Shows
#THEBIGLIFTSeries 6 Episode 11 - Experimentation for retention: Can you test your way to reduced subscription churn?This month on #TheBigLift we are joined by Danni Betts, CRO Lead at Tank, as well as Chris Hood, Global Sales Manager at Webtrends Optimize. They explore how the use of CRO can be used to understand friction points in a customer's subscription journey, identifying which customers are most at risk and tailoring interventions to encourage them to stay. Understanding more about your customers is particularly important in a tough economic climate and when churn rates are high. Effective retention includes analysing behavioural signals and identifying opportunities for offers, prompts and more. And testing and optimisation is key for...
2025-11-0235 min
#THEBIGLIFTSeries 6 Episode 10 - Are you wasting your marketing budget on poor conversion tactics?This month on #TheBigLift we are joined by Myles Humphrey, Head of CRO at Fresh Egg. On this episode, Myles discusses his view that we need to think differently about the 'Volume = Results' approach, and that companies should exploit their owned assets more. By this, he means instead of focusing heavily on PPC, businesses should get more value out of their owned assets like their website or apps. Alongside this, Myles explores the idea of conversion flow; not just what happens on the website but whole conversion journey.00:31 Intro02:05 What are owned assets?03:00 How ca...
2025-09-3027 min
#THEBIGLIFTSeries 6 Episode 9 - Artificial Intelligence makes CRO better if you know your sh**!On this episode of #TheBigLift we are joined by Johann Van Tonder, CEO of AWA Digital, who first appeared on our podcast 18 months ago. This episode focuses on the benefits that AI can have to your organisation, rather than just using it to reduce costs. 'Everything will become something that we cannot understand today', says Johann. He argues that the growth of technology and AI in particular proves this, and the best is still come. Johan says that eventually AI will be used to achieve the mundane tasks, and this applies to CRO as well. But, if you use...
2025-08-2933 min
#THEBIGLIFTSeries 6 Episode 8 - How and why SEO and Experimentation should work hand in handThis month on #TheBiglift we are joined by Luke McDermott, Head of Digital Optimisation at Modo25. His expertise lies in SEO, UX and CRO, and he will be exploring why SEO and AB Testing should work hand in hand. Luke outlines how you can utilise an SEO strategy alongside testing techniques to maximise the performance of the content on your site. KPI's are important to measure the success of your tests, and Luke explains why it is key to set these to keep the balance between testing and SEO. There are lot's of key things, particularly content, you can...
2025-08-0530 min
#THEBIGLIFTSeries 6 Episode 7 - Can experimentation help your organisation achieve sustainable business growth?This month on #TheBigLift we are welcoming back Jonny Longden, Chief Growth Officer at Speero. Jonny was first on the podcast nearly 4 years ago, and its great to have him back to continue to evaluate the ever changing experimentation landscape. On this episode, Jonny discusses building a strategic framework for achieving sustainable business growth. He outlines his view that experimentation should be treated as a strategic function that can help guide projects within the business through strategy led initiatives. Jonny explores why it is important for businesses to be agile to achieve this and continue learning as they develop...
2025-07-0843 min
#THEBIGLIFTPersonalisation Sprint: An insight-packed conversation about the real data you should be paying attention toWelcome to a special edition of the The Big Lift podcast presented by Webtrends Optimize Product Director, Sandeep Shah and featuring our special guests, Steve Moran & Nigel Vaughan from Conversio, a leading B Corp-certified CRO agency dedicated to advancing digital performance through data-driven insights and custom strategies.We all know personalisation is a cornerstone of any strong CRO strategy but let’s be honest, most brands are only scratching the surface. Sure, welcome messages and product carousels are a good start, but personalisation can (and should!) go so much further.Done right, it doesn’t just...
2025-06-1140 min
#THEBIGLIFTSeries 6 Episode 6 - In today's economic climate, can experimentation help to retain margin?This month we are joined by Lars Schleibach, Senior Solutions Engineer at Fullstory. Lars explores the work Fullstory do with their clients to understand the user journey, identify pain points, and improve conversion rates by ensuring a seamless shopping experience. Fullstory's Behavioural Analytics insights are incredibly intuitive and can really dig into the experience of the user. This is an effective method alongside testing tools as it can help to identify which areas of your website you should be experimenting on. Avoiding user frustration is key for conversion, and Lars explores how businesses of all sizes can benefit from a...
2025-05-2639 min
#THEBIGLIFTSeries 6 Episode 5 - Experimentation success depends on well defined research... Are you asking the right questions?This month on #TheBigLift we are exploring the idea that successful experiments are dependent on research, and how you can still be spontaneous whilst being knowledgeable and well-informed. This month's guests Harriet Swan and Steph LePevost from Conversion delve into the important components of good research, including active listening, lateral thinking, asking the right questions and an understanding of human psychology. At Conversion, they utilise their own Lever Framework when working with clients so they can categorise and prioritise depending on what they have learnt about their client. This is an effective way to tailor questions to objectives and...
2025-04-2632 min
#THEBIGLIFTSeries 6 Episode 4 - Is it time to redefine Experimentation / Conversion Rate Optimisation / Testing?This month on #TheBigLift podcast we are joined by Shamir Duverseau, Co-Founder of Smart Panda Labs. Shamir has extensive experience with some huge brands which has taught him lot's of valuable lessons. He explores the importance of constantly learning and adapting from every opportunity, as you can't bank on things turning out the way they have before. Failing, learning and iterating are essential steps for any business, not just when it comes to AB Testing, but as part of a culture too. This is particularly important as the world of digital marketing continues to evolve and grow, especially when...
2025-03-2837 min
Startup Ignition PodcastSilicon Slopes Legend John Pestana on Omniture’s $1.8B Adobe Exit, Enterprise Sales, & VC TradeoffsIn this episode, we welcome John Pestana, a seasoned entrepreneur best known for co-founding Omniture, a web analytics company acquired by Adobe for $1.8 billion. Currently, John serves as CEO of ObservePoint, a leading data governance company, and as chairman of the board for Libertas Institute, advocating for liberty and free market principles. His induction into the Silicon Slopes Hall of Fame in 2022 underscores his significant contributions to Utah's tech landscape.(00:00:00) - The problem with enterprise sales companies.(00:01:21) - Welcome to the Startup Ignition podcast with guest John Pestana (JP).(00:02:03) - JP's background, co-founding Omniture and current...
2025-03-061h 06
#THEBIGLIFTSeries 6 Episode 3 - If you're interested in a northern based monthly event for those interested in CRO, check out Experimentation NortheThis month I am joined by Mark Palfreeman, Senior Business Intelligence Manager at Flutter UKI. Mark, Co-Founder of Experimentation North, explores the importance of experimentation meet-ups to share ideas, best practice and knowledge with the CRO community. Whilst testing has become the norm for many businesses, there are still companies who can improve their experimentation culture, and changing the mindset of leadership teams is key to this. Mark's belief in this is the reason he co-founded the monthly event Experimentation North, an educational and social vehicle to continue growing the experimentation community.
2025-02-1927 min
#THEBIGLIFTSeries 6 Episode 2 - Are you making the most of your website, or are you just "Scratching the surface" of website optimisation?'We aren't in Kansas anymore' says Chris Hood, Global Sales Manager at Webtrends Optimize, when it comes to the advancement of CRO. In this episode, Chris discusses the growth of Website Optimisation and the huge arsenal of features now available. However, you should not fall into the trap of trying to use all of these, and the key is to utilise the right features for your industry, which good research will provide valuable insights into. Using a CRO tool like Webtrends Optimize will mean you have access to an extensive tool kit, with the ability to AB Test and...
2025-01-2339 min
#THEBIGLIFTSeries 6 Episode 1 - CRO,Testing,Experimentation... is it really worth it?This month's podcast is Jon Crowder, Head of Digital Experience at Journey Further. Despite the growth of testing and experimentation, there are still organisations who doubt it's value. In this episode, Jon explores how CRO can not only stop harmful changes from going live on your site, but it also provides an important point of reflection for businesses who start to consider the changes they are making to their website and why. Jon explains that it more than just converting customers through your testing, but also retaining them.
2025-01-0735 min
#THEBIGLIFTSeries 5 Episode 12 - Can CRO deliver a win/win for major brands to increase revenue through its retail channels?On this month's podcast, we are joined by Eduardo Marconi, Co-Founder and Managing Director of AIM Conversion Experts.Eduardo explores whether it is possible for a brand and it's retailers to use CRO to work together for mutual benefit. He explains the ultimate goal is to understand the whole cycle of a shoppers behaviour, and then utilise testing to improve their experience and monitor the results to identify if they are working.
2024-11-2932 min
#THEBIGLIFTSeries 5 Episode 11 - Are qualifications essential in starting out in CRO, or are they 'trumped' by experience?On this episode of #thebiglift we are joined by Stacey Cooper, Analytics Freelancer at Sharper Digital. Stacey discusses the power of gaining experience in business and the opportunities it can bring. Whilst qualifications are still important, there is also a lot to be learnt from great mentors and hands-on experience. Something that is particularly useful in an ever-evolving Digital Marketing industry.
2024-10-1931 min
#THEBIGLIFTSeries 5 Episode 10 - Why measurement frameworks that help deliver a common language are a hot topicThis month we are joined by Bhav Patel, Product Analytics and Experimentation Director at Lean Convert. Bhav has been in the CRO space for more than 10 years, and is known in the industry for his popular CRAP (Conversion Rate, Analytics, Product) talks. On the podcast, Bhav discusses how measurement frameworks provide a common language that allows everyone to communicate in a way that is easily understood. Frameworks can be particularly useful for CRO specialists to define their processes and become more measurable and reputable.
2024-10-0138 min
#THEBIGLIFTSeries 5 Episode 9 How can you prove the value of CRO / Testing without having to employ a full-time Analyst?This month we are joined by Jake Lambert, Head of Conversion Services at Fresh Egg. Jake describes the growth and maturity of CRO, which he says has come as a result of more businesses experiencing the value of it. Something which Fresh Egg are so passionate about, they offer a Performance Guarantee. This involves Fresh Egg co-investing in the clients CRO programme and running it at a reduced cost, setting performance targets based on forecast, and offering CRO training so the client can learn skills to bring optimisation in-house. They have proven success in this approach and are continuing...
2024-08-2831 min
#THEBIGLIFTSeries 5 Episode 8 - Cracking the Code to Digital Media Subscription Success - AcquisitionOn this month's podcast, we are joined by Kit Heighway, Director of Optimisation at Daydot. Kit has recently undertaken extensive research for his white paper on Subscriptions, and this episode focuses on acquisition when Cracking the Code to Digital Media Subscription Success. Kit explores the different type of subscriptions there are, why people subscribe in the first place and the value it can add for someone. Kit suggests that 'personalisation is always appropriate' as this shows you know what the user is looking for and are utilising this to provide a better user experience.
2024-08-0633 min
#THEBIGLIFTSeries 5 Episode 7 - Attracting and retaining Millennials and Gen Z is getting harder - E.S.G and D.E.I can help.We are in an era of heightened awareness around social and environmental responsibility, says Bud Johnston, this month's guest on #thebiglift podcast. Bud is the Founder and Strategic Consultant of Boxless, an organisation dedicated to helping businesses make positive changes and achieve success around their social and environmental responsibilities. Bud explores why organisations are changing their habits, how the impacts of the Covid-19 Pandemic has influenced this, and how the pillars of ESG and DEI can provide a clear framework for businesses to follow. By businesses demonstrating their social and environmental efforts, you are not only having a...
2024-06-2434 min
#THEBIGLIFTSeries 5 Episode 6 - Learn how the Goodwood Group is meeting the challenge of migrating their complex multifaceted websiteOn this month's podcast, we are joined by Simon Gardiner, Head of Digital at the Goodwood Group. Simon takes us on an interesting journey around the migration of their website and the different tools and methods they are utilising to make this as seamless as possible. Website migration is a challenge for any business, but particularly when you have a multifaceted website like The Goodwood Group do. Simon describes how his team, even though quite small, have a combination of skills that help combat any complications that come with a big project like website migration and ensure they are...
2024-05-3130 min
#THEBIGLIFTSeries 5 Episode 5 - How to build a Conversion Rate Optimisation culture to achieve quicker growthThis week we are joined by Richard Chapman, Head of Experimentation at 26 Agency. In this episode, we explore how to build and maintain a CRO culture for quicker growth to ensure you nurture your more engaged customers. But building this culture can be difficult, particularly if your organisation is new to CRO and experimentation. As someone who had worked in CRO for a long time, Richard outlines his best practice tips for a quick and smooth process when introducing it into your digital strategy.
2024-04-2330 min
#THEBIGLIFTSeries 5 Episode 4 - How do you continue to feed the CRO engine beyond the quick wins?On this month's podcast, we are joined by Steven Shyne, Co-Founder and Chief Operating Officer of CXperts. CXperts are a digital consultancy that work with a number of different organisations to help them empathise and connect with their users. On this episode, he explores how to plan beyond the quick wins to develop sustainable ongoing test concepts. Steven argues that whilst quick wins are useful, they have a limited life span, so you need multiple inputs to keep your customers interested and engaged, This requires regular communication with them to determine what they do and don't want to see...
2024-03-2838 min
#THEBIGLIFTSeries 5 Episode 3 - Is it possible to balance the demands of a profitable and growing business whilst supporting charitable causes?On this month's podcast, we are joined by Gavin Willis, Founder and CEO of specialist SEO and Search marketing agency, Search7. Named as such due to their expertise in Search Marketing, and 7 as they give 7% of their profits to charity. They have an admirable approach to their way of working, encompassing their belief that 'we can all play a part in making people's lives better', as well as continuing to give their employees the tools to thrive and providing results for their clients. Gavin explores how you can balance a successful business whilst still giving to communities and charities...
2024-02-2335 min
#THEBIGLIFTSeries 5 Episode 2 - With so much data to choose from, how do you avoid analysis paralysis?On this month's #thebiglift we are joined by Gerry McNicol, Founder and CEO at Distil. Ai, who are experts at using data to improve commerce performance. Gerry explores how you can avoid 'analysis paralysis' so that your data is actually telling you useful things, and to avoid being overwhelmed with too much information. He also delves into the importance of nailing down your definitions in relation to your data, so everyone is clear and concise on what you want to achieve. This is key when there is such a vast amount of data to choose from, and to ensure...
2024-02-0236 min
Pod LeadersAdapting to Industry Changes: The Evolving Role of Pre Sales with Conrad Bennett ~~ S1 | Ep15~~In this episode of PodLeaders, Simon is joined by Conrad Bennett, a guest with unique experiences in Pre-Sales Consulting and Solutions Consulting. He has consistently build high performing teams across his carreer and worked for some amazing companies including WebTrends (acquired by Oracle), Celebrus and most recently Iterable.As always a lot of ground is covered but topics include the ever-changing nature of the craft , application of A.I & LLM, and Machine Learning, GDPR & Privacy and many other interesting topics.If you are new to Pre Sales or just want to hear some great real life stories from the...
2024-01-311h 19
#THEBIGLIFTSeries 5 Episode 1 - "Conversion Rate Optimisation sucks if it's not strategicOn this month's podcast we are joined by CEO of AWA Digital, Johann Van Tonder. Johann is passionate about determining what people want to get done and how he can help them. He delves into his belief that an important part of the experimentation and growth mindset is not only learning from your own mistakes, but also the mistakes other people have made. He argues there is no excuse to make ill-informed decisions and sometimes there are more important things at hand than just increasing ROI. In fact, Johann divulges that he often advises teams to try and prove...
2024-01-0942 min
#THEBIGLIFTSeries 4 Episode 12 - It's time we talked about giving something back to the communitySussex Cricket Foundation is an important charity in the sporting community due to the work they do to bring joy and fulfillment to children who are often marginalised. We are incredibly proud that we are able to support them in a lot of the fantastic work they do.On this month's #thebiglift podcast, we are joined by Gary Wallis-Tayler, Aroop Tanna and Tom Belcher from Sussex Cricket Foundation. They discuss the amazing opportunities they bring to children in the local area and how dedicated each and every one of their team is to making a difference in the...
2023-11-2924 min
#THEBIGLIFTSeries 4 Episode 11 - Do you know the real cost of customer acqisition and should you spend more on customer retention?On this month's #thebiglift podcast, we are joined by Jason Smith, Vice President (UK and Europe) at MoEngage. He discusses at which different points of your brand journey you should prioritise customer retention over customer acquisition, and how this helps to get value from your marketing investments. He draws on the idea of choosing to focus on loyal customers and rewarding them and the benefits this can bring. With this, Jason delves into how we can educate marketers to think of the whole business when making financial decisions so all area's are aligned.
2023-10-2334 min
#THEBIGLIFTSeries 4 Episode 10 - How can Conversion.com's Lever Framework help drive huge value for your Experimentation Programs?This month on #thebiglift podcast we have Edmund Beggs from Conversion.com! At Conversion.com, they have developed The Levers Framework which is a comprehensive map of the user experience features that influence conversion. Essentially, the framework helps you to understand and catalog different features of a user experience. There are different stages to this theory, and Edmund delves into why conversion.com began to develop it, and importantly, how it can help to drive huge value for your experimentation programs. This tool can be used by companies at all levels and in all industries, so the possibilities to...
2023-10-0143 min
#THEBIGLIFTSeries 4 Episode 9 - How can you build a conversion engine that drives better customer experiencesThis month's #thebiglift podcast guest is Oliver Walker, Co-Founder and Managing Director of Hookflash Analytics, who are a dedicated digital analytics consultancy. Oliver's educational background in consumer psychology means he has an in-depth understanding of how to get into the minds of customers to deliver the products they want. He explores the importance of building strong relationships with your customers so they keep returning, which is also rewarded by search engines. But, the key to all of this is the quality of your data. You can then utilise different area's of a digital marketing strategy, such as SEO and...
2023-09-1738 min
#THEBIGLIFTSeries 4 Episode 8 - With so much data available, how do you make sense of it all to accurately gauge your audienceSimon Eaton, Managing Director at Fifty, is this month's #theBigLift podcast guest. Fifty’s advanced technology makes sense of complex audience datasets and groups them into tribes as a way to provide detailed audience insights. Simon describes their technology as setting them apart from other agencies; getting meaningful results from understanding audiences is ‘the value that we’re trying to bring to the market.’ He also explores their commitment to more sustainable solutions to benefit the environment and what effect this has on winning clients.
2023-08-2534 min
#THEBIGLIFTSeries 4 Episode 7 - Are we forgetting the person behind personalisation?This month on #thebiglift podcast we are joined by Sarah Cridland, Lead Optimisation Strategist for REO and Webtrends Optimize Product Director, Sandeep Shah. They discuss how getting to know each individual customer and why they are shopping on your site is paramount for effective personalisation. Moreover, it’s ‘tapping into the experience the user wants to have’, and identifying what is driving them to buy the product. They discuss the importance of putting yourself into the shoes of your website users to identify what they are actually in need of, and then addressing those problems fundamentally.
2023-07-1941 min
#THEBIGLIFTSeries 4 Episode 6 - With consumers facing greater economic pressures, is it time to double down on building better customer relationships?This month's podcast guest is Dinah Alam, Head of UX and CRO at Rocketmill. Dinah has a wealth of experience delivering growth to online channels and is passionate about the customer experience. In this episode, she delves into the importance of being bold and making deeper changes into your UX Design, but this can only be done with innovation and creativity to really impact user behaviour. She describes 'the critical overlap where you learn from experimentation to progress the UX and you need to use innovative ideas to progress your experimentation'. Dinah also delves into the psychological thought-process of...
2023-07-0239 min
#THEBIGLIFTSeries 4 Episode 5 - With the sunsetting of Google Optimize, is now the time to find a new CRO partner?This month's podcast guest is Justin Hobbs, Vice President of Partnership and Demand at Webtrends Optimize. He discusses his role and why he is passionate about partnerships, and how they help businesses to grow. He says, 'They lend themselves brilliantly to the partner model, there is so much value added to take to a client.' As well as expanding your offerings, partnerships can also take you into different markets, territories and geographical regions, introduce you to new clients, provide marketing opportunities, and more! So the benefits for both sides are endless. But, as Justin points out, this is...
2023-05-1629 min
#THEBIGLIFTSeries 4 Episode 4 - We should be testing to learn and not testing to win, but shouldn't we also be continually learning to test?This week's podcast guest is Shiva Manjunath, Experimentation Manager at Solo Brands. Shiva is passionate about CRO, and is one of the most enthusiastic CRO experts we've had. He says part of his love for it is down to the mystery of experimentation; when you test with live people, you never quite know what the result will be. Shiva also describes the appeal of CRO to most people in the industry, saying 'I think all of us are generally just curious people who all want to continue to learn. I just find it incredibly fascinating.' The idea of...
2023-04-2843 min
#THEBIGLIFTSeries 4 Episode 3 - Is writing for conversion a mixture of Art and Science and can Chat GPT replace those human skills?Eden Bidani, Head of Strategy and Copy at CAPE Agency, is this week’s #thebiglift podcast guest. Eden talks about her background in sociology and anthropology, and how this first piqued her interest in building a connection through marketing and sales. She says, ‘I think what a lot of people in the industry will emphasise is that marketers need to understand psychology; how we respond to different triggers and how you can position products to appeal to people more.’ Therefore, you need to understand how consumers feel and what they need, to then market to them effectively. Eden also discus...
2023-03-3038 min
#THEBIGLIFTSeries 4 Episode 2 - How to get the best out of high performing teams and why it's sometimes best to be brutally honestThis week’s podcast guest is Matt Turner, CEO at The Creative Group. Over the last 16 years, Matt has developed an organisation of 6 companies, all based around different aspects of marketing which compliment each other.Matt discusses his view that motivation is a team thing, and each member has a different part to play, so they all need to be treated differently and with their own motivations in mind. He says, ‘Some people are motivated by money, some by freedom, some by recognition… and it’s really important to remember everyone needs to know their own end goal and what...
2023-03-0632 min
#THEBIGLIFTSeries 4 Episode 1 - Looking back over the last 4+ years and looking forward to the future of CROMatt Smith has been CEO of Webtrends Optimize for 4 and a half years now, and a lot of this time has been dictated by Covid and an economic crisis. But, he argues that the future of CRO is bright, as more and more businesses move online. The key is driving users to your site and getting them to convert. He says, ‘‘A lot of people don't realise that just having a website from Shopify or somewhere similar isn't the best for actually converting. You need to look at data, understand user data and then optimise that experience.''
2023-02-0736 min
#THEBIGLIFTSeries 3 Episode 11 - Is Customer Experience more important during the cost of living crisis?Is customer experience still a priority in the current economic climate? This is the topic we cover today on #theBigLift podcast. We interview Tim Williams, Planning Director at London based agency Four Forty, which focuses on customer-focused behavioural change. Tim explains that an important part of his job is to help brands improve customer experience both in digital and in real world."The customers are messy and not linear" says Tim, "and we should not forget that we do not only operate in the online world, but dip in and out of it many times a day".
2022-11-2946 min
#THEBIGLIFTSeries 3 Episode 10 - The state of CRO and Experimentation in Other Regions: Germany"Accepting being open to the outcome of the experiment is the essence of experimentation", says Nils Koppelman, the founder of Berlin-based 3tech GmbH in our latest #theBigLift podcast.Nils, who made the journey from designing e-commerce websites for friends and family to setting up his own CRO agency, shares with us his thoughts on experimentation, the state of CRO in Germany and why the adoption of experimentation is somewhat slow in his home country in comparison with other markets.
2022-10-2737 min
No Hacks: Future-proofing your career in the age of AIWhy You Need Developers in CRO With Sandeep ShahSandeep Shah is the director of product and presale at Webtrends Optimize. In this episode, we talked about why we think web developers should work closely with marketing and optimization teams. Learn more about the skills required, the differences between CRO and production developers and how to integrate experimentation into product development.Links in the episode:https://www.linkedin.com/in/sandeepshah89/https://www.webtrends-optimize.com/If you learned something new today, we would appreciate it if you can leave us a review on your favorite podcast platform.---If...
2022-10-0431 min
#THEBIGLIFTSeries 3 Episode 9 - Using Analytics data is essential to prioritise CRO experimentsWhen it comes to understanding the pain points of the customer journey, Contentsquare offers businesses easy to understand, and actionable, data at a very granular level.My guest on #theBigLift podcast today, James Fearne, Lead Customer Success Manager at Contentsquare, talks about how analytics and data can support conversion optimisation in setting up the priorities for a CRO program, and formulating strong hypotheses. Moreover, granular data can help CRO practitioners to understand the drivers behind the test results and sometimes get an even bigger uplift.
2022-10-0330 min
#THEBIGLIFTSeries 3 Episode 8 - Does your organisation have data fluency?In this episode of #theBigLift podcasts we talk about #data with Penelope Bellegrade, founder of The Data Touch, a company that brings data coaching to the real business world. Penelope firmly believes that to be credible as a business leader you need to be fluent in understanding and talking data at all levels of marketing decisions. That's why having worked in various industries, and having solved data problems in diverse business environments, Penelope embarked down a road of building her own business and bringing her expertise in data to a wider audience through training and consultancy.
2022-09-0536 min
#THEBIGLIFTSeries 3 Episode 7 - Is your Website redesign "upside down"?Having taught UX at Arts University Bournemouth George Beverley at Insightful UX offers a unique perspective on UX, copy-writing, web-development and data analysis."The most important element of a great website is the ability to welcome and engage a user within the first few seconds. We have to respect the time of our visitors and give them what they want really quickly", says George.
2022-07-1940 min
#THEBIGLIFTSeries 3 Episode 6 - Are you ready for Google Analytics 4?“The transition to GA4 is like moving from driving a car to flying a helicopter", says Jill Quick, a hugely experienced analytics consultant who runs The Colouring in Department. #theBigLift podcast invites Jill today to have an in-depth conversation on how the move to GA4 can redefine the way businesses collect and use data. While the transition period may be demanding, those who get to grips with GA4 quickly will benefit from an opportunity to get new insights with actionable data. Using more sophisticated segment and audience building tools in GA4 will also help businesses to define strategies and measures th...
2022-06-0752 min
#THEBIGLIFTSeries 3 Episode 5 - How to get the most from your online forms"Every form is different and it all depends on the objective you are looking to achieve" says the latest guest on #theBigLift podcast, Alun Lucas, Managing Director of Zuko Analytics. Who suffers the most from badly designed forms and what businesses can do to improve forms conversions were just some of the questions we discussed. Alun offers plenty of insight and helpful advice on forms in broad range of industries, both B2B and B2C. A highly recommended episode full of practical tips to anyone who is involved in UX, marketing, customer services and conversion rate optimisation.
2022-06-0131 min
#THEBIGLIFTSeries 3 Episode 4 - Why Experimentation is not all about short-term success"You cannot grow the brand without hitting short-term targets", says James Addlestone, Chief Strategy Officer at Journey Further, the guest of #theBigLift podcast today.
2022-05-0237 min
#THEBIGLIFTSeries 3 - Episode 3 -It's time for Experimentation to be recognisedRecognition for individuals happens in many industries. In recent weeks we have celebrated the achievements of those in the film and TV Industry. However, there is little or no recognition for those individuals that work tirelessly inside of companies, large and small who make significant impact on the way that that those company websites deliver increased conversions.Join Joe Doveton, organiser of the Experimentation Elite Day and the Experimentation Elite Awards who explains why it’s now time to highlight testing and to recognise those who quietly make an impact. In this full version of the...
2022-04-0526 min
#THEBIGLIFTSeries 3 Episode 2 - Has the CRO market matured as a 'must have' solution?"Crafting a hypothesis and knowing what data points would confirm or deny it" lies at the core of optimisation says AJ Davis, founder of Experiment Zone, our guest on #theBigLift podcast today. AJ was part Google Optimize product launch team and has a real passion for data, optimisation and user experience. Her track record, coupled with a background in research and economics puts her in a unique position to talk about understanding data, coming up with hypotheses and setting up experiments that can give stakeholders the confidence to make informed decisions.
2022-02-2832 min
#THEBIGLIFTSeries 3 Episode 1- Is CRO implemented differently for B2B and B2C ClientsEvery single project we do starts with question "Why have you not made a purchase today?", says Ross Davies MD at Strafe Creative, the guest of this month's episode of #theBigLift podcast.Our conversation touched on some compelling topics from how you can overcome low traffic and the diverse user journeys conundrum when working with B2B clients, to why working with start ups is fun and how to convince people to invest into CRO when the budgets are tight.
2022-01-3135 min
#THEBIGLIFTSeries 2 Episode 10 - Can you define the true value of CRO?#TheBigLift podcast starts the new year with an in depth interview with Andrew Furlong, Managing Director of REO Digital and one of the most experienced CRO practitioners out there. Andrew believes that conversion rate optimisation has massive potential in maximising acquisition spent and driving greater life time value from existing customers; but that as an industry it can sharpen the way it engages business stakeholders in demonstrating the quantifiable value of an experimentation programme.
2022-01-0534 min
#THEBIGLIFTSeries 2 Episode 9 - Is conversion more than just CROToday #theBigLift podcasts welcomes @Chloe Thomas, international keynote speaker, author and the host of the eCommerce MasterPlan and Keep Optimising podcasts. Having had vast experience of both traditional and online marketing, Chloe is unambiguously passionate about marketing delivering sales. She advocates that successful marketing relies on quality traffic, understanding conversions in different marketing channels and getting your visitors to transition from viewers to repeat buyers.
2021-12-0239 min
#THEBIGLIFTSeries 2 Episode 8 - How to improve visitor attention and prepare for the loss of 3rd Party CookiesJoin us for a fascinating conversation with Ben Parr, the founder of Octane AI about doing business in a world without third party cookies, on #theBigLift podcast. Ben firmly believes that the demise of third party cookies will massively change the way eCommerce players do their business. With the focus having to change from acquisition to optimisation: "If you want to grow and prosper, strengthen the channels you own such as e-mail and SMS, and optimise your funnel". We could not agree with him more!
2021-11-1035 min
#THEBIGLIFTSeries 2 Episode 7 - Is Conversion Rate Optimisation essential to eCommerce?Is Conversion Rate Optimisation essential to eCommerce? This is the question posed to Matt Abbott, Head of Growth, and Samantha Fraser, Digital Strategy Manager, at Swanky.In the latest edition of #TheBigLift podcast they aim to answer this, plus, discuss how important it still is to know your customer and where to find them, how delivering great customer experience drives growth, and how societal shifts as much as the pandemic have accelerated the drive towards online retail.
2021-10-1336 min
#THEBIGLIFTSeries 2 Episode 6 - Profitability and research should drive CRO, not just winning experiments"The value of experimentation is that it fuels innovations." says Jonny Longden, the head of of CRO at @Journey Further, who has joined us at #theBigLift podcast today.Jonny shares his vision about what conversion rate optimisation can bring to businesses, and it's not just about the focus on ROI and successful tests. Jonny is confident that using the real customer data you get during experimentation will allow you to transform your business and ultimately make it more profitable in the long run.
2021-09-1538 min
#THEBIGLIFTSeries 2 Episode 5 - Meet the team: Chris Kennedy - seeking the truthChris Kennedy, Services Director here at Webtrends Optimize has a passion for the truth. Since studying Mathematics for Decision Making at university, Chris has always used analytical analysis to determine what he believes is an accurate representation of the truth which stands up to close scrutiny. The well known saying there are “lies, damned lies, and statistics” is often quoted as many see different versions of the truth, but during this podcast we discuss how using web statistics and CRO results can facilitate a single version of the truth that can be recognised across the company.
2021-07-0731 min
#THEBIGLIFTSeries 2 Episode 4 - A tale of two marketers, from colleagues to life-long friendsA complex digital marketing landscape gave rise to the concept of "T-shaped marketer" and has changed collaboration between teams, client and agencies. This is the theme we discuss today on #theBigLift podcast with Kerry O'Brien (who now runs her own marketing consultancy, KOKO) and Nicki Moody (Project Management Director @Fresh Egg Digital Marketing Agency). Our guests met each other when they worked for the Thomas Cook Group a few years ago and then both took a turn in their careers to focus on digital marketing from the agency side. Tune in to listen to their intriguing discussion about real...
2021-06-0239 min
#THEBIGLIFTSeries 2 Episode 3 - What is Digital Optimisation and why is it important?"You should get more comfortable with failing in CRO" says today's guest of #theBigLift podcast, Veronica Bogdacenco, Digital Marketing Specialist. Veronica, who is also a trainer in digital optimisation, advocates a holistic view on conversion rate optimisation, which should not come to the detriment of the performance of the site, its SEO or long term customer retention. We love how Veronica gently emphasised the importance of failing and that every effort in optimisation brings us close to understanding our customers. Tune in to listen the full episode on all major podcast platforms.
2021-05-0435 min
#THEBIGLIFTSeries 2 Episode 2 - The Demise of the third Party Cookie- Good or Bad?In the latest episode of #theBigLift podcast we discuss the hot topic of how Google's decision to remove third party cookies from Chrome will influence the advertising market and the public with @Simon Short, Digital and Media Director @Huawei and @Sandeep Shah, Product Director at Webtrends Optimize. Whilst the move is likely to benefit Google itself, advertisers will need to change the way they engage with their potential customers and it will result in reshaping of the advertising market.
2021-04-0732 min
#THEBIGLIFTS2: Episode 1 - Marketing at Different Ends of the SpectrumDelighted to open our second series of #TheBigLift podcast with the wonderful @Clare Moore, Product and Marketing Director of @Cancer Research UK.Clare started her marketing journey at the tender age of 19 at Flying Colours and Club 18-30, which soon after became part of Thomas Cook, and is now leading the marketing strategy of Cancer Research UK.This podcast covers a range of fascinating topics… What it was like to head up a marketing team in the pre-digital & social media times? How marketing for non-profit is different from business? The changes in the perception of ca...
2021-03-1131 min
#THEBIGLIFTEpisode 20 - Can you still be passionate about Experimentation after 20+ years?One thing you learn when you do a lot of testing is that it's very hard to guess what's going to work, things that you have seen as no brainers will surprise you by having a detrimental impact, and things that seemed like they would never work, will have a very positive effect" says Jonny Longden, Co-founder and Director of Journey Further, in today's episode of #theBigLift podcast. Jonny ran his first test in 2008 and has been working in the #CRO space ever since. Jonny discusses key pillars of #conversionrateoptimization such as #dataanalytics, critical thinking, communication skills and business a...
2020-12-0236 min
#THEBIGLIFTEpisode 19 - Digital Marketing: Science or Art?"Investment you make in marketing should have a return on that investment" believes @Robin Auld, today's guest on #theBigLift podcast. Robin, former Marketing & Sales Director at Domino's, prides himself in delivering best of class marketing consultancy to a whole range of top brands, and he sustains that marketing is a science with its main success criteria being commercial ROI. Listen to the full version and get fresh insights into the world of marketing leadership and consultancy.
2020-11-1831 min
#THEBIGLIFTEpisode 18 - Could Dragonfly AI take the guesswork out of creating effective and engaging content?Wouldn't it be great to instantly predict what response the content of your site generates from your visitors? Now it is - with Dragonfly AI. Today #theBigLift has the pleasure to interview its co-founder @Mark Bainbridge.Mark was CMO of the British Army for 10 years, is a serial entrepreneur and he knows how to connect the corporate world with the world of start-ups. Dragonfly AI, which Mark calls a benign AI, is here to assist humans in making better decisions using predictive analytics without a threat of replacing them.
2020-11-0435 min
#THEBIGLIFTEpisode 17 - Is using an interim CMO the best way to implement marketing trnsformation?Chris Lawson, the founder of Moreno Marketing, shares his journey from leading marketing in various brands across multiple industries to ultimately setting up his own marketing agency and becoming a podcast host. Chris has wealth of experience in marketing transformation and is a great source of insight into behind the scene of the marketing kitchen for any experienced or aspiring marketeer.
2020-10-2835 min
#THEBIGLIFTEpisode 16 - Could Covid-19 be the catalyst to change your work / life balance for good?If you've got a burning desire inside you, you should action that" believes Ben Rayner, today's speaker on #theBigLift podcast. Ben, the co-founder of Zengility, enables people to find their purpose and define it in commercial reality as the working environment around us continues to change.
2020-10-1637 min
#THEBIGLIFTEpisode 15 - Is Video Commerce the next must have tool in the marketers toolbox?Establishing emotional connection between an eCommerce business and its customers is a key to success believes Serge Milbank of @Confer With, the guest of today's #theBigLift podcast. Serge, who is a seasoned investor into marketing tech start-ups talks eCommerce, video commerce and CRO. Highly recommended for all in the eCommerce industry.
2020-10-0737 min
#THEBIGLIFTEpisode 14 - Where can marketers go to get free unbiased advice?Adam Naisbitt, the founder of DigitallyEngaged is the hero of today's #theBigLift podcast. Adam became a force in marketing after the #London2012 Olympics when his alert service to help people get tickets was recognised by BBC technology - as well as thousands of happy customers. Today Adam is focused on building up his digital academy and helping clients with a no nonsense approach and efficient marketing guidance.
2020-09-2933 min
#THEBIGLIFTEpisode 13 - Your key Social Media questions answered with Jon Simmonds"Almost 90% of B2B purchase decisions are influenced by Social Media", - says Jon Simmonds, Founder of Rocket Science Digital in the newest episode of #theBigLift podcast. We are thrilled to bring you this fantastic podcast with wealth of valuable insights into the present state of social media. A must listen for anyone involved in marketing.
2020-09-2235 min
#THEBIGLIFTEpisode 12 - Are Marketing Agencies selling themselves short?Today we invite @Robin Williams, MD and Co-founder of @Data Hive to discuss how growth is defined for each individual business and what KPIs are important for success. Robin discusses how business analytics can, and should, look into the future trends and that #cashflow is essential for growth. Don't miss out on this very thought provoking episode.
2020-09-1536 min
#THEBIGLIFTEpisode 11 - Is the future of marketing in the hands of the specialists?Meet @Nima Yassini CEO of @New Republique as he shares the fascinating story of how New Republique started as a brand agency and grew to become one of the leading experimentation and #conversionrateoptimization agencies in Australia. Is the future of marketing in the hands of the specialists or generalists? How critical is the company's vision for its success?
2020-09-0836 min
#THEBIGLIFTEpisode 10 - An independent view of which experimentation solution to chooseOur guest on #theBigLift today is David Mannheim, the founder of User Conversion. User Conversion recently released a white paper entitled "Which experimentation platform should you choose (and how to choose it)" and so our conversation naturally gravitated to all things conversion rate optimisation, personalisation and how optimisation platforms should address the changing needs of the clients to remain relevant.
2020-09-0437 min
#THEBIGLIFTEpisode 9 - Looking at Webtrends Optimize from the outside inThe "unconditional commitment to the success of the client" was what first impressed @Paul Stephenson, founder of @EGOSTREAM, about Webtrends Optimize. In the new #theBigLift podcast Paul, who now works closely with our team, shares his unique 'outside/in' view of our company, the tech industry as a whole, and why he thinks the industry will continue to flourish in the #post-covid19 environment.
2020-09-0134 min
#THEBIGLIFTEpisode 8 - Your key SEO questions answered with Chris SimmanceIn this week #theBigLift podcast we delve into the art and science of SEO with Chris Simmance of SERPsketch. Listen and learn how SEO has changed, why personalisation is vital, what are the key indicators you need to follow and much more.Great insights for anyone who is working in the #digitalmarketing or #ecommerce space.
2020-08-1838 min
#THEBIGLIFTEpisode 7 - Why a strong work ethic trumps everything!Today's #theBigLift podcasts brings you a captivating story of Luca Senatore who arrived in London with £65 and went on to become a series entrepreneur, author and a founder of award winning agency Genie Goals."Talent shows up unpredictably, work ethics are in our control", - says Luca as he shares his amazing success story.
2020-08-0638 min
Copy-FriesDer TikTok Wahnsinn - Sind Influencer Mainstream ?Vom TikTok-Hype zurück zur Ice-Bucket Challenge, wir nehmen die Webtrends auseinander.
Auch die Influencer nehmen wir uns zur Brust und sprechen über Gefahren und Identitätsverluste, die es zu bekämpfen gilt.
Der Urlaub steht vor der Tür und neben Geschichten von Jetlags haben wir auch zwei Ansagen parat.
Wir wünschen euch Viel Spaß und hoffen euch gefällt die zwölfte Episode unseres Podcasts. Gerne könnt ihr uns kontaktieren per Mail copyfries@gmail.com für Themenvorschläge und was wir verbessern können.
Coverbild von @charloic...
2020-07-171h 04
#THEBIGLIFTEpisode 6 - How Account Based Marketing can help improve your B2B conversion rate"I love figuring our how the products work for the market" - Riaz Kanani, founder of Radiate B2B shares his passion for startups and business.
2020-07-1439 min
#THEBIGLIFTEpisode 5 - How to avoid the two CRO conversion trapsBe customer and user focused first, conversion rates and ROI will follow advises CRO Consultant Elise Maile. Elise, who works with many SMEs and charities, talks how she helps startups to integrate #conversionrateoptimization in their marketing strategy.
2020-07-0925 min
#THEBIGLIFTEpisode 4 - Why Start-ups need to stay selfishly curious“Always remain curious and keep networking”, advises Ben Bennett, the founder of Second Voice in this week’s edition of #thebiglift podcasts. He swears that asking “Why?” (same as toddlers do) can open new doors and opportunities especially in the current #postcovid19 business climate. Ben, who made a career journey from customer service staff to CEO and founding his own business shares his blueprint for success: do you finances right, take your team on a journey with you, analyse your KPIs and listen to your customers.
2020-07-0634 min
#THEBIGLIFTEpisode 3 - Discussing the Challenges facing CRO VendorsIn this episode we talk with Tim Stewart, the Founder of website optimisation and analytics company Trs Digital. Tim talks candidly about his business, the future of CRO and the challenges that face CRO vendors
2020-06-2538 min
FinTech Silicon ValleyKen Elefant Managing Director Sorenson Ventures on Covid-19 crisis for startupsAt Sorenson Ventures, Ken has partnered with entrepreneurs in market leading companies such as CyCognito (attack surface security), Openpath (access control), Octarine (cloud security), CloudKnox (authorization management), NS8 (anti-fraud), Bridgecrew (codified cloud security), Kenna (risk management), Paperspace (machine learning) and SupportLogic (customer support platform). Before joining Sorenson, Ken was Managing Director at Intel Capital and VP at Intel Corporation. Leading the software and security groups at Intel Capital, Ken invested in several companies including AtHoc (Blackberry), Prolexic (Akamai), DocuSign (IPO), Forescout (IPO), AlienVault (AT&T), Venafi, Vectra Networks, Gigya (SAP), and BrightEdge among many others. Prior to Intel Capital, Ke...
2020-06-1817 min
#THEBIGLIFTEpisode 2 - An Agency View of CROIn this episode I talk with John Mills Head of Optimisation at Unipro. John has over ten years in the optimisation space and has spent most of that time working for large organisations, but a couple of years ago moved from client side to agency. John reveals what's the difference now he's on the 'other side of the fence' and seeing things from a slightly different perspective.
2020-06-0815 min
#THEBIGLIFTEpisode 1 - At Home with Sandeep ShahSandeep Shah is the product director for Conversion Rate Optimisation specialist Webtrends Optimize. Having been with the company almost since he left university, Sandeep is passionate about delivering solutions to clients that help them to drive their online business.Although Sandeep is on the board, he regularly attends pre-sales meetings. We find out why he is such a fan of being face to face with potential customers.
2020-05-1418 min
The Boundless PodcastBoundless #Rebooted Mini-Series Ep13: Matt Smith CEO Webtrends Optimise on how will we come out stronger from Covid-19This is Boundless Rebooted. During #Covid-19, we are broadcasting daily. Sharing messages from international Thought Leaders, about mental wellness, about leadership and about the opportunities we have right now to make our world more resilient, collaborative and sustainable. This episode is with Matt Smith. Matt is CEO of Webtrends Optimize a company that works with retailers, ecommerce businesses and travel companies. I wanted to know how these businesses were thinking and feeling at this time. Matt is working with companies that have been stopped in their tracks by Covid-19, and others that are so busy that they are...
2020-04-0308 min
Weiche Ware – Digitalisierung frei Haus IT Business Podcast – Trailer Weiche Ware – Digitalisierung frei Haus! Das erwartet euch in unserem Podcast.
Unsere Welt ist digital: Der Umgang mit Medien geht uns leicht von der Hand. IT-Themen wirken dennoch oft unzugänglich, geradezu hart. Weiche Ware schaut unter die (Benutzer-)Oberfläche und dringt zu dem vor, was allem Digitalem zugrunde liegt: Software. Wir widmen uns der Digitalisierung, der Prozessoptimierung und nehmen Tech- und Webtrends unter die Lupe. In unserer Rubrik Quick Bites servieren wir mundgerechte Definitionen delikater IT-Begriffe – unserer Digitalitessen. Und sobald wir etwas aufgeweicht sind, plaudern wir vielleicht auch ein bisschen aus dem digitalen Nähkästchen.
2020-01-2700 min
UpTech ReportMaking Commercial Real Estate Investing Accessible: Interview with Tore Steen at CrowdstreetThanks to advancements in technology, investing has become easier and more accessible than ever. In this episode, we sit down with Tore Steen at Crowdstreet to discuss their commercial real estate investment portal. Along with making this type of investment more accessible, their portal is integrated with DocuSign and Verify Investor, and is meant to streamline the entire workflow for investors. Tore is the CEO and Co-founder of CrowdStreet, previously leading marketing & sales efforts at Janrain, WebTrends and EarthLink. He discusses how the company has focused on direct to consumer marketing and is now switching to...
2020-01-0615 min
Monumental with Evan HolladayCrowdfunding with the CEO of Crowdstreet: Tore SteenTore Steen is the CEO of Crowdstreet, a commercial real estate technology and services company that provides direct access to specific real estate investment opportunities. Steen is a business leader in the internet and software industries with deep expertise in strategy, business development, sales, and marketing for both publicly traded and private enterprises.Prior to CrowdStreet, Tore was instrumental in leading the product, sales, marketing, and business development efforts for Janrain, taking them from early stage rapid growth phases to becoming the recognized leader in the social identity space with a full user management platform and global enterprise customers. He...
2019-10-2347 min
マーケターズライフハック - marketersLifeHack028_初ゲスト：木田和廣さん（Googleアナリティクス・トップコントリビューター）Googleアナリティクスを使ったコンサルティングでGoogle社から一目置かれ、データ可視化ツールであるTableauを使ったコンサルティングでTableau社から一目置かれる木田さんをインタビューしました。
Keypoints
・怪獣と警備隊モデル
・魚釣りに学ぶPDCA
木田 和廣（キダ カズヒロ）さんは現在、株式会社プリンシプルの副社長兼チーフエバンジェリストをされており、日本のGoogleアナリティクストップコントリビューター3人のうちの一人、かつTableauジェダイの称号を持っている、デジタルマーケティングコンサルタントです。
1989年に早稲田大学卒業後、豊田通商の南米駐在員として自動車販売に従事。ソフトバンクグループの株式会社カービューへの転職をきっかけにオンラインマーケティングの世界に入る。その後、大企業向けWeb解析ソリューション WebTrendsの営業を経てコンサルタントに転身。
■副社長 木田 和廣｜社員インタビュー | 株式会社プリンシプル
https://www.principle-c.com/recruit/interview-kida/
難易度：普通
第20回までのまとめスライド（Slideshare）
https://www.slideshare.net/eyelash711/marketers-life-hack-podcast-20
マーケターズライフハックへのお便りはこちら
https://goo.gl/forms/Meo2Dozq1nDA6s8b2
MarketersLifeHack（公式）
http://justcast.herokuapp.com/shows/miyazaki-nitagai-marketerslifehack/audioposts
2018-09-1120 min
People, Stories, SuccessInterview with Al YabiAl Yabi https://www.linkedin.com/in/alyabi/ President at Chicagoland Appliance Repair Inc Al's skills include: Web Design and development Web Analytics using Omniture SiteCatalyt, WebTrends, AWStats, and Google Analytics. Search Engine Optimization and web marketing Social Media Marketing Content Management and SharePoint portal administration. e-commerce and online stores. Content/copy writing. Specialties: Install, configure and manage portals using SharePoint Portal. Install and configure Open Source Content Management Systems such as WordPress and Joomla with MySQL and Apache server. Design websites using the latest technologies. Mobile website and mobile application design. Web hosting and web...
2017-04-1339 min
The Analytics Power Hour#049: The Future of Tag ManagementIf you're in the U.S., happy election day! In the spirit of the mayhem and controversy that the political process brings, we're tackling a topic that is every bit as controversial: tag management. Does Adobe DTM gratuitously delete emails? Has GTM been perpetually unaware of when it is around a hot mic? What does Tealium have against coffee?! Is Signal broadcasting dog whistles to marketers about the glorious data they can collect and manage? What about Ensighten's sordid past where the CEO was spotted in public (at eMetrics) sporting a periwig? To discuss all of this (or...actual co...
2016-11-0858 min
Face2Face with David PeckScott PresseScott has plenty to say when it comes to leadership and what makes a company grow. Listen in as he tells us why he’s passionate about motivating leaders and high performers to perform better, what some of the traits essential to good leadership are and why we shouldn’t do anything we’re not excellent at.Biography As Managing Partner of Newport Consulting and a Consulting Principal with DSG, Scott’s primary focus is helping organizations implement their growth strategy. For 20 years, he’s specialized in aligning executive teams on their growth strategy, sales model and in the plan...
2015-10-1600 minAmuseMEnts | A NewAmp Network PodcastAmuseMEnts. Episode 16Curious about Hootesuite? Well, Megan has the answers to your questions!
Check out the episode on iTunes
http://amusements.newampnetwork.com/wp-content/uploads/2014/06/AmuseMEnts.-Podcast-16.wma
Referenced links:
http://webtrends.about.com/od/socialnetworkingreviews/tp/Social-Networking-Sites.01.htm
http://mashable.com/category/hootsuite/
http://blog.hootsuite.com/social-media-rule-of-thirds/
http://www.socialmediadelivered.com/2012/05/18/top-20-social-media-management-tools/
http://www.getapp.com/alternatives/hootsuite-application
http://socialmediatoday.com/daniel-zeevi/1344346/top-10-social-media-management-tools
http://iag.me/socialmedia/reviews/7-reasons-not-to-use-hootsuite/
http://webtrends.about.com/od...
2014-06-0900 min
Brand Fast-TrackersBrand Fast-Trackers #184 – The Consumer is in ChargeCategories: Advertising, Brand Marketing Strategy, Commerce, Content Marketing, E-Commerce, General Discussion, Marketing Strategy, Mobile Marketing, Podcast DiscussionTags: Big data, Brand Fast Trackers, brian f. martin, Commerce, consumer-driven marketing, Kat Krieger, Martin Doettling, Mobile Marketing, podcast, WebtrendsSend to Kindle We’ve all heard the term ‘big data’ tossed about quite a bit in the last year. But what does big data really mean and how can marketers take advantage of it? Today. we speak with a true authority in the space, Martin Doettling, CMO of Webtrends. In the past, we have spoken [...]...
2012-12-0525 min
HypercriticalEpisode 16: 16: The Soap Opera EffectJohn Siracusa and Dan Benjamin repent after two episodes on programming languages by discussing TV technology…after about 45 minutes of (so-called) follow-up on Apple's potential use of ARM CPUs in Macs, gaming performance in Mac OS X, and yes, a bit more about programming.
Links for this episode:Introduction to Perl 6 Regular Expressions - GitHubIntroduction to Perl 6 Grammars - GitHubPlasma displays - WikipediaLiquid crystal displays - WikipediaLED-backlit LCDs - WikipediaSpeculation about Apple using ARM CPUs in Macs - SemiAccurateTwo-Factor Security for Web Apps - Al...
2011-05-061h 42
The Big Web ShowEpisode 48: Pennies Shining Each OtherJeffrey Zeldman and Dan Benjamin discuss the state of the web, the evolution of Web Standards, the recent Boston AEA conference, and more.
Sponsored by Webtrends and MailChimp.
2011-05-0559 minWebAplikace.czEpizoda 19. „Hodný virus z kláštera” [66 min]
Vyprávění o...<iframe class="tumblr_audio_player tumblr_audio_player_2974224435" src="http://webaplikace.cz/post/2974224435/audio_player_iframe/webaplikace/tumblr_lfq8quhp1g1qbwk6d?audio_file=http%3A%2F%2Fpodcast.webaplikace.cz%2FWebAplikace.cz-19-Hodny-virus-z-klastera.mp3" frameborder="0" allowtransparency="true" scrolling="no" width="540" height="85"></iframe><br/><br/><p>Epizoda 19. „Hodný virus z kláštera” [66 min]</p>
<p>Vyprávění o klikatých cestách <a href="http://www.binaryage.com/about.html">Tondy Hildebranda</a> od webu k Mafii, zpátky k webu až po současné...
2011-01-2808 min
Marketing Agility PodcastJascha Kaykas-Wolff, InvolverJascha Kaykas-Wolff chats with Frank and John about his use of agile marketing at Microsoft, Webtrends and Involver.
***Follow our ongoing conversation about agile marketing by subscribing to the Marketing Agility Podcast on iTunes.
2010-12-0900 min
CrazyTalk PodcastCrazyTalk Ep19 - from 30 Hour Day
7/2/2010: CrazyTalk from 30 Hour Day
Join doc normal after a full day of producing the 30 Hour Day live event from Portland's Pioneer Courthouse Square, in the late night studio at Webtrends for a little CrazyTalk with special quests, quizmaster Polly Pospisil, social media photographer Aaron Hockley, EMT & life coach Gary Walter and DJ Mister Ballistic!
2010-07-0300 minEpisode 18: Justin Kistner – Facebook MeasurementIn this episode, we talk with Justin Kistner, Sr. Manager Social Media Marketing at Webtrends, about the ever changing challenges of taking the craft of web analytics and applying that to Facebook. The conversation explores what exactly is Facebook measurement, how the technical aspects differ from traditional web analytics tagging, privacy concerns, suggestions for starting [...]
2010-05-0300 minEpisode 14: Conversation with Alex YoderIn this episode we are joined by Alex Yoder, CEO of Webtrends. The conversation covers the history of Webtrends, a recap of items announced at their conference this year, and what is coming next for Webtrends and the web analytics industry. So download this podcast to your favorite mobile device or listen to the podcast [...]
2010-03-2900 min![Black Hat Briefings, Las Vegas 2002 [Audio] Presentations from the security conference](http://www.blackhat.com/podcast/bh-main.jpg)
Black Hat Briefings, Las Vegas 2002 [Audio] Presentations from the security conferenceGreg Hoglund: Application Testing Through Fault Injection Techniques"Our networks are based on billions of lines of horribly buggy code. Software development practices have not matured enough to build reliable software in the face of a hostile, ever-evolving network. Computers are no longer a choice or a hobby - they ingrain every part of our daily lives. The past few years have shown us that the industry cannot rely on ad-hoc testing and full-disclosure to guarantee quality, bug-free code. The software vendors and the consumers need to collectively understand that the bar has been raised - new development practices and testing methodologies are required to ensure reliable software...
2006-11-0138 min