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Course Access Hub[ACCESS] YouTube to Clients Academy by Wes McDowellWes McDowell's YouTube to Clients Academy is now available for instant download at CoursesDrop: https://coursesdrop.com/course/youtube-to-clients-academy-by-wes-mcdowell/ If you have been comparing options in this spa...
2026-03-0500 minGet Courses Instantly[GET] YouTube to Clients Academy – Wes McDowellGet YouTube to Clients Academy by Wes McDowell - instant access at CoursesDrop: https://coursesdrop.com/course/youtube-to-clients-academy-by-wes-mcdowell/ This is one of the more structured programs on the topic, and...
2026-03-0500 minDownload Courses Now[DOWNLOAD] Wes McDowell – YouTube to Clients AcademyDownload YouTube to Clients Academy by Wes McDowell: https://coursesdrop.com/course/youtube-to-clients-academy-by-wes-mcdowell/ Here is what the training actually covers... They learn how to use YouTube to get more cl...
2026-03-0500 minPremium Courses for Less[SALE] YouTube to Clients Academy by Wes McDowellYouTube to Clients Academy by Wes McDowell is available now at CoursesDrop: https://coursesdrop.com/course/youtube-to-clients-academy-by-wes-mcdowell/ The reason this course keeps coming up in searches is that it give...
2026-03-0500 minBest Price Courses OnlineYouTube to Clients Academy – Wes McDowell | Lowest PriceLooking for YouTube to Clients Academy by Wes McDowell? Get it at the best price: https://coursesdrop.com/course/youtube-to-clients-academy-by-wes-mcdowell/ This training is built for helps service providers, entrepre...
2026-03-0500 minBuy Cheap Courses Now[BUY] Wes McDowell – YouTube to Clients Academyhttps://coursesdrop.com/course/youtube-to-clients-academy-by-wes-mcdowell/
Most people searching for this topic want a course that shows what to do, not just what sounds good. YouTube to Clients Academy is built for helps service providers, entrepreneurs, and small business owners. It covers They learn how to use YouTube to get more clients, The course teaches you how to make your brand stand, and You'll learn to keep your audience interested and use data, while the format uses Free Video Sample The Art of VFX Graphics for Editors. Wes McDowell teaches with a practical, structured approach. That makes YouTube...
2026-03-0500 minCoursesDrop Best CoursesWes McDowell – YouTube to Clients Academy | Best PriceYouTube to Clients Academy by Wes McDowell - available at CoursesDrop: https://coursesdrop.com/course/youtube-to-clients-academy-by-wes-mcdowell/ What stands out about this training is how clearly it moves from They l...
2026-03-0500 min
Great New Courses - Online eLearning With The Best CoachesWes McDowell – The Profitable Website Launchpad – Free Download CourseWes McDowell – The Profitable Website Launchpad – Free Download Course Get this course right here => https://www.greatxcourses.com/courses/the-profitable-website-launchpad-by-wes-mcdowell-free-download-course The Profitable Website Launchpad program is the proven system that...
2024-01-3008 min
Web Design Business with Josh Hall225 - Choosing ONE Marketing Channel (A Case Study) with Wes McDowellFan favorite Wes McDowell is back on the podcast to share what has worked well (and what hasn’t) after focusing solely on ONE marketing channel…his YouTube channel!In This Episode00:00 - Introduction01:55 - Greeting to Wes04:01 - Ultimate business hack05:31 - YouTube locally09:29 - Weighing the choice13:07 - Long form content first15:50 - Subscriber awareness19:29 - Attractors 24:13 - Clarify your niche27:51 - Personal branding29:54 - Have more authenticity34:25 - Can lead to monetization39:24 - When you are your client 41:58 - Know...
2022-11-141h 12Web Design Business with Josh Hall137 - How to use Your Website Alongside Social Media with Wes McDowellWebsite Strategist Wes McDowell (who’s YouTube channel just surpassed 6 million views) shares his thoughts on how web designers and marketers can use their websites alongside social media and other digital platforms in 2021 and beyond.In This Episode00:02 - Podcast prelude02:20 - Review shout-out04:05 - 10 Step Action Plan05:01 - Greeting to Wes07:46 - Podcast to YouTube09:57 - Wes’ perfect client10:55 - Why focus on site14:52 - What a funnel is16:48 - Owning your stuff19:10 - What Google likes20:39 - Content on site21:57 - YouTube stra...
2021-09-131h 02
The Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 25: Which Works Better Email or Facebook Ads? (&More!)Check out more questions I answered... ✅ Should I continue with email or Facebook ads? Email marketing doesn’t seem to work for me as they think it is a scam. ✅ What is the best way to advertise my photography business and get more conversions to my local market? ✅ What tips can you give for a person struggling with conversions but can push traffic? ✅ Would Facebook Ads for service based businesses like emergency plumber the right thing to do? Or just do Google ads or SEO? ✅ Should I have the name of my b...
2021-04-3014 min
Email List Profit SecretsTurn Your Website Into Client Generating Machine (Part 2) | Wes McDowellGot a website that looks a brochure?Maybe you already know it needs a facelift but you’re unsure what to focus on first.You know the stuff that actually brings the money?Well, you’re in luck. My guest today is Wes McDowell (his 2nd appearance now). And he knows how to integrate web design with direct response marketing.He’s the host of the Profitable Website podcast.And we chat about easy low-hanging fruit opportunities to make more money with your webs...
2021-04-2935 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 24: Would A Booking Section on a Photography Website Work? (&More!)Check out more questions I answered... ✅ Would you recommend a booking section on a photography website? ✅ How do you make potential clients understand that they need website even though they have Facebook pages? ✅ Can I get traffic to my website through Google and Facebook? ✅ Any tips of getting people to call through a landing page or website?
2021-04-2307 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 23:Where to Redirect Clients for Your Lead Magnet? (&More!)Check out more questions I answered... ✅ Where do you suggest redirecting clients to after they sign up for your lead magnet? ✅ We recently checked out your latest Google Web Story video and added it to our site. Is it going to help our SEO with Google? ✅ Would you say Facebook is the best way to advertise our hiking tour business? ✅ How often should you update your Google My Business profile? Does it help with SEO if you update more frequently?
2021-04-1608 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 22: How to Set Up Content in Multiple Languages? (&More!)Check out more questions I answered... ✅ What is a good way to let people know we have content in multiple languages? ✅ Do you think IG is the future in 2021? ✅ How do you strategize Facebook Ads for longer buyers’ journey like bigger ticket items like real estate or housing? ✅ What tips do you have for a local beauty salon starting a YouTube to gain local clients? ✅ Would you recommend having two separate websites for a photobooth and photography business for SEO purposes or combine both into one?
2021-04-0912 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 21:How to Restart or Rebuild a Banned Facebook Account? (&More!)Check out more questions I answered... ✅ How to restart or rebuild everything for a banned Facebook account? ✅ Are the browsers discontinuing the FB pixel therefore having to connect with FB through server side? Do you have any insight? ✅ What are some ways to target older/seniors via Facebook? ✅ How do I increase my online course sales? ✅ Can you target ads to people inside Facebook groups?
2021-04-0208 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 20: Does Facebook Ads Work Better for Nonprofits? (&More!)Check out more questions I answered... ✅ Have you used Facebook Ads for nonprofits? ✅ Should I start a new channel or continue same channel for my YT? My channel is mainly in local language. Hindi in India and want to develop in English. ✅Should I put both on my site a pixel I set up as well as the Google tag that FB led me to set up too? ✅I always see FB ads about Linkedin marketing strategies for B2B marketing. I’d like to market trusted advisors, but very skeptical as I’ve ne...
2021-03-2610 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 19: Are Google Search Ads Costly? (&More!)Check out more questions I answered... ✅ How costly are google search ads? ✅ What’s the best way to market our office as a whole even if though we have many divisions? ✅ Should we use ads to get people to our YouTube channel? ✅ What are your thoughts on being a generalist vs niche marketing? ✅ What do you recommend doing if you’re getting great click through rates (and low cost per click) on social media ads but little to no conversions?
2021-03-1909 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 18: Personal Name or Company Name in a YouTube Channel? (&More!)Check out more questions I answered... ✅ What are your thoughts on using your personal name for Youtube channel vs the company name? ✅ Are display ads good for lead generation? ✅ How do you get people to watch your Facebook or YouTube live if you don’t have an email list?
2021-03-1206 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 17: What is the Best Theme for Wordpress? (&More!)Check out more questions I answered… ✅ Is the Ocean Theme for Wordpress with Elementor is a suitable replacement? ✅ What problem should we solve as a Bounce Rental Company Jumping Castles for kids? ✅ Is having an FAQ section on the homepage is not good? What are your thoughts? ✅ Which software do you use for spin the wheel lead magnet? ✅ How would you generate leads for a re-upholstery shop targeting B2B?
2021-03-0509 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 16: Best Way to Get Reviews from Customers? (& more!) Check out answer to these questions... ✅ What is the most economical and effective way of getting reviews from customers? ✅ How to run a facebook funnel using a video? ✅ What are the tips on getting readers to a self-improvement blog? ✅ What are the biggest ranking factors on SEO? Is it content or backlinks?
2021-02-2609 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 15: Factors Affecting Google Ranking? (& more!) Questions answered on this episode are as follows: ✅ Does it affect my google ranking if I change my address? ✅ What colors should I use on my website to build trust? ✅ Which plugin can help monitor leads for a real estate website? ✅ Tips on revamping website?
2021-02-1908 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 14: Best Homepage Info Hierarchy? (& more!) Questions answered on this episode are as follows: ✅ What is your advice for the best homepage info hierarchy for best conversion? ✅ Our featured snippets worth it, and what's the best Linkedin strategy to get them? ✅ What way will you recommend promoting photos in Ireland? ✅ What's a good Wordpress plugin to track which buttons of CTA are clicked on my site? ✅ Tips of Facebook Ads and Landing Pages, especially on Black Friday. ✅ When is the best time to start with Facebook Ads?
2021-02-1210 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 13: Selecting Hashtags on Instagram? (& more!) Questions answered on this episode are as follows: ✅ Any recommendations on how to select hashtags for a service company where the audience is wide? ✅ How to get google map on a public spot? ✅ What messaging can you suggest for a new dentist website? How do you get leads of patients for a new dentist website? ✅ Do you have suggestions for a new youtube channel?
2021-02-0510 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 12: Best Email Marketing Software? (& more!) Questions answered on this episode are as follows: ✅ Best software for email marketing and free for beginners? ✅ In 2020, is it worth it to create PBN (Private Blogger Network) links? ✅ Pricing for an online course? ✅ Any key tacktics for Facebook Ads?
2021-01-2909 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 11: Fine-tuning Your Facebook Ads? (& more!) Questions answered on this episode are as follows: ✅ Are there steps in Facebook Ads you can take to fine tune your account? ✅ Should post on Google be long post? Or short post be effective? ✅ Is having a Facebook Page helpful? ✅ What is the best bidding strategy for Facebook or Google Ads when you are just starting your ads? ✅ Facebook Page is getting likes but no phone calls?
2021-01-2209 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 10: Feedback on Google My Business Posting? (& more!) Questions answered on this episode are as follows: ✅ Do you have any feedback on google my business posting? ✅ What is are some best ghost writer resources to write articles? ✅ Should we post on Linkedin? ✅ Should we be pushing to set an appointment or a more vibrant CTA such as a gated video? ✅ How do I start SEO on a fresh new site?
2021-01-1510 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 9: Quickest Way to Get Ranked in Google? (& more!) Questions answered on this episode are as follows: ✅ Is there a best and quickest way to get ranked in google for a new page? ✅ Do you have any recommendations for drip emails? What is the right timing and do you prefer a copywriter?
2021-01-0810 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 8: Hiring Out Content Creation? (& More!)Questions answered on this episode are as follows: ✅ Can you use Instagram pictures as a Hero Page image?
2020-12-3107 min
The Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 7: Ethically Spying on Your Website Visitors (& More!)
2020-12-1707 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 6: Facebook Ad Targeting Tips (& More!)
2020-12-1007 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessFacebook Ads in 2021: My NEWEST Secret Strategies & Pro-Tips!2020 is a year I’ll never forget for my business (I’m sure you’re the same). I’ve had a few wins...that without you...wouldn’t have been possible. Here’s a couple. After 8 years of serving clients with done for you web strategy and website builds, I pivoted to only serve my Profitable Website Launchpad students and coaching clients. We’ve seen a surge in growth with the Youtube channel and podcast (I finally feel legit with my 100k Youtube subscriber Silver Play Button). But some of you might be wondering…...
2020-12-0728 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 5: My Top 3 Tips for Google Rankings (& More!)
2020-12-0305 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 4: Which Social Platform to Spend the Most Energy On (& More!)
2020-11-1908 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 3: My Favorite Hashtag Strategy for Small Business (& More!)
2020-11-1208 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 2: How to Get the Most Out of Your Marketing Budget? (& More!)
2020-11-0506 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAsk Wes 1: What to do with no testimonials (& more!)
2020-10-2910 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessLive Q&A — Websites, Digital Marketing & More!Every time I run a Q&A I’m blown away by all the fantastic questions I get from my audience! The comments are always buzzing and it just motivates me to serve you more. And this month’s Q&A was no different. That’s why I just had to turn it into a podcast!The best part is normally I charge 300 bucks for a consulting call… But because you’re a part of “Team Wes”, (If that’s even a thing?) I’m happy to share all my best tips with...
2020-10-191h 13The Profitable Website: Digital Marketing Secrets For Small Business SuccessWhat if Your Site Visitors Aren't "Getting" What You Do? (A Live Coaching Call)Have you experienced having that awkward conversation with a customer asking about the services you offer saying… “Oh so THAT’S what you do!? I thought it was _____” Frustrating, right?! If you’re new to web marketing, this one’s easy to trip up on. And frankly, there’s so many moving parts to a full marketing infrastructure, it’s difficult to know where to start first. That’s why on today's podcast I’ve got a coaching call where we dissect David's website that wasn’t being as clear as it should be —...
2020-10-1228 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Make your Website Faster — 9 Quick Wins!Did you know that Google knows exactly how long it takes your site to load? And they don’t like to show sites that they know are going to be a bad experience for their users - that definitely includes slow websites. Imagine having a website that takes 5 seconds to load - frustrating right? Truth is, you’ve actually lost about half of the people that you would have gotten on your website. Not a great stat! Even worse, you don’t just lose the people that come to your website, but you...
2020-10-0534 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow He Did it — A Facebook Ads Success StoryWhat if you could spend $65 on Facebook Ads to get $3000 of sales using a very simple method? Well that’s exactly what Andrew (one of my YouTube subscribers) did! Absolutely nailed it! After reading his email saying how he actually achieved a whopping 65x ROI - I couldn’t help but share his story to help you feel like there is hope if you’re just starting out. Like Andrew, I got you covered! Everything he did, all came from watching my videos and following instructions and tips. You too can...
2020-09-2800 minWeb Design Business with Josh Hall059 - 8 Keys To A Highly Effective Website with Wes McDowellWeb strategist and host of The Profitable Website podcast, Wes McDowell, shares 8 keys to creating a highly effective website. In layman's terms, how to make sure your website actually converts traffic to leads or paying customers.In This Episode03:12 - Welcome to Wes04:42 - Web designer to strategist09:33 - Capitalize on content15:50 - Use pics in a post17:05 - Benefit of videos21:02 - Why “three”24:44 - Tips to avoid the “cheese”26:42 - Deep level of content28:42 - Planning content31:36 - Homepage direction36:52 - Longer c...
2020-09-281h 20The Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Drive Traffic Using Podcast Ads (with Benjamin Shapiro)Did you know that 54% of podcasts listeners say that they’re more likely to consider the brands they hear advertised on podcasts? Knowing that podcasts advertising can be as little as 10-50 bucks per show with additional premium fees for shows of high listenership, this made me realize that there’s a lot of money in Podcasting! Podcasts are a very powerful medium that people will engage for hours at a time — uninterrupted — which means people trust the information they’re getting from the show hosts… including your ad. I wanted to learn more about t...
2020-09-2100 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessPinterest Marketing for Small Business (with Cara Chace)People go to Pinterest when they search for ideas and inspiration, but people also search on how to do something - which is pretty interesting! Pinterest is not a social media platform, but a visual search engine, meaning 89% of people who use Pinterest, use it for inspiration in their path to purchase. AKA They’re looking to buy stuff. Pins on Pinterest are evergreen. Unlike FB or IG, your posts (or pins) stay in the feed forever. They can snowball with momentum and generate traffic for years (without touching it again). You can’t ge...
2020-09-1400 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Get More 5 Star Reviews on GoogleIn a world where information is readily available online, people are doing their homework before choosing who they wanna work with. Having good reviews allows businesses to prove themselves to their potential customers. According to Forbes, 90% of people read reviews before doing business with others and 84% trust online reviews just as much as a personal recommendation. Buuuuut… to get those good reviews, you have to connect with people. Most people want to be helpful, but you have to make it easy on them. You should know who to ask, how to ask and when...
2020-09-0700 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessTikTok for Business (with Keenya Kelly)An accomplished business executive, teacher and inspirational speaker, Keenya Kelly found an amazing opportunity out of sheer boredom during quarantine. Being a happy person as she naturally is, and becoming obsessed with Tiktok made her increase her audience, thereby making more sales and more money, just by posting a very short, yet entertaining video. Awesome right?! You wouldn’t want to miss this exciting podcast as we unveil the unique opportunity behind this amazing platform. A lot of people are going crazy for it, given this very strange time we’re calling 2020. Tiktok...
2020-08-3100 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessYour Website & Digital Marketing Questions, Answered!How would you like to hear my best digital marketing tips?You know, stuff like Facebook ads, SEO, my favorite plugins I’m using right now… All that good stuff that puts more clients into your calendar (yes please!). Well you’re in luck, because on today’s podcast I wanna share with you a recent YouTube live I did answering dozens of digital marketing questions from my audience — small business owners just like YOU. I drop a lot of gold nuggets on this episode and you can tune in and hear them...
2020-08-2400 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe 5 Secrets of Highly Converting Website Copy (with Aaron Wrixon)One of my favorite reasons why I believe every small business should have a client generating website is because it acts as a 24/7 sales person. When I first started building websites for people I thought that a great looking website was the answer. All the top websites that existed out there at the time looked great (so it confirmed my beliefs). My beliefs started to shift though when I started testing the words (or copy) on the websites I was building. That’s when I realized that great copy is the se...
2020-08-1700 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessTroubleshooting Facebook & Google Ads: Live Coaching CallOne of my favorite things to do is to hop on coaching calls with up and coming small businesses. I love seeing my students walk away smiling with an action plan. Coaching calls that trigger lightbulb moment for my students, really light me up (see what I did there?). Okay, but seriously! That’s because just one simple tweak can change a new business owner's life. And today I’m excited to share with you one of those coaching calls on the podcast today. I’m chatting with Jessie and she’...
2020-08-1000 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe 8 Key Elements of a High Quality WebsiteIf you ask any successful online business what’s their secret sauce, they’ll say a quality website. But getting your websites up to Google's gold standard can be tough. When done right though, you’ll be happy-dancing because Google rewards you with free traffic... On the flip side... Back when I first started my web design business, I quickly noticed that the websites I built weren’t getting results. I wasn’t exactly doing Monica’s happy dance when I called clients asking how their websites were doing (only to be d...
2020-08-0300 min
Networking and Marketing Made SimpleEpisode 181: Create And Launch A Profitable Website With Wes McDowellHI! I'M WEB STRATEGIST WES MCDOWELL.
You know the pain of an underperforming website — you might even be dealing with one right now. You spent a lot of time, and maybe even a lot of money on it. So why isn’t it helping your business grow?
Been there. Fixed that.
I use what I know about marketing, messaging, optimization and even psychology to help business owners like you make the most out of their websites to strike the deepest connection possible between you and your potential customers.
I’ll help you ge...
2020-07-3039 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessCreating Powerful Sales Videos With Your Smartphone (with Cielo de la Paz)If you look back at my first few YouTube videos, you’ll probably see how awkward I was feeling. When anyone first starts a video, it’s really common for them to feel uneasy about being on camera (I can relate). Looking back at those videos, I swear I’m only showing 50% of my personality. Since then, I’ve made it a personal project to improve my confidence over time. That’s because if you’ve been following me, you know that I can’t get enough...
2020-07-2700 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Build Massive Client Trust on Your Homepage: Live Coaching Call]A few weeks back I published a ‘coaching call style’ podcast. It shows you how to bump up the conversions on your website with FB & Google ads. Judging by the feedback, my listeners loved it. And on this week's podcast, we’re doing it again. Only this time we’re talking about traffic and conversions for local service-based businesses. If you’re someone who heavily relies on referrals and you know you need to diversify where you get leads from... ...
2020-07-2000 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessLanding Pages That Convert: 6 Profitable Must-HavesHere’s a little fun fact about me. I’m a self-confessed podcast junkie (I listen off-and-on to 30 different podcasts)! Some businesses, some entertainment, or a good story are always in my podcast library. Maybe you’re the same? You know I’m all about improving website conversions. So one day after listening to a podcast on landing pages, it got me curious. How many small business owners really understand how to tweak a landing page so that it generates mor...
2020-07-1300 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessStory-Selling: How to Use Stories to Write Better Copy (with Jules Dan)The other day I was watching a rerun of Seinfeld. It was one of my favorite episodes where George was getting changed after swimming in the pool and Jerry's girlfriend walked in on his ‘shrinkage’. I was laughing my head off. And it got me thinking… Why do we even watch re-runs in the first place? Well, it turns out humans love predictability and get hooked on nostalgia (and of course a great storyline). But not every st...
2020-07-0600 minEmail List Profit SecretsTurn Your Website Into Client Generating Machine | Wes McDowell, The Profitable Website PodcastOn the podcast today, I’ve got Wes McDowell on my show today to demystify how you can turn your website into a client generating machine.He’s a web strategist/designer.And I picked him because he builds websites with a clear end objective.To convert prospects.Here’s what we chat about!👉 How to know whether to start with funnel or a website. Knowing this tip will save you hours of building crazy back end marketing systems.👉 Hands down the best traffic strategy. Wes reveals his ‘gold st...
2020-06-2530 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe Fun Way to Grow Your Email List (Without a Lead Magnet)Capturing your prospective clients is traditionally done with a lead magnet... free content in exchange for their email. What if I told you that you can skip creating a lead magnet, and use something that combines the appeal of Vegas and the excitement of a game show that your potential customers will feel absolutely powerless against? Stay tuned cuz in this episode I will put a spin on your lead generation strategy using a wheel... a spin-to-win wheel that is! Here are the highlights of this episode: 03:47 - W...
2020-06-2200 minThe Profitable Website: Digital Marketing Secrets For Small Business Success5 Steps to High Converting Ads w/ Sherri-Lee WoycikDoing Facebook Ads is absolutely one of the great ways that I like to generate leads. It's where everyone, including your audience, is! Want to unlock the secret to high generating Facebook Ads? Sherri-Lee Woycik, self-proclaimed “Chief Fun Officer!”, is with us today to share what she knows about running Facebook Ads that will actually boost your business. She'll walk us through every step of the way so stay tuned! Here are the highlights of this episode: 07:03 - "Are you sick and tired of posting on your Facebook...
2020-06-1500 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe 1¢ Ad Strategy PERFECT for Local Businesses (Like Yours!)If you’re a local business, your digital marketing ad budgets are blowing up! It's no secret that most of us spend a lot in ads. But what if I told you that you can reach your perfect customer for just 1¢? Remember those radio ads that you hear while tuning in to your favorite radio station growing up? (Some of those jingles are STILL stuck in my head to this day. My SoCal peeps definitely remember the Toyota dealer where you “wouldn’t have got a lemon!”) It just goes to show that th...
2020-06-0800 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Use Powerful Video to Convert Fans into Buyers w/ Arriane AlexanderHaving hundreds of thousands of fans is nice but what you know what's better? Turning them into buyers! Videos will take over marketing in 2021. Today is the best time to start — especially with everything that's happening due to the recent pandemic. It's so powerful - you will be able to reach more people and you can do almost anything you want. We are lucky to have “Rock Your Business” coach and video expert Arriane Alexander, today on this show to give us the best tips on how to convert your fans into buyer...
2020-06-0100 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAll the Ways You Can Target Your PERFECT Customers on Facebook, ExplainedPutting your brand in front of your audience is really the most basic idea of marketing. For me, one of the best ways you can do it is through Facebook Ads. I’ve been running Facebook ads since they were new, and I always keep up to date with the latest greatest targeting options. And… There are a TON of ways you can target audiences with Facebook ads. In this episode, I will help you unlock how you can target the right audience to find your perfect customers in your Facebook Ad cam...
2020-05-2500 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessUnlocking the Power of LinkedIn for Client Generation w/ Scott AaronI am on LinkedIn almost every day but I never realized how powerful it can really be — that it can give me unlimited possibilities for my business — until now. The amazing Scott Aaron, LinkedIn expert, is with us in this episode to help you make LinkedIn your client generating powerhouse. He'll share all his best secrets, tips and tricks so stay tuned! Here are the highlights of this episode: 09:01 - The thing you need to do first that will give you the best chance of getting new customers 12:34...
2020-05-1800 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe Instagram Hashtag Strategy Guaranteed to Grow Your Small Business in 2020Growing your Instagram followers is FREE. But there’s a thin line between effective Instagram strategy and just doing it without any planning. In today's episode, I'll let you in on a little secret on how I do it (and why you should do it too!) No, it's not magic. It's something you're already using... but are you doing it right? This strategy will help your posts be found by your audience today — AND for months and years to come, so stay tuned! Here are the highlights of this...
2020-05-1100 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe Media Marketing Mix That Will Grow Your Small Business Brand w/ Sheryl PlouffeAre you a small business owner that wants to grow your brand in a BIG way? Of course, marketing can help you grow, but it’s all about having the perfect MIX of marketing content. In today's episode, we have Sheryl Plouffe, a video strategist, who will give us invaluable tips on how you should use social media, and she'll show us the right mix of content that will supercharge the growth of your business. Here are the highlights of this episode: 04:45 - The 3 kinds of media that...
2020-05-0400 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Craft an Irresistible Lead Magnet TitleYour lead magnet is the key to create a profitable business... that's if you do it right. What most people don't realize is that the TITLE of your lead magnet is the single biggest difference-maker in whether people will opt-in, or walk away. In this episode, I'll show you how to decide on the perfect lead magnet and how to craft the most irresistible title that will increase your opt-ins and grow your client base. Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Ge...
2020-04-2700 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessEasily 10x Your Content Marketing By Repurposing What You've Got!Content marketing is my favorite way to build a raving customer base over the longterm... but it can be a bit exhausting! I'll share with you my tips and tricks that can help you multiply one great piece of content 10x. Use it up to 10 ways, on different platforms, without having to start from scratch every single time. You'll reach more people, and have a much greater impact without working yourself to the bone. Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating We...
2020-04-2000 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe Perfect Homepage Blueprint for Small BusinessYour homepage is the most important page on your whole website because it's what your customers will usually see first. In this episode, I'll share the perfect homepage blueprint — exactly what to put on your homepage to convert your prospective customers into buyers! Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
2020-04-1300 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Write Email Subject Lines That Get Opened!Nothing beats email marketing for turning someone from a cold prospect into a warm lead, and finally into a buyer. But the first step (and possibly the most important one) to have a successful email marketing strategy is getting your email opened by your prospect. It's all about having a great subject line and I will show some dead-simple formulas to get you started. In this episode, I will give you 8 subject line templates that you can use that I can personally guarantee success with! Sign up for my FREE video ma...
2020-04-0600 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessMy Best Facebook Retargeting Plays to Heat Up Your ProspectsFacebook Retargeting Ads is hands-down the smartest way to spend your ad money. Targeting those people who already know about your business and are somewhat interested in what you offer is much easier than reaching cold leads — more profitable too. In this episode, I'll share with you 5 retargeting ad types that can convert those warm leads to flaming hot customers. Listen in, 'cuz things are gonna heat up! Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesm...
2020-03-3000 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow Your Small Business Will Survive This CrisisWith the Corona Pandemic in full swing, small business owners and entrepreneurs like you are concerned. I recorded this critical episode as a way to help support you through it. What can you focus on? What can you do now that you didn't have time for in your daily routine? And how can you keep the cash flowing so your business can not just survive, but THRIVE once this thing is safely behind us?
2020-03-2300 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessShould You Talk About Pricing on Your Website?Let's talk about $$$$. There's a huge misconception out there that displaying pricing info on your website will take away negotiating power, and lead to fewer sales. Nothing could be further from the truth! In this episode, we'll tackle the topic of why you should put your pricing on your website and how to address all the common business mistakes that most business owners don't realize they're making by leaving price off the table. Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... sa...
2020-03-1600 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAnswering Your Biggest Facebook & Instagram Ad Questions!Facebook and Instagram ads are amazing opportunities for small businesses to get in front of their target audience. Feeling nervous doing ad campaigns? Don't worry! I will answer all your questions about Facebook and Instagram ads that will enable you to implement effective ad campaigns that will surely help grow your business. Sign up for my FREE video masterclass training "How to Create & Launch Your Own Profitable Client Generating Website"... save your seat here: https://wesmcdowell.com/training
2020-03-0900 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow the Right Sales Funnel Can Boost Your Small BusinessWant to grow your business by utilizing all that the web has to offer through sales funnels? Wondering what the heck a sales funnel even IS? We have the amazing Gavin Bell on this episode — and believe me, this conversation is pure GOLD! He's gonna clear up any confusion about sales funnels, and let you know exactly how you can get started. He has amazing advice for you on how to make your sales funnels effective - and this applies to any type of business, but especially for service businesses out there! He'll give us the...
2020-03-0200 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessIs it Time For a New Website? Here’s How to Know For Sure!Your website is the most powerful marketing tool you have as a small business. It can do a lot of the heavy lifting of attracting new leads and then convince more of them that they wanna work with you or buy from you. But most sites just aren't set up to be successful, so you might be wondering if a redesign is needed at this point. I’ll tell you how to know for sure, and what you definitely want to focus on this time around, so you can increase your reach and you...
2020-02-2400 minThe Profitable Website: Digital Marketing Secrets For Small Business Success7 Killer Content Ideas to Boost Your Local SEOIf you want your website to stand out in your local area and take full advantage of being found in local search, you're gonna need some great content to make it happen. But it can get real confusing what kind of content can I make, and HOW can I get it to work for getting my business found? In this episode, I'm gonna break it all down, and make it super SIMPLE. I've got some great ideas that you can take and run away with today, so you can confidently start creating the content, and getting the results you...
2020-02-1700 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Get Started With Email Marketing From ScratchEmail marketing is STILL the single best way to market your business in 2020. Better than facebook ads, better than instagram ads, because its a list you OWN. Social platforms can drop like flies at any time, but your list, that list is yours. But like everything else in business, there's a right way and a wrong way, and if you're a total newbie to this email marketing thing, I've got your back here. In this episode, I'll walk you through every single thing you need to not only build deeper connections through email, but how to build that list...
2020-02-1000 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Create Facebook Ads That Convert Every TimeI often hear clients say that Facebook ads don't work for them. But, in reality, it does actually work very well you just need to know the 3 parts to a FB ad that converts which are targeting, what you offer, and the creative (image and COPY). In this episode, I'm going to share my process on how you can create a compelling FB ad that converts. You'll also know how to make a good FB ad so you can spend your ad budget much more strategically and effectively Sign up for my FREE video masterclass training "How...
2020-02-0300 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Rank at the Top of Google MapsIf you are a business selling to a local audience, appearing in the top-3 spots of the Google maps listings can get you a lot of customers. It's actually the best place to be on a search results page. But, with lots of competition that's only getting stiffer, you're probably wondering, what you can focus more on to rank higher than your competitors. In this episode, I'm going to share the biggest needle movers that will affect your Google maps ranking. Also, you'll get tips that you can use as your strategy to get more exposure compared to your...
2020-01-2700 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessA Simple Conversion Optimization Strategy Using FAQsNo matter your industry, your clients and customers have lots of questions. Answer them, become a trusted source of info, leading to sales in the near future. Ignore them, and they’ll keep looking elsewhere. In this episode, I'm gonna share my favorite strategy to turn your website into your #1 salesperson on autopilot, using nothing more than the questions you get all the time, and your most honest answers. Done correctly, you’ll start to build massive amounts of trust, loyalty and yes — sales.
2020-01-2000 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessGrowing Your Small Business on Instagram (Without Paid Ads)Instagram is an amazing opportunity to put your brand in front of your target customers. BUT nowadays, organic reach is getting harder and harder, becoming more pay to play and there's still many tactics and strategies to grow if you play it right. In this episode, I'll be introducing Ben Leavitt. A YouTuber, marketer, and host of the Project Passion podcast who's going to share the tactics that work today on Instagram. So, with this knowledge and a bit of time put in, you’ll grow your Instagram account, and people will remember you, and ultimately want to work wi...
2020-01-1300 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessEmail List Building Myths Busted!A solid email list is still the #1 BEST way to generate customers & clients for any small business. But there’s so much bad information and limiting beliefs out there that can stand in your way, and stall your growth. In this episode, I’m going to address each of the biggest myths that can sabotage your efforts so you’ll know the truth — and ultimately what’s possible with building and marketing to an engaged email list You’ll feel much more energized about the idea of building a list, and walk away with some solid ideas you can star...
2020-01-0600 minThe Profitable Website: Digital Marketing Secrets For Small Business Success3 Powerful Local Business Sales Funnels You Gotta Try!If you're a local business, lead generation has to be a priority. Getting people through that front door whether thats figuratively if you work from home, or travel to your customers, or literally, if you have a retail shop or restaurant or bowling alley. Either way, getting people in is the lifeblood of any local business. In this episode, I'll walk you through 3 proven lead-gen funnels you can use to win over your prospects, and keep them coming back for more. So by the end of this episode, you’ll have 3 amazing ideas to pick from that wi...
2019-12-1600 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe 4 Facebook Ad Custom Audiences You Must TryFacebook ads can be extremely powerful for small businesses like yours, but any given ad is only as strong as the targeting behind it. In other words, show it to the wrong people, and you’ve just thrown your entire ad budget out the window. But show it to the RIGHT people, and NOW you’re onto something. That’s where facebook custom audiences come into play. A custom audience is essentially one that’s pre-warmed up, either from interacting with your brand already either on your website or facebook or instagram. I’m gonna show you 4 of my favo...
2019-12-0900 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessSmall Business Branding Mistakes & How to Cure ThemBranding is one of these business buzzwords that is pretty misunderstood. Some people use it interchangeably with logo design, some people’s minds go right to business cards and websites. So today, we’re gonna get crystal clear on what branding is, and the biggest mistakes small businesses make when it comes to branding. I've brought on the amazing Laura Beaparlant, a branding expert for entrepreneurs to go over everything you need to know. In the end, you’ll be able to safely sidestep these challenges, and you’ll know how to do better in creating...
2019-12-0200 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessEmail Marketing Secrets: Here's What's Working NowIf you think email marketing is dead, I want you to think about this: on average, for every $1 spent on email marketing $44 is made in return. That’s a crazy statistic, but it actually makes sense. Email is an incredibly personal medium, but you can only get an ROI like that if you play it smart. And that’s what this episode is all about. Email marketing is still one of the best, most profitable ways for any small business to build a lasting relationship with prospective customers. It allows you to stay top of mind, build trust AND auth...
2019-11-2500 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessInstagram Ads: 7 Winning Strategies for Small BusinessIf you’re running a small business, I’m sure you’ve heard a lot about advertising on Facebook. You may have even heard a lot about that from me. While Facebook advertising IS a great opportunity, it’s younger, quirkier cousin Instagram is arguably an even bigger opportunity as we head into 2020. In this episode I'll be your guide to the exciting world of Instagram advertising, and I'll share with you 7 of my favorite tips, tactics and strategies for making the most of the platform, and of your ad spend. Stick with me till the end, and you’...
2019-11-1800 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessThe Easy Way to Create Powerful Video TestimonialsYou can talk as much as you want on your website about how good your business is at solving problems for your customers, but it’s never gonna be as convincing as if you were to get someone else to say it for you. Of course, by that someone else, I mean your current or past customers. Testimonials are KEY as we go into 2020. Written ones have their place, and are generally the easiest to get, but I want to challenge you to go outside your comfort zone in this episode and really consider getting a handful of VIDEO te...
2019-11-1100 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessDigital Marketing Trends For 2020How will you get the word out for your business in 2020? When you run a small business, this is a very important question, because on one hand, you can’t afford a huge ad spend… but on the other hand, you can’t afford to ignore advertising either — even if you rely on word of mouth. That can be unpredictable, but the right digital marketing campaign can and should be consistent and reliable once you get it going. By the end of this episode, you’re gonna be surrounded by some really exciting ideas to get people who...
2019-11-0300 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessFacebook Ad Growth Hacks for Small Business SuccessAre you looking for a cost effective way of advertising your business? No matter what you might think about Facebook, the truth is, it’s still a really effective way to get your business and your offers in front of your ideal customer for WAY less than more traditional advertising methods. But it CAN be confusing, especially if you’ve never done this before. So my aim for this episode is to strip away the confusion, and let you know exactly what’s working today, and what's gonna keep working into 2020 and beyond. So once you know this s...
2019-10-2800 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessSmall Business SEO: The Ultimate Checklist!Your ideal customer is probably searching online for what you can do for them right now. But are YOU the business that pops up for them, or are your competitors showing up instead? Most small businesses aren’t doing all they can to show up in search, but after listening to the action items in this episode, YOU’LL know exactly what to do! You’ll outrank your competitors, and be MUCH more likely to win the Google search game.
2019-10-2100 min
The Deep Gripping RealityHot Marketing Tips with Wes McDowellToday's guests, Wes McDowell, is a visionary digital marketing master who shares the secrets of digital marketing for small businesses so that you can maximize your efforts while minimizing your cost!
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2019-10-1850 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow Your Website Can Build Your List of Future CustomersIs your website focused on … the FUTURE? More to the point, is it thinking about your future customers? Did you know that only about 10% of people coming to your website today are ready to BUY today? People do all kinds of online research before they commit to anything, so when we talk about building a profitable business, it’s your FUTURE customers that are gonna make that happen. So here’s my question for you: is your site set up to build that list, and keep them coming back, once they’re ready to pull the trigger? In today...
2019-10-1400 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessHow to Choose Perfect Photos for Your Website (& What to Never, Ever Use)When I consult with small business owners who try to DIY their own website, guess where I see the biggest missteps? Spoiler alert — It's the images! This is a huge issue because the wrong images can make your site look homemade and amateurish... which makes prospects trust you a whole lot less as a business. But there's good news: it’s easy to fix! In this episode, I’ll give you my best advice where to find the best website images for free or cheap, what to look for, and what to NEVER use. In the end your w...
2019-10-0700 minThe Profitable Website: Digital Marketing Secrets For Small Business Success7 Conversion Killers to Remove From Your Site Right NowDo you know what makes people click away from your website more than anything else? Confusion. The thing is, there are a handful of things you probably have on your website RIGHT NOW that are confusing your potential customers, getting them lost, and ultimately losing you the sale. But in this episode, I’ll give you the dirt on some of the most common offenders I see ALL the time that you can simply remove from your website, and instantly turn the clutter into clarity. In the end, your prospects will have all the right info they ne...
2019-10-0100 minThe Profitable Website: Digital Marketing Secrets For Small Business Success7 Pages Every Service Business Website NeedsIf you offer a service, you better believe people are going to your website before they make any decision to work with you or not. Most small service businesses miss the mark completely with too many unnecessary pages that say the wrong things, and OVERSHARE — which just makes people freeze up and do nothing. I’ll show you the 7 must have pages you can stick to, and eliminate pretty much everything else. Not only will this episode help you simplify and streamline your website, it will make it so much easier for clients to follow the path you...
2019-10-0100 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessQuick & Easy Tricks to Get More Website Traffic in MinutesImagine you have the world’s highest performing website.. But what good is it if NOBODY comes to the party? I’ll give you some of my easiest, smartest, quickest tactics to start driving more traffic to your website, where you can start that conversation and get more customers in your virtual door. Even if you only pick a few of these to focus on, you’ll start to see more traffic in DAYS, not months.
2019-10-0100 minThe Profitable Website: Digital Marketing Secrets For Small Business SuccessAmplify Customer Attraction Using VideoVideo marketing content is responsible for dramatically increasing conversion rates on websites, and getting way more business in general. In this episode, I wanna show you some of my favorite ways you can use video to amplify your business, and basically duplicate yourself, even if you’ve never done it before, even if you’re scared by it. You’re gonna see for yourself how easy it can be, and I bet you’ll be excited to try at least one of these tricks. I also bet you’ll see some real growth if you do.
2019-09-3000 min