Shows
Masters in TravelEp 221 Shop Talk: Masterminds & Tricky DestinationsShop Talk is where we talk about what is going on in our travel businesses, getting honest about the day to day and big picture successes and struggles. Brianna shares her transformative experience at a mastermind retreat, discussing both the energizing connections and the personal growth challenges she faced. Whitney recaps her recent travels—from Italian food explorations to her first-hand experience planning travel in Japan—highlighting the lessons learned when stepping outside comfort zones, both professionally and personally. As always, we have reflections & advice for travel advisors, and reminders to celebrate wins and learn from challenges along the jour...2025-04-2235 min
Masters in TravelEp 220 Beyond the Trip: Elevating the client experience in your travel businessBrianna dives deep into 'client experience', highlighting how creating a memorable and seamless experience for clients is not just about logistics and beautiful locations, but about how clients feel throughout their journey working with you. Tune in for insights and practical strategies to enhance client experience, drawing from Brianna's near decade of running a travel business. She breaks down the process into three key pillars: thoughtful communication, seamless logistics, and personal touches. Tune in for actionable tips to elevate client connections and ensure repeat business.2025-04-1532 min
Masters in TravelEp 217 How to create content while traveling (replay)Ever come home from a trip with hundreds of photos and videos, only to struggle with actually using them to create marketing content for your travel business? This week, we are replaying a past episode where Brianna and two other travel advisors – Julie Patterson and Kate Sullivan – talk about the nuances of crafting content for your business even while traveling. They cover the creative process, importance of authenticity, and practical tips that will help get your photos out of an album and out into the world.This episode is brought to you by Lucia – find vetted freelancers to supp...2025-03-2553 min
Masters in TravelEp 216 Balancing inspiration and advising in your marketing approachYou own a travel business...but does your marketing showcase "travel influencer"? In this episode, Brianna dives into the balance of inspiration and advising with marketing content for a travel business. She talks elevating a business by effectively navigating the buyer’s journey, and strategically using storytelling alongside strategic marketing. From leveraging your own travel experiences to client testimonials, Brianna provides actionable steps for travel entrepreneurs to transform engaging content into bookings, moving audiences seamlessly from dreaming about travel to actually doing it.This episode is brought to you by Lucia – find vetted freelancers to support your trav...2025-03-1735 min
Masters in TravelEp 215 Mastering 'relationship marketing' in your travel businessIn this episode of Masters in Travel, Lisa Taub joins Brianna to explore the intricacies of building meaningful relationships with travel clients by understanding clients' deeper motivations and needs and communicating effectively. They talk about how consultation calls can be transformed into powerful relationship-building tools, sharing strategies on how to conduct them in a way that ensures clients feel seen and heard. With a background in consumer and market research, Lisa brings an expertise to the discussion that any travel advisor can learn from!This episode is brought to you by Lucia – find vetted fr...2025-03-111h 05
Masters in TravelEp 214 Shop Talk: Strategic investments for travel business growthIn classic Shop Talk style, this week Whitney & Brianna delve into sharing about their personal and professional journeys as travel entrepreneurs. Brianna shares about her decision to join a high-level mastermind and the importance of aligning business growth with personal peace and fulfillment. Plus, Whitney spills the tea on her recent transformative trip to South Africa, highlighting its impact on her marketing strategy and client engagement. For some inspiration on investing in one's self and travel business, the importance of setting intentional goals, and how to utilize travel experiences for strategic business development...tune in!Learn more...2025-03-0439 min
Masters in TravelEp 211 Defining Your Travel Brand: How to stand out in a saturated marketJoin Brianna this week for another solo episode where she breaks down her favorite topic for travel advisors – branding! She breaks down with examples how to incorporate your mission/vision/values into your brand. Plus, she illustrates how to pinpoint a unique selling proposition (USP) and the foundational elements that shape and differentiate travel brands. With practical advice on visual and verbal branding and the importance of consistency, the episode empowers travel entrepreneurs to craft recognizable and memorable brands that attract ideal clients and foster business growth.2025-02-1138 min
Masters in TravelEp 210 Dream Bigger, Grow Smarter: Breaking barriers in the travel industryTune in as Brianna chats with a successful travel advisor and founder of the Biz Huddle, Courtney Nichols, in this week's inspiring, "I can achieve anything!" episode. Together, they delve into the art of breaking through barriers to build a sustainable and thriving travel business. Courtney shares her unique insights into dreaming bigger, overcoming industry norms, and thinking outside the box. This conversation is filled with practical strategies (like working backward from a revenue goal through the steps to achieve it) and mindset shift inspiration that empower travel advisors to grow with intention and purpose.2025-02-0455 min
Masters in TravelEp 209 Shop Talk: Hot takes for travel advisors in 2025 (plus, branding + marketing strategies!)In our first Shop Talk of 2025, we (Whitney & Brianna) bring back the tradition of opening up about what's going on in our travel businesses. There's some strategizing, some win-sharing, and a little venting, too. We delve into ongoing branding and marketing strategies that are working and that aren't, like Brianna's experience with a new marketing hire and Whitney's evaluation of her brand authenticity. Plus, we share personal anecdotes and hot takes about popular travel destinations!2025-01-2849 min
Masters in TravelEp 206 How to Set CEO-Worthy Goals for Your Travel BusinessWelcome to 2025! We're doing something a little different by bringing you a solo episode featuring Brianna Glenn that explores "CEO-worthy goals" for travel advisors. We all make some sort of goals in our travel businesses, but are your goals "regular" goals or CEO-worthy one? AND, are they SMART (specific, measurable, achievable, relevant, and time-bound)? Get actionable tips and personal insights to help you reflect on the past year and set goals that will actually scale your travel business effectively this year.2025-01-0731 min
Masters in TravelEp 205 Shop Talk: Looking back on 2024 and strategic planning for the futureThat's a wrap to 2024! In this special Shop Talk, Brianna and Whitney reflect on 2024 and look ahead at what the next year holds for their travel businesses, from ROI metrics to track with marketing to utilizing Google profile reviews for local business. Tune in to hear their strategies for adjusting target client demographics and fine-tuning business strategies from branding approach, marketing campaigns, and financial management.2024-12-2443 min
Masters in TravelEp 203 Building an Iconic Brand: Strategy, Marketing, and Long-Term Success for Travel AdvisorsJoining Brianna on the podcast again is Cynthia, the brand strategist who gave Masters in Travel our new look! Together, these two branding gurus delve into the essentials of effective strategies to truly connect with clients. Gain clarity on how to practically implement a marketing plan...and how that differs from develop a marketing strategy. Plus, Cynthia offers actionable advice on identifying your unique value proposition, the role of client experience in branding, and how to make the most of your marketing efforts without overspending.2024-12-1052 min
Masters in TravelEp 202 Shop Talk: Tracking investment KPIs, AI for content creation & FAM reflectionsWhat really goes on behind the scenes of a travel business? Find out in Shop Talk! This week we spill the tea on past and upcoming FAM trips and the art of balancing family, personal, and professional travel commitments. Get Whitney's tips on taking personal time while traveling with children & hear how many books Brianna read on her last FAM! Plus, we talk about using AI tools for content creation, the work we are both doing with marketing professionals to tell our business stories, and KPIs we track to truly gauge if financial investments are moving the needle. Tune...2024-12-0355 min
Masters in TravelEp 200 The Power of Storytelling in Social MediaIn this milestone episode (200 episodes later...wow!), Brianna chats with Valerie Merut, founder of social media marketing agency Cerita, to explore the vital role of storytelling in social media for travel businesses. Valerie shares her expert insights on building relationships and trust over time through authentic, personal content that truly invites your clients into a story. Learn about strategic social media planning, the significance of engagement over follower count, and practical tips for creating impactful and relatable content. 2024-11-1958 min
Masters in TravelEp 198 Shop Talk: Navigating slow periods + creative marketing effortsWe're getting closer to the end of the year, which means that even though inquires are slower right now, travel advisors are preparing to ramp up in 2025. In this episode, Whitney and Brianna share about their current journeys to reach more clients in 2025, brainstorming various marketing strategies like targeting certain destinations through content and utilizing quizes on websites to engage visitors. This candid convo also touches on financial planning, client engagement strategies, and the value of team experiences in boosting employee retention and business growth.2024-11-051h 00
Masters in TravelEp 197 The Power of Self-FAMs: Enhancing team knowledge and bondingLet's talk about FAMs! Brianna is joined by her agency team, Kelsey and Ellen, to debrief their recent self-FAM trip to Peru. Gain some colorful insights into this experience, plus the team shares why self-FAMs are key to a travel advisor's success. Plus, hear how the experience helped benefit their team personally and professionally, and the special moments that help them grow stronger as a company. So whether you're a solo advisor or part of a growing team, you won't want to miss this deep dive into the value of self-FAMs and how they can transform your business.2024-10-2953 min
Masters in TravelEp 193 Shop Talk: Navigating hard conversations with clients + partnersOn this week's episode of Shop Talk, we are covering a variety of topics – quiet months in business, handling difficult conversations with supplier partners, and communicating to skeptical clients about our planning fees. Plus, Whitney fills us in on her journey of embracing a business rebrand and trying to attract new clients. And Brianna's plans for her team FAM to Peru is that does or travel inspiration that reminds us why we are in this industry to begin with. 2024-10-0148 min
Masters in TravelEp 192 The power of mentorship in building a successful travel advisor businessThis week on the podcast, we're covering a favorite topic at Masters in Travel – mentorship! Mentor and mentee Margaret Haas and Brittany Pigorini join Brianna to talk about their experiences on both sides of the mentorship relationship. But if you think that mentorship is just one travel advisor teling another how to build a business, think again. Margaret and Brittany shed light on the intricacies of a mentorship that helps a newer travel advisor build a business vs. copy one. Tune in to hear more about each of these advisors' personal journeys to career success and how walking alongside a...2024-09-2458 min
Masters in TravelEp 191 Commission with a comma"If you aren't working hard, you're hardly working." Heard this before? On today's episode, Brianna is joined by Marcie Muensterman, a seasoned travel advisor, to talk about why this old adage doesn't have to be true for travel advisors. Hear about how Marcie shifted from a hustle-driven career to a balanced, profitable business model. She shares her strategic insights on the math behind business decisions, how to work fewer hours and still deliver top-notch results, and maintaining boundaries. So, if you're craving some reclaimed time and less hustle, tune in!2024-09-1759 min
Masters in TravelEp 189 Shop Talk: Doubling business + taking a sabbaticalWe're back with another episode of Shop Talk, the conversations where we don't hold anything back and share transparently what is going on right now in our travel businesses. Whitney shares about her ambitious goal to double her business in the next two years and the uncertainties she is facing right now. And Brianna updates us on her ongoing website refresh and reflects on her successful sabbatical in Portugal, sharing insights on managing business operations remotely. Finally, we talk about the importance of understanding the "why" behind various business goals and how to retain the excitement during each stage...2024-09-0358 min
Masters in TravelEp 186 Show me the moneyWe're all in this industry for the travel, but achieving financial freedom is an (attainable) goal that many travel advisors have! Join Brianna as she chats with Stephanie Cannon, a licensed CPA and small business accountant who specializes in helping travel advisors achieve higher profits without needing a finance or accounting degree. Dive into financial planning, expense management, profitability misconceptions, and strategic decision-making to foster business growth in the travel industry.2024-08-1350 min
Masters in TravelEp 184 How to curate a personalized selection of hotels for client proposalsPersonalization is the key to success when it comes to your client experience. So, how do you curate a personalized selection of hotels to share with your clients when planning a new trip? Tune in to learn from three top travel advisors (Whitney Shindelar, Julia Matheson and Kate Sullivan), all self-proclaimed hotel lovers, on how they select hotels to include in proposals and how they present them to clients. This episode was a free webinar hosted by The Hive – if you want to learn more about how to transfer these skills to The Hive, visit thehive.travel/eventdemos to see...2024-07-301h 05
Masters in TravelEp 182 Part II: How to create content while travelingAnd we're back with Part 2 of how to create content while traveling! By popular request, we invite back Kate Sullivan and Julie Patterson for this practical discussion that any travel advisor will find useful. We delve deep into marketing strategies, ROI measurements, the importance of authenticity, and balancing content creation with being present in the moment. From pre-trip planning to post-trip posts, Brianna and guests share their personal experiences and practical tips for maximizing engagement and brand visibility while staying true to their unique perspectives and client needs.2024-07-161h 04
Masters in TravelEp 180 How to elevate your business and transition into luxury salesLooking to build or shift a travel business into the luxury travel market? Join Brianna and guest Becky Lukovic for a conversation about the intricacies of providing luxury travel services, from catering to discerning clients, ensuring superior service, and doing the research to take you to this level. 2024-07-0244 min
Masters in TravelEp 171 Shop Talk: Free Podcast, Team Delegation & Client BudgetsWelcome back to Shop Talk, where Brianna and Whitney share about what is going on in their businesses right now. This week they delve into the dynamics of team workflow efficiency and delegation, particularly the transition from task delegation to autonomy in decision-making. Brianna shares about how she handled unforeseen travel incidents, and Whitney is systematizing responses to enhance client communication Lastly, they talk about why they dropped the podcast paywall and the bigger picture for Masters in Travel moving forward! (Oh, and there’s a little bit of healthy venting about problematic clients…we know you know). 2024-04-3055 min
Masters in TravelEp 170 The difference between having a hobby and being a business ownerIs there a difference between treating your work as a travel advisor like a hobby and a business? In this episode, Brianna and guest Sandy Saburn dive into what it means to be a successful professional in the travel industry. Hear their seasoned insights on how to have an entrepreneurial mindset, effective marketing strategies, and the importance of understanding the numbers that drive a profitable travel business.2024-04-2350 min
Masters in TravelEp 169 How to host client events as a marketing strategyJoin Brianna as she chats with Megan Vatnsdal, the passionate entrepreneur behind Onyx and Evergreen Travel, to discuss the ins and outs of attracting new clients and crafting value in our sometimes competitive industry. They explore marketing, but with a twist – how to use events as a way to showcase your value and serve as a catalyst for travel business growth. Plus, they also chat about mentorship, networking, and growing into your entrepreneurial mindset.
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Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message2024-04-1647 min
Masters in TravelEp 169 How to host client events as a marketing strategyJoin Brianna as she chats with Megan Vatnsdal, the passionate entrepreneur behind Onyx and Evergreen Travel, to discuss the ins and outs of attracting new clients and crafting value in our sometimes competitive industry. They explore marketing, but with a twist – how to use events as a way to showcase your value and serve as a catalyst for travel business growth. Plus, they also chat about mentorship, networking, and growing into your entrepreneurial mindset.2024-04-1647 min
Masters in TravelEp 168 Shop Talk: Marketing + Maximizing Team OutputIt's time for Shop Talk, where Brianna and Whitney talk about what is going on in their businesses right now. Whitney is preparing for maternity leave, and both she and Brianna are thinking about how to work with their teams to achieve proactive client management and nurturing client relationships. Plus, they chat about their individual strides toward aligning marketing efforts with business goals to continue attracting their ideal clientele. 2024-04-0952 minMasters in TravelEp 168 Shop Talk: Marketing + Maximizing Team OutputIt's time for Shop Talk, where Brianna and Whitney talk about what is going on in their businesses right now. Whitney is preparing for maternity leave, and both she and Brianna are thinking about how to work with their teams to achieve proactive client management and nurturing client relationships. Plus, they chat about their individual strides toward aligning marketing efforts with business goals to continue attracting their ideal clientele.
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Send in a voice message: https://podcasters.spotify.com/pod/show/mastersintravel/message2024-04-0952 minMasters in TravelEp 166 How to create content while travelingEver come home from a trip with hundreds of photos and videos, only to struggle with actually using them to create marketing content for your travel business? On this week's episode, Brianna (Masters in Travel's queen of social media!) is joined by two other travel advisors – Julie Patterson and Kate Sullivan – to talk about the nuances of crafting content for your business even while traveling. They cover the creative process, importance of authenticity, and practical tips that will help get your photos out of an album and out into the world.
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Send in a voice message: https://podcas...2024-03-2650 min
Masters in TravelEp 166 How to create content while travelingEver come home from a trip with hundreds of photos and videos, only to struggle with actually using them to create marketing content for your travel business? On this week's episode, Brianna (Masters in Travel's queen of social media!) is joined by two other travel advisors – Julie Patterson and Kate Sullivan – to talk about the nuances of crafting content for your business even while traveling. They cover the creative process, importance of authenticity, and practical tips that will help get your photos out of an album and out into the world. 2024-03-2650 min
Masters in TravelEp 165 How to plan for an extended leave without slowing down your momentumEvery business owner will inevitably need to take time off. In this episode, we're talking about an extended leave that Whitney is about to embark on – maternity leave! To prepare, she chats with guests Madeline and Kristen of Steuber Travel Group, as the mother-daughter duo (and business partners) have recently navigated Madeline's own maternity leave. They share their experiences and perspectives on the nuances of preparing for leave, how to actually disconnect during it, and the physical and mental healing process mothers go through. They also chat about delegating tasks, trusting the team, and the financial considerations of taking lea...2024-03-1948 min
Masters in TravelEp 164 Shop Talk: Financial Goals, Hiring, and Marketing EvolutionIn this Shop Talk episode, Master in Travel leaders Whitney and Brianna have their monthly conversation where they compare notes about running their travel businesses. Buckle up, because this week the convo covers several topics, including finance coaching, marketing strategies, client segmentation, and the mental shift required as an entrepreneur shifts into a CEO role. Plus, both are currently thinking about or preparing to hiring new team members and are exploring all the intricacies of financial planning and properly delegating. Both hosts are over seven years into business in the travel industry, but their conversations are repeatedly inspiring and...2024-03-1250 min
Masters in TravelEp 163 How to scale + grow your travel business with an employee modelJoin Brianna and guest Erica Carr for a conversation on their innovative approaches to scaling a travel business with an employee model, from implementing unique incentive programs to understanding the evolving roles within a travel agency. They delve into the significance of hiring ahead of growth, the shift in industry norms post-Covid, and the vital role of technology in adapting to change. Plus, they share their personal experiences in assembling teams that complement their strengths and drive business success, highlighting the balance between independent contractors and employees, the value of understanding employee motivations, and strategic hiring decisions that prioritize...2024-03-0544 min
Masters in TravelEp 162 Increase sales in your travel business without that "sales ick"Love travel and planning it, but hate the sales part? In this episode, Brianna and guest Glenda from The Art of Selling Travel delve into the art of sales and client relations. Glenda shares her seasoned approach to pricing negotiations and reframing rejection, all while maintaining an authentic human connection. She provides invaluable insights on asking the right questions and building rapport that help build connections with clients. Through this candid discussion and personal stories, they unravel the complexities of selling travel experiences, advocating the power of conversation over assumption.2024-02-271h 01
Masters in TravelEp 161 How to find the best host agency fit for your travel business (for both new and experienced advisors!)Host agencies...how do you find the right fit for you? Whitney delves into this world with special guest Steph Lee, the founder of Host Agency Reviews. They discuss the importance of transparency in the travel industry, the challenges and opportunities that come with reviewing host agencies, and tips for travel advisors on switching host entities. Steph shares her personal journey from managing a host agency to creating a vital industry resource that helps travel professionals make informed decisions based on honest reviews and comprehensive directories.
Discover more at: https://www.mastersintravelpod.com/podcast 2024-02-2054 min
Masters in TravelEp 160 Shop Talk: Strategies for Efficient Travel Planning and Rapid ResponsesIn the ever-candid Shop Talk episode, Whitney and Brianna take a behind-the-scenes dive into the inner workings of their travel businesses, sharing industry insights, frustrations, and successes. In today's episode, they grapple with the intricate dynamics of trip planning and client expectations to the broader questions of workload management and goal-setting. Get tried-and-true experiences and tactical approaches to ensure client satisfaction and business growth, even while managing a team and the intricacies of being a CEO and travel advisor. This episode is a must-listen for travel professionals seeking insights into balancing the fast-paced world of travel planning with sustainable...2024-02-131h 13
Masters in TravelEp 159 The secret of specialization and becoming a destination expertIs there a certain part of the world that tugs at your heart strings? If you want to learn more about developing a travel planning niche, this is the episode for you! Brianna chats with Lori Gold, the travel savant behind Mexperts, who has built an impressive career curating personalized trips in the Mexican Caribbean AND as an expert advisor with resources to share. Lori shares her evolution from a generalist travel agent to a specialized advisor, the challenges of entrepreneurship, and how her love for the Mexican Caribbean fueled her niche expertise. From this discussion, you'll gain insights...2024-02-0644 min
Masters in TravelEp 158 How to harness the power of lead magnets and email marketing to grow your businessIn this episode of Masters in Travel, Whitney dives into the art of marketing with the experienced Kaytee Fisher, founder of Moxie & Fourth, and guru about all things email marketing for travel advisors. They dissect the strategic layers of marketing: the importance of understanding your target audience, the value of consistency, and tools and tricks for upping engagement. Plus, Kaytee shares her insights on the balance between using various marketing platforms and concentrating on a few that yield the highest ROI. Whether you are just starting as a new advisor and need the basics, or are a seasoned advisor...2024-01-301h 06
Masters in TravelEp 157 How to plan a self-guided FAM tripIn this insightful episode, Brianna and special guest Kate Sullivan peel back the curtain on the concept of self-fam trips in the travel advisory world. From their personal experiences to the nuances of independent hotel site inspections and strategic relationship building, they offer a deep dive into the professional benefits and challenges of self-organizing familiarization trips. Plus, they discuss the intricacies of planning, executing, and capitalizing on these experiences to enhance their service offerings and bolster their expertise in the luxury travel market.2024-01-2358 min
Masters in TravelEp 156 How to market and promote the destinations you want to sell mostLooking to improve your marketing? In this episode, Whitney is joined by Madeline Steuber of Steuber Travel Group. Madeline shares about her successful marketing efforts in driving business to specific destinations and strategies for identifying client segments and tailoring her marketing strategy to each segment's needs. They also chat about the importance of authenticity, addressing pain points, and building trust with clients. Plus, learn about the value of repetition and the impact it has on profitability.2024-01-1654 min
Masters in TravelEp 155 How HAR's Travel Advisor Report reveals income and experience trendsSteph Lee, founder of Host Agency Reviews, joins Whitney on the Masters in Travel Podcast this week to discuss the annual travel advisor surveys and reports. These annual reports provide valuable data like the average earnings of travel advisors, the percentage of advisors charging fees, the length of time advisors have been in the industry, and more. For example, 2023 data shows that the average annual income of a hosted travel advisor is $47,000, while the average annual income of an independent advisor is $68,000. Check out this episode for more insights that any travel advisor will gain from! 2024-01-0958 min
Masters in TravelEp 154 Shop Talk: Year End and Beginning Reflections and GoalsHappy New Year! In this episode of the Masters in Travel podcast, Whitney and Brianna discuss their end-of-year reflections and goals for the upcoming year. Get tips on the importance of journaling and reflecting on client feedback, plus hear their experiences with time-consuming tasks and the need to delegate or eliminate them. Lastly, they talk about the significance of setting goals and tracking key performance indicators (KPIs) to measure progress. Start your new year off strong with this informative episode!2024-01-0248 min
Masters in TravelEp 153 How intrinsic motivation can transform your teamJoin Whitney and special guest Whitney Warren for this week's episode as they delve into the intricacies of self-sabotage and the fascinating landscape of intrinsic motivation within business leadership. They talk about how certain Enneagram personality types can lead to entrepreneurs inadvertently hindering their own success. Plus, they offer unique insights into the world of business ownership, discussing the balancing act of power, control, and personal growth, all while understanding the different motivational drives that fuel us. 2023-12-261h 20
Masters in TravelEp 152 How to build a travel business with a work-life balanceJoining Brianna on the podcast this week is Haleigh Scott, owner of Next Exit Travels. Both Brianna and Haleigh have been in the travel industry for many years, and in this episode, they discuss how to create a business that fits your lifestyle and achieve a good work-life balance. Haleigh shares her journey of starting her own travel business and how building strong relationships with her clients helped her streamline her processes, set healthy boundaries, and learn how to balance her professional and personal time. 2023-12-1942 min
Masters in TravelEp 151 Behind the Technology: Tern Travel EditionTravel advisors use technology every day in their work! In our Behind the Technology episodes, we introduce you to tech tools that can help you in business. David Shulll, co-founder and CEO of Tern Travel, joins Whitney to share how Tern Travel is working to create a tool that enables travel advisors to manage their businesses more efficiently. The best part? He asked advisors what they need out of a CRM and planning tool! That's why he and his team have built a comprehensive platform that integrates various tools and workflows into one system. 2023-12-1254 min
Masters in TravelEp 150 Why Linkedin is an untapped resource and how to leverage it for your travel businessAre you using Linkedin for your travel business? In this episode of the Masters in Travel Podcast, guest Jenn Lee joins Whitney to discuss the untapped potential of LinkedIn for travel advisors. It's known as a social media and professional development marketing platform, but what other uses can Linkedin provide? We explore how LinkedIn can be used to build a personal brand, connect with potential clients and collaborators, and curate a unique content library. How can you use LinkedIn to attract the right audience and achieve specific business goals? Find out, plus more, in a conversation that will be...2023-12-0554 min
Masters in TravelEp 148 Discover why a powerful brand is your business's secret weaponWhen you think about branding, do you think about logos and social media? In this Masters in Travel episode, Brianna chats with branding expert Cynthia Maseli about how branding is much more! Learn how to communicate your values through your online presence, what are website essentials, and the initial investments you need to make for strong branding. Plus, gain an understanding about how understanding your audience and clients' goals will help you achieve ultimate branding success. 2023-11-2153 min
Masters in TravelEp. 147 How to effectively ask for and leverage reviewsOn today's episode, Whitney is joined by Jen Lee, VP of Industry Engagement and Support for Travel Planners International, to talk about a valuable asset for any travel business: client reviews. Get tips on how to ask for reviews and maximize their potential for attracting future clients. Whitney and Jen talk about how to prompt clients to leave detailed reviews, how to respond to positive and negative reviews, and how to creatively leverage views on your online presence. 2023-11-1447 min
Masters in TravelEp 146 Shop Talk: Analyzing Data, Working with DMCs, and Setting Effective GoalsWelcome to Shop Talk, a new monthly series where we (Whitney and Brianna) chat about what’s going on in our businesses right now - what’s exciting and what’s challenging. In this first Shop Talk episode, we are discussing the importance of analyzing data in our travel businesses to track and analyze numbers to make informed decisions and set realistic goals. Whitney shares how she compiled and analyzed data from her trips in 2023, leading her to set new goals for 2024, such as increasing the number of trips and implementing a minimum spend requirement. We're also sharing our experi...2023-11-071h 08
Masters in TravelEp 144 A New Vision for Masters in Travel: Coming together to level up for 2024 (and an invitation to join us!)Whitney Shindelar and Brianna Glenn discuss the importance of collaboration and having a community of like-minded individuals in the Masters in Travel community and Think Tank. They mention the rebranding of the podcast and website, as well as the introduction of new segments like Shop Talk and the Advisor Accelerator. They emphasize the value of peer-to-peer conversations and the opportunity to learn from others in similar stages of business. They also highlight the new approach of having more nuanced and relevant discussions based on specific topics. The calls and discussions will be recorded for easy access to resources. Overall...2023-10-2454 minMasters in TravelEp 143 How to set minimum spend parameters that are right for our business and our clientsOn this episode of Masters in Travel, host Whitney Shindelar is joined by Ashley Theis, owner of the Constant Wayfarer to discuss various aspects of travel planning. They delve into the importance of setting boundaries with clients, the challenges of working within different budgets, and the need for self-reflection to find the right opportunities. Additionally, they talk about the benefits of working with in-country partners, the power of trust in the advisor-client relationship, and the value of analyzing past trips to improve future planning. 2023-10-1749 minMasters in TravelEp 142 What does a successful employee model look like and how does it work? Part IIAs your business grows, hiring support is something that you’ll likely hear stirring in conversations with colleagues and it will most likely be in the back of your mind as well. But we all know - hiring isn’t easy. It can feel scary for so many reasons - how do we hire? Can we afford to hire? How do we trust someone to come into our business and take over tasks we’ve always done ourselves? The list of questions and concerns go on and on… Join Brianna Glenn, owner of Milk + Honey Travels and I as we discu...2023-10-1054 min
The Evoke EQ PodcastCreating EQ Within a Community with Whitney Shindelar and Brianna GlennWhitney Shindelar and Brianna Glenn join the podcast to discuss their community for travel advisors, Masters in Travel. They talk about the importance of collaboration and sharing in the travel industry, and how the community provides a space for growth and support. They also discuss the recent retreat they organized, which included a workshop on the Enneagram and its impact on personal and professional growth. The Enneagram helped participants gain self-awareness and understand their motivations and behaviors.2023-10-0854 minMasters in TravelEp 141 What does a successful employee model look like and how does it work? Part IAs your business grows, hiring support is something that you’ll likely hear stirring in conversations with colleagues and it will most likely be in the back of your mind as well. But we all know - hiring isn’t easy. It can feel scary for so many reasons - how do we hire? Can we afford to hire? How do we trust someone to come into our business and take over tasks we’ve always done ourselves? The list of questions and concerns go on and on… Join Brianna Glenn, owner of Milk + Honey Travels and I as we discu...2023-10-0346 minMasters in TravelEp 138 On how to set realistic growth expectations for your travel businessIn this episode of Masters in Travel, host Whitney interviews Brianna Glenn, owner of Milk and Honey Travels, about business growth expectations. They discuss the importance of setting realistic goals, tracking key metrics, and investing in your business. They also emphasize the need to analyze your time and make intentional decisions to work on your business rather than just in it. Brianna highlights the significance of identifying and articulating the value proposition of your business to attract clients and create a memorable brand experience. They stress the importance of self-auditing your brand experience and continuously improving it to stand...2023-09-211h 13Masters in TravelEp 137 On the tech stack all advisors need to build a profitable, efficient travel businessSandy Saburn, Chief Membership Officer at Gifted Travel Network, joins host Whitney on the Masters in Travel podcast to discuss the importance of technology for travel advisors. They address common misconceptions about technology in the industry and highlight the need for advisors to invest in the right tools from the beginning. They outline a tech stack that includes a research and knowledge tool, a CRM and workflow management system, a client outreach platform, an itinerary builder, and a money management tool. They emphasize the value of these tools in saving time and increasing efficiency, and discuss emerging trends in...2023-08-311h 04Masters in TravelEp 134 How managing expectations leads to success for both advisors and supplier partnersOn this episode of Masters in Travel’s Master Hour, host Whitney Shindelar and guest Brunilda De Jesus discuss the importance of managing expectations in the travel industry. They dive into the nuances of different tour operators and DMCs, providing valuable insights for travel advisors. From understanding the different types of tours and clarifying group sizes, to proactive measures taken by certain tour operators and the role of representation companies, this podcast offers practical advice for creating unforgettable travel experiences. This podcast is a must-listen for anyone looking to navigate the complexities of managing expectations in the travel industry.2023-08-0950 minMasters in TravelEp 133 From Inbox Overload to Assistant Bliss: Mastering Email Delegation for Business SuccessOn this episode of Masters in Travel, Whitney is joined by Mary Beth Lynn as she shares her journey of finding work-life balance and maximizing efficiency in the industry. With valuable insights on effective email management and the benefits of hiring an assistant, this episode is a must-listen for travel agents looking to take their business to new heights. Learn how to delegate with trust, batch emails for increased productivity, and prioritize tasks effectively. Don't miss out on the opportunity to gain valuable tips and strategies and revolutionize your approach to the travel industry.
Free Life Changing Assistants...2023-08-021h 00Masters in TravelEp 132 Inbox Insanity: Untangling the Web of Emails with Wit and Wisdom - Part IIIn part two of our series on inbox management, Whitney is joined by Torri Johnson. Torri shares her invaluable insights and strategies for efficiently managing your inbox as she and Whitney discuss the importance of organization and the impact it can have on productivity. From creating folders for different categories of emails to utilizing helpful features like stars and labels, Johnson's expert tips will revolutionize the way you approach inbox management. Whether you're a professional looking to streamline your workflow or simply seeking inspiration for increased productivity, this podcast episode is a must-listen.2023-07-2538 minMasters in TravelEp 130 Delegating, Training, and Letting Go: Finding the Secret Sauce of SuccessOn this month’s special Master Hour episode of Masters in Travel, host Whitney Shindelar is joined by members of the community to dive deep into the world of hiring, training, and delegating in the travel industry. With valuable insights from industry professionals, they uncover the strategies and challenges faced by travel professionals in effectively nurturing and developing their employees. From creating tutorial videos to delegating tasks to virtual assistants, this podcast episode offers practical advice that can revolutionize the way travel professionals approach their business. If you're looking to streamline your processes, free up time for higher-value tasks, an...2023-07-111h 04Masters in TravelEp 126 On Solving Career Pain Points and the Journey That Got Us Here with Humans of TravelThis week is a special episode with Masters in Travel host, Whitney Shindelar, interviewed by Emma Weissman, host of the Humans of Travel podcast and managing editor of TravelAge West magazine.
The Humans of Travel podcast features conversations with exceptional people who have compelling stories to tell. Listeners will hear from the travel industry’s notable authorities, high-profile executives, travel advisors and rising stars as they share the experiences — the highs and the lows — that make them human. Past guests have included Valerie Wilson, Terry Dale, Shannon Stowell, Korrine Johnson, Vicki Freed and many others...2023-06-0645 minMasters in TravelEp 124 Behind the Technology: The Hive EditionOn today’s episode of Masters in Travel, we are flipping the script. Our guest for this special episode is usually on the other side of the mic shining as the podcast host. Whitney Shindelar has been spending months dreaming about and developing The Hive. The Hive is an exciting new piece of technology for travel advisors. Join Brianna Glenn and Kate Sullivan as they interview Whitney and learn more about The Hive.2023-05-231h 02Masters in TravelEp 123 Unlocking Personal and Professional Growth with the EnneagramIn this episode of Masters in Travel, Whitney is joined by Brianna Glenn, owner of Milk and Honey Travels, and Whitney Warne of Evoke EQ. Together they explore the power of self-reflection and emotional intelligence. Listen as they discuss how the Enneagram system can help you gain insight into yourself and others, build trust in relationships, and create a better understanding of your business. Tune in and unlock the secrets to success.2023-05-1653 min
Masters in TravelBehind the Technology: The HiveOn today’s episode of Masters in Travel, we are flipping the script. Our guest for this special episode is usually on the other side of the mic shining as the podcast host. Whitney Shindelar has been spending months dreaming about and developing The Hive. The Hive is an exciting new piece of technology for travel advisors. Join Brianna Glenn and Kate Sullivan as they interview Whitney and learn more about The Hive.
Whatever you're researching right now, the question that you can't find an answer to, it's on the Hive. The Hive is a...2023-05-021h 02Masters in TravelEp 120 On knowing when to hire and how to find the right person for your businessOne of the biggest topics over the last few months in the Masters in Travel Community and Think Tank is hiring. When do we know we are ready to hire? How do we hire? Where do we find qualified candidates? There is so much to consider in the hiring process and the list goes on and on. On this episode of Masters in Travel, Whitney is joined by Kate Sullivan, Owner of Anthology Travel. Both Whitney and Kate have recent experience of the laborious cycle of hiring and finding answers to all of these questions. Listen in for steps...2023-04-251h 03Masters in TravelOn Saving Time During the Proposal and Selling Phase - Is there More to The Sales Process beyond the proposal?A few weeks ago, Kate Thomas and Whitney enjoyed a friendly dialogue over the time spent on beautifying supplier proposals and how important we feel this is for our businesses. While discussing this topic, we realized there's something more to this, which is likely what's causing the roadblock on anyone switching sides or switching teams on this topic. On today’s episode of Masters in Travel, Whitney, Kate Thomas, and Heather Christopher take a step back and dig deeper into what happens before we receive a less than beautiful supplier proposal.2023-04-181h 15
Masters in TravelBehind the Technology: Lucia EditionFor professional travel advisors, the technology that we use is vital for running our day-to-day businesses well. We often don't know what's going on behind the scenes of these technologies. How did this company, tool, or idea get started? How do they decide what features to build next? On today’s episode of Masters in Travel, we learn about Lucia, a freelancer marketplace for travel. Whitney is joined by Grace McBride, the founder of Lucia, as Grace gives us the inside scoop into Lucia, where it came from, what it’s doing now, and where it’s headed in the fu...2023-04-0451 min
Masters in TravelOn Saving Time During the Proposal and Selling Phase - What’s Worth It and What’s NotOn this episode of Masters in Travel, Whitney and Kate Thomas of Travel Pro Theory put on their boxing gloves to debate a very divisive and hot topic. Should you be forwarding on proposals and itineraries directly from suppliers to clients? Following an Instagram post from TPT, many advisors are talking about if this is a very good idea, or a very bad idea. Listen in as Whitney and Kate discuss whether this time saver is worth it and how to maximize your efficiency when sending out proposals and itineraries.2023-03-2143 min
Masters in TravelOn leveling up from an exhausting side gig to full time travel professional CEOAs a beginning travel advisor, there’s so many thoughts, worries, fears, and insecurities surrounding how to actually make money in your business. Though some advisors dive in headfirst with no doubts at all, some still wonder to themselves, is this really going to work?
If you're listening today and you're currently in this position of worry and doubt, just know we see you and we're here to support you. We've all been through it. On today’s episode of Masters in Travel, Whitney is joined by a longtime member of the Community and Think Tank and owne...2023-03-1444 minMasters in TravelA Master Hour on planning, tracking, and achieving your business goalsWith the new year, the topic on everyone’s mind are setting goals for the new year. On this month’s Master Hour edition of the Masters in Travel Podcast, Whitney challenges the community to take concrete steps in creating a plan and goals for 2023. Whether you live and die by goal setting, whether you love it or it stresses you out, creating goals for your business can help to keep you and your business on track throughout the entire year.2023-03-071h 19
Masters in TravelOn growth, experimentation, pivots, and expansionOn this episode of Masters in Travel, Whitney is joined by Kate Thomas, owner of North and Leisure and Co-Founder of Travel Pro Theory, as she shares some insight and behind the scenes on her newest project. She’s been reaching out to fellow travel advisors and turning these ideas into an amazing resource for everyone to use. Together Whitney and Kate discuss the ins and outs of the digest, starting new businesses, pivoting, and expanding your ideas.2023-02-2853 minMasters in TravelHow three advisors reached $1M in sales for the first time in 2022 and their learnings along the way IOne of the most common metrics of success talked about in this industry is the goal for one advisor to generate 1 million dollars in sales. Everyone has different ideas of what it means to hit this goal, but no matter which way you think about this metric, it's no small feat. But should it be the milestone that we are all reaching for? And should it take on so much importance? On today’s episode of Masters in Travel, Whitney is joined by three incredible advisors that hit that 1 million goal in 2022. Our guests today are Ashley Theis, Owner of...2023-02-071h 15
Masters in TravelHow to get invited on, plan for, attend, and get the most out of each FAM experienceAs a new advisor, it’s easy to get overwhelmed. Familiarization trips, or FAMs, can be a big source of questions for beginning advisors. How do you receive an invitation to a FAM? How do you decide which to accept and which to politely decline? How do you prepare in advance? And when you get home, what comes next? On today’s episode of Masters in Travel, Whitney checks in with Julie Patterson, founder of Wanderfully Planned. This year, Julie has gone on three first-time FAMs and is here to report back on her experience, what she learned, and some...2023-01-031h 04
Masters in TravelHow emotions get in the way of your growth as a business ownerThe technologies that we use regularly to help our business be efficient are incredible and most advisors couldn't live without them. Despite their uses, these technologies and systems don't actually help us to make important business decisions. We can form emotional attachments to those decisions, creating decision fatigue and exhaustion. On the 100th episode of Masters in Travel, Whitney is joined by Korrine Johnson to finally find some solutions to this universal problem.2022-12-0650 min
Masters in TravelBehind the Technology: Sequense EditionAs Travel Advisors, we all lean on technology to help us run our day-to-day businesses, connect with clients, make us look more professional, and save us time and energy. On this episode of Masters in Travel, Whitney is joined by Alexandra Tucker, Co-Founder and COO of Sequense Software. Sequence is a brand new technology that uses automated task management and other amazing features to help the modern travel advisor run their business. Join Whitney and Alexandra as they discuss the concept, development, and features of this exciting new technology.2022-11-1547 min
Masters in TravelBehind the Technology: Approach Guides EditionOn this episode of Masters in Travel, we’re continuing to dive deep into the tech that we know and love. Approach Guides is an incredible resource we have as travel advisors. Through it, advisors everywhere have the ability to share high quality content with travelers and enhance the client experience. To talk more about Approach Guides and what’s going on behind the scenes, Jennifer Raezer joins Whitney as they peek behind the curtain.2022-11-0153 min
Masters in TravelWhat to do when s#!* hits the fan: Part IIWhitney, Beth, and Julie are back with more stories on when things went wrong and how they dealt with them. As most people know, travel can be messy. Plans don’t always work out, flights get canceled, and emergency phone calls need to be made. What do you do when these things happen? Is there a way to avoid them happening in the first place? In this part two episode of Masters in Travel, Whitney, Beth, and Julie dive deeper into personal experiences and how to make the most of the challenges all advisors face.2022-10-1242 minMasters in TravelWhat To Do When S#!* Hits The Fan: Part IWhen traveling, most things go smoothly and just as planned. Other times, there are minor hiccups, or small delays. But occasionally there are big challenges that arise during a client's trip. In these moments, what do we do as professional travel advisors? What can we do? What should we expect our supplier partners to help us with? On this episode of Masters in Travel, Whitney is joined by Beth Bastian of Bastian World Travel and Julie Patterson of Wanderfully Planned. Together they share stories of when things went wrong, when things went better than expected, and how they got...2022-10-0445 min
Masters in TravelPart I: A candid conversation about how we do it allIt’s very easy to look at someone successful and imagine they’re working on multiple projects and approaching their busy lives with grace and ease. Is there a secret? Or is there something different going on behind the scenes? On this episode of Masters in Travel, Whitney is joined by Kate Thomas, Cofounder of Travel Pro Theory. Both Whitney and Kate are busy, successful women who seem to balance everything well. Listen in as they discuss their secrets and what’s actually going on behind the curtain.2022-09-0657 min
Masters in TravelNavigating burnout and how to know if selling your travel business is the best option for youWith the industry booming, burnout has been a hot topic lately. After realizing that the way you're feeling isn't sustainable, what comes next? How do you approach and fix this problem? For some, feelings of burnout lead to thoughts of leaving the industry, selling your business, or merging with another company for mutual support. To talk more about her experience in selling her business, Bailie White joins Whitney on today’s episode of Masters in Travel. Join in on the discussion as Bailie shares her thoughts and experiences during this journey.2022-08-021h 09
Masters in TravelHow to manage your business while you’re OOO (on vacation, on a FAM, on maternity leave, etc)As a solo entrepreneur, the idea of taking any sort of leave feels scary and uncertain. But its sometimes very necessary to take a leave, specifically maternity leave. On today’s episode of Masters in Travel, Whitney is joined by Brianna Glenn of Milk & Honey Travels. Together they discuss Maternity Leave and how to plan for it, how to ask for help, how to prepare for new business, and how to balance this new season of your life.2022-07-2655 min
Masters in TravelMaster Hour with two up and coming advisorsIn this month's Master Hour edition of Masters in Travel, Whitney is joined by Julie Patterson of Wanderfully Planned and Madeline Steuber of Steuber Travel Group. Listen in as they are joined by other members of the community and think-tank to tackle some great questions on how to run and grow your travel business.2022-07-051h 05
Masters in TravelHow to set yourself up for success to offer (or not to offer) concierge services to clientsPlanning the bones of a custom FIT itinerary is sometimes just the beginning. Once the client is comfortable with the basics of their trip, the concierge like questions and requests start rolling in. What should we do during our free time? Where should we eat? Do we need reservations? And the list can go on and on. What are we as travel advisors expected to do for our services? How do we serve our clients best while not letting it take over our day to day? Where do we draw the line? Here to discuss dealing with the concierge...2022-06-2146 min
Masters in TravelA Travel Advisor’s Mindset: Imposter Syndrome, Comparisonitis, & Our Internal DialogueMindset is a topic that we hear about in our personal lives and in our professional lives. It is a topic that lingers behind all decisions that we make, especially as an entrepreneur. If we asked ten people, or ten advisors, what mindset means to them we would get 10 different answers. On today’s episode of Masters in Travel, Whitney is joined by Lina Sutton and Danielle Gaerte. Three travel advisors talking about their experiences and their challenges in running a travel business and their mindset related to being an entrepreneur.2022-06-0758 min
Masters in TravelJust back from a FAM: Preparing for success, learning along the way, and maximizing your investmentOn a prior episode of Masters in Travel, Whitney, Kate Sullivan, Julie Patterson discussed the pros and considerations of planning FAMs. Now, Julie is back from Portugal to talk about her experience. Listen in as Whitney and Julie discuss the trip, what Julie learned, and what she might do differently moving forward.2022-05-2445 min
Masters in TravelAre you a travel advisor or an entrepreneur? How to know what’s right for youYou may be interested in being a travel advisor, but are you also interested in being an entrepreneur? Sometimes running a travel advisor business requires much more than just planning travel. You may have to ask yourself if you’d rather join a team to help with the workload, or go solo to control more of your business. On today’s episode of Masters in Travel, Whitney is joined by Korrine Johnson to dive into this big question, considering all of your options, and how to figure out what will work for your business.2022-05-0343 min
Masters in TravelWhat’s going on behind the scenes? How to ensure supplier partners are financially soundWorking with supplier partners can sometimes be risky. Even with consortia or host agency relationships, most of the time, we take a leap of faith. The conversation about who to work with, who is financially sound, and who is really taking care of their business behind the scenes, can often be a really hard question to answer. On this episode of Masters in Travel, Whitney is joined by Marnie Brown, Founder of Trusted FIT Services. Marnie is here with a solution to this problem. Listen in as they discuss what Trusted FIT Services can do and how it’s ch...2022-04-0559 min
Masters in TravelThe Power of Community and How Collaboration Can Elevate Your BusinessOn this episode of Masters in Travel, Whitney is joined by three amazing advisors who are a major part of the Masters in Travel community and Think Tank to talk about the power of community. Being an entrepreneur can be isolating at times, and sometimes you need others to help you grow your business. It's about collaboration. It's about sharing ideas, inspiration, troubleshooting, and finding a better way than any of us could do alone. To share what community means to them, Kate Sullivan, Korrine Johnson, and Beth Bastian are the special guests on this exciting and inspirational episode.2022-03-0136 min
Masters in TravelMaster Hour: A Collaborative Coaching SessionIntroducing the Master Hour, a monthly coaching call for the Masters in Travel community and Think Tank where advisors can bring questions to a panel to discuss what's going on in their business right here and now. On this first episode of this very exciting discussion, Whitney is joined by Emily Steele of Love Local, and Korrine Johnson of Travel Biz Boss and Journeys Travel. These think tanks are a really great place to push, to challenge, and to really encourage all of us to step into our CEO role of our own businesses.
Questions asked during...2022-02-011h 21
Masters in TravelHow to prepare for and maximize the support provided by a virtual assistantIn the journey of hiring an assistant and seeking out support for a growing business, there are many places you can look to get the help you need. One great way to find an assistant is through agencies, like Tailored Assistant Services, that train assistants to help in travel businesses. On this episode of Masters in Travel, Whitney is joined by Tiffany Wade, CEO of Tailored Assistant Services. Together they talk about what it looks like to engage a service that provides assistance to travel advisors, some best practices, and how you as a business owner can prepare for...2022-01-0444 min
Masters in TravelThe Art of Collaboration: How to Foster a Creative and Productive Relationship with DMCsOn this special episode of Masters in Travel, Whitney is joined by Gwen Rawlinson and Maria Kuznetsov of ERM tours. For this panel discussion, Whitney, Gwen, Maria talk about the art of collaboration between advisors and DMCs. They go over their experiences working with clients as well as how to foster a creative and productive relationship between travel advisors and DMCs.2021-12-2847 min
Masters in TravelHow to work together with our partners to design unique, culturally immersive itinerariesOn this very special episode, in collaboration with The Bridge, Whitney is joined by Habib El Fassi of Visit Morocco Travel & Events, and Bram Evers of Pure! Travel Group. Together they talk about creating unique experiences and what it means to truly support local communities and make the most out of destinations. Learn about what it takes to create a truly tailor made, creative, and uniquely personalized experience for clients.2021-12-0754 min
Masters in Travel43. How to propel your business forward by intentionally stepping back from the grindAny CEO of a travel business can get easily overwhelmed with the list of tasks and to-do’s and questions that need answers. What do you do each and every month to ensure your business is heading in the direction of your big goals? How do you define success from one month to the next? How do you ensure boundaries are well-established each month to ensure you're the most efficient and focused you can possibly be from one day to the next. Co-founders of TIQUE, Jennifer Jacob and Robin Brown, are here with a great way to start answering th...2021-11-0242 min
Masters in Travel39. How to make a real difference and take your travel advisory business to the next levelThe American Society of Travel Advisors is advocating for and working on behalf of travel advisors and the travel industry at large every day. Their mission is to facilitate the business of selling travel through effective representation, shared knowledge, and the enhancement of professionals. But what does that mean to the individual travel advisor? On today’s episode of Masters in Travel, Whitney is joined by two ASTA experts, Jenn Lee and Jennifer Wilson-Buttigieg. Together they discuss the “What’s in it for me?” question many travel advisors may have, as well as what ASTA is actively doing to support...2021-10-0543 min
Masters in Travel38. How to Find Success in Every Marketing EventMarketing events, whether hosting or attending, can be a useful strategy to get in front of new potential clients. But there is a lot that goes into these events behind the scenes, and at times, be more trouble than it's worth. On today’s episode of Masters in Travel, Whitney is joined by two event and marketing experts Brianna Glenn of Milk + Honey Travels and Angela Isherwood of Olive & Atlas Travel. Brianna and Angela share their experiences and the ins and outs of marketing events.
Find us on Instagram: @mastersintravel2021-09-2850 min
Masters in Travel35. How solid is the foundation of your travel business?How solid is the foundation that you and your business are currently being built upon? What if there was a list of all the things that a travel advisor should have in place in order to get their business started off on the right foot? To protect themselves as business owners, their business, and their clients, and to prepare them for future growth. Whitney, Jenn Lee, and Korrine Johnson come together, gather their resources, and use their experience to take a first crack at making that list.
Find us on Instagram: @mastersintravel
For resources supporting...2021-09-071h 08
Masters in Travel30. How to navigate the ins and outs of sub-agents & mentorshipGrowing a working team is what many advisors consider at some point in their business. Whether you are a new advisor considering if you'd like to join an established team, or if you're an experienced advisor who is interested to mentor and grow your team, this episode is for you. This episode brings together the perspective from both an agency owner, as well as a perspective from a host agency as Whitney speaks with Connie Miller and Korrine Johnson. Connie Miller is the Vice President of business development at Montecito Village Travel. Korrine Johnson is the creator of Travel...2021-08-0554 min
Masters in Travel17. What is your travel persona? Uncover your own and personalize client itineraries more intentionallyThe Enneagram is a system of personality typing that describes patterns in how people interpret the world and how they manage their emotions. In this conversation, we’re not only going to learn about how we can be better travel advisors by knowing and understanding our own type, but also how we can build stronger relationships with our clients by knowing and understanding what their enneagram type might be. Whitney Warne is a Certified Enneagram Coach, creative entrepreneur, community builder and confidence champion living in Des Moines, IA. Whitney specializes in creati...2021-02-2353 min