Shows
The WorkPlay PodcastElevate Your Brand with Emotion, Community, and Authenticity ft. Linda Sidhu#69: In this episode of the WorkPlay podcast, we welcome Linda Sidhu, Linda is the founder of the MixerMind, a community focused on building long-lasting partnerships and collaborations, and she is known for her expertise in using personality frameworks to enhance communication and sales strategies, particularly through quizzes. In this episode of the Workflight Podcast, Linda Sidhu discusses the importance of community and communication in building successful partnerships and collaborations in business. She also highlights strategies for cultivating connections, leveraging visual storytelling, and the significance of giving without immediate expectations in order to foster long-term partnerships.Key Takeaways...
2025-04-1840 minThe WorkPlay PodcastElevate Your Brand with Emotion, Community, and Authenticity ft. Linda Sidhu#69: In this episode of the WorkPlay podcast, we welcome Linda Sidhu, Linda is the founder of the MixerMind, a community focused on building long-lasting partnerships and collaborations, and she is known for her expertise in using personality frameworks to enhance communication and sales strategies, particularly through quizzes. In this episode of the Workflight Podcast, Linda Sidhu discusses the importance of community and communication in building successful partnerships and collaborations in business. She also highlights strategies for cultivating connections, leveraging visual storytelling, and the significance of giving without immediate expectations in order to foster long-term partnerships.Key Takeaways...
2025-04-1840 minThe WorkPlay PodcastUnlocking the Power of Aesthetics, Reputation, and Connection in Your Brand Strategy ft. Jodie Brown#68: In this episode of the WorkPlay podcast, we welcome Jodie Brown, Jodie is a successful online business owner with nearly five years of experience, specializing in teaching hairstylists how to market their businesses on social media, and she also runs Align Creative Co, hosts transformational retreats in Europe, and provides content strategy and marketing support to fellow educators and online business owners. In this episode of the WorkPlay podcast, Jodie discusses the importance of building a strong brand and reputation through social media, emphasizing that social media should be viewed as a tool for brand building rather than a...
2025-04-1142 minThe WorkPlay PodcastUnlocking the Power of Aesthetics, Reputation, and Connection in Your Brand Strategy ft. Jodie Brown#68: In this episode of the WorkPlay podcast, we welcome Jodie Brown, Jodie is a successful online business owner with nearly five years of experience, specializing in teaching hairstylists how to market their businesses on social media, and she also runs Align Creative Co, hosts transformational retreats in Europe, and provides content strategy and marketing support to fellow educators and online business owners. In this episode of the WorkPlay podcast, Jodie discusses the importance of building a strong brand and reputation through social media, emphasizing that social media should be viewed as a tool for brand building rather than a...
2025-04-1142 minThe WorkPlay PodcastThe Power of Recognizability, Authenticity, and Legacy in Building Your Brand ft. Audrey Saccone#67: In this episode of the WorkPlay podcast, we welcome Audrey Saccone, Audrey is an experienced entrepreneur and consultant with nearly a decade in the online business space, known for her work with notable figures like Marie Forleo and Sophia Amoruso, and for developing various brands and systems, including her flagship business, Audrey Digital. In this episode of the WorkPlay podcast, Audrey discusses her journey in the online business space, highlighting her flagship brand, Audrey Digital, and her plans to expand into a new agency model. She emphasizes the importance of intellectual property (IP) and legacy IP, explaining how these...
2025-04-0437 minThe WorkPlay PodcastThe Power of Recognizability, Authenticity, and Legacy in Building Your Brand ft. Audrey Saccone#67: In this episode of the WorkPlay podcast, we welcome Audrey Saccone, Audrey is an experienced entrepreneur and consultant with nearly a decade in the online business space, known for her work with notable figures like Marie Forleo and Sophia Amoruso, and for developing various brands and systems, including her flagship business, Audrey Digital. In this episode of the WorkPlay podcast, Audrey discusses her journey in the online business space, highlighting her flagship brand, Audrey Digital, and her plans to expand into a new agency model. She emphasizes the importance of intellectual property (IP) and legacy IP, explaining how these...
2025-04-0437 minThe WorkPlay PodcastElevate Your Brand with Authentic Content, Engaging Storytelling, and Consistent Presence ft. Makena Finger & Jen Dillard#66: In this episode of the WorkPlay podcast, we welcome Makena Finger & Jen Dillard, Makena is a business support expert and advisor with a strong background in operations and finance, while Jen is a seasoned real estate professional with over a decade of experience as a solo agent, team lead, and independent broker owner, who together co-founded Brick by Brick Collective to provide tailored business support services for real estate agents. In this episode of the WorkPlay podcast, Makena & Jen emphasize the importance of systems and processes in enhancing business efficiency and profitability, particularly for solo agents who often juggle...
2025-03-2835 minThe WorkPlay PodcastElevate Your Brand with Authentic Content, Engaging Storytelling, and Consistent Presence ft. Makena Finger & Jen Dillard#66: In this episode of the WorkPlay podcast, we welcome Makena Finger & Jen Dillard, Makena is a business support expert and advisor with a strong background in operations and finance, while Jen is a seasoned real estate professional with over a decade of experience as a solo agent, team lead, and independent broker owner, who together co-founded Brick by Brick Collective to provide tailored business support services for real estate agents. In this episode of the WorkPlay podcast, Makena & Jen emphasize the importance of systems and processes in enhancing business efficiency and profitability, particularly for solo agents who often juggle...
2025-03-2835 minThe WorkPlay PodcastElevate Your Brand with Compelling Visuals, Engaging Storytelling, and Strategic Speaking ft. Emily Hall#65: In this episode of the WorkPlay podcast, we welcome Emily Hall, Emily Hall is the founder and CEO of Rhetoric Agency, where she specializes in helping speakers, authors, and thought leaders leverage speaking as a growth tool for their businesses, drawing on over ten years of experience in the field. In this episode of the WorkPlay podcast, Emily discusses the importance of speaking as a growth tool for businesses and outlines a strategic framework called the "five P's" to help entrepreneurs effectively incorporate speaking into their marketing efforts. She emphasizes the need for a strong media kit and visuals...
2025-03-2137 minThe WorkPlay PodcastElevate Your Brand with Compelling Visuals, Engaging Storytelling, and Strategic Speaking ft. Emily Hall#65: In this episode of the WorkPlay podcast, we welcome Emily Hall, Emily Hall is the founder and CEO of Rhetoric Agency, where she specializes in helping speakers, authors, and thought leaders leverage speaking as a growth tool for their businesses, drawing on over ten years of experience in the field. In this episode of the WorkPlay podcast, Emily discusses the importance of speaking as a growth tool for businesses and outlines a strategic framework called the "five P's" to help entrepreneurs effectively incorporate speaking into their marketing efforts. She emphasizes the need for a strong media kit and visuals...
2025-03-2137 minThe WorkPlay PodcastThis Is The Real Reason Your Launch Flopped ft. Brenna Mcgowan#64: In this episode of the workplay podcast, we welcome Brenna Mcgowan, Brenna McGowan is a pre-launch expert and copywriter who transitioned from social media management to specializing in creating demand and desire before product launches, helping clients effectively communicate their messaging and connect with their audience. In this episode of the WorkPlay podcast, Brenna McGowan discusses her journey from social media management to becoming a pre-launch expert, emphasizing the importance of establishing rapport and understanding customer pain points before launching a product.Key Takeaways from the Episode: The Importance of Pre-Launch Strategy: Listeners will learn how a...
2025-03-1437 minThe WorkPlay PodcastThis Is The Real Reason Your Launch Flopped ft. Brenna Mcgowan#64: In this episode of the workplay podcast, we welcome Brenna Mcgowan, Brenna McGowan is a pre-launch expert and copywriter who transitioned from social media management to specializing in creating demand and desire before product launches, helping clients effectively communicate their messaging and connect with their audience. In this episode of the WorkPlay podcast, Brenna McGowan discusses her journey from social media management to becoming a pre-launch expert, emphasizing the importance of establishing rapport and understanding customer pain points before launching a product.Key Takeaways from the Episode: The Importance of Pre-Launch Strategy: Listeners will learn how a...
2025-03-1437 minThe WorkPlay PodcastUnlocking Your Potential Through Self-Awareness, Energetic Alignment, and Authentic Storytelling#63: In this episode of the workplay podcast, we welcome Kaitlyn David, Kaitlyn David is a marketing strategist and mindset coach with over 15 years of experience in marketing and media, specializing in helping conscious female entrepreneurs break through traditional marketing barriers and align their marketing strategies with their personal energy and purpose. In this episode of the WorkPlay podcast, Kaitlyn David discusses the importance of self-awareness and understanding one's energy type through human design to enhance marketing strategies for female entrepreneurs.Key Takeaways from the Episode: Understanding Human Design: Listeners will learn about the five energy types i...
2025-03-0744 minThe WorkPlay PodcastUnlocking Your Potential Through Self-Awareness, Energetic Alignment, and Authentic Storytelling#63: In this episode of the workplay podcast, we welcome Kaitlyn David, Kaitlyn David is a marketing strategist and mindset coach with over 15 years of experience in marketing and media, specializing in helping conscious female entrepreneurs break through traditional marketing barriers and align their marketing strategies with their personal energy and purpose. In this episode of the WorkPlay podcast, Kaitlyn David discusses the importance of self-awareness and understanding one's energy type through human design to enhance marketing strategies for female entrepreneurs.Key Takeaways from the Episode: Understanding Human Design: Listeners will learn about the five energy types i...
2025-03-0744 minThe WorkPlay PodcastThe Energetics of Visual Marketing & Attracting Who You Want with Visuals ft. Alyssa Lang#62: In this episode of the workplay podcast, we welcome Alyssa Lang, Alyssa Lang is an accomplished entrepreneur who has successfully launched three companies, including a bookkeeping and tax firm, a course creation business for accountants and bookkeepers, and Magnetic Profits, while also making a significant impact in the male-dominated accounting industry through her vibrant visual branding and energetic approach to business. In this episode of the WorkPlay podcast, Alyssa Lang discusses her entrepreneurial journey, highlighting her transition from bartending to running multiple successful businesses in the accounting and course creation space. Key Takeaways from the Episode: Th...
2025-02-1442 minThe WorkPlay PodcastThe Energetics of Visual Marketing & Attracting Who You Want with Visuals ft. Alyssa Lang#62: In this episode of the workplay podcast, we welcome Alyssa Lang, Alyssa Lang is an accomplished entrepreneur who has successfully launched three companies, including a bookkeeping and tax firm, a course creation business for accountants and bookkeepers, and Magnetic Profits, while also making a significant impact in the male-dominated accounting industry through her vibrant visual branding and energetic approach to business. In this episode of the WorkPlay podcast, Alyssa Lang discusses her entrepreneurial journey, highlighting her transition from bartending to running multiple successful businesses in the accounting and course creation space. Key Takeaways from the Episode: Th...
2025-02-1442 minThe WorkPlay PodcastWhy Aesthetics Matter & How To Create Your Own ft. Ariel Carr#61: In this episode of the workplay podcast, we welcome Ariel Carr, Ariel Carr is a serial entrepreneur and marketing consultant who owns a content creation studio in Miami, leveraging her expertise in high-quality visuals and social media to help brands effectively connect with their target audiences. In this episode of the WorkPlay podcast, Ariel Carr discusses her journey from marketing consultant to content creation studio owner, emphasizing the importance of high-quality visuals for branding and engagement on platforms like Instagram. Key Takeaways from the Episode: Importance of High-Quality Visuals: Ariel emphasizes that high-quality images are crucial fo...
2025-02-0733 minThe WorkPlay PodcastWhy Aesthetics Matter & How To Create Your Own ft. Ariel Carr#61: In this episode of the workplay podcast, we welcome Ariel Carr, Ariel Carr is a serial entrepreneur and marketing consultant who owns a content creation studio in Miami, leveraging her expertise in high-quality visuals and social media to help brands effectively connect with their target audiences. In this episode of the WorkPlay podcast, Ariel Carr discusses her journey from marketing consultant to content creation studio owner, emphasizing the importance of high-quality visuals for branding and engagement on platforms like Instagram. Key Takeaways from the Episode: Importance of High-Quality Visuals: Ariel emphasizes that high-quality images are crucial fo...
2025-02-0733 minThe WorkPlay PodcastYour Complete guide to sales funnels in 2025 ft. Adriane Galea#60: In this episode of the workplay podcast, we welcome Adriane Gallia, Adriane is a seasoned entrepreneur with nearly 30 years of experience in the performing arts, having built a successful music and theater education business, transitioned to business coaching during the pandemic, and founded Visionaries, which focuses on creating visual sales systems and frameworks for business owners. In this episode, Adriane discusses the importance of integrating visuals with sales funnels to enhance audience engagement and conversion. Key Takeaways from the Episode: Understanding Funnels and Conversion Engines: Listeners will learn about the structure of sales funnels, including the co...
2025-01-3132 minThe WorkPlay PodcastThe Power of First Impressions and Strategic Content Creation ft. Monica Boudreau#59: In this episode of the workplay podcast, we welcome Monica Boudreau! Monica is the founder and CEO of Posh Media, a multi-award-winning Canadian marketing agency with six years of experience in branding, website development, and social media management, specializing in helping both new and established businesses enhance their brand identity. In this episode, Monica discusses the multifaceted nature of branding, emphasizing that it goes beyond just logos to include messaging, visuals, and the overall customer experience. Key Takeaways from the Episode: Understanding Branding Beyond Aesthetics: Listeners will learn that branding encompasses much more than just a lo...
2025-01-2430 minThe WorkPlay PodcastThe WorkPlay Content Creators: Meet Tré!#58: Meet Tré! Tré is a vibrant content creator and photographer based in Brooklyn, New York, who transitioned from acting to photography during the pandemic, successfully capturing the essence of storytelling through her work with various brands and individuals. In this episode of the WorkPlay podcast, Tré discusses his journey from being an actress to becoming a successful photographer, emphasizing the importance of storytelling in both fields. Tré shares insights on how she prepares for shoots by creating a comfortable environment for clients and the significance of collaboration and energy exchange during the creative process. Key Takeaways from the E...
2025-01-1724 minThe WorkPlay PodcastThe WorkPlay Content Creators: Meet Tré!#58: Meet Tré! Tré is a vibrant content creator and photographer based in Brooklyn, New York, who transitioned from acting to photography during the pandemic, successfully capturing the essence of storytelling through her work with various brands and individuals. In this episode of the WorkPlay podcast, Tré discusses his journey from being an actress to becoming a successful photographer, emphasizing the importance of storytelling in both fields. Tré shares insights on how she prepares for shoots by creating a comfortable environment for clients and the significance of collaboration and energy exchange during the creative process. Key Takeaways from the E...
2025-01-1724 minThe WorkPlay PodcastYour Marketing Team's Creative Team#57: In this solo episode of the Workplay Podcast, we dive deep into the challenges faced by small to mid-sized brands, particularly the disconnect between CEOs and their marketing teams. Drawing on extensive experience working with both small brands and billion-dollar companies, we highlight a common issue: a gap in understanding the needs of marketing teams versus the perceptions of visionaries at the top. The discussion emphasizes the importance of aligning goals and resources, as marketing teams often find themselves in desperate need of support, sometimes even calling for the expertise of WorkPlay Branding. Tune in to explore how to br...
2025-01-1026 minThe WorkPlay PodcastElevate your visuals, Raise Your Prices ft. Belinda Rosenblum#54: In this episode of the WorkPlay podcast, we're chatting with Belinda Rosenblum! Belinda is a CPA and the founder of Own Your Money. With 16 years of experience, she helps women entrepreneurs achieve financial success and work-life balance. In this episode, she discusses the importance of profitability over revenue, shares strategies for creating a financial plan aligned with personal income goals, and highlights the significance of elevating brand visuals to increase pricing and business growth.Key Takeaways from the Episode: Alignment of Value and Presentation: Listeners will learn how aligning service value with high-quality visuals elevates perception a...
2024-12-2047 minThe WorkPlay PodcastElevate your visuals, Raise Your Prices ft. Belinda Rosenblum#54: In this episode of the WorkPlay podcast, we're chatting with Belinda Rosenblum! Belinda is a CPA and the founder of Own Your Money. With 16 years of experience, she helps women entrepreneurs achieve financial success and work-life balance. In this episode, she discusses the importance of profitability over revenue, shares strategies for creating a financial plan aligned with personal income goals, and highlights the significance of elevating brand visuals to increase pricing and business growth.Key Takeaways from the Episode: Alignment of Value and Presentation: Listeners will learn how aligning service value with high-quality visuals elevates perception a...
2024-12-2047 minThe WorkPlay PodcastYou're Stalling on a Big Launch, This is Why ft. Nadine Hanafi#53: On today’s episode of The WorkPlay Branding Podcast, we welcome Nadine Hanafi! Nadine is the founder of Digital Brand Kit, a revolutionary branding system designed specifically for personal brands. Nadine shares her journey from presentation designer to branding expert, highlighting how her customizable templates help entrepreneurs streamline their visual marketing efforts and drive revenue. She discusses the importance of strategic branding and how her insights will empower you to launch campaigns with confidence and speed.Key Takeaways from the Episode: Understanding Digital Brand Kits: How it streamlines the transition from idea to execution, enabling entrepreneurs to...
2024-12-1344 minThe WorkPlay PodcastWhy You Haven't Been Converting In 2024 ft. Sophia Parra#52: On today’s episode of the WorkPlay podcast, we’re chatting with Sophia Parra! Sophia is a marketing strategist and former actress who transitions from a social media manager to running a successful agency for six- and seven-figure coaches. In this episode, Sophia discusses the evolution of marketing, emphasizing the importance of building relationships with audiences instead of focusing on social media metrics, and advocates for a holistic approach that includes email lists and direct engagement. Key Takeaways from the Episode: The Importance of Nurturing Relationships: Nurturing genuine relationships, rather than focusing solely on metrics, leads to mo...
2024-12-0645 minThe WorkPlay PodcastHow to Create a Visibility Campaign Using Visuals & PR ft Gloria Chou#51: On today's episode of The WorkPlay Podcast, we chat with Gloria Chou! Gloria is a small business PR coach who helps women product owners gain organic visibility in major media outlets. In this episode, Gloria shares her unconventional journey from being a U.S. diplomat to becoming a small business PR coach, highlighting the importance of self-advocacy in public relations, the simplicity of effective pitching, and how entrepreneurs can leverage media exposure to enhance their visibility and credibility.Key Takeaways from the Episode: The CPR Pitching Method: Understand the CPR (Credibility, Point of View, Relevance) pitching m...
2024-11-2234 minThe WorkPlay PodcastThe WorkPlay Content Creators: Meet Austin!#50: Meet Austin! One of WorkPlay’s talented content creators. Originally from Arkansas, now based in New York City, Austin transitioned from a professional performance background in dance and musical theater to successfully capturing ‘scroll-stopping’ visuals for WorkPlay members all across the country. In this episode of The WorkPlay Podcast, Austin shares about the importance of collaboration and open communication in order to create a relaxed and comfortable atmosphere for WorkPlay members during their shoots. Key Takeaways from the Episode: Get to Know Austin: Austin discusses how his background in dance and musical theater influenced his passion for phot...
2024-11-1536 minThe WorkPlay PodcastThe WorkPlay Content Creators: Meet Austin!#50: Meet Austin! One of WorkPlay’s talented content creators. Originally from Arkansas, now based in New York City, Austin transitioned from a professional performance background in dance and musical theater to successfully capturing ‘scroll-stopping’ visuals for WorkPlay members all across the country. In this episode of The WorkPlay Podcast, Austin shares about the importance of collaboration and open communication in order to create a relaxed and comfortable atmosphere for WorkPlay members during their shoots. Key Takeaways from the Episode: Get to Know Austin: Austin discusses how his background in dance and musical theater influenced his passion for phot...
2024-11-1536 minThe WorkPlay PodcastWhy Franchises Need Visual Marketing ft. Shannon Wilburn#49: Today we're chatting with franchise coach and expert, Shannon Wilburn. Shannon is a serial entrepreneur and the co-founder of Just Between Friends, a successful franchise that grew to 155 locations with $42 million in system-wide sales. In this episode of The WorkPlay Podcast, Shannon Wilburn discusses her journey as a successful franchisor, the importance of creating effective marketing strategies and systems for franchisees, and how utilizing tools like WorkPlay can streamline content creation and enhance brand compliance across multiple locations. Key Takeaways: The importance of proving a franchise concept before scaling through franchising.Strategies for building momentum and...
2024-11-1446 minThe WorkPlay PodcastWhy Franchises Need Visual Marketing ft. Shannon Wilburn#49: Today we're chatting with franchise coach and expert, Shannon Wilburn. Shannon is a serial entrepreneur and the co-founder of Just Between Friends, a successful franchise that grew to 155 locations with $42 million in system-wide sales. In this episode of The WorkPlay Podcast, Shannon Wilburn discusses her journey as a successful franchisor, the importance of creating effective marketing strategies and systems for franchisees, and how utilizing tools like WorkPlay can streamline content creation and enhance brand compliance across multiple locations. Key Takeaways: The importance of proving a franchise concept before scaling through franchising.Strategies for building momentum and...
2024-11-1446 minThe WorkPlay PodcastRoundtable Talk on Why Branding is Essential to Marketing Your Business to 7 Figures ft. Amber Lilyestrom#48: In this episode of the WorkPlay podcast, we have a round table discussion with Amber Lilyestrom, a business mentor, author, podcaster, and speaker with over 10 years of entrepreneurial experience, having built a multiple seven-figure business while focusing on helping women coaches and creatives scale their lives and businesses. Amber shares her journey as a business mentor and entrepreneur, emphasizing the importance of creating meaningful relationships in marketing, the value of authentic visuals, and the balance of motherhood and entrepreneurship. Key Takeaways from the Episode: Relational Marketing: Understand the importance of building relationships and positive associations with yo...
2024-09-2734 minThe WorkPlay PodcastThe Content Creators: Meet Jordan!#47: On today's episode of The WorkPlay Podcast, we’re excited to welcome one of our own—Jordan, a talented photographer here at WorkPlay Branding! Jordan has become a go-to content creator among our members, known for her calming presence and ability to capture authentic, raw moments. In this episode, Jordan shares her journey into photography, how she helps people feel comfortable during shoots, the value of creating authentic visuals, and some of her favorite shooting locations and experiences. Key Takeaways from the Episode: Building Comfort in Front of the Camera: Jordan shares her approach to helping membe...
2024-09-2032 minThe WorkPlay PodcastThe Content Creators: Meet Jordan!#47: On today's episode of The WorkPlay Podcast, we’re excited to welcome one of our own—Jordan, a talented photographer here at WorkPlay Branding! Jordan has become a go-to content creator among our members, known for her calming presence and ability to capture authentic, raw moments. In this episode, Jordan shares her journey into photography, how she helps people feel comfortable during shoots, the value of creating authentic visuals, and some of her favorite shooting locations and experiences. Key Takeaways from the Episode: Building Comfort in Front of the Camera: Jordan shares her approach to helping membe...
2024-09-2032 minThe WorkPlay PodcastHow to Fully Embody Who You are in Your Visual Brand ft. Casey Berglund#46: Today on The WorkPlay Branding Podcast, we're excited to chat with Casey Berglund! Casey is the founder of Worthy and Well, a business dedicated to helping individuals discover their purpose and become embodied leaders. In this episode, Casey opens up about her personal journey in growing her business. She also shares valuable insights into how embracing creative expression in marketing can beautifully showcase the evolution of a business. Tune in for an inspiring conversation on leadership, resilience, and the power of visual storytelling. Key Takeaways: The Importance of Embodiment: Learn about the concept of embodiment. This p...
2024-09-1348 minThe WorkPlay PodcastHow to Fully Embody Who You are in Your Visual Brand ft. Casey Berglund#46: Today on The WorkPlay Branding Podcast, we're excited to chat with Casey Berglund! Casey is the founder of Worthy and Well, a business dedicated to helping individuals discover their purpose and become embodied leaders. In this episode, Casey opens up about her personal journey in growing her business. She also shares valuable insights into how embracing creative expression in marketing can beautifully showcase the evolution of a business. Tune in for an inspiring conversation on leadership, resilience, and the power of visual storytelling. Key Takeaways: The Importance of Embodiment: Learn about the concept of embodiment. This p...
2024-09-1348 minThe WorkPlay PodcastThe Content Creators: Meet Stephanie!#45: On this episode of The WorkPlay Podcast, we chat with Stephanie, one of our incredible content creators! She walks us through her journey from treating photography as a hobby to turning it into a thriving career, with her background in fashion merchandising playing a key role. Now part of the WorkPlay team, Stephanie is here to share her best tips for successful brand shoots, along with insights she’s picked up along the way. Tune in to learn more about her story and get some practical advice for your next WorkPlay shoot!Key Takeaways: Get to kno...
2024-09-0631 minThe WorkPlay PodcastThe Content Creators: Meet Stephanie!#45: On this episode of The WorkPlay Podcast, we chat with Stephanie, one of our incredible content creators! She walks us through her journey from treating photography as a hobby to turning it into a thriving career, with her background in fashion merchandising playing a key role. Now part of the WorkPlay team, Stephanie is here to share her best tips for successful brand shoots, along with insights she’s picked up along the way. Tune in to learn more about her story and get some practical advice for your next WorkPlay shoot!Key Takeaways: Get to kno...
2024-09-0631 minThe WorkPlay Podcast3x Your Revenue When Launching Your Visuals ft. Elise HodgeTune in for another episode of The WorkPlay Podcast, where we have special guest, Elise Hodge! Elise is a funnel and launch strategist, copywriter, and successful business owner, who specializes in optimizing conversions through strategic messaging and visuals. Today, Elise discusses the importance of messaging, visuals, and nurturing relationships in launching successful offers and funnels. Key Takeaways: The importance of nurturing relationships and connecting with your audience in the online business world.Strategies for optimizing conversions in a launch funnel, including the significance of messaging and visuals.Tips for creating a successful launch strategy, including the u...
2024-08-3048 minThe WorkPlay PodcastThe Content Creators: Meet Estella!Meet Estella, another one of WorkPlay's talented content creators! Estella is based in Seattle and is known for her ability to create stunning visuals and establish personal connections with WorkPlay members during shoots. In this episode, Estella discusses her background in photography and her favorite aspects of WorkPlay shoots. Tune in to hear all her tips for WorkPlay members to prepare for shoots and get the most out of their content! Key Takeaways: Learn a little about Estella and her background in photography and content creation.The importance of creating a comfortable and relaxed atmosphere during p...
2024-08-2632 minThe WorkPlay PodcastThe Content Creators: Meet Estella!Meet Estella, another one of WorkPlay's talented content creators! Estella is based in Seattle and is known for her ability to create stunning visuals and establish personal connections with WorkPlay members during shoots. In this episode, Estella discusses her background in photography and her favorite aspects of WorkPlay shoots. Tune in to hear all her tips for WorkPlay members to prepare for shoots and get the most out of their content! Key Takeaways: Learn a little about Estella and her background in photography and content creation.The importance of creating a comfortable and relaxed atmosphere during p...
2024-08-2632 minThe WorkPlay PodcastThe ROI of a Rebrand ft. Courtney LazarOn today’s episode of The WorkPlay Podcast, we have returning guest, Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack Solutions Agency. Today, Courtney shares how The WorkPlay Method landed her business a partnership with a $50 billion software company. Tune in to hear Courtney offer insight on strategic branding, visuals, and systems that WorkPlay members can use to attract high-caliber clients and partnerships!Key Takeaways: 1. The importance of rebranding for establishing a professional image and attracting higher-caliber clients.2. The significance of perception in branding and how it can imp...
2024-08-1642 minThe WorkPlay PodcastThe ROI of a Rebrand ft. Courtney LazarOn today’s episode of The WorkPlay Podcast, we have returning guest, Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack Solutions Agency. Today, Courtney shares how The WorkPlay Method landed her business a partnership with a $50 billion software company. Tune in to hear Courtney offer insight on strategic branding, visuals, and systems that WorkPlay members can use to attract high-caliber clients and partnerships!Key Takeaways: 1. The importance of rebranding for establishing a professional image and attracting higher-caliber clients.2. The significance of perception in branding and how it can imp...
2024-08-1642 minThe WorkPlay PodcastMikhail Alfon on Social Media Tips & Tricks, Paid Campaigns & Brand BuildingOn today’s episode of the WorkPlay Podcast, we’re chatting with Mikhail Alfon! Mikhail is the founder of Blue Light Media, a digital marketing agency specializing in consumer packaged goods. Mikhail discusses the value of consistency in creating content, whether through organic or paid strategies, and how to leverage influencers and user-generated content. Tune in for a fun surprise as we reveal a new WorkPlay power up that will help members optimize their visuals and amplify their content through strategic ad campaigns! Key Takeaways: The importance of focusing on a specific aspect of social media marke...
2024-08-0941 minThe WorkPlay PodcastMikhail Alfon on Social Media Tips & Tricks, Paid Campaigns & Brand BuildingOn today’s episode of the WorkPlay Podcast, we’re chatting with Mikhail Alfon! Mikhail is the founder of Blue Light Media, a digital marketing agency specializing in consumer packaged goods. Mikhail discusses the value of consistency in creating content, whether through organic or paid strategies, and how to leverage influencers and user-generated content. Tune in for a fun surprise as we reveal a new WorkPlay power up that will help members optimize their visuals and amplify their content through strategic ad campaigns! Key Takeaways: The importance of focusing on a specific aspect of social media marke...
2024-08-0941 minThe WorkPlay PodcastHow to Create Better Visual Storylines That Captivate Your Audience ft. April PertuisIn today’s episode of The WorkPlay Podcast, we’re chatting with April! April Pertuis is the CEO and founder of LightBeamers, a company specializing in storytelling, with over 30 years of experience in journalism, video production, and brand storytelling. April discusses the importance of storytelling in branding and marketing, and shares why you need to tell personal stories to your audience authentically in order to create a strong emotional connection with them!Key Takeaways: The importance of storytelling in branding and marketing.The components of a good story: the before, the transformation, and the other side.How o...
2024-08-0256 minThe WorkPlay PodcastThe Workplay Content Creators: Meet Bekah!Meet Bekah! In addition to being a content creator, Bekah is also the creative director for WorkPlay. Bekah has a background in media production and photography, bringing a unique and inspiring approach to visual storytelling for clients. In this episode, we discuss her journey into WorkPlay Branding, the new Creative Director role, the importance of creativity in visual campaigns, and tips for WorkPlay members to get inspired for their shoots. Find out how Bekah can help you create visual campaigns that take your business to the next level! Key Takeaways: The importance of embracing creativity and b...
2024-07-2638 minThe WorkPlay PodcastThe Workplay Content Creators: Meet Bekah!Meet Bekah! In addition to being a content creator, Bekah is also the creative director for WorkPlay. Bekah has a background in media production and photography, bringing a unique and inspiring approach to visual storytelling for clients. In this episode, we discuss her journey into WorkPlay Branding, the new Creative Director role, the importance of creativity in visual campaigns, and tips for WorkPlay members to get inspired for their shoots. Find out how Bekah can help you create visual campaigns that take your business to the next level! Key Takeaways: The importance of embracing creativity and b...
2024-07-2638 minThe WorkPlay PodcastSystems = Revenue ft. SystemsUp#38: In today’s episode of The WorkPlay Podcast, we’re chatting with Courtney Lazar! Courtney is the founder of Systems Up, a ClickUp and Slack solutions agency, specializing in optimizing tech, evaluating processes, and building workflows to support businesses. Tune in as Courtney shares some key solutions for those needing assistance with implementing and managing systems in their business. We’re sharing everything you need to know about the intricacies of client fulfillment, lead generation, and data tracking systems!Key TakeawaysThe importance of having systems in place to support business growth and revenueHow to identify the sy...
2024-07-1950 minThe WorkPlay PodcastThe Workplay Content Creators: Meet Hannah!#38: Meet Hannah! One of our talented WorkPlay content creators based in Vancouver, Canada. Hannah started her photography journey while traveling the world and has since become a valued member of the WorkPlay content creator team. Hannah is known for her ability to capture authentic moments and tell stories through her photography. In this episode, we dive into her journey with photography, her inside scoop on the importance of visual branding in business, and her best advice for WorkPlay members! Key Takeaways: Hannah shares the importance of trust and collaboration between a business owner and a content cr...
2024-07-1228 minThe WorkPlay PodcastYour Style Matters ft. Trish Taylor#37: In today’s episode, we chat with Trish Taylor, a celebrity stylist turned style coach, who helps entrepreneurs elevate their brand visuals through personalized styling, creating signature founder styles, and providing wardrobe solutions for brand shoots. Trish discusses the importance of personal style in branding and provides guidance on how WorkPlay members can authentically express themselves through their photoshoot wardrobe choices. Key Takeaways: Style can be utilized as a tool for self-expression and confidence, and it can impact how you show up in your business and life.The process of defining your style through identifying adjectives that...
2024-07-0549 minThe WorkPlay PodcastThe WorkPlay Content Creators: Meet Brandon!#36: Brandon is a talented photographer who started his own wedding photography business in Chicago, self-taught during the pandemic, and has a unique approach to capturing authentic moments in his shoots. In this episode we chat with Brandon, a content creator here at WorkPlay and discuss his background in photography, creative process, advice for members, and favorite shoot locations. We deep dive into all Brandon’s first hand tips and tricks for how to have the best WorkPlay shoot! Key Takeaways: Learn about Brandon's background and journey into photography, including how he got his start into content cre...
2024-06-1433 minThe WorkPlay PodcastThe WorkPlay Content Creators: Meet Brandon!#36: Brandon is a talented photographer who started his own wedding photography business in Chicago, self-taught during the pandemic, and has a unique approach to capturing authentic moments in his shoots. In this episode we chat with Brandon, a content creator here at WorkPlay and discuss his background in photography, creative process, advice for members, and favorite shoot locations. We deep dive into all Brandon’s first hand tips and tricks for how to have the best WorkPlay shoot! Key Takeaways: Learn about Brandon's background and journey into photography, including how he got his start into content cre...
2024-06-1433 minThe WorkPlay PodcastYour Visuals Need a Launch Strategy, Steal This One ft. Frenchie Ferenczi#35: In today’s episode of The WorkPlay Podcast, we’re chatting with Frenchie. Frenchie is a business strategist, who partners with service-based entrepreneurs, creatives and industry experts ready for their next level of growth. Her outside-in approach delivers simple strategies for their bottom lines, clearing all that stands in the way of their business growth. We’ll talk with Frenchie about crafting your business vision/mission, making intentional decisions, and how to focus on strategic priorities so you can avoid overcommitment and indecision fatigue. Key Takeaways: The importance of setting clear business priorities and strategic goals to drive...
2024-06-0747 minThe WorkPlay PodcastWe're Coming to a City Near You ft. WorkPlay Pop Ups#34: In today’s episode, we’re talking all about the official WorkPlay Pop-Up …and you’re invited! That’s right, we’re coming to a city near YOU! Not ready to join WorkPlay yet? Maybe we are not in your city yet and you aren’t ready to commit to those travel expenses. If this is the case, the WorkPlay PopUps are exactly what you’re looking for! In this episode, we’re sharing everything you need to know so you can get in on the WorkPlay PopUp party this summer! Key Takeaways: Details on what’s included in these 2...
2024-05-3119 minThe WorkPlay PodcastWe're Coming to a City Near You ft. WorkPlay Pop Ups#34: In today’s episode, we’re talking all about the official WorkPlay Pop-Up …and you’re invited! That’s right, we’re coming to a city near YOU! Not ready to join WorkPlay yet? Maybe we are not in your city yet and you aren’t ready to commit to those travel expenses. If this is the case, the WorkPlay PopUps are exactly what you’re looking for! In this episode, we’re sharing everything you need to know so you can get in on the WorkPlay PopUp party this summer! Key Takeaways: Details on what’s included in these 2...
2024-05-3119 minThe WorkPlay PodcastSelena Soo on Why WorkPlay is Essential to Your Business & the Power of PR with Good Visuals#31: Join us on this episode of The WorkPlay Podcast as we welcome Selena Soo, a renowned seven-figure business mentor and publicity strategist. With her expertise in brand amplification through strategic publicity and partnerships, Selena shares invaluable insights on fostering trust and forging lasting industry relationships. Plus, glean insider tips from Selena on orchestrating a successful WorkPlay campaign shoot and implementing impactful content strategies. Key Takeaways: The importance of building trust in business relationships and how it can lead to successful partnerships.The significance of visual branding and how it can evoke emotions and perceptions about a br...
2024-05-1042 minThe WorkPlay PodcastSelena Soo on Why WorkPlay is Essential to Your Business & the Power of PR with Good Visuals#31: Join us on this episode of The WorkPlay Podcast as we welcome Selena Soo, a renowned seven-figure business mentor and publicity strategist. With her expertise in brand amplification through strategic publicity and partnerships, Selena shares invaluable insights on fostering trust and forging lasting industry relationships. Plus, glean insider tips from Selena on orchestrating a successful WorkPlay campaign shoot and implementing impactful content strategies. Key Takeaways: The importance of building trust in business relationships and how it can lead to successful partnerships.The significance of visual branding and how it can evoke emotions and perceptions about a br...
2024-05-1046 minThe WorkPlay PodcastSelena Soo on Why WorkPlay is Essential to Your Business & the Power of PR with Good Visuals#31: Join us on this episode of The WorkPlay Podcast as we welcome Selena Soo, a renowned seven-figure business mentor and publicity strategist. With her expertise in brand amplification through strategic publicity and partnerships, Selena shares invaluable insights on fostering trust and forging lasting industry relationships. Plus, glean insider tips from Selena on orchestrating a successful WorkPlay campaign shoot and implementing impactful content strategies. Key Takeaways: The importance of building trust in business relationships and how it can lead to successful partnerships.The significance of visual branding and how it can evoke emotions and perceptions about a br...
2024-05-1045 minThe WorkPlay PodcastSelena Soo on Why WorkPlay is Essential to Your Business & the Power of PR with Good Visuals#31: Join us on this episode of The WorkPlay Podcast as we welcome Selena Soo, a renowned seven-figure business mentor and publicity strategist. With her expertise in brand amplification through strategic publicity and partnerships, Selena shares invaluable insights on fostering trust and forging lasting industry relationships. Plus, glean insider tips from Selena on orchestrating a successful WorkPlay campaign shoot and implementing impactful content strategies. Key Takeaways: The importance of building trust in business relationships and how it can lead to successful partnerships.The significance of visual branding and how it can evoke emotions and perceptions about a br...
2024-05-1046 minThe WorkPlay PodcastYour Complete Guide to Prepping for a WorkPlay Brand Shoot#26: In this episode, we’re sharing all our tips and tricks so you can get the most out of your next WorkPlay brand shoot. We’ll share our complete prep guide for a WorkPlay brand shoot, and the importance of aligning marketing strategies with your visual strategies to drive revenue. We break it down into phases, starting with 60 days out where business strategies and revenue-driving projects are defined, followed by 30 days out focusing on creating a Pinterest board, refining clothing and props, and setting goals for the visual campaign. Lastly, we’ll share everything you need to do the day be...
2024-04-0536 minThe WorkPlay PodcastYour Complete Guide to Prepping for a WorkPlay Brand Shoot#26: In this episode, we’re sharing all our tips and tricks so you can get the most out of your next WorkPlay brand shoot. We’ll share our complete prep guide for a WorkPlay brand shoot, and the importance of aligning marketing strategies with your visual strategies to drive revenue. We break it down into phases, starting with 60 days out where business strategies and revenue-driving projects are defined, followed by 30 days out focusing on creating a Pinterest board, refining clothing and props, and setting goals for the visual campaign. Lastly, we’ll share everything you need to do the day be...
2024-04-0536 minThe WorkPlay PodcastThe ROI of Visual Marketing for Real Estate Agents ft. Lindsay Dreyer#25: Lindsay Dreyer is a successful real estate agent who has tripled her yearly revenue, increased her social media following, and effectively utilized visual marketing strategies to enhance her business. In this episode, we talk with Lindsay about the impact of creating a visual marketing campaign for real estate agents, using the WorkPlay method. Lindsay shares her positive experience with the method, emphasizing the importance of creating quality conversations to build trust and connections with clients. The process outlined in the episode includes planning a visual strategy, creating content through brand shoots, and launching the content on social media platforms...
2024-03-291h 04The WorkPlay PodcastWhat It Takes Visually to Become a Million-Dollar Real Estate Agent#23: Lynn Crane, a successful real estate broker, discusses her journey from being a stay-at-home mom to becoming a top luxury expert in her industry, emphasizing the importance of authenticity, confidence, and commitment in building a successful business, while highlighting the impact of the WorkPlay method on her branding and business growth. Key Takeaways: The importance of authenticity and building trust in real estate business.The significance of personal branding and how it can set you apart in a competitive industry.The value of commitment, focus, and confidence in achieving success in real estate...
2024-03-1536 minThe WorkPlay PodcastHave Questions About The WorkPlay Method? Listen to This First.#22: In this episode, we dive deeper into The WorkPlay method through a typical WorkPlay sales call. This episode gives you the inside scoop on exactly how the method attracts your ideal clientele and captures the attention of scrollers. We talk about the necessity of creating visual marketing campaigns and how WorkPlay tailors these campaigns to fit your brand identity and achieve your unique goals as a business.Key Takeaways: 1. Learn more about the method, how it works, and how to get the most out of the process. 2. How creating beautiful visual marketing campaigns i...
2024-03-0853 minThe WorkPlay PodcastHave Questions About The WorkPlay Method? Listen to This First.#22: In this episode, we dive deeper into The WorkPlay method through a typical WorkPlay sales call. This episode gives you the inside scoop on exactly how the method attracts your ideal clientele and captures the attention of scrollers. We talk about the necessity of creating visual marketing campaigns and how WorkPlay tailors these campaigns to fit your brand identity and achieve your unique goals as a business.Key Takeaways: 1. Learn more about the method, how it works, and how to get the most out of the process. 2. How creating beautiful visual marketing campaigns i...
2024-03-0853 minThe WorkPlay PodcastThe Secrets to a High Converting Website ft. Amanda Burg#20: In this episode, we talk again with Amanda Burg, who has eight years of experience in high-converting web design and copy and is the founder of Liberty Type, a branding agency based out of Knoxville. Amanda shares her journey of starting her business and how she realized the need for effective branding and copywriting while working with businesses that lacked an online presence. Key Takeaways: 1. The importance of having a cohesive and systemized approach to web design and copywriting for high-converting websites.2. The significance of addressing objections and answering common questions in website co...
2024-02-2338 minThe WorkPlay PodcastWhy You Need Quarterly Visuals When Launching a Book ft. Camille Campins-Adams#19: In this episode, we talk with guests Camille and Elizabeth, who are experts in book launching and visual marketing strategies and have helped authors successfully launch their books and build their brands. Camille and Elizabeth discuss the importance of creating a visual marketing strategy while launching a book, including the need for professional photography, the role of visuals in book promotion, and the significance of fresh and creative visuals for ongoing book launches. Key Takeaways: 1. The importance of creating a visual marketing strategy while launching a book.2. The process of building an author p...
2024-02-1646 minThe WorkPlay PodcastCreating a Visual Marketing Strategy When Pivoting in Life & Business ft. Katie SolIn this episode, Katie Sol shares her journey from corporate America to becoming a spiritual teacher, the importance of staying true to oneself, the power of intuition in decision-making, the role of visuals in branding and attracting opportunities, and the benefits of the WorkPlay method in creating authentic and impactful content.Key Takeaways: 1. The importance of staying true to yourself and your unique expression in your business and marketing.2. The power of tapping into your intuition and following your inner guidance in making business decisions.3. The significance of embracing authenticity and a...
2024-02-0956 minThe WorkPlay PodcastCreating a Visual Marketing Strategy When Pivoting in Life & Business ft. Katie SolIn this episode, Katie Sol shares her journey from corporate America to becoming a spiritual teacher, the importance of staying true to oneself, the power of intuition in decision-making, the role of visuals in branding and attracting opportunities, and the benefits of the WorkPlay method in creating authentic and impactful content.Key Takeaways: 1. The importance of staying true to yourself and your unique expression in your business and marketing.2. The power of tapping into your intuition and following your inner guidance in making business decisions.3. The significance of embracing authenticity and a...
2024-02-0956 minThe WorkPlay PodcastInvesting in Visuals When You Grew Your Business Without Them ft. Ticora DavisIn this episode, attorney Ticora Davis discusses her business as a business and intellectual property attorney, her journey from studying science to becoming a lawyer, the importance of marketing and branding for lawyers, the power of visuals in marketing, and the planning process for her upcoming content shoots.Key Takeaways: The importance of being intentional and consistent in your marketing efforts as a lawyer or business owner.The need for lawyers to embrace a more entrepreneurial mindset and explore non-traditional paths in their careers.The significance of visuals in capturing attention and conveying your brand message e...
2024-02-0239 minThe WorkPlay PodcastKajabi x WorkPlay Branding: Why The 2 billion Dollar Saas Company Believes Creators Should be Focused on a Visual Marketing StrategyChi is the VP of brand and marketing and Sarah is the director of communications at Kajabi, and they have helped Kajabi become a successful creator commerce platform, with over $6 billion in creator revenue and 85 million people consuming content on their platform. In this episode, Chi and Sarah discuss the importance of visual marketing strategies, the evolution of Kajabi, and how creators can use visuals to connect with their audience and generate more leads and sales. Key Takeaways: Learn about Kajabi and how it helps business owners turn their knowledge and passions into digital products.Understand th...
2024-01-2622 minThe WorkPlay PodcastKajabi x WorkPlay Branding: Why The 2 billion Dollar Saas Company Believes Creators Should be Focused on a Visual Marketing StrategyChi is the VP of brand and marketing and Sarah is the director of communications at Kajabi, and they have helped Kajabi become a successful creator commerce platform, with over $6 billion in creator revenue and 85 million people consuming content on their platform. In this episode, Chi and Sarah discuss the importance of visual marketing strategies, the evolution of Kajabi, and how creators can use visuals to connect with their audience and generate more leads and sales. Key Takeaways: Learn about Kajabi and how it helps business owners turn their knowledge and passions into digital products.Understand th...
2024-01-2622 minThe WorkPlay PodcastTaking Yourself Seriously & Having Visuals to Back It Up ft. Amanda BurgAmanda Burg is the owner of Liberty Type, a branding and marketing agency, and has successfully transformed her business through the WorkPlay method. In this episode, Amanda discusses her experience with the WorkPlay method, the transformation of her business, the importance of taking herself seriously, showcasing her team in her marketing, and the benefits of planning content in advance.Key Takeaways: The importance of taking yourself seriously and investing in your business's presentation and branding.How showcasing your team in your marketing can help build trust and credibility with potential clients.The value of planning your c...
2024-01-1934 minThe WorkPlay PodcastHow to Craft a Visual Marketing Campaign [STEP BY STEP]After watching hundreds of members use The WorkPlay Method, we're sharing valuable insights on how to get the most out of WorkPlay shoots so members can create compelling visuals that will boost revenue. In this episode, we discuss the importance of crafting a visual marketing campaign and how to do it effectively. We're providing step-by-step guidance on defining your brand's North Star, setting goals, and choosing the right campaign style. Today's episode also includes exercises and prompts to help our listeners plan their visual campaigns for the upcoming quarter! Follow along with today's episode using our visual...
2024-01-151h 34The WorkPlay PodcastHow to Craft a Visual Marketing Campaign [STEP BY STEP]After watching hundreds of members use The WorkPlay Method, we're sharing valuable insights on how to get the most out of WorkPlay shoots so members can create compelling visuals that will boost revenue. In this episode, we discuss the importance of crafting a visual marketing campaign and how to do it effectively. We're providing step-by-step guidance on defining your brand's North Star, setting goals, and choosing the right campaign style. Today's episode also includes exercises and prompts to help our listeners plan their visual campaigns for the upcoming quarter! Follow along with today's episode using our visual...
2024-01-151h 34The WorkPlay PodcastCreate a Styled Visual Campaign with WorkPlay’s In House Stylist Heidi CheckoffHeidi is an in-house stylist for WorkPlay who has helped numerous clients step out of their comfort zones and create impactful visual campaigns. In this episode of the WorkPlay podcast, Heidi discusses the importance of styling in visual marketing and how it can help communicate values, interests, and personality to the audience. She emphasizes the need to push out of comfort zones and experiment with different styles to find what works best. Heidi also provides tips and tricks for organizing outfits before and after a photoshoot, as well as advice for those who may not have the budget for...
2024-01-1229 minThe WorkPlay PodcastCreate a Styled Visual Campaign with WorkPlay’s In House Stylist Heidi CheckoffHeidi is an in-house stylist for WorkPlay who has helped numerous clients step out of their comfort zones and create impactful visual campaigns. In this episode of the WorkPlay podcast, Heidi discusses the importance of styling in visual marketing and how it can help communicate values, interests, and personality to the audience. She emphasizes the need to push out of comfort zones and experiment with different styles to find what works best. Heidi also provides tips and tricks for organizing outfits before and after a photoshoot, as well as advice for those who may not have the budget for...
2024-01-1229 minThe WorkPlay PodcastSarah Jenks on Her 7-Figure Launch Secrets, Why Relatability is Killing Your Marketing & Radical Self-ExpressionSarah Jenks is a priestess and entrepreneur who has had a personal brand for 14 and a half years, transitioning from an emotional eating expert to a life coach and now leading a sacred feminine company, with successful visual marketing strategies that have generated millions in revenue. In this episode, Sarah Jenks discusses her journey as an entrepreneur, the importance of authenticity in marketing, the process of creating unique visuals, and the tools and strategies she uses to execute successful marketing campaigns.Key Takeaways: The importance of authenticity in marketing and how it can help create a s...
2024-01-0531 minThe WorkPlay PodcastBONUS: Why You Can’t DIY Your Video Content ft. Jacklyn GradJacklyn Grad, an incredibly talented videographer with WorkPlay Branding, discusses the benefits of outsourcing video production and the potential for growth it can bring to businesses. She emphasizes the importance of freeing up time and resources by delegating tasks such as filming and editing to professionals. By doing so, entrepreneurs are free to focus on other aspects of their business and explore new opportunities. Jacklyn also highlights the value of experimenting with video and the valuable insights that can be gained from this process and ultimately, help you level up your visual marketing strategy.Key Takeaways: T...
2024-01-0415 minThe WorkPlay PodcastBONUS: Why You Can’t DIY Your Video Content ft. Jacklyn GradJacklyn Grad, an incredibly talented videographer with WorkPlay Branding, discusses the benefits of outsourcing video production and the potential for growth it can bring to businesses. She emphasizes the importance of freeing up time and resources by delegating tasks such as filming and editing to professionals. By doing so, entrepreneurs are free to focus on other aspects of their business and explore new opportunities. Jacklyn also highlights the value of experimenting with video and the valuable insights that can be gained from this process and ultimately, help you level up your visual marketing strategy.Key Takeaways: T...
2024-01-0415 minThe WorkPlay PodcastAmplifying your Launch Strategy with WorkPlay’s New Video PowerUps ft. Jacklyn GradJacklyn Grad is an incredible videographer who offers WorkPlay members access to create custom talking head videos, documentary-style videos, commercials, and full course creation. In this episode, Jacklyn Grad, the WorkPlay videographer, discusses the power of video in marketing and how it can effectively engage and connect with audiences. She highlights the importance of authenticity and investing in high-quality video content to create a strong brand presence. Jacklyn also explains the process and benefits of using WorkPlay video power-ups, such as creating brand story commercials and full course videos, to elevate visual campaigns and launch successful marketing initiatives.
2023-12-2938 minThe WorkPlay PodcastAmplifying your Launch Strategy with WorkPlay’s New Video PowerUps ft. Jacklyn GradJacklyn Grad is an incredible videographer who offers WorkPlay members access to create custom talking head videos, documentary-style videos, commercials, and full course creation. In this episode, Jacklyn Grad, the WorkPlay videographer, discusses the power of video in marketing and how it can effectively engage and connect with audiences. She highlights the importance of authenticity and investing in high-quality video content to create a strong brand presence. Jacklyn also explains the process and benefits of using WorkPlay video power-ups, such as creating brand story commercials and full course videos, to elevate visual campaigns and launch successful marketing initiatives.
2023-12-2938 minThe WorkPlay PodcastCait Scudder on Her Rebrand, Motherhood, & Unconventional Brand Shoots That Move the NeedleCait Scudder is a high school teacher turned multiple 7-figure business mentor for mother CEOs, A TEDx speaker, host of The Millionaire Mother podcast, and internationally recognized online business expert. In this episode, Cait shares about her specific visual marketing strategy and her unique approach to branding as well as her views on privacy and family matters when it comes to marketing plus how she prepares for photoshoots with 2 kids and expecting one on the way.Key Takeaways: How to stay in your maternal power when creating a visual marketing strategy. How to plan and have an...
2023-12-2234 minThe WorkPlay PodcastWhy Build A Visual Brand If It’s Not Actually Yours? Ft. Chandler J. EsqChandler, a trademark lawyer, discusses her role in helping businesses double their revenue growth through trademarks and IP ownership. In this episode, Chandler walks us through how to own your brand, legally. If you’re creating visual assets for your business (psst…all WorkPlay members) you need to trademark and we’re going to walk you through the process, step by step in this episode. Key Takeaways: Why it’s important to own your brand before asking consumers to pay you. How your visual identity plays a role in your brand’s reputation.Why trademarking more than just you...
2023-12-1539 minThe WorkPlay PodcastWhy Build A Visual Brand If It’s Not Actually Yours? Ft. Chandler J. EsqChandler, a trademark lawyer, discusses her role in helping businesses double their revenue growth through trademarks and IP ownership. In this episode, Chandler walks us through how to own your brand, legally. If you’re creating visual assets for your business (psst…all WorkPlay members) you need to trademark and we’re going to walk you through the process, step by step in this episode. Key Takeaways: Why it’s important to own your brand before asking consumers to pay you. How your visual identity plays a role in your brand’s reputation.Why trademarking more than just you...
2023-12-1539 minThe WorkPlay PodcastHow to Use The WorkPlay Method for Team Retention & Why it’s Essential in Beauty Industries Ft. Lacey GeboLacey, a seasoned salon owner of ten years, has not only created a thriving salon, Lace®, but has also extended her expertise to empower fellow business owners. Through her program, Lacey helps entrepreneurs build strong and sustainable training systems, ensuring lasting success. In this episode, Lacey outlines her visual marketing and team management strategies within her salon business, stressing the need for a unified visual approach that resonates with current cultural trends, while also explaining her team organization and preparation methods for photoshoots, fostering a sense of teamwork and camaraderie, ultimately resulting in enthusiastic brand ambassadors who actively promote t...
2023-12-1229 minThe WorkPlay PodcastHow to Use The WorkPlay Method for Team Retention & Why it’s Essential in Beauty Industries Ft. Lacey GeboLacey, a seasoned salon owner of ten years, has not only created a thriving salon, Lace®, but has also extended her expertise to empower fellow business owners. Through her program, Lacey helps entrepreneurs build strong and sustainable training systems, ensuring lasting success. In this episode, Lacey outlines her visual marketing and team management strategies within her salon business, stressing the need for a unified visual approach that resonates with current cultural trends, while also explaining her team organization and preparation methods for photoshoots, fostering a sense of teamwork and camaraderie, ultimately resulting in enthusiastic brand ambassadors who actively promote t...
2023-12-1229 minThe WorkPlay PodcastHow to Turn Your Message into a Movement ft. Chantelle AdamsChantelle has been in business for almost 10 years and over that time has served thousands of women in finding their voice, owning their story, and taking their messages to the stage. In this episode, Chantel talks about the foundational role of storytelling in building a strong brand by advocating for the connection of personal experiences in your work, offering a framework that delves into pivotal moments, life lessons, and the underlying purpose of one's brand, and emphasizing the transformative potential of visual storytelling in converting a message into a movement.Key Takeaways: Why storytelling is the k...
2023-12-0144 minThe WorkPlay PodcastHow to Cut Through Buyer Skepticism with Visuals ft. Mellissa SeamanMellissa is the “secret” of success for world-class designers, artists, and Silicon Valley tech creatives. Through her company, Channel Your Business®, Mellissa has trained over a thousand transitioning professionals on how to create their own soul-centered business without losing the respect or revenue they’d spent a lifetime cultivating. In this episode, Mellissa talks about the growing skepticism and cynicism among people in marketing, she also emphasizes the role of the WorkPlay method in building trust through visually compelling images, while stressing the importance of well-planned and authentic visual marketing strategies in a world saturated with words and fake message...
2023-11-2923 minThe WorkPlay PodcastHow to Cut Through Buyer Skepticism with Visuals ft. Mellissa SeamanMellissa is the “secret” of success for world-class designers, artists, and Silicon Valley tech creatives. Through her company, Channel Your Business®, Mellissa has trained over a thousand transitioning professionals on how to create their own soul-centered business without losing the respect or revenue they’d spent a lifetime cultivating. In this episode, Mellissa talks about the growing skepticism and cynicism among people in marketing, she also emphasizes the role of the WorkPlay method in building trust through visually compelling images, while stressing the importance of well-planned and authentic visual marketing strategies in a world saturated with words and fake message...
2023-11-2923 minThe WorkPlay PodcastYour Visuals Are Not Making You Sales Because Your Copy Sucks ft. Becca MartinBecca Martin comes from a marketing and journalism background and has been writing compelling copy for passionate business owners since 2017 through her company Black Diamond Copy Co.® In this episode, Becca helps us explore how people's buying habits have shifted towards wanting more authenticity and a deeper connection with the person they are buying from.Want to create magnetic copy that amplifies your visual marketing campaigns? For email campaigns click hereFor website campaigns click hereFor sales pages click hereFor all other campaigns click here Key Takeaways: Visuals and copywriting work together to represent you...
2023-11-0337 minThe WorkPlay PodcastGive Yourself Permission to Stand Out ft. Kelsey KerslakeKelsey Kerslake, with 13 years of experience in online business development, transitioned from growing a multi-6-figure design agency to creating the Aligned Business®, holding a master's degree in brand strategy, and certification as a life and business coach. Kelsey shares her experience with the WorkPlay Method and how it transformed her business. She discusses the importance of design in marketing and how it can set you apart as an expert. Kelsey also provides tips and advice for preparing for a brand shoot, including planning outfits, incorporating props, and taking care of yourself before the shoot.Key Takeaways:
2023-10-2432 minThe WorkPlay PodcastGive Yourself Permission to Stand Out ft. Kelsey KerslakeKelsey Kerslake, with 13 years of experience in online business development, transitioned from growing a multi-6-figure design agency to creating the Aligned Business®, holding a master's degree in brand strategy, and certification as a life and business coach. Kelsey shares her experience with the WorkPlay Method and how it transformed her business. She discusses the importance of design in marketing and how it can set you apart as an expert. Kelsey also provides tips and advice for preparing for a brand shoot, including planning outfits, incorporating props, and taking care of yourself before the shoot.Key Takeaways:
2023-10-2432 minThe WorkPlay PodcastJordan Gill on Market Shifts, Creating a Multifaceted Visual Strategy & Perfectionism in BrandingJordan Gill has been active in the online sphere since 2014, with a track record of aiding over 500 clients in crafting virtual VIP Days and orchestrating virtual conferences for more than 5,000 attendees, generating 7-figures in revenue for the past two years. Jordan shares her insights on implementing a visual marketing strategy with WorkPlay branding and shares the significance of showcasing different aspects of oneself in branding, leading to business growth and fulfillment. Jordan also emphasizes the importance of enjoying the business journey and how to adapt to market shifts.Key Takeaways: Understanding how market shifts during the p...
2023-10-2439 minThe WorkPlay PodcastJordan Gill on Market Shifts, Creating a Multifaceted Visual Strategy & Perfectionism in BrandingJordan Gill has been active in the online sphere since 2014, with a track record of aiding over 500 clients in crafting virtual VIP Days and orchestrating virtual conferences for more than 5,000 attendees, generating 7-figures in revenue for the past two years. Jordan shares her insights on implementing a visual marketing strategy with WorkPlay branding and shares the significance of showcasing different aspects of oneself in branding, leading to business growth and fulfillment. Jordan also emphasizes the importance of enjoying the business journey and how to adapt to market shifts.Key Takeaways: Understanding how market shifts during the p...
2023-10-2439 minThe WorkPlay PodcastKate Northrup on Her 7-Figure Visual Marketing StrategyKate Northrup, who is an entrepreneur, bestselling author, and mother, has established a global platform dedicated to supporting ambitious women mend their connections with money, time, and work; she is also the author of "Money: A Love Story" and "Do Less," and the innovator behind the Do Less Planner System, with her work having been showcased in Oprah Daily, The Today Show, Women's Health, Glamour, The New York Times, Harvard Business Review, and other prominent publications. Kate shares her expertise in using visuals to evoke emotions and establish connections with customers. Kate explains the evolution of online business marketing...
2023-10-2437 minThe WorkPlay PodcastTRAILERWelcome to the WorkPlay podcast, where we deep dive into how to create a visual marketing strategy that actually moves the needle. Take a peek inside the minds of hundreds of Workday members who have created successful visual campaigns that have generated millions in revenue.Head over to WorkPlay branding.com to launch your visual marketing strategy for less than $500 a month! Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way...
2023-10-2301 minThe WorkPlay PodcastTRAILERWelcome to the WorkPlay podcast, where we deep dive into how to create a visual marketing strategy that actually moves the needle. Take a peek inside the minds of hundreds of Workday members who have created successful visual campaigns that have generated millions in revenue.Head over to WorkPlay branding.com to launch your visual marketing strategy for less than $500 a month! Implement the WorkPlay Method HEREThis episode is brought to you by WorkPlay Branding.WorkPlay Branding, a visual marketing company invested in changing the way...
2023-10-2301 min