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Tipp FM RadioAr An Lá Seo 9-6-25Fáilte ar ais chuig eagrán nua de Ar An Lá Seo ar an 9ú lá de mí an Mheithimh, liomsa Lauren Ní Loingsigh.
I 1978 tháinig an nuacht amach go bheir an airm agus na gardaí ar drong a ghoid 400 mhíle punt ó veain I Luimneach agus beir siad orthu ó eangach.
I 2000 tháinig sé amach go raibh rátaí iasacht tithíochta ag dul suas ach go mbeadh an praghas de thí ag laghdú don chéad uair I 5 bhliain.
I 2001 chuaigh an fhoireann iománaíocht Tiobraid Árann chuig cluiche ceannais na Mumhan agus bhuaigh siad I gcoinne an Chláir le po...2025-06-1202 min
Marketing Mysteries Solved!The Authenticity MysteryIs authenticity still alive in marketing? My guest in this episode is Bethany Parker, Founder & CEO of the Cresso Collective. She and I talk about finding authenticity in leadership in the least expected ways, how the Women President Organization creates a safe space for businesswomen to be authentic, how to infuse authenticity and human connection in AI-enabled marketing efforts and how it is our civic duty to authentically seek out understanding of our political landscape regardless of leanings. We also explore branding, marketing and sales initiatives for one of the many early-growth companies she has led. If you have...2024-10-1142 minMarketing Mysteries Solved!The Leadership MysteryThe Leadership Mystery In this lively discussion with my friend Dr. Jim Boyle III – a distinguished and accomplished oral and maxillofacial surgeon who is a leader with the American Dental Association, Pennsylvania Dental Association and the Pennsylvania Society of Oral & Maxillofacial Surgeons – we cover historical tidbits on leadership, athletics and leadership and music and leadership. Jim brings to light the attributes of leaders like Abraham Lincoln, Benjamin Franklin, John Wooden, Michael Jordan and Herb Brooks. He offers that it’s a leader’s duty to capture the traits in individual participants in order to motivate a group t...2024-06-0741 minMarketing Mysteries Solved!The Differentiation MysteryThe Differentiation Mystery A worry-free home. A personal living experience. Warm staff. This is Aliviya Rose Manor, headed up by Terrance Schabilion and his wife Wendy. Their small, private community is nestled in a residential neighborhood, creating a comfortable environment and providing socialization and fun. It’s different. Seth Godin Purple Cow different. In their words, “Our home is the right size where our residents feel comfortable and a part of a group.” In this episode, Terrance and I explore the true meaning of differentiation in the senior care industry, and he sheds light on three mar...2024-04-1527 minMarketing Mysteries Solved!The Automation MysteryThe Automation MysteryMarketing automation isn’t really about the mechanization of communications, it’s about helping as many families as your community possibly can. There are two universal truths in marketing, says my guest in this episode, Sean Leonard, CEO of ActiveDEMAND:1) We have too much information; and,2) Everyone needs help.With that in mind, our jobs become making marketing better, infusing it with the creativity, inspiration and sense of trustworthiness that helps older adults connect, get help before even having a conversation with a care community and make great deci...2024-03-2935 minMarketing Mysteries Solved!The Proper Use of AI MysteryIn this episode, Jenni Bost, Vice President of Marketing with Radiant Senior Living, and I unpack together the proper use of AI in marketing. The story starts with technology preceding artificial intelligence. She and I both believe in first gathering survey and analytic data to identify the types of marketing that have the biggest impact on sales. This data offers guideposts as to where to focus efforts. We discuss how the right marketing automation and CRM software can further strengthen relationships and success rates with prospects. Then we get right down to the nitty gritty on AI: My general...2023-12-0136 minMarketing Mysteries Solved!The Sales Leadership MysteryToo much management, not enough leadership. That’s what my guest, Shane Ness, Regional Director of Sales at MBK Senior Living, and I believe is the root cause of low occupancies from a sales perspective. In this episode, Shane and I explore the real secret to building trust and relationships with the sales team, a two-day “Tour Development Sales Training” he swears by for improving census fast and ways to connect person to person, heart to heart, rather than getting swept up in the busy-ness of sales. Together, we unpack what empowerment really is: asking from a place of curios...2023-08-0938 minMarketing Mysteries Solved!The Heart Work MysteryMy guest in this episode is Niki O’Brien, Director of Sales and Marketing with Legend Senior Living and winner of 2016 Argentum Sales and Marketing Director of the Year. Niki loves solving problems with her team and is an expert on revenue growth, maintaining the highest level of occupancy and developing and executing sales strategies. In this episode, Niki and I explore sales strategy as framed “Heart Work,” a mainstay of Legend Senior Living’s culture. We discuss how strategy is different than tactical work, how to support in improving hopelessness and isolation one conversation at a time and Niki sha...2023-07-1230 minMarketing Mysteries Solved!The Involvement MysteryAfter families make the decision to move an elder into a senior care community, there is a natural feeling of disconnection opposed with a deep desire for involvement. My guest in this episode is Doug Wilcox, CEO of How’s Mom, an app provided by senior care centers to help families communicate with care staff and keep up to date on loved ones in senior care. Doug and I discuss how technology can make involvement easier, care more well-rounded and families more connected. We also discuss how involvement starts long before move-in: the more connected folks feel right from th...2023-06-0636 minMarketing Mysteries Solved!The Industry Revolution MysteryIf we just shared our secrets and set and worked toward the right industry benchmarks, there are enough aged adults in the U.S. to get every operator in the nation to 100% occupancy. This is the philosophy of my guest in this episode, Cassie Tweten, Chief Sales Officer with Arrow Senior Living Management. Together, she and I explore seven challenges facing senior living sales teams now, we focus on the one challenge we deem “the shark closest to the boat,” and we envision a new future for senior living in which that challenge is eradicated industrywide. We delve into the...2023-04-2737 minMarketing Mysteries Solved!The Referral Agency MysteryAre your communities addicted to referral agencies? In this episode, my guest Angie Hildebrandt from 31-location Our House Senior Living unpacks why the industry is glued to referral agencies, what it’s costing senior care organizations like yours and steps to take to stop using them in favor of nurture marketing that earns higher and steadier returns. She laments that her company was once investing six figures with multiple referral agencies, only to find the returns were far lower than the investment. In her words, they were quite simply, “A bad business decision” made before her time. And yet, she sh...2023-04-0338 minMarketing Mysteries Solved!The Image MysteryMy guest in this episode is Tom Sanders, the mastermind behind Senior Stock Photos, a stock photography company that provides stock photos of seniors over the age of 55. What I love most about Tom’s work is that he creates authentic senior stock photos that truly celebrate aging – none of that run-of-the-mill stuff. Together, we uncover why stock photos from big box outfitters don’t connect: the photographer must have a connection with their subject, and it is that connection that shines through when the target audience interacts with the photo in the senior living communities’ marketing materials. No connecti...2023-03-0738 minMarketing Mysteries Solved!The Engagement MysterySome folks are just naturally curious, creative and engaging, and Rachel Hill Creative Director for Senior Living Foresight, is one of them. In fact, Rachel is one of my favorite creatives in the senior living industry. She’s a writer, she’s a blogger, she’s a videographer, she’s a podcaster, she’s an influencer. In this episode, she and I talk about the importance of curiosity in sales and marketing, insider tips on off-the-charts social media marketing engagement and even our least favorite parts of social media. Listen all the way to the end for quick tips on favorit...2023-02-0639 minMarketing Mysteries Solved!The Inputs MysterySales and marketing outcomes are directly impacted by inputs. What inputs are mission critical? In this episode, my guests say critical inputs include research to uncover true messaging from brand to values and beyond, mutual respect for everyone on the internal and external team, dedicated and structured inter-team communications and repetition, repetition, repetition. I talk with Lisa Detweiler, VP of Sales and Marketing, and Jodie Roberts, Director of Marketing, both with Senior Services of America. Together, they oversee all sales and marketing for 19 communities across three states – and they have dialed in the right inputs to achieve impressive outcomes. Jo...2022-12-2135 minMarketing Mysteries Solved!The Automation MysteryThere are clues lurking in your existing marketing that will reveal your preferred buyer’s journey right to your door, show you precisely what is working well that can be bolstered for stronger results and expose exactly what’s not at peak performance that can be built better. Can you see those clues? My guest in this episode is Eric Murphy from ActiveDEMAND, and he reveals ways we can find and act upon those clues to make the most of all marketing efforts, automating many marketing and sales efforts in personal ways that tie to the individual’s motivations, needs...2022-10-2837 minMarketing Mysteries Solved!The Crazytown MysteryYou are tired. Your clients need too much from you. You are short staffed. You’re ready to quit and go work at Starbucks. My guest in this episode, Brenda Abdilla, lets us go there in our minds. Then she offers practical experience and concrete tools and strategies to come back better than ever. Brenda serves up neurological data on how the human brain processes, recovers and sets the future self in motion. We go deep on why we’re all in crazytown right now and step-by-step ways we can get back to sanity regardless of circumstances at work. Brea...2022-09-3033 minMarketing Mysteries Solved!The Thinking MysteryDo you feel exhausted? Stressed about work and life? Like you are working harder with less fulfillment than ever? You are not alone, and there is a solution. Certified leadership coach, Sarah Ciavarri, PCC, CDTLF, CDWF-C, M.Div., joins me in this episode to discuss her book Finding Our Way the Truth: Seven Lies Leaders Believe and How to Let Go of Them. She unpacks with me the seventh lie: “I’m Responsible for it All.” We explore what’s real in that statement for senior care leaders, where it can turn unhealthy and a simple practice that can be done...2022-09-0140 minMarketing Mysteries Solved!The Passion MysteryWhat if there was a senior living brand that was powered by pixie dust and sprinkled good juju for everyone it touched? It’s not that silly a notion, actually. My guest Christy Van Der WestHuizen is Vice President of Sales and Marketing at MBK Senior Living, where they practice yoi shigoto, which translates from Japanese to “the good work.” This means hiring good people and being good to those people so they can in turn be good to those they serve. So simple, yet so magical. Christy and I discuss how to weave that goodness through the fabric of a b...2022-08-0136 minMarketing Mysteries Solved!The Empathy MysteryThe Empathy Mystery Empathy is the ability to understand and share the feelings of another. Brené Brown writes in Atlas of the Heart, “If research is going to serve people, it has to reflect their experiences.” What if marketing analytics and digital efforts are only half the picture? What about the people we serve, what about their experiences? How can we collect data qualifying those experiences, acknowledge the ambivalence felt by the folks we serve and inspire them to confidently take the next right action? My guest in this episode is Alexandra Fisher, illustrator, painter, data maven and co...2022-07-0137 min
The Bulletproof MarketerThe Best of The Bulletproof Marketer - Featuring Wendy O'Donovan PhillipsMarketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services.
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy...2022-06-2158 minMarketing Mysteries Solved!The Phoenix Rising MysteryMy dear friend and guest in this episode, Dawn Abbott, lost her business partner, husband and father of her three kids in a catastrophic boating accident. A few years later, the live events company she and her late husband had built to a multi-million-dollar business suddenly vanished in the financial crisis of 2020. 98% of revenue, the entire team – gone. And yet, she would get back to what she refers to as a “high-energy place” doing what she loves. Even more, she now works with teams of up to 200 people on how to do the same. We discuss what it’s like to...2022-06-0133 minMarketing Mysteries Solved!The Deep Work MysteryWhen was the last time you immersed yourself in the deep work, losing track of time as you engage your creative mind? My guest in this episode is Larry Williams, Director of Sales and Marketing at L&R. He and his team understand that “every day you battle villains that want to steal your time and destroy your brand in a cruel myriad of ways: an unending stream of one-off marketing requests, printer and production confusion, lack of templates, waiting on IT resources that may never come.” As an antidote, he unlocks the secrets to stepping back into doing what...2022-05-0230 min
Where There’s a Will There’s a WayFixing the Root Cause of Business Problems
Summary
On this episode of Where There’s a Will, There’s a Way, host Will Crist sits down with Wendy O’Donovan Phillips, Founder and CEO of Big Buzz Inc. Wendy founded the marketing agency 15 years ago as a one-woman team, and she’s grown her business substantially in the time since. Today, she and her team are working on plans to franchise the agency, and they will have ten franchised locations by 2032. Throughout the episode, Will and Wendy discuss Big Buzz’s big plans, trusting your team, and several other core principles of EOS.
...2022-04-0148 minMarketing Mysteries Solved!The Inside Job MysteryOften, we think external circumstances must change before things can get better: numbers are low because we are in a recession, census is low because of a pandemic, new leads dipped because of encroaching competition. My guest in this episode, Kristen Reyes-Tarsiuk of CRISTA Ministries demonstrates that in the most trying times, lasting marketing and sales solutions for pervasive issues are an inside job. As a result of empowering her team to overcome any obstacle regardless of circumstances outside their control, CRISTA Ministries saw new inquiries increase 77%. How did they do it? Kristen shares how she and her team a...2022-04-0132 minMarketing Mysteries Solved!The Wabi-Sabi MysteryThe Japanese term wabi-sabi refers to the concept of accepting imperfection in design and life. Few people I know embrace wabi-sabi in sales and marketing like guest in this episode, my friend Steve Moran. Steve is founder of Senior Living Foresight, a thought leadership incubator that publishes 5-10 articles weekly to help senior living leaders excel. He and his team challenge existing assumptions and tackle hard issues, and, he admits, sometimes even make people mad. He and I discuss how to make great connections at events without fearing the few who don’t wish to chat, how to share gr...2022-03-1125 minMarketing Mysteries Solved!The Sales MysteryHow to close more move-ins without being “salesy”? What are key questions to really get families and future residents talking? How best to align sales and marketing teams for best overall results? My guest Mandi Grimes is a true maven of sales for senior living communities, leading sales teams for some of the biggest names in the industry: Senior Star, Brookdale and J&M Family Management. Mandi is an expert on sales training and best practices, lead generation and successful conversion tactics, as well as driving multi-channel digital marketing growth. Listen in for her secrets to softening and guiding the...2022-02-0731 minMarketing Mysteries Solved!The Empathy MysteryBrené Brown and nursing scholar Theresa Wiseman agree there are four attributes to empathy: to be able to see the world as others see it, to be nonjudgmental, to understand another person’s feelings and to communicate your understanding of that person’s feelings. This episode features guest Lola Rain, an expert at integrating the right people with the right processes to improve sales, marketing, and organizational health in senior care organizations. She and I discuss the unique power women have to identify, assess and address integrated issues – particularly due to our innate gift for deep empathy. Listen for secrets...2022-01-2632 minMarketing Mysteries Solved!The Social MysteryWhat if there is a natural fluidity to connecting with people on the web just as in real life? In this episode, my guest Dr. Seth Hall describes his family’s generations-long commitment to forming genuine bonds with patients, team members and all people that flow into his practice. He embodies what it means to be social online, demonstrating that it’s less about platforms, clicks and shares and more about authenticity and consistency. We also the discuss the loneliness dentists and doctors can face in private practice and the importance of connecting with people even when our minds tell...2021-12-0126 minMarketing Mysteries Solved!The Cold Case MysteryHow do you rebrand and rename a 60-plus location organization while preserving 40 years of existing brand equity then update dozens of collateral pieces – all in less than 9 months? One step at a time. My guest Missy Day has 24-plus years of experience leading corporate marketing initiatives for billion-dollar corporations, and I have been rebranding organizations like this one for 20-plus years – yet at one point in this case, Missy and I were both stopped cold. Not one of the brand names under development was resonating with the stakeholders. Listen to find out how we rescaled the project, developed more than...2021-10-2333 minMarketing Mysteries Solved!The Vision MysteryHealthcare marketing is plagued by low-level tactical thinking. This same mindset leaks into personal lives, too, with folks settling for the status quo. Especially in the most trying times, extraordinary organizations lead with vision to paint a clear picture of the future and inspire sound marketing as well as operational and financial decisions. This demands that leaders be clear and focused in their life's work. In this episode, Wendy talks with her long-time friend and mentor Dr. Brett Kessler, Trustee of the 14th District at the American Dental Association. They explore how vision solves many mysteries, illuminating the path...2021-10-1331 minMarketing Mysteries Solved!The Identity MysteryToo often dental and medical practices get lost in a sea of sameness when it comes to marketing. How does a practice set itself apart from the competition? A smart detective goes deep in understanding the identities of everyone involved. In this case, it’s prudent to document the practice’s true identity and gain a deep understanding of who each of the practice’s direct competitors are. Figuring it out on one’s own can lead to myopic thinking. In fact, it matters less what the dentist or doctor thinks – what matters most is how the patients perceive the identi...2021-09-0934 minMarketing Mysteries Solved!The People or Process MysteryIn complex cases, detectives rarely work alone. They collaborate with other experts to add up all the clues – think photographs, fingerprints and receipts pinned to cork board with yarn connecting them. This visual gives the whole sleuth team a bigger picture and often leads to solved mysteries. In this episode my guest Alex Lopez and I discuss how working together to map out marketing processes, destinations and goals can unify the team and set the right course for long-term success. Too often executives at healthcare and senior care organizations fear that marketing people are to blame for campaign underperformance; in...2021-08-2530 minMarketing Mysteries Solved!The Connection MysteryThe digital marketing trend lured this dentist in private practice into thinking SEO alone would be the secret to his marketing success. When new patient traffic plateaued, he was ready to diversify his marketing plan for more sustainable results, but was at a loss as to how to accurately accomplish that. Too often, he points out in our interview, dental practices throw darts in the dark to find the right marketing mix, and he was falling victim to that flawed method, too. By listening to his patients and communicating with his team, he not only mastered his marketing plan...2021-06-2239 minMarketing Mysteries Solved!The Grinding Halt MysteryThis marketing mystery was so confounding it had my heart drop to my toes. It was no mystery what caused business to come to a grinding halt – that was alarmingly clear – but how to crack the case and get sales back on track seemed at first baffling. In the years leading up to this catastrophic event, my guests in this episode pragmatically laid the foundation for what would become a swift resolution. In the end, they successfully faced the most incredible sales and marketing challenge of their careers. Guests on this episode are Rob Gochoel and Oliver Frum of PreXi...2021-05-2539 minMarketing Mysteries Solved!The Listening MysteryThe lure of digital marketing as a panacea for all marketing mysteries had an executive of a senior living organization running down a dark hole, chasing unqualified leads. With further investigation, he found a big break in the case: listen first then broadcast the right message across digital outlets and far beyond. How can you use listening to focus marketing efforts? How can you uncover the real opportunity now in marketing rather than going down a dark hole? In this episode, you will learn the key to both solutions. 2021-04-3027 minMarketing Mysteries Solved!Welcome to Marketing Mysteries Solved!Introducing Marketing Mysteries Solved, a podcast where we talk to dentists, doctors and leaders in senior living, medical organizations, healthcare systems and hospitals about real-life marketing challenges and how to crack each case. Their stories are full of clues and suspects, but only one real culprit. Together, we get down to the bottom of what's really happening and how to solve the mystery, always offering insights listeners can put into practice on their own for stronger marketing results. Join Wendy O'Donovan Phillips, CEO of Big Buzz as she guides listeners from mystery to case closed. 2021-04-2909 minThe Bulletproof MarketerHealthcare Marketing with Wendy O’Donovan PhillipsMarketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services.
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy...2021-03-3000 min
The Bulletproof MarketerHealthcare Marketing with Wendy O’Donovan PhillipsMarketing within the healthcare industry is...tricky. How can you present your business and bring in critical sales without coming across as too business-like and promotional. People don’t want to think of their healthcare services as a brand; they want to know their concerns are being met by real doctors and specialists. This week, I had Wendy O’Donovan Phillips on to talk about how to responsibly, ethically, and profitably advertise your healthcare services.
Wendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering strategy and consultation to drive focused marketing efforts for executives and teams nationwide. Wendy...2021-03-3000 min
Dentistry Uncensored with Howard Farran1486 Wendy O'Donovan Phillips, CEO of Big Buzz, with Marketing Tips to Finish 2020 Strong : Dentistry Uncensored with Howard FarranWendy O’Donovan Phillips is CEO of Big Buzz, an agency delivering focused marketing efforts for dentists and dental teams nationwide. She is the author of "KABOOM!: The Method Used By Top Dentists for Explosive Marketing Results," has been published in The American Academy of Cosmetic Dentistry magazine and has been quoted in Forbes, The Washington Post, ABC News and Chicago Tribune. The American Dental Association hired Phillips as an expert consultant in marketing. She regularly lectures for dental organizations and associations in front of audiences ranging from 25 to 5,000 attendees. She sits on the board of AllHealth Network, which ha...2020-10-261h 13
The Mindfluence Revolution069: Wendy PhillipsDiscover how to avoid the top 5 ineffective marketing habits by building an effective marketing plan. Unless you are a marketing expert, you don’t know everything you need to know about strategic marketing. And, according to Marketing Expert, Wendy O’Donovan Philips, you have more to lose by not investing in marketing. Tune in to hear how to construct a highway of new business to drive straight into your company. Also, stick around to the end for this week’s Mindfluence Challenge on how to begin stepping up your marketing game. Key Takeaways: [2:04] Learn m...2016-06-2900 min