Shows
Adster PodcastHow Meta Mediation Changes Everything for Publishers - Adster PodcastMost mobile publishers don’t realize they’re monetizing only 12% of their ad inventory — the rest is lost in opaque networks and inefficient bidding systems.In this episode of the Adster Podcast, Santhosh Venkatesh sits down with Ranganathan Srinivasan and Girish Vishwanath from Adster to unpack Meta Mediation — a fundamental shift in how publishers can take back transparency and control.They explore why traditional mediation has plateaued, how Meta Mediation simplifies monetization, gives monetization leaders freedom to experiment and grow ad revenue without engineering load, and what happens when publishers start treating ad revenue as an engin...
2025-10-301h 07
AdTechGod PodEp.97 Agents, Not People: How AI is Rewriting Ad Operations with Joe HirschJoe Hirsch the CEO of Swivel and former CEO of SpringServe, shares his journey through the ad tech industry, discussing his experiences with affiliate marketing, ad serving, and the evolution of ad operations. He emphasizes the importance of operational efficiency and the role of AI in optimizing ad campaigns, while also addressing the future of AdOps and the integration of technology in the advertising space.
Takeaways
Joe Hirsch has a long history in ad tech, starting from affiliate marketing.
He co-founded multiple companies, including Spring Serve, which was acquired by Magnite.
Swivel aims to automate repetitive...
2025-09-1636 min
Sounds ProfitableAre Podcasters Influencers? AdOps Takes Center Stage, & MoreHere's what you need to know for today in the business of podcasting: grading Spotify's pivot to video, highlighting AdOps in a new podcast, and building from the influencer playbook.Find links to every article mentioned and the full write-up here on Sounds Profitable.
2025-03-0504 min
The Programmatic Digest166. Here's Two Ways To Level Up In 2025About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job. We do so by providing on-demand lessons via the Reach and Frequency® program (https://reachandfrequencycourse.thinkific.com ), a dope community with like-minded programmatic experts, and live free and paid group coaching. We can help 2 ways: Customized a training roadmap for teams of programmatic traders (https://www.heleneparker.com/workshop/ ), adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall 🌟Request a sample training...
2025-02-0201 min
Digital Marketing TodayEmpowering Innovations: Shaping the Future of Digital MarketingDigital Marketing Today - Episode OverviewDigital Marketing Today: Innovations and Techniques Shaping the FutureIn this insightful episode of Digital Marketing Today, join leading experts and industry pioneers as they dissect the evolving landscape of digital marketing.Featured Topics: Creating Authentic Connections: Harry Lowes from Meta highlights the success of Sundae Body in maintaining a genuine brand identity across multiple platforms, showing how authenticity leads to deeper audience engagement. Digi-Byte Event Preview: Get a sneak peek into the Digi-Byte event in Melbourne hosted by the Independent Media Agencies of Australia. This event promises...
2024-06-2505 min
Mile HigherInstead of Calling 911 They Let Their Fraternity Brother Die... Penn State's Worst Hazing ScandalsSupport our Sponsors!
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2023-06-141h 47
Lights OutSubway's Star To Behind Bars: The Monster That Is Jared FogleSupport Our Sponsors! ROCKET Money - Cancel Your Unnecessary Subscriptions NOW! Go to https://www.rocketmoney.com/lightsout |
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2023-06-091h 41
The SeshYouTuber Facing 20 Years For Purposely Crashing Plane For Views + Am I The Asshole?Check out our new merch!! milehighermerch.com
Timestamps
10:32 - exciting announcement
16:16 - staged plan crash
31:41 - special guest
44:34 - AITA for lying to my wife
53:16 - …for making my daughter wear a dress
56:57 - …for honking at a cutter
1:03:08 - …for getting mad at my bf’s friend for calling me a b*tch
1:11:09 - …for telling my family about FBIL’s past
1:18:02 - …for telling my friend her laziness makes her unattractive
1:23:48 - …for disinviting my gf to dinner
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2023-06-081h 26
Маркетинг и реальностьCentra: запуск и масштабирование крупных рекламных кампаний.Какие рекламные площадки и платформы существуют на рынке России (и не только), где найти их перечень? Как запустить комплексное продвижение бренда в рамках одного окна? В гостях Екатерина Кириченко (COO) и Дмитрий Масячин (Head of AdOps) Centra - маркетплейса из 250 рекламных площадок, сервисов и услуг.Канал Centra в ТГ (Доп. материал) - @centranew---
Реклама, участие, спонсорство и нативные интеграции в бренд-медиа и подкаст «Маркетинг и реальность».
По всем вопросам — pr@marketing.audio
---
00:00 Анонс эпизода.
00:32 Интро.
01:12 Екатерина о том, что такое Centra?
03:40 Дмитрий о разнице между терминами: площадки, платформы, инструменты.
05:58 Особенности рекламного рынка России: экосистемы и рекламные площадки.
08:10 История создания Centra: от агентства к отдельному сервису.
10:50 Инхаус или аутсорс агентства: кого больше и как эффективнее брендам?
13:24 Как Centra собрала и проверила 250 рекламных площадок.
17:16 Преимущества работы с Centra для рекламодателей и брендов.
22:16 Персональный менеджер и медиаплан под ключ, как у агентства.
24:17 Каким рекламодателям и брендам подходит использование Centra?
25:50 Куда рекламодатели перераспределяли бюджеты в 2022-2023?
28:02 Топ-3 неочевидных, но эффективных рекламных канала в России.
33:35 Про рекламу через блогеров и партнёрство с WildJam.
35:05 Про маркировку рекламы при работе через Centra.
36:48 Про запуск рекламы на внешние рынки.
38:52 Про функционал внутри личного кабинета: финансы и роли.
43:17 Образовательные материалы, курсы и digital-комьюнити от Centra.
48:00 Совет от Екатерины для рекламодателей на 2023 год.
48:57 Репост подкаста "Маркетинг и реальность" - это важно!
---
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2023-06-0749 minMile HigherVanished While Running On Forest Road Was A Serial Killer Responsible? The Amy Wroe Bechtel CaseSupport our Sponsors!
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2023-06-071h 15Lights OutIf This Ouija Board Demon Comes Through End Your Session ASAP Or Pay The Price1:11 - What’s Up Everybody
3:48 - Ouija’s Demons
6:11 - Origins, de Plancy
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2023-06-021h 32The SeshFamily Vlogger’s Adoption SCAM: Fake Baby Bump & Gender Reveal?!Della Vlogs: https://bit.ly/3qnod9e
Timestamps
1:20 - Janelle almost died!!!
13:21 - lets get into it!
16:13 - dog DUI??
19:00 - Dollar store employee runs into thief with car
26:24 - Hotel manager sucks on guest’s toes
39:21 - George Santos update
48:41 - adoption scam
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2023-06-011h 06Mile HigherMilitary Officer Dies From Unknown Infection After Capturing A Strange Being From Crashed UFO...The Govt. Denies EverythingSupport our Sponsors!
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2023-05-311h 20Lights OutAngelic Visitors, Sacrifices & Sketchy Deaths: The Strangest Religious Cult You've Never Heard Of
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2023-05-191h 43The SeshMarlena Stell Exposes The Beauty Community - Betrayed By Jaclyn Hill & Bullied By James CharlesFollow Marlena Stell!
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Timestamps
6:40 - closure of Makeup Geek
55:53 - lipstick gate
1:20:06 - Marlena’s experience with James Charles
1:37:44 - discussing lashgate
1:44:25 - Marlena’s next projects
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2023-05-181h 51Lights OutWild Animal Attacks That Will Shake You To Your Core
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01:13 - What’s Up Everybody
5:37 - Expedition Gone Wrong
30:34 - The Luckiest Unlucky Man Ever
45:05 - Man Beats Nature
58:18 - Battle For Territory
1:05:20 - Destroyer Of Man
1:10:17 - Final Thoughts
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2023-05-121h 16The SeshChris Brown Punches Usher In the Face, Ed Sheeran’s Trial & Interview With Doula About BirthCarlee’s IG: https://www.instagram.com/lucinarisingbirthwork/
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Kendall’s birth story: bit.ly/44Rr75W
Timestamps
2:15 - weekend update
18:20 - Usher & CB beef
25:37 - Ed Sheeran’s lawsuit
42:51 - Doula Q&A
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2023-05-112h 20Mile HigherWho Murdered This Wealthy Aspen Socialite In Her Sleep? With Guest MWMHFind Murder With My Husband here:
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2023-05-102h 14Lights OutThe Human Monsters Who Kept The Girl In The Box
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01:13 - What’s Up Everybody
4:38 - Our Story Begins…
14:36 - The Hooker’s & Their First Victim
25:00 - Colleen Stan’s Imprisonment
58:00 - The “Family” Crumbles & Colleen’s Freedom
1:06:46 - The Haunting In Apartment 14
1:20:18 - Final Thoughts
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2023-05-051h 29The SeshWe Called The Police & Steven Crowder’s Shocking Ring Camera FootageTimestamps
0:50 - why we called the cops
12:16 - Steven Crowder
1:04:28 - Mexican snack taste test
1:07:10 - Karelly’s horchata recipe
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2023-05-041h 29Mile HigherFormer Pope's Bodyguard Murdered By One Of His Own In Vatican CitySupport our Sponsors!
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2023-05-031h 24Lights OutThese Killers All Share Something Dark In Common... It's Not What You Think It Is01:13 - What’s Up Everybody
16:50 - Can You Identify A Serial Killer?
23:54 - The Origin Of Serial Murderers
56:58 - The Macdonald Triad
1:11:33 - Preferred Occupations
1:22:12 - Where Did They All Go?
1:39:30 - Can Killers Be Rehabilitated?
1:58:02 - Final Thoughts
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2023-04-282h 05The SeshJaclyn Hill Exposed For Losing Marlena Stell's Brand MILLIONS of DollarsTimestamps
1:48 - weekend update
26:41 - Marlena Stell and Jaclyn Hill
42:42 - not your typical body Mary
48:30 - trivia w/ Sydney
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2023-04-271h 12Mile HigherSchool Librarian Found Tied To An Anchor In The Ocean: The Suspicious Death Of Patrick MullinsSupport our Sponsors!
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2023-04-261h 09Lights OutKiller Haunted By The Girl He Murdered For Years... Until He Couldn't Take It AnymoreSupport Our Sponsors!
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2023-04-211h 06The SeshWE ARE MAD! Mr. Beast And Chris Tyson Backlash & The Bud Light BoycottTimestamps
2:56 - Weekend updates
22:19 - Bud Light boycott
56:33 - Chris Tyson and MrBeast
1:16:16 - birthday shenanigans
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2023-04-201h 41Mile HigherUnraveling the Mysteries of Life: The Problem of Evil, Heaven's Existence, and Free WillSupport our Sponsors!
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2023-04-191h 50Lights OutSatan is in the Vatican... The Devil and Father Amorth the Pope's Exorcist
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2023-04-141h 57The SeshKanye West's School SUED For Unsafe Conditions?! Married Couple of 17 Years Finds Out They're Cousins?!Timestamps
4:22 - Weekend updates
16:32 - Couple married for 17 years finds out they’re cousins
29:14 - Cocktail Hour
35:30 - Kayne West’s school being sued
50:46 - Jaclyn Hill continues to steal from other creators
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2023-04-131h 00Mile Higher8 Climbers Tragically Lost Their Lives When Their Worst Fear Became Reality: The 1996 Mt. Everest DisasterSupport our Sponsors!
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2023-04-121h 19Lights OutThe Haunting Of Houska Castle: Black Magic, Nazi Occult Experiments & A Portal To The Underworld
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2023-04-071h 09The SeshTrump Facing 34 Felony Counts, The Man With Over 500 Kids & MISSING DQ SpoonTimestamps
3:25 - weekend updates
18:06 - donating too much sp*rm
27:45 - Florida principle scammed by Elon impersonator
29:29 - our scam stories
38:09 - DQ spoon thieves
45:20 - Donald Trump has been indicted
1:02:55 - guess that drink!
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2023-04-061h 26Mile HigherSketchy Sheriff Refuses To Investigate Her Murder & Corrupt Coroner Lied To The Family: Kaysera Stops Pretty Places CaseKaysera Stops Pretty Places GoFundMe http://bit.ly/3MdPYtY\
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2023-04-051h 31Lights OutAmusement Parks That Ended Up Being Death Traps
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2023-03-311h 41The SeshGwyneth Paltrow's Ski Accident LAWSUIT, TikTok CEO GRILLED By Congress, & Spilling Your SecretsTime Stamps:
17:21 - gay fruit flies
26:52 - McDonald’s CSI
31:33 - Gwyeth Paltrow
46:41 - TikTok ban
1:13:46 - spilling your secrets!
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2023-03-301h 32Lights OutThe Night Orlando Pulse Nightclub Became A Warzone
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2023-03-241h 35The SeshPresident Joe Exotic Tiger King 2024?! US BANNING TikTok?!Secret submission form: https://forms.gle/mspBHEwJCiiyF1F99
Time Stamps:
2:41 - weekend update
30:30 - Exotic 4 president??
43:42 - US TikTok Ban??
1:01:10 - TIFU by drinking coffee
1:05:27 - TIFU by sending a call from the US Space Station to VM
1:08:08 - TIFU by helping a drunk coworker and trusting HR
1:15:12 - TIFU by peeing in a zip-lock bag
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2023-03-231h 15
Media FeedMichal Gabriel: Reklama v tisku nikomu nevadí, v online je to problém! Placený obsah je způsob monetizace, reklamu ale nenahradí.Mediální domy čelí velkému množství změn, které trh ovlivňují. Jak se ubránit narůstajícímu vlivu influencerů? U kterého obsahu dává smysl placený model a jak efektivně využít umělou inteligenci? Na to vše jsme se ptali našeho hosta, který má desetiletou praxi ve světě reklamy. Michal Gabriel, AdOps manažer Czech News Center se s námi podělil o jeho postřehy a názory na stav mediálního trhu.
2023-03-2347 minMile HigherRich Widow Murdered By The Mortician But The Town Wants Him Freed: Bernie Tiede & Marjorie NugentSupport our Sponsors!
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2023-03-221h 10Lights OutDean Corll: The Diabolical Candyman Who Made Countless Young Boys Disappear
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2023-03-171h 40The SeshCPS Takes Child From Family After Wrapping Him in Cling Wrap & Pete Davidson Crashes Car Into Home?!Time Stamps:
2:48 - Kendall's ant farm
7:20 - Why are we wearing black dresses
11:09 - New Higher Love Wellness products
18:19 - Pete Davidson crashed his car into a home
22:02 - Car crashes into podcasters
30:03 - TikTok parents wrap their kids in plastic wrap
44:07 - Judging the Oscar’s fashion
1:07:33 - Elon building his own city
1:12:46 - Elon harasses employee on Twitter
1:21:25 - Viral TikTok ice cream trend
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2023-03-161h 31Mile HigherPanicked Mom Calls 911 Claiming Her Son Is Airborne In A Homemade UFO: The Infamous Balloon Boy HoaxWife Swap clips
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2023-03-151h 19Lights OutVince Li Beheaded A Man On A Greyhound Bus & Never Saw The Inside Of A Jail CellSupport Our Sponsors!
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2023-03-101h 28The SeshAsking My Partner To Help Pay For My Hospital Bill?! Demanding My Gf Shaves Her Legs?! - AITATime Stamps:
0:00 - hi friends!
14:14 - funko pop cancelled
18:27 - dogs or bears?
36:17 - 2 truths 1 lie
43:25 - AITA for being mad my gf got her period
50:56 - AITA for throwing my sons xbox?
53:17 - AITA for firing an intern?
59:21 -AITA for taking my kids to their other grandparents?
1:09:45 - AITA for telling my gf to shave her legs?
1:145:07 - AITA for telling my bf not to go on vacation?
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2023-03-091h 18Mile HigherHit By A Train Under Suspicious Circumstances & Police Jumped To Conclusions: The Tiffany Valiante CaseIf you or someone you know is struggling with self-harm, there is help. Please visit https://988lifeline.org/talk-to-someone-now/ for more information
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2023-03-081h 26Lights OutA Rancher's Worst Nightmare Is A Visit From The Bloodthirsty Chupacabra
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2023-03-031h 19The SeshKendall’s Car Accident, TikToker Meredith Duxbury's Foundation Routine, and Selena Gomez vs. Hailey Bieber BeefFlorida student/teacher attack http://bit.ly/3KQVpOT
Time Stamps:
0:00 - hi friends!
5:35 - weekend updates
22:33 - Arby’s fish taste test
27:31 - student beats teacher
42:09 - she risked it for the biscuit
47:42 - Andrew Tate update
49:27 - Meredith foundation technique
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2023-03-021h 28
Scale: The Modern Media PodcastCan ad placement and user experience permanently damage your publishing brand?When it comes to programmatic and AdOps for publishers, Integrum is the team that comes to mind. And luckily for us, Jamie Walters and Ollie Clamp, founders of Integrum, were more than happy to jump on a call to dive into the world of programmatic for publishers and answer one of our top questions (plus many more): Can poor ad placement and user experience damage your publishing brand?More from Integrum >Despite having launched Integrum over 5 years ago, Jamie & Ollie are only active on LinkedIn. However, you can reach out to them via...
2023-03-0253 minMile HigherThe Worst Train Derailment Turned Environmental Disaster In US History: Norfolk Southern Chose Profits Over People In East Palestine, OhioThe Brightside Project https://donorbox.org/east-palestine-crisis-relief
New poison-control hotline specific to residents in the East Palestine area- 1-877-603-0170
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2023-03-011h 33Lights OutIt's Just A Board Game They Say... When Playing With A Oujia Board Goes Horribly WrongSupport Our Sponsors!
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2023-02-241h 32The SeshGeorge Santos is Cruella Deville, The Real Housewives of Prison, & Trying The Viral TikTok Cheese PicklesJustapostition Podcast
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0:00 - hi friends!
5:35 - weekend updates
21:54 - George the puppy thief
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46:08 - Jen Shah goes to jail
1:02:24 - Viral pickle trend
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2023-02-231h 07
The Programmatic DigestS9 - Dinámicas de Trabajo entre Equipos con Ezequiel RojasEn este episodio invitamos a Ezequiel Rojas a contarnos su experiencia en el trabajo con distintos equipos, los perfiles de cada posición y cuál es su óptica desde el rol de AdOps.
2023-02-1038 min
SaaS Interviews with CEOs, Startups, FoundersHe Did $2m in Revenue helping Game Developers Generate $30m in Ad Revenue Last 12 monthsBecome your Adops Expert.
2023-02-0417 min
The Year 1ne'sProgrammatic Media Coordinator @ Google with Nitesh AminIn his Year 1ne in Canada, Nitesh works as a Programmatic Media Coordinator at Google Canada in the Agency Team 🚀Some of the highlights from Nitesh and Blair’s chat include what it’s like working in programmatic advertising at Google, the importance of showing your work to help you get hired; and, why you need to know what “with hard work comes network” means.In This Episode 🗣️Nitesh’s Year 1ne @ Google Canada1:34 | Introduction from Nitesh3:10 | the Agency Team within the Google organization6:00 | Working as a Programmatic Media...
2023-01-191h 01
The Voiro PodcastAmazon’s Own Sports App, Interplay Between Media and Tech and The Need for Sustainable TechAnand Gopal and Kavita Shenoy jam on the marriage between technology and media and where advertising is headed amidst all this:⚡️CES 2023 and the need for responsible technology ⚡️Interplay between media and tech ⚡️Amazon launching its own sports app⚡️Netflix and Nike⚡️Smart TV revolutionPersonalities referred:Allison Schiff and Jason Manningham on Media and Tech Evan Shapiro on responsible technology
2023-01-1333 min
The Voiro PodcastTech and People, Netflix Eyes Sports, New Ways To Measure TVAnand Gopal and Kavita Shenoy switch on their mics in a brand new Voiro office at the heart of Bengaluru for the first time in 2023 and they bring news from the world of AdTech covering:⚡️Barriers between tech and people ⚡️VR, AR and Chiplets⚡️Netflix and its Focus on Sports Content⚡️New Currencies in Measurement of TV advertising⚡️What’s Next for Meta⚡️The Trade Desk’s Galilean SatellitesPlease read...
2023-01-0731 minScale: The Modern Media PodcastThe evolution of AdOps and its opportunities for publishersIf you're looking to add, optimise, or increase income from your AdOps strategy, Mat Bennett is the man to talk to. In this call, we deep dive into the world of AdOps looking at where it started, where we are today, and how to navigate this ever-changing landscape in the future.More from Mat >Mat ran technical agencies for 25 years. Having now sold his agency interests he works with other agency leaders as an advisor, coach, and mentorThe easiest and best way to reach Mat is via LinkedIn (https...
2023-01-0546 min
The Voiro PodcastIs It Time To Brace For Impact?, Big Tech Layoffs, What The Future Looks LikeAfter the disappointing Big Tech earning reports, the news this week was all about layoffs. Anand Gopal and Kavita Shenoy talk about the mood of the market and if we need to brace for impact. ⚡️2023: Brace for impact ⚡️Zuckerberg’s expensive Meta bet⚡️Big broadcast channels add sports to their content portfolio ⚡️2023 trendsPersonalities referred:Kara Swisher, Marc Andreessen and Rich Greenfield
2022-11-1420 min
The Voiro PodcastYouTube Goes Prime, Insta Gives More Power to Creators and Twitter Feels the BluesAfter the Big Tech earnings calls, many companies are now announcing diversification of their revenue streams. Anand Gopal and Rohan Rangaswami are back in the hot seat to dissect and explore how and why. In this episode they talk about:⚡️YouTube’s Primetime channels ⚡️Meta’s support to creators NFTs⚡️Twitter’s blue tick fee Personalities referred:👉Deborah WYouTube’s D...
2022-11-0423 min
The Voiro PodcastCustomer Identity In The World of Advertising, Impact of Apple’s ATT and Google PAIRA lot is happening in the world of cookies, with Google launching Publisher Advertiser Identity Reconciliation or PAIR. Our hosts Anand Gopal and Rohan Rangaswami explore the non-tech aspect of customer identity and answer some burning questions about it. In this episode they talk about:⚡️Privacy, Identity, Measurement, First Party Data and Targeting⚡️ATT and how it is changing the ad landscape⚡️Google PAIRListen to the podcast here:
2022-10-2827 min
AdTech with AlikeAudienceThe Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of AdrielIn the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Trends and changes in the Marketing field in 2022Environmental, social, and governance (ESG) concerns in marketingPossibility of a recession and its effects on the marketing industryOptimizing the marketing budget and profiling the right customerNeed for multi-channel marketingHow to implement the AdOps strategyThe three st...
2022-10-2733 min
Beeler.CastBeeler.Cast Episode 209 with Joanna Bloor on Star Trek and assembling and managing your teamRob Talks withCareer Futurist and ex-AdOps, Joanna Bloor, about Star Trek. Nope, we’re not talking about the trouble with tribbles, but what you can learn from Star Trek when assembling and managing your team. Joanna mentioned this in Base Camp in May and we wanted to dive in deeper on a podcast.
2022-08-2758 min
All Things RadioRemembering Frank BeckmanIn radio news, KITS FM HD2 adops a classic alternative format. Spanish broadcasting systems enters the Tampa St. Petersburg florida market. Iheart updates the sound of radio station WMIA FM in Miami Florida. Finally we will let you know what is happening on the street. This will be followed up by your calls and feedback. Next Jennifer will come along with her call letter and format changes. This will be followed up by a feature on the late Frank Beckman formally of radio station WJR FM. Next we will present a retrospective of the radio career of the late Alton...
2022-02-181h 32
B2B Podcasting | A show about the ultimate B2B sales & marketing strategyHow to Create Ads that Actually Attract an Audience - with Silvio Perez | B2B PodcastingAre your ad dollars being spent wisely? 🤔
Too many businesses fall prey to the idea that ad spending must be across multiple channels in multiple formats, but fail to see where their ad spending is actually getting them conversions.
When you stop looking at ad spending as “jack of all trades” and realize your money can be better spent in specific and targeted locations, you’ll see an exponential change and return on your investment. 📈
🎙️ Meet Silvio Perez, Head of AdOps at Metadata.io and author of “Google Ads Profits”. 📚
Silvio’s experience as an ad spending wizard i...
2022-01-1837 min
diDNA Dialogue - Tips and Advice for the Digital Advertising industryEvolving with the digital landscape with B2 Ad Ops - diDNA DialogueFor today's diDNA dialogue we talk with the Founder of B2 Ad Ops, Bryan Goldberg! Bryan started in the world of newspapers providing guidance on all things digital (when programmatic was still ONLY remnant inventory).
Bryan shares his story and how he created his organization with the experience he gained at the newspapers. He shares some excellent advice for publishers and even some of the biggest challenges they're facing in this new age of advertising!
Check out B2 Ad Ops on Linkedin - https://www.linkedin.com/company/b-squared-ad-ops-llc.
Check out Bryan on Linkedin - h...
2021-10-2916 min
The Kolibri Games PodcastAdOps, UA and everything about getting new players into your game.In this episode of the Kolibri Games podcast, we talk to Tony Deane from AppLovin and our own Steven Müller about advertising and user acquisition. This one is jam-packed with info, so get ready to take some notes!
Rate and review, if you'd be so kind, and share with a friend!
Until next episode friends, stay awesome.
2021-09-2938 min
Digital Marknadsföring med Tony HammarlundMartech och att bygga den perfekta martech-stacken #73Marknadföringssteknologi eller martech blir en allt viktigare del inom marknadsföring och vårt arbete som marknadsförare.
Det blir därför viktigt att ha en tydlig strategi för martech om man ska kunna bygga en väl fungerande sammansättning av verktyg, martech-stacken. Jag bjöd därför in marknadsföraren och martech-specialisten Niklas Nikolaidis.
Och för att fråga om går det att bygga den perfekta martech-stacken.
Då vilka verktyg, tjänster och plattformar man ska använda är en av de vanligaste frågorna så hoppas och tror jag att du kommer att gilla det h...
2021-09-1300 min
Experts Empowering ExpertsEp. 16: A Year In ReviewIn the year 2020, our podcast, "Freestar Presents, Blood Sweat and CPMs" was born. Our hosts, Jeff Kudishevich and Andy Forwark have had the pleasure of speaking with 15 different thought leaders across the industry to get their perspective on what matters most to them and have dived headfirst into the hottest topics in AdOps. There were laughs, lessons learned, friends reunited and memories made. Take a look at our favorite moments from our 2020 episodes in our Year In Review!
Podcast Website: https://anchor.fm/freestar
Learn more about Freestar
Email: podcast@fre...
2020-12-2945 minExperts Empowering ExpertsEp. 15: Paul Josephsen (UPROXX, a Warner Music Group company)In this episode, Jeff and Andy discuss the negative stigma about working in AdTech, if CPMs will stay elevated, and tips for blocking unwanted advertisers. Later in the episode, Jeff and Andy speak with Chief Strategy Officer at UPROXX, Paul Josephsen about being a Warner Music Group company, catering to your audiences, and adaptability.
Paul's LinkedIn: https://www.linkedin.com/in/pjosephsen/
Reddit Threads
https://www.reddit.com/r/adops/comments/jzwavu/why_do_most_people_in_adops_dislike_their_job_and/
https://www.reddit.com/r/adops/comments/k52b7c...
2020-12-0846 min
Experts Empowering ExpertsEp. 14: Shenan Reed (L'Oréal)In this episode, Jeff and Andy discuss their go-to Slack apps, viewability optimizations, and where to stay updated on 3rd party cookies. Later in the episode, Jeff and Andy speak with SVP, Head of Media at L'Oréal, Shenan Reed about being a board member for Miss America and Pinterest and her thoughts on work-life balance.
Shenan’s LinkedIn: https://www.linkedin.com/in/shenanreed/
Reddit Threads
https://www.reddit.com/r/adops/comments/jwr2vw/how_to_explain_what_we_do_to_a_kindergartener/
https://www.reddit.com/r/adops/comm...
2020-11-2445 minExperts Empowering ExpertsEp. 13: Robert DeSalvo (Undertone)In this episode, Jeff and Andy discuss the most suitable ad networks, troubleshooting and the importance of mentorship. Later in the episode, Jeff and Andy speak with Undertone's SVP, National Sales & Content Solutions, Robert DeSalvo about all things sales, coaching and mentoring.
Robert's LinkedIn: https://www.linkedin.com/in/robert-desalvo-2b5b99b9/
Reddit Threads
https://www.reddit.com/r/adops/comments/jjl48s/suitable_ad_networks_for_headerbidding/
https://www.reddit.com/r/adops/comments/jiz2w9/combining_data_from_ga_and_gam/
https://www.reddit.com/r/adops/comments/j...
2020-11-1045 minExperts Empowering ExpertsEp. 12: Kate Reinmiller (Ad Lightning)In this episode, Jeff and Andy discuss the history, the future, and their confidence in the Ad Tech industry. Later in the episode, Jeff and Andy speak with Ad Lightning's Co-Founder & CRO, Kate Reinmiller about all things fraud, brand safety, and being a part of a startup.
Kate’s LinkedIn: https://www.linkedin.com/in/kate-reinmiller/
Reddit Threads
https://www.reddit.com/r/adops/comments/iy7ct4/does_anyone_feel_confident_right_now_genuine/
https://www.reddit.com/r/adops/comments/j5hzx0/which_industry_developments_have_the_widest_blast/
https://www...
2020-10-2745 minExperts Empowering ExpertsEp. 11: Lara Phippen (TripleLift)In this episode, Jeff and Andy discuss ad block options, owning your own ad agency, and why everyone is quitting. Later in the episode, Jeff and Andy speak with TripleLift’s VP of Publisher Client Services, Lara Phippen about all things native advertising and her transition to her current role during COVID.
Lara’s LinkedIn: https://www.linkedin.com/in/laraphippen/
Reddit Threads
https://www.reddit.com/r/adops/comments/j580xw/what_tool_do_you_use_to_monitize_adblock_users/
https://www.reddit.com/r/adops/comments/j4k6s2/has_anyon...
2020-10-1346 minExperts Empowering ExpertsEp. 10: Krista Thomas (Amobee)In this episode, Jeff and Andy discuss their personal browsing choices, the risks of traffic buying, and ComScore. Later in the episode, Jeff and Andy speak with Amobee's SVP of Marketing, Krista Thomas about her work with AdTechCares and how marketing has shifted in the age of COVID.
Krista's LinkedIn: https://www.linkedin.com/in/kristathomas/
If you or anyone you know is interested in hearing more about AdTechCares, please email adtechcares@amobee.com to get in touch, learn more, or get involved.
Reddit Threads
https://www.reddit.com/r/adops/comm...
2020-09-2944 minExperts Empowering ExpertsEp. 9: Mike Petrella (Verizon)In this episode, Jeff and Andy discuss the best Sticky-Footer vendors, where to find the best AdTech talent, and industry secrets. Later in the episode, Jeff and Andy speak with Verizon Media's VP, Global Partnerships, Mike Petrella about his leadership strategy and the merging of big-name competing companies.
Mike's LinkedIn: https://www.linkedin.com/in/mikepetrella/
Reddit Threads
https://www.reddit.com/r/adops/comments/iomh8x/what_are_the_best_paying_video_ads_for_a_website/
https://www.reddit.com/r/adops/comments/intsg2/ad_ops_talent/ https://www.reddit.com/r...
2020-09-1543 minExperts Empowering ExpertsEp. 8: Kerel Cooper & Erik Requidan (Minority Report Podcast)In this episode, Jeff and Andy give their two cents on how they feel about AdTech, the state of hiring, and calling out the "BS" in our industry. Later in the episode, Jeff and our producer, Paulo Bautista speak with Minority Report Podcast co-hosts, Kerel Cooper and Erik Requidan about the importance of diversity and inclusion in the workplace and actionable steps for companies to start making positive changes.
Check out the Minority Report Podcast on Spotify: https://spoti.fi/2EUXt8B
Kerel's LinkedIn: https://www.linkedin.com/in/kerelcooper/
Erik's LinkedIn: https://www...
2020-09-0142 minExperts Empowering ExpertsEp. 7: Matt Hogg (Criteo)In this episode, Jeff and Andy discuss the differences between Advertising & AdTech, protecting your site, and Content Syndication. They also talk to Matt Hogg, Vice President of Publisher Partnerships at Criteo about career growth and development.
Matt's Linkedin: https://www.linkedin.com/in/matthogg1/
Reddit Threads
https://www.reddit.com/r/adops/comments/i3xajw/question_about_unwanted_tags_present_when_my_ad/ https://www.reddit.com/r/adops/comments/i1btau/from_the_agency_to_publisher/ https://www.reddit.com/r/adops/comments/hwdew6/the_truth/ https://www.reddit.com/r/adops/c...
2020-08-1839 minExperts Empowering ExpertsEp 6: Smita Saxena (Stanza)In this episode, Jeff and Andy discuss Unified Pricing Rules, More Prebid Setup questions, and Viewability. They also talk to Smita Saxena, Founder of the Stanza about the building culture within a startup.
Smita's Linkedin: https://www.linkedin.com/in/smita-saxena-b1078b13
Reddit Threads
https://old.reddit.com/r/adops/comments/hux8zi/publishers_what_is_your_secret_sauce_for_managing/
https://old.reddit.com/r/adops/comments/hv4dz7/prebid_setup_in_gam_creatives_with_serve_into_a/
https://old.reddit.com/r/adops/comments/hurxtn/ad_ops_question_about_invalid_traffic_from...
2020-08-0437 minExperts Empowering ExpertsEp 5: Paris Holley (Mantis Ad Network)In this episode, Jeff and Andy discuss Apple’s IDFA announcement, and useful tips for setting up Prebid in Ad Manager. They also talk to Paris Holley, CTO of the Mantis Ad Network about the cannabis ad industry and tips for young developers in the adtech space.
Paris's Linkedin: https://www.linkedin.com/in/parisholley/
Reddit Threads
https://old.reddit.com/r/adops/comments/h0emc2/25000_wtf/
https://old.reddit.com/r/adops/comments/hdy8uc/the_future_of_idfa_is/
https://old.reddit.com/r/adops/comments/h0c165/in_your_opinion_whats_an...
2020-07-2143 minExperts Empowering ExpertsEp 4: Chris Hunter (IBM Watson Advertising)In this episode, Jeff and Andy discuss Header Bidding Contextual Targeting, some low hanging fruit for optimizations, and weird ads they’ve gotten in the past. They also talk to Chris Hunter, Head of Global Strategy & Business Development at IBM Watson Advertising about his career and how to pay your success forward.
Chris’s Linkedin: https://www.linkedin.com/in/cphunter99/
Reddit Threads
https://old.reddit.com/r/adops/comments/gwwvop/mediamath_is_to_explore_its_strategic_options
https://old.reddit.com/r/adops/comments/gvsov7/eli5_are_header_bidding_ads_contextually_relevant/
https://old...
2020-07-0745 minExperts Empowering ExpertsEp 3: Veronica Salcido (AdTalent)In this episode, Jeff and Andy discuss US Antitrust regulation targeting Google, how to deal with invalid traffic, and the struggles of being the only ad operations person at your company. They also talk to Veronica Salcido, Founder of AdTalent about the trends in adtech recruiting in the past few years and how job seekers can better market themselves.
Veronica's Linkedin: https://www.linkedin.com/in/vsalcido/
Reddit Threads
https://reddit.com/r/adops/comments/gpmpag/do_you_hate_sticky_video_players/
https://reddit.com/r/adops/comments/gpe17c/us_antitrust_regulators_are...
2020-06-2345 minExperts Empowering ExpertsEp 1: Ashley Wheeler (Rubicon Project)In this episode, Jeff and Andy discuss Resource Heavy Ads in Chrome, and where the money goes in the programmatic ads funnel. They also interview Ashley Wheeler, Vice President of Seller Accounts at Rubicon Project about her philosophy on customer success in the ad tech industry and how she wrote a term paper to make her break into the industry.
Ashley’s Linkedin: https://www.linkedin.com/in/ashley-font-wheeler-4a9094a/
Reddit Threads
https://reddit.com/r/adops/comments/gkdqmn/protecting_against_resourceheavy_ads_in_chrome
https://reddit.com/r/adops/comments/gi8mjg/wh...
2020-06-0943 minExperts Empowering ExpertsEp 2: Marty Krátký-Katz (Blockthrough)In this episode, Jeff and Andy discuss the effects of the pandemic on the digital advertising industry, how to navigate the “Sales versus Operations” dynamic, and revisit some old stories of trafficking mistakes they’ve made. They also interview Marty Krátký-Katz, Co-Founder and CEO of Blockthrough about the origins of Blockthrough and respectful ad blocking.
Marty’s Linkedin: https://www.linkedin.com/in/martinkratkykatz/
Reddit Threads
https://reddit.com/r/adops/comments/gnebp3/spare_a_thought_for_all_the_people_in_sports_and/
https://reddit.com/r/adops/comments/gmh228/no_one_really_car...
2020-06-0944 min
DigitalBoxAmerika Saati ile Çalışmak // #adtalks Özgür Barutçu, Said Yılmaz & Mert KösoğluDigitalBox'a Hoş Geldiniz!Bu videomuzda AdColony AdOps & Publisher Manager Özgür Barutçu Client Solutions Manager,Programmatic Said Yılmaz ve Account Manager,NA Performance Mert Kösoğlu Türkiye'den Amerika saatiyle çalışmanın avantajlarıyla dezavantajlarını, sosyal hayatlarını nasıl dengelediklerini konuşuyorlar. Aynı zamanda Amerika saatiyle çalışacak olanlara tavsiyelerde bulunuyorlar.Welcome to Our Channel DigitalBox!In this video AdColony AdOps & Publisher Manager Özgür Barutçu Client Solutions Manager,Programmatic Said Yılmaz and Account Manager,NA Performance Mert Kösoğlu are talking about the advantages and disadvantages of worki...
2020-04-1720 min
Media People PodcastEP27 - CIBC Director of Digital Marketing & Operations - Yuli ShumskyYuli Shumsky, the Director of Digital Marketing & Operations for Canadian financial institution, CIBC, stops by to chat. Born in the Ukraine before the fall of communism, Yuli, emigrated to Canada as a teenager. He went on to study at York University in Toronto, and quickly caught the advertising bug through a summer marketing gig. He liked both the work and the paycheque, and decided to swap his life around going from full time student and part time employee, to part time student and full time employee. The rest of his story reads like an unofficial history of programmatic advertising, where...
2018-04-1737 min
What Happens In AdopsEpisode 1 - Drew Bradstock (index)This week I chat with Drew Bradstock the Head of Product at Index Exchange. What better way to start season 2 than with a bunch of deeply technical stuff and a few new acronyms? We talk about the audience consortium, GDPR, ads.txt and what brand of scotch we have in our bars at home.
2018-03-2044 min
What Happens In AdopsEpisode 14: Ken Brook & Will Rand (MetaX)This week I chat with Ken Brook, CEO and cofounder of Metax & Will Rand about blockchain in the digital ads. I am, admittedly, a total n00b when it comes to the blockchain so Ken & Will walk me through how it works and how it could be useful in ad
2017-08-3139 min
What Happens In AdopsEpisode 13: Jason Burke (clypd)This week I chat with Jason Burke the VP of Strategy at clypd. Unlike every other guest Jason doesn't work in digital ads. Instead he works in (gasp!) Linear TV. Specifically in what some call "Programmatic TV" but don't let Jason hear you call it that.
2017-08-0138 min
What Happens In AdopsEpisode 12: Michael Richardson (AppNexus)This week I chat with Michael Richardson (not that one), a product line manager at AppNexus. Michael works on the header bidding side at AN and we go in-depth on all things header. What the future looks like, what's up with prebid server, or video...
2017-07-1938 min
What Happens In AdopsEpisode 11: Erik & Stephanie (Intermarkets)This week I chat with Erik Requidan and Stephanie Snow from Intermarkets (Drudge Report). Intermarkets is one of the few large publishers to not use DFP as their adserver. So we talk about that, Erik's adops happy hour group, and (of course) aliens.
2017-06-2750 min
What Happens In AdopsEpisode 10: Dan Layfield (Adpipes)This week I chat with Dan Layfield, the original Adops Podcast host and former cofounder of Adpipes. We talk about a lot but you won't want to miss our take on the Pornhub blog, our VR nerd out, and one thing every entry-level adops pro needs to know.
2017-06-1443 min
What Happens In AdopsEpisode 09: Jonathan Mendez (Yieldbot)This week I chat with Jonathan Mendez, founder and CEO of Yieldbot. We dig into the difference in what currency buyers are buying on and what publishers are being paid on. I also have another family member interrupt my intro and outro (hint: listen close)
2017-05-3035 min
What Happens In AdopsEpisode 08: Chris Kane (Jounce Media)This week I chat with Chris Kane, the founder of Jounce Media. We get a bit nerdy this week and dig in on the "header bidding shit layer cake", how the buy side steals publisher data (for free), and why buyers shouldn't try to be the next netflix.
2017-05-1635 min
What Happens In AdopsEpisode 07: Jay Glogovsky (Vice)This week I chat with Jay Glogovsky, director of rev ops at Vice. We talk about the importance of publishers owning their own data stack, how Vice can be the WaPo of data, and what's the hipster drink of choice at Vice.
2017-05-0233 min
What Happens In AdopsEpisode 06: Paul GubbinsThis week I chat with Paul Gubbins, an adtech consultant in the UK. We dig into the differences between the European and US adtech markets, what a cookie-less world means for adtech, and Paul brings a small child to tears.
2017-04-2525 min
What Happens In AdopsEpisode 05: Todd Garland (Buysellads)This week I chat with Todd Garland the CEO of Buysellads. Todd goes anti-adtech and I try to figure out where it all went wrong. We discuss audience targeting, Facebook, and the IAB. And I'm not gonna lie Todd's drink of choice is... well it's weird.
2017-04-1128 min
What Happens In AdopsEpisode 04: Andrew Casale and MSGThis week I talk to Andrew Casale (Index Exchange) and Matthew Scott Goldstein, aka MSG. We talk about a lot of macro industry trends. From SSP/DSP consolidation, to the worst kept secret in ad tech M&A, to the future of the PMP.
2017-04-0446 min
What Happens In AdopsEpisode 03: Ari Paparo (Beeswax)This week I do a dumb thing. I also talk to Ari Paparo, CEO of Beeswax. We discuss the 'drilling on my land for oil' problem, the tragedy of the commons problem, and what game theory says about infinite repeated games. And that's just the first 5 minutes.
2017-03-2823 min
What Happens In AdopsEpisode 02: Jarrod Dicker (WaPo)I talk to Jarrod Dicker the Head of Commercial Product & Technology for The Washington Post. We dig into how publishers (even stodgy legacy ones) can innovate, what he thinks about programmatic native, and who's yearly letter no one in adtech should miss.
2017-03-2128 min
What Happens In AdopsWhat Happens In Adops - Episode 1 - Rob Beeler and Ben KneenI talk to Rob Beeler the chairman of AdMonsters and Founder of Beeler.Tech about managing your team and how to keep new hires motivated. I also speak with Ben Kneen (@adopsinsider) about auction dynamics, adblocking, and other nerdy adtech topics.
2017-03-1337 min