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Grow A Small Business PodcastGrow A Small Business PodcastMatthew Whyatt of Tech Torque Systems on Hitting $1M Revenue, Using AI & Personal Branding to Win B2B SaaS Clients, Growing to 70 Staff, and Why Discipline, Systems & Focus Are the Keys to Long-Term Business Success. (Episode 680 - Matthew Whyatt)In this episode of Grow a Small Business, host Troy Trewin speaks with Matthew Whyatt, Managing Director of Tech Torque Systems. Matthew shares his entrepreneurial journey, scaling a previous business to 70 employees before intentionally transitioning to a leaner, more focused team of six at Tech Talk, specializing in B2B marketing for SaaS and tech companies.   He discusses the power of long-term strategy, the impact of personal branding, and the growing effectiveness of hyper-personalized marketing. With revenue projected to exceed $1 million, Matthew attributes much of the company’s success to a disciplined marketing approach, robust sys...2025-06-0838 minMore 2 MarketingMore 2 MarketingThe importance of integrating sales and marketing strategies for sustainable business growth with Matthew WhyattThe importance of integrating sales and marketing strategies for sustainable business growth with Matthew Whyatt In this podcast, Matthew discusses the importance of integrating sales and marketing strategies for sustainable business growth, with a focus on startups and the challenges they face in scaling their businesses. He emphasises the need for alignment between sales and marketing teams, understanding the customer journey, and leveraging limited resources to build a strong community. The conversation also touched on the importance of trust, case studies, and humanising the voice in sales and marketing, with Matthew sharing his marketing strategies and experiences. 2025-04-1444 minCreativity Found: finding creativity later in lifeCreativity Found: finding creativity later in lifeMeet the Collective: From gremlins to growth with Sheena WhyattRunning a small business can feel isolating, but finding the right support and community can make all the difference when it comes to achieving your dreams.Sheena Whyatt is a business coach with over 23 years of experience, who loves to help creative entrepreneurs navigate the challenges they face. In this chat Sheena and I discuss the common struggles many small business owners – in any field – face, including relentless self-doubt and the nagging voice of the 'gremlin' that often hinders progress. Sheena emphasizes the importance of accountability in coaching, noting that it's not just about meeting goals but...2025-01-1226 minBusiness Success PodcastBusiness Success PodcastBusiness Success Network – For Disabled Entrepreneurs with Sheena WhyattBusiness Success Network – For Disabled Entrepreneurs Episode Number 1 with Sheena Whyatt In this episode Jo chats with Sheena Whyatt. Thank you for listening to this episode of BSN for Disabled Entrepreneurs. If you enjoyed this episode, we would love for you to leave us a review, subscribe and share it with your friends! Feel free to come and join us over at the Business Success Network For Disabled Entrepreneurs here: https://www.facebook.com/groups/bsndisabledentrepreneurs If you’d like to find out more about the host...2025-01-0331 minStronger Sales Teams with Ben WrightStronger Sales Teams with Ben WrightEpisode 94: Nailing The Buyers Process to Monetise More Sales, with Matthew WhyattIn this episode of Stronger Sales Teams, Ben Wright is joined by Matthew Whyatt, a distinguished sales leader from Australia renowned for his expertise in crafting high-impact sales strategies. The discussion kicks off with Matthew offering valuable insights into the science of buyer-centric selling, effective sales leadership, and his broad experience across various industries. The conversation takes a deep dive into the concept of the "buyer's process," stressing the critical importance of understanding customer behaviour in the sales journey. Matthew introduces a structured, four-step framework designed to guide sales interactions and convert potential into measurable success. About t...2024-12-1723 minAI ReadinessAI ReadinessEP.1 | AI Adoption: Humans First, Robots SecondAI Readiness Podcast: Episode 1 – Demystifying AI and Leadership InsightsEpisode SummaryIn the inaugural episode of the AI Readiness Podcast, co-hosts Lucy Pitt and Andrew Whyatt-Sames, joined by their trusty producer, Rich, set the stage for a series that combines practical insights, humour, and actionable advice to help organisations navigate the complexities of AI adoption. They share their backgrounds, introduce their mission to put people at the core of AI adoption, and provide insights into the latest developments in AI, practical applications, and leadership takeaways. This episode also features a candid letter from a "clueless ex...2024-12-0236 minElevate Your AIQElevate Your AIQAI Readiness Takes Effective Leadership and a Culture of Responsible Innovation with Andrew Whyatt-SamesIn this episode of Elevate Your AIQ, host Bob Pulver speaks with Andrew Whyatt-Sames, Co-founder of Uptake AI, a boutique consultancy focused on AI literacy in organizations. Andrew has had a very interesting and certainly non-linear career path, from broadcaster to comedian to leadership development executive. Bob and Andrew discuss the transformative impact of generative AI on organizations, emphasizing the importance of leadership, culture, and compassion in successfully integrating AI into the workplace. Andrew shares insights on the necessity of AI literacy, responsible AI practices, and the five C's of effective AI leadership: communication, culture, capability, compassion, and collaboration...2024-10-2451 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Three, Episode Five - Showcase Marketing With over 30 years in business between them join Sheena Whyatt of ⁠Kapow!⁠, your Super Business Coach and Amanda Roulstone from ⁠Dragon Virtual Assistants⁠, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we discuss showcase marketing, what is it? What do you need? How should y...2024-05-0822 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Three, Episode Four - Let's talk about intentions With over 30 years in business between them join Sheena Whyatt of ⁠Kapow!⁠, your Super Business Coach and Amanda Roulstone from ⁠Dragon Virtual Assistants⁠, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we discuss the concept of intention, what does it mean to you in your...2024-04-2425 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Three, Episode Three - Are you hustling for the sake of hustling?With over 30 years in business between them join Sheena Whyatt of ⁠Kapow!⁠, your Super Business Coach and Amanda Roulstone from ⁠Dragon Virtual Assistants⁠, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we discuss the notion of being busy for the sake of being busy and how prod...2024-04-1016 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Three, Episode Two - Don't stay on the sinking ship just because you bought a ticketWith over 30 years in business between them join Sheena Whyatt of ⁠Kapow!⁠, your Super Business Coach and Amanda Roulstone from ⁠Dragon Virtual Assistants⁠, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about why it's not always best to see things through to the bitter e...2024-03-2720 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Three, Episode One - Do or do not...With over 30 years in business between them join Sheena Whyatt of ⁠Kapow!⁠, your Super Business Coach and Amanda Roulstone from ⁠Dragon Virtual Assistants⁠, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we kick off series three with a few well places Star Wars references, and manage t...2024-03-1320 minMade with MVMade with MVHow to Integrate MemberVault for Coaching Business Success with Sheena WhyattIn this episode, we delve into how business coach Sheena Whyatt is using MemberVault to revolutionize her coaching business. She shares her insights on integrating MemberVault into her business strategy, creating a central hub for clients, and building a new recurring income product called the "Supercharge Your Business" club. Join us as Sheena discusses the practical application of MemberVault, its role in client engagement, and her top tips for seamlessly incorporating it into any business. Listen in to discover how Member Vault is empowering Sheena and her clients to turn business dreams into reality. ...2024-03-0611 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Two, Episode Seven - Rise of the MachineWith over 30 years in business between them join Sheena Whyatt of ⁠Kapow!⁠, your Super Business Coach and Amanda Roulstone from ⁠Dragon Virtual Assistants⁠, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about the rise of AI, whether you're rise of the machine or rage agai...2024-02-2828 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Two, Episode Six - I know someone that can help with that.With over 30 years in business between them join Sheena Whyatt of ⁠Kapow!⁠, your Super Business Coach and Amanda Roulstone from ⁠Dragon Virtual Assistants⁠, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about how networking has helped us to grow our contacts and give us a pr...2024-02-1625 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Two, Episode Five - It's not your pocket money yet!With over 30 years in business between them join Sheena Whyatt of Kapow! your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we have a big grown up discussion about managing your business finances, and not...2023-03-0819 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Two, Episode Four What does business growth mean to you?With over 30 years in business between them join Sheena Whyatt of Kapow! your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about using your existing knowledge to grow your business.   If yo...2023-02-1819 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Two, Episode Three Be the Boss of your BusinessWith over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about being the boss of your own business, Boaty McBoatface, Boris the...2023-02-0820 minThe Most Intelligent Selection - Gold CoastThe Most Intelligent Selection - Gold CoastEpisode 52 - Matthew Whyatt: A sales scientist (if that's a thing), and lover of NFT monkeys on what it takes to sell the right way in order to grow in all aspects.Episode 52 - Matthew Whyatt: A sales scientist (if that's a thing), and lover of NFT monkeys on what it takes to sell the right way in order to grow in all aspects.He's passion; he's funny; he'll make you lots of money... Matthew Whyatt... Matthew Whyatt.Now, that's a football terrace chant if ever you've heard one and he wanted to take up footy or I wanted a change of career.... Anyway..... here's the fancy bit from his website:Matthew loves the science of buyer-centric selling and empowering people to make t...2023-01-3152 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Two, Episode Two - If it doesn't work, why are you still doing it?With over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about being the boss of your own business, Boaty McBoatface, Boris the...2023-01-2521 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowSeries Two, Episode One - Never Say Never AgainWith over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about going back to do things you said you'd never do agai...2023-01-0417 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode Eight: Making Mistakes is Good for youWith over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… In this episode we talk about the mistakes we've made and what we lear...2022-09-1423 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode Seven: Is it too good to be true?With over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… This week join Sheena on a flaming super rant about something that really trips her trigger...  2022-09-0124 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode Six: What do you need to get started?With over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk equipment, software, insurance and everything you might need to get started. And maybe a few things you don’t need… To keep Amanda topped up with chocolate bees, take a look at Policy Bee...2022-08-1723 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode Five: Is it time to do a customer audit?With over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between.” What do you do with the customers that drive you crazy?  How do you make sure that you've got the right clients to grow your business?  Sheena and Amanda talk about doing a customer audit (aka sacking off the clients that drive you...2022-08-0325 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode Four: Don’t undersell yourselfWith over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda discuss the importance of pricing your products and services to keep a steady flow of customers without under or over charging.2022-07-2020 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode Three: Marketing for FreeWith over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda discuss how to get started marketing a new business when you’ve not got much of a budget. If you'd like to know more about The Web Guys and their low cost marketing options then click here.  ...2022-07-0620 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode Two: You need a plan!With over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk about the importance of planning for long range and short term goals. If you want to know more about Sheena's Productivity Pack you can find it here For...2022-06-2221 minThe Flaming Super Business Chat ShowThe Flaming Super Business Chat ShowEpisode One: In the beginning...With over 30 years in business between them join Sheena Whyatt of Kapow!, your Super Business Coach and Amanda Roulstone from Dragon Virtual Assistants, flaming good marketing support as they chat about the what, where, how and why of running your own business, the highs and lows, pitfalls and blessings and all the bits in between. Sheena and Amanda talk about how they started out in business for themselves and what they have learnt over the years.2022-06-0819 min