Shows
SERP's Up SEO PodcastSERP’s Up | AI & The Future of Search EnginesHow is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix...2024-10-2352 minSERP's Up SEO PodcastSERP’s Up | AI & The Future of Search EnginesHow is AI reshaping the world of content creation and SEO? With Wix's Mordy Oberstein and Crystal Carter “prompting” the conversation, they look into the evolving landscape of AI in marketing with Garrett Sussman, Director of Marketing at iPullRank and Paula Mejia, VP of Marketing Enterprise at Wix. How are AI search engines changing user behavior? With natural language queries and personalized results challenging traditional SEO, AI is revolutionizing content production, refreshing strategies, and pushing the boundaries of what marketing teams can achieve. Plus, get the lowdown on the latest AI tools in Wix...2024-10-2352 minSERP's Up SEO PodcastSERP’s Up | Real talk on SEO and accessibilityOptimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way. Tune in as we grant you access to insights on why acce...2024-05-161h 00SERP's Up SEO PodcastSERP’s Up | Real talk on SEO and accessibilityOptimizing for accessibility and SEO? Yes. Wix’s Mordy Oberstein and Crystal Carter are back to discuss accessibility standards. Dive into why the standards matter for marketing and beyond and how they overlap with doing good SEO. Katherine Watier Ong, owner of WO Strategies, stops by to walk you through the integration process of proper accessibility in technical SEO. Plus, Wix’s own Neil Osman joins to discuss the future of accessibility technology and shares plenty of strategies along the way. Tune in as we grant you access to insights on why acce...2024-05-161h 00SERP's Up SEO PodcastSERP’s Up | What to do about Google's Reddit habit?How should Google address the growing presence of Reddit on the SERP? Google is taking a needle-in-the-haystack approach by ranking individual passages rather than overall pages, leading to a ranking surge for forums across the web. Wix’s Mordy Oberstein and Crystal Carter are back to discuss why in the world Reddit is ranking at the top of almost every SERP, and how you should be digesting this as an SEO. Take a look through Crystal’s Ball is the Founder of Foundation Marketing, Ross Simmonds, as he joins to discuss the future of Redd...2024-05-0153 minSERP's Up SEO PodcastSERP’s Up | Is Google laying the smackdown on affiliate marketing?How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. The rulebook is evolving! Join us this week...2024-04-2446 minSERP's Up SEO PodcastSERP’s Up | Is Google laying the smackdown on affiliate marketing?How has the affiliate marketing space shifted from an SEO point of view? Wix’s Mordy Oberstein and Crystal Carter look into the future of affiliate marketing, from profitability to new obstacles ahead. SEO legend Glenn Gabe helps you understand how the SEO landscape for affiliate marketers has changed, and how affiliate marketers can adapt to the new Google UX and content quality standards. Plus, Crystal and Mordy investigate the viability of affiliate marketing as a whole as they take a trip to the great beyond. The rulebook is evolving! Join us this week...2024-04-2446 minSERP's Up SEO PodcastSERP’s Up | When to throw SEO best practices out the windowWhen are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but...2024-04-1746 minSERP's Up SEO PodcastSERP’s Up | When to throw SEO best practices out the windowWhen are best SEO practices not the best SEO strategy? As with everything in SEO, even following best practices all depends. Wix’s Mordy Oberstein and Crystal Carter are back to discuss the pros and cons of following the best practices of SEO. Find out when to and when not to adhere to best SEO practices as the duo explores real cases when following best SEO practices may not be ideal! SEO Consultant, Jono Alderson, shares scenarios where you should take off your SEO hat and alter certain best practices by not necessarily ignoring them but...2024-04-1746 minSERP's Up SEO PodcastSERP’s Up | What's your SEO maturity?How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it. Plus, take a trip...2024-04-1047 minSERP's Up SEO PodcastSERP’s Up | What's your SEO maturity?How does the maturity of your site factor into SEO? Ultimately, an SEO strategy without phases of site development is no SEO strategy at all. Wix’s Mordy Oberstein and Crystal Carter take a look at site maturity and how it factors into SEO, as they help you understand why identifying stages of maturity is so crucial. Grace Frohlich of Brain Labs stops by to discuss a framework that you can use to determine the maturity of your site and how to build your SEO strategy around it. Plus, take a trip...2024-04-1047 minSERP's Up SEO PodcastSERP’s Up | Building the processes for marketing agency efficiencyWhat operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive. Step-by-step, day-by-day, get the operati...2024-04-0353 minSERP's Up SEO PodcastSERP’s Up | Building the processes for marketing agency efficiencyWhat operational processes should you follow as a marketing agency? Wix’s Mordy Oberstein and Crystal Carter discuss how processes are the backbone of a good digital marketing agency. Hosts of The Long Game Podcast and owners of Omniscient Digital, David Khim, Allie Decker, and Alex Birkett join the show to share their own operation tactics. Perfecting an operational structure is one of the biggest challenges for any digital marketing agency. Tune in as we share the fundamental processes needed to help you and your clients thrive. Step-by-step, day-by-day, get the operati...2024-04-0353 minSERP's Up SEO PodcastSERP’s Up | Does Google rank AI content?Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework. Please rank resp...2024-03-2752 minSERP's Up SEO PodcastSERP’s Up | Does Google rank AI content?Does AI content rank on the SERP? Can you count on AI content to rank in the future? Wix’s Mordy Oberstein and Crystal Carter investigate the place of AI content in Google’s ranking algorithm. Join them as they take a deep dive into how successful websites are delivering their content and what others in the SEO community think about AI-generated content. Listen as special guest John Wall, host of the Marketing Over Coffee podcast, guides you through creating AI content that DOES rank with his generative AI for marketers framework. Please rank resp...2024-03-2752 minSERP's Up SEO PodcastSERP’s Up | Why entity SEO matters so much!What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website. Plus, we explore YouTube’s contextual approach to entities. Don’t forget your name tag, as this week; we presen...2024-03-2045 minSERP's Up SEO PodcastSERP’s Up | Why entity SEO matters so much!What is “entity SEO” and how can entities play a practical role when doing SEO? Wix’s Mordy Oberstein and Crystal Carter break down the role that entities have in foundational SEO. The duo shares actual cases where understanding how Google deals with entities plays a major role in doing good SEO. Indeed’s SEO Product Manager, Gus Pelogia, joins the conversation to show you how to create targeted entity associations on your website. Plus, we explore YouTube’s contextual approach to entities. Don’t forget your name tag, as this week; we presen...2024-03-2045 minSERP's Up SEO PodcastSERP’s Up | Things you never knew about the Local PackGoogle’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key Segments [00:03:26] What's On Th...2024-03-1351 minSERP's Up SEO PodcastSERP’s Up | Things you never knew about the Local PackGoogle’s Local Pack is filled with secrets… Wix’s Mordy Oberstein and Crystal Carter are back in action to identify the hidden gems of Google's Local Pack. In this episode, our hosts are joined by the VP of Solutions at Uberall, Krystal Taing. Together the crew helps you uncover the range of possibilities offered within the Local Pack. Prepare to pack your brain full of knowledge, as this week; you’ll learn the ins, outs, and in-betweens of the Local Pack on the SERP’s Up SEO Podcast! Key Segments [00:03:26] What's On Th...2024-03-1351 minSERP's Up SEO PodcastSERP’s Up | The ins & outs of starting SEO from scratchHow do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch. Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively. Gather your finest ingredients, as this w...2024-03-0652 minSERP's Up SEO PodcastSERP’s Up | The ins & outs of starting SEO from scratchHow do you build an SEO strategy from scratch? How should SEO differ for specific business models? Wix’s Mordy Oberstein and Crystal Carter are joined by SEO growth specialist Gaetano DiNardi to teach you how to build an SEO strategy from the ground up… using an actual case as a reference. Get hands-on as we explore how Gaetano built his client an SEO strategy from scratch. Also stopping by is messaging strategist Diane Wiredu to discuss ways to articulate brand messaging that actually resonates with your audience effectively. Gather your finest ingredients, as this w...2024-03-0652 minSERP's Up SEO PodcastSERP’s Up | The great balance between evergreen & trending content for SEO & beyondHow do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over to the top of the SERP to investigate the latest emerging feature. Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balanc...2024-02-2850 minSERP's Up SEO PodcastSERP’s Up | The great balance between evergreen & trending content for SEO & beyondHow do you simultaneously incorporate evergreen & trending content into your SEO lineup? Wix’s Mordy Oberstein and Crystal Carter are back to discuss evergreen & trending content for SEO and how to balance the two strategically. Offering his perspective, the founder of NewzDash, John Shehata, shares how he synchronizes both emerging and evergreen content for SEO. Plus, take a trip over to the top of the SERP to investigate the latest emerging feature. Take your training wheels off because, on episode 76 of the SERP’s Up SEO Podcast, you will finally learn to balanc...2024-02-2850 minSERP's Up SEO PodcastSERP’s Up | Are expert opinions in your content an SEO must?Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries. Learn how to integrate expert-led content into your S...2024-02-2152 minSERP's Up SEO PodcastSERP’s Up | Are expert opinions in your content an SEO must?Does a topical expert need to write your content in order to rank? Quality content is nuanced content built on experience and expertise. This week, Wix’s Mordy Oberstein and Crystal Carter analyze how you can integrate expert authority into your content. Hear insights from none other than Senior SEO Analyst at the Mayo Clinic Will Peters about the ways expert-led content can demonstrate a large scope of knowledge within an organization's brand. Plus, Mordy and Crystal investigate how different engines handle sensitive queries. Learn how to integrate expert-led content into your S...2024-02-2152 minSERP's Up SEO PodcastSERP’s Up | How will Google's most powerful AI, Gemini, impact SEO?The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future? This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of Bard - Gemini. Pete Huang also makes an a...2024-02-1447 minSERP's Up SEO PodcastSERP’s Up | How will Google's most powerful AI, Gemini, impact SEO?The race is on! The AI Generative competition has been well underway and Google has leaned into a major update. Google Gemini has now been introduced. What is Google Gemini? How will it impact SEO? How will it impact search in general? Google is in a transition period of search. Does Gemini have what it takes to propel Google forward in the future? This week, Wix’s Mordy Oberstein and Crystal Carter are joined by the great Danny Goodwin to evaluate this so-called ‘ultra’ powered version of Bard - Gemini. Pete Huang also makes an a...2024-02-1447 minSERP's Up SEO PodcastSERP’s Up | What SEO clients should you take on?When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into...2024-02-0736 minSERP's Up SEO PodcastSERP’s Up | What SEO clients should you take on?When does it and does it not make sense to take on an SEO client? How do you determine if a client is the right fit for your services? Wix’s Mordy Oberstein and Crystal Carter take a look into SEO clients this week as they discuss who you should and shouldn’t be taking on as an SEO. CEO of Smart Simple Marketing, Sydni Craig-Hart, joins us to help you navigate varying approaches to larger and smaller clients. Plus, Foxwell Digital founder Andrew Foxwell discusses how qualifying leads will change in the future Dive into...2024-02-0736 minSERP's Up SEO PodcastSERP’s Up | Structured data dos and don'tsWhat is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results! This week we’re teaching you how to translate your content to a search engine for optimized organic performance...2024-01-3148 minSERP's Up SEO PodcastSERP’s Up | Structured data dos and don'tsWhat is structured data markup? What should and shouldn’t you do when adding schema markup to your site? Join Wix’s Mordy Oberstein and Crystal Carter as they are joined by the co-founder of Schema App Martha Van Berkel to learn the dos and don'ts about implementing structured data markup and how it might impact your site’s performance. Plus, take a look into Crystal’s Ball to see the future of rich results! This week we’re teaching you how to translate your content to a search engine for optimized organic performance...2024-01-3148 minSERP's Up SEO PodcastSERP’s Up | Does Google use user behavior metrics for ranking?What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has always used behavior metrics, but to what degree? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust...2024-01-2449 minSERP's Up SEO PodcastSERP’s Up | Does Google use user behavior metrics for ranking?What has Google said about the impact user behavior has on rankings? How should you look at user behavior and rankings? What does the Department of Justice’s antitrust trial involving Google uncover about user behavior and rankings? Google has always used behavior metrics, but to what degree? This week, Wix’s Mordy Oberstein and Crystal Carter investigate how much Google directly utilizes user behavior to impact rankings and what that should tell us as SEO’s. SEO Content Strategist at Search Engine Journal, Shelley Walsh, joins to cover the Department of Justice antitrust...2024-01-2449 minSERP's Up SEO PodcastSERP’s Up | Does SEO's reputation linger?Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much? Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reput...2024-01-1758 minSERP's Up SEO PodcastSERP’s Up | Does SEO's reputation linger?Why do SEOs need to understand the history of the industry's reputation? Does SEO still get a bad rap? How can you help grow the SEO reputation? Wix’s Mordy Obertein and Crystal Carter are back to discuss how the SEO community can overcome the sometimes shady reputation associated with the SEO industry. Founder of Zyppy SEO, Cyrus Shepard, joins to answer the question, is SEO’s bad reputation legitimate or maybe not so much? Michael Lewittes, founder of Ranktify, chimes in to elaborate on how past SEO tools tarnished the SEO industry's reput...2024-01-1758 minSERP's Up SEO PodcastSERP’s Up | Why SEOs should watch content trends carefullyWhy are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SERP. Hop in the ol’ Delorean as we’re going...2024-01-1049 minSERP's Up SEO PodcastSERP’s Up | Why SEOs should watch content trends carefullyWhy are emerging content trends important for SEO? What specific content trends should you pay the most attention to? How are content trends perceived in the eyes of Google? This week, Wix’s Mordy Obertein and Crystal Carter examine the role of emerging content trends in SEO. Joining the show is the founder of Black Truck Media, Jason Dodge, and the founder of Organic Growth Marketing, Nigel Stevens to share their thoughts on the evolving content landscape and what it means for ranking on the SERP. Hop in the ol’ Delorean as we’re going...2024-01-1049 minSERP's Up SEO PodcastSERP’s Up | SEO Trends for 2024Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s time for your website to pop up on the SERP! Don’t look back, as we are su...2024-01-0352 minSERP's Up SEO PodcastSERP’s Up | SEO Trends for 2024Where is the SEO industry headed in 2024? What advancements should we expect in AI this year? How will SGE impact search traffic moving forward? Wix’s Mordy Oberstien and Crystal Carter kick off the year by forecasting trends and developments for SEO in 2024. Get a head start on the year by listening to Parth Suba, Rohan Ayyar, Kenichi Suzuki, Chima Mmeje, and Celeste Gonzalez, all share their SEO predictions for 2024. You’ve popped the champagne, now it’s time for your website to pop up on the SERP! Don’t look back, as we are su...2024-01-0352 minSERP's Up SEO PodcastSERP’s Up | Handing SEO off to your clientsYou’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effectiv...2023-12-2038 minSERP's Up SEO PodcastSERP’s Up | Handing SEO off to your clientsYou’ve done all the hard SEO work on a project and now you need to hand it off to the client - what should you consider when you do? Don’t fumble the handoff and let all that great SEO work you did hit the ground. What are effective strategies for transferring SEO work to clients? What should you consider when handing back an SEO project? How might client handoffs vary from one situation to the next? In this episode, Wix’s Mordy Oberstein and Crystal Carter guide you through the most effectiv...2023-12-2038 minSERP's Up SEO PodcastSERP’s Up | ‘Tis the season for SEOWhat is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns. Familiarize yourself with seasonality and cadence to understand how they affect your o...2023-12-1339 minSERP's Up SEO PodcastSERP’s Up | ‘Tis the season for SEOWhat is seasonality, and how does it affect SEO? In what ways does the holiday season shape the user mindset? What impact do the holidays have on shaping brand positioning? The holidays are upon us, so it’s time for you to start thinking about the nuances associated with seasonal shifts in SEO. Joining Wix’s Mordy Oberstein and Crystal Carter is the Chief Growth Officer of Sharma Brands, Ari Murray, to weigh in on how you can get creative with holiday season campaigns. Familiarize yourself with seasonality and cadence to understand how they affect your o...2023-12-1339 minSERP's Up SEO PodcastSERP’s Up | Putting SEO to the testWho is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic ma...2023-12-0648 minSERP's Up SEO PodcastSERP’s Up | Putting SEO to the testWho is SEO testing for? When is it worthwhile to run an SEO test? What if you don’t have a huge amount of data, is SEO testing still a viable option? Subjecting your website's SEO to testing can be extremely insightful. It can also be extremely complex. Will Critchlow, CEO and founder of SearchPilot joins Wix’s own Mordy Oberstein, and Crystal Carter to evaluate how you should conduct SEO tests on your website. Get insights into the guidelines for when it’s appropriate to run an SEO test and when the tactic ma...2023-12-0648 minSERP's Up SEO PodcastSERP’s Up | What does good E-E-A-T even mean?What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials. 2023-11-1542 minSERP's Up SEO PodcastSERP’s Up | What does good E-E-A-T even mean?What does good E-E-A-T actually look like? What does E-E-A-T mean for your ability to rank on the Google SERP? Why did Google add ‘Experience’ to E-A-T? On this episode, Wix’s own Mordy Oberstien and Crystal Carter are joined by the fabulous Lily Ray to clarify the significance of Google’s “E-E-A-T ranking factors”, and how to demonstrate these qualifications to Google. We explore the elements laid out in Google’s Search Quality Rater Guidelines that help bolster your website's E-E-A-T foundation, and teach you how to connect the dots when it comes to your brands credentials. 2023-11-1542 minSERP's Up SEO PodcastSERP’s Up | How much should SEO costHow should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work. Later, industry favorite Jamar Ramos joins to guide you in determining when it is and isn’t...2023-11-0854 minSERP's Up SEO PodcastSERP’s Up | How much should SEO costHow should you price your SEO work? What factors might cause a fluctuation in what you charge? On what basis should you be charging your clients: by project, …month, …hour, …word? This week, Wix’s very own Crystal Carter and Mordy Oberstien are joined by StudioHawk’s Itamar Blauer to evaluate how much you should be charging/paying for SEO services. Itamar goes on to evaluate which pricing model you should incorporate based on the dynamic of your SEO freelance work. Later, industry favorite Jamar Ramos joins to guide you in determining when it is and isn’t...2023-11-0854 minSERP's Up SEO PodcastSERP’s Up+ | How to connect to your customers (Bonus Episode)What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establish a connection with your customers while preserving genuine human emotion. Make meani...2023-11-0630 minSERP's Up SEO PodcastSERP’s Up+ | How to connect to your customers (Bonus Episode)What works and what doesn’t work when connecting with your audience and customer base? Are audience expectations changing? Creator of Confidence Live! and founder of Roar Training, Kirsty Hulse joins Wix’s own Mordy Oberstien and Crystal Carter to discuss the optimal strategies for engaging with your customers.= Kirsty urges marketers not to showcase yourselves but to offer customers a mirror to connect your brand to their own experiences. Plus, we go in-depth into how AI can be used to establish a connection with your customers while preserving genuine human emotion. Make meani...2023-11-0630 minSERP's Up SEO PodcastSERP’s Up | SEOs working well with non-SEOs for successWebsites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO teams. Neha Khanna joins the podcast to enlighten us on how to use the art of...2023-11-0144 minSERP's Up SEO PodcastSERP’s Up | SEOs working well with non-SEOs for successWebsites aren’t built by SEOs alone. As an SEO, how can you best collaborate with all of the teams pushing the site’s success? We dive into how SEOs can best work with designers, devs, content creators, and beyond to build the best and most optimized site possible. Join Wix’s Crystal Carter and Mordy Oberstein to get tips and strategies on working with non-SEOs on websites. In the SEO world, jargon can be a hindrance when working with non-SEO teams. Neha Khanna joins the podcast to enlighten us on how to use the art of...2023-11-0144 minSERP's Up SEO PodcastSERP’s Up | How to train your SEO teamHow do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful courses to further strengthen your SEO team and beyond. “Go team!”, as this episo...2023-10-2549 minSERP's Up SEO PodcastSERP’s Up | How to train your SEO teamHow do you get and keep your SEO team up to speed? Where do you even start when training an SEO team? What tactics should you follow when building a strong SEO training program? Take your team to the next level as Sterling Sky’s Colan Nielsen joins Wix’s Crystal Carter and Mordy Oberstein to share proven strategies for training SEO teams. Formalize your training programs as Wix’s own Henry Collie joins us to discuss his expertise in implementing successful courses to further strengthen your SEO team and beyond. “Go team!”, as this episo...2023-10-2549 minSERP's Up SEO PodcastSERP’s Up | What's the real deal with keyword cannibalizationKeyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it. Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with h...2023-10-1836 minSERP's Up SEO PodcastSERP’s Up | What's the real deal with keyword cannibalizationKeyword cannibalization: we all know it’s bad, but what is it really? What impact does it have? How do you fix it? We give some helpful tips to figure out if your site is cannibalizing itself on the Google SERP, and what (if anything) you can do to prevent it. Wix’s very own Mordy Oberstien and Crystal Carter help you discover if ranking on the same SERP with multiple pages will dilute your rankings and what you can do about it. Senior SEO Strategist and Co-Founder at forank, Zoe Ashbridge, also weighs in with h...2023-10-1836 minSERP's Up SEO PodcastSERP’s Up | How to pick the right SEO tool for youThere’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs. The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and the nuances in building them. Listen in as we he...2023-02-0848 minSERP's Up SEO PodcastSERP’s Up | How to pick the right SEO tool for youThere’s a lot of SEO tools out there and navigating which ones to invest in can be a challenge. Hosts Crystal Carter and Mordy Oberstein set sail into the SEOtool universe, with must-follow tips on what to consider when choosing the best SEO tool for your needs. The SERP’s Up SEO Podcast welcomes Ahrefs’ own Patrick Stox to give his expert insights on SEO tools. Nati Elimelech, Wix’s Head of SEO, also joins to chat about a less-discussed but highly relevant topic–SEO implementation tools and the nuances in building them. Listen in as we he...2023-02-0848 minSERP's Up SEO PodcastSERP’s Up | Do search engines matter as much as they used to?Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant. Janet Machuka takes our guest slot this week to talk about how social media and search engines can work hand-in-hand for organic succe...2023-02-0135 minSERP's Up SEO PodcastSERP’s Up | Do search engines matter as much as they used to?Are search engines as relevant today as they once were? People’s expectations around search engines are changing. With a shift of focus on social search, is the way Google and other search engines go about serving results due for an upgrade? Wix’s own Crystal Carter and Mordy Oberstein dive into how search needs have evolved and how traditional search engines may need to adapt in order to stay relevant. Janet Machuka takes our guest slot this week to talk about how social media and search engines can work hand-in-hand for organic succe...2023-02-0135 minSERP's Up SEO PodcastSERP’s Up | How big of a headache are site migrations?Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail. We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast! Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP’s Up team this week to discuss site migrations and the associated considerations. Join...2023-01-1834 minSERP's Up SEO PodcastSERP’s Up | How big of a headache are site migrations?Why do SEOs have a disdain for site migrations? Could it be the broken URLs, the redirects, or even a new hosting environment? It could be that or a million other things. The point is that successful site migrations require attention to detail. We explore the intricacies and considerations of this episode of the SERPs Up SEO Podcast! Miracle Inameti is an expert in SEO and data strategy to tackle challenging problems by implementing practical and pragmatic solutions. She joins the SERP’s Up team this week to discuss site migrations and the associated considerations. Join...2023-01-1834 minSERP's Up SEO PodcastSERP’s Up | How to Adapt to Google SERP ChangesDid you know Google calls its own SERP an ecosystem? That’s right. Today’s SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That’s exactly what we’ll discuss in this episode of the SERPs Up SEO Podcast! With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP’s Up team this week to discuss SERP change...2023-01-1136 minSERP's Up SEO PodcastSERP’s Up | How to Adapt to Google SERP ChangesDid you know Google calls its own SERP an ecosystem? That’s right. Today’s SERP is its own living, breathing thing. Google is constantly coming up with new SERP features & changes which impact rankings and placement of content. How do you adapt to all these changes, you ask? That’s exactly what we’ll discuss in this episode of the SERPs Up SEO Podcast! With over 12 years of SEO experience, Lily Ray has led SEO campaigns for dozens of major retailers and brands. She joins the SERP’s Up team this week to discuss SERP change...2023-01-1136 minSERP's Up SEO PodcastSERP’s Up | How far do you go down the site audit wormhole?Audits are always fun, right? SEO Audits doubly so! On this episode of the SERP’s Up Podcast, we dive into the different types of SEO audits. Learn how deep you should go with your site audits, how to handle all the information these audits throw your way, and when to ignore half the information. Specializing in technical SEO audits with 10+ years of experience and over 100+ audits, Olga Zarr’s the one to join the SERP’s Up team this week. She breaks down SEO audits in a simple manner so you can do it right...2023-01-0427 minSERP's Up SEO PodcastSERP’s Up | How far do you go down the site audit wormhole?Audits are always fun, right? SEO Audits doubly so! On this episode of the SERP’s Up Podcast, we dive into the different types of SEO audits. Learn how deep you should go with your site audits, how to handle all the information these audits throw your way, and when to ignore half the information. Specializing in technical SEO audits with 10+ years of experience and over 100+ audits, Olga Zarr’s the one to join the SERP’s Up team this week. She breaks down SEO audits in a simple manner so you can do it right...2023-01-0427 minSERP's Up SEO PodcastSERP’s Up | How big of an SEO problem is duplicate content?What’s true and what’s not about content duplication and SEO? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In addition, many websites, especially news websites, syndica...2022-12-1436 minSERP's Up SEO PodcastSERP’s Up | How big of an SEO problem is duplicate content?What’s true and what’s not about content duplication and SEO? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss duplicate content truths, legends, and falsehoods on this episode of the SERPs Up SEO Podcast. Unbeknownst to many, there is no such thing as a duplicate content penalty. Google is more likely to just not index duplicate content rather than punish an entire website. It’s pretty common for large websites to have duplicate or near duplicate content. In addition, many websites, especially news websites, syndica...2022-12-1436 minSERP's Up SEO PodcastSERP’s Up | The need for an all-channels approach to SEOSEO shouldn’t be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels. Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you’ll never know if you don’t communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matt...2022-12-0729 minSERP's Up SEO PodcastSERP’s Up | The need for an all-channels approach to SEOSEO shouldn’t be siloed. Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss how SEOs should think about social media teams, branding, and other marketing channels. Organic Search is just one channel to bring traffic and revenue to a website. What works for one channel may or may not work on another, but you’ll never know if you don’t communicate with the rest of the marketing team. Your website should be considered the HQ for all digital activities, and its user experience should be consistent no matt...2022-12-0729 minSERP's Up SEO PodcastSERP’s Up | The value of valuing reviewsPeople trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SE...2022-11-3033 minSERP's Up SEO PodcastSERP’s Up | The value of valuing reviewsPeople trust other people. Study after study has shown that people trust the content in reviews over what the brand says. That’s why Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, discuss the importance of encouraging user-generated reviews and their role in SEO. When talking about reviews for SEO, the focus is on user-generated reviews. This podcast investigates why getting reviews is crucial and how it impacts your organic visibility. From how reviews might affect ranking in the Local Pack to where reviews appear across the Google SE...2022-11-3033 minSERP's Up SEO PodcastSERP’s Up | Removing the fluff from SEO reportingWhether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and cumbersome if you don’t know what to report on, to whom to report...2022-11-2334 minSERP's Up SEO PodcastSERP’s Up | Removing the fluff from SEO reportingWhether they be clients, C-level executives or marketing managers, there’s a slew of both external and internal stakeholders who rely on your SEO information. Good SEO reporting puts them in the game with you. It’s what gets buy-in and what proves the value of your work. After all, it's a lot easier to get a designer, developer, or another stakeholder to align with your SEO recommendations if they know that organic search drives revenue for the business. Reporting can be labor-intensive and cumbersome if you don’t know what to report on, to whom to report...2022-11-2334 minSERP's Up SEO PodcastSERP’s Up | Just how big of a deal is performance for SEO?Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today. There’s a lot of conflicting information about the role of performance in SEO. How do you reconcile Goog...2022-11-1640 minSERP's Up SEO PodcastSERP’s Up | Just how big of a deal is performance for SEO?Do you have the need, the need for speed?! Today we're talking about performance (also known as How Fast is this Website?) and what it means for your rankings on Google. So, how big of a deal is performance for SEO, anyway? Mordy Oberstein, Head of SEO Branding, and Crystal Carter, Head of SEO Communication at Wix, do a deep dive discussing the importance of Core Web Vitals and site performance metrics in SEO today. There’s a lot of conflicting information about the role of performance in SEO. How do you reconcile Goog...2022-11-1640 minSERP's Up SEO PodcastSERP’s Up | Google Search Console: One SEO tool to rule them allIf they measure it, it matters. The SERP’s Up team dive into the One SEO Tool to Rule Them All: Google Search Console. This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites. Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page indexing to Google’s crawl frequency, the impressions that specifi...2022-11-0935 minSERP's Up SEO PodcastSERP’s Up | Google Search Console: One SEO tool to rule them allIf they measure it, it matters. The SERP’s Up team dive into the One SEO Tool to Rule Them All: Google Search Console. This free Google tool is, by far, the most important tool for site owners to understand how Google values their sites. Mordy Oberstein and Crystal Carter, heads of SEO Branding and SEO Communication at Wix, share their love of Google Search Console and unpack the importance of the platform. Google Search Console gives a wealth of information about your site: from page indexing to Google’s crawl frequency, the impressions that specifi...2022-11-0935 minSERP's Up SEO PodcastSERP’s Up | SERP Features - Google's secret sauceChange. It's the one constant in life…and Google. What we relied on back years ago on the SERP (10 Blue Links) is a distant memory as search engines have added features to match the customer’s intent and journey. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, tackle the challenges and opportunities of SERP features with Kevin Indig, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Jump in as we look at the SERP and all of the boxes and rectangles and squares and ex...2022-11-0241 minSERP's Up SEO PodcastSERP’s Up | SERP Features - Google's secret sauceChange. It's the one constant in life…and Google. What we relied on back years ago on the SERP (10 Blue Links) is a distant memory as search engines have added features to match the customer’s intent and journey. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, tackle the challenges and opportunities of SERP features with Kevin Indig, creator of the Growth Memo newsletter and host of the Tech Bound podcast. Jump in as we look at the SERP and all of the boxes and rectangles and squares and ex...2022-11-0241 minSERP's Up SEO PodcastSERP’s Up | Is the SEO world ready for AI Content Writers?Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn’t differentiated and doesn’t have critical thought. Even if the AI content ranks well, what are you de...2022-10-1932 minSERP's Up SEO PodcastSERP’s Up | Is the SEO world ready for AI Content Writers?Is AI writing for long-form web content the right way to go? We don’t think so. Actually, if you’re not careful, it may illicit action from Google. Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, address the growing use of artificial intelligence in content writing for the web in light of the most recent Google algorithm changes regarding helpful content. Is AI written content really good content? It certainly isn’t differentiated and doesn’t have critical thought. Even if the AI content ranks well, what are you de...2022-10-1932 minSERP's Up SEO PodcastSERP’s Up | First Things First - User-First SEOGoogle's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions. Essentially, User-F...2022-10-1241 minSERP's Up SEO PodcastSERP’s Up | First Things First - User-First SEOGoogle's recent updates to its algorithm have been all about providing information that is user-friendly and trustworthy. They’re trying to think like a human user to give the best possible results. Nothing scary there! The algorithm aligns more closely with the user's needs and wants than ever before. Now the algorithm and the user have sort of been synced! Mordy Oberstein, Wix’s Head of SEO Branding, and Wix’s Head of SEO Communications, Crystal Carter, pilot this very helpful (get it?) conversation on providing content that the user needs to make decisions. Essentially, User-F...2022-10-1241 minSERP's Up SEO PodcastSERP’s Up | SEO for Multiple User IntentsSEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast. As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel, walking around the beach, through the forest, down the docks, and up...2022-10-0537 minSERP's Up SEO PodcastSERP’s Up | SEO for Multiple User IntentsSEO in 2022 is basically *deep breath* one messy map of meeting multiple needs of multiple users at multiple stages. Say that five times fast. As we wander the winding woods and walk wearily through core update after core update, host Mordy Oberstein (Wix) and co-host George Nguyen (Director of SEO Editorial) guide us all through the twists and turns of SEO across multiple user intents. The pathway of users is non-linear. These people are all over the map. They’re all up and down this funnel, walking around the beach, through the forest, down the docks, and up...2022-10-0537 minSERP's Up SEO PodcastSERP’s Up | Learning how to learn SEOThis week’s SERP’s Up episode is brought to you by the letter 'L' for Learning! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?" Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core...2022-09-2831 minSERP's Up SEO PodcastSERP’s Up | Learning how to learn SEOThis week’s SERP’s Up episode is brought to you by the letter 'L' for Learning! Wix's Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, are back together this week to answer the big question, "How do you Learn SEO?" Mordy and Crystal pull in the most critical first steps in your SEO learning journey, figuring out how you learn - what's your methodology for learning? The team covers solid CMS understanding as a foundational space and a place to grow and refine your talents. There are a few core...2022-09-2831 minSERP's Up SEO PodcastSERP’s Up | How to Know Good SEO Advice from Bad?Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates. Want to know where...2022-09-2136 minSERP's Up SEO PodcastSERP’s Up | How to Know Good SEO Advice from Bad?Wix’s Head of SEO Branding, Mordy Oberstein, and George Nguyen, Director of SEO Editorial, share how to know good SEO advice from bad. Learn how to pick out SEO advice that leads to poor practices with packaged, “wash, rinse and repeat” tactics. Listen in as our hosts deliver their rubric for knowing when you should or should not follow the SEO advice you come across! Himani Kankaria, the founder of Missive Digital, shares how some great SEO advice prevented her sites from being hit by Google’s Penguin algorithm updates. Want to know where...2022-09-2136 minSERP's Up SEO PodcastSERP’s Up | The Real Deal with Keyword ResearchKeywords sure aren’t what they used to be. Google is challenging SEOs to understand the user first. Here’s where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix’s Head of SEO Branding, they break it down like this: Understanding what’s already on the SERP (like the actual SERP) gives you the full picture of how Google u...2022-09-1447 minSERP's Up SEO PodcastSERP’s Up | The Real Deal with Keyword ResearchKeywords sure aren’t what they used to be. Google is challenging SEOs to understand the user first. Here’s where to start. Crystal Carter, Head of SEO Communications at Wix, kicks off this episode with an explanation of keywords in search and how Google has evolved its understanding of user intent (as opposed to the literal use of the word). Along with Mordy Oberstein, Wix’s Head of SEO Branding, they break it down like this: Understanding what’s already on the SERP (like the actual SERP) gives you the full picture of how Google u...2022-09-1447 minSERP's Up SEO PodcastSERP’s Up | The Dreaded Google Update: When To WorryNothing is more frightening to SEOs than the possibility of a Google update hitting their sites. This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates. Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses. It’s insightful advice...2022-09-0734 minSERP's Up SEO PodcastSERP’s Up | The Dreaded Google Update: When To WorryNothing is more frightening to SEOs than the possibility of a Google update hitting their sites. This is all the more true as Semrush data shows Google is rolling out updates to its algorithm more than it ever has before! Wix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, dive into Google algorithm updates. Learn how to best respond when your site is negatively impacted by a Google update by understanding how to analyze ranking trends and the significance of ranking losses. It’s insightful advice...2022-09-0734 minSERP's Up SEO PodcastSERP’s Up | Uncommonly Good ContentWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the j...2022-08-3044 minSERP's Up SEO PodcastSERP’s Up | Uncommonly Good ContentWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, pull off their second episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! What IS Content? Mordy and Crystal team up to tackle the effective use of content and the definition of what content really is in their Deep Thoughts segment. Is content strictly the words on the page or something else? What does it really “relate” to? We’re looking at content with a new perspective: what you place in different interaction points of the j...2022-08-3044 minSERP's Up SEO PodcastSERP’s Up | Off on the Right Foot with Homepage SEOWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some...2022-08-1137 minSERP's Up SEO PodcastSERP’s Up | Off on the Right Foot with Homepage SEOWix’s Head of SEO Branding, Mordy Oberstein, and Head of SEO Communications, Crystal Carter, kick off the first episode of SERP’s Up, the SEO industry’s newest podcast. It’s an SEO podcast for everyone! In this episode of SERP's Up, we focus on optimizing your homepage, from how it “sets the SEO pace” for your entire site to why it’s the most important page for Core Web Vitals. Ryan Jones, an SEO consultant, shares his perspectives on what good SEO looks like on arguably the more important page on your website. We'll also talk about some...2022-08-1137 min
Wix Engineering Podcast[Wix Engineering Podcast] Growing PainsIttai Zeidman, Wix’s Backend Engineering Lead, was in the hospital with his wife and two-days-old new born baby, when he got an urgent call from the company’s VP of R&D. A crisis was unfolding: the build system was broken, leaving hundreds of developers unable to do their work. This crisis wasn’t an isolated incident: it was the result of a series of problems resulting from the company’s success and fast growth. Ittai and his peers faced a serious challenge – but they knew they weren't the only...2020-04-0132 min