podcast
details
.com
Print
Share
Look for any podcast host, guest or anyone
Search
Showing episodes and shows of
WorkHacker
Shows
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
From Keywords to Concepts — The Death of Linear SEO
WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now. To learn more, email us at info@workhacker.com, or visit workhacker.com. Let’s get into it. Today's topic: From Keywords to Concepts — The Death of Linear SEO For years, SEO strategy...
2026-01-27
08 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
The Rise of Soft Signals - Brand Mentions & Co‑Citation
Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now. To learn more...
2026-01-26
03 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
What AI Search Answers Actually Pull From
Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now. To learn more...
2026-01-26
03 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Rag Models, Vector Databases and the New SEO Infrastructure
Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now. To lear...
2026-01-19
04 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Is SEO Becoming an AI Training Data Problem?
Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now. To learn more, email us...
2026-01-15
04 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Why Most AI Content Fails
Welcome to the WorkHacker Podcast - the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results - without the hype. Whether you’re a founder, marketer, operator, or consultant, this podcast presents practical topics and ways to think about the new digital world we work and live in - info that you can use right now. To lear...
2026-01-12
04 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Agentic SEO — When AI Systems Take Action
Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. WWW.WORKHACKER.COM. Full transcript: Welcome to the WorkHacker Podcast—the show where we break down how modern work actually gets done in the age of search, discovery, and AI. I’m your host, Rob Garner. WorkHacker explores AI, content automation, SEO, and smarter workflows that help businesses cut friction, move faster, and get real results—without the hype. Whether you’re a founder, marketer, operator, or consultant...
2026-01-07
04 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Does Domain Authority Exist in Search and AI? Yes - Here Is Why
Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. WWW.WORKHACKER.COM --- FULL TRANSCRIPT ---- Welcome to the WorkHacker Podcast, where we break down the strategies, systems, and real-world insights that help businesses grow smarter in the age of search and AI. I’m your host, Rob Garner. Today’s topic takes us into the heart of one of search’s longest-running debates: does domain authority really exist? Yes -And Here’s Why Some say absolutely, and others insist it’s a m...
2025-12-08
05 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
This Is Not My Real Voice: Eleven Labs Premium Voice Clones For Podcasting
This is not my real voice. It's a robot. Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details about how we can help your business. www.workhacker.com --- FULL TRANSCRIPT BELOW--- Thanks for listening. Today I want to direct this episode toward all of you who have spoken with me before, and have actually heard my voice in person, or maybe on a phone call, or in a Google Meet or Zoom call. I've been conducting an experiment over the last two mo...
2025-11-14
07 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
HR Managers Guide - How to Hire an SEO Expert in 2026 - Navigating the New AI Era
Call WorkHacker Chief Strategist Rob Garner at 469.347.4090, or email info@workhacker.com for more details on we can help your business. www.workhacker.com FULL TRANSCRIPT The HR Managers Guide on How to Hire an SEO Expert in 2026 - Navigating the New AI Era If you’re hiring an SEO right now, you’re entering one of the fastest-changing areas in digital marketing - transformed by both artificial intelligence and automation. Some of this podcast episode may sound a bit technical, but stay with me here, and maybe even l...
2025-11-06
23 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Interview with Bob Heyman & Viktor Grant - Original Inventors of SEO
n this special episode, we sit down with Bob Heyman - the marketing pioneer widely credited with coining the term Search Engine Optimization - and Viktor Grant, one of the earliest innovators in digital marketing and analytics. Together, they take us back to the origins of SEO in the 1990s, sharing the stories, people, and technological shifts that shaped the practice long before Google became a verb. From the early days of manual submissions and keyword meta tags to today’s world of AI-driven search and generative experiences, Heyman and Grant explore how optimization has evolved - an...
2025-10-29
48 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
DFWSEM and The State of Search Conference
In this episode, Rob talks about his work with the Dallas Ft Worth Search Engine Marketing Association, and its related digital marketing conference, State of Search, held yearly in October in the DFW area.
2025-10-24
06 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Interview with Bruce Clay Discussing SEO, GEO, AIO, AEO and more
In this first interview episode of the WorkHacker podcast, Rob Garner chats with Bruce Clay about SEO, then and now, and also about where GEO/AIO/AEO fall in the general taxonomy of digital marketing. www.workhacker.com
2025-10-14
42 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Context Is King: Why Keyword-Led SEO and GEO Are Missing the Mark in the Age of AI
For years, SEO revolved around keywords. The formula was simple: find the right phrase, place it strategically, and climb the rankings. More recently, a new idea called Generative Engine Optimization, or GEO, has started to make noise. The goal is to optimize for A-I answers in systems like Chat G-P-T, and Perplexity. But here’s the catch. Both keyword-led SEO and early attempts at G-E-O share the same flaw. They prioritize words over context. And in a world where search engines and generative AI now- interpret meaning instead of just matching strings, context is the real king....
2025-09-24
07 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
The Increasing Importance of Soft Backlinks: How Brand Mentions are Replacing Links in SEO and AI
Back in 2013, when I was writing my book "Search and Social", I discussed a concept that many in the SEO community weren’t quite ready to embrace. I talked about brand mentions as a ranking factor – the idea that you didn’t always need a direct hyperlink to gain authority from other websites. At the time, it seemed almost heretical to suggest that something other than a traditional backlink could carry similar weight in search rankings. Contact us at info@workhacker.com, or visit www.workhacker.com for more info.
2025-09-24
06 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
The Importance of Secondary and Tertiary Keywords For Content in SEO and AI
Most writers and marketers focus on the primary keyword. It’s the flashy term that goes into the title and meta tag, the one everyone thinks will win them traffic. But here’s the overlooked truth: it’s the supporting keywords—the secondary and tertiary phrases—that transform a decent article into a long-term traffic magnet. Because in SEO and AI today, context is king. If you would like a free one on one consultation, visit us at www.workhacker.com or email to info@workhacker.com.
2025-09-22
05 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
The Death of 100 Results and the Impact on Search Reporting
A small parameter in the Google search URL string quietly disappeared last week. That single change has shaken the entire SEO industry, sending ripple effects through data tools, reporting dashboards, and even the way we measure success in search. Check out this episode to learn more, and visit us at workhacker.com.
2025-09-19
07 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
The Web as a Living Corpus: How Google’s Battle With Search Optimizers Contributed to Today's AI
When Google launched in 1998, it wasn’t the first search engine. But the real revolution wasn’t just Google’s algorithmic design - it was what happened next. The web became a living corpus. That dynamic interplay with content developers created a feedback loop unlike anything the digital world had seen before. Visit us at www.workhacker.com to learn more about WorkHacker Digital.
2025-09-19
07 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Strategic Foundations for AI: Manuel Castells, Tim Berners-Lee, and Regis McKenna
In this episode, Rob Garner talks about three visionaries who published significant works in the 1990s that would be a beacon for the world we live in today. Understanding their ideas helps build a solid foundation for your own AI/GEO/SEO and content strategies. Visit www.workhacker.com for more info.
2025-09-18
09 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Real-Time Content Marketing in the Age of AI and GEO
This episode explores Rob's concepts around real-time content marketing, as it applies through the modern AI, GEO, and LLM lens. Rob has written and spoken about these concepts for decades, and even in the age of AI, the approach is still evergreen, and even more attainable than ever before. Visit www.workhacker.com for more info.
2025-09-17
08 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
Reframing SEO: Why "Training" Search Engines Is the New Game in the Age of AI
In this episode, Rob Garner explores SEO within the lens of AI and LLMs, and posits that SEOs have been human intermediaries between content and AI all along. If you think about it - search engines are generative in the sense that they provide lists on the fly. And search engines check all the boxes as early examples of artifical intelligence. Visit www.workhacker.com for more info.
2025-09-17
06 min
The WorkHacker Podcast - Agentic SEO, GEO, AEO, and AIO Workflow
GEO, AIO, or AEO - No Matter the Name, Those Who Coined SEO in the 90s Deserve the Credit
In this episode, Rob will discuss the etymology of the term "SEO," specifically on the linguistics of the word "optimization," and how it plays in the naming for AI related strategies and visibility. Bruce Clay, Leland Harden, Bob Heyman, and Viktor Grant are quoted in this podcast. Learn about the history of the term "SEO," an interesting story you might not have heard about how it came to be. Visit www.workhacker.com for more info.
2025-09-16
07 min