podcast's sound and reach? Whether you’re a seasoned podcaster or just starting out, mastering podcast creativity, audience engagement, and unique show concepts is key to standing out in a crowded space. If you are interested in mastering podcasting, and learning expert insights from a podcasting veteran who knows the ropes, don't miss this episode! In this episode of Podcasting Tech, we sit down with Dave Jackson from the renowned School of Podcasting to discuss the ins and outs of podcasting success and the industry's evolution.Dav...2025-02-2533 min
The Scott Townsend Show#222 Valentine's Day Misadventures and Meaningful Celebrations with Jay WebsterPicture this: it's Valentine's Day 1997, you've just snagged a speeding ticket, run into your youth group while watching Titanic, and the film's tragic ending is the cherry on top of your misadventure sundae. Join us as Jay Webster, the witty author of "You Don't Have to Read This," brings his comical calamity to life on The Scott Townsend Show. We unravel the societal pressures and commercial expectations that can turn this day of love into a stress-fest. Instead of succumbing to the chaos, Jay's tale inspires us to explore more meaningful and unconventional ways to celebrate with loved ones.2025-02-1313 min
Let's Get This Podcast Started"I Want to Hear Stories" - C Webster Marsh, the Lighting Controls Podcast
C. Webster Marsh came on board the Get a Grip/NAILD network of shows for a mini-series that launched a 3-year interview podcast, converted a guest into a co-host, and can't imagine leaving the podcasting world behind.
His conservation with Michael covers emergent processes in serial content creation, the role of merch for his show, sponsor relationships, 'fame' in niche podcasting, and building networks into working partnerships and projects.
About Webster:
C. Webster Marsh is the owner of Penumbra Controls, where he provides lighting controls design and specification guidance and education. Webster brings over 15 years of applied experience with...2025-01-3043 minSounds ProfitableReflections on a Podcasting CareerTom Webster shares some pearls of wisdom from twenty years in the oyster of podcasting. Written and narrated by Tom WebsterAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2024-12-1105 min
Right About Now with Ryan AlfordMastering Podcasting: Crafting a Podcast to Grow and Engage Your Audience with Tom WebsterRight About Now with Ryan AlfordJoin media personality and marketing expert Ryan Alford as he dives into dynamic conversations with top entrepreneurs, marketers, and influencers. "Right About Now" brings you actionable insights on business, marketing, and personal branding, helping you stay ahead in today's fast-paced digital world. Whether it's exploring how character and charisma can make millions or unveiling the strategies behind viral success, Ryan delivers a fresh perspective with every episode. Perfect for anyone looking to elevate their business game and unlock their full potential.Resources:Right About Now NewsletterFree...2024-11-0549 min
Podcasting Made SimpleReaching More Podcast Listeners | Tom WebsterThe most common question asked by podcast guests and podcast hosts is this: “How do I get more podcast listeners?” Most experts suggest advertising your podcast episodes or paying an agency to help get more eyes on your content, but that's not the best approach. In this episode, Tom Webster shares 5 things you can do today that will cause your podcast and episodes to gain more traction. Get ready to become a better podcast host or guest that's aligned to reach more listeners!MORE FROM THIS EPISODE: HTTPS://PODMATCH.COM/EP/303Chapters...2024-10-2929 min
Social Media Marketing PodcastPodcasting: How to Create a Better ShowAre you ready to elevate your podcast game? Wondering how to create a show that will attract a growing audience? To explore the state of the podcasting industry and how to create a better quality show, I interview Tom Webster.Guest: Tom Webster | Show Notes: socialmediaexaminer.com/633Review our show on Apple Podcasts.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2024-09-2645 min
Podcasting for Solopreneurs | Online Marketing Tips for Business Growth46. Who Are You Talking To? Why Identifying Your Ideal Listener is Key for Podcasting SuccessIs your message getting lost because you're trying to speak to everyone? In this episode, I dive into why your podcast should cater to just one ideal listener. I share my own mistakes and recent "aha" moments. Plus, I'll reveal a small but exciting pivot I'm making with this show and what it means for you. Mentioned in this episode:The Audience is Listening: A Little Guide to Building a Big Podcast by Tom WebsterThinking about starting a podcast? Grab my free Podcast Roadmap: 10 Simple Steps to Launch Your Ow...2024-09-1713 min
School of Podcasting - Podcast Tips to Plan, Launch, Grow Your PodcastTom Webster: The Importance of Editing Your ShowIn this episode of the School of Podcasting (episode 949), we get some great insights from media research expert Tom Webster. With a focus on optimizing podcast content and strategy, Tom and Dave explore common pitfalls that podcasters face, particularly the importance of engaging content from the outset. They discuss practical tips on improving podcast narrative and editing, handling advertiser concerns, and leveraging audience feedback to refine your podcast. Whether you're a seasoned podcaster or just starting, this episode provides valuable lessons on creating captivating content that resonates with listeners and satisfies advertisers. Don't miss the unique strategies and actionable...2024-09-1637 min
Ask the Podcast CoachPodcasting Lessons From Bon JoviSend us feedback/questions via TextBon Jovi and Taylor SwiftEver compared your podcasting journey to rocking out at a Bon Jovi concert? We'll take you through our trials and triumphs with streaming tools like Ecamm and StreamYard, sharing insights from our live chat audience about maintaining audio quality. Inspired by Tom Webster's "The Audience Is Listening," we dive into how truly knowing your listeners can fuel your podcast's growth. Prepare for some entertaining analogies as we liken our podcast experiences to those unforgettable moments at live concerts that leave you...2024-07-271h 24
Many Constant WorldsIt's Been Nearly a Year?!?!Send us a textTo celebrate a year of podcasting and reading Rita Hayworth and the Shawshank Redemption (episode coming out on July 24th), we will be breaking out of prison with a stream of the game A Way Out. Come check out the Many Constant Worlds Twitch Channel and join us on July 26th, 2024 at 1 pm PST for our daring escape! We will be attempting to stream the whole game so drop in and say 'hi' because we'll be there awhile.Thank you for your continued to support and here is to...2024-07-1701 minSounds ProfitableWhat Border Collies Can Teach Us About PodcastingThis week Tom Webster explains the lessons podcasting can learn from man's best friend.Written by Tom WebsterNarrated by Gavin GaddisAudio edited by Newton SchottelkotteHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2024-07-1005 min
Keep OptimisingAdvertising: Podcast Ads Are Your New Secret Weapon to Increase Sales with Tom Webster, Sounds ProfitableTom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insights, education and connections. They produce the must-consume research on podcast advertising, and are probably the only newsletter I read religiously. In this episode, we discuss: Why podcast listeners are your ideal audience How to track your ad performance effectively The best types of podcast ads for your brand Crafting ads that resonate with listeners Dive in: [03:10] 30-year media research career transitioned to podcasting. [07:09] Podcasti...2024-06-1932 min
CompanyBourby Webster: How to build music culture in the bushWhen you go to a stadium in Australia or even just a local footy match - singing, chanting and war cries are not uncommon. We’ve all been there - and experienced the power, that feeling, of people coming together and singing. In Britain is also the case for live orchestra events. But in Australia, this is unheard of. Enter Bourby Webster a pom from rural UK, who trained in classical live music at Oxford University and is now determined to change the zeitgeist around live orchestral performances in rural and regional Australia. When Bo...2024-04-0346 min
Roleplay RescueThe End?Here’s the short version: I’m going to take a break - once again - from podcasting. When I do return, whether it’s in a couple of weeks, two months, or a year, I’m going to take the approach of recording when I have something I’m interested in saying. No more weekly or bi-weekly schedule, just grabbing the mic whenever ideas are worth developing. And so this is the End. It’s also the beginning of something new.Big thanks to Jon for the call-in which inspired the episode.Tiny...2024-03-2317 min
Insider Interviews with E.B. MossBONUS - A Holistic Approach to Podcasting Per Sounds Profitable, Signal Hill Insights and AudacyAnother Podcast Movement show is coming up — the “Evolutions” version, out of Los Angeles, with a focus on creators. I’ll be sharing some takeaways from that conference in an upcoming episode. But in the meantime, here’s a repeat episode to get you in the mood, with still highly valuable info gathered in June ’23 during the main PodcastMovement conference – with a focus on the business and production.
You’ll hear all about how a “holistic” approach applied to the business of podcasting helps leverage all aspects of it to drive growth. In this episode of Insider Interviews I spoke w...2024-03-2227 min
Sounds ProfitablePodcasting Licensed Music - It’s TimeTom Webster reflects on a talk he gave this past week in Nashville, and music’s place (or lack thereof) in the podcasting industry. There’s room for great innovation and growth with properly licensed music and podcasts, and it’s time to make it happen.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2024-03-0608 min
On Brand with Nick WestergaardEpisode 500: Tom Webster on Podcasting TodayThis week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening.About Tom WebsterTom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to...2024-03-0432 minSounds ProfitableWhat $7m Buys in Podcasting, Brand Investment Increase, YouTube's Streaming Success, & MoreHere's what you need to know for this week in the business of podcasting:The following stories feature reporting specifically by The Download: How Much Podcasting Does a 30 Second Super Bowl Spot Buy?Accreditation for Black-Owned Publishers in PodcastingThe Trade Desk to Lowball SSP Price FloorsBrand Marketing Grows, Performance Shrinks in WARC DataAnd also from The Ankler: YouTube’s Place in StreamingQuick Hits:Reintroducing Podcasting by Tom Webster. The upcoming Sound Summit at SXSW, an official day for podcasting, will act as a wa...2024-02-0909 minSounds ProfitableKnowing Half The Battle in PodcastingWith apologies to G.I. Joe, half the battle of podcasting is not the changes in technology, but keeping up with changes to the audience. Tom Webster digs into the “neglected half” of the work of podcasting.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by SpreakerSounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2024-01-3109 minSounds ProfitableSkippable Ad Engagement, Pivoting to Long-Term Branding, Podcasting x SXSW, & MoreHere's what you need to know from this week in the business of podcasting.Podcast Download: Disconnect Between Ad Creative and Audience ExpectationsTikTok on Skippable Ads, Becoming Search DestinationCommunication is Key in PodcastingPodcasting Grows at SXSWQuick HitsWhile they may not be top story material, the articles below from this week are definitely worth your time:The 25th Hour by Tom Webster. This week in the Sounds Profitable newsletter, Tom explains how Duolingo, rocks, and sand can help podcasting reach potential listeners who feel they don’t ha...2024-01-1908 min
Sounds Profitable10 Critical Facts about Video and Podcasting for Success in 2024Sound You Can See, our latest research on the role of video in podcasting, presents a compelling picture of a single audience, choosing audio or video depending on their mood and environment. Tom Webster breaks down the ten things you need to know from this important study.Sound You Can See WebinarWritten by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2023-12-1411 minSounds ProfitableThe Partial Attention Economy of Video PodcastingWhen asked if they listen to full podcast episodes, watch full episodes, or watch clips, audiences surveyed gave a resounding “yes.” Tom Webster breaks down what that means for podcasting and how we should act on it.Written by Tom WebsterEdited by Bryan BarlettaAudio edited by Gavin GaddisHosted by ART19Sounds Profitable: Narrated Articles is a production of Sounds Profitable. For more information, visit soundsprofitable.com.2023-12-0606 min
Tonka Talk Community and ConnectionFrom Pest Control to Podcasting: The Entrepreneurial Journey of Matt EickmanWhat if the key to successful business expansion is not just about transactions but building authentic relationships within the community? Our guest today, Matt Eickman, CEO of Abracadabra Wildlife and Pest Control, shares how he grows his business into different territories by being genuinely present and supportive in the community. He believes in the power of replicating success models and has utilized innovative strategies, such as launching a podcast to highlight local businesses, to foster growth. Moving beyond business strategies, we also dive deep into the essence of entrepreneurship – authenticity and vulnerability. Matt Eickman shares his...2023-11-2122 min
Tonka Talk Community and ConnectionEmpowering Women in Podcasting: A Conversation with Twila DangStep into the dynamic world of podcasting with the formidable Twila Dang, CEO and founder of Matriarch Digital Media, and producer at MPR. We chat about being unexpectedly paired as co-hosts on a Minneapolis/Saint Paul radio show, to crafting conversation around the joys and pitfalls of being a grown woman on the podcast Twila and Natalie. A woman in her forties, Twila Dang found the media's representation of women her age disappointing which sparked the drive in her to create a supportive community for women. 'Women in Podcasting', a venture aimed at making the p...2023-11-1432 min