Shows
Podcast Monetization SecretsUse This Secret Rule to Crush Your Competition!Ever wondered why so many people who start a podcast never really get any ROI on it?Today, I'm sharing a little known, but incredibly simple framework that will set you apart from your competition and better yet, just by following the framework you will probably own your niche in a very short amount of time.So what is this secret framework I'm referring to? I call it the Rule of 100.The Rule of 100 just says that when you undertake anything new in your business, you will not stop that activity until you've...
2024-04-3006 minPodcast Monetization SecretsShould You Be Doing Video for Your Podcast?Many of my podcast clients, and maybe many of you started podcasting years ago - long before video (in long or short form) was popular.Quite often my clients ask me if they should be "doing video for their podcast."This is actually a topic that came up this past week in a podcast group I am in, and my views contradicted what the original poster believed about video.So, I wanted to have an honest discussion today about whether you should be doing video for your podcast.I can't start...
2024-04-2215 minPodcast Monetization Secrets8 Ways to Monetize Your Podcast With Any Size AudienceWhat do you automatically think of when I mention “monetizing a podcast”? If you’re like most people, your mind automatically goes to sponsors and advertisers. And while sponsors is a legitimate way to monetize a podcast, it is actually the hardest way to monetize a podcast. So today, I’m going to give you some much more attainable ways to monetize your podcast.Let me give you some better options for making money from your podcast. Some of these options will not earn enough to live off by itself to start, however, as part of a multi-pr...
2024-04-1519 min
Podcast Monetization SecretsOutwit, Out Play, Out Last: Secrets of Podcast SuccessAre you looking for tips, tricks and strategies that you can use to engineer your podcast for monetization? Or maybe just wondering how most podcasters, who have come a long way, monetize their podcasts without selling out to sponsors who don’t value the community? If you’re one of the podcasters who have been putting in so much effort in their work for a long time now, take this as a sign for you to get something back out of it. And that's why I’m here to help you do that as the CEO of Team Po...
2023-01-1818 min
Podcast Monetization SecretsDebunking the Biggest Myth About Podcast ReachWhy does every podcast beg you for ratings and reviews on Apple? Have you heard this before?❌ "it can help more people find us!"❌ "it will bump up our rankings"❌ "it will make our show more visible"None of this is true!Today, I'm explaining what Apple ratings and reviews really do for your show and why there is a much better call to action for you to use!
2022-12-1423 min
Podcast Monetization SecretsThe Most Important Piece of Copy You Will Ever WriteHow to write good copy for your podcastIf you're thinking of monetizing your podcast, here are some tips from a copywriter. • Know your audience.Your first step is to understand who your audience is and what they want. This will help you create content that is relevant and engaging. • Create compelling copy.Your content needs to be interesting and engaging enough to compel listeners to keep listening. To do this, make sure your copy is clear, concise, and on point. • Use social media to promote your podcast.Social media platforms like T...
2022-08-3130 min
Podcast Monetization SecretsHow to Monetize Your Next ConferenceIf you're thinking of hosting a conference, here are some tips on making it revenue positive: • Set a price for admission. This is key - set a price for admission that is fair and reasonable, and make sure to communicate it clearly to attendees. You don't want people to feel like they're being taken advantage of, so make sure the price is fair and reasonable. • Offer additional benefits for those who purchase tickets. Some conference organizers offer additional benefits, such as access to exclusive content or discounts on merchandise. Make sure to list these benefits clearl...
2022-08-2430 min
Podcast Monetization SecretsIf You Only Run One Type of Ads It Should Be This KindHow paid traffic can help a podcaster grow their businessIf you're a podcaster looking to increase your downloads and revenue, paid traffic can be a valuable tool. Paid traffic can come from a variety of sources, such as advertising, sponsorships, or paid subscriptions. Here are some tips on how to get started: • Identify your target audience.Before you start advertising or charging for subscriptions, you first need to identify your target audience. This will help you determine which channels and methods are most effective for reaching them. • Research the best methods for reac...
2022-08-1722 min
Podcast Monetization SecretsOne Strategy to Double Your Email Open RatesToday I'm sharing a strategy that will help you increase your open rates and therefore make more revenue. In order to increase your open rates, I recommend focusing on creating engaging content and using effective copywriting to attract listeners. By doing this, you can increase the likelihood that your listeners will convert into paying customers. Now, if you're not familiar with testing, one principle of testing is that even if you're only changing one thing, you still want to collect data to see if it's the change that made the difference. And so...
2022-07-2724 min
Podcast Monetization SecretsThe One Thing Every Business Needs to SurviveLearn how to get more leads for your business by implementing a simple change to your website. In this episode, Christy Haussler shares how she was able to increase her conversion rate and get more leads by making a small change to her website."If you don't have a reliable way to generate leads each month, then I would question whether you might have whether your business is very sound at all."I was having a conversation with some fellow podcasters about the fact that many of us have a hard time monetizing our podcasts. We all...
2022-06-2125 min
Podcast Monetization Secrets3 Secrets of Podcast Success That No One is Talking AboutMost people won't tell you about the three secrets to podcast success. But I'm going to give you a behind-the-scenes look at what it takes to be successful in this rapidly growing industry.So, what are the three secrets to podcast success?1) Keeping a consistent release schedule is one of the keys to success. continue to produce your podcast on a normal schedule. Don’t be tempted to skip weeks or go on hiatus. That’s just a fancy way to podfade. If you can stick to a regular cadence, it will show...
2022-06-1420 min
Podcast Monetization SecretsUse Podcast Webinars to MonetizeWhen you monetize a podcast, you basically have 3 options:You can monetize yourself and your contentYou can monetize your guest You can monetize your listenersIf you are playing the numbers game, you have better odds of monetizing your listeners, because there are probably thousands of them. If you try to monetize your guests, you probably have a total addressable market of less than a hundred. And, if you try to monetize yourself and your content, then you really are putting all your eggs in the one basket that is YOU!So t...
2022-05-1033 minPodcast Monetization SecretsIs This Mistake Causing You to Miss Out on 75% of Your Ideal Customers?Did you know that within every personality type, you can find your ideal client? The problem is that many times, we only sell to our own personality type and in doing so, only capture a small fraction of our total ideal customers? Why? Because we aren’t communicating with others the way they need to hear your offer in order to buy. I’m about to tell you how to fix that…right after this…Hi there, welcome to podcast monetization secrets, my name is Christy Haussler and I’m so thankful that you want to learn how to tur...
2022-04-2529 min
Podcast Monetization Secrets5 Signs That Your Podcast Is Not MonetizableToday I'm talking about 5 Signs That Your Podcast Is Not Monetizable and I really want you to understand why it is important for your podcast.When I talk about 5 Signs That Your Podcast Is Not Monetizable here's what you really need to know:1.You are creating a podcast that “everyone” should listen to.When I’m coaching podcasters, I often ask them who their podcast is for. When they explain to me that anyone could listen to their podcast or everyone could get something out of their podcast, I know we’re on the wron...
2022-03-0826 min
Podcast Monetization SecretsSelf-Sabotage is the Enemy of MonetizationIt happens every single time! You’re ready to launch something big, roll out a new product or service, or make your first sales pitch–and WHAM! There it is: self-sabotage, and it’s ready to punch you in the face and derail everything. Join me for a closer look at how you can defeat this monster and accomplish everything you want!Show Highlights:What have you done that never got past the creation stage?How the doubts and insecurities creep in and take overWhy you just have to do it! Put it out there!Stop listen...
2022-03-0324 min
Podcast Monetization SecretsHow Your Podcast Can Play a Bigger Role In Your BusinessToday I'm talking about How Your Podcast Can Play a Bigger Role In Your Business and I really want you to understand why it is important for your podcast.Because it is important NOT to get stuck in "free content creation mode", you have to understand where your podcast really fits in and how to used it, otherwise you will end up wasting a lot of time.We are entering the age of business where every company needs to build their own media company. This media company can be used to generate leads for your...
2022-02-0725 min
Podcast Monetization SecretsGet Clear On What Your Audience Wants In Order to MonetizeI'm on a mission to monetize 100 podcasts in 2022. It's a tall order, but I'm not going to let anyone stop me. Since I work with podcasters on monetizing their podcasts, I'm constantly seeing a deficit in a critical area that needs to be addressed before you even start the process of monetization.I'm talking about getting crystal clear on who you serve and how you serve them. And, I'm talking about a very specific way you serve them, there is no room for anything generic here!The more clarity you have about the ONE ideal...
2022-01-1829 min
Podcast Monetization SecretsHow To Build Your Framework for Podcast SuccessBefore you can even begin to think about monetizing your podcast, you need to figure out what you are going to sell to your audience. The secret to being able to build a program you can sell to your audience is having a framework that you teach.A framework is your methodology to teach someone a specific thing that will help them get amazing results. Your offer depends on having a great framework.But how do you come up with a framework?Believe it or not, you have a framework that you already...
2022-01-1139 min
Podcast Monetization SecretsThe Single Biggest Reason Your Offers May Be FailingWhen I look at people that succeed online and in the podcasting world and those who don't, there is a stark difference in the tactics and execution of those who succeed and those who don't.This game isn't easy, but it's definitely achievable if you utilize the tried and true tactics for success. If you haven't already grown a thick skin, it will be required on your success journey.Most podcasters that are failing at monetization are doing so because they have not embraced failing multiple times before success comes.There is no...
2022-01-0326 min
Podcast Monetization SecretsHow I Made $40K+ From My First Live EventSo many people in the podcast world will tell you that you have to have XX number of downloads before you can even think about monetizing your podcast.I'm here to tell you that if you take the right steps, you can monetize your podcast with a much smaller audience than you could ever imagine.Today, I'm taking you behind the scenes to share with you the results from my first live event.I purposely held this event before I was ready. I knew everything would not be perfect.I wanted...
2021-12-2133 min
Podcast Monetization SecretsIt Takes More Than Just Information to Make a Successful PodcastHave you ever looked at really successful people and wondered, how are they doing it? Well, many times with a podcast, we look at other people that we think are successful, but the problem is we really don't know is success having a podcast that lasts a certain amount of episodes? Is success having a certain amount of status associated with your podcast? Is success actually making money from your podcast?What is Podcast Success?One of the things that I see over and over again, is podcasts are starting with the idea that if...
2021-11-3020 min
Podcast Monetization SecretsBig Announcement: There's Still Time to Monetize in 2021As crazy as it seems, 2022 is almost here. Let me ask you a question. This time last year, did you think that 2021 would be the year you would monetize your podcast? Are you disappointed with your progress with your podcast this year?In order to make progress, I have had to set myself up for success.While I am an independent learner, I’ve realized that I can either go way too far down the rabbit hole of independent learning, or I can get bored with it and never really take action or get results....
2021-11-2530 min
Podcast Monetization SecretsYou’ve Been Sold a Bill of Goods With Your Podcast – It’s Time for the Lying to Stop!I think most podcasters have been sold a bill of goods whenever it comes to their podcast. They think that just by creating a podcast once a week, and being consistent over the next however many months, they are going to be able to monetize it and make big money, just from their podcast. And in my experience, that is a lie. Today, I'm going to give you a little bit of a dose of reality and sort of pull the curtains back, so to speak, on some of the I don't want to say the myths, b...
2021-11-1645 min
Podcast Monetization SecretsWhat to Expect From Your Podcast - How Many Downloads? How Much Money?So many times when you start your podcast, you really have no idea what to expect. And the only way you can gauge your success is by what you've seen on Facebook groups, or what you're hearing from other podcasters. And you think, "Wow, that's a huge amount of success. If I only have a fraction of that, I'll be doing awesome."What I see very often is that people have a skewed view of reality of being a podcaster. Today, I want to give you a little bit of a reality check...
2021-11-1034 min
Podcast Monetization SecretsHow to Promote a Podcast Without Social Media or a Marketing StrategyWhat are the best ways to promote a podcast? This is a question every podcaster has asked at least once and a problem that you come back to again and again after trying and failing with different promotional strategies.Stop Focusing on Sharing EpisodesToday, I'm going to flip podcast promotion on its head and show you how you are trying way too hard. In podcasting, we have a lot of things backwards and this idea of podcast promotion is one that we completely mess up on an ongoing basis. Don't p...
2021-11-0241 min
Podcast Monetization SecretsThe BIG Idea You Are Probably MissingI see a lot of sales pitches and read a ton of marketing messages in my line of work and I feel like so often there is one main reason that our offers are not converting. So, it doesn’t matter whether your offer is for a free lead magnet or a paid product, if you fix this one issue then you will be so much more successful. I’ll tell you what that is, right after this.So, in one of my masterminds recently, we’ve been discussing our offers. People have been throwing their offers and of...
2021-10-2550 min
Podcast Monetization SecretsWhy Social Media Marketing is a Waste for 90% of PodcastersI hear it over and over again - the first “real marketing” that a podcaster does is social media marketing. Then after spending a whole lot of money, they look around and start scrutinizing their stats and then scratch their heads because they aren’t sure whether it made any difference at all in their podcast.I am asked about this often and I see questions in the podcast Facebook groups about it, so I wanted to take some time today and explain to you why I am so against social media marketing for the majority of podcas...
2021-10-1843 min
Podcast Monetization SecretsHow I Make Thousands of Dollars Each Month From a Podcast With Less Than 500 DownloadsI asked my private FB group what the one thing that was holding them back from monetizing their podcasts. 100% of the answers came back with some form of "I don't have enough downloads!"So how many downloads do you need in order to monetize? Well, not nearly as many as you think!I currently earn a minimum of $2000 each month from my podcast, and my podcast never gets over 500 downloads each month. Some months, I earn more than that.Today, I'm sharing the 4 step framework for how I have monetized my small podcast.
2021-09-2744 min
Podcast Monetization SecretsYour Problem Is Probably Your OfferI frequently hear questions from podcasters about why monetization isn’t working for them. They are making offers but not getting conversions. I can help! Join me for this episode as I tell you what your most likely problem is---and how to fix it. Show Highlights:Your three options if you’re stuck in free content creation modeWhy your podcast is NOT your product--and will never make you millions by itselfWhat you need to know about getting conversions:An offer is NOT having a course for sale.An offer comes from stacking value into one cohesive, compe...
2021-09-2135 min
Podcast Monetization SecretsThe Real Purpose of a Sales FunnelI want to focus on the two most misunderstood words in podcasting. You probably hear a lot about a sales funnel, but most people don’t know what it is, how it works, and what it can do for your business. I’m breaking it down and sharing how your sales funnel can do the selling for you and get you off the hook in your weakest moments. Show Highlights:Why you need a sales funnel and shouldn’t feel guilty about itHow our blocks around money can hold us back and why you deserve to profit...
2021-09-1442 min
How Podcasts Make MoneyTraffic: Without It Your Funnel Is DeadA funnel without traffic is like…
a river with no bridge
a fire with no wood
a house with no walls
a car with no gas
You don’t create traffic. Traffic is already out there and you have nothing to do with that.
All you are trying to do is jump in front of enough traffic to get the attention of your target audience.
Your only goal with traffic is to get attention in the marketplace. The best writers aren’t the ones with bestselling books. The people with best selling books are just the people that keep showing up ove...
2021-08-0954 min
Podcasting for Small and Local BusinessHow to Create Compelling Podcast Content for Small and Local Business PodcastsPodcasts are a great way to engage your customers, and share interesting information with them. They can help you build lasting relationships with your clients and provide an avenue for customer feedback.Podcasts also offer a unique opportunity to reach new potential customers through appealing to a global audience.There is no denying that podcasts have become very popular in recent years, but many small business owners struggle when it comes to coming up with content ideas for their podcast episodes.To make this process easier I am going to share the 5 Pillars...
2021-08-0930 min
Podcast Monetization SecretsTraffic: Without It Your Funnel Is DeadA funnel without traffic is like…a river with no bridgea fire with no wooda house with no wallsa car with no gasYou don’t create traffic.Traffic is already out there and you have nothing to do with that.All you are trying to do is jump in front of enough traffic to get the attention of your target audience.Your only goal with traffic is to get attention in the marketplace.The best writers aren’t the...
2021-08-0957 min
How Podcasts Make MoneySecrets of High Converting OffersSometimes it seems like selling is easy for everyone else but us! If you're new to the online marketing world, you may be making offers that aren't converting very well.
There's a very logical reason that some offers convert better than others, and if you are making this mistake, it's because it's just a natural tendency when you are new to making offers.
The first type of offer that many people make is an improvement offer. It's a very safe offer to make and it feels better than just trying to stick our necks out with some other type of...
2021-08-0227 min
Podcast Monetization SecretsSecrets of High Converting OffersSometimes it seems like selling is easy for everyone else but us! If you're new to the online marketing world, you may be making offers that aren't converting very well.There's a very logical reason that some offers convert better than others, and if you are making this mistake, it's because it's just a natural tendency when you are new to making offers.The first type of offer that many people make is an improvement offer. It's a very safe offer to make and it feels better than just trying to stick our necks out...
2021-08-0230 min
How Podcasts Make MoneyYour Podcast Success Hinges on Your Money MindsetToday, I’m going to talk about the elephant in the room. So, you can have everything perfect on your podcast, but if you don’t get this one thing right, you will still struggle to have success. That’s right, today I’m getting all up in your business about your money mindset!
Hi there, welcome to Podcast Monetization Secrets, my name is Christy Haussler and I appreciate you joining me today.
In case you haven’t met me yet, I am the Founder and CEO of Team Podcast, a full service podcast production company. I’ve worked with over 250 pod...
2021-07-2628 min
Podcast Monetization SecretsYour Podcast Success Hinges on Your Money MindsetToday, I’m going to talk about the elephant in the room. So, you can have everything perfect on your podcast, but if you don’t get this one thing right, you will still struggle to have success. That’s right, today I’m getting all up in your business about your money mindset!Hi there, welcome to Podcast Monetization Secrets, my name is Christy Haussler and I appreciate you joining me today.In case you haven’t met me yet, I am the Founder and CEO of Team Podcast, a full service podcast production company. I...
2021-07-2628 min
How Podcasts Make MoneyHow To (& Not To) Market Your PodcastYou know, marketing a podcast isn’t easy. Some of the most basic things about marketing a podcast, like what link do you even share? - aren’t as cut and dried as it is for other industries. So today, I’m going to talk you through it all, so you’ll know what your next steps are.
Today, I want to address some of the common knowledge that we hear and have been given by many well meaning podcasters or gurus that may not be the best advice for you.
You should always share the link to your website on socia...
2021-07-1948 min
Podcast Monetization Secrets38: How To (& Not To) Market Your PodcastYou know, marketing a podcast isn’t easy. Some of the most basic things about marketing a podcast, like what link do you even share? - aren’t as cut and dried as it is for other industries. So today, I’m going to talk you through it all, so you’ll know what your next steps are.Today, I want to address some of the common knowledge that we hear and have been given by many well meaning podcasters or gurus that may not be the best advice for you.You should always share the link to...
2021-07-1949 min
Podcast Monetization SecretsHow To (& Not To) Market Your PodcastYou know, marketing a podcast isn’t easy. Some of the most basic things about marketing a podcast, like what link do you even share? - aren’t as cut and dried as it is for other industries. So today, I’m going to talk you through it all, so you’ll know what your next steps are.Today, I want to address some of the common knowledge that we hear and have been given by many well meaning podcasters or gurus that may not be the best advice for you.You should always share the link to...
2021-07-1948 min
How Podcasts Make Money3 Biggest Mistakes Podcasters Make When Trying to MonetizeIn today’s episode, I’ll be sharing some of the biggest mistakes I’ve seen podcasters make when they’re trying to monetize their podcasts. Are you guilty of making one of the three mistakes? I see podcasters making these mistakes repeatedly, but you don’t have to be one of them. I’ve been in the industry long enough to witness some big monetization wins and losses so you can rest assured that my insights will help you monetize your podcast successfully. Many podcasters around the world are now making a living from their passion, and are encouraging others to fo...
2021-06-2838 min
Podcast Monetization Secrets3 Biggest Mistakes Podcasters Make When Trying to MonetizeIn today’s episode, I’ll be sharing some of the biggest mistakes I’ve seen podcasters make when they’re trying to monetize their podcasts. Are you guilty of making one of the three mistakes? I see podcasters making these mistakes repeatedly, but you don’t have to be one of them. I’ve been in the industry long enough to witness some big monetization wins and losses so you can rest assured that my insights will help you monetize your podcast successfully. Many podcasters around the world are now making a living from their passion, and are encouraging...
2021-06-2840 min
How Podcasts Make MoneyFailure Isn’t Final – It’s Just FeedbackIn today’s episode, I’ll be talking about the fear of failure, how it keeps podcasters from achieving their monetization goals, what to do with it, and what you can learn from it. Podcasters often ask me, how can I grow my podcast? How can I monetize it? And the first thing that I want to establish is that growth takes time. Podcasting is a long-term play, specifically podcast marketing. Don’t release episodes and expect to be on the top charts with thousands of listeners flowing in and sales spiking the first week. Too often, when podcasters try out a m...
2021-06-1429 min
Podcast Monetization SecretsFailure Isn’t Final – It’s Just FeedbackIn today’s episode, I’ll be talking about the fear of failure, how it keeps podcasters from achieving their monetization goals, what to do with it, and what you can learn from it. Podcasters often ask me, how can I grow my podcast? How can I monetize it? And the first thing that I want to establish is that growth takes time. Podcasting is a long-term play, specifically podcast marketing. Don’t release episodes and expect to be on the top charts with thousands of listeners flowing in and sales spiking the first week. Too often, when podcasters try out...
2021-06-1432 min
How Podcasts Make MoneyDon't Have a Product Yet? Group Coaching Can Help You LaunchIn today’s episode, I’m going to highlight the power of group coaching as a way of monetizing a podcast. Group coaching is a unique way to monetize a podcast because you get more value from it than just money. A small group of people dedicated to supporting one another toward the common goal that the podcast will offer education, brainstorming, and accountability to help you stay on track with whatever you’re trying to learn or accomplish. You as the host of the podcast will be a member of the group too, which means you have to limit it to...
2021-06-0727 min
Podcast Monetization SecretsDon't Have a Product Yet? Group Coaching Can Help You LaunchIn today’s episode, I’m going to highlight the power of group coaching as a way of monetizing a podcast. Group coaching is a unique way to monetize a podcast because you get more value from it than just money. A small group of people dedicated to supporting one another toward the common goal that the podcast will offer education, brainstorming, and accountability to help you stay on track with whatever you’re trying to learn or accomplish. You as the host of the podcast will be a member of the group too, which means you have to limit...
2021-06-0729 min
How Podcasts Make Money027: The Moral Imperative to Monetize - Especially If You Have a Mission Driven PodcastIn today’s episode, I’m going to talk about why monetizing your podcast is a great idea. I get it if the thought of it makes you uncomfortable because it makes you feel like you will be a sellout or inauthentic especially if your podcast is more purpose-driven. But one of the biggest problems that podcasters face is the high cost of sustaining their shows in the long term and monetizing not only creates revenue streams but also adds value to a show’s audience in different ways.
It enables a podcaster to consistently bring their A-game to their show e...
2021-05-0328 min
Podcast Monetization Secrets027: The Moral Imperative to Monetize - Especially If You Have a Mission Driven PodcastIn today’s episode, I’m going to talk about why monetizing your podcast is a great idea. I get it if the thought of it makes you uncomfortable because it makes you feel like you will be a sellout or inauthentic especially if your podcast is more purpose-driven. But one of the biggest problems that podcasters face is the high cost of sustaining their shows in the long term and monetizing not only creates revenue streams but also adds value to a show’s audience in different ways.It enables a podcaster to consistently bring their A-game...
2021-05-0330 min
How Podcasts Make Money25: Speed of Implementation: A Podcaster's Secret WeaponIn this episode, I’ll talk about why it’s so important for you to take action immediately in implementing that podcast idea that you’ve had for a while now. As I’m sure you know, podcast listenership keeps growing tremendously with roughly 90 million Americans listening to a podcast each month. This is really enticing for you as a business owner. Right? And you’ve been learning to start a podcast so you can reach this growing audience and expand your business through content marketing, but you just can’t seem to be able to do whatever’s necessary to launch that...
2021-04-1927 min
Podcast Monetization Secrets25: Speed of Implementation: A Podcaster's Secret WeaponIn this episode, I’ll talk about why it’s so important for you to take action immediately in implementing that podcast idea that you’ve had for a while now. As I’m sure you know, podcast listenership keeps growing tremendously with roughly 90 million Americans listening to a podcast each month. This is really enticing for you as a business owner. Right? And you’ve been learning to start a podcast so you can reach this growing audience and expand your business through content marketing, but you just can’t seem to be able to do whatever’s necessary to l...
2021-04-1929 min
How Podcasts Make MoneyWhat Comes First? The Audience or The Offer?Most of the podcast gurus (I’m not one of them!) will tell you that if you want to have a successful podcast, you should just start. Just get yourself a mic and start recording.
It sounds so simple and to be honest, this kind of terrible advice is exactly why so many podcasts end up podfading.
One of the most basic frameworks for selling anything is:
Create an offer
Drive traffic to the offer
Rinse and repeat
When you just jump in and start creating a podcast without figuring out who you serve and how you serve them, before yo...
2021-03-1528 min
Podcast Monetization SecretsWhat Comes First? The Audience or The Offer?Most of the podcast gurus (I’m not one of them!) will tell you that if you want to have a successful podcast, you should just start. Just get yourself a mic and start recording.It sounds so simple and to be honest, this kind of terrible advice is exactly why so many podcasts end up podfading.One of the most basic frameworks for selling anything is:Create an offerDrive traffic to the offerRinse and repeatWhen you just jump in and start creating a podcast without figuring out who you serve an...
2021-03-1530 min
Creatives in the Florida Keys10: The Impact of Covid-19 on Artists in the FL Keys with Liz YoungDespite many of the major set-backs we’ve had to overcome as creatives during the pandemic, creativity will always find a way to prevail. In today’s interview, Elizabeth Young, the Executive Director of the Florida Keys Council of the Arts, shares how the Keys has been impacted by COVID-19 and what the Council of the Arts has been doing to support local artists. Nancy and Liz discuss the changes being made in order to allow artists to continue their work, and the importance of them being persistent in pursuing the arts. Tune into this interview to hear...
2020-08-2716 min
How Podcasts Make MoneyYou've Got Email Opt-Ins, Now What?You know I always say that email opt-ins are way more important than downloads in the podcast world, but what should you be doing once you get an email address? The answer to that question is a real problem for most podcasters.
Hey Everyone! This is Christy Haussler, CEO and owner of Team Podcast and I’m your host here at Podcast Monetization Secrets. I just want to welcome you to the podcast and let you know I’m glad you found your way here because this is exactly where you need to be to get access to all of the...
2020-08-1935 min
Podcast Monetization SecretsYou've Got Email Opt-Ins, Now What?You know I always say that email opt-ins are way more important than downloads in the podcast world, but what should you be doing once you get an email address? The answer to that question is a real problem for most podcasters.Hey Everyone! This is Christy Haussler, CEO and owner of Team Podcast and I’m your host here at Podcast Monetization Secrets. I just want to welcome you to the podcast and let you know I’m glad you found your way here because this is exactly where you need to be to get access to a...
2020-08-1938 min
Podcast Monetization SecretsThe Podcasting Model is BrokenThe podcasting model is broken...There I said it. We've got everyone and their Mother thinking that starting a podcast is a great idea.Everyone says just start...just do it...just put it out there.I've seen the end result of just putting it out there and I'm here to tell you it isn't pretty. Podcasters come to me overwhelmed, exhausted, frazzled, out of money and completely battered and broken because their podcast has become their most expensive hobby and it's consumed their lives.Their families are suffering. Their relationships...
2020-08-0438 min
Creatives in the Florida Keys06: Finding the Inspiration to Create in the Florida Keys with Beth KaminsteinToday’s guest is professional ceramicist, Beth Kaminstein. At the age of 16, Beth’s mother helped her form a relationship with a local potter who taught and inspired her. Beth also studied ceramics, drawing, and dance in college and enjoyed traveling to Italy and studying ceramics there. So how did Beth finally get to the Florida Keys? Catch the show to hear her story. Show Highlights: Beth shares how she began her career as a ceramicist. Beth tells how her love of the Florida Keys began. Beth says while traveling to Greece and Turkey, she me...
2020-07-3000 min
How Podcasts Make MoneyDream 100: A Fundamental Mistake Most of Us Make With Our PodcastsHindsight is 20/20 they always say. I've had a huge does of hindsight over the last month and I have realized that I made a fundamental mistake when I set up my podcast and my business.
The good news is that now I have the opportunity to fix my mistake and when I fix it, it will dramatically change the results that I am getting in my business.
The lessons I share today will also apply to your business.
Listen in today as Christy shares her fundamental mistake she made when she started her podcast and her business.
Join her in...
2020-07-2937 min
Podcast Monetization SecretsDream 100: A Fundamental Mistake Most of Us Make With Our PodcastsHindsight is 20/20 they always say. I've had a huge does of hindsight over the last month and I have realized that I made a fundamental mistake when I set up my podcast and my business.The good news is that now I have the opportunity to fix my mistake and when I fix it, it will dramatically change the results that I am getting in my business.The lessons I share today will also apply to your business.Listen in today as Christy shares her fundamental mistake she made when she started her...
2020-07-2940 min
Creatives in the Florida Keys03: Art Walk: The Place for Artists in the Keys to Be SeenAre you a lover of art? Do you enjoy meeting artists and watching musicians perform? We’re with Riona Campbell today. She is in charge of the Morada Art Walk, and in today’s show, she will be telling us all about it. She will explain what’s so cool about the Art Walk, and she will tell us why we should be there on the third Thursday of every month. Stay tuned to hear what she has to say! Riona Campbell is the Executive Director of Morada Way Arts and Cultural District. The area is home to man...
2020-07-0900 minCreatives in the Florida Keys02: World Class Guitarist Dave Feder on Living and Working in ParadiseWe are thrilled to have Mr. Dave Feder, a tremendous musical artist who lives in the Florida Keys, join us on the podcast today. Dave's name is very familiar to most of the residents of the Keys, and many of them have seen and heard him perform, so we're really looking forward to talking to him today. Dave does not play other people's music and he prefers to allow the atmosphere in the room to move him and dictate where each performance will go. Be sure to tune in today, to hear what Dave has to share about his...
2020-07-0200 min
Podcast Monetization SecretsYou Must Know This One Trick Before Creating Digital ProductsSome "gurus" tell you to give your best stuff away for free. Those might be the same people that tell you "if you build it, they will come!". The reality is that more podcasters get stuck creating content that they give away for free than actually monetize their shows.
Learn how to know what content to give away and what content to charge for with this simple framework that we talk about in today's episode.
If you'd like to come join our private FB Group, we would welcome you: https://facebook.com/groups/PodcastMonetizationSecrets
2020-06-0100 min
How Podcasts Make MoneyThis One Tip Will Ensure That Your Audience Will Buy What You Are Selling!As a member of the online marketing world, you can spend tons of time and money creating digital products for your business that will NEVER sell!
Put you next product or idea through this litmus test to determine whether or not your audience will actually want to buy what you are selling.
A few things to remember:
Don't sell to broke people!
Don't get stuck spending money educating vs. marketing
Listen to the full episode to get the exact tip that will keep you from spending time, money and effort creating a dud of a product!
Also, if you'd like...
2020-05-2525 min
Podcast Monetization SecretsThis One Tip Will Ensure That Your Audience Will Buy What You Are Selling!As a member of the online marketing world, you can spend tons of time and money creating digital products for your business that will NEVER sell!Put you next product or idea through this litmus test to determine whether or not your audience will actually want to buy what you are selling.A few things to remember:Don't sell to broke people!Don't get stuck spending money educating vs. marketingListen to the full episode to get the exact tip that will keep you from spending time, money and effort creating a...
2020-05-2527 min
How Podcasts Make MoneyWhat Should You Be Doing With Your Podcast During the Coronavirus Pandemic?In my experience producing over 300 podcast episodes each month, people are either fleeing the space and shutting down because they are scare (these are the folks who haven’t monetized, or whose monetization was for a now virtually defunct industry) or they are doubling down and stepping up in a huge way to serve their audiences - so that means extra shows and bonus episodes.
Have you already monetized your show? If yes, figure out ways to get your most impactful content to your audience any way possible. Maybe it’s reducing the price a bit, or maybe it’s making a...
2020-04-2835 min
Podcast Monetization SecretsWhat Should You Be Doing With Your Podcast During the Coronavirus Pandemic? In my experience producing over 300 podcast episodes each month, people are either fleeing the space and shutting down because they are scare (these are the folks who haven’t monetized, or whose monetization was for a now virtually defunct industry) or they are doubling down and stepping up in a huge way to serve their audiences - so that means extra shows and bonus episodes.Have you already monetized your show? If yes, figure out ways to get your most impactful content to your audience any way possible. Maybe it’s reducing the price a bit, or maybe it’s making...
2020-04-2838 min
Podcasting for Small and Local BusinessHow To Start A Local Business PodcastYou heard it here first! Podcasting is the best new tool for local business marketing.
In this episode, we talk about the nuts and bolts of getting a podcast up and running for your local business. The start up costs may surprise you. The results you get will be dependent on your internal marketing program.
We tackle the start up phase in this episode.
This podcast is sponsored by Team Podcast. The one stop shop for all of your podcast support services.
2015-04-1332 min
Podcasting for Small and Local BusinessIntroducing...Podcasting for Local BusinessesLocal businesses can benefit greatly from having a local podcast to build a loyal following.
In this episode, I can't be more excited to share with you my vision for taking podcasting to the local business level. I think there is a huge need and I have a great vision for what it can do for a local business.
It's like having your own business reality show, where you control the content. You share the stories of your business and the people of your business with you customers and potential customers. In doing so, you buil...
2015-04-0634 min
Podcasting for Small and Local BusinessChanges On The HorizonConstantly changing and evolving in your business is critical for survival.
After a year of doing a 5 day a week podcast, Christy announces some changes to her podcast format.
There's a new direction that is much needed that she will be taking with the Brick and Mortar Reporter podcast.
Listen to this episode for all the details on the changes.
This podcast is sponsored by Team Podcast. The one stop shop for "done-for-you" podcast support services. Free your time to create great content.
2015-03-0921 min
Podcasting for Small and Local BusinessIt's Always Sunny In Key WestIt's hard to have a gloomy outlook when you live in Key West.
Business at Mallory Square is crusing along as expected. There hasn't been a huge peak yet, but it will come.
Christy shares how her online business is going and also gives a sneak peak into some of the guests she has coming on the podcast.
This podcast is sponsored by Team Podcast. The one stop shop for "done for you" podcast support services.
2015-03-0525 min
Podcasting for Small and Local BusinessBAM Reporter Celebrates One YearThe Brick and Mortar Reporter Podcast celebrates one year!
Without much fanfare, the Brick and Mortar Reporter Pdcast launched on March 1, 2014. We didn't know what we didn't know, so those first few months were slow going. We are thankful for the support of friends and family who have been with us since the beginning.
What a journey it has been. Building anything of value takes time. We don't quit, so we keep learning so we can make the podcast better. We know so much more than we did a year ago, but still have so much to learn...
2015-02-2734 min
Podcasting for Small and Local BusinessPut The Service Back in Customer ServiceFor any business to survive, providing stellar customer service must be a core value.
It's actually painful to see the dis-service that so many companies are doing to customer service. Bad customer service affects a business, but it can also affect the businesses in a surrounding area.
If you are in a tourist area, you have no choice but to provide great customer service to your customers. People will not pay premium prices to visit a tourist area, if they are not appreciated and treated with the utmost respect.
Taking on those that are...
2015-02-2423 min
Podcasting for Small and Local BusinessOne Week InOne week into "Season" and Christy shares some highlights and lessons she has learned.
Business is good!
What a relief, it seems like the crowds are big and they are spending money. While individual nights can fluctuate, overall Christy is earning above her minimum threshold every night.
A few observations from the first week:
1. There aren't as many vendors showing up every night to sell as anticipated. It would seem like "Season" would bring out everyone who ever wanted to sell at Mallory. Instead, it is mainly the "usual suspects".
2. H...
2015-02-1930 min
Podcasting for Small and Local Business10 Steps To The Life You WantHave you ever felt like you will never be able to have the life you truly want?
It's easy to be completely overwhelmed by all of the steps between where you are and where you want to be.
Taking action is the key to getting what you want out of life. How do you even know where to start?
These 10 steps will get you on the right path:
1. Identify what you want to eventually do.
2. Map out what that would look like.
3. Create a list of what is stopping you from living your ide...
2015-02-1827 min
Podcasting for Small and Local BusinessHelp Others Get What They WantZig Ziglar said it best when he said, "You can get everything you want in life if you help enough other people get what they want in life." It seems counter-intuitive to focus on helping other people when your business is in survival mode. The strange thing about it is that this is completely true. Christy reveals how this idea of giving value first did not come naturally to her. After missing scores of opportunities, Christy is geting better at keeping it on her radar in almost every interaction. Give in order to get. Help others in order to help y...
2015-02-1727 min
Podcasting for Small and Local BusinessGive Your Customers What They Want - The Ask FormulaRyan Levesque shares his new book, Ask.
The method for giving customers exactly what they want is a formula that Ryan has proven time and again to the tune of millions of dollars in revenue. He has taken everything he knows about sales and flipped it upside down to provide a friction-less sales process.
Ryan has always been a little unconventional. He wanted to study medicine, but realized he didn't have the chops for it. After college, he took a lucrative job with a big name insurance company. He advanced through the ranks and finally ended up runnin...
2015-02-1346 min
Podcasting for Small and Local BusinessBuild Your Dreams"If you don't build your own dreams, someone else will hire you to build theirs."
This quote has been attributed to several people and it is a poweful quote! So many people resonate with it because it describes their lives.
Have you thought about what is keeping you from building your dreams? What is stopping you?
You don't have to change everything today and go chase your dreams. You can take small steps and still get to the ultimate goal. If you haven't taken any action on building your dreams, today is a great day to sta...
2015-02-1223 min
Podcasting for Small and Local BusinessPredictably UnpredictableBusiness can be predictably unpredictable.
As business owners we make so many judgments throughout the course of our day. We put labels on days, people and even strategies. Many times these labels are simply an emotional reaction to our circumstances.
It doesn't take long to find that you may have misjudged an aspect of your business. Maybe a customer that you thought had no money to spend ended up spending a lot of money at your business. Maybe a day that you thought was going to be a bad day actually turned out to be one of your...
2015-02-1123 min
Podcasting for Small and Local BusinessIt's Not Who You Know....Wait, Yes It Is!If you think you can survive in business all by yourself, you are doing it the hard way. You may think that networking events are a waste of time, then figure out other ways to build relationships.
The key to success in relationship building is simple. It can be summed up in this one phrase - if you want to get, then give.
Get into the habit of adding value. No matter where you are, look for ways to add value to others. When you get in the habit of doing this, you will be surp...
2015-02-0926 min
Podcasting for Small and Local BusinessThe State of The Podcast10 months in to the life of this podcast, Christy reveals how the podcast is doing. Success for a podcast is subjective, but Christy believes that in the long term, a growing and engaged audience is the best measure of the success of the podcast.
January 2015 was the first month that the podcast had more than 10,000 downloads in a month. The podcast is averaging between 200 and 550 downloads a day and steadily growing. Christy attributes this success to her use of social media and automation the promotion of past episodes.
Christy also joined a podc...
2015-02-0525 min
Podcasting for Small and Local BusinessWitnessing KharmaHave you ever been on the receiving end of ill will? Somehow the universe just knows exactly when to bring kharma into the picture. In this episode, Christy talks about witnessing kharma as another vendor struggles. It doesn't matter whether you believe in kharma or not, it happens anyway.
2015-02-0427 min
Podcasting for Small and Local BusinessTweaking, Not Twerking!Even when your business is running smoothly, there is always room for improvement. There is no limit on the amount of tweaking you can do to your business. By constantly testing new products, packaging, price points, and marketing, you can get direct feedback from your customers and really know what works. Don't assume you already know what will and won't work. Get the data by testing and tweaking.
2015-02-0329 min
Podcasting for Small and Local BusinessCrunching the NumbersBefore you make any investment in your business, you have to do a certain amount of number crunching. The more granular you can get your numbers, the more accurate your projections will be. Christy believes she has found something that can eliminate the main barrier to her business. Now it's time to crunch the numbers.
2015-01-2935 min
Podcasting for Small and Local BusinessTaking Action Is HardSuccess is much more fun than failure. The fear of failing keeps us from following our dreams far too often. Taking action is what separates the successful from the failures. Your ability to succeed will largely depend on your ability to take action.
2015-01-2320 min
Podcasting for Small and Local BusinessJust Show UpMany times the key to success in business is just showing up. That doesn't mean that "if you build it they will come" is always the case. But many local businesses struggle with consistency with the days and hours they are open. It's easy to discount this as something that is obvious, but for so many businesses, trial and error with their days and hours of operation will cost them customers.
2015-01-1918 min
Podcasting for Small and Local BusinessAnother Day, Another DollarIt may not be the Dip that Seth Godin talks about, but surviving in the slower times of business is a necessity. Building your projections around best case scenarios will lead to disappointment and discouragement. Christy reveals her plans for surviving the next few weeks, until the "season" starts.
2015-01-1321 min
Podcasting for Small and Local BusinessThe Fight of Your LifeRunning your own business is the fight of your life. There is little else that you can do in life that will be as challenging. If you aren't in the fight for the life you want, what will it take to get you there?
2015-01-0918 min
Podcasting for Small and Local BusinessHoliday Results Are In!It's been a busy week in Key West. Christy reveals her results after a high volume week at the Pier. Making processes more efficient will be the key to maximizing profits in 2015.
2015-01-0524 min
Podcasting for Small and Local BusinessHurdles and More HurdlesBusiness is never what you think it is going to be. There will always be hurdles. Some hurdles are the ones you expected and planned for and others come out of nowhere, with little warning. Christy is dealing with some circumstances beyond her control.
2014-12-3117 min
Podcasting for Small and Local BusinessThe Quickest Way To FailIt seems like the right thing to do at the time, but making New Year's resolutions is the quickest way to fail. You will beat yourself up about failing and nothing will get accomplished in your life. There is a better way to motivate yourself to success. Christy reveals the best tricks to get you moving in the right direction.
2014-12-2914 min
Podcasting for Small and Local BusinessDrama HappensNo matter the business, no matter the circumstances, you will encounter drama! Some folks thrive on it and others live to create it. Drama is disruptive and has no place in a productive business. Christy talks about what you can do when you encounter drama in your business!
2014-12-2513 min
Podcasting for Small and Local BusinessTime Is Of The EssenceTime can slip away from you when you don't have the constraints of a job on your time. You will learn a great deal about yourself when you are on your own. How you spend your time will determine your success in your business.
2014-12-2220 min
Podcasting for Small and Local BusinessThe Fight In The DogHow much fight do you have in you? Do you consider yourself a fighter? Building a business will test your character in more ways than you can imagine. Christy encourages you to keep fightingyour battles.
2014-12-1118 min
Podcasting for Small and Local BusinessCharge Less, Make More?It doesn't make sense sometimes how things work in business. The most counter-intuitive things are sometimes exactly what will work. Once you tweak your products to the point that you have a solid offering, then you can start testing your price point. Christy reveals what has worked for her.
2014-12-0921 min
Podcasting for Small and Local BusinessTime to GrindAfter all the hoops Christy has jumped through to get her business where she needs it, now it is time to get into the grind. The crowds will eventually return to Mallory Square and Christy just has to stick with what she believes will work.
2014-12-0419 min
Podcasting for Small and Local BusinessFear Is RealIn business, fear is a reality. There is no end to the list of things to fear. Fear cannot be an excuse for not taking action. Handling the fear effectively will be the key to moving on towards productivity.
2014-12-0225 min
Podcasting for Small and Local BusinessExpect the UnexpectedChristy can't seem to catch a break lately. After this week, Christy will have made some real progress in making her business bullet proof. Very shortly, there will be little that can stop her. What unexpected event is looming in your business that couuld rock your world?
2014-11-1828 min
Podcasting for Small and Local BusinessNothing To GiveWhen your income isn't where you want it to be, it isn't easy to give money away. When you feel as though you have nothing to give, that is the best time to start giving. You will benefit from it and it reinforces the abundance mindset in you. Giving is something anyone can do.
2014-11-1727 min
Podcasting for Small and Local BusinessTurning Samplers into Buyers!A week after the soft launch and Christy has learned one thing.......samples will be the key to her businesses success. She has given away nearly 500 Cryopop samples down at Mallory Square as she tried to build her business. Now she grapples with the issue of turning a large portion of the samplers into buyers. Because Cryopop is frozen, giving out samples is a challenge. It must be consumed immediately. If not, the impression of the product is terrible. At the same time, many will try and only some will buy. Now she has to figure out who the buyers...
2014-10-2839 min
Podcasting for Small and Local BusinessWelcomeIn this episode, host Christy Haussler introduces you to the Brick and Mortar Reporter Podcast. She shares her passion for local businesses and gives you a sneak peek of what is in store! There will be no greater advocate for local independent businesses than the Brick and Mortar Reporter. In this podcast we will interview only local small business owners. These are not the same interviews you hear on every other podcast - they all really have unique stories to tell about their local businesses.
2014-03-0426 min