Shows
The Brand Called YouDefining Moments in Leadership | Tarun Rai, Fmr Chairman and Group CEO, Wunderman Thompson,South AsiaIn this episode of The Brand Called You, Tarun Rai, a seasoned leader in advertising, marketing, and media, who reflects on his journey from Asian Paints to leading iconic brands like Wunderman Thompson and BBC Worldwide Media shares invaluable insights into leadership, corporate culture, and the ever-changing landscape of brand building.00:38- About Tarun RaiTarun is the Co-Chairman of the Start Design Group, UK.He is the former chairman and Group Chief Executive Officer of Wunderman Thompson APAC.He was the Chief Executive Officer of Worldwide Media( TOI+ BBC Worldwide...2025-05-2035 min
The Campaign Podcast159. Rani Patel & Ete Davies on black female leadership | VMLY&R and Wunderman Thompson mergerRani Patel, co-founder and managing director at Calling; Ete Davies, chief operating officer at Dentsu Creative EMEA; and Sharon Lloyd-Barnes, commercial director and inclusion lead at the Advertising Association, discuss Black History Month.Patel highlights the need for agencies to bring in "new thinkers" among black women – a pool of talent that she believes is "untapped". Davies added that the industry needs "lateral thinking" now more than ever, particularly in the creative space because it's being challenged on it's value. Lloyd-Barnes talks about the Ad Association's All In Census findings.Mea...2023-10-1935 min
egta's Expert Series22 - Josh Loebner (Global Head of Inclusive Design, Wunderman Thompson) on ad accessibilityHow do we create more inclusive and accessible TV and video advertising? In this episode of egta's Expert Series, Josh Loebner, Global Head of Inclusive Design at Wunderman Thompson, shares his expert insights on making advertising and marketing more accessible and inclusive. With over 20 years of experience in the industry and a PhD in advertising and disability, Josh discusses what successful accessibility looks like in advertising and explains how Wunderman Thompson approaches inclusive design.2023-05-1515 min
The Experience MakersContent Supply Chain & Dynamic ContentStepping up to the digital experience challenge is a mammoth task for any business. The demand for personalised experiences across the ever-expanding number of available channels is driving a proliferation of customer segments and context-based decisions that are becoming increasingly hard to manage. Digitally mature businesses are investing in the capability to unlock their content supply chain and deliver dynamic content to the right people, on the right channel, at the right time. But what does this take? We welcome Cleve Gibbon and Gabriel Stern to the Experience Makers to demystify what it really takes to plan, create, manage...2023-01-2034 minThe Experience MakersThe Future Shopper 2022Over half of all retail spend worldwide is now online. And consumers have increasingly lofty expectations when it comes to shopping, with over 64% claiming in Wunderman Thompson’s annual global survey that they wished brands and retailers could be more innovative in their use of digital technology to improve the customer experience. With channels such as social and marketplaces and now gaming continually upping the game, what do shoppers really want and how can brands, and retailers better serve them? In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Commerce...2022-08-1740 min
Campaign ChemistryCampaign Chemistry: Wunderman Thompson’s Bas Korsten and Dania AlarconBas Korsten and Dania Alarcon both pursued careers in advertising by accident. Korsten studied logistics and engineering in college, and Alarcon went to medical school before pivoting to a career in healthcare marketing. But that’s what makes them a fit at Wunderman Thompson, which positions itself around combining creativity and technology for brands. Wunderman Thompson Health is a big and growing part of that effort, with nearly 900 employees and more than $200 million in revenue last year, according to MM+M.Korsten and Alarcon talk about recent campaigns and efforts putting Wunderman Thompson at the for...2022-08-0435 minThe Experience MakersPersonalizing the B2B commerce experienceB2B ecommerce worldwide is forecast to surpass $20 trillion by 2027 and, with online already accounting for 49% of all purchases, it’s not surprising that B2B customers are demanding more. In fact, 92% of buyers say they are looking for a B2C experience when making business purchases. In this month’s episode of The Experience Makers, we’re talking to Wunderman Thompson Technology’s Kieron McCann & Sitecore’s Aswin Mannepalli about what B2B organisations need to do to win online. Join us as we outline the rationale for adopting a personalized customer-centric approach and consider the benefits of...2022-05-3036 min
Lead the Team (Top 2% of Podcasts)How to Find a Great Mentor with CEO of Wunderman Thompson, Audrey MelofchikIs it time to be more thoughtful about finding great mentors in your career? It's not always an easy process, but it makes a big difference in accelerating your career and getting promoted.Having great mentors can also help you deal with complex leadership problems and improve your work-life balance.I hosted CEO of Wunderman Thompson, North America, Audrey Melofchik, on today's show and she shares a powerful strategy to help you find a great mentor.Wunderman Thompson is a New York based marketing agency, 20,000 strong in 90 markets across the world. ...2022-04-1946 min
Brand SpaceEpisode 24: Talking with Gavin Bain, Managing Director of Wunderman Thompson, PerthIn this episode, I am talking to Gavin Bain who is the Managing Director of Wunderman Thompson Perth. Gavin brings an interesting perspective to the podcast as a marketer who started out in the world of finance. His approach and involvement in the marketing industry has been well recognised, being named ad person of the year twice, in the Western Australian Campaign Brief awards. In our discussion, Gavin shares his perspective on the importance and role of branding and talks about joining Wunderman Thompson as part of the acquisition of Meerkats in which he was the CEO...2022-04-1945 minThe Experience MakersAdopt or fail: why business needs AIIt can sometimes feel like everyone is talking about AI, and it can feel like a minefield trying to work out what it is, what it does, how it does it and what the tangible benefits or use cases actually are. In this month’s episode of The Experience Makers, CEO of leading AI technology company, Satalia, Daniel Hulme and Wunderman Thompson Commerce’s Head of Innovation, Naji El-Arifi touch upon the findings from their new report (Adopt or fail: why business needs AI) and delve into the world of AI. Join us as we consid...2022-03-2137 minThe Experience MakersSeamless retailToday consumers shop everywhere. At home, at their desks, on the move. And they shop across channels, from marketplaces to social media to brand websites. However, despite the lockdowns over the past two years, customers still love to shop in-store. This represents a challenge for brands desperately trying to build a single view of their customers to serve them with relevant communication better and personalise their experiences. Whilst building a picture of how customers behave online is getting easier, transferring that knowledge to the shop floor has been virtually impossible. In this episode of The Ex...2022-02-1635 min
What's Next, Agencies?#50 mit Anke Peters und Stephan Lämmermann von Wunderman Thompson„Bei vielen Marketingprojekten geht es darum, Kosten zu sparen und effizienter zu werden. Dabei sollte es in erster Linie darum gehen, den Kund:innen bessere Journeys anzubieten.“
Mit Anke Peters (Global Client Lead für Beiersdorf) und Stephan Lämmermann (Chief Technology Officer) von Wunderman Thompson spricht Kim Alexandra Notz in der neuen Folge von #WhatsNextAgencies über die sinnvolle Verbindung von Technologie, Data und Kreation. In puncto Kreation denken beide nicht mehr nur an große Kreativkampagnen: Auch in Micro-Interaktionen liegt großes Potenzial für Kreativität.
In dem Gespräch geht es außerdem um diese drei zentralen Thesen:
1. Di...2021-12-141h 00The Experience MakersThe rise of the intelligent experienceOrchestrating customer experiences for an omnichannel world is a key challenge for businesses today. Not only is it demanding new technologies but also new ways of working and even entirely new operating models. Central to the evolution of all of these is the application of AI and machine learning. In this episode, The Experience Makers talks to Sitecore’s Senior Digital Strategist, Jacqueline Baxter and Wunderman Thompson Technology, Experience’s Chief Technology Officer, Lukasz Madrzak-Wecke to understand how forward-thinking organisations are using AI to master the increasingly complex content supply chain, speed content velocity, facilitate orchestration and deliver world-class expe...2021-12-0838 minThe Experience MakersMarketing In The MetaverseThe Metaverse is where our digital and physical lives converge. It takes our current digital lives to a new virtual level where people, brands and businesses can exist alongside their real lives - socialising, gaming, creating, trading and owning anything from real estate, to art, to clothing. According to Daniel Miller, professor of anthropology at UCL, “The smartphone is no longer just a device that we use, it’s become the place where we live”. This has huge implications for brands and advertising as new Metaverse markets emerge. Join the Experience Makers as we dive into the Metaverse with Emma C...2021-11-1741 min
El BriefT1 E6 Glenda Kok, Chief of Technology Business for Latin America at Wunderman ThompsonLlega a El Brief una de las mujeres más talentosas de la industria publicitaria de América Latina. Glenda ha pasado por Young & Rubicam y Wunderman Buenos Aires, trabajando para grandes clientes como Cencosud, Unilever, DHL, Diageo, Dell, Citibank, entre otros.
En Wunderman+Thompson supervisa el crecimiento de los nueve mercados de la región, impulsa el desarrollo de nuevos negocios y fomenta la innovación y transformación permanente para ayudar al crecimiento de los clientes regionales y globales de Wunderman+Thompson LATAM.
En esta sexta entrega, Glenda Kok,, nos habla de la transformación digital, del boom del co...2021-09-2830 minEl BriefT1 E6 Glenda Kok, Chief of Technology Business for Latin America at Wunderman ThompsonLlega a El Brief una de las mujeres más talentosas de la industria publicitaria de América Latina. Glenda ha pasado por Young & Rubicam y Wunderman Buenos Aires, trabajando para grandes clientes como Cencosud, Unilever, DHL, Diageo, Dell, Citibank, entre otros.
En Wunderman+Thompson supervisa el crecimiento de los nueve mercados de la región, impulsa el desarrollo de nuevos negocios y fomenta la innovación y transformación permanente para ayudar al crecimiento de los clientes regionales y globales de Wunderman+Thompson LATAM.
En esta sexta entrega, Glenda Kok,, nos habla de la transformación digital, del boom del co...2021-09-2830 minThe Experience MakersThe Future ShopperHastened by the pandemic, shopping has changed. We've seen marketplaces strengthen their positions, an abundance of new 'direct-to-consumer' offerings popping up, advances in social commerce, and the rise of the aggregators. To win online, it's vital that businesses know how consumers are shopping across channels and markets, and how they will shop in the future. Following the launch of the fifth edition of The Future Shopper Report by Wunderman Thompson Commerce, this month The Experience Makers talk to their Head of Thought Leadership, Hugh Fletcher and Head of Innovation, Naji El-Arifi as...2021-08-1139 minThe Experience MakersBuilding Better ExperiencesIn 2021 digital experiences have the power to make or break relationships with customers yet delivering them has never been more of a challenge for brands. The demand for personalised experiences across multiple channels is becoming increasingly hard to manage. Marketers are facing a proliferation of customer segments and context-based decisions and require the strategy, processes and technology to drive the right content, to the right channel, at the right time. The Experience Makers talks to Sitecore’s, Director of Industry Strategy and Marketing, Mike Plimsoll and Wunderman Thompson Technology Strategists, Mark Deal and Adam la Spina. Together th...2021-06-2446 minThe Experience MakersFighting for the Future of FashionIn a post-pandemic world, retailers need to embrace the fact that having a flexible, agile and future-proof commerce solution is critical to success. Consumer expectations are now higher than ever before, and fashion retailers need to remain at the forefront of new trends and technologies. It's no surprise that this front is increasingly being fought digitally. In this episode, The Experience Makers brings together the technical, strategic and experiential skills of Wunderman Thompson Commerce, Attraqt and commercetools, to fully understand what today's fashion consumers expect from retailers and brands. Discussing how the pandemic has affected r...2021-05-1944 minThe Experience MakersThe Cookie CrumblesData is one of the most valuable assets a business can have & has a huge impact on its potential to grow – informing decisions, shaping product development and driving customer experience. In order to collect sufficient data, brands have relied for years on cookies created by third-party technology companies. However, what started as a convenient way for brands to get to know their customers and serve them relevant content online has led to data scandals, growing concern from regulators and distrust from consumers. As a result, Google is phasing out third-party Cookies, retiring them completely by the...2021-04-2142 minThe Experience MakersSolving accessibility problems with the help of AIWith an estimated population of 1.85 billion, people with disabilities (PWD) constitute an emerging market the size of China plus the European Union. Their Friends and Family add another 3.4 billion potential consumers who act on their emotional connection to PWD. Together, they control over $13 trillion in annual disposable income (RoD Group). These statistics show that inclusion and accessibility aren’t just questions of legal requirement and box-ticking, they should be part of your growth strategy. As more and more brands commit to making sure that their digital experiences are representative of and accessible to all, The Exp...2021-03-1733 min
Future of Work, NowDigital Imperative with Justin Peyton, Chief Transformation and Strategy Officer, Asia Pacific, Wunderman ThompsonIn this episode Simone speaks with Justin Peyton, Chief Transformation and Strategy Officer, Asia Pacific at Wunderman Thompson. Justin discusses the impact of the pandemic and how Wunderman Thompson worked with clients to stay connected with customers. While businesses have operated in a constant state of flux since the pandemic, Justin also said that treating transformation as a philosophy versus a project could help businesses to manage this change. 2021-03-1137 min
LEAVE YOUR MARK: Freshly Brewed Career Advice with Aliza LichtThe Original Mad Woman, Ginny Bahr, on Retiring After 69 Years at Wunderman Thompson and Witnessing the Ad Industry's Evolution over Seven DecadesLike most businesses, the advertising industry has changed in many ways over the past seven decades - and Ginny Bahr has seen it all first hand. With 69 years of consecutive service, she is the original Mad Woman and the longest-serving employee at J. Walter Thompson, now known as Wunderman Thompson. Ginny's got spunk, clever wit, and spirit (think Betty White!) and at 93 is retiring not because she has to, but at her family's request that she take the time to slow down, just a little. Unlike other guests on LEAVE YOUR MARK, Ginny has already left her mark. In...2021-02-0724 min
Webinar Live48. Federico Tota, Country Manager Italy AdobeIl quarantottesimo ospite di Webinar Live è Federico Tota, Country Manager Italy Adobe.2020-10-2700 minWebinar Live47. Veronica Diquattro, Executive VP Southern Europe DAZNLa quarantasettesima ospite di Webinar Live è Veronica Diquattro, Executive VP Southern Europe DAZN.2020-10-2700 minWebinar Live46. Andrea Ceraico, GM Red Bull ItaliaIl quarantaseiesimo ospite di Webinar Live è Andrea Ceraico, GM Red Bull Italia.2020-10-2700 minWebinar Live45. Gilles Morel, President Whirlpool EMEA (in English 🇬🇧)Il quarantacinquesimo ospite di Webinar Live è Gilles Morel, President Whirlpool EMEA.2020-10-2700 minWebinar Live44. Francesco Pugliese, AD ConadIl quarantaquattresimo ospite di Webinar Live è Francesco Pugliese, AD Conad.2020-10-2700 minWebinar Live43. Corrado Cagnola, AD KFC ItalyIl quarantatreesimo ospite di Webinar Live è Corrado Cagnola, AD KFC Italy.2020-10-2700 min
Walk the talkConversazione con Giuseppe Stigliano - CEO della Wunderman Thompson ItalyConversazione con Giuseppe Stigliano, CEO della Wunderman Thompson Italy.2020-10-1600 minWebinar Live33. Amedeo Giustini, CEO PrénatalIl trentatreesimo ospite di Webinar Live è Amedeo Giustini, CEO Prénatal.2020-10-1400 minWebinar Live32. Gabriele Benedetto, AD TelepassIl trentaduesimo ospite di Webinar Live è Gabriele Benedetto, AD Telepass.2020-10-1400 minWebinar Live31. Luca Gastaldi, CEO EMEA Brooks BrothersIl trentunesimo ospite di Webinar Live è Luca Gastaldi, CEO EMEA Brooks Brothers.2020-10-1400 minWebinar Live30. Emanuele Preve, Managing Director Riso Gallo InternationalIl trentesimo ospite di Webinar Live è Emanuele Preve, Managing Director Riso Gallo International.2020-10-1400 minWebinar Live29. Elena Lavezzi, Head of Southern Europe RevolutLa ventinovesima ospite di Webinar Live è Elena Lavezzi, Head of Southern Europe Revolut.2020-10-1400 minWebinar Live28. Lorenzo Sironi, Managing Director Italian Icons CampariIl ventottesimo ospite di Webinar Live è Lorenzo Sironi, Managing Director Italian Icons Campari.2020-10-1400 minWebinar Live27. Bernadette Bevacqua, Presidente Henkel ItaliaLa ventisettesima ospite di Webinar Live è Bernadette Bevacqua, Presidente Henkel Italia.2020-10-1400 minWebinar Live26. Maximo Ibarra, CEO Sky ItaliaIl ventiseiesimo ospite di Webinar Live è Maximo Ibarra, CEO Sky Italia.2020-10-1400 minWebinar Live25. Marco Alverà, CEO SnamIl venticinquesimo ospite di Webinar Live è Marco Alverà, CEO Snam.2020-10-1400 minWebinar Live24. Simona Comandè, GM Philips Italy, Israel & GreeceLa ventiquattresima ospite di Webinar Live è Simona Comandè, GM Philips Italy, Israel & Greece.2020-10-1400 minWebinar Live23. Andrea Mondoni, GM Southern Europe Beiersdorf (in English 🇬🇧)Il ventitreesimo ospite di Webinar Live è Andrea Mondoni, GM Southern Europe Beiersdorf.2020-10-1400 minWebinar Live22. Sergio Cravero, CMO Gruppo LavazzaIl ventiduesimo ospite di Webinar Live è Sergio Cravero, CMO Gruppo Lavazza.2020-10-1400 minThe Experience MakersKnowing me, knowing you: the power of unified customer dataIn 2006, Clive Humby coined the phrase, ‘data is the new oil’. That was 14 years ago, and yet still today, marketers are grappling with the challenges of making sense of their customer data to deliver actionable insights that improve the customer experience and build competitive advantage. In this episode, The Experience Makers explore these challenges and the technologies that are now looking to solve for them. To build a true customer data capability, organisations need to look further than pure technology; we’ll also deep dive into the transformation that is required to build a single view of the customer and ac...2020-10-1438 minThe Experience MakersHow brands can win in a recessionHistory will remember COVID-19 not only as a deadly disease but also as a huge accelerator for change. It brought with it an estimated 5-year leap in digital adoption from both consumers and businesses in just 12 weeks. Now, as the world enters an early onset COVID-induced recession, brands are left questioning their next steps. What lessons can they learn from past recessions and what new challenges may they face? Check out Wunderman Thompson’s recent report titled ‘How Brands Can Win in a Recession’ here. Be sure to follow Wunderman Thompson Technolo...2020-09-1633 min
Breaking and Entering Advertising Podcast#22: B&E Strategy @Wunderman Thompson w/Maggie SuszkaMaggie accepted her first job as an executive assistant for Wunderman Thompson's LA president. Today, she is a full-time strategist helping major clients create culture-changing work. Learn how she made her agency break-in on this B&E episode.
Connect with Maggie: https://www.linkedin.com/in/maggiesuszka/
Buchun's Portfolio Site: https://buchunjiang0218.myportfolio.com/
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Send in a voice message: https://podcasters.spotify.com/pod/show/breakenter/message2020-09-0851 minWebinar Live21. Mauro Porcini, VP & Chief Design Officer Pepsico (in English 🇬🇧)Il ventunesimo ospite di Webinar Live è Mauro Porcini, VP & Chief Design Officer Pepsico.2020-08-2555 minWebinar Live20. Stefania Fabiano, DG Cosmétique Active L'Oréal ItalyLa ventesima ospite di Webinar Live è Stefania Fabiano, DG Cosmétique Active L'Oréal Italy.2020-08-2552 minWebinar Live19. Massimiliano Di Silvestre, Presidente & AD BMW ItalyIl diciannovesimo ospite di Webinar Live è Massimiliano Di Silvestre, Presidente & AD BMW Italy.2020-08-2556 minWebinar Live18. Alessandro Lazzaroni, CEO Domino's Pizza ItalyIl diciottesimo ospite di Webinar Live è Alessandro Lazzaroni, CEO Domino's Pizza Italy.2020-08-2559 minWebinar Live17. Matteo Sarzana, General Manager Deliveroo ItalyIl diciassettesimo ospite di Webinar Live è Matteo Sarzana, General Manager Deliveroo Italy.2020-08-2559 minWebinar Live16. Eyal Amzallag, MD Club Med South Europe, Middle East & Emerging Markets (in English 🇬🇧)Il sedicesimo ospite di Webinar Live è Eyal Amzallag, MD Club Med South Europe, Middle East & Emerging Markets.2020-08-2458 minWebinar Live15. Romano Brida, CEO Womo & BullfrogIl quindicesimo ospite di Webinar Live è Romano Brida, CEO Womo & Bullfrog.2020-08-2457 minWebinar Live14. Marco Travaglia, CEO Netslé ItaliaIl quattordicesimo ospite di Webinar Live è Marco Travaglia, CEO Netslé Italia.2020-08-2458 minWebinar Live13. Lucia Marcuzzo, VP Central Europe Levi Strauss & Co.La tredicesima ospite di Webinar Live è Lucia Marcuzzo, VP Central Europe Levi Strauss & Co.2020-08-2455 minWebinar Live12. Silvia Figini, COO Sanrio Emea, India & OceaniaLa dodicesima ospite di Webinar Live è Silvia Figini, COO Sanrio Emea, India & Oceania.2020-08-2455 minWebinar Live11. Carmela Izzo, General Manager Duracell Southern EuropeL'undicesima ospite di Webinar Live è Carmela Izzo, General Manager Duracell Southern Europe.2020-08-2458 minThe Experience MakersCOVID, Commerce & Customer ExperienceAs COVID-19 took its grip and the world went into lockdown, people everywhere turned to online services to facilitate their every need. Purchasing habits changed overnight but, as lockdown eases and shops start to reopen, what does this really mean for brands and retailers both online and instore? How can they make it easier for consumers to purchase, whenever and wherever they need to? In short, how can they make every moment shippable? Read Wunderman Thompson Commerce’s ‘COVID, Commerce & the Consumer’ report here. Read Wunderman Thompson Commerce & Cognifide’s ‘Translating Content into...2020-08-1742 minWebinar Live10. Barbara Cominelli, COO & Marketing/Operations Director MicrosoftLa decima ospite di Webinar Live è Barbara Cominelli, COO & Marketing/Operations Director Microsoft.2020-08-0651 minWebinar Live9. Teodora Sevastakieva, CCO Salvatore Ferragamo ParfumsLa nona ospite di Webinar Live è Teodora Sevastakieva, CCO Salvatore Ferragamo Parfums.2020-08-0649 minWebinar Live8. Giovanna D'Esposito, General Manager Uber South West EuropeL'ottava ospite di Webinar Live è Giovanna D'Esposito, General Manager Uber South West Europe.2020-08-0653 minWebinar Live7. Federico Grom, Co-fondatore di Grom, Speaker e ConsulenteIl settimo ospite di Webinar Live è Federico Grom, Co-fondatore di Grom, Speaker e Consulente.2020-08-0657 minWebinar Live6. Riccardo Pozzoli, Serial Entrepreneur & InvestorIl sesto ospite di Webinar Live è Riccardo Pozzoli, Serial Entrepreneur & Investor.2020-08-0653 minWebinar Live5. Matteo Scarpis, General Manager Sanofi CHC Italia & MaltaIl quinto ospite di Webinar Live è Matteo Scarpis, General Manager Sanofi CHC Italia & Malta.2020-08-0639 minWebinar Live4. Filippo Agnello, VP & Country Manager Mattel EMEAIl quarto ospite di Webinar Live è Filippo Agnello, VP & Country Manager Mattel EMEA.2020-08-0659 minWebinar Live3. Simone Masè, General Manager Cantine Ferrari & Gruppo LunelliIl terzo ospite di Webinar Live è Simone Masè, General Manager Cantine Ferrari & Gruppo Lunelli.2020-08-0655 minWebinar Live2. Giampaolo Grossi, General Manager Starbucks ItalyIl secondo ospite di Webinar Live è Giampaolo Grossi, General Manager Starbucks Italy.2020-08-0656 min
Webinar Live1. Radek Jelinek, CEO Mercedes-Benz ItaliaIl primo ospite di Webinar Live è Radek Jelinek, CEO Mercedes-Benz Italia.2020-08-0653 min
Inspirando CrecimientoT2E4 Visión holística en la experiencia e-commerce con Carmen Gerea: Fundadora de Freed (Consultora de Innovación, UX, CX y E-commerce)En esta entrevista, conversamos con Carmen Gerea, fundadora de Freed consultora internacional en Innovación, UX, CX y E-commerce. Es nuestra segunda entrevista tocando el tema de experiencia, en este caso exploramos el concepto más allá del UX y más como un concepto holístico que abarca el end to end de la experiencia de los usuarios y no solamente el diseño de interfaces. 2020-08-0551 min
Inspirando CrecimientoT2E3 La importancia de la investigación en UX y e-commerce con Luis Carlos Aceves: consultor, conferencista, asesor y autor en UX y CXEn esta entrevista, conversamos con Luis Carlos Aceves, el es socio fundador de Aprende UX, plataforma de e-Learning con programas de formación en español relacionados con User eXperience (UX), Customer eXperience (CX). Investigador y profesor de posgrado y pregrado en la Universidad de Monterrey desde hace 20 años. Consultor, conferencista, asesor y autor en UX, CX y diferentes métodos para ideación, cocreación y validación de productos y servicios. Por último, es uno de los fundadores de Usaria, consultora en UX y CX en México y Colombia y parte de la UX Alliance de la cuál...2020-07-211h 14
Het Nieuwe WerkenHet Nieuwe Werken - Bas Korsten (Global Chief Creative Officer Wunderman Thompson)Amp.Amsterdam's Diederik van Middelkoop sprak met Wunderman Thompson's Global Chief Creative Officer Bas Korsten over werken tijdens COVID-19 en wat de toekomst van werken ons gaat brengen.2020-07-1320 min
Inspirando CrecimientoT2E2 Izipay, la transformación de los medios de pago con Christian Alvarado y Begoña SánchezEn esta entrevista, conversamos con Christian Alvarado (Chief Strategy, Marketing, Sales & Product Officer) y Begoña Sánchez (Head of Marketing & Product) de Izipay. Primero conversamos sobre la revolución de Izipay en el negocio de POS y que les ha valido de numerosos reconocimientos y excelente resultados de negocio. Después, conversamos sobre la experiencia omnicanal de pagos y las iniciativas de pago digital que acaban de lanzar que tienen como objetivo seguir facilitando y democratizando los pagos en el Perú.2020-07-0653 min
The Data ChiefWunderman Thompson Data's Jacques van Niekerk on Culture, Innovation, and DiversityJoining Cindi today is Jacques van Niekerk, the Global CEO of Wunderman Thompson Data. On this episode, Jacques and Cindi discuss why data is not the new oil, as many in the industry have proclaimed, but instead should be thought of as ‘the new oxygen’ for businesses. They also explore what it means to focus on your customers' terms over your own, how fostering a culture of curiosity inspires innovation and keeps you ahead of competition, and how encouraging diversity of thought within your organization can lead to unexplored and untapped markets. Key Takeaways: Data is not...2020-07-0153 minThe Experience MakersLook, like, love: from search to social and the power of influenceResearch shows that search, while still powerful, is starting to decline in importance, while social media plays an increasing part in purchase consideration, awareness and purchase. How do marketers drive their brand across a multichannel strategy and can they trust external channels like social media or influencers to accurately reflect their customer experience? Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website Produced by Breaking Atoms Mu...2020-06-1743 min
Inspirando CrecimientoT2E1 Samishop, una solución de comercio electrónico con Eduardo AcuñaEn esta entrevista, conversamos con Eduardo Acuña Director de Samishop y experto en comercio electrónico desde hace casi 20 años. Nos cuenta de los inicios de la plataforma, como ha ido evolucionando en los últimos años y sobre todo del crecimiento que han experimentado durante esta cuarentena. Sus años de experiencia han sido clave para poder aprovechar el momento y escalar Samishop, convirtiéndola en una de las opciones favoritas de las empresas que están buscando lanzar sus tiendas online. Esperamos que les guste, sus consejos y recomendaciones son muy útiles para todos los que están...2020-06-1547 min
Inspirando CrecimientoTemporada 2: E-commerce y lanzamiento de GROWEn este breve episodio les contamos de lo que se viene en la temporada 2 de Inspirando Crecimiento. Esta será una temporada enfocada 100% en en temas relacionados al e-commerce. Además, hablaremos de GROW, una iniciativa de e-commerce que lanzamos en Wunderman Thompson. Gracias a todos por escucharnos y no duden en suscribirse a este programa, nos pueden escuchar por Spotify o Apple Podcast.2020-06-0515 minInspirando CrecimientoEp. 4: ¿Cómo construir una marca tan icónica como Inca Kola en el mundo Digital?, con Fiorella RojasEn este cuarto episodio de Inspirando Crecimiento conversamos con Fiorella Rojas, Directora de Cuentas en Wunderman Thompson y líder de Inca Kola desde hace más de 7 años. Nos cuenta todo el recorrido de la marca desde que abrieron sus primeras cuentas en redes sociales hasta las campañas más recordadas y de mejores resultados.
Gracias a todos por escucharnos y no duden en suscribirse a este programa, nos pueden escuchar por Spotify o Apple Podcast.2020-05-2559 minThe Experience MakersHow can brands own the omnichannel experience?With almost half (49%*) of shoppers aged 16-24 beginning their customer journey on social media, the dominance of search, brand sites and online shops is waning. Instead, younger customers are gravitating towards a shopping experience that includes a multitude of touchpoints. In this episode, The Experience Makers explores how brands can own that multichannel experience. How can organisations harness their data to get a single view of customers across channels? What new technologies are available to help with this? Making every experience shoppable is the new retail holy grail – what is the key to unlocking these new commerce opportunities? ...2020-05-1437 minInspirando CrecimientoEp. 3: La importancia del CRM dentro una de estrategia comercial y de marketing, con Rodrigo BejaranoEn este tercer episodio de Inspirando Crecimiento conversamos con Rodrigo Bejarano Data Analytics Manager en Wunderman Thompson y líder del equipo de CRM.
Conversaremos sobre ¿Qué es Customer Relationship Management ("CRM")?, ¿Porqué es importante?, ¿Cómo apalancar la data que tenemos para crear una estrategia de CRM? y ¿Cómo podemos empezar a aplicarlo en una empresa?
Gracias a todos por escucharnos y no duden en suscribirse a este programa, nos pueden escuchar por Spotify o Apple Podcast.2020-05-1156 min
Pro Business ChannelSales Synergistics Podcast: Sean McNeeley — Wunderman Thompson (Part 2)PART 2! In our first conversation with Sean, we discussed more of the strategic aspects of brand marketing and creative team leadership. This episode focuses more on the tactical aspects of leading creative teams.
With over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson’s largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strate...2020-05-0628 min
The Sales Synergistics PodcastSales Synergistics Podcast: Sean McNeeley -- Wunderman Thompson (Part 2)With over 20 years in the advertising industry, Sean leads a team that delivers integrated marketing solutions to through a team of creative professionals at Wunderman Thompson. This follow-up to our first interview details some of his best practices in leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand.Interested in being a guest on the show? Contact us at: Jason@salessynergistics.com www.SalesSynergistics.com 2020-05-0600 min
Unleashed - How to Thrive as an Independent Professional279. Frank Kochenash of Wunderman Thompson on helping brands thrive on AmazonFrank Kochenash is President of Wunderman Thompson Commerce North America - a global eCommerce consultancy within the agency. In this episode Frank provides an overview of the agency world, explaining along the way why the term "digital agency" is now considered obsolete, as every aspect of marketing now has a digital component. We dive into the intricacies of what it takes for a brand to thrive on Amazon, and Frank also discusses how the coronavirus pandemic is affecting the world of eCommerce. To learn more, visit: https://www.wundermanthompson.com/service/commerce2020-05-0643 min
Inspirando CrecimientoEp. 2: Lima 2019: Juegos Panamericanos y Parapanamericanos, con Melissa RodriguezEn este segundo episodio de Inspirando Crecimiento conversamos con Melissa Rodriguez Directora de cuentas en Wunderman Thompson y líder del proyecto de Lima 2019. Conversaremos sobre el reto de ser el partner digital del 2do evento deportivo más grande del mundo, los juegos Panamericanos y Parapanamericanos. Desde la construcción de un equipo de más de 60 personas hasta la cobertura del evento 24/7 por más de un mes.
Gracias a todos por escucharnos y no duden en suscribirse a este programa, nos pueden escuchar por Spotify o Apple Podcast.2020-05-0149 minThe Experience MakersCOVID-19: Accelerating ChangeIn this episode of The Experience Makers, Gemma Milne is joined by Neil Godber and Marie Stafford, both senior strategists at WPP’s Wunderman Thompson. Together they consider the impacts and considerations of COVID-19, focusing on the way in which people’s lives are changing, and how brands are and should be responding to the crisis. Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website Produced by Breaking...2020-04-1635 minPro Business ChannelSales Synergistics Podcast – Sean McNeeley, Wunderman ThompsonWith over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson’s largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand.
Sean also oversees or directly manages all Marine Corps projects across multiple agency channels, including the Marine Corps’ core marketing programs of Awareness, Lead Generation, Recruiter Support and stra...2020-04-1529 min
Pro Business ChannelSales Synergistics Podcast – Sean McNeeley, Wunderman ThompsonWith over 20 years in the advertising industry, Sean currently serves in the role of Program Manager on one of Wunderman Thompson’s largest and longest-standing accounts, Sean leads a team that delivers integrated marketing solutions to benefit the recruitment efforts of the United States Marine Corps. He is responsible for leading the day-to-day operations of the business and assisting in the development of creative materials and the strategic vision for the brand.Sean also oversees or directly manages all Marine Corps projects across multiple agency channels, including the Marine Corps’ core marketing programs of Awareness, Lead Generation, Recruiter Supp...2020-04-1529 minInspirando CrecimientoEp. 1: "Nuestra Historia", con Paul ThorndikeEn este primer capítulo de Inspirando Crecimiento conversamos con Paul Thorndike CEO y fundador de lo que hoy en día es Wunderman Thompson. Compartirá con nosotros su recorrido, historias y anécdotas en estos más de 20 años de historia donde ha logrado posicionar a la compañía como una de las líderes en el sector.
Gracias a todos por escucharnos y no duden en suscribirse a este programa, nos pueden escuchar por Spotify o Apple Podcast.2020-04-0252 minInspirando CrecimientoBienvenidos a Inspirando CrecimientoEste es un capítulo introductorio donde se presentarán los dos anfitriones del podcast y les contarán un poco que tipo de temas vamos a tocar en este espacio.
Gracias a todos por escucharnos y no duden en suscribirse a este programa, nos pueden escuchar por Spotify o Apple Podcast.2020-04-0107 minThe Experience MakersFemale is not my brandFacebook’s Sheryl Sandberg said, “In the future there will be no female leaders, there will just be leaders”. In this episode The Experience Makers asks whether we are any closer to reaching that point in the technology sector. Sarah Gunderson from software giant, Adobe, joins Wunderman Thompson Technology’s Kat Edmondson for this authentic and positive conversation with host, Gemma Milne, to mark International Women’s Day. Together they bust a few popular myths about the realities of being a woman in tech today, talk about female role models (and what it means to be one), and how they feel...2020-03-0936 minThe Experience MakersCulture change in the experience ageThis week's discussion is focused on culture change and how it relates to digital transformation. Gemma Milne is joined by Lisa Humphreys; WPPs UK Strategy Development Director and Leo Rayman; CEO of Grey Consulting to explore ideas around what culture change looks like, its impact in business and practical ways to enhance culture change within organisations. Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website Produced by Breaki...2020-02-1230 minThe Experience MakersWhy diversity mattersFor the very first episode of the new decade, The Experience Makers are joined by Karen Blackett, Chair of MediaCom and UK Country Manager at WPP; Tag Warner, CEO at the Gay Times and Daniel Painter, Senior Consultant at Wunderman Thompson Technology. The conversation focuses on practical ways that businesses can promote diversity and inclusion to inspire creativity and increase productivity. It particularly looks at the importance of an inclusive workforce in an industry that is creating experiences in a diverse world. Be sure to follow Wunderman Thompson Technology on: Link...2020-01-1341 min
The Failure SessionsErik Ricard, VP Account Management & Strategy at Wunderman Thompson CommerceI first met Erik Ricard in 2012 when he was running Account Management teams at Amazon. Erik spent eight years at the e-commerce giant, and recently departed to run Account Management & Strategy at Wunderman Thompson Commerce.
Erik provides several great thoughts on leadership, adversity, and learning from failure through his career. Some quotes include:
On leadership......
"every person is going to need a different version of you"
"people like to be led, they like to be able to lean on their manager when they need it"
"open the channel to get...2019-12-1242 min
The Drum Arms PodcastThe Drum's Leadership Lessons with Wunderman Thompson's global CEO Mel EdwardsIn the latest episode of The Drum's Leadership Lessons interview series, editor Stephen Lepitak talks to Wunderman Thompson's global chief executive Mel Edwards on her experiences and views on being a business leader.2019-12-1124 minThe Experience MakersHello, is it me you’re looking for?How do you give a brand a voice? This episode of The Experience Makers looks at how companies can use audio and voice to enhance customer experience effectively and emotively. Gemma Milne is joined by Steve Dunlop; Founder and CEO of A Million Ads and Sam Miller; Data and Insights Lead at Wunderman Thompson Technology. Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website Produced by Breaking Ato...2019-11-2135 minThe Experience MakersAI and the future of customer experienceIn this episode, The Experience Makers our guests are Jedrzej Osinski; Senior QA Engineer at Wunderman Thompson Technology and Mario Coletti; UK Managing Director for NextAtlas. They join host Gemma Milne, to discuss artificial intelligence and how it is impacting the marketing world as well as the world as a whole. Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website Produced by Breaking Atoms Music pr...2019-10-1541 minThe Experience MakersWhen content and commerce collideFor episode four of The Experience Makers, Gemma Milne joins Wunderman Thompson Technology's Chief Executive, Miro Walker and Wunderman Thompson Commerce's Head of Innovation, Naji El-Arifi. This week's discussion is around how content and commerce intersect and the evolution of the "shopping cart" to the more fluid journey between editorial and social experiences. Check out our Future Shopper Report! Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website2019-09-1632 minThe Experience MakersRe-engineering the enterprise for experienceFor episode three of The Experience Makers, Gemma Milne is joined by Wunderman Thompson Technology's Director of Client Strategy, Herb van der Raad, to talk about how traditional businesses need to re-engineer the way they work to capitalise on tech investment and optimise the customer experience. Joining Gemma and Herb are Nikolai Ueker; COO and Will Parsons, Head of Customer Success from REalyse, a new disruptor transforming the residential property investment sector. Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram ...2019-08-1233 minThe Experience MakersWhat’s driving the experience economy?In this episode, The Experience Makers look at the growing need for immediacy, privacy, and trust; the evolution of shopping habits; AI and the rise of the voice interface and more. Wunderman Thompson Technology’s Leigh Gammons is joined by Adobe's Jamie Brighton to discuss how marketers and technologists are responding and how the technology is changing to fulfil consumer expectations. Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website 2019-07-1634 minThe Experience MakersGet platformed or die tryingFor the very first episode of The Experience Makers, Gemma Milne sits down with Wunderman Thompson Technology CTO, Cleve Gibbon, and Ashley Friedlein, Founder of Econsultancy and Guild. Their discussion serves as a rallying call for all businesses to become platform businesses and deliver on the promise of exceptional customer experience. Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website Produced by Breaking Atoms Music pro...2019-06-1327 min
The Experience MakersSeries IntroductionWelcome to The Experience Makers, a brand new podcast series from Wunderman Thompson Technology. Once a month, Gemma Milne will be reimagining the customer experience with Cognifide and their guests from across the Marketing Technology industry. Don't forget to subscribe to the show! Be sure to follow Wunderman Thompson Technology on: LinkedIn Twitter Instagram Facebook YouTube Website Produced by Breaking Atoms Music produced by Imperial2019-06-1001 min
johnreynoldsM&M Podcast -Wunderman Thompson CEO Mel Edwards; TfL Junk Food BanIn this week's Media and Marketing podcast, sponsored by Propeller, the PR, events and content company, we interview the newly-appointed CEO of Wunderman Thompson Mel Edwards.
Mel tells us
-Her views on the discrimination controversy which has rocked the agency- "Is that something that we would be saying in public moving forward? Probably not."
-That JWT is considering moving out of its Knightsbridge office.
-Why JWT doesn't have a reputation problem.
-About her WhatsApp group messages with WPP CEO Mark Read.
-Why she doesn't think she is being paid too much.
-And why she thinks the merger between Wunderman and JWT...2019-03-0149 min