Shows
Growth + ExitWhy Every Customer Matters From a 4th Generation Business OwnerWhitney Opperman is the General Manager of Opperman & Son, Inc., a fourth-generation family-owned dealership that provides new and used heavy trucks, trailers, parts, and repair services. She joined the business in 2013 as an inside sales rep focused on new equipment before leading daily operations. Whitney's leadership emphasizes the company's core values of quality, service, and integrity. In this episode… Running a multigenerational business involves balancing legacy with innovation and evolving leadership. As industries shift and new generations step up, how can leaders honor the past while driving future growth and stability? As a fo...
2025-11-0534 min