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The F Word : A Whyfield Podcast28 - Fun: building bold businesses, embracing adventure, and chasing your passionIn this episode, we loved sitting down with Becky Loto, business mentor, strategist, and the Founder of Tides Business. Becky has an inspiring journey that has taken her across the world, from Cornwall to Mexico and back again. She shares her experiences of building businesses (sometimes without a strategy) and how she discovered her true passion.Becky has an infectious energy that really gives you the hope that you can achieve anything you want to, but with a caveat that not every day is going to be a good day in business and that’s okay too. It...2025-02-1423 minThe F Word : A Whyfield Podcast27 – Fast growth: how a kitchen startup became a million-pound brandIn this episode, we got to sit down with Tom Woodley, Co-Founder and Managing Director of The Cornish Company. We’re sure you’ve already heard about The Cornish Company, but you might not have heard the incredible story behind it… yet! We start at the beginning, how The Cornish Company was founded just over four years ago, during the pandemic lockdown, with Tom and his brother, James. Having always had the idea of creating a Cornish ecommerce company, they knew they had to go for it while online shopping was booming. From their dad...2025-02-0725 minThe F Word : A Whyfield Podcast26 – Film: From passion to production – building a successful video business and reaching millionsIn this episode, we got to dive into the world of Film with Sam Oatey, founder of Oatey Media.We start by taking it back to the beginning, 2011 to be exact, talking about how Sam got into the Film industry, even though his Family were heavily into Farming. Once he discovered his passion for Film, he knew he could do something with it. Sam now works nationally and internationally, creating video for businesses, brands and corporate clients, as well as awareness projects like the viral video for Man Down which reached six million views in j...2025-01-3120 minThe F Word : A Whyfield Podcast25- Football: bringing Truro’s Football team homeIn this episode of The F Word, we talk all things Football with Rob Butland from Truro City Football Club, from Cornwall’s highest-ranking team not having a ground to play on in the county, to moving home to their very own stadium, with an average of 1500 spectators each match.We hear not only about Rob’s journey into the role he plays at the Football club but also the incredible journey that the team themselves have had, discussing both the highs and lows and how they plan to continue to improve. We dive into how C...2025-01-2418 minThe F Word : A Whyfield Podcast24 - Fun: turning your passion into your businessIn this episode of The F Word, we delve into how any passion, even ones that could be seen as a little ‘weird’, can be transformed into a thriving business, with our inspiring guest Cassie Kemp, owner of Cornwall Caricatures and host of the Work it Weirdo podcast. Cassie’s talent for drawing emerged at a young age. From a toddler, to now, and nearly a decade into her career, she is just as passionate about her business as she was when she first started. Growing up being both academic and creative, Cassie shares her journey...2025-01-1733 minThe F Word : A Whyfield Podcast23 - Food Miles: supporting local, reducing waste, and rethinking what’s on your plateIn this episode of The F Word, we explore the journey of Farm to plate, and everything inbetween, with Lucy Jones and Victoria Amran, Founders of The Cornish Food Box Company, and sisters! Lucy and Tor have created something truly special, all starting from a single veg box delivered out of the boot of Tor’s car, to becoming a pillar of Cornwall’s local Food movement. They are passionate about supplying good, local, and real Food to Cornwall from Cornwall, supporting local growers, Farmers, Fishermen, bakers, and makers, all while delivering the Food we should be eatin...2025-01-1039 minThe F Word : A Whyfield Podcast22 - Founder, Failure, Future: leading with resilience and cultivating FearlessnessIn this episode, we got to dig into Cornwall with John Brown, CEO of Cornwall Chamber of Commerce, and founder of Build The Fearless. John is a contagiously passionate advocate for Cornish business. In John’s words, we want and need to do more shouting about Cornwall… and do it draped in a St Piran’s flag!John shares his journey, from his early days with a short stint in journalism, to diving into the world of PR and Comms in agency, working internationally, and then Founding Don’t Cry Wolf, a B Corp agency, doing all...2024-12-1329 minThe F Word : A Whyfield Podcast21 - Festive Wellbeing: beyond the sparkle – Focusing on authenticity, connection, and balance at home and workIn this episode, we’re delighted to sit down with Amber Cowburn Armoogum, Founder of Working Well, Global Head of Wellbeing at the British Council, and Founding trustee of the Invictus Trust, as well as two-time Ted Talker, and passionate (and award-winning) workplace wellbeing trainer.Amber shares all things wellbeing, From her own Family experiences, and Founding of the Invictus Trust, into why she continued on the path to supporting others, in many different spaces and sectors, with their mental health and wellbeing.We discuss why authentic workplace wellbeing is so important, and needs to be at th...2024-12-0638 minThe F Word : A Whyfield Podcast20 - First Employee: a journey From Apprentice to DirectorSometimes taking that scary step can lead to something special! In this week’s episode of The F Word, we’re joined by our very own, Jess Crook! This is a notable ep for us, getting to chat to Jess, who has seen Whyfield through it all over the past ten years. Jess joined us as an apprentice in our tiny broom-cupboard-sized office of three staff, and then quickly moved her way up, gaining qualifications, taking on responsibilities, and guiding the team on her way. Now, she’s our Director of People and Development with a t...2024-11-2926 minThe F Word : A Whyfield Podcast19 - Flourish: navigating imposter syndrome, embracing authenticity, and preparing for a thriving FutureIn this episode, we’re joined by Helen Tite of iCareiMove.Helen shares her vision For how we can help ourselves and others Flourish – at work, in life, and in the moments when imposter syndrome creeps in. She’s on a mission to create workplaces and communities that empower women, support their health, and allow them to thrive with confidence and authenticity.We dive into topics like women’s health inequalities, why so many women are leaving the workforce, and how businesses can step up to support their Female employees better, understanding cycles, creating open conversa...2024-11-2233 minThe F Word : A Whyfield Podcast18 - Fluidity: how the power of coaching and conversation can propel you towards your dreamsIn this episode, we’re joined by Kate Clark, founder of Anchors Coaching. Kate walks us through what Anchor Coaching is all about, and why she decided to set up a business and dive into this new and exciting chapter, when Friends were telling her “why don’t you retire?”… it’s got a little something to do with living to 108… all is explained in the episode 🥰.We discuss the benefits of having a coach and how they can help if you if you’re Feeling stuck, overwhelmed, lacking confidence, approaching a milestone, or wanting something different...2024-11-1530 minThe F Word : A Whyfield Podcast17 - Free From Bias: Funding, Fairness, and Freedom to be who you areIn this episode, we get to chat with Matthew Kenworthy Gomes about the celebrations of Cornwall Pride over the years, and the impact it’s had on the people of Cornwall. As well as the progress we’ve made, and how Far we’ve come in terms of inclusivity as a county, we also delve into the ways in which progress still needs to happen to ensure EVERYONE Feels safe and can be who they are. Matthew also gives us a breakdown of the elements of the Intersex Progress Pride Flag and what each section represents. So, the...2024-11-0838 minThe F Word : A Whyfield Podcast16 - Furnish: crafting elegant, Flowing spaces with time-honoured techniques and beautiful designYour home should be a sanctuary – a space to breathe, to relax, to Feel at ease. It’s not about lavish interiors; it’s about creating a place where you can look around and say, “I love it here”. In this episode, we welcome Helen Grundy-Smith, owner and Creative Director of Cotton Mills, a design house offering Full-service interior design, specialising in bespoke and handmade. Helen’s journey in business is a little different than those who have joined us in previous episodes. Instead of a journey of building a business from the beginning, we talk about Hel...2024-11-0126 minThe F Word : A Whyfield Podcast15 - Flow: planes, trains, and empowered brains with the mindful magic of hypnotherapyGet ready to be captivated by Adam and his incredibly interesting work in hypnotherapy.In episode 15 of The F Word, we’re joined by Founder of Newquay Hypnotherapy, Adam Pearson, as he shares his journey of discovering hypnotherapy was his calling, and how it can help us break Free of those things that might be limiting us, From a phobia of Flying or wanting to quit smoking, to gaining confidence in public speaking. A client once said “I can’t get on planes, I take my daughter to the airport, but I don’t Fly. Do...2024-10-2531 minThe F Word : A Whyfield Podcast14 - Fortitude: tackling self-doubt and identifying your saboteurs to Finally Find confidenceWhen in doubt… speak to Lucy! The Academe’s co-founder, Lucy Cox, joins us for this empowering episode of The F Word, to share her passion for Finding confidence, and how it can improve your personal and professional life, from employee to CEO. If you’ve ever struggled with Imposter Syndrome, anxiety, low confidence, or anything that could be stunting your growth and your happiness, this episode is for you. Lucy’s positive outlook is contagious, but as with anything, this has been built from her own personal experiences and hurdles that she’s had to navigate...2024-10-1830 minThe F Word : A Whyfield Podcast13 - Focus: running a business with ADHDSit tight for this one… if you can. Today’s episode is all about Focus. Specifically, trying to navigate this with ADHD. October is ADHD awareness month, so what better time to sit down with an amazing business owner (or two!) to discuss what it’s like running a business with neurodivergence?Spoiler: it makes it really hard. BUT, it can also be a ‘super power’. You’re 300 times more likely to start your own business if you have ADHD, so that absolutely says something. In this episode, we get to chat to Tanya Blackman...2024-10-1137 minThe F Word : A Whyfield Podcast12 - Frequency: creating a community-Focused radio station with Familiarity, innovation, and FunWelcome to episode 12 of The F Word, where we’re joined by Richard Woods of Rewind Radio to discuss all things broadcasting in Cornwall. We landed on the word Frequency for this episode, but as it turns out, it’s suited more to the regularity of radio than tuning into a station on the airwaves… as Rewind is on DAB! But, we discuss the developments of this, the why, and how you can access it, all on the pod.We delve into how Richard came to start the station, his amazing studio space and team, and the...2024-10-0423 minThe F Word : A Whyfield Podcast11 - First Business: the highs, lows, and lessons of creating a company in CornwallWelcome to episode 11 of The F Word. Laura is joined by Abi and Jake From The Cornish Larder, as they delve into their shared experience of what it was like setting up a business in Cornwall, with neither of them having much of a business background, all from a genius idea one Christmas!Listen as Jake and Abi talk through the highs and lows From the very start of their business, working From a small space in the kitchen and spare room of Jake’s parents' house, to being in their second much bigger unit, now suppling th...2024-09-2731 minThe F Word : A Whyfield Podcast10 - Finesse: creating communication with joyful design and ‘good’ at the heartWelcome to the 10th episode of The F Word. In this episode, we get to chat to Michele and Angus about the creation of their brand in the midst of the 2020 pandemic – a lockdown hobby turned thriving business – with an amazing team, beautiful products, and now, their gorgeous rebrand to Good Tuesday.Listen as Angus and Michele talk through the process of the rebrand and name change, and why they decided it was the right time… it’s all about remaining critical in order to keep moving forward. Plus, we discuss B Corp, team work, and why good wor...2024-09-1334 minThe F Word : A Whyfield Podcast9 - Forecast: what could a Future with AI look like for your business?In this episode, we are joined by Chris Thomson of Marwick Marketing to chat about what things lie ahead in the world of marketing. When we mention the Future, this can only lead to a discussion on AI and how it may no longer be considered Futuristic or a ‘gimmick’, but something businesses will adapt in as soon as six months. So, how do we prepare?Listen as we discuss this and more, including what it’s like to be running a marketing agency, not only in Cornwall, but also in ‘the Meth capital of Canada’!We hope...2024-08-3039 minThe F Word : A Whyfield Podcast8 - Face-to-Face: why making in person connections can be the strongest Form of marketingThis is certainly a corker of an episode.Shane Solomon joins us for a very special episode of The F Word, talking about connections and why it’s important to get out there and meet people… and how it can lead you to rub shoulders with the stars.In all honestly, we nearly couldn’t get through this episode, the laughter was too much. You’ll have to watch to Find out why (sorry audio listeners).We really hope you enjoy episode 8 of The F Word. Connect with Shan...2024-08-2327 minThe F Word : A Whyfield Podcast7 - Female: giving women a space to talk business and break barriersWelcoming Sophie Gratton, from Girls in Cornwall Business, to the 7th episode of The F Word.It’s no secret that Sophie has been taking the Cornish business networking circuit by storm, giving women a place in which they can connect as well as share their stories, gain confidence, collaborate, and talk about things that you wouldn’t necessarily Feel safe to share in certain environments.Listen as Sophie shares what led her to this line of work and the challenges she has come across while running a business. Plus, how she has been able to b...2024-08-0923 minThe F Word : A Whyfield Podcast6 - Force: Female empowerment from Cornwall to the Cosmos!Oh, do we have an episode for you!We are delighted to welcome Jess Ratty on to The F Word this week, from Halo.Jess can only be described as a Force. She’s oozes ambition, strength, positivity, drive, and passion. In her own words “I’m that hungry for it, I just go For it”.Jess joins Laura to chat about everything from keeping that spark alive and plans For the USA, to the many challenges in business, including a very honest conversation about money… something that can absolutely be a topic to tread across lightly, b...2024-08-0233 minThe F Word : A Whyfield Podcast5 - Friends: why your brand is Far more than just a logo, it’s the bones of your business.Join Kelly Thomas, of Friends, as she shares her honest outlook on brand. What is it and how important it is for your business? SPOILER ALERT… very!Laura and Kelly have known each other since almost day one of Whyfield. When they met at a business show, Kelly took one look at the Whyfield brand and almost gasped in horror. Kelly isn’t afraid have honest conversations with her clients and Friends about how they can elevate what they’re already offering and develop the work they’ve already put in. You don’t have to completely rebrand to...2024-07-2635 minThe F Word : A Whyfield Podcast4 - Food: what is the rule of three in hospitality?Welcome to episode four of The F Word, where we’re diving into Food with Rupert Cooper from Philleigh Way Cookery School and Cove Café.Listen as Rupert shares his journey from rugby player to chef, and what inspired him to make the move to the culinary. Plus, what is the ‘rule of three’? What is the importance of balance and taking breaks? And, what sporting personality trait helps push Rupert in his business life? Find out about this, among other strategies, including looking after your customers and ensuring they have the best experience possible to keep them re...2024-07-1922 minThe F Word : A Whyfield Podcast3 - Fitness: why going to the gym means more than training in front of a mirrorA warm welcome to episode three of The F Word, chatting all things Fitness with Krev Performance’s James Earp and Dylan Myers.Fitness is always a topic on everyone’s lips, especially now as looking after yourself has become the new ‘cool’. Laura chats with the brains (and muscles, of course!) behind Krev as they uncover the true ‘Why’ behind going to the gym, besides wanting to look your best. What is the best motivator to get the most of training at the gym?Did you know Krev Performance has no mirrors?As well as t...2024-07-1224 minThe F Word : A Whyfield Podcast2 - Flexibility: live and work from anywhere in the world!Welcome to episode two of The F Word, featuring Harriet Frost from Grit Culture.In this episode, Laura and Harriet chat all things Flexibility, what that means at Grit Culture with team and clients across the globe, how to navigate different time zones, and the ‘pinch me’ moments of being in a business with great people doing cool things.Harriet is always a breath of Fresh air, and we’re so chuffed that she was able to join us on to the pod. You don’t want to miss this one.Enjoy episode 2 of The F...2024-06-2822 minThe F Word : A Whyfield Podcast1 - Future Planning: why strategy is your new business best friendWelcome to the very first episode of our The F Word, brought to you by Whyfield.In this episode, Laura is joined by Chris Whitley of Figure 8 Consulting. Chris talks us through the planning that gets you to where you want to be in your business. We chat about what strategy really means, and why it’s essential for growth.Whether you’re just starting out, needing a change, or moving towards something big, creating a plan with your goals, and the reasons behind them, is key.Enjoy our first episode of The F Wo...2024-06-2124 min