Shows
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowFrom Keywords to Concepts — The Death of Linear SEO
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now.
To learn more, email us at info@workhacker.com, or visit workhacker.com.
Let’s get into it.
Today's topic: From Keywords to Concepts — The Death of Linear SEO
For years, SEO strategy...
2026-01-2708 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowThe Rise of Soft Signals - Brand Mentions & Co‑CitationWelcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI.
I’m your host, Rob Garner.
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now.
To learn more...
2026-01-2603 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowWhat AI Search Answers Actually Pull FromWelcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI.
I’m your host, Rob Garner.
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now.
To learn more...
2026-01-2603 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowRag Models, Vector Databases and the New SEO InfrastructureWelcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI.
I’m your host, Rob Garner.
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now.
To lear...
2026-01-1904 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowIs SEO Becoming an AI Training Data Problem?Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI.
I’m your host, Rob Garner.
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now.
To learn more, email us...
2026-01-1504 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowWhy Most AI Content FailsWelcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI.
I’m your host, Rob Garner.
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now.
To lear...
2026-01-1204 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowAgentic SEO — When AI Systems Take ActionCall WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. WWW.WORKHACKER.COM.
Full transcript:
Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI.
I’m your host, Rob Garner.
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant...
2026-01-0704 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowDoes Domain Authority Exist in Search and AI? Yes - Here Is WhyCall WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. WWW.WORKHACKER.COM
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Welcome to the WorkHacker Podcast, where we break down the strategies, systems, and real-world insights that help businesses grow smarter in the age of search and AI. I’m your host, Rob Garner.
Today’s topic takes us into the heart of one of search’s longest-running debates: does domain authority really exist? Yes -And Here’s Why
Some say absolutely, and others insist it’s a m...
2025-12-0805 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowThis Is Not My Real Voice: Eleven Labs Premium Voice Clones For PodcastingThis is not my real voice. It's a robot.
Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business.
www.workhacker.com
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Thanks for listening. Today I want to direct this episode toward all of you who have spoken with me before, and have actually heard my voice in person, or maybe on a phone call, or in a Google Meet or Zoom call.
I've been conducting an experiment over the last two mo...
2025-11-1407 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowHR Managers Guide - How to Hire an SEO Expert in 2026 - Navigating the New AI EraCall WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details on we can help your business.
www.workhacker.com
FULL TRANSCRIPT
The HR Managers Guide on How to Hire an SEO Expert in 2026 - Navigating the New AI Era
If you’re hiring an SEO right now, you’re entering one of the fastest-changing areas in digital marketing - transformed by both artificial intelligence and automation. Some of this podcast episode may sound a bit technical, but stay with me here, and maybe even l...
2025-11-0623 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowInterview with Bob Heyman & Viktor Grant - Original Inventors of SEOn this special episode, we sit down with Bob Heyman - the marketing pioneer widely credited with coining the term Search Engine Optimization - and Viktor Grant, one of the earliest innovators in digital marketing and analytics. Together, they take us back to the origins of SEO in the 1990s, sharing the stories, people, and technological shifts that shaped the practice long before Google became a verb.
From the early days of manual submissions and keyword meta tags to today’s world of AI-driven search and generative experiences, Heyman and Grant explore how optimization has evolved - an...
2025-10-2948 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowDFWSEM and The State of Search ConferenceIn this episode, Rob talks about his work with the Dallas Ft Worth Search Engine Marketing Association, and its related digital marketing conference, State of Search, held yearly in October in the DFW area.
2025-10-2406 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowInterview with Bruce Clay Discussing SEO, GEO, AIO, AEO and moreIn this first interview episode of the WorkHacker podcast, Rob Garner chats with Bruce Clay about SEO, then and now, and also about where GEO/AIO/AEO fall in the general taxonomy of digital marketing. www.workhacker.com
2025-10-1442 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowContext Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AIFor years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity.
But here’s the catch. Both keyword-led SEO and early attempts at G-E-O share the same flaw. They prioritize words over context. And in a world where search engines and generative AI now- interpret meaning instead of just matching strings, context is the real king....
2025-09-2407 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowThe Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AIBack in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com for more info.
2025-09-2406 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowThe Importance of Secondary and Tertiary Keywords For Content in SEO and AIMost writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone thinks will win them traffic. But here’s the overlooked truth: it’s the supporting keywords—the secondary and tertiary phrases—that transform a decent article into a long-term traffic magnet. Because in SEO and AI today, context is king. If you would like a free one on one consultation, visit us at www.workhacker.com or email to info@workhacker.com.
2025-09-2205 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowThe Death of 100 Results and the Impact on Search ReportingA small parameter in the Google search URL string quietly disappeared last week. That single change has shaken the entire SEO industry, sending ripple effects through data tools, reporting dashboards, and even the way we measure success in search. Check out this episode to learn more, and visit us at workhacker.com.
2025-09-1907 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowThe Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AIWhen Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was what happened next. The web became a living corpus. That dynamic interplay with content developers created a feedback loop unlike anything the digital world had seen before. Visit us at www.workhacker.com to learn more about WorkHacker Digital.
2025-09-1907 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowStrategic Foundations for AI: Manuel Castells, Tim Berners-Lee, and Regis McKennaIn this episode, Rob Garner talks about three visionaries who published significant works in the 1990s that would be a beacon for the world we live in today. Understanding their ideas helps build a solid foundation for your own AI/GEO/SEO and content strategies. Visit www.workhacker.com for more info.
2025-09-1809 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowReal-Time Content Marketing in the Age of AI and GEOThis episode explores Rob's concepts around real-time content marketing, as it applies through the modern AI, GEO, and LLM lens. Rob has written and spoken about these concepts for decades, and even in the age of AI, the approach is still evergreen, and even more attainable than ever before. Visit www.workhacker.com for more info.
2025-09-1708 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowReframing SEO: Why "Training" Search Engines Is the New Game in the Age of AIIn this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between content and AI all along. If you think about it - search engines are generative in the sense that they provide lists on the fly. And search engines check all the boxes as early examples of artifical intelligence. Visit www.workhacker.com for more info.
2025-09-1706 minThe WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO WorkflowGEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the CreditIn this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story you might not have heard about how it came to be. Visit www.workhacker.com for more info.
2025-09-1607 min