Wiemer Snijders - Podcast Details

Shows

Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastThe Banana Principle: Why Loyalty Programs Are Rotten To The CoreI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Unlock profitable growth by mastering evidence-based marketing principles shared by a marketing maverick who has been catapulting brands to new heights for over fifteen years.Wiemer Snijders, a sought-after guest lecturer across Europe’s elite business schools and author of a game-c...2023-10-0337 min

Bulletproof EntrepreneurS02E13 Question Everything - the mantra used by Ian Humphris to fuel his marketing scale-up and £23 million exit.Send us a textIan is an entrepreneur who built and, after 7 years, sold a highly successful marketing agency for £23 million. In this episode, he shares the lessons learned on his journey so far.Ian had a postcard on the wall beside his desk at his first job with 2 words on it - “Question Everything” - and he’s lived his life by that mantra ever since.A deep thinking entrepreneur who has always challenged conventional thinking, and so I let the tape run as he was sharing so much wisdom. Y...2023-06-011h 31

Grow OpHow to Eat your Greens, Wiemer SnijdersThis week on APG Grow Op's Summer School, as part of our Strategy Toolkit series, we spoke to Wiemer Snijders on How to Eat Your Greens 2022-07-1243 min

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast[BEST OF] How to Build a Credible Personal Brand from ZeroI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three years of making that decision, he’d w...2022-03-1553 min

Call To ActionWhy everyone hates marketers according to one of the most maverick marketers on the planet, Louis GrenierThis week we’re leading the frontline charge against marketing B.S. by catching and conscribing the fiery Frenchman and frère from another mère, Louis Grenier. Quite simply one of the most maverick marketers on the planet, Louis’ mega-successful marketing podcast, Everyone Hates Marketers, has over 1 million downloads and interviews industry giants like Seth Godin and Mark Ritson. Lend us your ears for a riotous rendezvous on why everyone really hates marketers, being radically different, how to up your Tinder game, the problem with looking at your own belly button, misquoting Richard Shotton, psychographics, and a bike shed load more...2021-05-2858 min

MKTProfTomElmerPodcastWiemer Snijders - Commercial Works Partner, Editor of Eat Your Greens - on Scientific MarketingLow vs high engagement. The banana. Distinct vs Differentiate. Marketing is about helping you sell more. Successful Career Tips.2020-11-2359 min

Everyone Hates Marketers | No-BS Marketing & Brand Strategy PodcastHow to Build a Credible, Personal Brand From ZeroI’m so f*cking happy to announce that my book, Stand The F*ck Out, is officially available for PURCHASE! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***When Wes Bush left a job that he hated, he knew he had to pursue something that would give him the energy and drive to work at it consistently every day.Within three years of making that decision, he’d w...2020-09-2253 min $Let\'s talk branding$ Let's talk brandingGreatest hits - What I've learned so far from the podcast.In this compilation episode, I walk you through some of the most valuable lessons I've learned from the last podcast season. I connect the different lessons from brand builders such as Byron Sharp, Jenni Romaniuk, JP Castlin, and many more.Here's a list with all the episodes featured:Byron SharpJenni RomaniukPhil BardenMark PollardClaire StricketDarren ColemanWiemer SnijdersRyan WalmanRory SutherlandIf you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can a...2020-07-3040 min $Let\'s talk branding$ Let's talk brandingWiemer Snijders - Understanding patternsWe talk about:Wiemer's book: Eat your greens or read the review hereByron Sharp's book: How brands growSurvey designThe Juster scaleThe art of statistics by David SpiegelhalterLooking for similarities in stead of differencesPhilip Kotler, the godfather of segmentationThe link with politics If you liked this episode, I would really appreciate a rating on Itunes. Make sure to subscribe to the podcast to get the weekly episodes at your doorstep. If you want the deeper, juicier insights you can also subscribe to the newsletter here . This episode is sponsored by Holabrief, The go-to platform for creative briefs. If yo...2020-05-251h 14

The Zac Anesbury Show: Your Marketing PodcastThe Zac Anesbury Show #3 (Wiemer Snijders)Weimer Snijders is editor of Eat Your Greens. Talking with Zac, they both found out that they share the same love for marketing science and, maybe more importantly, passion for translating and applying that knowledge to a more practical and industry context. In this episode you will find a lot about Weimer, his career and his view on the current topics in marketing and economics. ***Did you enjoy the podcast? If so, please take the time to leave a show review on your podcast streaming platform. The short amount of time will increase traffic t...2020-01-051h 16 $Let\'s talk branding$ Let's talk brandingJP Hanson - From business to brand strategyJP Hanson is the chief executive for international consultancy Rouser, a globally recognized authority on business and marketing strategy, columnist for MarketingWeek and a popular headline speaker. He has delivered keynotes at events all over the world, from Reykjavik to Mumbai and London to Dubai, always with an entertainingly no-nonsense approach. Both a marketer and a lawyer, he is known for his firm belief in critical thinking, observable evidence and complete freedom from hype.We talk about:The Rouser manifestoPositioning vs DistinctivenessLong term vs Short term brand buildingThe definition of brandingTactics vs StrategyHow to understand business...2019-11-041h 02

Marketing Today with Alan Hart175: Fact-Based Thinking to Improve Your Brand's Health with Wiemer SnijdersDuring this 175th episode of “Marketing Today,” host Alan Hart interviews Wiemer Snijders, author, editor, and curator of the book "Eat Your Greens: Fact-Based Thinking to Improve Your Brand's Health." With an emphasis on a scientific-based, self-learning, Snijders brought together a collection of incredible people to share a variety of perspectives on topics around branding and marketing. Today on the show, Snijders focuses on the creation of the book, what it took to pull it together, and the insights from so many innovative thinkers, especially those that base their findings on scientific facts.Snijders explains the structure of t...2019-10-1646 min

Call To ActionThe Dutchman with a famous banana, Wiemer Snijders talks on how the scientific approach is helping to turn around marketing This week we’ve caught Wiemer Snijders. A Dutchman with a famous banana, Wiemer is one of the most prominent figures at the forefront of Marketing Sciences. Currently a Partner at The Commercial Works, he recently published Eat Your Greens: Fact-Based Thinking to Improve Your Brand’s Health, which features contributions from 35 of the world’s top marketers, including the likes of Byron Sharp, Mark Ritson and Bob Hoffman. Listen to him talk on how the scientific approach is helping to turn around marketing, the possible root causes of the lack of long-term strategic thinking in the in...2019-06-141h 11

Sweathead, A Strategy PodcastStrategy Upon A Strategist (ZeeMELT) - Walk And Talk, Central ParkA quick look at the ZeeMELT Conference in Mumbai this week just after I arrived back in NY. It includes a brief summary of talks by Faris & Rosie, Laura Bambach, Vicki Ross, Dave Trott, Kate O’Neill, Mr Sodhi, Samuel Scott, Fernando Machado, Rodger Beekman, Gerardo Mazzeo, JP Hanson and Wiemer Snijders. Complete with at least 200 mistakes and mispronunciations. Shout-outs to Payal, Sanika, Tushar, and Animesh for hanging out and to the Kyoorius crew for bringing us out - Rajesh, Anant, Pakhi, Nupur. P.S. My currency conversion was horribly wrong - where I mention $800 it’s closer to $8 For more...2019-06-0157 min

Call To ActionMarketing strategy, brand purpose and the problem with online advertising with Fredrik HallbergAfter traversing lakes, vast boreal forests and glaciated mountains, we finally caught up with the charismatic Fredrik Hallberg. Being born in the most boring town in Sweden, Köping, propelled Fredrik to leap into the world of computers, and ultimately the internet, just to find something interesting. Fast forward in time, and he is now a seasoned Marketing Strategy Director and Management Consultant with more than 20 years of experience consulting Fortune 500 companies, digital start-ups, tech giants and domestic brands. A popular speaker at many public seminars and lectures, Fredrik has also just taken a br...2019-05-031h 13

LAWsome by ConsultwebsEat Your Greens!We talk about strategy vs tactics and how marketing can grab the wheel, then we dig in with author & international master-marketer, Wiemer Snijders, to talk about the book “Eat Your Greens,” and learn how lawyers can grow their brands. NEWS - http://bit.ly/2WpAc1S GUEST - http://bit.ly/EatGreensLAWsome © 2019 Consultwebs 2019-04-3057 min

Call To Action"Strategy first, tactics later, brand always" with JP HansonHot on the heels of our maiden podcast, we collar JP Hanson. He is the CEO and co-founder of Rouser, an international strategic consultancy firm headquartered in Stockholm, where he works making client brands better, not just bigger, and stresses that his singular goal is to build client profit. If this wasn’t enough, he contributes to outlets such as The Drum and the IPA’s EffWorks, and is increasingly delivering entertaining, no-nonsense talks across the globe, as well as being a qualified lawyer. The Rouser Manifesto, built on; ‘Strategy First, tactics Later. Brand Al...2019-02-2257 min

Sweathead, A Strategy PodcastFive Critical Marketing Facts - Wiemer Snijders, ConsultantMarketing consultant Wiemer Snijders recently gathered some of his favorite brains into a book. The book is a call to marketers and strategists of all kinds to deploy more evidence and more facts in their work. The book's name is "Eat Your Greens". It is available through Troubador. We discuss: 1. The 5 most useful fact-based ideas to marketers right now 2. The allure of consulting models and diagrams 3. Marketing's credibility issue You can find Wiemer here: https://twitter.com/wiemersnijders For more strategy talk: 1. Strategy newsletter: http://www.markpollard.net/email-newsletter/ 2. Strategy drawings: http://www.instagram.com/markpollard 3. Strategy Twitter: http://www.tw...2019-01-1335 min