Shows
Cooking up GTMZoomInfo’s new GTM.AI, Clay’s Latest Updates, Can Marketo Turn the Ship Around and Embrace AI?We have another guest this week! Our GTM Engineering Lead, Xander Broeffle joins us for a conversation on various tools and tech and how they are adapting in today's market. First, could Zoominfo be back from the dead with their new GTM.ai? Can agents find this data without ZI or does ZI have an edge? Then, Xander covers some Clay use cases we've been seeing in clients and discusses recent updates. Finally, can Marketo turn the ship around and release actually useful AI features? Let's dive in! This week: 0:00 Intro 5:00...
2026-06-0456 min
Beyond The PipelineAuditing your GTM Ops with Xander BroeffleIn this episode of Beyond the Pipeline, host Vivin sits down with Xander Broeffle, Senior Director of Marketing Ops at CS2, to delve into the intricacies of conducting a comprehensive GTM operations audit. Xander shares his expertise on when and why companies should perform audits, the importance of real-time monitoring, and CS2's unique GTM operations framework. Learn about key moments to audit your systems and how to prioritize actionable insights to enhance your go-to-market strategy.**Timestamps:**- 00:00 - Introduction and Importance of Audits- 06:17 - CS2's Go-to-Market Operations Framework- 14:31...
2024-08-151h 03
Ops CastBehind the Scenes of ABM Strategy with Marketing Pro Xander BroeffleText us your thoughts on the episode or the show!Have you ever wondered how the lessons learned from managing a theater stage can revolutionize marketing operations? Xander Broeffle, our esteemed guest and the Senior Director of Marketing Operations at CS2, shares his story, one that elegantly weaves together his experiences from a family foster home to the spotlight of stage management and into the strategic folds of marketing operations. This episode peels back the layers of Xander's career trajectory, revealing how the skills of caregiving and orchestrating theater productions have influenced his approach to marketing, strategic...
2024-05-2052 min
The Art of Marketing OperationsSynergizing Marketing: Linking Data, Teams, and ImpactMore often than not, sales and marketing teams are at odds with one another. Leaders position each team, looking for attribution — asking which team and initiatives lead to a closed sale.According to our guest Xander Broeffle, Director of Marketing Operations at CS2, this mindset is not only inefficient and inaccurate but also dangerous. Building alignment between your sales and marketing teams will supercharge your initiatives and place value across the entire customer journey, where it belongs. But how do you create a synergy between both sales and marketing operations? With deep hands-on experience on both sides, Xander sh...
2023-08-2932 min
The Revenue Growth Architects173 - How to Prep for a Brand New Marketing Automation PlatformXander Broeffle is joined again by Brian Morris and Gany Rodriguez for part 1 of 3 in their discussions on how to implement a new Marketing Automation Platform. This episode they explore the importance of proper preparation, and how it can make the difference between having a successful transition and a chaotic one. A few of the topics they go into include:The potential benefits of starting fresh, especially when implementing things like order of operations.The importance of including relevant stakeholders at the beginning to ensure alignment and buy-in.Considerations for auditing existing assets like templates, current...
2023-07-3136 minCooking up GTM173 - How to Prep for a Brand New Marketing Automation PlatformXander Broeffle is joined again by Brian Morris and Gany Rodriguez for part 1 of 3 in their discussions on how to implement a new Marketing Automation Platform. This episode they explore the importance of proper preparation, and how it can make the difference between having a successful transition and a chaotic one. A few of the topics they go into include:The potential benefits of starting fresh, especially when implementing things like order of operations.The importance of including relevant stakeholders at the beginning to ensure alignment and buy-in.Considerations for auditing existing assets like templates, current...
2023-07-3136 min
The Revenue Growth Architects172 - Why and How to "Secret Shop" Your Buyer JourneyStep into your buyer's shoes on this week's episode as Xander Broeffle and Crissy Saunders explore the power of "secret shopping" your company's buyer journey. In Crissy's first guest episode since her maternity leave, she dives into why you need to regularly test out your buyer journey yourself to give you and the revenue team guidance on how to optimize and improve it.In this episode, you will learn:Why to "Secret Shop": Discover the friction points in your buyer journey and understand the gravity of lost business due to poor follow-up or an overly complex...
2023-07-2438 minCooking up GTM172 - Why and How to "Secret Shop" Your Buyer JourneyStep into your buyer's shoes on this week's episode as Xander Broeffle and Crissy Saunders explore the power of "secret shopping" your company's buyer journey. In Crissy's first guest episode since her maternity leave, she dives into why you need to regularly test out your buyer journey yourself to give you and the revenue team guidance on how to optimize and improve it.In this episode, you will learn:Why to "Secret Shop": Discover the friction points in your buyer journey and understand the gravity of lost business due to poor follow-up or an overly complex...
2023-07-2438 min
The Revenue Growth Architects146 - Introducing Revenue Growth Architecture and CS2's GROW FrameworkWe've seen a huge growth gap within organizations over the last several years: the executive team wants to grow faster than the operations team has capacity to keep up with. MOps teams want to make impact aligned with the executive priorities, but often times get bogged down in day-to-day tasks and responsibilities. This makes it difficult for their teams to prove their value to the C-Suite.If you relate to this, have no fear. During this week's episode, host Xander Broeffle, and CS2's CEO and CRO, Crissy and Charlie Saunders, introduce a framework that's been in the works...
2023-02-0644 minCooking up GTM146 - Introducing Revenue Growth Architecture and CS2's GROW FrameworkWe've seen a huge growth gap within organizations over the last several years: the executive team wants to grow faster than the operations team has capacity to keep up with. MOps teams want to make impact aligned with the executive priorities, but often times get bogged down in day-to-day tasks and responsibilities. This makes it difficult for their teams to prove their value to the C-Suite.If you relate to this, have no fear. During this week's episode, host Xander Broeffle, and CS2's CEO and CRO, Crissy and Charlie Saunders, introduce a framework that's been in the works...
2023-02-0644 minThe Revenue Growth Architects142 - Team CS2'S Predictions for 20232022 was another unexpected year that we couldn't predict in the B2B SaaS and tech space. During the summer, companies were all in the thick of a talent war and now heading in 2023, many companies have had to do layoffs and are on hiring freezes. But even though this space feels unpredictable, we wanted to come to the podcast like we have done over the years with our team's predictions for 2023 in marketing, sales and operations and B2B SaaS in general.Join Xander Broeffle as he sits down with Crissy and Charlie to talk thro...
2023-01-0953 minCooking up GTM142 - Team CS2'S Predictions for 20232022 was another unexpected year that we couldn't predict in the B2B SaaS and tech space. During the summer, companies were all in the thick of a talent war and now heading in 2023, many companies have had to do layoffs and are on hiring freezes. But even though this space feels unpredictable, we wanted to come to the podcast like we have done over the years with our team's predictions for 2023 in marketing, sales and operations and B2B SaaS in general.Join Xander Broeffle as he sits down with Crissy and Charlie to talk thro...
2023-01-0953 minThe Revenue Growth Architects141 - CS2'S Guide to Revenue Planning with Alison RouseCS2'S Guide to Revenue Planning It's the end of year and many revenue teams are looking to do their revenue planning and tapping operators to help work with finance to do so. However, from our experience, companies are often missing the proper data or practices in order to revenue plan with success.So want to be the hero and lead this important project successfully? We got you!On the podcast this week, new host Xander Broeffle interviews Alison Rouse, CS2's VP of Solution Architecture and Analytics as she walks...
2022-12-1939 minCooking up GTM141 - CS2'S Guide to Revenue Planning with Alison RouseCS2'S Guide to Revenue Planning It's the end of year and many revenue teams are looking to do their revenue planning and tapping operators to help work with finance to do so. However, from our experience, companies are often missing the proper data or practices in order to revenue plan with success.So want to be the hero and lead this important project successfully? We got you!On the podcast this week, new host Xander Broeffle interviews Alison Rouse, CS2's VP of Solution Architecture and Analytics as she walks...
2022-12-1939 minThe Revenue Growth Architects136 - CS2's Guide to Handling Common MAP Security RisksDo you know that your marketing automation system can easily be attacked or threatened? And these attacks, when not handled properly or prepared for, can really impact not only your reputation, but your customer experience and trust with your whole revenue team, especially sales?It's better to be prepared than surprised, so this episode is a must listen if you manage the marketing automation platform for your org.This week, we introduce our new cohost Xander Broeffle, Director of MOps at CS2, and he joins Crissy and Charlie to dive into two very...
2022-11-1432 minCooking up GTM136 - CS2's Guide to Handling Common MAP Security RisksDo you know that your marketing automation system can easily be attacked or threatened? And these attacks, when not handled properly or prepared for, can really impact not only your reputation, but your customer experience and trust with your whole revenue team, especially sales?It's better to be prepared than surprised, so this episode is a must listen if you manage the marketing automation platform for your org.This week, we introduce our new cohost Xander Broeffle, Director of MOps at CS2, and he joins Crissy and Charlie to dive into two very...
2022-11-1432 minCooking up GTM135 - So you want to switch MAPs?You or your team is discussing switching marketing automation platforms. But wait! Are you about to make the right decision? After listening to this podcast episode you will find out! Join me and CS2’s very own Xander Broeffle, Director of MOps, as we dive deep into all the things to consider and plan for before you switch MAPs. We cover: The right reasons to switchThe wrong reasons to switchThe requirements you need to gather and assess before selecting a new MAPHow to plan appropriately for the switchAnd, how to really...
2022-11-0748 minThe Revenue Growth Architects135 - So you want to switch MAPs?You or your team is discussing switching marketing automation platforms. But wait! Are you about to make the right decision? After listening to this podcast episode you will find out! Join me and CS2’s very own Xander Broeffle, Director of MOps, as we dive deep into all the things to consider and plan for before you switch MAPs. We cover: The right reasons to switchThe wrong reasons to switchThe requirements you need to gather and assess before selecting a new MAPHow to plan appropriately for the switchAnd, how to really...
2022-11-0748 minThe Revenue Growth Architects119 - Designing a Customer Experience with End User Privacy in Mind I Xander Broeffle, Director of Marketing Operations at CS2So many times we create process with our internal users in mind without really thinking about the impact on our end users. And now more than ever when our prospects are taking on the buyer journey on their own and really value their privacy, it is time we took a difference look at how we create and operationalize that customer experience with that in mind. On this week's episode, our very own Director of MOps, Xander Broeffle takes us through why this is important and how you and your marketing team can really change their mindset when...
2022-06-2048 minCooking up GTM119 - Designing a Customer Experience with End User Privacy in Mind I Xander Broeffle, Director of Marketing Operations at CS2So many times we create process with our internal users in mind without really thinking about the impact on our end users. And now more than ever when our prospects are taking on the buyer journey on their own and really value their privacy, it is time we took a difference look at how we create and operationalize that customer experience with that in mind. On this week's episode, our very own Director of MOps, Xander Broeffle takes us through why this is important and how you and your marketing team can really change their mindset when...
2022-06-2048 min