Shows
From Here to HistoryHoudini Among the Spirits, Pt 2In the second of two episodes on Houdini and the Spiritualists, we discuss Houdini's multi-front war against fraudulent mediums. It was an all-consuming undertaking, waged from the stage, in print, on lecture tours, and in the halls of congress. Along the way we discuss a handful of colorful figures and the strange, mysterious circumstances surrounding Houdini's death. The Official Houdini Séance next year could be the year!Further Reading:The Life & Afterlife of Harry Houdini by Joe PosnanskiCalling the Spirits by Lisa NortonIn Search of White Cr...
2025-12-242h 10
The Grant O Show PodcastEpisode 77- Josh WeidertOn Episode 77 of The Grant O Show, we sit down with Josh Weidert, the Head Designer and Builder for Blood, Sweat, and Bonfires, one of the longstanding crews behind the legendary Bonfires on the Levee in Garyville, Louisiana. This South Louisiana tradition draws thousands of visitors every Christmas Eve as towering wooden bonfires light the night sky along the Mississippi River, guiding Papa Noël and bringing families together in celebration.Josh shares his journey into bonfire building, the craftsmanship and teamwork required to create these massive structures, and the cultural significance of keeping this Louisiana tradition a...
2025-12-1541 min
The ChangeOver | by WeidertEp 32: Why Unified Data Efforts Fail — and How Manufacturers Can Fix ItManufacturers don’t have a data problem: they have a change management problem. In this episode, Frank sits down with Erik Henry of Simplified Data Solutions to break down why data unification fails, the weaknesses AI exposes inside disconnected systems, and how leaders can finally transform their mountains of data into real, revenue-driving insight.
Erik works at the intersection of operations, analytics, leadership, and organizational change, helping manufacturers move beyond spreadsheets and fragmented workflows to build integrated, insight-producing data systems that actually support growth.Together, they unpack the cultural, behavioral, and leadership obstacles that absolutely mu...
2025-12-0935 minThe ChangeOver | by WeidertEp 31: How Falcon Rebuilt Industrial AI Search VisibilityFalcon’s VP of Marketing & Sales, Krista Short, joins host Chelsea Drusch to share how her team navigated one of the biggest shifts industrial marketers have faced in a decade: the collapse of traditional organic traffic and the rise of AI-driven discovery.Falcon once relied on a disciplined inbound engine: weekly blogs, tight keyword models, and a well-oiled SEO program. Then 2024 happened. Traffic dropped. MQLs slipped. But the leads that mattered most didn’t budge. That discrepancy became the catalyst for a complete strategic reset.Together, Falcon and Weidert Group rebuilt the discovery engi...
2025-11-2029 min
From Here to HistoryHoudini Among the SpiritsJust in time for Halloween! In the first of two parts, we will weave a kind of dual biography: Harry Houdini and the spiritualist movement. While Houdini is perfecting his craft to become the world's most famous illusionist, scores of Americans and Europeans are being drawn into darkened rooms with mediums who can talk to the dead. Eventually, maybe inevitably, these two, the magician and the movement, will intersect and then clash. As usual, here is a possible reading list for your enjoyment:The Spiritualists by Ruth BrandonThe Witch of Lime Street b...
2025-10-313h 44The ChangeOver | by WeidertEp 30: Zero-Click, AI, & the New Search Reality | Navigating Changes in Search Behavior with Dale BertrandIn this episode of The ChangeOver, Weidert Group’s Chelsea Drusch sits down with SEO expert Dale Bertrand to unpack the seismic shifts AI and zero-click search are bringing to digital marketing.Dale explains why the old playbook of keyword targeting and technical tricks no longer works — and how today’s search engines, powered by AI, reward content that delivers real value to buyers. Together, Chelsea and Dale explore how marketers can adapt by focusing on topical relevance, audience research, and brand reputation inside generative platforms like ChatGPT.From reframing traffic declines as higher-quality leads to bal...
2025-10-0838 minThe ChangeOver | by WeidertEp 29 Bonus: Embracing Human-Powered Marketing in the AI Era | INBOUND25 Insights with Becca HubertBecca Hubert of Falcon Structures recaps INBOUND 2025, highlighting how marketers can stand out by embracing humanity in the age of AI. In this insightful recap episode, host Kelly Wilhelme, Director of Marketing at Weidert Group, sits down with Becca Hubert, Content Strategist at Falcon Structures, to unpack key themes from INBOUND 2025 — including the return to human-centric marketing, the evolution of hybrid teams, and the rising creative role of AI in content strategy.With a background in PR, copywriting, and purpose-driven messaging, Becca offers a grounded perspective on how industrial B2B teams can move beyond the AI hy...
2025-09-2416 min
Les Journées Spéciales AirZen RadioLes mutuelles pour la santé planétaire (Damien Weidert, Apivia Macif Mutuelle)Les mutuelles pour la santé planétaire (Damien Weidert, Apivia Macif Mutuelle)Hébergé par Audiomeans. Visitez audiomeans.fr/politique-de-confidentialite pour plus d'informations.
2025-09-2202 minThe ChangeOver | by WeidertEp 29 Bonus: Stop Chasing Clicks. Start Building Trust. INBOUND25 Insights with Candice MeyerB2B marketing pro Candice Meyers of Elevity unpacks INBOUND 2025 takeaways on AI, trust-first marketing, and personalization that actually resonates.In this episode of The ChangeOver Podcast, host Kelly Wilhelme, Director of Marketing at Weidert Group chats with Candice Meyers, Marketing Manager at Elevity, about her third time attending HubSpot’s INBOUND conference — and why this year felt different.They dive into the real talk from this year's sessions: fatigue around AI hype, a return to relationship-focused marketing, and how B2B teams can pivot to serve humans and AI.Candice brings sharp insi...
2025-09-1818 minThe ChangeOver | by WeidertEp 29: What Inbound 2025 Taught Us About AI, Search, and the New BuyerHubSpot’s INBOUND conference brought a tidal wave of AI-powered updates — and our team was there to soak it in.In this episode of The ChangeOver, Kelly Wilhelme is joined by Greg Linnemanstons, Nicole Mertes, and Chelsea Drusch to break down what industrial marketers need to know after attending INBOUND 2025 in San Francisco.From AI-led buyer behavior to HubSpot’s new Loop Marketing framework, this team roundtable tackles what’s changing, and what to do about it.EPISODE HIGHLIGHTS: 00:06:25 — AI-Driven Buyer Behavior60%+ of searches now end with no click — buyers are s...
2025-09-1830 min
From Here to HistoryDolly Parton: No Slowing DownIn our second and final episode on the life and music of Dolly Parton, we pick up in the 1980s. Dolly makes a splash into Hollywood, endures some dark times in her personal life, gets dropped by her long-time record label, and roars back under new management. Then Jason makes his pitch for Dolly being among the top 5 American women in history and we reflect on how profiling a pop culture figure differs from the other subjects we've tackled.If you're interested in listening to any of the songs we've discussed, here's a list of titles to...
2025-08-311h 31The ChangeOver | by WeidertEp 28: Audience Research in the Age of AI: Turning Data into Marketing AdvantageINTRO:In this episode, Weidert Group Directors of Creative and Client Strategies Jo Phillip and Chelsea Drusch dive deep into the power of audience research in today’s chaotic B2B marketing landscape.With AI-generated content flooding the market, algorithms shifting constantly, and buyers exercising more control than ever, traditional approaches to audience insights are no longer enough. Jo and Chelsea share the practicalities of using internal and external data sources — from CRM analytics to call transcripts, social listening, and more — to truly understand and connect with your audience.They explain how to layer...
2025-08-2525 minThe ChangeOver | by WeidertEp 27: Resonance Over Reach: The New Game of B2B Thought LeadershipINTRO: In this episode, two-time Experience Inbound keynote Jay Acunzo joins Greg Linnemanstons to unpack why mere expertise is now commodified in B2B marketing, and how to reclaim premium positioning by building IP and cultivating human creators, not just creating content.EPISODE HIGHLIGHTS: 03:00 – Two big changes in thought leadership: the need to shift from expertise to IP and from content to creators06:20 – AI and the flashlight analogy: AI’s content tricks are surface-level; real impact comes from human insight09:13 – Crafting your premise: how to frame a core idea that customers will rem...
2025-08-0634 minThe ChangeOver | by WeidertEp 26: Understanding AI Agents & Their PotentialINTRO:AI expert Sam Mallikarjunan breaks down what AI agents really are — and why marketers and salespeople should start building their own now.When The ChangeOver Podcast first explored AI agents with Sam, the roster of agents on Agent.ai was a couple hundred. Now, it’s in the thousands. In this 6-minute bonus episode — a highlight from our longer interview with Sam — we revisit the moment that kicked off Weidert Group’s own journey into agentic tools.You’ll hear how these tools are evolving fast, from summarizing meetings to negotiating...
2025-07-2806 minThe ChangeOver | by WeidertEp 25: ICYMI: AI, SMEs, and the 2025 Content Shift (Mini episode)INTRO:Quantity-for-quality is the name of the game in 2025. In this snack-size minisode, Chelsea and Jo explain why one deeply researched pillar asset every other month (anchored in first-party SME insight, of course) beats four thin blogs a week. You’ll learn where AI supercharges the workflow (pattern finding, repurposing) and where only human nuance will do.EPISODE HIGHLIGHTS: 00:00│Why “publish more” is dead01:30│Information gain is the name of the game03:15│SMEs: Your army of influencers06:09 | Our AI-powered SME interview process08:10 | The right inputs for successf...
2025-07-0709 minThe ChangeOver | by WeidertEp 24: MINI RECAP: How ESOP Partners’ Boosted SQLs by 900%INTRO:ESOP Partners had the content. But conversions? Not as much.In this special mini-episode, we revisit standout moments from a previous interview with Eric Strebe, Director of ESOP Consulting at ESOP Partners, who joined The ChangeOver Podcast to share how a thoughtful website strategy transformed their performance.Despite years of authoritative content and solid site traffic, the company struggled to turn visitors into leads. That changed when they partnered with Weidert Group for a strategic UX and content overhaul — one that focused on buyer intent, clarified conversion paths, and reshaped the site's st...
2025-06-2311 minFrom Here to HistoryDolly Parton: Her Early Life and CareerIt's time for Jason to make his case! In part 1 of 2 biographical sketches of Dolly Parton, we discuss Dolly's background, her early music career, her challenges and opportunities, and try our hands as music critics with a handful of her songs. Along the way, we light-heartedly discuss covered songs, opine on whether Whitney or Dolly did I will Always Love You better, trot out a few other famous personalities who worked with Dolly, and at one point Jason shares a shocking take on whether Carl Perkins or Elvis did Blue Suede Shoes better. Further ReadingThere i...
2025-06-121h 40The ChangeOver | by WeidertEp 23: Experience Inbound 2025 Recap — What the Brightest in B2B Are Talking AboutINTRO:A dozen premier speakers unpacked the latest innovations in sales and marketing tactics, tools, and trends at the Experience Inbound 2025 conference. Hear from Weidert Group’s own experts about their biggest “aha” moments and top takeaways.EPISODE HIGHLIGHTS: 02:43 Marketing playbooks are no longer well-defined and old SEO strategies aren’t as relevant. Now, there are new opportunities.14:55 Everyone has access to the same AI tools; the difference is in knowing how to use them to improve the work you already do.15:12 It’s easy to get wrapped up in the too...
2025-06-0242 minThe ChangeOver | by WeidertEp 22: Mastering the Fundamentals of Growth: Positioning, People, and the Power of CuriosityINTRO:Growth strategist Kurt Hahlback shares why mastering fundamentals — not just embracing AI — is the key to sustainable, strategic business growth for industrials and complex B2Bs.EPISODE HIGHLIGHTS: Host Greg Linnemanstons of Weidert Group and Kurt explore why, even amid rapid AI-driven change, fundamentals like positioning, customer alignment, and human-centered leadership remain essential to lasting business success.You won’t want to miss Kurt’s insights on:00:42 Why growth still starts with very clear value positioning and brand alignment (You have to know how to position and pitch your value)06...
2025-05-1930 minThe ChangeOver | by WeidertEp 21: How Smart B2B Marketers Win with Email, Personalization, and AIIn this episode of The ChangeOver Podcast, host Greg Linnemanstons sits down with Dave Charest, Director of Small Business Success at Constant Contact to explore why email marketing remains a cornerstone for industrial B2B marketers — and how personalization and AI are transforming customer engagement.👂You won’t want to miss Dave’s insights on:Email’s current role in B2B marketing, including why it’s the “glue” that holds multichannel plans togetherWhat it takes to segment smartly without overwhelming your databaseWhy customers seek empathetic, “human” relationships even in automation (it’s not as counterintuitive as you may think)How tr...
2025-05-0235 minThe ChangeOver | by WeidertEp 20: AI, Analytics, and Future-Proof Content Strategy with Andy CrestodinaINTRO:In part two of our conversation with Andy Crestodina, Orbit Media Studios CMO and author of Content Chemistry, Jo Phillip digs into how AI is fundamentally changing search behavior, website analytics, and content creation – and what industrial marketers need to do now to adapt their content strategies.EPISODE HIGHLIGHTS:Creating content for the AI era (2:00 – 5:24) [So we know that most Google searches]Writing content for informational queries is becoming a shrinking gameWhy monitoring AI traffic to your website is essentialAnalytics that actually matter (5:34 – 8:19) [I won't tell you what mine are]
2025-04-1526 minThe ChangeOver | by WeidertEp 19: Andy Crestodina’s Guide to Winning the Content Marketing MarathonINTRO:In 2001, Andy Crestodina built websites. Today, he’s reshaping how industrial marketers approach content. Join Jo Phillip’s conversation with the Orbit Media Studios co-founder and author of Content Chemistry as he dismantles conventional wisdom about digital marketing’s evolution. Andy delivers practical frameworks backed by two decades of data and experience, revealing which strategies have survived the algorithmic evolution — and which new approaches are poised to dominate in a landscape that’s increasingly AI-driven but still fundamentally human.EPISODE HIGHLIGHTS:(00:04:49) The evolution of content marketing from 2001 to today (00:08:22) Why bottom-of-funnel content sh...
2025-04-0332 minThe ChangeOver | by WeidertEp 18: AI Agents, Business Automation, and the Future of WorkINTRO:The future of work is here, and AI agents are playing a bigger role than ever before. In this episode, Greg Linnemanstons is joined by Sam Mallikarjunan, co-founder of Agent.ai and keynote speaker at Experience Inbound 2025, to explore how AI-driven automation is helping businesses overcome labor shortages, increase productivity, and scale faster than ever.Episode Highlights:AI agents as a workforce multiplier (5:10 - 7:02)Sam discusses how AI agents take actions on behalf of users, helping businesses scale without adding headcountReal-world applications of AI (10:45 - 12:06)Sam shares examples, like...
2025-03-2132 minFrom Here to HistoryThe Comanches, Pt 4: Until Day BreaksThe Comanche peaked and then fell in the decades between 1840 and 1880. In this episode, we discuss that story arc. From the Comanche retaliation against Texas for the Council House Massacre, through a brief peace with the Texans, drought and declining bison herds, collapsing population, and finally to the back-and-forth relations with the US that culminated in the reservation period. In the middle of this story, Quanah Parker emerges as a great Comanche warrior who would then, in an unexpected pivot, urge assimilation as the last, best hope for his people. Follow us on our Facebook page or o...
2025-03-183h 02The ChangeOver | by WeidertEp 17: Podcasting as a Growth Strategy: 100 Days of LearningINTRO:Is podcasting worth it for B2B companies? After launching and running The ChangeOver, we’ve learned a lot about what works, what doesn’t, and how to make a podcast fuel your entire marketing content strategy. In this episode, Greg and Kelly share the insights and unexpected lessons they’ve gained from the show, including:How podcasting can replace lost organic traffic and drive brand visibilityWhy thought leadership needs real people, not AI-driven contentThe strategy behind getting internal buy-in from leadership and SMEsWhy a podcast is more than just another marketing channelHow client engagement became...
2025-03-0645 minThe ChangeOver | by WeidertEp 16: Spend Better, Achieve More: Tips for Strategic Marketing Budget AllocationINTRO:Industrial marketing budgets have shifted from expense line items to strategic investments in reaching business goals. But before you build a marketing plan around a generic growth target like "we need to grow by 10%," take a step back and ask: Where is that growth going to come from?Existing customers or new customers?Specific business/product/service lines? What customers are most profitable?The answers to these questions will help you allocate resources where they’ll have the greatest impact — ensuring every marketing dollar is working smarter.For marketers who have...
2025-02-2023 minThe ChangeOver | by WeidertEp 15: The SEO-AI Paradox: What HubSpot’s New Search Grader RevealsIn this mini-episode of The ChangeOver Podcast, HubSpot Evangelist Kyle Jepson reveals intriguing findings from his recent crowd-sourced experiment comparing website SEO performance with AI search visibility. The results suggest an unexpected inverse relationship between traditional SEO success and AI platform visibility.Episode Highlights:The Experiment Setup (3:03-3:29):Introduction to HubSpot's Website Grader and AI Search Grader toolsHow the community participated in data collectionThe goals behind comparing SEO and AI visibility scoresKey Findings (3:29-5:29):The surprising inverse relationship between SEO and AI scoresWhy technically perfect websites might underperform in...
2025-02-1012 minThe ChangeOver | by WeidertEp 14: Brand Evangelism: Nurturing Employee & Customer ChampionsIn this episode of The ChangeOver Podcast, host Greg Linnemanstons sits down with Kyle Jepson, HubSpot’s first-ever Evangelist, to explore how brand evangelism can fuel growth in industrial markets. Kyle shares insights on fostering authentic advocacy among employees and customers, emphasizing that true evangelists can't be hired — they must be cultivated and nurtured within your culture.Episode Highlights:Kyle’s Journey to Brand Evangelism (2:3-4:53)From HubSpot support rep to Academy professor to EvangelistHow pandemic-era content creation sparked a movementBuilding an organic community of HubSpot adminsThe role of an evangelist (4:55-6:11)Crea...
2025-02-0332 minThe ChangeOver | by WeidertEp 13: The 2025 State of NE Wisconsin Manufacturing ReportIn this episode of The Changeover Podcast, host Greg Linnemanstons sits down with Ann Franz, Executive Director of the Northeast Wisconsin Manufacturing Alliance (NEWMA). Ann discusses the latest findings from the 15th Annual Manufacturing Vitality Index, Industry 4.0 trends, and strategies to tackle workforce challenges. From insights into how manufacturers are adopting AI and automation to practical advice on improving collaboration, this episode is packed with actionable takeaways for leaders in the manufacturing sector.Episode Highlights:Key Findings from the 2024 Manufacturing Vitality Index:93% of manufacturers report being financially healthy66% expect higher sales in 2025Over 40% plan...
2025-01-1734 minThe ChangeOver | by WeidertEp 12: Beyond Generative AI: How AI Maximizes Manufacturing OperationsAs labor shortages continue to plague manufacturers, achieving efficiency and higher productivity is critical. AI is helping workers achieve better results and transfer knowledge to the next generation, but we can’t lose the human touch. Greg Linnemanstons interviews Caleb Waack of NEXT AI to discuss how AI integrates with Industry 4.0 and IoT to help eliminate silos and empower front-line operators to make better decisions in real-time — delivering significant ROI and helping the bottom line. Episode Highlights:AI turns data into action: Real-time insights improve decisions (0:29)Bridging labor gaps: AI boosts productivity amid shor...
2025-01-0618 minThe ChangeOver | by WeidertEp 11: AI-Proof Your Content Strategy: Building Authority in 2025The content marketing landscape is evolving with AI-generated content flooding the internet and users seeking information from trusted human sources. How should you pivot to create content that truly matters and drives results? Weidert Group Strategist and SEO Manager, Chelsea Drusch, and Director of Creative Strategy, Jo Phillip, share practical strategies for evolving your content approach for results in 2025 and beyond.Episode Highlights:The shift from quantity to quality in content strategyHow to identify valuable content opportunitiesBuilding a sustainable content creation processLeveraging AI as a strategic allyCreating content that AI can't replicateMeasuring success beyond traffic metrics
2024-12-1735 minThe ChangeOver | by WeidertEp 10: Brand Awareness 3.0: Building Trust & Authority in the Age of AIHow do you build B2B brand awareness when traditional SEO and content marketing aren’t performing like they used to? We explore the shift to the new top-of-funnel for industrial marketers, where community-building, collaborative content, and audience intelligence are rising in relevance. We’ll also discuss the effects of AI on search and actionable strategies to build brand awareness in 2025.Episode Highlights:The rise of Brand Awareness 3.0 [2:13]Impact of AI on brand visibility [6:47]Changing buyer demographics [7:01]Signs you’re lacking brand awareness [7:47]Brand Awareness 3.0 tactics [10:56]The role and importance of community-building [23:30]Why you need collaborative conten...
2024-12-0529 minFrom Here to HistoryThe Comanches, Pt 3: Confluence and CollisionIn the third episode of our series on the Comanche, Comancheria slowly divorces itself from New Spain to seek better fortunes in the bustling American markets. The Mexican government inherits a troubled border in Texas and disastrously mismanages the Comanche challenge. Texas breaks away from Mexico and her frontier explodes with settlements that pressure the Comanche homeland. Listen in as Chris and Jason discuss two restless worlds that are ready to collide. Follow us on our Facebook page or on X (formerly Twitter)You can reach out to us by email: fromheretohistory@gmail.com
2024-11-261h 46
The Sage Mother Podcast38. Surviving Spit-Ups: Understanding Infant Reflux with Pediatrician Dr. Kristin WeidertSo much spit-up! Are you in that phase of spit-ups, fussiness and baby always needing held or know someone in the thick of it? Even as medical doctors, we sometimes have to phone a friend when dealing with concerns regarding our own children. Right now, Andrea's third baby is struggling with spit ups and fussiness. She's one of those koala babies who wants to be held all day, so she phoned in her bestie & co-founder of Sage Mother Co, Pediatrician Dr. Kristin Weidert to learn the 411 on infant reflux and share it with all of you!
2024-11-1124 minThe ChangeOver | by WeidertEp 9: Website Transformation Drives 900% Growth in Qualified LeadsA 900% surge in qualified leads started with one fundamental shift in website strategy. ESOP Partners’ Eric Strebe joins Frank Isca and reveals how they turned high traffic into high-value conversions. If your website has strong traffic but lagging conversions, this episode is your strategic blueprint for driving lead generation.Episode Highlights:Considerations for complex services and lengthy buyer journeys (00:05:20)Breaking the “expertise showcase” paradigm: Why high-authority content alone doesn’t convert (00:05:51)Strategic pivot: Architecting user journeys for multiple B2B personas (00:11:20)Conversion psychology: How reframing a consultation offer transformed lead quality (00:20:07)ROI validation: Sustaining a 55% increase in quali...
2024-11-0730 minFrom Here to HistoryHalloween Special: Ghosts of Tragedies PastJust in time for Halloween! Join Chris and Jason as they discuss two historic sites that are reputed to be haunted: Poveglia Island in the Venetian Lagoon and Greyfriars Kirkyard in Old Town Edinburgh. Are the tortured souls in their tragic pasts still with us today? Follow us on our Facebook page or on X (formerly Twitter)You can reach out to us by email: fromheretohistory@gmail.comReading material on Poveglia Island is extremely scarce. But if you're interested in Greyfriars, and larger Scottish history in general, you could do worse t...
2024-10-312h 25The ChangeOver | by WeidertEp 8: Putting AI to Work for High-Quality Industrial Marketing ContentTired of the AI hype? Let’s get practical. Join Greg Linnemanstons and Jo Phillip for a no-nonsense discussion about making AI work in industrial marketing content. No theoretical frameworks—just real strategies from two years in the trenches of AI implementation.Episode Highlights:Reality check: What changed when ChatGPT hit the scene (00:02:10)Supercharge SME interviews and work smarter (00:10:57)Paradigm shift: personalization at scale (00:19:55)Quality control is crucial in the AI age (00:26:47)Ethics and human accountability in AI content (00:30:05)If you’re a marketing or sales leader who needs to separate AI fact from fiction, this e...
2024-10-2435 minThe ChangeOver | by WeidertEp 7: INBOUND 2024 Reverb: How AI + Human Connection Will Transform Industrial MarketingIn this special edition of The ChangeOver Podcast, Chelsea Drusch and Nicole Mertes share their insights from INBOUND 2024, discussing how the latest trends in marketing technology and strategy apply specifically to industrial sales and marketing professionals.Episode Highlights:The role of AI in enhancing industrial marketing efforts (00:05:09)Shifting search trends and their impact on industrial content strategies (00:09:31)The growing importance of individual thought leadership in B2B marketing (00:11:02)Rethinking content creation with an audience-first approach (00:21:11)Leveraging unified data for personalized industrial marketing campaigns (00:24:10)Chelsea and Nicole offer practical insights on how industrial teams can apply...
2024-10-1029 minFrom Here to HistoryThe Comanches, Pt 2: War and PeaceThe Comanche entered the southern great plains slowly and imperceptibly, ultimately to find themselves one part of a very restless world. There were imperial tensions between European powers, as well as ancient rivalries and territorial ambitions of powerful native nations. It wasn't exactly a game of thrones, but it was a contest nonetheless. Listen in as Chris and Jason discuss the Comanche's war of annihilation against the Apache, their tumultuous relationship with the Spanish, shrewd alliances with other native nations, and the peace that was engineered in the twilight of Spanish power in North America. Follow us on...
2024-10-041h 10The ChangeOver | by WeidertEp 6: How AI is Already Transforming B2B SalesThe ChangeOver Podcast host Greg Linnemanstons and RevOps expert Rick Kranz discuss the real-world impact of AI on B2B sales. They examine how AI tools are already helping to amplify human skills, allowing salespeople to focus on relationship-building and deal-closing.Episode Highlights:How Rick went from sales-AI skeptic to enthusiast: 00:02:29AI research agents, their capabilities, and how they transform the work of salespeople: 00:05:48Streamlining email management with AI: 00:11:19The impact of personalizing cold outreach at scale: 00:16:15Notebook LM and its applications for sales insights: 00:18:01Listeners will get insights into:Using AI for...
2024-10-0322 minThe ChangeOver | by WeidertEp 5: Plugging the Leaks: Boosting Sales Efficiency with AutomationThe ChangeOver Podcast host Greg Linnemanstons sits down with Director of RevOps, Rick Kranz, to reveal how CRM automation transforms industrial sales processes. Discover why so many leads fall through the cracks with traditional B2B sales methods, and how automation can seal the gaps, improve efficiency, and drive more revenue without overwhelming your team.Episode Highlights:How Rick went from running a sales team to becoming a RevOps expert: 00:01:15Key benefits of automating sales processes in B2B: 00:05:41Tools and platforms driving automation in today’s industrial landscape: 00:12:07Practical advice for B2B teams on im...
2024-09-2627 minThe ChangeOver | by WeidertEp 4: From Luxury to Must-Have: Video’s Power in Industrial MarketingVideo content has gone from pricey luxury to an accessible — and essential — tool for industrial marketers. In this episode, host Greg Linnemanstons and guest Meg Hoppe, VP of Creative at Weidert Group, discuss how to create impactful video content that drives results for industrials.With more than two decades of experience in creative, Meg shares her insights on video marketing’s evolution and its growing importance in the industrial sector. Get ready for a podcast episode that’s packed with practical advice for marketers ready to leverage the power of video, no matter your budget or level of techn...
2024-09-1921 minThe ChangeOver | by WeidertThe ChangeOver Podcast TrailerThe ChangeOver podcast gives Sales and Marketing teams at Industrial organizations powerful fuel to grow and prosper within today's dynamic landscape. The podcast is brought to you by Weidert Group — a Marketing & Sales agency that offers industrial growth solutions — and its guests. Hear from leaders with intelligent insights and actionable ideas on topics like lead gen, SEO, AI, revenue operations and more. Within each of these critical areas, we’ll unpack what’s changed, why it’s changed, and what you should do moving forward to meet your business growth goals. Our host, Greg Linnemanstons, has more than 35 years of experie...
2024-09-1203 minThe ChangeOver | by WeidertEp 3: Does SEO Matter Anymore?SEO isn’t dead — and yet, marketers everywhere are seeing evidence that their old traffic-focused strategies aren’t as effective as they used to be.For industrial marketers, who often work in industries with complex buyer journeys and long sales cycles, shifting the emphasis from “all the traffic” to “optimal traffic” can make for a challenging pivot.What does that mean for your SEO strategy right now, and what should you focus on moving forward?In this episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Chelsea Drusch, Strate...
2024-09-1127 minThe ChangeOver | by WeidertEp 2: The Evolving Role of Websites in Industrial MarketingExplores how website strategies are adapting to fragmented buyer journeys and changing user behaviors in industrial marketing.In this episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Kelly Wilhelme, Director of Marketing, to discuss the transforming role of websites in today's industrial marketing landscape.The ChangeOver Podcast takes its name from the quick transitions manufacturing plants must make when switching production lines. An agile, efficient changeover minimizes downtime, improves productivity, and helps businesses maximize ROI on equipment and people investments.The industrial marketing landscape is rapidly...
2024-09-1124 minThe ChangeOver | by WeidertEp 1: The Industrial Marketing & Sales Arms Race: Adapting to Rapid ChangeExplores industrial marketing and sales’ evolution, from inbound strategy to AI’s impact, and how to adapt to rapid changes in buyer behavior.In this inaugural episode of The ChangeOver Podcast, host Greg Linnemanstons, President of Weidert Group, is joined by Nicole Mertes (VP of Marketing and Sales) and Frank Isca (Director of Business Development and Product Development) to discuss industrial marketing and sales’ rapid evolution — and the forces behind the changes taking place.The ChangeOver Podcast takes its name from the quick transitions manufacturing plants must make when switching production lines. An agile, efficient changeov...
2024-09-1020 minFrom Here to HistoryThe Comanches, Pt 1: Coming of the Numunu"They came to the plains from the west, slipping through the canyon passes of the Sangre de Cristo Range in small, roving bands...They were few in number, possessed little wealth...New Mexico's Spanish officials noted their arrival to the southern grasslands in 1706 and wrote it off as a minor event. Yet by midcentury, the Numunu, then bearing the name Comanches, had unhinged the world they had almost unnoticeably entered"So begins historian Pekka Hamalainen's epic history, The Comanche Empire. They were the continent's greatest horsemen and possibly the most ferocious warriors in history. In the first...
2024-09-041h 20
Wild and WellHealth concerns in newborns: Knowing when to be concerned and when to be reassured with Pediatrician Dr Kristen WeidertIt can be scary when our newborns get sick, have fevers or have difficulty breathing.
It can also be hard to know when we should seek medical health and when we can wait and see.
In this episode of Wild and Well, I am joined by pediatrician Dr Kristen Weidert. We discuss newborn health issues and what do about them. Dr Kristen outlines several potential health issues that can arise in the early days and weeks of a baby’s life and what we need to know about them.
Dr Kristen and...
2024-08-2547 min
Woven Well: Natural Fertility PodcastEp.126: Functional Fertility Treatment, with NaProTechnology OBGYN Dr. Melissa WeidertWe are big fans of NaProTechnology at Woven Well, because this unique approach investigates the root causes of reproductive health concerns like PCOS, PMS, Luteal Phase defect, and endometriosis. For many women, this restorative approach is all they need to finally get some answers and individualized care. But there are some who still have a "missing piece." This was how Dr. Melissa Weidert felt as she served a NaProTechnology OBGYN and surgeon. She loved NaPro, but knew she needed a complementary education to provide to some of her patients who still struggled. Now, she's opened her integrative health clinic...
2024-07-0519 minFrom Here to HistoryThe Zulu Nation, Pt 4: Fall of the House of ShakaLord Chelmsford, looking to redeem himself from his failed first invasion, crosses into Zululand in force for a second attempt. Pressure on Chelmsford mounts as Field Marshal Garnet Wolseley races to South Africa to assume full command. Cetshwayo sues for peace but assembles his army for one last showdown at the capital city of UlundiJoin Chris and Jason as they conclude their look at the rise and fall of the Zulu nation.Follow us on our Facebook page or on X (formerly Twitter)You can reach out to us by email: fromheretohistory@gm...
2024-05-051h 04From Here to HistoryThe Zulu Nation, Pt 3: InvasionIn this episode on the Zulu nation, we discuss Cetshwayo's violent march to the Zulu throne, his cozying up to the British as a bulwark against the Boers, and then the inexplicable events that thrust his people into a war with England. As the English columns invade Zululand, a story of victory and defeat unfolds, with heroism and tragedy on both sides of the conflict. Follow us on our Facebook page or on X (formerly Twitter) You can reach out to us by email: fromheretohistory@gmail.comThese are great places to start rea...
2024-03-292h 09From Here to HistoryThe Zulu Nation, Pt 2: We Three KingsThe Zulu nation as we remember it was forged in a world of upheaval under the leadership of the intelligent, dynamic, and ruthless king Shaka Kasenzangakhona. Shaped by the tumultuous events known as the Mfecane, Shaka imposed and maintained a new order on his world by the force of his will, his innovative military tactics, and his brutal efficiency. After he was brought down by the assassin's spears, he was followed on the Zulu throne by two half brothers. And their reigns would collide in what many Zulus today remember as the moment the nation's soul began to break.
2024-02-091h 41From Here to HistoryThe Zulu Nation, Pt 1We took a holiday hiatus but we're back with the first in a 3-part series on the most dominant tribal nation in 18th-century South Africa: The Zulus. In this episode, we range from their Bantu origins to the emergence of Shaka and his military innovations. We will briefly meet The Boers as they race across the frontier from Cape Town on a collision course with the Zulus, then settle down to a tour of Zulu war rituals and tactics.Give our page a like on Facebook If you're interested in further reading on the topic...
2024-01-181h 31From Here to HistoryHalloween Special: Adventures in ExorcismIn From Here to History's first ever Halloween episode, spirits, demons, and the bodies they try to possess are the topic. Join Chris and Jason as they discuss an anthology of stories and beliefs about possession and exorcism from across time and cultures. Follow us on Facebook and XThere are a lot of sources on the subject out there, here were some of ours:The Penguin Book of Exorcisms A great anthology of exorcism stories from across time and from different culturesA History of Exorcism in Catholic Christianity by Fr...
2023-10-283h 29From Here to HistoryThe Rise and Fall of the Neo-AssyriansThe Assyrian king Tiglath-Pileser III inaugurated the golden age of his empire's power between 745 and 727 BC. Just over a century later, Sin-Summu-Ishkin watched as that empire took its dying breaths. It was a meteoric rise and cataclysmic fall for the now largely forgotten Assyrian Empire. In this episode, Chris and Jason discuss the story arc of the Neo-Assyrians: their kings and armies, their conspiracies and palace coups, and then, ultimately, the enemies who brought them down. Follow us on X @HeretoHistoryNotes on sourcesOne big caveat when it comes to reading...
2023-10-171h 39From Here to HistoryThe Ancient AssyriansMassive statues of winged bulls with human heads, stone reliefs depicting gruesome lion hunts and mass executions of captured soldiers, ancient history's most impressive library, kings with complex names, the famous Lost Tribes of Israel. All of these elements and more come together in Ancient Assyria. Some historians credit them as being the world's first true empire. But today, outside of specialists in the field or anyone with a deep familiarity with the Hebrew Bible, the Ancient Assyrians are largely forgotten.In the first of 2 episodes devoted to this incredible society, Chris and Jason discuss how a...
2023-10-051h 10From Here to HistoryThis is Sparta, Part 2One episode just wasn't enough to capture the Spartans, so we settled on two episodes. Now, looking back, two episodes probably weren't enough, either. They were a major force in the ancient Greek world for nearly half a millennium, but eventually the regime of Lycurgus failed and Sparta faded into history.In this episode we take a quick tour of some of Sparta's most colorful personalities, a few of their battlefield clashes, and their ultimate downfall. Follow us on X @HeretoHistoryMusic credit: Ancient Mystery Waltz by Kevin MacleodSend us a...
2023-09-081h 28From Here to HistoryThis is SpartaThey were controversial in their own time as well as ours. A society capable of impressive discipline and moments of jaw-dropping heroism. They were also a rigidly hierarchical culture who could use brutal suppression to maintain their preferred social order. With this episode, we're beginning a series on some of history's famous warrior civilizations and we chose one of the most notorious of those as our jumping off point: the Ancient Spartans. Music credit: Kevin Macleod Ancient Mystery WaltzFollow us on Twitter @HeretoHistorySend us a text...
2023-08-251h 02From Here to HistoryThe March Madness of History: And the Winner is...Back in March we hosted our second annual tournament of history on our campus. Styled after the NCAA March Madness tournament, our students considered 16 names and voted their way to a champion. Last year the tournament was about the greatest US president. This year, in honor of Women's History Month, our competitors were significant and influential women in history. If you'd like to know how it all turned out, tune in as Chris, Jason and Elizabeth review the tournament and reveal the winner.Send us a textFollow us on our Facebook page o...
2023-06-2831 minFrom Here to HistoryBig War, Small TownThe Vietnam War era is often remembered as the most divisive conflict in US history. In classes across the US students will learn about the draft, the internal divisions in the US over civil rights, imperialism, and the Cold War. Those are all important. Far less often, if at all, will students learn about the individual soldiers who went off to fight in the war.In this episode, Chris and Jason interview their long time friend Steve Quesinberry. Steve just wrote a book that traces the lives of 23 boys from our local county who went to Vietnam...
2023-05-241h 09From Here to HistoryThe Seven Wonders, addendumThe Seven Wonders of the Ancient World still interest and inspire us today. In this episode we reflect on our tour of the Wonders with a few footnotes to wrap up the trip. Then we take a look at a few modern structures and natural features that are awesome wonders in their own right. Thanks as always to our sound producer, Nate DavidsonSend us a textFollow us on our Facebook page or on X (formerly Twitter)You can reach out to us by email: fromheretohistory@gmail.co...
2023-03-3042 minFrom Here to HistoryThe March Madness of History: Women's History Month EditionIt's that time of year when much of the US goes a little crazy with bracket fever: the NCAA tournament. In 2022 we tried our hand at a March Madness of US presidents and this year we're trying a tournament again. But the 2023 edition will honor Women's History Month by pitting 16 women in a contest for the title most significant, interesting, or influential woman in history (at least according to our unofficial and largely unscientific poll)!In this episode, Chris, Jason, and their friend Elizabeth introduce the 16 contenders, weigh the matches, and try to predict the outcome.
2023-03-081h 16From Here to HistoryThe Seven Wonders of the Ancient World, Pt 4DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing. We've gotten a lot better since then so, please, bear with us! We're so glad to have you along.Hello again everyone! We're so sorry for the long hiatus since our last episode. A few production glitches slowed us down but we're happy to be back.In this episode, Chris and Jason finish their tour of the Seven Wonders of the Ancient World. In B...
2023-02-221h 16From Here to HistoryThe Seven Wonders of the Ancient World, Pt 3DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.In the third of our series on the Seven Wonders of the Ancient World, we visit Greece and travel west to see the Statue of Zeus at Olympia. From there we go back to Asia Minor and the...
2022-10-281h 16From Here to HistoryThe Seven Wonders of the Ancient World, Pt 2DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.In the second of our series on the Seven Wonders of the Ancient World, we leave the Pyramid at Giza and journey to Anatolia to see one of history's most elaborate vanity projects: the Tomb of Mausolus at...
2022-10-281h 07From Here to HistoryThe Seven Wonders of the Ancient World, Pt 1DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.The Seven wonders of the Ancient World. These were the artistic and architectural achievements of the ancient Mediterranean world that travelers found most impressive and alluring. Some stood for decades, others for centuries, and a few for millennia...
2022-09-2052 minFrom Here to HistoryThe Seven Wonders of the Ancient World, Pt 1The Seven wonders of the Ancient World. These were the artistic and architectural achievements of the ancient Mediterranean world that travelers found most impressive and alluring. Some stood for decades, others for centuries, and a few for millennia. Today, only one of the seven still stands. For the other six, we have to piece lace together imagination, descriptions from ancient writers, and the finds of modern archaeologists to get a picture of what once existed. In this series we are taking a field trip around that world to discuss and imagine the monuments on this storied list. I...
2022-09-2051 min
The Michael Girdley ShowTai Rattigan, Global Head of Partnerships at Deel and Co-Founder at Partnership Leaders - The Magic of Partnering Well - The Michael Girdley Show Episode 46Michael Girdley (@Girdley) is joined by Tai Rattigan (@XOptimiser), we talk about two major topics of interest. We talk about how partnerships work (Which is something that's a total black box domain that Tai extensively covered during the hour. Then the second thing we talked about was making money at paid communities. He operates a paid community for partnership professionals that work at startups, and it was awesome to talk through how he got it started and how it works.-----Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe...
2022-08-111h 05
The Michael Girdley ShowMoses Kagan, Founder of Adaptive Realty - Perspectives on Real Estate - The Michael Girdley Show Episode 44Michael Girdley (@Girdley) is joined by Moses Kagan (@moseskagan) who is a real estate and private equity professional from Los Angeles, we talk about how real estate's different in California, how his strategy works there and somehow not in other places, and the effective interest rates on what people are doing with real estate.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in small business investing...
2022-07-281h 12From Here to HistoryThe Battle of Kursk, Pt 4DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.The largest set-piece battle in world history began on July 5, 1943. Chris and Jason wind up their series on the Battle of Kursk by discussing the battle's high points, considering its statistics, and assessing its place in the Second...
2022-07-2543 min
The Michael Girdley ShowKyle O'Hehir, CTO of Constitution Lending - Real Estate Open Season - The Michael Girdley Show Episode 43Michael Girdley (@Girdley) is joined by Kyle O’ Hehir (@financeguy725) who runs a lending and real estate business from Connecticut, we talk about having bought dozens, if not more, different units of real estate with his partner. Kyle is also a really pretty inspiring high energy guy.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Sh...
2022-07-211h 06
The Michael Girdley ShowBarrett O'Neill, CEO of Bright Line Media - The competitive mindset - The Michael Girdley Show Episode 42Michael Girdley @Girdley is joined by @barrettjoneill we talk about his journey into entrepreneurship, starting as a competitive athlete, the differences & similarities, and mindsets. Also, we talk about his two businesses, he runs a digital agency, and then secondarily runs a storage business. We also had a great exchange on global workforces and how to hire overseas.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in...
2022-07-141h 02
The Michael Girdley ShowJustin Hill, Hill Law Firm - San Antonio Love Fest - The Michael Girdley Show Episode 41Michael Girdley @Girdley is joined by Justin Hill (@jahlawfirm), a lawyer in San Antonio. We talked about how personal injury works and discussed three business ideas. Not only that, but we also talk about our San Antonio experiences, the history, and projects on how to improve the city’s lifestyle.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship....
2022-07-071h 08From Here to HistoryThe Battle of Kursk, Pt 3DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.With their wartime fortunes beginning to crumble, Germany needed a resolution on the Eastern Front. They pinned their hopes on Operation Citadel, a pincer and encirclement attack aimed at the Russian town of Kursk. In part 3 of this...
2022-07-0655 min
The Michael Girdley ShowKevin Dahlstrom, CEO of Swell Money - The future of wealth building - The Michael Girdley Show Episode 40Michael Girdley @Girdley is joined by Kevin Dahlstrom (@Camp4), we talk about how to become multi-dimensional, get to identify the cliches and what it is like when GenX-ers joins in the Twitter Community, how leaders and CEOs work to be where they are now. Kevin also talks about his banking app business, Swell, that grew over time and became an LP in great Real Estate deals.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!...
2022-06-301h 07
The Michael Girdley Show@SpiritofPines - Living the No-College American Dream - The Michael Girdley Show Episode 39Michael Girdley @Girdley is joined by Pine Baron (@SpiritofPines) the first anonymous guest on the podcast. We talked about his journey to develop wealth and get into real estate buying, why Pine wished to be anonymous on Twitter, why people trust corporations so much these days and which corporations we trust.-----Thanks to our sponsor!* Harbor Capital is a hyper-focused Class B industrial real estate investment firm. They are building a portfolio of quality industrial assets in the four big cities in Texas. Their work is focused on generating strong cash flow...
2022-06-231h 11From Here to HistoryThe Battle of Kursk, Pt 2DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.Germany invaded the USSR in June, 1941. In part 2 of our chat about the battle of Kursk, we sprint through the first 2 years on the Eastern Front. We chat about Stalin's blunder in ignoring all the signs of imminent...
2022-06-2040 minFrom Here to HistoryThe Battle of Kursk, Pt 1DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.When Germany and the USSR fought for Kursk in July 1943, they were facing off in the largest battle of the Second World War. The largest battle in human history, in fact. Chris and Jason team up to tell...
2022-06-0829 min
The Michael Girdley ShowTyler Tringas of Calm Fund - Going against the grain of classical VC - The Michael Girdley Show Episode 36Michael Girdley (@Girdley) is joined by Tyler Tringas (@tylertringas), Calm Fund GP & Founder, to talk about how the calm fund works as an alternative to VC, lessons running in-person & online events, why to live in CDMX, how to raise money as a founder, how to hire as a tech founder, and much more!-----Thanks to our sponsor!* Harbor Capital is a hyper-focused Class B industrial real estate investment firm. They are building a portfolio of quality industrial assets in the four big cities in Texas. Their work is focused on generating strong...
2022-06-021h 11From Here to HistoryThe March Madness of US Presidents, Pt 4DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.Our tournament of US Presidents concluded with Lincoln capturing the title by the narrowest of margins. In this episode, Chris, Jason and Rachael discuss the showdown between Washington and Lincoln.Thanks as always for our sound and...
2022-05-3154 min
The Michael Girdley ShowLevi Benkert of Harbor Capital - Can’t get a permit? Just drive to the Prime Minister’s Palace - The Michael Girdley Show Episode 35Michael Girdley (@Girdley) is joined by Levi Benkert (@Levijameshere) to talk about Harbor Capital, hiring architects overseas, his real estate endeavors, starting Verde Beef in Ethiopia (& his story with the Prime Minister), fundraising: tricks & techniques, outlook on America’s future, and more.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Show Notes:(0:00) - In...
2022-05-271h 10
The Michael Girdley ShowSteve Ressler of Brydon Group - Searching with a Thesis: How to run an ETA Fund - The Michael Girdley Show Episode 34Michael Girdley (@Girdley) is joined by Steve Ressler (@steveressler), we talk about building the Brydon Group to combine Private Equity with Entrepreneurship through acquisition, the sentiment flip on social media, how much attention should you pay to Social Media, networking & learnings at annual shareholder meetings, and much more.Do you enjoy our content? Rate our show!-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel* Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----
2022-05-181h 05
The Michael Girdley ShowChris Bakke of Laskie.co - How to fix your hiring process and more - The Michael Girdley Show Episode 33Michael Girdley (@Girdley) is joined by Chris Bakke (@ChrisJBakke) to talk about why hiring is broken, good & bad ways to hire, LinkedIn vs. Twitter: content and audience differences, finding the balance between good content and shitposting on Twitter, www.laskie.com, and much more!-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Show Notes:
2022-05-111h 00
The Michael Girdley ShowMeghan Skornia of Asakura Robinson - There is Bar in San Antonio for Austin Expats?! - The Michael Girdley Show Episode 32Michael Girdley (@Girdley) is joined by Meghan Skornia (@MeghanSkornia) to talk about urban planning, zoning codes, the Great Springs project, affordable housing, why you should live in San Antonio, and much more.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in small business investing and entrepreneurship.-----Show Notes:0:00 Intro0:52 Meghan’s education, background & why she moved to Sa...
2022-05-041h 04
The Michael Girdley ShowJay Vasantharajah - Things I wish I had learned 10 years ago about Pricing Power - The Michael Girdley Show Episode 31Michael Girdley (@Girdley) is joined by Jay Vasantharajah (@jayvasdigital) to talk about money as a taboo in the tech space, pricing power & how it affects business; the “Top Talent” contradiction, hiring overseas, Businesses being alive through systems, Twitter, and much more!Jay is a great thinker and even a better person, hope you enjoy this one.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @GirdleyShow Find success in s...
2022-04-271h 11
The Michael Girdley ShowJohn Wilson of Wilson Companies - Should you start a Conference to make money? - The Michael Girdley Show Episode 30Michael Girdley (@Girdley) is joined by John Wilson (@WilsonCompanies) to talk about the HoldCoConf, building a personal brand, the relevance of joining a business community, the plumbing industry, and much more.How do you make a repeatable, scalable, unbeatable Hiring system? Michael Girdley (@Girdley) walks us through his take on hiring. Save on resources in advance by hiring the best fits for each role.-----* Do you love The Michael Girdley Show and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!
2022-04-2259 minFrom Here to HistoryThe March Madness of US Presidents, Pt 3DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.The tournament is winding down. Jason and Chris team up to discuss the presidents who lost out of the Elite 8 and the Final 4. They then offer a few thoughts on the upcoming championship between heavy hitters George Washington...
2022-04-1355 min
The Michael Girdley ShowTurning the Tables! Michael Girdley gets interviewed on the Next Gen Podcast - The Michael Girdley Show Episode 29Michael Girdley (@Girdley) joins The Next Gen Podcast (@TheNextGenPod) to talk about how he takes business concepts and turns it into reality by incubating or putting up businesses, shares his stories in his entrepreneurial journey, experiences, struggles & wisdom gathered throughout his career. We liked the episode so much that we decided to post it ourselves, thanks to Connor & Gio for the allowance!-----* Do you love Unusual Profits and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on twitter @unusualprofits...
2022-04-1347 min
The Michael Girdley ShowPicking the hottest 12 Ycombinator graduates with @BuggerOAF - The Michael Girdley Show Episode 28Michael Girdley (@Girdley) is joined by @buggeroaf to talk about YCombinator, the start-up accelerator. They discuss experiences, benefits & requirements to participate in the ecosystem, transactional vs. emotional engagement, the importance of timing, and much more.-----* Do you love Unusual Profits and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @unusualprofits Find success in small business investing and entrepreneurship.-----Show Notes:(0:00) Intro(1:04) Why is Ycombinator antifragile?(3:08) Is it working as a Tax or gating fee? What do you gain access to? How do you use...
2022-04-0952 min
The Michael Girdley ShowMatt Willes of Skol Capital - How does the World of Mezz Lenders Work? (Plus a great perspective on life)! - The Michael Girdley Show Episode 27Michael Girdley (@Girdley) is joined by Matt Willes (@SkolCapital) to talk about Mezzanine lending. How does it work? When is it useful? How is a loan structured? We talk about Willes Capital, the industry, common practices, risk management, and much more.-----* Do you love Unusual Profits and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on Twitter @unusualprofits Find success in small business investing and entrepreneurship.-----Unusual Profits episode 27 (0:00) Intro(3:40) How does Mezz work? When d...
2022-03-241h 04From Here to HistoryThe March Madness of US Presidents, Pt 2DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.Sixteen presidents set out to be named the greatest in history. After two weeks of competition, eight advance and eight go home. In this episode, Chris, Katie, and Rachael send those eight home in true presidential style.
2022-03-2251 minFrom Here to HistoryThe March Madness of US Presidents, Pt 1DISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.The Big Dance of History is here. Sixteen US Presidents are seeded, matched up, and set to battle it out for the title of "Greatest President in History." Chris, Jason, and Katie introduce the contenders and offer analysis...
2022-03-0456 minFrom Here to HistoryMarcus AgrippaDISCLAIMER! If you're listening to this episode, first, thank you! But second, this is an early episode. It was recorded and edited when we really didn't know what we were doing and our sound quality was very lacking. We've gotten a lot better at both since then so, please, bear with us! We're so glad to have you along.In our first effort (bear with us while we climb the learning curve!), Jason and Chris take a deep dive into the life of Marcus Agrippa. Largely unknown today, Agrippa was a crucial figure in the end of...
2022-02-261h 08
The Michael Girdley ShowMoneymaking Ideas with Shingi - The Michael Girdley Show Episode 26New Business Ideas episode!Michael Girdley (@Girdley) is joined by Shinghi Detlefson (twitter: @shinghiD) and Hayden Cohen (Twitter: @haydenjcohen) and pitch each other business ideas and schemes.-----* Do you love Unusual Profits and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on twitter @unusualprofits Find success in small business investing and entrepreneurship.-----Show Notes:(0:00) Intro(0:37) Y Combinator for eCommerce Businesses(8:05) Job description automator(13:49) Expedia for medical tourism
2022-02-2431 min
The Michael Girdley ShowHow I hire great people - The Michael Girdley Show Episode 25How do you make a repeatable, scalable, unbeatable Hiring system? Michael Girdley (@Girdley) walks us through his take on hiring. Save on resources in advance by hiring the best fits for each role.-----* Do you love Unusual Profits and want to see our smiling faces? Subscribe to our Youtube channel.* Do you enjoy our content? Rate our show!* Follow us on twitter @unusualprofits Find success in small business investing and entrepreneurship.-----Show Notes:(00:00) - Intro(01:07) - My story: I got sick of making hires...
2022-02-1844 min
The Michael Girdley ShowThe Hard Money Lending Business - Matthew Weidert of Longleaf Lending - e13We learn how the hard money lending business works with Matthew Weidert.His company's website is: https://longleaflending.com/Enjoy!Michael
2021-06-2248 min
Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle.90: Improving Clients' Goal Conversion Rates 77% (w/ Frank Isca, the Weidert Group)Jonathan Stanis, Director of User Experience, and Frank Isca, a strategist at Weidert Group, joined John Bonini on an episode of the Metrics and Chill podcast to discuss how they improved one key metric for their client: Goal conversion rate.
2021-05-2825 min