Shows
Masterful FoundersThe Right Way to Sell SaaS in the Early Days - Advice from a Serial EntrepreneurWhat if selling before building was the real key to SaaS success?
In this episode, I talk with Deepak Shrivastava from Sunrise AI, a seasoned B2B founder who has built multiple companies by breaking the rules of traditional sales and marketing. Forget the funnel of marketing → SDRs → sales → customer success. Deepak explains why that model fails today—and what to do instead.
We cover:
💡 Why selling before building works
📉 The death of the traditional B2B funnel
⚠️ Why outsourcing too early kills momentum
📬 Authentic outreach that cuts through AI noise...
2025-09-2552 minMasterful FoundersReddit for SaaS: How a SaaS Founder Got Clients Using Reddit (Without Ads)Crypto SaaS founder Stefan Tabakov reveals how he grew his startup using Reddit—without ads. Learn how helpful posts, trust-building, and community funnels turned Reddit users into paying customers. Perfect for founders in crypto, SaaS, or regulated markets looking for growth outside paid ads.
We break down the playbook step by step:
🔒 How to grow when you can’t use Meta or Google Ads
💬 Why helpful comments beat viral posts
👤 Building a Reddit profile that converts (without spamming)
🔁 Turning Reddit threads into Discord members and buyers
🔥 How to handle trolls an...
2025-09-1757 minMasterful Founders7 Proven Ways to Finance Your SaaS Startup - Emil Wargelius (EP58)How can you fund a SaaS startup without giving up control too early?
In this episode, Emil Vargelius shares 7 proven funding strategies founders are using in 2025.
We cover:
Bootstrapping and customer funding for early traction
Grants, loans, and other “soft money” options
Freelancing or side gigs to fuel growth
When and how to approach equity investors
Why building investor relationships early is critical
You’ll walk away knowing exactly which funding path fits your stage, how to avoid common traps, and how to secure capita...
2025-09-1642 minMasterful FoundersSelling a SaaS Startup: Hard Truths from 2 Real Exits - Peter Fedoročko EP-57Thinking of selling your SaaS startup?
In this candid interview, serial entrepreneur Peter Fedoročko shares the unfiltered truth behind two real SaaS exits. Learn what really happens during due diligence, how buyers evaluate your startup, and why selling isn’t the finish line—it’s just the beginning.
Peter shares mistakes to avoid, how to prepare your team, and what makes a SaaS business acquirable. If you’re a founder thinking about your exit strategy, this is a must-watch.
✅ Insider tips on LOIs (Letter of Intent), earnouts, and employee dynamics
✅ Real-life advice from selling...
2025-09-0941 minMasterful FoundersHow to Turn Trends Into Big Opportunities (Insights from 30+ Years)Big trends can make or break a startup. Get in at the right time, and you lead the market. Get in too early, and you fight an uphill battle.
Michael knows this well. He’s launched businesses in the earliest stages of major trends: sometimes perfectly timed, sometimes too early. Learn his biggest lessons on how to make the best out of trends.
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: https://masterfulhub.com/
Connect with Us:
- Host: https://www.linkedin.com/in/w...
2025-09-0937 minMasterful FoundersHow Startup Accelerators Can Unlock Explosive GrowthImagine landing great clients, boosting your credibility, and getting insider advice. That’s what a good accelerator can do for your startup.
🎯 In this video, you’ll learn:
- How to find the right accelerator for your SaaS startup
- The requirements most top programs look for
- Proven strategies to boost your chances of getting accepted
- How to maximize every stage of the accelerator experience
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support:
https://masterfulhub.com/
...
2025-08-2632 minMasterful FoundersHow Branding Helps You Win Clients and Grow FasterWant your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results.
In this episode, you’ll discover:
How to create a brand that generates leads 24/7
Ways to blend education, entertainment, and sales for higher engagement
Smart audience warm-up strategies that improve conversions and reduce ad spend
Get full access to our SaaS growth community for just $5/month — step-by-step courses, proven tactics, and peer support: http://masterfulhub.com
Guest: https://www.linkedin.com/in/mia-bastos/
2025-08-2037 minMasterful FoundersClosing $100K Clients as a SaaS Founder (Insider Breakdown)Closing $100K Clients as a SaaS Founder is about navigating the long, complex world of enterprise sales, aligning with internal champions, and building trust across departments. In this episode, you’ll hear the real, insider breakdown.
Our guest, Tom Blake, shares what it actually takes to succeed in founder-led sales, from 12– to 24–month deal cycles to the trust signals that enterprise clients look for before signing.
What You’ll Learn:
How to land enterprise clients
The internal politics behind B2B sales
How to qualify decision-makers
Why trust, n...
2025-08-1951 minMasterful FoundersHow the Book "The Winner Effect" Changed His Entrepreneur MindsetMoreno Franjkovic reveals how The Winner Effect can reshape how founders think about power, success, and leadership.
You’ll learn how to:
Understand how power changes the brain and decision-making
Apply neuroscience insights to improve leadership and strategy
Use The Winner Effect principles to grow as a founder or entrepreneur
Join our SaaS founders’ community for $5/month and get step-by-step courses, proven strategies, and peer support: http://masterfulhub.com
Guest:
https://www.linkedin.com/in/moreno-franjković-6b7717237/
https://chatbots.seaspace.ai/
Time...
2025-08-1522 minMasterful FoundersCharging SaaS Users the Smart Way: Business Models for AI StartupsPricing can make or break your startup. In this interview, Diego Regules shares lessons on designing business models that attract users, keep costs under control, and scale with your SaaS.
What You'll Learn:
📱 Why subscription fatigue frustrates users and why hybrid models can be more sustainable
💸 The hidden risks for AI startups: every API call costs money, and wrong pricing can make bills skyrocket
⚖️ How to balance free plans, freemium, and premium tiers without losing money on heavy users
📊 The importance of customer acquisition costs and lifetime value when designing pri...
2025-08-1328 minMasterful FoundersThis Founder Bounced Back After Brutal Betrayal (EP62)In this SaaS founder story, Douglas Lim (Memberply) reveals how he rebuilt a bootstrapped SaaS after a co-founder stole the entire codebase, transforming despair into a successful Shopify app while mastering the art of entrepreneurial resilience and handling messy co-founder issues.
What you’ll learn
– The night his co-founder walked off with the repo – and how Doug rewrote the product in 5 a.m. sprints for eight months
– Practical guardrails for choosing, managing, and legally protecting co-founders
– Why a tightly scoped architecture beats premature microservices for bootstrappers
– Leveraging ChatGPT/Copilot as a “first hire” to ship faster without e...
2025-08-0757 minMasterful FoundersSmart Branding Tips for SaaS Startups - Content That ConvertsWant your SaaS brand to attract customers without chasing them? Mia Bastos shares how to combine authenticity, platform strategy, and ads that deliver results. In this episode, you’ll discover:
- How to create a brand that generates leads 24/7
- Ways to blend education, entertainment, and sales for higher engagement
- Smart audience warm-up strategies that improve conversions and reduce ad spend
Get full access to our SaaS growth community for just $5/month, step-by-step courses, proven tactics, and peer support: http://masterfulhub.com/
Guest: https://www.linkedin.com...
2025-07-1549 minMasterful FoundersBuilding a Startup at 17 - What Happens When You Join an Accelerator (EP60)What’s the real value of a startup accelerator - and how do you get in as a student or teen founder?
In this episode, Remus shares how he and his co-founders joined a startup program at just 17 years old, built a cybersecurity startup from scratch, and landed a €150,000 investment. From business mindset shifts to learning the hard way why user interviews matter, this is a raw and insightful story for early-stage founders.
🔑 Key Topics
🔹 What startup accelerators really offer (besides money)
🔹 How to prepare and get accepted - even as a student
🔹 Why a s...
2025-07-1037 minMasterful FoundersGrowing a Startup with Network Effects - What No One Tells You About (EP59)Is launching a dating app with no big budget even possible?
In this episode, Jesse Hayward shares his raw, unfiltered journey of building a dating app startup driven by network effects. From getting banned on Tinder to creating his own platform and learning marketing the hard way, Jesse opens up about guerrilla tactics, early mistakes with agencies, and what really moves the needle in local user growth. If you're a startup founder navigating matchmaking apps or any platform that requires both sides of the market, this conversation is packed with gold.
📌 Learn how to grow in loc...
2025-07-0350 min
Startup Stories from the TreehouseThe Startup Playbook: Lessons in Focus, Trust, and Experimentation S03E12Building a startup is a thrilling high-wire act—one misstep, and you’re out. In this episode of Startup Stories from the Treehouse, hosts Todd Gagne and Wilhelm Laubach deliver a masterclass for early-stage founders navigating the toughest challenges: finding product-market fit, managing scarce resources, and standing out in a crowded market. Learn how to get laser-focused on solving one problem for one audience, run marketing like a series of science experiments, and build trust before you sell. Discover why clarity in messaging, winning the short game, and using AI wisely are non-negotiable for growth. With lessons from improv and...
2025-06-1952 minMasterful FoundersHow Remote Freelancers Can 10x Your Startup Growth - Elena Zangeeva - EP56Want to know how remote freelancers can 10x your startup growth?
In this episode, we talk to Elena Zangeeva, an international HR and remote team expert with 12 years of hands-on experience building high-performing global teams.
Learn how to manage remote freelancers, avoid common mistakes, and unlock massive potential by improving communication, motivation, and culture.
Whether you've struggled with disengaged remote workers or you’re looking to scale your startup efficiently, this conversation is full of actionable advice tailored for startup founders.
🎯 Topics:
📡 Remote team engagement
🧩 Freelancer m...
2025-06-1934 minMasterful FoundersThe Startup Sales Mindset You Need to Close Bigger Clients Struggling to sell your product to big companies?This episode dives deep into how early-stage founders can build trust and land enterprise clients – without sounding salesy.Join conversation with Matt Doughty as he unpack lessons from years of enterprise sales, sharing raw stories, mistakes, mindset shifts, and practical frameworks that actually work. Whether you're just starting out or trying to scale past founder-led sales, this one's packed with gems.👇 Here’s what you’ll learn:✔ Why selling to enterprise clients is a different game✔ Changing your mindset around sales✔ How to run better discovery calls ✔ Sales tips for introverted or hesitant found...
2025-06-1250 minMasterful FoundersMarketing Consultation for a Cycling App Startup🚴 In this episode, I consult Valentino Sturba, co-founder of the Italian startup XOA – a smart maintenance and tracking app for passionate cyclists.
We dive into how to position and promote a niche SaaS product, build traction on a limited budget, and leverage strategic partnerships with workshops, micro-influencers, and cycling clubs.
If you're building a niche product and need a step-by-step marketing playbook - from local launch to European growth - this conversation is packed with actionable insights.
🎯 Topics include:
🔥 How to launch a SaaS product with a €20K marketing budget
📍 Why start...
2025-06-0548 minMasterful FoundersYour SaaS Needs a Soul – Start Telling Its Story | How to Grow with Storytelling - Mike GarnerWhat if storytelling is the most powerful marketing tool your SaaS startup isn’t using yet?In this episode, copywriting and storytelling expert Mike Garner joins host Wilhelm Laubach to reveal how SaaS founders can build trust, create emotional connections, and stand out in crowded markets—all by telling real, human stories.Whether you’re launching a new AI product or scaling your SaaS tool, learn how to move from bland, feature-heavy messaging to authentic storytelling that drives growth.🎯 In this episode, you’ll discover:- Why storytelling in SaaS marketing creates stronger customer loyalty- How to find and shape your...
2025-05-2142 minMasterful FoundersThe Sales Strategy Every Startup Founder Needs to Hear - Mikita Martynau - EP49Sales isn’t something you’re born with - it’s a mindset you can build.In this episode, Mikita Martynau breaks down how early-stage founders can validate their idea, talk to the right people, and close their first clients - before even launching a product.🧠 You’ll learn how to:❌ Avoid the most common mistakes in early sales🗣️ Talk to users without sounding desperate🧩 Build your first repeatable sales process - even if you're an introvert🚀 This episode isn’t just about landing clients. It’s about creating something people genuinely want.#salesmindset #saas #saasmarketing #entrepreneurship #startups Connect with Mikita Martynau:https...
2025-05-1251 minMasterful Founders10 Lessons on Getting Clients Through Networking - Dennis d’Entremont - EP48Can deep, authentic relationships outperform cold marketing?Dennis d'Entremont of Southwest Tech Solutions thinks so — and he has over 20 years of B2B experience to back it up.In this episode, we explore the human side of client acquisition, what trust really means in business, and why empathy outperforms growth hacks every time.📌 Topics covered:– Building trust in a digital-first world– How introverts can thrive at networking– Why referrals still beat ads in most industriesIf you're building a business and want to attract clients who stay loyal — this one’s for you.#BusinessGrowth #B2BMarketing #ClientRelationships #EntrepreneurTips 👩💻 Contact Dennis:https://www.linkedin.co...
2025-05-0839 minMasterful FoundersFind the REAL Pain – Sell Your SaaS Like Crazy (EP47)As a SaaS founder, one of the biggest reasons your product isn't selling like hotcakes isn't your features, pricing, or even your tech – it's that you're not solving a real, validated problem.
In this video, I sit down with entrepreneur Huxley Peckham, who built a SaaS product around an AI assistant by doing one thing exceptionally well: finding the real pain point his audience couldn't ignore.
We break down:
- Why identifying the right pain is 80% of your success
- How to validate ideas before building anything
- Real ex...
2025-05-0640 minMasterful FoundersThe Podcast for SaaS and Tech Founders - Lessons to Grow Your Startup (TRAILER)Are you a tech or SaaS founder looking to grow faster and avoid common mistakes? This podcast is made for you!
Learn essential lessons on marketing, psychology, and AI - powerful tools that can make or break your startup journey.
Hosted by Wilhelm Laubach, a seasoned on-demand marketing director with 15+ years of experience, we dive into real stories from founders and top specialists. Discover the critical aha moments that changed their startups - so you can skip the painful learning curve.
🚀 Understand people better. Master your mindset. Build smarter, grow faster.
...
2025-04-2802 minMasterful FoundersWhat Are AI Agents & Why Founders Should Care - Veronica Nigro (EP46)🎥 In this episode, I sit down with Veronica Nigro, co-founder of MakeInf, to explore the fascinating world of AI agents — what they are, how they work, and why they could completely change how startups operate.
Veronica shares her journey from building predictive models for Formula 1 races to launching MakeInf, an open-source library and serverless cloud for AI agents. If you've ever wondered how AI agents go beyond chatbots, how they automate complex workflows, or how developers are using them to build smarter systems — this is the episode for you.
Whether you're a technical founder, indie hacker...
2025-04-2834 minMasterful Founders€1.6M Raised Without a Sales Background – Here are the Lessons (EP45)What makes investors say “yes” to a €1.6M round?
Jorrit Willaert from URImesh didn’t have a polished pitch, but he had something better: traction, positioning, and a strong vision.
In this conversation, we unpack what actually worked — not the theory.
Learn how to:
– Validate your product in a boring, high-value niche
– Turn cold outreach into real client meetings
– Build momentum and create FOMO among investors
– Avoid common fundraising mistakes (like raising too early)
This is a playbook for SaaS founders who want to scale fast and...
2025-04-2848 minMasterful FoundersCybersecurity for Founders: Protect Your SaaS from Day 1 (EP44)🔐 How to Protect Your Startup From Cybersecurity Disasters – A Practical Guide for FoundersAs startup founders, we often prioritize product, marketing, and growth... but there’s one silent killer we tend to ignore: cybersecurity.In this conversation, I sit down with Tom, an ethical hacker and cybersecurity expert with over 20 years of experience, to explore the most common (and avoidable) security mistakes that startups make – and how you can build a secure foundation from Day 1, without becoming overwhelmed or paranoid.We cover:- What cybercrime-as-a-service means and why it’s a real threat to even small businesses- How to choose the right s...
2025-04-2159 minMasterful FoundersHow to Get Your First B2B Clients – Even If You’re Still Building the Product – Masha Masseyeva EP43In this episode, I sit down with Masha Moisseyeva, founder of a B2B SaaS startup helping tech companies comply with EU cybersecurity regulations. We talk about how she landed her first 6 paying clients, validated her idea in just 3 months, and built a product after understanding the real problems in the market.📌 Whether you’re just starting out with a software product or you’re trying to pivot your existing startup, this conversation is packed with actionable strategies and honest insights.#saas #clientacquisition #startups #SaaSMarketing #B2BSaaS
2025-04-1754 minMasterful FoundersHow to Choose the Right Business Partner (So You Don’t Regret It) EP42Want to grow fast and avoid startup failure? It starts with the *right people*. In this interview with Pavan Konanur, co-founder of Hoja.ai, we break down exactly how he chose his co-founders, what mistakes to avoid, and how their app reached 60,000 downloads in just three weeks. Learn how to build a team that won’t hold you back — and how to launch faster with less risk.✅ Find the right co-founder✅ Balance creativity & execution✅ Avoid team conflict✅ Make faster launch decisions#StartupTips #BusinessGrowth #Entrepreneurship #TeamSuccess ✨ If you’re an early-stage founder trying to get your first users, this episode is for you. It’s...
2025-04-1454 minMasterful FoundersHow to Launch Your AI Tool Faster & Smarter - Lessons from Ethan Bloom (EP41)Behind-the-scenes journey of building Acedit.ai, an AI-powered Chrome extension that helps people feel confident and prepared in online interviews. From late-night coding sessions to nailing product-market fit, Ethan opens up about the struggles, lessons, and wins along the way.
🔑 What you’ll learn:✅ Why Ethan built Acedit.ai and how it helps job seekers in real time✅ The importance of shipping early (even when it feels unfinished)✅ Smart ways to collect user feedback and analyze product performance✅ SEO growth hacks that actually work (especially for startups!)✅ B2C vs B2B strategies and lessons learned✅ Real talk about market...
2025-04-1053 minMasterful FoundersHow the Buyer Persona (Ideal Customer) Can Make or Break Your Startup - Samuel Davis (EP40)What if the real reason your startup isn’t growing… is that you’re targeting the wrong people?In this powerful episode, Sam Davis (co-founder of Blunge.ai) opens up about the underestimated success factor that nearly derailed his AI startup: getting the buyer persona wrong.We unpack the emotional rollercoaster of speaking to “interested” users who never buy, chasing feedback from the wrong crowd, and how a single power user changed everything.If you’ve ever felt lost in product development, drowning in feedback, or struggling to find your audience — this is for you.🎯 Key topics:The danger of vague buyer pe...
2025-04-0341 minMasterful FoundersThe Real Story of Our First SaaS Startup: Wins, Failures & Hard LessonsOur first SaaS startup was anything but smooth. We faced feature creep, financial struggles, and tempting opportunities that weren’t what they seemed.
In this story, Wilhelm unpacks the mistakes, the wins, and the crucial lessons for every entrepreneur looking to avoid common pitfalls.
Connect with Wilhelm:
https://www.linkedin.com/in/wilhelmlaubach/
https://www.masterful.info/
#SaaS #StartupJourney #Entrepreneurship #TechStartup #StartupMistakes #Bootstrapping #BusinessLessons #StartupLife
2025-02-2734 minMasterful FoundersHow to Build an Irresistible Offer (EP39)
Want to know why most startups fail and how to avoid their mistakes?
In this episode, we dive deep with Arias WebsterBerry, founder of Launch Ignition, who shares his 15 years of entrepreneurial experience and reveals the three critical areas where most startups struggle.
Key Topics Covered:
🎯 Creating Your Perfect Avatar: How to identify and understand your ideal customer
💰 The Million Dollar Message: Crafting a compelling pitch that sells
🎁 Building an Irresistible Offer: Why great ideas don't sell themselves
🤖 The Power of Automation: Setting up systems for scalability
📈 Establishing Predictable Lead Sources
💼 Overcoming Sales Anxiety: Why avoiding sales means avoiding business
Remember...
2025-01-3045 minMasterful FoundersHow Mindfulness Drive Entrepreneurial Growth (EP38)What’s the most important factor for business success? Hint: It’s not technology or AI. In this episode, we explore the transformative power of mindfulness, compassion, and building human-oriented relationships in business with an expert Dr. Bruno Roque Cignacco.
Key topics covered:
🌟 How mindfulness can boost creativity and decision-making.
🌟 Why compassion creates trust and leads to long-term success.
🌟 The impact of fear-based workplaces versus psychologically safe environments.
🌟 The principles of the "prosperity mindset" and adding value for all stakeholders.
🌟 The role of gratitude, generosity, and ethical practices in modern entrepreneurship.
Whether you’re a startup founder or seasoned entrepreneur, this co...
2025-01-231h 23Masterful FoundersSmart PR Tactics for Cash-Conscious Startups - PR Expert Jonathan Mest (EP37)
How can startups harness PR as a powerful marketing tool, even on a shoestring budget?
This episode dives into the essentials of public relations for startups.
Key Topics Covered:
🤝 Why PR isn't just for big companies
📖 The advantages of authentic storytelling over traditional ads
✍️ How to create compelling narratives to grab media attention
💡 Real-life examples of startups using PR successfully
🤖 The role of AI in crafting pitches and finding the right media
💰 Tips to secure press coverage without breaking the bank
If you’ve ever thought PR was too expensive or complicated, this episode will change your perspective!
#StartupMarketing #PublicRelations #Entr...
2025-01-1641 minMasterful FoundersSales Tips Every Entrepreneur Needs to Know - Master B2B Sales (EP36)Want to know how to effectively sell your B2B product or service without feeling like a pushy salesperson?
In this episode, we dive deep into B2B sales strategies with Blagovest Alexandrov, a sales veteran with 20 years of experience across Europe.
He shares invaluable insights on everything from cold calling and LinkedIn outreach to face-to-face networking, specifically tailored for startup founders and entrepreneurs.
Key Topics Covered:
📞 Cold calling mastery and handling rejection with confidence
💬 LinkedIn outreach that actually gets responses
🤝 Face-to-face networking secrets at industry events
👥 H...
2025-01-091h 15Masterful FoundersAvoid These Startup Branding Mistakes & Build a Reputation that Lasts - Bonnie Caver (EP35)Want to know how successful startups build powerful reputations that attract customers, talent, and investors?
In this episode, brand strategist Bonnie Caver shares her 20+ years of experience helping companies build and maintain strong reputations.
Learn why reputation is more than just managing perceptions - it's about strategically creating what you want to be known for.
Key Topics:
🎯 Why reputation is currency for your business
🔄 The difference between managing and building reputation
🏢 How company size affects culture and communication
🎯 Common breaking points in startup growth (75, 150, 250 employees)
💡 The importance of having a clear brand focus vs trying to be everything
🤝 How to handle stakehol...
2024-12-1955 minMasterful FoundersHow to Handle Narcissistic People in Business - Kristina Vuteva (EP34)Are you wondering how to spot and handle narcissistic people in your business life? In this episode, psychology expert Kristina Vuteva shares invaluable insights about working with narcissistic personalities in business settings.
Key Topics:
🔹 How to recognize narcissistic behavior in business
🔹 The "mirror tactic" - why narcissists connect so quickly
🔹 Why narcissists can be great achievers but dangerous partners
🔹 Setting boundaries while maintaining professional relationships
🔹 Real-life examples of narcissistic behavior in startups
🔹 How narcissists influence team dynamics and company culture
🔹 Strategies for protecting yourself while working with narcissists
Expert Tips:
🔸 Don't avoid narcissists - learn to work with them strategically
🔸 Stay awa...
2024-12-1251 minMasterful FoundersFrom Leads to Deals - Strategies to Scale Your Sales Funnel - Marketing Consultancy 4Want to know how to effectively market your B2B SaaS product? Discover proven strategies from marketing expert Wilhelm Laubach who shares insights on transitioning from personal network sales to scalable marketing approaches.
Key Topics Covered:
💼 LinkedIn Marketing Strategy for B2B
📝 Lead Magnet Creation & White Paper Effectiveness
🔄 B2B vs B2C Marketing Approach
📊 Sales Funnel Optimization
🎯 Retargeting Strategies
🤝 Event Marketing Follow-up
📱 Content Marketing & Social Media Presence
Wilhelm shares his expertise on:
- How to utilize LinkedIn ads effectively
- Creating valuable lead magnets
- Building relationships with decision-makers
- Converting leads through proper follow-up
💡 Need help with marketing strategy for y...
2024-12-0440 minMasterful FoundersHow AI Maximizes Every Marketing Dollar - Insights from Bryan Trilli (EP33)What if AI could unlock the next big leap in your business?
In this episode, we dive deep into:
👉 How startups and established brands can leverage AI tools like GPT.
👉 Budget-specific strategies for $5,000 vs $50,000 marketing plans.
👉 Why psychological triggers like FOMO and social proof are more powerful than ever.
👉 The #1 mistake entrepreneurs make with AI (and how to fix it).
👉 The future of AI in marketing, from content creation to ethical challenges.
If you're ready to maximize your marketing ROI and stay ahead of the curve, this episode is your ultimate guide. 🎯
#Entrepreneurship #AIRevolution #StartupSecrets #MarketingHacks
Connect with the host Wilhelm Lauba...
2024-11-2954 minMasterful FoundersMaster Content Marketing with AI - Expert Tips from Chuck Aikens (EP32)Can AI really revolutionize your content marketing strategy? Discover how to combine AI tools with human creativity to reach your audience, build authority, and drive results.
In this video, Chuck Aikens shares:
- Why understanding your target audience is the foundation of content marketing.
- The role of AI in creating personalized, impactful content.
- How to optimize your approach for social media, SEO, and video platforms.
- Mistakes to avoid when leveraging AI for content creation.
Whether you're a startup or an established business, these insights will help you stand out in today's competitive digital landscape.
#ContentMarketing #AIforBusiness...
2024-11-2159 minMasterful FoundersAI: Tools, Tips, and the Mindset to Succeed - Adeel Imran (SE2)
How can startups harness AI to grow faster and work smarter?
In this video, we dive into the transformative power of AI for startups with expert Adeel Imran. Learn how AI tools and strategies are revolutionizing efficiency, branding, and product development, and why adopting AI is critical for future success.
🔑 Key topics covered:
- Boosting startup efficiency with AI tools
- Creating faster branding and marketing strategies
- Developing MVPs at a fraction of the time and cost
- Mistakes startups make when adopting AI
- The future of AI and its role in entrepreneurship
#ArtificialIntelligence #StartupTips #BusinessEfficiency #TechStartup #AIT...
2024-11-1827 min
The Inspired ChoiceRebuilding Confidence and Leadership: Wilhelm Laubach's Transformative JourneyCaroline Biesalski introduces Wilhelm Laubach, who shares his journey of rebuilding confidence after facing business struggles. They delve into how hypnotherapy and improv theater have influenced his leadership style. Wilhelm discusses mindset challenges and key lessons learned from entrepreneurship, emphasizing the importance of listening to experts and carefully selecting startups. The conversation explores understanding risk and focusing on value within entrepreneurship. The episode concludes with closing thoughts, appreciation for Wilhelm's insights, and Caroline's final remarks.
Meet Wilhelm Laubach
Sofia, Bulgaria
YouTube: https://www.youtube.com/@masterful-info
Website: https://www.interwebs.ltd/
LinkedIn: https://www.linkedin.com/in/wilhelmlaubach/
2024-11-1436 minMasterful FoundersHow Gamification Can Transform Your Business - Rob Alvarez (EP31)Do you ever wish work felt more like play? Discover how gamification can change the way you approach challenges, motivate your team, and make everyday tasks more engaging.
In this video, we dive into the world of gamification with expert Rob Alvarez, exploring how game elements like rewards, levels, and playful strategies can drive productivity and creativity.
We’ll break down key points like:
• Why failure is easier to accept in games than in work, and how to bring this mindset into your business.
• How to set up low-stakes environments for experimentation without fear.
• Practical examples of game elements that can...
2024-11-141h 07Masterful FoundersHow to Plan, Launch, and Grow Your Podcast with Dave Jackson (EP30)Want to start a podcast but don't know where to begin? In this episode, podcasting expert Dave Jackson shares how to plan, launch, and grow a successful podcast!
Learn the key steps to stand out, the challenges podcasters face, and practical advice to turn your podcast into a valuable asset for your business. Whether you're an entrepreneur, startup founder, or just curious about podcasting, this episode has the answers you need to get started confidently.
Key Topics:
• Essential steps to plan and launch a podcast
• Why "everyone" is never the right target audience
• Common mistakes new podcasters make and how to...
2024-11-071h 07Masterful FoundersADHD and Business - How to Thrive with a Neurodiverse Brain - ADHD Coach Laurence Pratt (EP28)In this episode, we explore how ADHD can be transformed from a challenge into a superpower for entrepreneurs. Join expert Laurence Pratt as we dive into the common symptoms of ADHD, its impact on executive functioning, and how entrepreneurs can harness their ADHD strengths, like creativity and problem-solving, to achieve business success.
Key Topics:
✨ Understanding ADHD in entrepreneurs
🧠 The dopamine connection: why we get distracted and how to manage it
💪 ADHD strengths: creativity, problem-solving, and connecting dots
⚡ Practical strategies for business success with ADHD
🎮 Gamification techniques for boring tasks
🎯 How to delegate effectively
⏰ Time management and focus strategies
Learn about:
• Common AD...
2024-11-041h 25Masterful FoundersBuilding a Coffee Business Empire from Scratch - Lessons from Donny Bradley (EP29)Join us for an inspiring conversation with Donnie Bradley, founder of Lola Beans Coffee, who shares his journey from medical device sales to building a thriving coffee business.
Key Topics Covered:
🎯 Making the Career Leap: Moving from medical device sales to the coffee industry
🎯 Building a Customer-Centric Business: How to foster genuine connections with customers beyond transactions
🎯 The Importance of Team Culture: Establishing a positive, performance-driven work environment
🎯 Overcoming Early Challenges: Balancing business responsibilities and managing tough conversations
🎯 Growth Strategies: The impact of location, brand, and evolving customer needs on scaling the business
Join us to gain actionable insights into making a s...
2024-10-3143 minMasterful FoundersAmazon SEO Secrets - Inside a Top Agency’s Growth Strategy with My Amazon Guy Steven Pope (EP27)In this episode, successful entrepreneur Steven Pope shares his journey from a TV reporter to running a $20 million agency. He reveals the crucial lessons learned in entrepreneurship, including how he hired 100 interns in 30 days, the importance of firing bad clients, and how to build a system that scales.
Learn why scaling fast requires the right team, how personality profiling can help you hire better, and why taking action immediately is the key to success.
Key Topics Covered:
- Hiring 100 interns in 30 days to double business size
- The importance of firing bad clients for business growth
- Using personality...
2024-10-1747 minMasterful FoundersHow to Succeed as a Sustainability Advisor – Marketing Consultancy 3In this insightful conversation, a marketing expert provides valuable advice to a sustainability advisor on how to grow his consulting business.
Key Topics Covered:
• Identifying and targeting the right corporate clients
• Building authority through content creation and interviews
• Leveraging LinkedIn for professional networking and visibility
• Creating an effective marketing funnel for high-ticket services
• Balancing long-term brand building with short-term client acquisition
Learn how to position yourself as a go-to sustainability advisor for large corporations and overcome common marketing challenges in this niche field.
#Sustainability #BusinessAdvice #BusinessGrowth #MarketingConsultancy #Entrepreneurship
Connect with the Marketing Expert Wilhelm Laubach (Will):
https://www.linkedin.com/in/wil...
2024-10-151h 18Masterful FoundersHow to Make the Impossible Possible – Lessons from Kimberly Wiefling (EP26)In this inspiring episode, Kimberly Wiefling shares her insights on how to transform the impossible into reality by harnessing creativity, innovation, and risk-taking.
Discover how fear of failure limits creativity, why businesses must embrace failure as part of the innovation process, and how incremental changes can't always deliver breakthroughs.
Key Topics:
✨ Why "impossible" is just a mindset limitation
🎯 The STOP method: Stop, Think, Organize, Plan
💡 Open Innovation and why big companies struggle with it
🌱 Creating psychological safety for innovation
🔄 The three horizons of innovation
🎮 Dark side thinking: using negative ideas to find solutions
Learn why:
- 98% of 5-year-olds are cr...
2024-10-101h 31Masterful FoundersHow to Turn ADHD into Your Superpower! - Hidden Advantages Revealed by Expert Anna Dafna (EP25)In this episode, ADHD expert and coach Anna shares powerful insights about navigating life and business with ADHD.
We explore the impact of ADHD in the business world and how it can be a hidden asset for entrepreneurs and professionals. From neurodiversity as a strength to managing executive function challenges, we dive deep into ADHD’s role in fostering creativity, problem-solving, and out-of-the-box thinking.
Believe in yourself, embrace your individuality, and discover how to turn ADHD into your superpower!
Special Focus on Business:
- Why 70-80% of entrepreneurs have ADHD traits
- How to leverage ADHD strengths in...
2024-10-0336 minMasterful FoundersReprogram Your Subconscious Mind: Hypnotherapy Secrets with Laurel (EP24)Ever feel like your own mind is holding you back? In this episode, hypnotherapist and well-being coach Laurel Van Woerkom shares powerful insights on how to reprogram the subconscious mind for success and happiness.
Laurel's got the scoop on how hypnotherapy can be a game-changer for entrepreneurs. We're talking busting through limiting beliefs, conquering social anxiety, and giving your career a serious boost.
But hey, this isn't just for the business crowd - anyone looking to level up their life will find golden nuggets here. Laurel breaks down how hypnosis can unlock your hidden potential...
2024-09-261h 10Masterful FoundersThe Power of Self-Knowledge in Entrepreneurship - Christina Picoula (EP23)Are you an entrepreneur struggling to find balance between success and happiness? In this eye-opening episode, mindset coach Christina Pikoula reveals the secrets to unlocking your true potential and achieving sustainable success.
Key takeaways:
- The crucial importance of self-knowledge in entrepreneurial success
- How to transform dreams into achievable goals
- Reframing failure as a stepping stone to success
- The power of breaking large goals into manageable steps
- Building a healthy relationship with yourself for long-term fulfillment
Christina shares invaluable insights on goal-setting, overcoming limiting beliefs, and the true meaning of success. Learn how to align...
2024-09-1957 minMasterful FoundersMastering B2B Sales: How Jared Kelnhofer Pivoted His Startup to Success (EP22)
In this episode, Jared Kelnhofer shares his invaluable insights into building a successful startup, pivoting from B2C to B2B, and the critical importance of talking to customers. Learn how Jared transformed his business by identifying real-world problems and solving them with innovative solutions. He opens up about the challenges of product-market fit, the ups and downs of entrepreneurship, and the strategies that helped him grow.
Key takeaways:
- Why customer feedback is crucial for refining your product.
- The importance of pivoting when your initial idea doesn’t take off.
- B2B vs. B2C: Which is...
2024-09-1250 minMasterful FoundersHow Game Theory Can Revolutionize Your Business Decisions - Noah Healy (EP21)
Game theory expert Noah Healy reveals how this mathematical approach can revolutionize your business strategy and decision-making. Discover practical applications of game theory in sales, marketing, and company management that can give you a competitive edge.
Key takeaways:
• The power of game theory in predicting outcomes and optimizing strategies
• How to apply game theory principles to sales and marketing
• The impact of AI and automation on market dynamics
• Insights into the future of economic systems and market efficiency
• Practical tools for entrepreneurs to implement game theory in their businesses
Noah shares his expertise on using game theory to navigate complex bu...
2024-09-0559 minMasterful FoundersExpert Advice on Growing Your Podcast
In this insightful episode, we dive deep into the world of podcasting, content creation, and personal growth with Caroline, host of the "Inspired" podcast.
With over 300 episodes under her belt, Caroline shares her journey from introvert to influential podcaster, offering valuable lessons for aspiring content creators and entrepreneurs.
Key topics covered include:
• Overcoming fear and stepping out of your comfort zone
• Identifying and targeting your ideal audience
• Repurposing podcast content for various social media platforms
• The power of short-form video content in growing your audience
• Balancing ambition with personal well-being and avoiding burnout
• Transitioning from a successful career to pursuing you...
2024-09-031h 05Masterful FoundersBuilt and Sold an 8-Figure Business - Henry Woodman’s Keys to Business Success (EP20)
Join us for an inspiring conversation with Henry Woodman, a serial entrepreneur who sold his startup for an eight-figure sum and is now venturing into TV production. Henry shares his colorful journey from selling switchblades as a teenager to building a successful digital content distribution platform for the travel industry.
Learn how he identified opportunities, tackled challenges, and pivoted his way to success in both technology and media. Whether you're an aspiring entrepreneur or a seasoned business owner, this episode is packed with valuable lessons on risk-taking, resilience, and strategic growth. Don't miss out on Henry’s unique insights an...
2024-08-2953 minMasterful FoundersFrom Idea to Impact: Positioning a Luxury Goods Startup for SuccessIn this episode, I sit down with the founder of an ambitious new platform set to revolutionize the luxury goods market. Their vision? To offer a vast array of luxury items, from designer dresses to high-end watches.
However, with such an expansive goal comes significant challenges — especially when it comes to building trust, defining a clear target audience, and managing the risks involved in renting out expensive items.
During our consultation, we dug deep into these challenges. Together, we brainstormed ideas and strategies to sharpen their focus, ultimately zeroing in on a promising niche: weddings and special occasions. By na...
2024-08-2653 min
WDR ZeitzeichenAdele Schopenhauer – eine Pionierin der weiblichen KunstSchriftstellerin, Dichterin, Meisterin des Scherenschnitts: Adele Schopenhauer ist weit mehr als die Schwester des berühmten Philosophen. Am 25.8.1849 stirbt sie in Bonn.Adele Schopenhauer hat Glück. Ihre Mutter Johanna führt einen Salon, in dem sich die geistige Elite der Weimarer Klassik trifft. So lernt die junge Adele unter anderem Bettina von Arnim, Wilhelm Grimm, die Schlegels, Carl Maria von Weber, Felix Mendelssohn-Bartholdy und viele mehr kennen.Dazu gehört auch Johann Wolfgang von Goethe. Der Dichter und Adele verstehen sich bestens. Er bildet sie als Vorleserin und Schauspielerin mit aus und führ...
2024-08-2514 minMasterful FoundersWhy Your Hustle Mentality Is Killing Your Business (And How To Fix It) - Christine Ofner (EP19)Entrepreneurs, are you constantly hustling but feeling like you're getting nowhere? Christine reveals why traditional productivity methods might be holding you back and introduces a revolutionary approach to sustainable success.
Key takeaways:
• The truth about circadian rhythms and why the 5 AM club isn't for everyone
• How to identify your unique energy patterns for peak performance
• The 8-month energy tracking experiment that transformed Christine's business
• Practical strategies to prevent burnout and maintain long-term success
• Redefining productivity and success on your own terms
Christine shares her journey from burnout to breakthrough, offering invaluable insights for entrepreneurs at all stages. Learn how...
2024-08-221h 08Masterful FoundersScaling Your Business with Virtual Assistant and AI: Insights from Entrepreneur Le-an Lacaba - ep. 18Are you an entrepreneur struggling to manage your growing business? In this insightful episode, Le-an, a successful Filipino entrepreneur, AI consultant, and YouTuber, shares her journey and valuable tips for business growth and efficiency.
Discover how to leverage virtual assistants and AI to take your business to the next level.
Le-an covers essential topics like:
The evolution from virtual assistant services to AI consulting
How to find and manage the right virtual assistant for your business
The power of collaboration in growing a YouTube channel and business
Ad...
2024-08-1540 minMasterful FoundersUnlock Your Happiness and Success by Finding Your Main Mission with Psychologist Marta Malaman - ep.17Do you feel stuck or unhappy in your life, business or career? In this powerful episode, psychologist and coach Marta shares how finding and aligning with your main mission can be the key to unlocking greater happiness, fulfillment and success.
Marta discusses important topics like:
• Why everyone has a main mission and purpose they were born for
• Practical exercises to discover your IKIGAI and personal values
• How living in alignment with your mission creates lasting happiness
• The difference between following your passion vs. just chasing money
• Overcoming fears, self-sabotage and imposter syndrome
• Nurturing self-esteem and taking care of yourself as an entrep...
2024-08-0858 minMasterful FoundersAI and the Future of Entrepreneurship: A Deep Dive with Daniel Duma - ep.16AI expert Daniel Duma joins host Wilhelm Laubach to discuss the future of artificial intelligence and its profound impact on businesses and entrepreneurs.
Discover how AI advancements are reshaping industries, creating new opportunities, and presenting challenges for long-term business strategies.
Perfect for startup founders and seasoned entrepreneurs, this episode provides crucial insights into navigating the AI-driven future.
Tune in to learn how to leverage AI for your business success.
Connect with Danial on his social media channels:
https://www.youtube.com/@drdanponders
https://www.instagram.com/drdanponders
https://www.x.com/drdanponders
https://www.tiktok.com/@drdanponders
https://www...
2024-08-011h 07Masterful FoundersTransform Your Business with Emotional Intelligence with Faris Aranki - ep. 15Discover how intelligence, emotional quotient, and focus quotient can transform your entrepreneurial journey and everyday life.
Faris provides practical examples and strategies to enhance your team's effectiveness and improve business outcomes. Listen to real-life case studies and get expert advice on how to cultivate these skills within your team for greater success.
Contact Info of the Guest
http://www.shiageto.com/
https://www.linkedin.com/in/farisaranki/
https://farisaranki.medium.com/
Contact Info of the Host Wilhelm Laubach:
https://www.linkedin.com/in/wilhelmlaubach/
#Entrepreneurship #EmotionalIntelligence #FocusQuotient #IQ #EQ #FQ #Leadership...
2024-07-2537 minMasterful FoundersBuilding a Powerful LinkedIn Brand: Insights from Sebastian Kinzlinger - ep. 14Unlock the secrets to building a powerful personal brand on LinkedIn! In this episode of Masterful.info, expert Sebastian shares his journey and valuable strategies for entrepreneurs and professionals. Learn how to craft compelling posts, avoid common pitfalls, and use AI to enhance your content. Discover the potential of LinkedIn for B2B success and how to create a quality network. Visit Sebastian’s AI Ghostwriter tool for
LinkedIn at contentin.io and connect with him on LinkedIn: https://www.linkedin.com/in/sebastian-kinzlinger/
Please check out his LinkedIn tool: https://contentin.io
2024-07-1853 minMasterful FoundersStarting Up with Nothing: Lessons for Aspiring Entrepreneurs from Markos Korvesis - Ep.13In this episode, Markos Korvesis shares his incredible journey from bankruptcy to becoming a successful entrepreneur and digital nomad.
Learn about the power of mindset, finding your Ikigai, and how to start a business with limited resources. This episode is packed with actionable advice and inspiring stories for anyone looking to realize their entrepreneurial dreams.
Markos discusses practical strategies for overcoming financial and personal challenges, the importance of personal development, and the role of a supportive network. He also highlights valuable resources such as Erasmus programs and NLP training that helped shape his path.
00:00 Introduction
01:25 What You will Learn...
2024-07-1145 minMasterful FoundersResilient Entrepreneur Mindset - Ep. 12
Struggling entrepreneurs often face setbacks and lack confidence, but by adopting a resilient mindset and learning from failures, they can achieve success and build thriving businesses.
Today, we have an extraordinary guest: Jesse Van Robbroeck, a day trader who has not only navigated the volatile stock market but has also mastered the art of resilience and mindset.
Jesse emphasizes the importance of redefining your relationship with failure and implementing daily practices that support mental and physical well-being. His advice is designed to help you not just survive but thrive as an entrepreneur.
Explore the specifics of Jesse’s journey an...
2024-07-0454 min
Hesstory - Der hessische GeschichtspodcastFolge 9: Verloren & vergessen? Verschwundene Orte in HessenIm europäischen Spätmittelalter (etwa 1300-1500) wurden in Nord- und Mitteleuropa unzählige Siedlungen verlassen. Auch in Hessen verschwand in dieser Zeit eine Vielzahl an Dörfern – vor allem in den Mittelgebirgsregionen. Die Gründe dafür lassen sich heute nur ansatzweise rekonstruieren. Klimatische Veränderungen, Hungersnöte und nicht zuletzt die Pest sind mögliche Erklärungen für dieses Phänomen…Von solchen wüstgefallenen Orten zeugen heute allenfalls steinerne Ruinen, in den meisten Fällen existieren nur noch ihre Namen in mittelalterlichen Urkunden. Solchen und weiteren Spuren widmen wir uns in der neuen Folge und geben ein paar...
2024-03-0351 min