Shows
The AdTech Journal: Programmatic, Media & Marketing News Without the FluffMicrosoft Pulls the Plug on Xandr InvestAI is in, old-school DSPs are out. RIP Xandr Invest, we barely used you.2025-07-1000 min
Adtech RefreshMicrosoft débranche Xandr DSP : clap de fin pour un pionnierMicrosoft mettra fin à Xandr DSP en février 2026. Une annonce qui signe la disparition d’une technologie iconique - AppNexus pour les initiés - et qui en dit long sur l’évolution du marché.Publicité pilotée par les plateformes vs publicité orchestrée par des agents IA : assiste-t-on à un changement de modèle profond ?On en parle avec deux anciens d’AppNexus/Xandr, Ophélie Quint-Brunet (Havas Media Network) et Julien Delhommeau (Utiq), pour comprendre ce que cette fermeture symbolise… et ce qu’elle annonce pour l’avenir de l’adtech. Hébergé par Audion. Visitez h...2025-05-2339 min
Next in MediaMike and Emily do a post upfront breakdown, mourning Xandr while debating whether Amazon is out ad teching GoogleThe ad industry is seeing major shifts, with Microsoft stepping back from Xandr amidst the rise of AI and the complexities of CTV advertising at the forefronts. Meanwhile, the value of local advertising is in question, as it struggles to keep up with the evolution of digital platforms and measurement.💡Takeaways:Microsoft Exits Ad Tech (Again): 📉 The tech giant is sunsetting Xandr, citing a shift towards AI. Is this a strategic pivot or another retreat from the complex ad tech landscape? 🤔AI is the New Ad Focus: 🤖 Microsoft frames its exit as a dedication to AI-powered...2025-05-1920 min
AdTechGod PodThe Refresh News: May 19 - Upfronts, AI, and the Future of AdTechIn this episode of The Refresh News, Kait from Marketecture breaks down the top stories shaking up the advertising world. The focus is on the evolving nature of the TV upfronts, with a spotlight on how platforms are embracing ad tech to meet buyer demands. The Trade Desk makes headlines with the launch of OpenSincera, and Microsoft officially closes Xandr to make way for a more conversational future in media buying.
We Cover
TV upfronts are shifting focus from showbiz glitz to tech-driven capabilities like programmatic and AI-powered campaigns.
Flexibility is a new...2025-05-1908 min
Marketecture: Get Smart. Fast.Episode 123: Olivia Kory from Haus tells us why YouTube is underrated. Plus saying goodbye to Xandr InvestEric Franchi and Ari Paparo are joined by Olivia Kory, Chief Strategy Officer at Haus, Olivia explains her research on YouTube and AppLovin as well as how the methodology can work across media. The group discusses the big news that Xandr Invest is shutting and recaps the DMS conference. Learn more about your ad choices. Visit megaphone.fm/adchoices2025-05-1649 min
The MadTech PodcastMadTech Daily: Microsoft Advertising closes Xandr DSP; Ad practices employed by tech giants are illegal, rules EUIn today’s MadTech Daily, we cover Microsoft Advertising’s decision to close Xandr DSP, the EU’s ruling of tracking-based advertising practices employed by tech giants as illegal, and EU regulators’ action against TikTok over alleged violations of the Digital Services Act.
2025-05-1602 min
Revenue Boost: A Marketing PodcastRetail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising“When you combine onsite inventory with the retailer's audience data, magic happens. It's all about leveraging the right data to show the right ads to the right shoppers. And that's where real gains are made.” That's a quote from Harsh Jiandani and a sneak peek at today's episode.In this episode titled Retail Media's Next Frontier: Unifying Onsite, Offsite, and In-Store Advertising. I'm joined by Harsh Jandani, Chief Commercial Officer of Koddi, a commerce media tech company. Harsh and I discuss the evolving landscape of retail media and advanced strategies unifying onsite, offsite, and in-store adver...2025-02-1220 min
Resonance Moscow PodcastResonance Moscow 442 w/ xandr.vasiliev (10.08.2024)Resonance Moscow 442 w/ xandr.vasiliev (10.08.2024) by Nikita Zabelin2024-08-241h 01
The Privacy CornerUK GDPR Reforms Back on the Table, Noyb Targets Microsoft's Xandr, California Tightens CCPA RulesSend us a textPrivacy Corner Newsletter: July 18, 2024Top Stories:UK Revives Data Protection Reform: The new UK government plans a "Digital Information and Smart Data Bill" (DISDB) that includes some proposals from the previous government's scrapped Data Protection and Digital Information Bill (DPDIB). Key details like the Information Commissioner's Office (ICO) restructuring and scientific research data rules are expected to return, but the final form of the bill remains unclear.Privacy Group Targets Microsoft-Owned Adtech Firm: noyb, a privacy advocacy group, filed a complaint against Xandr (owned...2024-07-1812 min
The MadTech PodcastMadTech Daily: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust TrialOn today's news digest: Xandr Accused of EU Privacy Breaches; DOJ Publishes Witness List for Google Antitrust Trial; Microsoft and Apple Leave OpenAI Board Observer Roles
2024-07-1102 min
Pull Hook GolfThe Future of Golf is ComingIn this episode, Matt Cook and Buttsy recap the Players Championship and discuss their experiences at Putting World. They analyze the performances of Scottie Scheffler, Xandr Schauffele, Rory McElroy, and Victor Hoveland, and preview the Valspar tournament. The episode also covers the PGA tour PIF, player contracts, and Patrick Reed's legal issues.
Dive into the 111th episode of the Pull Hook Golf podcast, hosted by the ever-enthusiastic Matt Cook along with co-host Buttsy recorded at Born & Bred restaurant in Chandler, AZ. This golf-centric podcast ramps up the entertainment this episode with a comprehensive review of the Players Championship, lively...2024-03-211h 10
Chaos Computer Club - archive feedDie Akte Xandr (37c3)Dieses Jahr konnten wir erstmals im Detail nachvollziehen, wie invasiv und kleinteilig uns Werbefirmen und Datenhändler im Netz kategorisieren. Denn Microsofts Datenmarktplatz Xandr hat versehentlich ein riesiges Dokument veröffentlicht, das ungeahnte Einblicke hinter die Kulissen die Werbeindustrie erlaubt. In der Folge haben mehrere Datenschutzbehörden aus Deutschland und der EU mitgeteilt, die betroffenen Firmen und ihr Geschäft zu prüfen. Aller Cookie-Müdigkeit zum Trotz zeigt unsere Recherche: Aufgeben ist nicht. Es gibt Alternativen für das Geschäft mit unseren Daten, für die es sich zu kämpfen lohnt.
Was auch immer wir im Internet tun, es wi...2023-12-2742 min
Paleo Ad Tech38. Brian Lesser – from 24/7 to Xaxis and Xandr
Brian Lesser was a long-time leader at WPP entities such as the Media Innovation Group (MIG), Xaxis and GroupM. He left GroupM in 2017 to join AT&T, ultimately guiding the newly-formed Xandr ad platform, which included AppNexus. Since 2020, Brian has been CEO of InfoSum, a distributed data collaboration platform.
His exposure to the ad business began early and at a lofty level, when as a pre-teen he trailed his dad into the offices of Ogilvy & Mather on 8th Avenue in NYC, where Mike Lesser was CEO. The well-appointed office, “nice suits and … funny friends” intrigued the young Brian...2023-12-1038 min
Off/On – der Podcast von netzpolitik.org#274 Off The Record: Praktikum
Ein Praktikumsplatz bei netzpolitik.org ist begehrt. Zwei, die ihn bekommen haben, sind Hasset und Johannes. Die Publizistik-Forscherin und der Informatiker teilen in der neuen Podcast-Folge ihre Erfahrungen in unserer Redaktion. Unter anderem sprechen sie über Erwartungsdruck, Leser:innen-Feedback und den Sommer in Berlin. Spannend nicht nur für Menschen, die mal ein Praktikum bei uns machen wollen.
In dieser Folge: Ingo Dachwitz, Hasset Tefera-Alemu und Johannes Gille.
Produktion: Serafin Dinges.
Titelmusik: Trummerschlunk.
Hier ist die MP3 zum Download. Wie gewohnt gibt es den Podcast auch im offenen ogg-Format.
Unseren Podcast kö...2023-09-0231 minOff/On – der Podcast von netzpolitik.org#274 Off The Record: Praktikum
Ein Praktikumsplatz bei netzpolitik.org ist begehrt. Zwei, die ihn bekommen haben, sind Hasset und Johannes. Die Publizistik-Forscherin und der Informatiker teilen in der neuen Podcast-Folge ihre Erfahrungen in unserer Redaktion. Unter anderem sprechen sie über Erwartungsdruck, Leser:innen-Feedback und den Sommer in Berlin. Spannend nicht nur für Menschen, die mal ein Praktikum bei uns machen wollen.
In dieser Folge: Ingo Dachwitz, Hasset Tefera-Alemu und Johannes Gille.
Produktion: Serafin Dinges.
Titelmusik: Trummerschlunk.
Hier ist die MP3 zum Download. Wie gewohnt gibt es den Podcast auch im offenen ogg-Format.
Unseren Podcast kö...2023-09-0231 minNext in Media"I do think you'll see some consolidation" - former Xandr boss on the state of ad tech post MediaMathNext in Media talked with Captify CEO Mike Welch - who served as GM for Xandr at both AT&T and Microsoft - on whether the ad tech marketing is about to see a thinning of the herd, and what that means for the open web. Welch also talked about how his new search-focused company is both prepping for a post cookie world while also trying to set itself for the coming AI-driven, conversational search era. Guest: Mike WelchHost: Mike ShieldsProduced by: Fresh Take
2023-08-2924 min
The Diner PodcastEinmaliger Einblick in die Werbeindustrie
Es gibt keine weißen Schafe. Im Gespräch mit Ingo Dachwitz über seine Recherche zum globalen Datenhandel. Durch einen einmaligen Einblick in ein Dokument des Microsoft Werbemarktplatzes Xandr kamen 650.000 Werbekategorien zu Tage, in die uns die Werbefirmen und Datenhändler kategorisieren. Ingo spricht über die Ergebnisse, wie invasiv das Geschäft ist und wie allumfassend die Verfolgung von uns allen durch’s Netz.
Links
Datenschutz- & IT-Security-Awareness StorysAwareness-Stories zusammen mit Barbara Wimmer für die A1 Österreich
Wolfie Christls Webseite
Microsofts Datenmarktplatz Xandr: Das sind 650.000 Kategorien, in die uns die Onl...2023-08-0451 min
BreitbandAdTech-Branche - Xandr: Was die Werbeindustrie über uns weißEine Liste des Microsoft-Werbenetzwerks Xandr zeigt, dass digitale Werbetreibende sensible Informationen wie zu Gesundheit und Politik über Konsumentinnen nutzen. Beteiligt sind Konzerne wie die Deutsche Telekom und ProSiebenSat1. Marcus Richter, Ingo Dachwitz, Meike Kamp, Jan Penfrat, Eva Wolfangel, Vera Linß www.deutschlandfunkkultur.de, Breitband2023-06-2420 min
The Data Protection Breakfast Club with Andy & Pedro"Privacy BFFFs" w/ Julia Shullman, Co-Founder @ Coir & Principal @ Shullman Advisory (former GC/CPO @ TripleLift and Chief Privacy Counsel @ AppNexus/Xandr)Julia Shullman is the most technical privacy lawyer you’ll find. She spent countless hours with tech teams at AppNexus, Xandr and TripleLift to become proficient in data flows and how technology fuels advertising. Now with Coir and in her work as a Consultant she melds her technical skills and acumen for ever-shifting privacy laws to help companies.
The DPBC podcast is a TechGC production. Learn more about the TechGC's thriving in-house legal community at techgc.co
Follow TechGC on LinkedIn: https://www.linkedin.com/company/techgc
2023-03-2250 min
Resonance Moscow Podcastxandr.vasiliev - Komawhitexandr.vasiliev - Komawhite by Nikita Zabelin2023-02-0309 minResonance Moscow Podcastxandr.vasiliev - Kinestheticxandr.vasiliev - Kinesthetic by Nikita Zabelin2023-02-0307 min
Resonance Moscow Podcastxandr.vasiliev - Perfect Color For Your Fake Skinxandr.vasiliev - Perfect Color For Your Fake Skin by Nikita Zabelin2023-02-0308 minResonance Moscow Podcastxandr.vasiliev - Middle Finger To The Fucking Black Carxandr.vasiliev - Middle Finger To The Fucking Black Car by Nikita Zabelin2023-02-0304 minResonance Moscow Podcastxandr.vasiliev - The Daily Flamingoxandr.vasiliev - The Daily Flamingo by Nikita Zabelin2023-02-0205 min
Digital Marketing Insights ShowErik Oliveira Santos - Campaign Data Analyst - Data ExpertThis episode features the insightful Erik Oliveira Santos. Erik is a Campaign Data Analyst at Sojern. Erik speaks about his role which is supporting the EMEA Sales team at Sojern. Providing campaign optimisation analysis, data analytics and insights through different types of reporting. We talk about data platforms and Erik explains how he regularly uses Google Analytics 360 and Xandr. He goes into his work in programmatic marketing and data analysis and explains Xandr in greater detail. This is a great episode for anyone looking to improve their knowledge in programmatic marketing and data analysis.2023-01-1818 min
Rural Remix"Free Hill: Renewal and Rememory" a conversation with Xandr BrownWe talk with Xandr Brown, producer of the new exhibit "Free Hill: Renewal and Rememory," about the story of Free Hill, a community of free Black residents of Athens, Tennessee that was established before the 1840s and later demolished as part of urban renewal. Families that lived in the Free Hill area were displaced after phases of urban renewal, spearheaded by the City of Athens, which demolished their homes in the 60’s and 70’s to the benefit of Tennessee Wesleyan University. Through video, oral histories, and portraits, the exhibit "explores the relationship between place, personal memory, and identity as a way...2022-11-0332 min
Marketecture: Get Smart. Fast.Xandr, Part 2: Up Close With InvestInvest has some notable differentiators from its DSP competitors, including its exclusive inventory from Netflix and access to Microsoft audience data. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/xandr-eric-hoffert .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and m...2022-10-2405 min
Marketecture: Get Smart. Fast.Xandr - New details on Netflix deal, Microsoft dataXandr’s key leadership addresses questions that have been on the minds of everyone in ad tech. Plus, an overview of Xandr Curate, Clypd, and yield analytics products. For more information about our expert, Ari Paparo: https://www.marketecture.tv/authors/ari-paparoThe full version of this episode is available at https://www.marketecture.tv/programs/xandr-mikewelch-benjohn .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the com...2022-10-0305 min
Ad To The Bone - The Digital Advertising, AdTech & Programmatic Advertising Podcast10 - IndieAd Talks: The Microsoft-Netflix-Xandr advertising deal & how it affects the programmatic market | Manuela Maftei#IndieAdTalks with our Programmatic Lead Manuela Maftei.We shared our thoughts on the Netflix-Microsoft-Xandr advertising deal announcement and how we believe it will affect the demand-side-platform (DSP) and programmatic market. As usual in the IndieAd environment, we immediately flipped thoughts into ideas of implementation revolving around new types of inventory, targeting & audiences for different digital advertising campaigns. Who did we mention in addition? Google & DV360, Amazon DSP, The Trade Desk (TTD), and Active Agent (Virtual Minds). We even made a bold prediction about Adform. Tune...2022-08-0240 min
Digital Marketing MondaysWhy the Netflix-Microsoft Deal Spells Competition for GoogleGoogle is indisputably one of the best options for online advertising. With billions of monthly searches, it is an invaluable tool in our arsenal to help clients reach their potential customers. The amount of marketing data they currently have (and continue to collect) allows for fantastic targeting. While search ads work well for most, they're not the correct choice for every scenario. Despite how well Google works for advertisers, for many years we’ve wished competition would emerge.
Our wish may have just been granted. While many new ads platforms have surfaced in recent years, Microsoft stands ou...2022-08-0108 min
Where DOOH Meets AdTechCrazy Theory...Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For Full-Funnel Marketing?For consulting inquiries, please email me at:outofhomeinsider@gmail.comArticles Referenced Today...Netflix names Microsoft as partner for new consumer subscription planhttps://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutionshttps://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutionsHivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)https://www.prnewswire.com...2022-07-1708 min