Whitney Lee - Podcast Details

Shows

Brand Rescue: Marketing + PR Guidance for Small Businesses Email Isn’t Dead - You’re Just Doing It Wrong with Allison Hardy, Email ExpertIf you think email marketing doesn’t work anymore, this episode is about to call you out.Whitney Lee and marketing expert Allison Hardy dive into one of the biggest misconceptions in the industry: email isn’t the problem, your confidence is. They break down why so many business owners are scared to sell, how that fear shows up in their messaging, and why email is still one of the most powerful tools you have.This conversation is all about stepping into your space, owning your offer, and being unapologetic about selling. Because confidence isn’t opti...

2025-12-0832 min

Brand Rescue: Marketing + PR Guidance for Small Businesses ADVERTISING TALK: Are Billboards a Good Investment for Your Business?Think billboards are outdated? Think again.In this episode of Brand Rescue, Whitney Lee gets brutally honest about advertising strategies and why so many businesses waste money by spreading their budget too thin. She breaks down when billboards actually work, when they don’t, and how to blend traditional and digital marketing for real results.Whitney shares the exact scenarios where billboards shine, like helping customers find a hidden location, promoting new businesses, or boosting awareness for local events. She also covers the biggest mistakes people make in billboard design, the six-word rule you should ne...

2025-12-0117 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How a Change of Environment Can Grow a Diamond with Margot McNaull, Founder and Designer, By Margot Fine JewelryIn this episode of Brand Rescue, Whitney Lee sits down with Margo McNaull, the founder and designer behind By Margot, to talk about how a personal jewelry dilemma turned into a thriving business. Margo opens up about leaving her government job, navigating entrepreneurship during the pandemic, and discovering her passion for creating legacy pieces that tell women's stories.From building a niche to building a community, Margo shares how she carved out her place in the fine jewelry world and why focusing on storytelling is the heart of her brand. She also talks about her big move...

2025-11-2434 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Win on TikTok vs. IGIf you’re posting the same content on TikTok and Instagram and wondering why nothing is working… this episode is calling you out.Today on Brand Rescue, Whitney Lee breaks down the real differences between the two platforms and why your one-size-fits-all strategy is tanking your reach. She explains how TikTok rewards raw, real, fast-paced content while Instagram still wants a curated mix that builds trust over time.Whitney also dives into the rise of TikTok Shopping, why it’s becoming a major revenue driver, and why selling on Instagram feels like pulling teeth. From postin...

2025-11-1729 min

Brand Rescue: Marketing + PR Guidance for Small Businesses She Got Fired Over a Bra… and Built a Lingerie Empire with Jessica Wenger McPhaul, Founder of Naked RebellionShe got fired over a bra, and turned it into her life’s mission.In this episode of Brand Rescue, Whitney Lee sits down with Jessica Wenger McPhaul, a fashion industry veteran who turned a moment of exclusion into a movement for representation. Jessica shares the story of a fitting session gone wrong that exposed how deeply the fashion world overlooks women of diverse backgrounds and body types.What could have ended her career instead became the spark that inspired her to build something better: a lingerie brand rooted in inclusivity, awareness, and empowerment....

2025-11-1042 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 2 Reasons Why Your Advertising is FailingYou launched an ad, spent your hard-earned cash… and nothing happened. Sound familiar?In this episode of Brand Rescue, Whitney Lee calls out two of the biggest mistakes small business owners make when it comes to advertising. She explains why successful campaigns often take multiple tries, how to craft messages that actually land, and what it really means to “target the right audience.”Whitney also digs into the psychology behind why people buy, the power of a killer call to action, and how AI tools can help you refine your strategy instead of wasting your budget...

2025-11-0321 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Influencer Nightmare: What We Learned from the Phoenix Bakery that Clapped BackWhat happens when an influencer goes way off the rails?In this episode, Whitney Lee breaks down a recent viral clash between a local bakery and an influencer. From miscommunication to public callouts, Whitney unpacks where things went sideways and what both sides can learn from the fallout.Whitney also tackles the difference between media and influencers (they’re not the same), how to handle criticism without burning bridges, and the art of keeping your cool when the comments section catches fire.------------Your Marketing Heroes WebsiteYour Marketing He...

2025-10-2729 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Win at GEO & Become the Authority AI Recommends (Before Your Competitors Do!) with Gloria Chou, #1 AI Recommended Small Biz PR CoachPR is changing and if you’re still pitching like it’s 2015, you’re already behind.In this episode of Brand Rescue, Whitney Lee sits down with Gloria Chou, a former U.S. Diplomat turned PR powerhouse, to talk about how small businesses can actually get seen in the new media landscape.They dig into what’s working (and what’s not) when it comes to earning real visibility, standing out in an AI-driven world, and pitching your story with purpose.🎙️ Whether you’re DIY-ing your PR or just trying to figure out where to start, t...

2025-10-2033 min

Hospitality on Air Amelie Brouhard: How This Legacy Travel Brand has Remained Relevant and Dominant for 74 YearsIn this engaging conversation, Whitney Lee interviews Amelie Brouhardt, the VP of Marketing for North America and US Sales at Club Med. Amelie shares her journey with the brand, its evolution over the years, and how Club Med has adapted to changing travel trends. The discussion covers the unique offerings of Club Med, the importance of integrated marketing, and the brand's commitment to sustainability. Amelie also highlights the challenges of staying relevant in a competitive market and the significance of data-driven decision-making in marketing strategies.TakeawaysAmelie Brouhardt has a passion for travel...

2025-10-1533 min

Brand Rescue: Marketing + PR Guidance for Small Businesses This Form of Advertising is Making a Major Comeback💸 Think advertising is dead? Think again.In this episode of Brand Rescue, Whitney Lee breaks down where smart business owners are putting their marketing dollars right now—and why old-school tactics might be making a serious comeback.From budget strategy to creative execution, Whitney shares the kind of insight that’ll make you rethink how you’re getting in front of your audience.🎧 Tune in for a reality check on what’s really working in advertising today—and how to make sure your money’s actually doing its job.---------Connect with Whi...

2025-10-1321 min

Hospitality on Air What You Need to Know Before Buying a FranchiseIn this episode, Whitney Lee discusses the essential considerations for individuals thinking about buying a franchise. She emphasizes the importance of understanding franchise costs, operational support, marketing strategies, and the significance of a strong grand opening. Whitney shares insights from her experience, highlighting common pitfalls and offering advice on how to navigate the franchise landscape effectively.TakeawaysFranchising can be a lucrative opportunity if approached correctly.Understanding the full scope of costs involved in franchising is crucial.Negotiating fees and percentages is often possible, especially with newer franchises.Operational support and guidance during...

2025-10-0929 min

Brand Rescue: Marketing + PR Guidance for Small Businesses The Silly Advertising Mistakes That Are Costing You $$$🚨 Hot take: not running ads might be the most expensive mistake your business is making.In this episode of Brand Rescue, Whitney cuts through the noise on paid advertising—calling out the four boneheaded moves that are draining wallets and stunting growth. (Don’t worry, if you’ve made one of these mistakes… you’re in good company.)From why “dabbling” in ads is a total waste, to how negotiation can change the game, Whitney dishes out some tough love every brand needs to hear.⚡ Spoiler: ads aren’t just about quick sales—they’re about building...

2025-09-2930 min

Hospitality on Air Building a Franchise? What You Need to KnowIs your brand franchise-ready? Or maybe you're a franchisee wondering what it really takes to thrive. In this episode, Whitney Lee pulls back the curtain on the world of franchising—what works, what doesn’t, and what most people overlook.From setting expectations to building marketing systems that actually scale, Whitney dives into the mindset shifts and operational must-haves for franchise success. Whether you’re dreaming of expanding your concept or you're managing multiple locations already, this conversation is packed with real talk and actionable insights.-------------Connect with Whitney on LinkedInConn...

2025-09-1835 min

Hospitality on Air PR is Changing: How to Keep Up in an Industry that Continually Shifts with Adriana Sol, Founder of Wander PR💡Is PR really just about getting media coverage? Think again.Today, Whitney Lee sits down with Adriana Sol, founder of Wander PR, to break down the biggest misconceptions about public relations and what it really takes to build a successful agency.Adriana shares her journey into PR, the impact of COVID-19 on her business, and how she’s navigated the challenges of leadership in a constantly evolving industry. She and Whitney explore why PR isn’t a one-size-fits-all strategy, the importance of measuring success beyond financial metrics, and how self-reflection plays a key role in effecti...

2025-09-1144 min

Hospitality on Air 3 Ways Businesses are Rethinking Their Marketing & PR in 2025Ever wonder why those picture-perfect ads don’t hit like they used to? Whitney Lee shares why authenticity is everything in 2025 — and how businesses are rethinking marketing, PR, and even their teams. From shorter planning cycles to the growing popularity of fractional CMOs, this episode is all about adapting to what really works now.-------Connect with Whitney on InstagramConnect with Whitney on LinkedInTrue Story PR on Instagram True Story PR Website

2025-09-0531 min

Hospitality on Air What is a Fractional CMO?You’ve probably heard the term “fractional CMO” floating around—but what does it actually mean? In this episode, Whitney breaks down the growing trend of fractional roles in business, with a deep dive into the role of a fractional Chief Marketing Officer (CMO).She’s covering it all: what a fractional CMO does, how they can level up your marketing, and why more businesses are ditching the traditional full-time hire for a more flexible, high-impact approach. Whitney also busts some common myths, shares when it’s the right time to bring one on board, and gives pro tips on...

2025-08-2833 min

Brand Rescue: Marketing + PR Guidance for Small Businesses The One Line Item Missing from Most BudgetsThink strategy is just a buzzword? Think again.In this episode, Whitney Lee breaks down why strategic planning deserves its own line item in your business budget—and how skipping it can seriously stunt your growth. She shares real talk from her own experience investing in coaching and the powerful perspective that comes from bringing in outside experts.You’ll learn:Why strategy, goals, and tactics are not the same thingHow to build long-term plans that stay flexible in a changing worldThe ROI of investing in strategic supp...

2025-08-2524 min

Hospitality on Air Agency vs. In-House - How to Know What's Best for Your BusinessShould you hire in-house or bring in an agency?In this episode, Whitney breaks down one of the biggest questions business owners face when it comes to marketing. She walks through the pros and cons of both approaches—and how to know what’s right for your business.From the role agencies can play in strategy, to why communication (not just contracts) makes or breaks a partnership, Whitney keeps it real about what works, what doesn’t, and how to make smart decisions in a post-2020 world.You’ll hear about: • The key di...

2025-08-2120 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 20 Years: What it Takes to Build an Agency That Lasts with Jessy Klein-Fofana, Founder and CEO, LaRue PRWhat does it really take to grow a successful PR agency—and keep it thriving through the ups, downs, and plot twists?In this episode, Whitney Lee sits down with Jessy Klein-Fafana, founder and CEO of LaRue PR, for a real and inspiring conversation about her journey in the industry. From the early days of building her agency to leading a team through the chaos of COVID-19, Jessy opens up about what it takes to lead with clarity, navigate client dynamics, and stay adaptable in an industry that’s constantly evolving.You’ll hear:How...

2025-08-1838 min

Hospitality on Air What to Do When Your Marketing/PR Feels StagnantYou’ve refreshed the website. You’ve posted to Instagram. You’ve sent the press release. And still… crickets. 😬If your marketing or PR efforts just aren’t hitting like they used to, this episode is for you. Whitney Lee gets real about what to do when your strategy feels stale and why even the most experienced pros hit that wall sometimes.Drawing from her own pivot from in-house hospitality marketing to running a thriving agency, Whitney shares practical ways to breathe life back into your brand. From hiring a consultant or fractional CMO to simply inviti...

2025-08-1413 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Marketing Your Restaurant: Your Checklist to SuccessRunning a restaurant takes grit, heart, and hustle—and when it comes to filling seats and staying relevant, smart marketing is a key piece of the puzzle.In this episode, Whitney Lee shares insights from years in the restaurant industry, diving into the real work of building a brand that goes beyond just great food. From defining your unique identity to leveraging PR, events, and digital strategy, she breaks down what it takes to grow a loyal following and keep guests coming back.You’ll learn:Why a strong digital presence is non-negotiable

2025-08-1136 min

Hospitality on Air You're Wasting Your Money on PR If...Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.What You’ll Lear...

2025-08-0736 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Reining in Clients Who Are All Over the Map with Lauren Peachie, Marketing StrategistMarketing isn’t one-size-fits-all—and trying to force it can lead to stress, burnout, and frustrated clients.In this episode, Whitney Lee sits down with marketing strategist Lauren Peachie for a candid conversation about what really goes into building strong client relationships and marketing systems that actually work. Lauren shares her journey through the industry, the lessons she’s learned about strategy, communication, and why flexibility is one of the most underrated skills in marketing.You’ll hear about:How to navigate tricky client expectations with confidenceWhy a rigid proposal might be...

2025-08-0449 min

Brand Rescue: Marketing + PR Guidance for Small Businesses The Best Money You Can Spend in MarketingEver feel like you're throwing money at marketing and just hoping something sticks? You’re not alone—and it’s time to change that.In this episode, Whitney Lee breaks down the difference between doing marketing stuff and actually having a strategy. She shares why data should drive your decisions (not just gut feelings), and how building trust with clients starts with showing you know what’s working—and what’s not.You’ll hear about:The difference between tactics vs. true strategyHow to read your data without getting overwhelmedWhy cours...

2025-07-2822 min

Brand Rescue: Marketing + PR Guidance for Small Businesses MONEY TALK: Where Agencies Are Bleeding Money with Louise Hipperson, CEO - The Finance AgencyIf you’ve ever felt overwhelmed by your agency’s numbers—or just kind of guessed your way through profitability—this episode is your wake-up call.Whitney Lee sits down with Louise Hipperson, CEO of The Finance Agency, to unpack what’s really going on behind the spreadsheets. Louise shares her own journey into finance, then dives into what every agency owner needs to understand: how to use financial data to make smart decisions and actually boost profitability.In this episode, you’ll learn:Why team utilization and project scoping are make-or-break metricsHow to...

2025-07-2143 min

Brand Rescue: Marketing + PR Guidance for Small Businesses This is Why Your Customers Feel Lied ToEver seen a killer ad for a product or service… only to try it and think, “Wait, what?”That is the disconnect between marketing and operations—and it’s more common (and costly) than you think.In this episode, Whitney Lee gets real about the tension that can bubble up between the teams promising the dream and the ones delivering it. She shares personal stories, hard-won lessons, and practical ways to build better collaboration across departments—so your customer experience doesn’t fall flat.You’ll also hear about:The power (and pitfalls) of use...

2025-07-1425 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Agency vs. In-House - How to Know What's Best for Your BusinessShould you hire in-house or bring in an agency?In this episode, Whitney breaks down one of the biggest questions business owners face when it comes to marketing. She walks through the pros and cons of both approaches—and how to know what’s right for your business.From the role agencies can play in strategy, to why communication (not just contracts) makes or breaks a partnership, Whitney keeps it real about what works, what doesn’t, and how to make smart decisions in a post-2020 world.You’ll hear about:The key...

2025-06-3023 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 5 Things You Should Never Skimp on in Marketing/PRSome things in business are worth saving on. These five? Not so much.In this episode, Whitney breaks down the top five places where you shouldn't try to save a buck when it comes to marketing. From branding and atmosphere to strategy and customer experience, she explains why skimping in the wrong spots can cost you more in the long run.If you’re trying to grow a business that lasts—and actually looks good doing it—this one’s packed with the kind of advice you’ll wish someone told you sooner.---------

2025-06-1632 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Paid Social Ads: What You Need to Know to DIY with Ashley Brock, Founder of The Paid Ads AcademyIf you’ve ever felt overwhelmed by paid ads—or wondered why your budget isn’t getting results overnight—you’re not alone. In this episode, Whitney sits down with Ashley Brock, founder of Paid Ads Academy, to break down what’s really going on behind the curtain.They chat about everything from how the paid ads game has changed, to common mistakes businesses make, to why SEO still matters (yes, still). Ashley also shares her journey from agency life to running her own thing, and offers up some no-BS advice for brands looking to grow through ads.W...

2025-06-0940 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Should You Take a Business Partner?Let’s be real—business partnerships sound like a dream… but they don’t always play out that way. In this episode, Whitney’s digging into the good, the bad, and the kinda messy side of going into business with someone else. She talks through why so many partnerships don’t work out, what to think about before you dive in, and some other ways to grow your business that don’t involve sharing ownership.If you’ve ever thought, “I just need a partner to make this work,” this one’s for you. Whitney’s got some thoughts (and a few...

2025-06-0220 min

Brand Rescue: Marketing + PR Guidance for Small Businesses What's Secretly Holding Your Team Back with Louise Oliver, President & Founder, Peritus PREver feel guilty for stepping away from work — even when you really need it? You’re not alone.In this episode, Whitney sits down with Louise Oliver, founder of Peritus PR, to talk about what it really looks like to take a break as a business owner and why it’s so dang hard. From the awkward re-entry after time off to the mind games we play with ourselves about worth and productivity, this conversation gets real about the emotional rollercoaster behind the scenes.Louise shares what she’s learned since launching her own agency, how her...

2025-05-2755 min

Brand Rescue: Marketing + PR Guidance for Small Businesses What to Do When Your Marketing/PR Feels StagnantYou’ve refreshed the website. You’ve posted to Instagram. You’ve sent the press release. And still… crickets. 😬If your marketing or PR efforts just aren’t hitting like they used to, this episode is for you. Whitney Lee gets real about what to do when your strategy feels stale and why even the most experienced pros hit that wall sometimes.Drawing from her own pivot from in-house hospitality marketing to running a thriving agency, Whitney shares practical ways to breathe life back into your brand. From hiring a consultant or fractional CMO to simply inviti...

2025-05-1915 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Creating Content That Doesn't Suck with Jonathan Halley, Owner and Executive Producer, Big Slate MediaEver feel like you're throwing content into the void and hoping something sticks? Same. In this episode, Whitney Lee sits down with Jonathan Halley—owner, executive producer, and all-around badass at Big Slate Media—to talk about what actually moves the needle in the wild world of content and social.From mixing video production with social media strategy (hello, powerhouse combo) to managing sky-high client expectations, Jonathan pulls back the curtain on what it's really like to run a creative agency that gets it. He breaks down Big Slate's approach to building trust, the art of saying "no,"...

2025-05-1344 min

Brand Rescue: Marketing + PR Guidance for Small Businesses What You Need to Know Before Buying a FranchiseThinking of buying a franchise? Listen to this first.In this episode, Whitney is breaking down everything you need to know before buying a franchise—because there’s way more to it than picking a cool brand and cashing checks. From understanding hidden costs to figuring out what kind of support you’ll actually get (spoiler alert: it varies), she’s sharing the real talk no one else is giving you.We’re diving into:How much owning a franchise really costsWhy your grand opening can make or break your success

2025-05-0534 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Should CEO's Share Their Political and Religious Beliefs on Social Media? with Ryan McCormick, Co-Founder of Goldman McCormick PRThis one’s for anyone who’s ever had to manage a message—or rethink one. In this episode, Whitney Lee sits down with Ryan McCormick, co-founder of Goldman McCormick PR, for a conversation that challenges the typical PR playbook.From navigating high-stakes situations to balancing authenticity with strategy, Ryan shares hard-earned insights from his journey through the ever-evolving world of public relations. They touch on the ethical tightrope of mixing business with beliefs, the real meaning of “trusted advisor,” and why some moments in PR can truly change lives.Tune in to hear:• A behind-the-s...

2025-04-2845 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Building a Franchise? What You Need to KnowIs your brand franchise-ready? Or maybe you're a franchisee wondering what it really takes to thrive. In this episode, Whitney Lee pulls back the curtain on the world of franchising—what works, what doesn’t, and what most people overlook.From setting expectations to building marketing systems that actually scale, Whitney dives into the mindset shifts and operational must-haves for franchise success. Whether you’re dreaming of expanding your concept or you're managing multiple locations already, this conversation is packed with real talk and actionable insights.-------------⁠Connect with Whitney on LinkedIn⁠⁠Connect...

2025-04-2239 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Buy Back Your Time with AI with Michael Sacca, CEO of LeadpagesIs AI the key to getting your time—and your life—back?In this episode, Michael Sacca, CEO of Leadpages joins Whitney and breaks down the evolution of Leadpages from a simple landing page builder to a comprehensive marketing tool fueled by automation and AI. He and Whitney dive into the shifting landscape of agency life, the need for productization, and how AI is transforming the way we work—from task execution to high-level problem-solving.They also explore the changing nature of client relationships, the debate between niche vs. generalist approaches, and why staying adaptable is the...

2025-04-1542 min

Brand Rescue: Marketing + PR Guidance for Small Businesses What PR Pros Need to Know About SEO with Jade Pruett, Owner & Founder of HelloSEOAre you leveraging the full power of SEO in your PR strategy, or are you leaving potential untapped?In this episode, Whitney sits down with Jade Pruett to uncover the vital connection between SEO and PR—a must-know for any modern marketer. Together, they break down the challenges PR professionals face in navigating SEO and share actionable strategies to bridge the gap.💡 Here’s what you’ll learn: The art of acquiring backlinks and why guest posting still reigns supreme. How media coverage can amplify your SEO game. The value of tools like Google Analytics...

2025-04-1139 min

Brand Rescue: Marketing + PR Guidance for Small Businesses What is a Fractional CMO?You’ve probably heard the term “fractional CMO” floating around—but what does it actually mean? In this episode, Whitney breaks down the growing trend of fractional roles in business, with a deep dive into the role of a fractional Chief Marketing Officer (CMO).She’s covering it all: what a fractional CMO does, how they can level up your marketing, and why more businesses are ditching the traditional full-time hire for a more flexible, high-impact approach. Whitney also busts some common myths, shares when it’s the right time to bring one on board, and gives pro tips on...

2025-04-0737 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How I Restructured and Streamlined My Agency with Amore Philip, Founder and CEO of Apples & Oranges Public RelationsWhat does it take to go from jobless to running your own thriving PR agency? In this episode, Whitney Lee sits down with Amore Philip, CEO and founder of Apples & Oranges Public Relations, to talk about her incredible journey from unemployment to building a powerhouse agency.Amore gets real about the evolution of her business, how she navigated the shift to remote work during the pandemic, and the lessons she’s learned about managing client expectations. She also dives into the future of PR, from the impact of AI to why building a strong, connected team is mo...

2025-03-3134 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Tried it ALL: What To Do When Your Marketing Isn't WorkingEver feel like you’re throwing money at marketing and getting nothing in return? You’re not alone. In this episode, Whitney breaks down why so many businesses struggle to see results—and what to do about it.With over a decade in marketing and PR, Whitney has seen it all. She’s spilling the biggest mistakes business owners make, why “more ads” isn’t always the answer, and how to actually measure if your marketing is working. Plus, she’s sharing her secret sauce.What You’ll Learn:🔥 The #1 reason most marketing plans flop🎯 How to define success (s...

2025-03-2440 min

Brand Rescue: Marketing + PR Guidance for Small Businesses This One Thing Can Make or Break Your Company with Michelle Villatoro, CEO of Just Think HospitalityWhat’s the secret to a thriving business? It’s not just great products or top-notch service—it’s something way more powerful.In this episode, Whitney Lee sits down with Michelle Villatoro to talk about the one thing that can make or break your company: leadership. But we’re not just talking about fancy titles or managing tasks—we’re diving into what real leadership looks like and how it shapes everything from team culture to customer experience.Whitney and Michelle break down why emotional intelligence, human connection, and authenticity matter more than ever. They also get...

2025-03-1749 min

Brand Rescue: Marketing + PR Guidance for Small Businesses You're Wasting Your Money on PR If...Is your business truly ready for PR? In this episode, Whitney Lee breaks down the key factors that determine whether your PR efforts will thrive—or fall flat. She explores the importance of defining your brand identity, setting realistic expectations, and ensuring your business is prepared to make the most of media opportunities.Whitney also uncovers common reasons companies waste money on PR, from lacking newsworthy content to overlooking the customer journey. Plus, she shares why PR is a long-term game and why success requires openness to new ideas and strategic shifts.What You’ll Lear...

2025-03-0341 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Should You Write a Book? The TRUE ROI Behind Authorship with Dan Gerstein, CEO of Gotham GhostwritersEver thought about writing a book but don’t know where to start? Whether you’re an expert looking to establish authority or have a story to tell, the path to publishing can feel overwhelming. In this episode, Whitney Lee sits down with Dan Gerstein, CEO of Gotham Ghostwriters, to demystify the world of ghostwriting and book publishing.Dan shares insights from his extensive career in writing and communications, explaining how Gotham Ghostwriters helps authors bring their ideas to life. He breaks down the differences between self-publishing and traditional publishing, the importance of understanding the ROI of writ...

2025-02-2436 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Pitching Is for More Than Just Media (And This Is Why You’re Striking Out!)In this episode, Whitney Lee breaks down the real meaning of pitching and why it’s more than just sending out press releases. Whether you’re pitching a story, a campaign, or a brand partnership, Whitney shares how to communicate your ideas effectively, avoid common mistakes, and build genuine relationships that lead to real opportunities.Key takeaways:What pitching really means in PR and beyondHow to craft a pitch that gets attention (without being spammy)Why emails aren’t enough—how direct conversations make a differenceCommon pitching mistakes and how to fix themIf you want to...

2025-02-1719 min

Brand Rescue: Marketing + PR Guidance for Small Businesses PR is Changing: How to Keep Up in an Industry that Continually Shifts with Adriana Sol, Founder of Wander PR💡Is PR really just about getting media coverage? Think again.Today, Whitney Lee sits down with Adriana Sol, founder ofWander PR, to break down the biggest misconceptions about public relations and what it really takes to build a successful agency.Adriana shares her journey into PR, the impact of COVID-19 on her business, and how she’s navigated the challenges of leadership in a constantly evolving industry. She and Whitney explore why PR isn’t a one-size-fits-all strategy, the importance of measuring success beyond financial metrics, and how self-reflection plays a key role in effective leaders...

2025-02-1247 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Should You Get a Master's Degree?Should you get a master’s degree? In today's episode, Whitney shares her personal experience, diving into the motivations behind pursuing further education, the importance of internships, and the true value of the connections made in school. Whitney breaks down why a master’s degree can be a great tool for some—but not always necessary for career growth. If you’ve been debating whether grad school is the right move for you, this episode will give you the clarity you need. ------------- Connect with Whitney on Instagram Connect with Whi...

2025-02-0547 min

Brand Rescue: Marketing + PR Guidance for Small Businesses PR Predictions for 2025 with Jen Berson, Founder and President of Jeneration PRIn an industry where it’s common to keep your cards close to your chest, Jen Berson took the values of community over competition seriously in her PR agency. Instead of keeping her tips and tricks a secret, she created Jeneration Academy, an online educational platform for entrepreneurs that includes courses, resources, and an online community. Join us today as Whitney and Jen dive into several hot topics including the top PR trends and predictions for 2024, how AI is impacting the PR industry, the NECESSITY for affiliate programs, and more! ——— Connect with Jen on Instagr...

2025-01-2755 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 3 Ways Businesses are Rethinking Their Marketing & PR in 2025In this episode, Whitney Lee discusses the significant shifts in marketing and PR strategies in 2025 emphasizing the move towards fractional CMOs, shorter planning cycles, and a more authentic approach to branding. She reflects on how the pandemic has changed the way businesses operate, particularly in terms of team structures and the increasing acceptance of remote work. The conversation highlights the importance of adapting to new trends in marketing, including the effectiveness of organic content over traditional polished imagery. ----------- Connect with Whitney on Instagram Connect with Whitney on LinkedIn True Story...

2025-01-2035 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 8 Books You Should Read To Level Up This YearIn this episode, Whitney shares a curated list of books that have profoundly influenced her personal and professional life. From productivity hacks to the power of love languages, Whitney highlights key insights from these impactful reads and explains how they’ve shaped her mindset and approach to life. Whether you’re looking for your next great read or seeking inspiration for personal growth, this episode offers a roadmap to elevate your life and business through the wisdom of books. ------------ Connect with Whitney: LinkedIn Instagram True Story Webs...

2025-01-0647 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How Freelance Journalists are Changing the Game with Substack with Joni Sweet, Freelance Writer and PR ConsultantWhat does it take to thrive as a journalist in today’s fast-paced, digital-first world? In this episode, Whitney Lee uncovers the secrets with freelance journalist and PR consultant Joni Sweet. From navigating the rise of AI to mastering the art of storytelling, this conversation is a must-listen for anyone curious about the future of media. Key topics include: The rise of Substack and its role in personal branding for journalists. How media monetization has changed over the years. The growing importance of SEO in modern storytelling. Best practices fo...

2024-12-3047 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 4 Patterns Biz Owners Need to Break in 2025Ready to transform your business for the new year? In this episode, Whitney Lee reveals the marketing and PR strategies every business owner needs to navigate a rapidly evolving landscape. Whether you're struggling to stand out in a crowded market or looking to optimize your budget, these insights are your roadmap to success. Whitney Lee reflects on the transformative year of 2024, sharing invaluable lessons and strategies for businesses aiming to thrive amidst changing consumer behaviors. She explores the interconnected yet distinct roles of marketing and PR, highlighting how they work together to drive business forward. With post-COVID...

2024-12-2338 min

Brand Rescue: Marketing + PR Guidance for Small Businesses High Stakes PR: Building Campaigns Like Someone's Life Depends On It with Drew Piers, Managing Director, Partner - Sachs Media GroupHow do you cut through the noise to tell stories that matter? In this episode, Whitney sits down with Drew Piers of Sachs Media to unpack the ever-evolving world of public relations, advocacy, and storytelling. From navigating political turbulence to driving nonprofit missions, this conversation dives deep into the power of authentic communication and the strategies that make it work. Drew shares his journey in public affairs, revealing how research and audience insights shape impactful campaigns. He and Whitney explore the nuances of leadership, the role of language in framing issues for diverse audiences, and...

2024-12-1644 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Biz Owners: Why Your Marketing/PR Isn't Successful🎙️ Is your marketing team set up for success, or are you unknowingly setting them up to fail? In this episode, Whitney takes a hard look at the challenges business owners face when hiring and managing young marketing talent. She reveals why simply hiring fresh faces isn’t enough—and what it takes to transform raw potential into real results. You’ll also hear how fractional CMOs are emerging as a smart, cost-effective solution for businesses that can’t afford a full-service agency but still need experienced leadership to drive strategy and execution. Whether you’re naviga...

2024-12-0922 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Pros & Cons: Big Agencies vs Small Agencies with Amy Dang-Stojanovic - Managing Partner, MocheeIs social media still the Wild West of marketing, or has it grown into a strategic powerhouse? In this episode, Whitney Lee sits down with Amy Dang-Stojanovic, managing partner of Mochi, to explore the ever-changing world of social media and PR. They pull back the curtain on: The rise of authentic content and the shift away from polished perfection. Why smaller, nimble teams can outshine big-name agencies. The critical balance between engagement and calls to action in successful campaigns. How content creators and influencers play different but vital roles in modern marketing. Amy also shares...

2024-12-0343 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Missed Opportunities - What I Should've Done When We Started the AgencyWhat if the secret to success wasn’t in finding a business partner? 🤔 In this episode, Whitney Lee shares her inspiring journey from leaving a corporate career at just 26 years old to building her own thriving business. She dives into how mentorship—both informal and paid—has been a game-changer in her life. Whitney reflects on the lessons learned, mistakes made, and the invaluable guidance she’s gained along the way. 💡 Key Takeaways You’ll Love: Start your mentorship journey sooner rather than later. Mistakes are inevitable—but mentors help you learn and avoid the big ones. Paid mento...

2024-11-2527 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Triple Your Podcast Pitching in a Day with Parker Olson, Founder of PodPitchThink podcasts are just a side hustle or hobby? Think again. In this episode, Whitney Lee chats with Parker Olson, founder of PodPitch, about how podcasts are becoming a PR powerhouse. They explore the art of customized pitches, the game-changing role of AI, and why podcasts are now key players in the media landscape. Parker shares his unconventional journey—from wild diets to living in nontraditional spaces—offering fresh insights on creativity and innovation. Discover how tools like PodPitch are enhancing PR efforts while preserving the human touch, and what this means for the future of the industry. ...

2024-11-1835 min

Brand Rescue: Marketing + PR Guidance for Small Businesses The Tiny Shift that Changed Our Relationship with Every ClientEver wonder what it takes to go from a "yes person" to an authoritative leader in your field? In this episode, Whitney Lee shares her transformative journey from corporate life to freelancing, highlighting the mindset shifts that changed her career. She talks about redefining client relationships, stepping into a strategist role, and the power of proactive communication. But that’s just the beginning—Whitney dives into how perception and PR can make or break your business. Want more? Hit play and discover her secrets firsthand! ------------ Apply for Mentorship with Whitney

2024-11-1122 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Efficient vs. Effective - How Personalization Changes Everything in Sales + Marketing with Scott Russell, Partner at Dynamic Sales SolutionsWhat does it take to stand out in a crowded, ever-evolving market? In this episode, Whitney Lee sits down with Scott Russell, a luxury hospitality veteran turned entrepreneur, who spills the secrets of navigating one of the most competitive industries out there. From his corporate days at the Ritz Carlton to building his own consulting and sales training business, Scott shares the bold moves and creative strategies that helped him thrive—especially during the uncertainty of the COVID-19 pandemic. You’ll hear how Scott mastered the art of differentiation and personalization, why effective communication trumps efficiency, and how...

2024-11-0431 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Your First Assistant or Employee: How to Know What You Should Hand OffFeeling overwhelmed by doing it all yourself? It’s time to level up! In this episode, Whitney Lee reveals the secrets to successfully building and managing a team. Drawing from her own journey, she shares invaluable tips on hiring the right assistants, defining clear roles, and creating a structured system for task management. Whitney breaks down the critical difference between being a leader who trains and counsels versus just overseeing task execution. Plus, she dives into the nuances of working with employees versus contractors, giving you the tools to make the right choices for your business. Ready to...

2024-10-2833 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How She Went from a Corporate Job Managing 16 Agencies to Starting Her Own with Lindsay Kirsh, Founder and Chief Strategist, Slayer PRIn this episode, Whitney Lee sits down with Lindsay Kirsh, Founder and Chief Strategist of Slayer PR, to dive deep into her incredible career transformation. From managing over 15 agencies at McDonald’s to building her own PR powerhouse, Lindsay shares the highs, lows, and lessons learned along the way. Discover the importance of trust in agency-client relationships, the perks of niche expertise, and what it truly takes to lead a successful team. Whether you’re curious about the agency vs. corporate world or want to hear strategic insights for long-term success, this conversation is packed with gems. Don’...

2024-10-2140 min

Software Defined Talk Whitney Lee: From Wedding Photographer to Cloud-Native DevRelThis episode is from the reboot of Software Defined Interviews. Whitney Lee joins Coté to discuss her varied career path, from artist and wedding photographer to her career in DevRel within the cloud-native world. They kick off this revamped series with an engaging conversation. Expect new episodes of Software Defined Interviews every two weeks! Subscribe at softwaredefinedinterviews.com. Watch the YouTube Live Recording of Episode 489. Full show notes for Software Defined Interivews Episode 83. Special Guest: Whitney Lee.

2024-10-181h 26

Brand Rescue: Marketing + PR Guidance for Small Businesses The Worst Advice for a New Agency or FreelancerIs following conventional wisdom really the best path for your agency or freelance journey? In today’s solo podcast episode, Whitney dives into “The Worst Advice for a New Agency or Freelancer.” Get ready for some hot takes on the common pitfalls and misconceptions that could hold you back! Connect with Whitney on Instagram ⁠ ⁠Connect with Whitney on LinkedIn⁠ ⁠TheWhitneyLee.com⁠ ⁠True Story Website

2024-10-1429 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How She Scaled and Sold her Agency with Carrie Kerpen, Founder and CEO of The Whisper GroupJoin us for an inspiring conversation with Carrie Kerpen, Founder and CEO of The Whisper Group, as she shares the journey of how she scaled and sold her agency. In this episode, Whitney and Carrie dive into strategies for success, the specific obstacles she overcame in building her agency, and the key insights she gained throughout her journey. Whether you’re an aspiring entrepreneur or a seasoned pro, you won’t want to miss this episode! ------------- Connect with Whitney on Inst...

2024-10-0742 min

Software Defined Interviews Whitney LeeWhitney Lee's career path has been all over the place, from artist, wedding photographer, waiter, and now world-renowned devrel in the cloud native world. This episode kicks off the reboot of this podcast, Software Defined Interviews. Whitney and I (Coté) have been planning to start a podcast for a year or so now, and it's great to start. We'll be putting out interviews every two weeks with people from our community. I hope you enjoy it, and tell us what you think! Guest suggestions are, of course, welcome. Relevant Material: Whitney mentions the book R...

2024-10-021h 26

Brand Rescue: Marketing + PR Guidance for Small Businesses Navigating the Evolution of Agency Structure and Services with Veronique Zayas, Founder of HatchMark StudioJoin us today as Whitney chats with Veronique Zayas, the creative force behind HatchMark Studio. Veronique shares her agency’s exciting evolution to a full-service powerhouse. Together, they dive into how HatchMark Studio masters branding, visual systems, and helps clients stay on-brand across multiple platforms. 🔥 What You’ll Learn: Why a strong social media presence is key to brand success How cohesive messaging across channels boosts business The power of partnerships and collaborating with other agencies to deliver specialized services Real-world examples of how smart branding leads to higher revenue 💡 Whitney also shares her own agency’s s...

2024-09-2344 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Fixing the Friction Between Clients and Mid Size Agencies with Lindsey Breitwieser, Fractional CMO & Founder of The CMO LabGet ready to dive deep into the world of marketing and PR with this insightful episode! Join Whitney Lee as she sits down with Lindsay Breitwieser, the mastermind behind CMO Lab, to tackle the real challenges regional agencies face and the often-overlooked friction between agencies and clients. Lindsay shares her expertise on crafting marketing strategies that truly align with business goals, all while balancing the data-driven and emotional aspects of marketing. Discover why managing client expectations is crucial, and learn the art of making bold adjustments when things aren’t working. From the power of data to th...

2024-08-2049 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How We Doubled the Business in 2020In a time of uncertainty, True Story Public Relations experienced remarkable growth in 2020. While some clients had to step back, others stepped up, expanding their services! Join us today as agency owner Whitney Lee shares how her agency managed to double during such a challenging year. Whitney will delve into the strategic steps she took, how global shifts influenced the business landscape, and the enduring practices that have continued to drive success well beyond 2020. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ...

2024-08-1240 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Special Announcement - TheWhitneyLee.com is LIVETune in today for a special announcement from Whitney Lee! For the past several months, Whitney has been working on a new resource to support agency owners and we are ecstatic to announce that TheWhitneyLee.com is now LIVE! Visit TheWhitneyLee.com/streamline to download the 4 Steps to a Streamlined Remote Agency! Applications for mentorship with Whitney are open with only two spaces available. Digital template downloads and roadmaps for remote agency owners will be available for purchase soon. We can't wait to support you in the process of streamlining and scaling your remote agency.

2024-07-2413 min

Brand Rescue: Marketing + PR Guidance for Small Businesses The Biggest Challenge of Working in PRThe world of public relations may seem mystical, but once you learn how to tackle some of the most common hurdles, you will be on the track to making brands truly known. Today, Whitney Lee is spilling the biggest challenge of working in PR and how to troubleshoot it. Don’t miss out on this episode if you’ve been hitting public relations roadblocks for you and your clients. Have a topic you'd like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

2024-05-0618 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 3 Mistakes I've Made as a LeaderGood leaders make mistakes too! Hear from the principal of True Story Public Relations herself as Whitney Lee dives into mistakes she's made and what she has learned from them. Tune in to today's episode to learn more about embracing vulnerability and growing from setbacks. Remember, even the greatest leaders stumble, but it's how they rise that defines their legacy. ----------- Have a specific topic you want us to cover? Connect with Whitney on Instagram @thewhitneylee.

2024-04-2237 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 3 Little Subconscious Behaviors that are Ruining Your ProductivityCould these three little subconscious behaviors be ruining your productivity? As an agency owner, Whitney is no stranger to being pulled in a million directions. Whether your productivity is slacking in your personal or professional life, changing these three behaviors could make a world of difference. Have a specific topic or question you’d like us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ————— Getting 100+ Emails a Day? My Productivity Hack podcast episode. Connect with Whitney on Instagram True Story Public Relations Website

2024-03-1123 min

The Truth In This Art: Stories That Matter Andrea Specht & artist Whitney Simpkins : Crafting Perspectives with American Craft CouncilJoin host Rob Lee in an engaging episode of "The Truth in this Art," as he explores Baltimore's vibrant maker scene alongside Andrea Specht from the American Craft Council and ceramic artist Whitney Simpkins. Together, they dive deep into the essence of the American Craft Made Baltimore Marketplace, sharing their passion for the event and the tight-knit community it fosters among artists. With a personal flair, they also dish out their baking delights and go-to local eateries, all while underlining the significance of genuine, in-person connections within the art sphere. Tune in for a genuine and lively conversation that...

2024-03-1154 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Build a Thriving Internship ProgramOffering an internship program is an incredible and rewarding tool for business owners. In today’s episode, Whitney is sharing how she built out the internship program for True Story Public Relations. Tune in as Whitney provides tips on what she looks for when bringing on interns and some lessons she has learned along the way! Want to share something that has worked for you and your interns? Connect with Whitney on Instagram @thewhitneylee

2024-02-0522 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Getting 100+ Emails a Day? My Productivity HackHow does an agency owner manage their workload when they’re receiving HUNDREDS of emails a day? On today’s episode, Whitney is getting into the nitty-gritty of her productivity flow and sharing hacks that you can implement into your day-to-day. If you’re ready to up-level your productivity game, you do not want to miss this episode! Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee. ————— Whitney on Instagram True Story on Instagram True Story Website

2023-10-3021 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 5 Planning Tips to Make Your Biz Stand Out this Holiday SeasonDon't panic, but if you haven't started prepping your business or client for the holidays yet, you're behind! If you're in that club (or if you just want to add in a little extra this holiday season), you'll want to tune in for today's episode. Buckle up and get ready to rock the holidays as Whitney shares planning tips that will help your business stand out during the holiday season. ------- Whitney on Instagram Whitney on LinkedIn True Story Website

2023-10-1628 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Pitch Yourself to Be On PodcastsWant to land more interviews on podcasts? If you answered yes, get ready to strap in as today’s episode will give you all the tips you need to pitch yourself for podcasts! Tune in as Whitney Lee shares her personal experience as a podcast host and what she looks for in podcast guests. She's also spilling the strategies she has used to land interviews on other podcasts. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram @thewhitneylee.

2023-08-3032 min

Brand Rescue: Marketing + PR Guidance for Small Businesses What's the Best Time of Day to Post on Social Media?It's time to put our scientist caps on! Have you ever wondered what the best time of day to post on social media is? We're here to help you crack the code. The bad news is that there's no one-size-fits-all answer. The GOOD news is that with some strategic thinking and experimentation, you can find when YOUR target audience is most likely to engage. Tune in for today's episode as our OG social media master, Whitney Lee, shares tips and tricks you can use to find the best time...

2023-08-1418 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Our Easy 5 Step PR Process for Grand OpeningsThe grand opening of your business can be a HUGE PR opportunity if done correctly. Unfortunately, many businesses make one common mistake. Spoiler alert: they spill the tea to the public too soon. Today, Whitney is sharing her easy 5 step PR process for grand openings that almost anyone can implement. If you're getting ready to launch a new business or location, you won't want to miss this episode. Have a specific topic you want us to cover? Send your ideas to Whitney on Instagram at @thewhitneylee ----------------------------------

2023-08-0731 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Scale to a 7 Figure Agency with Armando Leduc of Leduc EntertainmentAre you an agency owner or freelancer? This episode is for you! Today, our very own Whitney Lee is chatting with Armando Leduc of Leduc Entertainment and discussing specific advice about scaling your business. Armando is sharing ways that he scaled his seven figure agency and spilling tips that you can implement for yourself. --------------------------------- Connect with Armando at LeducEntertainment.com

2023-07-3148 min

Brand Rescue: Marketing + PR Guidance for Small Businesses For the Business Owner Who Has Tried It All and Nothing is WorkingAre you a business owner who has been banging their head against the wall trying to figure it out? Look no further. Our resident entrepreneur and founder of True Story Public Relations is here to spill the tips that have helped her. Tune in for today’s episode for easy-to-implement strategies from our very own Whitney Lee. Have a specific topic you want us to cover? Connect with Whitney on Instagram at @thewhitneylee

2023-05-0129 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Maximize Paid Media + PR with Lynn and Mollie of BrandVergeWhether your goal is driving sales, gaining new customers, or increasing brand awareness, having an omni-channel strategy with both organic and paid media will help you reach your goals! In today's episode, Whitney Lee is speaking with Lynn and Mollie, Co-Founders of BrandVerge. BrandVerge helps clients with their media strategy so they can get featured in paid media and optimize paid media for growing brands! BrandVerge Website Follow Sociallee on Instagram

2022-11-2141 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How I Scored 2,000+ Podcast Interviews with Erik Jacobson of Lemonpie and HatchPodcasts are a powerful tool for business owners to generate multiple forms of content, and they can also present huge opportunities for businesses to expand their reach to their target audience through podcast interviews. Podcast interview features are emerging as a leading form of earned media, which means that podcast hosts are getting pitches from potential guests more often. So how do you stand out as a valuable podcast guest during your pitch? In episode 31 of Sociallee Relevant, Whitney Lee is chatting with Erik Jacobson, Founder of Lemonpie and Hatch, on how you can appeal...

2022-09-2634 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Set Up and Manage a Profitable Affiliate Marketing Program with Kelsey Eyers of RexxyAffiliate programs are taking the marketing world by storm… and for good reason. Affiliate programs can be a powerful tool to leverage word-of-mouth recommendations while incentivizing loyal customers. But, you need to be strategic in how you set up your affiliate program so that you attract the ideal affiliates that will remain actively engaged and help bring your business results. In today’s episode Whitney Lee is talking with Kelsey Eyers, CEO of Rexxy, on how to set up and manage a profitable affiliate marketing program. Tune in to episode 29 to learn more about this marketi...

2022-09-1229 min

Brand Rescue: Marketing + PR Guidance for Small Businesses If You Can't Afford a Marketing TeamWhen times are tough, marketing and public relations are often the first thing to be cut from a business. With a recession potentially looming, (according to the media - *eye roll*) many businesses are already looking for ways to save money. If you’re a business on a budget or maybe you’re a freelancer trying to gain more clients, tune into today's episode of Sociallee Relevant to hear Whitney Lee's advice on how to continue to move your business forward, even with a limited budget.

2022-09-0522 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How to Start Blogging For Your Biz with Laura Holloway of Storyteller AgencyIf you think blogs are only written by influencers that want to share an online diary then you are totally WRONG. What most people don't realize is that blogs are extremely valuable tools for businesses to have on their website, because they can greatly impact your Google ranking and increase your online reach. Tune in to today's episode of Sociallee Relevant to hear blogging genius and owner of Storyteller Agency, Laura Holloway, as she sits down with Whitney Lee to explain how blogging can impact your business. Laura is bringing awareness to how blogging strategy c...

2022-08-2934 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 9 Results You Can Expect from PRHow do you measure if your PR efforts are successful? There can be a lot of gray-area in what PR results actually look like in your business and in this episode, Whitney Lee is diving back into PR by explaining a checklist of specific benefits and results you should be seeing if you or your agency’s campaigns and pitching are effective.

2022-08-2218 min

Brand Rescue: Marketing + PR Guidance for Small Businesses PR Strategies to Score National Media Coverage with Des Dickerson of Uncommon CollectiveHow do you get into big national media outlets like People Magazine, the Today Show, etc? Strategic public relations work could change the trajectory of your business, but so many people are left scratching their head about where to begin. Today, Whitney Lee is chatting with Des Dickerson of Uncommon Collective to share step by step actions to score national media coverage for your business. Des Dickerson is the founder of Uncommon Collective, a Sacramento based PR agency that helps businesses outsource their brand management to help attract media and cultivate partnerships that make an impact. Uncommon C...

2022-08-1549 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Event Sponsorship- How to Build a Package that SellsAre you getting ready to host a big event for your business? Event sponsorship takes time and dedicated research, but it can change the trajectory of your event promotion and reach. Today, Whitney Lee shares step by step instructions on how her agency builds event sponsorship packages for her clients that can be easily applied to the next big event for your business.

2022-07-2526 min

Brand Rescue: Marketing + PR Guidance for Small Businesses This Strategy Seals The Deal When Pitching New ClientsAre you a freelancer or agency owner that is ready to take the next step for your business? Finding new clients is a vital step to grow your company and the key to sealing the deal with new clients comes from a customized proposal and one very special tip. Tune into episode 20 of the Sociallee Relevant podcast to learn how Whitney Lee converts potential clients to loyal customers.

2022-07-1111 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Easy SEO Hacks to Boost your Google Ranking Without Paying a Penny with Jess Bargenquast of Lady ChangemakersGrab a pen and paper because this week, Whitney Lee and Jess Bargenquast are breaking down how you can alter your business strategy using search engine optimization (SEO) for beginners. SEO is the single most important thing that you can do to drive traffic to your website and convert internet surfers to customers, and it's not as hard as you might think! Tune in to episode 19 of the Sociallee Relevant podcast to learn more about how you can boost your bottom line using SEO using Whitney Lee and Jess Bargenquast's approachable methods. Jess Bargenquast is the founder of L...

2022-07-0435 min

Brand Rescue: Marketing + PR Guidance for Small Businesses How I Went From Freelancer to Agency OwnerIn today's episode, Whitney Lee shares her journey from leaving her cushy corporate job to becoming a solopreneur and now, an agency owner. If you're trapped in a job without inspiration or creativity, or if you're looking for more freedom in your career, this episode is definitely for you. It may seem out of reach, but hearing Whitney's story might make you realize that you are meant to be more than a freelancer and that there are other options for you if you're feeling stuck. Tune in to hear how Whitney made her decision to leave her c...

2022-06-2724 min

Brand Rescue: Marketing + PR Guidance for Small Businesses The Ultimate Guide to Winning with FB Ads featuring Dorothy HollabaughToday's episode of Sociallee Relevant takes a deep dive into Facebook and instagram ads for the experienced marketer in paid social. From paid advertisements on Facebook to pixel events to creative strategy, these experts in paid social media talk you through the tips and tricks to understand paid products on social media. Join Whitney Lee and Dorothy Hollabaugh for a discussion on best practices and their top tips and tricks for your paid marketing efforts. Dorothy Hollabaugh joins Sociallee Relevant from Needless Eye Media. Needles Eye Media is a full-service digital advertising agency with insider knowledge, laser-like f...

2022-06-2038 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Looking for a job in PR? You NEED this skill!If you’re looking for a job in public relations, you may be interested in what it takes to be successful in the industry. Tune in to today's episode to learn Whitney Lee's number one skill that you need to hone in order to be the best PR professional that you can be. Make sure to listen to the end for a bonus tip!

2022-06-1322 min

Brand Rescue: Marketing + PR Guidance for Small Businesses The *NOT so new* social media platform that you SHOULD be paying attention to!Let’s talk about one of the most overlooked social media channels, LinkedIn! LinkedIn isn’t just for job seekers, it’s one of the best channels to drive leads, grow your audience, and expand your personal brand. And the best part is, decision makers are on LinkedIn, they aren’t floating around on Facebook and Instagram. There's so many ways to continue to promote your business and yourself using this not so new social media platform. Listen in for Whitney Lee’s complete breakdown of how you can boost your bottom line on LinkedIn.

2022-06-0622 min

Brand Rescue: Marketing + PR Guidance for Small Businesses Are Hashtags Actually Stunting Your Growth?Hashtags previously were THE key in growing your following and reach on Instagram and Twitter - but the tide is changing! In today’s episode, we’re breaking down hashtags on Instagram and Tik Tok. When used appropriately, hashtags grow your following, help establish your brand, and they are the easiest way to gather content from your customers. Tune in for advice on how you should now be utilizing hashtags in your business strategy. The days of a million hashtags are over, there is a better strategy that you can use to grow your brand. At Sociallee, we st...

2022-05-2327 min

Brand Rescue: Marketing + PR Guidance for Small Businesses 4 Import Changes to InstagramDo you ever feel like you're WAY behind on the changes in social media? Social media is constantly changing and sometimes it's impossible to stay in the know. Keep up with the news and check out episode 9 of the Sociallee Relevant Podcast to hear Whitney Lee's breakdown of four new features that are coming to Instagram. Description: Today we're breaking down one of the "Big Boys" of social media, Instagram. This must-do platform is constantly evolving and it's about time that we break down four new features that are coming to Instagram. From product tags to hashtag s...

2022-04-2525 min

Dear Southern Lady As Andrew Lee paints, I ask him a few questions about being an artist.Whitney’s husband, Andrew Lee, is an artist and the two sit down to discuss art, creatives, and a few more fun topics! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app

2021-07-2022 min

Dear Southern Lady Whitney talks with her business mentor, Larkin JonesBusiness ideas can be exciting. But they can also be intimidating. Whitney was paralyzed from taking the next step in her business. But many factors helped push her into going “all in”. One of the big forces has been Larkin Jones with the small business department in the state of Alabama. Funny enough, this service is offered in every state and is a free service through our tax payer dollars!

2021-04-0627 min