Wendy Shlensky - Podcast Details

Shows

The Bendy ShowInside Forrester Wave and Gartner MQ ft. Elena HutchisonBeth Torrie and Guest Elena Hutchison discuss best practices in major evaluations like Forrester Wave and Gartner MQ, and answer why these evaluations are so important. The duo breaks down the key pillars and shares best practices in the evaluations processes and even recommends ideal team formation. Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee Follow us on Social: The Bendy Show Website: https://www.thebendyshow.com/ Beth’s contact info: Email: beth@torriecommunications.com Twitter: @bethtorrie ...2023-05-2634 min

The Bendy ShowGartner Cool Vendor: How Startups Can Earn this Coveted AwardThis episode Beth & Wendy discuss what every tech startup dreams of: How to become a Gartner Cool Vendor. Beth has had several clients become Cool Vendors. In starting her own company, Wendy immersed herself in understanding the nitty gritty of the Cool Vendor process. Listen as these Analyst Relations experts discuss their experiences with how becoming a Cool Vendor can shape your company’s story. Show your support for the Bendy Show by becoming a monthly supporter or buy us a coffee Read Beth’s Cool Vendor companion blog post 2023-05-1728 min

The Bendy ShowLearning with Leaders: Social SellingWendy Shlensky interviews Laura Erdem Social Selling Linked In Course⁠ LinkedIn Social Selling Pod with Laura Erdem Laura Erdem shares her wisdom regarding using analyst research as a sales person. Just like Analyst Relations, there are few shortcuts. Personalization is really what makes social selling score! If you want to be considered for an interview, please contact: Wendy Shlensky wendy@canopycommunication.com --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2023-05-0814 min

The Bendy ShowLearning with Leaders: AWS AR (Amazon Web Services Analyst Relations) Director Arthur BaileyLearning with Leaders Wendy Shlensky interviews Arthur Bailey, AWS AR Director Learn some expert moves from Arthur Bailey Working with analysts on the learn side of AR Using AR to drive sales Demonstrating the value of Analyst Relations to stakeholders If you would like to be considered as a guest for The Bendy Show, please contact Wendy Shlensky, wendy@canopycommunication.com with your pitch --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2023-04-1819 min

Attributed - A podcast by DreamdataAnalyst Relations - the missing link in your B2B marketing strategy?Analyst Relations - the missing link in your B2B marketing strategy?Have you considered implementing an Analyst Relations (AR) strategy?Join our next guest, Wendy Shlensky, an AR expert with over 20 years of experience working with industry analysts at Canopy Communications & Marketing, as she shares her knowledge and insights on how AR can drive revenue through influence.You’ll learn:- What AR actually is? / Insights all CMOs should know- Why is it important?- When you should start thinking about implementing it...2023-04-1735 min

The Bendy ShowCreating collaboration with content marketing Wendy Shlensky interviews content marketer extraordinaire, Ger Adlum. We all want the same goal, creating collaboration with content marketing. We want to uplevel our brand in the market. How can analyst relations and content marketers improve their relationships? Listen to this pod to get some ideas. If you want to be considered for an interview, please contact Wendy Shlensky wendy@canopycommunication.com +1 617 256 7363 --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2023-04-0536 min

The Bendy ShowTransitioning from Research Sales to Engaging AR Leader Julius Hemingway, a former Forrester Research sales rep shares his story about his recent transition from research sales to analyst relations. He also shares his insights about the complexities in communicating the business value of AR Programs and their research contracts. Also listen to hear tips to maximize relationships with your research account managers. Beth Torrie beth@torriecommunications.com 917-207-1658 @bethtorrie --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2023-03-2138 min

Rockstar CMO FMThe Ending the Year Under the Influence with Jason Falls and Beth Torrie and Robert Rose Makes Predictions with a Cocktail EpisodeA long play 12" extended version this week as we close out 2022 with a big year-end show.As regular guest Jeff Clark enjoys his holiday, Ian Truscott catches up with Jason Falls, who we first met in episode 95, almost exactly a year ago in the first show of 2022. Jason is an award-winning strategist and widely read industry pundit, the author of 3 books, including Winfluence and has a podcast of the same name and has been recognised as a top influencer in influence marketing, social media marketing and technology by Forbes, Entrepreneur, Advertising Age and others.Recently Ja...2022-12-311h 23

This Week in Innovation#RunupToNRF23: Wendy Shlensky on the Strategic Nature of Analyst RelationsWendy Shlensky is an out of the box thinker and Analyst Relations maven. What is a maven? It is someone who translates complexities into lay language. She has been working in with industry analysts for over 20 years, starting at Giga Information Group, Forrester Research, starting the analyst relations program at Cognizant, creating a CoE at Infosys, starting a program at HGS before starting her own analyst relations advisory consulting firm, Canopy Communications & Marketing, Inc. We discuss how to effectively engage analysts at any conference. Be sure to check out the Bendy Show https://www.thebendyshow.co...2022-10-2838 min

The Bendy ShowAce the Demo - Part 1Learn from Analyst Relations experts at how to deliver the best demo for an analyst How do you create the best demo possible? Connecting the dots for the analysts on what the differentiators are? What are some of the most important aspects for analyst relations This is the preview for acing the demo - please share your questions with us for what else you want us to cover regarding acing the demo. Beth’s contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workin...2022-10-2310 min

The Bendy ShowInvestors & Analysts - Let’s get the lingo right . . .One of the first things to learn is we don’t brief investors - we pitch them and we don’t pitch analysts, we brief them. In this episode we discuss how the pitch and briefing are both similar and different. We discuss what kind of information excites which audience. Remember language matters, especially with analysts. . . Beth’s contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in...2022-09-1116 min

The Bendy ShowAnalyst Summits, where one vendor hosts several analyst firms at one timeWant to know best practices of hosting an analyst summit (an event where a vendor hosts several different analyst firms at one time), join this pod to learn about planning, content and follow up from a summit. Beth’s contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2022-08-0719 min

The Bendy ShowTop 10 Skills to Succeed in Analyst RelationsAnalyst Relations is one of the fastest growing jobs according to Linked In. To that end, Beth & Wendy talk about what are the skills needed to excel in Analyst Relations as we want to aid career changers to think about joining the career we both enjoy. If you want more details on the skills, check out Beth's recent blog . Beth analyzed 50 analyst relations job posts to help us understand what skills companies are looking for in these roles. If you are in AR or a recruiter in AR and want to join Beth's LinkedIn only fo...2022-07-3122 min

The Bendy ShowSimplifying Analyst Relations (AR)Do you wonder what Analyst Relations (AR) is all about? if so, this is the episode where Beth & Wendy simplify and explain AR to all. Whether you are new to AR, have always struggled to explain AR to your friends or family, or are friends/family of someone in AR and want to know more. . . This podcast is for you! Please write to Wendy/Beth to let them know if we have explained it thoroughly. Beth’s contact info: beth@torriecommunications.com @bethtorrie www.linkedin.com/in/workingmom/ Wendy’s co...2022-07-1121 min

The Bendy ShowEverything you wanted to know about a career in AR with AWSInterview with Steven Armstrong, VP, WW Analyst Relations, AWS Resources mentioned: How to apply for open positions: go to aws.amazon.com and look for reqs on the careers page The Magnolia Story, Chip & Joanna’s first book from HGTV Deep Work by Cal Newport Eric Thomas Jocko Willink David Goggins Mac Miller, rapper from Pittsburgh Connect with Wendy & Beth: Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wend...2022-06-2626 min

The Bendy ShowSeason 2: Maximize your time at Analyst EventsListen to this episode to learn tips to rock your attendance at analyst events Pre-event, during, post event 1:1s, socializing, attending the sessions Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2022-04-1112 min

The Bendy ShowAR: Focus on ServicesListen to this episode to learn about the differences between services and software Analyst Relations With a quick intro to Advisor Relations Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2022-03-2719 min

The Bendy ShowThe Bendy Show: Do you really need a research contract?Listen to this episode to learn: Do you really need a research contract to have a successful Analyst Relations program? Check out our blog on this same topic! Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2022-03-0616 min

The Bendy ShowThe Bendy Show guests on TWiNN - 5 Pieces of Advice Every Founder Needs to Know About Analyst RelationsOriginal Air date: Aug 2, 2021 - advice - timeless. This week on #ThisWeekInInnovation podcast we discuss the 5 pieces of advice every Founder needs to know. I’m joined by Wendy Shlensky, Principal/Owner and AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications for a wide-ranging discussion on the art and science of analyst relations. Beth and Wendy explain why each of the below 5 points are so important. For the record I agree with all their points. Analyst Relations is really expensive. You need to know what your AR goals are Analyst Relations is slow...2022-01-3043 min

The Bendy ShowOn the road with The Bendy Show - Analyst Relations Rockstar. . . .Alyssa GilmoreListen to this episode to learn: What are the business benefits of AR? Alyssa’s Master Move! The one key item AR MUST have to be successful How does Bloomberg measure success? Resources in the Pod: Monster Energy Drink ARInsights’ Architect Contact us for more information, ideas, or you want to be interviewed: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- Support this podca...2022-01-1615 min

The Bendy ShowThe Bendy Show guests on TWiNN - How To Maximize Your Time in a Vendor BriefingWendy Shlensky, AR Maven, Canopy Communications and Beth Torrie, Owner, Torrie Communications joined Jeff Roster from This Week in Innovation in a recent Clubhouse room to discuss how a Founder/tech executive can maximize their time in a vendor briefing. It’s a very good discussion about the ins and out of a briefing from both the analyst and analyst relations perspective. Listen to tips to kickstart your Startup AR or when starting to work with industry analysts. Learn what’s different between an analyst briefing and an investor pitch. We even have a good back and forth...2021-11-2750 min

The Bendy ShowThe Bendy Show featuring Anjali Yakkundi, Product Marketing Expert and former Forrester AnalystWhat will you learn by listening: An expert’s top findings from working both sides of the aisle Top AR Tips from the analyst POV Examples of how to measure the real business benefits of Analyst Relations Resources: Read more from Anjali: Top Five Tips To Nail Your Next Analyst Briefing The Checklist Manifesto by Atul Gawande Contact info: Contact us to discuss topics you want us to include on future shows or if you want to be interviewed: Beth Torrie, Founder & CEO of Torrie Communications beth@to...2021-11-2114 min

The Bendy ShowStart-Up Analyst Relations: Iterate - Rinse - RepeatThis podcast is focused on Analyst Relations (AR) for Start ups (#startups). This Bendy Show discusses: The goals of AR How to connect sales with analyst relations The best practices in working with sales When should a startup invest in AR Beth Torrie is an expert at Start-Up AR and can be found at beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom Wendy Shlensky has started to work with Start-Ups this year: Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ Contact us to discuss topics yo...2021-11-1713 min

The Bendy ShowAnalyst Relations & Sales - Pleasantly PersistentAre you in tech sales and trying to understand how to use a Magic Quadrant? Are you an Analyst Relations (AR) pro, trying to build a relationship with sales? Then this podcast is for you! Beth’s contact info: beth@torriecommunications.com @bethtorrie https://www.linkedin.com/in/workingmom Wendy’s contact info wendy@canopycommunication.com @WLS26 https://www.linkedin.com/in/wendyshlensky/ --- Support this podcast: https://podcasters.spotify.com/pod/show/thebendyshow/support 2021-09-2111 min

CX FilesWendy Shlensky - HGS - CXOutsourcers and BPO in 2019Wendy Shlensky is the Global Head of PR and AR at Hinduja Global Services (HGS), based in New York. Wendy was a speaker at the recent CXOutsourcers event in Windsor, UK, so I called to catch up on her conference takeaways and views on the future for BPO and CX in 2019. https://www.linkedin.com/in/wendyshlensky/ https://www.teamhgs.com/ https://knowledge-executive.com/cxoutsourcers/2019-04-1212 min