Shows
Under the Influence Podcast142. Eckis Edge: Authenticity vs. Algorithm: Bridging the Gap in Content MarketingJoin Whitney in this riveting episode of our podcast as we explore the dynamic interplay between authenticity and algorithm in the world of content marketing. Discover how to navigate this landscape with insights and real-world examples that will help you balance staying true to your brand while mastering the digital game.In this episode:Understanding the Algorithm:Dive into the mechanics of algorithms used by platforms like Google, Facebook, and Instagram.Learn why algorithms matter in dictating online visibility and engagement.Real-World Success Stories:Discover how brands like Airbnb and Instagram influencers have harnessed the power...
2024-05-2212 min
Under the Influence Podcast141. Eckis Edge: Transforming Listeners into Customers: Funnel Creation with PodcastingWelcome to the latest episode of Eckis Edge! Join Whitney as she explores the dynamic world of podcasting and its potential in business growth and customer engagement.In this episode:Understanding Podcasting as a Business Tool: Discover how podcasting is more than a marketing strategy; it's a platform for authentic connection and community building. Learn how your voice can become an integral part of your brand's narrative.Target Audience Insight - The Forward-Thinking Female Visionary: Get to know our primary listeners - ambitious, tech-savvy women aged 25-40...
2024-05-0812 min
Under the Influence Podcast140. Eckis Edge: Unfiltered Realities: The Backlash Against Perfect Online LivesJoin Whitney as she explores the transformative shift from perfection to authenticity in our digital and entrepreneurial lives. This episode is a must-listen for anyone looking to navigate the social media landscape with a fresh, genuine perspective. Dive into a journey of self-acceptance, authenticity, and real connections.Episode Highlights:The Pursuit of Perfection: A look at how social media bombards us with images of flawless lives, and the impact it has on our perception of reality.The Authenticity Wave: Discover the refreshing trend of raw, real, and...
2024-05-0114 min
Under the Influence Podcast139. Eckis Edge: The "Unfollow" CultureWelcome to a fresh episode of our podcast, where we delve deep into the intriguing "Unfollow" Culture. Join Whitney as she navigates this modern digital phenomenon and uncovers the hidden opportunities it presents for personal growth and brand evolution.Episode Highlights:Understanding the 'Unfollow' Trend: Explore why more and more people are choosing to hit 'unfollow' on social media, and what this means for our digital consumption habits.Social Media Detoxing: Dive into the reasons behind the rising trend of taking breaks from social media, and the...
2024-04-2414 min
Under the Influence Podcast138. Eckis Edge: The Future of Feminine Leadership: What Research PredictsWelcome to Eckis Edge, the podcast that energizes and inspires! In this episode, we explore the dynamic and evolving landscape of feminine leadership. Grab your favorite drink, and let's delve into the exciting world of women in leadership and entrepreneurship. đEpisode Highlights:Women Entrepreneurs on the Rise: Dive into the growth of women-owned businesses in the U.S. and globally. Witness a new era of female entrepreneurship!Tech and Digital Marketing in Women's Entrepreneurship: Explore how women are leveraging technology and digital marketing to build their empires. From social media to...
2024-04-1712 min
Under the Influence Podcast137. Eckis Edge: How to Use TikTok for BusinessWelcome to "Eckis Edge," where we turn the latest trends into your business superpowers! Today, we're jumping into the exciting world of TikTok â the place where your brand can truly dance to its own beat. Let's get the party started! đđĽHighlights:TikTok is Shaking Things Up! Whitney dives into how TikTok is rewriting the marketing playbook. It's more than just dance videos, it's a goldmine for businesses!Keep it Real! Learn why TikTok loves real, raw, and relatable content, and how your business can totally nail this vibe....
2024-04-1014 min
Under the Influence Podcast136. Eckis Edge: The Metaverse: A New Frontier for BrandingJoin Whitney in today's episode where she explores the vast potential of the Metaverse and its impact on branding and marketing.Episode Insights:Decoding the Metaverse: Get a down-to-earth explanation of what the Metaverse is and why it's more than a passing fad.Branding in a New Dimension: Learn how the Metaverse is the next big scene for branding, offering unique ways to engage with your audience right from your living room.Real Talk on Metaverse Branding:Claim Your Digital Space: Understand the buzz...
2024-04-0314 min
Under the Influence Podcast135. Eckis Edge: The Alchemy of Storytelling: Crafting Captivating PodcastsIn today's enlightening episode with Whitney, we dive deep into the magic of storytelling and how it can transform your podcast into a memorable and shareable experience.Episode Highlights:The Essence of Storytelling: Discover how storytelling can turn your podcast into a gripping narrative, making it stand out in the digital era.Target Audience - Forward-Thinking Female Visionaries: Weâre tailoring our content for women who blend personal growth with business goals, craving stories that mirror their ambition and aspirations.Key Elements of Storytelling:Characters: Bringing depth an...
2024-03-2716 min
Under the Influence Podcast134. Eckis Edge: Negotiate Like a Pro: Assertiveness in Business DealsHosted by Whitneyâs digital twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.1: Overcoming Hurdles in NegotiationWomen may face unique challenges in negotiation.Embracing assertiveness, confidence, and authenticity.Harnessing empathy as a negotiation powerhouse.2: Preparing for NegotiationReflecting on your unique strengths and past victories.The importance of thorough research and market understanding.Setting clear goals and non-negotiables as a roadmap for negotiation.3: Effective Communication in...
2024-03-2015 min
Under the Influence Podcast133. Eckis Edge: Getting Started with Pinterest for BusinessJoin Whitney in today's episode where she dives into the world of Pinterest, giving tips on how to get started with Pinterest for your business.Sneak peak:The Evolution of Pinterest: The journey from DIY crafts to a business powerhouse, and Pinterest as a visual search engine.The Pinterest Audience: The diverse range of users pinning away. How a pin is more than just an image: it's a portal.Business Profile Perks: Rich insights on audience behavior, the power of running ads and using rich pins, and...
2024-03-1310 min
Under the Influence Podcast132. Eckis Edge: Monetization Strategies for Your PodcastIn today's enlightening episode with Whitney, we take a deep dive into the diverse avenues to transform your podcast passion into a viable source of income. If you've ever pondered on ways to make your voice resonate not just with content but also with value, this is the episode for you!Episode Highlights:Embracing Your Worth:The journey and emotions of podcasting.Recognizing the value in your voice and content.Combatting the imposter syndrome and societal norms.Sponsorships Uncovered:The definition and essence of podcast sponsorships.Tips on approaching potential...
2024-03-0613 min
Under the Influence Podcast131. Eckis Edge: The Power of Your Voice & Building a Personal BrandHosted by Whitneyâs digital AI twin, in this episode we dive into the power of crafting your personal brand, using your adversity to your strength, and finding that authentic voice within.The sneak peak:The Power of Authenticity in Personal Branding:Going beyond visual aesthetics in a perfect-post digital era.Standing out with genuine storytelling and relatability.Why authenticity is the key differentiator for brands.Evolution of Brand Narratives:Shift from perfect beauty standards to craving real stories.Dangers of fake branding: greenwashing & empty social ju...
2024-02-2812 min
Under the Influence Podcast130. Eckis Edge: Meet My Digital Twin!In this premier episode of the brand new series, Eckis Edge, Whitney introduces her digital twin! Whitneyâs very own twin, who will be leading the charge on the Eckis Edge series on the podcast.Highlights:Embracing the new era of AI, Whitney introduces a groundbreaking addition to the Eckis Edge series: her Digital Twin.Diving into the concept of digital twins, their role in our modern era, and their fascinating intersection with podcasting.An exclusive behind-the-scenes look at how 52 Podcasts makes AI-powered podcasting a reality.A reflection on the evolutionary journey of "Under The Influence" an...
2024-02-1416 min
Under the Influence Podcast129. Inside the Acquisition of Eckis Marketing with PR Powerhouse Anna CroweAnna Crowe is the founder and CEO of Crowe PR, aâŻrecognized public relations expert,âŻbest-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency.In addition to leading Crowe and ensuring client success, Anna is president elect (and first elected female president) of the San Diego Chapter of theâŻEntrepreneurs Organization and is an active member of the PEERS Network and digital wellness non-profit Half The Story. She is also an adjunc...
2024-02-0535 minUnder the Influence Podcast129. Inside the Acquisition of Eckis Marketing with PR Powerhouse Anna CroweAnna Crowe is the founder and CEO of Crowe PR, aâŻrecognized public relations expert,âŻbest-selling author, speaker, and marketing faculty. For over 20 years, she has represented iconic brands around the globe, pivoting from a Big 4 CPA track to founding and scaling a national public relations agency.In addition to leading Crowe and ensuring client success, Anna is president-elect (and first elected female president) of the San Diego Chapter of theâŻEntrepreneurs Organization and is an active member of the PEERS Network and digital wellness non-profit Half The Story. She is also an adjunct marketing professor at the Un...
2024-01-3135 minUnder the Influence Podcast128. Holy Sh*t I Sold The AgencyYep, you read that right. Eckis Marketing, my business of the last 6 years, has officially been sold. Holy shit! In todayâs episode, I reflect on the ups, downs, and lessons Iâve learned while running the agency and chat about my vision for the future of Eckis Marketing, now in the hands of the esteemed Anna Crowe of Crowe PR. Stay tuned for my follow-up episode with Anna herself!Connect with Whitney:Follow Whitney on Instagram:Â @whitneyeckisFollow Whitney on TikTok:Â @whitneyeckisFollow Under the Influence on Instagram:Â @undertheinfluence.podMore in...
2024-01-1016 minUnder the Influence Podcast127. Redefining the Skincare Industry with Hannah Minardi and Austin WibergIn 2022, Austin Wiberg and Hannah Minardi, college friends turned business partners, saw a gap in the ever-growing personal care space. Together they launched Standard Self Care to create high-performance personal care products with formulas you can have the highest confidence in. Today they continue to empower consumers' self-care rituals through transparency and education woven into the DNA of their products.Use code: INFLUENCE40 for 40% off your first purchase at standardselfcare.comThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% of...
2024-01-0336 minUnder the Influence Podcast126. 5 Things I Learned From My Fuck Ups in 20232023 was⌠a year. A lot of shit went down and a lot of mistakes were made. But you know what comes with making mistakes? Lessons. Although this year put me through the wringer, it also taught me some invaluable learnings that I wouldnât trade for the world.Today I discuss:Being quick but not hurryingBeing cautious of pretty wordsAll you get in the end is youLearning yourself so you know what is bullshit and what isnâtTaking care of YOUAccepting your fuck upsThis show is sup...
2023-12-2034 minUnder the Influence Podcast125. Whitâs Holiday Wish ListThe holiday season is here, and if you need any last-minute gift ideas for your friends and family, I've got you covered. Today, I'm sharing my ultimate holiday wish list, which includes all my favorites and must-haves that I've been obsessing over in 2023.Links:Oura RingBirkenstocksIce RollerShop CollectedNotionFoundersCardWalking TreadmillOctoBuddyJust Thrive ProbioticMiss LymphClassPassTSA Pre CheckErin Fader JewelryThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off!Connect with Whitney:...
2023-12-1329 minUnder the Influence Podcast124. How to Lower Cortisol, Reduce Stress, and Be Your Best Self with Holistic Health Coach Meghan SwidlerAs a Cornell University graduate working for a hyper-growth tech startup, everything seemed great on paper for Meghan Swidler. But she often found herself feeling disconnected, lethargic, lonely, anxious, and low energy. After meeting with a naturopath who changed her life, she set out to change her own habits and transform her body and mind through food, movement, mental/emotional well-being, and spiritual growth. She took a leap of faith and turned her passion into a profession by becoming a Holistic Nutrition Health Coach and Wellness Consultant with a focus on gut health, hormone health, cleansing and detoxification, and...
2023-12-0626 minUnder the Influence Podcast123. From Fitness Influencer to 7-Figure Business with Katie and Ryan DunlopKatie founded Love Sweat Fitness to help women feel good faster and never be alone in their health and fitness journey. After losing 45 lbs and transforming her life, she was inspired to create a supportive online community and develop game-changing products that have made a splash in the health and wellness industry. Her husband and business partner, Ryan Dunlop, co-founded LSF with Katie after years in the CPG space, leading marketing and sales at brands such as PepsiCo and Evian water. Together, they have built a 7-figure business dedicated to supporting women across the world.
2023-11-2241 minUnder the Influence Podcast122. How to Build a 7-Figure Business With Bossbabe Co-Founder Danielle CantyIn less than 4 years, Danielle Canty went from a small-town chiropractor to building one of the largest self-development brands in the world. As co-founder of Bossbabe, she has inspired over 4 million women to live more impactful lives and create incredibly successful businesses. Sheâs an expert in all things marketing, social media, and growth strategy and is sharing her best tips and tricks on how to create your own 7-figure success story.Today we talk about:Feeling lonely as a female entrepreneurMale dominance in entrepreneurshipHow Bossbabe got startedLeaving Bossbabe and whatâs next for...
2023-11-1546 minUnder the Influence Podcast120. Spilling the Tea on My Death to a Decade 30th Birthday EventLast month I threw myself the most epic âDeath to a Decadeâ birthday event for my upcoming 30th birthday. Thatâs right, I said event, not party. From conception, planning, logo design, photoshoots, speeches, and more, in todayâs episode, Iâm spilling the tea on how I did it all and the amazing people who helped me along the way. If you want to plan your own epic birthday event, this episode is for you!We also talk about:The âwhyâ behind my âDeath to a Decadeâ partyThe design and branding processThe photoshootThe part...
2023-10-2518 minUnder the Influence Podcast119. How Mid-Day Squares Is Making CPG Sexy Again With Jake KarlsJake Karls, co-founder of the vegan chocolate brand, Mid-Day Squares, along with his sister and brother-in-law, calls himself the "rainmaker" and resident Social-Personality. In 2018, the trio embarked on a mission to craft the world's inaugural Functional Chocolate Bars, aptly described as "everything a chocolate bar isn't, everything a protein bar aspires to be.â The social skills he acquired from running his clothing brand became a strength for Mid-Day Squares, their commitment to radical authenticity and showing the good, the bad, and the ugly. He makes noise, builds relationships, and spreads the love.We also ta...
2023-10-1832 minUnder the Influence Podcast118. Building a Brand vs. Growing a Business With Chelsea MoonOver the last decade, Chelsea has had her hands in everything from influencer marketing, experiential and events, creating bespoke brand campaigns, to art collaborations with the likes of West Elm and Anthropologie, and becoming an angel investor and advisor for up-and-coming brands. As the first employee and a part of the founding team of Route, she built out and led both a world-class Marketing and Creative Department and helped take the company to unicorn status in just under 4 years, with a Series B round at $1.25 Billion. After 5 years with Route, she now consults for brands large and small on...
2023-10-041h 02Under the Influence Podcast117. The Journey from Blog to Brand with Taylor LoveTaylor Love is a style, beauty, and wellness influencer who is passionate about spreading love in a world that needs some light and positivity. Her podcast is titled "Girl Talk With Tay," where discussions revolve around various topics including spirituality, lifestyle, and social media. Taylor's aim is to establish a platform across all corners of the internet where women can find a source of confidence and self-assurance. Her focus is not merely on clothing or beauty products but on utilizing them as tools to help individuals step into their most confident, aligned, and radiant selves.
2023-09-2728 minUnder the Influence Podcast116. Understanding the Creator Economy with Kristen BousquetKristen Bousquet is a Charlotte-based entrepreneur, content creator, and influencer mentor. At the age of 25, she sold her first business for $100k to pursue social media full-time. Since then, she has brought in over $400k from coaching and brand partnerships. Through her agency Soulcialmate, she aims to help teach entrepreneurial creators to turn their online influence and creativity into a profitable, self-sustaining business while keeping the âsoulâ in social media.Use code: UNDERTHEINFLUENCE for $10 off the first month of Soulcial SuiteResources:Notch Insurance: Click here to get a fr...
2023-09-2033 minUnder the Influence Podcast115. Turning 30: The 5 Lessons I Learned in My TwentiesMy 30th birthday is right around the corner, and I'm feeling a whirlwind of emotions. On one hand, I'm absolutely buzzing with excitement as I prepare to dive headfirst into this new decade. I've got my fingers crossed for more cash in the bank, loads of success, a bunch of new friends, some epic experiences, and just an all-around infusion of badass-ery. But on the flip side, saying goodbye to my twenties is scary. It was a time of so much growth and a ton of lessons. So, in today's episode, I reflect on...
2023-09-1335 minUnder the Influence Podcast114. Inside the Mind of CEO & Business Development Coach Priscilla PresleyPriscilla Presley is the Co-Founder, CEO, and Head Business Development Coach at The Forward Female. She has coached and guided over 100 female entrepreneurs from idea conception to launch and has curated what is known as âThe Forward Female Frameworkâ â a four-step success program that is personalized based on each clientâs goals and needs.Priscilla specializes in working in the ideation phase for both new and seasoned entrepreneurs and focuses on building companiesâ brand awareness and helping to clearly identify a loyal customer base. Additionally, she is skilled in branding, marketing, and lead generation funnels, a...
2023-09-0627 minUnder the Influence Podcast113. Lazy Girl Jobs, Quiet Quitting, and Work Life Balance with Gabrielle JudgeWith over 100K followers on TikTok and Instagram, Gabrielle Judge is a content creator who debunks tech, money, and the future of work as we know it. Gabrielle helms a forward-thinking media entity, Anti Work Girlboss, that channels potent insights on careers of the future. She unearths tomorrow's trends today, arming her legion of Gen Z and millennial followers with the tools they need to navigate the shifting tides of work and wealth creation.We also talk about:How Gabrielle left her corporate job to become a TikTok influencerQuiet quitting and work life...
2023-08-3037 minUnder the Influence Podcast112. Scripting Manifestation: How To Write Your Dream LifeHave you heard of scripting? Itâs one of the most powerful manifestation techniques and uses the law of attraction to help you call in abundance and make your dreams a reality. This hot shot episode is perfect for anyone who struggles with visualization, feels like their intentions aren't manifesting quite as powerfully as they'd hoped, or just wants to learn other methods of creating abundance in their lives.We also talk about:What is scripting?Benefits of scriptingHow to start scriptingManifestationAffirmationsGratitudeThis show is supported by:Get Su...
2023-08-2318 minUnder the Influence Podcast111. The Link Between Money and Mental Health With Maia MonellMaia Monell is the Co-founder and CRO of the Nav.it Money App. Nav.it is the ultimate fitness app for your finances, helping you build good habits to live financially well. When she's not pitching, selling, and building for Nav.it, Maia is the Vice President of the Monell Foundation and Vetlesen Foundation and is the Founding Partner of private venture fund, MoDa Partners. She's devoted to closing wealth gaps perpetuated by a system not built for the majority of America and actively supports initiatives capable of making a global, lasting impact.We...
2023-08-1638 minUnder the Influence Podcast110. How Mike Lee Turned His Autoimmune Battle Into a Thriving CBD CompanyAfter a decade as a champion boxer, Mike Lee was diagnosed with an autoimmune disease that almost ended his career. Fed up with countless hospital visits and years on prescription medication, he immersed himself in the wellness world, learning everything he could about nutrition, mindset, and most importantly, CBD. With the help of the latter, Mike defied every doctorâs prognosis, and went on to win eight more fights, becoming the #3 ranked fighter in the world. Today, Mike is the CEO and co-founder of Soul, a CBD wellness brand, with his sister Angie Lee. With his company, Mike continues to...
2023-08-0936 min
It's All Made Up, AnywayThe Necessary Mindset of Entrepreneurship with Whitney EckisIn this Episode, it's a little different than usual because it's an interview that I did with Whitney Eckis for her podcast, Under the Influence Podcast!
We talk about:
My story of starting my first business and pivoting in 2020
Why entrepreneurship is the biggest personal development journey you'll ever go on
Why people overcomplicate getting started and how to simplify so you can get out of your own way
Why energy is so important in business, even for people who are more logical and don't necessarily believe that energy matters
How mindset work...
2023-07-1252 minUnder the Influence Podcast107. Harnessing the Power of Masculine and Feminine Energy in EntrepreneurshipIn today's episode of Under the Influence, it's just you and me as we explore the realms of masculine and feminine energies. What are they, and how can we use them in our personal and professional lives? As I approach my 30th birthday (slightly freaking out), I've been reflecting on my journey as an entrepreneur and have noticed the dance between masculine and feminine energy as a recurring theme throughout my development. I've evolved from being solely in the masculine energy to finding a more harmonious balance with my feminine side. Join me as I share my learnings and...
2023-07-1225 minUnder the Influence Podcast106. Inside the Mind of Creative Agency CEO Savannah JordanMeet Savannah Jordan, CEO & founder of Alpha Creative Agency, a marketing agency focused on creating powerful and impactful marketing strategies for their clients that lead to effortless visibility, brand recognition, authority, and sales. Savannah's background is in operations and marketing, and as an entrepreneur from the age of 18, she understands not only what it takes to make a business successful but to market it successfully. Today we chat about the mindset it takes to own agencies like ours as well as some of Savannahâs past struggles, practicing mental toughness, and her best tips for powerful personal branding....
2023-07-0533 minUnder the Influence Podcast105. From Sisters to Co-Founders: Building a Fashion-Forward Activewear Brand with Caroline and Lizzy TierneyIn today's episode, I chat with Lizzy and Caroline Tierney, sisters and co-founders of Daughter Lessons, a trend-forward, multi-purpose activewear brand on a mission to empower the next generation of women. Caroline, who started her career working in corporate America, and Lizzy, a professional dancer, launched the brand in 2020, in the midst of the pandemic. What was initially a passion project and side hustle quickly evolved into their full-time jobs, and the business is continuing to grow at breakneck speed. We discuss the shifting marketing landscape, the impact of the pandemic on business, and how to handle working with...
2023-06-2842 minUnder the Influence Podcast104. The Importance of Authenticity on Social Media with Hannah HuanteToday, I sit down with Hannah Huante, a blogger, content creator, podcaster, and all-around badass. She's the mastermind behind @howhanseesit and uses her blog as a hub to share all things fashion, lifestyle, beauty, and wellness. We have a refreshing conversation today about the state of the creator economy, as well as the challenges and rewards of being vulnerable and sharing personal struggles with your audience. Hannah gives us some of her advice and tips on how to thrive online through authenticity and share your life unapologetically.In this episode, we chat:The...
2023-06-2149 minUnder the Influence Podcast103. Hot Shot: Will AI Take Your Creative Marketing Job?In todayâs episode, I chat about something that has been absolutely everywhere lately: AI. Specifically, as it pertains to the role of AI in entrepreneurship and creative marketing. Thereâs been a lot of talk and worry about the possibility of AI taking our jobs but can AI really replace human connection? Despite the controversy surrounding AI, I discuss how I believe it can help streamline our work, make our lives more efficient, help prevent burnout, and be used as a valuable tool for the future.In this episode, I chat:The capa...
2023-06-1423 minUnder the Influence Podcast102. How Working Through Trauma Can Make Your Business More Successful with Kristen CiprianoKristen Cipriano is a money-awakening mentor and 5D business mentor who helps CEOs develop their wealth identity and expand their income and impact. She specializes in the subtle energies of money, manifestation, and business and helps clients end unconscious cycles of sabotage or failure. They touch on topics such as self-worth, the importance of being values-aligned, and how childhood negative experiences can affect one's actions in the workplace.In this episode:Importance of having a values-aligned purpose in your workThe difference between knowing and embodying self-worthEnsuring that you truly want...
2023-06-0751 minUnder the Influence Podcast101. Navigating Fear and Building Your Dream Life with Whitney CatalanoWhitney Catalano is an intuitive success and alignment coach passionate about helping people radically accept themselves and create a more fulfilling, purposeful, and ease-driven life. After experiencing her own struggles with personal fulfillment in 2020, Whitney left her career as a Registered Dietician behind and began her journey to becoming a life coach. She now works with coaches, creatives, ADHDâers, and multi-passionates to build confidence and self-trust so they can embody that person they've always dreamed of being.In this episode, we chat:Whitneyâs pivot from dietician to life and purpose coachIdentifying the...
2023-05-3151 minUnder the Influence Podcast100. Becoming a Serial Entreprenista with Stephanie CartinIn our 100th episode, Whitney interviews none other than the incredible Stephanie Cartin. In 2012, she left her corporate career to follow her passion and launch her first business, Socialfly. She is now the co-host of the Entreprenista Podcast and has co-founded several businesses such as Entreprenista Media and the Entreprenista League, a membership community for women founders and leaders, Markid, a marketplace for parents to buy and sell new and gently used baby and kids items, and Pearl Influential Capital, a platform that allows influential investors to invest in the brands they are helping to build.
2023-05-2437 minUnder the Influence Podcast99. Hot Shot: 6 Lessons I Learned After 6 Years of Owning a Marketing AgencyIn the 99th episode of the Under the Influence podcast, Whitney shares six major lessons she has learned from owning a marketing agency and being an entrepreneur for six years. She reflects on the numerous challenges and personal development that occurred during this time, and how sheâs grown as a result.In this episode of Under the Influence:Learning how not to care about other peopleâs opinion of youBeing in the business of peopleUnderstanding the importance of communicationHow failure can lead to growthWhat it means to be a good boss and leaderOvercoming the fear of f...
2023-05-1737 minUnder the Influence Podcast98. Pursuing Passions and Powerful Friendships with Sybil Clark-AmutiSybil Clark Amuti is an executive brand strategist, podcast producer and host, philanthropist, wife, and mother. For over 15 years, Sybil has delivered world-class strategy and brand direction to some of the worldâs most renown personal, corporate, and philanthropic brands, such as Scholastic, Nike, Sony Entertainment, Target, Nascar, Conde Nast, Tony Robbins, Feeding America, Red Table Talk and more.Sybil also serves as the creator and co-host of The Great Girlfriends Show, a podcast conversation series created to connect women with daily tips and solutions for living a passionate everyday life and building a thriving business....
2023-05-0333 minUnder the Influence Podcast97. Creating Female Empowerment in Finance with Jennifer PereiraJennifer is a Founder, advisor, and Managing Partner & Investor at Celestial Group. Having previously founded a women-focused psychedelics company, she now specializes in empowering women through investing and works to make it accessible to everyone regardless of income in an effort to redistribute wealth for future generations. Whitney and Jen discuss the challenges women face when entering the investment realm and Jenniferâs mission to âbridge the gap between Wall Street and Main Streetâ by helping provide access to resources and encourage wealth distribution.In this episode of Under the Influence:Jenâs background in psychedelicsCelestialâs mission...
2023-04-1944 minUnder the Influence Podcast96. Hot Shot: Essential Soft Skills You Need for Career GrowthToday, Whitney is diving into another Hot Shot episode about essential soft skills and how to use them to advance in your career. Through her own experiences, Whit highlights the importance of seeking out and mastering skills that may not be directly associated with your job title. She also shares advice on how to approach bosses and ask for opportunities to grow.In this episode of Under the Influence:The importance of soft skillsHaving a growth mindsetEmotional intelligence in communicationBeing adaptable and dynamicListening and taking criticismThis show is...
2023-04-1223 minUnder the Influence Podcast95. Mastering the Self: The Journey From Playboy Model to Manifestation Coach with Andrea LowellAndrea Lowell is a Self Mastery Coach from Long Beach, CA. After spending half of her life in the entertainment industry, she discovered that âhaving it allâ doesnât always result in happiness or fulfillment. She used her own struggle as the fertile ground for radical self improvement and personal growth and now uses her knowledge to guide countless women through their own self-mastery journey. In this episode, Whitney and Andrea discuss the freedom that comes along with truly knowing yourself as well as give tips on manifestation, gratitude, trauma, and doing the inner work....
2023-04-0541 minUnder the Influence Podcast94. From Blogger to Marketing Strategist: Building a Successful Agency with Michelle ThamesMichelle Thames is an award-winning blogger turned online business and marketing strategist. She has helped catapult companies like the multi-million dollar beauty brand MIELLE Organics from startups to becoming household names by leveraging organic social media and digital marketing strategies. Michelle teaches creative entrepreneurs how to make their businesses more visible, attract more clients, and monetize using organic marketing and social media. In this episode, Whitney and Michelle discuss Michelle's journey from natural hair blogger to agency owner and marketing strategist. They also chat about the importance of community and the evolution of social media.
2023-03-2934 minUnder the Influence Podcast93. Hot Shot: Current Social Trends and the Ability to PivotIn this episode, Whitney discusses her decision to revise the show format by introducing shorter, solo episodes that provide helpful tips and tricks related to business, spirituality, and mental health. She reflects on current trends in the marketing world such as shifts in the creator economy, innovations in how brands are leveraging influencers, and social media platform changes. She wraps up the episode by sharing some of her current favorite podcasts, books, apps, and spiritual practices.In this episode of Under the Influence:Plans for revamping solo episodes into âHot ShotsâCurrent marketing and...
2023-03-2223 minUnder the Influence Podcast92. Motherhood and Entrepreneurship: Identity Shifts, Mental Health, and the Power of Community with Lindsay RoselleLindsay Roselle is a Growth + Performance Coach for high-achieving women. Her mission is to help entrepreneurial women feel alignment between their ambition to succeed and their devotion to motherhood through expert growth and performance coaching focused on inner work, mindset mastery, and business strategy. Whitney and Lindsay discuss how becoming a mother can cause an identity shift and how to prepare for that shift by getting clear on personal and professional goals before having children.In this episode of Under the Influence:Following your passion over corporate successWomen supporting women in businessHow motherhood can cause a...
2023-03-1545 minUnder the Influence Podcast91. Friends With Benefits: Making Meaningful Connections Through BusinessIn this episode, Whitney shares her experiences of finding supportive friendships in her 20s and 30s while developing her career as a serial entrepreneur. She shares her past struggles with maintaining long-term friendships and how some of the people she's met in business have become some of her longest and most pure friendships. Whitney shares her tips on how to cultivate similar connections as an entrepreneur and reflects on how having a few meaningful relationships can be more powerful than having many superficial ones.In this episode of Under the Influence:Experiencing isolation...
2023-03-0825 minUnder the Influence Podcast90. Podcast Feature: Finding Balance in Managing Business and Mental HealthIn this episode, Whitney sits down with Ivey Hale for a candid conversation about the challenges of being a serial entrepreneur while prioritizing mental health. They discuss the importance of setting boundaries and priorities with your calendar, managing anxiety as an entrepreneur, and avoiding burnout. Whitney shares her tips on how to let go of control as a founder, how she manages her business while traveling, and her favorite items right now. The episode wraps up with Whitney's best piece of advice for new entrepreneurs.In this episode of Under the Influence:How...
2023-02-2237 minUnder the Influence Podcast89. My Tried and True Skincare Secrets with CLEARSTEM Founders Danielle Gronich & Kayleigh ChristinaCLEARSTEM is a skincare line co-founded by Danielle, known as The Acne Guruâ˘, and Kayleigh, a Holistic Nutritionist. The line is designed to address both anti-acne and anti-aging concerns while avoiding hormone disruptors and harmful toxins. After a successful start with the San Diego Acne Clinic, Danielle and Kayleigh combined their expertise to help others clear their skin with CLEARSTEM. The brand has received recognition and features from top podcasts and media outlets, including Forbes and Women's Health Magazine. It has also won awards, such as the Women's Health Magazine Best Exfoliator for Acne Prone Skin....
2023-02-1549 minUnder the Influence Podcast88. Podcast Feature: Essential Lessons from EntrepreneurshipToday, youâll hear from Whitney as she talks with Chelsea Riffe about key aspects of starting and running a successful business. Whitney shares her experience on building a team, efficient processes, and managing money. The conversation also touches on the importance of mental health and self-care as a leader, and Whitney shares tips on how to develop a strong foundation for a business and lean into what nourishes you. Whit reflects on what she would have done differently in her entrepreneurship journey and the importance of communication and setting clear expectations. The episode is essentially entrepreneurship 101 and a mus...
2023-02-0855 minUnder the Influence Podcast87. Sweat Equity 101: Navigating the Opportunities and RisksToday, Whitney discusses the concept of sweat equity and shares her own learning journey with it, including how sheâs both been burned and greatly compensated. Whitney discusses setting boundaries and terms and what steps you can take to set yourself up for success. She also talks about the importance of evaluating the value and service offering, voting rights, and the importance of being explicitly clear on what you want and why you need your non-negotiables in the contract. Additionally, Whitney advises on how to approach creating a contract and a structured timeline on when you'll get a payout an...
2023-02-0131 minUnder the Influence Podcast86. From Growth to Exit: Lessons Learned from Building and Selling a Business with Lindsay PinchukLindsay Pinchuk is an award-winning entrepreneur and expert in community building, marketing, and social media. With a small investment and a baby on the way, she left her job as a magazine publishing executive and founded her first company, Bump Club, which quickly grew to reach 3 million users per month and generate 7-figures in revenue year over year. Within a decade, her company was acquired by a large agency holding company. Today, Lindsay works with businesses of all sizes to build and monetize their communities through various strategies such as content, social media, email, events, partnerships and publicity. You...
2023-01-2540 minUnder the Influence Podcast85. How to Make Your Dreams Achievable in 2023Get ready for todayâs solo as Whitney unpacks how she plans to quantum leap in 2023, and how you can too! Whit takes you through how to create a roadmap to success, giving you her step-by-step process for making your dreams achievable. This template will be your accountability partner throughout the year, letting you map your goals, action steps, and celebrations along the way.In this episode of Under the Influence:Healing burnout & sparking creativity with boredomWhitneyâs template for making her dreams achievableWhat Whitneyâs calling in for her 29th yearHow to align...
2023-01-1831 minUnder the Influence Podcast84. Podcast Feature: The Business in Solving Your Own ProblemToday, youâll hear from Whitney as she talks with Barry Moltz on how she was led to create Get Supr from her own need, and discovered others could benefit from it too. The instant coffee infused with hemp extract gave Whitney the energy she was looking for without triggering her anxiety disorder. Whitney also discusses how she overcomes the challenges of marketing CBD products, and talks about how success in entrepreneurship is not a linear journey.In this episode of Under the Influence:How Whitneyâs anxiety disorder led to creating Get Supr...
2023-01-1116 minUnder the Influence Podcast83. Solopreneur to 7-Figures in the Skincare Industry with Angela Jia KimAngela Jia Kim is the author of âRadical Radianceâ and the founder of Savor Beauty, a natural skincare and facial spa brand inspired by Korean beauty and self-love rituals. Today, youâll hear how this former international concert pianist blazed her way into the beauty industry by first blending face creams in her kitchen to now running a 7-figure brand.In this episode of Under the Influence:Angelaâs journey from solopreneur to 7-figure brandStorytelling: How Angela developed her marketing and sales practiceIngredients in Angelaâs natural skin care lineHow Angela chose to see beauty...
2023-01-0436 minUnder the Influence Podcast82. Podcast Feature: Mindset Hacks for Entrepreneurs with Natalie BarbuToday, Whitney and Natalie Barbu are diving deep into the mindset of an entrepreneur and how to successfully run multiple businesses. From having a clear vision and deep passion to creating systems to allow yourself & team to shine, Whitney shares what sheâs learned about being an entrepreneur in this Girl Boss era. They also break down tips for showing up with confidence and having humanizing conversations to find your most aligned client.In this episode of Under the Influence:Whitâs top advice for leading a successful teamShifting your mindset from scarcity to a...
2022-12-2147 minUnder the Influence Podcast81. Hot Tips on Private Equity + Raising Capital with Kira JacksonOver the past decade, Kira has built pioneering brand strategy for leading consumer brands, ranging from pre-revenue to public. Sheâs served as a founding team member and senior management in driving two agency acquisitions - the former, an exit to a strategic buyer, and the latter, via Private Equity. She is currently an investor and Head of Partnerships at RX3 Growth Partners, a leading consumer-centric Growth Equity firm co-founded by Aaron Rodgers of the Green Bay Packers, and backed by a community of professional athletes, celebrities, and institutional investors. Here, Kira oversees RX3âs value add investment strategy acro...
2022-12-1451 minUnder the Influence Podcast80. The Reality of Dating an EntrepreneurToday, Whitneyâs giving the inside scoop on what itâs like to be an entrepreneur dating an entrepreneur. She provides background on her and Spencerâs relationship and unpacks how their dating dynamic has evolved over the years. Whitney candidly shares how sheâs had to learn to show up for Spencer, breaking down sacrifices and challenges theyâve overcome. She also talks about their non-negotiables and why communicating your emotional needs is crucial for a healthy dynamic.In this episode of Under the Influence:How Whitney & Spencer navigate their rela...
2022-12-0721 minUnder the Influence Podcast79. Inside the Mind of a Lifestyle Vlogger with Kenzie ElizabethKenzie Elizabeth is a lifestyle vlogger, podcast host & co-founder of The Oh Kind living in Dallas, TX! Today, gain an inside look at what it takes to be a lifestyle vlogger, how Kenzie manages her mental health, and where the future of social media and video is headed.In this episode of Under the Influence:Kenzieâs strategies for vlogging & podcastingManaging content & merch dropsKenzieâs fiction obsession & how it helps her mental healthPlay-by-play of Kenzieâs morning routineBoundaries around what to share onlineThe future of social media & the downfall of IG
2022-11-3040 minUnder the Influence Podcast78. Podcast Feature: Breaking Down Entrepreneurial Burnout with Chase ChewningIf youâre an entrepreneur, itâs almost guaranteed youâll face burnout at some point in your career. Today, Whitney shares her experience with burnout and why itâs critical that you accept and honor where you are, even if you fear that slowing down will impact your progress. She breaks down why giving yourself a break will lead to more success and a better relationship with yourself. Through this burnout season, Whit leaned into radical transparency and honesty with her team, and she discusses how it has built trust and empowered them to express their own needs.
2022-11-1636 minUnder the Influence Podcast77. Work-Life Balance as a Serial EntrepreneurWhitneyâs home from Paris and back in the thick of work and life! She brought with her a renewed mental mindset thatâs invited her to explore the topic of work-life balance as you juggle multiple pursuits. Today, sheâs divulging whatâs on her mind â from Tom Bradyâs work-life balance (or, perhaps, lack thereof) to her top 3 learnings as a serial entrepreneur.In this episode of Under the Influence:Finding self-acceptance in each season of life/businessHow Whit avoids burnout through hiring & delegationWhitâs experience with overcommitting to self-careNo...
2022-11-0936 minUnder the Influence Podcast76. Sex Coaching 101 with Alexa BowditchAlexa is a sex and relationship by design coach and sex coach business mentor on a mission to reform sex education and sexuality expression across the globe. She is from the deep south of Louisiana and if anyone knows how to bust through taboos regarding sex, itâs her. She is known as @thatsexchick across social media and is the founder of The Sex & Love Co. Community, a NY Times featured group with love, sex & relationships as the central focus. Alexa speaks and teaches internationally on the subjects.In this episode of...
2022-11-031h 00Under the Influence Podcast75. Tackle Fear, Pitch Yourself, & Expand as a Freelancer with Kelsey FormostKelsey Formost is a Copywriting & Marketing Expert, Podcast Host, and Mental Health Advocate who helps entrepreneurs find their voice and write words that sell (without sounding âsales-yâ or feeling gross). She has been featured in prestigious publications like Business Insider, AdAge, Refinery29, and Glamour, and has spoken at some of the top marketing conferences in the country like Hubspotâs Inbound and SXSW. Sheâs even won awards like the Top 50 Influencer Marketing Expert in the World by industry leader Talking Influence.Yes, Kelsey's easy-to-understand teaching style and can-do attitude have helped take struggling businesses to six figures...
2022-10-2653 minUnder the Influence Podcast74. Entrepreneurship: My Three Biggest LearningsToday, Whitney is bringing you a solo episode before she heads out for Paris Fashion Week! In this reflective share, Whit unpacks the 3 biggest lessons sheâs learned as a serial entrepreneur.In this episode of Under the Influence:Grounding into reality: how fear is always bigger in our headsHow caring for yourself makes you a better leaderReleasing expectations of othersStaying dedicated to your visionHow entrepreneurship constantly tests Whitâs characterThis show is supported by:Get Supr | Go to getsupr.com and use the code UNDERTHEINFLUENCE15 for 15% off...
2022-10-1928 minUnder the Influence Podcast73. Female Empowerment: Disrupting a Male-Dominated Industry with Alix PeabodyFounder & CEO of Bev, Alix Peabody, took one look at the alcohol beverage industry and realized there was minimal out there that spoke to and about women in a positive, authentic way. She founded Bev in 2017 to change not only the drinks in our hands but also to inspire and kinder more inclusive fun in drinking culture. With a variety of refreshingly crisp, dry, and a lilâ fizzy zero sugar canned wines, Bev is on a mission to transform the industry as we know it â creating a voice for women (and good dudes!) in a fun, inclusive, and approachable way...
2022-10-1247 minUnder the Influence Podcast72. Everyday Luxuries to Serve Yourself BetterOn todayâs show, hear how Whitney has curated her âeveryday luxuriesâ to bring her greater peace of mind and productivity. Through her sharing, she invites you to explore what small investments you can make to help you work smarter and feel aligned in what youâre doing each day.In this episode of Under the Influence:Investing in meal plans to reduce stress & eat cleanTherapy & coaching for mindset shifts and business traumaSelf-care investments that rejuvenate youYou deserve to let others pour into youWhitneyâs shift from anxiety to excitementThis sho...
2022-09-2124 minUnder the Influence Podcast71. Unlock Your Genius Through Feminine Flow with Amy NatalieAmy Natalie is an empowerment coach and embodiment guide for conscious women, spiritual seekers, and feminine leaders. She has inspired thousands of women around the world with her work, which centers on reconnecting women with their feminine energy and stepping into their Feminine power. After going through a divorce at age 27, overcoming clinical depression, and traveling around the world, Amy broke free from her old identity, reconnected with her feminine energy, and stepped into her feminine leadership. Now she guides other women to choose faith over fear and create a life that is in alignment with their s...
2022-09-1444 minUnder the Influence Podcast70. Goodbye Anxious Weekends - Hello Sunday Self CareWith a JuneShine in hand, Whitneyâs coming at you from inside her 87-degree house to talk about creating intentional weekends! Whitney shares how sheâs shifted from her full-coach mode, anxiety-ridden weekends to leaning into what will nourish and fulfill her. She talks about tuning into what her body needs, getting clear on who she spends time with, and allowing Sundays to be a day all for herself.In this episode of Under the Influence:Easing anxiety by creating an intentional planBeing fully present with the people in Whitâs lifeHow Whit allows...
2022-09-0724 minUnder the Influence Podcast69. Uplevel Your Biz + Mindset Through Energetics with Christina RiceChristina is an intuitive channel, celebrity healer, the founder of Ahai⢠7D Energy Healing, and author of the best-selling book, Manifestation Mastery: How to Shift Your Reality & Co-Create with the Universe. She has been featured in top publications such as Forbes, Entrepreneur, and Buzzfeed, and is the host of her own spirituality podcast of 6+ years, Christina the Channel. Christina never believed in spirituality or manifestation until she reached her breaking point with multiple chronic illnesses, which led her to discover energy healing and her intuitive gifts. By age 25 she had fully healed and built a 7-figure business wit...
2022-08-3155 minUnder the Influence Podcast68. Taking the "Fluff" Out of Manifestation with Chelsea RiffeChelsea Riffe is a Mindset + Podcast Coach helping creatives, coaches and entrepreneurs launch, grow and monetize their podcasts. She hosts the top-rated podcast "In My Non-Expert Opinion", which has garnered over 100k+ downloads, covering the rollercoaster of entrepreneurship, the fun and chaos of travel, internet culture and money, honey.  Chelsea is an Aquarius Sun and Virgo Moon/Rising and Reflector who loves rap music, nature documentaries, mysticism, reality TV (more specifically, Below Deck), travel, podcasts, chocolate, and learning about the mind, body, spirit, and scammers.In this episode of Under the Influence:...
2022-08-2439 minUnder the Influence Podcast67. Broke & Insecure to 7-Figure Entrepreneur with Sheila BellaSheila Bella is the host of the Pretty Rich Podcast, a dynamic top-rated show on iTunes for Business & Careers. She is an international conference speaker, the President of The American Academy Of Micropigmentation & founder of the Pretty Ambitious Summit.Sheila is considered one of the leaders in the world of permanent cosmetics and beauty, having built a 7 figure beauty business in 3 years. Sheila doesn't come from money nor is she married to money. She has always believed in the American dream - having immigrated to the USA from the Philippines at age 8 with English being her 2nd la...
2022-08-1042 minUnder the Influence Podcast66. How Leaning Into My Passion Blew Up My BizWhitney is coming at you with a solo while in Nashville! As sheâs hosting an event for Clearstem skincare, what better time to talk about event marketing and how she has expanded into hosting events. Whitney shares the breakdown of the first event she ever hosted to market her agency, the huge impact it created, and how this led her to discover her passion for hosting events.In this episode of Under the Influence:The impact of Whitneyâs first event for marketing her agencyWhat Whitney has learned during her journey of host...
2022-08-0339 minUnder the Influence Podcast65. Find Success When Emotion Meets Business with Scout SobelScout Sobel is the CEO of Scout's Agency, the founder of The Emotional Entrepreneur, which is a podcast and bestselling book, and the co-host of the popular Okay Sis Podcast. She is a trailblazer in the media industry for utilizing podcasts as a powerful form of PR.After starting Okay Sis, which focuses on female guests, Scout fell in love with spreading women's stories and identified the rising popularity and influence of podcasting. She started Scoutâs Agency with an emphasis in podcast PR for women entrepreneurs, podcasters, and brands. In 2.5 years, Scout's Agency ha...
2022-07-2740 minUnder the Influence Podcast64. 3 Tips That Have Upleveled My Career and FriendshipsToday, Whit is diving into a solo episode sharing 3 tips for navigating your life and starting a business in your 20s. She shares her biggest lessons on being resourceful and offering value (not just taking someone to coffee!) when networking, along with why we need to evaluate the people we surround ourselves with.In this episode of Under the Influence:How being resourceful will get you any job and any form of successHow to ask someone for their time, mentorship or anything elseHow your tribe impacts your futureHow to change your life to...
2022-07-2031 minUnder the Influence Podcast63. Influencer to Entrepreneur with Natalie BarbuNatalie is an influencer turned entrepreneur. She began her social media career in 2011 on YouTube in the beauty guru phase. She has grown her following to over 360,000 followers throughout her platforms, made it her full-time job, and pivoted multiple times in her journey. She is the host of The Real Reel Podcast, a show where she speaks to entrepreneurs, business leaders, creators, and everyone in between talking about the real reel - not the highlight reel - the CEO and founder of Rella, a management tool made for influencers to run their business.In...
2022-07-1338 minUnder the Influence Podcast62. Hiring and Everyone's Biggest QuestionIn todayâs solo, Whitney unpacks her process for hiring, exploring the importance of hiring people who excite you and having a shared vision with your team. Whitney breaks down what she looks for when hiring, why creating clear expectations is critical, and the systems she has for communication to build trust and strong company morale.In this episode of Under the Influence:Factors Whitney considers when hiringInvesting in your hires to reduce turnoverHaving a shared vision with your employees Communication systems to build trust & company moraleHow Whitneyâs hiring process has evolved
2022-07-0630 minUnder the Influence Podcast61. Revolutionizing Refined Carbs with Aimee YangAimee Yang is the Founder and CEO of BetterBrand, a consumer food tech company working to challenge the status quo of diet and healthy eating by taking on the refined carbs industry. Born in LA, BetterBrand is transforming the most carb-heavy foods into the least, starting with bagels.Aimee launched BetterBrand in 2021 after securing a record-breaking $1.2M pre-seed round, making Yang the first American female founder to raise over $1M in a venture-led pre-seed round across the food tech, consumer, and food and beverage industries (via Crunchbase). The round was led by VERSO Capital...
2022-06-2236 minUnder the Influence Podcast60. LIVE Ballast Point Tasting + Branding Chats with San Diegoâs own Jeff LozanoToday, weâre looking at influence and marketing through the lens of the craft beer industry with brewer and brand ambassador for Ballast Point Brewing Co., Jeff Lozano.Jeff Lozano left a career in nursing to get his foot in the door of the San Diego brewing industry any way he could. He started as a weekend night-shift janitor at Ballast Point and worked his way up to brewer within three years. Jeff has worn many hats over the years; his climb has been fueled by punk rock and relentless thirst for great conversation. Ul...
2022-06-1554 minUnder the Influence Podcast59. Scarcity Mindset: Hungover EditionIn todayâs solo, Whitney is unpacking how she shifted out of scarcity mindset by releasing the tight grip she had on her agency. She talks about her process for healing the disappointment and resentment she had been holding onto, and how shining a light on these harbored emotions allowed her to bring in new opportunities.In this episode of Under the Influence:How Whitney has experienced scarcity mindsetHow letting go resulted in Whitneyâs agency growingBeing radically transparent with your teamHealing resentment & disappointment with her agencyWriting exercise to unpack unhealed emotions
2022-06-0838 minUnder the Influence Podcast58. Beyond the Highlight Reel: ED Recovery to Entrepreneurship with Ali BonarAli Bonar is CEO & founder of Oat Haus, a food company on a mission to make food fun. Their flagship product, Granola Butter, is the world's first oat-based spread. Ali created Granola Butter out of her eating disorder recovery, and is passionate about helping others with body image and food freedom. She lives in Philadelphia with her partner Eric and dog Squishy.In this episode of Under the Influence:How Aliâs eating disorder recovery led her to create Oat HausCreate community by showing behind the scenes of your businessReal talk about the st...
2022-06-0141 minUnder the Influence Podcast57. Humanizing My AnxietyIn todayâs solo, Whitney shares her recent experience with navigating anxiety and how sheâs been prioritizing mental rest. She takes you through her key practices for moving through her fear, exploring how creating space to mentally purge, feeling through the emotion, and leaning into self-forgiveness have been crucial tools for her self-healing.In this episode of Under the Influence:How Whitneyâs practicing mental rest for her anxietyMeditation and mental mind dumpsThe power of humanizing your fear to move through itGiving yourself space to feel your emotionsWhat self-forgiveness looks like for Whitne...
2022-05-1834 minUnder the Influence Podcast56. PR + Influence: The Ultimate âHow Toâ Guide with Jessica WindellCall it passion, love of people, or maybe just a natural knack for storytelling â whatever it is she's fueled by, Jess isn't slowing down any time soon. From the get-go, she knew her desire to represent brands and leaders with a purposeful story was a strong one, and after 12 years in PR -- seven at the helm of BAM The Agency and five leading communications for the Fresh Snacking leader, Perfect Snacks -- Jess launched Maven Consulting in 2020 to help consumer brands get their PR strategy on the right track, on their own terms and own time.Wi...
2022-05-0440 minUnder the Influence Podcast55. Woman's History MomentBuckle up âcause Whitneyâs coming in hot to open up a dialogue around what it means to be a woman in our society. She shares her own personal stories of experiences that left her feeling manipulated, disgusted, and small, and why itâs critical that we talk about these issues and stereotypes that women face every day.In this episode of Under the Influence:Whitneyâs experience being raised by her dad & the lack of gender rolesPersonal stories of unfair treatment because of Whitneyâs genderThe standard women are held to & the stereotype...
2022-04-2030 minUnder the Influence Podcast54. Stop Chasing Time with Jake KelferToday, Whitney is talking to Jake Kelfer about what is really required to create the freedom for the life we want. Jake is a lifestyle entrepreneur, business coach, and life elevator dedicated to helping people create transformational experiences and achieve their true potential through connection.In this episode of Under the InfluenceWhat happens when your dream is redirectedCreating the perfect scheduleOvercoming entrepreneurial guiltHow to become more productive, higher performing, and freedom achieving Growing your network and using your influenceConnect with Jake:Instagram: @jakekelferWebsite: jakekelfer.comBooksÂ
2022-04-0642 min
Under the Influence PodcastEp 53- BurnoutWhitney takes you on yet another adventure via solo episode. She shares about the immense undertaking the Get Supr launch was and reflects on social media feedback post-launch. Whitney shares about the mental and physical burnout she is experiencing, the purpose behind our burnout and provides her own three actionable tips on how you could move through your own burnout season. Follow Along! Whitney: @whitneyeckis Eckis Marketing : @eckismarketing Get Supr : @getsupr More information about the show + businesses: whitneyeckis.com
2021-12-0826 minUnder the Influence Podcast50TH EPISODE - LIVE PODCAST WITH ERIN FADERUNDER THE INFLUENCEâS 50TH EPISODE LIVE WITH ERIN FADER AT THE GUILD HOTEL IN SAN DIEGO. Whitney Eckis hosts a special LIVE interview in celebration of Under the Influence Podcastâs 50th Episode and the special jewelry collaboration launch with Erin Fader Jewelry. This one-of-a-kind jewelry collaboration was designed and inspired by the daily hustle of female entrepreneurs - seamlessly transitioning from a day in the office to a night out. Listen as Whitney dives into the conception of Erin Faderâs inspiration behind art, styling and fashion. They discuss Erinâs upbringing, her motivation behind the brand and her...
2019-11-0600 min
Under the Influence PodcastEp 37- What Day Is It? with Bailey Stanworth and Jacci RaiThis week on Under the Influence Podcast, weâre featuring another exciting crossover episode with What Day Is It? Podcast. Listen as Bailey and Jacci interview our host, Whitney Eckis. Bailey is the founder of Play Digital and State of Grace Apparel, who, along with Jacci hosts your "digital happy hour" on their podcast. Whitney and the girls talk openly about knowing the worth of your talent, the benefits in networking, creating a moment and an experience with events, and the social responsibility of being an influencer. If you're interested in how the Influence Movement started this episo...
2019-07-1752 min
Under the Influence PodcastEp 36- The Freedom Babe Kelly MarcyniukThis week on Under the Influence Podcast, weâre featuring a very special crossover episode with The Freedom Babe Podcast! The tables are turned as Kelly Marcyniuk interviews our host, Whitney Eckis. Kelly is the OG Freedom Babe whose mission is to inspire others to live a life that makes people wonder if you even have a job. Kelly and Whitney discuss everything from the motivation behind entrepreneurship, the Forbes impact, and ways to work smarter not harder. These boss babes spill all the details, so donât miss any of these tips for anyone looking to start...
2019-07-1256 min
Under the Influence PodcastEp 35-Eating Cute with Alex CatalanoThis week on Under the Influence Podcast, Whitney Eckis welcomes Alexandra Catalano, an LA based nutritionist, two time TEDx speaker, author and creator of the popular lifestyle brand Eat Cute. Alex and Whitney dish on favorite recipes, ways to implement "eat cute" philosophy, and the inspiration behind Alex's mission to inspire people everywhere to enhance their health by tapping into local resources.Â
2019-07-0555 min
Under the Influence PodcastEp 34- Beautifully Budgeted with Carly BandyThis week on Under the Influence Podcast, Whitney Eckis welcomes Carly Bandy. Carly is a 24-year-old Atlanta native and the founder of Beautiful on a Budget - a fashion and lifestyle blog for those who wish to stay on trend, but also on budget! Whitney and Carly discuss her focus on providing her followers with affordable and attainable on-trend items. They dive into budget friendly branding, how to find collaborative resources. Listen to hear her top tips and tricks, and learn how she launched her self funded brand, along with what's next for Carly!Â
2019-06-2841 min
Under the Influence PodcastEp 33- Swirl Society Founder Lisa LandersThis week on Under the Influence Podcast, Whitney Eckis welcomes Owner and Curator of Swirl Boutique, Lisa Landers. Lisa is a stylist, content creator, founder of the Lisa Landers society, all in addition to being the owner and curator of Swirl Boutique. Lisa shares the story behind Swirl, and how she's genuine connections to grow her following. Listen to hear the hottest trends, what Bravo's housewives been buying, and what's next for Swirl Boutique.  Â
2019-06-0744 min
Under the Influence PodcastEp. 32 - On Target with Lauren LeBouefThis week on Under the Influence Podcast, Whitney Eckis welcomes The Target Girl, Lauren LeBouef. Lauren is a podcast host, blogger, influencer, model and Target aficionado! Lauren shares the inspiration behind the Target Girl, her blogging inspirations and how to stop comparing yourself to "that girl" on instagram. Listen to learn her favorite Target finds, confidence boosting tips (spoiler alert: it's all in the shoes), and how she used authenticity to create her brand.  Â
2019-05-3145 min
Under the Influence PodcastEp. 31 - DJ, Unicorn, and Brand CoachThis week on Under the Influence Podcast, Whitney Eckis welcomes local San Diego native Ashley Spedale. Ashley is a one of kind influence that offers everything from Djing to being a personal growth brand coach. Did we mention she is also a unicorn? She enjoys adorning her daily attire with rainbows and maintaining her perfectly pink hair. Ashley shares her story with Whitney on her successful career as a makeup artist that led her to her passion of helping others find their true fulfillment in growing their businesses!Â
2019-05-1556 min
Under the Influence PodcastEp. 30 - Grow Up with Laura NielsenThis week on Under the Influence Podcast, Whitney welcomes on Eckis Marketing client Laura Nielsen, creator of The Grown Up Girl. We talk social media, starting and launching a brand on based on your story, and finding your craft!Â
2019-05-081h 01
Under the Influence PodcastEpisode 2 - Bringing out Becca BookerEpisode #2 // Becca Booker  This week on Under The Influence podcast!  ( :48 ): Hi everyone, this is Whitney Eckis. Welcome back to Under The Influence podcast. This week weâre joined by Becca Booker. Becca owns an amazing who owns an amazing boutique social media marketing agency and a lifestyle blog. She focuses primarily in social media management based advertising. Welcome Becca to the show! ( 1:16 ): Becca Booker joins in. Whitney asks Becca to explain âBBooksâ. DISCUSSION QUESTIONS WITH Becca ( 4:20 ): Whitney asks: âExplain the Pinterest game.â ( 6:30 ): Whitney asks: âWhat...
2018-10-0339 min
Under the Influence PodcastEpisode 1Jennifer Jaden gets under the influence and talks about her social media journey, security at the Beverly Hills Hotel, and Wiz Khalifa. Â This week on Under The Influence podcast! Â ( :48 ): Hi everyone, this is Whitney Eckis. Welcome back to Under The Influence podcast. This week weâre joined by Jennifer Jaden, the founder of the Society Gal which is an online platform, blog and community to help women turn their dreams into a reality. ( 1:14 ): Jennifer Jaden joins in. Whitney asks Jennifer to introduce herself and explain what she does. DI...
2018-08-2839 min