Shows
ProductLed PodcastWhy Some Companies Soar with PLG (And Why Others Crash)In this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss Wes’ new book, The Product-Led Playbook, set to launch on October 8, 2024. This playbook is the no-BS guide to actually implementing PLG, and explores why some product-led companies see millions in ARR, while others don’t.
The book is structured around nine components, which guide companies from building a solid foundation to scaling for exponential growth. The first stage includes crafting a winning strategy, identifying the ideal user, and creating an intentional product model. The second stage involves establishing a frictionless onboarding proc...2024-10-0323 min
ProductLed PodcastWhen to hire, fire, and promote your teamIn this episode of the ProductLed Podcast, Wes Bush and Laura Kluz discuss the crucial process of team auditing, which is essential for hiring, firing, and promoting within a product-led business. The episode provides a comprehensive guide on how to critically evaluate team members based on five core standards: core values, motivation, skill gaps, capacity, and results. Wes highlights the importance of aligning these evaluations with the company's strategic goals to foster a high-performance team culture.
Key Highlights
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1:02: Discussion on making crucial team decisions.2:04: Introduction to the five core standards for...2024-05-0525 min
ProductLed PodcastWhy The Right Environment Matters When You’re Building a World-class TeamIn this episode of the ProductLed podcast, Wes Bush and Laura Kluz discuss how to create an ideal environment for your high-performing team. They chat about the vital role of setting and maintaining high standards, which are crucial to driving team performance.
Wes discusses the standards you need to set as a founder: values, motivation, skillset, capacity, and results. Wes emphasizes that a company's standards greatly influence not just the internal culture, but also how customers perceive and interact with the business.
Key Highlights
2:26: Introduction to...2024-04-2823 min
ProductLed PodcastWhy you need to map out an accountability chart for your product-led businessIn this episode, Wes Bush and Laura Kluz share the significance of mapping out an accountability chart within organizations to ensure clarity and efficiency in role distribution and task execution. They discuss the impact of well-defined responsibilities on accelerating progress and reducing confusion commonly encountered in businesses.
Wes shares insights from his leadership experiences, emphasizing common pitfalls such as premature hiring and the importance of aligning team roles with business growth phases. The episode is a valuable resource for leaders seeking to optimize their team's performance and align with organizational goals
2024-04-0729 min
ProductLed PodcastHow to Crush Product-led Acquisition Bottlenecks and Improve ConversionIn this episode of the ProductLed Podcast, Wes Bush and Laura Kluz focus on an acquisition growth process. They discuss a structured approach involving a 60-90 minute weekly meeting aimed at enhancing not only acquisition but also engagement and monetization aspects of a business. Wes emphasizes the importance of identifying bottlenecks in the business and collaboratively finding solutions as a team, rather than placing the burden on a single individual.
Highlights
02:30: Wes Bush explains the purpose and structure of the weekly growth meeting.
06:27: Discussion on identifying and prioritizing b...2024-03-0918 min
ProductLed PodcastThe One Meeting You Need to 2x Your Growth RateIn this episode, Wes Bush and Laura Kluz emphasize the importance of structured meetings and discuss how a well-organized approach can significantly impact daily priorities and your overall business strategy. The discussion covers key aspects of conducting effective meetings, including setting clear agendas, identifying core issues, and brainstorming solutions to foster growth and alignment within a company.
Key moments in the conversation include:
[0:35]: Introduction and the importance of effective meetings.
[2:31]: The significance of aligning meetings with the company's strategic goals.
[4:50]: Highlighting the necessity of action items an...2024-03-0227 min
ProductLed PodcastHow to Create a Value Engine for your SaaS BusinessThis episode dives into the concept of value engines within product-led businesses. Wes Bush and Laura Kluz emphasize the significance of mapping out every aspect of a business, from the initial customer touchpoint to their journey toward becoming a successful customer. He argues that understanding and optimizing these value engines is crucial for organizations to create and capture value efficiently.
The discussion covers the importance of detailed mapping at a granular level, the role of value engines in experimentation and improving business processes, and the differences in value engines between product-led and sales-led companies. A...2024-02-2517 min
ProductLed PodcastHow to Build a Company Scorecard for your Product-led BusinessIn this episode of the ProductLed Podcast, Wes Bush and co-host Laura Kluz dive into the world of company scorecards. They cover the essentials of what a healthy scorecard looks like and how to create your own. Wes gives his practical advice for setting up and maintaining a company scorecard and why he believes manual tracking is the way to go.
Here’s a template you can use to create your own company scorecard.
Highlights
[2:15] Explaining what a company scorecard is
[2:50] The three core groups of met...2024-02-1721 min
ProductLed PodcastHow To Identify The North Star Metric For Your Product-Led BusinessIn today’s episode, Wes Bush and Laura Kluz share all about identifying the North Star Metric for your product-led businesses. They start by explaining the importance of identifying the right North Star Metric, emphasizing its role as a unifying metric that aligns the entire team's efforts towards common goals.
They chat about how an NSM is different in a product-led business and provide examples of good and bad ones. They also share an exercise you can complete with your team to ensure everyone knows how they can contribute to the growth of this metric.
2024-02-1021 min
ProductLed PodcastHow to get more Product Qualified Leads (PQLs) for your SaaSIn this episode, Wes Bush and Laura Kluz examine the use of Product Qualified Leads (PQLs) in a product-led business. Wes explains why PQLs are so important, and how they drive user success. He also addresses the common challenges product-led companies face when identifying PQLs.
Wes then break down the four essential components of a PQL so you can identify your own, and shares some specific strategies you can employ with your team to get more PQLs.
To read more about PQLS, be sure to check out this article.
Highlights:
...2024-01-3124 min
ProductLed PodcastHow to get more Product Qualified Leads (PQLs) for your SaaSIn this episode, Wes Bush and Laura Kluz examine the use of Product Qualified Leads (PQLs) in a product-led business. Wes explains why PQLs are so important, and how they drive user success. He also addresses the common challenges product-led companies face when identifying PQLs.
Wes then break down the four essential components of a PQL so you can identify your own, and shares some specific strategies you can employ with your team to get more PQLs.
To read more about PQLS, be sure to check out this article.
H...2024-01-2724 min
ProductLed PodcastStop Guessing How to Implement Product-Led Growth with Wes BushIn this episode, ProductLed CEO & Founder Wes Bush speaks with Laura Kluz, ProductLed’s Director of Content discuss the newly created Product-Led Assessment. The Assessment is designed to help businesses understand where to focus their efforts to build a successful product-led business.
It measures nine core areas of a business, including strategy, ideal users, free model, onboarding, experience, pricing, data, growth process, and team. The assessment provides a holistic view of the business and helps identify the highest leverage opportunities for growth.
Learn why every business should take the Assessment to learn what the core iss...2023-08-0821 min
ProductLed PodcastWhy We Built a Community for SaaS FoundersIn this exciting episode, we are thrilled to introduce to you a groundbreaking initiative that we have been developing. Get ready to dive into our brand-new Founder Community, a dynamic platform designed to connect ambitious and experienced founders within the industry. Whether you're just starting out or have already achieved great success, this community is tailor-made to provide you with invaluable connections and insights.
Join us as Laura, Director of Content at ProductLed, and our host, Wes, take the stage to share all the exciting details and opportunities this community holds. Get ready to embark on a...2023-05-2320 min
ProductLed PodcastHow ClickUp Aligns their Team around Product-Led GrowthWith the ever-changing landscape of product-led growth, managing large teams and staying on top of everything can seem overwhelming. But luckily, industry experts such as Tatiana Morozova from ClickUp have stayed on track.
As ClickUp’s Head of Growth and Strategy, Tatiana shares their tried-and-tested strategies for leading large teams and streamlining communication across the board. Join us as she gives us a glimpse into the unique team structures and consumer-centered metrics behind ClickUp’s booming success as a PLG company.
If improving your team’s internal processes is something you’re curious about, then we have g...2023-01-2419 min