Shows
Cultivating Business Growth#175: One Big Beautiful Bill Tax Changes 2025Jaime Staley is joined by partner and CFO, Katina Peters, to break down what's actually changing, who may benefit, and how to start planning before year-end instead of being surprised next April. In this episode, we cover: How the 2025 tax brackets and standard deduction look under the new bill "No tax on tips" and "no tax on overtime" - who qualifies and what the limits are Updates to the child tax credit, senior deduction, SALT cap, and estate & gift tax exemption Key small business changes, including QBI, bonus depreciation...
2025-11-1734 minCultivating Business GrowthHow Technology Audits Transform Business Efficiency with Brian Zielinski of ShapeConnectIs your tech stack helping your business grow, or holding it back? In this episode of the Cultivating Business Growth Podcast, host Katina Peters, CPA & CGMA, talks with Brian Zielinski, President and Managing Director of ShapeConnect, about how a technology audit can uncover inefficiencies, streamline data flow, and set your business up for scalable success. Brian shares real stories of companies that transformed operations and doubled revenue through the right software systems, and why even small and mid-sized businesses should regularly assess their technology. Practical examples of businesses that grew by u...
2025-11-0325 minCultivating Business GrowthWhat is the Difference Between an S Corp and C Corp?Choosing the right entity taxation is not just a startup decision, it's a lever that can create or erase six figures as your business grows. In this episode, Jaime and Katina discuss the difference between an S Corp and a C Corp, how LLCs fit into the picture, and why entity choice should be reviewed over time, not just once when you file paperwork. Katina explains the tax implications of each structure, including when C Corp double taxation is actually worth it, how reasonable compensation works for S Corp owners, and the five-year lock-in rule when switching...
2025-10-2034 minCultivating Business GrowthHow to Build High-Performing Teams that Drive Growth with Lindy HoytWillow Virtual CFO's Jaime Staley sits down with Lindy Hoyt, founder of People Ambassadors, to unpack people-first leadership and how to build high-performing teams. Learn the building blocks, trust and psychological safety, goal alignment, real accountability, and intentional onboarding, plus low-cost plays small businesses can use now. Stick around for two simple actions you can take this week, and grab the free resource in the show notes.
2025-10-0628 minCultivating Business Growth4 Modern Strategies to Increase Profitability in 2025In today's fast-changing business world, profitability isn't just about working harder—it's about working smarter. In this updated episode of Cultivating Business Growth, we revisit one of our most popular topics from Episode 18 with a fresh look at four modern strategies to increase profitability in 2025 and beyond. Join Megan Spicer and Katina Peters, Partner at Willow Virtual CFO, as they discuss: Why doubling down on high-margin offers and clients is key to sustainable growth How to reevaluate and modernize your pricing strategies, including value-based and tiered models Practical ways to boost cu...
2025-09-2226 minCultivating Business GrowthHow to Do a Business Health CheckWhen was the last time you gave your business a real checkup? In this episode of the Cultivating Business Growth podcast, we're talking about the importance of a business health check, a structured way to review profitability, cash flow, expenses, pricing, and strategy so you can catch problems early and keep your company on track. Megan Spicer is joined by Willow Virtual CFO co-founder Katina Peters to walk through a simple DIY framework for evaluating your business's financial health. You'll learn how to do a business health check on your own, what red flags to watch out...
2025-08-2525 minCultivating Business GrowthThe Evolution & Future of Willow Virtual CFOIn this episode, we explore the evolution of our firm from PJS & Co. CPAs to Willow Virtual CFO with co-founders Katina Peters and Jaime Staley. We discuss the motivations behind the rebrand, how we're addressing the growing need for financial accounting advisory services, and how our fractional CFO offerings support small businesses with clarity and confidence. Key Topics: What led to the rebrand and why it matters How the advisory landscape is shifting for small businesses Launching the Willow Cultivator: a financial health check for business owners Staying grounded...
2025-06-3027 min
Suds and Squared Circle MediaSuds News-Former Deception CFO Arrested on DWI Charges #GHOn this episode, @VinnieSuds and @brookelynn74 are back talking all about #GH and the happenings in Port Charles, NY. Natalia is on a downward spiral after being disowned by both of her children. Michael and Willow are now deep in their custody case, but it is marred by a secret being revealed. Sasha goes into labor while testifying on the stand. All this and so much more!The voting for the 2025 Sudsy Awards is now open! Go to suds-media.com/sudsyvoting to exercise your right to vote! The 2025 Sudsy Awards will take place live...
2025-06-121h 38Cultivating Business GrowthWhat to Do When Your Business Hits a Financial PlateauHitting a financial plateau can feel like one of the most frustrating points in your business journey—you're working hard, but growth has stalled. In this episode of the Cultivating Business Growth Podcast, we're diving into why it happens, how to recognize it early, and what you can do to break through. Megan Spicer is joined by Katina Peters, CPA and Virtual CFO, to walk through: Key indicators that your business may be plateauing Common causes like market saturation, outdated offerings, and leadership burnout How to diagnose root issues using financial da...
2025-06-0233 minCultivating Business GrowthBuilding a Business Budget that Actually WorksBuilding a Business Budget That Actually Works In Episode 163 of Cultivating Business Growth, we're diving deep into how to create a business budget that actually works—without making your head spin. Katina Peters, Partner at Willow Virtual CFO, joins us to discuss why budgeting is essential for small businesses and how it can be your most powerful decision-making tool. We cover: Budgeting strategies for businesses that want to grow Why budgets fail—and how to fix them Simple tools and templates you can use right away How to c...
2025-05-0537 minCultivating Business GrowthBuilding a Business Budget that Actually WorksBuilding a Business Budget That Actually Works In Episode 163 of Cultivating Business Growth, we're diving deep into how to create a business budget that actually works—without making your head spin. Katina Peters, Partner at Willow Virtual CFO, joins us to discuss why budgeting is essential for small businesses and how it can be your most powerful decision-making tool. We cover: Budgeting strategies for businesses that want to grow Why budgets fail—and how to fix them Simple tools and templates you can use right away How to c...
2025-05-0537 minCultivating Business GrowthCash Flow Projections Made SimpleIn this episode of the Cultivating Business Growth Podcast, host Megan Spicer is joined by Jaime Staley, Partner and CFO at Willow Virtual CFO, to break down the often-intimidating process of creating and managing cash flow projections. Whether you're a seasoned entrepreneur or just trying to get a better handle on your finances, this episode is designed to simplify your strategy and help you gain clarity. With real-world examples, a step-by-step walkthrough, and a free cash flow projection template, Megan and Jaime guide listeners through the essentials of cash forecasting and explain how simple it can be to...
2025-04-0725 minCultivating Business GrowthWhy Construction Businesses Need Industry-Specific Accounting Software with John Meibers of DeltekWhen it comes to accounting for construction businesses, using a generic accounting program can result in more confusion than clarity. In this episode of the Cultivating Business Growth Podcast, host Katina Peters, CPA, CGMA, and Virtual CFO, sits down with John Meibers, Vice President and General Manager of Deltek ComputerEase, to discuss the real-world advantages of construction accounting programs built specifically for the industry. John brings over 30 years of experience in the construction software industry and shares his expert perspective on what contractors are missing out on when they don't use purpose-built software. From managing real-time job cost...
2025-03-2441 minCultivating Business GrowthHow to Prepare Your Business for a Stress-Free Tax SeasonTax season is a time of high stress for many business owners. The fear of the unknown, looming deadlines, and last-minute scrambling often create unnecessary anxiety. However, with proper tax planning and organization, you can significantly reduce the stress associated with this time of year. In episode #157 of the Cultivating Business Growthpodcast, host Megan Spicer is joined by Katina Peters, Partner, CPA, and CFO at PJS & Co. CPAs, to discuss how business owners can prepare for tax season efficiently and proactively.
2025-02-1027 min
Business LOWeathering the Storm- Why Businesses CloseBlaise Dinkelman, CPA, MBA, Fractional CFO, and owner of Outlook CFO, is a seasoned executive and a strategic advisor whose specialties include strategic planning, process improvement and lean systems.Heather Graves Ramsey, owner of Coach to Brilliance interviews Blaise about what a business should consider to stay healthy and who businesses should have in their corner to avoid problems in the first place.Chamber CEO Liz Hartman concludes with insider information for What You Need to Know in LO for the month of February. 2025 Award RecipientsBob Bigelow Lifetime Achievement Award – Doug and Judy C...
2025-02-0121 minCultivating Business GrowthA Guide to CFO Outsourcing ServicesJoin us for the first episode of the new year, where we discuss signs that you are outgrowing your accountant. Are you ready to grow and take the next step? If so, it may be time to outsource CFO services. As your business grows, so do its financial complexities. Knowing when to expand and invest in additional expertise can make all the difference in achieving sustainable growth.
2025-01-1344 min
VerticAI NewshoundAI morning brief - 2024-12-11Episode Summary:In this episode of the Vertica AI Update Podcast, we explore TikTok’s bold move into the European e-commerce market with its new AI-powered shop platform, starting in Spain. This strategic expansion blends social media and shopping, showcasing TikTok's innovative approach to digital commerce. We also delve into YouTube’s AI-driven auto-dubbing feature that promises to break language barriers, Alphabet's breakthrough in quantum computing with its Willow chip, and OpenAI's launch of Sora, focusing on ethical AI-generated media.Key Stories:1. **TikTok Launches AI-Powered Shop Platform in Europe** - TikTok embarks on its European e-commerce journey with the launch of T...
2024-12-1103 minCultivating Business GrowthThe Role of a CFO in Business GrowthWelcome to episode #148. Today, Partners and VCFOs of PJS & Co. CPAs Jaime Staley and Katina Peters uncover the question, "How can I grow my business?" and how a skilled CFO can be the key to unlocking sustainable growth, steering the financial strategy, and ensuring your business survives and thrives in a competitive market.
2024-09-0945 minCultivating Business GrowthHelping Business Owners Be Financially Fearless with Dr. Barb Provost and Maggie NielsenJaime Staley, partner and CFO at PJS & Co. CPAs, Dr. Barb Provost, Founder of Purse Strings LLC, and Maggie Nielsen talk about how to help business owners overcome financial fears in this episode. Barb and Maggie have joined forces to support and empower women to take control of their financial future and make informed choices about managing their money.
2024-08-2639 min
Pier 54 - A General Hospital Fan PodcastEpisode 571: James Was All of Us This Week 8/19/2024🎧🌟 NEW #GENERALHOSPITAL RECAP🌟🎧 Join us as we recap the episodes of General Hospital for August 12-15, 2024Find where you can listen here → GeneralHospitalPodcast.com🔵 Blaze accepts the offer to be the opening act for Miguel Morez’s fall tour🔵 Natalia is fired as Blazes manager 🔵 Kristina and Blaze break up 🔵 Sonny offers to be a silent partner in Deception if they hire Natalia as CFO🔵 Lois questions Sonny about his business practices 🔵 Molly and TJ struggle to move on🔵 TJ questions Ava🔵 Mo...
2024-08-191h 04Cultivating Business Growth10 More Strategic Questions for Your CFO - Part IIJoin us for episode #139, part two of our "10 Strategic Questions for Your CFO" series. If you haven't already, check out episode #138 for the first five questions. In this episode, we will continue our discussion with Katina Peters about important questions for your CFO. With these five questions, you will feel more informed and at ease, maximizing your time effectively.
2024-04-0831 minCultivating Business Growth10 More Strategic Questions for Your CFO - Part IIs your business ready for a Chief Financial Officer? Have you started your new financial journey with a professional? If so, check out episode #138 and learn some strategic questions for your CFO when meeting with them for the first time. This two-part series will provide 10 questions that can help in managing your company. Hiring a financial advisor can also be costly, so it's important to make the most of your money and ask the right questions.
2024-03-2526 min
Salt Lake ChamberSpeaking on Business: Willow Creek Financial ServicesThis is Derek Miller, Speaking on Business. Willow Creek Financial Services is a woman-owned business that understands the unique challenges that come with small business ownership, especially when it comes to managing finances. Founder and CEO Lauren Klafke joins us with more.
Lauren Klafke:
Are you a small business owner who feels overwhelmed when looking at your financial reports? Are you looking for a reliable accounting support system that understands your unique needs? Willow Creek Financial Services is here to help.
I started this business in 2019 to support the small business owners that weren’t in the corporate scope. We pr...
2024-03-1401 minCultivating Business GrowthPsychology of Tenacity as a Business OwnerThere are many skills and traits that go into forming a successful business owner, tenacity being one of them. Tenacity is not only something deemed solely for the business realm but in personal life as well. Dive into tips that go behind the psychology of tenacity and grit in business and how improve mental toughness.
2023-09-1127 minCultivating Business GrowthLeadership & Professional Development with Don SchminckeDon Schminke, formerly a researcher at MIT and John Hopkins Institute, who is now a consultant for organizational strategic development. Don has taught 30,000 CEOs to reach their full potential and guide their companies to success. He delivers his methods with science and research data he has discovered over years of schooling and expeditions.
2023-08-2824 minCultivating Business GrowthGiving & Receiving Feedback to Take Your Leadership to the Next LevelGiving and receiving feedback in the workplace can take your team and leadership to the next level, improve self-awareness, and lead to business growth. Providing feedback regularly and directly is a big contributor to effectively making changes within your organization. It can be difficult and uncomfortable, but communication is crucial to evolving relationships. We use the book, Thanks for the Feedback, as a helpful resource that explores giving and receiving feedback within a team. If you have ever struggled with how to give and receive feedback, this episode is for you!
2023-08-1433 min
The Most Important QuestionIntroducing: Living Change: A Quest for Climate LeadershipThis week, we want to tell you about Andrea Learned’s podcast: Living Change: A Quest for Climate Leadership. In season one, Andrea interviews local leaders living the change they want to see reflected in their communities, from John Bauters and Alex Fisch on the west coast to Barbara Buffaloe in Missouri. But she also goes beyond city leaders to find corporate and media professionals leading the way – from CFO’s to Emmy award winners. The conversations highlight how their personal values integrate into their work. There are some really interesting stories here – we enjoyed it so much we’r...
2023-07-3138 minCultivating Business GrowthHow Mindfulness is Sabotaging Your Success with Daniel MangenaIn this captivating episode, host Amanda Mulcahy engages in a thought-provoking conversation with Partner Jaime Staley and esteemed Author and Business Life Coach Daniel Mangena. Delving deep into the essence of his philosophy, Daniel sheds light on the common challenges faced by his clients, the delicate balance between personal and professional pursuits, and the transformative power of mindfulness in the business realm. Prepare to be inspired and gain valuable insights as this episode uncovers the profound wisdom hidden beneath the surface.
2023-07-0324 minCultivating Business GrowthHow to Use the SWOT AnalysisSWOT analysis is one of the most common tools for businesses to audit and analyze their position and environment. Unfortunately, many companies and individuals take the SWOT analysis and throw them into a drawer once it's complete. They never get to the point of evaluating how they can integrate it into their strategic planning. How can we incorporate our strengths, weaknesses, opportunities, and threats into our planning without being over-ambitious or biased? Katina urges us to list all the points from the analysis and dig into them with an open mind. You can look at them as a...
2023-06-1926 minCultivating Business GrowthScaling Your Business with the Right Leverage featuring Dana MalstaffWe are bringing you a very powerful and impactful discussion with entrepreneur, author and the original Boss Mom, Dana Malstaff and Host Megan Spicer as they talk about Scaling Your Business with the Right Leverage. From people to technology and everything in between, it all makes an impact on the success of your business and how far you and your team can go and grow.
2023-06-0529 minCultivating Business GrowthIs Multitasking Killing Your Productivity?Host, Megan Spicer, and partner Jaime Staley discuss a very debatable topic, multitasking. Listen along while they weigh the pros and cons and dive into the discussion of if multitasking is killing your productivity. Megan and Jaime discuss the effects of anxiety, stress, and mental health. They provide advice on how to limit multitasking and enhance multitasking skills. Additionally, they offer strategies for improving team productivity.
2023-05-2231 minCultivating Business GrowthPracticing Resilience as a Business OwnerJoin Host, Megan Spicer, and Partner, Jami Johnson, as they discuss business resilience and grit, two of their favorite topics, in today's episode. We are talking about business resilience, how to build it up and the characteristics you need to keep it going.
2023-05-0828 minCultivating Business GrowthWork Life Balance vs. Work Life Integration with Amy VetterJoin Host Megan Spicer in a very hot topic that is forever ongoing: Creating Business, Balance and Bliss. She is joined by the knowledgeable Amy Vetter, who is the host of the podcast Breaking Beliefs, an Inc. and Entrepreneur.com contributor, author of the book Business Balance and Bliss, one of the most powerful women in accounting, board member and corporate advisor. The expertise and relatability on this topic about work life balance integration, gets you thinking about how the balance and bliss may not actually be out of reach.
2023-04-2432 min
EDGE with Brandon WhiteHow to Run a Great Finance and Accounting Department with CFO Sean LambHaving a great finance and accounting department in your business is the difference between having a good company and a great one. Sean came into the studio and did a deep dive with Brandon on what exactly it means to lead a great finance and accounting department. You'll leave with tips you can use to improve your business.About Sean LambSean Lamb is Chief Financial Officer of Willow Innovations, the inventors and leading technology in wearable breast pumps for mom. Sean comes to Willow from Ruggable, a d...
2023-04-131h 56Cultivating Business GrowthSafeguarding Your Financial Mindset as a Business OwnerJoin Financial Therapist, Amanda Clayman and Host Megan Spicer in talking about Safeguarding Your Financial Mindset as a Business Owner. We dive into how past experiences and relationships can affect how you use and see money today, as well as how to go about changing your financial mindset to a more positive and successful one.
2023-04-1030 minCultivating Business Growth8 Tools to Help You Organize Your Personal Life for Busy ProfessionalsHandling a busy schedule can be difficult. Handling a busy schedule as a working professional can be even harder. It's time to organize your life and find the right tools for the job. We discuss 8 tips to help get and stay organized if you are a busy professional.
2023-03-2726 min
Minimum Competence3/14 - NC Gerrymandering, Cohen testifying against Trump, Drilling in Alaska and Class Action against SVBIn today’s episode we have a North Carolina redistricting brouhaha, Michael Cohen somehow back testifying about something again, drilling for oil in the Alaskan tundra and fraud lawsuits for SVB and its CEO and CFO.North Carolina’s top court to hear redistricting case with national implications -https://www.reuters.com/legal/north-carolinas-top-court-hear-redistricting-case-with-national-implications-2023-03-14/Michael Cohen Testifies in Grand Jury as Trump Indictment Appears Near -https://www.nytimes.com/2023/03/13/nyregion/michael-cohen-trump-grand-jury.htmlLegal challenges could delay Alaska’s Willow...
2023-03-1406 minCultivating Business GrowthPositioning for Deliberate Business Growth with Tim WilliamsThis wonderful episode features globally recognized expert in positioning and pricing for larger agencies, and author of Positioning for Professionals, Tim Williams. Tim dives into how to position your business for deliberate growth, what that means and how that may look from a positioning and pricing strategy.
2023-03-1330 minCultivating Business Growth10 Best Questions to Ask Your CFOAre there strategic questions you can ask your CFO that can help you accomplish business goals? There are many questions that can arise, but it may be difficult to know where to start. One of the best leadership skills to acquire is knowing how to ask the right questions, so we have compiled the top 10 best questions to ask your CFO.
2023-02-2729 minCultivating Business GrowthSense-Making & Tackling Complexity in Business with Dave SnowdenDave Snowden is a consultant and researcher in government and industry specializing in complex issues and how they relate to strategy and organizational decision-making. He has pioneered a science-based approach to organizations through anthropology, neuroscience and complex adaptive systems theory. Listen in on how to approach complex issues in your business.
2023-02-1326 minCultivating Business Growth4 Expert Tips for Team RetentionRetention is a widely talked about topic in business, especially these last few years after the "great resignation" was introduced due to COVID. Retention is a topic that can be discussed and debated; so join Host and Marketing and Development Manager, Megan Spicer, and Marketing Assistant, Amanda Mulcahy, while they touch on 4 tips that have been proven to be helpful with retention.
2023-01-3034 minCultivating Business GrowthSetting Intentions to Achieve Business GoalsJoin Host Megan Spicer on her first ever solo episode as she talks about the science and art of setting intentions. Megan dives into some scientific studies on how our body and mind processes and forecasts intentions. She talks about the emotional side of setting intentions and how they impact our daily lives. Megan brings us this informative episode just in time for the New Year where setting goals and intentions intertwine."The act of setting an intention is really just stating what you intend to accomplish within a given time period… want to be specific and act...
2023-01-1619 minCultivating Business GrowthOvercoming the Fear of Marketing YourselfHave you ever stopped yourself from promoting your business because of the fear of failure or fear of judgement from friends and family? Most people have been there, ourselves included! Megan Spicer, Marketing & Business Development Manager, and Amanda Mulcahy, Marketing Assistant, discuss how to overcome the fear of marketing yourself and your business in this episode. We talk about the importance of marketing, how it impacts your customers, and tips to help overcome fears that can be associated with sales and marketing.
2022-12-0525 minCultivating Business GrowthWhy Business Owners Ignore Formal PlansPartner, vCFO and Co-host Katina Peters joins Host, Megan Spicer on this episode. We are discussing personality traits of an entrepreneur, challenges for small business owners when it comes to formal plans and the science behind it all. If you don't have a formal plan for your business, or have been putting it on the back burner, this episode is for you.
2022-11-2125 minCultivating Business GrowthDeveloping a Culture That Nurtures AccountabilityThe actions and conversations needed to establish accountability in a workplace and organization can be difficult. Partner of PJS & Co. CPAs and vCFO, Jaime Staley along with Host Megan Spicer discuss developing a culture that nurtures accountability in your organization. They talk about how it looks when you are lacking accountability, how to identify it and ways to encourage accountability in your organization.
2022-11-0727 minCultivating Business GrowthBuilding Your Business Without Sacrificing FamilyWe are excited to welcome Jeana Goosmann to the show! She is the Founder, CEO, and Managing Partner of the Goosmann Law Firm with four office locations in Iowa, South Dakota, and Nebraska. In 2021, Jeana won the Enterprising Women of the Year Award for her leadership of the largest Women Owned Law Firm in the Midwest. She is the author of the 2019 Amazon Bestseller Worth It: Business Leaders Ready Execute Deliver and a contributing author to the recently released 2022 Amazon Bestseller, The Science of Getting Rich for Women which aims to create a global economic rise for women around...
2022-10-2427 minCultivating Business GrowthThe 4 Ds That Could Destroy Your BusinessIn the world of business ownership, we must tackle difficult conversations and discussions because being prepared in a bad situation is better than the alternative. That is why Katina Peters, partner and vCFO, is here to discuss some of the unfortunate circumstances that can arise. Of course death, divorce, disability and departure are never ideal or planned, but we are here to help you through how to possibly avoid the despair that can come with them if you plan properly to protect yourself, protect your business and partners.
2022-10-1024 minCultivating Business GrowthMarketing Tools to Maximize Your TimeMarketing is a crucial component of business, but can be time consuming. You wear so many hats as a business owner, that it's imperative you focus on the tasks that will make the largest impact on growth. In todays episode, we are focusing on some of the best marketing automation tools for small business and marketing tips for small business owners to help maximize your time. Host Megan Spicer talks with one of PJS & Co's newest members, Amanda Mulcahy, about the tools they utilize on a daily basis to help make marketing manageable.
2022-09-2633 minCultivating Business Growth3 Ways a Virtual CFO Can Help You Tackle OverwhelmRunning a business can get a little crazy, especially when combined with your personal life. In some cases, the overwhelm of work and life can even become seemingly unmanageable. Partner and CPA Jami Johnson and host Megan Spicer talk about 3 ways a Virtual CFO can help you tackle the overwhelm of work.
2022-09-1230 minCultivating Business GrowthFinding Balance In BusinessJoin podcast host Megan Spicer and PJS & Co. CPAs Partner, Katina Peters, as they speak with podcaster and #1 Best Selling Author, spiritual seeker and serial entrepreneur Sam Kabert. Sam brings years of soul seeking experience and expertise and a new perspective when talking about the key to personal fulfillment and finding balance in your life as a business owner. Sam has had the opportunity to operate in the remote work realm and build relationships with other wonderful people in similar industries.
2022-08-2935 minCultivating Business GrowthPlaying the Long GameWaiting periods are never fun nor easy, but crucial and beneficial in the long run for the success of your business. This time, we are talking about playing the long game in business, ultimately building value in your business. Katina and Megan discuss the benefits of looking ahead and keeping the end in mind as you're operating throughout your day, week, month, quarter and year.
2022-08-1526 minCultivating Business GrowthInvestment Trends, Inflation, & Mistakes to Avoid with Darren WurzWe are so excited to welcome Darren P. Wurz, MSFP, CFP® to discuss inflation and mistakes to avoid when investing. Darren specializes in working with attorneys, law firms, owners, and couples near retirement, providing comprehensive financial planning and active investment management.
2022-08-0136 minCultivating Business GrowthChallenges in Working from HomeIn this episode, our team talks about some personal and work challenges they face when trying to accomplish this balance. They share tips that have helped them overcome these challenges, or atleast manage them, as well as cover four themes in the remote work realm.
2022-07-1854 minCultivating Business GrowthFreedom as a Business OwnerWe all know that freedom isn't free. We fight for it at different levels; We fight for it as a country and even as business owners. At the end of the day it is definitely worth the fight but there is a struggle along the way. What does freedom look like to you for your business and how can you achieve the freedom you're for which you're striving?
2022-07-0427 minCultivating Business GrowthBest Books for Business and Personal GrowthWe are discussing books that are geared toward business growth and personal growth in this episode. These are books recommended by our team, owners and clients; books we feel have made an impact in the growth of our business and personal lifes. With so many great reads available, sometimes you can find it hard to narrow down where to start, so we did that for you by highlighting why these nine books are worth the read.
2022-06-2029 minCultivating Business GrowthLLC vs. S CorpIn this episode we touch on the complex topic of the benefits of an S-Corp vs. an LLC business structure. The differences, misconceptions, and benefits are discussed while hitting on some new topics you might not have known about. We talk about the importance of educating yourself and finding advisors that can assist you in making these pivotal decisions.
2022-06-0630 minCultivating Business GrowthMacro & Micro Cash Flow AnalysisCash flow is important because it predicts surpluses and shortages, and allows for properly planning for your business. There is a difference between macro and micro cash flow, and we are speaking today to Katina Peters, Partner, CPA and vCFO with PJS & Co CPAs, who can help us understand and provide her insights on the topic. We have a cash flow series available with some basics and a deeper dive into cash flow topics if you'd like to explore the topic of cash flow further.
2022-05-2325 minCultivating Business GrowthDon't Lose Out to FraudFalling victim to fraud as a business owner is a nightmare that we wish no one had to face, but unfortunately, it is a reality of business ownership we must take steps to protect ourselves against. So how do you prevent fraud in your small business? While fraud is a topic many people don't enjoy discussing, it is important to address for business so that you may detect suspicious activity and better protect yourself. We'll provide some guidance on how to protect yourself and avoid the ramifications of fraud.
2022-05-0934 minCultivating Business GrowthTop 10 Criminal IRS CasesToday we have a bit of a different episode for you all, and one we hope you'll enjoy! We are talking about an article by the CPA Practice Advisor, The Top 10 IRS Criminal Cases of 2021. If you are a true crime or unsolved mysteries fan, this episode might just be right up your alley!
2022-04-2531 minCultivating Business GrowthWhere is All of Your Money Going? Dental Practice Cash Flow ProjectionsDentists make a lucrative living and many just assume that they are doing well, but it's worth looking at your business as a whole to understand where all of that revenue is actually going. Jaime Staley, Partner, vCFO and CPA here at PJS & Co. CPAs, specializes in working with dental practice owners, and uses her extensive experience to help us better understand dental practice accounting and, more specifically, take a look at dental practice cash flow projections to understand where all your money is going.
2022-04-1127 minCultivating Business GrowthWhat is the Purpose of a Dental Operating System? Featuring Josey SewellJosey Sewell, Co-Founder and Creator of the Dental Operating System, joins us for this episode focused on operating systems for dental practices. Now she has partnered with the DEO, Dentist Entrepreneur Organization, to help dentists grow and get the most out of their practices. Listen now to get tips you need for your practice!
2022-03-2842 minCultivating Business GrowthAnalyzing Business Data and Managing By PercentagesToday we are talking about analyzing your business data and managing by percentages. Why do percentages offer a superior way of looking at data sets in your business? We are dissecting marketing, KPIs, financial percentages, and industry comparisons that will give you better insight into your business, help you track progress, and reach your growth goals.
2022-03-1431 minCultivating Business GrowthWhat is a Rock? The Importance of Goals for Your Leadership TeamIn today's episode, we are discussing the importance of goal setting for your leadership team and offering you some insights and tools to help you set and achieve those goals. We are highlighting successes from within our own firm and changes we have made that have allowed us to work toward our long-term goals to see business and personal successes! We are excited to welcome back to the show today, Jami Johnson, CPA, Virtual CFO, and Partner here at PJS & Co CPAs.
2022-02-2833 minCultivating Business GrowthMarketing & Sales Processes for Business GrowthIn today's episode, we are continuing our series about the importance of processes in your business, more specifically, focusing today's episode on sales and marketing processes for growth in your business. Host Megan Spicer, Marketing and Business Development Manager for PJS & Co. CPAs, and Katina Peters, vCFO, CPA, CGMA, and Partner at PJS & Co CPAs bring some insights on sales and marketing processes that are crucial for growth and scalability.
2022-02-1434 minCultivating Business GrowthWhy Should I Establish Operational Procedures in My Business?In today's episode, we are continuing on the topic of processes in your business and why they are so important. More specifically, we are focusing on operational processes. We are excited to welcome back to the show today, Kim Nixon, Director of Operations for PJS & Co CPAs for this important discussion about procedures and their role in growth.
2022-01-3124 minCultivating Business GrowthBusiness Processes, Documentation, & Their Role in GrowthWe are excited to be back with you this year to continue bringing you important topics that will help you continue to grow your business! In this episode, we are discussing the importance of processes and business process documentation. We are speaking with Jaime Staley, Partner, CPA, and virtual CFO at PJS & Co. CPAs, so she may share her insights and expertise on processes and why they are so important to the success of your business.
2022-01-1730 minCultivating Business GrowthGet Better Clients. Increase Revenue.Do you accept any new client who walks through the door? If you're operating this way, it could be impacting your growth and profitability. Today we are talking about your existing customers, analyzing revenue per client, and asking strategic questions about your clients that will help you get (and keep) the kind of high-quality clients you want in order to continue increasing revenue.
2021-12-0629 minCultivating Business GrowthWhat is Financial Modeling?Do you use a financial model? Financial modeling is the task of building an abstract representation of your businesses' real-world financial situation, and it is something that is crucial to the overall health of your business. We want to share with you how to create this "roadmap" of sorts, so you can make informed decisions about your business, and know where your business is headed, in order to reach your business goals.
2021-11-2229 minCultivating Business GrowthBudgeting - Putting Your Business Plan into FiguresAs we head into the last few months of the year, we thought it would be helpful to discuss budgeting and putting your business plan into figures. You may have completed some planning for the new year during this last quarter and we want to talk about converting your business plan into a meaningful budget. Our co-host to discuss this topic is one of our partners and our firm's budget expert and cash flow queen, Jaime Staley.
2021-11-0829 minCultivating Business GrowthThe Construction Series: Industry MetricsWe are wrapping up our construction series today with our third episode in this series, and focusing today on construction industry metrics and KPIs (Key Performance Indicators). Katina Peters, vCFO and Partner at PJS & Co CPAs, has gained extensive experience over 17 years in working with owners in the construction industry and understands the unique challenges for construction business owners. We discuss why they're important, where to find them and how you can leverage them in your own business.
2021-10-2531 minCultivating Business GrowthThe Construction Series: Technology for Growth with YARDZToday, we're talking about a platform that can help contractors and others in the construction industry save time and money while becoming more productive. In the second installment of our construction series, our expert in the construction industry, Katina Peters, helps us tackle this topic. We are also welcoming back a return guest! It is fitting we welcome Jason Perez back on the show to discuss YARDZ for the construction series because of his background in construction and entrepreneurship.
2021-10-1137 minCultivating Business GrowthThe Construction Series: Intro & Basics of Construction AccountingWe are excited to begin a special, 3-part series focused on the construction industry! Today, our focus is on the basics of construction accounting, as well as construction industry accounting best practices for construction contractors. More specifically, we discuss what you can do to find efficiencies and transparency in your business. We will also talk about what you should discuss with your CFO to get better information and make better decisions to help your business grow.
2021-09-2732 minCultivating Business GrowthWhat is the ERC and Do I Qualify?The Employee Retention Credit, or ERC, saw significant expansion in 2021. But, do you qualify for the ERC? Can you still get the ERC if you got a PPP loan? We have a special guest, Randy Crabtree, of Tri-Merit Specialty Tax Professionals, on this episode to talk about various ways for businesses to qualify for the credit, how much benefit you can receive, and how the credit interplays with other available credits, including the Paycheck Protection Program (PPP) and the Work Opportunity Tax Credit (WOTC).
2021-09-1335 minCultivating Business GrowthNavigating Legislation (Section 139, PTE & Child Tax Credit)In order to help you stay up-to-date regarding the tax laws and legislation over the past two years, we're focusing this episode on a few important changes and highlighting the most recent ones that can impact you and your business. More specifically, we want to give you some high-level information on Section 139, PTE (Pass-Through Entity tax), and the child tax credit. Because these changes will impact everyone differently, we highly suggest speaking with your advisors to fully understand the full effects.
2021-08-3022 minCultivating Business GrowthAre You Referring to Me?How do you get referrals that will grow revenue? Why are they so effective in growing your business, and what do you need to do in your business to get the best results with referrals? The co-hosts for our discussion today are Megan Spicer, Marketing and Business Development Manager, and Katina Peters, Partner, at PJS & Co. CPAs.
2021-08-1631 minCultivating Business GrowthThe Power of Extraordinary Customer ServiceToday's episode of Cultivating Business Growth is focused on the power of extraordinary customer service. It's generally accepted in the business world that retaining current customers is a much more efficient way of growing profitability in your business than gaining new ones. The caveat is that they must be the right kind of customers. We will dive into how you can deliver extraordinary service and positively impact sales and customer retention by working to eliminate risk factors from your offerings.
2021-08-0233 minCultivating Business GrowthTapping into TestimonialsDid you know that 72% of consumers say positive testimonials and reviews increase their trust in a business? Today we are giving you several tips to help you get persuasive testimonials and use them to convert prospects into buyers. We want to show the true impact on your business of getting, and tapping into, testimonials and reviews. We are speaking today with Jami Johnson, Partner at PJS & Co. CPAs, and Megan Spicer, our Marketing and Business Development Manager to discuss the importance of this topic.
2021-07-1926 minCultivating Business GrowthThe Selling Your Business Series: Avoiding Common PitfallsIn this episode, we are going to talk about how to avoid common pitfalls that may come up during the selling process, as well as discuss some insights and real-world examples. We are speaking today with Jami Johnson, vCFO, Partner and Co-Founder at PJS & Co. CPAs, tapping into her expertise in the subject, and reviewing scenarios and case studies from the real world.
2021-07-0539 minCultivating Business GrowthThe Selling Your Business Series: What Is My Business Worth? feat. Zach SharkeyWhat is your business worth? In this episode we are answering that question, as we want to help business owners understand more about the process of business valuations, understand that there are many variables involved, and what you can do to be proactive about your business value. This is a deep dive into business valuations, including the types of reports available, methods used, and factors that impact the value of your business.
2021-06-2145 minCultivating Business GrowthThe Selling Your Business Series: Business Valuations, Structures & Taxes, Oh MyHow do you know what your business is worth? Most owners struggle with answering that question, but for a business owner, knowing the true measurement of your business' value is a critical step before selling your business. We'll be doing an overview today on the subject of how and when to plan ahead to sell your business in order to help owners be proactive throughout the process.
2021-06-0729 minCultivating Business GrowthHow to Hire a CFOIf your business is growing and the crucial, timely financial information you need for strategic decisions isn't prepared or available, it's likely time to hire a CFO. But how do you hire a CFO and what are your options? You may not think you can afford to hire a CFO if your business isn't bringing in multi-millions in revenue, but there are many options available to get the expertise you need. We are sharing some guidance and tips on how to hire a CFO or a virtual CFO for your business.
2021-05-2434 minCultivating Business GrowthWhat is a Virtual CFO?Growing your company's revenue is a goal for almost every business owner, and it's a great feeling when you hit those financial goals you've set out to achieve. Reaching those new goals in your business can come with growing pains so there may come a time when your continued business growth and the desire to drive your business forward require a financial executive's expertise. Perhaps you have considered hiring a CFO (Chief Financial Officer). Before you make that decision, you may have seen some other options available, like fractional and virtual CFOs. But what is a virtual CFO, what c...
2021-05-1031 minCultivating Business GrowthOptimizing Revenue in Your Law Firm with LexiconToday's episode is focused on operational efficiencies and best practices you can implement in your own practice to optimize revenue in your law firm. Scott Brennan, CEO of Lexicon, and Tom Boster, the CFO, and COO, offer over 25 years of experience to help us gain insight so you can increase revenues, maximize efficiencies, reduce costs and spend more time practicing law.
2021-04-2644 minCultivating Business GrowthWhat is a Level 10 Meeting™ & How Can It Help Your Leadership Team?Meetings are a part of life in business, but everyone has been a part of a meeting that didn't get anywhere and, as the saying goes, could have been an email. So how do we increase efficiency, productivity, and accountability in meetings to actually achieve results? Today, we are continuing to talk about Traction® by Gino Wickman, the Entrepreneurial Operating System (EOS®), and all it has to offer. More specifically, we are talking about the idea of a Level 10 Meeting™.
2021-04-1236 minCultivating Business GrowthGaining Clarity in Your Business with Traction® & EOS®, featuring CJ DuBe'We have referenced Traction®, by Gino Wickman, quite a bit in the past so today we are focusing on this tool and how it can help your business run more smoothly, improve efficiency, and gain traction to achieve your vision! To ensure we've got all the facts straight, we've invited CJ DuBe', a Certified EOS Implementer, and the Global Community Leader at EOS Worldwide®, on the show to talk to us about leveraging Traction.
2021-03-2933 minCultivating Business GrowthQuarterly Business Checkup with a Virtual CFOWe are quickly moving through the first quarter of 2021 and this means it is time for quarterly meetings! We are constantly learning and growing as we go through business cycles. As we learn and grow, it's important that all business owners meet regularly with their virtual CFO, CPA, or other advisor to ensure the business is performing well. In today's podcast episode, we are talking about what quarterly meetings should look like in case you have never been a part of one and would like to start!
2021-03-1523 minCultivating Business GrowthHow to Avoid the Pain of Tax TimeTax time can be painful, especially if you don't plan ahead. As a business owner, you will face many stresses if the tax deadline is the only time of year you consider taxes or their implications. You may be waiting with bated breath to find out about an unknown tax liability or worry about the accuracy of your books and how that could impact your tax situation. There are benefits of tax planning that can help the mad scramble many owners face during the annual tax deadline.
2021-03-0124 minCultivating Business GrowthBouncing Back - Navigating Business Mistakes After They HappenPart of being a business owner is embracing the fact that you will experience painful moments and, at times, mess up. Everyone makes mistakes. No one is going to be correct 100 percent of the time. What's important is learning from those mistakes and applying what you've learned to avoid the same problems in the future. Stephen Colon, of Knucklehead Podcast, is joining us today to talk about resilience, great tips for overcoming failures and facing the difficult things in business head-on.
2021-02-1540 minCultivating Business GrowthDecision-Making in BusinessDecision-making in business is inevitable if you are going to achieve goals and ultimately lead your team to see your larger vision. Just because decisions have to be made, doesn't mean it comes naturally. The sheer volume of decisions we face as business owners can be overwhelming. There is also fear associated with decision-making tied to the consequences of making the wrong decision. Today's episode is focused on overcoming the difficulties of making decisions as a business owner and the fear that can accompany the process.
2021-02-0130 minCultivating Business GrowthInaction - What Is It Costing You?What could inaction be costing you in your business? Because the opportunity cost of a decision is not always assigned a direct value, it can be difficult to see the cost. Failing to take action can impact more than the numbers in your business. Inaction can cause stress, anxiety, fear and have many consequences to our mental and physical health. In this episode, we take a deep dive into how failure to invest in key areas of your business can cost you so much in the long run.
2021-01-1830 minCultivating Business GrowthAvoiding Common Mistakes in BusinessWe want to start 2021 off on the right foot, so to kick off our new year we are talking about common mistakes in business and how to avoid them! We want you to be successful, which means avoiding the pitfalls that can be easy to miss when you're running a business. We want to help you be cognizant, and avoid, the mistakes we often see as virtual CFOs and CPAs working with owners of growing businesses.
2021-01-0427 minCultivating Business GrowthManaging Work-Life BalanceWe're excited to wrap up the year by talking about one of our core company values; managing work-life balance. PJS & Co. CPAs was born out of a desire to improve the balance of professional and personal life. We knew there had to be a better way for our team and our clients to integrate personal and professional goals. There are ways to integrate your personal priorities into your business growth plans if you have clear priorities and consistently stay mindful of managing work-life balance.
2020-12-2140 minCultivating Business GrowthYear-End Planning and Strategy with a Virtual CFOThis past year has been one for the books! We've been through some uncharted waters and many are still weathering the storm. Today we are going to put the chaos of this year to the side for a few moments as we discuss how to execute some year-end planning and strategy with a virtual CFO. Right now is the perfect time of year to start planning so you can get a leg up on things because the new year will be here before you know it.
2020-12-0837 minCultivating Business GrowthWhat You Wish You Knew About Payroll featuring Heather Sperduto of ADPOur goal in distributing content for business owners is to offer solutions that give you the ability to focus on continued growth and strategy so today we've invited one of our good friends from ADP, Heather Sperduto, to talk about some of the helpful solutions they offer for clients and to give you some ideas on ways you can streamline your payroll and Human Resources (HR) processes. After today, you should be more equipped to tackle all sorts of tricky terrain in your business.
2020-11-2325 minCultivating Business GrowthThe Power of Numbers - Profitability RatiosProfitability is usually one of the top concerns of business owners. When is the last time you calculated your profitability ratio? Is it a tool you use to track progress? This episode focuses on profitability ratios because your numbers provide tremendous insight into your business' performance. As a business owner, profitability is critical so we are concentrating on the importance of profitability ratios, goals for your profit margins, and practical measures you can take to improve.
2020-11-0920 minCultivating Business GrowthThe Power of Numbers - Liquidity RatiosYou know that numbers are necessary for the success of your business, but may not love talking about formulas and ratios. In this episode, we are talking about the power of numbers. More specifically, we're breaking down liquidity ratios in your business. But, don't run yet! We promise we will make it easy for you! We are giving you the formulas to calculate your ratios, common ratios to review, and, most importantly, we give you action steps you can take to improve your ratios.
2020-10-2619 minCultivating Business GrowthSave Time & Reach Goals with Effective ReportingAccess to data in today's environment is becoming increasingly easier, but now we are faced with the task of sifting out the information that is crucial to the development of our business. Just because we can access a report doesn't mean that it will ultimately give us the information needed to effectively lead our business and team to reach the goals we have set. In today's episode, we are talking about effective reporting for business owners.
2020-10-1231 minCultivating Business GrowthCore Values That Mean SomethingCore values are an important component of your company and very pivotal in communicating who you are with the world. We've briefly talked about core values in prior episodes, including episode #01: Strategic Planning - Vision & Long-Term Goals and episode #47: A Vision Shouldn't be a Mirage. However, today we are diving deeper to define core values, identify why they are important, and discover how you can use them in your business.
2020-09-2824 minCultivating Business GrowthThe Dental Series - Purchasing a Dental PracticeGain insight from a virtual CFO, CPA and business advisor with years of dental industry experience in today's discussion about purchasing a dental practice. If you are considering purchasing a dental practice, or specialty practice, today's podcast is for you. We are talking about where to start, finding a location, some of the nitty gritty details like letter of intent and due diligence and more. Don't miss this walk through with virtual CFO, Jaime Staley, who breaks down what you need to know.
2020-09-1418 min
The Alaska ShowAlaska's First Solar Farm with Jenn Miller and Chris Colbert - TAS #4This week on The Alaska Show we sit down with Jenn Miller and Chris Colbert, CEO and CFO, and husband and wife co-founders, of Renewable IPP. Renewable IPP recently expanded its Willow, AK solar pilot project into a full-blown 1.2 MW utility-scale solar farm and went live with delivering energy to Alaskans via Matanuska Electric Association in December of 2019. In this interview we discuss the economics of solar in Alaska, how they got started, getting project financing, and how four partners from the oil industry can move renewable energy forward in Alaska. Alex and JJ discuss postponing The...
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