Shows
Customers Who ClickBuilding Profitability By Focusing on Customers, Not ClicksIf you're in ecommerce download your free podcast bonuses.- Follow Tim on LinkedIn- Follow Will Laurenson on LinkedIn- Check out The Bottle Club- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-04-1749 minCustomers Who ClickFrom Adidas to Boating: Mona Sutherland on Scaling PerformanceIf you're in ecommerce download your free podcast bonuses.- Follow Mona on LinkedIn- Follow Will Laurenson on LinkedIn- Check out West Marine- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-04-1535 minCustomers Who ClickHow Mid-Day Squares Built a Chocolate Brand with Cameras RollingIf you're in ecommerce download your free podcast bonuses.- Follow Jake on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Mid-Day Squares- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-04-1030 minCustomers Who ClickLessons from Five Years of E-Commerce GrowthIf you're in ecommerce download your free podcast bonuses.- Follow Garrett on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Duncan & Stone- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-04-0842 minCustomers Who ClickThe Unflashy Work That Actually Drives GrowthIf you're in ecommerce download your free podcast bonuses.- Follow Jonathan on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Avery Row- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-04-0339 minCustomers Who ClickInside the Brand Selling Out in 45 Seconds Every ThursdayIf you're in ecommerce download your free podcast bonuses.- Follow Brandon on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Montana Knife Company- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-04-0141 minCustomers Who ClickThe Future of Ecommerce: AI, TikTok, and Consumer LoyaltyIf you're in ecommerce download your free podcast bonuses.- Follow Nelly on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-03-2750 minCustomers Who ClickThe Future of Subscription Commerce: Lessons from ScentbirdIf you're in ecommerce download your free podcast bonuses.- Follow John on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Scentbird- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-03-2548 minCustomers Who ClickWhy Most Brands Fail at Retention (And How to Fix It)If you're in ecommerce download your free podcast bonuses.- Follow Thomas on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-03-2042 minCustomers Who ClickHow Stratia Is Changing the Game with Science-Backed SkincareIf you're in ecommerce download your free podcast bonuses.- Follow Breanna on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Stratia- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-03-1842 minCustomers Who ClickThe Role of CRM in Subscription-Based EcommerceIf you're in ecommerce download your free podcast bonuses.- Follow Ottilia on LinkedIn- Follow Will Laurenson on LinkedIn- Check out AKT- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-03-1340 minCustomers Who ClickHow Storytelling Drives Customer Loyalty in EcommerceIf you're in ecommerce download your free podcast bonuses.- Follow Nadia on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Wingback- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-03-1151 minCustomers Who ClickWhy Community & Authenticity Will Always Beat AI & InfluencersIf you're in ecommerce download your free podcast bonuses.- Follow Rob on LinkedIn- Follow Will Laurenson on LinkedIn- Check out Active Apparel Group- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-03-0644 minCustomers Who ClickFrom Market Stalls to Global eCommerce: Scaling Nomad the LabelIf you're in ecommerce download your free podcast bonuses.Follow Donal on LinkedInFollow Will Laurenson on LinkedInCheck out Nomad the LabelCheck out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2025-02-2750 minCustomers Who ClickIs DTC Enough? Rethinking the Role of Marketplaces in E-commerceIf you're in ecommerce download your free podcast bonuses.Follow Rhea on LinkedInFollow Will Laurenson on LinkedInCheck out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing AutomationRhea Fox, former Digital Director at Ted Baker, joins...2025-02-2549 minCustomers Who ClickBalancing Acquisition and Retention in EcommerceIf you're in ecommerce download your free podcast bonuses.- Follow Will Laurenson on LinkedIn- Check out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing AutomationIn this episode of Customers Who Click, Ross Allsop joins host Will Laurenson to...2024-07-0928 minCustomers Who ClickFrom Niche to Mass Market: Strategies for Scaling UpIf you're in ecommerce download your free podcast bonuses.Follow Will Laurenson on LinkedInCheck out Customers Who ClickCheck out our 5 most downloaded episodes:1. Balancing Acquisition and Retention in Ecommerce2. Quick Product Validation and Flexibility: The Advantages of Owning Manufacturing3. Find Out How This D2C Brand Thrives in a Traditionally Retail Market4. How to Start Your Own Conversion Rate Optimisation Program5. How to Integrate SMS into your Marketing Automation2024-07-0233 minCustomers Who ClickMastering Full Funnel EcommerceIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode of Customers Who Click, Will Laurenson talks with Frederica Watson, Head of E-Commerce at Rodial Group. Frederica shares her unique journey from law to e-commerce, stressing the importance of a full funnel approach and consistent customer experience. They discuss the significance of data-driven strategies, review mining, and the power of user-generated content. Frederica’s insights are invaluable for brands looking to enhance their e-commerce strategies and improve customer engagement.2024-06-2530 minCustomers Who ClickEnhancing Customer Loyalty through Mobile CommerceIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode of Customers Who Click, Neal Goyal, Director of Sales at Tapcart, joins Will Laurenson to discuss the pivotal role of mobile commerce in e-commerce strategy. Neal shares insights on the shift from rapid brand growth during COVID-19 to a focus on profitability and customer retention in 2024. He highlights the importance of personalized customer experiences and the strategic advantage of mobile apps. Tune in to learn about the transformative power of mobile commerce, real-world success stories, and how to future-proof your brand by prioritizing...2024-06-1843 min
Mastering eCommerce MarketingCRO Secrets by Will Laurenson from Customers Who Clickhttps://youtu.be/TWi9F7KbdNwWill Laurenson, the founder of Customs Who Click, discusses the importance of conversion rate optimization (CRO) in e-commerce. He explains that CRO involves customer research, problem-solving, and optimizing the website to improve advertising efficiency, conversion rates, and customer satisfaction.Brands typically reach out to CRO agencies either because they have a problem on their website or because they want to scale and improve their performance.Laurenson introduces the UAM method (usability, anxiety, motivation) that his agency uses to analyze and suggest areas for improvement. He emphasizes the...2024-05-2844 minCustomers Who ClickHow to Adapt as an Ecommerce Brand in 2024If you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode of Customers Who Click, Will Laurenson chats with Guljeet Samra. Guljeet shares her journey from digital media to e-commerce, emphasizing the importance of mapping the customer journey and having a well-structured team. She discusses strategies for dealing with tech bloat, the benefits of leveraging agencies, and the value of community in the e-commerce space. Tune in for practical insights on optimizing customer experience and driving growth in challenging times.2024-05-2129 min
Secrets To Scaling Your Ecommerce BrandEp 553: 5 E-commerce CRO Hacks That You’ve Never Thought Of with Will Laurenson, Customers Who ClickSend us a textEmphasizes the importance of CRO in ecommerce and the impact it has beyond just improving the website, including reducing return rates, increasing lifetime value (LTV), and decreasing product costs.In this episode, Jordan West with Will Laurenson, they get into the realm of customer revenue optimization (CRO) and its impact on e-commerce success. Will shares his expertise in data-driven strategies, customer behavior modeling, and the significance of revenue per user in testing and optimizing e-commerce approaches. Listen and learn in this episode!K...2024-05-0729 min
Agency Operators PodcastOptimization for E-Commerce with Will Laurenson: Agency Operators Podcast 010Episode 10 of the Agency Operators Podcast!Are you ready to learn more about how to optimize your e-commerce brand? 👉 Will Laurenson, CEO and Founder of Customers Who Click, will join our host Pasha Knish, Founder and CEO of AMZ Optimized, about his experience optimizing e-commerce brands.Will Laurenson is the CEO and Founder of Customers Who Click. They are a performance-based CRO partner that will help optimize your store’s conversion rate and turn more of your traffic into customers! With many years of marketing and conversion experience, Will is a great person to learn tips...2024-05-0240 minCustomers Who ClickUnpacking the Potential of TikTok Shop for EcommerceKey Insights & Quotes:1. The Unmatched Potential of TikTok Shops:Insight: Jordan emphasizes the groundbreaking potential of TikTok shops in e-commerce, likening its impact to the rise of Amazon.Quote: "TikTok shops is the biggest opportunity since Amazon."Timestamp: 27:54.5812. The Evolution of Influencer Marketing:Insight: Jordan discusses how TikTok shops are transforming influencer marketing, promoting authenticity and effectiveness.Quote: "It's changing the entire influencer ecosystem. Everything's changing. It's phenomenal."Timestamp: 30:16.5133. The Power of Customer-Generated Content:Insight: Jordan highlights the significance of customer-generated content (CGC) over traditional user-generated content (UGC...2024-03-2630 min
The Dropship Unlocked PodcastBoost Your Shopify Conversion Rate with Will Laurenson (Dropship Unlocked Podcast Ep 55)💻Join My FREE Online-Event: The Best-Kept Secret To A Profitable Online Shop: https://dropshipunlocked.com/online-event?el=podcast-Boost-Your-Shopify-Conversion-Rate-with-Will-Laurenson-Dropship-Unlocked-Podcast-Ep-55Download Will's Free Conversion Checklist ➡️ DOWNLOAD HERE🗣 In this episode, Lewis and James welcome Will Laurenson from Customers Who Click. Will is the founder of Customers Who Click, a performance-based CRO agency for ecommerce brands. Their unique UAM Method has driven over $20m in incremental revenue for their clients in the last 12 months. Learn how to improve your Shopify conversion rate with his expert insights.Get your copy of Lew...2024-03-2551 minCustomers Who ClickBehind The Mic: Celebrating 200 EpisodesIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In the 200th episode of Customers Who Click, guest host Nathan Lomax interviews Will Laurenson, diving deep into Will's career, the genesis of the podcast, and the nuances of Conversion Rate Optimization. The discussion reveals Will's strategic approach to understanding and meeting customer needs, the evolution of his podcast, and practical advice for podcasters. Will also shares personal insights, including his entrepreneurial journey and managing ADHD in a professional context. This episode offers a blend of professional wisdom, personal revelations, and actionable strategies for anyone interested...2024-03-1940 min
Experiment Nation: The PodcastS3E54 - Will Laurenson: From Startups to CRO MasteryWill Laurenson shares his journey from startup to becoming a CRO (Conversion Rate Optimization) expert. Will discusses the significance of usability, anxiety, and motivation in CRO, drawing from his extensive experience in running tests and optimizing various businesses. Will's approach to CRO involves deep insights into user behavior and a focus on aligning products with customer needs, challenging the common pitfalls of assuming product-market fit based solely on initial traction or advertising success.
Chapters:
0:00 - Introduction to Will Laurenson’s CRO Journey
2:30 - Transitioning from startups to founding Customers Who Click
6:15 - Understanding the usability, anxiety, and motivation in CR...2023-12-0929 minCustomers Who ClickUnleashing the Power of Review Mining for Conversion OptimizationIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episiode, Will Laurenson discusses the benefits of review mining with guest Lorenzo Carreri. They discuss how review mining can improve conversion rates and customer lifetime value by scraping and categorizing reviews. They also touch on the use of AI and data privacy challenges. The conversation concludes with a discussion on using review mining to improve product images and the need for better communication between Amazon and eCommerce platforms. They also talk about the "jobs to be done" framework and ChatGPT.2023-11-1440 minCustomers Who ClickThe Power of Data-Driven DesignIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
Join Will and his guest Arsh Sanwarwala, the founder of ThrillX, as they discuss the secrets to creating a successful website design and improving conversion rates. Discover the power of data-driven decisions, the significance of aesthetics and trust, and the importance of tailoring design choices. Learn how to remove friction and optimize user experience. Don't miss out on valuable insights and tips for ecommerce website design. Tune in now to revolutionize your online presence!2023-11-0737 min
2X eCommerce PodcastPrinciple 1: Q4 UX and CRO → Will LaurensonOn this episode of Q4 First Principles Growth Tips is Will Laurenson, the CEO, and Founder of Customers Who Click. Will emphasized three key strategies for retailers gearing up for the busy holiday season. First and foremost, he stressed the importance of adopting a mobile-first approach, urging retailers to thoroughly scrutinize their mobile user experience. Secondly, he highlighted the power of using data to craft unique and appealing offers, emphasizing that understanding customer behavior can significantly enhance conversion rates. Lastly, he emphasized the importance of effective signposting, ensuring that customers are seamlessly directed to the best deals, wh...2023-10-3108 minCustomers Who ClickUnleashing the Potential of CRO: Insights for E-commerce SuccessIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
Discover the secrets to improving your e-commerce conversion rates in this engaging podcast episode. Join Will Laurenson and CRO expert Matt Scaysbrook as he shares valuable insights and practical tips on how to optimize your website, increase customer lifetime value, and boost your bottom line. Don't miss out on this opportunity to learn from the founder of We Teach CRO and take your digital marketing to the next level!2023-09-2647 minCustomers Who ClickCommon Mistakes Brands Make with Shopify WebsitesIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode, Will Laurenson welcomes Shopify expert Kurt Elster to discuss the importance of themes in e-commerce websites. They cover common mistakes brands make with their Shopify websites and recommend useful apps for improving customer experience. The conversation includes tips on creating a well-designed main menu, the significance of content in driving conversions, and the importance of addressing customer inquiries. They also explore strategies to improve e-commerce sales without heavy discounting, including the use of free gifts with purchase. The podcast concludes with insights on...2023-08-0847 minCustomers Who ClickHow to Dominate Youtube as an eCommerce BrandIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode, Will Laurenson & Christian Hoppe discuss the importance of YouTube ads for e-commerce brands and how it can be a valuable channel for growth opportunities. They delve into the specifics of YouTube ads, including ideal length and addressing objections within the video. They also discuss the role of YouTube ads in the marketing mix and common mistakes to avoid. Overall, this podcast provides valuable insights into the world of YouTube ads and highlights the potential for growth and success that this channel can offer...2023-07-2531 minCustomers Who ClickThe When and How of Expanding Your Marketing ChannelsIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this podcast episode, Will and guest, John Chan, CEO of 2X Growth Agency, discuss the challenges brands face in choosing the right marketing channels and when to expand. They share insights on generating demand, optimizing conversion rates, and selecting channels based on product category. They also delve into the importance of profitability, testing, and scaling channels sequentially. With practical advice and real-life examples, this podcast is a valuable resource for anyone looking to enhance their marketing strategies and grow their business.2023-07-1148 minCustomers Who ClickBreaking Down Silos: Strategies for a Cohesive Customer ExperienceIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode, Will Laurenson & George Huff discuss the challenges of silos in businesses and how they can hinder creating a seamless customer experience. They emphasize the importance of prioritizing the consumer and aligning teams to deliver a cohesive and positive experience. The conversation also covers the need for a comprehensive system to streamline marketing efforts and improve collaboration. Additionally, they touch on marketing mishaps and the importance of effective leadership. If you're interested in learning how to overcome silos and create a great customer experience...2023-07-0452 minCustomers Who ClickRetention Strategies for Increasing Share of Wallet in E-CommerceIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this podcast, Will Laurenson & Phill Manson discuss the importance of using customer data to gain a competitive advantage in marketing strategies and customer data analysis. They cover topics such as data segmentation, retargeting, and the importance of understanding customer data to identify good customers and traits. The conversation also covers retention strategies, the challenges of using artificial intelligence in marketing, and the importance of transparent and ethical data collection practices. With insights from Phil Manson, founder of PAASE, this podcast provides valuable knowledge for brands...2023-06-2043 minCustomers Who ClickThe Importance of Segmentation and Personalized Content for RetentionIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
This episode is centred around the importance of segmentation and personalized content for email and SMS marketing in the e-commerce industry. Will & Georgie discuss the various approaches to segmentation, including gathering data on demographics, preferences, and behaviors, and using RFM data to create targeted messaging. They emphasize the importance of measuring results and adapting strategies accordingly, while cautioning against both under-segmenting and over-segmenting.2023-05-3035 minCustomers Who ClickThe Importance of Conversion Rate Optimization for Business GrowthIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In this episode, Will talks with Andres Glusman about the importance of conversion rate optimization (CRO) for businesses to improve their website and ad performance. They emphasize the need for A/B testing and experimentation, learning from failures, and proper research before launching a product or service. The conversation also covers the benefits and challenges of segmentation in marketing and the importance of understanding customers' needs and preferences. This podcast provides valuable insights and practical tips for marketers looking to improve their customer experience.2023-05-2336 minCustomers Who ClickThe Importance of Community-Led Growth for BrandsIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
Join the conversation as Will Laurenson interviews Sophie Bond, marketing director at Nice Wine, a UK-based wine challenger brand. They discuss the importance of community-led growth, disrupting traditional categories, and the rise of canned wine. Learn how Nice Wine engages with its community and involves them in the product development process, and gain insights into the significance of customer feedback and community engagement in shaping the direction of a business. Don't miss out on this informative and engaging podcast!2023-05-1634 minCustomers Who ClickUnlocking the Power of Customer Value OptimizationValentin Radu, founder of OmniConvert and leader in the Customer Value Optimization (CVO) space, joined Will on the podcast Customers Who Click to discuss CVO. He shared his story of selling life insurance and how it taught him about optimization. He discussed his experience building an internet service provider, running the largest online car insurance player in Romania, and founding OmniConvert which helps companies convert more customers from their visitors.This podcast conversation discussed how to get customers to click on a product or service by understanding what is bothering them and how it relates to their struggles...2023-04-0444 minCustomers Who ClickOptimizing Conversion Rates: Strategies for SuccessShiva Manjunath, a senior strategist at Speero, joined Will for a conversation about conversion rate optimization (CRO). Shiva discussed the big myths and mistakes brands face in CRO as well as what they need to be focusing on. He shared his own experiences with testing and optimization - from his coffee setup to training his dog - emphasizing the importance of testing out different approaches to find what works best.They discussed the importance of personalization when it comes to best practices, using the gym analogy to explain how following basic workouts can only take one so far...2023-02-2155 minCustomers Who ClickCrafting a Personalized Online Shopping ExperienceEric Melchor, the Partnership and Personalisation Ambassador at OptiMonk, a website optimization platform for e-commerce companies, was featured in this podcast conversation. The discussion focused on Conversion Rate Optimization (CRO) and how it can be used to get customers to click on a website.It was highlighted that many companies try to get customers to buy by bombarding them with pop-ups that appear immediately when they land on the site, which is not a good experience for customers. The speakers discussed how companies should strive for an in-store experience where customers are welcomed and asked what they are...2023-02-0734 minCustomers Who ClickUnlocking the Power of Video for Increased Conversion RatesIn today's digital world, video content is an essential tool for businesses looking to engage customers and increase conversion rates. Video content can be used to personalize the customer journey, provide a more immersive experience, and ultimately drive conversions. Here are some tips on how to use video content to personalize the customer journey and increase conversion rates. 1.Utilize Video Content Throughout the Customer Journey Video content should be used throughout the customer journey in order to create a more personalized experience. From product demos and tutorials to customer testimonials and success stories, video content can help customers...2023-01-3137 min
Fastlane Founders and Legacy with Jason Barnard: Personal Branding, AI Strategies, and SEO Insights for Visionary CEOsThe Key to a Perfect Website (Will Laurenson and Jason Barnard)Will Laurenson talks with Jason Barnard about the key to a perfect website.
Will Laurenson is a customer experience optimisation consultant helping ecommerce brands optimise their customer journeys for conversion and customer value. If you're looking for a better ROI for your marketing spend and higher Customer Lifetime Value, you can connect with him on LinkedIn or Twitter. Will also hosts the Customers Who Click podcast, a weekly interview with leading marketers from across the industry.
Websites play an important role in sales, and when you design a website, you probably first think about what will appeal to your customers...2023-01-2700 minCustomers Who ClickThe Benefits of the 'Try Before You Buy' ModelThis podcast conversation discusses the "try before you buy" model and how it fits into the customer journey.Ben Davis, founder and CEO of Try Now, a platform that allows businesses to offer a try before you buy model to their customers, explains how this model eliminates the need for sampling or paying upfront. It is suggested that marketing messaging should be used in ads, email ads, and retargeting to drive customers to click this option.The conversation then shifts to finding other ways to uncover extra revenue without assessing a penalty to the shopper such...2023-01-1039 minCustomers Who ClickDisrupting a Billion Dollar Market with Shea GerhardtIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
Today Will is talking with Shea Gerhardt, Founder of Budderflys about how they're disrupting the multi-billion dollar earbud market. We'll be learning about how the industry currently innovates, where it's headed over the next 5-10 years, and how Budderflys is going to be disrupting that.2023-01-0349 minCustomers Who ClickCreating a Seamless Handoff from Website to StoreAs the world of e-commerce continues to grow, businesses are increasingly looking for ways to create a seamless customer experience. Wichita Furniture's Director of Ecommerce, Cale Ostby, has some tips on how to make sure your customers have a positive experience when shopping online. The first step in creating a seamless customer experience is to ensure that your website is easy to use and navigate.Customers should be able to find what they are looking for quickly and easily without having to search through multiple pages or menus. Additionally, it's important that the checkout process is simple and...2022-12-2742 minCustomers Who ClickUnlocking the Power of Subscriptions in EcommerceWill and Matt discussed the topic of subscriptions in ecommerce brands. Matt Holman, co-founder of Qpilot, shared his insights on how brands should focus on providing content and solutions to customers' problems to get them clicking on subscriptions instead of just offering discounts. They discussed the benefits of predictable revenue for SaaS companies, using Dollar Shave Club as an example.They noted that successful subscription companies are able to craft powerful experiences for their customers, collect data, and upsell additional offers. Additionally, they discussed how some brands create a problem or need for customers to subscribe to their...2022-12-2029 minCustomers Who ClickOptimizing Conversion Rates in the Sofa IndustryWill and James Robinson, the head of CRO at Sophology, discussed conversion rate optimisation for high ticket products. They discussed their experiences in user research, analytics, conversion optimization, and marketing, focusing on the importance of measuring the impact of changes made to improve conversions.They discussed a process of researching and understanding customers, prioritizing what should be done next, testing tactics that may require developer input or strategic changes, and bookending tests with post-user research. They also discussed tracking website activity to determine if people are likely to go into a store as a result of a test...2022-12-1347 minCustomers Who ClickWhat to focus on for the rest of 2022Key highlights:0:10 - Jem’s Introduction01:07 - The switch from UGC to AGC02:56 - How the advertising landscape has changed since the pandemic 05:20 - What things are working well right now 07:03 - The importance of diversification09:34 - TikTok vs Facebook 14:02 - Will CTRs on TikTok improve? 16:33 - Ad Creative Software22:08 - The current problems clients are having26:28 - Keeping things simple 29:23 - How AGC works 31:56 - Jem’s tips on getting more money out of your business36:37 - When to draw conclusions from tests40:17 - Importance of looking at the whole customer cycle 46:20 - How to treat new v...2022-09-2757 min
E-Commerce with Coffee?!38. Uncovering the Potential of Customer Experience with Will Laurenson, Founder and Consultant of Customers Who ClickUncovering the Potential of Customer Experience
In this episode of E-Commerce with Coffee?!, we have a special interview with Will Laurenson, founder of Customers Who Click. He and Nate Svoboda discuss how to optimize your customers’ experiences and drive revenue.
Throughout the interview, you’ll hear Will’s views on customer experiences, customer retention, and more.
Ready to learn more about customer experience and how much of an impact it can have on your business? Grab your favorite brew and enjoy!
➡️ Timestamps:
0:00-0:27 Intro
0:28-0:58 Introducing Will
0:59...2022-09-1943 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthCRO for Conversion or Value? -- Will Laurenson // Customers Who ClickThis is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...2022-09-0414 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthCRO for Conversion or Value? -- Will Laurenson // Customers Who ClickThis is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at h...2022-09-0414 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy CRO Needs to Be Your Main Focus -- Will Laurenson // Customers Who ClickJoining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-09-0316 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy CRO Needs to Be Your Main Focus -- Will Laurenson // Customers Who ClickJoining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2022-09-0316 minCustomers Who ClickAchieving Brand Consistency Before Trying to ScaleKey highlights:11:25 - 25:18 - How Does Ruthie Keep Customers Clicking? - You’ve got to really nail your branding, and be really consistent with it. But this doesnt just apply to one single person, it applies to the business as a whole. Every touchpoint a consumer has with your brand should feel like its your brand. The whole business needs to be on board with it. If that message or brand experience isnt there, then a lot more campaigns fall flat because they seem out of place and random.25:26 - 32:40 - How Can You Identify Voice of Customer...2022-08-1650 minCustomers Who ClickHow Furniture Boxs’ Tech Stack Helps Them Launch New ChannelsKey highlights:01:57 - 13:57 - Biggest Opportunities for D2C Growth - Selling in more places. There’s a limit to what you can achieve if you only use your own website. Mainly limited by your ability to advertise and drive traffic, but also down to the fact that there are large audiences who will always go to a marketplace website first. Amazon, Ebay, Wayfair, there are plenty of massive websites out there that you can list your products on.You need to be where your customers are. Which also brings an additional benefit to being on certain we...2022-07-1945 minCustomers Who ClickMaking Money with Shoppable Live StreamingKey highlights:01:05 - 10:11 - Why Shoppable Live Streaming? - The money being made in Asia through shoppable live streaming is insane, really insane amounts. While that might not translate across to the West, the fact that Amazon is doing it, there’s QVC, and Sarah is having great success should tell you there’s an opportunity here.Maybe during covid and lockdown was a better time to start as shops were closed so consumers were forced to shop online, but for those brands purely online, a shoppable live stream allows you to connect with consumers, and give...2022-07-1252 minCustomers Who ClickGrowing Your Business with Great Customer Service01:04 - 02:02 - Biggest Opportunities for D2C Growth - Neil actually posted about this on LinkedIn and the answer that came back was retention, doubling down on retention. Community, customer service, and conversion rate optimisation are all high on peoples agendas right now to get customers through the door, and then keep them retained. 02:37 - 10:17 - What Does Good Customer Service Look Like? - Good customer service can be measured using several metrics. First response time, resolution time, how many tickets are automated, how many channels are integrated, and revenue generated. Only about 3% of brands meet all the criteria f...2022-07-0546 minCustomers Who ClickHow to Effectively Communicate Your Brand ValuesIn episode 116 I had a chat with Pete Durant, the Head of Marketing at BAM, a bamboo clothing company. BAM places a big focus on sustainability, and is a climate positive brand. With brand values becoming more and more important to customers, how do you ensure you get these messages across, without overwhelming the key messages about your actual products?People do care, but they still want a product that does the job its being bought for.The key is to weave your messaging into the product page and the customer experience. Your sustainability messaging might draw them...2022-06-211h 03Customers Who ClickWhy is CRO Such a Misunderstood Discipline?In episode 115 of the Customers Who Click podcast I spoke with Jon MacDonald, Founder of thegood, a CRO agency in the States. They’ve been optimising sites for over 13 years now, helping brands grow not just through conversion rate optimisation, but also by improving average order values and lifetime value.Our mission is to remove all the bad experiences, so only the good remain.If you really focus on the customer experience, the customer journey, and what their goals are, thats only going to work in your favour. Too many brands try to put pressure on customers to com...2022-06-1454 minCustomers Who ClickThe Do’s and Don’ts of Succesful SMS Programshttps://www.linkedin.com/in/blakeimperl/https://www.attentivemobile.com/In episode 113 of the Customers Who Click podcast I sat down with Blake Imperl, the Head of Partner Community at Attentive, to discuss SMS, and how it will contribute to ecommerce growth over the coming years. Attentive is an SMS platform allowing for both highly personalised messaging and conversational SMS.SMS, at its core, is a relationship building channelThere’s more to SMS than just a revenue channel, and infact if you treat it as one, you’ll see your list...2022-05-3149 minCustomers Who ClickBuilding Trust Through Personal ReputationIn episode 108 of the Customers Who Click podcast I spoke with Bant Breen, the founder of Qnary who provide reputation management and talent branding solutions. In this episode we explored why building personal reputation is so important, and can really drive trust in a ecommerce brand.Leveraging that human voice is critical to building trust in a business.Some of the most powerful campaigns I’ve run for my clients have involved personal style communications. Ones that come from an employee and are written as if they are from a person. Consumers want to engage with brands that th...2022-04-2635 minCustomers Who ClickHow to Craft the Perfect Affiliate StrategyIf you're in ecommerce download your free podcast bonuses here: https://tinyurl.com/523dxtyx
In episode 107 of the Customers Who Click podcast I was joined by Dominick Keenan from ClickBank, one of the biggest affiliate platforms in the world. We’re going to be talking through what makes a good affiliate program, what mistakes brands make, and also what brands need to be aware of & cautious of when dealing with affiliates.
While it is a performance channel, affiliate marketing isn’t just a platform channel, its a relationship channel. You absolutely need to be building relationships with affiliates that you actu...2022-04-1944 minCustomers Who ClickGaining a Competitive Advantage in PPC Search MarketingIn episode 105 of the Customers Who Click podcast I spoke with Frederick Vallaeys, the CEO of Optmyzr about how you can get ahead of the competition in the PPC space, despite everyone having access to the same tools, the same ability to set up campaigns.The human element will help you stand out and beat the competition.It’s all about the human element, and this is where being a real marketer is worth its weight in gold. There are so many platform experts out there, or less experienced business owners who just set their campaigns up and le...2022-04-0542 minCustomers Who ClickHow to Integrate SMS into your Marketing AutomationKey highlights:01:25 - 04:19 - Biggest Opportunities for D2C Growth - SMS of course, it’s really easy to ask for phone numbers these days, particularly if you frame your ask in a way that helps the customer. If you’ve already got a big email list but not SMS, ask your current subscribers to add their phone number in exchange for a small incentive.You give your email to everyone, but only a handful of brands get your phone number. This makes your messages for more likely to be read than an email, but it does also come...2022-03-2939 minCustomers Who ClickHow Newton Baby Successfully Launches New ProductsIn episode 103 of the Customers Who Click podcast with Aaron Zagha, the Chief Marketing Officer at Newton Baby, we'll be exploring how Newton Baby has shifted their focus away from Average Order Value and towards Customer Lifetime Value.“We are currently running, or have tested pretty much every ecommerce channel there is”With both a pretty niche audience, and incredibly low purchase frequency products, it’s of course important that Newton Baby test and test and test to make sure that not only are they getting in front of as much of that audience as possible, but that it’s a...2022-03-2336 minCustomers Who ClickRetention is More than Just Email MarketingKey highlights:01:15 - 07:56 - Biggest Opportunities for D2C Growth - Retention is getting more and more important as brands struggling with increasing costs of acquisition, and difficulty targeting the right customers online. But once that customers in, and has made that first purchase, its so important to be working hard to get that 2nd purchase in. And that doesn't mean just spamming emails until they buy or unsubscribe. Increasing retention just 5% can lead to a 25-95% improvement in profit, which makes sense as that 2nd purchase hasnt cost you anything extra.But there is no silver b...2022-03-0845 minCustomers Who ClickYou can grow without overdiscounting, and this DTC brand is the proofIn episode 99 of the Customers Who Click podcast with Ian Young, VP of Growth at Parachute Home, we’ll be exploring how brands can move away from aggressive discount messaging.Avoiding overdiscounting in the DTC space is something I’ve been very vocal about for ages. I’m not saying to not do it at all, I’m just saying that doing it without any kind of strategy and only as means to drive some extra revenue will result in quick gains that’ll have a ripple effect on your future relationship with the customer - the only loyalty some of th...2022-02-2245 minCustomers Who ClickHow testing was key to this brand’s rapid growthIn episode 98 of the Customers Who Click podcast, Dan Shunn, the Head of CRM at Air Up, joins me to talk to us about how Air Up has grown over the last year, and how Word of Mouth has become such a huge part of their acquisition mix, as well as providing us with some insight into how he runs his CRM program there.Testing and experimenting are crucial to becoming less reliant on paid traffic and upping your organic efforts. However, loads of brands will test mostly subject lines, but really you’ve got to do a massive am...2022-02-1543 minCustomers Who ClickTurning your hero products into sales SuperheroesIn episode 95 of the Customers Who Click podcast, I had a great chat with Ross Davies about how to design high-converting hero product pages.Even companies with a couple of hundred products will probably find that the majority of their revenue comes from a tiny number of products, it's the 80/20 rule really. So how do you ensure those products sell really well? How do you overcome the buyer’s objections?Customer research and conversion-led product page design. There are huge benefits to really working hard to design product pages that are bespoke for those products. Of course, it’s ea...2022-01-2243 minCustomers Who ClickDriving ecommerce sales with SMS & Instant Messaging94. Driving ecommerce sales with SMS & Instant MessagingIn episode 94 of the Customers Who Click podcast, I had a fantastic chat with Jeremy Horowitz about how SMS and Instant Messaging is the must-have channel for 2022. SMS has been around for years, but it's only in the last maybe 12 months that the tech has really evolved and allowed brands to use it properly. I remember the first campaigns I sent out for a brand, it was a manual process of exporting the data from one place, and loading it into the SMS platform for sending. Now, SMS platforms i...2022-01-1855 min
Customers Who ClickCommunicating With Customers in D2C World"The more transparent you can be about…what's going on,...the better that expense will be from the customer standpoint"In episode 88 of the Customers Who Click podcast, I had a wonderful chat with Chris Manderino, Co-Founder and CEO of Lyfe Fuel, a plant-based company producing organic nutritional supplements for a healthy lifestyle. In this conversation, we talk about customer experience, how to adopt tech early to help with friction, and why communication with the customer is crucial.There are challenges peculiar to businesses at different levels, mainly due to the difference in experience. But one common challenge fa...2021-12-0758 min
Customers Who ClickSecrets to an Efficient and Profitable Online D2C Business"You've got to understand what you need to throw the money up, to get the best results. There's no guarantee it’ll work but having insights that you can glean from all this data is and being smart is making sure that you have the best chance of succeeding!"In episode 81 of the Customers Who Click podcast, I had a profound conversation with Christopher Hann, Customer Acquisition Manager at Virgin Pure. We talked about the importance of data and how it helps to find opportunities to maximize your conversion rate. We also talked about the challenges of a D2C...2021-10-191h 04Customers Who ClickMicro-Influencers for Major Social Media Success"Massive campaigns that you run where everything is red tape and making sure that we say exactly the right thing. That's not where your brand is built. Your brand is being built with that user that posts a picture ... on a boat."In episode 77 of the Customers Who Click podcast, I talked about various ways to use micro-influencer-generated content in your marketing strategy with David Morneau. Most brands that are new to influencer marketing often want to work with influencers with millions of followers. What they don’t realize quite accurately is for influencer marketing content to convert wel...2021-09-2139 min
Secrets To Scaling Your Ecommerce BrandEp 235: Convincing Your Customer to Purchase and Stick Around with Will Laurenson, Customers Who ClickSend us a textIn physical stores, it is easy to give a customer a wonderful shopping experience. The aesthetics, fragrance, and staff can give you a VIP service, and other tangible things could support that overall experience. But how do you do that in the eCommerce world where everything happens on the screen?In this episode, Will Laurenson, a Customer Experience Optimisation Specialist and Host of the Customers Who Click podcast talks about giving the best customer experience for your eCommerce platform. He provides valuable tips on how to strategically place customer reassurances in...2021-09-0925 minCustomers Who ClickWhy some Brands act Creepy“When first-party data is combined with third-party data about a users’ environment, it will give your marketing team... superpowers.” In episode 73 of the Customers Who Click podcast, I had a great chat with Daniel McGaw about building your marketing tech stack, how to use data to help your customers in the best possible way, and why pro-privacy laws may just be scraping the bottom of the data barrel.Internal teams find it hard to not get overwhelmed by modern marketing tech stacks. These tools have stiff competition and the tech continues to change at an incredible rate. Most tech st...2021-08-2453 min
Customers Who ClickHow to Add Amazon to Your Sales ChannelsIn episode 65 of the Customers Who Click podcast, I had a great chat with George Barnett Reid about selling on Amazon. I know people on both sides of the fence on this. Some insist that selling through Amazon just cannibalises your business and makes data collection really difficult, and others will argue that it’s an incredibly powerful way of acquiring new customers. I see it as a fantastic opportunity to get more visibility for your own brand. The convenience of Amazon is incredible for a customer, but it’s also a really strong trust poin...2021-06-2947 min
Customers Who ClickHow to Create Funny Marketing VideosIn episode 61 of the Customers Who Click podcast, I had a great chat with Joseph Wilkis about how to create engaging, and funny videos for your advertising campaigns. I mean, who doesn’t like funny videos? I challenge you to go on YouTube and not watch at least one that popped up in your recommendations… But if you’ve been trying to create something for your ads, you know that going “viral” isn’t as simple as getting your dog dressed up as a pirate on camera. It starts with knowing your audience. Not only will you pic...2021-06-0149 min
Customers Who ClickHow to Pick The Right Marketing Tech StackIn episode 58 of the Customers Who Click podcast, I had a great conversation with Derric Haynie about tech stacks, and how to pick new tools to add to your business. Tech stacks are a wonderful thing but you know what they say - too much of a good thing.... I can see how tempting all these new shiny apps are, I too get excited about new plugins and widgets (and what they can offer) and often can’t wait to try them out. But, it’s super important that the subject of adding tools to your...2021-05-1152 minMarTech Podcast ™ // Marketing + Technology = Business GrowthCRO for Conversion or Value? -- Will Laurenson // Customers Who ClickThis is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at...2021-04-2714 min
MarTech Podcast ™ // Marketing + Technology = Business GrowthCRO for Conversion or Value? -- Will Laurenson // Customers Who ClickThis is the 2nd part of our conversation about how to get more results from the traffic you're already getting with Will Laurenson, Founder and CEO of Customer Who Click. Yesterday, Will and I talked about why CRO needs to be a marketer’s main focus, and today we're going to continue the conversation talking about whether you should be conversion rate optimizing for conversions or for value. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn&nb...2021-04-2714 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy CRO Needs To Be Your Main Focus -- Will Laurenson // Customers Who ClickJoining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.2021-04-2616 minMarTech Podcast ™ // Marketing + Technology = Business GrowthWhy CRO Needs To Be Your Main Focus -- Will Laurenson // Customers Who ClickJoining us is Will Laurenson, Founder and CEO of Customers Who Click, which is a consultancy that helps its clients optimize their customer journey to turn paid traffic into customers, increase their average order values and retain those customers for longer. Today, Will and I are going to discuss why CRO needs to be your main focus as a marketer. Show NotesConnect With: Will Laurenson: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn // Twitter2021-04-2616 min
Customers Who ClickThe Real Value Behind a CRO StrategyIn episode 55 of the Customers Who Click podcast, I had the pleasure of speaking to Joris Bryon about conversion rate optimisation. If you’ve been following me on LinkedIn for a while now, you know how important CRO is to me. When done right, it will absolutely make DTC brands more efficient, sustainable, and profitable. If, however, it’s treated as a quick fix (which is what happens 99% of the time unfortunately), all it does is it breeds disappointment. Great conversion optimisation isn’t about blindly following other companies' case studies or CRO best practices but ra...2021-04-201h 01
Customers Who ClickBuyer Psychology & The Customer JourneyIn episode 53 of the Customers Who Click podcast, I had a fantastic chat with Kenda Macdonald about buyer’s psychology and customer journey. I know I keep saying this, but here it goes anyway: hacks, tricks and trends come and go but truly understanding your customers and what makes them click is priceless. Consumers today are aware and savvy; they know about the many tactics brands use to nudge them toward conversions. They don’t trust most paid ads - that cynical doubt has been ingrained in their minds after years and years of disappointment and l...2021-04-061h 09
Customers Who ClickThe Key to Mastering SubscriptionsIn episode 51 of the Customers Who Click podcast, I had a fantastic chat about DTC subscriptions with Racheal Vaughan Jones. I love subscriptions and so do the customers - DTC subscription commerce has seen a steady 17% year over year growth in the past 5 years and according to a report by the Subscription Trade Association (SUBTA), 75% of DTC brands will offer some kind of subscription services by 2023. It may not seem as though your brand could benefit from it but trust me - there’s always something of value that could be turned into a subscription. An...2021-03-231h 01
The Burhaan Pattel Podcast32. Why It's Important to Increase Customer Value with Will LaurensonOn this episode of The Marketing Stack podcast I was fortunate to talk about increasing customer value with Will Laurenson. Will educated me on the differences between increased increasing conversion rates and increasing customer value. He helped me realize that most marketers are chasing the dream of increasing conversation rates while not always benefit the business in the long run.I hope you enjoy the episode as much as I enjoyed making it with Will.Will is a Customer Value Optimisation consultant, helping e-commerce brands optimise their customer journeys for conversion and customer...2021-03-1834 min
Customers Who ClickIs Gamification the Future of Customer Experience?In episode 46 of the Customers Who Click podcast, I had a fantastic chat with Damien Roux about gamification. You probably already know that engaged customers are loyal customers. While tools such as email are awesome for inspiring brand-to-customer communications, there are other options that can either amplify our current customer engagement and gamification is high up on that list. The beauty of gamification is that it can be applied to any aspect of your business, whether we’re talking onboarding new or re-engaging churned customers or even building employee happiness as well. And th...2021-02-1643 min
Customers Who ClickThe Power of True PersonalisationIn episode 44 I had a fantastic chat with the MD of Trufit EMEA, Sarah Curran all about how brands can go much deeper with personalisation to create amazing customer experiences. Personalisation is key to improving the customer experience, but we’re not just talking about first names, or loose category suggestions. You need to be doing this on a one to one basis, but on scale. You need to be making use of your data, really understanding what your customers like, and use that data to improve your customers experience. It’s not good...2021-02-0254 min
Customers Who ClickMake Content Your Competitive AdvantageIn episode 42, I spoke with Jeff Coyle the Co-Founder of MarketMuse all about how AI can help you take your content strategy to the next level. As I’m sure anyone doing content marketing will be aware, there’s a huge amount of time and resources required to identify keywords, do competitive research, run your own primary research if necessary, and of course produce the content itself. AI is getting better and better at helping marketers overcome these hurdles, and remove a lot of the day to day work. But it doesn’t stop there, AI can...2021-01-191h 04
Customers Who ClickThe Value of Customer DelightIn episode 41 of the podcast i spoke with Oli Bridge the CMO at Bonjoro about how brands can go that step further and delight customers in a targeted, scalable manner. Delighting customers is a great way to build loyalty and word of mouth, and it really helps show the human side of your brand. It helps connect your employees with customers and helps them view the business on a more individual basis, rather than just looking at spreadsheets and data all day. But while a Customer Delight program is great, it can’t re...2021-01-121h 11
Customers Who ClickOptimise your SEO & Content Strategy with AIIn episode 38 I spoke with Ryo Chiba, founder of usetopic.com all about how AI can assist with your SEO and content marketing strategy, to help you produce more, higher quality content. AI is becoming more and more prevalent in marketing, but contrary to popular belief, its not going to come in and steal jobs. It’s just not that good (yet?). AI is great for saving you time though. It can do huge amounts of research far quicker than you can, help you identify topics and keywords to target, and help influence your strategy. Bu...2020-12-2255 min
Customers Who ClickWinning Tactics for Customer LoyaltyIn episode 35 I spoke with Fiona Stevens about how brands can build powerful loyalty program to acquire, engage, and retain customers. Loyalty programs get a bad reputation at times, and in alot of cases rightly so. It’s unclear how you earn points, it’s unclear how you spend points, and so why bother? The key to a good loyalty program is making it clear what customers get from it, making it relatively easy to get those rewards (not requiring multiple high value orders), and tying those rewards to your brand and your values. Th...2020-12-011h 00
Customers Who ClickWhat is the Key to a Great SEO Strategy?In this weeks episodes I spoke with Kris Reid, an SEO expert, all about the simple process required to win at SEO. It’s not an easy channel to master, and it does require a lot of work, but ultimately there is 1 key thing that will set you aside, and almost guarantee success with SEO. And that is quality. Quality customer experience. Quality website. Quality content. If you give the customer a great experience, and your content matches the needs of their search, you’ll be rewarded by Google. Combine that with a qual...2020-10-0640 min
Customers Who ClickHow to Beat the Advertising AlgorithmsI spoke with Masood Akbarzai in this episode all about data and algorithms, and what brands need to be doing to make them work for their brands, not against them. It hopefully won’t surprise you to know there is no hack, there’s no single approach that once implemented guarantees success for any business. It simply doesn’t work like that. Your business, your brand, your product, your audience is different to that of any other business, and so simply copying another method will not work. You can get the basics by lookin...2020-09-2245 min
Customers Who ClickHow to Position Your Business For SuccessPeter Whent joins me on this episode to talk about how to define your brands position and messaging, a crucial element for business success. In this episode, you’ll discover the biggest mistakes a lot of companies make when it comes to positioning, and the key elements in getting this right. Every year somewhere north of 70% of startups go bust. A problem Peter witnessed consistently for several decades is brilliant founders who produce genius products, but don’t know how to explain them to their target audience in a way that makes them listen. Fo...2020-08-0454 min