Shows
Marketing Gossip : Season 1How Startups Should Think About Growth in 2025 | Decoding Indian Consumption | Marketing Gossip S2Everyone’s talking about India’s growth story. But what if we’ve been looking at the wrong India all along? From consumption myths to the obsession with AC jobs and government gigs - this conversation challenges everything you thought you knew about building for Bharat. 🎙 Real conversation by Nitan Jain, CEO, XOR Labs and Siddharth Dwivedi, Head of Growth discussing the key pointers from Blume Indus Valley Report 2025 - raw, unfiltered, and full of uncomfortable truths. 👀 Stick around till the end. Some stats will mess with your head.Watch t...2025-04-2550 min
Marketing Gossip : Season 1How a Passion for Travel Led to a Game-Changing Art Business! In this episode, we chat with Raman, founder of TravelArty, who left his Amazon corporate job to build a thriving online art business. 🚀 Learn how travel-inspired art, e-commerce strategies, and digital marketing shaped his startup’s success.🔹 Key Topics Covered: ✅ How a love for travel and art became a business idea ✅ The shift from Amazon leadership to artpreneurship ✅ The future of the Indian art market and global expansion plans ✅ How online art sales are disrupting traditional art galleries✅ The role of B2B and B2C customers in the...2025-03-2644 min
Marketing Gossip : Season 1Watch this Before Spending Another lakh on AdsWe’re back with Season 2 of Marketing Gossips!In this insightful episode of Marketing Gossips, we explore everything you need to know about Return on Ad Spend (ROAS)and how to optimize your ad performance to scale your business. From pre-COVID to post-COVID trends, we break down key strategies and metrics that drive profitability, including:How industries have seen the highest ROAS and how it’s evolved.The shift from traditional marketing to performance marketing and why businesses are focusing on repeat customers over single purchases.The challenges of building a marketplace vs. a D2C...2024-12-2645 min
Marketing Gossip : Season 1The Pampered Consumer: Why Indian Customers Expect More!In this episode of Marketing Gossips, we dive into the intriguing world of Indian consumer behavior and unpack what makes the Indian market one of a kind. From the culture of Cash on Delivery (COD) and easy returns to the high expectations around service, we explore the unique quirks, demands, and stories that define the Indian customer experience.Ever wonder why Indian consumers are known to be ‘pampered’? Or how to navigate clients who might not fully understand their needs? This episode has you covered! We wrap up with a thought-provoking twist: ‘The customer is king...2024-11-1430 min
Marketing Gossip : Season 1The WILD success story of Fitelo - 5 years, 110 CR | Marketing Gossips |In this episode of Marketing Gossips, we explore the fascinating growth journey of Fitelo, a health-tech company co-founded by Sahil Bansal and Mac Singh. What started as a small venture has now become a disruptive force in the wellness industry. We unpack the strategies that took Fitelo from a startup to a dominant player in the space.Here’s what we discuss:Startup Strategies: How Sahil and Mac built a scalable business model that drives growth and sustainability.Content Marketing Mastery: How Fitelo used content and social media to create a brand that resonates with millions, in...2024-10-0358 min
Marketing Gossip : Season 1 AI Will Replace Your Job Sooner Than You ThinkEver wondered how AI is changing the game for brands? In this episode of Marketing Gossips, we dive into how AI tools are shaking up our workflow. We cover everything from mind-blowing tools that make our jobs easier to the real worry of job displacement. It's a must-watch for anyone who wants to know where the future of work is heading and how it might impact your career.Here's what we discuss:AI Tools in Action: Explore the powerful AI tools we use in our agency - Adobe Photoshop's generative features, DALL·E, MidJourney, ChatGPT, a...2024-09-0435 min
Marketing Gossip : Season 1Uncovering the Untapped Potential of Indian MSMEsHere's what we'll cover:Choosing the Right Online Marketplace: Explore the top e-commerce platforms for MSMEs and find the perfect marketplace to showcase your products.Effective Social Media Marketing Strategies: Learn how to leverage social media platforms like Facebook, Instagram, and LinkedIn to grow your brand's online presence.Understanding Gross Margins and Hidden Costs: Get insights into managing your business's finances by understanding gross margins and uncovering hidden costs that impact profitability.Insights from Google & KPMG: We discuss a groundbreaking study on how Indian MSMEs are excelling in digital marketing and e-commerce.Scaling from Local to National: Discover...2024-08-0233 min
Marketing Gossip : Season 1Marketing Efficiency in 2024 | Marketing GossipsConfused about marketing in 2024?Watch our podcast as we break down the mysteries of CM1, CM2, and CM3 and navigate the complexities of scaling vs. efficiency. This episode is packed with actionable insights to help you maximize your marketing ROI!we'll share actionable insights on:1. CM1 vs. CM2 vs. CM3 Demystified2. Learn strategies to achieve growth while optimizing your marketing spend.3. We explore the rise of ad fatigue and delve into alternative marketing strategies.4. Discover the power of a unified marketing vision with a strong execution team.2024-05-1739 min
Marketing Gossip : Season 1The Indus Valley Report 2024 | The Complete Breakdown | Marketing Gossip In this video, we're decoding Indus Valley Report 2024, we'll share actionable insights on: • High-growth sectors • Investment strategies • Business insights • Success secrets • India's Consumer Trends • Winning Startup in India From India's booming business scene. The Indus Valley Report, Divided into two sections ("India" and "Indus Valley"), explores thirteen key areas through insightful charts and analysis.2024-05-1746 min
Marketing Gossip : Season 1The B2B Marketing SECRET Everyone Misses | B2B Marketing and Lead gen | Marketing GossipIs your B2B startup struggling to generate leads? You're not alone! This episode opens the world of B2B marketing, dispelling myths and revealing actionable strategies. Learn how to: 1. Ditch the short-term cycle with a budgeting strategy that GETS RESULTS! 2. Talking about the art of SQL and leadgen campaign planning 3. Converting SEO traffic & blog content into hot leads So, get ready to transform your B2B marketing strategy and generate a flood of amazing leads. Subscribe & Hit the notification bell to never miss an...2024-04-0542 min
Marketing Gossip : Season 1Marketing Gossip: Is Your D2C Brand Hitting a Wall? Let's Break Through Together!This podcast isn't about the usual D2C hype - it's about the secrets to building a D2C brand that truly connects and is profitable.Think of your brand as a living thing. In this market, only the adaptable can survive. This video will show you how to grow your D2C brand, not just keep it afloat. We discussed price elasticity, marketing strategies, and RTO management for e-commerce companies. These levers will help you scale your D2C brand profitably Hit that notification bell so you never miss an...2024-03-1838 min