Whitney Lee - Podcast Details

Shows

True Story: The Public Relations PodcastWhat You Need to Know Before Buying a FranchiseThinking of buying a franchise? Listen to this first.In this episode, Whitney is breaking down everything you need to know before buying a franchise—because there’s way more to it than picking a cool brand and cashing checks. From understanding hidden costs to figuring out what kind of support you’ll actually get (spoiler alert: it varies), she’s sharing the real talk no one else is giving you.We’re diving into:How much owning a franchise really costsWhy your grand opening can make or break your success 2025-05-0534 min

True Story: The Public Relations PodcastShould CEO's Share Their Political and Religious Beliefs on Social Media? with Ryan McCormick, Co-Founder of Goldman McCormick PRThis one’s for anyone who’s ever had to manage a message—or rethink one. In this episode, Whitney Lee sits down with Ryan McCormick, co-founder of Goldman McCormick PR, for a conversation that challenges the typical PR playbook.From navigating high-stakes situations to balancing authenticity with strategy, Ryan shares hard-earned insights from his journey through the ever-evolving world of public relations. They touch on the ethical tightrope of mixing business with beliefs, the real meaning of “trusted advisor,” and why some moments in PR can truly change lives.Tune in to hear:• A behind-the-s...2025-04-2845 min

True Story: The Public Relations PodcastBuilding a Franchise? What You Need to KnowIs your brand franchise-ready? Or maybe you're a franchisee wondering what it really takes to thrive. In this episode, Whitney Lee pulls back the curtain on the world of franchising—what works, what doesn’t, and what most people overlook.From setting expectations to building marketing systems that actually scale, Whitney dives into the mindset shifts and operational must-haves for franchise success. Whether you’re dreaming of expanding your concept or you're managing multiple locations already, this conversation is packed with real talk and actionable insights.-------------⁠Connect with Whitney on LinkedIn⁠⁠Connect...2025-04-2239 min

True Story: The Public Relations PodcastHow to Buy Back Your Time with AI with Michael Sacca, CEO of LeadpagesIs AI the key to getting your time—and your life—back?In this episode, Michael Sacca, CEO of Leadpages joins Whitney and breaks down the evolution of Leadpages from a simple landing page builder to a comprehensive marketing tool fueled by automation and AI. He and Whitney dive into the shifting landscape of agency life, the need for productization, and how AI is transforming the way we work—from task execution to high-level problem-solving.They also explore the changing nature of client relationships, the debate between niche vs. generalist approaches, and why staying adaptable is the...2025-04-1542 min

True Story: The Public Relations PodcastWhat PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEOAre you leveraging the full power of SEO in your PR strategy, or are you leaving potential untapped?In this episode, Whitney sits down with Jade Pruett to uncover the vital connection between SEO and PR—a must-know for any modern marketer. Together, they break down the challenges PR professionals face in navigating SEO and share actionable strategies to bridge the gap.💡 Here’s what you’ll learn: The art of acquiring backlinks and why guest posting still reigns supreme. How media coverage can amplify your SEO game. The value of tools like Google Analytics...2025-04-1139 min

True Story: The Public Relations PodcastWhat is a Fractional CMO?You’ve probably heard the term “fractional CMO” floating around—but what does it actually mean? In this episode, Whitney breaks down the growing trend of fractional roles in business, with a deep dive into the role of a fractional Chief Marketing Officer (CMO).She’s covering it all: what a fractional CMO does, how they can level up your marketing, and why more businesses are ditching the traditional full-time hire for a more flexible, high-impact approach. Whitney also busts some common myths, shares when it’s the right time to bring one on board, and gives pro tips on...2025-04-0737 min

True Story: The Public Relations PodcastHow I Restructured and Streamlined My Agency with Amore Philip, Founder and CEO of Apples & Oranges Public RelationsWhat does it take to go from jobless to running your own thriving PR agency? In this episode, Whitney Lee sits down with Amore Philip, CEO and founder of Apples & Oranges Public Relations, to talk about her incredible journey from unemployment to building a powerhouse agency.Amore gets real about the evolution of her business, how she navigated the shift to remote work during the pandemic, and the lessons she’s learned about managing client expectations. She also dives into the future of PR, from the impact of AI to why building a strong, connected team is mo...2025-03-3134 min

True Story: The Public Relations PodcastTried it ALL: What To Do When Your Marketing Isn't WorkingEver feel like you’re throwing money at marketing and getting nothing in return? You’re not alone. In this episode, Whitney breaks down why so many businesses struggle to see results—and what to do about it.With over a decade in marketing and PR, Whitney has seen it all. She’s spilling the biggest mistakes business owners make, why “more ads” isn’t always the answer, and how to actually measure if your marketing is working. Plus, she’s sharing her secret sauce.What You’ll Learn:🔥 The #1 reason most marketing plans flop🎯 How to define success (s...2025-03-2440 min

True Story: The Public Relations PodcastThis One Thing Can Make or Break Your Company with Michelle Villatoro, CEO of Just Think HospitalityWhat’s the secret to a thriving business? It’s not just great products or top-notch service—it’s something way more powerful.In this episode, Whitney Lee sits down with Michelle Villatoro to talk about the one thing that can make or break your company: leadership. But we’re not just talking about fancy titles or managing tasks—we’re diving into what real leadership looks like and how it shapes everything from team culture to customer experience.Whitney and Michelle break down why emotional intelligence, human connection, and authenticity matter more than ever. They also get...2025-03-1749 min

True Story: The Public Relations PodcastYou're Wasting Your Money on PR If...Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.What You’ll Lear...2025-03-0341 min

True Story: The Public Relations PodcastShould You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham GhostwritersEver thought about writing a book but don’t know where to start? Whether you’re an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing.Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of understanding the ROI of writ...2025-02-2436 min

True Story: The Public Relations PodcastPitching Is for More Than Just Media (And This Is Why You’re Striking Out!)In this episode, Whitney Lee breaks down the real meaning of pitching and why it’s more than just sending out press releases. Whether you’re pitching a story, a campaign, or a brand partnership, Whitney shares how to communicate your ideas effectively, avoid common mistakes, and build genuine relationships that lead to real opportunities.Key takeaways:What pitching really means in PR and beyondHow to craft a pitch that gets attention (without being spammy)Why emails aren’t enough—how direct conversations make a differenceCommon pitching mistakes and how to fix themIf you want to...2025-02-1719 min

True Story: The Public Relations PodcastPR is Changing: How to Keep Up in an Industry that Continually Shifts with Adriana Sol, Founder of Wander PR💡Is PR really just about getting media coverage? Think again.Today, Whitney Lee sits down with Adriana Sol, founder ofWander PR, to break down the biggest misconceptions about public relations and what it really takes to build a successful agency.Adriana shares her journey into PR, the impact of COVID-19 on her business, and how she’s navigated the challenges of leadership in a constantly evolving industry. She and Whitney explore why PR isn’t a one-size-fits-all strategy, the importance of measuring success beyond financial metrics, and how self-reflection plays a key role in effective leaders...2025-02-1247 min

True Story: The Public Relations PodcastShould You Get a Master's Degree?Should you get a master’s degree? In today's episode, Whitney shares her personal experience, diving into the motivations behind pursuing further education, the importance of internships, and the true value of the connections made in school. Whitney breaks down why a master’s degree can be a great tool for some—but not always necessary for career growth. If you’ve been debating whether grad school is the right move for you, this episode will give you the clarity you need. ------------- Connect with Whitney on Instagram Connect with Whi...2025-02-0547 min

True Story: The Public Relations PodcastPR Predictions for 2025 with Jen Berson, Founder and President of Jeneration PRIn an industry where it’s common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community. Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more! ——— Connect with Jen on Instagr...2025-01-2755 min

True Story: The Public Relations Podcast3 Ways Businesses are Rethinking Their Marketing & PR in 2025In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approach to branding. She reflects on how the pandemic has changed the way businesses operate, particularly in terms of team structures and the increasing acceptance of remote work. The conversation highlights the importance of adapting to new trends in marketing, including the effectiveness of organic content over traditional polished imagery. ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story...2025-01-2035 min

True Story: The Public Relations Podcast8 Books You Should Read To Level Up This YearIn this episode, Whitney shares a curated list of books that have profoundly influenced her personal and professional life. From productivity hacks to the power of love languages, Whitney highlights key insights from these impactful reads and explains how they’ve shaped her mindset and approach to life. Whether you’re looking for your next great read or seeking inspiration for personal growth, this episode offers a roadmap to elevate your life and business through the wisdom of books. ------------ Connect with Whitney: LinkedIn Instagram True Story Webs...2025-01-0647 min

True Story: The Public Relations PodcastHow Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR ConsultantWhat does it take to thrive as a journalist in today’s fast-paced, digital-first world? In this episode, Whitney Lee uncovers the secrets with freelance journalist and PR consultant Joni Sweet. From navigating the rise of AI to mastering the art of storytelling, this conversation is a must-listen for anyone curious about the future of media. Key topics include: The rise of Substack and its role in personal branding for journalists. How media monetization has changed over the years. The growing importance of SEO in modern storytelling. Best practices fo...2024-12-3047 min

True Story: The Public Relations Podcast4 Patterns Biz Owners Need to Break in 2025Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you're struggling to stand out in a crowded market or looking to optimize your budget, these insights are your roadmap to success. Whitney Lee reflects on the transformative year of 2024, sharing invaluable lessons and strategies for businesses aiming to thrive amidst changing consumer behaviors. She explores the interconnected yet distinct roles of marketing and PR, highlighting how they work together to drive business forward. With post-COVID...2024-12-2338 min

True Story: The Public Relations PodcastHigh Stakes PR: Building Campaigns Like Someone's Life Depends On It with Drew Piers, Managing Director, Partner - Sachs Media GroupHow do you cut through the noise to tell stories that matter? In this episode, Whitney sits down with Drew Piers of Sachs Media to unpack the ever-evolving world of public relations, advocacy, and storytelling. From navigating political turbulence to driving nonprofit missions, this conversation dives deep into the power of authentic communication and the strategies that make it work. Drew shares his journey in public affairs, revealing how research and audience insights shape impactful campaigns. He and Whitney explore the nuances of leadership, the role of language in framing issues for diverse audiences, and...2024-12-1644 min

True Story: The Public Relations PodcastBiz Owners: Why Your Marketing/PR Isn't Successful🎙️ Is your marketing team set up for success, or are you unknowingly setting them up to fail? In this episode, Whitney takes a hard look at the challenges business owners face when hiring and managing young marketing talent. She reveals why simply hiring fresh faces isn’t enough—and what it takes to transform raw potential into real results. You’ll also hear how fractional CMOs are emerging as a smart, cost-effective solution for businesses that can’t afford a full-service agency but still need experienced leadership to drive strategy and execution. Whether you’re naviga...2024-12-0922 min

True Story: The Public Relations PodcastPros & Cons: Big Agencies vs Small Agencies with Amy Dang-Stojanovic - Managing Partner, MocheeIs social media still the Wild West of marketing, or has it grown into a strategic powerhouse? In this episode, Whitney Lee sits down with Amy Dang-Stojanovic, managing partner of Mochi, to explore the ever-changing world of social media and PR. They pull back the curtain on: The rise of authentic content and the shift away from polished perfection. Why smaller, nimble teams can outshine big-name agencies. The critical balance between engagement and calls to action in successful campaigns. How content creators and influencers play different but vital roles in modern marketing. Amy also shares...2024-12-0343 min

True Story: The Public Relations PodcastMissed Opportunities - What I Should've Done When We Started the AgencyWhat if the secret to success wasn’t in finding a business partner? 🤔 In this episode, Whitney Lee shares her inspiring journey from leaving a corporate career at just 26 years old to building her own thriving business. She dives into how mentorship—both informal and paid—has been a game-changer in her life. Whitney reflects on the lessons learned, mistakes made, and the invaluable guidance she’s gained along the way. 💡 Key Takeaways You’ll Love: Start your mentorship journey sooner rather than later. Mistakes are inevitable—but mentors help you learn and avoid the big ones. Paid mento...2024-11-2527 min

True Story: The Public Relations PodcastHow to Triple Your Podcast Pitching in a Day with Parker Olson, Founder of PodPitchThink podcasts are just a side hustle or hobby? Think again. In this episode, Whitney Lee chats with Parker Olson, founder of PodPitch, about how podcasts are becoming a PR powerhouse. They explore the art of customized pitches, the game-changing role of AI, and why podcasts are now key players in the media landscape. Parker shares his unconventional journey—from wild diets to living in nontraditional spaces—offering fresh insights on creativity and innovation. Discover how tools like PodPitch are enhancing PR efforts while preserving the human touch, and what this means for the future of the industry. ...2024-11-1835 min

True Story: The Public Relations PodcastThe Tiny Shift that Changed Our Relationship with Every ClientEver wonder what it takes to go from a "yes person" to an authoritative leader in your field? In this episode, Whitney Lee shares her transformative journey from corporate life to freelancing, highlighting the mindset shifts that changed her career. She talks about redefining client relationships, stepping into a strategist role, and the power of proactive communication. But that’s just the beginning—Whitney dives into how perception and PR can make or break your business. Want more? Hit play and discover her secrets firsthand! ------------ Apply for Mentorship with Whitney 2024-11-1122 min

True Story: The Public Relations PodcastEfficient vs. Effective - How Personalization Changes Everything in Sales + Marketing with Scott Russell, Partner at Dynamic Sales SolutionsWhat does it take to stand out in a crowded, ever-evolving market? In this episode, Whitney Lee sits down with Scott Russell, a luxury hospitality veteran turned entrepreneur, who spills the secrets of navigating one of the most competitive industries out there. From his corporate days at the Ritz Carlton to building his own consulting and sales training business, Scott shares the bold moves and creative strategies that helped him thrive—especially during the uncertainty of the COVID-19 pandemic. You’ll hear how Scott mastered the art of differentiation and personalization, why effective communication trumps efficiency, and how...2024-11-0431 min

True Story: The Public Relations PodcastYour First Assistant or Employee: How to Know What You Should Hand OffFeeling overwhelmed by doing it all yourself? It’s time to level up! In this episode, Whitney Lee reveals the secrets to successfully building and managing a team. Drawing from her own journey, she shares invaluable tips on hiring the right assistants, defining clear roles, and creating a structured system for task management. Whitney breaks down the critical difference between being a leader who trains and counsels versus just overseeing task execution. Plus, she dives into the nuances of working with employees versus contractors, giving you the tools to make the right choices for your business. Ready to...2024-10-2833 min

True Story: The Public Relations PodcastHow She Went from a Corporate Job Managing 16 Agencies to Starting Her Own with Lindsay Kirsh, Founder and Chief Strategist, Slayer PRIn this episode, Whitney Lee sits down with Lindsay Kirsh, Founder and Chief Strategist of Slayer PR, to dive deep into her incredible career transformation. From managing over 15 agencies at McDonald’s to building her own PR powerhouse, Lindsay shares the highs, lows, and lessons learned along the way. Discover the importance of trust in agency-client relationships, the perks of niche expertise, and what it truly takes to lead a successful team. Whether you’re curious about the agency vs. corporate world or want to hear strategic insights for long-term success, this conversation is packed with gems. Don’...2024-10-2140 min

Software Defined TalkWhitney Lee: From Wedding Photographer to Cloud-Native DevRelThis episode is from the reboot of Software Defined Interviews. Whitney Lee joins Coté to discuss her varied career path, from artist and wedding photographer to her career in DevRel within the cloud-native world. They kick off this revamped series with an engaging conversation. Expect new episodes of Software Defined Interviews every two weeks! Subscribe at softwaredefinedinterviews.com. Watch the YouTube Live Recording of Episode 489. Full show notes for Software Defined Interivews Episode 83. Special Guest: Whitney Lee.2024-10-181h 26

True Story: The Public Relations PodcastThe Worst Advice for a New Agency or FreelancerIs following conventional wisdom really the best path for your agency or freelance journey? In today’s solo podcast episode, Whitney dives into “The Worst Advice for a New Agency or Freelancer.” Get ready for some hot takes on the common pitfalls and misconceptions that could hold you back! Connect with Whitney on Instagram ⁠ ⁠Connect with Whitney on LinkedIn⁠ ⁠TheWhitneyLee.com⁠ ⁠True Story Website 2024-10-1429 min

True Story: The Public Relations PodcastHow She Scaled and Sold her Agency with Carrie Kerpen, Founder and CEO of The Whisper GroupJoin us for an inspiring conversation with Carrie Kerpen, Founder and CEO of The Whisper Group, as she shares the journey of how she scaled and sold her agency. In this episode, Whitney and Carrie dive into strategies for success, the specific obstacles she overcame in building her agency, and the key insights she gained throughout her journey. Whether you’re an aspiring entrepreneur or a seasoned pro, you won’t want to miss this episode! ------------- Connect with Whitney on Inst...2024-10-0742 min

Software Defined InterviewsWhitney LeeWhitney Lee's career path has been all over the place, from artist, wedding photographer, waiter, and now world-renowned devrel in the cloud native world. This episode kicks off the reboot of this podcast, Software Defined Interviews. Whitney and I (Coté) have been planning to start a podcast for a year or so now, and it's great to start. We'll be putting out interviews every two weeks with people from our community. I hope you enjoy it, and tell us what you think! Guest suggestions are, of course, welcome. Relevant Material: Whitney mentions the book R...2024-10-021h 26

True Story: The Public Relations PodcastNavigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark StudioJoin us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms. 🔥 What You’ll Learn: Why a strong social media presence is key to brand success How cohesive messaging across channels boosts business The power of partnerships and collaborating with other agencies to deliver specialized services Real-world examples of how smart branding leads to higher revenue 💡 Whitney also shares her own agency’s s...2024-09-2344 min

True Story: The Public Relations PodcastFixing the Friction Between Clients and Mid Size Agencies with Lindsey Breitwieser, Fractional CMO & Founder of The CMO LabGet ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing. Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to th...2024-08-2049 min

True Story: The Public Relations PodcastHow We Doubled the Business in 2020In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020. While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year. Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ...2024-08-1240 min

True Story: The Public Relations PodcastSpecial Announcement - TheWhitneyLee.com is LIVETune in today for a special announcement from Whitney Lee! For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE! Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency. 2024-07-2413 min

True Story: The Public Relations PodcastShould You Niche Down Your Agency?Is niching down the key to success? Will it help you get more of the right kind of clients? How niche is too niche? Join us today as Whitney cracks the code on whether or not niching down your agency is the right move. ---------------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee. 2024-07-1530 min

True Story: The Public Relations Podcast5 Controversial Opinions on Marketing with Amy Colbourn, Managing Director of MONOGRAM AgencyGet ready for a round of hot takes as Whitney chats with Amy Colbourn, Managing Director of MONOGRAM, about controversial opinions on marketing. In this episode, two hospitality marketing and PR experts share their perspectives on hot topics, such as the effectiveness of using awareness as a marketing objective and whether the same strategies can be applied to marketing products and services. About Amy: Amy Colbourn is a marketing executive and brand strategist who serves as the Managing Director of MONOGRAM. Headquartered in Las Vegas MONOGRAM is a brand agency, and a member of The Harkey Group...2024-06-2437 min

True Story: The Public Relations PodcastWhy Agencies Get FiredGetting fired by a client can feel incredibly disheartening, but it's an experience every agency faces sooner or later. The key is to learn and grow from it. In this episode, Whitney explores common reasons why agencies get fired and offers actionable tips to prevent it. If you're an agency owner or part of an agency team, this episode is packed with valuable insights to help you avoid common pitfalls and cultivate lasting, successful client relationships from the start. -------------- Have a specific topic you’d like us to cover? Connect with Whitney on...2024-06-1738 min

True Story: The Public Relations PodcastOWNER CHAT: Real Talk on Agency Ownership - the Good & the Bad with Susie Timm, Founder of Knife & Fork MediaJoin us today for a front-row seat to real talk from two agency owners! Whitney is chatting with Susie Timm, Founder and CEO of Knife & Fork Media. The two agency owners give you the scoop on things that they LOVE about owning an agency, tips for freelancers looking to scale, and things that they had to learn the hard way so that you don't have to. If you're a freelancer on the verge of scaling and growing a team, you won't want to miss this episode! ---------------- Knife & Fork Media Founder...2024-06-1033 min

True Story: The Public Relations PodcastFemales Who Film: How She Built a Multi-Media Company in a Male-Dominated Space with Carly Gilleland, Founder of The Good Vibe Media CoFrom raising $100k in 60 days to watching her idea for a multi-media studio come to life, Carly Gilleland is a pro at putting in the work and watching the hard-earned results unfold! Tune in today as we talk about the challenges of starting a creative business, working as a woman in a male-dominated industry, and chasing after your dreams! This episode will leave you fired up, ready to take the next steps toward your goal. ---------- The Good Vibe Media is a woman owned and operated video production company, created in 2016. Founder, Carly Gi...2024-05-1329 min

True Story: The Public Relations PodcastThe Biggest Challenge of Working in PRThe world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known. Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients. Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.2024-05-0618 min

True Story: The Public Relations Podcast3 Mistakes I've Made as a LeaderGood leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy. ----------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee. 2024-04-2237 min

True Story: The Public Relations PodcastHow to Know When it's Time to FIREKnowing when it’s time to let an employee go can be a hard decision to make. In Whitney’s years of running the agency, she has had to face the difficult reality that some people simply aren’t a good fit for your team. Listen in for today’s episode as we share some factors to keep in mind when it’s not working out with an employee and how to decide when it’s time to let that person go. Want to hear our take on when it’s time to HIRE? Click here for the pre...2024-03-2529 min

True Story: The Public Relations Podcast100th Episode! Pros and Cons of Remote Agency LifeToday, we’re celebrating our 100th podcast episode with a very special guest! Bri Taylor, the Director of Operations at True Story Public Relations joins Whitney for a deep dive into the pros and cons of remote agency life. Tune in as Bri and Whitney dive into the most awesome parts of working as a remote agency and some of the difficulties their remote team has faced along the way. ------------ True Story Public Relations Website 2024-03-1840 min

True Story: The Public Relations Podcast3 Little Subconscious Behaviors that are Ruining Your ProductivityCould these three little subconscious behaviors be ruining your productivity? As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slacking in your personal or professional life, changing these three behaviors could make a world of difference. Have a specific topic or question you’d like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ————— Getting 100+ Emails a Day? My Productivity Hack podcast episode. Connect with Whitney on Instagram True Story Public Relations Website 2024-03-1123 min

The Truth In This Art: Stories That MatterAndrea Specht & artist Whitney Simpkins : Crafting Perspectives with American Craft CouncilJoin host Rob Lee in an engaging episode of "The Truth in this Art," as he explores Baltimore's vibrant maker scene alongside Andrea Specht from the American Craft Council and ceramic artist Whitney Simpkins. Together, they dive deep into the essence of the American Craft Made Baltimore Marketplace, sharing their passion for the event and the tight-knit community it fosters among artists. With a personal flair, they also dish out their baking delights and go-to local eateries, all while underlining the significance of genuine, in-person connections within the art sphere. Tune in for a genuine and lively conversation that...2024-03-1154 min

True Story: The Public Relations PodcastFrom Local Citizen to Award-Winning Media Outlet - How Jared Williams Built Get the CoastAlready reaching over a million in 2024, Jared Williams is changing the game for local news in Northwest Florida. Join us today as Whitney and Jared catch us up on the story behind Get the Coast, Northwest Florida's leading digital news outlet, and what’s coming next. Don't forget to click below to watch Whitney's blooper reel from her time on the Get the Coast Everything Show! -------- Watch the Blooper Reel Check Out Get the Coast Get the Coast on Facebook Get the Coast on Instagram 2024-03-0444 min

True Story: The Public Relations PodcastHow to Structure an Agency InternshipInternships can change the game for your business! Not only is an extra set of hands helpful, but it's also incredibly rewarding to foster growth in another individual. Tune in today as Whitney shares how she structures True Story's internship program and some hard lessons she has learned along the way! -------------- Have a specific topic or guest you would like us to have on the podcast? Share your ideas with Whitney @thewhitneylee on Instagram. 2024-02-1238 min

True Story: The Public Relations PodcastHow to Build a Thriving Internship ProgramOffering an internship program is an incredible and rewarding tool for business owners. In today’s episode, Whitney is sharing how she built out the internship program for True Story Public Relations. Tune in as Whitney provides tips on what she looks for when bringing on interns and some lessons she has learned along the way! Want to share something that has worked for you and your interns? Connect with Whitney on Instagram @thewhitneylee 2024-02-0522 min

True Story: The Public Relations Podcast3 Things Leaders Should Do Every Monday to Improve Your Team's ProductivityHave you ever wondered how an agency owner starts their week? Whitney is riding solo today and spilling her strategies for starting the week on the right foot. Put these 3 things in place to help make your team more productive every week. -------------------- Have a specific topic you'd like us to cover? A guest you'd like to hear? Send your ideas to Whitney on Instagram @thewhitneylee.2024-01-2218 min

True Story: The Public Relations PodcastThe Difference in PR Strategies for Personal Brands vs. BusinessesFor many influencers or experts in their fields, growing one's personal brand is integral to the growth of their business. If this is you, this episode is a must listen! Today, Whitney is deep diving on a topic sent in by a listener - the difference between PR strategies for personal brands as opposed to those used by businesses and corporations. There is knowledge for everyone in this episode. You won't want to miss it! --------- Do you have any topics you'd like us to cover? Send your ideas to Whitney...2024-01-0844 min

True Story: The Public Relations Podcast3 Ways We Improved Our Team’s Productivity and Profitability in 20232023 was a big year for the True Story team! Join us for today's episode as Whitney deep-dives into strategies she has implemented to improve the agency's productivity and profitability. If you're an agency owner or director, you will want to save these tips! ----------------- Connect with Whitney True Story Public Relations 2023-12-2741 min

True Story: The Public Relations PodcastThe Hardest Marketing Mystery to CrackAre you getting plenty of click-throughs, but no action? A lot of views, a lot of impressions, but no purchases? On this week’s solo episode of True Story: The PR Podcast, Whitney discusses the mysteries in marketing and how to solve the hardest one: why are customers looking but not buying? There are a few things to consider, such as competitive pricing and promotions, but the most important aspect to think about is your copy. Whitney gets to the nitty-gritty on how to curate copy that takes your customers from lurkers to con...2023-12-1123 min

True Story: The Public Relations PodcastHow to Know if You're Made to Work in PRContrary to popular belief, working in the Public Relations industry isn’t all glitz and glamour. To be successful in PR, you have to be willing to put your head down and work, but there are several other characteristics successful PR people possess. In today’s episode, Whitney is sharing a behind-the-scenes look into working in PR and how to know if you’re cut out to work in the industry! ------------ Whitney on Instagram True Story on Instagram True Story Website 2023-11-1333 min

True Story: The Public Relations PodcastGetting 100+ Emails a Day? My Productivity HackHow does an agency owner manage their workload when they’re receiving HUNDREDS of emails a day? On today’s episode, Whitney is getting into the nitty-gritty of her productivity flow and sharing hacks that you can implement into your day-to-day. If you’re ready to up-level your productivity game, you do not want to miss this episode! Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ————— Whitney on Instagram True Story on Instagram True Story Website 2023-10-3021 min

True Story: The Public Relations Podcast3 Mistakes to Avoid When Promoting a Controversial Business or Service with Aaron Thomas of Prenups.comGetting a prenup doesn’t have to have a gross connotation to it. Family law attorney, Aaron Thomas, is changing the game and helping couples prepare for marriage and prevent money disagreements. As you can imagine, prenup preparation is not the most glamorous service to offer, which is why Aaron is sharing his three mistakes to avoid when promoting a controversial business or service. Tune in for today’s episode as Whitney and Aaron deep dive into prenups and how Aaron completely rebranded them to be something that couples WANT to do to better their relationship. ————...2023-10-2324 min

True Story: The Public Relations Podcast5 Planning Tips to Make Your Biz Stand Out this Holiday SeasonDon't panic, but if you haven't started prepping your business or client for the holidays yet, you're behind! If you're in that club (or if you just want to add in a little extra this holiday season), you'll want to tune in for today's episode. Buckle up and get ready to rock the holidays as Whitney shares planning tips that will help your business stand out during the holiday season. ------- Whitney on Instagram Whitney on LinkedIn True Story Website 2023-10-1628 min

True Story: The Public Relations PodcastHow to Sell Tickets to a First Year EventLaunching a new event can be a challenge. Where do you start? How do you get the public's eyes on what you're trying to do? How do you know people will buy tickets? Whitney has supported multiple organizations in launching first-year events and today she's sharing her secrets on what to do and what NOT to do when launching an event. If you're thinking of launching a new event, you won't want to miss this episode! Have a specific topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.2023-10-0240 min

True Story: The Public Relations PodcastHow to Pitch Yourself to Be On PodcastsWant to land more interviews on podcasts? If you answered yes, get ready to strap in as today’s episode will give you all the tips you need to pitch yourself for podcasts! Tune in as Whitney Lee shares her personal experience as a podcast host and what she looks for in podcast guests. She's also spilling the strategies she has used to land interviews on other podcasts. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. 2023-08-3032 min

True Story: The Public Relations PodcastWhat's the Best Time of Day to Post on Social Media?It's time to put our scientist caps on! Have you ever wondered what the best time of day to post on social media is? We're here to help you crack the code. The bad news is that there's no one-size-fits-all answer. The GOOD news is that with some strategic thinking and experimentation, you can find when YOUR target audience is most likely to engage. Tune in for today's episode as our OG social media master, Whitney Lee, shares tips and tricks you can use to find the best time...2023-08-1418 min

True Story: The Public Relations PodcastOur Easy 5 Step PR Process for Grand OpeningsThe grand opening of your business can be a HUGE PR opportunity if done correctly. Unfortunately, many businesses make one common mistake. Spoiler alert: they spill the tea to the public too soon. Today, Whitney is sharing her easy 5 step PR process for grand openings that almost anyone can implement. If you're getting ready to launch a new business or location, you won't want to miss this episode. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ----------------------------------2023-08-0731 min

True Story: The Public Relations PodcastHow to Scale to a 7 Figure Agency with Armando Leduc of Leduc EntertainmentAre you an agency owner or freelancer? This episode is for you! Today, our very own Whitney Lee is chatting with Armando Leduc of Leduc Entertainment and discussing specific advice about scaling your business. Armando is sharing ways that he scaled his seven figure agency and spilling tips that you can implement for yourself. --------------------------------- Connect with Armando at LeducEntertainment.com 2023-07-3148 min

True Story: The Public Relations PodcastDoes a B2B Business Need Social Media & PR?Don’t get it twisted. PR and social media are for B2B companies too! Let go of the preconceived notion that PR and social media are the same thing as sales. While both may eventually lead to an increase in overall sales, they each serve their own purpose. Tune in for today’s episode as Whitney shares some of her PR strategies for a new B2B client, and gives you ways to implement them in your own business. Want us to cover a specific topic? Send your ideas...2023-07-2425 min

True Story: The Public Relations PodcastWhy the Press Isn't Picking Up Your ReleaseAre you hearing crickets when you send out your press release? Nothing feels worse than praying for the media to pick up your piece and getting no response. There are many common mistakes that businesses make when it comes to their PR plan, many of which are an easy fix! Tune in for today's episode as Whitney spills the tea on why the press may not pick up your announcement, and gives advice on what you SHOULD be doing. Have a specific topic you want us to cover? DM...2023-07-1022 min

True Story: The Public Relations PodcastFor the Business Owner Who Has Tried It All and Nothing is WorkingAre you a business owner who has been banging their head against the wall trying to figure it out? Look no further. Our resident entrepreneur and founder of True Story Public Relations is here to spill the tips that have helped her. Tune in for today’s episode for easy-to-implement strategies from our very own Whitney Lee. Have a specific topic you want us to cover? Connect with Whitney on Instagram at @thewhitneylee 2023-05-0129 min

True Story: The Public Relations PodcastHow a Cancer Diagnosis Created a Medical Practice with Dr. Erin Ellis of Hope Natural HealthEvery entrepreneur has a story of how they decided to start their business. For Dr. Erin Ellis of Hope Natural Health, it was a cancer diagnosis. Dr. Ellis has found her passion helping women fix crappy periods, helping with hormone imbalances and addressing the root cause of why people are running on empty. Join us for today’s episode as Whitney and Dr. Ellis chat about her inspiring journey to helping others through her medical practice. Whitney on Instagram True Story Public Relations Website Dr. Ellis on TikTok Dr...2023-03-2733 min

True Story: The Public Relations PodcastMarketing Your Med Spa or Plastic Surgery PracticeDo you own a med spa or plastic surgery practice? This episode is for you! Tune in for today's episode as Whitney gives you practical and actionable tips for marketing your practice and boosting your bottom line. Have an industry specific topic you'd like us to cover? Share your recommendations with Whitney on Instagram! 2023-03-2028 min

True Story: The Public Relations PodcastHow to Maximize Paid Media + PR with Lynn and Mollie of BrandVergeWhether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals! In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for growing brands! BrandVerge Website Follow Sociallee on Instagram 2022-11-2141 min

True Story: The Public Relations PodcastHow to Get More Website Lurkers to Turn into Leads with Aaron Weiche of LeadfernoTimes are changing and so is the way that businesses communicate with their customers. In this episode, Whitney is deep diving with co-founder and CEO of Leadferno, Aaron Weiche, on how to convert website traffic into actual leads through the use of text campaigns. Texting with customers is changing the game, not only for the customer, but for the business. Get ready for actionable steps on how to create an incredible customer communication experience through texting. Aaron Weiche on LinkedIn Leadferno Website 2022-10-2433 min

True Story: The Public Relations PodcastLooking for a Job in PR? Free Advice for YouWorking in PR may look like a glamorous job from the outside. However, the reality is that you have to be willing to get down and dirty to take on this job. There are many aspects of the job that are not glitz and glamor. In episode 32, Whitney is debunking any myths you may have about working in PR and giving you FREE advice on getting started in the industry. She goes over some tasks you may have if you score a job in PR, what she looks for when hiring for a position, and more! If...2022-10-0339 min

True Story: The Public Relations PodcastHow I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and HatchPodcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch? In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal...2022-09-2634 min

True Story: The Public Relations PodcastHOT TAKE - You're fake AF if you use this marketing strategyAs marketers try to appeal to millennial and Gen Z consumers, we have noticed a bandwagon strategy that causes some businesses to appear fake AF. Authenticity is more powerful than ever in marketing, and some businesses are truly missing the mark when they try to hop on this trending marketing strategy. In a time where brands are afraid of cancel culture, many businesses feel the pressure to promote causes that they may not sincerely support. That's not to say that businesses cannot promote causes. In today's episode, Whitney is sharing her take on how to approach supporting c...2022-09-1919 min

True Story: The Public Relations PodcastHow to Set Up and Manage a Profitable Affiliate Marketing Program with Kelsey Eyers of RexxyAffiliate programs are taking the marketing world by storm… and for good reason. Affiliate programs can be a powerful tool to leverage word-of-mouth recommendations while incentivizing loyal customers. But, you need to be strategic in how you set up your affiliate program so that you attract the ideal affiliates that will remain actively engaged and help bring your business results. In today’s episode Whitney Lee is talking with Kelsey Eyers, CEO of Rexxy, on how to set up and manage a profitable affiliate marketing program. Tune in to episode 29 to learn more about this marketi...2022-09-1229 min

True Story: The Public Relations PodcastIf You Can't Afford a Marketing TeamWhen times are tough, marketing and public relations are often the first thing to be cut from a business. With a recession potentially looming, (according to the media - *eye roll*) many businesses are already looking for ways to save money. If you’re a business on a budget or maybe you’re a freelancer trying to gain more clients, tune into today's episode of Sociallee Relevant to hear Whitney Lee's advice on how to continue to move your business forward, even with a limited budget.2022-09-0522 min

True Story: The Public Relations PodcastHow to Start Blogging For Your Biz with Laura Holloway of Storyteller AgencyIf you think blogs are only written by influencers that want to share an online diary then you are totally WRONG. What most people don't realize is that blogs are extremely valuable tools for businesses to have on their website, because they can greatly impact your Google ranking and increase your online reach. Tune in to today's episode of Sociallee Relevant to hear blogging genius and owner of Storyteller Agency, Laura Holloway, as she sits down with Whitney Lee to explain how blogging can impact your business. Laura is bringing awareness to how blogging strategy c...2022-08-2934 min

True Story: The Public Relations Podcast9 Results You Can Expect from PRHow do you measure if your PR efforts are successful? There can be a lot of gray-area in what PR results actually look like in your business and in this episode, Whitney Lee is diving back into PR by explaining a checklist of specific benefits and results you should be seeing if you or your agency’s campaigns and pitching are effective.2022-08-2218 min

True Story: The Public Relations PodcastPR Strategies to Score National Media Coverage with Des Dickerson of Uncommon CollectiveHow do you get into big national media outlets like People Magazine, the Today Show, etc? Strategic public relations work could change the trajectory of your business, but so many people are left scratching their head about where to begin. Today, Whitney Lee is chatting with Des Dickerson of Uncommon Collective to share step by step actions to score national media coverage for your business. Des Dickerson is the founder of Uncommon Collective, a Sacramento based PR agency that helps businesses outsource their brand management to help attract media and cultivate partnerships that make an impact. Uncommon C...2022-08-1549 min

True Story: The Public Relations PodcastEvent Sponsorship- How to Build a Package that SellsAre you getting ready to host a big event for your business? Event sponsorship takes time and dedicated research, but it can change the trajectory of your event promotion and reach. Today, Whitney Lee shares step by step instructions on how her agency builds event sponsorship packages for her clients that can be easily applied to the next big event for your business.2022-07-2526 min

True Story: The Public Relations PodcastThis Strategy Seals The Deal When Pitching New ClientsAre you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal and one very special tip. Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.2022-07-1111 min

True Story: The Public Relations PodcastEasy SEO Hacks to Boost your Google Ranking Without Paying a Penny with Jess Bargenquast of Lady ChangemakersGrab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners. SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it's not as hard as you might think! Tune in to episode 19 of the Sociallee Relevant podcast to learn more about how you can boost your bottom line using SEO using Whitney Lee and Jess Bargenquast's approachable methods. Jess Bargenquast is the founder of L...2022-07-0435 min

True Story: The Public Relations PodcastHow I Went From Freelancer to Agency OwnerIn today's episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner. If you're trapped in a job without inspiration or creativity, or if you're looking for more freedom in your career, this episode is definitely for you. It may seem out of reach, but hearing Whitney's story might make you realize that you are meant to be more than a freelancer and that there are other options for you if you're feeling stuck. Tune in to hear how Whitney made her decision to leave her c...2022-06-2724 min

True Story: The Public Relations PodcastThe Ultimate Guide to Winning with FB Ads featuring Dorothy HollabaughToday's episode of Sociallee Relevant takes a deep dive into Facebook and instagram ads for the experienced marketer in paid social. From paid advertisements on Facebook to pixel events to creative strategy, these experts in paid social media talk you through the tips and tricks to understand paid products on social media. Join Whitney Lee and Dorothy Hollabaugh for a discussion on best practices and their top tips and tricks for your paid marketing efforts. Dorothy Hollabaugh joins Sociallee Relevant from Needless Eye Media. Needles Eye Media is a full-service digital advertising agency with insider knowledge, laser-like f...2022-06-2038 min

True Story: The Public Relations PodcastLooking for a job in PR? You NEED this skill!If you’re looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today's episode to learn Whitney Lee's number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!2022-06-1322 min

True Story: The Public Relations PodcastThe *NOT so new* social media platform that you SHOULD be paying attention to!Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There's so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee’s complete breakdown of how you can boost your bottom line on LinkedIn.2022-06-0622 min

True Story: The Public Relations PodcastAre Hashtags Actually Stunting Your Growth?Hashtags previously were THE key in growing your following and reach on Instagram and Twitter - but the tide is changing! In today’s episode, we’re breaking down hashtags on Instagram and Tik Tok. When used appropriately, hashtags grow your following, help establish your brand, and they are the easiest way to gather content from your customers. Tune in for advice on how you should now be utilizing hashtags in your business strategy. The days of a million hashtags are over, there is a better strategy that you can use to grow your brand. At Sociallee, we st...2022-05-2327 min

True Story: The Public Relations PodcastYour Email Campaign Will Fail Without ThisAre you reaching your people? Social media is constantly changing and email marketing is one way that businesses keep in constant communication with their stakeholders. This week, Whitney talks about what will make your email marketing fail. Tune in to get Whitney's tips and tricks to hack your email marketing campaigns through your subject line and get her best and worst examples. 7 Tips: 1. Don't give it all away! Make your subject lines intriguing but a little vague. 2. Keep your subject line short and sweet. 3. Explore emojis but do s...2022-05-0228 min

True Story: The Public Relations Podcast4 Import Changes to InstagramDo you ever feel like you're WAY behind on the changes in social media? Social media is constantly changing and sometimes it's impossible to stay in the know. Keep up with the news and check out episode 9 of the Sociallee Relevant Podcast to hear Whitney Lee's breakdown of four new features that are coming to Instagram. Description: Today we're breaking down one of the "Big Boys" of social media, Instagram. This must-do platform is constantly evolving and it's about time that we break down four new features that are coming to Instagram. From product tags to hashtag s...2022-04-2525 min

True Story: The Public Relations PodcastSetting up FB Ads - What You Need to Know to Get StartedThis episode is a follow-up to episode 2, where Whitney shared how boosting your Facebook posts is a trap. So if you’re now diving into Facebook Ads Manager and feeling overwhelmed, this is for you! In this episode, Whitney shares the first (and most important) step in setting up an ad within Facebook Ads Manager.2022-04-1818 min

Dear Southern LadyEnjoy this talk with my favorite diamond dealer!The diamond and jewelry industry is fascinating. Enjoy this talk with Whitney and one of her favorite diamond dealers as they discuss some of the inside scoop of the industry. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app 2022-04-0222 min

True Story: The Public Relations PodcastHow we generated over $33,000 with 6 Unpaid InfluencersGiving free stuff to influencers??? *Insert eye roll* So many businesses are jaded by influencers who ask for free services and products but the business never sees any tangible results from their posts. In this episode, Whitney gives tangible advice on how to get influencers to actually produce sales and/or show results that matter. You’ll hear how her agency, Sociallee, took six unpaid influencers and turned it into $33,000+ in room night revenue for a resort. If your business ever considered influencer marketing or wondered whether it would be worth your time and money, this episode is for yo...2022-03-2827 min

True Story: The Public Relations PodcastShould Your Business be on TikTok?With millions of users worldwide, Tik Tok is becoming a real player in the social media game for businesses. With numerous new social media platforms coming out each year, it can get overwhelming trying to decide whether or not your business should have a presence on each platform. Is your investment in these platforms worth your time, money, and effort? If you are asking yourself those questions, then make sure to tune into today’s episode where Whitney walks you through the pros and cons of having a TikTok to help you decide if it’s right for your busi...2022-03-2130 min

True Story: The Public Relations PodcastBoosting is a TrapSocial media ads can do a lot for your business when done right. In this episode, Whitney shares a valuable tip on the #1 mistake that people make when doing social media advertising. If you don’t know Facebook Ads Manager, it can be easy to resort to boosting your posts, but tune in to today’s episodes to learn why that may not always be the best option for your business.2022-02-1710 min

True Story: The Public Relations PodcastWhy Your Social Isn't ProducingIs your social media not producing anything for your business? Promoting your business online can be a tricky business, but that’s why Whitney is diving deep into how to engage your audience in an effective way. If you aren’t happy with how your social media platforms are performing, tune into this week's episode and many more like it to help you build your business and bring your ideas to life!2022-02-1616 min

Dear Southern LadyWhitney and Jess, the talent behind “Frou”, talk about creative entrepreneurship.Jess is the talent behind the business that she started 15 years ago, “Frou”. Through laughter, we talk about the journey of entrepreneurship, being creatives, and how she landed in the arena of being a floral designer. Or as she coined, being the CEO of all things “Frou”. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app 2022-02-0338 min

Dear Southern LadyWhitney talks with her friend, Anna Hovey, Auburn’s Chamber of Commerce PresidentAnna Hovey is Auburn, Alabama’s Chamber of Commerce President. She has excellent insight regarding small business in our town, and we also touch on a variety of other sentiments like creative outlets, personality traits, leadership, and encouraging others. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app 2021-07-2644 min

Dear Southern LadyAs Andrew Lee paints, I ask him a few questions about being an artist.Whitney’s husband, Andrew Lee, is an artist and the two sit down to discuss art, creatives, and a few more fun topics! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app 2021-07-2022 min

Dear Southern LadyWhitney talks with her business mentor, Larkin JonesBusiness ideas can be exciting. But they can also be intimidating. Whitney was paralyzed from taking the next step in her business. But many factors helped push her into going “all in”. One of the big forces has been Larkin Jones with the small business department in the state of Alabama. Funny enough, this service is offered in every state and is a free service through our tax payer dollars!2021-04-0627 min

Dear Southern LadyPearls, history, and art with Jenna Galyean of South CarolinaWhen Whitney and Jenna met in Anderson, SC, they bonded on many things. In this episode, they briefly touch on some of their interests: politics, art, history, and jewelry. While not currently, Jenna has sold pearls and has been a Representative for Portraits, Inc. She enthusiastically shares her knowledge and love of pearls that is infectious. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app 2021-03-3059 min