Shows
B2B Breindump#12 Succesvolle LinkedIn B2B-Campagnes (met Wendy van Gilst)Deze aflevering spreek ik met Wendy van Gilst over LinkedIn advertentiecampagnes.
We hebben het over:
De juiste campagne voorbereiding
De opzet van je campagne
Content en ad formats
Hoe stel je het juiste budget?
Hoe optimaliseer je campagnes als ze al live staan?
Tips en strategieën
Ken jij iemand die te gast moet zijn bij de volgende sessie?
Stuur een DM naar Denny van Veen.
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Intro: Stylish Rock - Intro Only (Hot and Dangerous) van BrightestAvenue.
2024-07-0147 min
LinkedIn for BusinessS5,E2 The basics of a good LinkedIn profileIn this episode I explain the basics of a good LinkedIn profile to attract customers. I explain how you can leverage your LinkedIn profile picture and video, how to create a banner, write a good About section and add a super valuable CTA. After this I will cover the first steps to become more visible.
2023-05-1729 minLinkedIn for BusinessS5, E1 The importance of LinkedIn pages for businesses with Erica KesslerIn this episode Erica Kessler joins me to talk about the role that LinkedIn pages play for business. She also explains why C-level presence is so important to stay ahead of your competitors. Erica shares a lot of tips and insights which you can implement today in your LinkedIn strategy.
Do you want to reach out to Erica or learn more?
Erica on LinkedIn: https://www.linkedin.com/in/erica-kessler
Erica Kessler - LinkedIn for Leaders: https://www.linkedin.com/company/erica-kessler/
2023-04-0832 min
LinkedIn for BusinessS4,E8 Live on LinkedIn, everyday! With Aramik GarabidianLive on LinkedIn, every day of the last 3 years. Aramik did it, and does. He never skips a day. What does this do for your personal brand and why does he do it? In this episode Aramik shares a lot of very inspiring tips for entrepreneurs to really connect with their customers and get the most out of LinkedIn.
2023-02-2233 minLinkedIn for BusinessS4,E7 Does a large following base equals success with Martijn HoltesIn this episode I speak with Martijn Holtes. If somebody knows how to do personal branding it's Martijn. I'm always impressed by is inspiring content, especially his carousel posts. Martijn has worked on his personal brand for years and grew strong presence on LinkedIn.
He shares his thoughts on the importance of having a large following base. Does it mean you are more successful? And if so, how can you grow your following base in a valuable way. And his shares with me some of the things he feels he needs to work on. Lot's of insights an...
2023-02-0737 minLinkedIn for BusinessS4,E6 Rehumanize your brand with content marketing explained by Catharina Sartori MensakWhat is content marketing and what does it mean for your personal brand? In this episode content expert Catharina explains how content creation works and how you can create a simple but powerful content marketing strategy for your own brand. She also shares some great tips about rehumanizing brands and companies. Her tip? It takes time but it is worth it!
Find Catharina on LinkedIn here: https://www.linkedin.com/in/catharina-mensak/
2022-12-1229 minLinkedIn for BusinessS4, E5 Should being a mom be part of your personal brand with Celine VerhoefCombining family and work, it's hot topic. Especially since Covid. Should being a mom be part of your personal brand? And is it possible not to mention you have kids when present yourself online or is this almost impossible because it is such a large part of how you are? In this episode I speak with Celine Verhoef, owner of working mom platform Zakenmama, about the question I personally have as well. How should you build your personal brand when you are a working mom?
You can connect with Celine Verhoef on LinkedIn https://www.linkedin.com/i...
2022-12-0629 minLinkedIn for BusinessS4,E4 Photography, how does it impact your personal brand with Inge ThöneIn this episode Photographer Inge Thöne explains how important good pictures are for your personal brand. Inge believes pictures should show who you really are and should reflect your personality, to build the foundation for your brand. For more information about photography you can find and connect with Inge here: https://www.linkedin.com/in/ingethone
2022-11-2928 minLinkedIn for BusinessS4,E3 The power of employer branding with Cosmina ComanIn this episode Cosmina explains why employer branding is important and how employers can really empower their teams to create powerful personal brands. We also take a look at the future of employer branding.
2022-11-2129 minLinkedIn for BusinessS4,E2 Personal Branding done by an introvert with Caisha SheikhIn this episode I speak with personal branding coach and expert Caisha Sheikh. In this episode Caisha explains how personal branding works for introverts. Besides of this, she shares her own impressive journey and learns us why it is important not to compare yourself with others. If you want to connect with Caisha you can find her on LinkedIn: https://www.linkedin.com/in/caishasheikh
2022-11-1530 min
LinkedIn for BusinessS4,E1 Video for personal branding with Annika HopstakenIn the first episode of season 4 I speak with a very special guest! Annika is video creator and helps entrepreneurs and business owners to tell their story and be visible with video content. So who else to ask all about video content for personal branding than Annika! In this episode she shares a lot of very useful tips from standing in front of a camera to creating a successful strategy. If you want to connect with Annika you can find here: https://www.linkedin.com/in/annika-hopstaken
2022-11-1029 minLinkedIn for BusinessS3,E9 Influencer Marketing on LinkedIn, this is why it’s such an opportunityInfluencer marketing, we know it for B2C brands but why is this such an opportunity for B2B brands and why do we not see it often (yet). In this episode I share my thoughts with you.
2022-11-0215 minLinkedIn for BusinessS3,E8 LinkedIn strategy for business owners and entrepreneursIn this episode I want to inspire you on what a LinkedIn strategy for a business owner or entrepreneur should look like. This strategy can include personal branding, organic and paid activities. All of these can work for you, because building trust around your business is what matters most.
2022-10-3019 minLinkedIn for BusinessS3,E7 Use your personal brand to generate leadsIn this episode I explain how to generate leads with your personal brand. Small spoiler, there is no demand without brand!
2022-10-2317 minLinkedIn for BusinessS3,E6 Optimize your LinkedIn campaigns for success with these tips and tricksAre you looking for successful LinkedIn campaigns? Than this episode is for you! In this episode I give you tips and tricks which you can implement right away to increase the results of your LinkedIn campaigns.
2022-10-1915 minLinkedIn for BusinessS3,E5 Story time: How I got a senior marketing role without the right experienceIn this episode I share with you how I got a senior marketing role without the right work experience. This story shows you the power of personal branding but also how you can shape your brand in a way that it helps you to get interviews.
2022-10-0918 minLinkedIn for BusinessS3, E4 How to make your (sales) teams enthusiastic about personal brandingActivating a group of people to start personal branding can be challenging. Often people see the value but after a training or session they forget about it or do not prioritize personal branding. In this episode I explain how to change this and activate your (sales) teams!
2022-09-1517 minLinkedIn for BusinessS3,E3 When personal branding doesn’t have your priority or focusIt happens to all of us, at some point in your career you don’t prioritize your personal brand. This can be for several reasons. In this episode I want to inspire you and trigger you the ask yourself the right questions to find out if your ok with not prioritizing time for personal branding.
2022-09-1117 min
B2B Social Growth: Presented By Tribal ImpactThe Importance Of Personal Branding For Employees With Wendy van Gilst From LinkedInContent shared by employees receives 8x more engagement than content shared by company channels and brand messages are re-shared 24 times more frequently when posted by an employee versus the company's own social media channels.It's not surprising that people want to deal with people, not logos.Join Tribal Impact's Justyna Brownbridge who'll be talking to Wendy van Gilst, Client Solutions Manager at LinkedIn, to discuss the importance of personal branding for employees. ⭐ What is personal branding?⭐ Why should business leaders help employees build their brand online?⭐ The role of personal branding in the...
2022-05-1257 minLinkedIn for BusinessS3,E2 Advertising on LinkedIn with small(er) budgetsOften I near people think LinkedIn is too expensive. But often LinkedIn is the place where your audience is active. So how do you advertise on LinkedIn with small(er) budgets?
2022-01-2315 minLinkedIn for BusinessS3, E1: Personal branding for new beginningsTime for a new podcast! In this episode I talk about new beginnings. We have a lot of new beginnings in our life. How do you get ready for a new beginning and what should you think about?
2022-01-1019 min
The Social Selling PodcastS1 E7 - Personal Branding Tips With Wendy Van Gilst From LinkedInJoining Daniel Disney in this episode of The Social Selling Podcast is the personal branding superstar who is working at LinkedIn, Wendy Van Gilst! Wendy has been building her personal brand on LinkedIn (whilst working there) and using it to help her sell and provide an even better experience and service to her customers. Wendy shares the key steps required to building a successful personal brand on LinkedIn and how you can do the same. You'll enjoy this one! If you haven't already make sure you check out Gong.io, the biggest revenue intelligence platform out there a...
2022-01-0434 min
The Business Storytelling Podcast258: How to use LinkedIn for personal branding the right way - with Wendy van GilstWendy van Gilst, a Netherland-based podcaster and personal branding expert, joins Christoph Trappe on this live recording of the Business Storytelling Podcast to talk about building personal brands on LinkedIn.
Connect with her on LinkedIn: https://lnkd.in/ercN89j
On Twitter: https://lnkd.in/egHxzxM
Christoph's content performance book: https://lnkd.in/e3dWVd5
Subscribe to future podcast episodes: https://lnkd.in/eFBsw73
Episode with Jo Miller on personal branding: https://lnkd.in/edQRR7s
2020-11-3033 min
TheInquisitor Podcast with Marcus CauchiWhy And How To Build Your PERSONAL Brand On LinkedInWendy van Gilst is a personal branding expert who also happens to work at #LinkedIn as a Client Solutions Manager. She shares a plethora of insights on how to build your personal brand on LinkedIn and why it is so important. Practical, no fluff and instantly applicable, Wendy and I discuss the practical side of personal brand building - what to do and what not to do.
Contact Wendy via linkedin.com/in/wendyvangilst
Websites
wendyvangilst.com (Personal Website)
socialwendyvangilst.blogspot.ie (Blog)
Twitter: wendyvangilst
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Book a confidential 1 to 1 with me using this link https...
2020-10-311h 06LinkedIn for BusinessS2,E7; Create challenges to grow your personal brand like Ewoud Uphof!In this episode Ewoud explains how he uses challenges to grow his personal brand and to learn what works and doesn’t work on LinkedIn. He shares some tips and his own experience to be more successful; like asking for help and focusing on a few topics in stead of many. Do you want to connect with Ewoud? You can reach him here: https://www.linkedin.com/in/funnel-expert
2020-10-2129 minLinkedIn for BusinessS2,E6: How to use numbers like SSI score the measure your personal branding successPeople often measure success based on number of likes, SSI score or going viral. I disagree with this and in the episode I explain why and how you should measure success.
2020-09-2716 minLinkedIn for BusinessS2,E5 Personal branding for business leaders with Phil SzomszorIn this episode Phil tells us all we need to know about personal branding for business leaders. He explains the different steps and shares some benefits. And, he is asking me for advice on his own videos! Do you want to continue the conversation with Phil? You can find Phil on LinkedIn: https://www.linkedin.com/in/philszomszor
2020-09-2228 minLinkedIn for BusinessS2, E4: Creating your own unique content with Christoph TrappeChristoph is a real content expert and creates multiple blogs, videos and podcasts per week! So we can learn from the best in this episode. He not only shares tips but also explains which tools he uses to create the content. Listen to Christoph’s podcast here: http://ctrappe.online/podcast or connect with him here: https://www.linkedin.com/in/christophtrappe
2020-09-1627 minLinkedIn for BusinessS2, E3 Why do I make this podcast?Why do I make Personal Branding The Podcast? What have I learned so far? In this podcast I share the story behind this podcast and the app that I use the record this. I’m being very honest about everything and I hope this inspires you to start creating your own content!
2020-09-0116 minLinkedIn for BusinessS2, E2: An inspiring job search strategy with Niels ZeeIn this episode Niels Zee shares is strategy behind his job search. That his strategy works is clear, in a couple of days he had more than 30 people reaching out to him with job opportunities and freelance opportunities. He also explains why connecting on LinkedIn is like dating. Do you want to continue the conversation with Niels or connect? You can find Niels via https://www.linkedin.com/in/niels-zee or via Nielszee.com
2020-08-2427 minLinkedIn for BusinessS2, E1: My personal branding experienceA new season of Personal Branding The Podcast! The season starts with a personal story about my journey to the professional I am today. Personal branding played a big part and it still does. I changed industries and jobs while using my personal brand. If I can do it, you can do it too!
2020-08-1721 minLinkedIn for BusinessE10: a chat with Justyna Brownbridge about the benefits of employee advocacy for personal brandingJustyna is one of those people that you can’t miss in your feed. She is a great example of doing personal branding right. In this episode we discuss how she is managing her personal brand and the benefits of having an employer who invests in your personal brand. Do you want to connect with Justyna or continue the conversation? Visit her LinkedIn profile: LinkedIn.com/in/justynabrownbridge/
2020-08-1128 minLinkedIn for BusinessE9: A conversation with Ian Moyse about his personal brand and almost 40.000 followers on LinkedIn!If somebody knows how to build a strong personal brand it’s Ian! His activity on social is impressive and his reach is very serious. In this episode he explains how he got to where he is right now and what it takes to get there. Do you want to connect with Ian? https://www.linkedin.com/in/ianmoyse
2020-08-0429 minLinkedIn for BusinessE8: Neuromarketing to build a strong personal brand with Joey van der Veen.In this episode Joey explains us how we can apply some of the neuromarketing principles to build a strong personal brand. He shares some tips and tricks from his own experience that we can apply right away! Connect with Joey via LinkedIn.com/in/joeyvanderveen
2020-07-2124 minLinkedIn for BusinessE7: The relationship between digital selling and personal branding.In this episode I speak with Liselot about digital selling. She tells how this relates to personal branding, why it works so well and what the future brings! Do you have a question for Liselot or you want to get in contact? You can reach here: LinkedIn.com/in/lhomburg
2020-07-1328 minLinkedIn for BusinessPersonal Branding The Podcast E6: Content!What type of content should you share? How often should you share content and how do you measure success? This episode is all about content for your personal brand.
2020-07-0723 minLinkedIn for BusinessPersonal Branding The Podcast E5: A conversation with Jean-Paul about personal branding in ITFinally I made it happen, my husband joined me for this podcast! He shares his thoughts and experience around personal branding in the IT sector. Jean-Paul believes a good personal brand is build based on 3 parts that work together; internal, external and social. Do you want to learn more about growing your career in IT? Than this podcast is made for you!
2020-06-2926 minLinkedIn for BusinessPersonal Branding The Podcast E4: Your LinkedIn profileIn this episode I talk about one of my favorite parts of personal branding, your LinkedIn profile! What is a good profile and what should you share? Inspired? Content with me on LinkedIn!
2020-06-2323 minLinkedIn for BusinessPersonal Branding The Podcast: E3 A conversation with Colin Oliver about the 4 pillarsIn this very special episode I speak with my first guest, Colin Oliver, about the 4 pillars of personal branding. Colin has built a very strong personal brand and shares with us a lot of tips and tricks about building a personal brand and also changing your personal brand. My favorite tip is; don’t be afraid to get yourself out there! Let’s learn from the expert Colin Oliver! If you want to connect with Colin or you want to continue to conversation you can find Colin here: https://www.linkedin.com/in/colinoliver1
2020-06-1532 min
LinkedIn for BusinessPersonal Branding The Podcast - Episode 2: The basics of personal brandingLike everything else in live, the basics of your personal brand need to be right. In this episode I talk about the basics and I encourage you to think about your passion and motivation. What is it you want to be known for? And what do people see when they google you? Get your basics right with the new episode of Personal Branding The Podcast
2020-06-0922 min
LinkedIn for BusinessPersonal Branding The Podcast - Episode 1: Personal Branding and my own experienceIn this first podcast I share with you my own experience with Personal Branding and how it helped me for the first time and still everyday.
2020-06-0609 min2020-06-0500 min