Shows
Fearless Creative LeadershipNeil Waller of Whalar Group - "The 'This' Leader"What's the ‘this’ in your business? Neil Waller is the Co-Founder and Co-CEO of Whalar Group. They're a global creator company. Whalar have done as much as anyone, and more than most, to catalyze the creator economy. And as you'll hear, it was inspired by a conversation with and an unforgettable provocation from Sir John Hegarty. But behind their success lies a characteristic that I find is often underappreciated and therefore in short supply, among most creative leaders. Commitment. I've mentioned before on this podcast that we've developed a diagnostic tool that can tell, is your...
2025-05-2754 min
Creator UploadCreator AI Investment BOOM: Google's Promise, Whalar at $400M, Caspar Lee Raises, and MoreThis week on Creator Upload, hosts Lauren Schnipper and Joshua Cohen break down Google's game-changing AI announcements like Veo 3 for video with sound and the "Flow" filmmaking tool. They also cover a surge of industry moves, including Google's investment in AI studio Promise, Whalar's $400M valuation, Caspar Lee's Creator Ventures raising $45M, and Publicis acquiring Captiv8 in a consolidating influencer market. Plus, discussions on Instagram's new creator referral program, Kai Cenat's decision to end his Streamer University, and Samsung's FAST channel launch with creators like Dhar Mann and Mark Rober.00:00 Welcome to Creator Upload / Girl in the Closet00:43 Google's...
2025-05-2332 min
Social First | Social Media Marketing#14 Oatlys Social Media StrategieWas braucht es, damit eine Marke Social Media nicht nur nutzt, sondern damit neue Maßstäbe setzt? Oatly hat es vorgemacht – mit einer Strategie, die auf Creator:innen, Authentizität und kreativer Freiheit basiert. Beim CreatorFest in London 2024 gab es tiefe Einblicke in ihren Ansatz, präsentiert von Alex Elton-Allisett (Whalar) und Anni Tjebbes (Oatly Global Social Lead). Hier erfährst du, wie Oatly die Regeln des Marketings neu schreibt und warum ihre Methoden so erfolgreich sind.
Themen:🌟 Yearly Briefing: Wie Oatly mit flexiblen Jahreszielen Kreativität fördert.🤝 Die richtigen Creator:innen finden: Warum authentis...
2025-01-2818 min
Campaign ChemistryCampaign Chemistry: Whalar’s Joanna CronkThe creator economy has changed quite a bit over the last six years. And according to Whalar's president of North American Brand Partnerships, Joanna Cronk, the desire to work with creators has never been stronger - because they are breaking all the rules. In this conversation, we chat with Cronk about the evolution of creators going from influencers to entrepreneurs, the benefits of prioritizing trust over creative control and why industry payment terms are harmful to the creator economy. Cronk also shares a few creative ideas from her agency day that ended up on the cutting room flo...
2024-12-1130 min
PR 360Merging Misfit Ideas and Creators to Amplify Brands with Lizzy BilasanoLizzy Bilasano is the Vice President and Head of Creative strategy at Whalar Group, a company built for the creator economy to inspire a new order in the marketing, advertising, and media landscape. Lizzy also once ran operations and marketing for a dance company while simultaneously being an active company dancer and student. Here, she shares how creators can build communities and how Whalar Group puts creators at the center of its projects.Key Takeaways:- Lizzy’s journey from dancer to creative strategist- How to merge misfit ideas into so...
2024-11-2725 min
Next in MediaShould We Really Treat Creators Like Mini Media Companies?Next in Creator Media spoke with Gaz Alushi, President, Measurement and Analytics at Whalar about whether brands are spending enough with creators, and the challenge they face in how to measure these kinds of ad deals alongside all the rest of their more traditional media activations.Takeaways:• Whalar’s Role: Whaler is a creator marketing agency that connects brands with creators based on audience affinity.• Creator ROI: A study by Nielsen showed that creators can deliver 2.4x return on investment (ROI) despite representing less than 1% of media spend in personal care campaigns.• Mea...
2024-10-2425 min
Makes You WonderLiberating Creative Voices w/ Christoph BeckerIn this episode, Oskar sits down with Christoph Becker, Chief Creative Officer at Whalar Group, to explore the evolving world of creativity, technology, and the future of advertising. Christoph shares his personal journey, from dropping out of engineering school, writing perfect Helvetica fonts by hand, his time in New York during 9/11 and leading Whalar Group’s innovative creator-first ecosystem that empowers brands today.They discuss the shifts in brand communication, how the creator economy is disrupting traditional marketing models, and why blending entrepreneurship, technology, and creativity is the key to staying relevant. Christoph also reflects on th...
2024-09-251h 01
It's No FlukeE92: Gaz Alushi: What we get right (and wrong) about measuring the creator economyGaz Alushi is the first President of Measurement and Analytics at Whalar, a global creator agency, part of Whalar Group.
He is responsible for building the measurement and analytics practice, designing solutions to help the company’s partners understand the impact of their marketing initiatives.
Before joining Whalar, Gaz led the Global Measurement Product Research and Development team at Snap, Inc. Prior to this, Gaz worked to help build out new measurement solutions at Meta in partnership with Datalogix (Oracle) and Nielsen to help advertisers accurately measure the ROI of their campaigns.
2024-08-1542 min
Breaking and Entering Advertising Podcast#217: Christoph Becker, Chief Creative Officer of Whalar GroupIn this episode of the Breaking and Entering Advertising podcast, host Geno Schellenberger chats with Christoph Becker, Chief Creative Officer at Whalar Group. They uncover Christoph’s journey from industrial engineering to prominent roles in the advertising industry, finally discussing his current mission at Whaler. You will learn about Whaler’s unique role in the creator economy, The Lighthouse campuses, and Christoph’s insights on creativity, community, and the evolving advertising landscape.
2024-07-0244 min
The Telly Awards PodcastEpisode 9: WhalarIn the latest Telly Awards Podcast, Amanda sat down with Claudia Fisher, Managing Director of Whalar DACH. As a global creator company, Claudia leads Whalar’s strategic operations and business development in Germany, Austria and Switzerland. Listen in as she goes in depth on the strategy behind staying on top of the latest trends, the breakneck speed of social content and localizing for regional markets as part of a global strategy. Hosted on Acast. See acast.com/privacy for more information.
2024-07-0109 min
Insights, Marketing & Data: Secrets of Success from Industry LeadersWHALAR - Gaz Alushi, President, Measurement and Analytics. Quantifying the marketing effect of the creator economy; lessons from Meta, Pinterest & Snap; how brands should work with creators.Send us a textSo, how do influencers really contribute to marketing campaigns? How do you measure that impact and compare with other forms of media? Enter the perfect person to get under the skin of these issues…. Gaz Alushi, President of Measurement and Analytics at Whalar, one of the leading agencies in the creators space. Gaz is formerly of Meta, Pinterest and Snap and his work has shown evidence of a 2.4x ROI from creators campaigns. We we had a great conversation, incorporating How the creator economy works & how to measure successThe impo...
2024-04-2451 min
The Influencer Marketing LabWhalar's Alex North talks measurement and evaluationEpisode 54 of the Influencer Marketing Lab - a regular podcast tracking the growth spurts and growing pains of influencer marketing. Sign up for the companion newsletter The Creator Briefing.#AD The Influencer Marketing Lab is a paid partnership with Tagger by Sprout Social a global leader in revolutionizing how top brands and agencies harness data and analytics to drive creator and influencer marketing strategies. Sponsorship does not influence editorial content. This week Scott Guthrie is in conversation with Alex North, Head of Media, Measurement and Analytics across EMEA at W...
2024-02-2641 min
Inside the ClickCreator Economy Updates - Whalar's Lighthouse, TikTok pushes forward, LTK's new AI, Instagram GamificationWelcome back to Inside the Click with your co-host, Michelle, giving you the lowdown on all things creator economy in just 5 minutes.What went down this past week:Whalar's Lighthouse Launch: Whalar's introducing "The Lighthouse," physical campuses for creators. These spaces aim to educate and empower, offering mentorship and classes. This initiative targets professionalizing creators, providing hope for influencers and aspiring entrepreneurs.TikTok Updates: TikTok now allows AI-generated content flagging, promoting authenticity. At "TikTok In The Mix," a live gig, the platform celebrated its influence in the music world, bridging digital and live experiences.LTK launches...
2023-12-1505 min
Everything Is Better With CreatorsGen Z Marketing & the Future of Gaming with Umi Games | Tom Parry, Head of Umi GamesLike every generation before them, Gen Z poses new challenges in how to reach them.So, how does their unique DNA lead brands and marketers to the world of gaming? On today’s exciting episode, we’re getting an insider’s view into the gaming marketing universe with Tom Parry. Tom heads up Whalar’s new division, Umi Games, a gaming studio that builds immersive experiences and bridges the gap between brands and creators within Fortnite. So fasten your seatbelts as we discuss the key to unlocking engaging experiences for players while alig...
2023-12-1438 minEverything Is Better With CreatorsTurning Your Audience into an Empire | Creators Drew Afualo, Andrea Casanova, Sofie Dossi, and Senior Talent Manager, Megan FrantzAs a creator, how can you turn your audience into an empire? We're diving headfirst into the burning question on every aspiring creator's mind.This episode was recorded live at Vidcon Anaheim with three incredible creators who have cracked the code and taken their online presence to a whole new level! Whalar Talent Drew Afualo and Andrea Casanova and creator Sofie Dossi joined host extraordinaire Megan Frantz, Whalar’s Senior Talent Manager, who brings her unique insights and Creator Economy wisdom.In this session, our experts dissect the creator lifecycle and share their in...
2023-11-0946 minEverything Is Better With CreatorsHow Creators Help Brands Stay Connected to Culture | Seth Matlins, Managing Director, Forbes CMO NetworkWhy are younger generations rejecting idealized marketing? Because they crave authenticity!Today, Seth Matlins shares his insights on the importance of empathy and collaboration and how it all ties back to creators. As the Managing Director of the Forbes CMO Network, he is shaping the strategy for one of the most influential marketing communities worldwide. He’s also the force behind transformative initiatives like CVS's BeautyMark platform, the federal legislation for truth in advertising, and groundbreaking partnerships like Coke's presence in American Idol. As Seth says, the relationship between creators and marketers is a dynamic dan...
2023-11-0236 minEverything Is Better With CreatorsHow Creators Are Leading the Entertainment & Tech Evolution | Kevin Allocca, Global Director of Culture & Trends at YouTube; Author of VideocracyHave you ever spiraled down the rabbit hole of trends and wondered if anyone is able to track them all? In this episode, we’re talking with Kevin Allocca, Global Director of Culture and Trends at YouTube. A self-proclaimed professional nerd, Kevin has probably watched more YouTube videos than anyone in the world. He’s even written a book on YouTube’s most interesting trends and the impact of video on our culture. His lifelong curiosity about why things work gives him a unique perspective on how social media is evolving. And with YouTube...
2023-10-2644 minEverything Is Better With CreatorsCreators Measure Up: Measuring the Value of Creator Marketing | Gaz Alushi, President, Measurement & Analytics, WhalarHave you ever wondered about the real impact of creator-driven campaigns? Today, we are talking with Whalar’s own Gaz Aluishi, President of Measurement and Analytics, to deconstruct the media magic and reveal the game-changing data proving creators' monumental role in today's marketing landscape. This year, Whalar commissioned Nielsen to conduct an extensive Media Mix Model analysis to show the contribution of creator content within the overall media mix. On today's episode, Gaz reveals some of our findings and unveils the undeniable influence of creators, where hard data meets creativity. From a staggering 2.4x RO...
2023-09-1537 min
Women in Influencer MarketingCan you trust management?Today we’re speaking with Megan Frantz of Whalar.
Connect with her:
https://instagram.com/megsfrantz
Helping creators navigate representation they can trust, Megan Frantz is an enthusiastic senior leader who builds robust partnerships, talent relationships, and entertainment for the digital media landscape.
Currently, Megan serves as a Senior Talent Manager at Whalar, a full-service influencer marketing platform, brand agency, and management solution on a mission to Liberate the Creative Voice and make advertising more effective through the inclusion of all creative voices.
Previously, Megan led Cre...
2023-09-051h 08Everything Is Better With CreatorsBeyond Demographics: The Evolution of Multicultural Marketing | Jennifer Rivera-Vega Head of Multicultural, TikTokWhat can you learn from TikTok about the evolution of multicultural marketing?As we navigate the ever-changing landscape, the conversation around multicultural marketing has shifted. The days of surface-level demographic targeting are behind us. Today's approach is all about understanding consumer behavior, intersectionality, and attitudes and, of course, creating long-term connections.On today’s episode, Jennifer Rivera-Vega delves into the secrets behind successful brand-creator partnerships. With over three years at TikTok as the Head of Multicultural, Jennifer has witnessed how the concept of "multicultural" has reshaped itself, profoundly influencing both brands and consumers....
2023-08-2440 minEverything Is Better With CreatorsHow this Creator-led Brand Uses Authenticity to Drive Results | Anouck Gotlib, CEO, Belgian BoysCan waffles save the world?Today we’re speaking with Anouck Gotlib, CEO of Belgian Boys, as she delves into how a viral pancake video caught the company's eye and led to a new product.As creators of breakfast magic, Belgian Boys is a breakfast food and snack brand born out of nostalgia and on a mission to spark moments of happiness for consumers, especially during that first hour of the morning. For a young brand whose founders are creators, they have found their way into over 5 thousand stores, including Walmart, Target, Kroger, an...
2023-08-1738 minEverything Is Better With CreatorsBuilding Businesses with Equity | Ken Harrell, Co-Founder at PharusIn a volatile media landscape, the creator economy has surged, budgets are growing, creators are creating, and increasingly major brands are redirecting budgets to creator campaigns. As the industry evolves, visionary entrepreneurs and investors are building, buying, and selling businesses that will shape the future of the creator economy. Today, we talk with Ken Harrell, founder of merchant bank Pharus—he’s a trusted advisor guiding entrepreneurs, investors, and holding companies in raising capital and unleashing the full potential of the creator economy. As an entrepreneur himself, Ken will share how he invests not only blood, sweat, and tears but also...
2023-08-1036 minEverything Is Better With CreatorsReaching Gen Z & Gen Alpha: Claire's Breakthrough in Creator Marketing | Kristin Patrick, EVP & CMO Claire’s Leading a successful business transformation is an art.On today's episode of Everything Is Better With Creators, we're speaking with Kristin Patrick, EVP and Chief Marketing Officer of Claire's, about how she took the company from ear piercing to world domination.What Kristen Patrick, as EVP and CMO, has achieved is truly a masterpiece, and she credits the team's success on listening and understanding what their consumers really want.In less than 18 months, Kristen and her team have transformed Claire’s global retail fleet of 2800 stores into a must-have brand fo...
2023-06-1539 minEverything Is Better With CreatorsThis Creator is Breaking Barriers to Ivy-League Education | Creator and Education Activist Vee KativhuEducation is a fundamental human right, but it’s not always easy for everyone to access. The high cost of education, lack of resources, and socio-economic factors can make it difficult for some students to pursue their academic dreams.On today's episode, we'll discuss how the Creator Economy is making education more accessible to underrepresented students.Our guest is creator Vee Kativhu, an education activist, YouTube visionary, and motivational speaker using social platforms to help empower unsupported and underrepresented students to reach their academic potential. As a graduate of the University of Oxford and Harvard Un...
2023-06-0135 minEverything Is Better With Creators How to Monetize Fandoms: What Zombies, K-Pop, & Gaming Teach Us About Building IP with Ned Sherman, Chief Business Affairs and Legal Officer at Skybound EntertainmentWhat do zombies, K-Pop, and gaming have in common? Well, if you're Ned Sherman, Chief Business Affairs & Legal Officer at Skybound Entertainment (the home of the Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP.Today, creators who understand how to build fandoms are operating in a golden era of opportunity, and Ned believes the creator economy has democratized the franchise Flywheel perfected by Disney, Apple, and Nintendo.In this episode, we’re speaking to Ned to learn how he...
2023-05-1143 minEverything Is Better With CreatorsBuilding a Global Online Community for Social Justice | Jaz O’Hara, Creator and Founder of The Worldwide TribeOn this episode of Everything Is Better With Creators, we’re speaking with Jaz O'Hara, Creator, podcaster, and founder of The Worldwide Tribe. The Worldwide Tribe is an organization and online community dedicated to supporting and bringing attention to the plight of refugees and asylum seekers globally. Jaz and her team use social media to raise awareness and advocacy by providing an alternative narrative about the human side of migration, amplifying the voices of those impacted, and working towards creating a more inclusive and just world. As she notes, the digital space offers unprecedented opportunities to create cha...
2023-04-2735 minEverything Is Better With CreatorsThe Evolution of Creative Marketing | Ben Smith, Executive Creative Director, The Mayda Creative Co.In the 80s, we had superstar athletes, the 90s brought us supermodels, and actors and celebrities dominated the 2000s. But in this day and age, there’s a new breed of trailblazers - Creators.Joining us today on the podcast is the ingenious Benjamin Smith, Executive Creative Director of The Mayda Creative Co. With a track record of producing wildly successful marketing campaigns for bigwigs like Google, the NFL, and Radiohead, Ben is a creative mastermind like no other.Together, we're delving into the world of creative strategy and production; and uncovering the secret sauce beh...
2023-04-1351 minEverything Is Better With CreatorsHow Turo Found Its Drive with Creators | Matt Kerbel, Director of Strategic Brand Planning, TuroThere are three fundamental questions that every marketer should ask when crafting a campaign: Is it relevant? Is it wonderful? And is it unexpected?On this episode of Everything Is Better With Creators, we’re joined by Matt Kerbel, Director of Strategic Brand Planning at Turo, to share his insights on how to answer those questions and create campaigns that truly resonate. Turo is the world's largest car-sharing platform. Think of it as Airbnb for cars.But more than that, Turo pays close attention to what their audience wants, recognizing that c...
2023-03-3037 minEverything Is Better With CreatorsBehind the Music with Creator and Artist SpartakusOn this episode of Everything is Better With Creators we’re joined by talented creator, artist, and TV host Spartakus!With an incredible origin story, starting out as a young Queer Black boy watching Lady Gaga videos in Brazil's most diverse neighborhoods, Spartakus has become a renowned artist with works displayed at the National Gallery of Art and was named one of Forbes' 20 most innovative Black creators in Brazil.In today’s episode, we’ll learn how the internet changed Spartakus’ life, get the inside scoop on his new single "Mission," and find out what he se...
2023-03-1646 minEverything Is Better With CreatorsThe War of the Social Media Platforms | Kaya Yurieff, Creator Economy Reporter, The InformationIt's the first episode of Everything Is Better With Creators Season 2, and we couldn't be more excited to have Kaya Yurieff from 'The Information' on board to share her insights.With over 100k followers reading her Creator Economy newsletter, Kaya is literally the go-to expert for all things related to business strategies and the Creator Economy ecosystem. And did you know that she speaks fluent Polish. In today’s episode, Kaya will shed some light on why we're seeing more and more brands getting creators off the mood board and into the boardroom Plu...
2023-03-0242 minEverything Is Better With Creators2022 EOY RewindWhat is the Creator Economy, and why should you care? Well, it turns out you do care. BIG TIME. Because this past year, the global Creator Economy is estimated to be worth more than 104 billion dollars!For this special episode, we’re giving you all the best mic drop moments from this past season, so you can be the smartest and most interesting person at your next holiday office party. Check out some of our best moments from Chief Content Officer of Adweek Ann Marinovich, Co-Founder & CRO of Kyro Peter L...
2022-12-2316 minEverything Is Better With CreatorsQueens of the Algorithms | Cocomoeco, Yes Julz, Lizzy BilasanoWhat is the Creator Economy, and why should you care? If you’re a marketer, you better care. Especially if you want to reach YOUNGER AUDIENCES. So what should a marketer do? Listen to the experts. And today, we’re hosting one hell of a roundtable discussion with THE Queens of the Algorithms - Creators Cocomoeco and YesJulz, and Whalars’ very own VP of Creative Strategy, Lizzy Bilasano. TikTok forecast superstar Coco Mocoe is THE trend predictor for creators and brands strategizing their next viral TikTok video. An internet historian and curator on TikTok with over 900k follower...
2022-12-0155 minEverything Is Better With CreatorsFrom White House to Creator | A #BeyondDisability interview with Judy HeumannFrom The White House to Creator! Judy Heumann, often called “the mother” of the disability movement, has been a disability rights legend and activist since the early 1970s and has been present at almost every significant development and turning point in the movement. On today’s #BeyondDisability episode, we’re incredibly honored to speak with Judy about her career shift from The White House to social media. We’ll also learn why she thinks social media is the best platform for Disabled and Non-Disabled creators to be an effective change in politics and media. So, let’s...
2022-11-1731 minEverything Is Better With CreatorsCreators and the Future of Marketing | The Big Interview with Ann Marinovich“Evolve or die,” or so they say. So how do brands do that with the ever-changing social media landscape? And how are they using creators to succeed? We’re interviewing Adweeks’ Chief Content Officer, Ann Marinovich, to help understand creators’ impact on the marketing industry.Ann is an icon herself and has helped build content for some of the most successful media companies out there - you know, like Forbes. So, stick with us on this episode of Everything Is Better With Creators. We’ll ask Ann how Adwee...
2022-11-1036 min
Full-Time Influencer PodcastDissecting the Creator Economy (Ft. Whalar Co-founder Neil Waller) | S2 E24It is not every day you get to speak to someone who has been present in the influencer industry for over a decade. Neil Waller, the co-founder of the influencer platform Whalar, joins me today to break down the ins and outs of the creator economy. Find out more about Whalar here: https://www.whalar.com/Welcome to the Full-Time Influencer Podcast. I'm your host Tina Lee (@ofleatherandlace) I'm sharing some of my expertise and industry information, to help you decode social media, and create content that helps aspiring creatives like you become full-time influencers s...
2022-11-0748 minEverything Is Better With CreatorsCreator Economy Consigliere | GirlbosstownHow does a small-town girl from Massachusetts get to start creative consulting for major brands like Chips Ahoy! and Burger King and have a segment on E! News, all within a year? Well, for one thing, she thought outside the box and made her own opportunities - all thanks to TikTok. So, who is this girl that went from waitress to marketing consigliere overnight? It’s none other than Robyn DelMonte, aka GirlBosstown. And today, we’re speaking to this marketing guru live from our Everything Is Better With Creators podcast studio at Brandweek Miami! ...
2022-11-0345 minEverything Is Better With CreatorsMonetizing Knowledge Creators with Kajabi | The Big interview with Sean KimWhat is a knowledge creator?Well, on this episode of Everything Is Better With Creators we help to ask and answer this question with our guest Sean Kim.Sean is President and Chief Product Officer of Kajabi, the leading platform for knowledge entrepreneurs and creators to build, market, and sell their content, products, and services. Sean, who was previously the head of product at TikTok, has deep experience in driving technology innovation and customer adoption at some of the most important technology companies in the world.Kajabi has already helped...
2022-10-2741 min
Everything Is Better With CreatorsCreators and Fashion Inclusivity | A #BeyondDisability interview with Shelby LynchOn the latest episode of Everything Is Better With Creators we speak with Shelby Lynch. Shelby Lynch, from Leeds, has more than 400,000 followers on TikTok.She recently won Influencer of the Year at the 2021 Sense Awards, which "celebrate the achievements of people with complex disabilities".The Beyond Disability series of Everything Is Better with Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy Hosted on...
2022-10-2025 minEverything Is Better With CreatorsCreators and Facing Adversity | Alejandra TapiaOn episode 33 of Everything is Better with Creators we sit down with TikTok creator Alejandra Tapia to discuss her humble beginnings and rise to one of the more popular cooking creators on TikTok.Tapia was born in Mexico. As the oldest of four sisters, she prepared meals for her younger siblings as early as age 9, but what was once considered a chore eventually became a passion. “My mom would always tell me not to waste the food on my ‘experiments’ because she's really traditional when it comes down to her recipes and I’d say, ‘We’re not doing...
2022-10-1331 minEverything Is Better With CreatorsCreators and TikTok | Khartoon Weiss x Adrienne LahensTikTok’s ascent as the go-to search engine, entertainment platform, and cultural touchstone is disrupting the way we shop, market, consume content...and pretty much everything else.️And behind it all is GenZ, who's driving this change at record speed!What's a marketer to do?On the latest episode of the Everything Is Better with Creators, Whalar CMO Jamie Gutfreund chats with TikTok’s Global Head of Agency and Accounts @Khartoon Weiss and Global Head of Operations, TikTok Creator Marketing Solutions @Adrienne Lahens.Tune in for the tea on...
2022-10-0628 minEverything Is Better With CreatorsCreators and Chistosos | Jorge SotoOn the latest episode of Everything Is Better With Creators, we sit down and pass the mic to Jorge Soto.Known for his comedy videos and vlogs about his family life, Jorge has amassed followers on his horchata_soto accounts on both TikTok and YouTube.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy #Whalar #LatinX #HispanicHeritageMonth #LatinoCreator #LatinoComedian Hosted on Acast. See acast.com/privacy for more information.
2022-09-3037 minEverything Is Better With CreatorsCreators and Clapping Back to Ableism | A #BeyondDisability interview with Imani BarbarinIn our latest episode, we have a special #BeyondDisability interview with Imani Barbarin.Imani is a disability rights and inclusion activist and speaker who uses her voice and social media platforms to create conversations engaging the disability community. Born with cerebral palsy, Imani often writes and uses her platform to speak from the perspective of a disabled black woman.Follow her on Twitter at https://twitter.com/Imani_BarbarinEverything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com
2022-09-2218 minEverything Is Better With CreatorsCelebrating Creators and Hispanic Heritage Month | Jonny MoralesSeptember is Hispanic Heritage Month so we sit down to share the mic with the ever popular creator Jonny Morales. Jonny is a comedy and foodie content creator on TikTok who is best known for sharing videos on his jonnym0rales account. He has more than 3.3 million dedicated fans on the platform.Let's find out what inspires him as a creator.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy Hosted on...
2022-09-1537 min
Everything Is Better With CreatorsCreators and Building Communities | The Big Interview with Michelle GoadWhat happens when we go from decades of talking to people to building solutions with them?On the latest episode of Everything Is Better With Creators we speak with Michelle Goad. Builder. Serial Operator. New Commerce and Consumer Experience Innovator. Pioneer of conversational commerce, social commerce and social based services on all things community and commerce.Grab a pad of paper and a pen. Another master class is in session.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at...
2022-09-0838 minEverything Is Better With CreatorsCreators and Personal Branding | The Big Interview with Aliza LichtCreators are creators. Correct? But wait, aren't they also a brand?On this episode of Everything is Better with Creators we sit down to talk with Aliza Licht, Founder & President LEAVE YOUR MARK. Aliza is an award-winning marketer, author, podcaster, and global mentor who has built her expertise for over two decades in marketing, communications, and digital strategy in the fashion industry. She's best known as the person behind the Twitter handle DKNY PR GIRL, an anonymous social media personality and pioneer fashion influencer with over 1.5M fans worldwide. Her reveal generated over 230 million media impressions. ...
2022-09-0139 minEverything Is Better With CreatorsCreators and Fueling Modern Creativity with Intimacy & Inclusion | Sir John HegartyOn this episode we sit down with a legend. Sir John Hegarty who speaks to us about how the practices may change in marketing, especially with the rise of creator, but the principles remain the same.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creatoreconomy #creators Hosted on Acast. See acast.com/privacy for more information.
2022-08-2539 minEverything Is Better With CreatorsCreators and Student Activism | A #BeyondDisability interview with Mya PolWhen Mya Pol isn't rolling down the runway at New York Fashion Week, she can be found dancing in her wheelchair for her TikTok followers. After suffering unexplained pain and exhaustion in 2019, Mya went to different specialists to try to understand what was happening to her body. And she's taken her followers along on that journey. With the username @immarollwith it, Pol posts joyful dance routines, answers questions about her life with a disability and shares resources for others who need mobility aids, for instance."I pride myself in being positive and searching for joy wherever...
2022-08-1723 minEverything Is Better With CreatorsCreators and Purposeful Content | The Big Interview with Vikki ChowneyOn the latest episode of Everything Is Better With Creators we sit down to speak with Vikki Chowney, Global Head of Content and Publishing at Hill & Knolton Strategies about the world of purposeful content. What it means from both a creators and brand's point of view.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy Hosted on Acast. See acast.com/privacy for more information.
2022-08-1132 minEverything Is Better With CreatorsSpotting the Red Flags| Vidcon 2022 SpecialOn this special episode we hear from four big names in the creators industry about how to spot red flags when choosing management. A panel recorded exclusively from Vidcon 2022.On this panel we have:Kaya Yurieff - Creator Economy Reporter for The InformationAmron Lopez & Megan Frantz - WhalarEric Wei - Co-Founder and Co-CEO, Karat FinancialEverything is Better with Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy Hosted on Acast. See...
2022-08-0322 min
eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human ConnectionHow To Reach The Unreachable “Ad-Never Generation” With Jamie Gutfreund Of WhalarIn today’s Shopify ecommerce podcast, my guest is Jamie Gutfreund, the CMO of Whalar.Whalar, helps both brands and creators make the most of the booming creator economy by source ideas and content directly from the communities they most want to reach and engage. Creators are the future of advertising and they create campaigns that work for brands using this new opportunity.Profitably GROW and SCALE your Shopify store with the resources mentioned in today's ecommerce podcast episode.Have any questions or comments about this episode? You can reach us...
2022-08-021h 11Everything Is Better With CreatorsCreators and Disability Advocacy | A #BeyondDisability interview with Tiffany YuOn this #BeyondDisability episode of Everything Is Better With Creators, Whalar's Ashley Rudder speaks with Tiffany Yu. Tiffany is an entrepreneur and disability rights advocate who founded Diversability, which is a social enterprise to advocate for equality for people with disabilities.Learn more about Tiffany at https://www.tiffanyyu.com/Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy #everythingisbetterwithcreators #beyonddisability Hosted on Acast. See acast.com/privacy for more information.
2022-07-2728 minEverything Is Better With CreatorsThe Secret to Lean Creation | Vidcon 2022 SpecialWhat is lean creation? And how do creators use it in this day and age? Also, how can you tap into it if you are a creator?In this special episode recorded live from Vidcon 2022 we get down to the heart of what lean creation can do for creators of all shapes and sizes. So insert the headphones and get ready to learn from this panel including super creator Kelsey Dangerous.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Check out more at http://whalar...
2022-07-2144 minEverything Is Better With CreatorsCreators and Fashion | The Big Interview with Creator Pelé NewellFashion and Cannes go hand-in-hand.So it made sense that we sat down and spoke to one of the most unique TikTokers and his approach to fashion: Pelé Newell.Pelé Newell, who is of white and Black Caribbean heritage, part of the LGBTQ+ community, spoke to Ashley Rudder on how entwined the multiple parts of one's identity can be and how they often can’t be understood in isolation and how they integrate with a subject like fashion.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Econ...
2022-07-1431 minEverything Is Better With CreatorsCreators and Journalism | The Big Interview with Dave Jorgenson of The Washington PostWhat persuasion and influence do you have informing the citizenry of the world when you are the face of a TikTok account for an international news organization?When you have 1.4 million followers?Well, as we normally do on Everything Is Better with Creators. We turn to the experts, aka Creators, for the answers.Dave Jorgenson is an American video producer. He is best known as the face of The Washington Post's TikTok account and got his start in the creative video world as an intern for The Colbert Report during the 2012 election. He learned...
2022-07-0737 min
Media Industry GuruRiley Nunes, Advocating for Content Creators |Season 3, Episode 15|Here we will learn from Riley Nunes about creator partnerships. She is a young executive in the music industry who went to film school and now works at Whalar as the Creator Partnerships Executive. Whalar is an entertainment firm that intersects between creator partnerships for content creators, technology and brand partnerships within the music industry. She has such a unique background and has had experiences with fan engagement, digital marketing with TikTok experience. We are going to learn more about her personal and professional background and her upcoming short-term and long-term goals which include reading more (hoping to read 10...
2022-07-0634 min
Less Than LikelySybil Grieb, Digital Marketing ExpertOur first Less Than Likely "expert episode" features Sybil Grieb, digital marketing expert, Founder of 100 Hats, and SVP of Brand Partnerships at Whalar. It was so fun hearing Sybil’s less than likely story of starting her own agency and then pivoting to where she is most excited to grow her expertise. We get into the nitty gritty of all things social media and influencer marketing: where to focus when you’re starting out, how to research your competitors, what to do when you’re ready for paid marketing, and how influencer marketing can be a strategy at any stage...
2022-07-051h 05Everything Is Better With CreatorsCreators and Queer Educational Content | The Big Interview with Creator Rowan EllisIt's PRIDE month. And we couldn't go through the month of June without speaking to a creator about content and the LGBTQ+ community.So we are very excited to share the mic with Rowan Ellis. Rowan is an author and speaker known for her educational online content and advocacy work in the LGBTQ+ community.Her debut book for teen girls “Here and Queer: A Queer Girl’s Guide To Life” is out now. Make sure to pick up a copy.And be sure to check out all of Rowan's videos (if you haven't already) on You...
2022-06-3050 minEverything Is Better With CreatorsCreators And Comedic Content | The Big Interview with Creator James HenryWhy do creators make people laugh? What is it about the formats of TikTok and short form video that bring out the humor in all of us? Well in our latest episode that is released while Vidcon 2022 is going on along with Cannes Lions, we go to a comedian creator who explains how what we see involves a lot more than beholds the eye.Across his many social media channels, James Henry has posted hundreds of videos. But what's more impressive than the number of videos is the manpower he harnesses to produce original content. Henry's videos are...
2022-06-2319 minEverything Is Better With CreatorsCreators and the Metaverse | The Big Interview with Becky Owen of MetaHow should creators think about the Metaverse?Will we eventually be able to use all five senses that YouTube videos will look antiquated as a result?In our current episode we sit down with Becky Owen, Head of Creator Marketing at Meta to get a glimpse of the not so far out future.Everything Is Better With Creators is produced by Whalar.Whalar. We power the Creator Economy. Learn more at http://whalar.com#creators #creatoreconomy Hosted on Acast. See acast.com/privacy for more information.
2022-06-1537 min
The CMO Suite Hosted By Sean HalterJamie Gutfreund, CMO at Whalar joins this episode of CMO SuiteJoin Sean Halter, CEO of Connectivity Holdings, as he interviews Whalar's CMO, Jamie Gutfreund, on this episode of The CMO Suite.
2022-06-1329 minEverything Is Better With CreatorsCreators And Pet Content | The Big Interview with Creator Chris EqualeWhat happens when dogs talk?Well, we know that's not possible but in the creator world, well, anything is possible. And that leads us to our latest episode where our very own Ashley Rudder sits down to talk to Chris Equale. Pet parent and President of Hammy & Olivia. If you haven't watched their fun videos on TikTok. Well, what are you waiting for?Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at http://whalar.com#creators #creatoreconomy Hosted on...
2022-06-0825 minEverything Is Better With CreatorsCreators and Communities | The Big Interview with Creator Nikki GarzaWhat happens when you meet at the intersection of TikTok, Body Positivity and Humor?Well you meet the ever awesome Nikki Garza. Garza is a body positive TikTokker always pushing the boundaries on community.On this episode of Everything is Better with Creators, Whalar's Ashley Rudder sits down with Nikki to find out what modern community in the digital world looks and sounds like.Everything is Better with Creators is produced by Whalar.Whalar. We power the creator economy.Learn more at http://whalar.comFollow Nikki on...
2022-06-0126 minEverything Is Better With CreatorsCreators, Capital, and Culture I Eric Wei, Karat FinancialWhat happens if you make $1 million but have to explain to your bank that it was made dancing, cooking or educating others in front of a camera and broadcast to the world? Will some wonder if that's a made up story to hide how you really made the money?In this episode we sit down with Eric Wei, co-founder of the company Karat Financial to discuss a new type of credit card. Fact. Karat has issued 80% more credit to creators than other banks. They understand what creators do with lines of credit and why many can't wait 60 days...
2022-05-2442 minEverything Is Better With CreatorsCreators and Social Commerce | The Big Interview with Ian Crocombe of DeftHave you ever clicked on an ad on your social feed and then bought something? How about a in-video link from a creator who might say, "I have links in the description if you're interested in buying this product" ???Well on this episode we go deep on the concept and behavior of social commerce and a big interview with Ian Crocombe. Ian runs Deft, a specialist agency that helps brands sell on social platforms. Social platforms are becoming the digital shopping mall and all brands need to learn the strategies and tactics for how people can...
2022-05-1833 minEverything Is Better With CreatorsCreators and Fandoms | The Big Interview with Jaime Bilotti of Fan To Band and mutuals AgencyWho runs the world? Girls of course. C'mon, everybody knows that because of Beyonce. But what happens when those girls get together and create a gang of fans?In our latest episode of Everything is Better with Creators we get to the heart of fandoms, NGIs and Stans with Jaime Bilotti, founder of Fan To Band and mutuals Agency.Learn about how social media has played a part in bringing people to life at conventions, concerts and might even have a hand in what gets onto your favorite music artists next album.Also the...
2022-05-1326 min
Everything Is Better With CreatorsEpisode 11: Creators and Fandoms | The Big Interview with Jaime BilottiHow important are fans to the creator experience? And how far will some fans go to make sure others know about creators they are passionate about? On the latest episode of EIBWC we sit down to speak with Jaime Bilotti, CEO and founder of Fan to Band and mutuals Agency.Plus Whalar watching returns with a deep dive on why fan communities are so important to the growth of any brand.Everything Is Better With Creators is produced by Whalar. Whalar. We power the Creator economy.Whalar. Named 2022 Creator Agency of the Year by...
2022-05-1129 min
Everything Is Better With CreatorsWhalar | Adweek 2022 Creator Agency of the YearEverything is Better with Creators. Produced by Whalar.Whalar. We Power the Creator Economy.Whalar. Named by Adweek as the 2022 Creator Agency of the Year.Learn more at http://whalar.comListen now to Episodes 1 - 10 wherever you listen to podcasts.#creators #creatoreconomy Hosted on Acast. See acast.com/privacy for more information.
2022-05-0500 minEverything Is Better With CreatorsEpisodes 1-10 Promo: Whalar | Adweek Creator Agency of the Year 2022We've released 10 episodes of our podcast Everything is Better with Creators. So now is a great time to pause and note that Whalar has been named by Adweek as the Creator Agency of the Year for 2022!Learn more at http://whalar.comRead all about our award in Adweek at https://bit.ly/3w0BUduEverything is Better with Creators will return with a new episode 11 next week!#creators #creatoreconomy #whalar Hosted on Acast. See acast.com/privacy for more information.
2022-05-0401 min
New Digital AgeIt’s Always Media Thursday with special guest Marco Bertozzi, President EMEA, WhalarIn the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes return for another discussion of the ins and outs of a week in digital media and marketing.In a busy week for real-world industry events, we celebrate the return of both Mediatel's Future of Brands event and the IAB's flagship Engage.We're joined by special guest Marco Bertozzi, President EMEA, Whalar who talks about why influencer marketing is such a natural next step in a career defined by being on the front line of digital's evolution.And we...
2022-05-0324 minEverything Is Better With CreatorsCreators and Crypto | The Big Interview with Peter Leeb of KyroIs crypto going to have as much value for creators as dollars did for industrialists? How will creators use it? On the latest episode of EIBWC we sit down to speak with Peter Leeb, co-founder of Kyro. So what should brands understand about crypto and why is it so important in the creator economy? We ask and answer all those questions to make sense of this new world of value exchange.Everything is Better with Creators is produced by Whalar. Whalar. We power the Creator economy.Learn more at http://whalar.com...
2022-04-2751 minEverything Is Better With CreatorsCreators and Gaming | The Big Interview with Mike Sepso of VindexIs gaming entertainment, a sport or a culture? How about all three? Is it a job? On the latest episode of EIBWC we sit down to speak with Mike Sepso, CEO and founder of Vindex. Mike has been at the forefront of gaming ever since he founded Major League Gaming back in 2002.So what should brands understand about gaming and why is it so important? Well, this number says it all: 33% of the world's population plays video games. That's a lot of audience. And a lot of potential for creators.Everything is Better with Creators is...
2022-04-1959 minEverything Is Better With CreatorsCreators and Payments | The Big Interview with Erika White of AffirmWhat has buy now pay later done for the creator economy? And how do credit systems like Affirm look at this new entrepreneurial class differently from typical credit companies?We speak with Erika White, VP of Marketing and Communications at Affirm on how new ways of paying for things, and being paid, is influencing creators of all shapes and sizes.Insert AirPods, strap on the headphones, it's time for a new episode of the podcast that powers the creator economy.Everything is Better with Creators is produced by Whalar. Whalar, we power the creator...
2022-04-1326 minEverything Is Better With CreatorsCreators and E-Commerce | The Big Interview with Rachel TipographHow will the creator economy play out in e-commerce?In episode 7 we talk with MikMak's CEO and Founder Rachel Tipograph (who is also the co-host of the cool podcast BRAVE COMMERCE) in our BIG interview about how creators will influence the next wave of the retail revolution.Grab the ear goggles and turn up the volume.Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy.Learn more at Whalar.com#creators #creatoreconomy #everythingisbetterwithcreators #whalar Hosted on Acast. See acast.com...
2022-04-0527 minEverything Is Better With CreatorsCreators and the Metaverse | The Big Interview with Yonatan Raz-FridmanOn Episode 6, we sit down with Yonatan Raz-Fridman, Founder and CEO at Supersocial // Games for the Metaverse, to discuss creating in the Metaverse. How should brands approach this and what is the creator strategy?Everything Is Better With Creators is produced by Whalar.Whalar. We Power the Creator Economy. Learn more at Whalar.com#creators #creatoreconomy #everythingisbetterwithcreators Hosted on Acast. See acast.com/privacy for more information.
2022-03-3044 minEverything Is Better With CreatorsCreators and Podcasts | The Big Interview with Georgina Holt of AcastOn episode 5 we grab the binoculars for our segment of Whalar Watching to look at podcasts. What types of creators are producing them and why. Also, how some creators in one area pf influence are quickly moving to the audio medium as it grows at a rapid rate.On our Big Interview we stay locked into our ear buds as we speak to Acast's Managing Director of Americas Georgina Holt on what she has seen over the last two years of rapid growth of the creator-driven podcast. What it means for a creator's brands and brands who want...
2022-03-2326 minEverything Is Better With CreatorsCreators and Music NFTs | The Big Interview with TommyDOn the latest episode of the show that is all thing creators we look at NFTs and what they mean for the evolution of the music industry.Then we do a deep dive with Tommy Asher Danvers, better known by his stage name TommyD, a British producer, songwriter, arranger, DJ, and multi-instrumentalist and co-founder of NFT marketplace, Token||Traxx on what NFTs really mean for the creator economy. Tommy is best known for his work with artists such as Right Said Fred, Catatonia, KT Tunstall, Corinne Bailey Rae, and Graffiti6. He has also worked with Kylie Minogue, Janet...
2022-03-1542 minEverything Is Better With CreatorsCreators and Education | The Big Interview with Steven Wolfe PereiraOn episode 3 of the podcast that powers the Creator Economy we're Whalar watching empathetic education through creators. Is this vertical the next to be remixed?And we sit down with Steven Wolfe Pereira, CEO and Co-Founder of Encantos, empowering creators to help kids to love learning.Produced by Whalar. We power the Creator Economy.Check out more at Whalar.com#creators #creatoreconomy Hosted on Acast. See acast.com/privacy for more information.
2022-03-0812 minEverything Is Better With CreatorsCreators and Accessibility | The Big Interview with Keely Cat-WellsOn episode 2 of Everything Is Better With Creators we dive into all things Creator Economy.- How do captions add to overall reach, engagement and views of your videos?- The Big Interview with Keely Cat-Wells. Why should brands and businesses make accessibility more top of mind?Hosted by Ashley Rudder, Emma Harman, Marco Bertozzi and Jamie Gutfreund.Produced by Whalar. We power the Creator Economy.Learn more at Whalar.comTo check out an accessible video of this podcast including transcript please go to https://www.youtube.com...
2022-03-0113 minEverything Is Better With CreatorsEverything Is Better With Creators: A new podcast about the creator economy. Out on 2.22.22Everything is Better with Creators. A new podcast from Whalar.Whalar. We power the creator economy.Learn more at whalar.com Hosted on Acast. See acast.com/privacy for more information.
2022-02-2200 minEverything Is Better With CreatorsEverything Is Better With Creators Spotify TRAILER. Tap Follow To Listen to EpisodesEverything Is Better With Creators. A new podcast that explores the creator economy. What it is and where it's going. Join me, Ashley Rudder every week along with my co-hosts Emma Harman, Marco Bertozzi and Jamie Gutfreund as we do a deep dive into the insights and analysis of the biggest economic change we're experiencing since the dawn of the Industrial Age, 100 years ago.Everything Is Better With Creators. Produced by Whalar.We power the Creator Economy.Tap now to listen to episodes here on Spotify.#creators #creatoreconomy...
2022-02-2200 minEverything Is Better With CreatorsPREMIERE: Creators and Creator Houses | The Big Interview with Familia FuegoOn the premiere episode of Everything Is Better With Creators we dive into all things Creator Economy.- How has TikTok helped propel songs from the Disney movie Encanto up the charts?- The Big Interview with Familia Fuego. How has this LatinX team of creators gone from solopreneurs to creator house all-stars?Hosted by Ashley Rudder, Emma Harman, Marco Bertozzi and Jamie Gutfreund.Produced by Whalar. We empower the Creator Economy.Learn more at Whalar.com#creatoreconomy #creators #everythingisbetterwithcreators Hosted on Acast. See acast.com/privacy...
2022-02-2113 min
The UncerTwenties#36 - Yazzzz queen! With @yasmincoutinhoToday’s guest is a senior casting manager at Playboy who has travelled all over the world for her studies and work. She can call LA, Hawaii, Texas, New York, London, Australia her home.It’s safe to say though she’s only 26, she’s already built up one seriously impressive resume.She worked at Whalar for 2 years as a Talent Manager representing some of the most exciting content creators across Instagram, YouTube and TikTok. Whalar is also where she was listed as one of the Top 15 talent managers in the industry by the Business Insider...
2021-12-2049 min
The Life of A Makeup ArtistEp 55: Ashley Rudder, from MUA & MAC Executive to Head of Creators at WhalarAshley Rudder with a career of 20+ years at MAC cosmetics shares the ups and downs of transiting roles internally to now head of creators at Whalar. Ashley gives us insight into the ever-changing landscape of the influencer space and how it relates to the beauty industry and especially beauty Pros! Join us as she shares the journey of her career and some personal life updates! https://www.instagram.com/ashley_rudder/ https://www.instagram.com/whalar/ https://www.instagram.com/thelifeofamakeupartist/ https://www.instagram.com/jaleesajaikaran/
2021-11-2450 min
THE POWER OF REINVENTION with Kathi Sharpe-RossE028: Creating Impact in the Influencer Space with Nik Aliye & Karyn SpencerLooking to reinvent yourself? How about becoming a content creator and putting a dent in the influencer space? Today, we touch on important business, some personal life-changing reinventions, and the state of the influencer industry with Nik Aliye and Karyn Spencer.
Nik Aliye is the global director of Whalar, a best-in-class influencer marketing company and one of the most acclaimed influencer agencies in the industry. She is a multifaceted executive with a deep expertise in digital creators. Nik produces events that create emotional, authentic connections, delighting fans and driving benchmark breaking business results.
Karyn Spencer...
2021-06-1752 min
Social Influence Archives - Kami GuildnerNik Aliye – Digital Influencer Marketing Exec – Episode 204
Today on Extraordinary Women Radio, I am thrilled to introduce you to Nik Aliye, a digital influencer marketing executive, who has worked with some of the largest big brand names. Nik also produced the Shorty Awards, which honors the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram and more.
In this Episode:
Nik shares her exciting and challenging career working at the Shorty Awards – A platform that honors the best of social media.
She shares the highlights and her favorite bits of social media back then and how people’s view of i...
2021-06-1746 minExtraordinary Women RadioNik Aliye – Digital Influencer Marketing Exec – Episode 204Today on Extraordinary Women Radio, I am thrilled to introduce you to Nik Aliye, a digital influencer marketing executive, who has worked with some of the largest big brand names. Nik also produced the Shorty Awards, which honors the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram and more.
In this Episode:
Nik shares her exciting and challenging career working at the Shorty Awards – A platform that honors the best of social media.
She shares the highlights and her favorite bits of social media back then and how people’s view of influencers drastically shifted into...
2021-06-1746 min
Extraordinary Women Radio with Kami GuildnerNik Aliye – Digital Influencer Marketing Exec – Episode 204Today on Extraordinary Women Radio, I am thrilled to introduce you to Nik Aliye, a digital influencer marketing executive, who has worked with some of the largest big brand names. Nik also produced the Shorty Awards, which honors the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram and more.In this Episode:Nik shares her exciting and challenging career working at the Shorty Awards – A platform that honors the best of social media.She shares the highlights and her favorite bits of social media back then and how people’s view of i...
2021-06-1746 minSocial Media Archives - Kami GuildnerNik Aliye – Digital Influencer Marketing Exec – Episode 204
Today on Extraordinary Women Radio, I am thrilled to introduce you to Nik Aliye, a digital influencer marketing executive, who has worked with some of the largest big brand names. Nik also produced the Shorty Awards, which honors the best content creators and producers on social media: Twitter, Facebook, YouTube, Tumblr, Instagram and more.
In this Episode:
Nik shares her exciting and challenging career working at the Shorty Awards – A platform that honors the best of social media.
She shares the highlights and her favorite bits of social media back then and how people’s view of i...
2021-06-1746 min
LadiespromotingtransparentadvocacySHA' PTA- - Marvelous Motivating Monday - Black Tik Tok Influencers and DiscriminationEPISODE #94 - This Marvelous Motivating Monday, SHOUT OUT TO THE YOUNG PEOPLE. PLEASE SUPPORT BLACK INFLUENCERS!! We celebrate the First (1st) House for Black Influencers called (The Crib Around The Corner), which is located in Los Angeles, California. The Crib Around The Corner is the first content collaboration house specifically for Black Tik Tokers. Realizing that racism on social media branding is financially lopsided, Karyn Spencer, Chief Marketing Officer of Whalar and Landon Moss, who is a TikTok Content Creator talk about how black influencers receive 50% or worst, less money, even if they influence more people on social media. Femal...
2021-05-0333 minThe Influencer Marketing LabTalking TikTok music with Emma Harman President of Whalar, EMEAEpisode 22 of the Influencer Marketing Lab - a weekly podcast tracking the growth spurts and growing pains of influencer marketing.This podcast is sponsored by Tagger the data-driven influencer marketing platform and social listening tool.This week Scott Guthrie is in conversation with Emma Harman, President of Whalar for EMEA. Whalar is a global award-winning technology-powered influencer agency that recently became a badged partner of TikTok. In this episode we discuss:Key advice for brands wanting to build successful and relevant TikTok influencer marketing strategiesThe differences between Instagram creators and TikTok creatorsWhy t...
2021-03-0230 min
Future Proof3. How can social influencers help brands?With online platforms and audiences going through some big changes lately, it could be the ideal time to address or improve your influencer strategy. Karyn Spencer is Global Chief Marketing Officer at Whalar, a global tech-powered influencer agency, connecting brands with top social media creative talent. In this episode, she tells Jane and Felipe about Whalar’s work and mission, including its commitment to supporting Black talent with the Crib Around The Corner, and the huge business opportunity around connecting to more diverse audiences. Karyn talks about the potential journey from social influencer to Hollywood star, the value of authenticity wh...
2021-03-0129 min
Elevate Your BrandElevate Your Brand with Karyn Spencer of WhalarA 20 year veteran of the entertainment and digital industries, Karyn kicked off the early years as Ashton Kutcher’s VP of Production, Tyra Banks’ Director of Communications, and VP of brands for the first-ever influencer agency, theAudience. She connected directly with digital creators as the Head of Creators at Vine, and upon Vine’s closure became VP of AT&T Hello Lab, a diversity-driven millennial and Gen Z-focused initiative. At Target, served as the Director of Talent Partnerships and Influence Marketing. In 2018, she joined the board of creator-founded and Alexis Ohanian-funded Clash as their advisor. Last week, Clash acquire...
2021-02-1832 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency WhalarIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to...
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2021-01-0833 min
Influence Global Podcast - shining a spotlight on influencer marketingS2, Ep17: In Conversation With Karyn Spencer, CMO of Global Influencer Agency WhalarIn this episode, Gordon Glenister, Global Head of Influencer Marketing at the BCMA, talks to the super impressive Karyn Spencer recently appointed CMO of the influencer marketing agency Whalar. Karyn has had an amazing career as a talent manager to Ashton Kutcher and has worked with Celebrities like '50 Cent' and Tyra Banks as well as being behind the first ever influencer agency founded by Sean Parker (P-Diddy), Ari Emanuel and Oliver Luckett.@karynspencer@thebcmaPresented by @gordonglenisterProduced by Neil Whiteside at Freedom:ONE...
2021-01-0832 min
WIIM RadioWIIMen in COVID - Human to Human Connection with Karyn Spencer from Whalar (@karynspencer)Today we’re speaking with Karyn Spencer, SVP of Partnerships at Whalar.You can find her on social at:www.instagram.com/karynspencerhttps://www.linkedin.com/in/karynisaunicorn/Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group:www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim
2020-04-031h 02
Women in Influencer Marketing#38 Human to Human Connection with Karyn Spencer from Whalar (@karynspencer)Today we’re speaking with Karyn Spencer, SVP of Partnerships at Whalar.You can find her on social at:www.instagram.com/karynspencerhttps://www.linkedin.com/in/karynisaunicorn/Find WIIM online:www.iamwiim.comJoin our newsletter:www.iamwiim.com/joinJoin our Industry Online Private Facebook Group:www.facebook.com/groups/wiimindustryFollow us on Instagram:www.instagram.com/iamwiim
2020-04-031h 04