Shows
The SME Growth Podcast by Wellmeadow123: Just One Thing: Advice For Business Leaders Part 3In the final episode of their business wisdom trilogy, Wellmeadow hosts, David Parry and Richard Buckle reveal why this advice isn't about chance at all. From a sales leader who sold a terabyte of data for £1 million to a military commander who managed £30 billion budgets, successful business leaders share their most valuable insights. The episode features contributions from recruitment specialists, technology executives, military leaders, and consultants across various sectors. Their collective wisdom challenges the notion that business success requires cutthroat tactics.The trilogy concludes with a powerful reminder that whilst there's no single silver bullet for business suc...2025-06-0540 min
The SME Growth Podcast by Wellmeadow122: Just One Thing: Advice For Business Leaders Part 2In this compelling second instalment of their business wisdom series, hosts David Parry and Richard Buckle from Wellmeadow, continue their exploration of invaluable advice from seasoned entrepreneurs, managing directors, and industry specialists. The conversation ranges from customer diversification strategies that saved companies from collapse, to the authentic leadership principles that build lasting teams. This episode delivers practical insights that small and medium enterprise owners can immediately implement to drive sustainable growth.Key Topics Discussed:The episode opens with a fundamental principle that resonates throughout: effective leadership centres on two core responsibilities - creating a compelling...2025-05-2935 min
The SME Growth Podcast by Wellmeadow121: Just One Thing - Advice For Business LeadersThe latest SME Growth Podcast episode features something different - real business advice from real entrepreneurs rather than business school theory. After reaching out to dozens of successful business owners, Dave Parry and Richard Buckle from Wellmeadow share the most compelling responses to a single question: "What's your one piece of advice for growing a business or being a good leader? "What makes this episode special is the authenticity - these aren't polished corporate mantras, but genuine wisdom earned through real challenges, successes, and even failures. Whether you're scaling a business or leading...2025-05-2234 min
The SME Growth Podcast by Wellmeadow120: Have You Forgotten To Listen To Your Customers?In this thought-provoking episode of The SME Growth Podcast, David Parry and Richard Buckle from Wellmeadow discuss how businesses can effectively respond when markets and customers evolve. They explore the importance of staying connected to customer needs rather than becoming fixated on established business models and focus on the dangerous disconnect between business vision and market reality. The episode highlights how even successful companies can lose touch with evolving customer needs and shares practical strategies for re-engineering growth by truly listening to what customers want now.Key Topics Discussed:The Customer Connection ChallengeMany...2025-05-1534 min
The SME Growth Podcast by Wellmeadow119: Surviving The AI-Driven Expertise Shake UpIn this thought-provoking episode of The SME Growth Podcast, Dave Parry and Richard Buckle from Wellmeadow discuss how AI is fundamentally changing the competitive landscape for businesses. Going beyond the efficiency benefits, they explore the strategic implications of mass AI adoption and how it's reshaping competitive advantages across industries. This episode challenges business owners to rethink their strategic positioning in an era where knowledge and expertise are becoming increasingly democratised.Key Topics Discussed:- The Disappearing Expertise Moat: Is your business's competitive advantage at risk? Dave and Richard explore what happens when your expertise becomes universally accessible to competitors...2025-05-0833 min
The SME Growth Podcast by Wellmeadow114: How To Defeat Imposter Syndrome If You Are In SalesIn this enlightening episode of The SME Growth Podcast Dave Parry from Wellmeadow sits down with Tracey Miller, MD of Bigger Brighter Bolder (www.biggerbrighterbolder.co.uk) to explore the challenging intersection of imposter syndrome and sales. This conversation delves into why many business owners and professionals struggle with selling their products or services, despite being experts in their field. The discussion addresses the psychological barriers that prevent highly competent entrepreneurs from communicating their value proposition and closing deals with confidence. Tracey shares valuable insights from her extensive experience coaching businesses with turnovers up to £7 million, offering a blend o...2025-04-0337 min
The SME Growth Podcast by Wellmeadow113: Lessons From A Lifetime In Sales - Insights From A Retired ProIn this episode of The SME Growth Podcast, Dave Parry from Wellmeadow engages in a compelling conversation with Steve, a seasoned sales professional who has retired after decades in the industry. Throughout this insightful discussion, Steve shares his wealth of experience navigating the challenging world of business-to-business sales, revealing both the exhilarating highs and devastating lows that define a sales career. From winning million-pound contracts to facing constant rejection, this episode offers invaluable insights for sales professionals at every stage of their career journey. Steve's candid reflections on recruitment strategies, career transitions and maintaining resilience in a high-pressure environment...2025-03-2839 min
The SME Growth Podcast by Wellmeadow113: Lessons From A Lifetime in Sales - Insights From A Retired ProIn this episode of The SME Growth Podcast Dave Parry from Wellmeadow engages in a compelling conversation with Steve, a seasoned sales professional who has retired after decades in the industry. Throughout this insightful discussion Steve shares his wealth of experience navigating the challenging world of business-to-business sales, revealing both the exhilarating highs and devastating lows that define a sales career. From winning million-pound contracts to facing constant rejection, this episode offers invaluable insights for sales professionals at every stage of their career journey. Steve's candid reflections on recruitment strategies, career transitions and maintaining resilience in a high-pressure environment...2025-03-2739 min
The SME Growth Podcast by WellmeadowEpisode 98: What will the Workplace look like in 2025?Episode 98 of the SME Growth Podcast dives into the workplace in 2025, forecasting how exponential technological advancements will reshape the way we work.
Dave Parry and Rich Buckle from Wellmeadow explore how AI, digital twins, and communication tools will transform industries while delving into the societal and ethical implications of rapid progress.
From data-driven decision-making to personalised workflows, this episode is a must-watch for professionals preparing for the future of work.
Key Topics Discussed:
• AI's Impact on Work: How generative AI could save up to 30% of working hours by 2030, with significant progress already underway.
• Digital Twins Revolution: The rise of virt...2024-12-1231 min
The SME Growth Podcast by WellmeadowEpisode 97: Unlocking Success with Business Model CanvasThis episode of the SME Growth Podcast explores the versatile Business Model Canvas, a revolutionary tool created by Alexander Osterwalder to help businesses map out their strategy on a single page.
Dave Parry and Rich Buckle from Wellmeadow discuss how this framework goes beyond startups, offering value to established businesses in strategy planning, mergers, acquisitions, and even storytelling for investors.
Whether you’re a seasoned entrepreneur or just exploring business innovation, this episode is packed with practical advice and insights on leveraging the Business Model Canvas to clarify your vision and scale your business.
...2024-12-0534 min
The SME Growth Podcast by WellmeadowEpisode 94: Entrepreneurs Pathway to SuccessIn this episode, Dave Parry from Wellmeadow is joined by Rod Plummer, a tech innovator with a fascinating journey through the software and digital marketing landscape.
Rod shares how he transitioned from the Royal Navy to tech, with stories that capture the essence of perseverance, creativity, and adaptability in the face of challenges. His journey offers rich insights for entrepreneurs and tech enthusiasts alike.
Key Topics Discussed:Rod shares his journey from the Navy to the software industry, reflecting on how being thrown into public speaking built his confidence. He recounts learning from...2024-11-141h 01
The SME Growth Podcast by WellmeadowEpisode 93: How to Write Proposals that Win BusinessIn this episode, we explore the crucial elements of successful business proposals and quotes. Rich and Dave from Wellmeadow delve into the science behind winning more business through effective quoting strategies, drawing insights from McKinsey research and real-world examples.
Key Topics Discussed:
• Speed and Response Time: Research shows that fast response times significantly impact quote success rates and client perception
• The Proposal vs Quote Debate: Understanding the key differences and when to use each approach
• Technology Solutions: A comprehensive review of modern quoting tools and their integration with CRM sy...2024-11-0735 min
The SME Growth Podcast by WellmeadowEpisode 92: What is Your Customer Acquisition Strategy?In this episode of the SME Growth podcast, Rich and Dave from Wellmeadow dive deeper into customer acquisition strategies, building on their previous discussion of Go-to-Market approaches. They explore how technology is transforming traditional sales and marketing roles, while emphasising the continued importance of relationship-building and personal connections in business development.
Key Topics Discussed:
Sales and Marketing Collaboration
The hosts address the imbalance in many SMEs where lead generation is seen solely as marketing's responsibility. They discuss how sales teams need to take a more active role in customer acquisition, while marketing teams should...2024-10-3130 min
The SME Growth Podcast by WellmeadowEpisode 91: What is a Go To Market (GTM) Strategy?In this episode of the SME Growth podcast, Rich and Dave from Wellmeadow dive into the crucial topic of Go-to-Market (GTM) strategies. They explore how businesses can effectively define, implement, and execute their GTM approach, moving beyond traditional marketing-only perspectives to create a comprehensive strategy that involves both sales and marketing teams. Through practical insights and real-world examples, they break down the key components of a successful GTM strategy.
Key Topics Discussed:
➡️Understanding Go-to-Market Strategy
The hosts explore the fundamentals of GTM strategy, emphasizing that it's not just for new market entry but equally important for existing markets. They disc...2024-10-2432 min
The SME Growth Podcast by WellmeadowEpisode 88: ECommerce - with expert guest Amy SnowdonIn this episode of the SME Growth Podcast, David Parry from Wellmeadow talks to an online guest, Amy Snowdon, about her extensive experience with eCommerce.
Amy has worked with bespoke technical solutions, in a full-service brand agency and with clients using Shopify. She has also now started her own clothing brand to practise what she preaches.
They cover the key tips Amy would give when setting up a new eCommerce store, the different tech solutions available and advice on what to do yourself and what to outsource. 2024-10-0335 min
The SME Growth Podcast by WellmeadowEpisode 87: Director's Responsibilities and the Roles of the BoardIn this episode of the SME Growth Podcast, David Parry and Richard Buckle from Wellmeadow dive into the critical roles and responsibilities of company directors and board members. They break down the distinction between boards in large corporations and those in small and medium-sized enterprises (SMEs), focusing on topics like setting company vision and strategy, delegating responsibilities, and ensuring accountability to stakeholders. The conversation also covers practical governance, decision-making, and the balance between executive and non-executive roles. This episode provides valuable insights for both new and experienced directors navigating their legal and strategic duties.2024-09-1935 min
The SME Growth Podcast by WellmeadowEp 86: Do SME managers take enough risks?This week's episode of The SME Growth Podcast centres on whether SME managers take enough risks. Dave and Rich from Wellmeadow explore the importance of risk-taking for growth, contrasting how small and medium-sized enterprises (SMEs) often lean towards caution compared to larger companies or startups. They discuss cultural factors, particularly in the UK, that contribute to this risk aversion, noting that failure is often stigmatised, unlike in environments like Silicon Valley where failure is seen as a learning opportunity.The conversation touches on how decisions at the managerial level in SMEs tend to follow the same patterns, even when...2024-09-1234 min
The SME Growth Podcast by WellmeadowEp 85: Unpacking Labour's Employment ReformsIn this week's episode of The SME Growth Podcast, Dave and Rich dive into Labour's proposed employment reforms and what they mean for SMEs from day 1 rights to ending exploitative zero-hours contracts - what could the changes mean for businesses.
To find out more about Wellmeadow, visit our website:
www.wellmeadow.co.uk2024-09-0535 min
The SME Growth Podcast by WellmeadowEpisode 83: Is Inbound Dead?Is inbound dead? That's the question being asked in this week's episode of The SME Growth Podcast, brought to you by Wellmeadow.
The podcast episode explores the current state of digital marketing, with a particular focus on the role of inbound marketing. Dave and Rich discuss how traditional inbound strategies, like content marketing and attracting visitors through SEO, are becoming less effective due to changes in search engine algorithms and the rise of AI-generated content. While inbound marketing is still considered a valid approach, it is no longer the "Holy Grail" of marketing that...2024-08-2231 min
The SME Growth Podcast by WellmeadowEpisode 78: How I Started a Fashion Business with Victoria McKennaIn this week's episode of The SME Growth Podcast, Richard Buckle sits down with fashion brand entrepreneur, Victoria McKenna.
She discusses how she set up her business after a health scare and the lessons learned from trying to break into the world of workwear fashion.
2024-07-1136 min
The SME Growth Podcast by WellmeadowEpisode 77: How to Overcome a Business CrisisIs your business prepared for a crisis? In this week's episode of The SME Growth Podcast, Dave and Rich delve into how to overcome a crisis. They discuss roles, PR and comms, business continuity as well as repetitional impact. 2024-07-0438 min
The SME Growth Podcast by WellmeadowEpisode 76: How to STAND OUT on LinkedIn with Darren PallatinaIn this week's episode of The SME Growth Podcast, Richard Buckle sits down with Darren Pallatina - a LinkedIn design expert to talk about his early life in the military and how he came to form his business, centred around the Microsoft powerhouse - LinkedIn.
From creating engaging content to being a voice of authority in your industry - Darren discusses the lessons he's learned over the years and how LinkedIn can be a springboard for any business.
#business #linkedin #socialmediaforbusiness2024-06-2744 min
The SME Growth Podcast by WellmeadowEpisode 75: The Pitfalls of PowerWhat happens in businesses when people attain positions of power? In this week's episode of The SME Growth Podcast, Dave & Rich discuss the pitfalls of power and how different types can either make or break company culture.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/
#SMEGrowthPodcast #TheSMEGrowthPodcast #UKSME #SMEGrowth #BusinessGrowth #UKEconomy #UKGrowth #NewEpisode #Podcast #BuildingABusiness2024-06-2037 min
The SME Growth Podcast by WellmeadowEpisode 74 Audio: How Much of Your Marketing Should You Outsource?In this week's episode of The SME Growth Podcast, Dave and Rich tackle a crucial question for all business owners – How much of your marketing should you outsource?
From content creation, SEO and PPC, branding and PR, they explore the pros and cons of managing marketing activities internally versus hiring external specialists.2024-06-1339 min
The SME Growth Podcast by WellmeadowEpisode 74: How Much of Your Marketing Should You Outsource?In this week's episode of The SME Growth Podcast, Dave and Rich tackle a crucial question for all business owners – How much of your marketing should you outsource?
From content creation, SEO and PPC, branding and PR, they explore the pros and cons of managing marketing activities internally versus hiring external specialists.2024-06-1339 min
The SME Growth Podcast by WellmeadowEpisode 73: Should You Be Doing More R&D?Are you, as a small business owner/manager, investing quality time into Research & Development? (R&D)
In this week's episode of The SME Growth Podcast, Dave and Rich talk in depth about the benefits of R&D and how Google used it to pioneer main elements of it's core business including Gmail. 2024-06-0637 min
The SME Growth Podcast by WellmeadowEpisode 72: Applications of AI in Your BusinessAs an SME owner or manager, are you taking stock of how AI can be applied in your business? From Marketing and Sales to inventory and finance, in this week's episode of The SME Growth Podcast, Dave and Rich discuss how AI can be utilised in several departments of a business. 2024-05-3040 min
The SME Growth Podcast by WellmeadowEpisode 71: How To Make Your Board Report Worth Listening ToHow do you write a compelling board report that influences action? In this week’s episode of The SME Growth Podcast, Dave and Rich discuss their experience of chairing over 3000 board meetings and how drafting a high quality board report can inspire leaders.
Follow The SME Growth podcast:
Spotify: https://podcasters.spotify.com/pod/show/wellmeadow
Apple Music: https://podcasts.apple.com/gb/podcast/the-sme-growth-podcast-by-wellmeadow/id1654715808
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/
#smegrowthpodcast #thesmegrowthpodcast #uksme #smegrowth #businessgrowth #ukeconomy #ukgrowth #newepisode #Podcast #buildingabusiness #entrepreneur #bo...2024-05-2336 min
The SME Growth Podcast by WellmeadowEpisode 70: 7 Lessons For Managing an In-House Start-UpIn this week's episode of The SME Growth Podcast, Dave and Rich explore Intrapreneurship or more specifically, developing an innovative idea or project within a company.
They discuss several of their own intrapreneur successes and failures and the valuable lessons they've learned. 2024-05-1639 min
The SME Growth Podcast by WellmeadowEpisode 69: Google Performance Max - Is Your Business Using AI Powered Ads?Is your business utilising the power of AI-driven ads? In this week's episode of The SME Growth Podcast, Dave and Rich delve into the world of Google's new powerful AI ad tool - Performance Max. From providing the machine-learning with data rich content to optimising landing pages, find out how your business could benefit from this revolutionary marketing tool.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2024-05-0933 min
The SME Growth Podcast by WellmeadowEpisode 68: Lessons from 3000 Board MeetingsOver the last 20 years, Dave Parry and Richard Buckle have chaired over 3000 board meetings for hundreds of SMEs - in this week's episode of The SME Growth Podcast, Dave and Rich explore the lessons they've learnt from these experiences and how having regular board meetings is critical to the success and growth of a business.
Dave and Rich also explore the advantages of bringing outside influence into the board room and how that external nature can be fruitful in bringing direction and challenge to senior leaders on the board. 2024-05-0238 min
The SME Growth Podcast by WellmeadowEpisode 67: Building Futures: Insights on Succession Planning with Andrew JowettIn this week's episode of The SME Growth Podcast, Dave Parry sits down with Andrew Jowett - a founder of a large not-for-profit organisation called Build It International.
Build It International creates opportunities for young people and their communities in Zambia through skills training, work experience and essential community building projects.
In this episode, Dave and Andrew discuss all things charity leadership and succession - what goes on behind the scenes when leaders plan for their successor?2024-04-2539 min
The SME Growth Podcast by WellmeadowEpisode 66: Is Google Buying HubSpot?Is tech-giant Alphabet, owners of Google, plotting an acquisition of HubSpot? What could this mean for customer data and marketing campaigns?
In this week's episode of The SME Growth Podcast, brought to you by Wellmeadow, Dave and Rich discuss the rumours that Google parent company, Alphabet, is about to acquire HubSpot as reported by Reuters on 04/04/24. 2024-04-1829 min
The SME Growth Podcast by WellmeadowEpisode 65: When Will AI Be Smarter Than Elon?Humanoid robots, AI-generated music from simple text prompts, living to 500. These are just a few of the many topics covered in this week's AI episode of The SME Growth Podcast.
Rich and Dave sit down to discuss the current advances of Artificial Intelligence (AI) and how it affects Small and Medium Size Enterprises (SMEs) 2024-04-1131 min
The SME Growth Podcast by WellmeadowEpisode 64: Is Telemarketing Worth Another Look with James WillisTelemarketing... isn't that just cold-calling? Whilst you could be forgiven for assuming so, in this week's episode of The SME Growth Podcast, Dave Parry is joined by James Willis, operations director at Exceptional Thinking, to dispel the myths of this lead-generation tool and how data is used in nurturing and adding value to potential prospects.
Dave and James discuss the misconceptions of Telemarketing and how when utilised can generate significant return on investment. 2024-04-0436 min
The SME Growth Podcast by WellmeadowEpisode 63: Tales from the Trails: Building an Ultra Marathon BusinessEver fancied running an ultra-marathon?! Dave and Rich sat down with Archi Stewart, who has not only run his fair share of ultra-marathons, but has also bought several adventure race businesses. Archi discusses what motivated him to start running and how he turned his passion into a successful business.
Drawing on decades of experience leading sales teams and advising businesses, Archi tells a fascinating and inspiring story that anyone who runs (no pun intended!) a business will find engaging and educational.2024-03-2846 min
The SME Growth Podcast by WellmeadowEpisode 62: Get a grip of your Tech StackStudies on companies show that those using a range of SaaS software products can be 30-40% more efficient. However you are potentially paying for products you don't use and possibly sharing data more widely than you think - including to ex-employees. This week's episode explores the pros and cons of a varied 'Tech Stack' and how it might be time for a Platform Audit.2024-03-2137 min
The SME Growth Podcast by WellmeadowEpisode 61: When Plans Unravel: A Finance Director's PerspectiveIn episode 61 of the SME Growth Podcast, Dave Parry is joined by guest James Bennett for a fascinating chat on when things don’t quite work out for SMEs.
Everyone loves a success story but what about when it doesn’t go to plan. In James’ role as a fractional FD, he sheds some light on the lessons SME owners can learn from business failures and how they can be seen positively as a ‘first attempt at learning’.2024-03-1436 min
The SME Growth Podcast by WellmeadowEpisode 60: Economic Outlook: How SMEs will drive UK growth - with Roger Martin-FaggIn our latest SME Growth Podcast episode, The day after Chancellor Jeremy Hunt's spring budget, David Parry and Richard Buckle from Wellmeadow sit down with leading economist, Roger Martin-Fagg, to discuss the economic outlook and how SMEs are at the forefront of driving UK growth.
In this insightful episode, Roger, David and Richard discuss the state of the current UK economy, AI and how the UK compares to other nations in the context of economic growth and productivity. 2024-03-0749 min
The SME Growth Podcast by WellmeadowEpisode 59: The Hallmarks of Great LeadershipIn this week’s episode of The SME Growth Podcast, brought to you by Wellmeadow, Dave and Rich carry on from Episode 54 in discussing the top 10 hallmarks of a good leader.
In this episode you’ll discover how Integrity, recruitment, innovation and resilience are central to successful leaders. 2024-02-2930 min
The SME Growth Podcast by WellmeadowEpisode 58: Breaking Into New Markets with Adam BeardmoreIn this week’s episode of The SME Growth Podcast, brought to you by Wellmeadow, Dave and Richard are joined by Dalen Managing Director, Adam Beardmore.
In this fascinating episode, Adam gives insight into the trials and tribulations of breaking into new markets to boost growth. From creating cutting edge products for education to being on the frontline of the Coronavirus pandemic, Dalen have been at the forefront of their industry for over 50 years, manufacturing products in the UK that span numerous industries. 2024-02-2249 min
The SME Growth Podcast by WellmeadowEpisode 57: Conferences vs ExhibitionsIn Episode 57 of the SME Growth Podcast, hosts Dave Parry and Richard Buckle delve into the world of conferences and exhibitions.
They chat about the different approaches businesses take in using a conference or exhibition for marketing, as well as how to maximise both for lead capture and generation.
There's also the usual roundup of business news, looking ahead to the budget and what this could mean for UK businesses.
Find out more about what we do at www.wellmeadow.co.uk2024-02-0826 min
The SME Growth Podcast by WellmeadowEpisode 56: Insights from Fractional CFO Adam CooperIn Episode 56 of the SME Growth Podcast, Dave Parry is joined by guest Adam Cooper for a fascinating interview on a variety of business topics.
Adam, a fractional CFO, discusses the potential of fractional roles, the power of podcasting for business and how SMEs can use referrals to drive growth.
There’s also the usual news and round-up of interesting UK
business topics!
Find out more about what we do at Wellmeadow here www.wellmeadow.co.uk 2024-02-0135 min
The SME Growth Podcast by WellmeadowEpisode 55: Why Should You Test Your Marketing Content?In this episode of the SME Growth Podcast, David Parry and Richard Buckle discuss why you should test your marketing content.
From using TikTok as a unique testing tool to emphasising the critical role of scientific thinking in marketing, they talk through the challenges and opportunities of testing. The podcast highlights statistic that 88% of marketing tests are inconclusive, underscoring the need for more robust scientific methods.
The episode covers testing email content, prioritising impactful changes in email marketing, and leveraging TikTok for SMEs, using the power of data analysis to inform content strategies.
...2024-01-2521 min
The SME Growth Podcast by WellmeadowEpisode 54: What Makes a Good Leader?What makes a good business leader? How can you be a better one?
In Episode 54 of The SME Growth Podcast, join hosts Richard Buckle and David Parry as they take a look into 5 key characteristics shared by effective business leaders. These include vision, decisiveness and adaptability. It’s an interesting discussion on leadership, and how this can drive a company's vision.
If you are interested in what Wellmeadow does, head to our website: www.wellmeadow.co.uk2024-01-1940 min
The SME Growth Podcast by WellmeadowEpisode 53: Is Stress Killing You?Did you know that a huge 56% of business owners are struggling with their mental health?
In Episode 53 of The SME Growth Podcast, join host Richard Buckle and mental health professional Lisa Gunn in a candid conversation about the topic of stress in the workplace. Gain valuable insights and discover practical tips to navigate the challenges of running a business while prioritising your mental well-being.
To find out more about what we do at Wellmeadow, visit www.wellmeadow.co.uk
2024-01-1134 min
The SME Growth Podcast by WellmeadowEpisode 52: Is It Time To Kill Off Your Content?Join hosts Dave Parry and Richard Buckle as they discuss the value of content for every business.
Discover the importance of having a clear content strategy, developing a strong SEO-driven website and using content metrics to evaluate performance. They also discuss why it's vital to review, and kill off any under-performing content.
Plus, stay informed on the latest UK business news and how this could impact SMEs.2024-01-0431 min
The SME Growth Podcast by WellmeadowEpisode 51: How To Create a Brand With ImpactIn Episode 51 of The SME Growth Podcast, join Dave Parry and Wellmeadow’s Creative Director, Andy Hodnett as they unravel the mysteries of branding for SMEs.
Dive into the power of creating a brand with impact, the significance of consistency in content creation, and why branding is much more than just a logo.
Plus, stay in the know with the latest UK business news and how it might shake things up for SMEs.
Ready for a branding masterclass? Tune in now!
2023-12-1431 min
The SME Growth Podcast by WellmeadowEpisode 50: Beyond the Webinar: Creating Ongoing Value and ExpertiseIn this episode of the SME Growth Podcast, Dave Parry and Richard Buckle, the hosts of the show, talk about the latest UK business news and how it affects small and medium-sized enterprises.
They also discuss the potential growth opportunities that webinars present and reflect on a recent webinar that Wellmeadow delivered.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-12-0732 min
The SME Growth Podcast by WellmeadowEpisode 49: The Power of Storytelling in VideoIf marketing is about building trust with your audience, how do you create a meaningful connection? In this episode, Dave and Rich discuss the power of storytelling to communicate a business' message. Using a recent case study, they give practical tips and insights into how businesses can use video to tell a compelling story that builds brand awareness and drives engagement.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/
2023-11-3032 min
The SME Growth Podcast by WellmeadowEpisode 48: Amplify your Business Impact with Podcasting w/ Ed NellIn this episode of The SME Growth Podcast, host Dave Parry is joined by BBC radio presenter Ed Nell to discuss the benefits of producing a podcast for a business.
The episode explores different approaches to podcasting, such as incorporating news segments and providing genuine value to listeners, while also addressing the challenges of sponsored content and maintaining authenticity. The hosts stress the importance of meticulous planning, covering aspects from podcast naming to distribution strategies. The conversation touches on podcasting styles, tips for keeping episodes interesting, and common challenges faced by podcasters. A must listen to any...2023-11-2331 min
The SME Growth Podcast by WellmeadowEpisode 47: Navigating the Evolving Professional Services LandscapeIn the latest episode of The SME Growth Podcast, hosts Dave Parry and Richard Buckle discuss selling strategies in the dynamic, constantly evolving world of professional services firms, sparked by a recent article in the Harvard Business Review. Taking a look at selling styles, selling strategies and the innovative shifts needed in approach for modern selling, we uncover key strategy insights that can also be applied to B2B selling for SMEs.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-11-1629 min
The SME Growth Podcast by WellmeadowEpisode 46: Modernising Mortgages and Disruptive Marketing w/ Nathan Blissett, dwelloIn this episode of the SME Growth Podcast, Nathan Blissett, a former professional footballer turned successful mortgage advisor, shares his journey from the football pitch to the financial world and the founding of dwello. Nathan chats to host Dave Parry about the importance of mentors, practical experience, and mastering the technical aspects of the highly regulated mortgage advisory field.
He also highlights dwello's innovative marketing approach to disrupt the mortgage market by targeting a younger demographic, offering fresh and modern branding, and focusing on first-time buyers and business owners.
If y...2023-11-0932 min
The SME Growth Podcast by WellmeadowEpisode 45: How can Accountancy Firms Maximise their Marketing Strategies? w/ Mel Edwards, Dyke YaxleyHow can accounting firms elevate their marketing game? Professional services firms, including accountants offer marketers some specific challenges, including the lack of obvious visual promotion and the need to build lasting, personal relationships.
But there are successful strategies that can be used to stand out. In the latest episode of the SME Growth Podcast, Dave Parry talks to guest Mel Edwards from accounting firm Dyke Yaxley on how to craft a powerful marketing mix for an accounting firm.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.2023-11-0234 min
The SME Growth Podcast by WellmeadowEpisode 44: Mastering the Art of Discovery Calls for Business GrowthIn the latest episode of the SME Growth Podcast, hosts Dave Parry and Richard Buckle discuss the art of maximising the value of discovery calls for SMEs. We take a look at the crucial role these calls can take in understanding prospects, building relationships and ultimately, driving growth. From rapport building to transparent pricing discussions and when and (when not to!) swear, we share some top tips backs by research to boost the value of your calls.
Listen to gain the insights and strategies to help your SME thrive in today’s evolving, but always com...2023-10-2635 min
The SME Growth Podcast by WellmeadowEpisode 43: What is the Role of Exhibitions for Marketing?With $14 billion dollars spent annually on exhibitions globally, they can be a powerful addition to a company's marketing strategy. But what’s the real value in exhibiting, and how do you make sure you’re getting them right? In this episode of The SME Growth Podcast, hosts Dave Parry and Richard Buckle take a look into the world of exhibitions and share some valuable lessons and tips from a recent exhibition Wellmeadow attended.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/
2023-10-1932 min
The SME Growth Podcast by WellmeadowEpisode 42: The Manufacturing Marketing Maze w/ Chris Greenhough, SDE TechnologyIn the ever-evolving landscape of small and medium-sized enterprises (SMEs), marketing is a formidable challenge, particularly for those in the manufacturing sector. In this episode of our SME Growth Podcast, we sit down with host Dave Parry and special guest Chris Greenhough from SDE Technology, to unravel the intricate challenges that manufacturers face in the realm of marketing.
If you are interested in SDE Technology, head to their website: https://sde.technology/
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/
2023-10-1233 min
The SME Growth Podcast by WellmeadowEpisode 41: Where are the Latest AI Tools on the Technology Hype Cycle?In the latest episode of the SME Growth Podcast, hosts
Richard Buckle and Dave Parry dive into the captivating world of hype and its impact on emerging technologies such as AI.
They reflect on past predictions, including Tesla's disruptive potential, to explore how hype can shape our perceptions and
reactions to new technologies. The Gartner Hype Cycle is discussed, highlighting the trajectory of technological adoption, from initial excitement to mainstream integration.
The success story of Tesla's near-collapse and resurgence during the "Slope of Enlightenment" highlights the journey of companies through the hype cycle. Finally, Rich and Dave t...2023-10-0537 min
The SME Growth Podcast by WellmeadowEpisode 40: Should SMEs use Generative AI and CGI to Tell Their Brand Story?In this episode of The SME Growth podcast, Dave and Rich discuss the merits of using the latest AI technology to create content for SMEs looking to be more adventurous with their marketing. Is it just a passing fad or does the technology present an opportunity for SMEs to tell their brand story in new and compelling ways? Wellmeadow have experimented with the Wonder Dynamics AI software to see what can be done and how this technology can be applied (if you’ve not seen the video then click here). Dave and Rich also touch on issues that AI-led tech...2023-09-2535 min
The SME Growth Podcast by WellmeadowEpisode 39: What Employers can Learn from the Hermoso Kiss w/ Andrea MillerIn this episode of The SME Growth podcast, host Richard Buckle welcomes guest HR consultant Andrea Miller to discuss the importance of setting expectations and boundaries in the workplace after the controversial Hermoso kiss. Employers need to consider this, especially as the Christmas Party season approaches. They emphasise the need for self-awareness, training, and clear work event policies to ensure everyone understands and respects personal space and boundaries. They also discuss the employer's duty of care, vicarious liability and share a couple of anonymous Christmas party anecdotes.
If you are interested in what Wellmeadow...2023-09-1432 min
The SME Growth Podcast by WellmeadowEpisode 38: Why Salespeople Love HubSpot's CRM (Part 2)
In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle from Wellmeadow continue their discussion on why HubSpot’s CRM is a great solution for salespeople who typically dislike CRM software. This is part 2 of 2 on the topic and this time they discuss
the benefits of automation in the sales process, using canned responses,
sending reminders and notifications, and automating tasks throughout the sales pipeline. They highlight the importance of data analysis and predictive analytics in driving decision-making and working efficiently. Finally, they discuss helpful tools and plugins available to integrate with a CR...2023-09-0733 min
The SME Growth Podcast by WellmeadowEpisode 37: Why Salespeople Love HubSpot’s CRM (Part 1)In this episode of The SME Growth Podcast, Dave Parry and
Richard Buckle explore why salespeople often dislike CRM systems but find HubSpot’s CRM different. Many salespeople see CRMs as administrative burdens, diverting time from selling, when what they need is a user-friendly beneficial solution. Dave and Rich discuss their top choices for useful functionality which help salespeople to do their jobs, such as email integrations, cookie identification and prospecting. This is part 1 of 2 of episodes focussed on CRM functionality and the benefits for anyone in a sales role.
If you are interested in...2023-08-3131 min
The SME Growth Podcast by WellmeadowEpisode 36: How to Build a Continuous Improvement Culture from the Ground Up w/ Khalid Said, IMIG
In this episode of The SME Growth Podcast, host Dave Parry is joined by special guest Khalid Said, Executive Vice President at IMIG, to share some practical experiences of successfully building a continuous improvement culture within an organisation. Khalid explains how the structured approach he uses helps to ensure everyone is taken on the journey and the culture builds across the whole organisation. He also talks about the process to identify internal champions and how to make the change process stick, long after any outside help has stepped back.
If you are interested in w...2023-08-0937 min
The SME Growth Podcast by WellmeadowEpisode 35: Is it Time to Switch your CRM?In this week's episode of The SME Growth Podcast, Dave Parry and Richard Buckle explore the process of switching CRM systems. Providing a brief overview into what a CRM is (check out our previous podcast episode for more!).
Learn more about the features and advantages of advanced CRM systems, such as automation and activity tracking, and learn how they can revolutionise your operations like improved efficiency and enhanced sales and marketing processes.The hosts address the potential challenges of switching, such as difficulties with data migration.
Don't miss this episode as David Parry and Richard...2023-07-2037 min
The SME Growth Podcast by WellmeadowEpisode 34: The Business of Sustainability: Net Zero for SMEs w/ Ewan BentIn this episode of The SME Growth Podcast, host Dave Parry is joined by Ewan Bent, Managing Director of The Clean Tech Business Group. A specialist in zero carbon and sustainability solutions for businesses and SMEs. They explore the opportunities and benefits for SMEs aiming to achieve net zero. From employee retention to marketing potential, Ewan sheds light on the power of sustainability and offers valuable insights into the available support for SMEs seeking to improve their environmental footprint. Join us as we delve into this important topic, essential listening for all SMEs aiming to thrive in sustainability.
If you...2023-07-1433 min
The SME Growth Podcast by WellmeadowEpisode 33: Recruitment Real Talk: Pros, Cons and the Consultant's Perspective w/ Phil TopperIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle are joined by special guest recruitment consultant, Phil Topper. They have an honest and reflective conversation about the pros and cons of SMEs using a recruitment consultant when it comes to filling vacancies and tackling the current issues within the talent pool. Covering cost, ethics and tactics, this is a great conversation for any SME considering a recruitment consultant and wants to know more about how it could benefit their business.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.u...2023-07-0644 min
The SME Growth Podcast by WellmeadowBonus Episode: Roger Martin-Fagg June 2023 Economic Report SummaryIn this bonus episode of The SME Growth Podcast, David Parry delivers his summary of Roger Martin Fagg's June 2023 Economic Update. Find out more from Roger's perspective about the current state of the UK economy and beyond as well as his opinions on AI for businesses.
If you're interested in downloading the Roger Martin-Fagg June 2023 Economic Update head to: https://content.wellmeadow.co.uk/roger-martin-faggs-economic-report-june23
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-07-0612 min
The SME Growth Podcast by WellmeadowEpisode 32: Why Content Creation is Important for SMEs (And How to Do It)Are you struggling to create valuable content for your business? In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle dive into the world of content leveraging and share their most valuable lesson. They discuss the factors that contribute to capturing attention, such as trustworthiness, usefulness, and engagement. Learn more about the long-term benefits of content-driven inbound marketing and how it can generate three times more leads than outbound marketing. Don't miss out on this insightful conversation that highlights the potential impact of effective content leveraging on business growth.
Access our...2023-06-2932 min
The SME Growth Podcast by WellmeadowEpisode 31: When Your Biggest Customer Takes You Down: Reflections with Glenn AstonAre you an entrepreneur or a small business owner dealing with the challenges of having one dominant customer? On this week's episode of The SME Growth Podcast, Dave Parry and Richard Buckle are joined by Glenn Aston to discuss his experiences with Ultra Furniture.
In this episode, Glenn reflects on the hurdles they faced as a business with four equal shareholders and how they unintentionally became overly dependent on retaining a specific large customer. Drawing from his own journey, Glenn shares some insights and lessons learnt that could be great advice for SMEs facing similar pitfalls.
2023-06-2232 min
The SME Growth Podcast by WellmeadowEpisode 30: Embracing Military Talent to Help Build Your Team w/Richard Llewellyn-BellIn this episode of The SME Growth Podcast, host Dave Parry is joined by guest Richard Llewellyn-Bell to discuss the current challenge of recruitment facing SMES and how recruiting military veterans could solve the issue. They discuss the pros and cons of hiring ex-military personnel, including their valuable skills such as leadership, resilience, and adaptability, as well as potential challenges such as lack of experience in the business world and workplace culture differences. The conversation also provides practical tips for businesses looking to tap into the potential of military veterans as employees, including the Armed Forces Covenant and the...2023-06-1534 min
The SME Growth Podcast by WellmeadowEpisode 29: AI in Action - Practical Business Applications (June 2023)Join hosts Dave Parry and Richard Buckle from Wellmeadow Limited as they explore the world of generative AI, also known as gen AI, and its implications for small and medium-sized enterprises . In this quarterly AI update, discover how AI can drive growth and innovation for SMEs, enhance operational efficiency, and improve decision-making processes. Dave and Rich share their personal experiences with AI integration, discuss the latest AI news and emphasise the importance of creating AI policies for safe and ethical use. Gain valuable insights into leveraging AI's potential for SME growth in this podcast episode.
2023-06-0848 min
The SME Growth Podcast by WellmeadowEpisode 28: Risk Registers and SME SuccessIn this episode of the SME Growth Podcast, Dave Parry and Richard Buckle discuss the importance of SMEs completing a risk register. Whilst they are not legally required for every business, a risk register allows for businesses to be proactive on potential pain points and protect a business from potential detrimental problems.
Check out our resources page for the template: https://www.wellmeadow.co.uk/resources#Worksheets
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-06-0144 min
The SME Growth Podcast by WellmeadowEpisode 27: Boosting Personal Productivity: Hacks and Strategies for Smarter WorkAre you struggling to keep up with the demands of your business? Do you find yourself overwhelmed with emails, meetings, and tasks? Look no further! In this episode, Dave and Richard provide practical tips and tools for improving productivity in the workplace.
In this episode of The SME Growth Podcast, Dave Perry and Richard Buckle discuss productivity hacks and tips. They cover a range of topics, including personal productivity and motivation, team productivity, data analysis, document editing, and software tools. They provide practical tips and tools for improving productivity in the workplace, such as...2023-05-2543 min
The SME Growth Podcast by WellmeadowEpisode 26: Building a Purpose Driven Business: The Brightstar Story w/ Joe LockleyIn this episode of The SME Growth Podcast Dave Parry and Richard Buckle are joined by Joe Lockley, co-founder of Brightstar. Joe shares how his program uses boxing education and mentoring to help young people from disadvantaged backgrounds. Joe talks about the challenges of growing his business too fast and the fear that initially held him back from making key decisions. He emphasises the importance of building a culture of trust and accountability within his team, with values of self-discipline, teamwork, aspirations, and respect at the core. Joe also discusses the importance of balancing the business side of things...2023-05-1942 min
The SME Growth Podcast by WellmeadowEpisode 25: The UK Productivity Puzzle: Strategies for SMEsProductivity is the key to success for any small business. In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the challenges facing SMEs in terms of skills, infrastructure, business investment, and innovation, and the impact that is known as The Productivity Puzzle. Focussing on productivity and its impact on the economy, based on the Roger Martin-Fagg reports, they discuss the challenges facing businesses in terms of skills, infrastructure, business investment, and innovation. They also touch on the cultural differences between the UK and the US when it comes to business risk and failure. The...2023-05-1246 min
The SME Growth Podcast by WellmeadowEpisode 24: Self-Care for Success - Managing Stress in the Workplace w/ Lisa GunnIn this episode of The SME Growth Podcast, host Richard Buckle is joined by mental health professional Lisa Gunn discuss stress in the workplace as part of Stress Awareness Month. Lisa explains the concept of a "stress bucket" and emphasises the importance of managing stress well and allowing space for breaks to prevent chronic stress. They discuss the causes of stress in SMEs and the importance of self-care techniques in managing stress.
The conversation highlights the importance of recognising and addressing stress before it leads to burnout and mental health issues. So, take care of yourself, and...2023-04-2733 min
The SME Growth Podcast by WellmeadowEpisode 23: Scaling a Business - The Stages of GrowthIn this special Shakespeare inspired episode, Dave Parry and Richard Buckle set themselves the challenge of discussing the different stages of growth for a business, but to celebrate William Shakespeare's birthday, the business stages are marked against Shakespeare's Seven Ages of Man (from As You Like It).
Are Dave and Rich up to the challenge of merging the worlds of SME Growth and Shakespeare? Listen now to find out!
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-04-2036 min
The SME Growth Podcast by WellmeadowEpisode 22: The Ups and Downs of SME Ownership: A Candid Chat with Phil CaudleNo SME owner expects their business to fail, but it could happen. In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle are joined by Phil Caudle for a candid conversation about his experiences with the downfall of his business and the potential insights he can give to other SMEs based on hindsight. This interview is a great listen to any SME, offering advice to any SME that finds themselves in "the perfect storm" and insights from Phil with the hindsight of what he would have done differently. We are very thankful to Phil for joining...2023-04-0645 min
The SME Growth Podcast by WellmeadowEpisode 21: So, You Want to do a Podcast?The SME Growth Podcast hits 21 episodes! As discussed in the Modern Wisdom podcast, 90% of podcasts don't make it past three episodes, and of them, only 10% only make it to 21. So to celebrate being in the 1% of podcasts, Dave Parry and Richard Buckle reflect on their podcast journey and share some of their top tips for creating a podcast.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-03-3059 min
The SME Growth Podcast by WellmeadowEpisode 20: How BANT Could Optimise Your Sales ProcessWhat is a qualifying sales process, and does every SME need to to utilise one? In short, no, but in this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the potential benefits of having a qualifying sales process focussing on BANT. Learn more about what BANT stands for, how it could be applied to an SME and how to take the BANT methodology even further with automation and scoring processes. Not every SME may need a qualifying sales process but there is plenty to potentially implement in your business, so a great listen to anyone...2023-03-2331 min
The SME Growth Podcast by WellmeadowEpisode 19: Does Your Business Need a Budget?In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss budgeting for business and whether or not every business even needs a budget. Learn more about the pitfalls of budgeting, what to consider to get the most out of your budget and ways to make a budget work best for your SME.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/
2023-03-1736 min
The SME Growth Podcast by WellmeadowEpisode 18: Why Every Business Needs a CRMIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the benefits of a business implementing a CRM. They discuss the importance of a business having a CRM, discuss Wellmeadow's choice of CRM of HubSpot and doing some myth-busting on the negatives of CRMs.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-03-0933 min
The SME Growth Podcast by WellmeadowEpisode 17: Using Marketing to Attract Top TalentIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss how businesses can use marketing as part of their recruitment process to attract top talent. The episode focusses on reviewing our own recruitment process, the benefits of creating content for your job applicants and how you can use the recruitment process to communicate your company vision.
Take a look at our own Careers page, including our recruitment video, here: https://www.wellmeadow.co.uk/joinus
We have a range of free, recruitment resources including eBooks: https://www.wellmeadow.co.uk/resources2023-03-0333 min
The SME Growth Podcast by WellmeadowEpisode 16: AI and the Future of BusinessIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the rise of AI technologies, and the impact this could have more on business. Learn more about some of the current AI software in the market, business applications for Chat GPT and what Dave and Rich think about the impact AI could have on businesses currently and in the future.
Take a look at Rich's blog, using Midjourney to develop art work here https://blog.wellmeadow.co.uk/the-robots-are-getting-creative
If you are interested in what Wellmeadow does, head t...2023-02-2336 min
The SME Growth Podcast by WellmeadowEpisode 15: What is Your Business Strategy?In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the concept of a business strategy. Learn more about different frameworks to develop your business strategy, including lessons learnt from real life examples from our SME clients. This podcast is the perfect pairing to our previous episode on vision, you've established where your business is going, now it's time to work out how to get there.
Access our free resources to help aid your strategy session: https://www.wellmeadow.co.uk/resources#Worksheets
If you are interested in what Wellmeadow does, h...2023-02-1628 min
The SME Growth Podcast by WellmeadowEpisode 14: Does your Business need a Vision?In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the concept of a business vision. Learn more about the benefits to your SME for having a vision and how a vision can influence your business culture. They also cover whether every business needs a vision or not.
Watch the Wellmeadow recruitment video: https://www.youtube.com/watch?v=ajehRd4-Jfk
Download our free Collins Porras worksheet: https://www.wellmeadow.co.uk/resources#Worksheets
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow...2023-02-1034 min
The SME Growth Podcast by WellmeadowEpisode 13: Internal MarketingIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the practise of Internal Marketing. Learn more about the benefits of internal marketing for your business, the challenges you may face as an SME utilising the technique and some real client examples of applications of internal marketing.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-02-0228 min
The SME Growth Podcast by WellmeadowEpisode 12: What is Content Leveraging?In this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the concept of content leveraging. Focussing on creating content in both quality and quantity so an SME gets the most benefit from time invested into creating content. They also discuss the concept of TikTokification and the need of shortform content in your content strategy.
If you want to read our blog comparing TikTok, Instagram Reels and YouTube Shorts: https://blog.wellmeadow.co.uk/tiktok-vs-reels-vs-youtube-shorts-getting-started-with-short-form-content
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-01-2628 min
The SME Growth Podcast by WellmeadowEpisode 11: Marketing a Place w/ Seb Slater, Shrewsbury BIDIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle are joined by Seb Slater, Executive Director of Shrewsbury BID, to discuss his expertise in place marketing. Learn more about the process of marketing a place, specifically to Seb's experience in marketing Shrewsbury. A great listen to anyone interested in place marketing or Shrewsbury as a whole!
Have a look at the work of Shrewsbury BID: https://shrewsburybid.co.uk/
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2023-01-1931 min
The SME Growth Podcast by WellmeadowEpisode 10: The Process of MarketingIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss marketing as a process. By systemising and outlining your marketing process it empower SMEs to make deliberate, calculated marketing choices which can help save time and money when implementing a marketing strategy. Dave and Rich also discuss the marketing process that Wellmeadow use called The Growth Generator.
To take a closer look at The Growth Generator: https://www.wellmeadow.co.uk/resources#gg
If you are interested in what Wellmeadow does, head to our website: h...2023-01-1231 min
The SME Growth Podcast by WellmeadowEpisode 9: Goal Setting for SMEsIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the importance of SMEs setting themselves achievable goals for their business. By setting goals, it helps to drive your business forward as well as giving tangible milestones to measure business success upon. This podcast takes goal setting further than just SMART goals, the importance of metrics to measure success and highlight the differences between knowing your marketing is successful vs your business being successful. Goals whilst may seem basic, are a hugely important practice for SMEs to ensure they know are maximising growth and giving...2022-12-2029 min
The SME Growth Podcast by WellmeadowEpisode 8: Content Audits for SMEsIn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle discuss the importance of SMEs completing a content audit. Covering the basics of what a content audit is, how a business can conduct one and processes a SME can put in place to make a content audit easier. Most importantly, they discuss the benefits of a content audit for an SME and how this can help and improve a business' content strategy and marketing strategy.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2022-12-1327 min
The SME Growth Podcast by WellmeadowBonus Episode: Roger Martin-Fagg's Economic Report Summary December 2022In this bonus episode of The SME Growth Podcast, David Parry delivers his summary of Roger Martin Fagg's December 2022 Economic Update. Find out more from Roger's perspective about the current state of the economy as well as what we can expect in 2023.
If you're interested in downloading the Roger Martin-Fagg December 2022 Economic Update head to: https://content.wellmeadow.co.uk/roger-martin-faggs-economic-report-dec22
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/2022-12-0821 min
The SME Growth Podcast by WellmeadowEpisode 7: Reflection of a Hybrid EventOn this episode of The SME Growth Podcast, Dave Parry and Richard Buckle reflect on our recent event Q&A with an Economist - An Evening with Roger Martin-Fagg. Learn more about our process to planning a hybrid event, potential issues we met on the way and the key takeaways to apply to your own future hybrid events. This episode discusses the event recording featured in episode 6.
If you would like to see the recording from the event, head to https://content.wellmeadow.co.uk/rmf-video.
If you are interested in what Wellmeadow does, head...2022-12-0524 min
The SME Growth Podcast by WellmeadowEpisode 6: Q&A with an Economist - An Evening with Roger Martin-FaggIn this episode of The SME Growth Podcast, we share the recording from an event we held on 16th November 2022. Leading economist Roger Martin-Fagg was invited to Shrewsbury by Wellmeadow to share his current thoughts on the economy, predictions for the future and how this would impact SMEs.
This recording references graphs and slides, if you'd like to see the relevant visuals head to https://content.wellmeadow.co.uk/rmf-video.
If you are interested in what Wellmeadow does, head to our website: https://www.wellmeadow.co.uk/
2022-11-301h 31
The SME Growth Podcast by WellmeadowEpisode 5: The Buyer's JourneyOn this episode of The SME Growth podcast, Dave Parry and Richard Buckle discuss the importance of Buyer Journeys as well as the different considerations SMEs need to make when designing the journey for their business.
If you would like to know more about what we do, head to https://www.wellmeadow.co.uk/
2022-11-2027 min
The SME Growth Podcast by WellmeadowEpisode 4: Buyer Personas for SMEsIn today's episode of The SME Growth podcast, Dave Parry and Richard Buckle discuss the concept of a buyer persona, including the purpose of a buyer persona, the importance of having them and tackling common issues SMEs find.
If you would like to know more about what we do, head to https://www.wellmeadow.co.uk/2022-11-1627 min
The SME Growth Podcast by WellmeadowEpisode 3: The Power of Automation for GrowthIn this episode of The SME Growth Podcast, we discuss the utilisation of marketing automation for your business and how automation benefits your business and helps drive growth.
If you would like to know more about what we do or work with us, head to our website. https://www.wellmeadow.co.uk/2022-11-1425 min
The SME Growth Podcast by WellmeadowEpisode 2: Seafood Gone DigitalIn this episode of The SME Growth Podcast, we take a look at our case study from fish mongers, Cornalls, and how we elevated their offering with the use of video, recipes and pillar pages. It's a great example of the power of repurposing your content.
If you'd like to look at the case study you can view it here. https://www.wellmeadow.co.uk/cornalls-content-creation-strategy-case-study
For the mentioned content in the episode:
Pan fried seabass recipe https://www.youtube.com/watch?v=BJ9nOYDfChQ&t=1s
Smoked salmon and scrambled eggs recipe https://w...2022-11-0825 min
The SME Growth Podcast by WellmeadowEpisode 1: Revamping a Christmas CampaignIn this episode of The SME Growth Podcast, we discuss the work we undertook to develop an engaging Christmas campaign for Grainger & Worrall.
If you want to learn more and view the Christmas video, you can read our case study here: https://www.wellmeadow.co.uk/grainger-and-worrall-santa-video-case-study2022-11-0135 min