Shows
Content Marketing, Engineered Podcast | TREW MarketingSecrets to Building a High-Peforming B2B Website With Erin Moore and Jamie Tokarz While most marketers have design on their mind, strategic planning and quality content are key steps to creating a high-performing B2B website. Erin Gleeson, TREW Marketing Account Director, and Jamie Tokarz, TREW Marketing Content Manager, stop by to share often-overlooked or under-appreciated aspects of the website redesign process that have a massive impact on web performance.Erin walks us through the website redesign strategy process, and why this step is critically important. During the website redesign strategy, you'll set goals and expectations, think through the user’s journey and identify their needs, and map out...2021-09-0932 minContent Marketing, Engineered Podcast | TREW MarketingWhy You Think You Need a Custom Website, But Don't with Erin GleesonTemplated websites have come a LONG way this past decade in functionality, aesthetics, and ease of use. Explore different factors that tip the scales towards templated versus custom.2020-02-2728 min